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U.S. General Sanchez Blasts George Bush's Handling of War
by psburton in All News, Blogosphere News, Breaking News, Government News, Iraq War, The War on Terror, US Government News, US Politics
The former commander of coalition forces in Iraq General Ricardo Sanchez offered a damming assessment of the war, Remarking American political leaders are responsible for the loss of American lives on the battlefield owing to a "lust for power."
Sanchez bluntly stated there is No concerted effort in U.S. to devise a strategy to win the war in Iraq. the recently retired three star general and coalition commander in 2003 and 2004, called the Iraq war "a nightmare with no end in sight," for which he said the Bush administration, the State Department and republican controlled Congress are to blame.
The General told a group of military reporters in Arlington, Virginia, on Friday in his opinion a comparable dereliction of duty and responsibility by military officers would mean immediate dismissal or court martial, but politicians are not held accountable. He went on to say the Iraq war plan from the start was "catastrophically flawed, unrealistically optimistic," and the administration has not provided the resources necessary for victory, which he said the military could never achieve on its own.
He then cautioned of global implications if American forces simply pull out of the country "After more than four years of fighting, America continues its desperate struggle in Iraq without any concerted effort to devise a strategy that will achieve victory in that war torn country or in the greater conflict against extremism," Sanchez stated.
Sanchez also pointed to what he said was "neglect and incompetence at the National Security Council level" which has put the U.S. military into "an intractable situation" in Iraq An NSC spokeswoman Kate Starr issued a brief response to Sanchez Friday evening: "We appreciate his service to the country. As General Petraeus and Ambassador Crocker said, there's more work to be done but progress is being made in Iraq. And that's what we're focused on now."
Sanchez, who retired in 2006, said it was his duty to obey orders and not object publicly when he was on active duty, but now that he is retired he has an obligation to speak out. "While the politicians espouse a rhetoric designed to preserve their reputations and their political power, our soldiers die," he said.
The administration, he said, has ignored messages from field commanders that warned repeatedly that "our military alone could not achieve victory" without corresponding help from the State Department.
"Our National leadership ignored the lessons of World War Two as we entered into this war and to this day continue to believe that victory can be achieved through the application of military power alone," he said.
"From a catastrophically flawed, unrealistically optimistic war plan, to the administration's latest surge strategy, this administration has failed to employ and synchronize its political, economical and military power," he said.
Sanchez said the current strategy, which included a "surge" of troops into Iraq, was "a desperate attempt by the administration that has not accepted the political and economic realities of this war and they have definitely not been able to communicate effectively that reality to the American people."
"Too often, our politicians have been distracted and they have chosen loyalty to their political parties above loyalty to the Constitution because of their lust for power," he claimed Congress failed its job of oversight. "Who will demand accountability for the failure of our national political leadership involved in the management of this war," he continued. "They have unquestionably been derelict in in the performance of their duty. In my profession, these types of leaders would be immediately relieved or court-martial ed."
Sanchez expressed pessimism about any chance of victory in Iraq without a drastic change in commitment. "Continued manipulations and adjustments to our military strategy will not achieve victory," he said. "The best we can do with this flawed approach is stave off defeat." "There is no question America is living a nightmare with no end in sight," he said.
The nightmare will not end, he said, until the partisan struggle for power in Washington ends. "National efforts to date have been corrupted by partisan politics that have prevented us from devising an effective, executable and supportable strategies," he said.
"At times, these partisan struggles have led us to political decisions that endangered the lives of our sons and daughters on the battlefield. "Overcoming this strategic failure is the first step toward achieving victory in Iraq," he said. "Without bipartisan cooperation, we are doomed to fail. There is nothing going on today in Washington that would give us hope."
1 user commented in " U.S. General Sanchez Blasts George Bush's Handling of War "
Joseph Venti said,
in October 16th, 2007 at 5:18 am
Why is it you haven't bothered to mention in this article the harsh criticism Sanchez had for the bias in the media and the severe damage they ahve done to the war effort? In his Friday address to a group of journalists, Sanchez regretted how "tactically insignificant events have become strategic defeats for America because of the tremendous power and impact of the media" and scathingly asserted that reporters "are perpetuating the corrosive partisan politics that is destroying our country and killing our service members who are at war." Sanchez also charged: "For some of you, just like some of our politicians, the truth is of little to no value if it does not fit your own pre-conceived notions, biases and agendas."
How was this covered by by the "oh so biased media"? Let's take a look. The NBC Nightly News, for instance, ran a full story Friday night on Sanchez's comments critical of Bush officials, but didn't mention what he said about the news media. CNN's Wolf Blitzer led the 7pm EDT hour of Friday's The Situation Room with how "Ricardo Sanchez says 'America is living a nightmare with no end in sight.' That's a direct quote. And he's sharply critical of U.S. strategy with stinging judgment of government officials." The critique of the media didn't come up in the segment with Pentagon reporter Jamie McIntyre. Saturday's front page New York Times article, "Ex-Commander Says Iraq Effort Is 'a Nightmare,'" ignored the media angle while front page story in Saturday's Washington Post, "Ex-Commander In Iraq Faults War Strategy," didn't refer to the scolding of the media until the very last paragraph.
Isn't it amazing just how much the liberals and the liberal media have invested in the defeat of this nation in the ongoing WOT?


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Egyptian Parliament appoints 13 new ministers in a new cabinet reshuffle
by WAYA Staff - Aug 14, 2022
The Egyptian Parliament held an emergency session on Saturday and approved a cabinet reshuffle that includes 13 new ministers. This reshuffle came in consultation with Prime Minister Mostafa Madboly, the last reshuffle was in December 2019.
President Sisi stated in a Facebook post that the reshuffle made is to "develop the government's performance in some important files which contributes to protecting the interests and capabilities of the state, and affects the services provided to the Egyptian citizen,"
The 13 ministries involved in the Egyptian Parliament reshuffle are Health, Immigration, Local Development, Higher Education, Culture, Civil Aviation, Military Production, Education, Tourism and Antiquities, Manpower, Public Sector Business, Trade and Industry, and Irrigation and Water Resources.
