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Why Looking Outside The Online Marketing Space Was The Key To My Business Growth With Bobby Klinck
Josh Tapp
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Today's Titan
Bobby is a Harvard Law Grad turned online entrepreneur—but he's NOT your typical lawyer. He doesn't do suits, he hates legalese more than you do, and has a tendency to make lame pop-culture references and dad jokes.
He's built a thriving online business by doing things a bit differently than other people… making the legal and business stuff simple with a focus on building real connections with real people instead of thinking of people as potential transactions.
After trying the "secret" strategies all the "expert" online entrepreneurs were telling him to do, Bobby threw out the "online marketing" rulebook and started marketing his way… by giving, connecting with his audience, and building his brand.
Throwing out the rulebook helped Bobby skyrocket his business success. Nowadays, besides helping people with the "legal stuff," Bobby helps other entrepreneurs build their own thriving businesses using fundamental marketing concepts.
BADA$$ Online Marketing University
(https://secure.bobbyklinck.com/bomu)
Josh: What is up everybody, Josh Tapp here again and welcome back to the lucky Titan so today we are here with Bobby Klinck this guy, I was kind of asking him about his intro in the beginning and I thought it was kind of funny because he's he's basically what he says he's a Harvard Graduate turned snarky marketer is kind of what it sounds like. So I'm excited to delve into some topics with him because in our pre interview, we were talking about how everybody online right now thinks they're marketing, but they're really selling and so this is a pretty controversial topics, I'm excited to delve into it with you, Bobby. So first off, say What's up, Bobby, and then we'll hop in.
Bobby: Hey, Josh, thanks for having me. Yeah, I'm, I'm a Harvard Law grad, I spent 15 years is like a kind of boring lawyer that never fit me and now I've been doing this online entrepreneurship thing for, I guess, better part of four years now but you know, I really kind of started dabbling back in 2014, when I built my own law firm was doing online marketing with it and nowadays, I just love hanging out and chatting and having these conversations and challenging a lot of the conventional wisdom, I do just a little bit of that
Josh: see and I appreciate that, because it's kind of annoying that people come on here, they just kind of kiss your butt the whole time. They're like, Oh, yeah, that's exactly what you do, even if they disagree with it so I'm excited. We might get into some arguments, which might be great people don't really hear that very often. So I do what I do want to ask you first, Bobby, that's a really launch it off. What do you mean, when people you think people online art marketing, you say they're selling so what do you mean by that?
Bobby: So it's kind of funny, like, if you actually look at the definition of marketing, marketing isn't about getting like creating demand for an existing product or anything like that, when you look at like the definition of marketing from the American Marketing Association, it talks about it's like all of the things involved in like, creating a product and communicating the value of the product in delivering the product or service and in actually exchanging it, it's like, that's one way to look at it but separately, I look at some, like, really smart guys, smart people who said this and there's a few different people who talk about it, you could listen to Peter Drucker, the management consultant guy who's famous for this thing, and one of his famous lines is, the goal of marketing is to make selling superfluous, if you market right you don't have to sell so it's one piece but the quote I love more is actually from Theodore Levitt, who said this, he said, selling focuses on the needs of the seller, to convert their product into money. Marketing focuses on the needs of the buyer, in creating basically and creating a product that they actually need and so it's kind of the difference between a me first what is going to make me more money, is what most people are doing online, whereas, and that's selling, whereas marketing is, how can I serve my audience better and I'm going to trust that when I serve my audience better when I do those things, I don't even have to sell literally, I say, here's my thing and people say, Yep, I'm ready, and they buy it and test I say is like if you have to use tactics like fake urgency, fake scarcity, that kind of stuff to get people to buy your product, it means you're not marketing, plain and simple.
Josh: So that's, that's really interesting because in the in the funnel world, I'm a pretty big fan of funnels, but we look at them differently, because it's not about using them to make money, it collects money, but it's all about facilitating the experience through buying our services like they should be sold before they get theirs is kind of our big, our big push with funnels and that's kind of what you're talking about, right? It's like having them already be really sold on the solution and you're just the obvious solution the problem is that correct?
Bobby: Well, so it's that but it's, it's also like, an important part of marketing is that literally you get to know your audience so well, that you're just then saying, here's this problem they have let me solve it and like we hear about people and you and I joked about like, you know, your ideal customer, and you know, everybody talks about, yes, you gotta have an ideal customer and everybody teaches us to do like to do this ridiculous work of creating an ideal customer avatar, or is it John and he's 35 and he's got blue eyes and that's dumb I know face, but that's just dumb, because that stuff has nothing to do with what they need and I think the problem is people are doing that instead of saying, okay, here's this group of people, what do they actually need and how can I solve that existing demand and so like, and actually produce, produce something they need and will buy and so many people are so fixated on selling their product to people no matter what and another thing selling it not at the right time for the buyer, but at the right time for the seller and to me when you're marketing like this, why don't I funnels okay, but I don't like exploding offers and one offers and things like that we used to use them, I know how to do all that stuff, upsells, down sells, you can call whatever kind of cell you want, I've done it all but it occurred to me, why should someone suffer because they came into my world, and they weren't yet ready for that product and so that was part of my shift is to say, I'm going to bring people into my world and a large part of what I do is people come into my world, and they don't buy from me for six months, 12 months, 18 months and I serve the heck out of them during that time and they buy from me eventually but even if they don't, you know what they are, they're brand advocates, these people drive so much traffic to me, because they're saying, Bobby will take care of you and so I don't have to, I don't have to go out and do all of this, like fancy advertising, because I've got a force of people who are out there telling everybody they know that I can solve their problems and you know, they come to me when they're ready.
Josh: See, and that's, that's really a unique model and and I do love the concept, because I mean, you're really talking about the highest form of marketing, if you've ever gone through, like an MBA program or anything, they talk about that you need advocacy. That's, that's true marketing you know, we just had the Superbowl attendance record and just happened yesterday, and you watch a lot of those commercials and I was actually really intrigued as paying attention to them this time and they were talking, a lot of these commercials were like, big, big stories and then at the very end, they just kind of flashed their logo on it was over because like who is this, I don't even know what they're selling and it was like they were gonna provide a quality experience for you and then oh, yeah, by the way, boom, this is who we are. It goes door dash who did it? And I'm like, wow, that was brilliant.
Bobby: There were a lot of those like, where's this going, again, some of them you could tell like, you know, with with the Bruce Springsteen, you're like, Okay, why see he's in a jeep so I know it's a GI read about it. I know, it's a Jeep commercial but none of it was about Jeep
Josh: they didn't even show the logo.
Bobby: Right, right. Until they did the show, I don't Yeah, they just said jeep.com.
Josh: They just said jeep.com
Bobby: Which and again, it's like so part of the problem, I think is like, and I always joke, and I did this webinar last October, something that I think it confused so many people they had to show up, but it was like, you know why online entrepreneurs are stuck in the 1950s and how you should be marketing in the 2000 20s and people like, wait, what, but if you actually know marketing theory, what most online marketers are doing is what's called the selling concept of marketing, which was the prevalent theory of marketing until about the 60s and the 60s is when we shifted over and nowadays, like we've shifted again, and marketing is now the prevalent theories that's the holistic marketing approach, which means marketing is what you do with your team, with your peers, with your audience, with everybody you interact with, and with the world in general and you know, understanding all of that, and serving every piece of that is part of marketing like I think of to me, everything I do in my business is marketing, which most people don't think of when they say marketing, they're thinking advertising, actually what most people are thinking of when they're thinking of marketing.
Josh: Yeah, and I agree, like building the hooks.
Bobby: right, it's funny because in you know, I don't know if you've, like, hear about this book all the time but a lot of people love breakthrough advertising, which book written in 1966, which, like a lot of people in the groups I'm around, they talk about this book, and they call it their Bible for building online business and all that and they think of that as marketing but I'm like, it says it in the title, it's advertising this is about writing copy it's about positioning, it's about those things, where it's ironic, ironically, I say my business Bible is the go giver, which is about the more you give, the more value you create, the more of that you do, the better your business will be so I mean, I think it's just kind of a different approach to building a business.
Josh: Yeah and so I don't play, I want to play devil's advocate here a little bit because in theory, your sounds fantastic, right? Oh, yeah. People would just buy for me whenever I lost the product, because I've already tried enough service most of us are too impatient to wait that long, right? So what, what really is the strategy because people don't just randomly show up on your front door?
Bobby: Well, so I've got good news, and I got bad news, the bad news I'm going to deliver is, everybody out there is making these promises about, oh, I can solve this problem for you and again, it actually goes back to breakthrough advertising, that book I mentioned, because it talks about like, as a market becomes more saturated, you have to make more like crazier and crazier claims, I mean, he didn't call him crazy and crazy claims, but you put time limits, he could do all that stuff but the bad news I give to people is this and it's this weird thing because we in this online space, most people think like a lot of people came into the online space, with the promise you don't have to invest any money, you have to do anything that and like if I were going to build a brick and mortar business, I would expect I got to spend money, I got to spend time, I got to spend all this stuff but somehow because I'm coming online, I don't have to do that. I just tell people, that's not true, You know, you couldn't do a launch, you could do this fancy stuff, you can use all that around, I tell people not to do it, maybe but that's short term. And if you have to rely upon that over and over again, and Josh, I don't know if you've experienced this, but I know people who peers, and they talk about their six figure launches, like $125,000 in revenue but what they don't talk about is ad spend $75,000, in Facebook ads, and then all the other costs, because that's the model you're getting on and again, doing ads, doing all that stuff, short term bond but ultimately, what you have to do is be building the long term at the same time when you're starting out and what I tell people to do is, and again, this is funny, a lot of people think they're on step 12, of the 12 step process, and they should be back on Step three, because very few people have done things like true market research to really understand what their people want, what their people need, and then to establish themselves as an authority and, you know, part of it is just it's simple stuff, like if you pay attention to Seth Godin, and tribes, and, and all these ideas of having this message that you want to get out. I mean, I always ask people this, because I'll see people on Facebook are saying, Oh, I'm going to launch a course about Instagram, I'm like, Okay, well, why would I buy that course from you instead of the 57? Other ones that I know about from people who I know already? And they're like, oh, and they don't have an answer and my answer is, you've got to have that unique message, you've got to have that thing that you're passionate about that you're willing to talk about that you have a message for the world to get out and when you do that, you establish yourself now again, you establish that you build connection with people, and then you you will get this, you know, kind of you get to the point where people are coming to you to buy when they're ready and we talked about this in advance, like, listeners, I started out by selling legal stuff, the most boring stuff ever legal templates, and I have $1,000 product related to it and now 60 to 65% of my sales aren't funnels, they're not people on my list they're simply people who they have a need and I've established my authority in the space and so they ask in a Facebook group, oh, I gotta get this stuff and somebody says, Go to Bobby and that's how most of the people come to me these days to buy this $1,000 product, did it happen overnight? No, but you know what, now I have 1000s of dollars coming in all the time, you know, on people just buying from me because I'm serving them and that's the work that's worth doing because that's the sustainable work as long as you're relying on Facebook ads to cold traffic, you know, or Google ads to cold traffic, any kind of ads to cold traffic to bring people into a funnel, you're, you know, you're gonna have to keep chasing that and it's funny, because a lot of people talk about, you know, let's get you out of like, you know, the one on one work of trading dollars for hours, because that's a never ending treadmill, but then they're just putting them on this other treadmill and you gotta get off that treadmill and that's about building brand equity, goodwill, things that again, Josh, I'm sure since you have an MBA, you know, we should have brand equity, we should have goodwill, this is just standard business, I mean, it's not complicated but so few people are doing it online.
Josh: You know, it's funny to me, you're kind of speaking to my soul with this, because a lot of people hire us and me in particular, as like a consultant for that reason, because they're like, all these online marketers who haven't, you know, really seen anything, but the online marketing, they get really, really stuck in this advertising game, right, the whole game and really the long term game, how you go from seven figures to you know, a billion dollars isn't by coming up with better launches and better strategies, right? You're talking about the real long term game of build brand equity, build that goodwill, as you said, and most people don't really understand what that even means but I want to I want to ask you, what are you actually doing yourself to A. determine the need, and then B. to fulfill on that need?
Bobby: Yeah. So and this is the funny thing, because right now, as an online marketer, it is so easy to do this and I started this early and that like this was my breakthrough moment back in 2018, it's lucky, I serve online entrepreneurs, right those are the people I serve and so I had this moment of clarity that I have built in ways to do market research and the way I did is I got into Facebook groups, paid program, Facebook groups with my ideal customer and by the way, listeners right now are saying Okay, so you went and posted market research questions, no, those things are worthless, like when you go in there and post that thing randomly into a group no, I was just there, I was among them, I listened to them, I heard what they were doing, and again, let's be clear, when I was watching I wasn't addressing something that they wanted as we talked about, I started by selling legal templates, which it's a product nobody wants, where the result is, nothing happens, like literally nothing bad happens, that's what that's all I'm doing and so it's not something that people were excited about but being in the group like I picked up on, what are the pain points? What are their frustrations? What are their objections, like one of them, I tell the story all the time, I don't get overwhelmed, It's a word that doesn't make sense to me. When I've got eight balls in the air, I'm doing better than what I have one or two, because like, that focuses my mind but being in these groups, I kept hearing people use that word, I kept hearing that this was a common pain point for people so hey, in my copy, in my hook, talking about how I'm going to make it simple, so that it's not overwhelming so it's one less thing you have to deal with and just little things like that were important, but also, like I talked about establishing my authority, what I did also was I established my authority in these groups, by simply giving value, I would answer questions about lots of stuff, because I found I actually had learned a lot about marketing that most people didn't know and about tactics and strategies but I also got to the point that anytime someone had a legal question, I answered it and so what happens over time is then I don't even have to pay attention the group's that much because I became known as the legal guy so either they would tag me or someone would ask a legal question all sudden, I would get 57 Facebook notifications talked about, we talked about we talked about, we talked to Bobby and so I established myself there, that was the first place I did it and you know, if you get into some of these communities that in and of itself can get people started and then you go from there but so like that was where I did my market research by listening there and listening to numbers, like that's the other thing, once you launch your product and have it out there, you're seeing what works and like I was banging my head against the wall trying to sell like, I was calling it a membership, but it was training and templates, I was putting 80% or 90% of my effort into that 90% of my ad dollars into that it was 30% or 30% of my revenue and meanwhile, I would you know, talk a little bit about individual templates and that was 65% of my revenue so I said, aha, the market is telling me they just want templates so I shifted, I split it up, I don't sell training, I give you the training, I sell the templates and it just made things simpler, it's it's little things like that, that can make a huge difference. If you pay attention to it.
