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Office for Institutional Equity
Mission and Focus Areas
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We live, learn, and work in a world that is increasingly diverse. It is our diversity that adds depth, richness, and excitement to the experience of being a part of the Duke community.
As the demographic landscape continues to shift, we receive more opportunities to expand our skills for working effectively with people who have different worldviews, perspectives, backgrounds, values, and experiences. Creating a climate where everyone feels valued, respected, and included is more important than ever.
The Office for Institutional Equity offers a wide array of services to address questions that the Duke community may have, such as:
How do we work successfully with people from different backgrounds, age groups, work experiences, values, and beliefs?
How can we understand and leverage our differences and similarities?
How can we effectively tap into the creativity and innovation found within a diverse team environment?
What skills will we need to harness the power of multiple viewpoints and different life experiences to increase innovation, creativity, and high-performance results?
What are the qualities of a welcoming work culture and environment that enables diversity to thrive and flourish?
We partner with leaders, administrators, managers, staff, and faculty across Duke University and Duke University Health System to address these types of questions to help facilitate a climate where all people feel comfortable and will celebrate their differences and similarities so they can truly feel that they "belong at the table."
Our staff provide expertise covering an expansive range of dynamic, adult-focused educational workshops and learning solutions for Duke departments and teams to help raise awareness, increase understanding and empathy, and enhance skill development to improve working and learning environments at Duke.
Learn more about our training and workshop offerings.
We offer various tools and approaches to help Duke leaders develop strategic plans that address the evolving needs of their organization. Through assessment tools, coaching, team building, and retreat facilitation, we help teams create environments where everyone feels respected, included, and safe.
Learn more about our long-term planning services.
If you have questions about our diversity and inclusion strategy services, please email Carla Peraza, Assistant to the Vice President for Institutional Equity & Office Manager, and she will connect you to the right person in our office.
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Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas — an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.


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CommunityNewsUncategorized
CCDC's DOR Features the Distinguished American Awards
By P.C. EditorApril 2, 2015No Comments
Marion Masada and Rev. Saburo Masada. Photos by Howard K. Watkins
By P.C. Staff
JACL's strong advocacy in the aftermath of 9/11 and the organization's continuing role as an advocate in the current civil rights landscape was highlighted at the Central California District Council Day of Remembrance and Officer Installation on Feb. 15. More than 136 guests attended the annual event in Fresno.
The event also featured the return of the Distinguished American Awards, which recognizes individuals and organizations that have made outstanding contributions to civil rights advocacy. This year's honorees were John Tateishi, former JACL national director, who received the Spirit of Justice Award, and Rev. Saburo and Marion Masada, who were recognized with the Spirit of Education Award.
Tateishi was also the event's keynote speaker. His comments on "Post 9/11 and JACL's Role" offered fascinating insight into the leadership of JACL following the 2001 terrorist attack. He remembered innocently tuning in his radio on the way to a business meeting and learning of the attack. His immediate reaction was one of shock as well as a certainty that the rampant fear and hysteria directed at Japanese Americans during World War II would soon be revisited upon Muslim Americans in response to 9/11.
Friends from the Islamic Cultural Center of Fresno were among the guests attending the Day of Remembrance for the first time. Tateishi acknowledged their participation by concluding his remarks with a confirmation of JACL's commitment to advocating on behalf of all groups facing discrimination and hate, saying, "If you find yourself in trouble, call on the JACL. We will be there for you."
The Masada's, now in their mid-80s, continue to visit classrooms and community organizations up and down the state to share their story of incarceration. They often speak to students outside of California as well. In 2014, they were honored to give 65 presentations. The couple never turns down an opportunity to share their story, even if it means traveling at their own expense. They are passionate about educating others as a way of giving back to their community and ensuring that such injustice by our government never happens again.
Shortly after the Day of Remembrance, the Masadas were notified of another prestigious honor: CCDC Governor Roberta Barton nominated them for Volunteer of the Year in Fresno County. The wonderful news that they were selected to receive a Lifetime Achievement Award as Volunteers of the Year was the "icing on the cake" in a very memorable week.

redpajama_set_name: RedPajamaCommonCrawl


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Scans show '90% chance' of hidden chambers in Tutankhamun tomb
In this Thursday, Nov. 5, 2015 file photo, one of Egypt's famed King Tutankhamun's golden sarcophagus is displayed at his tomb in a glass case at the Valley of the Kings in Luxor. (AP)
Experts had scanned the tomb to find what could be the resting place of Queen Nefertiti
AFP, Cairo
Published: 17 March ,2016: 12:00 AM GST Updated: 20 May ,2020: 10:48 AM GST
Radar scans of the tomb of pharaoh Tutankhamun in the ancient necropolis of Luxor showed a "90 percent" chance of two hidden chambers, possibly containing organic material, Egypt's antiquities minister said Thursday.
Experts had scanned the tomb to find what a British archaeologist believes could be the resting place of Queen Nefertiti, the legendary beauty and wife of Tutankhamun's father whose mummy has never been found.
Preliminary scans of Tutankhamun's tomb reveal "two hidden rooms behind the burial chamber" of the boy king, Antiquities Minister Mamduh Damati told reporters.
"Yes, we have some empty space, but not total empty, including some organic and metal material," Damati said in English.
When asked how certain he was, he said there was a "90 percent" chance.
A study by renowned British archaeologist Nicholas Reeves has said that Nefertiti's tomb could be in a secret chamber adjoining Tutankhamun's tomb in the Valley of Kings in Luxor in southern Egypt.
Reeves, professor of archaeology at the University of Arizona, believes one door of Tutankhamun's tomb could conceal the burial place of Nefertiti.
According to him, Tutankhamun, who died unexpectedly, was buried hurriedly in an underground chamber probably not intended for him.
His death would have forced priests to reopen Nefertiti's tomb 10 years after her death because the young pharaoh's own mausoleum had not yet been built.
Damati said the two hidden chambers were behind the northern and the western walls of Tutankhamun's burial chamber.
"What it means, we have two extensions" behind Tutankhamun's burial chamber, he said.
When asked if the organic material could be a mummy, Damati said: "I cannot say. I can only say we have here some organic materials."
He said a new radar test would be conducted on March 31.
"Another radar, more improved, will check and measure for the dimensions of the wall behind and the thickness of the walls," Damati said, adding that the result of the new test would be announced in Luxor on April 1.
Nefertiti played a major political and religious role in the 14th century BC.
She actively supported her husband Akhenaten -- Tutankhamun's father -- who temporarily converted ancient Egypt to monotheism by imposing the cult of sun god Aton.
Tutankhamun died aged 19 in 1324 BC after just nine years on the throne. His final resting place was discovered by another British Egyptologist, Howard Carter, in 1922.
tutankhamun
Egypt panel approves using radar to find Nefertiti tomb
British archaeologist Nicholas Reeves said that her tomb could be in a secret chamber adjoining Tutankhamun's tomb Variety
Behind the walls? Search for Egypt's Nefertiti gains momentum
The search for ancient Egypt's Queen Nefertiti in an alleged hidden chamber in King Tut's tomb gained new momentum Variety
Egypt approves radar for Nefertiti tomb quest
The Egyptian Antiquities Ministry granted preliminary approval for the use of a non-invasive radar to verify a theory that Queen Nefertiti's ... Variety
Expert with new theory on Nefertiti's tomb invited to Egypt
The ministry said Reeves will have the opportunity to discuss his theory with Egyptian experts in September Variety
Has Queen Nefertiti been found behind King Tut's tomb?
According to new tests, Nefertiti's remains may be situated in a portal leading from Tutankhamen's burial chamber Variety
After the Nefertiti statue, is London the new center for Arab Art?
It may be time for Arab art to migrate to London Middle East
'Frankenstein' Nefertiti statue removed after online uproar
Egyptian social media users said the bust was a disgrace to the original version and compared it to Frankenstein. Variety
Berlin marks 100 years since Nefertiti find with major expo
Berlin will open a major new exhibition Thursday celebrating the centenary of the discovery of the 3,400-year-old fabled bust of Egypt's Queen ... Life


