This is a minor service release but it also includes a few improvements and updates.
Sometimes, our messages in the batch checking feature weren't so easy to understand. We've improved the messages so that it's easier to understand why a certain document couldn't be checked or which extraction settings were applied during checking.
We've realized that spelling issues are often new terms that haven't yet been added to your terminology. Previously, you could only contribute terms that Acrolinx flagged as New Terms. Now you can contribute new terms that Acrolinx flags as spelling issues directly from the plug-in. Your terminologist can then validate these words to make them available to all writers. To use this new feature, activate both New Terms and Spelling checking options.
We've introduced a new HTML format of the Scorecard in the Acrolinx Server version 5.0 instead of the previous XML. If you had a large scorecard file, the previous format wasn't always able to show all the content. The previous format also had some minor layout and design inconsistencies across different browsers. If you use the 5.0 server, Acrolinx will show the new format, which has a consistent design across all supported browsers and loads large scorecard documents faster.
If you use checking profiles and batch check documents but you have a number of different extraction settings available, Acrolinx selects the best possible match for each document. In previous versions of Acrolinx, it was not always clear which extraction setting was applied during checking. Acrolinx now displays which extraction setting was used to check which document in the plug-in log file.
There was a bug in the official release of Flare version 12, so we built in a workaround for you. What happens is that if your documents contain the "Madcap:conditions" attribute and you run a check with Acrolinx then Flare crashes. In Flare version 12.0.5991, MadCap fixed this bug, so we've removed the workaround. That means that if you update to Acrolinx 4.7 SR1 but still use the Flare version with the bug, then Flare will crash. So, it's best to update to 4.7 SR1 and Flare 12.0.5991 if you're not already using them.
Previously, if your administrator distributed segmentation and filter settings using the model user feature, Acrolinx didn't correctly apply these settings when you ran a batch check. So, you might have seen false alarms due to missing sentence breaks or filter settings. We've fixed this, so now Acrolinx applies all your filter and segmentation settings during batch checks that your administrator distributed using the model user feature.
If everything's working as it should, when you save and close your document, Acrolinx removes all the colored markings. In previous versions, Acrolinx sometimes didn't remove the colored markings from your document, so they got "stuck". And even if you selected "Permanently Remove Flags", they still stayed "stuck" in your document. We've now made sure that in those circumstances, "Permanently Remove Flags" removes the colored markings from your document.
The plug-in requires Acrolinx server version 4.5 or later.
We recommend updating to Flare version 12.0.5991.
We've removed the documentation that's packaged with the MadCap Flare plug-in. Now, when you select "Help" in the MadCap Flare plug-in, you'll be taken to the article Using Acrolinx in your Editor - Classic Edition in this help center.
Previously, Acrolinx didn't allow you to have any special characters in user IDs or passwords that you enter from the plug-in. You can now use user IDs or passwords that contain umlauts.
In previous versions of Acrolinx, if you wanted to batch check documents, you had navigate through your local file structure to select documents to check. You can now enter a path in the file selection field to select documents.
We've added support for MadCap Flare version 12 32-bit and 64-bit.
We've added support for Microsoft Windows 10.
If you used version 4.0 of Acrolinx for Flare and tried to batch check documents that contained broken snippets, Acrolinx was not able to run a batch check and Flare would crash.
We fixed this issue so now when you try to check documents that contain broken snippet links, Acrolinx successfully runs and completes a batch check.
The Acrolinx Plug-in for MadCap Flare adds Acrolinx functionality to MadCap Flare so that you can check your documents in MadCap Flare.
You can find the user documentation in the Acrolinx Infocenter.
You can install the Acrolinx plug-in for MadCap Flare versions 10.1.
If you connect to an Acrolinx server that uses checking profiles, you can now select the checking profiles directly in the plug-in interface. With checking profiles, you can check your documents without configuring checking options or segmentation settings first. For example, a checking profile contains the configuration for the language, the rule set, the issue types, and if necessary, the term sets. Also, the checking profile contains all necessary filter and segmentation options so that Acrolinx can correctly extract the text.
Managers can use comparative checking to measure how a document has improved after authors use to correct a document. When comparative checking is enabled, the plug-ins automatically run a background check after a user closes a document. The results of these checks are written to your reporting database and can be used to compare the checking results before and after the author corrects a document with Acrolinx. You can use this reporting data to create database queries that measure the benefits and return on investment that provides.
Due to a known issue in MadCap Flare 10.1, the editor does not always prompt the user to save changes before closing a document. If you do not save your document before closing, you might lose any corrections that you applied.
You might receive the error message "Your task could not be completed because Acrolinx is still busy"
This issue sometimes occurs after you open an Acrolinx window like the Acrolinx options and then click somewhere else in the main MadCap Flare window. The Acrolinx window is minimized to your task bar and you cannot do anything else with Acrolinx until you close that window. Sometimes it's easy to overlook an Acrolinx window that is minimized to your taskbar. If you get this error message, check your taskbar for a minimized Acrolinx window and close the window.


