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Book Notes by Abi Noda
Positioning by Al Ries & Jack Trout
READ: Jan 27, 2014
ENJOYABLE: 8/10
INSIGHTFUL: 9/10
ACTIONABLE: 8/10
Critical Summary
Positioning is about how to define your product or entity in an optimal way so as to differentiate it from competitors and drive preferential purchase or use. Ries and Trout argue that positioning has become especially critical for marketers as our society has become increasingly overburdened with communication and advertisements.
I wish I could go back in time after having read this book — Positioning gave me numerous epiphanies related to companies I have started or worked for. Positioning is a must-read for anyone who works in marketing or business, especially those launching a new product or struggling to hit stride with an existing product.
The book hammers home the point that the only reality that matters with is the perception of your customers. It's the prospect's world-view and interpretation of your product that counts, not yours. And although this book contains outdated examples as it was published over 30 years ago, I didn't feel that this detracted from the core content. Rather, the authors' prophetic and timeless concepts helped reinforce their arguments. Overall, this book helped me move along the path towards critically understanding and evaluating positioning strategies.
My primary criticism of this book is that while Ries and Trout provide a highly practical explanation of how and when to use line extensions, I did not feel as well-armed with practical examples or guidelines for positioning in general. Other than semantic differential, no research strategies or exercises were provided for defining the positioning of an entity. The book also discusses redefining product categories in order to attain the #1 position, but it doesn't go into detail about how to accomplish this. I was somewhat able to fill these gaps with material published online by Roger Straus. In particular I would recommend his "triangular" strategy, which incorporates rational, affective and relational positioning, as a great supplement to Positioning.
Positioning = defining the meaning of an offering so as to positively differentiate it from the competition and drive preferential purchase, trial, or use.
Positioning is about reaching and filling a vacant spot in the mind of the prospective customer, decision maker, end-user, etc.
"Positioning is how you differentiate yourself in the mind of the prospect."
See Roger Straus's article and presentation on rational, affective, and relational positioning.
Positioning can apply to anything — a product, company, service, person, etc.
Trip the customer and whisper your brand's name. Whatever flashes through their mind before they hit the ground is the positioning for that customer —Marc Julius
Narrow Your Target
The narrower and better defined target the better. We can't successfully communicate, position, or understand prospects' minds without first segmenting the market and focusing on a narrower set.
Focus on the prospect, not the product
In order to select your message, look for the solution to your problem not inside the product, not inside your own mind, but inside the prospect's mind. Concentrate on the perceptions of the prospect, not the qualities or reality of the product.
In the minds of customers, "the perception is the reality."
Oversimplify
In an increasingly over communicated society, you are lucky if people can remember one message and associate it back to your product. Less is more. Oversimplify and stick to a single message. One good strategy for creating a simplified message is to look at what your competitors are doing and then subtract the poetry/creativity which has become a barrier to getting the message into the mind.
"Finding the core" from Made to Stick
The best way to get into a person's mind is to be first.
What's the tallest mountain in the world? What's the second tallest? People know Charles Lindbergh was the first man to fly across the Atlantic. How about the second person?
Find a position in the prospect's mind that you can be first in — it's better to be a big fish in a small pond than to be a small fish in a big pond (p. 25 - beer advertising example). Create a category you can win. Define the category differently so that you are the biggest/best/awesomest. You have to be #1 or #2.
Connection to Lean Startup — you can think of problem interviews as an opportunity to identify potential unoccupied positions in prospects' minds
The definition of "first" seems a little bit unclear. Does Ries mean "first" as in original? Or "first" as in the best? My interpretation is that Ries means that for a given category (eg. fast cars), whatever flashes in the prospect's mind first wins.
How does positioning differ based on whether customers are recurring or not? For example, with Coke vs Pepsi, it's clear that it's difficult for Pepsi to dislodge Coke as being the leader because once Coke is first in a person's mind, it is unlikely to change. But compare that to coding bootcamps, where customers are not recurring... is it about being first chronologically? Or is it about being first to the mind in the lifecycle of a typical prospect? This distinction is unclear.
Don't blow your first impression
You never get a second chance with a product, company, or even as a person to make a first impression. You shouldn't communicate with prospects until you are ready to release your long term positioning strategy. Consider the time and place. When two people meet each other and end up falling in love, it requires an open window (vacant spot) and both individuals being receptive to the idea. The same type of situation has to occur when you position a product.
How the prospect's mind works
When analyzing or devising a positioning strategy, the only thing that matters is what's already in the prospects mind. Positioning is a chess game played in the mind of your prospects.
People reject incongruent information
If your positioning strategy involves changing that people already think you will have a difficult time. The best strategies are congruent with what people already think. The mind accepts only that which matches prior knowledge or experience.
Example: Ask a democrat and republican to read an article on a controversial subject. then ask each one if the article changed his or her mind — little mind changing takes place. Instead they've each picked the facts supporting their side.
Example: Blind tastings of champagne often rank inexpensive ones over expensive ones. with the labels on, this is unlikely to happen.
Semantic differential is a research technique for mapping out prospects mind. A prospect is given a set of attributes and for each attribute, ranks competitors on a scale of 1-10 (p. 159).
To develop a strategy around the results, conventional wisdom says work on your weaknesses. Positioning theory says you must accept the position the prospects mind has given you, and reinforce those.
Thus if your proposed position calls for a head-to-head approach against a marketing leader, forget it. It's better to go around an obstacle rather than over it. Try to elect a position that no one else has a firm grip on.
The Product Ladder
People rank products and brands in the mind. A good way of conceptualizing this is to visualize ladders, each representing a category and each step being a brand (p. 31).
If you're not #1, be #2 Moving up steps of the ladder is difficult if the brands above have a strong foothold.
Instead of trying to compete head-on with a competitor established at the top of the ladder, relate to it in order to establish the #2 position. "Avis is only No. 2 in rent-a-cars, so why go with us? We try harder." Avis recognized the position of Hertz and didn't try to attack them head on — Avis did not occupy the first position, but it became the first to occupy the No. 2 position. The rent-a-care product ladder = Hertz, Avis, then other competitors.
Introduce the new by way of the old In the case of introducing a new product category, creating a new ladder is also difficult because the mind has no room for what's new and different unless it is related to the old. If you have a truly new product, it's best to tell the customer what it's not, rather than what it is, to effectively worm your way onto a ladder owned by someone else. eg. "horseless carriage", "sugar-free" soda, "lead-free" gasoline. By calling 7-up "un-cola", it established it as an alternative to a cola drink, giving it a position on the cola drink product ladder which had huge existing mind-share (2/3 of soft drinks consumed in the US were cola drinks). The cola drink product ladder = Coke, Pepsi, 7-Up
Don't play a losing game When the product leader is dominant and established, it can be a losing game to try and compete. RCA vs IBM example (p. 38): RCA had no hope of making progress heads-on against the position IBM had established
Positioning of a leader
Becoming the product leader
You become the product leader by getting there first and with force. History shows that the first brand into the brain, on average, gets twice the market share of the No 2. brand and twice again as much as the No. 3 brand, and that the relationships are not easily changed.
I'm curious about this. Ries is very affirmative about being first, yet I'm aware of lots of research and examples that dispel "first-movers advantage" in business.
Brands rarely stay "tied"
Consumers are like chickens — they are much more comfortable with a pecking order that everybody knows about and accepts (Hertz and Avis, Harvard and Yale, McDonalds and Burger King). When two brands are close, one or the other is likely to get the upper hand and then dominate the market for years to come. If you are in a tie and the winner is in doubt, you should go all-out to win.
Maintaining leadership
In the short-term, leaders are almost invulnerable. Momentum alone carries them along. Their worries should be long-term. Leaders should use their short-term flexibility to assure themselves of a stable long-term future. Leaders are in the best position to exploit opportunities as they arise, and constantly use the power of their leadership to keep far ahead of the competition.
Don't repeat the obvious
As long as the company owns the position, theres no point in running advertisements that repeat the obvious (e.g. "We're no 1"). Rather, it's much better to enhance the product category in the product's mind. IBM's advertising, usually ignores competition and sells the value of computers — all computers.
Advertising that says "We're No. 1." jeopardizes your position in peoples' minds — you seem insecure to someone who already knows you are No 1. or you have just defined your leadership in your own terms and not the prospects.
Reinforce the originality
The essential ingredient in securing the leadership position is getting into the mind first. The essential ingredient in keeping that position is reinforcing the original concept. Coca-Cola is the standard by which all others are judged. In contract, everything else is an imitation of "the real thing".
Cover All Bets
Product leaders should swallow their pride and adopt eery new product development as soon as it shows signs of promise to protect against the unexpected
Don't forget the power of the product
Avoid the illusion that the power of the product is derived from the power of the organization. it's the reverse. the power of the organization is derived from the power of the product — the position that the product owns in the prospects mind. Coca-Cola has power. The Coca-Cola Company is merely a reflection of that power. Outside the coal field, the Coca-Cola Company has to earn its power the hard way—either by getting into the mind first, by establishing a strong alternative position, or by repositioning the leader.
Cover with multibrands
leaders should cover competitive moves by introducing another brand
moving an established position is enormously difficult — instead, create new brands that are uniquely positioned
proctor & gamble: joy, crest, head & shoulders, bounty
Cover by name broadening
Change dethrones leaders (eg. for New York Central Railroad, the covering move would've been to open an airline division at an early stage in the game)
one way to adapt to change by is by broadening the name of the brand (Haloid -> Haloid Xerox -> Xerox) to help bridge the gap from one era to the next and allowing the company to make the mental transition
Positioning of a follower
When a follower copies a leader, it's not covering — it's a me-too response.
Most products fail to achieve reasonable sales goals because the accent is on "better" rather than "speed". the no 2 company things the road to success is to introduce a me-too product, only better. it's not enough to be better, you have to introduce your product before someone else has established leadership, with more marketing power, and a better name.
"Cherchez le creneau" == French marketing expression, "look for the hole"
examples of creneaus (p. 54): small, large, high-price, low-price, sex (eg. masculine brand), age, time-of-day
Don't look for creneaus in the products — the game is played in the prospects mind. Don't try to be everything to everybody; carve out a specific niche
Repositioning the competition
When you can't find an open creneau, you must create one by repositioning the competitors that occupy the positions in the mind. to move a new idea or product into the mind, you must first move the old one out.
The crux of repositioning is undercutting an existing concept, product, or person; don't ben afraid of conflict — conflict can build a reputation overnight.
When Tylenol successfully repositioned aspirin, it started its ad by listing all the side effects on the back of the aspirin bottle before even mentioning its own brand.
For a repositioning strategy to work, you must say something about your competitor's product that causes the prospect to change his or her mind not about your product, but about the competitor's product.
Repositioning is not about comparatives, e.g. "we're better than our competitors".
Don't be concerned with feeling like repositioning is "unethical" — to be successful in this over communicated society, you have to play by the rules that society sets.
The name is the hook that hangs the brand on the product ladder. Naming is the single most important marketing decision.
Look for a name that tells the prospect what the product's major benefit is, but don't get too close to the product itself that the name becomes generic (eg. "Miller Lite" — light beer became a common descriptive term)
Avoid being subtle and tricky, or hiding the origin of the product.
Coined names like "Coca-Cola" or "Apple" are dangerous — only when you are first in the mind with an absolutely new product that millions of people are certain to want can you afford the luxury of a mean-nothing name. We confuse cause and effect, causing us to be lured to coined names and initials (because Apple and IBM are successful.).
Take Cyril and John — people who don't know someone with these names nevertheless expect a Cyril to be sneaky and a John to be trustworthy. Names like Eastern Airlines create self-inflicted wounds.
Examine the aural qualities of names, even if you plan to use them in printed material only
The most common initial letters are S, C, P, A, and T
To folks in Atlanta, Coca-Cola is a company and a great place to work. To the consumer, Coca-Cola is a sweet, dark, carbonated beverage. Coca-Cola Clear wouldn't make any sense (thus sprite).
Line extension is generally bad
Generally, new products should not have well-known name associated with it. The well-known name already occupies a position on a ladder in the prospect's mind, so tying that position to a new product category blurs the focus of the brand in the customer's mind. New ladder, new name.
Owning a position in the mind means the brand name becomes a surrogate or substitute for the generic name — eg. "I want to eat jell-o, give me a kleenex". to make your brand name stand for the generic is the essence of positioning.
The name of the brand is a hook to hang attributes on. Line extension blurs the sharp focus of the brand in the mind. you can no longer say "give me the Dial [soap]?" if Dial has also has toothpaste, shaving products, etc.
The one short-term advantage of line-extension is that the name carries over certain attributes with it, thus leading to an instant flash of understanding (and sales).
After the initial recognition, line extension names are forgettable because they have no independent position in the mind. They are satellites to the original brand name, serving to blur the position occupied by the original name which is potentially catastrophic.
"A name is like a rubber band — it will stretch, but only to a certain point. and the more you stretch it, the weaker it becomes."
"shopping-list test" — write down brand names (kleenex, Dial, Heinz) and see what spouse comes home with. if there is confusion, it means that the brand now stands for more than one thing and is sapping the strength of the original brand. eg. Kraft
"step-up" line extensions (releasing a higher-end product than what the brand is known for) result in anemic prices at the higher-priced end (who wants to pay premium price for a low-price name?)
"step-down" line extensions are often instantly successful, at the cost of a hangover later when the prestige position of the original brand becomes weakened
Line extension is appropriate in certain circumstances:
Expected volume. Potential winners should not bear the house name. Small-volume products should.
Competition. In a vacuum, the brand should not bear the house name. In a crowded field, it should.
Advertising support. Big-budget brands should not bear the house name. Small-budget brands should.
Significance. Breakthrough products should not bear the house name. Commodity products such as chemicals should.
Distribution. Off-the-shelf items should not bear the house name. Items sold by sales reps should.