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Vorträge | Events
Guest artists' presentations
Mo 18.3.2019
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Atelier Süd
Nikolche Slavevski (North Macedonia), Sandra Lieners (Luxembourg), Vikenti Komitski (Bulgaria). Organized by Marina Grzinic, Studio for Conceptual Art (PCAP Post-conceptual Art Practices). The presentation is possible thanks to the Artists-in-Residence program of the Austrian Federal Chancellery and KulturKontakt Austria.
Nikolche Slavevski, Defeated with love , installation, at Pop Up AKTO Festival 2017, photo by Zoran Shekerov
Nikolche Slavevski, North Macedonia
Art and Politics
A decade after the crisis of 2008 that provoked deep political and economic emergencies, nothing is solved. Therefore the presentation will pose some questions as: What is the role of Art and artists in society today? How can Art contribute to the transformation of society? Can Art be non-political at all? Further the questions of the relations of industrial production and cultural production and services will be confronted, as these processes are all processes of commodification; everything that is produced becomes a commodity because of the general mode of production. Art is not an exception.
CV: Nikolche Slavevski (born in 1989 in Bitola, Macedonia) graduated from the Academy of Fine Arts in Skopje, painting in the class of Prof. Zaneta Vangeli. He has been active in Leftist movement Solidarity , member of the Initiative Board and Central Committee of Levica (The Left) and also member of Marxist Organization CRVENI (REDS) , a volunteer Section of the International Marxist organization for Former Yugoslavia. He had his first solo exhibition titled Painted it Red at the Center for Culture – Bitola in 2017 and took part in numerous group shows, as Pop Up AKTO Festival, 2017, Bitola, Macedonia; 3rd International Exhibition of Artists and Art Teachers , 2017, Evora, Portugal and others.
Sandra Lieners, Luxembourg
Visual and conceptual fragmentation in contemporary painting
Sandra Lieners integrates into her work the most recent aspects of figuration. She refers to postmodernism while combining formal configurations inherited from Cubist and Dadaist collages, but all seen through the glasses of pop art.
CV: Sandra Lieners (born in 1990 in Luxembourg) graduated in 2016 from the University of Applied Arts in Vienna with an exchange stay at the Academy of Fine Arts in Florence. The most important of her three solo shows so far was in 2016 at CAPE – Center for plurial arts in Ettelbrück. Her works are in different private and public collections such as the Museum for art and history (MNHA), the Ministry of Foreign Affairs and the Ministry of Culture in Luxembourg. In 2017, she was invited to New York for a Painting and Mixed Media artist residency with a concluding exhibition. Lieners is the youngest laureate of the Pierre Werner price and was nominated for the Edward Steichen Award in 2017.
Vikenti Komitski, Bulgaria
Seeing as Habit
The presentation will depart from the psychoanalytical concept of the Mirror Stage as developed by Jacques Lacan that proposes that human infants pass through a stage in which an external image of the body gives rise to the mental representation of an "I". Komitski claims that such recognition of one's own image is a base ground of human subjectivity, and that from that moment on the world keeps being perceived as an image. René Magritte's painting Not To Be Reproduced (1937) will be used as an illustration to the talk that also relates to topics of deconstruction and reproduction of the image in artistic context. In the last part of the presentation Komitski will make reference to W. J. T. Mitchell's book What Do Pictures Want?: The Lives and Loves of Images (2006) and to a proper artistic practice.
CV: Vikenti Komitski (born in 1983, Sofia ) graduated Sculpture at the National Academy of Art in Sofia. He works in a vast variety of media including installation, video and photography. His work often relates to theory and psychoanalysis, sometimes in a critical or ironic way. Some of his solo shows were at Joey Ramone Gallery, Rotterdam, Krinzinger gallery, Vienna (2015) and at ICA Sofia (2013). He lives and works in Berlin.


