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Storyteller's Manifesto
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Every few weeks we'll be focusing in on one of the novels from our Story Studio. This week we're looking at 'Sleepwalk and Other Stories' by Adrian Tomine.
Inside our Story Studio–Sleepwalk and Other Stories
Every few weeks we focus in on one of the novels from our Story Studio. 'In Search of Lost Time: Swann's Way: A Graphic Novel' by Stéphane Heuet is next.
Inside our Story Studio–In Search of Lost Time: Swann's Way: A Graphic Novel
Every few weeks we'll be focusing in on one of the novels from our Story Studio. This week we're looking at 'The Complete Maus' by Art Spiegelman.
Inside our Story Studio–The Complete Maus
Spreadsheets, graphs and charts can be very useful, but they tend not to grasp the customer's attention the same way storytelling can. Every day, more and more businesses utilise sales stories to reel in customers. The growing popularity of this method means that just telling a story is no longer enough to stand out; you must tell it in an effective and captivating way. With this in mind, here are five tips from us at All Good Tales to help you tell a better sales story.
How to use storytelling to increase your sales
Stories have special powers. Not only are they entertaining but they are also ways to communicate morals, lessons and culture. They use magic in the form of oral and written tales to transport the listener to a new world that will stay with them forever.
Storytelling Traditions Across the World: Morocco
When we sit down to watch a movie or settle down to get stuck into a TV series we are expecting a good story. Here at All Good Tales, we love a good story and are always looking for story inspiration. We've picked out some top tips from TV and film that you can use when telling a story for your business.
What TV and movies can teach us about storytelling for business
Ever since 2016, Lidl have been the biggest corporate supporter of women's sport in Ireland, investing €4 million into Ladies' Gaelic Football. From 2011 to 2015 Tesco held the sponsorship for four years, an endorsement which largely went unnoticed. Lidl wanted to avoid their rival's fate and put this sponsorship to good use by using it to build their brand story. Within a year of this campaign, they had generated an awareness of their sponsorship that was higher than that of AIB with Gaelic Football and Heineken with Irish rugby. We at All Good Tales, have compiled a list of three reasons why Lidl's campaign with Ladies Gaelic Football was a success. They weren't condescending to women Many marketing campaigns aimed at women have been incredibly condescending, cosmetic and simplistic. For example, in 2012, BIC (the pen company) launched a "For Her" pen. Costing twice as much as their regular products, the only change was that they came in pink. Ridiculed by comedians such as Ellen DeGeneres, it became the benchmark for terrible marketing campaigns aimed at women. Seeking to remind their customers of these campaigns, Lidl created a spoof product called "Ladyball". It was advertised as being built for "a woman's grip", a woman's ability and fashion-driven for a woman's style. To top it off, it was painted a bright, blinding pink. The product's launch video generated huge amounts of negative feedback online, which was exactly Lidl's intention. After the dust of outrage had settled, they revealed that it was a marketing stunt, and revealed their brand new campaign working alongside the Ladies Gaelic Football Association (LGFA). It completely changed their brand perception When Lidl opened their first store in Ireland in 2000, they were seen as a multi-national megacorporation who offered discount shopping with no frills. It was a stark contrast to the neighbourly supermarket culture which had been so successfully cultivated by Superquinn's Feargal Quinn in the 80s and 90s. After the 2008 financial crisis, Lidl's market share grew significantly, but they failed to shake that image of the "German food warehouse". One of Lidl's goals with this campaign was to get more people to associate their brand with local activity, by using the links that local LGFA clubs have with their communities. Their aim was to double people's perception of Lidl as a local supermarket, and according to Spark Research, they tripled their original number. This was done by focusing much of their funding on local institutions. For example, they bought €250,000 worth of equipment for 147 schools, rejuvenating the sport amongst young girls. Not only did it help Lidl, it helped the sport Often with PR campaigns, they only have soundbites and vague statements to back up the impact that their marketing campaigns have had. However, when it comes to Lidl's partnership with the LGFA, there is one set of statistics which seem to back up the success of their campaign. In 2016, the year Lidl's partnership began, attendance at the LGFA All-Ireland final was 34,445. Two years later, attendance was 50,141. With the 2019 final coming up on September 15, we in the PR industry are anxious to see how much more Lidl's campaign with the LGFA can help that sport grow. Here at All Good Tales, our CEO delivers inspirational keynote addresses to audiences, teaching them how to tell powerful stories. To find out more or to arrange a consultation you can call us on (01) 454 0090. For more information click here.