Josh: See it and I hope everybody listen to that because what you're talking about, it's been like a major shift in the online space recently because there's so much training out there. There's so many courses and the reality is all of us are like, I mean, I'm one of those people I like I have to stop myself sometimes but I just buy courses all the time that I'm never going to watch, right but if you're like, Hey, here's a template, my course is free, if you want to use use it to use the template but if you're already good at that, here's the template figure it out, I love love that when one of the guys he totally sucked me into his world, because he gave me his SOP his standard operating procedures for free for running a podcast and this was years ago, I mean, I've spent $10,000 with this guy, right? Because, I mean, he was like, let me solve your problem, I don't think I've even gone through his courses, but it's templates. Totally, totally so
Bobby: silly to say there because this is like I say this, most people look at me like I'm weird but when I first got into this space, like, it struck me as odd, like the whole online course thing struck me as odd because it was like, can I just buy a book for $25 and learn this stuff. But like it's become the standard model now that people are charging $1,000 $2,000 $3,000 for courses and it's, it's there's other things there, which a lot of it is they're trying to scale to find something they can retire, which I said that makes me sad because it says to me, you don't like what you do, I'm not looking to build a business to retire, not because I don't want to make money but because I love what I do and, and I love helping people as much contact as I can have, I want to have it and so it's this different model but you know, I see a lot of people trying to sell online courses and I do not think I mean, there'll be around forever, but I don't think the $1,000 $2,000 $3,000 courses are long for this world because I think people are gonna say no, I don't want that except people like you and me were like $15,000 about about how to create a funny video that I might use. Yeah, I'm gonna buy that. Like I bought like, you know, the Harmon brothers who do some of those famous viral ads, I bought one of their things last May, I think haven't even touched it yet. because I'm like, Oh my god, I'm gonna I might want that one day.
Josh: I'll get to it someday, right?
Bobby: Yeah, exactly. But most people aren't there. Right. Most people are trying to sell to don't have that kind of money and so this is the thing I'm just said, I don't think that makes sense as a way, way to kind of build a business anymore.
Josh: I would kind of like to dispute this a little bit just to see both sides of the coin because I agree to next I think that for newer entrepreneurs, younger people where $1,000 is a lot of money, it's really it's kind of down to sell horses to them, right? Because you're just one among an ocean but what we've been finding is like these more successful entrepreneurs, if they've passed, you know, seven figures, we can charge them a bunch, but the course becomes kind of secondary, we actually sell them like a group coaching program or an event and oh, by the way, it comes with a course, that's kind of been our I do agree with that do you feel like that's?
Bobby: No, I agree. 100%. So there's a couple things there number one, like I'm at a level like, like, I'll be in groups with people who are like, gonna create a course for someone at my level, I said, That's dumb, I don't want a course I want someone to do it or to coach me through it but I guess the bigger point is, what I've said is, and this was kind of my big message to my people is, we need to stop saying we're in the information business, we are in the implementation business and the people who survive are going to be the people who help other people implement the stuff that they're doing, because and here's what I'm saying the information business, you don't want to be in the business, we're already seeing this with like, masterclass.com but soon enough, I don't know if it's gonna be Google. I don't know if it's gonna be Facebook but if all I'm doing is collecting information and organizing it, guess what, that is not high value and one of these big companies will be able to sell a course for 50 bucks. Why would someone buy from me when they can buy it from Google? So I believe that the the, the implementation work and all that was what helps and I love pop culture, I can't help but think of an episode of the office where Robert Calif, in the last couple of years, he's coming to rally the troops and he says, The era of personal service is back, I believe never left. But I believe that is our advantage we can do that at a level that like, you know, the big conglomerates won't ever do so I think that, like you said, do a coaching per do an event and the courses are like here, here's something else we're going to give you but what I'm charging you for is the actual experience, not the information,
Josh: okay, I'm glad we're on the same page, you're speaking truth again, recently, we've recently found that with our customers, because like you said, as you're in and around them, you realize that anybody who's made any sort of money is like, do not give me a course, I'm not going to go through it the last course I went through is the KBB courses, like 80 hours, I actually genuinely enjoyed it, I don't know why I went through it probably because of who who made the course, right but I've bought probably five courses since then I haven't touched
Bobby: in a shift that can come in is like I buy courses for my team so like, I bought an SEO course recently for my content person like, you know, I always tell them, Look, if you want a course tell me about it but yeah, don't ask me to go through a course because I'm not gonna do it. I mean, I don't have time I got enough on my plate, you know, instead of going through courses and like, you know, I read books, that's how I prefer to learn instead of through courses personally.
Josh: Yeah, I, I personally am auditory, so I like listening to podcasts, because that's where I get my tidbits from but then when somebody sells me a template, I'm much more prone or coaching because I can go and say, here's my problem, help me solve it right here on the spot, boom, done, that's worth 10s of 1000s of dollars over your $100 course, it's gonna take me 20 hours to go through to get that same result, you know,
Bobby: so let me clarify my point when I say read books, I listen to books, like I almost always buy books first on Audible and then there are some books I'm like, yep, I want that, to underline the highlight to annotate and so that's my process but yeah, I mean, I, I'm an auditory learner, I'm an auditory processor. I like to say that my podcast is like my first raw version of my message and so I'm constantly doing that to work things ou.
Josh: I love that. No, I'm glad this is this is really enlightening and I hope people will pay attention to what Bobby said there, I mean, it is a little bit back of a conversation but I mean, you're in the implementation business, not the information business, I'm totally going to make that the podcast title, just so you know. It's the reality is that that's what people are paying for these days and even on a lower scale, you know, I know we've worked with people who are selling, they were selling a $300 product and I might do a group coaching program instead, right charge $1,000 for it, the same people are willing to pay for it takes them less work and they're getting way more testimonials out of it so I absolutely love that and I want to ask you a couple final questions here Bobby, because we're already halfway right to the end of this. I have so many questions for you but we only get a little bit of time to talk so the first thing is you have a university where people can go check out your information for free could you give us kind of a link or somewhere we can connect with you there?
Bobby: Yeah, so linking up with what you just said, I basically decided that I give all my training away and then I charge for a group coaching program is my paid off from the marketing side and so we created this program called badass online marketing University, badass is kind of our branding and what we've done is we basically are saying we're going to create a one stop shop where people can get all of the different legal training or not legal settings or all the marketing training, there is a legal course in there too, because people need that, but all the marketing training they need we're in the middle as we record this of revamping it right now, it's got one course in an online marketing Foundation was actually teaching you marketing principles, not the tactics but we're adding a copywriting course, a messaging course, an email course, a story course, all of those different things, you can get in free at bobbyklinck.com/bomu that's b o m u and it's gonna keep growing over time, we're just going to make it better and better, so, you know, you get your training, if you need that but for free, instead of me charging for it.
Josh: And the reality is we've you look at like, learn.com, I think it's what it's called, or masterclass.com, you'd have to pay for all this so go check it out but he's putting it all together for you. That's the true value, I think that I'm seeing here making me worried you're gonna make us obsolete, Bobby so
Bobby: that's my goal is to make everybody who teaches who's thinking, I teach entrepreneurs worry about that and again, I want to say like, I'm doing it, I think you still sell courses, like selling courses, Justice training, without implementation but realistically, I think the days are numbered and I think we're at a point where blockbuster back was back in about 2000, where they could have bought Netflix, but didn't and I want everybody to be Netflix, don't try to be blockbuster because we know how that ended up.
Josh: Yeah, I completely agree. Well, and so I just have one final question for you to kind of wrap it wrap it up, because we have covered a lot of different topics here but I would hope first off that people will go check out that university, if you are in need of training, go use it, I can honestly tell you, Bobby, I'm probably not going to go use it and that's because we're an implement implementation stage. Right? And you're okay with that. That's what I love. So we'll probably pay you for something in the future, right? So I love that you've, you've structured your entire model that way so make sure everybody that you go check that out but my final question for you, Bobby is what would be your final parting piece of guidance for our audience to just say, Hey, this is if they could take one thing away from this interview would that be?
Bobby: So I think the one thing I want people to take away is that we need to be focused, not on two weeks from now, not six months from now, not a year from now but I'm thinking in terms of decades and I think we all need to be thinking that way where am I going to be five years from now 10 years from now and what do I have to do to build a business that's going to be around in that timeframe because like that's how most businesses think and we online businesses online entrepreneurs need to start thinking like a traditional business business would
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The first thing you will notice about the iPhone 4 when you take it out of the box is how it feels in your hand. It has a much 'flatter' sleeker design. It's not hard to hold or anything just very different. You will immediately notice Apple used premium materials with this iPhone compared to 3Gs. The glass front and back looks and feels much more expensive and of a higher quality, especially when you hold it beside its sibling. Apple made a big deal during it's presentation about the manufacturing process – holding the iPhone4 in your hand – you would tend to agree.
The front of the iPhone 4 could easily be mistaken for a 3Gs, physically the only real noticeable difference is the front facing camera for Facetime. But once you power on the device you will notice the definition and detail of the new screen, it's the difference between and SD and HD screen in my opinion. Text and pictures have a richness and color that was missing from the iPhone 3Gs. This is all down to something Apple calls retina display.
"By developing pixels a mere 78 micrometers wide, Apple engineers were able to pack four times the number of pixels into the same 3.5-inch (diagonal) screen found on earlier iPhone models." You will notice some app icons look less polished as they have not been updated for the new display.
The back of the iPhone is a huge deviation from previous models and like the front of the iPhone 4 is made of aluminosilicate glass instead of plastic. This aluminosilicate glass according to Apple is chemically strengthened to be 20 times stiffer and 30 times harder than plastic. The iPhone 4 has a flatter look and feel to it over the 3Gs, the glass makes the device shiny and reflective. This unfortunately also means the iPhone 4 it is a finger print magnet, this is a problem if you don't buy a cover, as you will find it hard to hide the smudges.
The side of the iPhone looks great, very different to other iPhone models. A steel band runs all the way around the iPhone, and is separated by small gaps at three points, the sides, and the top. This is because these steel bands are also antennas for various data connections. This was designed to allow for better connections, but actually led to Apple having to launch a press conference due to reported issues with the signal. In the end Apple offered covers for the band which may help the signal loss. For the record, I did not notice any signal issues so far on my iPhone 4. The volume up and down are now buttons in there own right, as opposed to being attached together in the 3Gs. You have the usual iPod connector port, and headphone dock. The speaker and microphone are at the bottom.
The Battery. I have not been impressed by the iPhone 3Gs battery, I have never had a day where I got home and the battery is at 1-10%. Despite Apple saying the iPhone 4 battery is bigger and therefor better, I would have to disagree. While it is better, it is not better by much. Now, granted I use my iPhone 4 a lot, so I am not expecting huge battery life. I have turned off 3G -as I have no use for it normally, and that has made a difference, but I refuse to turn off wifi- because I just use it too much and it would mean turning it on and off at least once every hour. There does come a point when you think I bought an iPhone because I want all these capabilities and now I have to turn them off so I can use the phone for the whole day? Update: After a few charges I have noticed some improvement in the battery performance. This aside here is what Apple has promised on the battery.
Talk time: Up to 7 hours on 3G, Up to 14 hours on 2G. Standby time: Up to 300 hours. Internet use: Up to 6 hours on 3G, Up to 10 hours on Wi-Fi. Video playback: Up to 10 hours, Audio playback: Up to 40 hours.
The cameras (yes cameras). You would be hard pressed to have a complaint with the iPhone 4's camera. It's good…for a phone, in fact for a phone its just pretty dam great! The iPhone 4 comes with a 5-megapixel still camera with a LED flash, yes we finally have a flash camera! The quality of photos taken from the iPhone 4 to me seems amazing for a phone. The camera is also capable of video recording, HD (720p) up to 30 frames per second with audio! You can also zoom in and out. And of course the iPhone 4 has a front facing camera, which you can use for Facetime (video calls – currently only iPhone 4 to iPhone 4 – but that will change soon!) or even use the front facing camera to check if you have something on your face, ladies can check their makeup!.
Facetime is a seed for a possible future video call success story, but it is not by an means a new technology. Facetime uses the iPhone 4's front facing camera to place a video call over wifi. You can use the front facing camera or switch the the main camera, to show the other person what you are looking at. Currently FaceTime calls only work over wifi and require the other iPhone 4 to have the service activated on their iPhone 4.Video calls have been around for a long time, but very few people have used the technology on their phones. Why? There are so many reasons why not. A few that come into mind include, implementation by phone manufactures? Not socially acceptable to be seen with your phone held in front of your face. But if any company can change this it is Apple. Indeed I suspect Apple will implement this technology on their iPods and other devices to increase users take up and highlight its possibilities. Facetime is also open to developers! So we are assuming Skype will use it? You might not use the technology right away, but think about seeing your friends and family abroad, a facial expression can tell a bigger story that a voice call!
The iPhone 4 is a huge step forward for Apple and demonstrates the direction and future of the device, despite a few blips in the process we expect the iPhone to be popular for a very long time!
Three Mobile, O2 Mobile and Vodafone Ireland. Apple store, AT&T in the US.


