Leamington Spa is renowned for its elegant Regency architecture, tree-lined avenues and magnificent gardens and, the eclectic mix of unique shops draw visitors from far and wide.
Bid Leamington, a not-forprofit organisation that began trading in July 2008 with the aim to market and promote Royal Leamington Spa as the preferred place to visit and shop staged a successful 'Independents' Day' in July to promote the town as the home of the independent retailer. Attracting several thousand visitors the day was a great success.
"Leamington has an enviable reputation for its superb shopping, with over 400 shops offering everything from major high street names to beautiful, individual boutiques selling designer labels," says Helen Smith, executive director of BID Leamington. "My favourite parts of the town include Regent Street, Warwick Street and Park Street with their array of independent boutique shops and also Jephson Gardens, which are perfect for a gentle stroll. "Leamington is fantastic place to live," she continues. "It's friendly, hospitable and has plenty to offer residents."
How long have you been trading in Leamington?
We've been trading just over a year, having taken over the shop last May.
We live fairly locally and didn't know Leamington that well but were looking for a deli to take on and loved the feel of Regent Street and the shop and it was the right size for us. Having both done very different careers before - dietician and occupational therapist - it was a very big life change for us but what we wanted to do.
The oils and vinegars do very well and we've built up trade with hampers. A lot of people now, rather than eat out, come in and buy deli cheeses and eat at home so business has been fine and doing well.
We are generally extending the range of unusual and interesting products that people might not be able to find anywhere else.
We have been established in Leamington for 29 years. My mum originally set up the business here (formerly Silk) because we've always lived in Leamington.
We've been weathering the recession very well. We have a good base of very loyal customers and we are always thinking of new ideas to keep customers coming back.
We are very lucky in terms of having places like Aubrey Allen, who are one of the most successful butchers around and offer a very personal service, and there are so many places to eat: we have everything from la carte at Oscars, down to the fantastic Balti houses.
I've been writing a book on floral designs that will be launched in November and will be doing more demonstration classes in Leamington for our customers. We also have a Belgian chocolate counter in the shop so we are working on letting everyone know about that.
Sarah Horne Flowers, 86 Warwick Street.
The business has been going 18 years.
I was based in the area and always liked Leamington and found it to be a very good catchment area, especially with all of the independents that are around here.
Is the town supportive of its independents?
The independents seem to pull together and we have a good response from people in Park Street. If customers can't find anything that's right for them in our shop, we'll send them to another shop to keep them in the street and the town.
To continue to provide a good service and do the best we can. We don't want to expand because it's a personal business and had customers from day one and we want to keep it personal.
My wife and I set up the shop eight years ago.
Leamington is very cosmopolitan and upmarket. It has the right type of clientele that are attracted to the Italian designer products we sell.
What do you like about Leamington?
Leamington is modern, very open, pleasing on the eye and clean. There are a lot of nice restaurants and a great new coffee shop that's recently opened over the other side of the street called Gusto; very Italian.
Our biggest gripe is getting people to visit the side streets. All of the shops around us and this end of Regent Street, especially, are what make Leamington what it is. They are definitely the best reason to come to Leamington and often overlooked.
We opened in November 2006; prior to that I had a catering business in town which I ran for 10 years.
There seemed to be a gap in the market for a real sweet shop where you can get over 500 varieties of classic sweets. It's very nostalgic and anything retro is popular now.
Kids only account for a third of our overall sales really. They come in with their 50p in their hand that's all hot because they've held it for so long and can spend an hour choosing. It's the grown ups who are more likely to get carried away and spend 10 or 15 on sweets.
It's been really good. Sweets are like affordable instant gratification. People can't afford a meal out or luxury holiday so maybe a night in with some bon bons!
Why is Leamington a good place for your business?
I think it works well because it's affluent and has a growing population and is growing in stature because of increased quality in shops. There are always lots of things going on in the town which draws people here.
Lantern Corner Sweet Shop, 124 Regent Street.
Ten years, before opening Amorani I had a restaurant in Rugby.
Why did you choose Leamington?
What I was offering wasn't here already, there was a niche for alternative, individual clothing. I thought Leamington could cope with a trendy boutique kind of offering.
How have you found business?
Business has not been easy because if you are offering something different it takes a while to build up confidence with a customer. Over the time here I've built up some good regular customers who love it now and it has made a big difference to them.
What's the best thing about Leamington?
I love everything about the town: the buildings, the lovely park and river. It's got a very special feel to it.
It's been a family business for 25 years. I brought the business off my father about 16 years ago when he retired at which time we moved premises.
The business built up quite nicely up to about a couple of years ago but with the parking charges it gets more and more difficult, especially with costs going up and up. Leamington still has a lot of independents but not nearly as many as it had five or 10 years ago.
What changes need to be made?
The Council can address local issues with car parking charges and things like that. It some sort of deluded idea that keeping cars out of the town will make it a nicer place, but the people who drive cars generate the most spending in the town. If you keep them out of the town they will go elsewhere.


The author is sitting at a café, thinking over an afternoon spent with his interview subject. He thinks of phrases that echo in his mind and how they relate to his own life. He makes a list of the words and phrases used to describe divine consciousness, including "...a realization that the founding principle of existence is what we call love...."


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text:
Corinne O. (Tubbs) Boydstun
Corinne O. (Tubbs) Boydstun left this earth on Sunday morning, October 4, 2020 and was taken into the loving arms of her Savior and Lord. She passed away at the age of 93 years, 11 months and 14 days. She was born the oldest of three children to Thelma (Scarbrough)and Orlie L. Tubbs on October 20, 1926 in Tupelo, OK. At the young age of 9 years, while living in Seminole, OK., she gave her life to Jesus Christ as her Savior from her sin. She walked with that assurance until she breathed her last, and her faith became sight. She spent most of her youth in Shawnee, OK and graduated from Shawnee High School and afterwards worked at Shawnee National Bank. In 1947 she met at church a young army veteran who had just returned from WW II and was a student at Oklahoma Baptist University. "Love at first sight" could only describe the attraction that brought Harry G Boydstun and Corinne together. After seven months of courtship they were married on September 26, 1947. Harry was called to be a church pastor of the Gospel of Christ, but he often said that the greatest and hardest calling was to be a pastor's wife. She was faithful to that calling and served "in the shadows" lifting up her husband in daily prayer and standing by his side through the good and the difficult. She took an active roll in each church in leading and teaching of women, youth and childrens' ministries. She gave up that role but not the title when Harry retired from the pastorate. They were married for almost 68 years until Harry's death in 2016. She is survived by their children: Harriet (Burt) Ludrick, Beth (Don) Mackey, Diane (David) Sammons, Harry II (Janice) Boydstun, Sarah (Jack) Renfro, Corinne Lambeth, Marsha (Donnie) Chitwood, Carrie Olsen; 39 grandchildren and 46 great grandchildren with two on the way! Others surviving Corinne are one sister, Mary Ann Nickle; sisters in law, Ruth Ann Boydstun, Mary Elizabeth Davidson and Lanelle Boydstun; brother in law, Joe Boydstun and many cherished nieces, nephews and cousins, as well as numerous friends. Those preceding her in death were beloved husband, Harry G Boydstun; parents, Orlie and Thelma Tubbs, brother A.L. Tubbs, several brothers in law and sisters in law. Corinne displayed the Proverbs 31 woman to her children, grandchildren, and great grandchildren as well as all who knew her in her life of service, wisdom and devotion to her Lord Jesus Christ. "WELL DONE, MOM/NANA! WE ALL RISE AND CALL YOU BLESSED!" A special thank you and appreciation for the Brookdale staff and Guardian hospice for the unprecedented love and care that was shown to our Mom/Nana when family could not be present. God bless your heart and service to Corinne. Family Graveside services: October 9, 2:00 p.m. Family will be officiating celebration. Caddo Cemetery, Caddo, OK. Family and friends welcome of viewing Friday, October 9, 2020 10:00 am to 12:00 noon at Brown's Funeral Home in Durant, OK.
Corinne O. (Tubbs) Boydstun left this earth on Sunday morning, October 4, 2020 and was taken into the loving arms of her Savior and Lord. She passed away at the age of 93 years, 11 months and 14 days. She was born the oldest of three children... View Obituary & Service Information
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redpajama_set_name: RedPajamaCommonCrawl


Middlesex District Attorney Marian Ryan and Lexington Chief of Police Mark Corr report that Mustafa Syed, 50, of Lexington was arraigned yesterday in Concord District Court, according to a press release from Ryan's office. Syed is charged with larceny from a building, breaking into a depository, larceny under $1,200 and burning of a motor vehicle in connection with allegedly setting fire to his manager's car and stealing $800 from his employer, Peet's Coffee.
Judge Lynn Coffin Brendameuhl ordered the defendant held on $7,500 bail and ordered the defendant, if he posts bail, to wear a GPS monitoring bracelet, stay away from, and have no contact with, the victim and to stay away from Peet's Coffee in Lexington.
On Thursday, May 10 at approximately 5:06 p.m. Lexington Police responded to a parking lot located at 1749 Massachusetts Ave. in Lexington after a report a vehicle, a Honda Accord, was engulfed in flames. Upon arrival officers also located a second vehicle, a van, which had sustained some fire damage. Officers on scene allegedly observed the door of the Accord was open and deemed the fire suspicious.
Police subsequently obtained surveillance video from area businesses that allegedly showed the defendant purchasing a lighter at CVS Pharmacy at 4:57 p.m. Additional video surveillance allegedly showed the defendant entering the parking lot shortly before the fire was reported and allegedly crouching by the vehicle before it becomes engulfed in flames.
The defendant was later identified as an employee of Peet's Coffee.
On May 11, 2018 the victim called Lexington Police to report $800 was missing from the safe inside Peet's Coffee. A review of surveillance video from inside the store allegedly showed the defendant accessing the safe the previous day.
The investigation into this matter, including any possible motive is still open and ongoing. The Middlesex District Attorney's Office, Lexington Police, Massachusetts State Police and the State Fire Marshall's Office are all investigating the case.


