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Posh Lost
Minneapolis: December 27 to December 31, 2016
We're closing out the year with these Minneapolis/St Paul shows from December 27 to December 31, 2016.
Spooky Ghost
Two local bands opened up the show, starting with duo Spooky Ghost (Jesse Pedersen and Jordan)... although for their live setup, they had a full backing band. They spent most of the time in near darkness with a party light. …
COLIN CAMPBELL & THE SHACKLETONS
Tuesday, 12/27/16, 7pm ($10)
Rock and blues band Colin Campbell & the Shackletons' The Horizon Lines EP release show is on Tuesday at the 7th Street Entry.
Of course, the family band is fronted by guitarist/singer Colin Campbell, along with his older brother, Cameron on bass, and younger brother Evan on drums.
Helping them celebrate will be Early Eyes, Newstrange, and Spooky Ghost (not to be confused with Massachusetts' Spooky Ghosts). We previously saw Spooky Ghost in 2015 when they were brand new and wrote:
"Starting with duo Spooky Ghost (Jesse Pedersen and Jordan)... although for their live setup, they had a full backing band. They spent most of the time in near darkness with a party light. The band seemed really new, so far, only the song "Brooklyn Girls" is available on their Bandcamp."
$10 advance, $13 at the door.
Additional details below:
Come out to the 7th St. Entry to celebrate the release of The Horizon Lines EP. Every person in the club will get THE NEW EP FOR FREE! We will also be joined by our friends: Early Eyes, Newstrange, and Spooky Ghost! Tickets are $10 presale and $13 at the door. Shoot me (Colin) a message and I will hand deliver you a hard copy ticket. This event is 18+ (Sorry minors, you can get in if you have a parent with you!) Tell your friends, it should be a fun one. See you at the rock show!
Formed only two years ago, Claps is a trio from St Paul. What's interesting about them is that only two members actually play synthesizers or bass, while the lead concentrate on the lyrics and dance moves. …
Real Numbers
Slumberland Records' signee Real Numbers is having their Worldess Wonder record release party this Saturday, November 27th. All proceeds will be donated to Free2Be to help LGBTQ youth. …
Thursday, 12/29/16, 8pm ($6)
Join local Minneapolis synthy three-piece Claps (Patrick, Jed, and Sara) as they close out the year at this show on December 29th. The band has a deep love for Depeche Mode, OMD and Joy Division (so no doubt they were probably at the Peter Hook show earlier this year).
We previously wrote about Claps in 2011 and described them as forming in 2009 and featured two synth players. Their debut album Wreck is out now.
Show up early to check out Slumberland Records' Real Numbers as they play some songs from their album Wordless Wonder, which came out earlier in October.
Also on the bill are Posh Lost (formerly called Gloss) and Zina. Additional details below:
CLAPS - mpls synth rockers reconvene for a RARE SHOW with a night of local pop sensations including.....
Real Numbers - they aren't called real for nothing - 💯 💯 back from the past punk leads with summer beach night vibes coming at you straight from some total dreamboats
Posh Lost - baby its coldwave outside and it will be in here too. dreamy post punkers will sing you sad songs about today.
Zina - synthpop ex·tra·or·di·naire. already a sensation to me, these songs will catch you when you fall.
7th st. entry
thursday, dec. 29th
If Prince was still alive he would be seeing Grammy winning trio King at the Dakota Jazz Club this October 10th. The trio's debut record We Are King was declared "Best Of 2016 So Far" by Time ...
tiny deaths
Minneapolis natives Tiny Deaths (stylized as tiny deaths) opened up with a captivating forty minute set. Tiny Deaths has a very dream-like feeling to them but they keep it interesting with their many …
at Fine Line Music Cafe
Saturday, 12/31/16, 8pm ($20)
finelinemusic.com
The Los Angeles-based Grammy winning trio King (Paris and Amber Strother, and Anita Bias) is celebrating New Year at the Fine Line Music Café in Minneapolis this December 31st. This should be a special show, as we previously caught the group at the Dakota Jazz Club in October and noted that they had a ton of friends and family in attendance, showing support and love for the singers. If Prince was alive, he would also be at this show.
Special guests tiny deaths, K.Raydio, and DJ Willie Shu to open.
Minneapolis! Come spend New Year's Eve with us at Fine Line Music Café. We'll be joined by our friends tiny deaths, K.Raydio and DJ Willie Shu.
12/28/16 Comedian Jeff Dunham will be headlining the Target Center. Come see him do his hilarious entire dysfunctional puppet family (Walter, Peanut, Bubba J, Little Jeff and Achmed the Dead Terrorist). As usual prices at these big event will run you at least $50 and above. Show up early, as these shows starts on time and there may be a long wait at the security checkpoint.
12/29/16 Local favorites The Jayhawks and Two Harbors will be playing at First Avenue.
12/30/16 Did you miss Iffy reunion last year? Here is your second chance to see them with Dirty Frames at the Turf Club in St Paul. $20 in advance, $25 at the door.
Posted at 08:10 AM in Claps, Colin Campbell, Dirty Frames, Early Eyes, Gloss, Iffy, Jeff Dunham, King, Minneapolis, Minneapolis Music Guide, Newstrange, Posh Lost, Real Numbers, Spooky Ghost, The Jayhawks, tiny deaths, Two Harbors, Vu, Zina | Permalink | Comments (0)
Born Ruffians at 7th Street Entry, Minneapolis (12 October 2016)
Born Ruffians Setlist
Eat Sh** (We Did It)
When Things Get Pointless I Roll Away
The Ballad of Moose Bruce
Yawn Tears
Don't Live Up
Nova Leigh
Born Ruffians
Born Ruffians will be in Minneapolis on November 30th, in support of their new album Ruff. They recently released their single and video for "(Eat Sh**) We Did It". Guitarist and vocalist Luke ...
Canadian quartet Born Ruffians headlined the 7th Street Entry on October 12th in support of their fourth album Ruff.
Locals Posh Lost (singer/guitarist Jeff Cornell, bassist Jackson Woolsey, drummer Josh Olson, guitarist Sean Neppl, and synth Emmy Carter) opened up the show. Apparently the band used to be called Gloss (who we saw a few times, including 2012 and 2016).
Ggoolldd
Milwaukee's Ggoolldd (Margaret Butler, Nick Ziemann, Mark Stewart, Thomas Gilbert, and Nick Schubert) was up next. Singer and dramatic dancer Margaret Butler announced the band's name, followed by a joke, "It sounds just like how it's spelled."
Musically, the band like a fun electro/pop dance party. Most of their set included songs from their debut Gold+ album... but their latest single 'Undercovers' came out October 7, 2016.
Born Ruffians: Luke Lalonde
Before Born Ruffians (singer / guitarist Luke Lalonde, bassist Mitch Derosier, keys / guitarist Andy Lloyd, and drummer Adam Hindle) took the stage, they had blasted an intro song by Alvvays called 'Archie, Marry Me' to get us pumped for the show. Arriving on stage with four circular display that read: "R-U-F-F" in the background. They actually had trouble setting up these things because the 7th Street Entry's stage is very small and they had to cramped in the letters. Anyway, the lights shining on the circles would randomly change colors from minute to minute.
Their set was mostly songs from their latest Ruff (Yep Roc Records/Paper Bag Records), despite having released three previous albums. This usually tells me that they love the new songs and want people to hear the latest.
Remaining Tour Dates
10/20/16 Toronto, ON Danforth Music Hall
10/22/16 Tampa Pig Jig
vu ( ) ♥ weheartmusic.com ♥ podcast.weheartmusic.com ♥ twitter.com/weheartmusic
Posted at 06:53 PM in 7th Street Entry, Born Ruffians, Ggoolldd, Gloss, Minneapolis, Posh Lost, Vu | Permalink | Comments (0)
Minneapolis: October 12, 2016
Here are some shows taking place in the Minneapolis/St Paul area on October 12, 2016.
Kishi Bashi
The AthFest 2016 lineup was amazing, and I can't think of a better headliner to close the festival than Kishi Bashi. This band is pure joy. There is no way you could watch …
Wednesday, 10/12/16, 7pm ($17/$20)
We caught Kishi Bashi earlier this June 2016 at Athfest and wrote, "I can't think of a better headliner to close the festival than Kishi Bashi. This band is pure joy. There is no way you could watch them play and not fall in love with their music, which makes it impossible not to dance. During The Ballad of Mr. Steak, the band was joined onstage by a gigantic T-bone who danced, shook his booty and generally drove the crowd wild. The band's founder, lead singer and violinist Kaoru Ishibashi radiated love with his dazzling smile and beautiful music."
We are expecting a delicious dancing steak at this upcoming First Avenue show.
Kishi Bashi's album Sonderlust will be out soon.
Twain (aka Mt. Davidson), no relationship to Shania Twain, to open.
