text:
Party Favors Teacher Rewards
Unit of purchase: Roll
There are 100 modules in each roll, except PZ5031, PZ5033, PZ5034, PZ5036, PZ5037, PZ5038, which contain 67 modules in a roll.
Stickers are contained in an approximate 2" x 2" module, except PZ5031, PZ5033, PZ5034, PZ5036, PZ5037, PZ5038, which are in 2" x 3" module.
Each sticker is individually die-cut in good detail.
400 Mother-of-Pearl Playing Dog Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/4"
(FREE STANDARD SHIPPING IN U.S.)
RMP0101Playingdog $11.87, 2/$21.87
400 Mother-of-Pearl Dog Hound Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP0102Doghound $11.87, 2/$21.87
400 Mother-of-Pearl Dog Husky Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP0103Doghusky $11.87, 2/$21.87
400 Mother-of-Pearl Dog Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP0104Dog $11.87, 2/$21.87
400 Mother-of-Pearl Dog Pekinese Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP0105Dogpekinese $11.87, 2/$21.87
400 Mother-of-Pearl Cat Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP0201Cat $11.87, 2/$21.87
400 Mother-of-Pearl Cat Persian Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP0204Catpersian $11.87, 2/$21.87
400 Mother-of-Pearl Cat Siamese Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP0205Catsiamese $11.87, 2/$21.87
400 Mother-of-Pearl Rabbit Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP0301Rabbit $11.87, 2/$21.87
400 Mother-of-Pearl Chick Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP0401Chick $11.87, 2/$21.87
400 Mother-of-Pearl Rooster Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP0501Rooster $11.87, 2/$21.87
400 Mother-of-Pearl Goose Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP0505Goose $11.87, 2/$21.87
400 Mother-of-Pearl Pig Stickers in roll of 100 modules (2" x 2"), Each Sticker 7/8"
RMP0601Pig $11.87, 2/$21.87
400 Mother-of-Pearl Cow Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP0701Cow $11.87, 2/$21.87
400 Mother-of-Pearl Horse Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP0702Horse $11.87, 2/$21.87
400 Mother-of-Pearl Lamb Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP0703Lamb $11.87, 2/$21.87
400 Mother-of-Pearl Squirrel Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP1002Squirrel $11.87, 2/$21.87
400 Mother-of-Pearl Skunk Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/4"
RMP1005Skunk $11.87, 2/$21.87
400 Mother-of-Pearl Fox Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP1101Fox $11.87, 2/$21.87
400 Mother-of-Pearl Raccoon Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/4"
RMP1102Raccoon $11.87, 2/$21.87
400 Mother-of-Pearl Chamois Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/4"
RMP1204Chamois $11.87, 2/$21.87
400 Mother-of-Pearl Deer Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP1205Deer $11.87, 2/$21.87
400 Mother-of-Pearl Ibex Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP1207Ibex $11.87, 2/$21.87
400 Mother-of-Pearl Ape Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/4"
RMP1301Ape $11.87, 2/$21.87
400 Mother-of-Pearl Gorilla Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP1302Gorilla $11.87, 2/$21.87
400 Mother-of-Pearl Baboon Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP1303Baboon $11.87, 2/$21.87
400 Mother-of-Pearl Elephant Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP1401Elephant $11.87, 2/$21.87
400 Mother-of-Pearl Bear Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP1402Bear $11.87, 2/$21.87
400 Mother-of-Pearl Tiger Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP1406Tiger $11.87, 2/$21.87
400 Mother-of-Pearl Leopard Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/4"
RMP1408Leopard $11.87, 2/$21.87
400 Mother-of-Pearl Rhino Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP1409Rhino $11.87, 2/$21.87
400 Mother-of-Pearl Polar Bear Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP1410Polarbear $11.87, 2/$21.87
400 Mother-of-Pearl Panda Stickers in roll of 100 modules (2" x 2"), Each Sticker 7/8"
RMP1501Panda $11.87, 2/$21.87
400 Mother-of-Pearl Giraffe Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP1502Giraffe $11.87, 2/$21.87
400 Mother-of-Pearl Zebra Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP1503Zebra $11.87, 2/$21.87
400 Mother-of-Pearl Camel Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP1504Camel $11.87, 2/$21.87
400 Mother-of-Pearl Parakeet Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/4"
RMP2001Parakeet $11.87, 2/$21.87
400 Mother-of-Pearl Toucan Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP2002Toucan $11.87, 2/$21.87
400 Mother-of-Pearl Parrot Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-3/8"
RMP2005Parrot $11.87, 2/$21.87
400 Mother-of-Pearl Mandarin Duck Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP2007Mandarinduck $11.87, 2/$21.87
400 Mother-of-Pearl Peacock Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP2008Peacock $11.87, 2/$21.87
400 Mother-of-Pearl Dove Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP2101Dove $11.87, 2/$21.87
400 Mother-of-Pearl Swan Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP2102Swan $11.87, 2/$21.87
100 Mother-of-Pearl Swan Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-3/4"
400 Mother-of-Pearl Bat Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/4"
RMP2201Bat $11.87, 2/$21.87
400 Mother-of-Pearl Owl Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP2202Owl $11.87, 2/$21.87
400 Mother-of-Pearl Albatross Stickers in roll of 100 modules (2" x 2"), Each Sticker 13/4"
RMP2301Albatross $11.87, 2/$21.87
400 Mother-of-Pearl Vulture Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP2502Vulture $11.87, 2/$21.87
400 Mother-of-Pearl Bee Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/16"
RMP3001Bee $11.87, 2/$21.87
400 Mother-of-Pearl Butterfly Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP3002Butterfly $11.87, 2/$21.87
400 Mother-of-Pearl Lady Bug Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP3003Ladybug $11.87, 2/$21.87
400 Mother-of-Pearl Moth Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/4"
RMP3004Moth $11.87, 2/$21.87
400 Mother-of-Pearl Frog Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP3101Frog $11.87, 2/$21.87
400 Mother-of-Pearl Snail Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP3102Snail $11.87, 2/$21.87
400 Mother-of-Pearl Turtle Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP3103Turtle $11.87, 2/$21.87
400 Mother-of-Pearl Tropical Frog Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP3104Tropicalfrog $11.87, 2/$21.87
400 Mother-of-Pearl Chameleon Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP3204Chameleon $11.87, 2/$21.87
400 Mother-of-Pearl Butterfly Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/16"
400 Mother-of-Pearl Butterfly Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
400 Mother-of-Pearl Dinosaur Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-3/8"
RMP3902Dinosaur $11.87, 2/$21.87
400 Mother-of-Pearl Unicorn Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP3903Unicorn $11.87, 2/$21.87
400 Mother-of-Pearl Assorted Fish Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/2"
RMP4001Assortedfish $11.87, 2/$21.87
400 Mother-of-Pearl Tropical Fish Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP4002Tropicalfish $11.87, 2/$21.87
400 Mother-of-Pearl Tropical Fish Stickers in roll of 100 modules (2" x 2"), Each Sticker 7/8"
400 Mother-of-Pearl Piranha Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP4004Piranha $11.87, 2/$21.87
400 Mother-of-Pearl Goldfish Stickers in roll of 100 modules (2" x 2"), Each Sticker 7/8"
RMP4005Goldfish $11.87, 2/$21.87
400 Mother-of-Pearl Crab Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP4101Crab $11.87, 2/$21.87
400 Mother-of-Pearl Octopus Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP4102Octopus $11.87, 2/$21.87
400 Mother-of-Pearl Sea Safari Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP4103Seasafari $11.87, 2/$21.87
400 Mother-of-Pearl Penguin Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP4201Penguin $11.87, 2/$21.87
400 Mother-of-Pearl Walrus Stickers in roll of 100 modules (2" x 2"), Each Sticker 7/8"
RMP4202Walrus $11.87, 2/$21.87
400 Mother-of-Pearl Dolpin Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP4301Dolphin $11.87, 2/$21.87
400 Mother-of-Pearl Whale Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP4302Whale $11.87, 2/$21.87
400 Mother-of-Pearl Seashell Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP4400Seashell $11.87, 2/$21.87
400 Mother-of-Pearl Tulip Stickers in roll of 100 modules (2" x 2"), Each Sticker 7/8"
RMP5001Tulip $11.87, 2/$21.87
400 Mother-of-Pearl Sunflower Stickers in roll of 100 modules (2" x 2"), Each Sticker 7/8"
RMP5002Sunflower $11.87, 2/$21.87
400 Mother-of-Pearl Cactus Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP5004Cactus $11.87, 2/$21.87
400 Mother-of-Pearl Tiger Lily Stickers in roll of 100 modules (2" x 2"), Each Sticker 7/8"
RMP5006Tigerlily $11.87, 2/$21.87
400 Mother-of-Pearl Carnation Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP5007Carnation $11.87, 2/$21.87
400 Mother-of-Pearl Violet Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP5009Violet $11.87, 2/$21.87
400 Mother-of-Pearl Lily of The Valley Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP5011Lilyofthevalley $11.87, 2/$21.87
400 Mother-of-Pearl Rose Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP5012Rose $11.87, 2/$21.87
400 Mother-of-Pearl Water Lily Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP5013Waterlily $11.87, 2/$21.87
400 Mother-of-Pearl Gladiolus Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/4"
RMP5014Gladiolus $11.87, 2/$21.87
400 Mother-of-Pearl Morning Glory Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP5015Morningglory $11.87, 2/$21.87
400 Mother-of-Pearl Calendula Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP5016Calendula $11.87, 2/$21.87
400 Mother-of-Pearl Chrysanthemum Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP5017Chrysanthemum $11.87, 2/$21.87
400 Mother-of-Pearl Poinsettia Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP5018Poinsettia $11.87, 2/$21.87
400 Mother-of-Pearl Fruit Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP5102Fruit $11.87, 2/$21.87
400 Mother-of-Pearl Mushroom Stickers in roll of 100 modules (2" x 2"), Each Sticker 3/4"
RMP5601Mushroom $11.87, 2/$21.87
400 Mother-of-Pearl Heart Stickers in roll of 100 modules (2" x 2"), Each Sticker 7/8"
RMP6002Heart $11.87, 2/$21.87
500 Mother-of-Pearl Balloon Stickers in roll of 100 modules (2" x 2"), Each Sticker 3/4"
RMP6005Balloon $11.87, 2/$21.87
600 Mother-of-Pearl Smiling Face Stickers in roll of 100 modules (2" x 2"), Each Sticker 9/16"
RMP6009Smilingface $11.87, 2/$21.87
500 Mother-of-Pearl Music Note Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP6010Musicnote $11.87, 2/$21.87
400 Mother-of-Pearl Giftwrap Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP6013Giftwrap $11.87, 2/$21.87
800 Mother-of-Pearl Birthday Set Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP6016Birthdayset $11.87, 2/$21.87
400 Mother-of-Pearl Happy Face Stickers in roll of 100 modules (2" x 2"), Each Sticker 3/4"
RMP6017Happyface $11.87, 2/$21.87
800 Mother-of-Pearl Red Heart Stickers in roll of 100 modules (2" x 2"), Each Sticker 3/4"
RMP6020Redheart $11.87, 2/$21.87
100 Mother-of-Pearl Heart Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-5/8"
200 Mother-of-Pearl Guarding Angel Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/2"
RMP6023Guardingangel $11.87, 2/$21.87
400 Mother-of-Pearl Toy Animal Car Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP6103Toyanimalcar $11.87, 2/$21.87
400 Mother-of-Pearl Sailboat Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP6104Sailboat $11.87, 2/$21.87
400 Mother-of-Pearl Beach Set Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-3/16"
RMP6105Beachset $11.87, 2/$21.87
400 Mother-of-Pearl Toy Set Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP6106Toyset $11.87, 2/$21.87
400 Mother-of-Pearl Small Car Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP6108Smallcar $11.87, 2/$21.87
400 Mother-of-Pearl Teddy Bear Stickers in roll of 100 modules (2" x 2"), Each Sticker 7/8"
RMP6111Teddybear $11.87, 2/$21.87
400 Mother-of-Pearl Baby Set Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP6115Babyset $11.87, 2/$21.87
400 Mother-of-Pearl Hot Air Balloon Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP6207Hotairballoon $11.87, 2/$21.87
400 Mother-of-Pearl Fastfood Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/4"
RMP6300Fastfood $11.87, 2/$21.87
400 Mother-of-Pearl Ice Cream Cone Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP6301Icecreamcone $11.87, 2/$21.87
400 Mother-of-Pearl Telephone Set Stickers in roll of 100 modules (2" x 2"), Each Sticker 7/8"
RMP6401Telephoneset $11.87, 2/$21.87
400 Mother-of-Pearl Umbrella Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP6403Umbrella $11.87, 2/$21.87
400 Mother-of-Pearl Ballet Shoe Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP6500Balletshoe $11.87, 2/$21.87
400 Mother-of-Pearl Music Instrument Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/4"
RMP6600Musicinstrument $11.87, 2/$21.87
400 Mother-of-Pearl Violin Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/8"
RMP6602Violin $11.87, 2/$21.87
400 Mother-of-Pearl Guitar Stickers in roll of 100 modules (2" x 2"), Each Sticker 1-1/4"
RMP6603Guitar $11.87, 2/$21.87
400 Mother-of-Pearl Piano Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP6604Piano $11.87, 2/$21.87
400 Mother-of-Pearl Animal Head Stickers in roll of 100 modules (2" x 2"), Each Sticker 7/8"
RMP6900Animalhead $11.87, 2/$21.87
400 Mother-of-Pearl Clown Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP6901Clown $11.87, 2/$21.87
400 Mother-of-Pearl Zodiac Sign Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP6903Zodiacsign $11.87, 2/$21.87
400 Mother-of-Pearl Clown Head Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP6907Clownhead $11.87, 2/$21.87
400 Mother-of-Pearl Circus Set Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP6908Circusset $11.87, 2/$21.87
400 Mother-of-Pearl Mask Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP6909Mask $11.87, 2/$21.87
400 Mother-of-Pearl Graduation Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP8500Graduation $11.87, 2/$21.87
400 Mother-of-Pearl Rainbow Happy Birthday Stickers in roll of 100 modules (2" x 2"), Each Sticker 1"
RMP8904Rainbowbirthday $11.87, 2/$21.87