Brand Story Hero: Lidl: Empowering Women's GAA
In our story studio, we are surrounded by graphic novels. The decorative covers and stories included calling to be read. Every few weeks we'll be focusing in on one of the graphics novels which line the shelves of our Story Studio
Inside our Story Studio–Daytripper
Nowadays, more brands are using storytelling to better connect with their audiences. Many brands use stories to convey their values or their history. Some brands use storytelling to build trust. Other brands use storytelling to educate people about causes that are close to their hearts. This week, we're taking a look at Gillette's latest storytelling campaign which tells the story of a transgender boy experiencing his first shave.
Passionate About Stories– Gillette: First Shave
Stories are all about building connections. When you tell a story you connect to those listening. Over the last number of years, we've been helping companies tell their brand stories and connect with their audience. We've put together three of our top tips for how you can do it too.
How to connect your brand story to your audience
When creating a PR, marketing or social media campaign storytelling helps you connect with your audience. It helps you get your message across is a simple and easy manner. We truly believe that storytelling is the way forward when it comes to creating great campaigns. To help, we've put together 5 tips for how to create your next storytelling campaign.
5 tips on how to create your storytelling campaign
When it comes to building any brand, whether it is big or small, there are three elements you need to get right. These three parts of your brand are integral to whether it will be a success or not. It helps you build your brand story and engage with your audience. So, what are these three important aspects?
What are the 3 core components of your brand?
Keap use a storytelling approach to make their existing and prospective customers aware of the issues concerning sustainability and the environment. Their story narrates some of these issues and how people can begin to take steps towards remedying the problem. By using a storytelling approach, Keap Candles can resonate their environmental concerns with their customers on a more personal level.
Brand Story Hero–Keap Candles
Used as a creative space, our Story Studio is colourfully decorated with graphic novels brought in from home by our CEO Jack Murray. It also houses a whiteboard wall, perfect for our own illustrations. Every few weeks we'll be focusing in on one of the graphics novels which line the shelves of our Story Studio.
Inside our Story Studio–Pyongyang: A Journey in North Korea
New Zealand carries a rich heritage with its indigenous people. More than 1,000 years ago, the Maori people came to New Zealand from the tropical Polynesian islands. Over time, the Maori culture evolved in New Zealand until they adopted their own distinct race, apart from other Polynesian people; the Te Maori. Throughout these years and up until today, traditional oral storytelling has been an important part of the Maori culture. The Maori culture relied heavily upon the successful transmission of unwritten stories passed down through the ages with oral storytelling practices.
Storytelling Traditions Across the World: New Zealand
Brand values are the base of your branding and the place where your business starts. They define your brand and what you want to stand for. This means you need to define the core ideals you believe in and what characteristics you want your brand to be recognised for. Brand values represent the change your business can offer.
How to accentuate your brand values through storytelling
GoPro's main mission is to free people to celebrate and live more in the moment. From cameras and drones to apps and accessories, everything GoPro does is geared to help their customers capture life as they live it and to share their experiences with the world. GoPro believes that sharing our experiences makes them more meaningful and way more fun.
Passionate About Stories–GoPro: Live in the Moment
Creating interactive storytelling experiences for your audiences isn't something new. Interactive storytelling works and to get on board we've put together three tips for how to create your own interactive story masterpiece.
3 tips on how to create an interactive storytelling experience
Here at All Good Tales, we believe in the power of storytelling. Stories can be a simple yet effective tool to captivate your audiences and simultaneously cultivate long-lasting relationships with your customers.
How to increase your social media engagement levels using storytelling
Every few weeks we'll be focusing in on one of the graphics novels which line the shelves of our Story Studio, focusing on their story and sharing why we loved it. This week we're looking at Slice, The Graphic Short Prize Anthology.
Inside our Story Studio–Habibi
Brand storytelling on social media can have a huge positive impact on your audience. We've put together three tips for how to engage your audience on social media with brand storytelling.
How to engage on social media with brand storytelling
When it comes to marketing and connecting with your audience storytelling can help bring your brand to life. To help your company on the road to becoming a powerful brand storyteller we've put together three helpful tips for creating a strong brand story.
3 key elements to create powerful brand stories
In our Brand Story Hero series, we shine a regular spotlight on different brands that we think tell their story well. Here we take a look at Clif Bar & Company, an environmentally conscientious and empowering company.
Brand Story Hero Clif Bar & Company
Storytelling is the new big thing in public relations. Companies realise that stories develop a connection between the reader and the writer. Here are four tips for those beginning to implement these storytelling PR strategies.
4 ways PR professionals can easily incorporate storytelling in their practice
Stories play an important role in the majority of cultures. They teach us how to behave, how to deal with specific situations and most importantly right from wrong. However, a story is only as good as the storyteller.