The new cabinet members are:
Minister of Health and Population Khaled Abdel-Ghaffar
Minister of Education Reda Hegazy
Minister of Irrigation and Water Sources Hany Sewilam
Minister of Higher Education Mohamed Ayman Ashour
Minister of Emigration and Expatriate Affairs Soha Samir
Minister of Tourism and Antiquities Ahmed Issa
Minister of Trade and Industry Ahmed Samir
Minister of Civil Aviation Mohamed Abbas Helmy
Minister of Manpower Hassan Mohamed Shehata
Minister of Culture Nevine El-Kilany
Minister of Local development Hisham Amna
Minister of the Public Business Sector Mahmoud Mostafa Esmat
Minister of Military Production Mohamed Salah El-Din
Read more: Egypt signs $130m MoU with China's Haier to build home-appliances production complex
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redpajama_set_name: RedPajamaCommonCrawl


A top Russian diplomat was found dead in his Moscow apartment Monday, just hours after Russia's Ambassador to Turkey was shot dead at an art exhibit in Ankara. Petr Polshikov, 56, was discovered with a bullet wound to the head, according to reports. The announcement came just hours after Ambassador Andrey Karlov was assassinated in Ankara. Two empty bullet shells were found in the apartment, and a gun was discovered under the sink in the bathroom, according to the UK's Evening Standard. His wife was also reportedly home at the time of the killing, but was safe in another room. Police are exploring all possibilities at the time being. Polshikov was a senior figure in the Latin American department of the Russian foreign ministry. The second Russian diplomat killed this week Petr Polshikov is finally being discussed on the news only two days after his likely assassanation in Moscow. There is something going on with Russian leadership, and of course the two assassanations of Russian leaders comes days after Obama vowed retaliation against Russia for the fake claim that Russia hacked our election. Could we possilby likely assume that the Obama CIA is killing off Russian leadership over Syria, the election, or quite possilby Obama is trying to start a war. Think about it these murders or assassanations of Russian leadership smells of CIA involvement, because when foreign leadership gets killed it really smells like CIA involvment. Question is once Putin finds out the actors behind these killings...How will he respond?


text:
Cutting water use: San Gabriel Valley cities…
Cutting water use: San Gabriel Valley cities feeling the heat
Jack Robertson stands with his conversation pit barbecue ring at his home in unincorporated East Whittier. Robertson eliminated his front lawn and also installed artificial turf.
Jack Robertson walks the boundaries of his conversation pit and barbecue ring in East Whittier. Robertson eliminated his 600-square-foot front yard lawn to build the conversation pit which is bordered with artificial turf.
By Steve Scauzillo | sscauzillo@scng.com | San Gabriel Valley Tribune
PUBLISHED: April 5, 2015 at 12:56 a.m. | UPDATED: August 30, 2017 at 7:08 a.m.
Not even a 21-sprinkler-head salute could slake the thirst of Jack Robertson's front lawn. The retired firefighter knew something about water as a weapon, but in this case, the red-clay soil kept demanding more water to keep the Kentucky Blue green.
"I found myself watering more and more as we got drier and drier in this fourth year of drought we were in," Robertson said.
So, he got rid of it. He replaced 600 square feet of grass, the sprinkler heads, the entire watering system with a 20-seat, concrete-and-brick "conversation pit" complete with a propane-fueled fire ring. On the sides he took out more grass and laid pavers to compliment his patio.
"Now, it is a good place to get people to sit around and talk, have good conversation, plus make s'mores or barbecue," said Robertson, 72, resident of East Whittier.
Robertson's drought solution may be a win-win-win because he'll conserve water, make his neighbors happy and help Brown's call for removal of 50 million square feet of lawns. But year four of California's mega-drought may bring tougher choices for cities, businesses and residents in the San Gabriel Valley, Pasadena and Whittier areas, as a new mandate from Gov. Jerry Brown calling for conserving 25 percent becomes law.
Water retailers will consider raising rates to penalize high-volume users. They face $10,000-a-day fines from the State Water Resources Control Board for going over gallons-per-person-per-day (R-GPCD) allotments. Residents who do conserve will turn on water-wasting neighbors. And businesses such as pool builders and plant growers will need to be water-wise to stay afloat.
"It is a wake-up call for how we manage our water. And it is time for a lifestyle change," said Bill Patzert, climatologist with Jet Propulsion Laboratory in La Canada Flintridge.
Scrambling to comply
When Dan Arrighi read the governor's 31-point executive order, he knew his job got that much tougher.
"It affects every water purveyor in California, from top to bottom," said Arrighi, water resources manager for the San Gabriel Valley Water Co, a private, state-regulated utility that serves 250,000 people in the San Gabriel Valley and an additional 250,000 people in its Inland Empire division serving Fontana and parts of Rancho Cucamonga and Ontario, he said.
When Brown's emergency plan goes into effect mid-May, Arrighi's company and 400 others in the state must find ways to meet a new per capita allotment. That can only come by convincing his customers to save even more water than they have been saving.
Every house will get a separate notice. Every bill will contain a reminder to conserve and list prohibitions. Rebates for low-flow toilets, shower heads and efficient dishwashers and clothes washers are being made available.
"If they are using 100 gallons per person per day, they will have to take it down to 75 gallons per person per day," he said. Suggestions include everything from not flushing the toilet unless absolutely necessary, taking shorter showers, to letting your lawns go brown this summer.
"We are all going to have to do our part to cut back," he said. However, how much is the question. At what point does the state calculate 25 percent depends on how much has already been saved and where the water purveyor is located in the state, he said.
For example, Los Angeles Department of Water and Power dropped its R-GPCD from 93.5 in June to 70.5 in January, the latest figures available from the State Water Resources Control Board. Suburban Water in La Mirada/Whittier, where Robertson gets his water, nearly halved its water consumption from 147 to 88 in that same time period.
Some water agencies serving larger lot homes may be asked to cut back more than 25 percent, state officials said; while some, like L.A., may have a smaller target. For example, Golden State Water Co./Claremont reduced from 350, one of the highest in L.A. County, to 110, still higher than many other cities. Pasadena is also high at 111 for January, up from 82 in December. San Gabriel Valley Water Co.'s R-GPCD went down to 53 in January.
At Pasadena Water and Power, its first concern is whether it can get water from Metropolitan Water District of Southern California, which buys it from the state, which gets it from Northern California and the Colorado River. If MWD raises the price of its allotments, PWP may not be able to afford its regular buy.
"They may raise the rates if you go over a certain amount. It is not that they will cut you off but if you do not meet the cut-off the water will be very, very costly," explained Shan Kwon, assistant general manager.
MWD board will meet April 14 to determine water allocations and prices. Pasadena gets 60 percent of its water from MWD, Kwon said. The city will decide whether to begin twice-a-week outdoor watering restrictions, as opposed to three times a week in summer. The one-day per week watering for winter ended April 1.