Jacket with Collar Requires: 3, (4, 5, 6, 7) balls.
Boxy Jacket Requires: 3, (3, 4, 4, 5) balls.
These patterns were written for the gorgeously soft and handsomely fauxisled King Cole Drifter DK. You'll need some 3.25mm and 4mm needles, a 3.25mm circular needle and some stitch holders.
You'll also need six buttons for each garment.


In the first half hour, Patricia will be joined by Jeff Sirlin creator and founder of Cancer Wellness TV which is a free online platform providing health videos, articles & information about complementary/free and instant cancer therapies and support. Cancer Wellness TV has gathered some of the top experts in the world of cancer integrative therapy: Oncologists, Nutritionists, Exercise Physiologists, Mind-Body Practitioners, Psychologists and others whose life work is with cancer patients, survivors and caregivers.
In the second half hour, Patricia will be joined by Gina Kloes, author of "What's Your Magical Moment?: Disconnect to Reconnect with Real Life". Kloes will discuss how you can enhance and be more present with your own emotions, observations, feelings and thoughts and how being over connected to technology is robbing you of great moments & fabulous relationships.


text:
Philippines at the 1932 Summer Olympics
Title: Philippines at the 1932 Summer Olympics
Subject: Swimming at the 1932 Summer Olympics – Men's 200 metre breaststroke, Boxing at the 1932 Summer Olympics – Men's bantamweight, Athletics at the 1932 Summer Olympics – Men's high jump, Philippines at the Olympics, Philippines at the 1972 Winter Olympics
The Philippines competed at the 1932 Summer Olympics in Los Angeles, United States. To date, this was the only Olympic games where Filipinos won more than one medal.
1.1 Bronze
2.2 Boxing
Simeon Toribio — Athletics, Men's High Jump
José Villanueva — Boxing, Men's Bantamweight (54 kg)
Teófilo Yldefonso — Swimming, Men's 200 m Breaststroke
Results by event
Men's High Jump
Simeon Toribio
Men's Flyweight
Men's Bantamweight
Men's Lightweight
José Padilla, Jr.
Men's Welterweight
Carlos Padilla
Men's 100 m Freestyle
Abdurahman Ali
Men's 200 m Breaststroke
Teófilo Yldefonso
Jikirum Adjaluddin
Philippine Sports Commission
Official Olympic Reports
International Olympic Committee results database
Nations at the 1932 Summer Olympics
Philippines at the Olympics
Athletics at the 1932 Summer Olympics
United States at the 1932 Summer Olympics, Finland at the 1932 Summer Olympics, Canada at the 1932 Summer Olympics, Great Britain at the 1932 Summer Olympics, 1932 Summer Olympics
Swimming at the 1932 Summer Olympics – Men's 200 metre breaststroke
Japan at the 1932 Summer Olympics, Yoshiyuki Tsuruta, Philippines at the 1932 Summer Olympics, Reizo Koike, Amsterdam
Boxing at the 1932 Summer Olympics – Men's bantamweight
Horace Gwynne, Boxing at the 1932 Summer Olympics, 1932 Summer Olympics, Canada at the 1932 Summer Olympics, Hans Ziglarski
Athletics at the 1932 Summer Olympics – Men's high jump
United States at the 1932 Summer Olympics, High jump, Canada at the 1932 Summer Olympics, Athletics at the Summer Olympics, Duncan McNaughton

redpajama_set_name: RedPajamaCommonCrawl


text:
import Component from '@ember/component';
import es from 'logging/mixins/target-elasticsearch';
import { get, computed, setProperties, set } from '@ember/object';
import { alias } from '@ember/object/computed'
import parseUri from 'shared/utils/parse-uri';

const endpointText = {
  hostError:     'loggingPage.elasticsearch.endpointHostError',
  protocolError: 'loggingPage.elasticsearch.endpointProtocolError',
}

export default Component.extend(es, {
  showAdvanced:      false,
  endpointError:     false,
  endpointErrorText: null,

  config:        alias('model.config'),
  sslVerify:     alias('model.config.sslVerify'),
  didInsertElement() {
    this.$('#elasticsearch-endpoint').focus()
  },

  actions: {
    alertMessage(value = '') {
      const urlParser = parseUri(value) || {}

      set(this, 'endpointError', true)
      if (value.startsWith('https://') || value.startsWith('http://')) {
        if (urlParser.host) {
          setProperties(this, {
            endpointError:     false,
            endpointErrorText: null,
          })
        } else {
          set(this, 'endpointErrorText', endpointText.hostError)
        }
      } else {
        set(this, 'endpointErrorText', endpointText.protocolError)
      }
    },
  },

  enableSSLConfig: computed('config.endpoint', function() {
    const endpoint = get(this, 'config.endpoint') || ''

    if (endpoint.startsWith('https')) {
      return true
    } else {
      return false
    }
  }),

  indexFormat: computed('pageScope', function() {
    const ps = get(this, 'pageScope');

    return ps === 'cluster' ? '${clusterName}-${dateFormat}' : '${clusterName}_${projectName}-${dateFormat}';
  }),

});

