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Food Active launches the 8-Point Policy Call for the North of England
Home > Latest News > Food Active launches the 8-Point Policy Call for the North of England
28 Jan 2021 Food Active launches the 8-Point Policy Call for the North of England
Posted at 12:47h in Latest News, Obesity	by	Beth Bradshaw
Today we launched our new 8-Point Policy Call at the #FACONF – a set of ambitious policies that focus specifically on healthy weight and inequalities in the North of England.
Background to the Policy Call
In their November 2020 report 'COVID-19 and the Northern Powerhouse: Tackling inequalities for health and productivity', Professor Clare Bambra and colleagues argue that existing inequalities have left the North more vulnerable to the impact of the pandemic, with both the economy and people's health suffering disproportionately when compared to other regions. The fact that these regional inequalities persist even after the researchers accounted for deprivation and other known social determinants, highlights other factors at play.
In 'Build Back Fairer: The COVID-19 Marmot Review', Professor Sir Michael Marmot warns that we have a generation of children and young people at risk of worsening health and having shorter lives following the COVID-19 pandemic, with lack of social cohesion and joined-up working likely to exacerbate the problem. Marmot supports the findings by Bambra and colleagues demonstrating that the more deprived the local authority, the higher the COVID-19 death rate, with North of England worst hit. This also mirrors the pre-pandemic widening of health and social inequalities between regions.
The UK Government's latest Obesity Strategy published in July 2020 can be seen as a direct response to the links between obesity and poor COVID outcomes. Whilst progressive policies are being driven forward nationally through the strategy, Food Active argues that there needs to be a set of specific policies promoting healthy weight for the North of England as a means to start levelling disparities between the North and South.
At the #FACONF, we launched a set of 8 ambitious policies that focus specifically on healthy weight and inequalities in the North of England. As part of this piece of work, we will be seeking support for these policies from stakeholders across the region, including those from: Local Authorities, NHS organisations, the voluntary and faith sectors, transport providers, business sector, local and regional media, academics and education settings. Through this engagement, we will continue to consult and finalise the policy calls, and identify key stakeholders to be part of a working group with representation across all regions of the North to help drive the project forward.
The aim will then to be present the policy call to Metro Mayors and political leaders across the North of England and gain further support.
Check out the Policy Calls here
Interested in being part of this work?
Ahead of sharing this policy call with Metro Mayors and political leaders across the region, we are keen to engage organisations as 'named supporters' that will feature as part of an annex to the policy call's briefing document.
Are you a local authority, NHS trust, voluntary and faith organisation, transport provider, business, academic and school residing in the North of England? Would you like to be part of this important piece of work, working to level up the North of England and address inequalities and healthy weight across the region? If so, please click on the button below to register your interest.
We will be in contact again with stakeholder organisations in the early part of Spring 2021 to determine levels of support. Through our engagement with stakeholders, we will seek further consultation on the policy calls – therefore please note they may be subject to some small changes during this process. We hope you can join us in our ambition to reduce levels of overweight, obesity and health inequalities in the North of England through this programme of work.
Register your interest here!


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Stora Angjärv är en sjö i Finland. Den ligger i kommunen Pedersöre i landskapet Österbotten, i den centrala delen av landet,  km norr om huvudstaden Helsingfors. Stora Angjärv ligger  meter över havet. Arean är  hektar och strandlinjen är  kilometer lång. Sjön   I omgivningarna runt Stora Angjärv växer i huvudsak blandskog. Den sträcker sig 1,4 kilometer i nord-sydlig riktning, och 1,2 kilometer i öst-västlig riktning.

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Insjöar i Österbotten
Pedersöres natur

redpajama_set_name: RedPajamaWikipedia


We are an accredited organization that is engaged in offering highly effective Cockroch ControlGel Services.
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Tofu is marinated in soy sauce and bakes while the remainder of the stir fry comes together, so you can have a full meal in just 30 minutes! A rainbow of veggies - red cabbage, jalapeños, onions, bean sprouts, water chestnuts, and cilantro - packs a ton of flavor and nutrition into this quick dish.
I... I have a confession to make.
Despite my big talk of my 'consulting job' and 'salary' and 'great life in DC,' I have moved back home with my parents in the good ol 'burbs of Vienna, VA. Please be nicer to me than the Tinder boys are.
The thing is, I'm funemployed* until late March, and paying rent for the month of February was not going to do great things to my bank account. So I found a girl to take over my lease, packed my bags, and drove out to my parents' place. A month rent-free, without utilities, and with free groceries? What more could I ask for!
*Can autocorrect PLEASE stop changing this to 'Unemployed'? It sounds so much better when you add the 'fun'!
Upon my return home, my sweet mother immediately greeted me with a sink full of dirty dishes and a chair overrun with unfolded sheets. Okay, fair, I probably should do my part if they're letting me stay there at the ripe age of 23. I watched Corinne release the crazy on The Bachelor as a scrubbed and rinsed away, and then finally settled into my childhood bed with a very full mug** of wine. Three hours into living at home and I was already itching to throw in the towel and live on the streets.
**My parents also don't drink, and their vintage wine glasses have all developed a 30-year-old film that tastes like a combination of rat feces and dust mites. Mugs it is!
Fast forward to yesterday afternoon, when I was developing this recipe. I needed soy sauce. A very common condiment - there are 4 bottles of it back in my rowhouse - but nowhere to be found in the vast expanses of the fridge, the condiment cabinet, the upstairs pantry, the downstairs pantry... must I go on?
So I sought out mother (watching reruns of 'America's Got Talent' in her bedroom, softly crying 'they're so talented' into a knockoff designer handkerchief, staring wistfully at my 6th grade 'Best Singer' trophy) and asked her where she was hiding the goods.
Mom: We have those little packets!
J: Do you have not those little packets? Don't you guys ever make Asian food?
Mom: Oh honey, don't be silly, your dad and I don't cook!
So, long story short, the only soy sauce I had available to make this stir fry was 3 packets. So I'm giving you measurements in packet form. Happy cooking, readers!
First up, the tofu! Whisk together your soy sauce and olive oil, dice your tofu up into bite-sized cubes, and combine. Preheat oven to 400F, and let the tofu marinate while the oven heats up.
Once the oven is ready, spread the tofu out on a baking sheet lined with aluminum foil and sprayed, and pop in the oven for 30 minutes. While the tofu is baking, get started on the stir fry!
In a small bowl, whisk together your lime juice, soy sauce, rice vinegar, brown sugar, and cornstarch, and set aside.
In a large skillet, heat olive oil over medium heat. Add your garlic, onion, jalapeño, and water chestnuts. Sauté until onions are translucent and water chestnuts are warmed through, then add the bean sprouts and sauté another 2 minutes. Transfer to a separate bowl and return skillet to stove.
Add your red cabbage to the skillet and let cook on medium for 6 minutes, stirring once every minute. Once your cabbage starts to get tender, add the stir fry sauce and bring it to a boil, stirring well to fully coat the cabbage.
Once the sauce has thickened and the cabbage is well-coated, add the bean sprout mixture and mix well. Add the tofu once it is done cooking, garnish with whatever you want - I chose cilantro and peanuts - and serve!
SOOOO GOOD, GUYS. Now, I'm off to the grocery store to buy a BOTTLE of soy sauce. Adulthood. Ta ta!


Getting a haircut can be a daunting task at times, especially if you're forced into unfamiliar follicle territory with the prospect of finding a new barber. It's funny, but people often place a inordinate weight on their hair and getting it cut, but the fact of the matter is unless you're considering chopping off your lengthy headbanger locks for a military-issue buzz cut it's going to grow back before you know it. Still, a great haircut is one of the small, but indispensable pleasures of life, so to help you out we've assembled a simple list to help you get the best trim for your money.
If you're passing by a shop that's empty most of the time, it's not a good sign. Sure, it might provide the convenience of right-here, right-now service, but it's probably going to result in a cut that you're going to need to hide under a cap for a few weeks.
If you see a guy with a haircut you like, ask him where he got it. We know that may sound like a strange prospect to some, but we're proponents of guys actually talking to each other about style and grooming. Enough with awkward stoicism; he's not going to accost you complimenting his cut, and it's a simple way of finding a new shop to try.
A decent men's haircut (for relatively short, classic styles) should cost you between $20-40 in most cases. Of course, this changes slightly depending on the city, and even the neighborhood you're in, but a man shouldn't have to choose between paying his rent or growing dreadlocks.
A good way to ensure you're not overpaying for a cut is to a barber. This article is titled 'How to find a quality Barber' for the specific reason that a salon probably isn't where you need to go. Unless you're getting layered highlights – if you are, consult a calendar cause you're in the wrong decade – all you need is a man who's skilled with scissors. Okay a beer is a nice touch, but Tahitian cucumber water or scalp massages aren't. Cost isn't always reflected in your cut, but more likely in that alpaca leather couch in the waiting area.
You should never feel rushed by a barber.
If you notice a barber pushing through clients before you, and feel like he's going to give you the same bum-rush treatment, don't be afraid to just make an excuse and get out of there (a fake phone-call works wonders). Yes, it's not the ideal reaction, but a rushed cut or a surly barber is something no man shouldn't have to pay for.
A good barber should be attentive, interested, and engaged: asking you what you want, and taking the time to confirm the details or suggest new options. It's kind of like dancing, except one partner has sharp implements at their disposal.
If you're not crazy about your cut when you walk out the door, remember that barber's will cut your hair to maximize your value, so it will be about a week before it has a chance to grow-out and take it's shape. Unless he has clearly done a complete hack-job, tip him fairly, and wait to see the true results of his skill emerge in time.