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Siulc
Nina Siulc has spent the past two decades designing and conducting research on the human impacts of immigration and criminal justice policy, including in two previous tours at Vera at the Appearance Assistance Program and as the founding director of research for CIJ. Nina's forthcoming book, Unwelcome Citizens, details how longtime residents of the United States and their families respond to deportation. Her second manuscript (in development), Children of the Crimmigration Era, explores the issues confronting migrant children coming of age in the United States today. Nina was previously a Fulbright Scholar to the Dominican Republic.
Newer PostSousa-Rodriguez
Older PostSimon

redpajama_set_name: RedPajamaCommonCrawl


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51/152 or 0.336 can be represented in multiple ways (even as a percentage). The key is knowing when we should use each representation and how to easily transition between a fraction, decimal, or percentage. Both represent numbers between integers, in some cases defining portions of whole numbers Depending on the situation, decimals can be more clear. We don't say 1 and 1/2 dollar. We use the decimal version of $1.50. Same goes for fractions. We will say 'the student got 2 of 3 questions correct'. Now, let's solve for how we convert 51/152 into a decimal.
The first step of teaching our students how to convert to and from decimals and fractions is understanding what the fraction is telling is. 51 is being divided into 152. Think of this as our directions and now we just need to be able to assemble the project! The two parts of fractions are numerators and denominators. The numerator is the top number and the denominator is the bottom. And the line between is our division property. We must divide 51 into 152 to find out how many whole parts it will have plus representing the remainder in decimal form. This is how we look at our fraction as an equation:
Numerators are the portion of total parts, showed at the top of the fraction. Any value greater than fifty will be more difficult to covert to a decimal. The bad news is that it's an odd number which makes it harder to covert in your head. Large two-digit conversions are tough. Especially without a calculator. Let's take a look at the denominator of our fraction.
Denominators represent the total parts, located at the bottom of the fraction. Larger values over fifty like 152 makes conversion to decimals tougher. The good news is that having an even denominator makes it divisible by two. Even if the numerator can't be evenly divided, we can estimate a simplified fraction. Ultimately, don't be afraid of double-digit denominators. Next, let's go over how to convert a 51/152 to 0.336.
Use long division to solve step one. This method allows us to solve for pieces of the equation rather than trying to do it all at once.
Uh oh. 152 cannot be divided into 51. Place a decimal point in your answer and add a zero. Now 152 will be able to divide into 510.
How many whole groups of 152 can you pull from 510? 456 Multiple this number by our furthest left number, 152, (remember, left-to-right long division) to get our first number to our conversion.
$$ \require{enclose} 00.3 \\ 152 \enclose{longdiv}{ 51.0 } \\ \underline{ 456 \phantom{00} } \\ 54 \phantom{0} $$
If there is no remainder, you're done! If you still have a remainder, continue to the next step.
In some cases, you'll never reach a remainder of zero. Looking at you pi! And that's okay. Find a place to stop and round to the nearest value.
Converting fractions into decimals are used in everyday life, though we don't always notice. They each bring clarity to numbers and values of every day life. This is also true for percentages. It's common for students to hate learning about decimals and fractions because it is tedious. But they all represent how numbers show us value in the real world. Here are examples of when we should use each.
Sports Stats - Fractions can be used here, but when comparing percentages, the clearest representation of success is from decimal points. Ex: A player's batting average: .333
What is 168/165 as a decimal? What is 57/94 as a decimal? What is 125/19 as a decimal? What is 102/65 as a decimal? What is 29/205 as a decimal? What is 170/58 as a decimal? What is 18/96 as a decimal? What is 16/216 as a decimal? What is 65/66 as a decimal? What is 117/209 as a decimal?
Recursive Sequences Equation of a Straight Line, Point Slope Form Volume of a Cone Multiplication by 11 Addition Sums Equation of a Straight Line, Point Slope Form Whole Numbers, Place Value