redpajama_set_name: RedPajamaGithub


text:
Tagged: Max Petrungaro
Home » Tag: Max Petrungaro
Why YouTube Is Turning to Shorts for Social Commerce
by Max Petrungaro YouTube
Short-form video is an important battleground for brands and consumers right now. TikTok really changed the game for video content creation by inspiring millions of people to create TikTok videos that typically last anywhere from 10 seconds to 60 seconds. Since then, a host of imitators have appeared, including Meta's Reels on Facebook and Instagram; and YouTube Shorts.
Many businesses have quickly cracked the code for creating short-form video, and everyday users continue to up the ante, too, which has accelerated the rise of the creator economy, or everyday creators who monetize their content with the help of the host app.
Short-form video is also rapidly evolving as a format for creating ads, free content, and shoppable experiences. The latest example: YouTube Shorts is expanding shopping features.
What Is YouTube Shorts?
Shorts is a feature available to YouTube users. With Shorts, people can quickly and easily create short videos of up to 15 seconds, similar to how TikTok and Instagram Reels are used. The videos are created on mobile devices and viewed, in portrait orientation, on mobile devices. And once a person opens one Short, they get access to tons more of them (again, think TikTok or Reels playing one after another.) According to Google, YouTube Shorts now averages over 30 billion daily views (four times as many as a year ago).
It did not take long for businesses to get involved with Shorts. As we have blogged, brands everywhere are connecting with the vast YouTube audience with organic content and advertising.
For instance, Kitchen and home marketplace Food52 is posting Shorts that offer sneak peeks at its longer-form content on the traditional version of YouTube, as well as repurposing some recipe videos. Drupely's olive-oil brand Graza says it is creating user engagement by posting how-to cooking and recipe content. According to Graza, videos focused solely on Graza products do better on TikTok than on Shorts.
Social Commerce on Shorts
If YouTube has its way, more brands will be using Shorts to sell things to people. New shopping features are being tested by YouTube in order to accelerate social commerce on YouTube. The new shopping features allow users to purchase products as they scroll through Shorts.
In the United States, eligible creators can tag products from their own stores. Viewers in the United States, India, Brazil, Canada and Australia can see the tags and shop through the Shorts. (The plan is to expand tagging for more creators and countries.)
YouTube is also experimenting with an affiliate program in the United States. This makes it possible for creators to earn commissions through purchases of recommended products in their Shorts and regular videos. YouTube says that this test is in early days. The program will be expanded in 2023.
This is just the latest in many efforts by YouTube to inject social shopping into the user experience. For instance, YouTube launched shoppable ads and the ability to shop directly from livestreams hosted by creators. YouTube has good reason to make it easier to buy and sell products on Shorts. Shorts has topped 1.5 billion monthly users. According to gen.video, YouTube ranks third overall in terms of where consumers do their product research before buying, only behind Amazon and Google directly.
YouTube Shorts is in a race with Instagram and TikTok to win attention from shoppers. Both apps have a head start on Shorts, and TikTok is testing TikTok Shop in the United States. TikTok Shop allows users to buy products directly through the app. All of them are trying to get a slice of the social shopping pie: social commerce is expected to be a $2 trillion market by 2025.
Brands are already figuring out how to sell products via Shorts. Glossier sold products through Shorts in June by creating a challenge for users to try. Glossier gave about a hundred influencers a new pencil eyeliner and encouraged them to create Shorts videos with the hashtag #WrittenInGlossier in the caption. People who tapped the hashtag were brought to the Glossier website. There, they could buy the eyeliner and were asked to recreate a look as part of the challenge. Any Shorts video that included the hashtag was shoppable.
2023 will likely be a year for more shopping features to proliferate on video platforms, with Shorts, TikTok, and Instagram duking it out for consumers' attention amid a recessionary economy. Who will win? We'll report progress here.
We deliver results for clients across all ad formats, including video and mobile. To learn how we can help you, contact us.
"Why Google Is Bullish about Winning Its Fight with TikTok"
"How Brands Are Using YouTube Shorts"
"Why Google Brought Advertising to YouTube Shorts"
"Why YouTube Shorts Matters to Brands"
November 21, 2022 November 21, 2022 Tagged: Instagram, Max Petrungaro, Reels, Shorts, TikTok, True Interactive, YouTube Comment
The rise of TikTok is one of the most phenomenal stories in the digital world. Since launching globally in 2018 through a merger with Musical.ly, TikTok has become a multi-billion-dollar advertising machine. TikTok has more than 1 billion members, has surpassed Snapchat to become the most popular app with teens, and is on course to earn more than $11 billion in ad revenue in 2022.
TikTok has succeeded by becoming the preferred app for short-form videos. Although users can post videos that are as lengthy as 10 minutes, the ideal TikTok video is about 30 seconds long. Some of the most popular TikTok videos of all time, racking up billions of views, are blink-and-you'll-miss-them short. As a result of TikTok's popularity, brands are spending more money advertising on the app, which is a threat to more established apps such as YouTube and Instagram.
Because of TikTok's popularity, YouTube and Instagram have responded in kind by launching short-form video features. For example, in 2021, YouTube rolled out Shorts globally after a more limited launch in India in 2020. Although YouTube Shorts is not yet a source of meaningful advertising revenue for YouTube, it is gaining traction with brands.
What Is the YouTube Shorts Feature?
Shorts is basically a TikTok copycat. Using the YouTube app, people can quickly and easily create short videos of up to 15 seconds. The videos are created on mobile devices and viewed, in portrait orientation, on mobile devices. And once you open one short, you essentially access the motherlode in that videos start playing one after the other. Just swipe vertically to get from one to the next.
Shorts, much like TikTok, provides editing tools you can use to flex creative muscle. Users can string clips together, adjust playback speed, and add music and text. And as YouTube has blogged, creators can play off of existing content: "[Y]ou can give your own creative spin on the content you love to watch on YouTube and help find it a new audience—whether it's reacting to your favorite jokes, trying your hand at a creator's latest recipe, or re-enacting comedic skits." (Notably, creators are in control of their material; they can opt out of having their long-form videos remixed in this way.)
According to YouTube, more than 1.5 billion people use Shorts – impressive numbers that actually surpass TikTok's user base. It was only a matter of time before YouTube made it possible for brands to get involved creating their own Shorts. And they are.
How Are Brands Using YouTube Shorts?
As reported in The Wall Street Journal, brands are increasingly experimenting with ways to engage with users on Shorts. For example:
Kitchen and home marketplace Food52 is posting Shorts that offer sneak peeks at its longer-form content on the traditional version of YouTube, as well as repurposing some recipe videos.
Drupely's olive-oil brand Graza says it is creating user engagement by posting how-to cooking and recipe content. According to Graza, videos focused solely on Graza products do better on TikTok than on Shorts.
Glossier sold products through Shorts in June by creating a challenge for users to try. Glossier gave about a hundred influencers a new pencil eyeliner and encouraged them to create Shorts videos with the hashtag #WrittenInGlossier in the caption. People who tapped the hashtag were brought to the Glossier website. There, they could buy the eyeliner and were asked to recreate a look as part of the challenge. Any Shorts video that included the hashtag was shoppable.
Danessa Myricks Beauty used a short to promote its launch in Sephora. The Short built excitement for the launch by featuring the sending off a package of its product to be sent to Sephora stores.
NBC's The Voice relied on Shorts to feature hosts for its most recent season. The ad included a banner at the end with clear directions for viewers on when and where to watch the show.
This is all encouraging for Shorts, but the feature is not yet a revenue generator, and YouTube is under pressure to staunch the flow of ad dollars to TikTok. On top of that, Instagram is turning up the heat with its own TikTok challenger, Reels.
Even so, YouTube is striking a note of optimism.
Philipp Schindler, senior vice president and chief business officer at Google, said during second-quarter earnings call in July. "…[E]arly results in Shorts monetization are also encouraging, and we're excited about the opportunities here."
It's early days for Shorts and brands. Meanwhile, Shorts has one big advantage over TikTok: integration with YouTube, which has 2.6 billion active users. This is important because YouTube can promote Shorts to the built-in user base, and brands can connect Shorts content to their already established YouTube presence.
