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meaning I had little face time with my manager. However, I was undeterred by these obstacles and was motivated to make my mark and significantly change things for the better. Although I am a strong believer in each individual, male or female, having the power to make what they want of themselves if they are willing to work hard at it, the value of having a mentor is undeniable. I believe in it that much, that I recently became a mentor myself. I am amazed at how many of the struggles I encountered when I first started are still issues for the new talent joining the AV industry today. It is a great feeling to be able to use many of the things I taught myself to help another person progress and navigate their career better and to offer them the advice and inspiration they need to reach their goals faster. I believe the best way to future-proof our industry is continued investment in people and making the enrolment of new talent approachable and the industry appealing. We need to remember that everyone had to start somewhere, so I would encourage any AV professional with knowledge and experience of the sector to get involved with mentoring. Drawn from my mentoring experience so far, my advice would be to make sure you listen carefully to the challenges your mentee is facing and be committed to offering your time and expertise Taking part in a mentoring initiative is completely rewarding as it means you can own the present while shaping the future for the good of all in the industry.
products are invented. It takes a diverse approach to combat this march of technological obsolescence. Not only do manufacturers need to continue developing new technologies on their own, but they need to consistently make these upgrades available to their customers. Beyond that, manufacturers need to build their solutions with the kinds of interchangeable subcomponents that can be swapped in and out for seamless maintenance. Further, a strong warranty needs to be in place to protect customers from any routine malfunctions or declines in performance. Each of these elements are crucial to a future-proofed servicized solution. But what do the manufacturers get out of this? Well, they get more customers, which is really all they want. If selling displays in a new way can bring in more customers than the old way, then that is an attractive proposition to sellers, even if it delays their return.
mistakes are learnt from. This could take the form of installing new anti-virus software and firewall security or it could be a case of educating all employees on how to ensure that they keep their data safe. In the era of frequent hacks, you can now hire professional hackers to test your cybersecurity by attempting to penetrate your system. This may sound extreme, but it could be the difference between a safe data system and a 20 million euro fine.
Avid Venue S6L A fully modular live sound platform with three new control surfaces, a new engine, and two new I/O racks – all on a unified platform.
Christie, MicroTiles LED Featuring the latest in LED display technology and advanced mechanical design, MicroTiles are ultra-lightweight and cabinet-free.
Meyer Sound ULTRA-X40 A new loudspeaker series featuring a concentric driver configuration, new amplifier and processor technologies drawn from the LEO family of line array loudspeakers.
QSC Premium Business Music Solution A comprehensive portfolio that includes multi-zone mixers, attractive wall controllers, configurable multi-channel amplifiers and SUB/SAT loudspeakers.
infiLED, Easy Rental (ER) Pro series A high performance and durable LED display product, suitable for a wide range of applications for both indoor and outdoor environments. Optoma Europe, FHDQ130 QUAD series This all-in-one solution comes pre-calibrated out-of-the-box and produces a 130in Full HD image.
Shure Microflex Complete Wireless A wireless conference system that employs advanced frequency management technology derived from Shure's systems for live performance.
Peerless-AV, Xtreme High Bright Outdoor Display This fully-sealed, weatherproof commercial display offers the highest environmental rating in its class and the widest operating temperature range in the industry. Tripleplay, TripleSign Digital Signage Platform A comprehensive digital signage platform that is fully integrated into the company's IPTV product to deliver live video content in tandem with impactful digital signage.
COLLABORATION PRODUCT OF THE YEAR Lifesize, Icon 700 A conference room collaboration technology that provides 4K content sharing paired with high-quality audio from the Lifesize Phone HD. Clevertouch, Pro Series An versatile all-in-one interactive touchscreen for meeting rooms, auditoriums, receptions or breakout spaces. Mersive, Gen3 Pod Together with the latest Solstice software, Gen3 Pod offers the ability to mix hard wired sources with wireless, add highlights and mark-up to the screen, and mirror or extend content across dual screens. Starleaf, Pronto Pronto delivers seamless instant connectivity and includes a smart dual connector with support for both USB-A and USB-C connectivity. ViewSonic Europe, ViewBoard IFP7560 An interactive flat panel designed to be the epicentre of any classroom or boardroom; supplementing the delivery of the curriculum and encouraging teamwork and group problem-solving. WolfVision, Cynap Pure The first compact wireless presentation solution that makes no compromises in any of the key areas of performance, security and ease of integration.
PROJECTION PRODUCT OF THE YEAR Barco, UDX The world's most compact highbrightness laser projection platform with integrated cooling on the market. Christie, D4K40RGB The world's first all-in-one 40,000 lumens RGB solid state projector. Designed with Christie TruLife electronics and Christie RealLaser technology. Disguise, OmniCal A camera-based projector calibration engine that dramatically improves projection quality and setup time. InFocus, IN1188HD An ultra-portable, compact and lightweight projector with HDMI input, high brightness and ultra-long-lasting images. NEC, P525UL A laser projector with a noise level of just 22dB in eco mode that also offers the benefits of filter-free LCD-based technology. Panasonic Business, PT-RZ120 This 12,000 lumens laser projector features a colour-wheel system enhanced by dual heat-resistant phosphor wheels that work in harmony to maximise colour accuracy while reducing energy loss from the light sources.
AV ACCESSORY OF THE YEAR B-Tech International, BT8310XL A wall mounting system designed to mount screens up to 125kg while featuring an easy to use pop-out function and 8-point micro-adjustment. CIE, 2N Helios IP Verso A modular and scaleable combined IP intercom system and access control solution that is suitable for all types of audiovisual project. Peerless-AV, DS-VW775-QR This SmartMount Supreme full service video wall mount with quick release offers time-saving installation and maintenance features, including security hardware and tool-less micro adjustment. Kramer, WP−211T A highperformance wall-plate automatic switcher for 4K, HDBaseT (HDBT), HDMI 1.4, HDCP 2.2 video signals. HoverCam Pilot 3 The world's first fully integrated wireless digital teaching station, featuring a Windows PC, 13MP document camera, and 21in touchscreen with wireless HD mirroring functionality in a mobile podium.
SIGNAL MANAGEMENT PRODUCT OF THE YEAR Atlona OmniStream The latest version features enhancements including seamless high-speed switching – or fast switching – and new daisychaining capabilities for OmniStream's existing encoder grouping functionality. Calibre, HQPro1000 The 4K/UltraHD scaler/ switcher features extensive functionality at a more affordable level. Crestron DM NVX Now with Pixel Perfect Processing technology, DM NVX was developed with partners such as Intel and intoPIX to deliver high-quality images every time. Luxul AMS-1816P 18-port/16 PoE+ L2/L3 A switch that combines plug-and-play installation, a simple-to-use management interface, QoS and VLAN support, and fast switching capacity.
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end users or decision makers wasn't really going to work. So we pivoted away from that towards facilitating discussions. A lot of what we do is identifying key advocates for the power of AV within each vertical. So we've got certain people within the hotel industry, for example, who have worked with some of the big hotel chains, who are personally very invested in AV so they can speak eloquently about the power of AV and they can do it in a way that resonates with their peers; if you're in the hotel industry and you work for Hilton hotels and you're at a conference and there's somebody from Marriott speaking you're going to listen to what that person has to say because you know you've got a shared agenda and probably a very similar set of challenges and opportunities. So it's about facilitating discussion and learning from that – getting feedback and then making sure that that feedback is incorporated into our own research so that the supply side of our industry, the integration firms, consulting firms, service providers and distributors, are aware of these evolving market needs and can adjust their own business model or their own resource allocation or the way that they're approaching the different markets accordingly. And finally, what can people expect from the InfoComm show this year? Well we've got quite a lot going on. I think we're going to have our biggest ever show in Orlando, certainly in terms of floor space and exhibitor numbers. We've got a big focus this year on two vertical markets that we haven't traditionally focused a lot of education content on and that is retail and hotels/hospitality. So when you look at our seminar and workshop package at the show – which is typically around 120/130 sessions – in contrast to ISE, which pulls its content in from a lot of different partners, at InfoComm we do a lot of the education ourselves because we have a lot of a that capability in-house. So we designed a programme this year, without neglecting some of our core competencies like unified communications and collaboration, corporate AV, higher ed AV, lecture capture, streaming, those sorts of things, we're still doing all that but we're adding a lot more about retail and hospitality. This starts to take us more into areas like digital signage, content creation, audio programming, interactivity – perhaps different kinds of interactivity than you would get in a corporate or education environment. So there's a big emphasis there. We've also got our TIDE conference going on again in Orlando which is looking at designing experiences and provides a forum to talk about what's possible and different ways of approaching it; that's held the day before the show in Orlando.
directly to a single platform can be difficult to achieve, even with the best intentions. Only with the help of a solution that provides a wide range of interoperability would this goal be achieved." Compatibility A synonym for interoperability is, perhaps, compatibility – and, according to Hug, Poly's design philosophy delivers on that requirement. "Having a one-stop shop for all collaboration needs brings comfort in knowing that all of the equipment and solutions are compatible, but for the optimum collaboration experience, it can be ideal to bring together hardware and software that is compatible with other collaboration platforms," he says. "For example, if you are a Zoom user but someone outside of your organisation sets up a Microsoft Teams meeting, you want to be able to join that call just as easily as if you were using the meeting tool that your company has chosen." "That's why," he continues, "our headsets and solutions easily integrate conferencing solutions like Zoom, Microsoft Teams, Microsoft Skype for Business, Cisco Webex and Amazon Chime, making any collaboration experience smooth, easy and highly productive." So cloud-based is important, and interoperability no less so. High on the list in Ginn's mind is to ensure selection of the latest technology – but also to ensure that a solution that can hugely and positively impact both productivity and employee morale is easy enough to use that those who should benefit from it embrace it rather than shun it. Next generation "When selecting a solution, buyers should consider products that already include next-generation technologies," she asserts. "4K optics will soon be the standard, and artificial intelligence is helping to make the in-call experience smoother than ever. Most importantly, however, users should opt for a solution that is accessible and has minimal barriers to initiating a call, to ensure that the product is used to its full potential throughout its life cycle." "We fully expect 4K-quality videoconferencing to become the industry standard in the next five years," echoes Helmbrecht. "The declining cost of bandwidth and rapid adoption of 4K displays will serve as significant tailwinds that drive 4K video conferencing across a variety of verticals." InFocus's Shaw is of a similar mindset to Ginn when it comes to interoperability, compatibility and ease of use. "Businesses should consider how a piece of equipment will provide long-term value," he says.
'So many video conference solutions today are frustrating DIY experiences that result in poor audio and video' Andrew Hug, Poly THE FUTURE OF COLLABORATION Lifesize's Michael Helmbrecht believes that AI will fundamentally alter how, and with whom, we communicate. Advancements such as real-time translation and transcription will bridge language barriers and enable people from different geographies and cultures to communicate in their native languages, he says. AI will also assist with capturing and digitising whiteboards, presentations and other in-room content, allowing meetings to be easily indexed and categorised based on topic, keyword and context.
"But videoconferencing as we imagine it in science fiction is coming to our offices," he goes on, "where users can simply press a button to work on a document simultaneously, 'hail' a colleague for a quick chat, build relationships with customers around the world with face-to-face interaction, and more." Ginn chooses to use a similar adjective. "It's the expensive, clunky, single codec legacy systems of old that are dying," she echoes. "Companies have woken up to the affordability and simplicity of plug-and-play systems paired with cloud-based UC software – and the days of single codec video calling are limited." StarLeaf's Bernitz summarises the situation perfectly. "Videoconferencing is thriving and ubiquitous," he avers. "Enterprise-grade videoconferencing that was once only reserved for the most highly paid employees in the largest boardrooms is now accessible to anyone at any size of company." For many organisations, collaboration has become strategic because it is the preferred style of working – not least because it reflects the preferences of an increasingly millennial-dominated workforce. As such, it's vital to take a long-term view that will ensure the extended validity and viability of the chosen solution – maximising RoI. Increasingly, it seems, the collaboration industry is facilitating the making of good purchasing decisions.
activity like driving where your entire focus may not be on the meeting itself. USE HEADPHONES One of the benefits of having headphones with a microphone is making it easy for others to hear you, but it's likely even more important for you to be able to hear everyone else in the meeting. Using headphones will ensure that you can hear clearly, and it'll keep everyone else in your vicinity from having to hear your meeting. This step is particularly important when the team is discussing highly secure information. TURN YOUR VIDEO ON The whole point of video conferencing is the video – it's much easier to communicate when people can see your facial expressions and body language, so wherever possible, turn on your video in order to experience the same meeting you would have had in-person. STAY SAFE The best part of mobile video meetings is that you can have them anywhere. But the worst part of mobile video meetings is that you can have them anywhere. It's probably okay to listen to a presentation when you're in the car, but we wouldn't recommend trying to present to the Board of Directors while driving 80mph down the motorway. Safety is always the first priority – make sure you're exercising good judgement on when and where you decide to join (or host) your video meetings.
across UK campuses and they are often tailor-made for AV enhancements. Hertfordshire has built real-life environments into its new science building to reflect its specialisms in healthcare and engineering. They include wind tunnels and hospital wards, simulating the look, feel, even smell, and a real-life pharmacy. Students' actions are videoed and assessed by lecturers listening and watching and then presenting everything back to the student on screen. Coventry has gone a step further in kitting out its brand new sciences building. "We have an ambulance in the building, fitted out with typical ambulance kit but also cameras and mics, so students working in emergency situations can be monitored by lecturers in a control room able to assess their learning and teamwork without the need to look over their shoulders and impose on the dynamic," explains Hardy. In fact, Coventry claims its AV simulation facilities are among the most advanced in the UK. Its off-campus, custom-built simulation centre houses a large curved screen the size of half a room onto which environments are projected and real actors act out scenarios. Add to that a sports therapist's suite complete with a running track where cameras track every movement and feed back a vast array of data, including actual length of stride, and the value of simulated environments becomes clear.
Digital signage Essex, too, offers sport science but within its sports arena it is erecting LED walls connected to performance monitors catering for a larger audience. They allow you to caption up and replay parts of a video showing where people are running, who has possession of the ball, how often the tackles are successful and so on. At the same time they can act as a scoreboard. It's using two strands of AV – video monitoring and public display – and reflects the wave of digital signage now starting to appear on UK campuses. Duncan Peberdy, an AV specialist and senior lead (digital learning spaces) at HE IT advisory body JISC, says LED walls are going up everywhere both in and outside university buildings – and he should know. In the past three years he's visited at least 24 campuses with his Sticky Campus AV roadshow. He cites the large screen in Teesside University's square: "It's all about providing information to students the whole time they are on campus." Another well-placed commentator is James Keen, group head of marketing at digital signage, IPTV and video streaming specialist Tripleplay Services. Through its single platform digital signage IPTV video streaming software, Tripleplay delivers advertising messages into TV screens with live TV, including TV and recorded content to desktops and mobiles. It works with around 20 UK universities, including LSE, University of Westminster and the London Business School. "We've seen a growth of interest from town hall addresses in overflow facilities for graduation ceremonies," says Keen. "People are using technology like ours to deliver live camera feeds from the ceremonies to any and all TV screens across campus and also to people's laptops. Graduation ceremonies are getting bigger and better but still have very limited ticket availability, so interest is growing in an ability to deliver that content to more family, students and guests.