Houston General Insurance Company is operated by Houston General Insurance Management Company, which is part of OneBeacon Insurance Group. OneBeacon is a respected company who trades in the NYSE under the symbol OB.
Houston General Insurance provides full property and casualty insurance coverage. You have many different choices between auto insurance, homeowner's insurance, and even renter's insurance.
Houston General also offers special features on their insurance packages that include, roadside assistance, identity theft protection, 24 hour and 7 day a week emergency response help, and even worldwide travel emergency assistance.
Houston General Insurance Company does have an A rating from Demotech Inc. Demotech is a company that specializes in financial stability ratings for property and casualty insurance companies.
Houston General Insurance Company is a Stock company that was incorporated in 2030-12-15. Houston General Insurance Company is a Fire & Casualty insurance company and has assets of $28,361,262, capital of $10,000,000, and net surplus of $7,505,014.
The president of Houston General Insurance Company is Alexander Constantine Archimedes, the treasurer is , and the secretary is . Houston General Insurance Company insurance plans include airplane, auto, boat, business, health, and home.
Houston General Insurance Company is located in Canton, MA and the phone number for Houston General Insurance Company claims, customer, service, and additional information is (781) 332-7157.
If you already have Houston General Insurance Company insurance quotes then be sure that you compare your quoted Houston General Insurance Company insurance plans with insurance quotes from many other top insurance companies so that you can find the very best insurance plan for your needs. Enter your zip code in for free insurance quotes now!


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L'Association sportive de Porto-Novo est un club béninois de football basé à Porto-Novo.

Histoire

Palmarès
 Championnat du Bénin de football (3)
 Champion : 1970, 1972 et 1973

Notes et références

Club de football au Bénin
Club de football sans année de fondation
Porto-Novo

redpajama_set_name: RedPajamaWikipedia


Hi, My name is Hannah Ellsworth, I am originally from Southern California. I studied cosmetology following high school, received my license and practiced for a few years. However, my husband and I wanted to start a family and in December 2014, we welcomed our beautiful daughter into the world. That was when we decided to uproot ourselves from Southern California and move closer to family in Utah. We have since settled down in Payson; and enjoy calling Utah our home!
I obtained my real estate license shortly after moving to Utah and enjoy being a Realtor as it allows me to fulfill my professional aspirations, but still be a mom! I delight in helping people buy, sell and invest in their future. Finding the right Realtor is important. As such, I promise to listen, work relentlessly on your behalf, and provide you a better buying/selling experience.


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Ivan Štraus (* 24. Juni 1928 in Kremna, Königreich Jugoslawien; † 25. August 2018 in Sarajevo) war ein bosnischer Architekt. Er gehörte zu den wichtigsten Architekten Jugoslawiens in der Zeit nach dem Zweiten Weltkrieg.

Mit vier Jahren zog er mit seinen Eltern  nach Banja Luka, weil sein Vater dorthin versetzt wurde. Nachdem der Vater im achten Lebensjahr von Ivan in Zagreb verstarb, wurde er von seinem Onkel adoptiert und nahm dessen Familiennamen Štraus an.

Štraus begann 1947 in Zagreb Architektur zu studieren und schloss 1958 an der Technischen Universität Sarajevo ab. Arbeitete danach an der Technischen Universität Sarajevo als Assistent. 1959–1961 und wieder 1965–1984 war er bei der Zeitschrift "Arhitekt" tätig. In den 1980er Jahren wurde er Mitglied der Akademie der Wissenschaften und Künste Bosnien-Herzegowinas.

Štraus baute im In- und Ausland. Zu den bekannten Bauten gehören in Sarajevo das Hotel "Holiday Inn" (1983), die UNITIC-Türme (ehemals UNIS, 1986), das Bürogebäude der "Elektroprivreda BiH" (1978) sowie das Luftfahrtmuseum Belgrad.