Know your audience. YouTube appeals to the 15-25-year-old demographic. It is also very popular among 26-35-year-olds. TikTok skews younger: it is most attractive to 16-24 year-olds.
Experiment with Shorts. See how repurposing short-form content from other platforms works. Try posting original content, too. Are you getting the same results with the same content on all platforms, or are you better off creating original video for Shorts, TikTok, and Instagram? (A recent study shows that both ads created in TikTok and repurposed can be effective.)
Be ready to capitalize on Shorts ad formats when they become available widely. For instance, brands will be able to connect their product feeds to their campaigns and make video ads on YouTube Shorts more shoppable.
Understand how to integrate Shorts ad formats into a broader YouTube advertising strategy that includes skippable video ads, bumper ads, overlay ads, and others.
Consider partnering with influencers, especially individual creators. YouTube is building a community of creators on Shorts. As they grow in prominence, they are more naturally appealing to brands.
August 11, 2022 Tagged: Max Petrungaro, TikTok, True Interactive, YouTube, YouTube Shorts Comment
Why In-Game Ads Are Taking Off
by Max Petrungaro Gaming
eMarketer recently forecast that U.S. mobile gaming ad revenues will reach $6.26 billion in 2022, up a muscular 14.0 percent from $5.49 billion in 2021. And that's not all: robust double-digit growth is predicted to continue through 2024. What does this news mean to brands?
What eMarketer Reported
According to eMarketer, the pandemic has given mobile gaming a boost. The most popular device for gaming appears to be smartphones — good news for advertisers, as casual smartphone gamers may not feel the need to pay for ad-free platforms. Media companies have certainly taken note of the inherent opportunities in this arena: consider Netflix, which acquired mobile game studio Next Games and mobile game developer Boss Fight Entertainment. Significantly, the gaming trend appears to be staying strong: eMarketer projects that mobile gaming is poised to reach $7.87 billion in ad revenues in 2024. That's a total of 2.5 percent of all digital ad spend. Long story short: gaming isn't going anywhere, and marketers stand to benefit.
The Netflix Effect
It's likely that Netflix's deep dive into gaming will boost the in-game advertising market over the next few years. The company also stands to draft a blueprint as to how gaming can revitalize a stagnant, even suffering, brand. Netflix, under tremendous pressure to boost its revenues after reporting a disappointing first quarter of 2022, has plenty of motivation — it lost 200,000 subscribers in the first three months of this year, with a forecasted further loss of 2 million subscribers.
But gaming could help the subscription streaming service find its groove again. As reported by the Washington Post, Netflix plans to make 50 games available before year's end, some of which may be tied in to shows. The company is hardly starting from scratch, having already dipped a toe into gaming waters by licensing intellectual property or adapting already popular games. But now it's clear that Netflix will be leaning even harder into gaming—and all the opportunities that will subsequently come their way.
As exciting as those opportunities may be, it's important for advertisers to proceed with caution when it comes to in-game ads. As eMarketer notes, gamers are anxious about ads possibly interrupting their play. What format the ads take is part of the issue: while in-game billboards in racing or open-world games may be unobtrusive, the prospect of ads served up between game matches or, even worse, obscuring the screen mid-match, have consumers worriedly gnashing their teeth. To be fair, ads have been part of the gaming experience since gaming first became a thing. But as eMarketer points out, "ads still aren't baked into the medium the way they are for TV, and advertisers should be mindful of players' wishes for a non-disruptive experience."
What Advertisers Should Do
So, what is the best way for brands to capitalize on the gaming phenom? We recommend that you:
Know your audience. Gamers are a diverse bunch. Know their habits, know their passion points. Above all, understand what games your target audience enjoys. You'll find moms playing games like Home Sheep Home, while 18-to-24-year-olds reliably gravitate to Fortnite. Understand the trends, and who's where, before attempting to advertise on a gaming platform.
Know gaming. Make sure you understand the medium. Furthermore, really understand the game itself. It's not enough that a game is popular—or even popular with your chosen demographic. Is it a good match for your brand? A game like Doom, well liked if admittedly violent, may or may not be consistent with the messaging your brand hopes to impart.
Know your limits—and the limits of your audience. Returning to the point made above about proceeding with caution: make sure that your ads aren't ruining the gaming experience for your potential customers. Respecting the integrity of a game represents a win/win for gamers and marketers alike.
Eager to learn more about the opportunities gaming—and in-game ads—can afford your brand? Contact us. We can help.
May 4, 2022 Tagged: Fortnite, in-game ads, Max Petrungaro, True Interactive Comment
What Does Meta's Big Move with Horizon Worlds Mean to Brands?
by Max Petrungaro Meta
Meta, the parent company of Facebook and Instagram, has announced that the company will help individual creators generate income in Meta's Horizon Worlds platform. This is a significant sign that the so-called metaverse will open up ways for people to monetize the metaverse as it takes shape.
The metaverse is a shared virtual world where people can work, play, and live through digital twins, or avatars. Aspects of the metaverse are here already: every time we use a digital currency, every time we hang out on Fortnite or Roblox (gaming is currently a big slice of the metaverse), we're engaging with parts of the metaverse. They're just not connected seamlessly yet.
Businesses such as Meta aren't waiting for all the details to get sorted, though: they are staking a claim to this nascent world by building their own virtual worlds.
What Is Horizon Worlds?
So, what exactly is Meta trotting out? Horizon Worlds (formerly Facebook Horizon) is a free virtual reality, online video game that allows people to build and explore virtual worlds on the metaverse. In short, Horizon Worlds is one potential access point into the metaverse via a gaming platform.
Meta first published the game on its virtual reality Oculus VR headsets in the United States and Canada on December 9, 2021. This approach meant that the audience for Horizon World was necessarily limited to people who could afford a virtual reality headset (specifically, Oculus VR). But Meta is now making Horizon Worlds available even if users do not have virtual reality headsets.
What Did Meta Announce about Horizon Worlds?
Mark Zuckerberg said Meta is testing new tools that allow creators to expand their reach—and create some lucrative opportunities—within the worlds they build on Horizon Worlds. In a video, he said, "The ability to sell virtual items and access to things inside the worlds is a new part of [the] e-commerce equation overall. We're starting rolling this out with just a handful of creators and we'll see how it goes but I imagine that over time we'll get to roll it out more and more."
If there's anything Meta wants you to take away from this development, that would be:
Meta is testing a way for creators to sell virtual items and experiences within their worlds.
Meta is also testing a Horizon Worlds Creator Bonus program.
While Meta is currently working with a handful of creators to get feedback on this initiative, the long-term plan is to create an environment in which creators can earn a living in a world of digital goods, services, and experiences. The overall vision is that the metaverse will crack possibilities for entrepreneurs—wide open. And it's not a matter of creators being thrown into this world without a safety net or guide: a $10 million Horizon Creators Fund, announced last October, is meant to provide resources to Horizon Worlds creators.
The opportunities are certainly compelling: Meta is rolling out a test with a few creators that facilitates the selling of virtual items within their worlds. This might manifest as attachable accessories entrepreneurs create for a fashion world, say, or paid access to a new part of a creator's world.
Meanwhile, the Horizon Worlds Creator Bonus program, meant for participants in the United States, offers bonuses in the form of goal-oriented monthly programs that reward creators with a pay-out at month's end. The bonuses honor progress made towards the creator's goals, and are not subject to fees (read: creators will be paid in full). While rewards may evolve, creators are currently rewarded (in the limited test) for building worlds that attract the "most time spent."
This is how we read this news:
Horizon Worlds is yet another sign that the metaverse is getting bigger with extraordinary speed. For confirmation, one need look no further than JP Morgan, which says the metaverse is a "trillion dollar industry" in which it acknowledges "explosive interest." They aren't just talking the talk: the investment bank has opened a lounge in the blockchain-based virtual world Decentraland. The Onyx lounge, named for JP Morgan's Onyx blockchain unit, includes a roaming tiger that greets visitors and a portrait of CEO Jamie Dimon, not to mention a suite of Ethereum-based services. JP Morgan's claim to fame? That it is the first major lender to enter the metaverse.