Alternative water sources
Another way to use less potable water is to treat sewage water and use it for watering golf courses, cemeteries and school yards.
San Gabriel Valley Water supplies recycled water to Rio Hondo College and Rose Hills Memorial Park. The governor's edict calls on streamlining permits for more recycled water and storm water capture. Arrighi said his company will break ground on another project next year that will provide 500 acre-feet of irrigating water to the South El Monte Civic Center and nearby parks and schools, he said. The Upper San Gabriel Valley Municipal Water District is planning a different water recycling project to help replenish the Main San Gabriel Basin aquifer.
The Pasadena Unified School District is weighing a plan to replace lawns with drought-resistant landscaping at five schools: Eliot Middle, Marshall Fundamental Secondary, Muir High, Pasadena High and Wilson Middle. The plan, which was tabled by the PUSD board last month, was estimated to cost $742,000; an additional $244,000 would come from a grant from MWD's turf removal program.
Mud Baron, project director of Muir Ranch, a garden at Muir High School in Pasadena, said he and the students already use drip irrigation and mulch to reduce water usage. But he said replacing lawns in Pasadena may be tied to bragging about social and economic status than water conservation.
"People associate lawns with economic status," he said, adding that changing outdoor watering habits "is not hard, it is a matter of will."
Steve Scauzillo | Reporter
Steve Scauzillo has been a journalist for more than 40 years, had has worked as a beat reporter, assistant city editor, Opinion Pages Editor, general assignment and transportation/environment writer. Steve loves to explore the outdoors by hiking the Angeles National Forest and is an amateur bird watcher. Steve is on the board of the San Gabriel Valley LGBTQ Center in Arcadia and a member of Rose City Church in Pasadena. He's working on a screenplay in his spare time.
sscauzillo@scng.com
Follow Steve Scauzillo	@stevscaz
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One of the more common IT headaches in medium to large sized organizations is managing mixed environments. It's not just different operating systems and software applications but also devices of various form factors, be it servers, desktops, laptops, tablets and ultra-portables, smartphones, etc.
Over the past decade, growth of BYOD and Cloud Computing has compounded the complexity. Mobile devices leave the enterprise network frequently but they still require access to IT resources. On the flip side IT would want to have control over what these devices can and cannot do outside the network. Cloud Computing extends the network well beyond physical confines of the organization. Cloud-based services and resources offered by the likes of Amazon and Rackspace have become an integral part of enterprise IT infrastructure. IT departments are constantly seeking methods and tools to optimize processes, reduce management costs and at the same time provide satisfactory levels of service.
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The politicians for capitalism are fighting each other to get your vote. They are traipsing around the country, demonstrating the skills, which they hope you will agree, show that they are fit to run capitalism for a few months or years, or whatever they decide after the election.
The leaders want us to see that they are competent to handle the weighty affairs of state. They use the election period to do that. Why the period between the elections, during which they prove that they have absolutely no ability at all to solve any major problem, is ignored by the electorate, Capitalism's Gravediggers cannot comprehend. But socialists, because we are materialists, recognize the facts as they are.
Socialists recognize that the skills exhibited by socialists just do not cut the mustard. We run analytical rings around the others, proving that we understand how capitalism functions. We show people exactly how capitalism legally robs workers at the point of production. We show that the history of capitalism proves us correct, time and time again. We show that the history of capitalism proves the reformers of capitalism — all of non-socialist political parties — wrong, time and time again. That includes those who claim to be socialist but obviously are not.
Socialists have proven, beyond a shadow of a doubt, that capitalism has not, does not, and will never be able to serve the interests of the vast majority of the population: the working class — more than 90 percent of the population. Socialists have shown why capitalism must be replaced by socialism, how it must be replaced, and why the replacement is desirable and practical.
But, as noted earlier, that is not what the electorate wants to hear.
The electorate wants proof of the necessary skills to run Canada for the capitalists. So, during the inter-election period, the capitalist party shows that it will do anything to serve the capitalist class, no matter how devastating to the working class. During the all-important election campaign the capitalist party (or the sub-sections most consider political parties: Conservative, Green, Liberal, NDP, Communist, etc.) pulls out all the stops to prove its worth.
We socialists could do those things, and prove to you that socialists are every bit as superficial as the others.
But. . . . Well we have to admit it. Socialists have a severe personality defect: intelligence.
There is no way to ignore it. We cannot pretend otherwise.
Socialists look at society and analyse it so that we clearly understand what it does, why it does it, and why it cannot work in the interests of the huge majority of the population.
We show the alternative which people just like you could build. And nobody wants to hear it.
There are thousands of excuses for not wanting to hear socialists.
Shown to be obviously false.
Liars — Know it is false.
Fools — Refuse to accept the facts.
Sleepwalkers — Can't be bothered to know anything even slightly difficult.
Human nature makes socialism impossible!
Capitalism was and is forever!
Socialists don't kiss babies to trick you into voting for socialism.
That is more true than you might think. Socialists do not want you to vote for socialism unless you understand what we are talking about, and want to do your part to build socialism and make it work.
Socialists also don't want you to vote for capitalism, unless that is what you want: exploitation, war, poverty, hatred (racial, cultural, national, sexual, religious, etc.).
On top of our bizarre dedication to understanding and fixing the problems, socialists have another mental deviance. We do not see the point in constantly voting for political parties which constantly fail to solve the problems you want solved.
Although you may be annoyed that we distracted you from the baby kissing, pancake flipping, and story telling of the "real" political parties, we hope some day you'll join us, and the world will live as one.
But, before you go back to sleep, think about this: the capitalists have to spend millions of dollars every day to trick you into buying capitalism — don't get fooled again!
Why are there no socialist candidates in this election?
Socialists do not want to get elected so that socialist MPs can try to run capitalism. Capitalism is the problem! The election of socialist MPs with a huge majority vote, is a signal that the working class is ready to replace capitalism with socialism.
Until then — speed the day — the parties of capitalism will have to run capitalism as best they can. Until you join us to build a satisfactory society, we will all have to suffer the failures of the capitalists' politicians.
The working class has made it painfully clear that it is not ready to solve the problems of capitalism. That means that people are going to vote for capitalism, no matter what we socialists prove.
When the working class starts to become conscious of its class interests there will be socialist candidates. Until then, mark your ballot: Socialism. And join us.
Some say that marking your ballot — Socialism — is spoiling your ballot. Socialists disagree. It is better to vote for what you want, and not get it, than to vote for what you don't want, and get it! Voting for capitalism is spoiling your ballot!