Compare Edmonton, stateshort} Medigap insurance companies within minutes. Quote comparison is the best way to locate affordable Medicare Supplmental insurance in Edmonton. To begin enter your Zip Code and press "Compare Your Options". Our website will search for the best Medigap insurance carriers and providers in Metcalfe county. Finding the best coverage and low cost premium that fit your needs and budget can literally take you 20 minutes or less.
If you do want to get quotes for Medigap policies, you can either contact local insurance providers in Edmonton, Kentucky, or you can use the Internet to help you find them. Submitting your information to these insurance providers will allow them to calculate how much you are going to pay. They will have different policy levels that you can choose from just like any ordinary health insurance policy. The amount that you pay is usually reflective of how much coverage you will have. In many cases, it's better to go with the most expensive plan so that you eliminate the possibility of being blindsided by very expensive medical bills.
Although we had just stated that you should pay the most money for Medigap insurance, this is only reflective of contacting one particular health insurance provider. Your goal is to get multiple quotes from different companies and look at all of the rates collectively. You will see that there are policies that are virtually identical, but they could be several hundred dollars a month less then other policies that are the same. In this case, you will want to choose the Edmonton, Kentucky Medigap policy that is the lowest price which will come from one particular insurance provider.
Deciding on your well being insurance policies plan can be quite perplexing. If you make the improper decisions, you could end up spending out also a lot for your coverage, or even worse, you may possibly not be protected for certain providers that you need. Read through this article for some useful guidelines on acquiring the most out of your well being insurance policies.
Make sure your insurance will protect overseas physician visits. If you have health insurance coverage, it is important to read the fine print. You will not want to get ill in a foreign nation, go to the medical professional, and uncover by yourself unable to pay for it. Make certain you have extra funds offered must your overall health insurance service provider not cover the bills.
To make confident you have the best health insurance policies, never enable your policy lapse even though you might be looking for new protection. If you drop your insurance for some purpose, you may be suitable for COBRA. This is a federal government system created to enable you continue with your insurance coverage until finally you can locate a new policy.
Be positive you routinely evaluate your wellness insurance requirements over time so that your protection correctly demonstrates what you want now. For instance, youthful single grownups without having youngsters typically have reduce healthcare charges than grown ups with families, so possibly for them, an HMO tends to make far more choice in the commencing, while a PPO might make more feeling for an grownup with an set up family members.
Locate out if your wellness insurance policy firm offers medication assistance for their consumers. Some overall health insurance policy companies supply a discounted rate for medications or support with medicine costs in some other way. You can call your agent and ask them for the details regarding any medicine coverage their organization provides.
Learn the rigorous protection details of your wellness insurance coverage policy. Although your coverage might state that it addresses emergency visits, some hospitals and doctors charge separately for your care. Your plan may include the hospital's expenses, but not the doctor's. If you are uncertain about how your firm handles this, call them and inquire.
If you are lucky enough to have an FSA or HSA (adaptable shelling out account or health care paying account) as supplemental wellness insurance coverage, be certain you are obtaining the highest out of it. It can be tough to determine out how considerably money you are going to invest in the following calendar calendar year on noncovered expenses, but it truly is really worth the energy considering that that money is all pretax.
In situation you are intrigued in changing your health insurance policies coverage, make confident to establish how numerous standard schedule doctor visits you go to every year. Insert their fees with the co-pay if they are lined and see the amount they'd be without insurance. Question your doctor about their go to expenses if you don't know how a lot they are with out a coverage.
If there is a likelihood that you are heading to be laid off from the company that you operate for, contemplate a health insurance policies plan with a lower top quality price. The federal government has modified factors so that these who are laid off will have to pay out their possess premiums via the COBRA prepare.
Go through the handbook your wellness care provider gives you when you sign up. You might require to know about particular positive aspects if you get unwell in the future. Your supplier will give you a guide that offers you all the policy specifics, so make sure you study it from front to back again. Although much of it may possibly seem to be tedious now, you really require to know each and every little bit of information it consists of.
Before having a baby you ought to know about how significantly you will have to spend even with overall health insurance coverage. If you have a PPO you may finish up spending about $one thousand or even a lot more for the beginning. If you have an HMO your fees will most likely be a good deal lower. It is ideal to figure it out just before you get pregnant.
As you can see from this post, well being insurance policies is complicated, but it isn't going to have to be confusing. There are several techniques that you can guarantee you do not overpay for coverage whilst nonetheless receiving the healthcare care that you need to have. Possessing go through these guidelines, you should be much better geared up to make conclusions about your insurance policy needs.


Throughout the cooler several weeks from the 12 months, you will find many individuals who search for affordable techniques they are able to make use of to lessen their own needs with regard to heating system energy. To be able to make this happen objective, a decrease in general use of power is really a required action. These pointers tend to be right here that will help you lower your power usage.
• You won't obtain just as much heated air within the areas a person want to warmth when the signs up within individuals areas tend to be filthy.
• Once you have eliminated the actual sign-up barbeque grill as well as cleaned out the actual within the sign-up port, you need to place the actual sign-up barbeque grill back again.
• This particular should be achieved as often because many times annually.
• I believe many people usually don't think about is actually the truth that the exterior of the heater can also be a location warmth could be dropped through.
• For those who have a brand new heater, you most likely don't have this issue, even though old furnaces most likely may.
• Through coming in contact with the actual sidewall associated with any kind of heater, this is often examined.
• Whenever you contact this, if it's comfortable, then you definitely are very perhaps dropping your own warmth actually prior to it's found its way to the actual areas you'll need this within.
• Regular padding, similar to the kind that's utilized in the actual wall space of your house, could be covered close to your own heater, or even you can purchase a specifically created heater cover.
• That you can do this particular in many methods, based on which sort associated with warmth shipping program you're utilizing.
• In most cases, the majority of typical pressured atmosphere heating system techniques is going to be good should you simply near heat signs up within every areas exactly where you won't end up being thinking about utilizing warmth.
• A great option would be to location padding to the port, after which be sure your own sign-up may be completely shut.
• More often than not this can stop your warmth through likely to locations exactly where you do not want it.
• They ought to don't have any difficulties through placing a brand new heater filtration system within once the chilly period offers began, after which at some point throughout the center, after which as soon as ultimately.
• You might simply thoroughly clean the actual filtration system, as well as that may be sufficient.
• When there is inlayed grime or even particles, it may need near examination to determine.
• Making sure your own atmosphere filter systems tend to be thoroughly clean may assure that there's absolutely nothing in the manner which will cease the actual shipping of the heat.
• If you'd like an area to become warmed, then you definitely should make certain the actual signs up tend to be opened up.
• The actual heat your own heater is actually trying to provide may simply sit down presently there when there is an excessive amount of opposition in route.
• Through maintaining all the warmth signs up inside your areas open up, you'll ensure the actual heat offers sufficient space.


Politics is a sensitive subject in any setting. Today, disagreements seem even more polarizing and divisive, even at work. How much political speech is too much at work? Can expressing a political opinion hurt your career?
Indeed recently surveyed 2,000 employees of U.S. businesses to gain insight into attitudes toward politics in the workplace. We found that, while the U.S. has robust free speech traditions in the public sphere, disagreements remain over whether political speech should be protected or censored in the private sector.
Over half of employees (54%) are comfortable with the current amount of political discussion at work. Yet, 20 percent of employees say politics has no place in the workplace. On the flip side, nearly a quarter of employees (23%) believe political groups are unfairly silenced – with over half (60%) citing peer censorship. Only 10 percent say there is too much censorship.
Based on this, peer pressure seems to have a stronger effect than perceived pressure from corporate leadership. Among those who believe censorship is taking place, two thirds (66%) feel conservative groups are the target, while a third (34%) believe liberal groups are.
Whether conservative or liberal, the two camps express a similar level of comfort when it comes to discussing politics at work. About half of both liberals (48%) and conservatives (46%) say they feel "mostly comfortable" sharing political views at work.
Do political views affect career growth?
The majority (54%) don't think expressing political beliefs has any effect – positive or negative – on career paths or growth within their company. Although those who believe their political views could hold them back are in the minority (25%), this perception may encourage people to choose companies they align with politically, potentially leading to even more polarization.
1. Set policies regarding what is and is not acceptable in the workplace. Many states have laws making it illegal to discriminate against employees based on political beliefs.
2. Foster an environment where all employees feel comfortable being themselves while respecting and accommodating differences of opinion.
3. Promote a diversity of views – even political ones. It is the recipe for corporate success.
If we can set aside differences and solve problems together in our places of work, we all benefit from better environments in which to work together.


Let your artistic soul express ifself thanks to this printed "watercolor" slim fit shirt. Its double-buttons cuffs, its classic collar and white background permit you to match it with any outfit. Adopt the chic dress-code by combining it with a white bottom.


to program ELEGANTLY the drawing of the 'Power of Pentagram Pylons', as suggested by an "NRICHer" in response to some of the other LOGO Challenges on the site.
to program ELEGANTLY the drawing of the European Union flag, part of which is reproduced to remind you of the main themes therein.
Recursion. Logo. Programming. Visualising. STEM - General. Combinatorics. Networks/Graph Theory. Mathematical reasoning & proof. Working systematically. Practical Activity.


