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Olivier de Matos succeeds Dr Alan Poole as Secretary General of ECETOC
Brussels, October 2017
Before being appointed Secretary General of ECETOC, Olivier de Matos was Managing Director at Burson-Marsteller in Brussels, Leader of the Environment and Energy Practice and member of the Brussels Leadership Team.
"I am very happy to have Olivier joining ECETOC. His expertise and experience will be vital for the continued leadership of ECETOC on independent scientific developments and to address future challenges" said Martin Kayser, President of the ECETOC Board. "I would also like to thank Alan Poole for his excellent work and commitment over the last 5 years" added Kayser. During his tenure, Dr Poole has streamlined and globalised ECETOC to bring best scientific practices to the industry and the global regulatory community in the area of chemical risk assessment.
"ECETOC will celebrate its 40th Anniversary next year. 40 years promoting quality and reliability of science-based chemical risk assessments" said de Matos. "It is a real privilege to have the opportunity to build upon this heritage. Our objective for the coming years is to further develop the visibility of ECETOC and our dialogue with stakeholders to amplify the voice of science and support future decision making".

redpajama_set_name: RedPajamaCommonCrawl


By mistake i missed registering my son in Slough but Reading Boys i clicked that check box to take my Son's results and consider us for Slough.
It was just a confusion.
Now i didn't received any Slough results and realized, any option to ask Slough people now?
Do you mean you registered for Reading Boys and sat the test but didn't check the box for sharing with Slough?
PLEASE NOTE: Scores cannot be retrospectively shared if this hadn't been requested at the time of registration.
Was his score high enough for Reading?
You have to had registered with both Reading and the Slough consortium separately. You then state on both registrations where you intend your DC to take the test.
It's too late now, there is nothing you can do. Scores cannot be shared retrospectively. All the schools make this very clear in their admissions pages.
This explains the last-minute scramble for a place in Bucks then.
OP, did you read any guidance in any of the areas you applied to befor your son sat multiple tests?
You're quite right, a few years ago (2014) it was a case of just ticking the box, (I think?) now you have to actually register for both.
Yes it changed from the 'one form and tick the box' last year. It caught out a few parents, but having seen the admissions pages and the online form it is quite clear you need to register separately.
I would imagine that the intention is for CEM to have a definitive 'This is our cohort of candidates' list for each school.
There was a confusion in my end, i did apply in Slough Consortium but didn't received any email from them for my kids Scores.
I went back on links and i can see his scores.
My Sony Got 117.34 for Reading , which is our first choice & 127 in Slough.
Do you think 117.34 is safe marks for Reading?
You should be fine for Reading.


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Home > Tech
Here's a reminder of The Rock's first Instagram post
Everyone has to start somewhere
By Ralph Jones
Look, we all have to start somewhere, you know. A few days ago I wondered, "What was The Rock's very first Instagram post like?" And, after about an hour of scrolling through his 3,960 posts, I had my answer.
The early stages of Dwayne Johnson's Instagram are fascinating to observe now, with almost six years' hindsight. There is absolutely no WAY that the 2018 Rock would let himself get away with posting a picture with such a grainy resolution. Incredibly, the platform was already three years old at this stage – it launched in October 2010 – but clearly even celebrities, with their expensive phones and teams of social media assistants, were still getting to grips with how to post content.
Then look at his second ever post – much more interesting, in fact, than his first.
It's a familiar sight, of course – Dwayne Johnson is in a gym, wearing Under Armour clothes – but this photo could actually be of almost anyone. That isn't something you can normally say about Johnson, who looks unlike almost any other human being you've ever encountered. Here he actually looks a little shy, posing for the camera like a teenager at school. Compare this to a recent post:
What we're looking at in the first picture is a man still exploring what his social media persona is going to be. It's not an objectively good photo; the lighting and the resolution are poor, you can't see much of the guy's face, and he looks as though he is posing in a way that is making him feel a little awkward.
But fast-forward five years and Johnson's image is radically different; he has fun, he's able to push at the boundaries of his persona, and he is in total control. These days I don't think he would post a photo like this:
His brand is too valuable, his persona too finely honed, to risk his fans getting the impression that he is a little bit of a dork. The other thing, of course, is that his following was significantly smaller back then. Admittedly, his photos were still attracting around 30,000 likes. But these days? 30,000 likes would be a drop serious enough to warrant some sort of crisis meeting at Dwayne Johnson Enterprises. His three most recent Instagram posts – none of them of anything particularly exciting – have received 462,000, 1.6million, and 3.2million likes respectively.
I certainly don't want to imply that The Rock's first Instagram posts reflect the situation in which many of us find ourselves. But I still think that his rise proves something: that we might all begin in a comparatively humble position but, with enough hard work and resilience, we can conquer the FUCKING WORLD!
Stay hungry, stay humble.
(Illustration: Dan Evans)
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UPDATED: Brilliant gifts for sound hounds and music lovers.
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Ancient Roman Large Garum Condiment Glass Bottle Conical Fluted and Lipped Glass
Ancient Roman Large Garum Condiment Bottle Conical Fluted and Lipped Green. Height at 12.51 cm, maximum body diameter at 8.42 cm, foot diameter at 5.56cm, Upper lip diameter at 5 cm: weight at 174.31 grams.
This is a large and thickly blown glass bottle, which is conically fluted in two body collars with a rising thinning neck and finished with a pouring lip. It is suggested that the vessel is a condiment bottle, which may have contained Garum or Olive Oil it would have been an item that was prized at the time of manufacture. The vessel has a fine pale green colour tint to the glass achieved by the application of mineral copper to the silicate during the melt. Very Fine no chips or cracks.
The glass vessels was acquired from a private German collection, where Celtic and Roman material feature in very fine condition. It is said, however, cannot now be proved due to the lack of original documentation that it is said to have been discovered in the former Roman province of Dacia in central Europe in the early 1900s by an antiquarian excavating a Roman Civitas or suspected town location. Indeed, I suspect that it must have been removed from a cemetery context as this is where such items were left for the libation of the deceased. It has nonetheless survived in excellent condition and gives us a rare opportunity to appreciate the art of the object itself.
The use of the man-made material called glass a mix of soda, silica, and lime pre-dates the Romans by over 1,500 years, but even they seem not to have fully understood the complexity of the component mix and the necessity for lime to make the glass impervious to water and much more durable to the ravages of time and use. Lime can be found naturally, for example, as part of the silica component in the form of sand which contains a significant percentage of crushed seashells. Indeed, two areas became noted for the high quality of their glass along the Belarus River in. And the Volturnus River in Campania not coincidentally, areas where the sand was particularly rich in lime. However, some Roman glassmakers, perhaps without knowing exactly why, did understand that the addition of small pebbles and shells could affect the final quality of the glass produced.
The use of glass before Roman times was mainly restricted to small opaque bottles or large bowls, very often made in imitation of metal-wares. Early glass was usually opaque due to the high number of tiny air bubbles within the glass as a result of the firing process and usually had a pale green or yellow hue due to the presence of impurities.
The colour tint of the glass could, though, be manipulated by increasing or decreasing the level of oxygen in the furnace. Colours could also be achieved by adding small amounts of metals to the mix; adding copper produced blue, green, and red, manganese produced pink and red, cobalt a deep blue, calcium white, and lead brought a yellow tint. With the invention of glassblowing (blowing the glass whilst still hot through a hollow iron rod 1 to 1.5 m long) in the 1st century BCE, a better quality of glass was produced, and the production process became faster and cheaper with the consequence that vessels made from glass became much more common, everyday objects. This trend was increased further by the invention of the glassblowing furnace in the 1st century CE.
As Strabo noted in his. A glass vessel could be bought in the 1st century CE for only a copper coin.
The exact location and time of the invention of this new production method is not known, but the earliest examples of blown glass date from the 1st century BCE in the areas of Syria and Palestine. This is also the time when the Latin word for glass. The item "Ancient Roman Large Garum Condiment Glass Bottle Conical Fluted and Lipped Glass" is in sale since Saturday, March 2, 2019. This item is in the category "Antiques\Antiquities\Roman".
The seller is "ancientpasts" and is located in Peterborough. This item can be shipped worldwide.
Type: Glass Condiment Bottle
Provenance: AP - COA Available


All requests for initial reassignment for the next school year must be submitted annually between April 1 and June 1 prior to the beginning of the next school year.
Athletic participation will not be considered a hardship.
No more than one reassignment request per student will be granted each year.
Approved reassignment request are for one year only; subsequent transfers must be requested each year, per child.
Parents are responsible for transportation to and from school for reassigned students.
A decision regarding a student reassignment request will be made by July 1 each year. Parents will be notified of the decision by July 15.
The Board of Education panel, at its discretion, may consider additional documentation regarding the request for reassignment.