Storytelling Traditions Across the World: Mauritania
Every few weeks we'll be focusing in on one of the graphics novels which line the shelves of our Story Studio, focusing on their story and sharing why we loved it. This week we're looking at 'Jerusalem: Chronicles from the Holy City' by Guy Delisle.
Inside our Story Studio–Jerusalem: Chronicles from the Holy City
For the latest in our Passionate about Stories series, we're taking a look at the Always 'Like a Girl' campaign. The 'Like a Girl' campaign set out to empower young female audiences through the use of storytelling.
Passionate about stories-Always #Like a Girl
Did you know that stories are one of the best ways you can cultivate a more personal connection with your audience? Here at All Good Tales, we're passionate about all kinds of stories. We want to see you get results for your brand or business and one of the best ways to achieve this is through storytelling.
Easy ways to use stories to create a more personal connection with your audience
Here at All Good Tales we love seeing which one of our blog posts our readers enjoy the most. To help us plan for the rest of 2019 we took a look back at the first half of 2019 and the blog posts that did the best. Here are our top five:
Our top 5 blogs from 2019 so far
Our Story Studio houses bookshelves full of colourful and engaging graphic novels brought in by our CEO. Each month we take one of the novels off the shelves and introduce you to it.
Inside our Story Studio–Hostage
In our Brand Story Hero series, we shine a regular spotlight on different brands that we think tell their story well. Here we take a look at Alex and Ani, the jewellery company.
Brand Hero Story–Alex and Ani
Storytelling is an integral part of our lives and establishing relationships with others. A good brand story has the ability to create long lasting emotional connections with customers which promote customer trust, loyalty, and improves the longevity of your brand. Storytelling also plays a key role in making your brand widely known and memorable. Building trust among customers can be a difficult task, but we're here to help. Here are some different ways that you can use brand stories to improve trust among your customers.
How brand stories can improve trust among customers
Stories help us appreciate a landscape and culture. They further our understanding of the world around us. They keep histories alive and teach us all lessons from what has gone before us. In this series, we explore the importance of traditional storytelling across various cultures. Icelandic culture The small island nation of Iceland, stands out with a highly dynamic and cultural artistic scene centring around the Icelanders' centuries-old love for storytelling. With a history of more than a thousand years and a culture so separated from other countries, it is unsurprising that Iceland is so ripe with legends, tales and storytellers. Some say reading is a national sport in Iceland, others describe it as a spiritual experience. Classifications of this kind clearly show that reading in Iceland is a way of living, a necessity without which everyday life would be inconceivable. Iceland ranks among the leading nations based on the number of writers and books published per capita. The Icelanders like to express their values, impressions and views through written form. Storytelling has occupied a central place in Icelandic history and culture since the first settlers from Norway and the British Isles reached the island in the late ninth and early tenth century. Soon after, the first writers appeared, producing literature on calf skin. In the eleventh century there were professional sagamen, who recited the sagas—oral histories and tales. Iceland's Golden Age Described as Iceland's Golden Age, the thirteenth century saw the appearance of some of the best-known Icelandic Sagas, which are now a major source of knowledge about Scandinavian mythology and history. The Sagas, an extensive series of tales of hardship and heroism are the epitome of Icelandic culture. The Icelandic Sagas, especially those of the Vikings from the tenth century and Snorri Sturluson's Sagas from the thirteenth century, belong to the most remarkable cultural treasures in world history. They are a record of historic events that have a huge influence over modern Icelandic language and society. The harsh climate and long periods of darkness in the winter contributed to the development of Icelandic literature. Under such unfavourable conditions, storytelling and reading became a favourite pastime through which the Icelanders, children in particular, could simultaneously entertain and educate themselves. Picture Icelanders living in turf longhouses sitting around smoky fire pits sharing stories and reading aloud to one another. Ancient myths, heroic quests, tragedies, comedies and lessons in life were all depicted in their traditional stories to keep spirits high. Children usually mastered reading and writing and had their first lessons in history and geography by reading, telling and retelling the Sagas. This explains to a large degree how the Icelanders achieved relatively high literacy rates despite the widespread poverty in those days. The Icelanders also appear to have had the habit of keeping journals and diaries in which they marked events and impressions of their surroundings. Icelandic is only spoken in Iceland and people feel passionately about protecting and preserving their native tongue. To do so, it must be used to its fullest through poetry, songwriting, novels and storytelling. With so many isolated villages dotting the rugged coastline, books and journals made their way from settlement to settlement. This helped to keep the Icelandic language alive and well. Stories in Iceland are where history, mythology and nature come together. Icelanders have always told fantastic tales of their strange encounters with the many peculiar supernatural beings with which they share the land. During the long dark winter nights, storytelling was the chief form of entertainment with each region fostering its very own bulk of tales and legends that were passed down from generation to generation throughout the centuries. From the extraordinary Lyngbakur—a fishermen-eating giant whale that disguises himself as an island—to the trolls of day and night, Icelandic folklore is riddled with countless tales of fantastic spirits that reflect the unique natural landscapes in which they reside. But these peculiar accounts of mystical creatures were not mere instruments of pastime activity, they reflect the harsh natural environment in Icelander's struggled to survive. They served as educational tools that taught their children how to live in an unforgiving wilderness while nurturing in them a sense of things too subtle for the human eye to register. The stories of antiquity are allegorical accounts that teach their audience to respect both the spirits of the land, and the natural environment in which they reside, where earthquakes, volcanoes and extreme weather conditions constantly pose a very real and tangible threat. Here at All Good Tales, our CEO delivers inspirational keynote addresses to audiences, teaching them how to tell powerful stories. To find out more or to arrange a consultation you can call us on (01) 454 0090. For more information click here.