Literatur

Einzelnachweise

Architekt (Jugoslawien)
Jugoslawe
Geboren 1928
Gestorben 2018
Mann
Bosnier


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news, national
Victorians are being told to prepare for a long, hot summer with authorities most worried about bushfires in the eastern part of the state. The East Gippsland region, which has been struggling with record low rainfall, will be on fire restrictions from September 23, following fires earlier this year which saw dozens of homes destroyed. "We've issued fire restrictions for only the second time so early in the season because of the dryness," Emergency Services Minister Lisa Neville said on Wednesday. Australian Associated Press
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September 18 2019 - 12:54PM
Vic authorities forecast long, hot summer
Benita Kolovos
Victorians are in for a long, hot summer.
Victorians are being told to prepare for a long, hot summer with authorities most worried about bushfires in the eastern part of the state.
The East Gippsland region, which has been struggling with record low rainfall, will be on fire restrictions from September 23, following fires earlier this year which saw dozens of homes destroyed.
"We've issued fire restrictions for only the second time so early in the season because of the dryness," Emergency Services Minister Lisa Neville said on Wednesday.


Finally, one of the most important days of the year has come, bringing its special holiday atmosphere that is hectic but so dear. Today billions of families and friends will get together to finish this year, summing up everything they have done so far, and enter the next year with many new plans and future hopes.
We've decided to join the tradition by summing up KeepSnap's progress in 2015 and revealing some of our plans for 2016. Welcome inside!
There are dozens of way to earn with KeepSnap, but until recently wedding photography wasn't one of them. However, the private gallery system that KeepSnap is based on lets photographers that work in any style use it for storing private photos of their clients for up to several months.
Earlier this year we decided to streamline this mechanism and add something that would make it possible for wedding photographers to earn more by selling extra photos they took at weddings and avoid headache about sending these photos over to guests by the newlyweds. Let's review this feature in detail.
A few months ago we made an important step of getting affiliated with one of the world's biggest photography websites, photographytalk.com, and decided to celebrate our collaboration with a contest with amazing prizes. Three lenses worth from $500 to $2000 a piece.
And finally, now it's time to sum it all up and announce three lucky photographers who will soon become the owners of these professional lenses.
Hi there, KeepSnappers! We've got a great news for you since our iOS app has been released. Continue reading to find out how it can help you make your work with KeepSnap easier and start earning more on independent photography.
The fall has come and it means that the world's most anticipated photography event and massive gathering, Scott Kelby's Worldwide Photowalk 2015, is only a couple of weeks away.
This happening will be held all around the world on the 3rd of October and we are proud to let you know that this year, just like back in 2014, we act as its official sponsor. Keep reading to find out how to participate in a free walk in your city, have lots of fun, and get awesome prizes.
The fall has come and replaced summer very quickly and you can already feel that the days are growing a bit colder and melancholic. However, the season is not the only thing that's changing. KeepSnap is changing too and getting better monthly. We have prepared a list of improvements that were added to KeepSnap last month to give you yet another reason to take your camera, go out right now to make photos of people, and sell them on KeepSnap. Fall is a beautiful season to take photos!