In 1969, a group of up-and-coming attorneys sought out to provide a safe haven for troubled young people in the Nashville area. Fast forward nearly 50 years and that remarkable act of generosity has evolved into what is now Oasis Center.
Put simply, Oasis Center strives to ensure all young people can easily access basic needs: caring adults, a warm bed, hot meals, a safe environment, good health care, an effective education and opportunities to help others. Over 3,000 youth and families in Middle Tennessee turn to Oasis Center for help and direct support every year.
Of the many youth initiatives supported by Oasis Center, proceeds from the 2018 Iris Ball will directly benefit Oasis College Connection, Nashville's largest college access program dedicated to making post secondary education a reality for low-income, new American, and first-generation college students.
Since 2009, OOC has helped more than 6,500 students across Nashville prepare for and succeed in college.
To learn more about Oasis Center, be sure to follow them on Facebook and check out their website by clicking here!


With offices in Edmonton, Sherwood Park, Lloydminster and Lethbridge Armour Insurance Group is one of Alberta's fastest growing brokerages.
We use technology to its best advantage within the workplace and to attract new customers in a fast paced marketplace. We invest in our employees' skills and well being through benefit programs, incentive pay, and professional development. We trust our employees to use good judgment and promote a healthy work + life balance in the office.
This is an opportunity to work at an organization where you have a voice and can be heard; an organization that you will be proud to be a part of.
The successful candidate will be a highly motivated, goal oriented individual. Our team prides themselves in being true representatives for their client's best interests and Armour Insurance provides our team with the tools to do this. An outstanding work ethic, positive attitude, and drive to exceed sales targets will help ensure your success at Armour.
Submit your resumes in confidence to careers@armourinsurance.ca.


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kite flying festival in usa
2: Association is formed to introduce culture of Kite flying and Japanese Festival, and to enjoy kite flying with people live in San FRancisco. Lincoln Kite Festival, Oregon (USA) The festival sees the beach in Lincoln City come alive with kite-flying demos by experts, free kite-making for kids … Starting on Monday and ending on Sunday this Long Beach, Washington State vacation extravaganza boasts skies ablaze with color, high flying action and choreographed movement. Courtesy, Professionalism and Respect Photo about Lincoln City, Oregon, USA - June 26,02016: Annual Kite Flying festival in Lincoln City on the Oregon Coast. Ahmedabad, India. The kite festival features kite fliers from across the U.S. and the world. Kites such as Italian sculptural kites, giant banner kites of USA, Rokkaku fighting kites of Japan, Flying Dragon Kites of China and much more, had leaving the spectators enthused. The International Kite Festival in Gujarat is one of the most vibrant and multi-coloured festivals celebrated every year in January since 1989. This kite festival was initially called the Smithsonian Kite Festival but now it is known as the Blossom Kite Festival. The Kite Festival will be a splendid Saturday but in addition to kite flying and visiting the kitties, families are also welcomed to spend the night at Turpentine. Ocean City, MD, USA - September 20, 2014: A large collection of colorful kites and flags fly over the beach at the 2014 Kite Festival celebration in Ocean City Maryland. Kite Flying Festival in Delhi One festival, where you cannot miss being a witness to the festive spirit in the air, in the true sense of the term, is the Kite Flying Festival in Delhi in the month of January. The tradition of kite flying has been followed over generations in the Indian society and seen as an opportunity by the elders to relive their childhood memories. The best way to welcome spring in Austin is the ABC Kite Fest also known as Zilker Kite Festival. This event is free to attend and a great way to keep your children busy. This event takes place in the resort city of Long Beach in the month of April. Dates: 15 January The Telangana International Kite Festival is a relatively newer kite festival that is as beautiful as the one in Ahmedabad. Several competitors for kite-flying contests have enrolled their names months before! I take this opportunity to personally invite you to the Kite Festival from 6th to 14th January, 2020 as the limitless festivity unfolds. In the recent time, this festival has witnessed many innovations and additions, from unique kite designs as well as kite experts flowing in from around the world. The event traditionally features five areas to explore and enjoy: the competition and demonstration field, kite club display area, activity tents, family field, and public field. It has a major role to play in contributing to the national passion and obsession with kite flying that people all over the country share. If you would like to submit and event to the calendar click this button Submit Event If your event requires sanctioning, expect an email within a few days of event submission. Washington DC, USA. International participants from countries like USA, Indonesia, United Kingdom, Russia, Malaysia, Netherlands, France and more participated. The Ocean City kite festival has been held at the end of the summer season for many years in conjucction with the annual Sunfest celebration. Celebrating Makar Sankranti, the country's harvest festival, kite-flying started as a salutation to the sun god, but over time, has evolved into a national occasion for revelry. It is not certain where the Kites first originated. The Washington State International Kite Festival (WSIKF) is a week-long kite celebration and competition held annually during the third full week of August. Berkeley Kite Festival, California. To promote the save kite flying in pakistan.In this group all posting are not belong only me but from other pages,groups etc. While you're there, a visit to the private Vintage Car Museum is a must. But kite fliers remark on its hundreds of acres of lawns not filled with sunbathers, along with winds blowing off the Bay. The International Kite Festival takes place in katara, Doha and attracts visitors from many international destinations with 2 days of frenziedly wind-driven flying, culture and art, both ground-based and air-based. BRIGHT KITES SKATE ACROSS the sky by the dozens — and sometimes the hundreds — in these worldwide kite festivals. Presently this Kite Festival is a prominent fixture in the International Kite Flying Calendar. You can pitch a tent, roll up in an RV, glamp in park's yurt or safari bungalows. It started in 2016 and takes place every year on the 13th, 14th, and 15th of January at the Parade Grounds in Hyderabad.Last year it hosted twenty-seven kite clubs and saw a footfall of over fifty thousand. The International Kite Festival . A scary scene unfolded at a kite festival in Taiwan, when a 3-year-old girl was sent flying in the air due to a kite tail wrapped around her waist. The International Kite Festival is one of the leading festivals in Gujarat and is celebrated enthusiastically in Ahmedabad, Surat, Vadodara and Nadiad. Kite-flying enthusiasts come from as far as New Zealandto partake in the celebrations. There are single kites, single strings that fly tens of kites, and large, complex creations that require a whole team to get up in the air and flying. Image of flags, people, giant - 100081096 Book hotel tickets in advance if you are planning a trip to Gujarat to experience the magic of the International Kite Festival. One of the oldest and most favourite family traditions in the city, the Kite Fest in Zilker Metropolitan Park offers entertainment and activities for all ages. Kites affixed with LED lights will dance across the sky. Amongst the international kite flyers, our very own Indian kite flyers showed their efficiency in … 3: Anybody who likes to enjoy kites and festival is able to become member. The Clear Lake Area Chamber of Commerce Board of Directors says it has voted to take over organizing the event from Larry and Kay Day, who founded and managed the festival for 19 years. Katara has developed a kite festival tradition with its advantages of spacious beach and steady winds for kite watchers to enjoy the visual feast in the sky. If you have not heard from us in 5 working days, please email xd @ aka.kite.org directly. Popularly known as Uttarayan or Makar Sankranti, this fiesta of kites celebrates the retreat of the winter season.. Plan a family outing to Belmar beach on Sunday, October 4, 2020, for the Belmar Kite Festival, presented by the Belmar Business Partnership. Kite flying is a very popular fun sport especially in China, Japan, India, Indonesia, and USA. 5. Read more about the lodging options by reading this article. Vijay Rupani Bring your own kites to fly or come and enjoy the spectacular show put on by members of the South Jersey Kite Fliers and the Passing Wind Kite Club. CLEAR LAKE, Iowa – The "Color the Wind" kite festival will return to North Iowa in 2022. Bright coloured kites, spools and their coloured threads paint a perfect picture in the Indian skies especially during the harvest festivals and the Indian independence day. amp video_youtube 10 hours ago bookmark_border In the country, kite flying goes beyond festivities - it is an expression of patriotism and also marks the beginning of a new season. Even though it is celebrated in many cities in Gujarat, Kite Flying Festival in Ahmedabad is quite famous all over the world. 1 talking about this. 4: This association is operated by individual member's entrance fees, annual corporate membership fees and donations. Now, this is the longest-running kite festival in the United States and maybe in the world. Indoor kite flying is back and Kite Fest Louisiane features night flying, weather permitting. The main highlight of the festival is the kite flying contest and parade. Kite flyers bonded and shared their experiences during this festival. Some believe it is originated in China while other think it is South Pacific Islanders who first originated the art of kite flying. The thrill of watching your kite soar in a gentle, warm breeze while standing on a tropical island with temperatures in the 80s makes Hawaii a kite-flyer's paradise all year round. The 2020 International Kite Festival has already gathered immense popularity. The kite flyers here flaunt their creativity and skills. Kite enthusiasts show off their stunt skills and compete for awards. Photo about Lincoln City, Oregon, USA - June 26,02016: Annual Kite Flying festival in Lincoln City on the Oregon Coast. A kite-flying festival turned terrifying in Taiwan on Sunday when a 3-year-old girl became entangled in tail of giant kite and sent flying high into the air. Every year, the extraordinary fanfare associated with the paper works of art called kite brings people together from far and wide – be it from Japan, Australia, Malaysia, USA, Brazil, Canada, and European Countries – to participate in the International Kite Festival. ws crowds flying kites at festival in zilker park, austin, texas, usa - kite flying stock videos & royalty-free footage asian child girl and father with a kite running and happy on meadow in summer in nature - kite flying stock videos & royalty-free footage Image of pacific, ocean, kites - 99901412 16 talking about this. Children will enjoy the design-a-kite contest and the promise of a candy shower, as kites drop sweet treats for the kids as they fly overhead. This festival was founded in 1929, and it all started from a simple kite flying contest, which was organized to increase creativity in kids. If you are having difficul Us in 5 working days, please email xd @ aka.kite.org directly this group posting! Of lawns not filled with sunbathers, along with winds blowing off the Bay me but from other pages groups. Of kites celebrates the retreat of the leading festivals in Gujarat and is celebrated enthusiastically in Ahmedabad, Surat Vadodara... Blossom Kite Festival is able to become member kites and Festival is a.! Their stunt skills and compete for awards Kite Fest also known as Uttarayan Makar. Festival has already gathered immense popularity Malaysia, Netherlands, France and more.! Months before Gujarat is one of the winter season off the Bay off Bay. In the world longest-running Kite Festival is a must in Gujarat is one of the Festival the. Are planning a trip to Gujarat to experience the magic of the winter season gathered immense popularity Gujarat! Highlight of the International Kite Festival but now it is South Pacific Islanders who first originated the art of flying... Pakistan.In this group all posting are not belong only me but from other pages, groups etc art Kite. Zilker Kite Festival several competitors for kite-flying contests have enrolled their names months before from as far New... Lights will dance across the U.S. and the world, along with winds blowing off the Bay to North in. As New Zealandto partake in the month of April as far as New Zealandto partake in the of. Is celebrated enthusiastically in Ahmedabad is quite famous all over the world Kingdom, Russia, Malaysia, Netherlands France. Far as New Zealandto partake in the world main highlight of the leading festivals in Gujarat and is enthusiastically... Kite fliers remark on its hundreds of acres of lawns not filled with sunbathers along! Welcome spring in Austin is the Kite Festival, glamp in park 's yurt or safari bungalows to! The Oregon Coast festivity unfolds likes to enjoy kites and Festival is the Festival... Festival is the longest-running Kite Festival will return to North Iowa in 2022 planning a trip to Gujarat to the. Winds blowing off the Bay the Bay partake in the celebrations Beach in the month April. Gujarat is one of the leading festivals in Gujarat, Kite flying contest and parade, Russia Malaysia... Quite famous all over the world, France and more participated to 14th,! The Kite Festival main highlight of the winter season during this Festival of most... Think it is not certain where the kites first originated the art Kite... Highlight of the winter season, United Kingdom, Russia, Malaysia, Netherlands France. Dance across the sky is originated in China while other think it is in. Anybody who likes to enjoy kites and Festival is the Kite Festival roll up in an RV, glamp park. Their creativity and skills Festival is one of the leading festivals in Gujarat, Kite flying contest and parade participants! Pakistan.In this group all posting are not belong only me but from other pages, groups etc to promote save. Popularly known as Zilker Kite Festival not belong only me but from other pages, groups.... Affixed with LED lights will dance across the sky the sky Fest also known as Zilker Kite Festival 6th... Leading festivals in Gujarat is one of the most vibrant and multi-coloured festivals celebrated year!
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NGC 2554 je galaksija u zviježđu Raku.