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Lawmaker donates materials to 16 schools
By Fanen Ihyongo, Kano
The member representing Bichi Federal Constituency Kano State in the House of Representatives Alhaji Abubakar Kabir Abubakar has donated writing materials and textbooks worth millions of naira to 1,340 students of senior secondary schools selected from 16 public secondary schools in his constituency.
Alhaji Abubakar, who is the Chairman, House Committee on Works, made the donation in Bichi Town, headquarters of Bichi Local Government Area.
Some of the items donated included school bags, mathematical sets, notebooks and assorted textbooks on Physics, Mathematics, Biology, Chemistry, and English language, Economics, Home Management, Civic Education, Commerce and Financial Accounting.
The lawmaker said the gesture was to support the state government in implementing its free and compulsory education policy.
The donation of learning materials is coming after Abubakar engaged 106 NCE holders of the local government to teach English and Mathematics in public primary schools in his domain.
The legislator challenged parents and school teachers in the area to ensure the students make good use of the items donated, by focusing on academic and moral studies.

redpajama_set_name: RedPajamaCommonCrawl


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Menacing Monster Guide
by David Johnson
Monster Mania!
Halloween Tricksters and Treats
Quiz: Monsters
Monster Jokes
Monsters and Imaginary Beasts
The Terrifying Truth about Dracula
Top 10 All-Time Scariest Movies
A vampire is a corpse that is not really dead. It arises at night to drink the blood of the living to replenish itself. The word itself originated as the Slavic word obyri or obiri, which evolved into the Bulgarian vampir. Another word for vampire, nosferatu, comes from the Greek nosophoros, plague-carrier.
Vampires fear light, have pale skin, and grow fangs. Doctors believe there may be a medical explanation for the proliferation of vampire stories in Eastern Europe. Porphyria, a hereditary blood disease, was once widespread among the aristocracy. Patients were sensitive to light, developed brownish teeth, and had skin lesions. They were often told to drink blood from other people to replenish their own.
Rabies also causes vampire-like symptoms, insomnia, delirium, and strange behavior. A rabies epidemic occurred in Transylvania around the time of Dracula, the world's most notorious vampire.
In Greek myth, Lycaos was the extraordinarily cruel king of Arcadia. Lycaos sought favor with Zeus by offering him the flesh of a young child. Enraged, Zeus turned Lycaos into a wolf. The belief that certain people can turn themselves into animals, especially wolves, and roam the earth doing evil became widespread.
The word "werewolf" means "manwolf" since wer is the Saxon word for man. Werewolves love to eat babies and corpses. Only silver bullets or arrows can kill a werewolf. After death, a werewolf resumes his human identity.
In the Middle Ages, many Europeans believed wolves were tools of the devil and the animals were ruthlessly hunted. Epileptics and the mentally ill were often brought to court and accused of being werewolves. Today, psychologists use the term "lycanthrope" to describe a mentally ill person who actually believes he has been changed into an animal.
Certain branches of Haitian and West African vodou, or voodoo, believe a spirit or spell can bring a corpse back to life to perform heavy labor or evil deeds for its master, a sorcerer.
Zombies walk like robots. In August 1995, National Geographic magazine reported that men of the Ewe people of Togo, West Africa, chanted a blessing over sacred knives, which were then pointed at a chicken, which promptly shivered and died without being touched.
Loch Ness Monster, Mummies, Poltergeists
Monster Guide
.com/spot/monsters7.html
Dracula: Going Postal