If you're getting a haircut within a week of a specific function or event, ask the barber to cut it to look a little grown in and more natural. Ideally though, you should time your cut a week or so before an event in order to look your best. If the haircut never ends up meeting your standards, you don't have to return.
We'll keep this simple, because that's what your barbershop experience should be.
This entry was posted in Grooming, Hair, Howto, Misc and tagged fall. Bookmark the permalink.


Senator Tom Cotton reacted to the Iranian seizure of two U.S. Navy boats and 10 sailors by tearing into President Obama on CNN tonight.
The U.S. government is saying it was a mechanical failure on the part of the boats and Iran will let them go, but Cotton isn't so sure, remarking on the timing as anything but coincidental.
He called it "humiliating" for the United States, which is exactly what Cotton believes the ayatollahs want. He said they are trying to get "maximum leverage and inflict massive humiliation" on the United States, and this won't be the end of it.
At another point in the interview, he said that military force should be on the table for potential retaliation.


This has been a very slow week in terms of new listings because of the holiday weekend. Moving into next week and April, I expect a substantial bump in new listings when compared to March. While the bump in new listings should provide a few more options for buyers, there is so much demand right now that April will likely be extremely competitive.
As such, if you need to sell your house, mid-April or early May will be a good time to do it. The weather will have turned by then and buyers will be in peak frenzy. You may be leaving some upside on the table if new inventory continues to be weak going into June, but timing a rising market is always a risk.
The rising market is noticeable in the sale prices and number of offers properties downtown are receiving. a few recent sales are good examples. A house on Grace Street received a bully offer (yes, bully offers are back) and sold for $250K over asking. It is a 2BR row house without parking on a short lot, but a very nice basement apartment. An investment property in Parkdale had 8 offers and sold for $210K over asking, while a renovation opportunity on Millicent Street had 5 offers. It is clear that the market is continuing to rebound as the psychological effect of the market dip fades, inventory is sparse and interest rates remain accommodative.


Emerging markets beware: In this climate, even a major interest rate hike can fail to impress worried investors.
The Turkish central bank stepped up Thursday after months of inaction and increased interest rates to 24% from 17.75%. The move produced an immediate reaction from the embattled Turkish lira, which strengthened as much as 5% against the US dollar.
But the lira, which has lost over 35% of its value so far this year, soon gave up most of its gains.
The rate hike is the latest example of an emerging market taking emergency action to protect its currency, but failing to convince investors that there was no need to seek out safer harbors.
Emerging markets such as South Africa, Pakistan, Russia and Sri Lanka, but especially Argentina and Turkey, have been battered this year by investors who have pulled out of developing economies and directed their money to the United States, where interest rates are rising.
Economists are worried that the trouble could spread, infecting other vulnerable markets or even Wall Street.
Yet there appear to be few solutions, especially as economic powerhouses such as the United States and China fight a trade war. Not even an IMF bailout and interest rates of 60% have stemmed the bleeding in Argentina.
Brooks said that the dynamic is unlikely to change until investors become much more confident.
Investors have worried about the president's influence over the central bank, which has been criticized for its slow response to the currency slide.
"Any sign that [Erdogan] will try to reassert his influence over monetary policy decisions could quickly cause market sentiment to deteriorate… there is clearly a lot of political pressure on the central bank," said Jason Tuvey, senior emerging markets economist at Capital Economics.
Meanwhile, other economies in Europe are likely to feel the effects of an economic slowdown in Turkey caused in part by inflation that has spiked to 18%.
"Trading partners will still have to contend with a likely significant drop in their exports to Turkey," said Holger Schmieding, chief economist at Berenberg Bank.
Schmieding estimated that a 25% fall in eurozone exports to Turkey would shave roughly 0.1 percentage point off the region's annual economic growth.
"People in Turkey aren't going to buy a BMW if it's costing 40% more … you need a stable currency to have stable trade," said Brooks.
— Gul Tuysuz contributed reporting.


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Tag Archives: dairy checkoff
Gov. speech rules; producers have little say
Posted on March 2, 2019 by Agmoos
Creation of GENYOUth in 2010 brought Dairy Checkoff and USDA into closer alignment
By Sherry Bunting, Farmshine, February 22, 2019
BROWNSTOWN, Pa. — Examining the public record over the past six weeks, we find no specific language in the Dairy Research and Promotion Order requiring commodity checkoff organizations to promote USDA Dietary Guidelines. Legal and other challenges may have fostered this association as the federal government's defense of mandatory checkoff programs in the 2006 time frame offered protection as "government speech."
A slippery slope, but the shoe fit as Congress authorized these programs in 1983, and USDA oversees them, appoints the boards that manage them and enforces the assessments paid by producers to fund them.
With the government declaring checkoff advertising to be "government speech" as a defense to challenges, producers cannot claim they are forced to support private or commercial speech with which they disagree. Instead, they are said to be supporting "government speech," which is protected from such challenges, according to a scholarly articles published by Parke Wilde, a Cornell-educated professor of nutrition science and policy at the Friedman School at Tufts University.
Wilde is the author of several editions of "Food Policy in the United States." His 2010-12 article, entitled Federal Communication about Obesity in the Dietary Guidelines and Checkoff Programs explored this relationship, with special focus on dairy and meat checkoff programs. In fact, he wrote in 2018 about diet as a means of reducing greenhouse gas emissions late in 2018 previewing the EAT Lancet Commission's report released officially in January 2019.
While Congress has never acted to require checkoff promotion within the boundaries of USDA Dietary Guidelines, the path to align the two was chosen by dairy checkoff in 2010 to protect it from external and internal challenges.
Dairy collects, by far, the largest pot of money among all checkoffs – approximately $350 million annually. Much of this money over the past 10 years has been spent through various partnerships in pre-competitive environments to potentially drive category demand, particularly for cheese.
The creation of GENYOUth in 2010 brought Dairy Checkoff and USDA into closer alignment.
Unanswered questions remain. On February 11, specific questions and document requests were sent by email to Marilyn Hershey. A Chester County, Pennsylvania dairy producer with her husband Duane, she has served on the DMI board for almost seven years and has been chairperson for almost two years.
We asked specific questions about GENYOUth and Fuel Up to Play 60 (FUTP60) and other aspects of DMI alliances, including a request for information about the role of Edelman in the founding of GENYOUth. As mentioned last week, Edelman is the world's largest marketing, communications and public relations (PR) firm, and they have done social marketing and communication strategies for DMI for 20 years, including the 2017 creation of the Undeniably Dairy social 'trust' campaign.
We also asked if DMI had knowledge or concern about Edelman's simultaneous involvement as social marketing and communications strategist for the EAT Lancet Commission, EAT Forum, and in particular the EAT FReSH Initiative — funded by 41 corporations, many of them Edelman clients.
We asked what specific entities received the more than $2 million paid annually in 2014-17 for "professional services" from the GENYOUth fund, which is by DMI's own 2016-17 audit, described as being primarily funded by DMI "as the primary source of unrestricted funds for administration and operations" to the tune of more than $2.5 million annually.
We asked why the audit shows those numbers funding GENYOUth, which are much larger amounts than the $1.5 million listed annually as DMI contributions on the GENYOUth 990 forms filed with the IRS.
We asked for a full copy of the Memorandum of Understanding (MOU) signed by National Dairy Council, USDA and the NFL in 2011 after the agreement for GENYOUth was solidified in 2010.
We asked for specific dairy sales tracking data from FUTP60 schools before and after receiving a grant for implementation, since we have learned from current and former board members and staff of DMI that this information is available and in fact part of the grant process.
We asked for comments about the benefits of GENYOUth programs to dairy farmers, such as what has been mentioned in the articles already in terms of breakfast carts containing dairy offerings, asking for specific information about recorded dairy sales via the breakfast carts.
And we asked for comments about the GENYOUth alliances being formed, and how they are beneficial for the dairy farmers funding the checkoff, which remains the foundation's primary sponsor for operations – given the example of PepsiCo's specific goals to be a leader in plant-based diet transformation through the incubator and 'oat milk' the company CEO touted when receiving the Vanguard Award at the 2018 GENYOUth Gala.
These questions were presented, and two options were offered — answering the questions point-by-point or providing a letter of response.
Marilyn Hershey chose the latter, providing Farmshine with a letter of response on Feb. 18, which was published on page 17 of the Feb. 22 edition (see it included at the end of this report).
As an editor's note, the DMI letter of response by Hershey highlights the June 23, 2014 Time Magazine "Eat Butter" cover story, by Brian Walsh, as a checkoff accomplishment that changed the conversation on fat. However, Walsh in fact wrote the revealing cover story one month after his May 14, 2014 review of The Big Fat Surprise, by Nina Teicholz, which made the New York Times Best Sellers List at that time.
Walsh had reviewed her book before his "Eat Butter" story, stating: "It's nutrition dogma: saturated fat is bad for you. But a new book makes the case that our obsession with low-fat diets has made us, and he went on to tell of the "6 facts about saturated fat that will astound you" as revealed in Teicholz's book.
In fact, the checkoff-funded full fat dairy research mentioned by Hershey in her DMI response is said to be within the past five years, which would be since the publication of Teicholz's book, which lays out the 10 years of investigation Teicholz conducted as an independent investigative science journalist, beginning in 2004. She accepted no industry funds for this work.