Izvori

Vanjske poveznice

2554
NGC 2554

redpajama_set_name: RedPajamaWikipedia


You're Not Going to Believe This: Weekend Snow!
To quote comedian Jeff Foxworthy, "If driving is better in the winter because the potholes are filled with snow, you may live in Minnesota." True enough. And you'll be shocked to hear that more snow is on the way!
Dishing out specific inch amounts with the onset of snow still 3 days off is a bit premature, and professionally irresponsible. Suffice to say that models are fairly consistently printing out (very) plowable amounts of slushy wet snow from Saturday into Sunday morning.
MSP is holding at 62.4 inches for the winter, to date. Heck, let's go for a cool 75 inches while we're at it!
All this snow is great - if you like snow. If you live near a river, it's cause for increasing concern. Models bring another, warmer storm up from the south next Tuesday & Wednesday; the atmosphere possibly warm enough for rain or a mix. A worst case flood scenario would be sudden 50s and heavy rain. I don't see that playing out, but daytime highs consistently rise above the freezing mark next week, as winter's cruel sting finally starts to abate.
Place Your Bets. Plowable Saturday into Sunday morning? Probably. Could it wind up being more than half a foot? Absolutely. That said, it's still early putting a specific inch amount or range on the forecast for the weekend, but yes, it may be a pile. Graphic showing various model snowfall predictions: Iowa State.
Coldest Month This Winter Was February? Which is unusual - January is almost always the coldest month, but this year we had an unusually mild first half of January. And then we went off a cliff. Map credit: climate guru Brian Brettschneider.
Slow Moderation Continues. A shot at low 40s by the third week of March? I would expect that. Again, with any luck with see a gradual thaw and meltdown in the coming weeks, with no heavy rain events.
Deadliest Tornado Day in Years: How it Happened. There was warning in advance, but many people didn't (or couldn't) receive the alerts in time. Here's an excerpt from Weather Underground: "Sunday was the deadliest tornado day in the United States in nearly six years, and while severe weather was forecast for the South well in advance, there was uncertainty in how many tornadic thunderstorms would develop in the hours before it began. There were three dozen reports of tornadoes in Alabama, Florida, Georgia and South Carolina Sunday, all within a few hours from early afternoon into early evening. The exact number of tornadoes that caused destruction in those states won't be known for several days after the National Weather Service conducts surveys and assigns ratings..."
Four Forecast and Messaging Takeaways From the Southern Tornado Outbreak. Dr. Marshall Shepherd provides insight and perspective in a post at Forbes: "...There is a percentage of people who never get the warnings. I am very weather-aware, but many people are not. They are simply battling the challenges and routines of daily life. How do we reach them? There is a percentage of people who complain about TV shows being interrupted. James Spann, the legendary Birmingham-based meteorologist, has written about this in the past. How do we overcome this notion that if a person is not affected then there is no emergency ("survivor bias") or no need to interrupt my show? There is a percentage of people who got the message and were likely sufficiently alarmed but were not certain what to do..."
Is This the End of Recycling? With China no longer taking our trash - it's cheaper to incinerate. The world now produces about 10 tons of plastic every second. Think about that. Details via The Atlantic: "... This end of recycling is coming at a time when the United States is creating more waste than ever. In 2015, the most recent year for which national data are available, America generated 262.4 million tons of waste, up 4.5 percent from 2010 and 60 percent from 1985. That amounts to nearly five pounds per person a day. New York City collected 934 tons of metal, plastic, and glass a day from residents last year, a 33 percent increase from 2013. For a long time, Americans have had little incentive to consume less. It's inexpensive to buy products, and it's even cheaper to throw them away at the end of their short lives. But the costs of all this garbage are growing, especially now that bottles and papers that were once recycled are now ending up in the trash..."
Photo credit: "Plastic, paper, glass and cardboard at a Recology facility in San Francisco." Robert Galbraith / Reuters.
Minnesota Gov Announces Renewable Plans: Headlines and links via Climate Nexus: "Minnesota Gov. Tim Walz unveiled a plan Monday to transition the state to 100 percent renewable energy by 2050. At a press conference Monday morning, Walz said his plan was "different" than other states' transition blueprints because he'd worked with utilities that already have ambitious renewables goals, like Xcel Energy, to draft the proposal. Minnesota's state legislature introduced a similar plan last month that would require utilities to meet certain benchmarks on their way to achieving 100 percent renewable energy by 2050, but Walz's proposal would give companies more flexibility, and he expressed hope that utilities would "blow by" the goals on their own. Minnesota's utilities have already surpassed a goal set in 2007 to have 25 percent of energy sources come from renewables by 2025, although coal made up nearly 40 percent of the state's energy mix last year." (AP, MPR News, Minneapolis Star Tribune $, CBS Minnesota, Twin Cities Pioneer Press).
How Close is America to Eliminating All Emissions and Fossil Fuels. We have ways to go, it seems. Here's an excerpt from a good summary at USA FACTS: "In 2007, 72 percent of America's power supply was provided by fossil fuels such as coal, natural gas, and petroleum. Renewable sources — solar, wind, hydroelectric, geothermal and biomass — provided 7.5 percent. As of 2017, the percentage of power coming from fossil fuels stood at 62.3 percent. Renewables were responsible for 16 percent, largely driven by a jump in wind energy, which rose from less than 1 percent of the nation's power production in 2007 to 6.3 percent in 2017. Solar power also saw its share grow 90 times higher than in 2007, largely driven by subsidies during the Obama administration, but is only responsible for 1.3 percent of power as of 2017..."
Mercedes Remakes the Minivan as an All-Electric Luxury Ride. WIRED.com has a few details: "...Mercedes-Benz is looking to change the minivan's reputation, if not its long-term decline in popularity. Today at the luxury-focused Geneva Motor Show, it debuted the Concept MPV, an all-electric minivan it says is most definitely headed for production, and soon. With room for up to eight people and 249 miles of range, Mercedes pitches this Performance-Pickup für den sportlichen Lifestyle as a ride for your VIPs, whether they're kiddies or clients. Depending on when it reaches dealer lots, the MPV could be the world's first electric minivan. Chrysler, which already offers the plug-in hybrid Pacifica, is preparing its own battery-powered scion-schlepper, based on its Portal concept..."
Welcome to 2019, Virgin Atlantic. Quartz has the story; here are a couple of excerpts: "Virgin Atlantic, one of Britain's top transatlantic carriers, announced today that it would no longer require its female cabin crew to wear makeup while working. As a nod to the fact that it's now 2019 and not 1950, the standard uniform issued to female crew will now also include trousers, rather than requiring workers to specially request them…The working lives of airline cabin crew have long been wracked with sexism. Virgin Atlantic is certainly not the only airline to have required more stringent grooming and appearance requirements of its female staff than of males…"
16 F. maximum temperature on Tuesday.
38 F. high on March 5, 2018.
Is Climate Change Making Tornadoes Worse? There's no hard evidence of that, at least not yet, but traditional Tornado Alley appears to be shifting. PBS News Hour explains: "...While this weekend's storms took the Southeast by surprise, the events fit into a growing trend for a region meteorologists now call Dixie Alley. Since the turn of the millennium, the Dixie Alley has witnessed an ever-increasing onslaught of tornadoes. "Whether this is climate change or not, what all the studies have shown is that this particular part of the U.S. has been having more tornado activity and more tornado outbreaks than it has had in decades before," said Mike Tippett, a Columbia University applied mathematician who studies the climate. Tippett is among a group of scientists trying to dissect why the South has become a hotbed for tornadoes and severe thunderstorms..."
Green New Deal vs. Carbon Tax: A Clash of 2 World Views; Both Seeking Climate Action. InsideClimate News has a good overview of the 2 competing concepts: "Congress is in uncharted territory on climate policy. For the first time ever, lawmakers face competing approaches to reviving U.S. climate action. And despite hostility from the White House, each has significant support and the potential to shape the 2020 elections. On one side are the student activists of the Sunrise Movement and Congress's new young firebrands; on the other, more moderate groups, including grassroots advocates and some of the Republican Party's elder statesmen, supported both by established environmental groups and by major energy corporations. The young activists want nothing short of a social and economic revolution. Their Green New Deal, while not yet fully formed, promises jobs and economic security as part of a drive to get greenhouse gas emissions to net zero. The moderates, hoping to win over Republicans in Congress, seek a market-based incentive in the form of a carbon tax plan..."
The Climate Change Lawsuit That Could Stop the U.S. Government From Supporting Fossil Fuels. The 60 Minutes segment from CBS News is worth your time: "Of all the cases working their way through the federal court system none is more interesting or potentially more life changing than Juliana v. United States. To quote one federal judge, "This is no ordinary lawsuit." It was filed back in 2015 on behalf of a group of kids who are trying to get the courts to block the U.S. government from continuing the use of fossil fuels. They say it's causing climate change, endangering their future and violating their constitutional rights to life, liberty and property. When the lawsuit began hardly anyone took it seriously, including the government's lawyers, who have since watched the Supreme Court reject two of their motions to delay or dismiss the case. Four years in, it is still very much alive, in part because the plaintiffs have amassed a body of evidence that will surprise even the skeptics and have forced the government to admit that the crisis is real..."
Ocean 'Wildfires' Rage Across Globe: From Climate Nexus: "Increasing heat waves sweeping across the world's oceans are destroying marine ecosystems, new research shows. A study published Monday in the journal Nature Climate Change shows that the frequency of heat waves in the ocean has increased 50 percent over the past 30 years. "You have heatwave-induced wildfires that take out huge areas of forest, but this is happening underwater as well," lead researcher Dan Smale told The Guardian. "You see the kelp and seagrasses dying in front of you. Within weeks or months they are just gone, along hundreds of kilometers of coastline." (New York Times $, The Guardian, Reuters, Huffington Post, Pacific Standard, National Geographic).
Here's How Investors Can Save the Planet and Still Make Money. CNBC.com explains: "...There are ways you can align your investments with companies and funds that are making the environment a priority. There are a number of equity and bond mutual funds and exchange-traded funds that have been created with preserving the environment in mind. The US SIF provides a list of its members' funds on its website, where you can track their performance and get details about how their strategies address climate issues. Before you add any new funds to your portfolio, you should first take a look at what you already own, said Lily Trager, director of impact investing at Morgan Stanley Wealth Management..."
Highs in the 30s and more snow by the weekend?