text:
Breaking News: Two players in Leone Stars AFCON squad test positive for Covid-19
1 year ago Lamin Kargbo
The Sierra Leone Football Association has in a social media post confirmed that two players, David Sesay and Osman Kakay...
"Sierra Leone's Return To AFCON Lifts Weight Off Dented National Pride " – Vickie Remoe
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No matter what happens after Sierra Leone's opening match against Algeria in the 2021 African Cup of Nations in Cameroon,...
The Official Sound of Sierra Leone Football Playlist: 25 Unforgettable Hits for AFCON
Sierra Leone is playing at the African Cup of Nations (AFCON) for the first time in 25 years. This Is...
In Pictures: AFCON 2022 – Leone Stars vs Algeria live match viewing in Freetown
As the 2022 Africa Cup of Nations is ongoing in Cameroon, football lovers across the continents are putting up all...
AFCON 2022: Sierra Leone holds Algeria to a goalless draw in Japoma Stadium
For the first time in 25 years, the Leone Stars of Sierra Leone appeared in the Africa Cup of Nations,...
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Press Release: No betting on Leone Stars with Mercury International
The management and staff of Mercury International Company (SL) Limited wish to remind the public, its retailers, and valued customers...
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redpajama_set_name: RedPajamaCommonCrawl


Julian is the founder of the Football Marketing Magazine. Born and raised in Germany he created the website to combine his passion for marketing as well as for his nation's no. 1 sport – football. Besides avidly following football events around the world, Julian spends his time playing tennis, cooking and learning Spanish.
André is passionate about sports, particularly the game of football. He has a background education in sports science and sports management, having a great interest about how social media is influencing sports communication. Born in Portugal, he has one motto: Never Settle.
Ivan loves the beautiful game and the beautiful industry that the game has built. He's from Italy, a country where football is the modern-day reason of life. He covers the intersection of sports and money. In his free time, he follows as many sports as possible, plays football and he's a runner.
Tom is a lifelong football fan, has played football at academy and semi-professional level and counts real estate and triathlons amongst his other interests. He has a great interest in how modern day football is shaped and driven by marketing and how this influence will develop in the future.