Storytelling Traditions Across the World: Iceland
Inside our Story Studio–Andre the Giant: Life and Legend
Our Passionate about Stories series looks at storytelling from organisations of all shapes and sizes. The series gives us an opportunity to learn from brands we love and develop our storytelling skills. When it comes to advertising, Maltesers and their parent company Mars, are passionate about telling great stories. They're also passionate about making sure all of their audience is represented. Representing disability in mainstream advertising has become one of their core storytelling missions. Their story Mars, the parent company of Maltesers, has been a family-owned company for over 100 years. They produce and sell a selection of well-known confectionary, food products and pet care products around the world. Some of their best-known brands include Dolmio, Pedigree and Wrigley's chewing gum. A customer favourite of their products is Maltesers. Created in England in 1936, the chocolate balls were first sold in 1937. A firm favourite, the lighter way to enjoy chocolate has been consistently popular. Look at the light side of disability Throughout the years Maltesers has always had eye-catching and story focused advertising. Their campaigns have often become talking points, many people will remember trying to pick up Maltesers with straws, an idea which came from one of their tv ads. In 2016 Maltesers decided to take a different approach to their advertising. After discovering the fact that 80% of disabled people feel underrepresented by TV and the media, the brand set out to include more people with disabilities in their advertisements. The Channel 4 competition, 'Superhumans Wanted' inspired this initiative. This offered brands and advertisers the chance to win £1m of airtime to develop a creative idea that puts disability and diversity at the heart of the campaign. Working with the creative agency AMV BBDO they came up with a series of three ads. Real life stories from disabled people were the inspiration for the commercials. The ads celebrated universally awkward situations. https://www.youtube.com/watch?v=YgUqmKQ9Lrg The message behind this idea was to show that humourous situations can break down barriers and be a force for change. Advertisements can easily and seamlessly include disabled people, the Maltesers ads showed this. The reaction to the ads was overwhelmingly positive, showing the benefit to being more inclusive. Following the campaign Mars' vice-president of marketing Michele Oliver urged brands to think differently about diversity by not seeing it as an afterthought. Sales rose by 8.1% and the commercials continue to be a resounding success for the brand. Here at All Good Tales, our CEO delivers inspirational keynote addresses to audiences, teaching them how to tell powerful stories. To find out more or to arrange a consultation you can call us on (01) 454 0090. For more information click here.
Passionate about stories–Maltesers
At All Good Tales, we help all our customers find the key to telling a good brand story: their "magic slice". With that in mind, here are our top five tips for telling a great brand story.
5 ways to tell a great brand story
Content is the best way to communicate your brand story to your audience, but how do you make sure that your content is engaging and effective? It starts with remembering what your brand story really is.
5 ways to brainstorm ideas that support your brand story
Inside our Story Studio–Blankets
In our Brand Story Hero series, we shine a regular spotlight on different brands that we think tell their story well. Here we take a look at Suki Tea, an ethically sourced tea company.
Brand Story Hero–Suki Tea
By telling interesting stories through your products and services you can take your target audience on an interactive journey. To create that connection with your consumers your brand story must be authentic, creative and inspirational.
How storytelling can help strengthen your brand
Serbian storytelling is among the oldest and richest traditions in Europe. Settling in the Balkans in the 6th and 7th century during the period of the Great Migration of the European peoples, Serbs brought with them their pagan gods, rituals and beliefs from the East.