Walsh in his Time cover story retraced the steps of Teicholz's book, leading with: "The taste of my childhood was the taste of skim milk. We spread bright yellow margarine on dinner rolls, ate low-fat microwave oatmeal flavored with apples and cinnamon, put nonfat ranch on our salads. We were only doing what we were told" (And what we are still told).
He then retraced the history Teicholz laid out in her book, beginning at the point in the book where a Senate committee, led by George McGovern in 1977, codified the Dietary Guidelines by 1980.
And, like today with the EAT Lancet Forum unfolding before our eyes, the food industry jumped in step – overnight — filling shelves with lowfat offerings and effectively replacing fat with sugar and carbs.
"… beef disappeared from the dinner plate, eggs were replaced … and whole milk almost wholly vanished," Walsh wrote in the 2014 Time article patterned from the work of Teicholz he had reviewed a month earlier. "We had embarked on a vast nutrition experiment… Nearly four decades later, the results are in: The experiment was a failure."
We will leave it to readers to determine whether the letter of response (below the chart) answers these questions.
DMI chair Marilyn Hershey responds
Marilyn Hershey
I am thankful that Farmshine gave me the opportunity to comment on the series of recent articles that have been published about the work of the checkoff.
Let me introduce myself, I'm Marilyn Hershey, a fourth-generation dairy farmer from Pennsylvania and have been Chairman of Dairy Management Inc., for a little more than a year.
As a dairy farmer, like all of you, I'm experiencing the same economic difficulties and challenges. I invest in the checkoff just like every dairy farmer in the U.S. does. And just like everyone else I expect a solid return on my investment. Like you, I too want to ensure that my checkoff investment is used effectively to increase sales and trust. So does every member of both the DMI Board and the State and Regional Promotion Boards.
My fellow board members and I take great care in knowing and watching how every penny is spent by the checkoff to improve sales and trust on behalf of all dairy farmers. And we take program measurement and accountability seriously.
I have recently read Farmshine articles where GENYOUth and other checkoff related matters are discussed. Many of the statements and conclusions are out of context.
As a dairy farmer, I am extremely proud of the programming that has been put into place to help raise healthy and high-achieving youth for decades. While my aim is not to provide a counter to each point, I do want to share a few key facts about the achievements we've made through farmers' investments in dairy promotion and youth wellness.
First, the fact is, dairy processors' milk promotion board MilkPEP and DMI programs are limited to promoting school milk as governed by the Dietary Guidelines set by USDA. But we have had a laser focus on bringing full fat milk, and its benefits, back to the diet.
As you are aware, the benefits of milk fat are finally being recognized in the public health community as essential in the diet. Why? The checkoff. The checkoff research on the value of dairy fat was an important foundation for the health professional community to rethink the role of dairy fat in the diet, ultimately leading to the Time Magazine cover headline, "Eat Butter."
This change in thinking, plus the powerful voices of leaders like Nina Teicholz, are why full-fat dairy products such as whole milk are enjoying a resurgence with consumers. For more on farmer-funded NDC research over the last five years, people can visit http://researchsubmission.nationaldairycouncil.org.
Given all that has been accomplished in this arena, we are hopeful that the next round of Dietary Guidelines will include whole milk. I am also hopeful that the new Dietary Guidelines Committee will include voices around the table that support and stand behind whole milk.
Second, GENYOUth, just like the Gala it hosts, brings a net return of other organizations' resources and money well above any farmer expenditure.
Through the Fuel Up to Play 60 program, the money coming from other companies has been used to fund school breakfasts and breakfast carts, which always include milk along with rotating options like yogurt, whole grain granola bars, string cheese, oatmeal, and fruit. The resources have also helped translate Fuel Up to Play 60 into Spanish for the increasing number of Hispanic students in America's schools.
Through our efforts, we have increased millions of school breakfast meals each year consumed by kids, all of which include servings of milk and possibly yogurt and cheese. As a farmer, I'm very proud of this achievement.
As we look at our American Dairy Association North East specifically, we served 104,226 additional breakfasts in 2018. The new dairy occasions were over and above 2017's numbers. Dairy is optimized in the breakfasts. We calculate that three-quarters of the kids choose milk as their drink of choice in this breakfast opportunity.
Another recent example of unlocking GENYOUth's network in partnership with the local promotion group includes securing funds from five new benefactors leading up to Super Bowl 53 — Georgia Power, Delta, The Home Depot, Arby's Foundation and WellCare. These companies contributed $400,000 to get 53 breakfast carts into Atlanta schools, increasing access to 5.3 million breakfasts over the course of a school year.
Being a part of GENYOUth, gives us the ability to work with other companies and health professional organizations to extend the message of dairy's role in the diet. It also gives us the ability to educate others on the exceptional things dairy farmers do on their farm and in their communities.
What's more, when we need coalition partners to address things like plant-based diets, attacks on dairy farmer practices and/or on animal agriculture in general, we benefit by having partners who speak on our behalf. For example, Domino's, who sits on the GENYOUth board and funds GENYOUth, has been a strong proponent for dairy farmers. Domino's has donated $1 million to the future of farming through FFA.
It's unrealistic to expect to combat animal agriculture detractors without allied partners in health and wellness, environment and agriculture across a wide range of industries. This is a fact.
Since the articles have been published, I am not going to address each point. However, I contribute posts to a checkoff blog at www.dairy.org/blog where I will include more information about GENYOUth and youth wellness programming, as well as keep you informed of other activities the checkoff is implementing locally, nationally and internationally on dairy farmers behalf. Thank you for listening.
Posted in Dairy, Diet, Nutrition	| Tagged dairy, dairy checkoff, DMI, GENYOUth	| 1 Reply
Animal Ag is in globalists' crosshairs
Posted on February 25, 2019 by Agmoos
DMI's longtime PR firm is link to EAT Lancet
Decade of 'players' and 'playbooks' drive youth toward global food transformation endzone
(Left) This is a screenshot of the corporate partners in the EAT FReSH Initiative as displayed at the eatforum.org website on January 15, 2019. (Right) This is a screenshot of the corporate partners of GENYOUth as displayed at genyouthnow.org on January 15, 2019
BROWNSTOWN, Pa. — Edelman, a communications marketing and public relations company, which has been called the world's largest global public relations firm, figures prominently as a herd-dog bringing non-governmental organizations (NGOs) and corporations together in the launch of the EAT Lancet forum last month.
Edelman also figures prominently in its similar work for DMI and GENYOUth. Richard Edelman, CEO and president of the company, sits on the board ofGENYOUth. According to a 2011 MarketWatch article, Edelman was instrumental in recruiting Alexis Glick to be CEO of GENYOUth.
He and his company have had a working relationship with DMI for 20 years, according to Edelman. The company most recently crafted and launched DMI's Undeniably Dairy campaign.
None of this is, by itself, alarming, until peeling back the layers to see that Edelman is the core asset for the EAT FReSH launch as part of its move toward working with clients to build social values into business communication goals. The company is known for its annual Edelman Trust Barometer that monitors and interprets societal shifts.
So, what is EAT Lancet and what is EAT FReSH?
Dairy producers who attended the Pennsylvania Dairy Summit recently in Lancaster may have heard Dr. Frank Mitloehner, a climate and air quality expert from the University of California, Davis, talk about climate change and how cows are the solution, not the problem. (click here to read about that)
Dr. Mitloehner talked about how he found the flaws that led to retractions in the 2012 United Nations FAO report on Livestock's Long Shadow. His discovery led to a substantial change in the report's original assessment that animal agriculture accounted for 18% of green house gas (GHG) emissions, when the real number "corrected by the authors" is 3.9%.
The EAT Lancet Commission's report released in January recycles portions of the old and discredited 'longshadow' report — and its flawed process — with a new approach to drive global eating patterns toward vegan goals for what it deems to be the pathway to healthy people and a healthy planet.
Mitloehner was confident last week that this EAT Lancet report is full of inaccuracies where milk and meat production are concerned. He outlined them methodically.
So what's the connection of all of this to checkoff? In a word: Edelman.
In a May 2018 blog post at the company website, CEO and president Richard Edelman wrote about the company's involvement in the EAT Lancet Commission. He wrote about the EAT FReSH initiative initially involving 25 food and agriculture supply-chain companies, which has since grown to 41. Some of the logos on the accompanying graphic reveal further cross-over alliances with GENYOUth
PepsiCo is one example. (And PepsiCo — recently honored by GENYOUth for buying 100 school breakfast carts at a reported cost of $7000 each – has detailed on its website its health and sustainability goals to be focused on plant-based diet leadership, which they've pursued this year with the launch of Quaker Oat beverage, a milk alternative, and with their nutrition "greenhouse" incubator program working with startup companies on non-dairy cheese and non-dairy yogurt).
Another cross-over alliance is Corteva Agriscience / DuPont / Dow as Dupont is part of the corporate EAT FReSH alliance and Corteva now has representation on the GENYOUth board via Krysta Harden, who served as Deputy Secretary of Agriculture under Secretary Vilsack.
Back to the EAT Lancet report and the EAT FReSH Initiative (see eatforum.org), Edelman writes in May 2018 – eight months before the EAT launch: "Food Reform for Sustainability and Health (FReSH) was launched at the World Economic Forum in Davos, Switzerland by the World Business Council for Sustainable Development (WBCSD) and the EAT Foundation (EAT). The alliance of 41 global food and agricultural companies aims to create new pathways to reach healthy, enjoyable diets for all, produced responsibly within planetary boundaries."
Richard Edelman continues in his blog post, stating: "Edelman has partnered with (EAT) FReSH to help accelerate transformational change in global food systems."