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Moneyball - Michael Lewis
Moneyball is a quest for the secret of success in baseball. Following the low-budget Oakland Athletics, their larger-than-life general manger, Billy Beane, and the strange brotherhood of amateur baseball enthusiasts, Michael Lewis has written not only "the single most influential baseball book ever" (Rob Neyer, Slate) but also what "may be the best book ever written on business" (Weekly Standard).
"I wrote this book because I fell in love with a story. The story concerned a small group of undervalued professional baseball players and executives, many of whom had been rejected as unfit for the big leagues, who had turned themselves into one of the most successful franchises in Major League Baseball. But the idea for the book came well before I had good reason to write it—before I had a story to fall in love with. It began, really, with an innocent question: how did one of the poorest teams in baseball, the Oakland Athletics, win so many games?"
With these words Michael Lewis launches us into the funniest, smartest, and most contrarian book since, well, since Liar's Poker. Moneyball is a quest for something as elusive as the Holy Grail, something that money apparently can't buy: the secret of success in baseball. The logical places to look would be the front offices of major league teams, and the dugouts, perhaps even in the minds of the players themselves. Lewis mines all these possibilities—his intimate and original portraits of big league ballplayers are alone worth the price of admission—but the real jackpot is a cache of numbers—numbers!—collected over the years by a strange brotherhood of amateur baseball enthusiasts: software engineers, statisticians, Wall Street analysts, lawyers and physics professors.
What these geek numbers show—no, prove—is that the traditional yardsticks of success for players and teams are fatally flawed. Even the box score misleads us by ignoring the crucial importance of the humble base-on-balls. This information has been around for years, and nobody inside Major League Baseball paid it any mind. And then came Billy Beane, General Manager of the Oakland Athletics.
Billy paid attention to those numbers —with the second lowest payroll in baseball at his disposal he had to—and this book records his astonishing experiment in finding and fielding a team that nobody else wanted. Moneyball is a roller coaster ride: before the 2002 season opens, Oakland must relinquish its three most prominent (and expensive) players, is written off by just about everyone, and then comes roaring back to challenge the American League record for consecutive wins.
In a narrative full of fabulous characters and brilliant excursions into the unexpected, Michael Lewis shows us how and why the new baseball knowledge works. He also sets up a sly and hilarious morality tale: Big Money, like Goliath, is always supposed to win...how can we not cheer for David?
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RoboCup Blogs
We spent today working on rewiring and testing sensors. We made improvements to the scripts on the robot too. Kyle worked on the motion tracking, he had some luck, we now had a pretty cool but basic tracking script.
I ended up doing a little work on the frontend. This year, we opted for a dual-screen control panel setup. With a top screen for the cameras and the bottom for various data plots and touch controls. I started work on getting the thermal cameras output and displaying it as a nice pixel grid. The UI is going to be really good I think when it's done. Having the Surface Pro as a second screen opens up heaps of new possibilities and makes real estate less of an issue. The original S.A.R.T. Interface that Jack did was excellent and having all the pop up modals was a great solution to the real estate issue. I wanted to use this idea in the new interface. Now that we had four cameras, they were going to be the central element of the interface, so we didn't want them in a modal.
The main camera interface
We also no longer had a need for the text-to-speech modal. Originally I was planning on having the temp sensor and distance graphs reside in modals but then decided that all data that you might want to see while operating the robot should be visible without opening anything. That became the design philosophy I guess. Anything that the operator might need to access on an infrequent basis such as power controls, SSH and the logs would still reside in modals. I moved the buttons for these into the navigation bar, keeping the main screen for the cameras.
The secondary data interface
We headed down to the venue to see where the competition was going to be set and hopefully find the best way to get there.
It was a 20 minute walk, give or take, it was almost entirely down one street which made it easy. Graham said it was far better than last year in Japan, where they had to take a forty minute train and then walk a considerable distance too.
While we were walking we ran into some teams from Egypt, it's always really cool to meet people with similar interests but from a very different part of the world.
The venue was situated above a mall, with a train station directly below. As soon as we entered the building, Gerry met one of his colleagues and wandered off with them, without a word. They were setting up the registration desk for tomorrow. We hung out there for a bit, but there wasn't really anything to do, so we started walking back soon after.
We (as in mostly me) took plenty of nice photos of buildings and landmarks on the way there and back. It was interesting seeing the nuances that seperated Canadian culture from ours.
One of the really cool old buildings
The walk was pretty easy but we knew it was going to be a little tougher with a control panel with a heavy UPS, a robot and tools in tow. Mr Crane told us that we could always take the train, if we get sick of walking there every day.
Ben being ben
We worked through the evening into the night trying to get our robot working and went to sleep at around 1:00 am, relatively confident that our robot was functioning.
That confidence was soon to be shattered.


The Wholesale and Retail Sector Education and Training Authority (W&RSETA) was established as a legal entity on 20 March 2000 in terms of the Skills Development Act, No. 97 of 1998. This public entity aims to provide for the skills development needs of the Wholesale and Retail (W&R) sector through the implementation of learnerships, disbursement of grants and monitoring of education and training.
The W&RSETA aims to increase the level of investment in education and training in the sector and to improve the return on that investment. It seeks to contribute to the socio-economic development and growth of the country by enabling education and training of the highest quality in the W&R sector, to the benefit of employers, employees and learners respectively.
Until 2009, the W&RSETA, along with all other Sector Education and Training Authorities (SETAs) in South Africa, was mandated through the Department of Labour. During 2009 governance of the SETAs was transferred to the Department of Education.
Due to the reprioritisation of human resource development for South Africa, and the establishment of the Department of Higher Education and Training (DHET), the tenure of the SETAs was extended for a period of one year until 31 March 2011. On 11 November 2010 the Minister of Higher Education and Training announced the relicensing of the W&RSETA and 20 other SETAs with effect from 1 April 2011.
W&R in South Africa is regarded as a growth sector of the economy and a major employer. Statistically, it is a sector which is more volatile with respect to cyclical changes and global economic conditions than many other sectors. It is the fourth largest contributor to Gross Domestic Product (GDP) with a contribution of around 13.3% and employs around 19% of the total active workforce of the country.
Recent trends indicate that employment within the Wholesale and Retail Sector, as a percentage of the total workforce, has been decreasing - from a high of 27% in 2001 to 22% in 2010.
The highest densities of enterprises are found in Gauteng, KwaZulu-Natal and the Western Cape. Collectively, these provinces make up 70% of the workforce of the sector. About 86% of the sector is made up of small enterprises, 9.5% medium and 4.5% large enterprises.
South Africa has moved increasingly towards mall-based retailing. The amount of retail space in malls has grown faster than the number of retail stores to a point that malls can no longer guarantee that they will attract the major anchor tenants.