Storytelling Traditions Across the World: Serbia
As a marketer, your job is to sell your company's brand, ideas, knowledge and reputation. Today, marketers have recognised that one way to ensure your audience is engaging with your brand is through storytelling. Below we've put together three reasons why as marketers, you should be telling more stories.
Why marketers should be telling more stories
Our Passionate about Stories series looks at storytelling from organisations of all shapes and sizes. The series gives us an opportunity to learn from brands we love and develop our storytelling skills. This week we look at the storytelling skills of Häagen-Dazs.
Passionate about stories–Häagen-Dazs
Inside our Story Studio–The Arab of the Future: A Childhood in the Middle East, 1978-1984
Those who are most successful at engaging with a younger audience are those who can tell a good story, as they will remember it. With this in mind, we at All Good Tales have prepared three tips to help you use storytelling to engage with a younger audience.
How storytelling can help you engage with a younger audience
Storytelling is timeless. It is a powerful way to communicate important information. Its use in marketing and advertising is continually rising. We've put together three ways you can make sure your story packs a punch.
How to make sure your storytelling packs a punch
Since its start in 2007, its founders have grown and evolved the organisation in numerous ways. The company has employed hundreds of people in Uganda and went on to teach this skill to the people of Peru. Through this Krochet Kids has created a broad array of products that has created a cycle of employment and empowerment.
Brand Story Hero–Krochet Kids
Inside our Story Studio–Ghost World
Films are timeless, with engaging narratives that make us want to watch them time and again. Therefore, the pairing of Rolex and the Oscars makes these commercials a worthwhile story.
Passionate about Stories–Rolex
Stories in Ethiopia are a form of entertainment, a means of passing on a message and sometimes a subtle way of incorporating skills, which are usually passed down from generation to generation.
Storytelling Traditions Across the World: Ethiopia
Some brands have been highly successful in forming compelling and memorable brand stories, others have not been as fortunate in this domain. Designing a powerful brand story can be challenging at times, but we're here to help. Here are 4 ways to tell a powerful brand story.
How to tell a powerful brand story
Our Story Studio houses bookshelves full of colourful and engaging graphic novels brought in by our CEO. These books are regularly taken by the team to enjoy, spreading our love of a great story. We're taking you inside our Story Studio and telling you about one of the graphic novels. The latest is 'Other Lives' by Peter Bagge.
Inside our Story Studio–Other Lives
Brands are filled with stories that have the power to grab an audience's attention. And there is no better platform to do so than social media which is the present and future. With billions of active users across Facebook, Twitter and YouTube there is no better medium to reach a large audience.
The importance of social media storytelling
Storytelling plays a key role in making your brand known, and your website memorable. To help keep your website story savvy we've put together 4 tips that will instantly improve your website's story.
Tips to make your website story savvy
Here at All Good Tales we recognise the importance of a good mission, vision and values. These three things are crucial to the success of a brand's story, as it points you in the right direction and clearly establishes why your company's unique story is worth telling.
Why mission, vision and values are an integral part of your brand story
Our story Studio is littered with engaging and fascinating graphic novels. Every two weeks we'll be focusing in on one of the graphics novels which line the shelves of our Story Studio, focusing on their story and sharing why we loved it. This time it's 'The House that Groaned' by Karrie Fransman.
Inside our Story Studio–The House that Groaned
In our Brand Story Hero series, we shine a regular spotlight on different brands that we think tell their story well. Here we take a look at Pip and Nut, the natural food company.
Brand Story Hero–Pip and Nut
On our storytelling journey around the world, we're taking in the traditions of many different cultures. This month we bring you to Thailand.
Storytelling Traditions Across the World: Thailand
Our Passionate about Stories series looks at storytelling from organisations of all shapes and sizes. TOMS Shoes has an annual campaign, titled 'One Day Without Shoes' which tells a story that connects with its customers and creates an impact across the globe.
Passionate about stories: TOMS Shoes
Our story Studio is littered with engaging and fascinating graphic novels. Every two weeks we'll be focusing in on one of the graphics novels which line the shelves of our Story Studio, focusing on their story and sharing why we loved it. This time it's 'Seconds' by Bryan Lee O'Malley.
Inside our Story Studio–Seconds
All Good Tales is a public relations agency with a difference. We work with clients to find their magic slice, and create dynamic story driven experiences that resonate with their audiences. Our storytelling work focuses on public relations, marketing, digital, social, audio and video. We build brand newsrooms, audio and video experiences and training courses powered with the essence of great stories.
We're Hiring a PR Executive
What makes the art of storytelling truly effective for a brand? The answer is simple- Consistency! Brand consistency is key as it affects the way people perceive your company via words, design and offerings.