Hello there, it's good to see you.
In this session, we're going to talk about the power of expertise.
is one of the most important things you can do to have a successful career.
takes years of what researchers call mindful deliberate practice.
Now let's begin with a story.
take off from LaGuardia International Airport.
Three minutes into the flight, at 2900 feet in the air, you hear thumping sounds.
a putrid smell start filling the inside of the plane.
You look out the window and you see flames coming from the engine.
wish you could tell them just one more time that you love them.
the US Airways Flight 1549 on January 15th in 2009.
rendering both engines inoperable and turning the plane into a glider.
Sullenberger had only seconds to make a series of life or death decisions.
he quickly assessed the situation.
reach the Teterboro Airport in nearby New Jersey.
determined that the least bad option was to land the plane in the Hudson River.
we're going to be in the Hudson.
Sullenberger told the passengers the words that no one wants to hear when flying.
This is the captain, brace yourself for impact.
the thumping sound of the disabled engines filling the air.
Sheila Dail, quickly showed the passengers how to get into emergency position.
And they repeated the words, brace for impact, keep your head down.
descending at over 1,000 feet per minute.
And landed safely in the freezing water of the Hudson river near Midtown Manhattan.
the plane, streamed out onto the emergency chutes of the partially submerged plane.
Some passengers quickly boarded inflatable emergency rafts.
around their ankles and then their knees.
probably the longest ten minutes in the lives of the people on that plane.
started evacuating the wet and freezing passengers from the disabled plane.
And within minutes, the police and US Coast Guard arrived on the scene as well.
Nearly 80 passengers were treated for minor injuries and hypothermia.
A few had more serious injuries and one stayed in the hospital overnight.
families a bit tighter and tell them more often that they love them.
be the most successful emergency ditching in the history of aviation.
It's the gold standard how-to case for emergency ditchings.
crews, and passengers to handle emergency landings.
We're going to use this case to learn about the power of expertise.
What separates experts from nonexperts?
the passengers were lucky to be on this flight.
Because it was staffed by a very seasoned crew.
over 4500 of those had been in an Airbus 320 plane.
he had recently been trained to fly the Airbus 320.
a combined 92 years of experienced flying.
rescue, they were far from sufficient to guarantee success.
split second decisions about where and how to land the plane.
An enormous amount of skill and outstanding crew management.
Sullenberger had to decide a course of action in seconds.
And he executed his decision in less than four minutes.
was done in less time than it took you to watch this session so far.
how to ditch a disabled plane in water.
Yet his 40 years of experience paid off.
to limit casualties in case the landing didn't go as planned.
due to the 21 degree weather and the icy water.
until the very last second to slow the plane down.
the plane might cartwheel down the river after landing.
so that he could stay hyper-focused on landing the plane.
But I felt like everything I'd done in some way contributed to the outcome.
The cooperative behavior of the passengers during the evacuation.
And the prompt and efficient response of the first responders in New York.
under the condition that the other four crew members would be invited as well.
the plane was taking care of that for me while I was flying the airplane.
My focus at that point was so intense on the landing, I thought of nothing else.
And he did his job very, very well.
the calm demeanor that he needed during the crisis?
Sullenberger developed a passion for flying at a young age.
an experienced crop duster in Denizen, Texas, to teach him how to fly.
the disabled plane in the Hudson.
his studies focused on the psychology of cockpit crew behavior during a crisis.
US Air Force committees that investigated airplane accidents.
And he helped develop safety procedures for surviving flight emergencies.
So it wasn't just the years of experience he had flying.
that helped save the passengers and crew of Flight 1549.
In the next session, you'll learn how people become experts.
What separates the best from the rest.
You'll learn how you can apply this knowledge to your own quest for success.
Others want to become better at what they do in an existing job.
employees, develop an expertise that will help them achieve your goals.
able to achieve it if you implement what you learn in the next session.


The BRICS nations have expressed concern about Pakistan-based militant groups like LeT and the Haqqani Network. It is a diplomatic defeat for Islamabad, which heavily depends on Beijing's support amid a global isolation.
Pakistan's foreign policy in a nutshell: As long as China is backing us, we don't have to worry about the United States or the rest of the world. And that was exactly the official reaction after US President Donald Trump announced his Afghanistan policy last month, criticizing safe havens for Islamist terrorists on Pakistani soil.
While the Islamic country's politicians and government officials refuted Trump's claims that Pakistan was supporting militant groups near its border with Afghanistan, they heaved a sigh of relief when Chinese officials came to their support against Trump.
Therefore, it was quite natural for Islamabad to expect that the BRICS nations – Brazil, Russia, India, China and South Africa – would not criticize Pakistan-based militant groups during their recently held summit in the Chinese city of Xiamen.
But after Trump's censure, Xi Jinping's China, too, expressed its worry about the jihadi groups that many experts say are Pakistan's proxies in the region.
"We, in this regard, express concern about the security situation in the region and violence caused by the Taliban, 'Islamic State'(IS)..., al Qaeda and its affiliates, including the Eastern Turkistan Islamic Movement, the Islamic Movement of Uzbekistan, the Haqqani Network, Lashkar-e-Taiba, Jaish-e-Mohammad, TTP and Hizb ut-Tahrir," the BRICS leaders said in a joint declaration.
- Has Trump's Afghanistan policy destabilized South Asia even more?
- Did Afghan minerals change Trump's mind about Afghanistan?
Islamabad thus faces a diplomatic dilemma. The BRICS declaration is a victory for the Indian and Afghan stance that Pakistan-based terror outfits pose a serious threat to regional security.
Pakistan's Foreign Minister Khawaja Asif is planning to visit China and Russia in the coming days to garner support for his country in the wake of Trump's criticism. The BRICS statement makes his task more difficult.
"The declaration is a clear message to Pakistan that the international community, including China and Russia, are not ready to tolerate Pakistan's jihadi proxies. We must not forget that Islamist groups also pose a threat to China, which is battling a religiously motivated insurgency in its western Xinjiang province," Dr. Aman Memon, an international relations expert at the Islamabad-based Preston University, told DW.
"The situation is equally alarming for Russia, which is wary of Islamists in Central Asian states," Memon said, adding that it was high time that Pakistan reviewed its policies regarding jihadi groups.
New Delhi accuses Pakistan of using jihadi proxies to mount attacks inside India, including India-administered Kashmir. Islamabad denies these allegations.
In February, China blocked a proposal by the US to designate Jaish-e-Muhammad (JeM) chief Masood Azhar a global terrorist. New Delhi accuses JeM and Azhar of masterminding several terrorist attacks on Indian soil, including a deadly assault on an Indian airbase in Pathankot in January 2016. Pakistani investigators say Azhar and his associates had no links to the attack.
Lashkar-e-Taiba (LeT) is another militant group based in Pakistan which New Delhi blames for cross-border attacks including the 2008 Mumbai terrorist attacks that killed 166 people.
Washington has long been demanding that Islamabad relinquishes support for the Haqqani Network, a Taliban ally based in Pakistan's northwestern Waziristan region near Afghanistan.
Now that China has officially expressed its concern about JeM and LeT, the pressure on Pakistan to act against these groups is likely to build.
"The influence of India in Afghanistan is a reason behind Islamabad's support for these militant groups, but after the BRICS declaration Pakistan will come under tremendous pressure to review its policy," Memon said.
Experts, however, say that China will keep its leverage over Pakistan, and that it won't isolate Islamabad completely.
Ye Hailin, an expert at the Beijing-based Chinese Academy of Social Sciences, believes hostility between the regional powers could be counterproductive in defeating terrorists.
"As a mediator between Pakistan and Afghanistan, China has always tried to do its best. China's strategic interest in the region is to defeat terrorism," Ye told DW.
China is already part of a Quadrilateral Coordination Group - comprising Afghanistan, China, Pakistan and the United States - that was established to end the protracted Afghan crisis. The grouping has not achieved a significant breakthrough so far, with Islamabad and Kabul at loggerheads over the militancy issue, and the Beijing and Washington relationship lacking in trust.
- What does China want to achieve in Afghanistan?
Experts say that China has invested heavily in Pakistan, and that is why it wants peace in at least those areas where its "Belt and Road Initiative" project is being implemented. China has built a port in the southwestern Pakistani province of Baluchistan as part of its nearly $60-billion CPEC project to establish overland and sea trade routes to reach Middle Eastern, European and African markets.
China also wants to minimize India's influence in the region by supporting Pakistan, a policy that experts don't think will drastically change in the near future.
"I think China took Pakistan into confidence over the BRICS declaration. The LeT and JeM have been banned by Pakistan. The Haqqani Network no longer has any presence in Pakistan. We have been cooperating with the US over the Haqqani threat," Amjad Shoaib, a retired army general and defense analyst, told DW.
"People should not read too much into the BRICS declaration and Sino-Pakistani ties," Shoaib added.
Nonetheless, the BRICS declaration could force Pakistan not to take a collision course with the US.
Pakistanis are confident the international community will continue to rely on its "assistance" in the war in Afghanistan. Washington has so far cooperated with Pakistan, knowing the sanctions or unilateral aerial attacks on the militants' hideouts in the country could further destabilize the nuclear-armed nation with strong anti-West sentiments.
During his tenure, former US President Barack Obama increased drone attacks in Pakistan's northwestern tribal areas bordering Afghanistan, but he continued to engage with Pakistani authorities in order to retain leverage within the country. The flipside to it, analysts say, is that Islamabad has continued with its own strategy for Afghanistan: minimizing New Delhi's influence in Kabul and waiting for complete US withdrawal from the country.
At the same time, some Pakistani analysts say it is in the interest of Islamabad to also keep the Trump administration on its side.
"I think there is no point in getting excited over Trump's Afghanistan policy speech. Pakistan should engage with him [Trump]. He is sending more soldiers to Afghanistan and for that America will need Islamabad's help," Pakistani researcher and defense analyst Aisha Siddiqa, told DW.
At the same time, Indian and Pakistani peace activists urge their countries to tread cautiously and not become party to either the US-Chinese rivalry or the global powers' strategic interests in Afghanistan and Central Asia.