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Q: Show that a matrix is not positive definite
Given fat matrices $X$ and $Y$ with full row rank, and diagonal matrix $D$, show that $X^t D Y + Y^t D X$ is never positive definite.

I can see that $X ^t D Y + Y^t D X$ is of the form $A + A^t$. But I am not sure how to proceed. I also know that it suffices to show that there is a negative eigenvalue of this matrix, but can't see how to do that

A: Following Dan's hints . . .

Let $B$ be an $n{\times}n$ matrix.

Then for any $n{\times}1$ column matrix $x$, we have
\begin{align*}
x^T(B+B^T)x
&=x^TBx+x^TB^Tx\\[4pt]
&=x^TBx+(x^TBx)^T\\[4pt]
&=x^TBx+x^TBx\qquad\text{[since $x^TBx$ is a $1{\times}1$ matrix]}\\[4pt]
&=2(x^TBx)\\[4pt]
\end{align*}
It follows that $B+B^T$ is positive definite if and only if $B$ is positive definite.

Let $m,n$ be positive integers, with $m < n$.

Suppose $X,Y$ are $m{\times}n$ matrices, and $D$ is an $m{\times}m$ symmetric matrix ($D$ need not be diagonal; symmetric will suffice).

Since $Y^TDX = (X^TDY)^T$, to prove $X^TDY+Y^TDX$ is not positive definite, it suffices to prove $X^TDY$ is not positive definite.

Since $m < n$, there exists a nonzero $n{\times}1$ column matrix $v$ such that $Yv=0$.

But then $v^T(X^TDY)v=0$, so $X^TDY$ is not positive definite.

It follows that $X^TDY+Y^TDX$ is not positive definite.

redpajama_set_name: RedPajamaStackExchange


My, my, are they feisty in Seattle, perhaps from too much coffee. I guess the gauntlet has been thrown down and Seattle has rallied to even the game, in their minds. Deschutes Brewery is indeed a fine play call by the city of the 'Hawks, with its fruity notes but sturdy hop belly that far removes it from one-and-done status, like that football first round draft pick who thinks he can rely on his 4.3 speed and Subway commericals to become a star player. Shaun has even set us up with an audible by calling on several Deschutes IPA's to help tack on a couple of extra points. I have not tried these IPA's but have no doubt that Seattle's proximity to hop country affords them the freshest bittering cones needed to make those babies knock your palate into the end zone. It's halftime and Seattle pulls even.
Chicago opens the third quarter needing another secret weapon of the Devin Hester kick return variety to surge back on top. The playbook lists Three Floyd's Broo Doo, a massive barleywine that might as well be an imperial IPA given its massive hop deluge, probably topping 80 IBU's, but is seamlessly tamed with creamy malts resembling springtime fruits. But, Chicago must audible, having called on Three Floyd's twice already. Out of barleywines that Shaun has tried, what will Chicago do? Fear not. Bell's puts its helmet on and enters the game for the first time.
The huddle breaks, the snap is made, and the play goes right with Bell's Hopslam smashing past some feckless Seattle defender who has no chance against Hopslam's massive head, enormous citrus and honey aroma, and gargantuan hop assault on the finish that's barely, just barely, restrained by the honey you recall was on the nose before the hop attack. Now you only smell the smelling salts as Hopslam has smashed through Seattle's line, exploded into the end zone and in classic Chicago style, ala the legendary Sweetness, and simply handed the ball to the ref in a confident, "we've been here before" fashion.
Chicago takes the lead! And - oh - what's this? Chicago tacks on another score with Founders Breakfast Stout, the imperial breakfast stout that enters play by packing a wallop with its rich coffee and chocolate aromas and its bitter chocolate, oatmeal and java combination that unifies for a firm, slightly dry finish. This savvy veteran who never fumbles shows off the skills and makes a great move and a huge catch to widen Chicago's margin.
What will the Emerald City do? Time for them to take off the tiaras and attempt a comeback.


As a policy of the Australian Government, non-corporate Commonwealth entities (NCCEs) must apply the PSPF to the extent of their enabling legislation. Entities are required to report on security each financial year to their portfolio minister and the Attorney-General's Department.
security risks to people, information and assets.
Reporting provides assurance that sound and responsible protective security practices are occurring. It also identifies security risks and vulnerabilities and the steps being taken to mitigate them.
The Attorney-General's Department will use this information to assess the overall protective security posture of the Australian Government and will release a summary report on this website in early 2020.
Under the PSPF in effect until 30 September 2018, NCCE's were required to undertake an annual self-assessment of their PSPF compliance, then report on their security posture and measures taken to address identified key risks.
All non-corporate Commonwealth entities submitted a PSPF compliance report for 2016-17. The consolidated PSPF 2016-17 compliance report provides an overview of the implementation of the 36 mandatory requirements for that period. While few entities are fully compliant with all of the PSPF, the government's security posture is still broadly sound - on average, non-corporate Commonwealth entities fully comply with a significant proportion of requirements.
If you require this document in an accessible format, please contact PSPF@ag.gov.au for an alternate version.