Brand Storytelling: Why consistency is key
All Good Tales is a public relations agency with a difference. We work with clients to find their magic slice, and use a story-driven approach to transform their PR and communications strategy. We're looking for a freelance SEO Specialist to join our team.
We're looking for an SEO Specialist to work with us on upcoming projects
Here at All Good Tales, we believe that great stories always deliver more – more sales, more donations, more funding, and more media coverage. Telling a good story is essential to any form of communication and people build relationships with companies based on positive stories and experiences. With people now honing the craft of brand storytelling, we picked out some of the best storytelling Ted Talks we could find
5 best storytelling Ted Talks
Here at All Good Tales, we like to keep our CEO, Jack Murray, doing what he's good at. Giving inspirational talks to companies and individuals on how to grow their business through storytelling. Over the coming months Jack will be speaking at a number of events and conferences. Here is just a snippet of where you can catch him
Our upcoming speaking events
Here at All Good Tales, we know that storytelling is a creative and effective way of shaping how your customers view and connect with your brand. We encourage all businesses to infuse the magic of storytelling into their marketing or public relations campaigns, as it provides big prospects for increased brand awareness. But how do you ensure you are telling the stories that your customers want to hear?
Tell stories that your customers want to hear
All Good Tales is a public relations agency with a difference. We work with clients to find their magic slice, and use a story-driven approach to transform their PR and communications strategy. We're looking for freelance writers to join our diverse team to write stories and content for our clients.
We're looking for writers to join the All Good Tales team
Our story Studio is littered with engaging and fascinating graphic novels. Every two weeks we'll be focusing in on one of the graphics novels which line the shelves of our Story Studio, focusing on their story and sharing why we loved it. This time it's 'My Friend Dahmer' by John "Derf" Backderf.
Inside our Story Studio–My friend Dahmer
In our Brand Story Hero series, we shine a regular spotlight on different brands that we think tell their story well. Here we take a look at Floyd, the furniture company committed to building furniture for keeping.
Brand Story Hero–Floyd
Storytelling makes a big difference in people's real lives. They are used to communicate between cultures and groups of people as well as teach lessons and history. While the storytelling techniques evolve and change the basis and message of the stories themselves are often universal. In this series, we explore the importance of traditional storytelling across various cultures.
Storytelling Traditions Across the World: Kenya
Our Passionate about Stories series looks at storytelling from organisations of all shapes and sizes. The series gives us an opportunity to learn from brands we love and develop our storytelling skills. This month we look at the Icelandic budget airline WOW Air.
Passionate about stories: WOWAir
Our story Studio is littered with engaging and fascinating graphic novels. Every two weeks we'll be focusing in on one of the graphics novels which line the shelves of our Story Studio, focusing on their story and sharing why we loved it. This time it's 'Tokyo on Foot' by Florent Chavouet.
Inside our Story Studio–Tokyo on foot
Since Valentine's Day is all about love, we at All Good Tales thought that this would be the perfect time of the year to pick brands campaigns and stories we loved the most.
3 brands we're loving this Valentine's Day
In any good marketing plan, customer engagement should be one of the top priorities for your brand. Here at All Good Tales, we have found that storytelling offers an effective and innovative way to grab your audience's attention. Here are some tips on how to encourage your team to tell better stories.
How to encourage your team to become better storytellers
When telling a story full of complex facts it's a familiar sight to see your audience's eyes glaze over. However, if the story is told well you can engage them in a way that will have them not only on the edge of their seats but retelling the story to others.
5 Netflix documentaries with gripping stories
In our Brand Story Hero series, we shine a regular spotlight on different brands that we think tell their story well. Here we take a look at Rapha, the luxury sportswear and cycling brand.
Brand Story Hero–Rapha Cycling
When you're presented with a timeline full of text–facts, figures and copy, the information you're reading isn't going to stick. The purpose of brand storytelling is to connect with your audience and evoke an emotional reaction to the storytelling your telling. Here are five ways to boost your visual storytelling on social media:
3 ways to boost your visual storytelling on social media
Our Passionate about Stories series looks at storytelling from organisations of all shapes and sizes. The series gives us an opportunity to learn from brands we love and develop our storytelling skills. Today we're looking at Newspaper Club.
Passionate about stories–Newspaper Club
Storytelling is the essence of advertising. It shapes how an audience views your company, which is extremely important in all markets. Here at All Good Tales, we know how difficult and time consuming it can be to produce an effective, engaging and memorable business story. So, we're here to help. Here are the 5 C's of successful business storytelling.