10/6: Toronto, ON @ MOD Club*
10/8: Cleveland, OH @ Beachland Ballroom *
10/9: Pontiac, MI @ Crofoot Ballroom*
10/10: Chicago, IL @ Vic Theatre*
10/11: St. Louis, MO @ Delmar Hall*
10/12: Minneapolis, MN @ First Avenue*
10/14: Omaha, NE @ Slowdown^
10/15: Englewood, CO @ Gothic Theatre^
10/16: Salt Lake City, UT @ Urban Lounge^
10/18: Seattle, WA @ The Showbox^
10/19: Vancouver, BC @ The Fox Cabaret^
10/20: Portland, OR @ Wonder Ballroom^
10/21: San Francisco, CA @ The Masonic^
10/22: Santa Cruz, CA @ The Catalyst Atrium^
10/23: San Diego, CA @ Irenic^
10/24: Los Angeles, CA @ The Belasco Theater^
10/26: Tucson, AZ @ Club Congress+
10/28: San Antonio, TX @ Paper Tiger+
10/29: Austin, TX @ Mohawk+
10/30: Houston, TX @ White Oak Music Hall+
11/1: New Orleans, LA @ One Eyed Jacks+
11/2: Atlanta, GA @ Variety Playhouse +
* w/ Twain
^ w/ Busman's Holiday
+ w/ Laura Gibson
Canadian quartet the Born Ruffians (singer / guitarist Luke Lalonde, bassist Mitch Derosier, keys / guitarist Andy Lloyd, and drummer Adam Hindle) will be headlining the 7th Street Entry on October 12th in support of their fourth album Ruff. The record was recorded in three weeks in Toronto by Jeff McMurrich (Jennifer Castle, The Constantines, Fucked Up) and mixed in New York by Rusty Santos (Animal Collective, Eric Copeland, Owen Pallett).
The band was previously in town last November 2015 and we noted, "They recently released their single and video for '(Eat Sh**) We Did It'. Guitarist and vocalist Luke Lalonde explains, 'The song is very reactionary to something kind of sh**** happening and the feeling of getting over it. It doesn't have to be triumph, sometimes you just want to celebrate your ability to continue on in the face of any adversity. I think telling people to 'eat sh**' is a really obnoxious thing. It's something you feel more than you actually say out loud. The song was always meant to be a bit funny. I think the video reflects the weird and funny nature of the song.'"
Ggoolldd and Posh Lost to open.
10/11 @ The Aquarium (Fargo, ND)
10/12 @ 7th St Entry (Minneapolis, MN)
10/13 @ Empty Bottle (Chicago, IL)
10/14 @ Marble Bar (Detroit, MI)
Judah & the Lion
Nashville's Judah & The Lion is back in town, supporting their sophomore album Folk Hop N Roll. The record entered the Billboard's Heatseekers Album Chart at an impressive #2 and #1 on the Heatseekers South Central! …
at Varsity Theater
Wednesday, 10/12/16, 6:30pm ($15/$17)
varsitytheater.org
Judah & the Lion will be in town to help promote St Baldrick's Foundation and helping Childhood Cancer Awareness Month. Sport Clips, Alt 93, KFAN, KDWB, City Pages, Comcast, All Over Media, and Rock the Cause will be there shaving heads to raise money and awareness.
We caught the band in March 2016 and wrote, "All of the music was upbeat and made you want to dance. The lyrics were positive and you couldn't help but smile when you actually listened to them. The feeling that the band gave off to the crowd was nothing short of pure positive vibes."
Enemy Planes will open.
NOTE: You do not have to participate to the head-shaving thing... unless you think you need a haircut.
Confirmed Tour Dates for Judah & the Lion
10/07 | Moon River Music Festival | Memphis, TN
10/12 | Rock the Cause | Minneapolis, MN
10/15 | Brew at the Zoo | Kansas City, MO
10/22 | Deep Roots Festival | Milledgeville, GA
11/02 | ACM @ OCU | Oklahoma City, OK
11/03 | Grand Stafford Theater | Bryan, TX
11/04 | Baylor University | Waco, TX
11/10 | Headliner's Music Hall | Louisville, KY
11/11 | Club @ Stage AE | Pittsburgh, PA
11/12 | Hope College | Holland, MI
11/13 | Magic Bag | Fernadle, MI
12/02 | Kerfuffle Before Christmas | Buffalo, NY
12/03 | 97x Next Big Thing | Tampa, FL
12/06 | How the Edge Stole Christmas | Dallas, TX
02/10 & 02/11 | Ryman Auditorium | Nashville, TN
Posted at 03:57 PM in Born Ruffians, Enemy Planes, Ggoolldd, Judah and the Lion, Kishi Bashi, Minneapolis, Minneapolis Music Guide, Posh Lost, Rocktober, Twain, Vu | Permalink | Comments (0)


In December 2014, the IMF announced that its approach to debt relief for Ebola-hit countries, and new loans to assist these states, would not be clarified until January. In November 2014, the G20 leaders' statement on Ebola had urged the World Bank Group (WBG) and Fund "to continue their strong support for the affected countries and welcome the IMF's initiative to make available a further $300 million to stem the Ebola outbreak … through a combination of concessional loans, debt relief, and grants. We ask the IMF and WBG to explore new, flexible mechanisms to address the economic effects of future comparable crises." It advocated using the IMF's Post-Catastrophe Debt Relief Trust, currently holding $150 million and originally established in the wake of the 2010 Haitian earthquake, to support low income countries suffering natural disasters.
Earlier that month the IMF was reported to be preparing $150 million of additional support to Liberia, Sierra Leone and Guinea. Its representative to Liberia, Charles Amo-Yartey, indicated to Reuters that "in Guinea and Sierra Leone, existing Fund financial programmes are being augmented to provide more resources to these countries. In Liberia, a one-off disbursement under the Fund's Rapid Credit Facility is being considered." The IMF had previously made $130 million available to those states in September.


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Greens: Streamlining planning approvals will further threaten valuable green space in the State
Submitted by admin on Thu, 14/08/2014 - 09:01
Greens MLC Lynn MacLaren has emphasised that plans to streamline planning approvals by the State Government may improve affordability but risk liveability without some basic protections for the things we love the most about our cities and neighbourhoods.
"How many times have developers bulldozed bushland and wetlands, erected a sea of roofs, then constructed a small park with a gazebo as some kind of dismal attempt to compensate for the loss of biodiversity and destruction of landscape? I welcome the innovation to improve affordability, but let's not throw the baby out with the bathwater. Local communities have had to fight to protect the places they love.
"In the past, we have only been able to save precious places by pressuring Local Government to stand up against powerful developers. For instance, our cities and neighbourhoods need mature trees to keep temperatures down, these are at risk without strengthening planning protections if the voice of communities is weakened.
"Western Australians value green space, which has proven to increase physical and mental health wellbeing and also increases property value. Residents recognise this increases liveability in the area and often move to protect it, the same cannot be said for our State Government, who are doing little to protect mature trees, public space or green space.
"Natural environments, like lakes, wetlands and bushland, are part of what makes Perth special. Making the most of living in a biodiversity hotspot means including these natural environments in the fabric of urban living. Streamlining planning decisions without guidelines for retaining these amenities may just mean we lose the best of what Perth already has to offer.
"Protections for green space, public space, natural environments, mature trees, should be locked into decision making before we take planning powers out of the hands of local councils.
"Today, without a neighbourhood right to appeal planning decisions, local councils are the only people that can stand up to protect ever diminishing parks, wetlands, and vulnerable WA species. We have already lost enough, without strict protections in planning law, the remainder is at serious risk."
Save Our State Emblem - The Numbat

redpajama_set_name: RedPajamaCommonCrawl


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ANU Distinguished Educators
» Learning & teaching » Awards & grants » ANU Distinguished Educators
The awarding of the title ANU Distinguished Educator is one of a number of mechanisms the University employs to support, recognise, promote and reward good learning and teaching. Other methods used include the Academic Professional Development programs, the ANU Educational Fellowship Scheme, the Vice-Chancellor's Awards for Excellence in Education, the ANU Education Grants and the Academic Promotions Policy.
ANU Distinguished Educators will be appointed with the purpose of helping to lead, at a strategic level, innovation in education within the University, and will participate in these activities up to 10% FTE (half a day per week).
Successful applicants will be conferred the title of ANU Distinguished Educator for a period of five years and receive a superannuable loading of $10,000 per annum for every year of their appointment.
All ANU Distinguished Educators are profiled at Education Achievements.
Applicants must satisfy at least one of the following requirements that qualify as measures of eminence and sustained exceptional performance, noting that these qualifiers are not a guarantee of appointment:
recipient of a national or international teaching excellence award such as an Australian Award for University Teaching or Prime Minister's University Teacher of the Year;
Principal Fellowship or Senior Fellowship within the ANU Educational Fellowship Scheme. The applicant should be in good standing within the Scheme;
Applicants must have a significant and sustained track record in securing external grants focused on educational advancement from national or international sources.
Applicants are to evidence performance in relation to only five of the domains listed below. The activities of the applicant would be commensurate with their academic level but there is an expectation for a Distinguished Educator to have achieved a level of distinction in these activities:
Research-led education
Course and curriculum design
Student-focused teaching
Teaching and learning development and scholarship
Teaching and learning leadership
Education engagement with: government, non-government organisations, business/industry, community organisations, the public.
Applicants may request to be considered within specific Early Career and Indigenous Education categories, in line with the University's teaching award schemes. The existence of these categories does not presuppose that appointments will be made in these categories each year.
Applications for the award of the title will be assessed by the ANU Distinguished Educator Appointment Committee.
Recipients and their details are listed on the pages below.