From Donald Trump to Hungary's Viktor Orbán to Brazil's Jair Bolsonaro, nationalism seems to have become the mainstay of political rhetoric everywhere these days. But nowhere has it become more entrenched and, above all, more harmful than in Bosnia and Herzegovina, which held national elections this past Sunday.
Unlike most other places, though, mainstreamed nationalist rhetoric isn't a recent development here. More than two decades after the war that took an estimated 100,000 lives—and continues to be strongly identified with this Balkan country of about 4 million people—Bosnia is in a position to teach the rest of us a lesson. And it's a lesson that, ironically, the United States and other Western powers involved in peacekeeping in Bosnia helped lay the foundation for.
The entirety of Bosnia's Constitution, in fact, is an annex from the 1995 Dayton Agreement, which ended the war. It's why the country has three rotating presidents from each of the three "constituent peoples"—Bosniaks (Bosnian Muslims), Bosnian Serbs, and Bosnian Croats—to go along with two decentralized subnational entities divided along ethnic lines: the Serb-dominated Republika Srpska, and the Bosniak- and Croat-dominated (and confusingly named) Federation of Bosnia and Herzegovina, which shares a name with the country.
Focused solely on ending the war, the consociationalist power-sharing agreement has given birth to a political reality no state should want. Since it aimed to appease the sides that were at each other's throats during the war, no one is entirely happy with what they got. This, combined with an entrenched quota system that bureaucratizes ethnic belonging at every level of government, has created an environment in which ethnonationalist parties rule the day, where playing the politics of fear against the "other(s)" is the dominant political tactic.
The best example of what happens when someone tries to push against the nationalist nature of the Bosnian system is the victory of Zeljko Komsic for the tripartite presidency. Self-defining as Croat, he has often claimed that he sees his background as just a formality. His mother was of Serbian descent, his father is a Croat, and he was baptized in a Catholic church. His wife is Bosniak. So while he did run as a Croat candidate, Komsic has over the years had strong support from the Bosniak community in the federation, though this support has not come without criticism of his capabilities as a politician. His popularity has earned him the ire of "proper" Croats, who would only vote for an overtly nationalist candidate like Dragan Covic and his Croatian Democratic Union (HDZ BiH).
"The electoral system allows for Komsic to run and to be elected," says journalist Dragan Bursac. "It's a fact that the HDZ [the main Croatian party in Bosnia] are merely local branches of the main party in neighboring Croatia." Two of Bosnia's main ethnic groups are the majority in its neighboring countries, and many consider Croatia and Serbia to be their respective motherlands.
"The avenues for politicians and parties to affect public opinion are numerous. What you have is so much noise that only a very small number of citizens who are more well-versed in critical thinking and more open-minded can get to the right information," says journalist Aleksandar Brezar.
The Vecernji List headline is an example of some of the racist epithets the various ethnic groups use to describe one another. The average nationalist Croat—and nationalist Serb, for that matter—often mocks Bosniaks for being Muslim and culturally influenced by "the East," branding them as "Wahhabis" or "turned Turk." Serb nationalists mock Croats for their centuries-old deference to the Vatican or their World War II Nazi puppet state. Bosniak nationalists often generalize both of the other ethnic groups as "killers," whose goal it is "exterminate" Bosniaks and divide the territorial spoils between themselves. These nationalisms play off of, and reinforce, one another.
The two other presidents to join Komsic in Bosnia's tripartite presidency are Sefik Dzaferovic and Milorad Dodik. Dzaferovic, a longtime member of the Bosniak-dominated Party of Democratic Action, became the party's nominee earlier this year to replace outgoing president Bakir Izetbegovic—the son of Bosnia's first president, Alija Izetbegovic, whom Bosniaks consider to be the "founding father" of their modern Muslim identity. Dodik, meanwhile, of the Alliance of Independent Social Democrats, has morphed into a seemingly unstoppable one-man Serb-nationalist machine. He is now widely seen as the most hate-mongering politician of the post-Yugoslav era, with a propensity for headline-grabbing statements. Aside from Komsic, candidates from parties that tried to appeal across ethnic groups to talk about issues common to all Bosnians—like rampant unemployment, a crippled education system, and corruption—didn't stand much of a chance against the nationalist juggernauts.
Bosnia's political system has a way of quickly transforming even the most seemingly cosmopolitan, Western-friendly reformers into nationalist firebrands. Dodik was once the ray of hope in a Republika Srpska dominated by parties that had led the war front in Bosnia and committed countless atrocities (with the most brazen example perhaps being Serb Democratic Party founder Radovan Karadzic, who was convicted of genocide and crimes against humanity). Dodik has since veered further and further into outright nationalism, with the current Dodik bearing no resemblance to the man then–Secretary of State Madeleine Albright called "a breath of fresh air" in 1998. Now the former Western darling won't shake the hand of the US ambassador to Bosnia—this week even accusing her of pressuring the country's electoral commission—and he has been placed on a US sanctions list for violating the Dayton Agreement. He might also be the most pro-Kremlin politician in the western Balkans; Dodik publicly supports the Kremlin on a number of issues. "I intend to achieve [Bosnian] recognition of the status of Crimea [as part of Russia]," Dodik said on Tuesday, two days after the elections.
International observers in academia and media often reduce the nationalist mess in Bosnia to so-called "ancient hatreds," the notoriously controversial phrase used by Robert Kaplan in his 1993 book, Balkan Ghosts. Its roots, rather, are at an air force base outside of Dayton, Ohio. The Dayton Agreement managed to stop the bloodiest conflict in Europe since the Second World War. A bevy of compromises were made to stop the war: All sides conceded in areas they would have preferred not to, and all sides agreed, however grudgingly, on a complicated system meant to stop the fighting and keep it from starting up again.
The Republika Srpska largely corresponds to territory held by Bosnian Serbs at the end of the war, and the Federation of Bosnia and Herzegovina is rooted in the 1994 Washington Agreement, which stopped fighting between Bosniaks and Bosnian Croats. The Dayton Agreement set up a system of ethnic-based power-sharing at almost all levels of government: not only the rotating tripartite presidency, which operates by consensus, but also upper houses at the national and federation level, with memberships and groupings decided by ethnicity, as well as a mechanism called "protection of vital national interests," which allows politicians to complain if they believe a new draft law might be harmful to their group. And, as mentioned above, an annex of the Dayton Agreement has served as the country's Constitution.
Above all, it has created a situation, says political scientist Jasmin Mujanovic, in which sectarianism and ethnic identity is the paramount concern of political life. "Power is divided not according to one's electoral performance but according to one's presumed or professed ethnic identity," says Mujanovic.
"Presumed or professed" is the key phrase here. While some in Bosnia will try to convince you otherwise, and insist that they all speak different languages and that their respective nations have very different historical origins, the only notable difference between the three groups is religion. In socialist Yugoslavia, religion was obviously downplayed, so the differences between the three groups weren't as noticeable. In the post-Dayton era, however, as Bosnians have been pushed further into their sectarian molds, religion has come to play an increasing role in their lives, whether Muslim, Orthodox Christian, or Catholic.
Identity manifests itself in Bosnia in some downright absurd ways. For one, dozens of schools in the federation are still segregated, with students from one group attending different parts of the school or, in some cases, attending the same school but at different times to avoid mixing. The phenomenon is common enough that it has almost become a cliché—"two schools under one roof," a phrase Bosnians themselves are tired of hearing about from international press.
Amela Pokvic, a recent university graduate in Sarajevo, described her hometown of Gornji Vakuf, roughly equally split between Bosniaks and Bosnian Croats. As a Bosniak, even one living on a street with mostly Bosnian Croat neighbors, she and her Bosniak classmates studied downstairs while her Croat friends studied a different curriculum upstairs. They even studied different languages—Bosnian and Croatian—though many linguists agree that Bosnian, Croatian, and Serbian are mutually intelligible varieties of the same pluricentric south Slavic language. In Yugoslavia, the language was called Serbo-Croatian and taught uniformly across the whole western Balkan region—with insistence on the "differences" only becoming commonplace when they had to correspond to the students of different ethnic identities who were now all taught in different schools. Anti-nationalist activists have built entire campaigns around insisting that everyone speaks the same language and can perfectly understand one another. After all, Pokvic notes, they all spoke the same language with each other once school was out.
Some citizens have come up with creative ways to confront the absurdities of the system. Mlinarevic, the human-rights lawyer, is challenging Bosnia's government with rulings by the European Court of Human Rights that highlight the discriminatory nature of the system. Two Bosnian citizens, one of Roma and one of Jewish origin, contested the provisions in the Constitution that allow for members of the constituent groups to run for the presidency. The court's verdict found that the Constitution was indeed in violation of the European Convention on Human Rights—but, nine years later, Bosnia's government still has not implemented the verdict, and the Constitution remains in violation of the ECHR.
Two subsequent ECHR verdicts confirmed the problematic stipulations of the Constitution. Azra Zornic, a politician who refused to declare affiliation with any particular ethnic group, declaring herself simply a Bosnian citizen, was ineligible to run for the presidency. She sued. Ilijaz Pilav is a Bosniak who lives in the Serb-majority entity, so he was ineligible to run for the presidency seat reserved for a Bosnian Serb.
While it's clear that the system has obvious deficiencies, many would argue that backing out of it could be even worse. "The safeguards ensure that none of the three main ethnic groups—and former combatants—are outvoted," says Kristof Bender, deputy chairman of the European Stability Initiative, a think tank focusing on southeastern Europe. "This was the price for peace in 1995. It is the price for peace now." Bender argues that Bosnia's difficult-to-change Constitution is a feature, not a bug, of its design.
"There is still much to be desired for in Bosnia, but also well-intentioned foreigners should finally recognize that they are not better at resolving Bosnia's problems than the Bosnians themselves," he concludes.
When the Dayton Agreement was signed, a group drawn from 50 countries was put in place to oversee its implementation, with an appointed official at the top, forming the Office of the High Representative. The OHR has the authority to fire any elected politician at any level of government—and has done so dozens of times, though not in more than a decade. This reluctance is due to the efforts of the international community to play less of an intrusive role in Bosnia's internal affairs.
But the kind of nationalism the international community has looked down upon in Bosnia is rising across Europe. With right-wing, quasi-authoritarian, and even far-right-friendly forces wielding increased influence on politics in countries like Germany, Britain, and the United States, politicians from these countries are less interested in getting too involved in conflicts or potential crises beyond their borders—especially if they're on the same nationalist wavelength as Bosnian politicians. "The international community, itself in the grip of this kind of far-right ideology, will no longer be there to guarantee and protect Bosnia's sovereignty and territorial integrity," says political scientist Mujanovic.
As Bosnia prepares to form its government following the elections, it is unclear how the Croats in the country and representatives of HDZ BiH will act, now that they feel slighted and "tricked" out of a candidate in the presidency. For his part, Covic has already warned that Komsic's victory threatens "an unprecedented crisis in Bosnia"; some observers worry that the HDZ could paralyze the formation of government in the federation and leave the entity with no president, parliament, or even government—and also leave Bosnia's national parliament without a functioning upper chamber. And if his fellow (if unlikely) nationalist friend Milorad Dodik is willing to support Covic and the HDZ in efforts to paralyze the country, the potential for crisis and chaos in Bosnia will only grow.
Una HajdariUna Hajdari is a journalist covering the Balkans. She is the 2018 Elizabeth Neuffer Fellow at the International Women's Media Foundation and a research fellow at MIT's Center for International Studies.
Michael ColborneMichael Colborne is a Canadian journalist who covers central and eastern Europe.