annotation tools, utilising interactive displays? Student polls and quizzes, text chat and file transfer? All options are available on various BYOD solutions. Signal distribution Several products now support multi-room modes, so collaborative sessions can take place between rooms, buildings or campuses. These rely even more on the existing network infrastructure and cabling which can save time and cost on room installations as you no longer need dedicated cabling to a traditional matrix switcher. However, Firewalls and other network security will need to be considered so engage the network team early on. UI Make the user interface as clear and intuitive as possible, there is no need to replicate every possible function if you are integrating a room-based control system. Homogenous design with other campus rooms will help aid transfer of skills of those used to using equipment in other spaces. How will the tutor identify individual tables? Numbers or colours are most straightforward as they can be clearly indicated, for example by using individual colour banding on table edges. Table names are another option but require more signage. Space Champions/lead users and training Ensure uptake of your facility by identifying Space Champions, those who want to and will be able to make use of the space as soon as it is ready. Not only will they be able to help with design decisions but also they can drive use among colleagues, as well as act as another level of support especially covering pedagogical use cases. Aim to make the space self-supporting, if the UI is intuitive and the use of the room is clear then beyond initial familiarisation sessions groups should be able to walk into a collaboration suite and use the system without on-hand technical support. Wallpapers or Splash screens on the collaboration devices can be used to provide training material. Review Remain engaged with the space once it is up and running. Keep going back to your Space Champions and find out how they are using the space and which others are engaging with it; can they be new Space Champions? Also take time to review which features are popular and which are less so, the next collaboration suite does not have to be identical so evolve what the rooms can deliver.
indicated by the surprising amount of configuration that was accomplished purely on the arrays, in comparison to our DSP infrastructure where I had assumed most of the setup works would be required. What elements of the feature set make your job easier? The configuration of the system has included capabilities for fine control, but in truth the defaults settings + On/Off are all I have needed.
If an updated version of this product was to be released, what upgrade would you like to see? We use the arrays for voice lift and for conferencing, one strange quirk is that in a large audience if snacks have been handed out during a session the person eating crisps at the opposite side of the space sounds as loud as if they were sat next to you. We avoid this now by stopping 'noisy' snacks, during sessions, a 'Quaver' filter developed for this scenario would be useful.
In what environments do you typically install Lumens VC-A50P cameras? DS: We regularly specify the Lumens VC-A50P as part of installed solutions for lecture halls and in large teaching spaces within colleges and universities. The dual HDMI and IP output make them a great option to support lecture capture and room monitoring.
What elements of the feature set make your job easier? GS: I need solutions that I can rely on, and the Lumens have proven to be just that, they rarely fail. We can put them in and forget about them knowing they will perform every time we need them. DS: The ability to take PoE over the Ethernet cable means we don't need power installed in the camera location, simplifying the installation process and increasing the range of potential environments where the camera can be mounted. This is particularly helpful when not working in new build spaces.
support AAC encoding with 44.1/48 K sampling frequency is also a great feature enabling audio to be embedded directly onto a webcast stream/HDMI straight out of the camera. GS: We have recently been looking into the option of remote monitoring of our rooms so we can offer better first-line support. We were going to install a separate IP camera, but this product enables us to put a single camera into the room, which we can use for lecture capture and remote support. The fact it also offers live broadcasting is a bonus as we start to look at the introduction of web/social streaming into our lecture spaces.
If an updated version of this product was to be released, what upgrades would you like to see? DS: It would be great to see an auto tracking feature added to enable the camera to dynamically zoom in and out as the speaker moves within the camera's field of view. This feature would create a steady viewable depth, allowing audiences to comfortably identify and engage with the speaker displayed on the screen. GS: It would be good to see USB connectivity in any future versions of the product. This would enable us to connect directly into the PC for lecture capture applications.
ontrol panels have evolved significantly in recent years, from bulky systems that needed trained users to operate them to simple, intuitive designs reminiscent of consumer devices. In a corporate environment, the simple truth is that employees don't have the time or the patience to learn how to use technology so if your panel, which is what many users will rate their entire tech experience on, isn't up to scratch, every other aspect of your meeting room will be viewed negatively. As buildings have become more intelligent, so network connected devices can provide valuable data on room usage while allowing the remote monitoring of systems from anywhere in the world. In the future expect voice and AI to play greater roles in this sector but, for now, five manufacturers highlight their current key offerings in this area.
AMX MODERO G5 Company: AMX Solution: Modero G5 Series Target market: Meeting spaces, classrooms, briefing rooms, auditoriums Sell it to us: Available as 20in, 10in or 7in wall mount or table mount devices, the Modero G5 integrates all the functionality users need into a single interface with intuitive user selections. Automation lets you combine all of the actions at the start of a meeting into a single button press, while the MD-702 and MD-1002 can be configured to run the Acendo Book interface, providing the option to deploy them as dedicated scheduling panels.
CRESTON TSW-760 Company: Crestron Solution: TSW-760 Target market: Office buildings, classrooms, courtrooms, command centres Sell it to us: For controlling audio, video, lighting, shades and other systems, Crestron touchscreens are fully-customisable with easy-to-use controls and icons, true feedback and real-time status display, live streaming video, voice recognition, web browsing, and a full-featured media player for an enhanced experience. PoE connectivity and a range of mounting options make installation a breeze for both new and retrofit applications. Stand out feature: The TSW-760 series features a brilliant 7in capacitive touchscreen display with Smart Graphics technology and five soft-touch buttons.
Stand out feature: AMX Modero G5 Control Panels support the cloud-based Zoom Rooms controller application to expand Modero G5-controlled standard rooms into fully ready-to-collaborate meeting spaces. The AMX and Zoom collaboration offers users the ability to simultaneously and seamlessly run the Zoom Rooms app alongside touch-based room control applications and other onscreen functions such as powering on/off lights and displays.
CYP CR-KP3 Company: CYP Solution: CR-KP3 Target market: Hotels, central control rooms, conference rooms, homes Sell it to us: The CR-KP3 wall plate control system keypads can send commands to any Ethernet controlled device in a system. PoE support allows for creative placement of the keypad without concern for location near to a power source. The integrated clock and calendar-based scheduling feature allows users to trigger macros to control devices in an installation at a specific time, or on a recurring schedule. Stand out feature: With six direct macro buttons (plus an additional six macros within the WebGUI control), which allows up to 16 commands to be executed within one button press, and a total of up to 128 commands capacity in the unit, this keypad can activate a set of command scenarios in a second.
EXTRON NETWORK BUTTON PANELS Company: Extron Solution: Network Button Panels Target market: With their freedom from distance limitations, a broad variety of button layouts and customisable labels, there are virtually unlimited applications for Network Button Panels Sell it to us: Extron Network Button Panels are fullycustomisable AV system control interfaces for Extron Pro Series control systems and HC 400 Series products. The easy-to-use button panels connect to a control processor using standard Ethernet and work in conjunction with a control processor to perform a variety of AV system functions such as display On/ Off, input switching, volume control and more. Buttons can be customised using Extron Button Label Generator software or by using the online Custom Button Builder application.
KRAMER CONTROL Company: Kramer Solution: Kramer Control Target market: Commercial enterprises of all sizes Sell it to us: Kramer Control is an enterprise-class, cloudbased control and management solution providing IT/AV managers with an easy way to control, monitor and support their AV systems, infrastructures and third-party devices. Designed for enhanced scalability, Kramer Control's cloudbased architecture frees users from the rigidness of programming. Set up your control system, modify and extend it from anywhere without the need to be on-site. By leveraging existing IP network infrastructures, and due to its distributed architecture, Kramer Control is highly scalable and has no single point of failure. Stand out feature: Kramer Control's intuitive drag-and-drop builder is designed to take away the complexity and enhance usability. It is possible to install, configure and modify your control system whenever you desire and without any prior programming knowledge.
Stand out feature: Like all Extron Pro Series control products, Network Button Panels are part of a control ecosystem specifically designed to be secure from outside intrusion and interference.
CDEC Ltd Toni Moss, managing director of UK-based CDEC, talks about navigating the changing education sector and the technologies that are currently making an impact Tell us about CDEC CDEC has been integrating AV solutions since 2000. We are a focused and dynamic group of AV professionals, who are highly driven by creating innovative solutions and delivering the very best AV for our customers. Our team has seen the changes in AV, from the early days of introducing projection systems and interactive whiteboards to schools, to the current more complex configurations which are becoming more commonplace within the sector. To move with this change, our company has also evolved, and our team is more multi-skilled and experienced than ever before. Our project managers and solutions architects are busy ensuring all projects are delivered not just on time and in budget, but that they are technically accurately specified and scoped to ensure that our end users can facilitate excellent sessions, and can use technology to enhance the experience of collaborative working and learning.
Miracast are the two protocols that have won the proprietary war. There is also an expectation that technology can engage students and staff alike when it comes to digital signage. We are seeing more requests for solutions which will link into student management systems, and to make signage more data driven and interactive, rather than the static PowerPoint styles of old! What projects are you particularly proud of? Of course we are very proud of all of our projects, but some of our highlights include a full AV fit of 16 new build schools in Leicestershire – classrooms, halls and digital signage – which we completed in six weeks that were originally due to be done over six months; a dual projection solution at University of Brighton; the creation of a fully integrated 'Explore Floor' at Kensington Preparatory School; the successful delivery of AV in 91 spaces across Goldsmiths University in nine months, instead of a 30-month programme; digital signage, live TV, VC, lecture and meeting spaces at the University of Oxford Big Data Institute (BDI); and the design, supply and install of a new auditorium in the Royal Dockyard Church, a listed building in Chatham Dockyards for Kent University. What technologies are particularly hot in the education sector right now? AVoIP is huge at the minute. It leads to a simplification of technology and the need for fewer boxes making it a much smarter approach to technology. The value of acoustic panels is also being recognised as they provide better intelligibility in environments by minimising echo and sound reverberation, as well as being an attractive addition to the space itself. Focus Pods, which provide small focused spaces that are fully insulated from external noise, and can include writing surfaces or recessed screens, are also hot right now. And what's your particular favourite and why? While it is hard to choose one, AVoIP is my current favourite, as it allows our customers to maximise their spaces and has the potential for creating and delivering excellent AV in a simplified, flexible space. I believe by simplifying the hardware, this opens up the possibilities for collaboration and for true flexible working and learning.
Are you facing any particular challenges in the industry? There are inevitably challenges in all environments, but one key challenge is working with existing infrastructure, and the limitations that this can present. In particular where historically an institution has deployed a wide range of systems, typically control systems, there are some conversations to be had with customers about streamlining or standardising their spaces so as to engage their end users more effectively. Academic engagement is also a huge challenge, and we are very supportive at CDEC and provide additional consultative support and training to ensure that end users are confident and comfortable with the AV we integrate. Several members of our team have worked in the education sector – across all phases – and as a team, we enjoy sharing ideas and experiences we have had first hand both with each other and with our customers and end users. Has the role of an integrator changed in recent years? Yes – we believe that to be a true integrator you have to be able to be agile. It is not about shifting boxes and boxes of hardware; the role is now much more consultative and supportive than ever before and requires a high degree of understanding of our customers' requirements and ambitions for their spaces, combined with outstanding technical and product knowledge and awareness.
Why should end users employ an integrator rather than attempt to go it alone? With all the will in the world, while our end users will have excellent working knowledge of technologies, they do require input from specialists and integrators who have more time to identify solutions from a range of sources, which they possibly would not have the same access to. Also, in terms of purchasing power, integrators will always be better placed to negotiate with manufacturers than single customers, and provide a full wrap-round service, which an end user may not be able to achieve within their institution alone. What are some of the biggest mistakes made by end users when it comes to AV? One common mistake is when end users responsible for delivering new AV projects rely on the same manufacturers who they know from the more traditional AV systems. That's not to say they are not fit for the job, or are not innovative, but we have seen that quite often there is no needs analysis carried out to be able to then benchmark and test a range of products prior to purchasing.
Tell us a bit about your background in the AV industry. I initially worked for a small AV company for about 17 years, ultimately becoming a director. I then moved across to Electrosonic and became general manager for the service business, after which I started working for HB Communications and opened up their EMEA operation. So I had around 25 years of AV experience before moving to Shure. You joined Shure relatively recently – what attracted you to the company? I'd been a customer of Shure's for years, so I was well aware of the brand, products and reputation. An opportunity arose to be part of the company following the reorganisation, which interested me. The final thing that persuaded me was the atmosphere at the head office in Waltham Abbey – as soon as I stepped through the door for my interview, I could sense that everyone was enjoying their work and could feel the positive atmosphere. That clinched it for me. Since then, I've visited many of the 30+ Shure offices across the world and it's the same positive atmosphere in every office, which is really cool. What products are currently proving the most popular at Shure? The Microflex Advance Array microphone range – we're building them as fast as we're selling them, they're that popular, particularly in the UK. There's also been big interest in Microflex Complete and Microflex Complete Wireless since they were demonstrated at ISE. Microflex Wireless is particularly popular in Central London with all the wireless congestion. Stalwarts include Shure ULX-D, which continues to grow and Axient Digital, which has been great for Shure; its applications are limitless.
There's been a recent push towards standardisation of AV kit across many large organisations. What benefits does this offer end users? Standardisation of AV equipment offers the end user the same audio and video clarity and performance, whether the meeting takes place in London, Tokyo or anywhere else in the world. Coupled with that, the old model of supporting AV systems doesn't work in an enterprise deployment model, where you have to standardise the rooms and put in remote monitoring and pick products where you've got a manufacturer that can support them globally. You can't have a niche product, only available in Brazil, and try to deploy that globally. It just wouldn't work. What advice would you give to businesses investing in AV? Look for a company that understands the nature of the AV business and engages with it, through a good partner network or global presence, or companies working in a niche which they pretty much own. Companies working to the old 'general' AV model just won't survive in the future. The IT/AV convergence has happened; that's the world we live in, and you need to identify a company with a knowledge and understanding of both markets. Outside of work, how do you like to spend your time? My wife and I spend a lot of time travelling, which is something that we both really enjoy. We also like going for walks, too. Finally, tell us something about yourself which might surprise people… Before the AV industry I spent 10 years in the RAF as an avionics engineer working on Tornados.
Education, Education, Education. Technology is helping institutions reach ever more students, no matter where they are in the world.