The 5 C's of successful business storytelling
Storytelling can engage with the investors and those looking to pay for your businesses services. It can develop a strong relationship and build trust between you and your audience. Here at All Good Tales we can help you lift your pitching and sales ability by improving your storytelling techniques.
How storytelling can improve your sales pitch
We're all born as natural storytellers. If you ask a child to tell you a story about their day, the majority of the time the story will be well sculpted with a beginning, middle and end. As adults, at what point did we lose that innate ability? When it comes to children's films, the standout movies are the ones that include humour and references that adults enjoy but also tell a great story that is accessible to both children and adults alike. But what can a brand learn about storytelling from children's animated movies? Let us explain.
What can children's films teach us about storytelling?
When it comes to telling stories in business different types of stories have different impacts. If you're unsure of what kind of story you should tell, we've put together four types of stories you should tell in business and the impact they have.
What are the 4 types of stories you tell in business?
Here at All Good Tales, we know just how important good storytelling is to successful brand building. Brands use stories to not only to connect with their audience but to actively promote something. Audiences remember stories more than facts, so it's important to get it right. Here are three story structures that guarantee success.
3 storytelling structures that guarantee success
Here at All Good Tales, we know that storytelling is a critical part of building a successful brand. No one can resist a good story, regardless of what the brand sells. Hence, it is important to get it right. Here are five ways brands can tell better stories.
5 ways brands can tell better stories
Storytelling traditions vary the world over, but many traditions do have some common factors. One of those characteristics is an oral tradition which is again becoming popular. People are rediscovering the pleasure of telling stories and are using this skill to keep their culture and traditions alive. In this series, we explore the importance of traditional storytelling across various cultures.
Storytelling Traditions Across the World: Korea
Most of us know just how hard a good podcast, with a great story, is to come by. We often spend hours trawling through SoundCloud and iTunes looking for our next binge listen. Well, we're here to help. We've put together five of our favourite podcast that we think you should be listening to.
8 storytelling podcasts you should be listening to
Our Passionate about Stories series looks at storytelling from organisations of all shapes and sizes. Our first Passionate about Stories of 2019 is looking at Breadbrand, the company dedicated to making the best beard products and being the best beard company.
Passionate about stories: Beardbrand
Nollaig na mBan or 'Little Christmas' as it is affectionately known is an important date in the Irish calendar. Here at All Good Tales, we believe we should take the opportunity to celebrate some of our favourite females storytellers. We've taken a look at women across various sectors who we believe should be celebrated this Nollaig na mBan.
Five female storytellers to follow this Nollaig na mBan
We believe that every strong brand has an interesting story behind them. Stories in business do not have to become confined to an account of your company's history tacked onto the 'about' page of your website, they can be incorporated into every aspect of your communications strategy.
Why 2019 should be the year you tell great stories
Each year brands, whether they are phone companies or your local supermarket, all aim to outdo one another with their Christmas advert. Here at All Good Tales, we love a good Christmas story. We've put together our top three Christmas brand stories from this year.
3 brand stories we're loving this Christmas
Welcome back to our next episode. From All Good Tales, it's Media Moments–a show about those strange, unique, weird and often bizarre times when the world changed forever in an instant. We have a Christmas special, a brand new never heard before Media Moments episode!
Media Moments: When Peter Finch was mad as hell
In our Brand Story Hero series, we shine a regular spotlight on different brands we think tell their story well. Here we take a look at a Christmas phenomenon, Elf on the Shelf.
Brand Story Hero–Elf on the Shelf
Although there is a story behind every business, every business does not necessarily know how to tell it. Here at All Good Tales we're big into brand storytelling, here three ways we think could help you improve your brand storytelling skills.
3 simple steps to improve your brand storytelling
Welcome back to our next episode. From All Good Tales, it's Media Moments–a show about those strange, unique, weird and often bizarre times when the world changed forever in an instant. In this episode, we look at the moment in the 2014 Oscars when host Ellen DeGeneres decided to turn a camera on herself. Here's a media moment that changed the world forever.
Media Moments: Ellen DeGeneres 2014 Oscars selfie
Here at All Good Tales, we love brands who tell great stories. Whether they are small and local or international corporations we recognise great brand storytelling and try to learn from it. Our Passionate about Stories series looks at storytelling from organisations of all shapes and sizes. Here we look at CNN's Great Big Story.
Passionate about stories: Great Big Story by CNN
Storytelling strikes chords of memory, curiosity, intrigue: a whole world of wonderment. It is the most ancient art, as old as mankind. Storytellers and their audiences come in all shapes and ages, in all languages and techniques. The stories they tell reinforce traditions, explode myths, explain our lives and our history, celebrate the living and the dead, provide enjoyment and laughter.