text:
An AI arms race and attacks on cryptocurrency among cyber security predictions for 2018
By Ian Barker
It's the time of year when industry experts like to dust off their crystal balls, examine the pattern of tea leaves in the bottom of their cups and try to predict what the coming year is going to hold.
As far as security is concerned most commentators think we can expect the increase in numbers and sophistication of attacks we've seen in 2017 to continue, but there are some new things to worry about too.
"The scope and pace of information security threats is jeopardizing the veracity and reputation of today's most reliable organizations. In 2018, we will see increased sophistication in the threat landscape with threats being personalized to their target's weak spots or metamorphosing to take account of defenses that have already been put in place," says Steve Durbin, managing director of the Information Security Forum. "These days, the stakes are higher than ever before. High level corporate secrets and critical infrastructure are regularly under attack and organizations of all sizes need to be aware of the significant trends that we forecast in the year to come."
Charl van der Walt, chief security strategy officer at SecureData says, "In 2018 we may see the damaging effects of Security Debt that has been stacking up in the form of legacy code, 3rd party libraries and dependencies, and even architectures used by companies. This has been building up for the past 30 years, and may be catastrophic if the right set of circumstances come to pass. Companies have been living on borrowed security for too long, and 2018 may the year when those debts get collected."
Cryptocurrency is expected to become a target in 2018 and this could even bring down a popular currency. "As the value of these cryptocurrencies grows, they will become much more appealing targets for cyber criminals looking to make millions. We predict that hackers will find a vulnerability severe enough to completely wipe out a popular cryptocurrency by destroying public confidence in its security," says Corey Nachreiner, CTO at WatchGuard Technologies.
Malwarebytes expects security software itself to become a target. "In 2018, cyber criminals will target and exploit more security software. By targeting trusted programs and the software and hardware supply chain, attackers can control devices and wholeheartedly manipulate users. Hackers will leverage and exploit security products, either directly subverting the agent on the endpoint, or intercepting and redirecting cloud traffic to achieve their means."
Juan Andrés Guerrero-Saade, principal security researcher at Kaspersky Lab believes we'll see more attacks on the software supply chain. "Supply chain attacks have proven to be as much of a nightmare as we had previously theorized. As advanced threat actors continue to gain access to vulnerable development companies, back-dooring of popular or regionally-popular software will become an increasingly desirable attack vector. Supply chain attacks will allow attackers to successfully gain access to multiple enterprises in target sectors while flying under the radar of system administrators and security solutions alike."
The IoT continues to be a worry too. "IoT will turn to the darkside. We will see many more and expanded attacks coming from IoT devices, both from DDoS attacks and entry points into enterprise networks," says Joe Rogalski, director of solutions engineering at eSentire. "Small and medium enterprises will continue the move to cloud more than ever but will falsely trust that their data is protected by the provider, failing to realize that the end-users and endpoint machines will be targeted to compromise the cloud resources as legitimate users."
McAfee Labs expects to see an artificial intelligence arms race developing between attackers and defenders. "Machine learning can process massive quantities of data and perform operations at great scale to detect and correct known vulnerabilities, suspicious behavior, and zero-day attacks. But adversaries will certainly employ machine learning themselves to support their attacks, learning from defensive responses, seeking to disrupt detection models, and exploiting newly discovered vulnerabilities faster than defenders can patch them."
There is some optimism surrounding technology's ability to cope, however. "In 2018, we will see a new wave of security solutions that are custom tailored to ensure healthy communications to and from our IoT devices," says Holland Berry, director of solutions architecture at Cyxtera. "I anticipate that we will see growth in modern zero-trust security architectures, such as Software Defined Perimeter, which will deliver IoT-specific border controls. These tightly controlled (and monitored, of course) borders around our devices, combined with multi-factor authentication and strong encryption, will stave off the hackers and let our coffee pots and toasters keep their day jobs."
Governments are expected to become more involved in cyber security too. SecureData's van der Walt says, "Throughout 2018 and beyond, business will accept and expect that their governments will take responsibility for national infrastructure defense, and policing in the cyber realm will become an extension of your Bobbies on the beat."
GDPR and other legislation will also have an impact. Intercede CEO and chairman, Richard Parris says, "From Equifax to Uber and Yahoo, the number of companies abusing their customers' trust grew exponentially in 2017. Consumers have had enough. Expect much greater scrutiny of these digital guardians in 2018 as individuals -- empowered by sweeping new EU privacy laws -- demand to know how their data is being secured and used. Organizations that fail to meet these rising expectations will fall by the wayside."
Have the experts got it right, or will 2018 see something new and unexpected? Let us know your thoughts in the comments.
Image credit: photousvp77/depositphotos.com
One Response to An AI arms race and attacks on cryptocurrency among cyber security predictions for 2018


Robert J. Walker has been mentioned or cited less than a dozen times throughout all the RSS channels we monitor. Especially, the channel 'Morocco World News' contains less than a dozen references to this person (or maybe different people with similar names) alone. As it's displayed on the chart below, Robert J. Walker was highly popular in September, 2015.
A capsule of Walker's experience in life.
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The Conference awards seek to reward outstanding contributions to sport and exercise sciences by BASES members. Awards are presented for research (free communication presentation and poster presentation) in student and non-student categories.
One award of £100 Human Kinetics book vouchers for the best student free communication presentation award made by a BASES student or graduate member.
The applicant must be a BASES student or graduate member.
The abstract must be the only one submitted by the applicant for that award.
The abstract must not be entered for consideration for any other Conference awards.
The award panel may choose to shortlist presentations for this award based on the scientific merit of the abstracts.
Human Kinetics - "Human Kinetics is the world's leading publisher for sport and fitness, with over 2,000 resources produced by experts in the field."
The awards will be given for excellence, reflected in the academic content, presentation and defence quality of the poster presentation.
One award of £500 (half cash/half book tokens) for the best free communication presentation demonstrating outstanding impacts in terms of reach and significance made by a BASES member.
The applicant must be a member of BASES member.
The abstract must be the only one subRoutledge/Taylor & Francis Sport and Exercise Science Impact Award submitted by the applicant for that award.
The award is applicable to free communication presentations only.
The award will be given to recognise impact of research outside of academia. Impact is defined as 'an effect on, change or benefit to the economy, society, culture, public policy or services, health, the environment or quality of life, beyond academia'.
This award will not be made in the absence of submissions of sufficient merit.
The award panel may choose to shortlist presentations for this award based on the merit of the abstracts.