UNITED STATES OF AMERICA. The name of this country. The United States, now thirty-one in number, are Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, New Hampshire, New Jersey, New York North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Vermont, Virginia, Wisconsin, and California.
2. The territory of which these states are composed was at one time dependent generally on the crown of Great Britain, though governed by the local legislatures of the country. It is not within the plan of this work to give a history of the colonies; on this subject the reader is referred to Kent's Com. sect. 10; Story on the Constitution, Book 1; 8 Wheat. Rep. 543; Marshall, Hist. Colon.
3. The neglect of the British government to redress grievances which had been felt by the people, induced the colonies to form a closer connexion than their former isolated state, in the hopes that by a union they might procure what they had separately endeavored in vain, to obtain. In 1774, Massachusetts recommended that a congress of the colonies should be assembled to deliberate upon the state of public affairs; and on the fourth of September of the following year, the delegates to such a congress assembled in Philadelphia. Connecticut, Delaware, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, and Virginia, were represented by their delegates; Georgia alone was not represented. This congress, thus organized, exercised de facto and de jure, a sovereign authority, not as the delegated agents of the governments de facto of the colonies, but in virtue of the original powers derived from the people. This, which was called the revolutionary government, terminated only when superseded by the confederated government under the articles of confederation, ratified in 1781. Serg. on the Const. Intr. 7, 8.
4. The state of alarm and danger in which the colonies then stood induced the formation of a second congress. The delegates, representing all the states, met in May, 1775. This congress put the country in a state of defence, and made provisions for carrying on the war with the mother country; and for the internal regulations of which they were then in need; and on the fourth day of July, 1776, adopted and issued the Declaration of Independence. (q.v.) The articles of confederation, (q.v.) adopted on the first day of March, 1781, 1 Story on the Const. Sec. 225; 1 Kent's Comm. 211, continued in force until the first Wednesday in March, 1789, when the present constitution was adopted. 5 Wheat. 420.
5. The United States of America are a corporation endowed with the capacity to sue and be sued, to convey and receive property. 1 Marsh. Dec. 177, 181. But it is proper to observe that no suit can be brought against the United States without authority of law.
7. Besides the states which are above enumerated, there are various territories, (q.v.) which are a species of dependencies of the United States. New states may be admitted by congress into this union; but no new state shall be formed or erected within the jurisdiction of any other state, nor any state be formed by the junction of two or more states, or parts of states, without the consent of the legislatures of the states concerned, as well as of congress. Const. art. 4, s. 3. And the United States shall guaranty to every state in this union, a republican form of government. Id. art. 4, s. 4. See the names of the several states; and Constitution of the United States.
Siberell expressed his keenness to promote close relations between the Kingdom of Bahrain and the United States of America, praising the Kingdom of Bahrain for its development and efforts to establish security and peace in the region and wishing the Kingdom of Bahrain further progress and prosperity.
Doha, February 16 (QNA) - HE Prime Minister and Minister of Interior Sheikh Abdullah bin Nasser bin Khalifa Al-Thani sent on Friday a cable of condolences to HE President of the United States of America Donald Trump, expressing his condolences on the victims of the shooting incident at a school in the state of Florida, and wishing speedy recovery for the injured.
Despite geographic distance, the bilateral relationship between Sri Lanka and the United States of America span approximately 70 years of formal diplomatic relations, and over 200 years of close people-to-people ties.
It is worth mentioning that the value of the merchandise exports of the Sultanate and the United States of America in 2014, according to statistics prepared by the Research and Economic Studies Department at OCCI amounted to RO (7.
The United States of America will continue to partner with the Republic of Kazakhstan to strengthen its joint efforts to prevent illicit trafficking in nuclear and radiological materials.
Russia took the stand to harbour Snowden after accusing the United States of America of chasing away Snowden's asylum donors.
In the cable, HM the King expressed utmost felicitations and best wishes of abundant health and well-being to President Obama, wishing the friendly people of the United States of America further progress and prosperity.
Iftikhar Ali Malik said that Prime Minister, Raja Pervaiz Asharaf had already offered assistance to the United States of America for the rehabilitation of the hurricane victims.
Summary: Abu Dhabi Urban Planning Council (UPC), the agency responsible for the future of Abu Dhabi's urban regional environments today received a delegation of the United States of America headed by H.
Nikola Gruevski, Prime Minister of the Republic of Macedonia, attended the traditional National Prayer Breakfast in the United States of America on 4 and 5 February this year.
In Latin America, our speaker does open with an amusing, well-chosen anecdote: "My brother works for the government of the United States of America.
One" and "The original national motto included on the Great Seal of the United States of America proposed in 1776 and adopted in 1782.


Got to get that Starlink space debris into orbit. I tested cable WiFI at my sisters house. Too fast. Now I got to clean my front room to install. They sent me a promo in Spanish(I am not) for $37.50. Maybe they will let a English speaker get the same deal. They sent me a gov. $14.95 deal pre approved for people getting SS extra over 65. I never signed up for that. I will have to check. I am thinking with HD cable speed, just stream everything and dump TV.
That 737 Max pilot turned off the no fly into ground system, then turned it back on and crashed.
So what's changed from the fairings can't get wet such that they tried two net designs, to we can just haul them out of the drink and use them? Assuming it's easy make a fairing shell water proof, it sounds like maybe Space X has developed a new acoustic absorber pad that can take water or is easy to clean.
They got that dialed in.


text:
Basilicata (régiesen Lucania) olaszországi régió. Székhelye Potenza.

Földrajza

Fekvése
Basilicata régió az Appennini-félsziget déli részén fekszik. Nyugaton Campania, keleten Puglia, délen pedig Calabria határolja. Területének nagy részét az Appenninek vonulatai foglalják el. Az úgynevezett Lucaniai-Appenninek az Ofanto folyó völgyétől a Pollino masszívumig tartanak. A régió keleti részét az úgynevezett Bradanói-árok alkotja, egy számos vízfolyás által tagolt medence. A régiónak délkeleten kijárata van a Tarantói-öbölre a Bradano (Bernalda területén) és a San Nicola (Nova Siri területén) torkolata között. Északnyugaton a régió beékelődik Campania és Calabria közé és egy rövidke szakaszon kijárata van a Policastrói-öbölre: az Aquafredda és Sapri közötti dombvidéktől a Noce folyó torkolatáig (Castrocucco területén).

Geológiája
Basilicata területe földtani szempontból három fő egységből áll: a klasszikus értelemben vett, üledékes kőzetekből, a mio- és pliocénben kiemelkedett Appenninek, az ettől keletre fekvő pliocén és negyedkori üledékekből álló Bradanói-árok, valamint a pugliai Murge nyúlványai.

Mindhárom közül az Appenninek földtani felépítése a legösszetettebb. Nyugati része elsősorban mészkövekből és dolomitrétegekből épül fel, keleti részén pedig már a márgás, homokköves, agyagos kőzetösszletek uralkodnak. Ez utóbbiak közül kiemelkedő jelentősége van az úgynevezett Argille varicolori formációnak, amely, mint neve is utal rá, különböző színű agyagokból épül fel és meghatározza a táj színét. Az agyagos rétegek miatt nagyon gyakoriak a földcsuszamlások. A régió községeinek közel 70%-ában pusztított. A földtani okok mellett a földcsuszamlások kialakulásához hozzájárul a gyér növényzet valamint a rövid, de gyorsfolyású folyók eróziós tevékenysége is. Földcsuszamlások miatt a történelem során számos település pusztult el, soknak a lakosságát kellett áttelepíteni. Az egyik klasszikus példa Craco esete, amely a basilicatai katasztrófa-turizmus egyik fő állomása lett.

Az Appenninek és a Tarantói-öböl közé beékelődő Bradanói-árkot homokos-agyagos kőzetösszletek építik fel, déli részén, különösen a Tarantói-öböl partvidékén folyami és tengeri hordalékrétegek is megjelennek. A Bradanói-árok, tulajdonképpen egy üledékgyűjtő medence az Appenninek vonulata és Puglia karbonátos platformja közé ékelődve.

A Murgia karsztfennsík, amely elsősorban a pugliai táj egyik meghatározó eleme Matera és Montescaglioso területén nyúlik át a régióba. Az Appenninek vonulatának kiemelkedése 12 millió évvel ezelőtt kezdődött, s ezzel egy időben a Puglia nagy részét adó hatalmas karbonátos sziget, Murgia vidéke egyesült a kontinenssel. A mészkövekből és dolomitokból álló fennsík jellegzetes felszínformái továbbá a szurdokvölgyek, amiket a helyiek gravinának vagy lamának neveznek.

A régió északi részén a pleisztocénben erőteljes vulkanizmus zajlott le, ennek egyik bizonyítéka Monte Vulture egykori tűzhányó. Az úgynevezett "hirpiniai földrengési zóna", amely Campania területéről átnyúlik Basilicata területére is, rendkívül aktív, minek következtében az elmúlt kétszáz évben többször is sújtotta földrengés a vidéket: Tito (1826), Potenza (1861), Marsico Nuovo (1895), Saponara (1802), Lagonegro (1836), Maratea (1831) és Lauria (1831). A régió déli részén, a Pollino masszívum vidékén szintén találtak magmatikus kőzetintruziókat, ami szintén az egykori aktív vulkanizmus bizonyítéka.

Domborzata
Basilicata területének 46,9%-át hegyek, 45,1%-át dombvidékek alkotják, s mindössze 8%-át síkságok.
Három hegyvidéki terület különböztethető meg a régióban:
A régió arculatát a Lucaniai-Appenninek határozzák meg. Ennek jellegzetessége, hogy az Appenninek többi részével ellentétben nem tagolható tulajdonképpeni vonulatokra, hanem jól elhatárolható masszívumok alkotják. A hegység a Conzai-nyeregtől (Sella di Conza; Campania és Basilicata hagyományos határa) tart a Scalone-hágóig (Calabriában). Nyugaton a Sele, északon az Ofanto, keleten a Bradano határolja, délkeleten pedig a Tarantói-öböl. Földtani szempontból hozzá tartoznak még a Cilento hegyei valamint a Cosenza megyében fekvő Orsomaro-hegység. Az északi masszívum legmagasabb csúcsai a Monte Pennone ( méter), Marzano ( méter) és a Paratiello ( méter). Ettől délre, Potenza körül terül el a legmagasabb pontján  méter Li Foj-fennsík. Az ettől délre fekvő hegycsoportot (Comprensorio Sellata-Volturino-Viggiano e Monti della Maddalena) az Agri völgye szeli ketté. A keleti rész legmagasabb csúcsai a Volturino ( méter), a Pierfaone ( méter) és Arioso ( méter). A legkeletibb rész az úgynevezett Lucaniai Dolomitok. A nyugati, Campania és Basilicata határán fekvő rész neve Monti della Maddalena legmagasabb csúcsai a Serra Longa ( méter) és a Monte Cavallo ( méter). A Lucaniai-Appenninek délkeleti egysége a Sirino masszívum, amelynek legmagasabb pontja az azonos nevű csúcs ( méter). A régió déli részén található a Pollino masszívum, amely átnyúlik Calabriába is. Legmagasabb csúcsai a Serra Dolcedorme ( méter) valamint a Pollino ( méter). A Lucaniai-Appenninek legdélebbi része az Orsomaro-hegység, ez már Cosenza megyében (Calabria) fekszik.
A Monte Vulture ( méter) egy kialudt tűzhányó a régió északi részén. A vulkán legkorábbi kitörései nagyjából 1 millió évvel ezelőtt zajlottak le és nagy mennyiségű ignimbritet termeltek. A robbanásos kitörési fázis körülbelül  ezelőttig tartott, ezt egy kiömlési fázis követte. Működésének utolsó fázisa körülbelül  zajlott le egy sor freatomagmás kitöréssel.
Dombvidékek:
A legnagyobb kiterjedésű dombvidék a régió keleti részére benyúló Murgia, amely különösen gazdag karsztjelenségekben. Jellegzetes felszínformái továbbá a szurdokvölgyek, amiket a helyiek graviná-nak vagy lamá-nak neveznek.
Síkságok:
A régió egyetlen síksága a Tarantói-öböl partján, az Agri, Bradano és Basento folyók torkolatvidékén elterülő Metapontumi-síkság.