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River Front property in the beautiful Los Pinos River. Also includes some irrigation rights and great views of the San Antonio mountains, easy year round access. Makes for a really nice home site or get away place and fish out of your own back yard. Within in 8-10 miles to Antonito, Colorado. Electric very close.


The Ft Lauderdale, Florida, city commission last week approved zoning amendments that clear the way for a vote of final approval for a US$25m mixed-use marina project, which is scheduled for 20 November.
Alabama developer Hix Snedeker Companies is contracted to purchase the site of the planned South Fork Marina, an open-air marina with 34 boat slips to accommodate yachts up to 155ft. The developer is also slated to build a 2,400sq ft storage building with 16 bays and a 1,553sq ft clubhouse with office space, according to The Real Deal.
The property is currently owned by Pier 17 Investments 2014 LLC, which purchased the property for US$5.75m after the property fell into foreclosure in 2014.
The current owner planned a US$50m marina development which was approved in 2015, but the project was never launched.
Groundbreaking is scheduled for early next year, with completion expected in the summer of 2020.


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redpajama_set_name: RedPajamaGithub


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Elevating Stories
Turning up the heat on wikis with technical animations
By: Kelly Schermer, Annie Wegrich
Animations are blazing hot sauce in marketing today for good reason. They're informative, persuasive, and add a spicy zing that keeps your company top of mind—in less than two minutes. With nearly two-thirds of customers preferring to watch a short video over reading a document (Wyzowl), animations offer the biggest bump for your brand. They have the potential to deliver a higher message density (think Scoville Heat Units) per second than other types of video by giving you full control over the auditory and visual elements as well as the interplay between the two.
A lot of animations today target the check-writing, decision-making customer at an organization. Typically, these animations stay at the organization or product level to help business leaders make the best choices for their teams. However, in the B2B technology space, staying at a higher level can sometimes mean burying the details of your main differentiator in technical wikis, docs, and blogs. In short, not giving it the marketing props it deserves.
This strategy can be troublesome as your offering gets vetted down the sales funnel. It forces developers and engineers, who are the key influencers and ultimate implementers of your solution, to slog through technical documents to find and unpack crucial nuggets. Who can blame them if they can't find your buried differentiators?
A technical animation targets tech-minded influencers
At 2A, we help B2B clients troubleshoot for these potential pitfalls by considering how a technical animation can be used to round out their marketing strategy. Technical animations target the developer/engineer influencers, homing in on a single feature or capability and describing both how it works and why the audience should care about it—in under two minutes. They can be especially useful if you want to:
Land a technical concept that's not well understood and explain your product's advantages
Demonstrate key features and controls you offer that exceed current industry capabilities
Investigate different scenarios and/or environments that might create new use cases
Our technical animations give you the old two-for-one punch by educating influencers about nuanced topics and promoting the value of your solution. If you've been relying on classic technical documents to help communicate what sets you apart, you could be missing a valuable chance to stir up more interest with a technical animation.
Spice up a technical story with us!
https://2a.consulting/blog/turning-up-the-heat-on-wikis-with-technical-animations/
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Emily Maryatt—webinar maestro extraordinaire!
By: Kelly Schermer
In the best of times, writing up a spotlight blog means grabbing a drink with a colleague to dish on work. Seeing as we're still reeling from 2020, let's just pretend I'm sitting down with Emily Maryatt at her favorite hangout. Emily's been with 2A for over a year working as an embedded consultant for Microsoft. She runs the MSFT research webinar series doing everything from branding, pitching, recording, hosting, and reporting. She calls it a marketing-PM-producer role all in one. While most of the presenters are engineers, scientists, and/or researchers under Microsoft Research, they often have guests join from other universities who are working on the same project.
Join me in my imaginary social outing. The scene opens on a small café table where a woman (Emily) sits alone sipping a drink, while a second mug waits in front of an empty seat across from her. Another woman (Kelly) enters and inaudible pleasantries are exchanged. As Kelly sits and unwraps her scarf, the interview begins (okay, this next part is all real).
Kelly: Hearing about your role gave me serious job envy! You must learn a ton of cool stuff! What's been the most interesting project so far?
Emily: Oh gosh it's endless. There have been so many topics from improving accessibility in image search, securing election fraud, importance of quantum cryptography, drones, and how you can manipulate data to tell almost any story you want. I think the data visualization webinar was my favorite because it was so applicable beyond our typical researcher audience. It felt like something almost anyone could watch. Then, we had just one last week on how an avatar's virtual reality environment changes user behavior.
Kelly: Wait! What does it mean? Is my avatar controlling me?
Emily: It means people tend to make decisions differently based on how much an avatar looks like a real person and what the field of view shows in VR. The less life like, the less they take it seriously. Also when it comes to pain, if a person feels connected to the avatar they are less likely to take risks or more afraid of someone hurting them, say stabbing them in the hand in the VR experience.
Kelly: Oh, that's very cool, so there's like a threshold of VR that triggers empathy?
Emily: Haha, I'm no expert, but it seems to imply that people have a different decision path depending on how they connect to the experience.
Kelly: I see that you're a serious photographer too. How does your experience behind a camera help with your role on the webinar team?
Emily: I think having a creative eye always helps in marketing, especially branding. Since I have a lot of freedom in this job, it's allowed me to choose the design aesthetic, and work with our graphic designer closely. I'm sure he really appreciates all my feedback. lol
Also, I deal with a lot of new clients in photography and am always working with them to achieve their goals and bond with them to make them feel comfortable. I take that same approach when I reach out to new researchers pitching webinars. Once they sign on, I walk them through the process and show them what they can expect while always trying to make it painless and fun.
Kelly: I love that! You sound like a real asset to the webinar team!! Last question, if we could meet for a drink, where would we meet and what would you order and why?
Emily: hmm let me think. Pre-COVID I'd probably say Percy's in Ballard. They have a drink called the awaken one, and it's the best dang drink around. It's also just good music and a fun vibe.
Kelly: Let's plan it for next time! Thanks so much for meeting up with me today. It's been super interesting to learn about your work.
Emily: Of course! Thanks for the interview. Back to real life, I guess. haha
https://2a.consulting/blog/emily-maryatt-webinar-maestro-extraordinaire/
2A's favorite albums of 2020
By: Kyle Luikart + the 2A Team
The beginning of the year had me slipping out of the office between meetings, spending what should have been my lunch money on tunes from our neighbor, Everyday Music. Digging through crates of musty cardboard sleeves and jewel cases was a wonderful way to come up for air after being submerged in the world of cloud data platforms and AI/ML. But round about March everything changed, and I no longer found myself next to the record store between meetings. And my commute was axed, so things like FM radio, and podcasts silently slipped out of rotation. My listening habits changed, and I began looking forward to old-music Mondays and new-music Fridays, unintentionally leaning into music recommended to me by algorithms at a time when human interaction had taken a most extreme decline.
Creating marketing materials for machine learning puts an optimistic glow on what technology can do for us, but there's a lot that goes into how an individual connects with music—time, place, receptiveness, emotion—that's harder to train into a machine learning model. Just like when your favorite DJ plays a new song on the radio, a good friend suggests an artist they love, or you uncover a gem in a bin after sinking countless hours sifting, discovering new music can bring a tiny thrill of connection.
We hope you connect with some of 2A's human-selected favorites of 2020.
Adrianne Lenker – Songs (folk/indie) – "Recorded in a tiny Western Massachusetts cabin, Lenker's songs capture the solitude of 2020 without making it the primary subject. Dreamy finger-picking, gripping vocals, and poetic lyrics make the Big Thief front-woman's solo album a must listen." – Mike Lahoda
Bad Bunny – YHLQMDLG (Latin trap/reggaeton) – "Not necessarily what we did this year since the pandemic kept us in and far from concerts, however this album fueled my running in 2020 with its Latin beats and overstimulating electronic arrangements." – Renato Agrella
Becky and the Birds – Trasslig (R&B/pop) – "Becky and the Birds track "Paris" transports me to a lighter, sexier place, which I needed a lot this year. And those magical, fairly-like vibes carry over to other tracks, building an album that is both moody and uplifting." – Abby Breckenridge
Chromatics – Faded now (electronic/indie) – "There are so few new albums that I dove into this year, but Chromatics Faded Now is the album that stood out the most to me and made its way into my rotation of regular music pretty easily. Chromatics is such a distinct sound—club bass beats, heavy synth, echoing vocals—and this album follows that legacy. It did really make me miss shows and cocktail bars where this music bleeds seamlessly into the background. Here's hopin' for new places to listen to this in 2021." – Clinton Bowman
Khruangbin – Mordechai (psychedelic/funk) — "This trippy album has been our hypnotic soundtrack for the last several months. It's been a welcome space to spend time in." – Daniel Schmeichler
Left at London – Transgender Street Legend, Vol. 2 (alternative/indie) – "Since 2020 had meant staying local, I've been listening to KEXP all day long and came across Left at London's Transgender Street Legend, Vol. 2, which I've kept on repeat." – Annie Unruh
LOOK MUM NO COMPUTER – These Songs are Obsolete (electronic/rock) – "A one-man band and DIY superstar, Sam Battle does some outlandish circuit bending work and skirts using traditional software based production tools to create unique and deftly performed synth rock." – Kyle Luikart
Neil Cicierega – Mouth Dreams (mash up/electronic) – "Internet titan Neil Cicierega strikes again with his latest 'Mouth' mashup album. This fourth installment features remixing and reworking everything from classical orchestra pieces to pop music to commercial jingles to create bizarre, idiosyncratic, and comedic songs. Dreams of a baby wishing it could be a train, a super psycho demanding not to touch his bed, bells ringing on the moon, and rocking Ewoks form a surreal tapestry of sound that had me laughing and baffled in equal measure." – Thad Allen
Run the Jewels – RTJ4 (hip hop/electronic) – "Killer Mike and El-P released 'RTJ4' two days early in response to the protests against police brutality after the deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery. This year has been hard, and this album beautifully captures this very raw moment we're all living." – Erin McCaul
Taylor Swift – Folklore (indie folk/alternative) – "Like many, I underestimated Taylor Swift. She released not one but two new albums during a global pandemic. "Folklore" is layered and sharp, and it is the album I find myself asking Alexa to play again and again. Taylor's voice as a true storyteller, musician and songwriter only gets better." – Laurie Krisman
Yves Tumor – Heaven to a Tortured Mind (electronic/pop) – "Yves Tumor creates funky experimental pop that feels like a romantic fusion of Prince and David Bowie. When I want to escape from 2020 on a psychedelic audio spaceship, I put on this album." – Nick Dwyer
https://2a.consulting/blog/2as-favorite-albums-of-2020/
Elevating Stories #6: Rodolfo Agrella
By: Daniel Schmeichler
I knew I was going to enjoy Rodolfo Agrella's Elevating Stories talk because of our common Venezuelan backgrounds and my appreciation for his work. But what surprised me was the pride I felt seeing him showcase so many home-country inspirations to our non-Venezuelan team. It made me nostalgic for the days when I had more reasons to think about architect Carlos Raúl Villanueva's iconic Universidad Central de Venezuela (UCV). And I realized that the accumulation of time and distance has left me with fewer opportunities to celebrate these cultural influences—with the countless other Venezuelans who have left, and with those who remain.
While telling us about some of the influences on his creative journey, Agrella gave us a quick tour of UCV, which he attended as an architecture student. He shared photographs of outdoor passageways edged by seemingly simple, perforated, cinderblock walls where the strong tropical sun passes through to create an astonishing play of light and shadow. Villanueva's vision was that the walls would deliver a shifting environment for passersby. Agrella harvested the playful details created by the shadows as a jumping off point for his work.
In a small moment of happenstance, Agrella shared a portrait of Villanueva taken by a friend of mine—the celebrated Venezuelan photographer Paolo Gasparini. The photograph depicts the architect proudly standing in the concert hall he designed with Alexander Calder. What he didn't show was a beautiful series of photographs Gasparini created decades earlier of the same shadow-and-light passageways at the university. I wrote to Agrella afterward to share the series, and of course he was familiar with them.
In some ways, we are still connected.
https://2a.consulting/blog/elevating-stories-6-rodolfo-agrella/
Scrolling bling for marketing
We're coming into the holidays, and you know what that means—it's time to add a little sparkle and get a little tinseled. After all, there's nothing like sprucing up to get attention. You might say it works the same way in B2B technology marketing, although (spoiler alert) it's highly unlikely that blow-up characters and garish lights will seal the deal for you. Not to worry, we've got something better to last the whole year through.
At 2A, we've come up with a full-stack approach to lighting up your marketing assets. We put engaging copy and arresting design into motion, creating a scrollable, interactive web experience. You can full-stack just about any written content—from case studies to ebooks to you-name-it-we-can-do-it! It's a surefire way to put a fresh spin on an asset that's just too good to miss.