Routledge is a leading international publisher of textbooks, course books, journals and research monographs in sport and exercise science.
A £500 cash prize for the best free communication presentation on sport and exercise science made by a BASES professional member at the Conference.
The applicant must be a BASES professional member.
The award will be given for excellence, reflected in the academic content, presentation and defence quality of the free communication presentation.
Sportesse - "Suppliers of resistance equipment for sports performance and functional exercise. Continuously looking to improve the effectiveness within the role it plays."
The abstract must not be entered for consideration for any other awards.
The award will be given for excellence, reflected in the academic content, presentation and defence quality of the 5 Slides in 5 Minutes free communication presentation.
One award of a Heart Rate Monitor for the best poster presentation made at the Conference made by a BASES member.
Cranlea Human Performance Ltd have been for almost 5 decades, and remain, a leading supplier and distributor of high quality Sports Performance, Health & Fitness and Medical products. We are the UK distributors for products including Woodway Treadmills, Lode Ergometers, Cortex CPET systems and many more.


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Commonwealth Heads of Government Meeting, Valletta, Malta, 25-27 November, 2005
Theme: Networking the Commonwealth for Development
Valletta Statement on Multilateral Trade
Malta Declaration on Networking the Commonwealth
Gozo Statement on Vulnerable Small States
The Malta Communiqué
Commonwealth Heads of Government Meeting, Kampala, Uganda. 23-25 November 2007
Theme: Transforming Societies to Achieve Political, Economic and Human Development
Kampala Declaration on Transforming Societies to Achieve Political, Economic and Human Development
The Kampala Communique
Munyonyo Statement on Respect and Understanding
Lake Victoria Commonwealth Climate Change Action Plan
Commonwealth Heads of Government Meeting, Port of Spain, Trinidad and Tobago. 27 - 29 November 2009
Theme: Partnering for a more Equitable and Sustainable Future
Trinidad and Tobago Affirmation on Commonwealth Values and Principles
Port of Spain Climate Change Consensus: The Commonwealth Climate Change Declaration
The Declaration of Port of Spain: Partnering for a More Equitable and Sustainable Future
A Declaration on Young People: Investing in Young People
Statement on Commonwealth action to combat non-communicable diseases
Final Communiqué
Commonwealth Heads of Government Meeting, Colombo, Sri Lanka. 15 - 17 November 2013
Theme: Growth with Equity; Inclusive Development
Colombo Communique
Colombo Declaration on Sustainable, Inclusive and Equitable Development
Kotte Statement on International Trade and Investment
Young People at the Centre of Sustainable and Inclusive Development: The Magampura Declaration of Commitment to Young People
Commonwealth Heads of Government Meeting, Valetta, Malta. 27-29 November 2015
Theme: Adding Global Value
Commonwealth Heads of Government Leaders' Statement
Commonwealth Leaders' Statement of Climate Action
Final Communique
Annex 1: Commonwealth Ministerial Meeting Statements
Annex 2: Submissions from Commonwealth accredited organisations
Commonwealth Women's Forum Statement
Commonwealth Business Forum Statement
Commonwealth Youth Forum Statement
Commonwealth People's Forum Statement
Marlborough House becomes Commonwealth centre
Head of the Commonwealth HM Queen Elizabeth II places Marlborough House in London, UK, at the disposal of the British Government as a Commonwealth centre.
The Gambia withdraws from the Commonwealth
Zimbabwe withdraws from the Commonwealth
Following the CHOGM Statement on Zimbabwe, the Government of Zimbabwe withdrew from the Commonwealth.
Zimbabwe is suspended from the councils of the Commonwealth
Zimbabwe, which had been a member since independence in April 1980, is suspended from Commonwealth councils in March 2002, following the presidential election, which was marred by a high level of politically motivated violence and during which the conditions did not adequately allow for a free expression of will by the electors.
Pakistan suspension lifted
Pakistan's suspension from the councils of the Commonwealth in 1999 is lifted.


The U.S. Environmental Protection Agency has proposed the Clean Air Interstate Rule (CAIR) to drastically reduce emissions from electric generating units (EGU) in 28 states in an effort to meet stringent new ozone and particulate matter air standards. The EPA asserts that such emissions reductions would result from the CAIR rulemaking and would help the states in making substantial progress toward meeting the goals and requirements of the Clean Air Act regional haze rule. The EPA also requests of the states whether Best Available Retrofit Technology (BART) requirements for the EGU sector should be eliminated in states affected by CAIR.
Reductions of Sulfur Dioxide (SO2) from EGU are larger from the CAIR than from those facilities subject to BART (online between 1962-77), and EPA's SO2 targets in the CAIR explicitly balance cost and air quality benefits, similar to the intent of Section 169A BART analysis. Such analysis preformed by certain visibility Regional Planning Organizations shows that the CAIR will satisfy "reasonable progress" and BART requirements for the CAA Regional Haze Rule.
Additionally, technologies currently used to control sulfur dioxide, nitrogen oxide and particulate matter also reduce mercury emissions. EPA is currently developing regulations to further reduce mercury emissions and is considering two approaches: Maximum Achievable Control Technology (MACT) and a National Cap & Trade Rule. The Cap & Trade's two-phase emissions reduction program yields more reductions (70 percent) at a lower cost and allows time for promising mercury emissions reduction technologies to be fully developed and proven. Most importantly, the Rule allows for each state to decide whether to opt into the trading program or regulate mercury by specific facility-by-facility basis.
The Southern Legislative Conference of The Council of State Governments supports the assumption that the stringent reductions required by the CAIR meet or exceed the reductions required by BART and will lead to "reasonable progress" in national visibility goals. Additionally, the Southern Legislative Conference urges EPA to adopt a National Cap & Trade program for further mercury emission reductions. The proposed Cap & Trade program caps mercury emissions and is more effective than EPA's MACT proposal in limiting mercury depositions.
Furthermore, the Southern Legislative Conference of The Council of State Governments urges that copies of this policy position be forwarded to the president of the United States; leaders in the U. S. House of Representatives and U. S. Senate; members of the Southern congressional delegation; secretary of the U. S. Department of Energy; and governors of the 16-member states of the Southern Legislative Conference.


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JEGS NHRA NORTHERN SPORTSnationals – Event Info
by Admin | Sep 19, 2012 | Uncategorized
WHAT: Eighth annual JEGS NHRA NORTHERN SPORTSnationals, a national event exclusively for NHRA Sportsman competitors in the NHRA Lucas Oil Drag Racing Series. Sportsman competitors in eight categories will be featured in competition, while five of those categories will earn points leading to 2012 NHRA Lucas Oil Drag Racing Series national championships. Featured NHRA Lucas Oil Series categories include Comp Eliminator, Super Stock, Stock, Super Comp, Super Gas and Super Street. The Top Dragster and Top Sportsman classes will also run at the event.