text:
Q: signalr how i can i post a message from server to caller I am using Signalr 1.1.4 because im still using .net4 so cant upgrade to signalr 2.
Basically i want to post a message from the server to just the caller to avoid messages being sent to any client that did not start the process off.
My hub class looks like this
public class UpdateHub : Hub
{
    /// <summary>
    /// Sends the message.
    /// </summary>
    /// <param name="progressMessage">The progress message.</param>
    public void SendMessage(string progressMessage)
    {
        Clients.Client(Context.ConnectionId).sendMessage(string.Format(progressMessage));
    }
}

my javascript looks like this
    // get handle to subscriptionUpload hub generated by SignalR
    var updateHub = $.connection.UpdateHub;

    // establish the connection to the server and start server-side operation
    $.connection.hub.start();

    updateHub.client.sendMessage = function (message)
    {
        $("container").empty();
        $("container").append(message);
    }

Now in my controller action method i would like to do something like this
UpdateHub hub = new UpdateHub();
hub.SendMessage("process has started");

//continue on with long process

hub.SendMessage("process has ended");

Is this even possible?

A: What we can find in documentation documentation:

You don't instantiate the Hub class or call its methods from your own
  code on the server; all that is done for you by the SignalR Hubs
  pipeline. SignalR creates a new instance of your Hub class each time
  it needs to handle a Hub operation such as when a client connects,
  disconnects, or makes a method call to the server.
Because instances of the Hub class are transient, you can't use them
  to maintain state from one method call to the next. Each time the
  server receives a method call from a client, a new instance of your
  Hub class processes the message. To maintain state through multiple
  connections and method calls, use some other method such as a
  database, or a static variable on the Hub class, or a different class
  that does not derive from Hub. If you persist data in memory, using a
  method such as a static variable on the Hub class, the data will be
  lost when the app domain recycles.