$10,000 per annum
Up to 2 each year
Date to be advised
Policy: Academic title - Distinguished Educator
Procedure: Academic title – Distinguished Educator
Promotions Indicators
Promoting Excellence
Page owner: Centre for Learning & Teaching


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Looking for 100+ units, something that can support its own full-time, on site property manager. We have buying power well into 8-figures, depending on the deal. Ideally within 30-40 minutes of zip code 02048. We can handle properties regardless of condition or rental status. Looking for value ads, or to just buy as is and hold long term.


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Forums > Popjustice > Pop & Justice >
Beyoncé - BLACK IS KING
Discussion in 'Pop & Justice' started by EnsnareTheSenses, Jun 20, 2020.
Vasilios
Netflix would have been a much better fit.
Vasilios, Aug 7, 2020
Floppie, Laurence, Bobbyrae and 20 others like this.
Madaboutmusic
heavymetalGAGA said: ↑
I'm not sure these figures really are underwhelming? Disney+ apparently has 60 million subscribers. So around 4% of that equates to over two million viewers for Black Is King in this three-day period.
No it's not streaming as much as the (mostly) multi-million dollar Hollywood movies that are above it, but was it ever supposed to? It's a Beyoncé visual album - comparing it to "fun for all the family" blockbuster movie franchises seems quite....misguided.
Obviously all these things are relative. I don't even know if my simple equation is anywhere near accurate, or what the expected viewership even was, but to have millions of paid accounts tuning in to see Black Is King in just three days sounds pretty impressive to me...
Madaboutmusic, Aug 7, 2020
scottdisick94, Lately, Troylovesmusic and 3 others like this.
RJF
I also think that the fact The Gift is a year old and only now getting this film is playing into things somewhat too.
RJF, Aug 7, 2020
LPT, Mr Blonde, Laurence and 23 others like this.
And then you have people @Judy Jetson Hooker thought this was an all new project - mainly cause the album came and went last summer.
Judy Jetson Hooker
Vasilios said: ↑
You know me. Sometimes I'm just out of touch and slow. HA!
Judy Jetson Hooker, Aug 7, 2020
Laurence and Vasilios like this.
As much as I love The Gift, I'm not surprised by how it's performed. I think it's simply a case of people just not knowing it exits. Most of my friends like Beyoncé but didn't even know The Gift was a thing, it wasn't really promoted all that much, and it is a soundtrack after all. I feel it could have taken off a little more if they'd have put the visual on different streaming platforms, but at this point it just feels like more of a little person project for her.
Her next solo studio album, will absolutely smash, there is literally no doubt about it.
Neon Green, Aug 7, 2020
lushLuck likes this.
LPMA
Madaboutmusic said: ↑
I'm not sure that's what the numbers mean, as I doubt 17% of all subscribers ended up watching Incredibles 2, of all things, during that weekend. Usually, "share" means "out of people who used the service", so who knows how many of the 60 million subscribers were connected.
LPMA, Aug 7, 2020
heavymetalGAGA, Bobbyrae, Lately and 5 others like this.
Mirwais Ahmadzaï
Let's also keep in mind that there are disgusting children who watch things like Frozen 2, Hamilton, and Beauty and the Beast (Emma Watson edition) on loop all day.
Mirwais Ahmadzaï, Aug 7, 2020
Mr Blonde, Laurence, theelusivechanteuse and 13 others like this.
Mirwais Ahmadzaï said: ↑
Let's also keep in mind that there are disgusting children who watch things like Frozen 2
This comment almost made me spit out my skinny no sugar syrup green tea latte.
Laurence and boombazookajoe like this.
I definitely feel this hasn't caught fire like they'd have expected. First of all, the branding is all over the place. I forgot the album was called The Gift and searched for BLACK IS KING on Spotify, and it didn't even come up. Also, the Disney+ trial ended in mid-June and that certainly wouldn't have helped viewership.
But if I'm honest, the music just isn't as good as what we've come accustomed to? Personally, everything is just a little under-baked. It all just kind of exists. Like does any of this feel essential to her discography? FIND YOUR WAY BACK (with a new middle 8) maybe...?
The Gift didn't grab me when it was initially released, and one year later despite repeated attempts, it remains the same.
ALEX, Aug 7, 2020
ALEX said: ↑
EnsnareTheSenses, Laurence, Bobbyrae and 6 others like this.
Nah, the music's soundscape remains gorgeous to me. It sounds exactly like how it was presented in the visual, like you're in a dessert and start seeing glorious mirages that inspire you to keep moving forward. This may be a controversial opinion, but the sounds here are a lot more timeless, colorful and warm than what was presented on Lemonade.
An Insider, Aug 7, 2020
sesita likes this.
RainOnFire Staff Member
An Insider said: ↑
The sudden fast forwards and transitions to the "home video" effect are a bit amateur-ish so they should reduce those a bit in Parkwood's future projects.
I'm glad that you mentioned this. She seems to be a fan of that kind of home-video effect (it was used in Homecoming too) but it's so irritating to me nn. Sis you spent millions of dollars on this project with literally hundreds of different setups and looks, let me see it in proper 4K HD quality!
RainOnFire, Aug 7, 2020
Mr Blonde, theelusivechanteuse, Bobbyrae and 5 others like this.
I like the effect.
It's a good juxtaposition from the gloss and sheen we see from 90% of the visuals.
I hate the home-video effect too. Someone needs to make her stop.
Maria, Aug 7, 2020
Lately likes this.
The effect was done better and worked in Formation and the Lemonade project in general because it had a kind of documentary style concept, but it just feels out of place in this surrealist dessert art piece they were aiming for. And they used it a lot more here, too, in some very weird moments when it wasn't warranted.
Mr Blonde, theelusivechanteuse, Trouble in Paradise and 1 other person like this.
sesita
I love anything shot on film, the textures, color quality and personality it gives will never be matched by any digital film.
sesita, Aug 7, 2020
FINISH LINE, LPMA and CaliDevotion like this.
CaliDevotion
If you put in context that she had this idea after filming Spirit, and just kept going and slapped this project together in so little time, this is nothing short of a miracle.
CaliDevotion, Aug 7, 2020
Sleepycat
The music is fire but I can't persuade people who would really enjoy this that it's worth checking out. Last year the people I know who love Beyonce but aren't pop obsessed just assumed it was typical Disney soundtrack fare and not a 'real Beyonce project' so they didn't listen to it, now I think they're either not aware this is out or they're confused about what it is? It's only adding to the confusion and disinterest around the whole project to add another year.
My Power is top tier in her discography but the locals don't even know. They'll be back when she ditches the mouse but it's frustrating that they're missing out.
Sleepycat, Aug 7, 2020
odyism
Honestly I just assume that anyone who thinks the quality of The Gift isn't up to par with the rest of Beyoncé's discography simply can't respect or understand the genres of Afrobeats and music across the African Diaspora. The format and nature of the album means that it will absolutely feel more disjointed then a solo Beyoncé album. But the quality of each song is right up with the rest of her discography.
Beyoncé has always been effortless at combining genres and seemingly different song structures. So it is extra exciting to see how she stretches her musicality with genres she had only previously dabbled in. Before we had hints of it (End of Time, Run the World, Grown Woman, etc)---so to see her singing on top of Afrobeats, Gqom, Gospel, African Jazz, etc is amazing. During Everything Is Love people missed her extreme vocal prowess, and so to see how she rewrites and reconstructs what a Beyoncé ballad can be is mesmerizing and inspiring. Spirit, Otherside, and Bigger are all top tier Beyoncé ballads.
The rest of the Beyoncé songs are amazing additions to her discography. Not only that but I think many people don't realize how impressive it is for Beyoncé to not only keep the quality, but to successfully showcase, unite, and collaborate with African musicians from so many different countries, cultures, and genres.
The project overall is incredibly layered. At its worst that means it can be confusing and messy. But at its best, that means the music is so rich and doing things that have never been done before. Overall I'm not pressed about people who don't get it or don't have interest, because Beyoncé certainly isn't. But at the end of the day the quality is right up there with the rest of Beyoncé's discography.
odyism, Aug 7, 2020
dirtypony, theincredibleflipper, scottdisick94 and 11 others like this.


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Herbst Kinsky accompanies Biogena Group Invest during its listing at the Vienna Stock Exchange
Herbst Kinsky is pleased to announce that its team has advised Biogena Group Invest AG during the listing at the Vienna Stock Exchange. The application for inclusion of the company's shares in the direct market of the Vienna MTF of Vienna Stock Exchange was filed on November 24, 2020. The shares were admitted to trading on November 27, 2020. Wiener Privatbank acts as paying agent in the course of this listing.
The Biogena Group is an operationally active group of companies in the field of high-quality micronutrients and health, in which Biogena Group Invest AG holds a stake. The business activity of the Biogena Group is the development and distribution of products and services in the field of health and nutrition. The focus is particularly on iron, mineral and osteoporosis product innovations and new integrated solutions in the field of workplace health promotion. The Biogena Group is Austria's market leader in the field of dietary supplements and high-quality micronutrients, currently employs more than 360 people and delivers to over 40 countries worldwide. The last consolidated annual turnover was 50 million euros.
"With innovative approaches and practical solutions Herbst Kinsky and the team around Johannes Frank advised us professionally and pragmatically during the listing. We are pleased to be able to use this new capital in the company's history to position Biogena on the capital market and to give investors the opportunity to participate in Biogena's success," said Dr. Albert Schmidbauer, CEO and founder of Biogena Group.