WHERE: National Trail Raceway, Hebron, Ohio. 2650 National Road, SW, Hebron; approximately 20 miles east of Columbus on old U.S. Highway 40, one mile north of Interstate 70 at the Kirkersville exit. From Columbus, take I-70 to Highway 158 north and follow the signs, or take I-70 to Highway 37 north to U.S. Highway 40 and follow the signs.
WHEN: Friday through Sunday, September 21-23, 2012.
PURSE: Posted purse of nearly $65,000, plus over $300,000 in contingency postings.
FRIDAY, Sept. 21-Qualifying and time trials, 10 a.m.
TOP DRAGSTER/TOP SPORTSMAN/COMP ELIMINATOR QUALIFYING at 4 p.m.
SATURDAY, Sept. 22 — Qualifying and time trials, 8 a.m.
STOCK CLASS ELIMINATIONS at 11 a.m.
SUPER STOCK CLASS ELIMINATIONS at noon.
Moser Sportsman Shootout at 1 p.m.
TOP DRAGSTER QUALIFYING at 1:30 and 4:30 p.m.
TOP DRAGSTER JEGS SHOOTOUT at 2 p.m.
TOP SPORTSMAN QUALIFYING at 2:30 and 5 p.m.
COMP ELIMINATOR QUALIFYING at 3 and 5:30 p.m.
SUNDAY, Sept. 23 –
FINAL ELIMINATIONS begin at 8 a.m.
JR. DRAGSTER TIME TRIALS at 10:30 a.m.
COMP ELIMINATOR/TOP DRAGSTER/ TOP SPORTSMAN round 1 begins at 11 a.m.
SPEACIAL AWARDS CEREMONY
WINNER'S CIRCLE at 5 p.m.
SPECIAL EVENTS: Stock/Super Stock Class Racing, Top Dragster JEGS Shootout and Moser Sportsman Shootout – Saturday.
TICKETS: For tickets contact National Trail Raceway, (740) 928-5706 or visit www.NationalTrailRaceway.com.
GENERAL ADMISSION (includes pit pass) – Friday: Adult, $15, Children (6-12), $5; Saturday: Adult, $20, Children (6-12), $5; Sunday: Adult, $20, Children (6-12), $5; Children 5 and under, free with a paid adult.
DEFENDING WINNERS: Jason Coan (Comp); Jeremy Duncan (Super Stock); Steve Dziorny (Stock); Phil Smida (Super Comp); Rob Moser (Super Gas); Scotty Renscheld (Super Street); Curt Fredrich (Top Sportsman); Ricky Adkins(Top Dragster)
ABOUT THE TRACK: National Trail Raceway started out as a 320-acre facility built by Clark Rader Sr., along with sons Clark Jr. and Ben, in the fall of 1963. At that time it was the fifth largest of its kind in the United States. In 1972 the Rader family expanded and improved the facility and allowing them to play host for the first time to the Springnationals.
In 1996, the NHRA purchased the track, bringing an end to the Rader era. NHRA has made significant improvements to the historic facility including the addition of the three-level timing tower and corporate suites, a TV production area, asphalt-covered pit areas and staging lanes, concrete guard walls that run the entire length of the racing surface and an extensive drainage system to control water runoff.
Eric Lotz, NHRA Field Marketing, (626) 250-2287, office; (626) 688-8646, cell phone; elotz@nhra.com
Jim Layton, National Trail Raceway, (740) 928-5706; jlayton@nhra.com


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Quanta Computer ships 3.8 million notebooks for the month of March
March saw a sharp 65 percent increase in month-to-month notebook shipments for the world's largest original design manufacturer.
by Alexander Fagot/ Allen Ngo, 2016/04/13
According to DigiTimes, Taiwanese notebook manufacturer Quanta Computer Inc. has reportedly shipped 3.8 million units for the month of March to represent a 65 percent increase over February. Quanta Computer is one of the largest manufacturers of notebooks in the world with well-known clients including Apple, HP, and Dell. Other smaller ODMs like Compal Electronics, Inventec, and Wistron have also recorded an increase in notebook shipments by about 30 percent during the same period. Nonetheless, shipments for the month of March are down 6.08 percent year-over-year.
Leading analysts are predicting another flat year for notebooks due to a variety of factors including fluctuating currency values, stagnant demand, and the fact that most existing Windows notebooks are eligible for free upgrades to Windows 10. Nonetheless, market observers are expecting increase revenues for Quanta Computer as Apple readies its lineup of 13-inch and 15-inch MacBooks for the end of the year.
PC shipments are expected to shrink while the niche PC gaming market may be resisting the general trend for the next few years due to the availability of VR headsets and other high-end peripherals. Such demanding devices are very taxing on the hardware and are predicted to boost sales of Nvidia and enthusiast computer components.
www.digitimes.com/news/a20160412PD203.html
Lenovo overtakes HP as world's largest notebook manufacturer News @ 05/13/2016
Worldwide semiconductor sales down 2.3 percent YoY News @ 04/09/2016
Worldwide smartphone shipments to grow by just 7 percent by end of 2016 News @ 04/01/2016
Wearables market up 172 percent thanks to fitness trackers and the Apple Watch News @ 02/26/2016
Notebook shipments down 6.3 percent worldwide News @ 02/17/2016
Wearables market expected to rise 18.4 percent by end of 2016 News @ 02/03/2016
Sony Xperia sales down 15 percent as of Q4 2015 News @ 01/31/2016
Samsung Galaxy Tab S2 with Snapdrag...
BungBungame Kalos 2 launches in Japan
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 04 > Quanta Computer ships 3.8 million notebooks for the month of March
Alexander Fagot/ Allen Ngo, 2016-04-13 (Update: 2016-04-13)
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.


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Justice for the victims of genocide – What are we still waiting for?
Published on 17 Oct 2016 08 Feb 2018
2 years ago, in August 2014, ISIS massacred thousands of Yazidis in Sinjar, Iraq. Just recently Amal Clooney drew the UN General Assembly's attention to this tragic anniversary. In just one day thousands were killed or abducted; tens of thousands were forced to flee. Reportedly, more than 3,200 Yazidi women and children have been held in captivity since. This statistic is yet another reminder that two years after ISIS unleashed its genocidal campaign against Christians, Yazidis, and other religious minorities, the terrorist group has not been stopped and continues to commit atrocities in the Middle East and beyond.