It's also an example of how businesses are empowering the so-called creator economy, a class of businesses comprising millions of independent content creators and influencers. We're hearing about creators more partly because apps like TikTok have granted them more power and more influence.
But the creator economy stands to become even more powerful. That's because collaboration networks are proliferating, networks that give creators an all-in-one platform to create communities and build influence. In addition, gaming sites such as Roblox and Twitch offer creators opportunities to monetize their work with potential brand partnerships, even as crypto currency sites like Rally.io empower creators to mint their own currency.
It's a rich vein to mine, and big social networks such as Meta are responding by making themselves more attractive to creators (that brings us back to the news about Horizon Worlds and the resources Meta is making available). Going forward, more businesses will tap into niche networks to partner with emerging creators who are lesser-known but possess tremendous street cred. Will big-name partnerships with stars still thrive? Sure, but the social media icons are going to need to make room for the new kids in town.
What does this mean for your brand? As you consider the opportunities inherent in the metaverse, we recommend that you:
Remember your audience. Do they care about the immersive worlds that the metaverse makes possible? That is, will marketing and advertising in the metaverse even matter to them—much less reach them? The biggest audience for the metaverse currently skews young, although some brands are making a concerted effort to reach out to older consumers. Ask yourself who your audience is, and if you have the resources and energy to reach out to them if their engagement with the metaverse represents a tougher sell.
Reflect on your appetite for experimentation. This is a new frontier that is already evolving. Are you ready to pivot—and pivot again—as conditions change?
Learn from businesses that have already found their marketing access point in immersive gaming worlds, which are, as noted, a popular segment of the metaverse.
Want to learn more about the metaverse? Eager to dip a toe but looking for some guidance? Contact us. We can help you map a way in this new world.
April 20, 2022 Tagged: Horizon Worlds, Max Petrungaro, Meta, metaverse, True Interactive Comment
How Brands Are Winning March Madness
by Max Petrungaro Advertising
March Madness means great basketball. It also means creative brand activations. And this year, perhaps inspired by the returning energy of in-person fans (because of Covid, fans hadn't been present at the games since 2019), the campaigns seem more innovative than ever. The slate of advertisers is certainly robust: "We've written more revenue in this tournament than we ever have before, record-setting revenues for this year," notes Jon Bogusz, the executive vice president of CBS sports sales and marketing. Let's take a closer look at what brands are doing for this event—and what that means for you.
Video game streaming platform Twitch is embracing March Madness with two new brand activations. /TwitchSports, Twitch's sports streaming service, has revived two shows—"Let's Go! College Hoops" and "SuperFan FaceOff"—with sponsorships by Wendy's and Philips Norelco. It's a win-win (no pun intended!) for both the brands and the platform: the brands help Twitch expand its reach and popularity in the sports community, even as the brands benefit from /TwitchSports's huge viewership. "With hours watched of sports content on Twitch growing in the triple-digit percentages last year, we're thrilled to open up some of our original content on /TwitchSports to both returning and new advertisers on Twitch," notes Sarah Iooss, head of sales for the Americas at Twitch. As Iooss explains it, /TwitchSports gives brands exposure to sports fans in the powerful Millennial and Gen Z demographics.
The campaigns capitalize on the power inherent in the Twitch platform. Philips Norelco, which is sponsoring "SuperFan FaceOff," makes use of Twitch's integrated chat feature. Meanwhile, Wendy's returns to Twitch to feature a segment of "SuperFan FaceOff" in which hosts call out their fave daily menu items from the fast-food chain. Branding from both sponsors will appear on the Twitch platform and livestreams.
Gaming in Person
Wendy's has also pursued an in-person activation at the Entertainment Capital of the World. Partnering with Adult Swim's "Rick and Morty" animated series, the chain participated in "Morty's Mayhem," an immersive LED experience housed at Resorts World Las Vegas. Running from March 17 through 20, "Morty's Mayhem" featured games, an area to watch the basketball tournaments, swag from both sponsors, and the not-to-be-missed Pickle Rick Frosty, a salty take on Wendy's Frosty graced with dried pickle garnish. The Pickle Rick confection was offered for free; Wendy's also got the chance to promote treats such as the new Hot Honey Chicken Biscuit. As Tricia Melton, chief marketing officer for Warner Bros. Kids, Young Adults and Classics, notes, "It's a perfect trifecta. You've got Vegas, you've got college basketball at its apex and you've got this 'Rick and Morty' partnership with Wendy's that brings this other whole layer of surprise and silliness and fan experience altogether."
A New Look — and New Products
For Coldwell Banker, the basketball tournament represents an opportunity to unveil not only a new website but three new tools: CB Estimate, Move Meter, and the Seller's Assurance Program. Called "Dream," the campaign aired March 15 during March Madness, and leaned into the idea that Coldwell Banker can help make people's dreams of home . . . come true. As the real estate franchise sees it, even our fondest dreams may require a jumpstart from data, and Coldwell Banker aims to help with its seller-focused tools.
They do address a need. As reported in MediaPost, almost half of American homeowners don't know the current value of their home. The campaign also underlines the seismic changes that have taken place in brand outreach. As David Marine, CMO of Coldwell Banker Real Estate, says, "The pandemic changed some aspects of media with the surge in streaming, and the fact that early on some media outlets that we wouldn't ordinarily focus on, like cable news, all of a sudden became really efficient."
Hitting the Road
Meanwhile, Nissan, an official partner of the NCAA March Madness basketball tournaments, has launched its "Road 2" campaign featuring mascots from 27 teams. The message? The path to the Final Fours can be . . . unpredictable. The campaign, which embraces media like TV as well as onsite activations at both the men's and women's tournaments, features eight new spots and incorporates new Nissan models like the all-electric Nissan Ariya crossover. And fans who complete both the men's and women's online bracket challenge, created in partnership with CBS Sports, may have a chance at winning some brand-new wheels in the form of the new Nissan Frontier.
What can we learn from the brands who have hitched their wagons to the March Madness star? Some takeaways as we see it:
Know your audience. Brands like Philips Norelco surely understand that a platform like Twitch is frequented by Gen Z and Millennials. By making themselves visible on Twitch, they are increasing exposure to these key demographics.
Don't be afraid to have fun — and take some chances. Wendy's pulled out the stops with a fun take on an old favorite. While we may not immediately associate pickles with a Frosty, Wendy's made the leap, and it's been a successful one: this isn't the Pickle Rick's first rodeo. It first debuted in Los Angeles in 2021.
Give your audience a little gift — and a lift. Free Pickle Ricks. Free tools like Coldwell Bank's CB Estimate. Consumers the world over respond positively to getting something at no cost.
Don't put all your eggs in one basket. Nissan's "Road 2" campaign reaches out to consumers in different ways, from the television commercials to social and onsite activations.
Stay flexible — and informed. Coldwell Banker's understanding of how the pandemic has shaped advertising helped them formulate a campaign that makes sense for how consumers connect with messaging in 2022.
Finally, think about what annual events might represent a good opportunity for your brand. Is there a connection to what you sell or do? Does the event draw the same audience you hope to woo?
March Madness illustrates how brands can harness the power of popular events to reach a broad audience. Want to learn more? Contact us. We can help.
March 24, 2022 Tagged: March Madness, Max Petrungaro, True Interactive Comment
Advertising and Marketing in the Metaverse
The metaverse is hot. One need look no further for proof than the fact that Facebook changed its company name to Meta in October 2021. Consequently, the metaverse is one of the most talked-about topics in business right now. Companies are already figuring out how to make the most of what it has to offer. How might the metaverse help them make money? How might brands embrace advertising and marketing there?
The Metaverse Defined