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Epsilon-amino-caproic acid in the treatment of menorrhagia
BC Mehta, DS Parekh
Department of Hematology, K.E.M Hospital, Parel, Bombay- 400012, India
B C Mehta
Department of Hematology, K.E.M Hospital, Parel, Bombay- 400012
PMID: 614426
Epsilon-amino-caproic acid was used in 38 cases of menorrhagia. In each patient details of bleeding were recorded for four consecutive menstrual periods. Drug was given during two alternate periods and the remaining two periods were considered as control periods. Number of days of bleeding and severity of bleeding were statistically significantly reduced by epsilon-amino-caproic acid. The drug was found to be safe and effective.
Mehta B C, Parekh D S. Epsilon-amino-caproic acid in the treatment of menorrhagia. J Postgrad Med 1977;23:121-3
Mehta B C, Parekh D S. Epsilon-amino-caproic acid in the treatment of menorrhagia. J Postgrad Med [serial online] 1977 [cited 2021 Jan 19];23:121-3. Available from: https://www.jpgmonline.com/text.asp?1977/23/3/121/42762
Menorrhagia is a common cause of iron deficiency anemia. [1],[6] Menorrhagia, not associated with any disease in the pelvic organs, is a common gynecological problem also. Human endometrium contains plasminogen activator and fibrinolytic activity plays a significant role in uterine bleeding. [2] Epsilon-amino caproic acid, which inhibits activator in low concentrations and plasmin at higher concentration, [4] may be useful in reducing uterine bleeding in cases of menorrhagia. We report here the results of the use of this agent in cases of menorrhagia.
Patients, who had developed mild iron deficiency anemia (hemoglobin 9.1 to 12.0 g. per cent) as a result of menorrhagia were referred to the gynecologist to evaluate the cause of menorrhagia. If gynecological examination revealed no organic disease in the pelvis, patients were taken up for the trial. For the purpose of this study patients were considered to have menorrhagia if any one of the following 4 factors were present: (i) use of more than 15 pads per period, (ii) use of more than 5 pads per day, (iii) passage of clots for two days or more and (iv) period lasting for over 7 days. Patients received the drug either during their first and third period or during their second and fourth period. Thus in each patient records of bleeding during four periods were available; of these four periods, the drug was administered during two periods and two periods were without drugs which were taken as control periods. It was not possible to use placebo during control period as it was not possible to produce the placebo with similar taste. The drug was given as a liquid in the dose of 5.0 g. 3 times a day starting on the first day of menstrual period and continued for four days. Patients were interviewed after each period and the following information about the period was recorded(i) Total number of pads required during the period. (ii) Number of pads used on each day of the period. (iii) Passage of clots if any and for how many days. (iv) Number of days the bleeding lasted. Menstrual bleeding on any day was considered to be (a) Profuse-if (i) clots were passed or (ii) more than 5 pads were required; (b) moderate-if 3 to 5 pads were required and (c) scanty if only 1 or 2 pads were required.
Forty-seven women entered the trial. Four patients did not turn up after third or fourth period. Three patients could not continue the trial because of the nausea produced by the drug. Two patients became pregnant before their four periods could be studied. Thus the records in 38 patients were complete and available for analysis. Their ages ranged between 19 and 36 years. Mean hemoglobin level was 10.62 (S.D. 1.2) g. per cent. Endometrial curettage was done within six months prior to the trial in 26 cases. The effect of the drug on menstrual bleeding is shown in the [Table 1].
Mean number of days of uterine bleeding per patient with and without drugs were 9.28 and 13.03 respectively. The difference was statistically highly significant (Chi square = 21.314,df =1,p<0.001).
Side effects in the form of nausea, vomiting and giddiness were mentioned by 14 patients. This includes three cases who could not take the drug for four days, because of nausea and wire excluded from the trial. No other side effects were recorded.
Epsilon-amino-caproic acid is an anti-fibrinolytic agent which has been used in the treatment of bleeding resulting from increased fibrinolytic activity. The drug has also been used in the treatment of bleeding where there is no evidence of increased fibrinolytic activity. [3]
Increase in the local fibrinolytic activity has been demonstrated in cases of menorrhagia. [2] There are reports of significant reduction in menorrhagia with the use of epsilon-amino-caproic acid [2],[3] and this has been attributed to its local effect on uterus where there was increased fibrinolytic activity. [2] In the present study also there was statistically significant reduction in the duration of menstrual bleeding as well as on severity of bleeding which was significantly reduced. No serious side effects were encountered. It could therefore be concluded that epsilon-amino-caproic acid is safe and effective drug to control the bleeding in cases of menorrhagia.
We are thankful to Dr. C. K. Deshpande Dean, K.E.M. Hospital for permission to carry out the study and publish the paper. Epsilon-amino-caproic acid (Ekeprol) was supported by M/s. Ranbaxy Laboratories Ltd. The study was supported by grant from Seth G.S. Medical College and K.E.M. Hospital Research Society.
1. Mehta, B. C., Bhatt, P. D. and Patel, J. C.: Iron deficiency anemia. A study of 1050 cases. In Iron Deficiency Anemia-Prevalence and Problems in India. Edited by Mehta, B. C. and Patel, J. C. Research Society, K.E.M. Hospital & Seth G.S. Medical College, Bombay. 1970, p. 175.
2. Nilsson, I. M. and Bjorkman, S. E.: Experience with E-Amino-caproic acid in the treatment of profuse menstruation. Acta Med. Scand. 177: 445-457, 1965.
3. Nilsson, I. M., Bjorkman, S. E. and Andersson. L.: Clinical experience with epsilon-amino-caproic acid as an antifibrinolytic agent. Acta. Med. Scand. 170: 487-509, 1961.
4. Sack, E., Spaet, T. H., Gentile, R. L. and Hudson, P. B.: Reduction of post-prostatectomy bleeding by epsilon amino caproic acid. New Eng. J. Med. 268: 541-543, 1962.
5. Siegel, S.: Non-parametric statistics for the behavioral sciences. McGraw Hill Book Co. Inc., New York, St. Louis, San Francisco, London, Mexico, Panama, Sydney, Toranto, and Kogakusha Company Ltd. Tokyo. International Student Edition, 1956. DD. 127-136.
6. Singh, B. N.: Etiology of Iron Deficiency Anemia in Iron Deficiency Anemia-Prevalence and Problems in India. Edited by Mehta, B. C. and Patel, J. C. Research Society, K.E.M. Hospital & Seth G.S. Medical College, Bombay, 1970, p. 189.