These two paragraphs, alone, signal what has occurred since January 2019 in the form of internal media launches, even though the first EAT Forum in the U.S., held at the United Nations last week, had a small media presence on site to "cover" it. In fact, dairy farmers and leaders listening to Dr. Mitloehner at the Pa. Dairy Summit last week breathed a collective sigh of relief because there had been little media coverage of the EAT Forum at the UN on the day before.
Instead, the PR campaign is in full swing. Videos about what the world would be like if it all went vegan were released a few weeks prior by the internationally-renowend magazine, The Economist.
Stories picking up portions of the report signaling animal agriculture in various separate ways as threatening the planet's ecosystem have been circulating and published in media such as The Guardian.
Democrats, led by Alexandria Ocasio-Cortez, launched the Green New Deal resolution for which the original "FAQ" included a statement about "eliminating farting cows" and transforming the food system.
A high-profile interview with 2020 presidential hopeful Rep. Cory Booker, a vegan, this week quoted his thoughts. Here's a sample: "The tragic reality is this planet simply can't sustain billions of people consuming industrially-produced animal agriculture because of environmental impact."
These are but a few examples of the insidious PR campaign that has erupted from all angles in the span of a few weeks on the one hand while the actual media coverage of the details of the EAT Lancet Report, itself, have been 'light.'
Back to Edelman's May 2018 blog, where he talks about Lara Luten, who is the account director for Edelman, Amsterdam. In that blog post prior to the EAT launch, Edelman wrote that Luten "will be helping the (EAT FReSH) partnership build communications and marketing plans in preparation for the Stockholm Food Forum and the upcoming (EAT) Lancet Commission Report."
This EAT deal has a marketing plan underway. Meanwhile, the science behind it needs to be tried in the press with transparency on its significant shortcomings. A marketing campaign is guiding the public discussion instead.
The EAT Lancet Report calls for drastic reductions in dairy and meat consumption, globally. It mentions a carbon tax on foods derived from cattle. It positions a more vegan diet as the only way to feed 10 billion people seeking to transform the food supply to exist "within planetary boundaries" by 2030 – all based on science that is far from being settled on a dietary or planetary level — while completely overlooking science showing cows to be the solution, not the problem.
Going back to Edelman's May 2018 blog post again for a moment, he describes his company's work in the EAT launch as "working in a pre-competitive environment on a project that is driving impact by leading change."
This same sort of pre-competitive environment has been used by DMI in the formation of the Innovation Center for U.S. Dairy eight to 10 years ago, which works on new products for checkoff grant funding as well as establishing sustainability and stewardship parameters for dairy farms to follow that are then incorporated at program-and-enforcement-levels by milk buyers and cooperatives down through the supply-chain to the farms that fund the checkoff.
What's all this got to do with GENYOUth and helping kids be healthier in school?
GENYOUth has emerged as an alliance of corporations, government, NGOs and other 'thought leaders' on various areas of youth as change agents.
Here, too, Edelman is the prime mover on public relations that one can argue has morphed into NGO social-engineering.
GENYOUth describes its view of youth as "change agents". Throughout its program layers, youth are educated and 'herded' toward the plant-based, low-fat, global-sustainability platforms that form the foundation for the very food-system transformation that the EAT Lancet Commission advocated in its report.
The wheels for this global agenda were set in motion 30 years ago by progressively more restrictive iterations of USDA Dietary Guidelines. Over the past 10 years, the progress toward this end was hastened under the Obama/Vilsack administration, in part through an alliance with Dairy Checkoff and others to educate and feed America's youth along the lines of these transformational food choices – in the name of fighting obesity — even as obesity and diabetes levels worsened among America's youth.
In the name of fighting obesity and diabetes, the Clinton Foundation has also been actively involved for at least 10 years, according to former President Bill Clinton's remarks during his YouTube-televised speech at the 2017 GENYOUth Gala, where Clinton, a vegan, presented the Vanguard Award that year to his friend, former Secretary of Agriculture Tom Vilsack.
Posted in agriculture, Dairy, Diet, Nutrition	| Tagged dairy checkoff, DMI, EAT FReSH, EAT Lancet, Edelman, Food Reform for Sustainability and Health (FReSH), GENYOUth, USDA Dietary Guidelines	| Leave a reply
By Sherry Bunting, Farmshine, Friday, February 15, 2019
It's like whack-a-mole. So many converging things are happening rapidly related to a 'herding' mechanism for the masses in terms of what we will eat in the future.
Where did it all come from? How did we get here? Why is the science so flawed and against us?
What we see unfold via the EAT Lancet Commission and the Green New Deal over the past few weeks — not to mention the currently ongoing FDA and USDA deliberations on dietary guidelines and labeling for fake dairy and fake meat — has been a disaster gradually in the making.
The wheels were set in motion 10 years ago, or more, and Dairy Checkoff was at the table in more ways than one.
Trouble is, until now, no one really knew about the seat at the table, the foundations, pre-competitive environments, memorandums of understanding and so forth.
The connections, directions and alliances were unclear and clothed in happy talk about breakfast carts that put a half-pint of milk on every plate and maybe some fat-free yogurt and skim-processed cheese, excited talk about helping kids move more to lose weight, enthusiasm about putting farmers face-to-face with school children to teach them how they care for cows and environment (we all know that there are plenty of these efforts paid for by voluntary organizations and farmers themselves, FUTP60 can't claim the ground on this part).
What we did not see, due to lack of transparency, was the deeper layers of direction where dairy farmers have, in a sense, been funding their own demise.
This is not meant to attack people in the checkoff system working with good intention on behalf of dairy farmers or our nation's young people. This series of articles I have been involved in has been a peeling of an onion that should have been diced on the table to pass the sniff test from the beginning — but it was not.
In part one of the GENYOUth series in January, we showed the steep nosedive in fluid milk sales from 2010 to the present. There is no shortage of experts who now point to the school milk changes as precipitating this decline and in fact costing dairy farmers a whole generation of beverage decision-makers who have and are now graduated into the New World Order on "healthy diets for a healthy planet" — despite the lack of rigorous science to support either in terms of milk and meat production.
There was no transparency in which primary dairy checkoff stakeholders could question the direction as the track was greased for where we are today.
There was no transparency about alliances developed over the past 10 years — never mind the rather small detail of who paid whom for what and how many football players showed up to christen a school's new breakfast cart. The IRS 990 figures reported in parts three and four of the GENYOUth series pale in comparison to the lack of transparency in Dairy Checkoff's role as a participant educating and leading a whole generation of consumers, tied by an MOU to tote the government's diet message.
There are two crossroads in front of us, and our dairy cows are standing in that intersection — mooing loudly for assistance, I might add.
Dairy Checkoff has taken the dairy industry down both roads — diet and sustainability — without transparency to its funding dairy farmers.
Now, today, these two roads are converging at regulatory, legislative, corporate, media and cow-less protein innovation levels.
And the industry is splintering over what to do about it.
This conversation is at least 10 years past-due, and it is why farmers are fragmented, why they can't come together.
You see, the template for the future is written for some, not all.
It is written to be complicit in dietary goals that are not supported by rigorous science for our human health or our planetary health.
It has been written, in part, with money taken mandatorily under USDA oversight from dairy farmers of all types and sizes to streamline "U.S. Dairy" into the New World Order of food choices that are on the cusp of substantial change with Silicon Valley in the picture with its billionaire-funded cell and yeast cultured startup companies needing this propaganda to launch their cattle-less dairy and beef protein.
The FDA and USDA are poised to decide (and in the case of some labeling have already decided) how and IF consumers are going to be informed about what they are eating in the future.
As the deeper layers of the past 10 years of GENYOUth and Innovation Center for U.S. Dairy are revealed — with their separate memorandums of understanding (MOU's) signed with USDA during the Obama/Vilsack era, and in 'pre-competitive' alliances with the world's largest food and agriculture supply-chain companies — anyone publicly revealing or questioning the direction of checkoff on this road, is now cast as a character of division, a spoiler of profitability, a misinformed stakeholder reading the writings of a 'yellow' journalist.
In fact, DMI has created a secret facebook group for discussion of Dairy Checkoff questions and concerns. Participation is by invitation. Checkoff staff — hired by all dairy farmers through their mandatory checkoff dollars — are the gatekeepers, deciding who can join the group-think.
To understand where this is all leading, the crossover alliances between GENYOUth and the EAT Lancet Commission are known. (See related story here).
Dairy Checkoff is smack dab in the middle and has been for some time. That's where you want to be if you want to influence a debate. But thus far, the direction of influence is questionable, naive and opaque at best, and has at worst created winners and losers among our nation's dairy farmers, individually and regionally.
The global agenda unfolding right now has been years in the making. The deeper layers of the work at that table where Dairy Checkoff has had a seat — and its impact on the dairy farmers who collectively funded that seat — has been quietly pursued… until now.
Consumers have been telling us what they want: simple, flavorful, natural, real food. That's what dairy and livestock producers do best!
But instead of marketing to that desire, instead of bolstering our consumer ranks by feeding that desire, the industry and checkoff have aligned us with government and corporate and special interests who want to shape and restrain those choices for future generations, by using our children as change agents for an agenda that has not been transparent, nor adequately discussed, by its funding stakeholders… until now.
Now, the global agenda has hit play in the public domain, and many of us are trying to find the rewind button.
Stay tuned. We're not done.