Éghajlata
A régiónak tipikus mediterrán éghajlata van: enyhe telekkel és forró nyarakkal. A Köppen-féle osztályozási rendszerben a Csa valamint a Csb osztályba sorolható. Fekvése és domborzata miatt az éghajlatot az Adriai-, Jón- és Tirrén-tenger határozza meg. Legmagasabb részein, az Agri völgyében, a Sinni völgyében, a Pollino területén, valamint az Ofantótól délre eső hegyvidékeken a csapadék mennyiségének éves átlaga 1000 mm körül alakul. A Sirino-hegységben, valamint a Noce völgyében a csapadék mennyisége gyakran eléri a 2000 mm-t is. A Tirrén-tenger partján a csapadék mennyisége 1400 mm/év körül alakul. A régió többi részén a csapadék mennyisége lényegesen kevesebb, az évi átlag 700 mm körül mozog. A legszárazabb vidék a Metapontumi-síkság, ahol az éves átlag 300–500 mm között mozog. A csapadék mennyisége változásának elsődleges oka az Appenninek, amely természetes határként áll a Tirrén-tengeri csapadékos légtömegek útjába. A legcsapadékosabbak a téli és tavaszi hónapok. Az őszi hónapokban ritkábban ugyan, de előfordulhatnak erőteljes esőzések. Havazás csak ritkán fordul elő a magasabban fekvő vidékeken. A nyarak szárazak és melegek, a telek hidegek. A hőmérsékletingadozás általában 8-12 °C között mozog. Az évi átlagokat tekintve, a legmagasabb hőmérsékleti értékeket augusztusban regisztrálták: Potenza megyében 25 °C, míg Matera megyében 24 °C. A leghidegebb hónap január: az átlaghőmérséklet Potenza megyében 1 °C, míg Matera megyében 2 °C. Előfordulnak azonban extrém hőmérsékleti értékek is. Nyaranta helyenként mértek már 40 °C-ot meghaladó értékeket is, telente pedig -15 °C-nál alacsonyabbat.

Éghajlati szempontból a régió három részre osztható: az Appenninek és a Tirrén-tenger partján a csapadék mennyisége magas, a hőmérsékletváltozás kiegyensúlyozott; a Bradano vidéke csapadékszegény, hosszantartó száraz időszakokkal, jelentős hőmérsékletváltozással valamint a Jón-tenger partvidéke hideg telekkel, száraz nyarakkal.

Vízrajza
A Lucaniai-Appenninek vonulata hidrográfiai szempontból két részre osztja a régiót. A keleti rész fő vízfolyásai a Sinni, Agri, Cavone, Basento és Bradano, amelyek a Jón-tengerbe torkollanak. A régió nyugati részének fő vízfolyása a Noce, amely a Tirrén-tengerbe torkollik. A régió északi részének vizeit a Sele gyűjti össze, pontosabban két mellékága, a Platano és Melandro. A régiót egy rövid szakaszon, Potenza és Melfi között érinti az Ofanto is. Ennek két mellékága, az Atella és az Olivento a Vulture vizeit gyűjtik össze. Moliterno mellett ered a Calore. A Potenzától északnyugatra magasodó Monte Caruso ( méter) képezi a régió legjelentősebb hidrográfiai gócpontját, a Bradano, Basento, Platano, Atella (az Ofanto mellékfolyója) vízgyűjtőjének találkozása. A leghosszabb vízfolyások a Bradano (118 km), Basento (149 km), Agri (111 km), Sinni (94 km) és Cavone (49 km). A legnagyobb vízgyűjtője a Bradanónak van, 23 km² a folyó hosszának minden kilométerére. A folyók vízhozama nagyon változó és a vízzáró, agyagos aljzat és a hirtelen esőzések miatt gyakoriak az árvizek. A mészkövekből felépülő Murgia területének jellegzetes felszínformái a gravinákban (szurdokvölgyek), amelyeket rövid, változó hozamú vízfolyások alakítottak ki (pl. Gravina di Matera).

A régióban kevés tó található. A legjelentősebbek a Monte Vulture délnyugati oldalán található vulkáni eredetű Monticchio tavak (16 hektár illetve 38 hektár). A legmagasabban a Remmo-tó fekszik ( méter), a Sirino északkeleti részén. Kisebb tavak a Sirino-tó Nemoli mellett, a Lauriától keletre elterülő Rotonda-tó valamint a Zapano-tó. Az egykori Pesole-tó mára kiszáradt. Az utóbbi évtizedekben a régióban számos mesterséges tavat hoztak létre elsősorban a vízháztartás feljavítása és energiafejlesztés céljából: a Serra di Corvo-tó a Basentellón (Basento mellékfolyója), a Ponte Fontanelle-tó a Camastrán (Basento mellékfolyója), a Pietra del Pertussillo-tó és Gannano-tó az Agrin, Cogliandrino-tó a Sinnin. A gyűjtőtavak megépítése miatt lecsökkent a tengerbe hordott hordalék mennyisége, így a Jón-tenger partvidékén az víz eróziója jelentősen erősödött.

Élővilága
A régióban 2350 növényfaj él. A szám jelentős figyelembe véve a Basilicata kis területét. Az összes fajból 168 tekinthető endemikusnak. A Tirrén-tenger partjának jellegzetes növényzete a mediterrán macchia: magyaltölgy, pisztácia, olajfagyal, kutyatej, boróka, terpentinfa, olajfa, fügefa és szentjánoskenyérfa. A Jón-tenger partjának jellegzetes növényei a tengerparti iringó, tengeri nárcisz, homoknád, pisztácia és mirtusz. A hegyvidéki területeket kiterjedt erdőségek borítják: bükk, feketefenyő, tiszafa, molyhos tölgy, gyertyán, juhar és virágos kőris. A Pollino Nemzeti Park területén él az Európában védett Pinus heldreichii (bosnyák fenyő), amely kb. 950 évvel ezelőtt került át a Balkán-félszigetről.

A gyér népességnek valamint a kiterjedt erdőknek köszönhetően a régió állatvilága gazdag: nagy pele, mogyorós pele, vadnyúl, róka, nyest, menyét, nyuszt, farkas, európai vidra, európai őz és szarvas. A madárvilág képviselői a szirti sas, fekete harkály, dögkeselyű, vörös kánya, uhu, vándorsólyom és harkályok.

A régióban két nemzeti park található:
Pollino Nemzeti Park - nevét a területén fekvő legmagasabb hegycsúcsról a Pollinoról kapta (2267 m). A Lucaniai-Appenninek és Calabriai-Appenninek területének déli részén terül el. 1993-ban alapították
Val d'Agri és Lagonegrese Nemzeti Park - 1998-ban hozták létre. Magába foglalja a Lucaniai-Appenninek területét Potenza városától a Pollino Nemzeti Parkig. Hozzátartozik az Agri folyó völgyének felső szakasza is.

Egyéb természetvédelmi területek:
Gallipoli Cognato–Piccole Dolomiti Lucane regionális park
Barlangtemplomok regionális park

Tájegységei
A földrajzi adottságok figyelembe vételével Basilicata területe hét tájegységre osztható:
Vulture-Melfese - a régió északi része, a Monte Vulture és Melfi városának környéke, amely a 19. század végén Potenza megye egyik külön körzetét alkotta (Circondario Melfese).
Pollino - a régió déli része, az azonos nevű hegység területén.
Materai dombvidék (Collina materana) - a régió északkeleti része, Matera, a Pugliából átnyúló Murgia vidéke.
Metapontumi-síkság (Metapontino) - a régió keleti része, az azonos nevű síkság területe.
Potentino - a régió északnyugati része, Potenza környéke, amely a 19. század végén Potenza megye egyik külön körzetét alkotta (Circondario Potentino).
Lagonegrese - a régió délnyugati részének történelmi kerülete
Agri-völgy (Val d'Agri) - az Agri folyó völgye, a régió központi részén.

Az alábbi táblázat a régió megyéinek és tájegységeinek egymáshoz való viszonyát mutatja be:

Nevének eredete

Történelme

Az őskori kultúrák
A régészeti leletek tanúsága szerint Basilicata területe (elsősorban a folyók völgyei) a kora őskőkorszak óta lakott vidék. Az elsősorban vadászatból élő népcsoportok megtelepedését elősegítette a hegyvidékek gazdag állatvilága is. A Venosa melletti ásatások során egy kiszáradt tavat találtak, amelynek partján a gazdag pleisztocén faunaelemek mellett pattintott kőből készül eszközöket találtak, illetve a fiatalabb rétegekben mezőgazdasági tevékenységre utaló nyomokat. Hasonló leletekre bukkantak a Matera környéki karsztbarlangokban is valamint a Bradano teraszai is. A középső paleolitikumból a Moustier-kultúrára jellemző eszközök kerültek elő elsősorban a Matera környéki barlangokból (Grotta dei Pipistrelli, Grotta Cicchetti), de találtak Maratea vidékén is (Grotte di Fiumicello) és a Metapontumi-síkságon is. A késői paleolitikumból jóval kevesebb lelet származik. Az egyetlen értékelhető leletegyüttes a Grotta dei Pipistrelliből származik, de pontos rétegtani kormeghatározás miatt kérdéses, hogy egyáltalán a gravetti kultúrához tartoznak-e. Ugyancsak Matera környékén bukkantak rá a romanelli kultúrát jelző vésett kövekre is. Középső kőkorszaki leletekre a Filiano melletti Tuppo dei Sassiban találtak. Ezek erős tardenoisi hatásokat mutatnak. Az újkőkorszak elején (i. e. 5 évezred) alakultak ki az első tulajdonképpeni települések a basilicatai folyók partjain. Ilyen, általában kör alakú, védőárkokkal körülvett települések nyomaira bukkantak többek közt Tolve, Tricarico és Latronico területén. A vésett és festett kerámiakultúrák ekkor érték el virágkkorukat. A régióra jellemző az úgynevezett Serra d'Alto kultúra, amelynek központja az azonos nevű neolitikumi falu volt, amely a mai Materától északra feküdt. A késő neolitikumban alakultak ki az első mezőgazdaságilag megművelt területek a tengerparti síkvidékek mentén, illetve a folyók völgyeiben.

Ókori törzsek
A kőrézkorban jelentek meg az első fémeszközök, amelyek az égei-tengeri és anatóliai civilizációk jegyeit viselik magukon. Ebben az időszakban vált a régió különböző civilizációk és kultúrák találkozásának és összecsapásának helyszínévé. A bronzkor emlékei elsősorban a Jón-tenger partján kerültek elő és arról tanúskodnak, hogy a vidék már kapcsolatban állt a minószi és mükénéi kultúrával. A néphagyományok szerint a trójai háború vesztesei ide, erre a vidékre menekültek és új városokat alapítottak. Ugyancsak ekkor jelent meg a vidékre jellemző vándorlegeltetés is. A temetkezési szokások vizsgálata alapján a bronzkorban két jól elkülöníthető kultúra határozta meg a régiót: Aliano és Chiaromonte környékén kiegyenesítve fektették a halottakat, míg a régió délkeleti részén, Pisticci környékén összegömbölyítve. A bronzkor végéről Itália északi részeire jellemző leleteket is találtak.