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Home Culture Italian Cinema Italian movies and cinema of Italy
Italian movies and cinema of Italy
Italians are known for their passion, humor, and vitality, and these qualities have certainly been reflected in Italian cinema over the years.
The earliest known Italian film is a brief 1896 documentary from director Filoteo Alberini. This lost work depicted Florence's king and queen in action. In 1905, Alberini directed "La Presa di Roma," the nation's first non-documentary, a drama about Italian unification set in 1870.
During the 1910s, Italian directors began adapting books and plays, and they started using expensive costumes and sets. A prime example is "Cabiria" (1914) from director Enrico Guazzoni. This movie, set during the Second Punic War, is based on novels by Gustave Flaubert and Emilio Salgari.
The Italian film industry floundered during the 1920s, but talkies gave it new life in the 1930s. During this decade, Italian moviegoers embraced simple comedies that promoted family values and rural lifestyles. This genre was called "telefoni bianchi."
Shocked by the realities of combat, Italians were ready for gritty pictures after World War II. Thus, neorealism was born, and directors began depicting poverty and crime in lifelike ways. They often shot on location, sometimes on impoverished streets. In many cases, they hired amateur Italian actors so that the performances would seem more authentic.
In terms of neorealism, "Rome, Open City" (1945) was a breakthrough. Roberto Rossellini directed this movie, and renowned actress Anna Magnani played a leading role. Set in 1944, it deals with the travails of a group of Resistance fighters. The film is unsparing in its examination of religion, prostitution, violence, and other societal problems. Another neorealist masterpiece is "Umberto D." (1952). Directed by Vittorio De Sica, it takes a heartbreaking look at the life of an elderly and lonely beggar.
Comedies came back into vogue after "Umberto D." Many of them were surprisingly sophisticated. For example, Pietro Germi directed "Divorce Italian Style" (1961), which is about a wealthy Sicilian who plots to kill his wife because he's in love with his cousin. In addition, a new group of Italian superstars emerged around this time; the beautiful and immortal actresses Gina Lollobrigida and Sophia Loren were among them.
Of course, dramas in Italy remained a major draw. During the 1960s and 1970s, two dramatic categories were especially associated with this country: spaghetti westerns and political pictures. The spaghetti western is the Italian version of the cowboy movie. The great director Sergio Leone advanced this genre with a groundbreaking trilogy that starred Clint Eastwood as the Man with No Name, a mysterious gunfighter and loner. These three movies are unsentimental and often brutally violent.
For their part, modern Italian political movies were largely inspired by the widespread student protests that occurred during the 1960s. These films deal with such issues as organized crime, state corruption, and the suppression of the working class. One of the most famous works within this genre is director Damiano Damiani's "Confessions of A Police Captain" (1971), in which a district attorney struggles to convict a local mob leader.
Then there are Italy's beloved horror movies. In the 1960s and 1970s, horror pioneers such as Mario Bava directed films that are subtle and atmospheric as well as frightening. "Black Sunday" (1960), for instance, is about the return of a long-dead witch, and it provides an array of clever plot twists and visual treats.
Many critics view the late 1970s and the 1980s as a period of creative drought for Italian movies. Film producers seemed to believe that they needed to release formulaic pictures in order to compete with television. Thus, the "commedia sexy all'italiana" genre emerged. Movies in this category typically concerned the lives of affluent individuals, and they were full of nudity and raunchy jokes. Unfortunately, their stories were usually predictable. Two of this genre's leading stars were Edwige Fenech and Carlo Giuffrè.
Imaginative artists revitalized Italy's cinema during the 1990s and 2000s. Actor-director Nanni Moretti draws upon his real-life experiences to craft moving films like "Caro diario" (1993), an account of a peripatetic man who deals with a mysterious illness. Director and comedian Roberto Benigni found new ways to balance humor and tragedy in "Life Is Beautiful" (1997), a Holocaust story about a father and his young son.
One of the nation's leading auteurs today is Paolo Sorrentino, a director who's gifted in a variety of genres, including thrillers and intimate dramas. "The Great Beauty" (2013) is his Oscar-winning exploration of a onetime writer looking back at his life with regret.