And then:

If you want to send messages to clients from your own code that runs
  outside the Hub class, you can't do it by instantiating a Hub class
  instance, but you can do it by getting a reference to the SignalR
  context object for your Hub class.

You can get the context of your hub: GlobalHost.ConnectionManager.GetHubContext<YourHub>()
and then you can use it to call methods on the client side like this:
context.Clients.All.YourMethod(params);

or
context.Clients.Client(someConnectionID).YourMethod(params);

But in this case you won't be able to use Context.ConnectionId in this methods, because you don't have a direct connection to your hub. In this case you will need to store your connections somewhere (static variables, cache, db etc) and then use it to determine which client should be called.
Hope it will help.


text:
If you're targeting prospects and hoping to nurture them, you're hopefully giving them a direct action to take. Measuring the ROI here means simply creating tracking links that will give you this information directly. Increases in your desired action taken should show you your exact lift in revenue. (For instance, if you count an email signup as your conversion, your lift in signups should relate directly to a lift in sales, all other things constant. Plus, you'll have this user information on file and can then track if or when they convert.)
In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What's more, digital technology is cheaper today than it's ever been before; there are virtually no boundaries on how, when and where people can interact with content.
Metrics for success differ from goal to goal. We've classified some of the essential metrics based on where your ideal viewer falls within the marketing funnel. While tracking every single metric below would be ideal, we know your resources, data platforms, and reporting capabilities might be limited. If you can't track them all, instead focus on tracking the metrics relevant to your goal.
The growing capability of the internet and its role as primary media consumption tool has compelled companies to consider video content as an element of their integrated web marketing campaigns. Consumers spend 5.5 hours watching videos every day on average, and about 20 percent of that time is spent on digital content. Video marketing helps businesses appeal to the growing demographic of internet users who watch video clips on the web.
But Google has championed machine learning as its future and seems 100 percent focused on growing this segment of the algorithm. Going forward, SEO practitioners will need to be proactive and invest in analyzing data and understanding search behavior across a variety of search and social platforms. This way they can develop the type of content that will motivate and influence user/search behavior which will in turn influence rankings and traffic.
To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[45]
For content to stand out, businesses must differentiate their material from other companies, especially competitors. Some methods that have worked are innovative series that develop fictional characters or storylines centered around a specific product. Other campaigns serve essentially as commercials for a business, such as Red Bull's campaign that features extreme sports athletes, or serve as how-to's that establish thought leadership.
From these challenges, rise video marketing best practices. And it all comes down to strategy: If you want your video marketing to have results, then you must plan, test, analyze, and test again. Yes, the goal of your videos is to tell a story and engage your customers but, from a marketing perspective, your videos must also align to your sales funnel. What is the purpose of each video? Who is the audience? How does the video further your marketing goals?
Picking the right video type is crucial to your video's success, but so is picking the right video style. Style is a broader term that relates to your video's tone and messaging. It affects how your actual story is told — are you using actors? Graphics? Dialogue? Specific locations? Together, these elements create your video's style. Pick the right style and you'll draw in the audience that's most likely to convert.
Yes, you read that title correctly. That out of their minds, slightly alcoholic team over at Epic Meal Time were the first to teach me about YouTube marketing. As with all successful YouTube channels, they had to build their own channel themselves. There was no network backing them or an executive producer coming on board to show them the ropes. There wasn't even anyone with any real experience!
With an agency, you shouldn't worry too much about these details. At Lemonlight, we schedule a creative call to review your ideas and give you feedback based on what we've seen work. We also provide new concepts and any direction you might need. But agreeing on a creative direction is crucial — your creative will be what communicates your branding and what will dictate how memorable your brand video is.
Google uses a hyperlink based algorithm (known as 'PageRank') to calculate the popularity and authority of a page, and while Google is far more sophisticated today, this is still a fundamental signal in ranking. SEO can therefore also include activity to help improve the number and quality of 'inbound links' to a website, from other websites. This activity has historically been known as 'link building', but is really just marketing a brand with an emphasis online, through content or digital PR for example.
Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don't skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.
Brunson talks about this reverse engineering in his book called, Dot Com Secrets, a homage to the internet marketing industry, and quite possibly one of the best and most transparent books around in the field. Communication is what will bridge the divide between making no money and becoming a massive six or seven-figure earner. Be straight with people and learn to communicate effectively and understand every stage of the process and you'll prosper as an internet marketer.
As you craft your story, keep in mind the people who will need to approve your video (your manager, your company's founder, your marketing department, etc.) and the time it takes to implement their feedback. Sudden changes in scripting, messaging, goals, and more can throw your whole production off-kilter. But still, these changes are all too common. Take a look at our creative guide that'll help you manage creative feedback from everyone on your team.
For the most part, the 6-figure, 7-figure, and 8-figure-earners and up are making a large majority of their income by scaling out offers that they control. If you're just starting out, that avenue isn't for you. It only comes over time as you come to understand the field. As Sharpe says, most people first need to get a lay of the land and cruise through the virtual sales landscape before they dive into a massive undertaking like creating their own digital products and sales funnels.
Tablet - We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition. Tablets tend to have larger screens, which means that, unless you offer tablet-optimized content, you can assume that users expect to see your site as it would look on a desktop browser rather than on a smartphone browser.
After your site has been built out, creating a social media presence is the best second step for most businesses. All businesses should have a Facebook Page that's fully fleshed out with plenty of information about your business. Depending on your audience, you can also start a Twitter, Instagram, and/or Pinterest account. Social media is a long-term commitment that requires frequently updating and monitoring, but it's one of the best ways to build an online community around your business.
Producing content with this feature in mind must force you to treat Google as your customer, giving them what they want to then pass on to their customers through their own services. This strange cycle of events to achieving an appearance in the featured snippets becomes even more convoluted in the realm of link building, however. Content marketers such as us at Kaizen face the constant battle of relying on other sites to link to our content in a way that can be optimized by Google.