The team of Herbst Kinsky was led by Johannes Frank supported by Georg Durstberger, Carmen Walser and Christoph Renner.
Johannes Frank


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Whitepapers / App Notes
Food Integrity 2020
Product Dev
Mycotoxins: the biggest challenge present in the food and beverage sector?
Posted: 2 December 2019 | Kate Harveston - online journalist and blogger | No comments yet
Mycotoxins are responsible for millions of human deaths each year and may be more present than one thinks, but how can the food and beverage industry, as well as consumers, avoid contact with these toxic organic compounds? Kate Harveston takes a look…
Mycotoxins are a huge risk to the human food chain, and one that most of the public do not know by name and is not that aware of. Mycotoxins are responsible for millions of human deaths each year and thousands of cases of illness.
Part of the reason they are such a challenge is that they are present in very small amounts, relatively speaking. Mycotoxin levels are typically measured (and regulated) in micrograms (μg) per kilogram of food, meaning they have a dramatically outsized impact given their size and prevalence.
Here is a deeper look at why they are dangerous and how companies and individuals can keep the public as safe as can be, given the challenges involved.
What are mycotoxins?
Mycotoxins are a toxic secondary metabolite — organic compounds produced in organisms by metabolism, but not required for that organism's functionality. For mycotoxins, the organism in question is filamentous fungi, better known as mould. The three most prolific mycotoxin producers are Penicillium, Fusarium and Aspergillus.
Mycotoxins occur naturally throughout the world. Consequently, they are also capable of entering human food and beverage supply chains at any number of points. This can be indirectly (through cross-contamination from plant-based food products already contaminated by mycotoxins) or directly (where food products themselves host toxigenic fungi).
Plant-based foods maturing in fields or in transit are susceptible to mycotoxins. The list of food products at risk includes corn, maize, grains, nuts, soybeans, spices, fruits, oat, wheat, beans (including coffee) and a variety of other feed and food crops for animals and humans.
Scientists have so far identified over 300 distinct mycotoxins, and a handful of these are frequently found in supply chains and food supplies. They include:
Aflatoxins B1, B2, G1, G2 and M1
Ochratoxin A
Fumonisins B1, B2 and B3
Zearalenone
Deoxynivalenol
Patulin
The Canadian Grain Commission indicates that testing methods improve regularly and increase the number of mycotoxins we have the means to test for in foods and beverages. However, we still have many blind spots — and we presently lack analytical standards to test for every known mycotoxin variant.
What impact do mycotoxins have on our health?
Various mycotoxins pose different risks to human and animal health. Some types, like Patulin, may produce headaches, nausea, vomiting and other gastrointestinal difficulties. Others, including Ochratoxin A, pose much more severe health risks. The potential types of harm include:
Acute poisoning (aflatoxicosis)
Liver damage and cancer
Damage to the spleen
Immune system suppression
Kidney toxicity and cancer
Genotoxicity (damage to DNA)
Complications in fetal development
Esophageal and other types of cancer
Health and regulatory groups around the world are aware of these risks. The US Food and Drug Administration (FDA), the Food Agriculture Organization (FAO), the European Food Safety Authority (EFSA) and the World Health Organization (WHO) have all published extensively on the subject of mycotoxins.
The FDA and the EFSA, and regulatory bodies in 100 countries, have set limits (measured in micrograms per kilogram of product) on permissible levels of mycotoxins in foods and beverages.
What is the trouble with mycotoxins?
Because of their ubiquity, mycotoxins are recognised as an ongoing, unpredictable and essentially unavoidable problem in the food and beverage industries. They remain a challenge even where conscientious agricultural and food storage, processing and transportation protocols are observed.
This is because of several key characteristics of mycotoxins. First, they are resilient against many typical food processing standards because they are heat-resistant and maintain their stability even when undergoing chemical or physical treatment that removes other contaminants.
Mycotoxins pose a double risk to human health. In addition to moulds establishing themselves directly on agricultural products intended for human consumption, mycotoxins also flourish on feed crops. This presents a risk of mycotoxins crossing over into animal-derived foods and beverages, including eggs, milk and meat.
All of this means there is no simple or standardised method for "dealing with" mycotoxins. As a result, they are an international nuisance and source of danger, including the following:
Direct threat to animal and human health
Makes international trading more difficult
Wastes feed and food products due to contamination
Diverts resources to enforcement and research and away from other areas.
One research report, called 'Mycotoxins: occurrence, toxicology, and exposure assessment,' suggests that around 25 percent of all harvested crops across the world are stricken with mycotoxin contamination in any given year at a cost of billions of dollars. Here are some other important points from the report:
Estimates of the cost to the US corn industry alone range from $52.1 million to $1.68 billion
In the European Union, mycotoxins are the most frequently cited reason why cross-border shipments are rejected by inspectors.
Unfortunately, even with mycotoxins being such a present and destructive threat throughout the world, we are just not that good at detecting them. Most traditional sampling methods are not very effective because mycotoxins typically appear in products with complex compositions. The distribution of mycotoxins is also not likely to be uniform, which means taking a representative sample is difficult or impossible.
The National Institutes of Health outline some of the ways that mycotoxin detection can be improved in the sample-gathering stage, including sample homogenisation, mixing and subdividing. Commission Regulation No. 401/2006 in the EU also provides official protocols to ensure compliance and raise consumer safety standards. Presently, chromatography (separating a compound's components by capitalising on stationary and mobile phases of matter) is the most effective detection method.
As mentioned earlier, however, better analytical standards are needed before we can confidently detect a broader range of mycotoxins and protect ourselves from them and bring down global contamination rates.
How can people protect themselves?
There are several steps people, including food processors as well as consumers, can take to reduce their likelihood of encountering mycotoxins. These include:
Inspecting corn, fruits, nuts and whole grains before purchase for the presence of mould and storing them at proper temperatures
Avoiding damaging grains and other products during storage, transportation and drying, as mould is likelier to infiltrate damaged food crops
Avoiding keeping foods for longer than needed before consuming them
Eating a diverse diet improves personal nutrition and makes it less likely that consumers will encounter mycotoxins in dangerous concentrations.
Work continues on more effective detection protocols — including infrared spectroscopy, capillary electrophoresis, molecular imprinting polymers, biosensors and others. For the time being, mycotoxins are an unfortunate fact of life and a common burden throughout the world.
Kate Harveston is an online journalist and blogger who writes about sustainability, nutrition, and healthcare.
Food Safety, Health & Nutrition, Mycotoxins, Research & development, The consumer
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Single Grain > Blog > Content Marketing > What's the Right Content for Each Stage of the Marketing Funnel?
What's the Right Content for Each Stage of the Marketing Funnel?
Eric Siu
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Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be?
In this post we'll discuss:
what a content marketing funnel is
what kind of content belongs at which stage
content for attracting leads
content for engaging prospects
content for delighting customers
Ready to learn how to choose the right content for each stage of the marketing funnel? Let's jump in!
Creating Content for the Modern Consumer
The thing is, selling isn't that easy. In fact, it's probably more difficult today as a result of the average customer's access to information and competitor deals. Today:
The average customer engages with 3-5 pieces of content before talking to a sales rep
87% of shoppers now begin their search on digital channels (so having the right content is key to gaining their attention)
Modern consumers are savvy. They're checking multiple pieces of content across several sites before moving on from one stage of the purchase journey to the next.
Finding the right content to answer the customer's questions, nurture their opinion of and relationship with you, and ultimately convert leads into paying customers is hard. So hard that most brands and marketers are lost when it comes to choosing the right kind of content.
In our experience, lots of companies don't know how content marketing comes together, and they ask questions like:
How many blog posts should I write?
How often should I be tweeting every day?
Is there a specific percentage of my budget that I should be spending on video?
Do I really need to write white papers and e-books?
What these companies fail to understand is that when done correctly, content creation isn't solely about budget, beating the competition or a simple case of frequency.
A great content strategy is closer to a Q&A: You research which questions your customers are asking and then answer them in detail, thus building trust and bringing customers closer to your brand. Click To Tweet
In this framework, every piece of content you create is an opportunity to bring a new lead closer to a sale or to inspire an existing customer to take action. Content synergy is the most important element here; there's no point in creating 100 blog posts if you're just going to send all your readers to your homepage.
If you struggle to come up with relevant and interesting material, want new ways to repurpose your curated content or want to learn how different types of content target different parts of the funnel, this blog post is key.
We've helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation
A content marketing funnel is a system that takes as many leads as possible through a step-by-step content flow and converts them into actual customers who pay for your products or services.
Picture the wide top of a funnel. This is where a large number of people might become aware of your products or services. All these people are your leads – or potential customers.
As they move through your funnel towards the much narrower neck, many will drop off. Finally, a very small number of leads will make it through to the bottom of the funnel and become a customer.
A basic marketing funnel includes TOFU, MOFU and BOFU stages:
Also called a content marketing funnel, its three stages can be labeled as:
Discovery – when a lead first discovers your brand or the product you're selling
Consideration – when a qualified lead (or prospect) decides to find out whether your product or service is the right fit or not, often comparing it against others in the market
Purchase – when the prospect gathers the last bit of information they need before deciding to buy and finally becomes a customer
An inbound marketing funnel is similar, but has a slight difference:
Attract – Showing your prospects that your brand has the solution they need. This is where you grab their attention and get that initial small opt-in.