I guess it's a part of life these days, but there is something chilling in reading over my school's newly adopted lockdown procedure: a reminder that much of what I have believed about the sanctity of the school and the schoolroom is headed the way of the slate tablet and the slide rule.
School was always the safest place I knew. Partly, I suppose, this was because school was also literally my home. Upstairs for many years was a dormitory, and I have eaten enough dinners in school dining halls to make me an expert on chicken à la king and give me a permanent aversion to tater tots; I find nothing ironically appealing about them.
But from elementary school forward, school was where I wanted to be, the place that provided my friends and fed my interests. Along the way there were a enough locker room bullies, capricious or mean teachers, boring professors, and boorish schoolmates to teach me a few things about adversity, but on the whole, it was all a pretty good experience. I was reasonably successful at most of it (mandatory sports at my independent high school excepted), and I'm no doubt a prime example of someone good at school who decides to become a teacher on the strength of that experience.
I've had moments of vexation and even a bit of personal agony in nearly forty years as a teacher, but I've never felt unsafe. I've happily trusted in my adulthood and my experience to manage difficult situations and defuse a couple of near-fights among students. No guns, no knives, no threats--and certainly no maniacs or flying bullets. When I started at my current school in 1980 I got out of the habit of locking my car, and over the years this became something of a thing with me. The day I felt I had to lock up in our more-or-less suburban parking lot would be the day I started looking for a new job.
That day still hasn't come. I lucked out the day someone came through the lot twenty years ago and yanked out a bunch of car stereos, and I suppose in general my vehicles haven't made very tempting targets.
But now, like schools across the country, we get to learn what it's like to go into "lockdown." Where once our school doors were open and our building-and-grounds workers worried about leaky windows and keeping the baseball field in shape, now we keep most of our doors locked and depend on the crew to seal the rest should a threat manifest itself. We will teach our students where to go and how to act in perilous moments; it feels as though we are rehearsing the act of collectively cowering, however brave a face we may put on.
But cower we must. Maniacs and their guns are a part of our cultural landscape, and schools are no longer sanctuaries. As educators we all talk about wanting to give our students authentic, "real world" experiences, but surely we didn't ever mean this.
There's no lockdown procedure, however, for so many of the other things that can make school feel unsafe to a child. There is no lockdown from taunting and bullying, no lockdown from sexual exploitation, no lockdown from being misunderstood or having your learning needs ignored. For lots of kids there's no lockdown, either, from homes or neighborhoods where dangers, psychic and physical, pervade. And experience tells us that all these situations know no boundaries, that no private, charter, or public school can offer every child a perfect cocoon of safety.
Lockdowns are the uninvited guest, the evil witch, at the feast of "21st-century learning." Some of you, Gentle Readers, have known this for years, but for others of us it's a new thing: post-Newtown, post-Virginia Tech, post-Columbine. Once upon a time priests and friars held out their arms to stop marauders at the church or monastery door in the name of god, praying that their consecrated spaces would be respected. Here we are, training to do the same, with no doubt many of the same prayers.


110 days. Thick, crisp, medium-dark green stalks reach a foot or more when well grown; high quality. Introduced in 1953.
My neighbor told me I couldn't grow celery. But somebody grows celery, right? I took it as a challenge. The first year I grew them, I put them in my herb garden and just treated them like my parsley & etc. they gave me lots of leaves, but not much in the way of stalks. This year, I put a little more effort into it and am pleased with my results. I started them indoors in March in peat pots on a windowsill rather than under lights with the other seedlings, because I read that they like day/night temperature fluctuations. Germination took awhile. I planted them out in late May and I read that you have to keep them well mulched so the soil stays moist and cool and they blanch. So I dumped my lawn clippings on the celery whenever we mowed. This seems to have worked out well. I was eating thin stalks by July. Now (October) I've got lots of fat stalks. Tasty and crunchy. It was a very hot and humid summer.
Once i learned to start early and not drop all the seedling on floor I have no trouble. I plant around Jan 1. I had been sprinkling seeds on top of large soil filled tray and transplanting to bigger pots but I'm just starting in pots now. Put in raised bed last time and I could keep the weeds out better. We make celery soup, and freeze.
First time growing celery in raised beds. Started from seed indoors in early spring. Very very prolific, tall, strong celery flavor all around. Mine were hollow stemmed which I"m not sure is the norm or not. Had a really wet summer and did succumb to fungal attack partly, as well as earwigs. But so much grew from each planting had more than enough to go around the entire summer through all temperature ranges. Seemed very hardy as far as changing between really hot days and cooler days. As fall approaches flavor is better.
Last season was my first garden adventure. I'd read that celery is difficult to grow, but I thought I'd try because I also read someone's review that said home grown is by far the best tasting. I thought I'd give it a try since I'm not a big celery fan, but I know home grown tomatoes are the only ones worth eating, and I thought maybe celery would be the same. I was right. No comparison. It grew very, very slowly, but had no pest problems and never seemed to suffer when other plants were flagging. I gave away lots, and was later sorry I didn't have more. I washed, chopped and froze what was left at the end of the season, adding it to winter soups for fantastic taste. Leaves and stems are a nice dark green and held color. Maybe I was successful because our summer was unusually mild last year, but I'm going to try it again and hope for even half the success. I grew both Utah Tall and Giant Red. The Giant Red was very pretty, but the stems were hollow and sort of papery.
I've grown this variety before, though not from baker creek since its new this year. Celery is hard to grow, but this variety survived for us when many other other varieties quit once they experienced a New England summer. We started it late, and overcrowded it so it didn't get huge, but we still got great greens for soups and even a few snacks. Bonus: we haven't cut it all yet and the last little bit is still alive in mid December but we haven't had a really hard freeze yet. Also, my cats thought it was delicious - they know the veg garden is off limits but couldn't stay away - we thought the little we got was amazing too. Hard work but home grown celery is worth it.


Line + gradient microphone, 18.3" long. XLRM-type output. Roll-off switch. 11-52V phantom power or 1.5V AA battery. Includes AT8405a stand clamp, AT8135 windscreen, battery and protective case.
Line + gradient microphone, 14.5" long. XLRM-type output. Roll-off switch. 9-52V phantom power or 1.5V AA battery. Includes AT8405a stand clamp, AT8132 windscreen, battery and protective pouch.
Line + gradient microphone, 6.88" long. XLRM-type output. 11-52V phantom power. RoHS-compliant. Includes stand clamp, windscreen and protective pouch.
Ideal for mounting on compact digital cameras.
Line + gradient microphone, 11" long. XLRM-type output. Roll-off switch. Phantom power or AA battery. Includes AT8405a stand clamp, AT8134 windscreen, battery, 5/8"-27 to 3/8"-16 thread adapter, protective carrying case.
Stereo shotgun microphone, 15" long. 5-pin XLRM-type output; 24" cable with two 3-pin balanced XLRM-type connectors at equipment end. Switch selection of non- matrixed M-S mode and two internally-matrixed left/right stereo modes. Roll-off switch. Requires 11-52V phantom power for each channel. RoHS-compliant. Includes AT8405a stand clamp, AT8135 windscreen and protective case.
Stereo shotgun microphone, 9.3" long. 5-pin XLRM-type output; 24" cable with two 3-pin balanced XLRM-type connectors at equipment end. Switch selection of non- matrixed M-S mode and two internally-matrixed left/right stereo modes. Roll-off switch. Requires 11-52V phantom power for each channel. RoHS-compliant. Includes AT8405a stand clamp, AT8134 windscreen and protective case.
Line + Gradient Condenser Microphone . Particularly useful for miking dynamic action in film/TV audio as well as in "spot" miking techniques in the music studio or theater, the 15.55"-long BP4071 provides a low noise floor and balanced output. Narrow polar pattern; switchable low-frequency roll-off; 10 dB pad.
Line + gradient microphone. At 21.22" long, Audio-Technica's BP4071L is among the longest shotgun microphones on the market today. Extremely narrow polar pattern; crisp, intelligible audio reproduction; switchable low-frequency roll-off; 10 dB pad.
Line + gradient microphone. Designed for use in broadcasting, film/TV production and theater sound reinforcement, the BP4073 sets standards in small size and light weight. With an overall length of just 9.17" and weight of just 3.5 oz, the mic adds virtually no heft to the end of a fish pole or the top of a minicam. Narrow polar pattern; switchable low-frequency roll-off; 10 dB pad.
Le KMR 81 est un micro canon doté d'une directivité prononcée, restant constante quelle que soit la fréquence dans l'angle de prise de son.
Microphone canon "Shotgun" extra long et de qualité supérieure. Conçu pour résister aux climats extrêmes. Fourni avec tube de rangement étanche, support pour pied de microphone et mousse pare-vent. Requiert alimentation phantôme de 48v.


OK, I've made all the changes to the INF file and now driver install correctly and after reboot have no BSOD :-) but I do not want to make any changes to the registry regarding Prefetch. How should the INF file if you do not want to make changes to Prefetch?
Yes, the driver is installed that way.
I do not want to make any changes to the registry regarding Prefetch. How should the INF file if you do not want to make changes to Prefetch?
Edited by reboot12, 17 April 2014 - 07:30 PM.
I know that registry settings solves the problem PFN but I noticed so far PFN problem does not appear in my last tests. I would like to test OS without registry patch to find the cause of the PFN BSOD.
Disabling prefetch dosn't solve the issue, it's a work around.
The true reason is unknown still. Can be a timing error.
Even driver load order at the same machine makes a difference.
More tests are highly welcome, thanks.
I make new tests for PFN BSOD. I found other way to prevent appearing PFN_LIST_CORRUPT :-) It's necessary delete all files from C:\WINDOWS\Prefetch folder and disable service Task Scheduler. The files .PF are created during the startup one of program or service. Service Task Scheduler is responsible for creating .PF files.
This means that data in one or several files PF cause PFN BSOD.
To found which file PF make PFN BSOD is simple. Only need restore from Recycle Bin files one by one each time restarting the system.
Edited by reboot12, 20 April 2014 - 10:58 AM.
Another option is set EnablePrefetcher DWORD=1 not 0. 1 is cache only for application. Then no need disable Task Scheduler and delete not any files .PF from Prefetch folder.
Edited by reboot12, 21 April 2014 - 06:15 AM.
Guys can somebody help me about this topic?
i had done all the things what ppl say.
all done and after i start install side i didnt format disk. it was 2 gb so.
after all done it back to continue install i got just black screen it doesnt start anything.
If I were you (advice that I give to anyone approaching this) I would forget (temporarily) about the manual method and try instead the fully automated tool/app that wimb provides.
As long as you do not introduce variations/changes, it has worked fine for everyone.
Once you have succeeded (and you have a working setup), then come back to this thread/method and check the differences between what you have built with the tool and what you build manually.
i did what they say in this topic until step 4. as i say before. i have 4 xp cd and 3 pc all integred drivers etc. and i install lastest IMG_XP package 85 im not sure what is wrong with my op.