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UAE resident Kevin from South Africa takes home AED 500,000!
Kevin Travers Culbert from South Africa was one of two winners to share the second tier prize of AED 1,000,000 in the second Mahzooz draw which took place earlier this month. A family man and UAE resident of 19 years, Kevin lives in Dubai with his wife and two sons.
"After National Day celebrations we had a hectic weekend, so we weren't able to watch the live draw. I was only notified about our lucky numbers on Sunday morning, and what a fantastic surprise it was!" said Kevin. "Honestly, I couldn't believe it at first. When I went onto my account, I was just speechless. It took me a while to realise that winning was a reality."
Kevin learned about Mahzooz through online advertisements, and began playing on a weekly basis after its launch last month; Kevin and his wife choose their own special numbers each week. The winning line of numbers were selected by his wife, who joked "I'm the winner, I chose the numbers!"
Kevin replied "But I paid for them! No but at the end of the day, it is a family win, and we are all thrilled. I see winning in the same way as fishing. If you don't throw your line in the water, you will never catch a fish. If you never play Mahzooz, then you will certainly never win! So never give up, there is always that chance."
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Hallelujah for Dance Church on the second Sunday of every month at the Decatur School of Ballet. In addition to the magic that takes place by "moving our bodies" in any which way we please - improvisational movement - in community with other participants, Brian Sherman and I have been improvising art on the Dance Church altar.
Our lives have collided sporadically over the years whenever we both happen to be able to attend this once-a-month "dance church" from 10:30 to noon on a Sunday morning. At Dance Church, we are invited to bring and place items on an "altar" while we are dancing.
I first started paying attention to the Dance Church altar when I became aware that Brian was bringing a lot of copper in varying forms of pennies, wires, and other objects. The randomness of his objects drew me in. I was fascinated by his birdlike gathering of bright objects, and he seemed to have some unstated principle that dictated how they were collected and placed in different containers.
Was it the improvisational dancing that "moved" me to start interacting with Brian's found and gathered objects? I found myself taking them out of the containers and arranging them in patterns that felt satisfying.
Soon after my initiating the first arrangements, Brian informed of his only "rule." I was not to put anything away once the object was "out." He has an organizing principle for his collection of objects and how he stores them. Fine by me. I function at my best creatively when I know my parameters.
Anyways, what you are viewing here in this blogpost is the outcome of the collaborations Brian and I made today. What do I love most about them? The nonverbal emergence. Brian and I don't talk during the Dance Church.
Instead, he brings out sets of objects in containers. I put up my pad of drawings. We dance. We move. We look. I arrange objects. I turn the page on my pad of drawings. Brian brings out objects. Maybe, he shifts his container of objects.
I watch him. He watches me. We dance. We rearrange. We appreciate each other's offerings.
BRIAN MOVES TO THE ALTAR. We created a dance of moving towards and away from the Dance Church altar during our 90-minutes of dancing and co-creating.
I find that I don't need to know a lot about what is going on in our collaboration. Moving. Looking. Seeing. Creating. Recreating. Without speaking feels satisfying.
I have known that Brian is a retired sociology professor and has a radio program on WRFG, a local public radio station here in Atlanta. He has been kind of enough to buy Tony's books. Tony and I both feel supported by Brian. And there is this art thing. I like experiencing it rather than trying to understand it.
BRIAN SHERMAN AND HALLELUJAH TRUTH. Brian has made me more conscious about documenting what we do. Hence the photos I took today, and the photo of us together taken by Tony Martin at the conclusion of Dance Church.
Dance Church was perfect for Tony and me today. We both needed to release the tension from our bodies after attending a three-day conference in Savannah, Georgia and four hour to and from the Georgia coast. Thanks to Dance Church, we had such a sweet, connective time, moving and dancing with others in our Decatur community.
And for me, I co-created with Brian! What do you think of our collaborations? That's Coffee with Hallelujah! Soul Blog with me! What might you improvise today with someone else?