Lastly, here's one more pro tip for YouTube ad: Don't use a template or "slideshow" with your logo on it to start off your video. While you do want to show your logo somewhere within the first five seconds, it's better to show a clip with your logo on one of your products or services—or employees—instead of plastering your logo up on the screen. Instead of letting them know who your company is, it deters many viewers from staying on your ad because it loses their attention and interest.
"Google Ads is a robust platform that provides extensive data on keyword volume, budget management, and performance of ad campaigns," said Sara Desmond, vice president of operations for Page 1 Solutions, an online marketing company in Lakewood, Colo. "Savvy marketers and advertisers spend the majority of their PPC budgets where consumers are going to search."
One of the earliest adopters of Internet marketing in the world of Fortune 500 companies was the Coca-Cola Corporation. Today, this huge purveyor of soft drinks has one of the strongest online portfolios in the world. More than 12,000 websites link to the Coca-Cola homepage, which itself is a stunning display of Internet savvy. Their homepage alone sports an auto-updating social network column, an embedded video, a unique piece of advertising art, frequently rotating copy, an opt-in user registration tab, tie-in branding with pop culture properties, and even a link to the company's career opportunities page. Despite how busy that sounds, the Coca-Cola homepage is clean and easy to read. It is a triumph of Internet marketing for its confidence, personality, and professionalism.
By using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs.[30] This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active social media users. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid.[31] Although there may be inconstancy with product images;[32] maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information; firms consider their content based on the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet.[29] Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.[32]
Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The "endless aisle" within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.[24]
Part of what makes SEO unique, fun and challenging is that we get to be like detectives on the web. We have to be good at pulling data from different places and getting that data no matter what it takes sometimes. Some new ways have come about lately for doing so. We're going to walk step by step through nine specific ways you can collect data more effectively.
This is any form of content which was paid for, usually by a company promoting another company or brand. It is written in the style of the site publishing it, much like native advertising, but isn't actually an ad — it's a valuable piece of written or visual content meant to inform the viewer. Usually, sponsored posts get organically shared via social networks, too, so they get an extra push when it comes to distribution.
Additionally, there are many situations where PPC (a component of SEM) makes more sense than SEO. For example, if you are first launching a site and you want immediate visibility, it is a good idea to create a PPC campaign because it takes less time than SEO, but it would be unwise to strictly work with PPC and not even touch search engine optimization.
Jim Boykin blows my mind every time I talk to him. I have been doing SEO for 15 years and yet I am amazed at the deep stuff Jim comes up with. Simply amazing insights and always on the cutting edge. He cuts through the BS and tells you what really works and what doesn't. After our chat, I grabbed my main SEO guy and took him to lunch and said "you have to help me process all this new info..." I was literally pacing around the room...I have so many new ideas to experiment with that I would never have stumbled onto on my own. He is the Michael Jordan or the Jerry Garcia of links...Hope to go to NY again to Jim's amazing SEO classes. Thanks Jim! Michael G.
This is an important step, but remember: not every metric will correlate directly to revenue. Some metrics, like lifts in brand favorability or consideration, don't pay off immediately. They can take months or more to come to fruition, so be patient and make sure you've got in depth tracking enabled so you can do a better job tying your video metrics to ultimate sales.
Around the world, 91 percent of consumers are likely to reward brands for authenticity and share the brand with friends and family, and 62 percent are likely to purchase from or show greater interest in purchasing from a brand that authentically expresses itself. Interestingly, U.S. consumers were less likely to build trust with new brands as compared to others globally, particularly the openness expressed by Asian consumers. For U.S.-based businesses marketing domestically, video content is the key to building trust.
Why It Worked So Well: For this client video, we used a combination of b-roll footage and a handful of client testimonials. By using more than one person, the message we're trying to get across is continually reinforced through many different voices. The testimonials provide evidence that our client does solve customer's problems, while the images show how it's done. This combination works brilliantly because the video captures the benefits of working with our client with very little sales speak.
Consumers today are driven by the experience. This shift from selling products to selling an experience requires a connection with customers on a deeper level, at every digital touch point. TheeDesign's internet marketing professionals work to enhance the customer experience, grow your online presence, generate high-quality leads, and solve your business-level challenges through innovative, creative, and tactful internet marketing.
In addition to giving you insight into the search volume and competition level of keywords, most keyword research tools will also give you detailed information about the average or current estimated CPC for particular keywords are. This is particularly important for businesses with smaller ad budgets and this feature allows you to predict whether certain keywords will be truly beneficial to your ad campaigns or if they'll cost too much.
Anvil Media offers a full set of integrated services to help our clients succeed in the constantly evolving digital landscape. We maximize exposure, engagement, and conversion by optimizing websites, developing paid media and social media strategies, building or redesigning websites, and offering guidance on branding. You can count on us to be your Most Valued Partner. Digital Marketing Services Paid Media Services: paid media strategy and planning, paid media management, paid media reporting and analytics, and paid media audits and plans (Anvil Marketing Index Scorecard™, Anvil Marketing Index Snapshot™, conversion rate optimization audit and plan, competitive intelligence audit, amazon shopping audit and plan, paid media plan, and landing page audit), and ongoing paid media services (Anvil Marketing Program™ and customized ongoing paid media management). Search Engine Optimization Services: search engine optimization (SEO), SEO management and reporting, SEO audits and plans (Anvil Marketing Index Scorecard™, Anvil Marketing Index Snapshot™, conversion rate optimization audit and plan, keyword audit and plan, local search audit and plan, search authority audit and plan, site optimization audit and plan, voice search optimization strategy, and web analytics audit and plan), and ongoing SEO (Anvil Marketing Program™ and customized ongoing SEO engagement). Social Media Services: social media research, social media marketing strategy and planning, and social media marketing management and reporting. Content Marketing Services: content marketing audit and plan and program launch and management. Web Analytics Services: analytics strategy and planning, including data accuracy, custom reporting and dashboards, ecommerce tracking, goal setup, internal site search, multi-channel funnels, and regular reporting on site and campaign performance. Website Development Services: our primary web design goal is to clearly communicate your brand promise while creating an experience that is intuitive and refreshing for your audience. Anvil Marketing Program™: the AMP™ uses organic search, paid media, and social media to amplify quality content and this in turn leads to increased brand awareness, deeper engagement, increased conversions, and higher brand loyalty.
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