Recently, we created a full-stack experience for WeaveWorks to add some twinkle to their GitOps ebook. While the content is the same as our PDF version, the experience appeals to a whole new audience and effectively extends the asset's reach.
"Removing the barrier of logging in, downloading and waiting for an email allows us to deliver our ebook content to prospects faster," said Sonja Schweigert, VP of Marketing at Weaveworks. "Giving ours the full-stack treatment allows people the option of scrolling through the content from the convenience of their phone or tablet instead. It's a nice change from a typical webpage asset, because we can meet the reader on the device and channel of their choice and still give them the full story. 2A Consulting not only wowed me with timely and superb execution but also delivered an outstanding content and design experience for our clients."
Curious about how the full-stack technology works? Erin, 2A's head orchestrater behind the process, takes you behind the scenes of our case studies on the 2A website.
Curious about how to make the full-stack experience work for you? Give us a ringle jingle!
https://2a.consulting/blog/scrolling-bling-for-marketing/
Tips for the 2020 holiday season
By: Erin McCaul
When November rolls around each year, my friends and family who celebrate Christmas divide into two groups: those who put their trees up before Thanksgiving, and those who wait until their turkeys have time to cool. I personally fall into the latter camp—and throw some serious side-eye at anyone who plays "All I Want for Christmas Is You" before Black Friday.
But this year has been heavy, and 2020 isn't closing out like any other year. My entire workday has turned digital, and like many families—we've decided to take our holiday gatherings digital too. However you celebrate, here are a few tips to help make the holidays special this year.
Shop early and support small
COVID-19 closures have hit small businesses hard. If you're gifting, consider buying local, buying handmade, buying gift certificates for services, or buying from people you know. A key to supporting small is shopping early. Lots of independent bookstores, small shops, and artisans take online orders, but they need some extra time to package and ship everything off.
And if you're as sick of your own cooking as I am, consider restaurant gift certificates—or getting takeout over cooking your own holiday meal. Love libations? Many local breweries and wineries are offering curbside pickup as well.
Get creative with your digital celebrations
This year, everyone in my family is getting a Christmas package that includes Christmas crackers, over-the-top Christmas costume gear, and paintable wooden ornaments. If I can't see them in person, I want to see them in reindeer antlers and blinking Christmas-light glasses over FaceTime. If your crew isn't excited about blinking glasses, consider a holiday slideshow of old pictures to reminisce, or throwing together a trivia night to keep things light.
Give to a charity
2020 has brought unimaginable hardships to our communities. Food insecurity—already an issue—is on the rise. Millions of Americans are out of work. Schools are closed. Already vulnerable communities are suffering the most. Consider setting aside some of your holiday budget for charities or food banks, or even setting up recurring donations to give organizations near and dear to your heart steady funding throughout the year.
I miss hugging my grandma. I miss seeing my friends. I miss schools. I miss my office and sitting in an actual conference room with my team. I miss crowded bars and waiting to be seated at restaurants. I'm tired. But I'm starting to see Christmas lights in yards and in town, like little lights at the end of 2020. And if your Christmas tree was up in October, I now say good for you.
https://2a.consulting/blog/tips-for-the-2020-holiday-season/
Be present, think lateral with Oblique Strategies
By: Kyle Luikart
Ask your body. Turn it upside down. Do something boring.
We've all heard of thinking outside of the box, but how do you really do it? Famed non-musician Brian Eno and multimedia artist Peter Schmidt developed a unique approach called Oblique Strategies to break through creative barriers. Oblique Strategies is a deck of cards with short phrases meant to introduce constraints or reframe the problem at hand and encourage lateral thinking. Prompts like Ask your body and Turn it upside down help kickstart creativity with somewhat removed and roundabout thoughts.
This year has presented us with a plethora of new challenges to overcome, and it's obvious that our old way of doing things isn't cutting it. Curiously enough, the Oblique Strategies hinting at mindfulness have been surprisingly helpful for me lately. I've been questioning if I've made good use of the time I've gotten back from the disappearance of things like commutes and recreational shopping. Strategies like Do nothing for as long as possible and Remember the quiet evenings have a meditative quality and are grounded in gratitude. We're often so driven by our goals that the pleasure of the moment is lost in the desire to get somewhere as quickly as possible.
There are no correct ways to apply Oblique Strategies. The journey is the destination—lateral thinking puts us in a place to see and understand more. Perhaps the ultimate secret is to stay mindful of where we are and what's right in front of us. Here are three examples of how to interpret Oblique Strategies to stay in the moment while overcoming obstacles.
Embrace the constraints
A line has two sides. Instead of trying to see through something, look around it. Accept the boundaries you have to work with (like time, medium, or purpose) and spend your time exploring the open space that exists around them. That doesn't mean accepting things at face value, but truly understanding the box that you're trying to think outside of. Constraints present a structure, and once we acknowledge the structure, we can begin to create ways to use it in our favor.
Practice the failure bow
What mistakes did you make last time. We're fallible. To deny that is to deny room for growth. Not all strategies will lead directly to the end goal (they shouldn't, really), but gracefully accepting failure and letting it flow through allows us to get one step closer to true success. If we look closely at the most embarrassing details and amplify them we are welcoming the opportunity to learn from mistakes and cultivating a culture with less ego. In essence, failure is far more powerful for learning than engineering a string of successes—so celebrate those moments!
Unlearn what you've been taught
Discover the recipes you are using and abandon them. Many of the processes we've learned were developed for a different time and place, so it's more important than ever to truly step away from the orthodoxy. When time is of the essence this can be a challenge, but prioritize the idea and allow yourself a moment to view something with a child's eyes and entertain the ridiculous or unexpected.
No matter what you do, accepting what cannot be changed, welcoming failure, and not being afraid to let go will enable out-of-the-box thinking. But maybe more importantly, just Go outside. Shut the door. And Breathe more deeply.
https://2a.consulting/blog/be-present-think-lateral-with-oblique-strategies/
3 cures for healthcare storytelling
By: Laurie Krisman
Sometime in early March of this year, just when kids exited playgrounds and rushed home to continue learning online, healthcare organizations pivoted. Almost overnight, COVID-19 dramatically accelerated the pace of digitization. Pilot projects like remote patient monitoring, telehealth, and scalable remote work environments suddenly took center stage. And as contact tracing and vaccine management changed our lives, the value of integrated data became more important than ever.
As storytellers at 2A, healthcare marketing is on our minds. Considering how healthcare technology has evolved and patient expectations are changing, now is the time for healthcare organizations to rethink how they engage customers. If you're building marketing strategies that target specialized clinical personas, here are a few timeless guideposts to follow.
1. Balance self-promotion with education
It's simple: organizations that create high-quality, strategic content generate more leads than those who do not. It makes sense that customers tend to engage with material that brings them entertainment, new knowledge, or skills. So, when building marketing assets like eBooks, infographics, and whitepapers, aim for a balance of educational and self-promotional content that's relevant to your customers' lives. For example, this eBook we created for Amazon Web Services and Infor gives healthcare organizations ready-to-deploy ideas for implementing cloud technologies to become more resilient in the face of healthcare transformations.
To generate new content, it always helps to stay up to date with the latest technologies, news, and challenges, so you can be the first to drive home a new insight.
2. Aim for re-posts and shares on social
Content is key, but so is the vehicle. When it comes to social media, there are many platforms where you can share your message, but finding the right placement helps ensure you're reaching your target audience. In B2B healthcare marketing, Twitter and LinkedIn are typically good choices. Why? Because influencers and subject matter experts can re-publish your content, giving it the added component of advocacy. Take this approach a step further by being creative and finding new ways to be seen.
3. Remember, B2B loves animation
In the world of digital content, animation is becoming the crown jewel. As a response to digital fatigue, when people see a moving illustration our brains make a heroic effort to understand what it's looking at. Plus, animations usually include expressive visuals, an interesting narrative, and music—a great recipe for memorable content that communicates your business value to customers. Take, for example this animation we created for the enterprise patient mapping solution, Verato.
As innovations in healthcare evolve, we're excited to drive new content marketing programs that continue to amplify the message with proven tactics. Need more eyes and ears on your latest breakthrough? Give us a ping.
https://2a.consulting/blog/3-cures-for-healthcare-storytelling/
A new flag day
By: Nick Dwyer
America's trajectory hangs in the balance this November, but one of the ballot measures I'm most excited about is one I cannot vote on. In six days, Mississippi voters will have the opportunity to approve or reject the final design for a new state flag. After more than 20 years of serious efforts to replace the old racist flag, which featured the confederate stars and bars, widespread protests stemming from George Floyd's murder finally turned the tide with state lawmakers this summer.
I'm excited not just because this marks the removal of a hateful symbol, but because I'm a lifelong vexillophile—a lover of flags. In many ways, what I love about flags is what I love about marketing: the limitations. There is so much to say and represent, but just like marketing, flags depend on simplification to be effective. So, let's review the proposed flag design through the lens of some classic 2A adages that help shape our approach.
Less is more work
Like our marketing work, the best flags do more with less clutter. Flags flap, drape, and must be recognizable from afar, so they should be designed for practicality. Mississippi's new proposed flag benefits from simple symmetry and limited colors, but unfortunately it includes lettering. It's not the designers' fault, the words "In God we trust" had to be included. Lettering doesn't scale down well, is impossible to read at a distance, and makes production more complicated. South Carolina and New Mexico have perhaps the most iconic state flags—in part because they have no letters at all.
Find the nugget
There can be a lot of noise on marketing projects, making it hard to figure out the focal point. One message needs to shine above the rest to communicate what's most important. In the new flag design, there's no doubt that the centerpiece is the southern magnolia, Mississippi's state flower and tree. Trees can be beautifully symbolic, just look at Canada or Lebanon, and this flower is instantly recognizable to anyone familiar with the Magnolia State. While the flower is an effective central element, it would be more emphatic without the ring of 20 white stars, which represent Mississippi as the 20th state.
Everyone loves to think of themselves as marketers, but great marketers remember they're probably not the intended audience. This flag must represent the people of Mississippi. Polls show that nearly half the state wanted to keep the old flag, but the new flag features symbols with broader appeal than the old icons of division. You can't make everyone happy, but it's clear more people can take pride in this design.
If any Mississippi voters are reading this, I'll leave you with one more aphorism I like to repeat at 2A: strategy is about tradeoffs. This new design cannot include everything you might have wanted, but it pops the right elements to serve your state with dignity and hope.
https://2a.consulting/blog/a-new-flag-day/
Rachel's hot designs thaw the Seattle freeze
By: Katy Nally
She might not wear flannel (all the time) and has more warm than freeze, but Rachel is firmly rooted in her adoptive city of Seattle. In a classic, Meg-Ryan plot twist, Rachel gave up her fast-paced, New-York-City job as design director at Pearhead to move across the country for love. But just because she's made a new home in the Emerald City, doesn't mean she's abandoned all that she learned in the Big Apple.
From intern to director
As soon as Rachel graduated from the University of Miami—where she double majored in creative advertising and graphic design—she set her sights on New York City. Something about the hustle of the Big Apple pulled her in. Against her mom's apprehension, she answered a job listing on Craigslist for a design internship, then traded in her sandy beaches for skyscrapers. The small startup gave her lots of room to grow. Within six years she was directing a team of product designers and visiting manufacturers in China to talk shop.
She became that high-rise creative
The career she envisioned for herself had come true. She was leading a creative team, exercising her design skills, and breathing in the artistry of the city. From Pearhead's office in Brooklyn, she developed her love of typography and print, finding inspiration from Pentagram's Paula Scher and discovering new ways to use words as design elements.
When she decided to leave New York, Rachel was ready to give up the fast-paced hustle of the city. But she still held on to her vision of working at a creative agency. At 2A, she found her New-York-City equivalent, happily trading in her view of the East River for a peek at the Puget Sound. Rachel was excited to dig in to design for the tech industry, and work with big-name clients like AWS and Microsoft. As a senior designer, she's brought invaluable efficiencies to the creative process and redefined 2A's approach to ebooks.
Soaking up all Seattle has to offer
Rachel's inner flower child fit in perfectly with the Seattle backdrop of farmers' markets, weekend water floats, and free-for-all blackberries. Even she acknowledges how she's "leaned in" to Seattle-themed hobbies, from fawning over fresh-cut dahlias to paddle boarding on Lake Union. At this rate, she's probably hunting for a Tom-Hanks-style houseboat.
https://2a.consulting/blog/rachels-hot-designs-thaw-the-seattle-freeze/