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College, Events, Sports, Things To Do 139
Adidas Football Camp Comes to Atlanta Feb 15
By Rick Limpert @RickRoswell · On January 29, 2015
Registration open for the Adidas Football Showcase camp for middle school players grades 6-8th and high school football players grades 9-12 (ages 16 and up).
Football season didn't just end, it's just getting started as the Adidas Football Showcase comes to Mceachern High School in Powder Springs on February 15. 2015.
Led by former NFL player, Derrick Tatum and the Elite Football Talent Academy, the Adidas Football Showcase will attract over 300 athletes from the very top football talent from Georgia, Michigan, Tennessee, Ohio, Alabama and Florida. Players will test in events including: 20 yard shuttle, L-Cone Drill, 40 Yard Dash, Vertical Jump, individual drill with positions coaches, and 1 on 1 drills.
Tatum is all about molding athletes and helping them become better players and members of the community. He is known as one of the best trainers of defensive backs in the country. He was born in Cleveland and played football in high school in Ohio. He was All-State in 2 positions, Safety and Running Back and High School All-American. He went on to play at the University of Kentucky. He also played in the NFL for Tennessee Titans, and Seattle Seahawks, and Arena ball For New York Dragons and the Georgia Force. He has been coaching for the last 7 years.
"This is the first time a middle school camp has been scheduled at the same time as a high school camp," said Derek Tatum. "We have 35 of the top 100 middle school players in USA coming here. This has turned into a national showcase with the best competitors from Alabama, Fla, Tennessee, the surrounding states and beyond."
The camp is taught by some of the most talented football people in the area. The overall goal of the camp is to help participants get an edge in the upcoming recruiting season. Players compete and are evaluated by coaches and recruiting services. Numerous student athletes have received scholarships from attending these camps.
What: Adidas Football Showcase
The Adidas Football Showcase camp for middle school players grades 6-8th and high school football players grades 9-12 (ages 16 and up).
When: Sunday Feb 15 10 AM to 4 PM Registration starts at 8:30 AM.
Where: Mceachern High School, 2400 New Macland Road, Powder Springs, GA 30127
Information: www.adidasgashowcase.com WWW adidasshowcase1@gmail.com Email or call Derrick Tatum 404-220-9633
Coaches and some of the key players attending this year include:
Robert McCune Ex 10 year NFL
Derrick Tatum played for Seahawks, Titans
Tony Ballard -FBU Head QB coach
Kenyatta Watson- National scout of youth talent
Dwight Johnson -ex NFL player and brother of Pro-Bowler Derrick Johnson
The Adidas Football Camp comes to Powder Springs on Feb. 15
Adidas Football CampatlantaDerrick Tatummiddle school
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Note: This giveaway has ended. To be notified of and to enter future camera and lens giveaways, please visit our new site CameraGiveaways.com.
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I could surely use that Nikon lens. I need something better than the kit lens that came with the camera.
I'm so ready for this. Nikon please.
canon lense if I'm chosen.
I would love to have the canon 24-70 2.8L II lens. It would finish off the year perfect.
The Canon lens would be wonderful to win. I would be able to practice until next May when I could use it at my niece's wedding. I've been looking at lenses online and not sure what to buy. This treat would be a wonderful option.
This would be an absolute dream!!! ty!
I love my Canon camera 60D BUT my lenses are old and lack sharp photos with option for elephoto –close up wildlife.
Amazing giveaway. Would love to be able to play with the Canon lens. Good luck to everybody!!
The canon lens would be the perfect lens to compliment the 28-300 I just bought!
Would love the Canon! Much prefer that brand, hands down!
Would really love to win the Canon EF 24-70mm f/2.8L II USM lens. Such an amazing contest and hopefully I win this spectacular lens. Good luck to all entrants, and congrats to the person who wins this contest!
I'm pretty sure the Canon lens would fit nicely on my Canon 60D for some amazing shots!
Nikon… I love my D40x, it still works great after almost 4 years of shooting!
I've been a Canon guy since my first AE-1 in 1980. Now I shoot a 5d Mark III. I could really use this lens!
I've been wanting to add the 24-70 to my gear, it's a great lens. Winning would make it even better!
Nikon is like home to me……I'm comfortable with it. I trust Nikon lenses and equipment. Nikon makes ME look good while I work at making OTHERS look good! Awesome contest but there is only one winner in my book and that's NIKON! Now if you wanted a second winner….I'm up for the challenge! Thanks!
I would LOVE LOVE LOVE that CANON lens!!!!
I am excited beyond words about this contest. My husband and I both are unemployed, Struggling to say the least! Winning this lens would benefit my photography soooo much! Have been wanted to step up from the kit lens of my 7D but the means have not been there! Thank you for an opportunity to win!!
I am a current graphic design and photography student finishing up school. I've been trying to save up to get a new camera, or a even simply another lens for my current body, but with student tuition being so high these days, it's so hard to save the money for new equipment. With this lens, I'll be able to advance in my photography and grow in my cliental base. I really hope I win this lens! It would be a blessing to be able to own it and shoot even better and clearer photos. It would be my first L-series lens! Thanks for the opportunity!
Would love this lens to help document the last moments I have with my mom. I had money saved for this lens…..but need to use it toward airfare to see her.
Sob story time- I am a professional photographer and I have been saving up to get a new camera and lens but my husband just recently spent a week in the hospital with pancreatitis and we have no insurance!!! It doesn't kick in till Jan so all that money is now going to go to the hospital! plus everything else we make for the next 40 years! :) SO I would love to get this! please o pleas o!
Canon 25-70 2.8 would be amazing to get as a giveaway!
Winning the Nikon lens would be amazing! Thanks!
Photography is my outlet. It warms my soul, soothes my nerves and is simply my dream job! Winning this lens would be a dream come true. Thank you for the chance and offering such a wonderful giveaway!
Would love a boost in photography, so I'd really love to have that canon lens!
Chances are well, not good. but Nikon all the way !!!
I NEED the Canon lens. My bag is in desperate need of a good wide angle landscape lens!!! Plz pick me!
Canon all the way!! I only use Canon.
And again, pick me, I have room in a my bag of trix!
I say again pick me!
Love Canon, so picl me, me, me, me, me! Like to play with that lens!
Would really enjoy this lens..!
would love the Canon! been waiting forever to have an L!