A vaskorban, i. e. 1300-1200-ban új törzsek jelentek meg. Anatóliából érkeztek és az Ofanto déli részén telepedtek meg, a Bradano és a Basento között. Ekkor kezdődött meg a szó szoros értelmében vett települések kialakulása. A kézművesekből, pásztorokból és mezőgazdászokból álló közösség tagjai felosztották egymás között a földet és kvázi szabadon éltek törzsi szervezetben, háborús időkben pedig a baszileiosz vezetése alatt gyülekeztek.

Az enotrik a vaskor idején (i. e. 11. század) érkeztek területükre Görögországból, az Otrantói-szoroson keresztül a velük egy népcsoportba tartozó más népekkel. Az enotri szót a görög οἶνος (oinosz) kifejezésre lehet visszavezetni, amely bort jelent, mivel az enotrik egy szőlősökben gazdag területen éltek. Területüket, Enotria a "szőlő földjének" nevezték Dél-Olaszországban. Az enotrik a Tirrén-tenger partját lakták a mai Paestumtól egészen Calabriáig.

Magna Graecia
Az első görög gyarmatosítók az i. e. 8 században érkeztek a Jón-tenger partjára és megalapították első városaikat. A iónok i. e. 744-ben megalapították Rhégiont (ma Reggio Calabria), az akhájok i. e. 710-ben Szübariszt és i. e. 708-ban Krótont (ma Crotone) és i. e. 700 körül Sziriszt (a mai Nova Siri területén). I. e. 650 körül alapították meg a legészakibb akháj gyarmatvárost Metapontiont ellensúlyozva a spártaiak terjeszkedését Tarasz (ma Taranto) irányából. Válaszul a tarasziak i. e. 433-ban megalapították Metapontion közelében saját városukat Hérakleiát (a mai Policoro mellett). A gazdag Szübariszt. e. 530 körül Króton és Metapontion egyesített hadai teljesen elpusztították. Ez jelentette a görög gyarmatok közötti versengés tetőfokát és a háború két korabeli politikai és államigazgatási irányvonal összecsapását is jelentette: Szübarisz demokráciája állt szemben a püthagoreusok által uralt krótoni arisztokratikus államvezetéssel. Szübarisz pusztulása után azonban felerősödtek a demokratikus irányvonalakat követő csoportosulások, aminek következtében Püthagoraszt és követőit Metapontionba száműzték. Szübariszt i. e. 446-ban Periklész hadai pusztították el és helyén az athéniek megalapították saját városukat, Thurioit (a mai Corigliano Calabro mellett). I. e. 432-ben, egy több éves háborút követően Tarasz békeszerződést kötött Thurioival és Szirisz területén közösen új várost alapítottak Hérakleia néven. Az új város azonban hamarosan Tarasz kizárólagos fennhatósága alá került.

Az i. e. 5 században észak felől a lucanusok, oszk eredetű népcsoport érkezett a vidékre, kiszorítva az enotrikat. I. e. 389-ben I. Dionüsziosz szürakúzai türannisz a lucanusok segítségét kérte Magna Graecia városainak, különösen ellenlábasa Thurioi legyőzésére. A hosszas háborúskodás azonban elégedetlenséget szült a soraikban és a lucanusok egy része fellázadt és különvált. Ők lettek a bruttiusok, azaz elpártolók, akik a mai Calabriában, elsősorban a mai Cosenza környékén telepedtek le. Mivel délnyugati irányban, a bruttiusok miatt nem tudtak tovább terjeszkedni, a lucanusok a Jón-tenger keleti partjai felé, elsősorban Tarasz felé vonultak. I. e. 343-ban Spárta Tarasz segítségére sietett a lucanusok támadása kivédésére. A spártai király, III. Arkhidamosz, személyesen vezette a flottáját és hadseregét a lucanusok ellen, azonban i. e. 338-ban Mandonionnál legyőzték és életét vesztette. I. e. 333-ban Tarasz ismét szembekerült itáliai szomszédaival, ekkor Molosszosz épeiroszi király segítségét kérték. Zsoldoshadserege i. e. 331-ben azonban szintén vereséget szenvedett. Tarasznak végül i. e. 320-ban sikerült békét kötnie a lucanusokkal. I. e. 304-ben a lucanusok a bruttiusokkal szövetkezve ismét megtámadták a várost. Tarasz segítségére ezúttal Agathoklész, szürakúzai zsarnok sietett. I. e. 303-302 között Kleonümosz athéni stratéga segítette a várost a lucanusok elleni háborúban.

Az i. e. 4. század elején a politikai helyzet megváltozott, azáltal, hogy a dél-itáliai törzsek erős szövetségesre találtak, az agresszíven terjeszkedő Rómára.
Tarasz az egyetlen olyan hatalom volt, amely eredményesen szembe tudott szállni Róma hódító törekvéseivel. A szamniszok leverése után, i. e. 290-ben a rómaiak számos gyarmatot alapítottak Apulia és Lucania területén. Az egyes városállamok (mint Rhégion, Króton és Epizephürioi Lokroi) többször is szövetkeztek Rómával, a szomszédaikkal folytatott háborúikban. I. e 282-ben egy lucaniai hadjárat során Thurioi városa, amely Tarasz fennhatósága alatt állt, Rómától kapott katonai segítséget; ezt Tarasz a saját belügyeibe való beavatkozásként értékelte. A háború elkerülhetetlenné vált, a tarasziak Pürrhosz epiruszi királyhoz fordultak segítségért. Noha a pürrhoszi háborúk során jelentős sikereket értek el Rómával szemben, i. e. 272-ben a város elesett, így a Római Birodalom fokozatosan kiterjeszthette hatalmát az egész Magna Graeciára.

A Római Birodalom részeként
A szamniszok leverése után i. e. 292-ben a római seregek döntő vereséget mértek egykori szövetségeseikre a lucanusokra, elfoglalva legjelentősebb központjukat, Venusiát, megerősítve jelenlétüket Dél-Itáliában. A lucanusok ellenállása Tarasz behódolásával egyidőben megszűnt. Ez megnyitotta az utat a gyors latinizáció előtt. I. e. 268-ban a Via Appia már elérte Venusiát. Az i. e. 216-ban lezajlott cannaei ütközet nyertesei, a Hannibal vezette karthágóiak nem indultak Róma felé, hanem Dél-Itáliában maradtak. Cannae után számos dél-itáliai római szövetséges pártolt át Hannibalhoz, így Metapontum és Heraclea is. A csaták színtere hamarosan áthelyeződött Calabriába. A rómaiak Publius Cornelius Scipio vezérletével Zamánál i. e. 202-ben visszavágtak és döntő csapást mértek a karthágói seregre, így Dél-Itália visszakerült a rómaiak kezébe. Hannibal támogatását a rómaiak kegyetlenül megtorolták. A tengerparti városoknak, Metapontumnak, Heracleának, Sirisnek hadisarcot kellett fizetnie. A lakosság nagy részét elhurcolták rabszolgának. A lakosság pótlására veteránokat telepítettek a vidékre és új coloniákat hívtak életre: Potentiát, Anxiát, Acheruntiát, stb. I. e. 185-ben az egyre nagyobb nyomás alatt élő hellén lakosság fellázadt, de ezt a rómaiak vérbe fojtották. I. e. 132-ben megépült a Via Popilia, amely Capuát kötötte össze Rhegiummal átszelve többek közt Lucania nyugati részét. Venusium részt vett az itáliai szövetséges városok lázadásában (i. e. 91-88), de Quintus Caecilius Metellus Pius seregei visszafoglalták. Municipium lett, de ezt a rangját i. e. 43-ban elveszítette, amikor veteránokat telepítettek be. I. e. 73-ban a Jón-tenger partján Marcus Licinius Crassus legyőzte és megölte Spartacust, a déli Itáliában fellázadt rabszolgák vezérét. I. e. 65-ben Venusiában megszületett Horatius, akinek apja felszabadított rabszolga. I. e. 9-ben, amikor Augustus császár újra felosztotta a birodalmat, Lucania keleti része a Regio II Apulia et Calabria része lett, míg nagyobb, nyugati részét a Regio III Lucania et Bruttii-hoz sorolták. A vidék aranykora az i. sz. 2 évszázadban érkezett el. Ekkor épültek meg az amfiteátrumok Grumentumban és Venusiumban, a Muro Lucanó-i híd, stb.

Bizánciak, gótok, longobárdok, szaracénok
A Nyugatrómai Birodalom bukása után Lucania a Bizánci Birodalom fennhatósága alá került.

Közigazgatása

Basilicata területe két megyére (provincia) van osztva:

Népessége

Basilicata lakossága , ezzel a tizennyolcadik helyet foglalja el az olaszországi régiók sorában. A népsűrűség átlagosan 58,73 lakos/km², ami lényegesen alacsonyabb az olaszországi átlagnál (199,5 fő/km²). Megyékre bontva, a lakosság száma a következőképpen alakul:

2009. december 31-én  bevándorlót tartottak számon, ezek közül a legtöbben az alábbi országokból érkeztek:
 Románia:  fő
 Albánia:  fő
 Marokkó:  fő

 Ukrajna: 694 fő
 Kína: 628 fő
 Lengyelország: 454 fő

 Tunézia: 320 fő
 Bulgária: 313 fő
 India: 231 fő

A régió legnépesebb települései: ( lakos felett; kiemelve a megyeközpontok):

Nyelvjárások
A lucaniai dialektus (saját elnevezése lucàne, olaszul lucano) főként a régióban körülbelül 800 ezer ember által használt újlatin (délolasz) nyelvjáráscsoport, pontosabban az italodalmát nyelvek közé tartozik. Közelebbi rokonságban a nápolyi nyelvjárásokkal áll. A 15–16. században betelepedett albán bevándorlók által lakott településeken az albán nyelv helyi változatát, az arberest beszélik.