Posted in agriculture, Dairy, Diet, Nutrition	| Tagged agriculture, dairy checkoff, EAT FReSH, EAT Lancet, Edelman, fake dairy, fake meat, GENYOUth, Global food transformation, USDA	| Leave a reply
It's 4th and 40 with 4 seconds on the clock, backed up to our own endzone…
Posted on February 8, 2019 by Agmoos
Web-based FUTP60's branding is long on NFL, short on dairy, while funding is long on dairy, short on NFL
By Sherry Bunting, Farmshine, Feb. 8, 2019
BROWNSTOWN, Pa. — Since 2010, Fuel Up to Play 60 (FUTP60) has been GENYOUth's flagship program, a marriage between the NFL's Play 60 initiative for students to participate in 60 minutes of exercise daily and the Fuel Up portion touted by DMI and underpinned by USDA, focusing on healthy eating, defined as whole grains, fruits and vegetables, including fat-free and low-fat dairy. This is a program where dairy checkoff outspends the NFL $4 to $1.
In its 2016-18 report "Building the Evidence Base for FUTP60," published in January 2018 and available here, the FUTP60 program is called "the nation's largest in-school wellness program with over 73,000 enrolled schools." The report states further that, "FUTP60 aims to improve K-12 school nutrition and physical activity environments using a student-centered approach and social marketing tactics along with promising practices for creating positive, incremental environmental changes."
The team regularly tracks key indicators of program reach, effectiveness, adoption, implementation and maintenance, according to the report.
An illustrative infographic documents progress through educator surveys, reporting in January 2018 that of the 38 million students in the 73,000 enrolled schools, 13 million were "actively engaged" in the program.
Under healthy eating, the report states that "because of FUTP60, 14 million students are eating healthier, consuming vegetables, fruits, whole grains, fat-free or low-fat dairy (milk, yogurt, cheese) and that 18 million students are more physically active."
But there are no surveys tracking actual food selections as the impact data are self-reported as "educator insights."
In fact, all of these numbers are self-reported as the fine print states: "Data are based on a combination of annual FUTP60 Utilization Survey of almost 10,000 educators nationwide, funds for FUTP60 reporting and program enrollment data."
So, just 10,000 educators are surveyed for the report, but 73,000 schools are said to be enrolled.
According to the Jan. 2018 report, the GENYOUth funding supported the following items in 2016-17: 2333 breakfast carts, 2,338 school kitchen equipment upgrades, 1833 projects to create active classrooms, 244 projects to improve physical education, 1984 school-wide walking clubs, and 741 cafeteria makeovers."
The report describes the funding as "generously donated by America's dairy farmers, U.S. corporations, non-profit organizations and philanthropies." (Table 1).
FUTP60 was founded in 2009. GENYOUth was licensed as a non-profit in 2010, and a memorandum of understanding (MOU) was signed by the National Dairy Council, NFL and USDA in 2011. IRS 990 forms for 2014-16 available at guidestar.org show dairy farmer checkoff organizations are the single largest contributor to GENYOUth – outspending the NFL $4 to $1, while bound by the MOU signed with USDA to not use the platform to advertise. Meanwhile, the entire program is clothed in NFL branding and USDA dietary dogma. Table compiled by Sherry Bunting with available 990s for 2014, 2015 and 2016.
Peer-reviewed articles mostly studied the design of the program. However, a 4-year (2011-15) review of the impact of FUTP60 was published in the March 2017 edition of the American Journal of Preventive Medicine, available here.
The authors studied participants in schools within the 32 NFL franchise markets, including a range of 50,000 to 100,000 students from just 497 schools (not 10,000 nor 73,000 schools). These 497 schools completed FitnessGram assessments annually for 2011-2015. Program participation was not required, and its implementation was evaluated each year through self-reported school surveys.
The study measured the main outcomes of aerobic capacity and Body Mass Index (BMI) of students. Results showed that about 19% of the 497 schools were "classified as FUTP60 programming schools."
Annual improvements in aerobic capacity were "significantly greater in schools that participated in the programs for both girls (3%) and boys (2.9%) compared with non-program schools. The annual improvements in BMI Healthy Fitness Zone achievement were also higher in girls (1.3%) and in boys (1.2%) from schools that participated in the program vs. those that did not."
The report stated that schools implementing the programs for the entire 4-year period tended to have better improvements in aerobic capacity than schools enrolled for only 2 or 3 years.
Still, the study authors concluded that, "The results … support the utility of the NFL Play 60 physical activity promotion programs for improving youth aerobic capacity and potentially helping to reverse the prevalence of overweight / obesity. However, the overall program adoption rate is low."
Most of the FUTP60 program is web-based, with toolkits for lead educators at participating schools. In fact, IRS Form 990s for 2014-16 show that of the $7 to $10 million in funds received annually through checkoff and other organizations, roughly $3 to 4 million was used annually in the form of grants to qualifying schools and of the remaining $4 to $6 million, an average of just $109,000 (roughly 1%) from 2014 through 2016 was used for printing or publishing materials.
FUTP60 is mainly a web-based program where a playbook and toolkits are available for schools to choose one healthy eating play and one physical activity play to implement to qualify for up to $4000 a year for physical activity or foodservice equipment or projects. The playbook branding is long on NFL branding, short on dairy. DMI cites the mobile breakfast carts as a 'prime mover' for students to consume more fat-free and low-fat milk, yogurt and cheese that are among the breakfast options offered.
The detailed website is augmented by NFL 'Play60' apps that students can download and use on electronic devices to participate in 'virtual challenges' relating to movement and activity.
The less than $1 million contributed by the NFL and the larger number Commissioner Goodell articulates based on 'services' can be considered as furthering the advertising value for the NFL — attracting future generations to the game while attracting schools to participate in FUTP60. The FUTP60 infographic explains how the NFL "brings excitement to school wellness"… with these 2016-17 statistics: 2700 NFL players, mascots and cheerleaders visited schools, 4200 local events were held, 12,000 flag (football) kits were donated to schools to get over 6 million students moving more, and over $1 million in hometown grants were donated to schools."
It is certainly true that there is plenty of NFL branding in this program under the auspices of "bringing NFL excitement to physical activity" — even though…
America's dairy farmers — through their mandatory checkoff organizations — outspend the NFL $4 to $1, according to available 2014, 2015 and 2016 IRS 990s at guidestar.org.
Even the video spots created by DMI for this year's social media lead-up to the 53rd Super Bowl were long on NFL branding and short on dairy messaging. Read more about that, here.
Again, the Youth Improved Incorporated Foundation, doing business as GENYOUth, is short on dairy and long on NFL.
FUTP60 is largely a program focusing on physical activity, and there are other areas of youth wellness that are being added each year.
This year's new foray for GENYOUth is sleep studies. The new big thing in weight-loss is getting enough sleep.
As it grows, GENYOUth's founding and primary funding is by dairy farmers who see their message diluted – just like the flavor of their milk at the school lunch counter or mobile breakfast cart.
The thinking is that fat-free and low-fat dairy can be quietly positioned for the future within this overall youth wellness effort. Insiders put stock in the mobile breakfast carts that schools can earn using FUTP60 healthy eating and physical activity 'plays' to score 'touchdowns'.
DMI staff point to these breakfast carts as opportunities for children to consume more fat-free and low-fat milk and yogurt and skim-processed cheese.
Should dairy farmers be investing in youth wellness? That feels like a good idea. But when there are so many questions about how 'well' kids are permitted to eat at school, one has to wonder where this is all going.
In terms of truly promoting dairy, this all has the feel of a hope-to-catch, hail-Mary-pass that is destined to be intercepted vs. a game plan that earns a win for the home-team that sits at 4th and 40 with 4 seconds on the clock — backed up to their own endzone.
Posted in Uncategorized	| Tagged dairy, dairy checkoff, DMI, fuel up to play 60, FUTP60, GENYOUth, school breakfast, school lunch	| Leave a reply
My view: Money spent, points missed.
Even the video spots created by DMI for this year's social media lead-up to the 53rd Super Bowl were long on NFL branding and short on dairy messaging. After all, America's dairy farmers have this relationship with the National Football League (NFL) via GENYOUth and Fuel Up to Play 60 (FUTP60), why not advertise it, right?
But DMI's "Dairy Rules" videos leave the viewer wondering what the point is.
The "Dairy Rules" content series represents a $100,000 media buy, alone, with production costs on top, according to Edelman, the agency doing creative and public relations work for DMI over the past 20-plus years. They say the two videos prepared for play on social media sites Feb. 1-4, "apply football rules in the context of dairy products to humorous effect."
Honestly, I found them to be more annoying than humorous, maybe I didn't get the point?
DMI sources say the "dairy replay booth" videos were viewed 6 million times on social media platforms. You can view them for yourself here and here .
(The number of views logged at these YouTube links as of February 4 is more like 200 and 500. And the embedded Facebook version showed 6,200 views. The Twitter platform counts were around 600 each.)
While the tagline is a good one: "Real Dairy is always the right call," the substance of the skits is rapid-fire, dairy-name-dropping clothed in football jargon.
Except for this brief 1-second and chaotic glimpse at the "dairy replay" screens, the viewer is in the dark over why "Real Dairy is always the right call."
In fact, "Grace under pressure," the female referee in the first 30-second "dairy replay booth" video, reviews dairy-use fouls. Speaking rapidly and displaying a large 1% emblem on the back of her hybrid cow-print/referee-striped shirt, she points to screens the viewer can't see saying: "That's mom delaying ice cream night to answer a text. That's parfait interference, too much fruit in the yogurt. That's conduct unbecoming of an ice cream sandwich, inappropriate use of fondue forks, a butter block below the waffles… asiago more than 5 seconds on the floor and incomplete use of milk in the chicken tetrazini."