Download "The HumiSys. RH Generator. Operation. Applications. Designed, built, and supported by InstruQuest Inc."
1 The HumiSys RH Generator Designed, built, and supported by InstruQuest Inc. Versatile Relative Humidity Generation and Multi-Sensor System The new HumiSys with single or dual RH probes capabilities is a versatile, precise, and cost effective water vapor generation and calibration system for low flow rates (up to 500 cc/min) applications. Fast response, wide flow range, ability to collect data from variety of sensors, fully automatic and manual operation make it ideally suited for a wide variety of applications requiring an accurate and stable source of water vapor. Its modular design, ability to work in different hardware configurations, ability of user-implemented control using a simple command language, and versatility of the supplied operational software allow easy integration into a larger analytical setup or interfacing with other devices. The HumiSys uses two mass flow controllers to generate fast, stable, and repeatable RH values from 0 to 100% at temperatures up to 90 C. Typically the system is supplied with one RH probe and external temperature probe. Second RH probe can be used for monitoring purposes. A precision pressure regulator isolates the selectable flow rate from fluctuations in the supply line. An automatic water supply system eliminates frequent user intervention inherent to other generators. The generated water vapor stream is delivered to the location of choice via flexible heated transfer line (standard equipment). Applications Programmable RH source for: - Providing RH option to other analytical instruments: Gravimetric sorption analyzers, DMA, TGA, X-Ray Diffractometers, WVTR measurement instrumentation, etc. - High stability RH source - Relative humidity sensors calibration, troubleshooting system for sample chamber designs - Sample conditioning in specialized instrumentation, maintenance of precise RH in variety of industrial chambers Operation A dry or semi-dry gas source is connected at the instrument back using 1/8 OD tubing. Typically, the gas source can be air generated from oil-less compressor or inert gas from a gas cylinder. The dryness of the gas will affect the lowest achievable RH values. The gas pressure regulator allows selection of the desired pressure and observing it on the gauge (front panel). The gas flow can be divided into two branches. The gas portion flowing through the WET valve and mass flow controller (MFC1) enters the saturator where it becomes saturated with water vapors. After passing through the saturator, the humidified gas mixes with the gas flowing through the DRY valve and MFC2 in the mixing manifold. The humidified stream passes through the RH probe port and is redirected to the outlet port to which a heated transfer hose is normally connected. Internal connection of the hose ensures no condensation for high temperature operations. Automatic temperature control and available different sizes and lengths of the hose make interfacing very easy.
2 GAS SUPPLY VAPOR GENERATION "DRY" MFC2 GAUGE TRANSFER LINE VAPOR GAS "WET" MFC1 RH PROBE PRESSURE REGULATOR WATER SUPPLY LEVEL INDICATOR LEVEL SENSOR SATURATOR WATER PUMP WATER PREHEATER A high quality miniature, high temperature RH probe is employed to sense the amount of moisture in the mixed gas. The gas flow ratio is adjusted as needed to achieve the desired RH value. From the manifold the output stream is delivered via the heated transfer line to the location of choice. The temperature of the transfer line is automatically maintained at saturator temperature by a special controller board. No additional external controller is needed. The water used for gas saturation should be de-ionized and of high purity to avoid contamination of the high surface media in the saturator and to minimize maintenance. The autonomous water delivery system consists of peristaltic pump and its controller, water level sensor, visual level indicator, pump enable switch (ON/OFF), and pump direction switch (Forward/Reverse) located at the back. When water level drops below certain level, the pump is activated and it supplies enough water to restore the required level. This amount of water is preheated to the saturator temperature to avoid any temperature drops in the saturator chamber. If automatic refill action is temporarily not desired, the pump enable switch can be turned off. In a case the water has to be removed from the system, e.g. for shipping purposes, the pump direction switch has to be switched to the REV position until the water is emptied. RH Control Modes Two basic modes can be used to provide RH control to the user defined location: Mode 1. The RH probe used for RH control can be placed inside the user chamber (in a representative place near sample) Mode 2. The RH probe used for control can be placed inside the RH generator and external temperature probe can be used for temperature monitoring of the user chamber. The (optional) additional RH probe can be used for RH and temperature monitoring at any place. Additional modes and application specific sensors can be provided for customized units.
4 provided PC software will report the entire state of the system with one simple command: rs,. Please see a portion of the screen below. Experiment design and control using Windows based PC software User friendly software for execution of different RH steps, diagnostics, calibration, graphing, reporting, and RH calculations has been designed. Automation of templates design, flexibility in experiment modification during run, and ability to switch between Auto and Manual operation are very useful in any research work. A snapshot of the template design screen is presented below.
NOVATECH OXYGEN /CARBON DIOXIDE ANALYSER /TRANSMITTER MODEL 1537 CONTENTS 1. SPECIFICATIONS 2. DESCRIPTION 3. INSTALLATION & COMMISSIONING 4. OPERATORS FUNCTIONS - ALARMS 5. SETTING UP THE ANALYSER 6.