Vallási élet

Kultúrája

Fő látnivalói

 természeti látnivalók:
 Pollino Nemzeti Park
 Val d'Agri és Lagonegrese Nemzeti Park
 Monte Vulture
 Világörökség részét képező látnivalók:
 Sassi di Matera
 kulturális helyszínek:
 Metapontum görög város romjai
 Heraclea görög város romjai
 Siris görög város romjai
 Venusia római város romjai
 Grumentum római város romjai
 Tricarico katedrálisa
 Melfi vára
 Craco óvárosa
 Anglonai szentély Tursiban

Gazdasága

Basilicata fő mezőgazdasági területei a Metapontumi-síkság (gabonafélék) illetve a Matera-környéki folyóvölgyek (gyümölcs- és zöldségfélék). A hegyvidéki területeken elsősorban állattenyésztéssel foglalkoznak (juh, kecske stb.). A halászat néhány tengerparti településen jelentős.

A régió gazdag ásványkincsekben: a Basento völgyében jelentős metángáztelepeket találtak, míg az Agri völgyében kőolajat.

Az ipar fő ágazatai az élelmiszeripar és textilipar. Potenzában egy vegyiüzem működik, Melfiben a Fiat üzemeltet egy gépkocsi-összeszerelő gyárat.

A turizmus számára vonzerőt jelentenek a tengerparti görög városok romjai: Metapontum, Siris, valamint a római időkből származó Venusia és Grumentum romjai. A legszebb középkori települések Melfi és Tricarico. Matera fő vonzerejét a világörökség részét képező Sassik képezik.

Közlekedése
A régió infrastruktúrája gyengén fejlett.

Autóutak
Legfontosabb autóutak az S.S. Basentana (Potenza-Bernalda között) és az S.S. Jonica (Bernalda-Nova Siri között). Az A3-as autópálya Lagonegro és Lauria között érinti területét.

Vasút
Délen a Jón-tenger partján halad a Tarantót Catanzaróval összekötő vasútvonal, a Tirrén-tenger partján pedig a Salerno-Paola vonal. A régiót átszeli a Salerno-Potenza-Bernalda vonal is.

Légi közlekedés
Egyetlen repülőtere van, a Pisticci mellett fekvő Basilicata repülőtér.

Hajózás

Híres lukániaiak

Galéria

Jegyzetek

Források
 Blanchard, Paul: Southern Italy (Somerset Books Company, London, 2007)

További információk

 Basilicata régió hivatalos honlapja
 Regionális turizmus

redpajama_set_name: RedPajamaWikipedia


Credit card all sorted. Took me ages to get through to the f***s and I acidentally hung up the first time I got through but all done now. Yet again they barred my card because they thought it was being used for fraud, they truly are dumb f***s and I was even polite yet again. Thanks for the money Craig or mum or whoever. The idiots actually let me go over my overdraft as well so lucky that was paid in, will pay back as soon as I am home.
Last night I went to a bar called McLoughlins Irish bar. The McLoughlin in question was one Dougie McLoughlin who was drinking at the bar and turned out to be Scotish, what a sell out. Only had a few. Took a walking tour of Southern Higashiyama today which is the main sightseeing district in Kyoto. Lonely Planet suggested getting a bus to the starting point but being the grizzly I am I walked. The first stop was Kiyomizu-dera temple complex. The roads leading to it were packed with people. The Japanese really love their temples and shrines, hard to imagine people flocking to a cathedral in England. The main temple building was pretty impressive but it was hard to move with the hordes of people all around me. The Higashimaya area is in the hilly part of Kyoto so the temple offered stunning views of the city. The surronding hills were covered in trees and the autumn fiolage is really amzing to look at at the moment as I mentioned in my last blog. Lovely sunny day again, by far the best weather so far in Japan, nice that the sun has come out for my last week here. After the temple I headed down a couple of traditional Japanese streets called sannen zaka and ninen zaka which were lined with tea houses and souvenir shops. Funny how budhism is suppossed to be a religion which suns material goods and yet every temple seems to be selling something. Also headed down a little cobbled street filled with inns and restuarants, felt like going back in time. Next up was Kodai-ji, another temple/shine. Buddhist buildings are temples and shinto buildings are shrines or the other way around, they all look pretty much the same though. Kodai ji was more relaxed than kiyomizu dera. Although the buildings were less grand they were still impressive and a nice little walk way took you me up the hill past some smaller relgious buildings, the path was lined with bamboo groves and the sun coming through looked beautiful. After that I headed to Maruyama park and rested my legs. Some white guy was busking, I should really warn the Japanese before they get invaded. Too many white people in Kyoto, is it racist to be prejudice against your own race? Visited another, you guessed it, temple which had the largest bell in Japan. Headed back after to sort out my bloody credit card. Nice day but very busy. Forgot to say I also saw a Geisha, my first one. Considered asking her out on a date but my standards aare too high now taking into account the stunners I pulled in Japan. Eddie knows what I am talking about. Tomorrow I will check out northern higashimya and a couple of other areas. Might stay one more day after that but not sure. Havnt been booking ahead this trip at all and dont plan to start now. Best way to do it is just to roll up somewhere. Funny how nervous I Was about everything before the US, espiecally when I thought I might have to spent a few days in NYC alone but it is all second nature now. Might have a couple of beers tonight and plan to go out for one last hurray tomorrow night. Figure I deserve it after the hassle with the bank, obviously much more stressful than having to work and what not like everyone else.


When you want to enjoy a night of dancing, our dancehall is the place to be.
The Cowboy Club in Bryan, Texas, is hands-down the best honky-tonk bar in the state. We have a friendly atmosphere, as well as televisions with all the best games being played around the country. Our bar is a local icon and has been here for almost 40 years. People come here to drink, sing, and dance. We have professional mixologists on our well-qualified staff, and they are dedicated to taking care of our client's needs. Walk-ins and groups are welcome, and we have ample parking available.
Contact us for delicious drinks and exciting dancing and music at our honky-tonk bar.


Lately, I've been looking at my list of recipes to try (at the bottom right hand of the sidebar) and feeling like it was a good idea in theory, but not particularly motivating in practice. What works much better is a push from a friend. That's exactly what I got from Julia at Cook. Eat. Grow. A week or so ago, Julia sent me an email saying that she noticed that we both wanted to make cinnamon rolls and proposed that that we push each other to get it done.
Fast forward a week or so and we're both posting our results on the same day. Julia opted for an All Recipes version, while I went with Melanie at My Kitchen Cafe's recipe, which is passed down from her Aunt Marilyn.
The timing on these cinnamon rolls is perfect because I wanted to make a special dish for today's breakfast. This week is a big week for me. It's my last week as a student. After what feels like a lifetime in university, I am finishing school and am starting a job. Starting Monday, I'll be a career woman. It's going to take some adjustment. Namely, adjusting to a less flexible schedule.
(the cake looks a bit weird because I removed some identifying information).
In a small bowl combine water, yeast and sugar. Stir until dissolved. Set aside. In large bowl, take pudding mix and prepare according to package directions. Add butter, eggs and salt. Mix well. Then add yeast mixture. Blend. Gradually add flour; knead until smooth. Do not overflour the dough! It should be very soft but not sticky. Place in a greased bowl.
Then roll out on floured board to 34 X 21 inches in size.
Roll up very tightly. With knife put a notch every 1 1/2 inches. Cut with thread or serrated knife (highly recommend thread - I used dental floss).
Place on lightly greased cookie sheet 1 inch apart.
Bake at 350 degrees for 15-20 minutes. Remove when they start to turn golden (don't overbake).
Frost warm rolls with cream cheese frosting (combine butter and cream cheese and mix well, then add vanilla and sugar and mix again, then add milk for desired consistency). Makes about 24 very large rolls.
Verdict: These cinnamon rolls are delicious. So much so that they need to leave my apartment asap. Everyone at breakfast loved them and even took a second for tomorrow's breakfast (with some prodding from me).
With all of this cinnamon, how can I resist sending this recipe to Grace's Cinnamon Celebration?
Oh my goodness! Heaven in a pan!!
Oh those are some beautiful looking cinnamon rolls!
These look great! I love your glaze and the addition of raisins... mmmm..... I had lots of fun "cooking" with you !
What delicious rolls! Great job and I like that dental floss cutting tip!
Wow, this look really delicious. What a nice treat!
One of the things I always wanted to make were cinnamon rolls but have never made them yet. I am bookmarking them but not indulging. Not yet.
Okay so in answer to your question - AB says that cooling it in the fridge will heat up everything in your fridge. Between you and I, I always strain mine into smaller containers and then stick them in the fridge...my fridge food doesn't heat up.
I've tried vanilla pudding cinnamon rolls using my breadmaker...they were delicious. Your pictures make me want one right now!
Wow, what amazing sticky goodness! And cinnamon, mmmmm.
Very nice. I ove making cinnamon rolls but when I use floss I always wreck them. Go figure.
OMG! These look absolutely delicious. I LOVE your blog. Cant wait to look around in the archives.
Now those rolls look delicious! I laughed at the little verse on the card - it is so true - we are so busy all the time (real or imagined) that we feel guilty if we actually just sit back and enjoy every once in a while.
Oh MY...these look just wonderful. I can almost taste it! I need one, right now!
Congrats on graduating and moving on to more structure. Glad these rolls worked out - they look fabulous and I'll have to try adding raisins next time.
Those cinnamon rolls look so good! I want them for breakfast now!