From the front we see the "Undeniably Dairy" logo on her shirt. Cute. Funny, sort of. But what's the message?
The viewer is all set up for "Real Dairy is always the right call," but no real substance emerges to sink their teeth into, even if the average person could understand half of the jargon.
The second video with a male referee takes the same approach. "All day, every day, dairy infractions are being committed. We're here at the dairy replay booth to make the final call," he says as the dramatic NFL-style intermission music plays.
He peruses a wall of screens. "The call is roughing the queso," he nods, followed by a few more phrases that are hard to decipher — something about a ruling on the fontino? That's a type of cheese.
And then, a perhaps redeeming line: "Okay Seattle, Dad's drinking straight from the chocolate milk container, making it ineligible… again."
Okay, that one at least creates a word picture of Dad swigging chocolate milk straight from the jug instead of taking time to pour a glass – because it's that good.
Disjointed and hard to follow, there's plenty of NFL branding in these videos, and the creators for DMI made sure to display the 1% and 2% subliminal low-fat messages on uniforms and props.
But apart from a glimpse of the replay refs tapping the water cooler (containing milk instead of water with bright red lettering of 2%), there's just no dairy visible in these Undeniably Dairy, Dairy Good spots.
Posted in Dairy	| Tagged dairy, dairy checkoff, Dairy Rules, DMI	| Leave a reply
Homemade ads about milk reveal and surprise community
Posted on January 11, 2019 by Agmoos
By Sherry Bunting, published in Farmshine, Friday, January 4, 2019
"Everything helps… Anything helps," said Nelson Troutman. The Pennsylvania dairy farmer gave consumers in his area an early Christmas gift, and this gift of knowledge keeps giving in the New Year.
Frustrated by the forced emphasis on low- and non-fat milk promotion and seeing the need to draw attention to the simple healthy truth about milk, while planting the seed that consumers can ask for local milk, Troutman came up with his own promotion idea.
On December 11, he painted a wrapped round bale with the words "Drink LOCAL Whole MILK 97% FAT FREE!"
Then he placed the round bale in his pasture, where it is visible at the intersection of Wintersville and Stouchsburg Road near Richland, in the Lebanon/Berks area of Pennsylvania.
After all, whole milk is standardized to 3.25% fat content, making it virtually 97% fat-free — a point on the minds of consumers that milk labels and checkoff promotion have not been able to tap into.
"It was the cheapest and easiest thing to do, and I've gotten a lot of very nice and interesting comments," said Troutman in an interview with Farmshine. "Today, I saw two ladies walking down the street. They had just passed the bale. I had no idea who they were. They saw me coming out the farm lane and waved. I am sure they were talking about the bale."
Nearly three weeks after his round bale billboard was placed for the community and those passing through to see, Troutman said the gift keeps giving with new and continuing conversations.
"I am amazed at talking to people about this educational bale," Troutman said Monday (Dec. 31). "People say to me that they did not know any milk is 97% fat-free, much less that the whole milk is 97% fat-free!"
Troutman uses their surprise at this revelation as a teachable moment.
"I explain that fat-free milk is 100% fat-free, 1% milk is 99% fat-free, 2% milk is 98% fat-free and whole milk — at 3.25% fat — is basically 97% fat-free. They are astounded," he affirms. "So, I ask them what they thought any milk is, and they tell me that they never thought about it. When I ask them what they think the fat percentage of whole milk is, most answers were 10% to 20% fat. I actually had one man say he thinks whole milk is 50% fat! His wife made him drink 2% milk for that reason."
So what is being gained with this message? Troutman gives an example. He said the man who confessed that he thought whole milk was 50% fat — upon hearing the truth — said he will never again drink 2% milk and has switched to whole milk while also being made aware of the local ties and how to find local brands.
What does all the milk confusion tell us about the success — or failure — of mandatory checkoff promotions? People are confused about so many things where milk is concerned. But the fat content should not continue to be one of their confusions. It is standardized and easy to demystify with a simple message, a simple sign, that opens the door to conversations that matter.
Troutman said he knows that the dairy farmers' mandatory checkoff promotion organizations of American Dairy Association Northeast (ADANE) and Dairy Management Inc (DMI) — and even Allied Milk Producers — cannot advertise milk as 97% fat-free. He says there are government rules about putting this on the label or in a checkoff-funded campaign.
But, he believes it is high time for a grassroots promotion.
"We farmers can do this! It's real education, and it sure beats the price of the milk mustache. Advertising is expensive, but we farmers have an edge. We live along roads and highways where we can put up signs, use our bales, silage bags, silos, barns, and wagons," says Troutman.
"We also have friends that have agribusinesses in town that could use a sign. And there is Facebook, which is very powerful to the consume. We need the consumers in Pennsylvania to ask for whole Pennsylvania-produced milk at our restaurants, schools and stores," he adds.
Troutman is definitely on to something, as people across the state and in other regions as well have complained all year on social media and at meetings and with photos of supermarket dairy shelves that whole milk is often not stocked to the density of the fat-free, low-fat and reduced fat milks.
In fact, as one producer in northern Pennsylvania noted recently, she has to order whole milk on ahead at her local store if she wants more than three gallons for an event. When asking the store manager why whole milk is not made more available in the dairy case, the store owner told her the reason is because it isn't as healthy and contains too much fat!
Nelson Troutman's simple idea is borne of frustration but with education and truth at its core, and it is easy to implement.
He says that dairy farmers are fed up with decades of their product being thrown under the bus by dietary guidelines and promotion restrictions leading people to believe — over time — that whole milk is full of fat. The labels do not even say 3.25% fat! And this has led to people having all kinds of inflated ideas about how much fat is in whole milk to begin with.
It is no wonder that even well-educated pediatricians mindlessly follow blindly the lies of omission — telling mothers to put their children on lower fat milks at age two because they falsely believe whole milk is more than 10% fat!
Troutman made his round bale sign and placed it in his pasture by a busy intersection to educate his community and to encourage other farmers and agribusinesses to use his idea to educate their communities.
"Maybe they want to do something on a bale or a wagon or a silage bag," he said. "Everything helps… anything helps."
Posted in agriculture, Dairy, Uncategorized	| Tagged dairy, dairy checkoff, dairy farmers, Fluid milk, Milk, milk advertising, milk truth, milkfat, whole milk	| 7 Replies
Global dairy thoughts Part II: Who's being creative?
Posted on May 17, 2018 by Agmoos
Part Two of Five-part "Global Dairy Thoughts" Series in Farmshine
By Sherry Bunting, from Farmshine May 4, 2018
BROWNSTOWN, Pa. — Everywhere we turn, we receive the message that fresh fluid milk is a market of the past and exports of less perishable dairy products are the wave of the future. As discussed in Part One of this 'global dairy thoughts' series, that seems to be the trend if you look at the markets.
Yet, could a portion of the reason we are in this fluid milk decline, be the effect of USDA-regulated pricing, USDA-imposed restraints on the ability to promote competitively in the beverage space, and the resulting industry neglect of this regulated commodity category — fresh fluid milk?
The government — USDA — and the checkoff and cooperative leadership have no appetite for significant change to any of these factors. USDA gets to pay less than it otherwise might for milk in its nutrition assistance programs, while both the proprietary and cooperative processors get to pay less than they might otherwise for components in a range of products.
Meanwhile, dairy farms see the first product to come from their herds — milk — declining, and their futures along with it.
Yes. We all know it. Fresh fluid milk — the most nutritious and natural option — is in the fight of its life. In meeting after meeting, presentation after presentation, we hear the messages from the industry and university economists — both subtly and outright.
Like this: "The fluid milk market is the dead horse we need to stop beating."
Or this: "Do we want to hitch our wagon to a falling rock?"
And so forth, and so on.
It is difficult to question the industry and its economists on anything to do with the Eastern U.S. or the fluid milk market. Some have gone so far as to say that if the East is relying on fluid milk, they are out of luck.
Meanwhile, dairy farmers in eastern regions suggest that if fluid milk does not stabilize its losses or restore its market share — at least partially — they see their value as producers vanishing.
And in fact, this has an impact on our global advantage — that being the U.S. having a large consumer base at home to anchor the base production while growth is said to be the reason why we need exports.
As mentioned briefly in Part One, the Federal Orders are designed to move the milk from surplus regions to deficit regions, and that is what the proposed USDA change in Orders 5 and 7 will do further, the experts say.
Meanwhile, who is being creative to figure out how the deficit regions of the East can use or regain their primary competitive advantage — having a base of consumers within a day's drive. This line of thinking is analogous to how the U.S. fits as an exporting nation with quite a large consumer base at home.
What really requires our creativity is the U.S. product mix and how milk resources are priced and sourced.
Here are some numbers. U.S. dairy protein disappearance has had average annual growth of 6.3% over the past five years, though it has been a bumpy ride, with U.S. production of milk protein concentrate (less exports) at its lowest levels over that five-year period in 2014.
Meanwhile, demand for fat is increasing as consumers heed the dietary revelations and switch from lowfat and fat-free milk to whole milk and have their butter without guilt.
Mentioned last week in part one is that global milk production increases are beyond the stable rate of 1.5% per year. According to the U.S. Dairy Export Council (USDEC), the combined growth rate from the EU-28, U.S., New Zealand, Australia and Argentina was double that collective 1.5% threshold. Looking at 2018, however, reports are surfacing to show spring flush is delayed in Europe just as it appears to be in the U.S.
Or is global production reining in? The markets are trying to figure that out with quite a rally going in powder right now.