Cinco De Mayo! All Night | The Loop on Stage at 9 p.m.
Then at 9pm The Loop takes the stage! The Loop is a five piece musical experience like no other on the circuit. Performing music from every genre, The Loop captivates audiences everywhere!


'Jubilee Pool Stories' is an intergenerational, community-focused, 3-year heritage project to collate, digitise, interpret and share a rich cultural archive. awen productions and artist Dr Jane Bailey are partnering with Jubilee Pool Penzance, Falmouth University, Penwith College and The Lux London to deliver exciting audio/visual activities for our local community and schools.
Jubilee Pool is the UK's largest surviving open air, tidal swimming pool and is situated in Penzance, Cornwall. Much loved since it opened in 1935, the striking Grade II listed lido stirs vivid memories for a wide cross-section of people and represents a wealth of unrecorded and un-interpreted social and community history.
The project will connect with diverse community groups, volunteers, schools, experts and artists through participatory hands-on workshops and outreach activities. Audiences of all backgrounds, ages and abilities will be reached via exhibitions and online interactions. The project will also be placed within a wider discourse of UK Lidos.
The project will deliver an engaging, creative programme to re-present the art deco Lido and its stories, producing and sharing the archive and outcomes widely in accessible and interactive ways.
If you have an interest in local history or the arts, or just love the pool, and would like to join the Jubilee Pool research group, please email info@jubileepoolstories.co.uk. The opportunity will include training and research visits and the chance to help build a new archive.
To keep informed, visit www.awen.co.uk and sign up for the awen newsletter.
Jubilee Pool Stories is a three-year participative, creative project to generate, explore and showcase the rich, multi-faceted stories and histories of Jubilee Pool, and is funded by Arts Council England, the Heritage Lottery Fund, The Tanner Trust and Falmouth University.
Situated in Penzance, Cornwall, Jubilee Pool is the UK's largest surviving open air, tidal swimming pool. Much loved since it opened in 1935, this striking Grade II listed lido stirs vivid memories for a wide cross-section of people.
We invite artists and filmmakers from the UK and Ireland to submit their existing short, single-screen, moving image works for a screening responding to the notion of the lido as a place of surface tensions and liquid properties. Two of the selected works will be from makers with a connection to the South-West of England.
Selected works will be shown in one of two screenings at the Acorn Theatre, Penzance, and CAST Helston, in June 2019.
The screenings are presented in collaboration with LUX and selected artists will be invited to choose a work from the LUX Collection, Europe's largest collection of artists' moving image works, to show alongside their work. Selected artists will also receive a fee of £50.
Successful applicants will be informed by April 18th. Due to limited resources we are unable to give feedback on unsuccessful applications, but will notify applicants of the outcome of their submission.
Jubilee Pool Stories is produced by Barbara Santi and Lou Brett of awen productions CIC and Jane Bailey, in partnership with Jubilee Pool Penzance Ltd.
For more info on the Jubilee Pool Stories project.
Thursday 30th Aug 4-5pm - A presentation by history sleuth and performer Linda Camidge exploring bathing prior to Jubilee Pool and how the people of Penzance responded as the Jubilee Pool was being built.
Drop-in event: you are invited to bring your stories and photos of Jubilee Pool to be recorded / digitised by the Jubilee Pool Stories team.
Drop-in event: you are invited to bring your stories and photos of the Jubilee Pool to be recorded / digitised by the Jubilee Pool Stories team.
Our exhibition Jubilee Pool: then, now, to come at The Exchange Gallery, Engine Room, Penzance is now open!
Saturday 4th August to Saturday 22nd September.
Learn about the history of the pool through a vibrant historical timeline, listen to oral histories including memories of the pool opening in 1935, watch breathtaking aerial footage by Jake Potter and look at lovely artworks and animation created by local schools.
Artists include Jane Bailey, Lou Brett, Barbara Santi, Florence Browne, Dominica Williamson, Martha Dixon, Amanda Lorens and Jake Potter. The exhibition also presents information gathered by our Jubilee Pool Stories research group.
Jubilee Pool Stories will be holding an exhibition of work so far from 4th August to 22nd September at The Exchange Gallery, Penzance. The project has started gathering and recording the lido's stories, photos and memorabilia. 'Jubilee Pool: Then, Now, to Come' will be the first opportunity in a three-year project to look at one of the UK's oldest and largest salt water lidos from new angles and explore its long-standing relationship with the community. Expect a vibrant, multimedia experience as animation, underwater photography, drawing, audio interviews and mini pool installations by schools bring the lido to life alongside work-in-progress by the Jubilee Pool Research Group; citizen-researchers who are uncovering and presenting some of the amazing array of Jubilee Pool-related stories.
Come and listen to newly-recorded oral histories and share your own stories and photographs with us on special community-interaction days. There will also be an opportunity to view stunning aerial footage of the lido and promenade. For more information, visit: http://newlynartgallery.co.uk/activities/jubilee-pool/ .
In June the project worked with Year 1 students from Penwith College Lens Based Media Diploma to record four new oral history interviews with people who have stories tell about Jubilee Pool. The students edited the recordings into concise, anecdotal soundbites to be animated by BA Animation students at Falmouth University in a new, collaborative partnership. Look out for animated short oral histories when our Jubilee Pool Stories website comes online next year. Our thanks to the members of Jubilee Pool Research Group and 'Friends of Jubilee Pool' who were interviewed.
In addition to the work with Penwith College in June, the project has recently recorded Evangeline, now in her nineties, who attended pool's opening day in 1935. We have lots more plans to record stories and memories from further interviewees. If you, or someone you know has interesting memories of Jubilee Pool, please contact us on florence@awen.org.uk.
In July, artist Dominica Williamson and Class 2 from St Maddern's School used the pool as an outdoor classroom focusing on aspects of the pool's history and geography as well as using all their senses, their imagination and their art skills to make mini swimming pools in small fish tanks. The heatwave made for good swimming and picnicking and a great time was had by all. The mini pool installations will be a star attraction in the exhibition at the Exchange. Our thanks to Jubilee Pool for this fantastic learning opportunity.
In June, artist and project director Jane Bailey worked with Class 1 at Trythall School on an immersive research project including a swim in the pool and some underwater photography. The children started by creating a fantastic list of questions about the pool. After their pool swim the children came back the next day for a talk from Angie Butler of 'Friends of Jubilee Pool' and did their own detective work about the pool's past, each annotating an archive photo of the pool with observations and questions. Back in the classroom they did online research and added this to the larger scale versions of their research boards. Some of this research work will be shown as part of the Jubilee Pool timeline in the show at the Exchange Gallery.
During the first year of the project Jubilee Pool Stories will be working with local primary schools to explore the Lido's past, present and future using a whole range of exciting creative mediums including plans for animation, underwater photography and making their own mini pools. Using archive photos and stories about the Lido the children will find out more about what Penzance was like over different generations and how people use the pool today. The school children are excited that their work will form part of a work-in-progress exhibition at the Exchange Gallery in August entitled 'Jubilee Pool: Then, Now, to Come.
Since March 2018 our Jubilee Pool Stories Research Group has been meeting to begin to gather, record and interpret photographs and stories about the pool with the ultimate aim of creating a comprehensive and lasting multimedia archive for Jubilee Pool. This wonderful group of citizen researchers has begun investigating diverse aspects of the lido, from changing poolside fashions to the history of competitive swimming and water-polo at the pool, and how Penzance came to have such a remarkable lido? The group visited Cornwall Records Office in July and enjoyed in introduction to their extensive archive of council minutes, maps and photographs, all adding to our understanding of the pool's place in Penzance' social history. Some of the group's initial research will be included in the project's first exhibition at the Exchange Gallery this summer. Many thanks to the Hypatia Trust for the use of their lovely rooms for regular group meetings.