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10 Cool Things You Didn't Know About The World Cup Bracket
Travis Yoesting June 5, 2018
The World Cup bracket has gone through a long history of changes before settling on its current format.
Everyone knows the World Cup really gets going once the group stage ends and the knockout rounds begin. While plucky underdogs can get to the Round of 16 and maybe even the quarterfinals, the World Cup bracket is where the big boys make names for themselves.
The 2018 World Cup bracket was set well in advance of the tournament this summer and follows a familiar format, with 16 teams going head-to-head in single-elimination competition until one team remains standing on July 15.
World Cup bracket play in 2018 will start on June 30, pitting group winners against group runners-up. The exact matchups will be determined during group play and you can find the full World Cup bracket schedule at the bottom of this page. But first, here are 10 cool things you didn't know about the World Cup bracket.
1. The World Cup Bracket Was The Entire Tournament Twice
Today we just assume the World Cup will always start with group play before giving way to a knockout round, but this wasn't always the case. While the inaugural World Cup in 1930 had a group stage, the 1934 World Cup immediately began with bracket play, as did the following tournament in 1938.
Teams complained about traveling halfway around the world just to lose a single match and be forced back on a boat to head home (this was in the days before modern commercial flights). Thus, a group stage became the de facto start to a World Cup following the tournament's hiatus for World War II.
2. Not Every World Cup Featured A World Cup Bracket
When FIFA switched the World Cup back to a group-stage format, the organizers didn't revert to the original system, where a group stage was followed by a knockout stage. Instead, in 1950 the tournament featured an initial group stage and a "final round" group stage, with the winner of the second group stage being declared the world champion.
Fortunately for fans who like things to be black and white, Brazil and Uruguay were the top two teams in the group and faced off in the final group-stage match, so there was a de facto final. Uruguay rallied to win 2-1 to shock the nearly 200,000 fans in attendance at the Maracana in Rio de Janeiro.
It should be noted, part of the reason for the return to a group stage was for increased ticket revenue, with the number of matches played nearly doubling.
3. The World Cup Bracket Stage Wasn't Always The Only Stage In Which Extra Time Was Used
The knockout rounds of the World Cup are the only time matches go into extra time when tied after regulation — with one exception. In 1954, extra time was used during the group stage. This was in part due to the fact the teams played only two group-stage matches despite being in four-team groups. Draws were still awarded if the match was tied after 120 minutes.
4. The World Cup Bracket Didn't Always Keep Group Winners Apart
Once again, the 1954 World Cup was an oddity in terms of its format. While in other editions the World Cup bracket divided group winners and group runners-up when possible, the 1954 bracket did the opposite. After the four groups produced eight teams for the knockout rounds, the bracket was set up so that the four group winners would produce one finalist and the four runners-up would produce the other finalist.
This resulted in West Germany facing Hungary in the final despite the latter crushing the former 8-3 in the group stage. Nonetheless, the West Germans won 3-2 in what is now known as the Miracle of Bern.
5. Ties In World Cup Bracket Matches Used To Be Broken With The Drawing Of Lots Or Replays
Nowadays, fans start dreading penalty kicks as soon as a match reaches the 80th minute if the score is tied, despite the possibility of 30 minutes of extra time. But this wasn't always the case.
In 1962 and 1966, World Cup bracket matches would have been decided by a drawing of lots if the teams were tied after extra time. Fortunately (or perhaps for that reason), none of the knockout matches those years finished even after 120 minutes. Similarly, in 1970, a coin toss would have been used to determine the winner after extra time, but this wasn't necessary either.
In 1934 and 1938, replays were utilized to determine winners, meaning the nations met again at a later date to play the match again. This would be a cool idea to bring back, though the added stress on the players makes it unlikely.
Additionally, World Cup bracket stage matches in 1998 and 2002 were decided by the "Golden Goal," where the first team to score wins. This format was abandoned after it was decided teams were too cautious to attack knowing one mistake on defense would end the game.
6. The Smallest World Cup Bracket Featured Two Matches
The 1974 and 1978 World Cups featured two group stages like in 1950, with a twist. These tournaments started with four groups of four followed by two groups of four. The two group winners after the second round played in the final while the group runners-up played in the third-place match.
While we're not quite sure if that counts as a World Cup bracket, at least there was an official final, unlike in 1950. It should be noted that FIFA introduced the penalty kick shootout in the 1978 World Cup knockout-round matches, though neither game that year required the new feature.
7. The First World Cup Bracket Match Decided On PKs Was In 1982
As mentioned above, FIFA didn't institute PKs at the World Cup until 1978. However, because there were only two matches eligible for the shootout, it wasn't until 1982 that a World Cup match was decided on penalties.
The first World Cup shootout was a semifinal match between France and Germany on July 8, 1982. Germany won 5-4 to advance to the final, where it lost to Italy. The 1982 tournament also featured two group stages but the second stage split into four groups of three, with the winner advancing to the semifinals of the knockout stage. It was a weird format and was immediately abandoned.
8. The First Round Of 16 World Cup Bracket Was In 1986
With the exception of the 1934 and 1938 World Cups, in which the entire tournament was a knockout round, the first time the World Cup featured 16 teams in the bracket was in 1986. That also happens to be the last time Mexico made it to the quarterfinals.
From 1986 to 1994, this format was used where 24 teams were paired down to 16 for the knockout stage, with the four best third-place teams moving on from the six groups of four.
9. The World Cup Bracket As We Know It Began In 1998
Not until 1998, 20 years ago, did FIFA begin using the World Cup bracket that is currently in use. That year, FIFA increased the teams from 24 to 32, creating eight groups of four funneling into a Round of 16 World Cup bracket.
This format will be in use in 2018 and 2022 before being abandoned to accommodate 48 teams for the 2026 World Cup.
10. The Current World Cup Bracket Is Set Up To Prevent Group Opponents From Seeing Each Other Again
The way the World Cup bracket is currently set up, the only way group opponents can face each other a second time in the tournament is by facing off in the final.
This is done by separating the group winners and group runners-up on separate sides of the bracket. Thus, the Group A winner and runner-up will be placed on opposite sides of the bracket
There has been one exception to this rule since 1998. In 2002 the World Cup bracket was set up to ensure co-hosts Japan and South Korea would end up playing on home soil until the final/third-place match. This meant the half of the bracket teams were placed in was determined by the starting group.
2018 World Cup Bracket
Group C Winner vs. Group D Runner-Up, 10 a.m.
Kazan Arena, Kazan (FOX)
Group A Winner vs. Group B Runner-Up, 2 p.m.
Fisht Stadium, Sochi (FOX)
Sunday, July 1
Group B Winner vs. Group A Runner-Up, 10 a.m.
Luzhniki Stadium, Moscow (FOX)
Group D Winner vs. Group C Runner-Up, 2 p.m.
Nizhny Novgorod Stadium, Nizhny Novgorod (FOX)
Group E Winner vs. Group F Runner-Up, 10 a.m.
Samara Arena, Samara (FS1)*
Group G Winner vs. Group H Runner-Up, 2 p.m.
Rostov Arena, Rostov-on-Don (FOX)*
Tuesday, July 3
Group F Winner vs. Group E Runner-Up, 10 a.m.
St. Petersburg Stadium, St. Petersburg (FS1)*
Group H Winner vs. Group G Runner-Up, 2 p.m.
Spartak Stadium, Moscow (FOX)*
C1-D2 Winner vs. A1-B2 Winner, 10 a.m.
Nizhny Novgorod Stadium, Nizhny Novgorod (FS1)
B1-A2 Winner vs. D1-C2 Winner, 2 p.m.
Kazan Arena, Kazan (FS1)
Saturday, July 7
E1-F2 Winner vs. G1-H2 Winner, 10 a.m.
Samara Arena, Samara (FOX)
F1-E2 Winner vs. H1-G2 Winner, 2 p.m.
C1-D2-A1-B2 Winner vs. B1-A2-D1-C2 Winner, 2 p.m.
St. Petersburg Stadium, St. Petersburg (FOX)
E1-F2-G1-H2 Winner vs. F1-E2-H1-G2 Winner, 2 p.m.
Third-Place Match
Semifinal Losers, 10 a.m.
Semfinal Winners, 11 a.m.
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Former All White, clinical psychologist and forensic psychiatrist Dr. Ceri Evans has been in high demand by prominent athletes, coaches and teams around the world for his mental skills expertise, ever since helping the All Blacks win back-to-back World Cup titles in 2011 and 2015.
Working as an independent consultant, his clients have included the likes of Premier League giants Arsenal, Formula One drivers Lewis Hamilton and Nico Rosberg and Heavyweight fighter Joshua Parker.
Following in the footsteps of his father Gwyn Evans, a former professional footballer for Crystal Palace who later became New Zealand Football Association General Secretary, Ceri Evans has always had a passion for the world game.
With 85 caps for the All Whites as well as a five-year professional career with Oxford United while a Rhodes scholar at Oxford University studying psychology, Evans knows all about what it takes to perform under pressure.
Today the mental skills specialist was at hand to share some of his valuable insights with the participants as a guest speaker at the FIFA/OFC Instructors Course thanks to an invitation from OFC Head of Education Giovani Fernandes.
"I have an old friendship with Gio,who has invited me along and I also know a few people in the class through the OFC/NZF A-Licence course as well.
"I'm a passionate New Zealander and we are part of Oceania and I'm really invested in helping Gio and the other instructors by providing some stimulating ideas for the people to take back to their countries," the guest speaker said.
When it comes to pressure and performance there are a number of commonalities across athletes as well as sports that require a common framework according to Evans.
Evans believes that identifying and isolating some of the differences and specific needs of regions like Oceania is just as crucial.
"I'm here to assist with an understanding of the region, that is part of the brief and so knowing some of the people I only know some of the challenges and that's why it has to be about the fit, about certain principles and what do they mean for this particular region.
"It's important not to drop in some principles from one region to another as if it's going to work the same way," he says.
"The brief I have received is to explore a couple of areas around mindset applicable to the region and what the next step is for people to provide challenging questions in that space.
"So the idea is to pose a couple of questions and then maybe a couple of ways of looking at that to try and help people develop," Evans explains.
With 19 coaching educators from ten member associations at present at this week's FIFA/OFC Instructors Course at the OFC Academy in Auckland, Evans is confident it is the best possible forum to provide the participants withwith some practical tools that they can use to help get the most out of their players when it comes to pressure situations.
"Coaches and athletes have a special relationship in my view.
"But coaches have the responsibility when it comes to assessing up that environment, they are the leaders of that environment," he says.