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Precise Marketing Strategy of Bayer CropScience – With STP Analysis & Campaigns
Updated on: Jan 1, 2023
About Bayer CropScience –
Marketing Strategy of Bayer CropScience –
What's Unique in the Marketing strategy of Bayer CropScience?
In our recent article, we talked about the marketing strategy of Gland Pharma.
The detailed marketing strategy of Bayer CropScience – a German multinational pharmaceutical company will be discussed in this article.
The major goal of this case study is to delve deeply into the marketing strategy of Bayer CropScience and understand how it seeks to prevent diseases, offer specialized agricultural solutions, and maintain a competitive price for its products.
We are fully aware that the world is now online, particularly in the wake of the epidemic, and that businesses must have an online presence, with digital marketing at its centre. Learning skills like digital marketing is prioritized due to the requirement of having an online presence as more and more organizations move online.
Attend our free masterclass on digital marketing taught by Karan Shah, CEO and founder of IIDE, if you want to learn more about marketing.
We shall learn about the complete marketing strategy of Bayer CropScience by the end of this article. Now, let's start with the company's profile, products, audience, and internet presence before going any further.
Source – Amazon AWS
In the areas of plant biotechnology, crop protection, and seed and pest control, Bayer CropScience is a world leader. The organization provides complete solutions for both agricultural and non-agricultural uses in today's sustainable agriculture. The company works in the fields of bioscience, environmental science, and crop protection.
The business can create and sells products for treating seeds as well as fungicides, insecticides, and herbicides. They provide solutions for agriculture, nutrition, health, and biomaterials through plant breeding and biotechnology. Gujarat's Himatnagar and Ankleshwar are where the company's manufacturing plants are situated. Incorporated in 1958, Bayer CropScience Ltd. was earlier known as Bayer (India) Ltd. The business is a Bayer India subsidiary, a global chemical, and healthcare conglomerate with a wide range of products.
After acquiring Hermann C Starck of Berlin, Germany, they expanded into inorganic-chemistry-related industries such as hard metals, engineering ceramics, etc. After acquiring Hermann C Starck of Berlin, Germany, they moved into inorganic-chemistry-related industries such as hard metals, engineering ceramics, etc.
On December 28, 1996, the business became a public limited corporation. The firm and Herdillia Chemicals formed a strategic alliance in 1993 to produce a diphenyl heat transfer medium.
With effect from January 1, 1999, the company united with Jagat Chemicals, a 100% subsidiary that was formed during the 1998–1999 period. The Pharma Business Group's sales and marketing activities ceased in August 2000 and are now handled by a new Bayer AG subsidiary in India.
With effect from July 27, 2000, the Trademark License Agreement between Bayer AG and Bayer (India) Limited with regards to the Business group Pharma has been terminated. For the new subsidiary, the company will continue producing the current items at Thane on a toll basis. On April 1, 2003, the business merged with Bayer CropScience India Ltd.
CEO Warner Baumann
CMO –
Area Served Worldwide
Industry Life science/ Pharmaceutical/ chemical/ agriculture
Market Revenue 44.081 billion
Vision Health for all, Hunger for none
Tagline "Science for a better life"
Let's dive right into the fragmented marketing strategy of Bayer CropScience now that we have a good understanding of it as a business.
As a health professional, Bayer strives to meet the needs of a wider consumer base under the motto "Science for a better life." Market segmentation entails choosing and classifying consumers in order to figure out how a product might be tailored to their needs or vice versa. With a focus on the needs and behaviours of its consumers, Bayer controls a sizable market and further segments it into smaller segments. Those who need medicine, agricultural supplies, or research are the usual consumers.
Bayer began to manufacture more than a century earlier. One of its main offerings, aspirin, is intended for individuals who need medication to treat fevers as well as mild to moderate aches, toothaches, common colds, and headaches. Similar to that, some of its key products include Bepanthol, Berocca, Canesten, Claritin, Elevit, Iberogast, MiraLAX, One-A-Day, Rennie, and Yasmin.
Their target market is distributors looking for such products or ordinary customers looking for medicine. For instance, women between the ages of 15 and 49 who desire to avoid pregnancy are the main emphasis of the Yasmin birth control pill's target market. With its agricultural products, Bayer aims to reach distributors of agro-based goods, researchers, agronomists, and farmers.
With outstanding qualities and features, Bayer positions itself as a reliable global pharma and medicine provider that caters to solutions for agricultural and crop science. In order to increase the trust factor for pharmaceutical companies, Bayer also markets itself as a great place to work for employers.
Science Marketing Campaign
In 2019, Bayer launched its "THIS IS WHY WE SCIENCE" PR campaign, which aims to personalize science. The campaign was successful in increasing consumer awareness of the company's brand. Through this campaign, Bayer demonstrated how it can combine science and humanity to better the lives of its customers.
The success of the campaign increases brand favorability, trust, and acceptability by 9–10%. Bayer used a variety of channels and social media platforms to disseminate TV commercials for this campaign that showcased company efforts, goods and services, and goals in 60-second spots. At the 2020 Fierce Pharma Marketing Awards, Bayer even won a prize for its advertising campaign. Bayer started a new campaign to raise awareness about heart attacks.