While military and humanitarian actions have been deployed and are ongoing, the question of impunity remains. As time goes by, it becomes worryingly clear that neither the UN Security Council nor the International Criminal Court seem to be willing to take necessary steps and bring the perpetrators of genocide to justice. This is not a minor issue. The victims of genocide deserve for their plight to be taken seriously and their torturers prosecuted. No one should be allowed to return to their 'normal' lives after attempting to extinguish an entire culture.
Neither the UN Security Council nor the International Criminal Court seem to be willing to bring the perpetrators of genocide to justice
Since 2014 the situation has worsened dramatically. Despite recent set-backs, ISIS has established its so-called caliphate in many regions of Syria and Iraq. The death toll and the humanitarian crisis have reached unprecedented levels. In response, the UK, the US, the Russian Federation, and others have deployed military intervention.
Given the current realities of the situation in Syria and Iraq, the international community should renew its efforts to have the UN Security Council refer the situation in Syria and Iraq to the International Criminal Court or establish an ad-hoc criminal tribunal with ISIS and its affiliates being the exclusive target. When France tried to table a resolution concerning Syria in 2014, it failed to pass. An intervention solely aimed at ISIS as a non-state actor could be more successful.
But why must the UN Security Council play such a leading role? The Rome Statute suggests that the Prosecutor of the International Criminal Court could actually initiate investigations into the genocidal acts in the Middle East without a referral from the Security Council. On 8 April 2015, however, the Prosecutor concluded that the jurisdictional basis for opening an examination were too 'narrow'. The Prosecutor should re-evaluate this stance and take into consideration further information about crimes committed by foreign fighters in the Middle East. The UN Special Rapporteur on Minority Issues has recently urged the Prosecutor to reinitiate preliminary examinations of crimes committed by foreign fighters in Iraq.
Despite these options, the surest method we currently have for bringing justice to the victims of Genocide in the Middle East is a resolution from the UN Security Council, targeting ISIS exclusively. Unfortunately, the Security Council Report's July 2016 update on the situation in Iraq indicated that some Council members feel that 'such a selective approach' could set a 'highly problematic' precedent. The update did not, however, specify what exactly was so 'highly problematic' about condemning ISIS atrocities as genocide.
The concerns expressed by some Council members probably refer to the ever-present intention to address the situation in the Middle East in general, but without distinguishing between State and non-State actors. Exclusively targeting ISIS could shift the focus from other wrongdoers, and thus ignore, for example, the atrocities committed by the Syrian government during the Syrian Civil War.
While such a comprehensive approach appears sensible, it also means stagnation. Between 2011 and 2014 the UN Security Council considered the situation in Syria in at least four draft resolutions. All four resolutions were focused on the atrocities committed during the Syrian Civil War, including those committed by the Assad regime. All four draft resolutions were vetoed. While the failure to adopt these draft resolutions may appear to be simple political maneuvering, some background may shed light on the gravity of this failure.
In the four months between the first draft resolution and the second, the approximate death toll of the Syrian Civil War rose from 3,000 to 7,500. Five months later when the third draft resolution was rejected, the death toll of the Syrian Civil War stood at 13,000. When Russia and China vetoed the fourth resolution it was estimated that at least 150,000 people had been killed during the Syrian Civil War. Despite the fact that between 2012 and 2014 the death toll increased tenfold, the political stalemate continues. Today, the death toll has reached 470,000 in Syria alone. This number comprises the atrocities of all parties involved in the ongoing Syrian Civil War, Assad's regime, ISIS, and others.
While the above examples do not refer to the ISIS atrocities exclusively, Syria provides a stark example of how turning a blind eye to atrocities allows genocide to occur. In fact, ISIS thrived on the back of the ongoing Syrian Civil War. This demonstrates that any attempt to include Syria in the next resolution is likely to fail.
Perhaps what is needed is the creation of a new mechanism to investigate and prosecute non-State actors like ISIS. ISIS is an influential international terrorist group: from Belgium to France, from Iraq to Syria, from Libya to Egypt. It is one of the most severe threats to international peace and security in the 21st century—a threat that requires action by the UN Security Council.
ISIS is not the only non-State actor that could be prosecuted by such a mechanism. The new mechanism could be used to investigate and prosecute all non-State actors perpetrating genocide, crimes against humanity, and war crimes. Such a mechanism may be the much-needed response to increasing international terrorism.
Recent years have witnessed the emergence of powerful terrorist groups, notably ISIS in the Middle East, and Boko Haram in West Africa. Despite various steps taken to combat them, these terrorist groups continue unabated by any effective deterrence or punishment.
In the absence of a referral of ISIS to the International Criminal Court, the creation of an international criminal tribunal for international terrorism may be this solution. The tribunal could be established as a subsidiary body to the UN Security Council and have a mandate to respond to atrocities committed by terrorist networks. The statute establishing the tribunal could define international terrorism and the crimes falling within its jurisdiction.
Such a tribunal could address jurisdictional deficiencies that currently allow terrorist organisations like ISIS to be shielded by outdated legal definitions and to elude accountability for genocide, crimes against humanity, and war crimes.
*Ewelina Ochab is an international expert on the issue of genocide and legal counsel for ADF International based in Vienna. Her book on this issue is called "Never Again" and available online.
La UE debe mostrar un compromiso real con la libertad religiosa
La Unión Europea presentó sus 'Directrices de la UE sobre promoción y protección de la libertad de religión o creencias' hace seis años. Pero, ¿las ha respaldado realmente la...
Pakistani converts facing deportation in the Netherlands at real risk of persecution
STRASBOURG (17 July 2019) – Recently, ADF International submitted an intervention in T.M. and S.Y.M. v. the Netherlands at the European Court of Human Rights. A Pakistani Christian couple...
Christians most persecuted religious group in the world
LONDON (15 July 2019) – Today, the "Bishop of Truro's Independent Review for the Foreign Secretary of FCO Support for Persecuted Christians" was presented. It included an extensive review...


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What Your Customers Say vs. What They Mean
Posted on July 20, 2017 Written by Paula Brewers
Have you ever talked to a customer who didn't quite say what they mean? Talking to your customers can occasionally be as much like translating as it is like listening to their instructions. Here are eleven things your customers might be saying, and what they really mean.
Disclaimer: This is just for fun. We love our customers, and we know you appreciate your customers, too.