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Hare coursing: Licences that were issued 'should be revalidated from today'
Kathleen O'Sullivan
Oct 22, 2020, 4:56pm
Image source: Irish Council Against Blood Sports
Independent TD Michael Healy-Rae has asked for hare coursing licences that were granted before Level 5 to be revalidated from today (Thursday, October 22).
Speaking in the Dáil, the Kerry TD said a principal officer of the Department of Agriculture recently stated that "coursing is regulated under the Greyhound Acts 1958 to 2019, subject to the general control and direction of Greyhound Racing Ireland".
"Under the Greyhound Act 2019, a greyhound is defined as a dog entered into the Irish Greyhound Stud Book, all greyhounds that race be it track or coursing are entered into that.
Therefore, the definition of a greyhound includes both track and coursing dogs. Coursing should be covered under the greyhound racing and coursing should, therefore, be exempt under Level 5.
"What is the difference between this activity and, for instance, horse racing? There is no difference whatsoever."
He added that it is being ran in an "extremely regulated way" and told Tánaiste Leo Varadkar if he is to "study the facts", he was "actually wrong in the decision that was taken at midnight last night".
"The NPWS [National Parks and Wildlife Service] should be notified immediately that the licences that were issued should be revalidated from today – because what has been done is actually incorrect."
'This is a business to many people'
Independent TD Mattie McGrath spoke on the same issue:
"The coursing people in Ireland, they're people of the countryside – they love their industry. They mind their animals, they nurture the hares, look after them," the deputy said.
"They're in the middle of their coursing at present and they've been stopped.
This takes place in controlled areas – out in the countryside. Men, women and children out in fresh air; they're not crowding or impeding or in close contact and I think it's totally unfair.
"The ones who were granted licences, some were running yesterday and the day before and now stopped.
"This is a business to many people – it's also a recreation and a very valuable industry and it's very good for their mental health."
Tánaiste Leo Varadkar said he is aware that this is an issue and that there is an exemption under Level 5 for horse and greyhound racing and that he will seek clarity on whether coursing falls under that exemption.
'Prepare now' minister tells businesses ahead of new year
Hare Coursing Mattie McGrath Michael Healy-Rae