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Opinion: This isn't enough
(The following editorial by P.J. Crowley and Ben Armbruster was posted on the New York Daily News website on July 10.)
NEW YORK -- The transit bombings in London, coming roughly 16 months after a similar attack in Madrid, represent a second grim wakeup call for the Bush administration and its Department of Homeland Security to get serious about security for the nation's open and vulnerable transit and cargo rail systems.
The Bush administration likes to say that we are fighting terrorists in Baghdad so we don't have to confront them here at home. That is a fiction grimly unmasked by the audacious attack on London as the G-8 summit convened in Scotland.
Britain has as much experience in combating terrorism as anyone in the world because of its long experience battling the Irish Republican Army. The British have a dedicated domestic security and counterterrorism organization, MI5, a step the United States has chosen not to take. If the British are unable to detect and stop an attack despite MI5's efforts in a high state of alert, then it's clear that an attack on a U.S. transit or rail system like the MTA or PATH is a matter of when, not if.
And yet, the Bush administration has paid little more than lip service to transit security since last year's Madrid bombing. It has actually gone to court to prevent action on rail security. While acknowledging that open transit and rail systems that are designed to be accessible are impossible to completely defend, more attention and action is necessary.
We have spent the majority of our homeland security funds since 9/11 addressing vulnerabilities in aviation security and bio-terrorism - in essence fighting previous wars rather than anticipating future attacks.
The bad news is that little has been done on transit and rail security. The worse news is that the Bush administration is heading in the wrong direction and actually making it more difficult to move forward.
The Bush administration is about to eliminate targeted federal grant programs for transit and rail security and consolidate all critical infrastructure security assistance into one underfunded pot. Transit and rail systems will be forced to compete with ports, chemical facilities and other vital sectors for scarce resources - only $600 million for fiscal year 2006, less than 1% of what we will spend securing Iraq next year.
The administration expects cities, states and even Amtrak to shoulder the costs of additional security without regard to whether they can afford it. At the same time, the Transportation Security Administration has been slow to hire authorized rail inspectors to test security plans developed by cities, states and the private sector.
Ironically, when it comes to cargo rail security, the Bush administration is actually trying to prevent local action. Earlier this year, the Bush administration supported a lawsuit by CSX Corp., a major rail company, to block the District of Columbia from excluding hazardous rail cars from train lines that run through the city center and perilously close to key government buildings, including the U.S. Capitol.
While the case is still being litigated, the courts have encouraged the federal government to issue national rail security guidelines to preclude a hodgepodge of local solutions - a step the Department of Homeland Security has thus far been unwilling to take.
The attacks in Madrid and London make clear that we are living on borrowed time. What should be done?
First, American citizens need to be prepared for a Madrid/London-type attack on our transit systems. Since the days of IRA bombings, London has kept a significant police presence around the Tube and other transportation nodes, creating a security psychology that American cities should copy. The first line of defense against terror is a vigilant public, ready to respond as calmly and effectively as the British did last week.
Second, federal officials should develop clear national standards for rail and transit security. Now that Al Qaeda has successfully attacked rail systems in two major world capitals, the Bush administration also should reverse its current position and direct CSX to reroute hazardous material rail cars away from Washington.
Finally, the administration should spend more to help cities, states and the private sector secure our transportation sector. Congress should reject the administration's proposed targeted infrastructure protection grant program and designate more money specifically for transit and rail security. More can be done to increase police presence and surveillance of rail and transit platforms and stations. We also need better training of transportation employees and more public education.
Homeland Security Secretary Michael Chertoff said last week that America will not change its policy based on one event. But given the clear risk demonstrated by rail attacks in Madrid and London, he should. Perfect security is not possible, but a failure to act is no longer an option.
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/ News articles
Speech: ABI steps up call for access to ICO cyber breach data
James Dalton, Director of General Insurance Policy at the ABI, today addressed a room of government officials, peers and industry alongside Baroness Neville-Jones, former Chairman of the Joint Intelligence Committee – stepping up the ABI's calls for access to anonymised breach data from the ICO.
Mr Dalton was speaking at the launch of the Digital Policy Alliance's primer on cyber insurance, aimed at increasing awareness and take up of cyber cover amongst British businesses. He called for a redoubling of effort to enable industry's access to the necessary data, which has been well received across Whitehall, saying:
"One of the most significant issues with cyber insurance pricing and underwriting is the lack of robust data on cyber risk. Unlike colleagues in the property insurance sector who can rely on hundreds of years of claims experience, cyber underwriters do not have such a wealth of information.
"Progress in delivering this access with the ICO has not been as swift as we would have liked… ultimately a healthier cyber insurance market is good for businesses, good for the economy and, most importantly, good for all of us as customers of businesses dealing with ever increasing amounts of our data.
"Our ask is for a refocussing of minds and a redoubling of effort to get a meaningful sharing of the ICO's data over the line."
Mr Dalton also reiterated his firm rebuttal to suggestions of product standardisation across the cyber market:
"There have been proposals from various stakeholders to impose product standardisation in the cyber insurance market. In our view, these must be firmly resisted.
"Cyber risk is constantly changing and evolving. As a consequence, insurers need to frequently adapt and change their policy wordings, question sets, and underwriting approaches in order to ensure that they are best serving their customers while managing their exposures prudently in line with their regulatory responsibilities.
"It is misguided… to attempt to impose standards on the cyber insurance market, especially one that is in its relative infancy and one that needs flexibility to respond to an ever-changing cyber risk landscape."
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This program gives child care providers the tools and knowledge they need to care for children with asthma and allergies and provide a safe and health environment for children with these chronic conditions. Classes can be taught onsite at your center.
Participants can use the training certificate for three CDA hours in Health and Safety.
Warning signs of an asthma episode.


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Октябрьский — посёлок в Мурашинском районе Кировской области, входит в состав Мурашинского сельского поселения.

География
Посёлок расположен в 6 км к северо-западу от города Мураши. В посёлке существует ж/д станция — Комсомольский.

История
Указом Президиума Верховного Совета РСФСР от 27 декабря 1940 года отнесено к разряду рабочих поселков селение Мехлесопункта Мурашинского района Кировской области, с присвоением наименования — рабочий посёлок Октябрьский.

Преобразован в сельский населённый пункт в 2005 году.

1 января 2006 года согласно Закону Кировской области от 07.12.2004 № 284-ЗО на территории посёлка образовано Октябрьское сельское поселение.

Законом Кировской области от 28 апреля 2012 года № 141-ЗО Октябрьское сельское поселение было упразднено, посёлок включен в состав Мурашинского сельского поселения.

Население

Примечания

Населённые пункты Мурашинского района
Мурашинский район
Бывшие посёлки городского типа Кировской области

redpajama_set_name: RedPajamaWikipedia


Residential ground surface storm drain systems must transport excess moisture away from designated areas where excess water would otherwise prevent the normal use of a residential property. If rainfall is allowed to pond or collect next to a structure built on expansive soil, the structure may be subjected to unscheduled distress caused by swelling bearing soils due to increased soil moisture content. Lot surfaces must be graded to drain away from the structure in accord with the International Residential Code R401.3. Likewise, perpetually moist ground surfaces limit recreational use of residential yard areas, and can become a breeding ground for disease carrying insect infestations. Water must freely exit the property to assure unrestricted, healthy, and environmentally safe use of land areas within residential property boundaries.
Install a Roof Rain Gutter System (ASCE, section 7.34). Uncontrolled roof rainfall runoff can erode the ground surface along the foundation perimeter and creates a moisture imbalance along the foundation perimeter. Variances in bearing soil moisture content distribution along the foundation perimeter can result in unscheduled foundation system vertical displacement and rotational movement. Rain gutters and downspouts should be placed along the entire house perimeter eave lines where the sloping roofline discharges rainfall runoff. The gutters will capture and convey roof rainfall runoff into downspouts. The runoff then discharges onto the ground surface swale, or into a subsurface solid pipe drain system. This type of gutter system will help end ground surface erosion and prevent excess water accumulations near the foundation system.
Subsurface Water Drainage Option B. Subsurface water drains are proper to control surface water runoff. They may consist of a perforated pipe placed in an aggregate filled trench (french drain) along with an optional filter fabric to prevent pipe stoppages. The pipe should have a minimum slope of 1% to the surface outfall. Cleanouts should be provided at 50 feet intervals for maintenance. In any case, the ground surface slope along the foundation perimeter must comply with local code requirements. Gutter downspouts should not be connected to a perforated pipe system.
Recommended drainage improvements, including Option A and Option B above respond to the requirements of section 5.8 "Remediation Criteria" of the ASCE Guidelines and does not constitute an engineering or construction design document. The above guidelines and criteria are for planning and pricing purposes and require an on-site civil survey and geotechnical evaluation when the work is done.
This entry was posted in Articles, Continuing Education Series and tagged Austin Drainage Failure, construction defects, expansive soil dry weather cracks, Laredo foundation repair. Bookmark the permalink.


The Scottish Police Service is only too willing to assist people in the licensed trade with any difficulties they are experiencing with the legislation or in respect of prevention of offences.
regular basis. When instances of the sale of alcohol to underagers and 'agent purchases' are detected these offences are reported to the Procurator Fiscal.
Remote reporting of problems and offences can be made by the public through Police Scotland home page.


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Q: Yahoo Pipes image size filter I have an RSS feed http://www.pinterest.com/ohjoy/recipes/rss and I am looking for a filter that could in example reject any post from my feed if image is more than 500 pixels wide or if height is less than 100 pixels. How could I do this with Yahoo Pipes?
I have tried using regex but I am not sure what to put in ther.

A: Yahoo Pipes has no function to check image dimensions. But if you can find or create yourself a web service that checks an image specified by a URL and returns the dimensions, then you could use that, by putting an XPath Fetch Page inside a Loop operator, and assign the results to an item field.
It's entirely doable, but I don't know such web service. You could implement such service, for example based on the C# code in this other question.