Engage – Here, you take that initial opt-in and build the relationship through some value-building action (email nurturing, retargeting, etc).
Delight – The follow up from the engagement is to make the experience better than anything the user has experienced elsewhere. You delight them so they not only promote you to their friends (refilling the attract stage), but also come back for repeat purchases themselves.
A great content marketing funnel isn't about a one-time purchase. A great funnel takes your best customers and uses them to refill the top of the funnel. It's less a linear progression and more a cyclical strategy that continually builds goodwill and trust:
And, finally, one of the most common marketing funnels of all uses the AIDA model to take prospects through the funnel from from top to bottom with specific types of content:
Your business is going to interact with people at each and every stage of the funnel, so as these leads continue to interact, you need relevant content to persuade them to take the next step.
Learn More: How to Create the Ultimate Marketing Funnel (Templates Included)
Which Content Type Goes Where?
Now for the burning question that every marketer wants answered: What kind of content belongs at which stage?
Here's the expanded four-stage content marketing funnel with different examples of content that is ideal for each of the four stages:
Blog Posts (How Tos or Guides)
White Papers/E-books
We want to be very clear that this is just our map for content types — there is no real consensus on which types of content work best in each stage because it depends a lot on your sales cycle, your industry and your audience. There is also a lot of overlap between content types and stages.
That being said, this is the best we've figured out for now, and it holds true for the vast majority of companies with successful content marketing campaigns.
Let's learn more about each type of content, and why it works in its respective stage of the funnel using the start-up company Canary, "a complete security system in a single device", as a case study.
1) Ads
Running ads is one of the most efficient ways of quickly increasing your site's traffic.
Generally speaking, you'll focus on one of two types of ads:
Search ads (like those on Google/Bing, including Google Display Network)
Social ads (for platforms like Facebook, Instagram, etc.)
Both are a great way of getting your brand in front of your audience. According to Google, for every $1 spent on Google Ads, businesses earn an average revenue of $2, and research shows that overall social ad spend is increasing. You'll just need to spend a little time upfront figuring out who your audience is and which approach is best suited for them.
Running successful ads is a topic all on its own and deserves dedicated articles (like this one and this one).
However, there's one thing I want you to take note of: the idea of push vs. pull headlines. Pull headlines pull the user in by showing them that you have exactly what they need. They're perfect for search ads like this:
That top ad from Charles Tyrwhitt literally parrots the search term back to me. When I'm searching for a specific item, mentioning it in the ad copy is almost guaranteed to get my attention.
However, on social platforms people's intent is not necessarily to buy, but rather to procrastinate, catch up with friends, or check out funny pictures and videos. So to grab attention there, you need to push your way into their attention with something that stands out:
The above ad, whilst not particularly inspired or interesting, does stand out from the usual social media updates. It's not a collection of photos, video or just a plain wall of text. It does its job of pushing its way into your attention by the simple fact that it's different.
Dive Deeper:
How to Create Compelling Text Ads on Google (with Examples)
How to Improve Your Amazon Ads to Increase Sales
The Ultimate Guide to Creating a LinkedIn Ads Campaign
2) Landing Pages
If you're running paid ads, then landing pages are where you're going to send most of the traffic.
However, there are a few rules I've learned over my years of writing landing page copy that can help massively increase conversions – lessons that many brands don't adhere to.
The most important lesson is: keep your messaging focused.
Find one thing you want to communicate, and build your page around that message. This image is the landing page from the Canary website that does this well:
One of the first things that you'll notice is how simple it is, with more negative space than text. They also stick to one specific angle, which is focused on the financial savings that customers could get. For example, they offer:
1-year premium service for $169
These discounts will quickly grab the attention of the average browser because, well, who doesn't love a discount?
These kind of offers are great to turn a lead sitting on the fence into a paying customer and will go a long way in filling the top of their funnel. And if the prospect scrolls down a little further, there is an excellent example of trust-building mixed with a financial saving element:
Canary not only mentions how much money they've saved their customers, but offer a quick call-to-action that achieves two things:
Explains exactly how much you could save if you're insured with one of the two mentioned insurers
Sends you to a more relevant sales page that offers even more benefits for purchasing one of their products:
When you're writing your landing pages, keep one focus in mind to make it easier to communicate the benefits and grab attention.
Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page
For completely unqualified prospects who know absolutely nothing about your brand or product, videos are a great way of communicating a lot of information in a short period of time.
Unqualified leads either don't know who you are or have never seen any of your products, so you need to catch their attention with more riveting, "intro"-types of content.
Video often produces higher search engine optimization and stronger engagement:
84% of consumers were convinced to buy a product because of a product video.
Video will account for 82% of all Internet traffic by 2022.
Including a video on your landing page can increase conversions by more than 80%.
Video is also mobile-friendly, which means it puts you in front of the 5.1 billion unique mobile users across the globe.
Here's where Canary gets really smart. They know the reach that mobile offers and they also know how beneficial it is to have some form of mobile app for their service. If only there was a way to leverage the mobile usage of their service to attract new potential users… 😉
Canary takes advantage of some of the interesting videos from their users to populate their YouTube channel and their Instagram. These short videos are often shared with the hashtag #CaughtbyCanary.
Whilst their follower count on both platforms isn't huge, the engagement these posts get is. It's a great way to leverage mobile's preferred medium (video) to reach new people and attract them to the brand.
The beautiful thing about Canary's approach is that they're not just using video – they're using video captured with their own product. Something that both validates the concept of security and shows the camera's quality.
They can also reuse many of these videos in places like landing pages or blog posts for greater reach and impact.
The Video Structure that Big Agencies Use to Create Successful Videos
The Complete Guide to YouTube SEO
The Ultimate Guide to YouTube Advertising
4) Infographics
A good infographic is one of the easiest ways to capture attention, generate backlinks and grab yourself some easy social shares.
People love stats that are relevant to their industry or interests and when used well, they can have profound effects on your marketing:
65% of B2B marketers use infographics for their content marketing
People process images 60,000X faster than text and retain the data for 3 days if coupled with a relevant image:
Infographics perform 3x better on social media:
40% of marketers report that original graphics perform the best in terms of engagement:
Infographics are the most obvious addition to your marketing if you're dealing with data you need to visualize (hence why they're also called "data visualization"). Infographics meet at the intersection of information, illustration and design to present data in a easy-to-consume (and, often, fun) way that might otherwise be bland and boring.
Take this infographic example we put together for the growing AI trend:
Infographics aren't just eye-catching; they have the benefit of communicating vast amounts of information in a relatively short period of time.
Infographic Examples:
73 Super Interesting Stats & Facts about Google [Infographic]
84 Influencer Marketing Statistics [Infographic]
Hacking Email Marketing: 14 Tactics that Work [Infographic]
27 Quick Content Marketing Tips to Drive More Traffic [Infographic]
5) Checklists
Customers at the top of the funnel have a problem they're looking to solve. In other words, these folk aren't looking for "Adidas Predator 18 Soccer Cleats". They're searching for things like "how to improve my free kicks", "how to increase acceleration on the soccer pitch" or some other specific problem-related search.
To grab these users' attention, you've got to take your eyes off the sale and try to help them solve their issue, or their pain point. And a handy little checklist will give your potential customers a step-by-step process to do this. If you manage to help them, then they're more likely to remember your brand and come back to you when it's time to buy.
Take the below video, Ultimate 6-Point Facebook Advertising Checklist, as an example:
Of course, you want to make sure that the user comes back in the future and one of the easiest ways to do this is to add a downloadable to your free checklist. Something like a highly designed visual version of the list that requires an email opt-in. This will give you readers' contact details for future follow ups.
Once you've attracted potential customers to your brand, you need to keep them engaged. A social follow or email sign-up is worthless unless you take the time to keep in touch and build the relationship.
Trust is almost as important to customers as quality. If you're not fostering the relationship with your customers, you're missing out on a ton of potential revenue.
Here are a few types of contents that will help keep your users engaged in order to build trust in your brand.
Dive Deeper: How to Think Like an Investor to Win at Content Marketing in 2023
1) Blog Posts (How Tos or Guides)
Your leads have now seen your landing page, found your social media accounts, laughed at your viral videos, and probably shared a few of your compelling and impeccably designed infographics. Now they're ready for more.
One of the first things a prospect will want to know after deciding that a product or service might be useful is whether they can trust the brand behind it. And the best way to build that trust is by establishing domain expertise as a helpful thought leader. And helpful leaders usually offer free advice.
In fact:
55% of marketers say blog post creation is their top priority for inbound marketing
Using statistics in blog posts improves consumer trust
Marketers who prioritize blogging are 13X more likely to see positive ROI
43% of B2B marketers say blogging is their most important type of content
Content marketing gets 3X more leads than paid search advertising
Establishing a detailed blog that helps answer users' ongoing questions is key in keeping them engaged and building more trust.
Let's take a look at this in action by heading back to Canary's blog:
Canary offers blog posts aimed to entertain (Mother's Day 1 Year Later) and inform (Security & Privacy 101) their potential users. They make use of their user-generated content and tackle issues and questions that people considering buying home security might have.
But how will Canary's prospects find their blog posts? Will they have to visit their website to see what's new? Nope, that's where social media kicks in.