A new approach for scalablerouting in infrastructure-less wireless mobile networks is presented, requiring minor changes in existing link-state routing protocols and aggregating routing information with different levels of granularity into a hierarchy. The obtained results show that this routing scheme has better performance and is more efficient, exchanging up to ten times less routing traffic than other routing solutions. The proposed solution is particularly useful in large-scale scenarios, being robust against mobility phenomena, allowing limited wireless devices such as sensors and mobile phones to be part of these networks.
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text:
Ancient warriors painted their nails before combat to instil fear among the enemy
Apr 27, 2017 Alex .A
They say that you can tell a lot about a person by the look of their nails. History has proven this through centuries, as nails have borne social, political or mythic significance across cultures and civilizations.
It all started with the Ancient Babylonians. Intriguingly enough, it was men, not women, who started polishing their nails. It is assumed that Babylonian soldiers painted their nails green and black before combat.
They believed that the look of their war-painted nails would instil fear among adversaries. Archaeological evidence of a solid gold manicure set was unearthed in Southern Babylonia dating 3, 200 BC, as a part of a combat equipment.Similar to the Ancient Babylonians, the Inca people received nail treatments before going into battle.
Assyrian Soldier with Standing Shield, Soldier with Small Shield, Archer
The first nail treatments as a part of a beauty routine utilized by women commenced in Ancient China. Around 3000 BC, women would soak their nails overnight in a mixture of beeswax, gelatin, and egg whites. Natural dyes made of orchids and roses were also applied on the nails.
The purpose of manicures went a step further in Ancient China around 600 BC, when the color of someone's nails signified their social ranking.
The Chinese would paint their nails in the colors of the ruling dynasty. During Chou dynasty, gold and silver nails represented the highest social ranking. People who were of the highest class, painted their nails black and red, symbolizing strength and boldness. Ordinary folks were forbidden to wear the colors which were worn by the representatives of the higher social ranks and were allowed to wear only pale colored nails to affirm their inferiority.
Ancient Egyptians utilized the abundance of henna plant, which originated in Egypt for medicine, dying cloth, leather and even animal fur. According to various Ancient Egyptian accounts, women used henna to polish their nails.
A pair of fingernail protectors, front- side- and back- view; brass sheet hammered, inlaid semi-precious stones. China, Qing Dynasty, 1900-1910 Photo Credit
It is a common notion that Cleopatra and Nefertiti were trendsetters in their time, and it is believed that it was Queen Nefertiti who first dyed her nails red as a symbol of her royal status.
The stronger the red shade was, the more power the person possessed. Queen Nefertiti usually wore ruby-red nails, dyed with henna, but some sources suggest that she also used blood as a coloring agent.
Left: Picture of the Nefertiti bust in Neues Museum, Berlin. Photo Credit Right: Red Nail Polish Photo Credit
Cleopatra also wore red nails during her rule of Egypt, and nobody else was allowed to dye their nails red. Even today, red nails represent elegance and sophistication.
While we may think that nail art is a modern concept, it was the Inca, in the 1500s, who first started to decorate their fingernails with images of eagles.
Ex-servicewomen learning manicure techniques during a retraining course on beauty parlor operation at the Robertson Hairdressing School, Apr 1945 Photo Credit
The first commercial nail salons opened in Paris during the 19th century. These salons are similar to the modern nail treatment service. Beauty Salon keepers offered various services to men and women interested in fashion; nails were handled with different creams, oils, and powders which cleaned and polished them to shine. From France, the art of nail treating was transferred to the United States.
New York Manicurist Photo Credit
Mary E. Cobb was the first well-known American manicurist that learned the technique from the French and introduced the service to the States. Her first manicure salon opened in Manhattan in 1878 and was known as "Mrs. Pray's Manicure".
Cobb slightly changed the traditional French way of doing nails, and her methods embraced a multi-step process of soaking the fingers, carefully trimming the nails, and then shaping and coloring the nails. Her business later contributed the invention of the memory board.
This might come a bit of a shock, but the invention of high-gloss car paint influenced the creation of the modern-day nail polish known and highly appreciated today.
Cutex advertisement of 1924
Michelle Manard, a French makeup artist, came up with the ingenious idea of adapting these car paints for use on nails. She made some alterations to the formula and created a glossy nail lacquer very similar to nail polish we use today.
Her idea was soon recognized by a goldmine, The Charles Revson Company. The owners began work on perfecting the formula, and with Manard's original idea they developed non-streaking opaque nail polish. The company was soon renamed to Revlon and started selling the first modern nail polish.
Rita Hayworth from the trailer for the film Blood and Sand
The introduction of Technicolor in 1922, stirred up the trends. Moviegoers were dazzled by the colors, and glamor that Hollywood oozed with at the time. Then, Rita Hayworth appeared with stunning red lips and matching nails and women were enthralled. It seemed like every woman at the time was wearing red nails to look like "Gilda." Revlon, of course, capitalized on this trend and created an extensive line of nail polishes for any taste.
Red nails were all the rage throughout the 50s. However, with the beginning of the 60s counterculture, the "statement color nails" were replaced with natural, pastel shades. In the 70s, actresses like Mia Farrow, Farrah Fawcett, and Goldie Hawn contributed to actualizing the more natural shades.
In 1976, the American makeup artist, Jeff Pink was working with stars in Hollywood and was challenged to come up with a nail color solution that could match each outfit of the stars. He eventually invented the "French manicure," the treatment that gives a natural look to the nails.
In the 1980s, with the rise of the soap opera shows like Dynasty and Dallas, statement colors like fuschia and bright red made a big comeback.
Manicure shop in Albergo Diurno Venezia in Milan 1996 Photo Credit
The 1990s were all about Chanel's Rouge Noir/Vamp. When Uma Thurman appeared in the cult classic Pulp Fiction as Mia Wallace, the vamp nail polish flew off the shelves.
Read another story from us: High Heels in Ancient History: Egyptian butchers wore them to walk above the blood of dead animals
Today's art of nail making is more vibrant and alive than ever.
Alex .A
Traveller, writer and history buff. You can usually find me in coffee shop somewhere in Europe.
facebook.com/aleksandra.andonovska.77
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If you've been waiting for the bagged lining tutorial get pumped because it will be here on Monday morning! I had to share this mini blazer while I'm sorting through all the images though, it's too much crazy to keep to myself. In order to make the tutorial clear I needed to get the entire blazer to fit into my camera frame without a cherry picker (which obviously wouldn't fit in my studio anyway) so I scaled the pattern down to 60% and made this funny little sucker. It's sort of hilarious but I think I love it. Have a great weekend and I'll see you back here Monday to deliver the tutorial I've been promising for weeks!
fabric recycling : what do you do with your scraps?
We had our neighbors over last night and played 'who can fit their arm furthest through the sleeve.' I totally won!
Ha ha! Eets so leetle!
Actually, it's genius! I should consider making small versions of difficult projects to gain confidence without wasting fabric.
If you do, I recommend 60% that way the seam allowance is an even 3/8″. I learned that the sort of awkward way but at least caught it before I started cutting and luckily was able to reprint on the back of my 50% blazer printout. That thing is a LOT of pages!
oh my goodness you are incredible. I can't believe you went through all the work of making a mini blazer for a tutorial! so impressed! Maybe save it for your oneday very stylish child?
Haha it wasn't too hard/time consuming and the pockets are totally fake. Just sewed the flaps into the seam!
Love it. You could make maybe a 10-12 year old chic fashionista very very happy.
Super cute! Looks perfect for some awesome little person!
Thank you in advance for writing the tutorial!! I love your work. What are you going to do with the blazer now?
No idea! So far Luke is the most interested in it and has a little show and tell with everyone who comes through our apartment.
Ohh the last photo is very funny!
Oh wow, that is so much more work than this, I am seriously impressed! Do you have any pictures of the little knit? I'll bet it is so cute!
It was really a lot more fun than I had expected… Mini Sewing for 2012!
How awesome! I could see lots of mini garments hanging on the wall in a sewing studio as decoration.
Ooh I like that idea too!
You should check out the artist Charles LeDray!
I LOVE liza jane's idea! Or you could just make a mini-you, and all the kids on the playground would be tres jeally!
I would be jealous too, I don't even own a blazer as nice as that tiny thing! Haha!
That is adorable. I want one in my size. I'm so excited about your tutorial! Thanks for putting it together.