One thing rarely mentioned in these reports is that Canada's production has also grown with increased quota to account for the greater demand they see in their domestic market for dairy fat.
In fact, despite its supply management system, government figures show Canada's milk production had year-over-year growth between 3 and 6% for each of the past three years, and 2018 production is off to a 5% start.
In Canada, as in the U.S., fat fortunes have changed over the past four years, so the belt has been loosened to serve that market, leaving more skim swimming around.
Canada's new export class (Class 7) mainly pertains to this excess skim, which has reduced the amount of ultrafiltered milk they now buy from U.S. processors.
In addition, as pointed out by Calvin Covington in his presentation at the Georgia Dairy Conference in January, milk can be purchased at lower prices for this Canadian export Class 7 because the excess skim is used in products that are then exported.
This means the resulting products in the Canadian export class can be sold at globally competitive prices. While not in huge volumes, some of this product is going to Mexico.
This brings us to Mexico — currently the largest buyer of U.S.-produced nonfat dry milk, making the outcome of NAFTA negotiations a sticky issue for industry leaders, especially as Mexico recently signed a trade deal with the EU to include dairy.
The two forks come together in regions like the Northeast, where Class IV utilization has become an increasing part of the blend price and a more important balancer of the shrinking Class I.
While March showed a surprising jump in Class III utilization to a 15-year high in the Northeast, the overall trend over the past four years has been a blend price with increasing Class IV utilization and decreases in Classes I, II and III.
Dairy economists indicate the U.S. is making more world-standard skim milk powder for export, but in reality, the U.S. still makes a high percentage of nonfat dry milk (NFDM), which is still the largest domestically-produced milk powder category and it is the only milk powder that is used in the Federal Order pricing formulas.
NFDM is primarily made in conjunction with butter. As butter demand has grown and prompted greater butter production in the U.S. over the past four years, more NFDM has been made and stored (or the skim is dumped) as a result.
The market issue in the U.S. has been compounded by the EU having a mountain of intervention powder stocks in storage, some of it aging.
After the European Commission sold over 24 metric tons two weeks ago, global and domestic powder markets moved higher. It was the largest chunk to come out of that mountain to-date and was offered at reduced prices to attract buyers. But by the time the bidding was done, it sold at or above the GDT price for SMP powder.
It's really true. Inventory depresses prices. Having a big chunk of a huge inventory gone, is, well, big.
The flip side of the coin is that European processors have shifted from powder production with their excess to making more cheese and butter.
Next in Part Three, we will look specifically at some differences between the products made in the U.S. vs. what is traded globally, and at the differences between the U.S. and global trading platforms.
GDC18-Day1-56
While attending the 2018 Georgia Dairy Conference in January, a large global cargo ship on the Savannah River, passed by the glass windows at lunchtime on its way out to sea. Several dairy producers walked outside for a closer look, we all hoped there was plenty of powder on board. Photo by Sherry Bunting
Posted in agriculture, Dairy, Uncategorized	| Tagged Class I milk, dairy checkoff, dairy exports, dairy farming, dairy markets, Federal Milk Marketing Orders, Federal Orders, Fluid milk decline, global dairy trade, milk cooperatives, NAFTA, USDA	| 2 Replies
Congressman to dairy farmers: 'Government is between you and the consumer'
And the winner is: MILK!
The horrors of hormones? Truth is, we can't live (or eat) without them.
Farmers bring questions to DMI chair
Truth and thoughts: A tragedy the government won't accept
AgSher (Sherry Bunting)
cattle care
Is this milk antibiotic-free? You bet!
'Cows are solution, not problem'
Congressman to dairy farmers: 'Government is between you and the consumer'
'The Patriot's blood is the seed of Freedom's tree'
Tribute to the legendary Snickerdoodle (1998-2017)
Seismic shifts in milk supply chain ahead: New Walmart plant triggers Dean's cut of over 100 dairy farms in 8 states
In light of trade news, Canadian dairy quota, Cl. 7, tariff situation explained
Changing of the guard: New PMMB chairman sees increased fluid milk demand as job no. 1
Who is empowering whom? PART ONE: Dairy check-off's GENYOUth thin on milk.

redpajama_set_name: RedPajamaCommonCrawl


You can select numerous circumstances to take into account as soon as you are about to get a new purse.
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Keep to an established budget. Opt for a clearance or sale if you have a narrow budget.
Flamboyant colors and pinks are perfect for spring and summer, parties or possibly the beach. Classic neutral tones e.g. black, navy, beige or even red are suited office options. If you are going out to a club, choose colors, designs, patterns, shapes and styles that capture more attention.
Specify how long you mean to use the purse.
Provided that it is only for single season, it would be better for you to buy the low-priced but trendy products that can be ordered in several chinese online stores and auctions. In case you are going to keep it for a few years, go to a boutique or visit a trustworthy online store and decide on something long-lasting and stylish from reputable companies. Yet, try to keep your financial capacity in mind in case if you decide this.
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Pancakes, Rings, Awards & Things!
Look what I just got! 😀 😀 😀 Official loss to date: 4st 1lb since 4th April 2015. It feels amazing!
On the right is my engagement ring ('above average' ring finger size). On the left is my new ring size (3 sizes smaller – apparently now 'below average' ring finger size!). So of course, now I have the week of occasional panic where I keep forgetting that I'm having them resized!
This week has also made me happy for lots of other reasons too. Simple things like seeing my husband unexpectedly at lunch time today and stealing a kiss in the middle of a work day, or all the lovely comments tonight in my local Slimming World group about my blog. It's a good, smiley kind of week.
Of course, it helps that this week included one of my favourite holidays. P-P-P-P-P-P-P-P Pancake Day!! Or Shrove Tuesday if you're being technical. Unfortunately this year it didn't fall on my birthday (as it sometimes does), but it was still fab.
My husband and I both love pancakes, so finding a way of eating them 'on plan' was essential. As the image below shows – I definitely managed! Four whole pancakes all to myself, with toppings, and only 10 Syns for the lot. Happy, happy, happy!
Plus I fried them in Frylight of course.
This made eight pancakes altogether, split between me and my husband.
I was pretty impressed! Slightly more eggy than the pancakes I used to have, but not at all bad and still very pancake-y.
So 4.5 Syns for my pancakes (using my HEA) and 5.5 Syns for my toppings = 10 Syns, well within my 15 a day limit. Hurrah!
So what did everyone else have on their pancakes??


Mr Molefe of the Department of Finance commented on his written motivation to the Committee on burden sharing and the South African Airways debt. After questions from the members, the Bill was voted on and agreed to without amendments.
Representatives from the Financial Services Board explained the most important amendments to the Financial Services Board Act. The Bill was voted on and passed with one amendment.
Mr Molefe, Chief Director: Asset Management in the Department of Finance, presented a written motivation for the government taking on this debt-sharing (as previously requested by the Committee).
He noted that a correction be made in paragraph 16. The first sentence in that paragraph should read that: benefits are much higher than the costs rather than costs are higher than the benefits, which gives the incorrect impression. The Chairperson drew members' attention to paragraphs 9,10 and 11 which makes the transaction more explicit.
Mr Andrew (DP) asked how, in accounting budget terms, the transaction would be handled in government's books. Mr Molefe said that it would be reflected as a 'borrowing'. Mr Andrew's response was that, in terms of the annual budget, the purpose of borrowings was usually to finance loan or budget deficits. Mr Molefe said that in the books, below income, expenditure and deficit, the 'borrowing' would be reflected.
Prof Turok (ANC) expressed the view that the committee would benefit from a briefing on asset management by Mr Molefe and the Chairperson said that it would be scheduled.
Adv Schutte (NNP) referred members to the section on pension fund debt in Mr Molefe's document. He commented that a number of reasons existed for this shortfall and such historical antecedents should be noted.
Mr Andrew (DP) queried the figures in paragraphs 9 and 11 and asked whether the figures were in percentages. He made the point that GDP ratios would not have increased by 0,2 because of this transaction. On this same point Dr Luyt (FA) asked what the real effect of this transaction was. Mr Molefe firstly pointed out that the figures used in the paragraphs are from the 1998 Budget Review. In response to the question he said that the ratio increases by 0,2 percent and confirmed that the numbers were correct.
Mr B Nair (ANC) recalled that COSATU had expressed misgivings on the restructuring of Transnet and asked whether such a restructuring would be contemplated. Mr. Molefe's response was that Transnet's debt problem was linked to the pension fund. In order to resolve its debt problems an investigation was being done and a report would be made in March to the Committee of Ministers.
The Chairperson proposed that they move to a motion of desirability. Members had no objection to the motion. The Chairperson asked whether the Committee wished to go through the Bill clause by clause but Mr Andrews (DP) suggested there was no need. The Chairperson concluded that the South African Airways Unallocatable Debt Bill be reported as agreed to without amendments.
Two representatives from the Financial Services Board (FSB), Mr L Wessels and Dr FH Van Zyl, addressed the Committee on the notable changes to the current Act.
A new definition of 'supervision' has been inserted. This definition will affect Section 3 of the current Act which deals with the functions of the FSB as well as S13(3) of the current Act which provides that the Executive Officer shall, subject to supervision by the Board, perform functions entrusted to him under the Act.
Mr Wessels noted that the Act itself only creates the machinery which itself has the regulatory authority. The Registrar in each financial institution, for example the Registrar of the Stock Exchange, is the Executive Officer. Where the Act refers to 'registrar' read 'executive officer'. Whether the FSB exercises absolute control over the executive officer was tested 18 months ago in a Cape High Court decision. There it was held that supervision means 'stewardship'. Some uncertainty still existed over its meaning. In questions and submissions before it the Nel Commission had to decide what was meant by 'supervision'.
b) the FSB may insist on periodic reporting.