As was the case with the internet back in the day, new definitions of the metaverse are constantly cropping up, from all quarters. There is a lot of speculation about the metaverse arriving in the future. But the term was actually coined decades ago in Neal Stephenson's 1992 science-fiction novel Snow Crash. Aspects of the metaverse — a shared virtual world where people can work, play, and live through digital twins, or avatars — are here already. Every time someone uses a digital currency, every time someone hangs out on Fortnite or Roblox (gaming is currently a big slice of the metaverse), we're engaging with parts of metaverse (they're just not yet connected seamlessly).
As the metaverse takes shape, savvy brands are already planting a flag in this rich terrain. And to do so, they are looking at things a tad differently. Brittan Heller, counsel with the American law firm Foley Hoag, puts it this way: "When you think about advertising in XR [extended reality, one of the building blocks of the metaverse], you should think about it as placement in the product instead of product placement." Heller may be thinking of luxury brands like Louis Vuitton or Marc Jacobs, which have designed digital products for the game Animal Crossing. Or Balenciaga, which has collaborated with Fortnite to drop exclusive wearable skins for in-game characters. She notes, "An ad in virtual reality may look like buying a designer jacket for your digital avatar [but] that's an ad for a clothing company that you are wearing on your body." Coveted digital fashion sometimes bests even real-world counterparts: in Roblox's virtual world, for example, a digital-only Gucci bag sold for more money than the bag would have netted in the physical world.
Some metaverse advertising, of course, falls back on real-world models. Consider games like Tiki-Taka Soccer and FIFA Mobile, which are already incorporating billboards as part of the game universe. The billboards are meant to raise awareness —just like the billboards we pass on the highway — and if players wish, they can access more intel about the product.
But there is also a concerted effort to create advertising unique to the metaverse experience. The day when users can interact freely with embodiments of a brand — an avatar for a celebrity or an existing character from, say, Disney — is not far off.
The takeaway: there are already opportunities for brands to flex advertising muscle in the metaverse, and those opportunities are growing exponentially.
What Businesses Should Do
What does this mean for your brand? Does delving into the metaverse make sense for you? As you consider these questions, we recommend that you:
Remember your audience first. How attuned are they to immersive worlds such as the metaverse? Is marketing and advertising in the metaverse a good fit for them? Currently, the biggest audience for the metaverse skews young: Gen Zers who have grown up gaming and for whom the intricacies of a virtual world are already familiar. But some brands are addressing this divide by reaching out directly to an older cohort. Roblox, for example, has developed features to appeal to older users. And so, the attendant question to ask yourself is: do you have the energy and resources to think outside the box and woo your audience, no matter what generation they inhabit?
Assess your appetite for experimentation. This is a brave new world that's constantly changing. How comfortable are you with that dynamic?
Learn from businesses that have been getting involved in advertising and marketing in immersive gaming worlds, which are, as noted, extremely popular in the metaverse. A really good example consists of brands that have been embracing in-game ads, as we blogged here.
True Interactive knows how to make online advertising deliver measurable results on all platforms and apps. To learn how we can help you, contact us. Learn more about our services here.
December 29, 2021 Tagged: advertising, Fortnite, Gucci Garden, marketing, Max Petrungaro, metaverse, Roblox, True Interactive Comment
How Businesses Are Building Their Brands through "Squid Game"
by Max Petrungaro Advertising Branding Marketing
White slip-on Vans have never been so cool. And red light green light? For fans of Netflix's Korean-language series "Squid Game," winning that simple childhood contest just took on a whole new meaning. Though it only launched on September 17, "Squid Game" has quickly become Netflix's most-watched series—ever. Mining themes of economic disparity and the survival instinct, "Squid Game" sets up a disturbing premise: a group of hopelessly indebted people in South Korea are invited to join a tournament of six children's games to win a pot of cash. The catch? Losers are eliminated—but as the contestants soon find out, that doesn't mean they just get to take their ball and go home. They are killed off, with the surviving players competing for increasing shares of the loot. Spoiler alert: there will be blood.
And audiences don't seem to mind. Netflix has shared that in the first four weeks after the show's drop, 142 million households had already tuned in to the dark drama. As early as October 3, Forbes was reporting that "Squid Game" was the number-one Netflix show in a whopping 90 countries. That's a lot of eyeballs, and the show's global appeal naturally opened up a huge playing field for businesses to create interesting marketing strategies around the show. But because Netflix doesn't offer brands an opportunity to run commercials, advertisers have had to figure out some creative ways to tap into this juggernaut. Let's take a closer look.
Examples of Brands Capitalizing on "Squid Game"
Some brands haven't had to do much but enjoy the ride. Vans, for example, hasn't paid for any product placement. But in the show, game contestants are given teal tracksuits and white slip-on shoes to wear during the tournament, a costume that has turned out to be insanely lucrative for Vans. In the two weeks after "Squid Game's" launch, the American shoe and apparel company reported a jaw-dropping 7,800 percent jump in sales, probably fueled at least in part by a 97 percent increase in online searches for "white slip-on."
Other brands have had to be a bit more proactive. Nutter Butter took to Twitter, superimposing its cookie on a "Squid Game" guard's head and insisting that "We want Nut Game."
Squid Game this, Squid Game that. We want Nut Game @netflix pic.twitter.com/42uTcpiNpO
— Nutter Butter (@NutterButter) October 1, 2021
Also on Twitter, Heineken used its red star-shaped logo in a nod to one of the show's tournament games, one in which players, not yet knowing the game rules, choose one shape from a selection of four.
The best pick #Heineken pic.twitter.com/S1lDbuYPi0
— Heineken (@Heineken) October 7, 2021
They must then extract that shape from where it has been stamped into a "dalgona," or sugar candy ("The best pick," Heineken crowed in reference to the star). And Pepsi latched onto the sweet and deadly game with an Instagram post featuring its logo carved into a sugary disk.
Embracing a star from the series has been another way to connect with the show. Louis Vuitton recently announced "Squid Game" actress Ho Yeon Jung as a company brand ambassador. The luxury brand is tapping into her burgeoning popularity on social media channels like Instagram. For context, when the show launched in September, Ho Yeon had 40,000 Instagram followers. Just three weeks later, that number had leapt to 19.1 million. Louis Vuitton clearly took note, and took action, a choice that's paid off: Ho Yeon's first post as ambassador earned more than seven million likes in the first few days.
Meanwhile, Netflix, no slouch in the promotions department, has made the savvy move of partnering with another corporate powerhouse — Walmart— to sell merchandise for a number of popular streaming shows including, natch, "Squid Game." A dedicated digital storefront for Netflix, created by Walmart, is a natural go-to for consumers looking for merch associated with the show: everything from the white numbered tee-shirts worn by "Squid Game" contestants to knit beanies and mugs. This even as Netflix maintains its own line of apparel fans can customize with "designs inspired by the show."
What might your brand take away from the whole "Squid Game" phenom? We suggest that in the face of any hot trend, you:
Act quickly. These businesses jumped in right away to capitalize on the buzz appeal of "Squid Game," timing their marketing with the media frenzy building around the show. Had they waited too long, their marketing would have seemed stale and tired. But by acting quickly, brands like Heineken came across as relevant and cool.
Pay attention to your tone. "Squid Game," despite its popularity, is a violent show that might not be for everyone. The brands discussed above figured out how to strike the right tone with their ads—in this case, content that didn't skew too dark while still being recognizable as being inspired by the series.
Trust your audience—and recognize that you don't have to reach everyone. The visually appealing ads, such as the Pepsi cut-out, come with zero explanation. But if you are a fan of "Squid Game," you automatically understand the ad's inside reference to one of the major plotlines. Pepsi trusted "Squid Game" fans to get the joke, even as they accepted that the ads would probably go over the heads of people who hadn't seen the show.
Align with another brand if it makes sense. Netflix's partnership with Walmart means that "Squid Game" merch reaches a wider audience. Both brands benefit if those beanies fly off the shelves. Likewise, Louis Vuitton's connection with one of the show's stars demonstrates relevance—and represents a mutually beneficial partnership.
How to not only tap into trends but make it look easy? Contact us. We can help.
October 22, 2021 October 23, 2021 Tagged: Max Petrungaro, Netflix, Squid Game, True Interactive Comment