There are a ton of great new opportunities in music marketing. You can control your marketing and connect directly with your fans to foster strong relationships that can stand the test of time.
Here's another post with information and insights straight from SXSW. This one comes from the Cyber PR Team who participated in the Website Demolition Derby along with David Dufresne, Emily White, Brian Felsen, and Michael Schneider. Here's a short excerpt, but you can read the full article over on the Cyber PR Blog.
It's important to know that not all websites fit under one umbrella. While many of our clients for our respective companies look to us to attain fans for their music or their blog, attaining fans may not be the #1 priority if you are a session player looking for work. The important thing to note about websites is that you must know what resources are most relevant to your particular case. A session player's LinkedIn profile may be a high priority, whereas a band probably won't have one at all. One piece of advice is to reference somebody who you compare yourself to, and note what they emphasize on their site.
Are you actively posting on all of these social media sites? When was the last time you posted on Google+? Has anyone interacted with your MySpace page lately? The only sites that should be included in this list are the ones that you actively maintain. Otherwise, you are driving fans to sites that are either barren, or dead. Not a good look for you!
All artists are selling their music digitally through distributors like CD Baby, TuneCore, The Orchard, etc. We don't need to see all of the stores which we can buy your music from. We already assume that it's there. The best way to sell your music is to embed a BandCamp page on your website, or another direct-to-fan platform where you can a) retain traffic on your website, b) get an email address for your mailing list, and c) retain 100% of your sale, while skipping the 30% distribution fee.
What's your biggest website challenge? Let us know in the comments below!
If you're ready to bring your website to the next level, check out the New Artist Model online course. We go into website design in depth. You can also sign up for 5 free lessons from the course to learn more.
As an indie artist today, you're most likely in charge of your own marketing. You probably don't have a record label planning your releases or scheduling your social media for the week, and you certainly don't have any spare cash for a big marketing campaign. Marketing can seem like a completely daunting task if its just you and maybe a manager trying to get the word out, but you actually have a whole team of marketers just waiting to share your music – your fans!
With the constant presence of social media and the internet, most music fans today are bombarded with more information than they can possibly process. On top of that, new technology has enabled just about anyone to get online and call themselves a musician. As a result, most music fans look to recommendations from trusted sources for new music. These trusted sources could be a good music blog but more times than not it comes from a friend. Think about how you found some of your favorite artists. How many of them did you discover from a friend's recommendation? Or someone you trust?
The key here is authenticity. Making it real and transparent and interesting. More people will check out your new album after a friend recommends it than would after a flashy TV commercial. This means you don't need to dish out thousands for a big marketing campaign. The most effective form of marketing is completely within your reach financially!
Let's take a look at The Wild Feathers, a rock band out of Nashville, TN. In the week leading up to the release of their self-titled debut album, The Wild Feathers made the album available early at their live shows exclusively for their superfans. This strategy gave superfans an incentive to go to their live shows and get excited about the release. On top of that, the band gave their concert-goers a little surprize. Every album sold included two CDs – one to keep and one to share with a friend.
This strategy is genius for a couple of reasons. By selling the album early they are specifically targeting their superfans – the ones who would travel hours just to get their hands on the album before everyone else. Because they are so passionate about the music, superfans are also most likely to tell their friends about The Wild Feathers. Giving them an extra CD to do just that really empowered their superfans to share. They turned their superfans into marketers! And they also brought them into the club early, which made the promoter happy.
Paramore also harnessed their fans as marketers in June 2013 for their song "Still into You." Paramore launched a contest – "Paraoke" – asking fans to submit their best cover of the song. The winner would receive the bike featured in the video, two concert tickets, and a merch pack. As a result, YouTube was flooded with new Paramore covers. They didn't need to spend thousands on a big marketing campaign. Their fans spread the word for them.
Chances are your fans are already out there talking about your music, but with a great marketing plan you can really harness your fans' marketing efforts. In the New Artist Model online course we look at all your fans and help you create a plan to grow and energize the power of your fan base.
We all want everyone to like us, but in the music industry especially that's not always possible. People have such specific and opinionated tastes in music that there's always going to be someone out there who's just not a fan of your sound. But don't let that discourage you! On the flip side, because music is such a personal thing, there will also be people out there who think your music is amazing. The key is to focus your efforts on these people. It's easier to turn a fan into a superfan than it is to turn a hater into a fan.
Start local and move up from there. Don't try to tour the country, or even the "East Coast". Just focus on your town or city and build up a strong following there. Stay after your gigs to get to know your fans. Give them something really valuable and unique. Something extra. Draw them into your scene.
Once you've conquered your local scene, move on to the next city. Its a long process, but in the end you'll have a lot of people who are very excited about your music. Think about this a concentric circles. You start in the middle and move out over time. You have your current circle, so you work within that and then move out one ring at a time.
Take for example the band Phish. They are a notorious touring band, but they weren't always as well known as they are now. Phish is from the northeastern US, and they stayed in that area playing gigs and building up a fan base for years after they formed. They were able to sell out some of the biggest venues in their local area before they were even signed to a record label.
The vastness of the internet's reach has a lot of musicians today convinced that they need to rush to larger tours. The logic is that if they tour more in an increasingly large area they will get more fans and make more money. However, it takes more than one show to make a true fan. If you repeatedly play your local music scene, music fans will really get to know you and feel a connection with you and your music. This is what you should be striving for – the deep connection, not just awareness.
In the same way, you should really focus in on a niche. This can be anything you want – a genre, a attitude, a belief – what your brand is all about. Aligning with a niche creates the opportunity for a connection – chances are there's a lot of other people out there who are just as excited about that niche as you are. And your niche can transcend music and connect you over time with other people.
To consider an extreme example, let's look at the "Gluten-free rock star," Darius Lux. After going through a diet change, Darius Lux began targeting gluten-free and health blogs for coverage of his music. Health and food has little to do with music, but the key here is that he was in a space with little to no competition from other musicians. Rather than having to differentiate himself from the thousands of other pop-rock musicians out there, Lux went to a different market – one where he was the star.
Another musician, Eileen Quinn, is a songwriter and sailing enthusiast who combines her two passions into one by writing sailing songs. Like Darius Lux, she targeted a market that isn't already saturated with music – the sailing market – and was able to really be the star. It may seem like these two musicians may have severely limited themselves in terms of audience, and in the mainstream music industry they would have been just another artist. In their specific niche, however they were able to really stand out.
Everyone has their own specific niche, be it a geographic area, a lifestyle, or a belief. It will take a little thought to discover your niche, but once you do you can create a really targeted plan to conquer that niche! In the New Artist Model online course, you'll go through this soul-searching process and build a plan from there with the help and guidance of founder and former CEO of Berkleemusic, Dave Kusek.
This article is from Corie Kellman of Cyber PR. Here's a short excerpt, but you can read the full article here.
In the grand scheme of things, your pages are not about having the most views, the most likes or even the largest number of email subscribers – it's about connecting with the ones that care enough about you to do something (Think: recommend your music to a friend… show up to a show… spend time at the merch table… buy something). When the platforms have evolved, changed their rules, or disappeared, those types of fans remain loyal and seek you out. These are the types of fans that are willing to pay for things that the fair-weather fans may not. Establishing good relationships with your fans is an essential step to monetizing your art.
1. Contests create fan engagement and bring fans together – they ask them to participate in your community and bring your fans together in friendly competition.
2. Contests give you new, fan-generated content to feed your page and share.
3. Contests give you a chance to give back – fans are a big reason why you are where you are at right now, and will continue to be a driving force in your career.
Paramore asked their fans to submit a video of their best karaoke attempt to their recent single "Still Into You" – once all submissions were in, they picked their top six and asked their fans to vote to determine the winner. The lucky Paraoke Queen (or king) was up to grab the bicycle from the music video, two tickets to a show, and a merch pack.
This contest flooded YouTube with Paramore covers, allowing the band to promote their new release without shelling out big bucks. They used the contest to turn their fans into marketers.
Third Eye Blind used instagram to run a contest, which they cross posted to their Facebook page for 20 fans to win a chance to attend a private practice at the rehearsal studio. All the fans had to do was upload their photo entries to Instagram and hashtag their entry #3EBontheroad– winners were chosen daily the entire week – encouraging fans to keep their eyes on the page all week.
Tell us about a contest one of your favorite bands ran!
The internet has given artists the opportunity to connect with their fans any time and anywhere, but how do you convert those interactions into sales? With so much information being pushed into social media, how can you be sure your posts aren't being lost in the crowd? Founder and CEO of BandPage, J Sider, believes that data and context will be key drivers of fan engagement in the coming years. Check out his article below.
As an industry, we've gotten pretty good at reaching our fans, engaging them and driving conversions. There is a general understanding of how to reach them on social networks, traditional online marketing and mailing lists. But now, with the rise of major streaming and entertainment platforms combined with advancements in technology, there are two things that will make it much more powerful to engage and convert fans: data and context. While social networks opened new channels for fan engagement over the past few years, we believe that going forward the biggest untapped potential for artists will be in streaming and entertainment platforms that offer context-relevant channels and data-driven targeting techniques.
Why Streaming & Entertainment Platforms?
Streaming and entertainment platforms, like Spotify, Pandora, Xbox Music and VEVO, have emerged in the last few years as places where hundreds of millions of users are deeply engaged in content. These users, a.k.a. your fans, go to streaming platforms for the main purpose of listening to your music, that's why these channels are key to increasing fan interactions and your bottom line. These platforms know what types of fans are listening, how many times they've listened and the other content (concert listings, pictures, videos, etc.) they perused. This comprehensive picture leads to increased conversions, such as revenue, new fans and a better understanding of your current fans.
Think about it: when you post an update about your latest album on social networks, that status swiftly floats down a real-time stream of content posted from your friends, family and thought leaders about every subject possible. Although your fans may see it, they can easily be distracted by everything else. Page posts organically reach about 16% of their fans on average. The key to reaching fans with content is targeting & context. That same album update will be more impactful when it hits a fan who is currently listening to your music on a streaming and entertainment platform because they are only focused on you.
We already see streaming services that let users know when their favorite artists put out new songs or albums. Now let's take that same idea and apply some more nuanced targeting to it. We'll identify three types of fans — Passive, Active and Superfans. You wouldn't show a Passive fan a $200-VIP offer because it would feel like spam to them, so you present them with your new song or a nearby show instead. Meanwhile, we target the $200-VIP offer to the Superfan. This fan-focused targeting can lead to higher conversion rates and, ultimately, more revenue and a larger fanbase. It's the most effective "in-context targeting" we've had yet.
When BandPage first started, my goal then was, and it still is, to connect artists directly to their fans to increase engagement and revenue. At that point, fans were found on large social networks, and that's why we started there. Then we looked to where we could help artists expand on other platforms and properties in effective ways. That's when we began to power musicians' websites and blogs. But today, the action has grown on major streaming and entertainment platforms.
Social networks are still a very influential part of the puzzle. But looking forward, I believe these new entertainment and streaming platforms will become just as important, if not more important, than traditional social media networks for generating conversions and reaching fans. The aggregated number of fans across these platforms gives artists the unprecedented opportunities to effectively reach hundreds of millions of fans they weren't able to engage before.
In the past, artists couldn't effectively and efficiently communicate on streaming and entertainment platforms. Our bet is that these platforms will become an incredibly powerful way to engage and convert your fans. My company recently started powering musicians profiles on VEVO and Xbox Music via their BandPage profile, and you will see us expanding our platform to help musicians successfully reach their fans.. This is just the beginning of what's possible for the music industry. And I'm very excited for that potential to become a reality.
J Sider is the Founder & CEO of BandPage.
With Thanksgiving coming up next week, I thought it would be fitting to talk about some unique ways to incorporate holiday cheer into your marketing strategies this season. The holidays offer great opportunities to engage with your fans (and generate sales!). For example, you could give fans two albums at your shows and ask that they gift one to a friend. Get creative and have fun with it!
The folks over at Cyber PR wrote this article about holiday marketing that includes some great ideas that any band could pull off. Here's an excerpt from the article, but you can read the full post on the Cyber PR Blog.
Here's wishing you all a great holiday season.
Ask fans to upload photos to Facebook and tag your fan page so that you can track all submissions and then create your own Holiday Photo Album.
Ask fans to submit text or photo submissions through Twitter using a single Hashtag so that you can track submissions. Then you can use Storify to create a single project where all of the tweets are gathered in one place.
Create a youtube video announcing the project and ask your fans to submit their own video responses so that you can create a Youtube playlist with all of the responses.
Ask fans to submit photos through Youtube or Twitter, and then you can create a slideshow music video using the fan submissions.
Create a collaborative Spotify playlist and ask your fans to add their favorite songs based on the chosen theme. The end result is a playlist that can be shared with your entire fan base as something unique they can listen to throughout the holiday season.
An excellent way to not only engage your fan base, but also create a strategy that showcases your products for sale (without being overtly self-promotional) is to create a contest that requires fans to engage with you.
It is important that your contest be worthwhile in order for it to work, so make sure your contest is set up with a prize that offers something exclusive, be it a signed copy of an album, or backstage passes to an upcoming show.
There are TONS of contest apps and platforms available to you at different price ranges, offering different types of contests, so do a simple google search to find one that works best for you.
One thing we preach here at Cyber PR® is the importance of your mailing list, in terms of engagement as well as sales.
Be it a video gift card, an exclusive invitation to a networking party/ hangout (or even a show!) or exclusive holiday music, giving a holiday gift to your newsletter subscribers is a great opportunity for you to not only give back to your already loyal fans, but to also build upon the desirability of joining your mailing list; something that will be of the utmost importance as your continue to advance your career.
This post is from the Cyber PR Blog. To read the full article, click here.
Will you be trying a holiday marketing strategy? Share your ideas in the comment section below!
No doubt you got into music because you love music, not because you love marketing. While musical talent plays a huge role in success in this industry, marketing is also extremely important – but it doesn't have to be rocket science. Today, anyone can be good at marketing. It's all about knowing your fans and knowing yourself.
To read the other 4 points, visit Music Think Tank.