The campaign's slogan urges individuals to carry aspirin to fend off heart attacks and includes the common last name "Smith."
The campaign was initially launched in Fort Smith, but it quickly spread beyond the city thanks to several TV and Facebook advertisements and commercials.
Aspirin couriers were hailed as American heroes in this campaign, which promoted awareness.
The marketing campaign for informative social media
Bayer began a new campaign to raise awareness about heart attacks. The campaign's slogan urges individuals to carry aspirin to fend off heart attacks and includes the common last name "Smith."
The campaign was initially launched in Fort Smith, but it quickly spread beyond the city thanks to several TV and Facebook commercials and advertisements.
Aspirin-carrying individuals were hailed as American heroes in this campaign, which also raised awareness.
The marketing campaign for sustainability
Bayer publishes brief educational videos on its social media channels, including Instagram. The preponderance of these videos is captivating and entertaining. The brief video lectures focus on health-related awareness, which attracts social media users and encourages them to watch, interact with, and share the video.
The pharmaceutical company Bayer is active on a number of social media sites, including Instagram, Facebook, Twitter, and LinkedIn. With 4.4 million followers, LinkedIn has the largest followers due to Bayer's regular participation in professional posts there. With almost a million followers, Facebook is second only to Twitter and Instagram, which each have 160k and 140k followers, respectively.
Bayer posts a variety of content across all of its social media accounts, including amusing, educational, and corporate news.
In digital marketing, SEO is important and should not be replaced. In general, it is thought that fewer than 500 keywords are awful, more than 1,000 are decent, and more than 10,000 are outstanding. It is remarkable to observe that Bayer.com contains 306K+ organic keywords. This indicates that Bayer has a fantastic SEO strategy in place that is getting results.
Again, it's very amazing that there are almost 858K+ visitors per month. These numbers imply that Bayer is maintaining the brand's organic SERP results thanks to a solid SEO approach.
Bayer generally uses traditional media, such as newspapers, billboards, and television commercials for their advertising campaigns. In contrast, Bayer is also launching pertinent marketing campaigns on their social media in partnership with various minor too big acting and directing personalities as a result of the shift in marketing media towards social media platforms like Twitter and Instagram. Denis Vitola, who worked for years for agencies, has recently joined Bayer and plans to expand the role of influencers in addition to moving inside the company.
When it pertains to online sales, Bayer offers a variety of items directly on its website. Unfortunately, there are some chemical products that Bayer exclusively offers for sale through its website or partner delivery services. In addition, Bayer also promotes and sells common medical items as well as CropScience-related goods on online shopping sites like Amazon, Flipkart, Pharmeasy, Netmeds, AgroStar, etc.
An app from Bayer named Bayer CropScience is available on both the IOS and Android mobile apps as well as the Google Play Market. A utility and solution app for agriculture is Bayer CropScience.
Each of the major social media platforms has active Bayer pages. Along with educational articles about health and agriculture, they also offer content about their new and current product lines. Their blogs are engaging, and their content is posted with excellent colour schemes.
The information will be disclosed as professional and educational content on LinkedIn and Twitter. While entertaining, interactive, and awareness-raising information is shared on Facebook and Instagram through inventive posts and quick videos.
This brings us to the conclusion of a detailed marketing strategy of Bayer CropScience. Here is a summary of the marketing lessons we may draw from this case study.
One of the oldest and most renowned chemical and pharmaceutical firms in the world is Bayer. They made breakthrough consumer product introductions like aspirin and even heroin. With a history spanning more than 120 years, Bayer has seen both controversy and praise in fields including healthcare and combat.
They promote their goal under the slogan "Science for a better life," and they produce commercials that highlight the caring side of medical and chemical research. These marketing techniques present Bayer as a reliable company.
Every giant company or person, like Bayer, is attempting to strengthen its online presence. Digital marketing is essential for any company, content producer, or service provider to sell their brand. With more and more companies moving online in the wake of the pandemic, digital technology is becoming more important.
Digital marketing is essential since it links a business with its customers when they are online and works in many sectors. Google's SEO and PPC programs, social media marketing, and email marketing, connect companies with their ideal customers. Check out IIDE's 4-month digital marketing course and 11-Month Digital Marketing Course if you want to learn more and improve your skills.
As an alternative, you can consider signing up for one of our free online masterclasses taught by Karan Shah, the CEO of IIDE, to learn more about the topic of digital marketing.
We hope that our article on the marketing strategy of Bayer CropScience has provided you with some useful insight.
If you enjoy in-depth investigations of businesses, such as the marketing strategy of Bayer CropScience, visit our IIDE knowledge portal for more engrossing case studies.
Thank you for studying the article; please feel free to comment below with your opinions on this case study marketing strategy of Bayer CropScience.