text:
Galaxy Resources Limited - Results of Adjourned Annual General Meeting
Galaxy Resources Limited
/NOT FOR RELEASE OR DISTRIBUTION IN THE UNITED STATES OR TO US PERSONS/
PERTH, Australia, June 7, 2013 /CNW Telbec/ - Galaxy Resources Limited (ASX: GXY) is pleased to advise that Resolution 2 detailed in the Notice of Annual General Meeting was passed at the Adjourned Annual General Meeting of the Company held on 7 June 2013.
In accordance with ASX Listing Rule 3.13.2 and section 251AA of the Corporations Act, we advise below is a summary of the number of proxy votes cast in respect of the resolution put to shareholders at the Annual General Meeting.
The instructions given to validly appointed proxies in respect of the resolution were as follows:
Resolution 2 - Re-Election of Craig Readhead as a Director
For Against Abstain Proxy's discretion
156,503,260 114,575,825 29,848,597 1,520,200
The motion was carried as an ordinary resolution on a poll the details of which are:
For Against Abstain
158,023,460 114,575,825 29,848,597
(signed)
A L Meloncelli
About Galaxy (ASX: GXY)
Galaxy Resources Ltd ("Galaxy") is an Australian-based global lithium company with lithium production facilities, hard rock mines and brine assets in Australia, China, Canada and Argentina. The Company is a lithium producer listed on the Australian Securities Exchange (Code: GXY) and is a member of the S&P/ASX 300 Index.
Galaxy wholly owns the Jiangsu Lithium Carbonate Plant in China's Jiangsu province. The Jiangsu Plant will eventually produce 17,000 tpa of battery grade lithium carbonate, becoming the largest producer in the Asia Pacific region and the fourth largest in the world.
Galaxy is also advancing plans to develop the Sal de Vida (70%) lithium and potash brine project in Argentina situated in the lithium triangle (where Chile, Argentina and Bolivia meet), which is currently the source of 60% of global lithium production. Sal de Vida has excellent promise as a future low cost brine mine and lithium carbonate processing facility.
The Company owns Mt Cattlin (100%) spodumene project near Ravensthorpe in Western Australia and the James Bay (100%) Lithium Pegmatite Project in Quebec, Canada.
Lithium compounds are used in the manufacture of ceramics, glass, electronics and are an essential cathode material for long life lithium-ion batteries used to power e-bikes and hybrid and electric vehicles. Galaxy is bullish about the global lithium demand outlook and is positioning itself to become a major producer of lithium products.
Caution Regarding Forward Looking Information.
This document contains forward looking statements concerning Galaxy.
Forward-looking statements are not statements of historical fact and actual events and results may differ materially from those described in the forward looking statements as a result of a variety of risks, uncertainties and other factors. Forward-looking statements are inherently subject to business, economic, competitive, political and social uncertainties and contingencies. Many factors could cause the Company's actual results to differ materially from those expressed or implied in any forward-looking information provided by the Company, or on behalf of, the Company. Such factors include, among other things, risks relating to additional funding requirements, metal prices, exploration, development and operating risks, competition, production risks, regulatory restrictions, including environmental regulation and liability and potential title disputes.
Forward looking statements in this document are based on Galaxy's beliefs, opinions and estimates of Galaxy as of the dates the forward looking statements are made, and no obligation is assumed to update forward looking statements if these beliefs, opinions and estimates should change or to reflect other future developments.
Not For Release in US
This announcement has been prepared for publication in Australia and may not be released in the U.S. This announcement does not constitute an offer of securities for sale in any jurisdiction, including the United States, and any securities described in this announcement may not be offered or sold in the United States absent registration or an exemption from registration under the United States Securities Act of 1933, as amended. Any public offering of securities to be made in the United States will be made by means of a prospectus that may be obtained from the issuer and that will contain detailed information about the company and management, as well as financial statements.
SOURCE: Galaxy Resources Limited
Iggy Tan
Galaxy Resources Ltd
Tel (office): +61 (0)8 9215 1700
Jane Munday
FTI Consulting
Tel (mobile): + 61 (0)488 400 248
Galaxy Resources Limited Announcement...