There are now three tiers of supervision. Firstly, in respect of activities the executive officer may not perform without the approval of the Board. Secondly, in respect of guidelines issued by the Board which the executive officer must follow and thirdly, in respect of the functions which the executive officer may perform. Should the registrar be acting on his own or be subject to supervision, there is now a reasonable measure of control and independence.
Mr Andrew (DP) said there was general agreement that there must be greater clarity on 'supervision'. In respect of the relationship between the FSB and registrars he understood there to be forms of appeals against the decision of registrars, making 'stewardship' and 'supervision' much tighter. The Amendment Bill leaves the appeal mechanism in place. Mr Andrew asked why there was a need for this additional tier of supervision. He felt that it would not add to efficiency. In regard to the first category where the registrar cannot act on his own he also asked whether this was adding to efficiency. Furthermore, how would acts be qualified from day to day?
Mr Wessels said that it was more prudent to let the registrar be subject to control than to be a statutory registrar on his own even though there are appeals. Regarding the qualification of acts it has been distinctly left to the Board to determine tiers. In respect of important matters of principle it would be a first tier matter and for matters of less serious consequence a second tier matter. There was still important interaction between the Executive Officer and the members of the Board and Mr Wessels could see no unnecessary impediments in the way of the Executive Officer.
Regarding appeals, Mr Andrews(DP) said that the answer given by Mr Wessels added to his concerns. Firstly, he had a problem envisaging what are the categories of functions which cannot be performed without the Board and secondly he was concerned that the Board only meets once every three months which posed commercial dangers. Mr Wessels assured him that there was provision in the Act that the FSB may be called together at short notice for very important matters.
Dr Van Zyl agreed that there were day-to-day frustrations and daily requests for authorisation. In practice, he said, the registrar would always ask the Board for guidance where he is uncertain. He felt, therefore, that the Act would merely be giving effect to what is in practice.
Prof Turok (ANC) had no problems with Clause 1 but observed that 'supervision' in Clause 1 differed in usage to Clause 2. He suggested that different wording such as 'oversee' be used in the two clauses. Prof Van Zyl however said that 'oversee' has a negative connotation, different to 'regulate' and 'supervise'.
Prof Turok said that the key element in the Bill was compliance with the laws. There would have to be supervision of, for example, how stockbrokers comply with laws. He said that the committee would be interested in receiving reports from FSB on the scale of compliance and non-compliance once the Bill is in place.
In answering Prof Turok's questions, Mr Wessels said that they were trying to streamline wording. He agreed that the emphasis had changed from exercising control over activities to compliance with the laws. Regarding the extent of compliance, however, apart from an annual report to the Minister, registrars also make distinct reports to Parliament. Broad compliance is required in respect of reporting. Mr Wessels expressed the opinion that South Africa's financial institutions are compliant. He did point out, however, that in recent Acts more powers are given to the registrar to act against people who perform functions as if they were a financial institution but were not registered.
A question arose as to the dictionary definition of 'supervision' and Mr Wessel replied that its use in S13(3) of the current Act relates to the executive officer exercising his powers under supervision while in Clause 3 it takes on the normal definition which is to control.
Referring to Prof Turok's earlier suggestion that alternative words be used in Clause 1 and Clause 2, Mr Nair (ANC) suggested that 'management' or 'manage' be used in Clause 1 instead of 'supervision'. Mr Wessels felt that 'manage' would not be the right word and this would require amendments to other parts of the of the current Act.
In answer to a question from Mr Andrew's referring to Clause 2(c) on what would be done for the education of users, Mr Wessels said that the FSB has an education department . He hoped that he would be able to report favourably on investor education in the future.
Deals with the functions of the State President. However, the Minister of Finance will appoint the Board members since the Board already reports to the Minister.
Board members will not retire simultaneously. Mr Wessels said that the term of office is usually three years and members are not usually appointed simultaneously. Even if they are, their exit must be staggered. Prof Van Zyl added that members must continue at least until new members are appointed.
This refers to remuneration packages of the Board. The Board is given an open hand to fix packages. But the Board will exercise its powers in consultation with the Minister. Mr Wessels referred here to S18(b).
Former employees of the Department are now in the Board pension fund and their rights are entrenched by S20.
This clause is aimed at what occurs in practice. The FSB is funded by the industry. If the industry is not in agreement with proposed levies there could be a process of consultation with the industry and a settlement could be reached. Otherwise industry will have to challenge the Board in Parliament and the Board may be subject to a review. There is no appeal in this instance.
This is the secrecy provision; it extends disclosure, subject to public interest, in respect of self regulatory bodies and foreign financial services.
Regarding the limitation of liability; for acts or omissions conducted in a grossly negligent manner there is no limitation.
Mr l Green (ACDP) asked to what extent the Open Democracy Bill and the public's right to access to information would impact on disclosure. Mr Wessels said that cognisance was to be taken of the Act but there were certain exclusions regarding sensitive material and felt there would be no conflict.
Reference to the FSB was no guarantee that the Bill and the Board' s standards were being complied with. In commercial life the customer should beware because it could not be guaranteed that all institutions will comply with the law.
Mr Andrew(DP) referred to the Public Accounts and Audit Act to which the Bill referred incorrectly. The Chairperson proposed that it be corrected as an amendment. It would correctly read: Act 18 of 1991.
This refers to an updated version of the Banks Act.
This contains transitional provisions. For instance, pension rights are preserved.
The acting Chairperson proposed that a motion of desirability be accepted. All the members were in agreement. The Bill was accepted with the one amendment correcting the reference to the Public Accounts and Audit Act.
Note: Mr Feinstein (ANC) was acting chairperson in the absence of Ms Hogan (ANC) due to ill health.
1. The master plan on the restructuring of Transnet originally proposed that government takes over Transnet's entire pension fund debt, pensioner medical aid liability. This would enable Transnet to manage its business from a sounder financial base and to restructure more effectively.
3. The IMCC endorsed the principle of burden sharing in respect of debt that could not be allocated to the SAA balance sheet at corporatisation. The external restructuring strategy for SAA, involving the introduction of a strategic equity partner as quickly as possible were also endorsed in principle by the IMCC.
5. It was estimated that only an amount of R1, 0 billion of debt can be carried on the balance sheet of SAA. This is provided that a turnaround strategy for SAA (which was approved in principle by the IMCC Sub-Committee) is implemented and will introduce a strategic equity partner and render SAA profitable by 2002.
6. This will ensure that sufficient provision is made for the recapitalisation of SAA's fleet and that the debt gearing ratio would be around 50 percent at 31 March 2002. This would be in line with that of comparable airlines.
IV. The government takes over only the pension fund portion of the debt, i.e., R1, 333 billion. This was mainly because of the historical nature of this portion of the debt, which was a hangover from the SATS pension fund deficit.
· Option IV, namely that the government take over only the pension fund portion of the debt (R1, 3 billion) be adopted by the IMCC. This is consistent with an earlier undertaking by the government to assist Transnet with the pension debt. The Transnet gearing ratio (including the Macquarie ratio) improves as a result of Government taking over this debt.
· On the basis of the improved capital structure, SAA should raise any new debt that is required for its capital investment programme on its own balance sheet.
· The government may do a debt swap (R153 or other long-dated government stock for T11is) with Transnet to effect the transaction. This is to ensure that the government does not sit with an odd lot of bonds in its portfolio.
· Future dividends from SAA that accrue to Transnet will also be shared between Transnet and Government under similar terms that apply to the burden sharing principle. This will assist to alleviate pressure on the Government loan book.
*The government may do a debt swap with Transnet in effecting the conversion.
This means that government will now borrow R610m less to finance the deficit.
15. Furthermore, before corporatisation, SAA's net asset value (Assets less Liabilities) was RO and the entity was making losses. The prospects of closing down the business were real. Post the transaction, SAA is now valued at R7 billion and has begun to make profits. The value of Transnet's 80% shareholding, (and Government owns 100% of Transnet), is now R5,6 billion. This is higher than the R3 billion cost of taking over the debt that Transnet and Government have incurred.
16. The costs, therefore, of taking over the debt of SAA and introducing a strategic partner are much higher than the benefits. The total impact is currently difficult to calculate because of the nature of the airline industry but will be more visible after a further two years.
1. This Bill has been the subject of debate at two meetings of the Committee during the second half of 1999.
2. On those occasions each of the amendments or additions to the Financial Services Board Act, 1990 proposed by the Bill was dealt with and members' proposals and questions entertained.
3. Following those discussions further amendments to the original draft of the Bill were introduced. The purpose of this submission is to focus members attention on the amendments effected to the Bill since the last meeting so as to facilitate discussions when the approval of the Bill will be sought on 15 February 2000.
The ambit of consultation with the Minister has been widened. The minister may now compel discussion with him on any matter regarding the powers and duties of the FSB. Similarly the FSB may call on a discussion with the Minister on any matter.
Additional wording has been introduced to make clear that appointees to the board of appeal should be persons of wide experiences and expertise in their respective fields (while no minimum length of practice has beer stated).
Auditors' Act No 80 of 1991.
It is suggested that this is a technical error of no significance which could simply be corrected in the reprinting of the Bill and that, unless other amendments are made, no formal amendment is justified.
7. There are no other specific matters to which the Committee's attention should be drawn as no other amendments were effected to the previous draft of the Bill.


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