How to Build a High-Performance Content Marketing Strategy
Never Run Out of Ideas: 7 Content Creation Strategies for Your Blog
How to Newsjack: A Guide for Content Marketers
22 Companies Dominating the World With Content Marketing Campaigns
2) Social Media
It takes quite a while to rank on Google and see a decent level of organic traffic. You could just sit around and wait until people find your blog, but that's a huge waste of time. This is where social media comes in handy.
Social media can be a great way to attract new leads. However, it's also just as good at engaging with those you've already caught the attention of:
66% of marketers use blogs in their social media strategy
97% of marketers are using social media to reach their audience
65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who do not
There are 2.77 billion social users globally
Social is a great way to foster a sense of community engagement. By creating regularly updated content channels on the social platforms where your target audience hangs out, you provide your prospects with easy access to your advice.
You also give them a chance to see what other prospects and customers are saying. A prospect can instantly scan through dozens of eye-catching pics, announcements and satisfied customer comments.
Social media is the quickest, surest way of getting prospects and customers to engage and eventually become brand evangelists (which is why it shows up in the "Delight" stage as well).
Canary continues to share their users' posts and engage in other ways through social media such as Twitter:
The ideal social media strategy includes regularly updating all your business's social media accounts to maintain a strong and consistent presence and catering to your followers as needed.
If you check out our Twitter, Facebook, Instagram and LinkedIn, you'll see they're all regularly updated with content that is both informative and lighthearted, but still relevant to our brand:
Social isn't just for attracting new leads with ads, but also for engaging with your potential customers and getting them to trust you a little more.
Dive Deeper: The Beginner's Guide to Crafting a Highly Effective Social Media Strategy
3) White Papers/E-books
Sometimes a blog post simply isn't going to cut it. Maybe you need to offer more detail, delve deeper into the topic or just want something that better demonstrates your expertise.
This is where a white paper or e-book comes in. Interested leads who are a little further on in the funnel love this longer-form content:
75% of B2B buyers say they would share contact information for a white paper
71% of B2B buyers turn to white papers when researching purchasing decisions
HubSpot's e-books continually get thousands of shares
Longer-form content is wanted by your audience and goes even further to building your authority. When most people are willing to exchange their email address for a copy, it can be a vital part of your overall nurture funnel.
One of the best examples I've seen of this is on Backlinko. Brian Dean takes an interesting approach, though. He not only offers the full guide for free, but then asks if you want to download it. He doesn't gate the content, but still offers the email download option. Take his backlinks guide as an example:
4) Case Studies
Case studies are another great way to build your authority. They show that you're an expert in your chosen field.
Traditionally they've been used in sales decks or as a downloadable asset, which makes sense as they're one of the best deliverables for accelerating the purchase decision for B2B brands. However, there's been a shift in recent years resulting in some inventive uses.
The guys at Grow and Convert do a great job of using case study pieces on their blog, using them to detail how they achieved a certain goal for their clients. Take the below content strategy case study as an example:
These pieces aren't just great at grabbing a potentially interested customer's attention, but in building trust and relationships with those who are interested in hiring them. You can make them long and detailed, like this case study on Single Grain's content marketing growth strategy by Bastian Ernst, or a shorter "just the facts, ma'am" one, like these case studies:
Case studies no longer have to be locked behind a content gate. If you want to nurture more of your leads, see what making them completely open can do for you.
5) Webinars
Video may be taking over the world, but webinars are able to take that concept to the next level.
As opposed to just presenting a recorded video to explain your expertise or demonstrate something, a webinar is an online seminar or workshop in real time in which your audience can interact with you by asking questions. In fact, 92% of webinar attendees want a live Q&A session at the end of a webinar.
The more interactive (and thus human) element of webinars leads to some impressive stats:
People will give you almost 1 hour of their attention (compare that to the seconds or minutes someone will give an article or even a video)
The average number of attendees for the average webinar is 148
60% of marketers are using webinars as part of their content marketing strategy
Webinars are a great way to engage curious potential customers before encouraging them toward the purchase decision through demonstrating your knowledge. Neil Patel says:
"Webinars are one of the best ways to hook in new leads. They are great for teaching people the hands-on methods that you've used to see success….Webinars turn you into a trusted expert and a thought leader in almost no time."
Why You Should Be Hosting Live Webinars
How to Create a Webinar in Less than 45 Minutes [podcast]
How Jungle Scout CEO Greg Mercer Acquired Those First Customers with Webinars and Content Marketing
6) Ratings & Reviews
Ratings and reviews are commonly thought of as something for after purchase, but they can (and should) be used to inform how you engage with your audience.
Every review of your product or that of your competitors is a direct line into the consumer's mind. It's a cheat sheet of the problems they're facing and what you can do to make your content more engaging.
Let's imagine that you offer products or services based around productivity. You head to Amazon to look at some reviews of productivity products, like the book Getting Things Done: The Art of Stress-free Productivity, and you see these reviews:
If you see lots of similar negative reviews, then you have a good idea of what the competition's product is lacking:
"Amazon reviews of products in or related to your industry can help you create or upgrade your products, determine what content will best resonate with your audience and even hone your marketing messages. But not all reviews. Remember, people leave reviews when they love a product, hate a product or got paid to post a fake review about a product. Take those people out of the mix and you have your data set: the ones who leave 2- and 3-star reviews."
What Should You Do When People Complain About Your Product or Service?
How to Use Amazon Reviews for Content and Product Development
The Kick-Ass Guide to Increase Customer Reviews for Your Online Store
7) E-mails
With a return on investment of $32 for every $1 spent, email is still the ROI king. It's also one of the best ways to keep your current leads engaged, interested and moving down the funnel towards that eventual purchase.
The best thing about email is that you can automate it with detailed targeting which can be used for a number of different goals. You could run a simple welcome sequence that helps build a better image of your brand after someone signs up for a free e-book all the way and send triggered emails with offers if someone views your pricing page multiple times without purchasing.
These prospects aren't leads anymore, and they're going to start scrutinizing everything a little more closely. In other words, you must deliver helpful and detailed content right into their inbox that is tailored to the email subscriber's specific problem or pain point. Such content might be special offers that are relevant to them, in-depth how-to guides, and product demo or testimonial videos.
By tracking on-site and in-sequence action, you can almost hold your potential customer's hands on their way to their purchase. To read more on how to do this effectively, check out this piece:
Once you've demonstrated your helpfulness and expertise without strings, a prospect is going to be far more comfortable with and serious about your brand.
How to Use Personalization to Increase the Impact of Email Marketing
8 Quick Tips to Ensure SEO-Friendly Emails
Beyond the Newsletter: You've Got Their Email, Now What?
Now that you've made the sale, don't think this is where your effort ends. In many ways, it's where the real effort begins.
A sale is the end of that initial purchase journey, but it's the beginning of the far more important customer journey. It's here that you're really going to make your money because customer acquisition is 6-7X more expensive than retaining customers.
However, more recent research indicates that overall CAC has risen almost 50% in the last 5 years:
It pays to hold on to the customers you've already acquired. It pays to give them a reason to come back time and time again. And the only way you can do that is to delight them after the fact.
Below are examples of the content that'll help you achieve exactly that.
The Customer Acquisition Playbook: Email & In-Person Outreach
6 SEO Tactics for Maximum Customer Acquisition
3 Content Marketing Efforts to Improve Your Customer Acquisition Strategy
4 Ways to Signal to Google that You're an Expert Content Creator
1) Surveys
We could just say that doing X or Y is the best way to keep your current customers engaged and delighted. But we don't know your business and we don't know your customers. And, honestly speaking, you might not know them as well as you should either.
This is where surveys come in. A good survey will help you understand how you can better serve your audience. It'll highlight a few things you can use to increase conversions. For example, you can use surveys to understand:
How to optimize your overall site experience
How to optimize your checkout process
What customers want from you after the sale has gone through
All of which can be great ways of improving the customer experience, making it easier to delight each and every shopper. You just need to figure out the best way to survey your audience, and what kind of questions you'll want to ask them.
Get this right and your audience will tell you exactly how you can make them happy.
2) Special Offers and Loyalty Programs
Too many e-commerce brands operate on a simple "one and done" policy. They want today's sale and never look at how they can engage their previous customers — which, as you'll know from above, is a massive missed opportunity.
One super easy, always popular method of delighting your customers is to provide exclusive offers and loyalty programs. In fact:
58.7% of consumers rate loyalty programs as one of the most important elements for frequenting a brand
79% of consumers look for loyalty rewards and offers before making a purchase
59% of customers are more loyal if the brand shares small gifts as a reward
Setting up a reward program will continue to engage and delight your best customers. It'll keep them coming back for more, increasing their lifetime value, and usher them along the path to becoming brand ambassadors. But keep in mind that "typically members lose interest [in loyalty programs] because they either don't understand the benefits or the incentives aren't worth the purchases they must make to get them."
Starbucks has a loyalty program in which customers receive free drinks and food after a certain number of purchases, free refills, and a free item on their birthday. Amazon, of course, has Amazon Prime, where members get free 2- or same-day shipping for eligible purchases, streaming of movies, TV shows and music, exclusive shopping deals, etc. Prime members spend 4.6x more money on Amazon than non-Prime members do.