text:
Nikola Rakočević (; born 27 June 1983, Kragujevac, Serbia) is a Serbian actor proclaimed as one of Europe's leading young screen actors,. Rakočević has received numerous awards  at major international film festivals.

The Berlin Film Festival (2014) placed Nikola among its ten European Shooting Stars.

The accolade was just one among many international Best Actor awards to acknowledge the Serbian actor's talent in feature films such as The Sky Above Us (2015), The Man Who Defended Gavrilo Princip / Branio Sam Mladu Bosnu (2014), Travelator (2013), Circles / Krugovi (2013), and Skinning / Šišanje (2010).

Rakočević has an integral role in the Sky TV/Canal+ crime series The Last Panthers (2015), an acclaimed European drama inspired by notorious Balkan jewel thieves, the Pink Panthers. He voiced Fred in the Serbian-language version of Big Hero 6 (2014).

In 2001, he began his drama study at the University of Belgrade Faculty of Dramatic Arts, from which he graduated in 2005. He lives in Belgrade with his wife and son.

Selected filmography

Awards
Shooting Stars Award (2014)

References

External links

1983 births
Living people
Actors from Kragujevac
Serbian male film actors

redpajama_set_name: RedPajamaWikipedia


In 2019 2018, the population of the city of El-Rama, Nicaragua is - 14 838 people. All-populations.com used data from the number of the population from official sources. Find out what statistics the population of the country, city, district on All-populations.com.
Accessible information on the population of any region, fast work of the site and constant updating of information are the basis of our resource. Soon it will be possible to see the city of El-Rama on the map.