Crimes and offenses, manslaughter, death resulting from unlawful sale of a controlled substance, Sec. 13A-6-3 am'd.
Relating to crimes and offenses; to amend Section 13A-6-3, Code of Alabama 1975, to provide when a person sells or otherwise distributes a controlled substance in violation of the law and death results from the use of the controlled substance, the person is guilty of manslaughter; and in connection therewith would have as its purpose or effect the requirement of a new or increased expenditure of local funds within the meaning of Amendment 621 of the Constitution of Alabama of 1901, now appearing as Section 111.05 of the Official Recompilation of the Constitution of Alabama of 1901, as amended.
(1) He recklessly Recklessly causes the death of another person, or.
(2) He causes Causes the death of another person under circumstances that would constitute murder under Section 13A-6-2; except, that he or she causes the death due to a sudden heat of passion caused by provocation recognized by law, and before a reasonable time for the passion to cool and for reason to reassert itself.
(3) Sells, furnishes, gives away, delivers, or distributes a controlled substance in violation of subsection (a) of Section 13A-12-211, and the person to whom the controlled substance is sold, furnished, given, delivered, or distributed dies as a proximate result of the use of the controlled substance.
(b) Manslaughter is a Class B felony."


We do not support posting to groups. Looking into theit API, it seems it is possible, but only for app/game type groups, or groups that you are an admin of and have the additional user_managed_groups permission for. I will look into it.


text:
using UnityEngine;
using System.Collections;

public class ne : MonoBehaviour {
    Animator anime;

	// Use this for initialization
	void Start () {
        anime = GetComponent<Animator>();

	}

	// Update is called once per frame
	void Update () {

        if (anime)
        {
            Vector3 newPosition = transform.position;
            newPosition.z += anime.GetFloat("Speed") * Time.deltaTime;
            transform.position = newPosition;
        }

    }
}

redpajama_set_name: RedPajamaGithub


text:
No Title 750
Kentucky Living
Berea's Artisan Center Showcases Kentucky
Making Merry in Old Washington
The Kentucky Artisan Center at Berea serves as the traveler's gateway to the best of the Commonwealth's proud and diverse arts and crafts industry, whether it's woodcraft and weaving from Berea, pottery from Philpot, or Shaker boxes from Cynthiana.
Located near Interstate 75, exit 77, in Berea, the 25,000-square-foot facility, which opened in late July, is an impressive structure featuring copper gabled roofs and rugged Kentucky limestone walls. Step inside the Center and you're treated to exhibits that showcase the unique talents of woodturners, glassblowers, quilters, weavers, jewelry makers, and potters across Kentucky.
Beyond the exhibit area, explore the works of other Kentucky artists in the Center's retail section, which features regional music, literature, authentic honeysuckle baskets, hand-woven shawls, candles, and other products from across the Commonwealth.
Painter Mitchell Tolle says the Center invites visitors to share the rich tradition of Kentucky crafts, and perhaps own heirlooms of tomorrow that are crafted by the hands of today's Kentucky artisans.
"It's what the artists of Kentucky do every day," says Tolle. "They get a shovel of dirt and make a piece of pottery suitable for a king's table. Some of the most beautiful things being made on the face of the earth are being made right here."
The Artisan Center is open daily from 8 a.m. to 8 p.m. Eastern Time. During November and December, artisan demonstrations will be held every Friday and Saturday, 10 a.m. to 3:30 p.m. on an ongoing basis. Call (859) 985-5448 for more information or go on the Web at www.kentuckyartisancenter.ky.gov.
Information about points of interest around the state is available at the push of a button at the Kentucky Artisan Heritage Trail computer kiosk, www.KAHT.net. Using the KAHT terminal is free, and it enables travelers to tailor road trips that suit their specific interests, featuring galleries, artist studios, shops, bed and breakfasts, restaurants, and historical attractions.
While the Artisan Center offers much that is pleasing to the eye, the Kentucky Artisan Center Café features regional specialties that are sure to please the palate. Spoonbread, Southern fried catfish, and country ham and onion quiche are among the favorite entrees, while desserts such as chocolate bourbon pie, Boone Tavern Lemon Pie, and bourbon bread pudding with bourbon ice cream are fast becoming something of local legend. The bright and airy café offers a pleasant dining atmosphere, and visitors can enjoy breakfast, lunch, or dinner under the steepled roof of yellow southern pine, or dine outside on the patio.
When entering the Center, you can't help but notice the immense hand outside the front door—a six-foot painted, fiberglass sculpture, one of a dozen deployed around Berea. Driving around Berea to see the other 11 welcoming hands is a pleasant way to explore more of Berea and a good starting point to explore the rest that the Bluegrass State has to offer. "The hand is a symbol of welcome, generosity, and friendliness," says Berea Arts Council Director Gwen Childs. "It's what Kentucky is about."
Berea's Old Town crafts district offers visitors a rare glimpse of artists at work. Beautiful handmade jewelry and pewter are crafted at Gastineau Jewelry, (859) 986-9158, and the Dragonfly Gallery, (859) 986-1057, while weaving is done and authentic corn-shuck dolls are made at Weaver's Bottom, (859) 986-8661. After paying a visit to woodworker Doug Haley, (859) 986-7243, stop in for a treat at The Coffee Conspiracy, (859) 986-8597, for a specialty coffee and the house dessert, Tiramisu.
In the historic heart of Berea, College Square offers opportunities for both shopping and dining. Enjoy the elegance and gracious Southern hospitality of Boone Tavern Restaurant, (800) 366-9358, or online at www.boonetavernhotel.com, where regional dishes such as Chicken Flakes in a Bird's Nest and Chess Pie have kept travelers coming back for generations.
Just up the square, peruse the wood, paint, and felt works of regional artists at the Upstairs Gallery, (859) 986-4434, or take a tour of Berea College Crafts beginning at Log House Craft Gallery, where you can shop for weavings, broomcraft, woodcraft, wrought iron, and ceramics created by student artisans. Call (859) 985-3226 for tour information or go online at www.bereacollegecrafts.com.
Another favorite Berea destination is Churchill Weavers, where one can enjoy a free tour of the loomhouse or buy fine throws, baby blankets, and other woven items; call (859) 986-3127.
After exploring the College Square, Berea Coffee and Tea is an ideal spot to escape the chill of autumn, and gaze out the picture window while enjoying a gourmet coffee or hot chocolate, or sample something from the ice cream fountain. Call for menu items at (859) 986-7656.
Andy McDonald is a regular contributor to the Traveling Kentucky column.
Thirty-five years ago, museum and shopkeepers in Old Washington adorned their historic log cabins with fresh greenery, nuts, and fruits in anticipation of the tiny village's first Frontier Christmas celebration.
"Mrs. Andrew Duke started the event, along with purchasing and restoring the two log cabins, which are now the Visitor's Center and the Simon Kenton Museum," recalls Phyllis Helphenstine, a visitor to the event who eventually bought a building in Old Washington.
That first year, fresh homemade bread was sold along with hurricane shades and just a few other items. Today, with more than 25 shops and eight museums standing beam to board, the 1780s village that pre-dates the Commonwealth's entry into the Union verily bursts with holiday cheer. Merrymakers come to shop for Christmas gifts, listen to holiday music, and tour the museums, which continue the tradition of doors, windows, and halls decked with boughs of holly and garlands of pine and fruit.
Strolling along the uneven and, in some cases, broken flagstone walkways gives visitors a sense of having stepped back into the late 18th century, yet it adds charm to the old-fashioned landscape and lends a pioneer flavor to Frontier Christmas. Inside the buildings, mantels are trimmed with holly, windows are lit with candles, and rooms are spiced with the aroma of freshly baked Amish goods. In many of the shops, visitors are invited to register for door prizes; last year, a hand-carved Friendship Cane, a country ham, and an Old Washington throw were given away.
For its 36th annual Frontier Christmas, December 6-7, Old Washington will have woodcarving and spinning demonstrations, candle dipping in Mefford's Fort log cabin, quilting in the Albert Sidney Johnston Museum, dulcimer artists and bell ringers, bagpipers and harpists, carolers dressed in their Victorian wraps, costumed characters including buckskin-clad frontiersmen and muzzleloaders, and a holiday play.
Shoppers can delve into primitive antiques, handmade specialties, pottery, jewelry, glassware, sweet and savory herbs, silver, prints, framed art, and collectibles in chummy little boutiques and galleries that include Buffalo Trail Antiques, David's Brass Works, Keepsake Treasures, the Purple Turtle Silversmith, and the Strawberry Patch. When Helphenstine bought her own building 32 years ago after attending Frontier Christmas with her husband and young daughter Elaine, she opened Phyllis' Antique Lamp Shop. Her daughter later hung out her own shingle at Elaine's Gallery and Framing.
The museums, several of which were part of the Underground Railroad, including the Harriet Beecher Stowe Slavery to Freedom Center and the Albert Sidney Johnston Museum, will be decorated and open for touring.
The newest museum to open in Old Washington is the Carriage Museum, owned by Tom and Elaine Haughaboo. Visitors are ushered into its contemporary interior to see antique buggies, sleighs, racers, and surreys, many of which were owned by Andrew Duke, husband of the woman who founded Frontier Christmas. "He was so proud of those carriages!" says Elaine. It was Mr. Duke who suggested that Tom build a museum for the carriages.
Frontier Christmas comes to Old Washington with all its bells, bagpipes, and whistles, yet the village retains the simplicity of that first celebration when Mrs. Andrew Duke set the wheels in motion for what has become a holiday tradition.
Frontier Christmas 2003
The 36th annual Frontier Christmas in Old Washington (now part of Maysville) is Saturday and Sunday, December 6 and 7, 2003. Carriage rides, museum tours, pioneer craft demonstrations, music, dining at the historic Paxton Inn and Marshall Key's Tavern, door prizes, and shopping are all part of the event.
For a detailed schedule of events, call the Visitor's Center at (606) 759-7411 or visit Old Washington's Web site at www.washingtonky.com.
•Visitors can stay in the renovated 1888 Row House called Moon River Bed and Breakfast at 320 Market Street in downtown Maysville. Innkeeper Marti Insko prepares breakfast with homemade buttermilk biscuits and apple butter; $80 per night; (606) 563-8812, 866-823-1946, www.moonriverbedandbreakfast.com.
•Serenity Farm Bed and Breakfast sits on 335 acres seven miles from Old Washington. Rooms are characterized by fine linens, French Country décor, and lake views. Innkeepers Scott and Joni Powers offer a full breakfast, $120-$150 per night. Located at 3049 T. Beckett Road, Dover; (606) 883-3993, www.serenityfarmbb.com.
Maysville hosts a number of holiday events on the same weekend as Old Washington's Frontier Christmas:
•Christmas Open House, December 5 at Mason County Museum, (606) 564-5865, serves refreshments after the parade at 6 p.m.
•A Vintage Christmas, in nearby Augusta, (606) 756-2183, unfolds December 5-7, with luminaries, the lighting of the Christmas tree, caroling in the streets, and shops offering complimentary refreshments.
•A Community Sing-a-Long, (606) 564-8447, is sponsored by the Mason County Arts Commission, December 7, 3 p.m., at the Church of the Nativity.
For more information on these events, contact the Maysville-Mason County Area Chamber of Commerce, 15 West Second Street, Maysville, KY 41056, (606) 564-5534, or on the Web at www.cityofmaysville.com/.
Kathy Witt is a regular contributor to the Traveling Kentucky column.
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Bybee Pottery (1988)
Diane Sawyer (1981)
Bald Eagles are back (1992)
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Genetic testing involves the analysis of DNA in order to detect genetic variations related to an individual's health.
The information from such tests can be used in multiple areas of patient care, including routine health assessments (STI/WH), disease risk assessments (ICGx), and optimization of drug treatments (PGx). Our lab utilizes state-of-the-art instrumentation and genetic assays that are extensively validated in-house and performed by highly trained and qualified staff. We understand that molecular pathology is an emerging field, so please don't hesitate to reach out with any questions you may have.
With a Molecular Pathology test, health care professionals can practice precision medicine by incorporating an individual's genetic profile and other diagnostics to customize medical care.
The Genetic Information Nondiscrimination Act of 2008 (GINA) makes it illegal for health insurers to request or use one's genetic information to deny health insurance, or to alter how much one pays for health insurance. This also means that your genetic information cannot be used to determine if a condition is considered pre-existing. GINA also protects individuals from genetic discrimination by employers.
GINA does not apply to life, long-term care, or disability insurance. Therefore, you may be asked to disclose your genetic information when applying for these types of insurances, depending on your state of residence. Different states have extended protection to cover other forms of insurance.
More information about GINA can be found on GINAhelp.org or through your state insurance commissioner's office.
Analyzes a patient's genetic make-up to optimize drug selection and dosing.
A one-time test used to provide precision guidance for medications used in managing cardiovascular, mental disorders, pain, cancer treatment, diabetes, gastrointestinal conditions, infectious disease, immune disorders, and urological conditions.
STI testing is available for women and men, as part of routine care or when an STI is suspected. This test detects the DNA of several microorganims and viral infections which cause STIs.
The Women's Health test can be used to detect the DNA of microorganisms that contribute to vaginal dysbiosis syndromes, and as part of routine care to monitor a women's vaginal microbiome.
Next generation sequencing technology is used to screen for pathogenic genetic variants which may predispose individuals to a higher risk of developing certain kinds of cancer.
Used when a strong family history of cancer is indicated, as part of preventative screening.