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Home Marketing Accountability Sponsorship Accountability Part 1: Elusive Dream or Quantifiable Reality?
Sponsorship Accountability Part 1: Elusive Dream or Quantifiable Reality?
Few marketing activities garner as much excitement and inspiration as sponsorships. When we're experiencing an exhilarating moment during a concert or witnessing a momentous achievement by an athlete, a sponsorship is often involved. Sponsorships are woven into our culture and are integral to supporting some of the most memorable moments in the human experience.
CURRENT STATE – DEFINITION
What is a sponsorship? A "sponsorship" refers to a cash or in-kind fee paid by a sponsor to a property or entity (e.g., a sports, entertainment, or non-profit event or organization) in return for access to the exploitable marketing potential associated with that property/entity. (marketing-dictionary.com)
SPONSORSHIP EVOLUTION
Marketers' use of sponsorships has evolved over the past decade or so. While sponsorship was once considered an activation tactic, it has become a strategy to influence specific kinds of consumers as brands support the sports, entertainment and causes important to those consumers.
This is clearly reflected in spending on sponsorships. In 2018, global sponsorship reached an estimated $66B, up 74% since 2007.[1, 2] North America has consistently accounted for the largest share of global sponsorship spending, with $24B attributable to the region in 2018.[1] For context, 2018 projected growth in North American sponsorship spend at +4.5% outpaced other marketing elements, e.g. advertising +3.4% and promotions +3.5%. [1]
What's driving the move to a more strategic sponsorship focus?
Increased media fragmentation and the resulting difficulty in achieving audience reach make sponsorship and its associated media more attractive. As brands seek to create relationships with audiences expected to have a larger share of their business in the future, multi-year commitments are made to develop and sustain these long-term relationships. For this reason, sponsorships themselves can outlast even other historically longer term tactics such as advertising and promotional campaigns.
Inevitably, the term of such a commitment can extend well beyond the tenure of brand executives involved with initiating the deal. Major sponsorship relationships now often stretch into decades supported by multi-year contracts. For example, nearly 60% of current leaguewide NFL sponsors have over six years of tenure, and over 30% have a decade or more with the longest being 40 years.[3] Given this, is it any wonder why properties often strive to give first and best access to their existing sponsors?
THE ACCOUNTABILITY IMPERATIVE
Sponsorship history is filled with examples of deals of debatable marketing value, forced relationships, and limited ability to determine business impact. Media exposure and equivalency were the norm for determining relative value and still dominate most sponsorship reporting. While bottom-of-the-purchase-funnel measures (sales) seem easiest, they often overstate the impact of sponsorship due to the implicit assumption only sponsorship resulted in the sale, without regard to the spending and influence of non-sponsorship activities (ex: advertising, price promotions, etc.) that occurred simultaneously.
This has meant that for many marketers, accountability based on the business impact of mid-funnel Return-On-Objectives (ROO) measures has remained elusive. Further, there is growing interest in understanding more than the return or business impact of a single sponsorship. An emerging interest among marketers is how best to manage a portfolio of sponsorships.
Many marketers now find themselves on an analytics and insights journey. Moving from media equivalency to understanding how sponsorships help create quality impressions and support mid-funnel marketing objectives is an active project for most. And a very few are even now actively putting in place comparative financial attribution systems. This in turn is requiring a movement from reliance only on property-provided data to incorporating independently verified, third-party data into sponsorship processes.
Three Stages of Sponsorship Accountability
Source: Improving Sponsorship Accountability Metrics, ANA/MASB, July 2018.
In this series of articles, MASB, the Marketing Accountability Standards Board, will share recommendations to improve the accountability of sponsorships, identifying practices across this continuum that improve value. This includes a measurement approach that is independent, objective and marketer directed, along with guidance on mid-funnel ROO measures that make quantification attainable. Installments in the series will be released every Wednesday through November 23 at Noon Eastern Time at themasb.org. They will cover:
• Strategy and Brand Fit
• Business Case & Contractual Considerations
• Activation & Stewardship
• Measurement
In closing, we at MASB feel that Accountability should be embraced, not feared. A more thoughtful assessment is more likely to aid in the demonstration of what value was achieved. Fear of Non-Renewal, or as we refer to it – FONR – is reduced with such an approach.
Request information on MASB
[1] Signs Point To Healthy Sponsorship Spending In 2018, ESP Properties, LLC (Jan 2018)
[2] Mixed Bag: Sponsorship Spending To Surge In '08, But Not Everyone Will Benefit, IEG, LLC (Dec 2007)
[3] MASB analysis of data in These Are the Sponsors of the NFL's 100th Anniversary, Douglas A. McIntyre; 24/7 Wall St. (Sep 12, 2019)
Tony Pace is President/CEO of MASB. He brings extensive experience from across the marketing spectrum, in roles of increasing responsibility at advertising agencies and as a marketing leader. At Young & Rubicam and McCann-Erickson, he led brands such as KFC, Coca-Cola and Capital One. In addition to his client leadership responsibilities, Tony oversaw both revenue generation and P/L responsibility as General Manager of McCann Southwest and co-founder of Momentum, IPG's global experiential marketing firm. As CMO of Subway, he grew that brand to #2 in market share in the U.S. and #1 in locations worldwide. During his tenure, Subway's brand value, as tracked by Millward Brown's Brand Z assessment, rose from unranked to #40 (over $22 billion). Tony's goal with MASB is to raise the profile and influence of the organization to the benefit of the marketing community. He earned his undergraduate degree at the University of Notre Dame and MBA in Finance from The Wharton School at the University of Pennsylvania
Karen Ebben, MASB Director, is President of Global Marketing Impact, LLC. An award-winning Fortune 100 Marketing and Advertising executive with 20+ years of global analytics, research & consumer insights experience, she is a consultant specializing in improving marketing effectiveness. Previously, she was Director of Global Advertising & Marketing Effectiveness for General Motors, where she accelerated improvements in marketing accountability. Her work has earned Cannes, AME, DMA and Effie recognition. Karen's sponsorship experiences span negotiation, strategy, activation & measurement of Olympics, Golf, Fashion Week, Motorsports, Disney Test Track and other entertainment and cause related venues. She co-leads MASB's Sponsorship Accountability Metrics (SAM) and Marketing Metric Catalog (MMC) initiatives.
Henrik Christensen, MASB Advisor, is the former VP Global Insights, Foresight and Analytics at Molson Coors where he led a team that created enterprise-wide capabilities on advanced analytics, shopper and consumer insights. Key responsibilities included global insights partnerships, consumer/sales testing tools, marketing mix modeling and other advanced analytics. He stewarded Molson Coors' global insights and analytics ambition and was a member of its enterprise growth team. He's a member of MASB's Sponsorship Accountability Metrics (SAM) team and drives best practices in sponsorship from inception of strategy to implementation of measurement protocols.
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ray katz
10/24/2019 at 2:59 pm	3 months ago
Fantastic article here as always by Tony Pace, Karen Ebben and Henrik Christensen. Tony has been one of the true thought leaders in marketing, advertising, media and sponsorship over the past decades. Privileged to contribute some of my experience and insight to this fantastic and badly needed organization and initiative.
Karen Ebben
Honored to be kicking off this series on Sponsorship Accountability with my MASB colleagues.


Using your cellphone from home in a foreign country gets mighty expensive but being phoneless until you can log onto WIFI can be equally frustrating so it's worth getting a local prepaid SIM card while you're in Quito. Ecuador has some great SIM card deals (all with 4G wireless plans) that are good value for money and don't require contracts. Plus, if you're planning to travel, you can use the same SIM card in other South American countries, thus also saving you some cash (= more money for beer). You just need a SIM-unlocked GSM compatible international cellphone. If you're unsure, contact your service provider back home to check before you leave for Ecuador or pay to get it unlocked.
Your best bet is to go to an official store of one of the local cellphone providers (look out for Claro, Movistar or CNT shops), as the staff there will be able to better assist you and even do the work for you and register and install the SIM on your phone.
Prepaid SIM cards can also be purchased in most supermarkets, kioscos, pharmacies and Internet cafes. Just look for the logo in the window and ask if they sell chips prepago (pronounced 'cheaps') or SIMs prepago. If you have a smartphone, make sure you get a microchip otherwise you'll have to cut the chip smaller yourself, which can be fiddly. You technically have to be an Ecuadorian citizen to buy a SIM card but most stores will activate a standard SIM for you in their name and transfer it to your phone. Some providers also offer tourist chips or chip turista (see below). Wherever you go, try registering the SIM card in store and check it works in your phone before you leave to avoid having to go back again.
In all cases, you will be required to show your passport and give an address in Ecuador to register. A chip is usually around US $5 and some will include starter credit.
The three main telecom providers in Ecuador are Claro, Movistar and CNT. For the most part, network coverage is good around Quito and the other main cities and towns, but you'll struggle to get coverage in more remote areas with any plan.
Claro reportedly has the best coverage, particularly in more rural areas. They offer various prepaid SIM packs with different options for MB data and credit, depending on which you will use more of. Another option is to register online via www.miclaro.com.ec.
Movistar is the second largest provider in Ecuador. It boasts the fastest speeds in the cities and towns but slows down the further out you go. Movistar also offers various SIM packages as well as a tourist SIM card that comes with 2GB of data (including 500MB of data for WhatsApp usage) 50 minutes for domestic calls and 50 minutes for international calls to select countries. Unlike the other prepaid SIMs that you can top up when you want, the tourist SIM has a set price and is valid for only 30 days.
CNT is Ecuador's national provider. If you're going to go with CNT, beware that it's only compatible with a number of cellphone models. Check with the store assistant to make sure your cellphone is compatible before handing over any money. Various data packages are also available with CNT and credit amounts above US$10 come with free WhatsApp usage. In addition, CNT also offers a tourist SIM card that comes with a choice of different data packs.
You can top up your phone at one of the numerous prepaid SIM card machines that you'll find in many shops and kioscos around Quito or purchase a credit voucher. Just look out for the Recarge Aqui sign and the logo of your specific phone company. Credit is available in a variety of denominations from as little as US$2 or US$3 up to US$15 or US$30. Follow the instructions on the back of the voucher or on the machine but, if you're unsure, don't be afraid to ask for assistance.
Once you've added the credit, you'll receive a confirmation text message. Look out for other text message notifications too offering bonus minutes or data if you dial a certain number or top up a certain amount as they can be big money savers too if you use your phone a lot.
If you need further advice, TripAdvisor is a useful source of updated information about the different SIM cards available and how to use them.
Got any other useful tips for getting a SIM card in Ecuador? Share your experiences with our readers in our comments section below.