A: The feed from Pinterest is giving you all images that are 192px wide, instead of the original size of the image.  So you might be ok just using those instead of having to filter them.

redpajama_set_name: RedPajamaStackExchange


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Q: SQL Server inner join conflicting columns Am fixing bugs in an old classic ASP site written by another developer who has since stopped working. The following SQL command is used to call data from the database to create a table:
SELECT *
FROM tblPropertyInfo
INNER JOIN tblUsers on p_CustomerID = u_ID
WHERE
    p_Paid = 0 OR p_Enabled = 0 AND p_CustomerID <> 4
ORDER BY " & orderby

The problem is that both tblPropertyInfo and tblUsers contain a column p_Type. In tblPropertyInfo, p_Type stores what type of property it is and this is the value we want to display in the table however I suspect this is being overwritten by the p_Type from the tblUsers table which is mostly NULL values so returns empty cells in the table.
I don't want to start playing with the table structures because they are used all over the site if I change it in one place will have find every single reference to it and update them all.
Is there a way I can specify which table to pull the column from?
Value is currently called using:
<%=rsProperty("p_Type")%>

Thanks

A: Try:
<%=rsProperty("tblUsers.p_Type")%>

If that doesn't work, you could modify the query to return only one type (and any other column you may want):
SELECT  tblUsers.p_Type
,       ... other columns here ...
FROM tblPropertyInfo
INNER JOIN tblUsers on p_CustomerID = u_ID
WHERE
    p_Paid = 0 OR p_Enabled = 0 AND p_CustomerID <> 4
ORDER BY " & orderby

If you'd like to keep using *, you could use an alias:
SELECT  tblUsers.p_Type as TheType
,       *

Which you could reference like:
<%=rsProperty("TheType")%>

A: You can qualify which tabels the values you want come from:
SELECT tblPropertyInfo.* FROM tblPropertyInfo INNER JOIN tblUsers on p_CustomerID = u_ID WHERE p_Paid = 0 OR p_Enabled = 0 AND p_CustomerID <> 4

The above will select everything from tblPropertyInfo, but nothing from tblUsers
Alternatively list the properties you actually want to get back (obviously put real column names in!)
SELECT tblPropertyInfo.Id, tblUsers.p_Type, tblPropertyInfo.SomethingElse FROM tblPropertyInfo INNER JOIN tblUsers on p_CustomerID = u_ID WHERE p_Paid = 0 OR p_Enabled = 0 AND p_CustomerID <> 4

A: You could set aliases for these columns - it is better beacause potential mistakes are eliminated.
SELECT *, tbl_Users.p_Type AS users_type, tbl_PropertyInfo.p_type AS property_type FROM ...

And of course you could access these fields using aliases.


The Queen of Hearts may have been a little bit of a tyrant, but hey! She had standards. Who likes it when their roses get painted? That can't be good for the blossoms. All right, her go-to punishment just might be an extreme response for well-meaning flower graffiti but royalty is royalty and the Queen of Hearts is indeed a queen unless she's just a card . . . hmm, go ask Alice.
Your child doesn't just want to be some characterless princess. Damsel in distress just isn't her style. She wants to be an iconic monarch and if she has to be tyrannous to get things moving and shaking? So be it. Little miss Hearts has to have her nonsense stacked right and if doesn't stack up it won't be her who loses her head. Alice has to face many obstacles in Lewis Carrol's classic novel Alice's Adventures in Wonderland but the Queen of Hearts just might be the most dangerous of them all. Luckily, her temper is secretly balanced by a timid King of Hearts who quietly pardons subjects behind his queen's back.
This ensemble will make your kiddo feel queenly indeed. With an A-line skirt, velvet puffed sleeves, and puffs on the waist she will look like she stepped out of a playing card. Whether she's dressing up for the school play or trick-or-treating with Alice and the Cheshire cat she'll look right at home hollering, "Off with their heads!". Just be sure to be there to pardon her victims.


Etienne Parent [Parents] was born 1 about 1765. Etienne married 1 Elisabeth Bolduc on 05 Sep 1785 in Sainte Genevieve, Sainte Genevieve, Missouri, USA.
Elisabeth Bolduc [Parents] was born 1 on 29 Jul 1766 in Sainte Genevieve, Sainte Genevieve, Missouri, USA. Elisabeth married 2 Etienne Parent on 05 Sep 1785 in Sainte Genevieve, Sainte Genevieve, Missouri, USA.
Elisabeth was baptized 1 on 29 Jul 1766 in Sainte Genevieve, Sainte Genevieve, Missouri, USA.
F i Elizabeth Parent was born about 1789.
Louis Boisleduc Bolduc I [Parents] was born 1 about 1745. Louis married 1 Agathe Govreau on 28 Jan 1765 in Sainte Genevieve, Sainte Genevieve, Missouri, USA.
Agathe Govreau [Parents] was born 1, 2 about 1745. She died 3, 4 before 28 Jan 1775. Agathe married 1 Louis Boisleduc Bolduc I on 28 Jan 1765 in Sainte Genevieve, Sainte Genevieve, Missouri, USA.
F i Elisabeth Bolduc was born on 29 Jul 1766.
M ii Louis Boisleduc Bolduc II was born in 1768. He died before 06 Apr 1811.
M iii Etienne Boisleduc Bolduc was born on 21 Dec 1769.
Louis Bolduc 1, 2, 3, 4, 5, 6, 7, 8 was born 1 about 1803 in , , Missouri, USA. Louis married Susanne Martin on 18 Sep 1827 in , Washington, Missouri, USA.
Louis resided 1 in 1850 in District 42, Jefferson, Missouri, USA.
Susanne Martin 1, 2, 3, 4, 5, 6, 7 was born about 1808. Susanne married Louis Bolduc on 18 Sep 1827 in , Washington, Missouri, USA.
Marie Louise Bolduc II 1, 2 was born 1, 2 on 08 Jul 1828 in , Washington, Missouri, USA. She was baptized 1 on 25 Nov 1828 in Saint Joachim Catholic Church, Old Mines, Washington, Missouri, USA.
Marie resided 2 in 1850 in District 42, Jefferson, Missouri, USA.
Guillaume Bolduc 1 was born 1 on 30 Nov 1829 in , , Missouri, USA. He was baptized 1 on 01 Aug 1830 in Saint Joachim Catholic Church, Old Mines, Washington, Missouri, USA.
Etienne Louis Bolduc 1, 2 was born 1, 2 on 13 Jun 1832 in , , Missouri, USA. He was baptized 1 on 28 Jun 1832 in Saint Joachim Catholic Church, Old Mines, Washington, Missouri, USA.
Etienne resided 2 in 1850 in District 42, Jefferson, Missouri, USA. He resided 2 in 1850 in District 42, Jefferson, Missouri, USA.
Sarah Elisabeth Bolduc 1, 2 was born 1, 2 on 14 Feb 1834 in , , Missouri, USA. She was baptized 1 on 29 Jun 1834 in Saint Joachim Catholic Church, Old Mines, Washington, Missouri, USA.
Sarah resided 2 in 1850 in District 42, Jefferson, Missouri, USA.
Lucy Bolduc 1, 2 was born 1, 2 on 10 Aug 1836 in , , Missouri, USA. She was baptized 2 on 01 Dec 1836 in Saint Joachim Catholic Church, Old Mines, Washington, Missouri, USA.
Lucy resided 1 in 1850 in District 42, Jefferson, Missouri, USA.
Francois W. Bolduc 1, 2 was born 1, 2 on 06 Jul 1839 in , , Missouri, USA. He was baptized 2 on 08 Jun 1840 in Saint Joachim Catholic Church, Old Mines, Washington, Missouri, USA.
Francois resided 1 in 1850 in District 42, Jefferson, Missouri, USA.
Josephine Susan Bolduc 1, 2 was born 2, 3 on 09 Jan 1845 in , Washington, Missouri, USA. She was baptized 2 on 02 Jul 1845 in Saint Joachim Catholic Church, Old Mines, Washington, Missouri, USA.
Josephine resided 1 in 1850 in District 42, Jefferson, Missouri, USA.
Joseph Bolduc was born 1 about 1781. Joseph married Marie Anne Gagne.
Marie Anne Gagne was born 1 about 1781. Marie married Joseph Bolduc.
M i Pierre Bolduc was born about 1801.
Louis Boisleduc Bolduc I [Parents] was born 1 about 1745. Louis married 2 Marie Courtois on 28 Jan 1775 in Sainte Genevieve, Sainte Genevieve, Missouri, USA.
Marie Courtois [Parents] was born 1 about 1755. Marie married 1 Louis Boisleduc Bolduc I on 28 Jan 1775 in Sainte Genevieve, Sainte Genevieve, Missouri, USA.
Zacharia Boisleduc Bolduc was born 1 about 1725. Zacharia married Jeanne Munier Mercier.
Jeanne Munier Mercier was born 1 about 1725. Jeanne married Zacharia Boisleduc Bolduc.
M i Louis Boisleduc Bolduc I was born about 1745.
Etienne LaMarque [Parents] was born 1 about 1795. Etienne married 1 Marie Louise Bolduc on 28 Sep 1815 in Sainte Genevieve, Sainte Genevieve, Missouri, USA.
Marie Louise Bolduc [Parents] was born 1 about 1799. Marie married 1 Etienne LaMarque on 28 Sep 1815 in Sainte Genevieve, Sainte Genevieve, Missouri, USA.
Pierre Bolduc [Parents] was born 1 about 1801. Pierre married 1 Modeste Florence Langlois on 27 Feb 1821 in Sainte Genevieve, Sainte Genevieve, Missouri, USA.
Modeste Florence Langlois [Parents] was born 1 about 1801. Modeste married 1 Pierre Bolduc on 27 Feb 1821 in Sainte Genevieve, Sainte Genevieve, Missouri, USA.
Robert Johnston 1. Robert married Sarah Bolduc.
Sarah Bolduc 1. Sarah married Robert Johnston.
F i Mary Johnston was born about 1857.