What Customers Say: "Make it look more luxurious…"
What Customers Mean: "I want this to be shinier."
What Customers Say: "I just have a small adjustment."What Customers Mean: "I just checked that proof you sent me, and finally noticed a typo that needs to get fixed. It's entirely possible that you've already sent the order to press." What Customers Might Also Mean: "I'm totally changing this print order. I might also need to get a quote for a special ordered stock."
What Customers Say: "I'm on a tight budget."
What Customers Mean: "My wish list is much bigger than my budget; can you adjust that pricing a little bit for me?"
What Customers Say: "I'm looking to update my print collateral."
What Customers Mean: "I want to look at everything you offer, just in case, but I'll probably end up ordering the exact same design on a slightly different stock."
What Customers Say: "It's such a shame that you have to work on holidays."
What Customers Mean: "I'm so glad you're open, because this is the only day off I have this week and I've got an order that really needs to get placed."
What Customers Say: "Can you make the logo a little bigger?"</strong >What Customers Mean: "Can you make the logo a lot bigger?"
What Customers Say: "I like that idea, but…"
What Customers Mean: "I don't actually like that idea all that much; please show me something totally different."
What Customers Say: "What's the turnaround time on that?"
What Customers Mean: "I meant to place this order weeks ago and now I'm in a time crunch. I'm going to need you to call your printer to see if you can get this printed ASAP."
What Customers Say: "I definitely need [product]."
What Customers Mean: "I know I have a problem, and [product] is the best solution I could think of."
What Customers Say: "What time do you close?"
What Customers Mean: "I'm going to call 5 minutes before you need to close with a complicated question."
What Customers Say: "I'll know what I want when I see it."
What Customers Mean: "I have no idea what I'm looking for, but I've got strong opinions about everything else."
Do your customers ever have requests that you need to translate? We'd love to hear more about it in the comments below.
From some
or our friends!


It's always good to pick up comics before they 'become hot' and soar in value.
Quite often you'll find that when news breaks that a comic is being turned into TV show or movie there is a scramble for key issues.
Later this year Netflix will start another new show hot on the heels of the fantastic Daredevil.
Jessica Jones is a former super hero who opens up a detective agency when her super hero career ends.
Books like #1 (first appearance) and #24 (Purple Man story) have seen a massive spike in value however two books that should have room to become popular and grow are Alias issues #22 and #23 where we see the origin of Jessica Jones.
Equally if they don't you've got a fantastic read on your hands!
The show isn't too far away and given what a fantastic job Netflix did with Daredevil I'm excited to see how this pans out!


Drove 80 miles to do a consultation with a church who feels ready for the next stage. They've done a real estate review of their properties, morale, finances, and attendance are up, and they're ready to start conversations about what's next.
Drove home (another 2 hours in the car) to finish emails for the day.
My space at work is a cubicle in an open floor plan – it's not conducive to video conversations or phone calls so I tend to work remotely. As long as I have a desk to spread out on, my laptop, earphones, and my phone, I'm good to go.
Honestly? Stretching. This work, unlike local church life, has shifted me into a sedentary life style.
Our bodies aren't designed to just sit and in my 30s I'm feeling the ache after an hour.
Working remotely. I love it and it can really hamper visibility in a new work environment; people don't feel like I'm around, so it makes it easier to discount or be ignorant of the work I do.
Developing trainings for folks, clergy and church leaders, built on the framework of faith-based community organizing.
Picking up on themes in people's work and mirroring it back to them.
Clarity allows people to stay grounded in what's real – and when people are creating new places for new people, they can succumb to delusion or depression. The work can create isolation which can lead to either living in a grandiose vision of what could be or doubting the good work and connection already done – the reality is often somewhere in the middle. When in our conversations and shared learning times, I can help a person hear what's true, that nothing is all good and all bad; joy springs up.


Posted on November 22nd, 2017 James in Taylor Herring News,Taylor Herring PR.
London, UK – Monday 20th November, 2017: TV history is to be made with the screening of a head-spinning new Samsung ad which will be the longest single shot commercial ever screened in the UK – featuring nothing but a washing machine cycle.
At three minutes and 20 seconds long, and preceded by a bespoke Channel 4 branded introduction, the advert will fill an entire ad break when it is aired during Friday night smash hit show Gogglebox on November 24.
The film, developed and directed by creative agency Taylor Herring and produced by PackHorse Productions promises to be one of the most hypnotic ads ever screened featuring a 200 second long cross section of a family wash immersed in suds as it spins through a cycle.
The ad, which marks the launch of Samsung's new QuickDrive™ washing machine, taps into the popularity of "slow TV" which has captured a cult audience who revel in the quirky joys of watching the world pass by in real-time on their screens, basking in the full, unedited glory.
The creative – 'QuickDrive™ Interlude' was inspired by the golden days of the celebrated TV "interlude" series of the 1950s, which most famously featured a rotating potter's wheel to cover for gaps in programmes or when there was some sort of technical problem. Other films, which were beloved by a generation, included a ploughman driving his horses across a field and a kitten with a ball of string.
QuickDrive™ Interlude will launch with the hashtag #LifesTooShort to emphasise the valuable time wasted as we wait for long washing cycles to end. Newly commissioned research from Samsung reveals that the average British adult will spend 1,481 hours watching the washing spin, which adds up to 61 days across a lifetime. In that time they could learn an instrument such as piano or trumpet to Grade 5 or become fluent in a new language.
Using the latest technology, Samsung QuickDrive™ cuts laundry time by half2 without compromising on performance. It adds a new dimension to washing by not only moving clothes up and down with the churning motion of the drum, but a plate at the rear also adds a back and forth movement to wash more effectively. QuickDrive™ also includes the innovative AddWash™ feature, enabling additional items of clothing to be added during the cycle3.
Viewers of a certain age will recognise the accompanying music as the theme tune to "the gallery" on BBC1's 70s children's show Vision On, which featured the late TV artist Tony Hart. The track Left Bank Two, recorded by The Noveltones, was later revived for another kids' show SMart in the Noughties and it has become something of a turn-to tongue-in-cheek soundbed to soundtrack a humdrum scene on TV.
Samsung is supporting the advert with a full PR campaign including a unique tie up with the show. GoggleBox personalities will elevate the online conversation around the advert with tweets during the commercial, seeding the content to their followers.
Gogglebox currently attracts an average overnight audience of 2.8 million viewers per episode and a 14.4% share of the viewing audience on Fridays from 9-10pm.