Få fordelene ved anti rynke creme til ansigtet . Denne anti aging mirakel blev efter sigende fundet, når flere kendis venner var håbet om en løsning til at se yngre ud uden at gå i for kirurgi.
Rynker kan blive et stort problem, når du når dine 40'erne. Du kan begynde at lægge mærke til mørke rande under øjnene sammen med hævelser. Når modningen begynder at påvirke dit udseende, kan det også påvirke, hvordan du føler om dig selv. Det kan forårsage lavt selvværd og manglende selvtillid. Der er virkelig ingen grund til at føle sig flov, da du kan komme tilbage din huds ungdommelige udseende ved at bruge Revitol Phytoceramides løsning.
Revitol Phytoceramide treatment is easy to use but does requirement two different aspects. After washing your face as you normally would in the morning and evening, simply apply a small amount of the cream to your face and neck, then take the supplement as directed. The soft gel capsules are an important part of the regimen as this is where the important phytoceramides are found. The combination of the two work together to bring the most amazing results.
All ingredients are pure and natural.
Minimizes anti-aging effects up to high extent.
Provides moisture to the skin.
Make the skin more elastic with smooth touchy look.
Smoothens the skin for a glowing and younger-looking appearance.
Decreases fine lines and wrinkles by 84%.
Increases production of collagen by 95%.
Decreases the appearance of dark under-eye circles by 73%.
Most of the customers were happy to use this anti-aging product. Some of them felt good about the wondering hydrating moisturizer on their skin. This cream absorbs well with no greasy residue after application. Many people were happy with the product which reduced their wrinkles, crow's feet and gave them firm, youthful look. The availability of the risk free trial offer on their website allows users to try this product and check its effectiveness.
You can buy Revitol Phytoceramide only at official website. Get your mini facelift now! It is so easy to do and amazing results are just a short few weeks away. Proven results and a 100% money back guarantee if you are not satisfied.


text:
package com.geishatokyo.smartmerger.parse

import org.scalatest._

/**
 * Created by takeshita on 2014/06/03.
 */
class MarkerParserTest extends FlatSpec with Matchers {

  "StringReader" should "readString" in {

    val reader = new StringReader("abcde fghij klmno")
    assert(reader.current == 'a')
    reader.next(2)
    assert(reader.current == 'c')
    assert(reader.readUntil("e f") == Some("cd"))
    assert(reader.current == 'g')
    assert(reader.take(2) == "gh")

  }

  "MarkerParser" should "parse no marker text" in {

    val parser = MarkerParser.doubleSharpParser()

    val text = """There are no markers."""
    val parsedData = parser.parse(text)

    println(parsedData.blocks)

    assert(parsedData.blocks.size == 1)
    assert(parsedData.blocks(0) == TextBlock(text))

  }

  "MarkerParser" should "parse with marker tag" in {

    val parser = MarkerParser.doubleSharpParser()

    val text =
      """head
        |  ##replace[withName]
        |  ##end
        |hoge
        |##hold
        |here is no name
        |##end
        |aaaa
        |##insert[fuga]
        |
        |aaa
      """.stripMargin
    val parsedData = parser.parse(text)

    println(parsedData.blocks)

    assert(parsedData.blocks.size == 7)
    assert(parsedData.blocks(1).indent == 2)

  }

  "SkipMergeParser" should "parse skip_merge tag" in {

    val parser = MarkerParser.doubleSlashParser()

    val text =
      """head
        |//@skip_merge
        |
        |aaa
      """.stripMargin
    val parsedData = parser.parse(text)

    println(parsedData.blocks)

    assert(parsedData.blocks.size == 3)
    assert(parsedData.blocks(1) == SkipMerge("@skip_merge",CommentBlock("//",None)))

  }

}

redpajama_set_name: RedPajamaGithub


Seekh kabab or kebab are made of any type of minced meat with spices and grilled on skewers. Traditionally it's cooked in a tandoor and served with chutneys or mint sauce. Seekh kebabs will also be served rolled in a naan bread that is much like the doner kebab. Kebabs are a wide variety of meat dishes originating from Iran and now popular all over the world. Kabab refers usually to the shish kabab served on the skewer or doner kabab served covered with bread with a delicious salad along with a dressing. Traditionally the meat for kabab may be the lamb but now there are a variety of meats such as the beef, goat, chicken, pork, fish or seafood or vegetarians used in preparing the kababs. Like other ethnic foods carried over by travelers, the kababs also have become part of everyday cuisine in multicultural countries around the world.


Now you are in normal mode and the hints are still shown.
"follow link"-mode with the hints shown.
I'd rather prefer the latter, actually.
To reproduce the behavior - hit f in normal mode (so that the hints for the various links show up), - hit a single digit, _e.g._ 1, - hit Backspace. Now you are in normal mode *and* the hints are still shown. Imho the behavior is inconsistent. At least we should be either in - normal mode **without** the hints shown, - "follow link"-mode **with** the hints shown. I'd rather prefer the latter, actually.


The English word translated "vegetation" in the above passage comes from the Hebrew word deshe', which refers to small plants, such as grasses and herbs.4 The other word, 'eśeb, translated "plants" is even more generic, referring to any kind of green plant.5 Although the passage refers to trees that bear fruit with seed, the term "seed" in Hebrew refers to any kind of offspring,6 and not just the seeds of angiosperms. The Bible's claim that plants appeared on the land before animals has been mocked for decades, but now appears to be true. The Bible predicts that scientists will likely find evidence of more complex plants as they examine more Precambrian rocks. Stay tuned for future updates.
Conclusion The Bible's creation account has been subject to much derision due to apparent contradictions with the record of nature. However, recently discovered fossil evidence shows that the Bible is correct in claiming that land plants appeared before animals in the oceans. The recently discovered evidence is a surprising confirmation of the biblical creation account to secular scientists. However, as believers, we should expect that scientists will find more evidence of even more complex plant life as more Precambrian rocks are studied.