text:
Mercy San Juan Receives Distinguished Hospitals Award
Mercy San Juan Medical Center Receives Distinguished Hospital Award For Clinical Excellence™ From Healthgrades
Distinction puts Mercy San Juan Medical Center in the Top Five Percent of hospitals nationwide.
Mercy San Juan Medical Center today announced that it has received the Distinguished Hospital Award for Clinical Excellence™ from Healthgrades, a leading provider of comprehensive information about physicians and hospitals. This prestigious distinction places Mercy San Juan among the top five percent of more than 4,500 hospitals nationwide for clinical performance.
"At Mercy San Juan Medical Center, we strive to provide high quality care to our patients every day," said Brian Ivie, President of Mercy San Juan. "We are honored to receive the award and will continue to make clinical quality a top priority at our hospital."
Mercy San Juan Medical Center was one of 262 hospitals named this year that stand out above the rest for its overall clinical care across a broad spectrum of care. While many hospitals have specific areas of expertise and high-quality outcomes in certain areas, these hospitals exhibit comprehensive high-quality care across multiple clinical specialties. From 2009 through 2011, Healthgrades Distinguished Hospitals for Clinical Excellence as a group, had an overall 30.9 percent lower risk adjusted mortality rate as compared to other hospitals that did not achieve the Distinguished Hospital for Clinical Excellence Award (across 18 common inpatient conditions and procedures).
In recent years, while there has been considerable improvement in hospital quality, disparities among hospitals persist, and hospital quality can vary significantly even within local service areas. For example, in the areas of Sacramento and Roseville, out of 14 hospitals evaluated for treatment of Sepsis, there was a wide variation in hospital performance as measured by risk adjusted mortality rates (from 4.9% on the low end to 25.0% on the high end). Mercy San Juan Medical Center is among the hospitals the Sacramento area listed above with some of the best possible quality care.
"Today, consumers have unprecedented access to information on hospital performance as it relates to specific conditions and procedures so that they can make more informed decisions about who to see and where to go for care," said Evan Marks, EVP Informatics and Strategy. "The Distinguished Hospital Award for Clinical Excellence enables hospitals to communicate their commitment to providing outstanding patient care and to show their continued efforts to improve clinical outcomes."
Other notable Healthgrades recognitions at Mercy San Juan Medical Center include:
America's 100 Best Hospitals for Cardiac Care in 2013
America's 100 Best Hospitals for Cardiac Surgery in 2013
America's 100 Best Hospitals for Critical Care for two years in a row (2012-2013).
Recipient of the Healthgrades Critical Care Excellence Award™ for 2 Years in a Row (2012-2013)
Ranked Among the Top 5% in the Nation for Critical Care for 2 Years in a Row (2012-2013)
Five-Star Recipient for Overall Critical Care for 2 Years in a Row (2012-2013)
Five-Star Recipient for Treatment of Sepsis for 3 Years in a Row (2011-2013)
Five-Star Recipient for Treatment of Respiratory Failure for 3 Years in a Row (2011-2013)
Five-Star Recipient for Treatment of Chronic Obstructive Pulmonary Disease for 2 Years in a Row (2012-2013)
Five-Star Recipient for Treatment of Pneumonia for 3 Years in a Row (2011-2013)
Recipient of the Healthgrades Neurosciences Excellence Award™ in 2013
Recipient of the Healthgrades Neurosurgery Excellence Award™ for 2 Years in a Row (2012-2013)
Ranked Among the Top 5% in the Nation for Neurosurgery for 2 Years in a Row (2012-2013
For more information about Healthgrades, to download a full copy of the report or to get information about hospital and physician quality, visit: www.Healthgrades.com today.
About Mercy San Juan Medical Center
Mercy San Juan, a 370-bed hospital located on Coyle Avenue in Carmichael, is the only hospital serving the people of North Sacramento and South Placer counties with comprehensive cardiac care, advanced robotic surgery and breakthrough treatments for brain disease through the Mercy Neurological Institute. In addition to this award, Mercy San Juan also was recognized as a national 100 Top Hospital by Thomson-Reuters in 2007 and 2008. Mercy San Juan opened as a community hospital in 1967 and evolved into a medical center after establishing its trauma center in 1999. Mercy San Juan is part of Dignity Health, which also operates Mercy General Hospital, Mercy Hospital of Folsom and Methodist Hospital.
Healthgrades Hospital Quality Distinctions
Healthgrades evaluates hospital performance for over 4,500 hospitals across the nation in 28 procedures and conditions annually. Healthgrades.com provides information on objective measures of hospital performance, allowing consumers to compare their local hospitals online. Healthgrades evaluates hospital performance for nearly every hospital in the nation; no hospital can opt-in or opt-out of being evaluated, and no hospital pays to be evaluated. Mortality and complication rates are risk adjusted, which takes into account differing levels of severity of patient illness at different hospitals and allows for hospitals to be compared equally.
About Healthgrades
Healthgrades, headquartered in Denver, Colorado, is a leading provider of comprehensive information about physicians and hospitals. More than 200 million consumers use the Healthgrades websites to select and communicate with physicians and hospitals that best meet their treatment needs. Consumers are empowered through use of the Healthgrades proprietary information about clinical outcomes, satisfaction, safety, and health conditions to make more informed healthcare decisions and take action. Learn more about Healthgrades and Better Medicine.
For Media and Press Related Inquiries
Melissa Jue


New preferential procurement regulations – radical shift in enforcing BBBEE?
The Protection of Personal Information (PoPI) Act has been a topic of interest for some time and businesses and the general public alike pondered when it would be in effect, how long it would take to be relevant and who would oversee the process as Information Regulator. The appointment of Pansy Tlakula as South Africa's Information Regulator in December 2016, however, means that the time for discussion is over and the time for action has come.
In business and labour, sick notes are of utmost importance, they play a far bigger role in effective HR management than many realise. Misunderstanding of the basic function of the sick note can lead to problems in terms of people management.
The [fake] case of state protection failing employment justice? Given how I have spent the last twenty or so years of my career, I tend at second blush when evaluating individuals in their careers to view them through an employment relations lens (and with those higher profile employees a bit of governance oversight thrown in).
President Cyril Ramaphosa activated the controversial Investment Act 22 of 2015, by publication of a notice in the Government Gazette, on Friday 13 July.
South African labour laws are constantly evolving as the government seeks to balance stronger protections for employees with the need to create a business-friendly investment climate.
Currently, South African employment laws provide minimum leave entitlements for all employees for annual leave, sick leave, family responsibility leave, and unpaid maternity leave for female employees. A proposed amendment will introduce, for the first time, a new leave type of Parental Leave.
Criminal sanction for tax return non-submission!