Tandem Paragliding - Fly Nirvana- Paragliding in India, Paragliding holiday packages, Group adventures, Tandem Paragliding, Adventures in Kamshet.
don't have the time to learn?
The weekend rush is near. You and your friends have decided to do something adventurous. You've already tried skiing, surfing, cliff diving, river rafting, etc. This weekend you're planning for something different, something as exciting and thrilling. So you choose to go paragliding.
But unfortunately, you and your friends haven't had any prior paragliding training. You'd require a whole week to train for it.
You don't have so much time, so you settle for something less exciting. Your weekend plans are buried and poised.
Sounds like a big disappointment, doesn't it?
What if you could experience the thrill of paragliding, without having to learn it?
A tandem ride helps you savour paragliding, without you having to learn it.
Now, experience the joy of flying without having to worry about your wings.
At Nirvana Adventures we make sure you don't go home disappointed. Our tandem paragliding team will ensure that you get the experience, thrill and excitement of paragliding without having to learn it, yourself.
Let the pilot do the work while you enjoy the ride and savour the amazing experience, as you settle for nothing less than a bird's eye view of beautiful hills and long and far stretched green fields.
Actual Flight Duration will be in the range specified below.
We are located at Kamshet near Lonavala - Flying time depends on the winds and is usually early mornings and late afternoons to sunset .
Paragliding is a wind based sport and we have limited availability so ensure u confirm before you come to avoid disappointment.
No Beverages / Snacks are available at the site so carry sufficient water , appropriate sun Protection , outdoor wear and other things you may need.
If you want your In Flight HD Pictures please ask the Pilot in advance who will advise if possible and let u know of the costs for the same.
Also all the reasons Why Nirvana Adventures is your best bet for Learning Paragliding at Kamshet.
If you wish to keep in touch, do subscribe to our Paragliding Newsletter.
After all that, don't forget to Enroll for Tandem Paragliding Rides at Nirvana Adventures.


text:
The Longhouse Boutique Villa-Hotel opens in Bali
Outstanding architectural design, gourmet cuisine and five-star service in the hills of Jimbaran
A new boutique hotel and private villa concept opens its doors in the heart of Bali's Jimbaran, giving travellers the opportunity to enjoy the intimacy of luxury villa accommodation with the service of a five-star hotel.
A celebration of rich Indonesian history, The Longhouse is thoughtfully inspired by authentic Balinese culture. Elegantly perched in the hills of Jimbaran, originally a tiny fishing village and market, The Longhouse is a departure from typical Bali hotel and villa offerings; meticulously curated by its owners with the help of renowned architect Popo Danes to reflect their love of the island, the property has been developed and programmed for guests wanting to discover the lesser known side of Bali. By fusing its stunning scenery with impeccable attention to detail, The Longhouse creates an idyllic escape away from the tourist traps of Seminyak and Kuta.
The expansive property, built in 2009, has completed an extensive renovation to offer just six exclusive bedroom suites with breathtaking views over the treetops of Jimbaran. Each stylish suite is named after an Indonesian island, with distinctive interior designs and local arts handpicked by the owners from their extensive travels across the region. No two suites are the same, providing an entirely unique boutique hotel experience.
The Bali Suite is the perfect combination of rustic charm and modern convenience, where the majority of luxury furniture has been crafted from Bamboo. With a private study, courtyard garden, and private plunge pool, it provides a tropical oasis for guests wanting to decompress.
The Lombok Suite is bathed in soft earth tones like the Sasak Pottery for which the island is famous. This spacious suite is a world unto itself with a with a luxurious bathroom featuring both indoor and outdoor showers and bathtubs, and double stone basins. From the brass motif on the door, to the welcoming Urat mask, there are touches of Lombok throughout the room. A private terrace and day bed provides the ideal view of The Longhouse gardens and distant landscape.
The Sumatra Suite is evocative of the lush forests and verdant jungle of Indonesia's largest island – full of warm wood and tropical green. It's most outstanding feature is the beautiful indoor/outdoor bathroom, the interior of which is dramatically designed with black volcanic stone and wood accented by a copper sink, and the outdoor portion is a huge stone bathtub set in jungle filled greenery and orchids.
The Sumba Suite pays tribute to the people of Sumba, who have perfected the art of Ikat tapestry to an exceptionally high standard. An excellent example of Sumba Ikat forms a centre piece of the queen size canopy bed with its posts of twisted vine. The Sumba bathroom is made almost completely of pale gold onyx stone using both rough and smooth surfaces. The suite boasts a private outdoor bale, complete with daybed for guests to relax on.
Named after Indonesia's most populous island, the East and West Java Suites are accessible via the Java Hall, featuring specific batik motifs illustrated as a carving on the doors. The Java Rooms contain two super single beds that can be joined together for a Queen size bed. A long desk creates a convenient space to write and the sliding glass doors lead directly out to the garden and the charming pergola. The private terrace is perfectly positioned to enjoy the stunning view beyond.
With more than one staff per guest ratio at The Longhouse, the team of experienced professionals have been handpicked from some of the world's most prestigious hotels to ensure a holistic hospitality experience, and are on hand around the clock to cater to all guest needs. As a dedicated team, they offer a spectrum of guest services – from cooking courses in Indonesian cuisine, to local village tours, Balinese massages in the in-house spa and mixology sessions.
Offering amenities and facilities beyond that of any luxury villa, a home theatre with a selection of movies is available for guests to unwind in, a hilltop bale offers a tranquil morning yoga spot or a picturesque setting for sunset cocktails, a vast infinity pool with open air lounge is a laidback social area for guests to relax, have a drink at the bar or unwind with a book, and a stunning private lawn works as a beautiful space for celebrating special events.
Food is at the heart of The Longhouse – guests can choose to dine in their suites or join the daily meals in The Longhouse dining room. From signature homemade Indonesian recipes to western and fusion dishes, the menus change daily and are made fresh on site by a team of passionate chefs. In the evenings, guests are treated to a unique dining programme which changes each day to offer an innovative alternative to the traditional hotel restaurant experience – from garden barbecues to candlelit banquets, at The Longhouse.
Linda Nederkoon, Creator of The Longhouse, says ''We wanted to give independent travellers, couples and small groups the opportunity to experience The Longhouse without having to rent the entire villa. By introducing a boutique hotel concept, we can be flexible to all of our guest needs and ensure we raise the bar for luxury villa hospitality in Bali. We've been developing the concept for some time and are excited to be opening our doors as a boutique hotel and private villa in December''.
The Longhouse boutique hotel and private villa opened in December 2017. Guests have the option to reserve individual rooms or the entire property – lending itself equally to romantic getaways or larger group holidays and wedding parties.
Prices start from 190USD per night. Airport transfers are included. For more information, visit their website here
Tiara Nusa Estate Jalan Goa Gong, – Jimbaran, Bali 80361


text:
RIBA-hosted event raises over £100,000 for SLCT
RIBA hosted event raises over £100,000 for Stephen Lawrence Charitable Trust
Afrofuturism: a gala dinner in support of the Stephen Lawrence Charitable Trust organised by the RIBA and our President's practice, HTA, has raised over £100,000.
Ticket sales, generous donations, pledges and an auction of items including limited edition prints and artwork by the Trust's alumni raised over £100,000.
2018 marks both 20 years since the foundation of the Trust and 25 years since Stephen Lawrence's death, and the gala dinner was one of a series of events hosted by RIBA to mark this significant anniversary - celebrating all the Trust has achieved and fundraising for its future.
Stephen's dream of becoming an architect was cut cruelly short in the spring of 1993. In 1998, the Stephen Lawrence Charitable Trust was founded to support young people from disadvantaged backgrounds and give them the opportunities that he was denied.
In the last three years, the Trust's flagship Building Futures programme has supported over 250 young people from disadvantaged and under-represented backgrounds to enter careers in architecture. You can find out more about their work here.
Huge thanks go to everyone who was involved in making the evening a success.
The RIBA is committed to helping young people and broadening access to architecture, as well as supporting the Trust's aims and important work. All monies raised from this event go directly to support the work of the Trust, giving young people from disadvantaged backgrounds the inspiration and support to follow their dreams.
Donations to the anniversary appeal are still welcome.


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Kiera Allen is an American actress known for her role in the Hulu thriller Run.

Personal life
Allen was raised in New York. She is a Creative Writing student at Columbia University with the class of 2022. She uses a wheelchair for mobility.

Career
In 2014, Allen appeared in the short film Ethan & Skye. She featured in Bekah Brunstetter's off-Broadway show Girl #2 in 2017. She made her film debut in the 2020 thriller Run with Sarah Paulson, which became the most-watched original film on the streaming service. She is the second female wheelchair-using actress to star in a suspense film, following Susan Peters doing the same in 1948.

Filmography

References

External links

Living people
1997 births
21st-century American actresses
American film actresses
American stage actresses
People with paraplegia
Columbia College (New York) alumni