text:
Home MMO News Nintendo Not On Board With Free-to-Play
Nintendo Not On Board With Free-to-Play
Spunkify
Here we go again. Another major video game company poo-pooing free-to-play as some passing fad and citing that it can't possibly work for them because of vaguely specified monetary reasons, despite the fact that some of the biggest F2P games rake in millions…
Wait, it's not quite like that? Well, I'll be.
As reported by Kotaku, Nintendo president Satoru Iwata commented on the F2P space in his company's recent investors' call. And, unlike similar "We don't like F2P" statements made by Square-Enix, Iwata offers rational and reasonable explanations for his stance.
On the other hand, the integrated hardware-software model has a significant handicap today, as the traditional way of explicitly telling consumers the investment they need to put in to buy hardware and software now comes across as being relatively more expensive due to changes in our environment… the hurdle we have to clear in order to encourage them to purchase dedicated game systems has comparatively become higher.
Iwata is saying what every maker of primarily non-F2P games knows: that with the gaming market as it is now, it's hard to push games with a $60 price tag out there when players can get stuff for free. It doesn't matter what your philosophical feelings are on the subject, whether you think it's good or bad or whatever – that's just how it is.
And he recognizes that his company needs to do more to encourage people to buy their full-price games (and consoles). This is at least a better, and more rational, stance than just saying, "You'll buy our games because we're an old, established company with well-known IPs, and gosh-darnit, we're just better!" The times are changing, and those who don't at least recognize that change and adapt to it will be left behind.
As with games that are free-to-play, or "free-to-start" as we like to call it, there is a tendency within the entertainment industry to make gaming as easy as possible to start playing. Because our hardware and software are integrated, we first need consumers to purchase our hardware to get our business off the ground, a challenge I outlined when I talked about changing the way we sell our products.
First off, "heh" on the "free-to-start" line. Consoles are typically a loss leader for their manufacturers, or at the very least, they hope to break even on their sales. So it makes sense that a console maker would be averse to offering up "free" games for their products when the only way they'll make money is by selling the games themselves. This is an issue that a developer for mobile devices or PCs doesn't have, since they're just making the software and don't care how well the platform sells.
However, only two years ago, many people urged Nintendo to follow other companies into what was then a very lucrative area, but no one says so any longer. In a similar vein, those who now claim that we should make games for smart devices might or might not be saying so in three years. It is our determination for our mid-term future to make efforts to devise our own solutions different from others.
With this, it seems that most of Iwata's comments are directed at mobile games, which quite possibly have peaked. They'll still remain profitable for a while, but they're so far outside Nintendo's sphere of influence that jumping on now would probably be a bad idea.
As for free-to-play in general, I think Nintendo's in a difficult spot. As mentioned, console makers have a different set of needs than pure software developers, and, as difficult a time as devs have with getting their F2P offerings on Sony's and Microsoft's hardware, you'd have to imagine it's a lot tougher with Nintendo, considering their relative lack of online infrastructure.
Also, most of the "big" free-to-play games (League of Legends, World of Tanks, Dota 2) are PvP-styled affairs. When you think "competitive PvP," do you think Nintendo? Not so much. While not exactly e-sports-ready, F2P Smash Bros. or Mario Kart could be awesome, but they would require some kind of reworking, such as a progression system, in addition to the simple overcoming of Nintendo's long-held beliefs and traditions.
Considering how the Wii U has tanked, they can't really rule out any potential moneymaking avenue. It's not like the other consoles are totally embracing the concept, so the ideal situation would be for Nintendo to figure out a way to make it work on consoles and provide innovation in the field the way they did with motion control devices for the Wii. The Wii made consoles more accessible to a wider range of people than ever before; free-to-play has that same potential.
But Nintendo moves slowly and doesn't give in easily to what it perceives as short-lived trends. Even if they welcomed free-to-play games on the Wii U, it's probably too late for that console. F2P is unlikely to be something they can ignore forever, but for now, you'd best look elsewhere.
By Jason Winter
Paladinrja April 25, 2014 at 8:52 pm
Really intelligent article, thanks for the effort, I enjoyed reading it Jason.
I'm not sure Nintendo see F2P as a useless concept. At the time of your writing this peice it may not have been public knowledge and now it has come to light that a hybrid philosophy of how some of their franchises will be offered has come to light. Some of Nintendo's games will indeed use a peripherally similar model to F2P whilst others evolving their titles through new content will use seasons passes, so I don't think its too far off where we'll see F2PMMO's available on the platform.
Yet I don't think that door will open until the next LoZ and X actually arrive, the reason being mostly technical and to do with the eDRAM which offers expanded instruction increasing AI. That facility won't be on offer to developers until its generated through their support regime but its the most obvious use of the eDRAM through instruction. This doesn't mean that devs can't produce this themselves, its just unlikely that they will when they are trying to cross develop with parity rather than engage in a disparity (no matter how great it is).
I'm expecting F2P in the near term on the Wii U, but any dev right now will tell you that the support from Nintendo isn't there for them to use the hardware in the way they would want. Developing such mechanism's themselves is out of their cost scope.
FatalItalion February 6, 2014 at 2:22 pm
I feel Nintendo will never make their main franchises (Zelda, Mario, Smash Bros, Pokémon, etc.)
F2P, and with good cause, considering the Wii U is falling behind due to the lack of IP's and 3rd party support. Nintendo needs to make more of the main titles (listed above) for the Wii U, as well as develop new IP's, hopefully these IP's will consist of core online multiplayer gameplay (As we all know many Nintendo games don't consist of ANY multiplayer). Only then will Indie companies take notice of Nintendo, and join in to make epic games. People are mistaken about the whole Nintendo dying though, considering the 3DS is raking in tons of money, able to keep the fail ATM, Wii U afloat.
UnseatedTitan89 February 6, 2014 at 12:38 pm
Did we teleport in to some mystical land where nintendo is actually relevant still? I mean, lets face it, in another 10 years Nintendo most likely won't even exist.
Merkadis February 5, 2014 at 10:06 pm
Don't care about consoles either.
Facts are facts however, f2p (and by free to play i don't mean free to pay) are the future.
Path of Exile had shown the lot of those idiots that it is perfectly possible to make f2p without p2w, i expect more games embracing f2p model like poe to appear in the future.
And perhaps one day i'll even witness the extinction of companies like aeria games, nexon, pw, etc… the lot of those cash milkers, oh yeah, it would be beautiful indeed.
Razer February 6, 2014 at 4:41 pm
It would be glorious, but as long as there are stupid people with money, crapware companies like Aeria and Nexon will always be there to fleece them.
Lolno February 6, 2014 at 10:13 pm
F2P is the future? That's an ugly future. You know that $15 a month can easily be acquired..
It's called : GET A JOB.
Jambock February 5, 2014 at 9:22 pm
Well, since i don't care about consoles… Meh… Consoles lost me as a consumer soon when i got my 1st PC…
I'd rather see my childhood favorite franchises die with a little dignity than be butchered by another shoehorned progression system. I've seen enough games ruined by that already.
moomooflavor February 5, 2014 at 5:08 pm
F2P games are crap.
P2P games are crap.
PVP games are crap.
Please Nintendo make more Cooking Mama and Nintendogs!
LunarLycan February 5, 2014 at 5:36 pm
Correction P2P games with subscription fees suck ass. I mean seriously. Just charge one-time for the damn game and put up a competent shop system that doesn't penalize you for not using it.
-_- February 6, 2014 at 12:05 am
I'll tell you what I told those idiots over at Cnet, stop with all this
"NINTENDO DO THIS OR YOUR GONA FAIL BECAUSE I KNOW MORE ABOUT YOUR BUSINESS THAN YOU DO" articles.
You clearly have a huge bias against Nintendo. This whole article belongs on some shitty Blog site full of Gamer Nerd Rage, and not a gaming news site.
Did you actually read the article? February 6, 2014 at 8:41 am
Lol you clearly didn't red the article it never said that Nintendo needs to do F2P it says that currently they don't need to do F2P but if the F2P trend continues for an extended period of time that Nintendo cant ignore it forever. This is a "Nintendo caqn continue to be successful even if they don't do this anytime soon" article.
How the hell did you come to the conclusion that I'm biased against Nintendo?
Flevalt February 5, 2014 at 11:22 am
A link referring to Kotaku that expects to be taken seriously?
Stone the crows!
JoJoPoSe February 5, 2014 at 12:34 am
"some of the biggest F2P games rake in millions"… "SOME"… Not all… Let's face it, not all f2p games are successful.
Spunkify February 5, 2014 at 1:36 am
Not every B2P game is successful either 😉
Sinistral February 5, 2014 at 8:04 am
Not every subcripcion game is successful either
Not every game is successful either
GANONDORFIVY February 5, 2014 at 12:29 am
Well basically in my opinion the free to play games will never feel as complete or worth as the ones you buy complete, examples is today beat em ups , they only let you use one fighter and you must buy all others, something really disapointing in my opinion.
Second why all games need online? in fact most games should not have online, not everyone wants to compete or "stay conected" to play, nor have the fear to never play a game again just because servers went down.
Third somewre there i think i read about mobile games, well touch screen will never be able to let the gameplay of complex games be played correctly, like FPS, or beat em ups example street fighter 4 for ipod touch is really disastrous compared to the consoles one.
Not because something is mainstream and everyone can play it means all developers must focus on doing it, in fact in my opinion we should have more hardcore games and less farmvilles or candy crushes
CBYL February 4, 2014 at 11:44 pm
Why is the writer so personal about this? If you're writing an article on a site that gives out news you should try not to be bias, or at least respect the one you're talking about.
I understand that this site is about free MMOs, but you could have taken a stand without mocking Nintendo.
Hard to find professionalism these days…
Any February 5, 2014 at 12:16 am
I hardly ever write in MMOBomb, I'll start with that: My thoughts are as important as yours.
Jason is one of the best writers I've seen in videogame websites. While he gave his personal input, he was merely explaining what he thought of a quote. Finally, I actually believe Jason is not mocking Nintendo at all, inversely, he's saying Iwata's statements are actually well thought, instead of those Square-Enix gave some weeks ago.
Of course, I really like Jason's work, so I might as well sound a little biased, but bear with me.
HVTI February 5, 2014 at 12:45 am
In the world of journalism, there's always a tad bit of biased. However, there are also articles that present personal opinions under the spotlight. These articles are called "editorials."
We are on MMOBomb, a website that offers game reviews, resource, and forum discussions. It would be out of place for the staff not to include personal views on current issues within the gaming industry, especially since MMOBomb is composed of gaming insiders with much more perspective than, probably, the majority. Giving us a biased view doesn't mean that we cannot go against it. It allows us to see the other end of the spectrum.
If you want something unbiased, you can watch Nintendo Direct and gather solid information over the Internet, since this website is likely not to be according to your preferences.
Bias*
Trenix February 4, 2014 at 10:21 pm
To be honest, I was more satisfied with games that were part of the B2P model more than any other model. There is less greed and trickery involved overall. While F2P is the new trend, that doesn't mean that it's the most successful model. It's already killed many games and companies because the developers don't understand that the mass majority hate P2W.
Name (required) February 5, 2014 at 8:21 pm
I don't think you understand the concept of how companies make money off of games work, like most people that praise b2p
Even if it's Buy-To-Play, companies needs to make more money and not just from a 1-time purchase.
So in they end they will all have some kind of ingame cash shop/ micro transaction.
Most people, like you, complains about p2w
Cause they're butthurt
Just find something to bitch about
Most people, like you, complains about people who hate others dominating not because of any skill or effort but because of their credit card
Cause you're a fanboy who refuses to acknowledge rational thought
Just finding someone to bitch about
Yeah, not so nice is it?
nintendo February 4, 2014 at 9:42 pm
Nintendo Don't Play
they straight OG!
go ahead iwata let em kno!
Mystika February 4, 2014 at 8:57 pm
I seriously doubt Mario Kart & Smash Bros. would EVER go F2P – those are among their best selling franchises already (even now, most people who are interested in the Wii U but haven't bought it yet want to buy it for either Mario Kart 8 or the next Super Smash Bros.).
However, I do think Nintendo needs to embrace F2P…and even with it's big franchises like Zelda or Mario (they'd of course need to do progression differently). MMORPGs will be a main area to target – I reckon they could do an Animal Crossing MMO, or even an MMO set in Hyrule (Zelda) or the Mushroom Kingdom (Mario)…or most notably wanted by fans; a Pokemon MMO (people keep wanting that especially).
As for PvP games, some of their more obscure franchises like F-Zero, Metroid & Star Fox could be used as F2P games – F-Zero being the free racing game, Metroid as an FPS game and Star Fox as a third-person space shooter (similar to Star Fox: Assault).
But firstly…Ninty needs to turn things around (get the Wii U going especially). Once they've got their financial problems under way, then F2P (Steel Diver is a start I suppose) should become much more embraced by Ninty.
ugurano February 4, 2014 at 8:38 pm
zoren February 4, 2014 at 8:35 pm


The Nature Conservancy time-lapse project was suggested many months ago and now is underway. A prescribed burn in an old growth long-leaf pine forest to restore rare habitats and species on a preserve in Southern Georgia.
My new time-lapse setup will be put through the test over the next few months and using a Nikon D7000 to document the regrowth after the burn.
So many miles, factors and unknowns on this project. New friends and experiences on the horizon.


text:
| Brooks urges Mitch Daniels to run for president
James Lu
Brooks urges Mitch Daniels to run for president
James Lu 12:49 am, Feb 25, 2011
David Brooks urged Indiana Governor Mitch Daniels to run for president in his New York Times column published online Thursday.
In his opinion piece, he alludes to a question-and-answer session Daniels had with the Yale-led Student Initiative to Draft Daniels earlier this month, to which the News had exclusive access. Brooks writes:
On Feb. 11, Gov. Mitch Daniels of Indiana met with a group of college students. According to The Yale Daily News, he told them that there is an "excellent chance" he will not run for president. Then he mounted the podium at the Conservative Political Action Conference and delivered one of the best Republican speeches in recent decades.
The issue Republicans face with Daniels, Brooks writes, is that "the man who would be the party's strongest candidate for the presidency is seriously thinking about not running."
Daniels is yet to announce whether he will run in the Republican presidential primaries, which begin in February. But he told the News last month he would decide in the "next couple of months", adding that if he does not decide soon it would be too late to mount a viable campaign.
Still, he said in the question-and-answer session that if he chooses to run, he "will go all out."
Michael Knowles '12, the political director of the Student Initiative to Draft Daniels, said he was excited about the growing support for a potential Daniels bid.
"An endorsement like that is pretty much the best way the New York Times could say hello to Mitch Daniels and we could not be more pleased with it," he said.
Brooks joins writers for Politics Daily, RealClearPolitics and Politico in calling for Daniels to run.