There are numerous methods to explore for this including:
A point-based system ($1 = 1 point), where point thresholds equals discounts
A tier-based system (gold tier get 25% off on category X)
If you'd like a little more information on building brand loyalty to delight your customers, be sure to check out this 3-minute Marketing School podcast: How to Improve Brand Loyalty
Emails are great at every stage of the customer journey (which is why we've included it twice), including delighting existing customers. But the main aim with emails at this stage is to re-engage, entertain and delight — which isn't that hard.
You just need a good CRM that stores customers' details so you can send timed and targeted emails, preferably that include some form of offer. For example, you could try running some of the below:
Birthday/anniversary/other occasion offers (like the below)
Up- and cross-sell emails
Surveys and questionnaires to understand how to better help customers
Simple thank you emails
A sequence on how to get the most out of the product they've purchased
There's no secret to success here; it's a simple case of staying in touch and adding value in as many natural ways as possible.
Social media was initially meant to help friends connect with one another. But as the user base has grown, brands of all sizes have started relying on social platforms to acquire and engage with users.
And customers have embraced social with open arms — especially for customer service:
48% of customers expect a response to their question on social within 24 hours
42% expect a response within 60 minutes
And keep this important detail in mind: Everything said on social media is completely open to the public. So when 54% of the 3.2 billion people using social media check social before making a purchase, responding to those customer queries and offering a great service is of paramount importance.
If you want to delight your customers, you have to have a section of your customer service team dedicated to social media, not just to offer the kind of service that turns an unhappy customer into an advocate, but because each problem solved is a potential new acquisition method.
We're living in a self-service world. An increasing number of customers want to conduct their own research, progress at their own speed, and purchase when they're ready.
So brands who help them progress through these steps with valuable, high-quality information are the ones who will continue to grow. Why? Because those great experiences that lead to delighted customers lead returning customers which lead to brand evangelists. These are the people who will go out of their way to promote your brand to their friends.
The ultimate goal is not to generate X sales or increase certain metrics by Y (although these can be important); the goal is to adapt your content funnel to better serve your users so they will handle most of your marketing for you — i.e. word-of-mouth marketing. It creates a cyclical journey that leads to an ever-increasing number of sales and revenue for you.
Every company, from the small Mom and Pop store to the behemoth multinational, can and will benefit from a detailed content funnel. This article provides a good outline of the stages of the purchase journey and the kind of content that best for each stage. However, it's up to you to figure out what is best going to resonate with your specific customers.
And if you want help figuring out what this might be, feel free to get in touch with our experienced team here!
Written By Eric Siu
Eric Siu is the CEO of digital marketing agency Single Grain, which has helped companies such as Amazon, Uber and Salesforce acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale. Follow him on Twitter @ericosiu
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Press Release, Tennessee News
Bredesen-Chaired Solar Firm Lands Multinational Oil Company Investment
Press Release from the Silicon Ranch Corp., Jan. 15, 2018:
Shell Acquires Interest in Silicon Ranch Corporation Platform
Investment aligns Shell with best-in-class U.S. developer, owner, and operator of solar facilities
NASHVILLE, Tenn., Jan. 15, 2018 /PRNewswire/ — Silicon Ranch Corporation, a leading U.S. developer, owner, and operator of solar energy plants, announced today that it has signed an agreement to make Shell its largest shareholder. As part of the agreement, Shell will acquire a 43.83% interest in Silicon Ranch from Partners Group, the global private markets investment manager, for up to $217 million in cash based on Silicon Ranch performance, with the possibility to increase its position after 2021. Partners Group will continue to support Silicon Ranch through a newly issued junior debt financing simultaneous with the closing of the sale. Subject to regulatory approvals, the transaction is expected to close in Q1 2018.
Standing left to right: Silicon Ranch board member Byron Smith; Shell GM Solar Projects, Shell New Energies, Boris Schubert; Silicon Ranch Co-Founder and CFO Reagan Farr; Silicon Ranch Chief Corporate Development Officer David Vickerman; Sitting left to right: Silicon Ranch Chairman Phil Bredesen; Shell VP of Solar Marc van Gerven; Silicon Ranch Co-Founder and CEO Matt Kisber (PRNewsfoto/Silicon Ranch Corporation)
Nashville-based Silicon Ranch will continue to operate under its existing management and the Silicon Ranch brand. The fast-growing business has doubled its operating portfolio for three consecutive years, with approximately 880 megawatts of PV systems that are contracted, under construction, or operating in 14 states from New York to California, and close to 1 gigawatt more in its development pipeline. The innovative company has been a first-mover in a number of U.S. states and has deployed a differentiated, demand-driven approach to business development across a diverse customer set, with particular emphasis on building long-term relationships with electric cooperatives, military partners, and corporate customers across the country.
The transaction will enable Silicon Ranch to accelerate its growth strategy by developing new projects, entering new markets, and expanding product offerings across its portfolio. The strategic partnership provides Shell a platform to establish a successful global solar business by aligning with a proven team in the second largest solar market in the world.
"We were impressed by Silicon Ranch's proven track record, its market-led development strategy, and its long-term ownership model and commitment to the communities it serves," said Marc van Gerven, Shell Vice President of Solar. "Partnering with Silicon Ranch progresses our New Energies strategy and provides our U.S. customers with additional solar renewable options. With this entry into the fast-growing solar sector, Shell is able to leverage its expertise as one of the top three wholesale power sellers in the U.S., while expanding its global New Energies footprint."
Matt Kisber, Silicon Ranch Co-Founder and CEO, said: "Our goal at Silicon Ranch has always been to ensure that Americans have access to a reliable, affordable, and clean energy supply, and we are honored to welcome Shell as our newest business partner. By pairing our solar expertise and trusted brand with the scale, resources, and brand equity of Shell, we are well-equipped to collaborate with our utility partners to provide comprehensive, win-win energy solutions for them and their customers. As we welcome Shell to our team, Silicon Ranch also wants to thank Partners Group for the financial and commercial support that enabled us to surpass our ambitious growth targets over the last two years."
Reagan Farr, Silicon Ranch Co-Founder and CFO, said: "Shell shares our steadfast commitment to long-term partnership, and together we will unlock tremendous value in the U.S. solar market. This significant and strategic investment by Shell is in the best interest not only of our company and our employees, but also of our customers and the communities we serve, because it will allow us to capture synergies with Shell's businesses and benefit from its long heritage in providing energy services around the world."
About Silicon Ranch Corporation
Silicon Ranch, based in Nashville, Tenn., is a leading U.S. developer, owner, and operator of solar energy plants. Silicon Ranch develops to own all of its projects for the long-term and brings the economic, environmental, and community benefits of commercial and utility-scale solar energy together in a full-service model that requires no capital investment from its stakeholders. The company's operating portfolio includes more than 100 facilities across 14 states from New York to California, including the first large-scale solar projects in Tennessee, Georgia, Arkansas, and Mississippi. To learn more, please visit www.siliconranchcorp.com and follow on Twitter @SiliconRanchCo.
January 16, 2018 /by Mark Todd Engler
https://centerhillsun.com/wp-content/uploads/logotext_320x50.png 0 0 Mark Todd Engler https://centerhillsun.com/wp-content/uploads/logotext_320x50.png Mark Todd Engler2018-01-16 14:41:422018-01-22 14:44:25Bredesen-Chaired Solar Firm Lands Multinational Oil Company Investment
When Land Became Lake Comptroller's Office Reviews TBI's Fiscal Operations and Makes Recommen...


In Topic: CAGcast #389: Th*s Sh*t Su*ks!
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Robocop has the correct aspect ratio.


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You are here: Home > T-Mobile suspends Preferred Wi-Fi Network Trial again
T-Mobile suspends Preferred Wi-Fi Network Trial again
T-Mobile launched its Preferred Wi-Fi Network Trial in two markets — Orlando and Tampa, Fla. — back in August as a way to save a user's data and battery life by automatically connecting them to Bright House Networks Wi-Fi hotspots while they were out and about. The trial was paused and then resumed on October 14, and now it's been halted again.
T-Mobile's support page for the Preferred Wi-Fi Network Trial shows that the trial was suspended on December 10. The page says that it'll be updated again when the trial resumes, but there's no word on exactly when that might happen, with T-Mobile only telling FierceWireless that "Wi-Fi remains an important part of T-Mobile's strategy and we will continue to deliver unique Wi-Fi connectivity experiences to our customers."
Just like when T-Mobile halted its Preferred Wi-Fi Network Trial earlier this year, it's unclear exactly why it was put on hold on December 10. T-Mobile says that the trial is "about seeing what works, what can be improved, and how we can continue to work with ecosystem partners," so perhaps it's putting the trial on pause to make some tweaks before starting it back up again. For now, we'll just have to wait and see what T-Mo's next move is.
Via: FierceWireless
Source: T-Mobile
Tags: Bright House Networks, Preferred Wi-Fi Network Trial
← Moto X Pure Edition available for $349.99 as an Amazon Deal of the Day
FCC wants to meet with T-Mobile regarding Binge On →
Brett Schulte
Is it also possible the trial is done and they're just working on a formal roll out? Anyone here participated?
I have somthing similar with the Time Warner Cable app, it automatically connects to Time Warner hotspots around town. Pretty cool, it even tracks usage and tell you how much it thinks it saved oh on mobile data charges.
Daniel Holt
I live in Orlando and have T-Mobile and Brighthouse. The problem with this down here is that Bright house half assed installed WiFi on power lines, so you can be sometimes driving down the street and have WiFi for a few blocks, and then hit an area with sparse WiFi access points and the time for your phone to recover takes forever. It's a good idea in theory but not very well implemented yet.