With the universal need for walkways in our daily lives, it is not surprising that they also represent a leading cause of accidents and injuries. In fact, according to data from the National Floor Safety Institute, accidental falls are among the greatest causes of emergency room visits across the United States, costing an estimated $60 to $80 billion per year. Whether your accident occurred in a slippery aisle at the grocery store, on an unsalted sidewalk during winter weather, in the hallway of your apartment building, at a hotel or restaurant–the opportunities for slips, trips, and falls are endless. These accidents are often preventable, if those tasked with ensuring the safety of their premises take the necessary precautions. Sadly, it is all-too-common for the negligence of commercial and residential property owners, business owners, and landlords to lead to severe and traumatic injuries during slip and fall accidents, and in the most tragic of cases, even wrongful death.
Unfortunately, an increase in the number of fraudulent slip and fall lawsuits has created a culture of suspicion that can negatively impact your legitimate claim. When faced with an injury after a slip and fall, the hardships, both financial and otherwise, can seem overwhelming. Combine an already taxing situation with an uncooperative insurance company seeking to deny you the compensation you deserve and the potential for a positive recovery seems daunting, if not outright impossible. At Kamensky, Cohen, and Riechelson, our attorneys put over 40 years of accumulated experience, knowledge, and resources to work to ensure that you are not left injured, alone, and without recourse after an accident. Utilizing experts and investigative techniques, we gather evidence to construct a compelling case on your behalf in pursuit of the financial resources that you need to move forward. Call (215) 337-4915 today for an honest and comprehensive free case evaluation.
Under Pennsylvania Law, property owners are legally required to take necessary precautions in an effort to ensure the safety of those on their premises. This may mean continued monitoring of the area and expedient measures to address potential dangers, as well as providing warnings of hazards such as wet surfaces. Failure to fulfill these obligations can lead to slip and fall accidents and liability in the form of damages provided to injured victims.
If you or a loved one has been injured in a slip and fall accident and you believe that another party may be responsible, take control of your future and find the answers you seek. Contact the Bucks County law offices of Kamensky, Cohen, and Riechelson at (215) 337-4915. One of our seasoned personal injury attorneys is always available to provide a cost-free consultation and to help you prepare for the road ahead.


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text:
Why a negative Covid-19 test before Thanksgiving isn't an all-clear
Date: November 23, 2020, 16:00
in: Science & Health
A negative test isn't enough to have a safe holiday. Here's why.
More frequent Covid-19 testing is one key to help end the pandemic. But as individuals, we can't rely on testing alone to protect ourselves and others.
Take this recent example: Public health officials in New Zealand reported on a cluster of cases that likely spread aboard a long-haul flight. Yet the suspected index cases — the people who likely spread the virus to others — tested negative for the virus 72 hours before boarding their plane in Switzerland and thought they weren't infected.
This goes to show: A negative test is not an all-clear in terms of being able to safely interact with others without masks or other precautions. "Testing negative is not like a passport for people to go out and do whatever they want to do," as Muge Cevik, a virologist and physician at the University of St. Andrews, told me earlier this fall.
As people make (unwise) plans to travel this Thanksgiving week, they should understand that testing negative does not mean it's safe to be in close contact with other people. It does not mean it's safe to take masks off.
Scientists don't yet know exactly when a person who is infected with the coronavirus will start testing positive for the virus. There are situations when a person could test negative, be infected, and also be contagious. It's also possible — since the virus multiplies itself exponentially in the body very quickly — that someone could test negative in the morning (and not be contagious), but by the afternoon test positive (and be very contagious).
Confusing? Yes, it is. But the bottom line is that Covid-19 diagnostic tests (both the slower, more common, viral genetic test — called RT-PCR — and the more rapid viral protein test, called an antigen test) are most accurate when used on people experiencing symptoms.
"One of the huge gaps now in the data is: What is the probability of testing positive before you get symptoms?" Benny Borremans, a disease ecologist at UCLA, said in October. Right now, scientists just don't know for sure.
Why testing is less accurate before symptoms begin
There are several reasons scientists are unsure about when people will start testing positive for SARS-CoV-2. To understand why, and to make this less confusing, it's helpful to think through all the things that have to happen for a Covid-19 test to come back positive.
First, the virus needs time to establish itself in a person's body. This is called the incubation period, and it can take upward of two weeks. On average, this happens in about five or six days. During the incubation period, a person might not test positive because there's not enough virus in their body to detect in a test.
"The virus particles, day by day, will multiply," Cevik says. "The virus needs to reach a threshold for the PCR [i.e. viral genetic] tests to pick it up." PCR is the more common Covid-19 diagnostic test because it requires a lower threshold of the virus to test positive; rapid antigen tests would require a higher level of virus to register a positive test.
Testing positive should coincide with being contagious. But it doesn't always.
Generally, a person can start being infectious for the virus around two days before they start to show symptoms, in what's known as the presymptomatic phase.
And, generally — but not always — scientists would expect that if a person is contagious, they'd test positive. After all, if they're spewing enough virus out to get another person sick, they're probably spewing enough virus out for a diagnostic test to pick up.
But when exactly a person makes the jump from testing negative and being non-infectious to testing positive and being infectious is hard to predict.
"If everything works as it should, the test should be positive if you are infectious at the very moment of the test, as there must be virus present then," Justin Lessler, an epidemiologist at Johns Hopkins University, says. "However, you could easily test negative then become infectious a day, or even hours, after the test." Unless you're testing every hour, it's impossible to get a fine-grained view on when the infectious period truly begins. (Also possible, but probably rarer: A person tests positive before they start to be contagious.)
Even if a person is contagious, they may not test positive. It could come down to where the sample for testing was taken from.
In general, "we consider the gold standard to be the nasopharyngeal swab," Bobbi Pritt, the director of clinical microbiology at the Mayo Clinic, says. "That's the deep nasal swab that goes all the way back into the back of your nose. Whereas other specimens — like a throat swab or just the very outer edge of your nose, like right inside your nostril — that's not going to contain as much virus."
Early on in the infection, a person who is incubating the virus is expected to test negative. Over the summer, Johns Hopkins researchers — including Lessler — published a paper estimating the likelihood of a false negative test in the first few days after being exposed to the virus. On the first day, they found the chance of a false negative near 100 percent. No test is going to find the virus so early. Through the first four days, that rate drops to 67 percent on day four, on average, but with a very large range of error. On the day people first reported symptoms, there's still a significant false negative rate, at 38 percent.
What does this all add up to? "What we're saying is don't test anyone in less than four days after exposure," Cevik says. It's not going to tell you much about the person's status. Or if a person is tested in that time, they ought to be retested a few days later.
"In general, five to eight days after exposure is the best time to test," Cevik says. "Or day three after symptom onset." That's when the genetic RT-PCR tests are most likely to reveal a true positive.
Because nothing about Covid-19 can be simple, here's another thing to consider: The antigen tests that produce quick results have a shorter window in which you'd expect a person would test positive.
They are also slightly less accurate, but this limitation can be overcome if they are used repeatedly. If used correctly, these tests will flag a positive in the window when a person is most likely to be contagious. And with repeated use, scientists hope these quick tests could help stop outbreaks from growing out of control.
A negative test without symptoms might not mean much. Keep your mask on.
Here's the bottom line: "We don't know when one will test positive pre-symptom onset for PCR or antigen tests," epidemiologist A. Marm Kilpatrick writes in an email. He points to a few papers that try to quantify the probability of testing positive while asymptomatic, but they are hard to draw conclusions and recommendations from.
That's because the incubation period — the time it takes from initial exposure for a person to become infectious — can vary greatly from person to person. (It can happen in four or five days, or up to two weeks.) "If someone has a long incubation period, our [work] suggests their infectiousness rises later and thus there would be a longer period where they'd test negative."
If you have symptoms, you're likely to test positive the day you start feeling ill, but not guaranteed. The first few days after starting to feel sick, you have a very high probability of testing positive.
We could learn more in the months ahead about testing asymptomatic and presymptomatic people, with studies following people after they have been exposed to the virus, and testing them repeatedly over a few weeks to determine the likelihood of testing positive before symptoms begin. "We have a lot of data from symptom onset onwards, but we don't have data in terms of presymptoms," Cevik says.
This is why testing is no replacement for other Covid-19 mitigation measures, like quarantining people exposed to the virus, mask-wearing, and social distancing. Please, please remember this.
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you could write about weather, or whether the weather is fine or foul, or perhaps about fowl, the water kind from Looe….who knew?