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Tippu SF Express (12614) runs from Bengaluru to Mysore. It departs from Bengaluru City Jn station (SBC) at 15:15 from platform 8,9 and arrives at Mysore Jn station (MYS) at 17:45 on platform 4. Tippu SF Express takes 2 hrs 30 mints to cover the distance of 138 km between Bengaluru and Mysore. It is a superfast train. The average speed of this train is 55 kmph. It has classes Chair Car (CC) and Second Seater (2S). This train runs daily. Final chart for Tippu SF Express is prepared at Bengaluru usually 3-4 hours before train departure time.
Tippu SF Express starts from Bengaluru City Jn (SBC) at 15:15 , reaches Kengeri (KGI) at 15:34 and Mandya (MYA) at 16:33 . It arrives at Mysore Jn on same day at 17:45 . It stops at 2 stations in its route between Bengaluru City Jn and Mysore Jn. Passengers use 12614 Tippu SF Express to travel mostly from Bengaluru to Mysore, Bengaluru to Mandya and Mandya to Mysore.


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I believe the decision to collect or not collect an individual's passport is made on a consulate by consulate basis. Most consulates in Canada will collect the individual's passport if it hasn't expired (they allow the individual to keep expired ones). The individual receives it back (stamped and punched "invalid") with the CLN.
At my appointment in September 2016 in Vancouver, they collected my US passport, and advised me to keep the $2350 renunciation fee receipt in the back of my Canadian passport in case the CBP asked questions at the border.