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Sinkholes swallow cars as torrential rain batters California – and another powerful storm is coming
Sinkholes have swallowed cars as powerful storms batter California – with floodwaters engulfing towns and killing at least 17 people.
Two motorists had to be rescued after falling into the sinkhole on a street in Los Angeles, leaving them trapped in their vehicles.
Back-to-back storms have wreaked havoc in the US state since 26 December – with millions of people under flood warnings and more than 200,000 homes and businesses without power.
Eyewitness: Parts of California are soaked, and the worst may be yet to come
Workers chip away at a huge boulder that fell on Malibu Canyon Road in Malibu, California
More rain is forecast to arrive later today in northern California, with a longer storm forecast to last from Friday until Tuesday.
And in other developments, a five-year-old boy who was swept away by rising waters has been named as Kyle Roan.
Yesterday, a seven-hour search for the child was called off after only his shoe was recovered by rescuers.
More on Weather
Kyle's mother was driving a truck when it became stranded in floodwaters near Paso Robles, a small city inland from California's central coast.
Officials said bystanders were able to pull the mother out of the truck, but Kyle was swept out of the vehicle and downstream, likely into a river. There was no evacuation order in the area at the time.
San Luis Obispo County sheriff's spokesperson Tony Cipolla said the area is "still very dangerous" with fast-flowing creeks.
Two others were killed on Tuesday when lightning knocked a tree onto a road in San Joaquin Valley, causing a deadly pileup.
Kyle Doan Pic: AP
'Mother Nature is not happy with us'
Rockfalls and mudslides have led to roads being shut down and thousands ordered to evacuate their homes.
But an evacuation order in the 10,000-strong town of Montecito – home to celebrities including Harry and Meghan as well as Oprah Winfrey – has now been lifted.
On Monday, Ellen DeGeneres posted a video on Instagram from near her home beside a rushing river.
She said: "This is crazy. We are having unprecedented rain. This creek near to our house never flows ever [and it's] probably about 9ft up.
"It could go another 2ft up. We have horses ready to evacuate. We need to be nicer to Mother Nature, because Mother Nature is not happy with us."
The evacuation order came on the fifth anniversary of a mudslide that killed 23 people and destroyed more than 100 homes in 2018.
'Yikes!' Ellen DeGeneres shows floods
'Strap up my boots and not give up'
The blustery weather has left the large homeless population in California in a precarious situation. At least one homeless person has died, and more than a dozen people were rescued from an encampment on the Ventura River.
Theo Harris, who has been living on the streets of San Francisco since getting out of jail in 2016, fortified his shelter with tarpaulin and cable ties and took in his girlfriend after her tent flooded.
"The wind has been treacherous, but you just got to bundle up and make sure you stay dry," Mr Harris said.
"Rain is part of life. It's going to be sunny. It's going to rain. I just got to strap my boots up and not give up."
Joey Votto isn't just a future Hall of Famer; he is the future of the Hall of Fame
Paris Hilton fans surprised as she announces birth
Brits are being paid to cut power use, as cold snap threatens supply
England's 6N injuries worsen: George, Daly out


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Basel 2014: Rolex with Live pictures by WILLIAM MASSENA
Timezone Features April 3, 2014 Timezone Feature
Basel/SIHH 201467 Features1301 Rolex165 William Massena50
Basel 2014: Rolex with Live Pictures
William Massena
Basel 2014 will be remembered as the year of the Pepsi bezel for Rolex. After nearly ten years, Rolex was finally successful in applying the red color to its signature bezel. During the firing process of cerachrom, the red color was impossible to maintain. An exceptional achievement on two counts: firstly, red is an extremely difficult colour to obtain and, therefore, an unusual colour for ceramic; secondly, having succeeded in creating a red insert, Rolex then found a way to locally modify the chemical composition of each grain, right to the core of the ceramic, and change the colour of half the insert from red to blue, while ensuring a sharp delineation between the two colors. Please note that the blue/red bezel is incompatible with the steel version. After introducing the GMT 116710BLNR aka the Batman last year in steel, Rolex is keeping the blue and red dial exclusively for the White Gold version, mostly because of a much higher cost of production but most likely also for exclusivity. The 116719BLRO will retail in the US for $38,250
The rebirth of the Sea Dweller 4000 has been somewhat of a surprise for many of us. The new Sea dweller has nothing revolutionary and is more an improvement of the last Sea Dweller the ref 16660 than the Deep Sea.
Cerachrom bezel insert; Chromalight display with long-lasting luminescence; paramagnetic blue Parachrom hairspring; Oysterlock safety clasp; and the Rolex Glidelock extension system. The watch is slightly beefier. The new reference is 116600. $10,400
Rolex is presenting three new versions of the Oyster Perpetual Sky-Dweller, its most recent and most innovative model boasting 14 patents, which was launched in 2012. The new versions in 18 ct yellow, white and Everose gold in a 42 mm case expand the existing collection by introducing new exclusive dials combined with new combinations of bracelets and leather straps. YG strap $38,150, WG/strap $39,550, Everose/bracelet $48,850.
Rolex presents a new jewelled version of the Oyster Perpetual Cosmograph Daytona that combines the nobility of 950 platinum and the radiance of purest-quality diamonds. The dial is entirely paved with diamonds, apart from the ice blue chronograph counters. Rolex reserves this rare and exclusive colour for platinum models. The resplendent bezel is set with 36 baguette-cut diamonds. $155,250
Rolex is introducing new gem-set versions of the Oyster Perpetual Datejust Pearlmaster 34 in 18 ct yellow, white and Everose gold. Pearlmaster 34mm is $65,000 without gem set bracelet and $93,900 with gem set bracelet.
Rolex is presenting a new version of the Oyster Perpetual Milgauss with unique and symbolic aesthetics. Its green sapphire crystal marked a first in watchmaking when it was introduced on the Milgauss in 2007. Now this crystal is combined with an electric blue dial, an allusion to the emblematic lightning-bolt-shaped seconds hand and the watch's technical purpose as a paramagnetic timepiece designed for engineers and scientists in the 1950s, a golden age of scientific research. Seen through the green sapphire crystal, the Z blue dial takes on a powerfully attractive magnetic hue. $8,200.
The new Cellini collection celebrates the most fascinating and exalting facets of watchmaking tradition. Here, elegance and nobility are absolute. The cases are available exclusively in 18 ct white or Everose gold cast by Rolex in its own foundry.
Their round shape and classic 39 mm diameter are marks of tradition, while the refined lugs, the polished finish and the double bezel one domed and the second delicately fluted add a touch of distinction. An emblematic Rolex feature, this fluting is also present on the case back, serving to screw it down. The case back is domed as in bygone eras. The flared shape of the screw-down crown highlights the refined aesthetics of the Cellini. The dials also bear witness to know- how and tradition. They are either lacquered or embellished with a black or a silver-plated classic "rayon flammé de la gloire" guilloche motif and adorned with gold applique hour markers. The layout of the dials is determined by the watches' different functions, dividing the collection into three families. The Cellini Time models are the quintessential expression of a watchmaking classic, the guardian of hours, minutes and seconds. The Cellini Date models add a date function via a hand on a small sub-dial, blending practicality and elegance.
Finally, the Cellini Dual Time models indicate the time in two time zones simultaneously and feature an elegant sun and moon day/night indicator in an aperture on the sub-dial for the second time zone.
All the new Cellini models feature a high-precision self-winding mechanical movement, certified as a chronometer and entirely manufactured by Rolex. No date is $15,200, date is $17,800 and dual timezone is $19,400.
See also Rolex Forum – Basel 2014: All the new Rolex models with Live pictures & US retail prices
All pictures are Paul Boutros
Timezone Feature


Counselling Services are provided by the Improved Access to Psychological Therapies (IAPT) Team.
Appointments are available on request after assessment by a GP.
The IAPT service runs a number of group sessions, one to one counselling and online services.


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Sri Lanka's former president goes to jail
Monday February 9, 2015 14:47
Colombo, Feb 9 (EconomyNext) Sri Lanka's former president Mahinda Rajapakse spent time briefly at the main prison in Colombo visiting his recently acquired ally Tissa Attanayake.
The former president spent a few minutes at the Welikada Prison Hospital where Attanayake has been warded since he was remanded a week ago on criminal charges of falsifying documents.
Rajapakse was asked if he was trying to contest up coming parliamentary elections, but remained non committal.
Asked if he was addressing a political rally next week organised by former Housing minister Wimal Weerawansa, Rajapakse said: "What meeting? Where? Ah Nugegoda? I didn't know, I am coming from my village today."
Attanayake, who defected from the then opposition United National Party and was made Health minister for less than three weeks, is accused of fabricating a document to discredit Sirisena and Wickremesinghe.
Attanayake has said that the purported document was received by him the day he assumed duties as health minister, but he also told investigators that at least two other individuals may have been behind the fabrication.
Former minister Weerawansa and his wife Sashi are also likely to be arrested on charges of providing wrong information about their respective birth days.
Weerawansa's wife is alleged to have provided three different dates of birth when obtaining passports and providing this information on birth certificates of her children.
Police spokesman Ajith Rohana told reporters last week that police would shortly arrest Weerawansa's wife as investigations into allegations against her were almost complete.