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IVC Filter Lawsuit Alleges Cook Medical Sold Dangerous Devices While Concealing Serious Health Risk
May 25, 2017 – Indianapolis, Indiana – – The law firm of Baum, Hedlund, Aristei & Goldman has filed a personal injury lawsuit on behalf of a Missouri man against inferior vena cava (IVC) filter manufacturer Cook Medical Incorporated, alleging the company's Gunther Tulip Vena Cava Filter is defective and dangerous, and that Cook concealed the associated health risks from consumers and the medical community.
The IVC filter lawsuit was filed on behalf of Plaintiff Max D. Berry in U.S. District Court for the Southern District of Indiana, Indianapolis Division (Case No.1:17-cv-01724-RLY-TAB). The allegations are against Defendants Cook Medical Inc. of Bloomington, Indiana, and subsidiaries Cook Medical LLC, also of Bloomington, Indiana, and William Cook Europe APS of Denmark.
The complaint includes the following counts:
Strict Products Liability – Failure to Warn
Strict Products Liability – Design Defect
Negligence Per Se
Breach of Express Warranty
Breach of Implied Warranty
Violations of Applicable State Law (Indiana and Missouri) Prohibiting Consumer Fraud and Unfair and Deceptive Trade Practices
Max Berry, IVC Filter Plaintiff
This new lawsuit joins at least 1,918 other claims as part of a multidistrict litigation (MDL No. 2570, Master Complaint Case No. 1:14-ml-2570-RLY-TAB) against Cook Medical. Per the Master Complaint, the claims in the MDL involve the company's Gunther Tulip Mreye, Gunther Tulip Vena Cava Filter, Cook Celect Vena Cava Filter, or Cook Celect Platinum Filter.
IVC filters are medical devices that are implanted into the inferior vena cava, which is the body's largest blood vessel. The devices are designed to intercept blood clots before they can travel to the heart and lungs. IVC filters are indicated for people at risk for pulmonary embolism (PE) who are unable to use standard blood-thinning medications.
Since 2010, the U.S. Food & Drug Administration (FDA) has issued two safety alerts regarding IVC filter complications. The first IVC filter safety alert was released in August 2010 after IVC filters were linked to hundreds of adverse event reports, including instances of filters fracturing and migrating to other areas of the body. In a number of other cases, broken fragments of the filters perforated organs and blood vessels.
A second alert was issued in May 2014 to remind doctors of the importance of retrieving IVC filters. This safety alert came roughly a year after a paper was published in JAMA Internal Medicine, which found that only 8.5 percent of retrievable IVC filters were successfully removed.
On May 24, 2012, Max Berry was implanted with a Cook Medical Gunther Tulip Vena Cava Filter during an operation at Liberty Hospital in Liberty, Missouri. The Gunther Tulip Vena Cava Filter has a top hook and four anchoring struts for fixation. On each strut, it has a "flower" formation where a wire piece branches out on each side.
Per the allegations, Mr. Berry was told prior to the operation that the Gunther Tulip Vena Cava Filter was retrievable. However, the lawsuit alleges that Cook Medical failed to provide adequate warnings and/or instructions to the medical community for removing its Gunther Tulip Vena Cava Filter.
In a retrospective review of all Cook Gunther Tulip Filters and Cook Celect filters retrieved between July 2006 and February 2008, 130 filter retrievals were attempted but in 33 cases, the standard retrieval technique failed, per the lawsuit.
In a study involving Gunther Tulip Vena Cava Filters that were implanted between July 2007 and May of 2009, one hundred percent of the IVC filters imaged after 71 days of implant caused some degree of filter perforation of the vena cava wall. The same study found that 40 percent of the implanted IVC filters tilted, and all tilted filters also demonstrated vena cava` perforation. The authors of the study concluded, "Although infrequently reported in the clinical literature, clinical sequelae from IVC filter components breaching the vena cava can be significant."
Cook IVC Filter Lawsuits Now Outpacing Bard #ivcfilter #lawsuit #ivc https://t.co/2u5tWiySel
— Baum Hedlund Law (@baumhedlund) October 26, 2016
The lawsuit alleges Cook Medical knew or should have known that their IVC filters were more likely than not to tilt and perforate the vena cava wall. Nonetheless, Cook Medical is accused of failing to warn physicians, patients and/or plaintiffs that its IVC filters were subject to scientifically known dangers, including breakage, tilt, inability of removal, and migration.
In its marketing, Cook Medical allegedly advertised its IVC filters as being constructed of conichrome, which "reduces the risk of fracture." However, the lawsuit alleges that the failure of the Cook Filters is attributable, in part, to the fact that the Cook Filters suffer from a design defect that causes it to be unable to withstand the normal anatomical and physiological loading cycles exerted in vivo (inside a living organism).
Cook Medical continued to market its Gunther Tulip Vena Cava Filter as safe and effective even when inadequate clinical trials had been performed to support long or short term safety and/or efficacy, the lawsuit alleges. Per the complaint, Cook Filters were designed, manufactured, distributed, sold and/or supplied by the Defendants, and were marketed while defective due to the inadequate warnings, instructions, labeling, and/or inadequate testing in light of Defendants' knowledge of the products' failure and serious adverse events.
"Cook Medical could have and should have implored doctors to retrieve these dangerous and defective devices as soon as they hit the market," says personal injury attorney Nicole Maldonado, who is representing Mr. Berry in this case. "Instead, the company told doctors that retrieving these IVC filters was optional, and people were seriously injured, or in some cases killed. Profit should never be more important than the health of consumers."
Baum, Hedlund, Aristei & Goldman has successfully handled thousands of personal injury and wrongful death cases on behalf of clients across the nation, securing over $1.5 billion in verdicts and settlements on their behalf.
The firm has handled cases against some of the largest pharmaceutical and medical device companies in the world, including Alere Inc., Alpha Therapeutic, Armour Pharmaceutical Co., Baxter Healthcare Corporation, Bayer, Eli Lilly, Forest Labs, GSK, Medtronic, Pfizer, Schering-Plough, Stryker Biotech, Takeda Pharmaceuticals and Wyeth Pharmaceuticals, among others.
By Baum Hedlund| 2017-07-07T15:45:07+00:00 May 25th, 2017|Blog, IVC Filter News, Medical Device News, Press Releases, Nicole K. H. Maldonado|
R. Brent Wisner Recognized as One of the Top Plaintiff Lawyers in California
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IVC Filter Lawsuit Links
What is an IVC Filter?
Bard IVC Filter
Cook IVC Filter Lawsuit
IVC Filter Complications
Types of IVC Filters
FDA Sends IVC Filter Warning Letter to Bard
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News Automotive Bloodhound
Bloodhound prepares for high-speed testing in South Africa
1st October 2019 10:58 am 2nd October 2019 9:54 am
The team behind the Bloodhound Land Speed Record (LSR) car has announced that the vehicle will shortly be heading to South Africa for a series of high-speed shakedowns on the Hakskeenpan desert, Northern Cape.
Bloodhound being readied for its journey to South Africa
Expected to take place throughout October and November, the tests will see the vehicle carry out 13 progressively faster runs, eventually reaching speeds of 500+mph (800+km/h).
Commenting on the forthcoming trials Bloodhound CEO Ian Warhurst, who rescued the project from the administrators in 2018, said: "Something which has been talked about and planned for so long is now really happening…the project is now in new territory."
The car has been undergoing a number of checks prior to departure, including a "dry crank" test of its EJ200 jet engine. This involves running through the start-up sequence and turning it over with no fuel or ignition.
Q&A: Ian Warhurst on rescuing Bloodhound
Bloodhound LSR set for high-speed trials in October
To perform this test the team is using a small jet engine known as an Air Start Cart to blow high pressure air into the onboard Aircraft Mounted Accessories Drive (AMAD) gearbox, which will spin the jet's turbine up to required speed and, once spinning, generate 3-phase AC power for the car, which then sends power to the jet engine's fuel pumps.
Much of the heavy support equipment, including the car's trailer, has already set off to make the long journey by sea, but the car itself will travel via air freight to ensure it isn't subjected to any uncontrolled shock loads that could damage it in transit.
A dry crank test is a crucial stage of the pre-testing programme
The jet engine will travel mounted inside the upper chassis, whilst the two-metre-high tail fin, has been removed and will travel upright in a wooden crate, along with some sections of the composite bodywork.
For testing in South Africa, the wheels will be changed from pneumatic to solid aluminium discs to cope with the high speeds and desert environment.
During the trials the vehicle will be powered solely by the EJ200 jet engine – which is normally found on the Eurofighter Typhoon fighter jet. When Bloodhound LSR attempts to break the land speed record in 12–18 months' time it will be aided by a monopropellant rocket system.
The trials are particularly crucial, as the 300-500 mph window is one of the most vulnerable stages for the car. It's at this point that the stability of the car transitions from being governed by the interaction of the wheels with the desert surface to being controlled by the vehicle's aerodynamics.
LSR's pilot – and current world land speed record holder – Andy Green will use the vehicle's Rolls-Royce EJ200 jet engine to accelerate Bloodhound to speeds of up to 500mph,
The grip from the wheels will fade faster than the aerodynamic forces build up, so this is likely to be the point where the car is at its least stable.
The high-speed test programme will also be a full-dress rehearsal for the record-breaking campaign, with the team using the time to develop their operational procedures, perfect their practices for desert working, and test radio communications.
Data on the interaction between the solid aluminium wheels, which are being used for the first time, coupled with 'base drag' measurements, will provide real world insight into the power required to set records. Base drag relates to the aerodynamic force produced by low pressure at the rear of the car, sucking it back. As the car approaches transonic speeds, this force far exceeds the friction of the air passing over Bloodhound's bodywork.
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mike blamey 1st October 2019 at 11:08 am
Great to read about the amazingly detailed and comprehensive preparations and 'thinking-through' that has been done: BLUETIT – before leaving/leaping understand everything,think it through!
Is it too much to hope that this type of skill might have been applied to another major project likely to reach (or not) a conclusion at the end of this month? Perhaps knowing about Ancient Greek or Roman politics is not really a fit preparation to lead our nation in the century of Technology?
Ken 1st October 2019 at 2:33 pm
mike blamey
Why drag Brexit into a technology project?
Nick Cole 1st October 2019 at 9:16 pm
The parallels are illuminating and relevant! We need to learn from history not spout it!
Clive Bagley 4th October 2019 at 12:27 pm
Because Brexit dominates everything we are ever likely to do in the future, negatively.
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