Storytelling traditions across the world: Trinidad
Welcome back to our next episode. From All Good Tales, it's Media Moments–a show about those strange, unique, weird and often bizarre times when the world changed forever in an instant. In this episode, we look at the story of that December Day in 1980 when John Lennon came face to face with Mark David Chapman. Here's a media moment that changed the world forever.
Media Moments: The Assassination of John Lennon
Great storytelling isn't as simple as one would assume. Here at All Good Tales, we know that telling a story is more than stringing words together. Storytelling is about stimulation of the audience and generating emotional reactions.
The science behind a great story
Data. Something that brands often associate with information and research but never storytelling. Here at All Good Tales, we believe data storytelling is becoming an effective communicative tool. We've seen international brands using it to further engage their audience.
The future of data and brand storytelling
Welcome back to our next episode. In this episode, we go back to November 1963, and the day News Anchor Walter Cronkite broke the story of President Kennedy's visit to Dallas.
Media Moments: How Walter Cronkite broke the news of the death of JFK
Everlane is a brand that not only recognises the need to be environmentally friendly but also uses its story to help save the planet. Over the years. Everlane has developed a strong mission and vision for their brand and has incorporated that into their brand story as well as their communications and content strategy.
Passionate about Stories: Everlane
No one can resist a good story. Why do we click on a catchy headline or keep reading past the lead? Because we've been drawn in. PR Professionals know that in the "attention economy" where consumer engagement is fleeting, the most effective way to connect with an audience is to tell a story.
Why storytelling should be your next PR tactic
From All Good Tales, it's Media Moments–a show about those strange, unique, weird and often bizarre times when the world changed forever in an instant. In this episode, we tell the story of when Princess Diana told the world what it was really like being married to the Royals. Here's a media moment that changed the world forever.
Media Moments: Princess Diana and the BBC panorama interview
In our Brand Story Hero series, we shine a regular spotlight on different brands that we think tell their story well. Here we take a look at Allbirds, a company who sell the worlds most comfortable shoes.
Brand Story Hero–Allbirds
Do you know an Ethel or a Norman? We're guessing not. On Monday 15 October we worked with Ancestry.ie on their latest piece of research on once popular first names that are now becoming extinct. Find out what we did to get storytelling success.
Ancestry Case Study: Extinct Names
Welcome back to our next episode. From All Good Tales, it's Media Moments–a show about those strange, unique, weird and often bizarre times when the world changed forever in an instant. In this episode, we look at the story of how Ireland's economic fate was sealed when the bankers came calling at our door.
Media Moments: Patrick Honohan and Ireland's bailout announcement
If you want to make a life-long mark with your brand presence efforts, know this – emotional brand storytelling works. So how does it actually work? Here at All Good Tales, we encourage brands to create an engaging, emotional PR campaign so as to bring life and soul to the products and thus allow the audience to associate the brand with positive and warm emotions.
Why you shouldn't shy away from emotion when storytelling for business
Storytellers are traditionally keepers of society's history. Messages were passed down through the generations through speech or song and may take the form of folktales and fables, epic histories and narration, proverbs and sayings. They help people make sense of the world and are used to teach children and adults about important aspects of their culture.
Storytelling traditions across the world: West Africa
From All Good Tales, it's Media Moments–a show about those strange, unique, weird and often bizarre times when the world changed forever in an instant. In this episode, we look at the power of live television on a night that Tommy Cooper took to the stage for the last time. Here's a media moment that changed the world forever.
Media Moments: Tommy Cooper and his last moments on TV
With their new Dublin offices, many of us have heard of Zendesk. But have you heard of Zendesk alternative?They are one of the original Seattle alternative rock bands and by all accounts, they had the name first. Read more about their story here.
Passionate about stories: Zendesk
Storytelling has always played a part in successful marketing. Stories enable brands to build personality and create a connection with consumers. The wonderful thing for brands to remember is that a story isn't just about words—a great story teaches us something about the world and ourselves.
Why brands should use storytelling in their social media
From All Good Tales, it's Media Moments–a show about those strange, unique, weird and often bizarre times when the world changed forever in an instant. In this episode, I'm going to take you to a small town in Texas, to look at how a traumatic event in the life of a little girl changed how we watch the news. The moment 18-month-old Jessica McClure got stuck down a well. Here's a media moment that changed the world fore
Media Moments: Jessica McClure–The baby who captured the world's attention
We all love stories. We are born with the innate talent for telling them, we listen to them intently before we go to sleep from a young age and we learn who we are through them. We connect through stories. Storytelling has always been a way for brands to communicate with their audiences. As time goes by and technology evolves the art of brand storytelling needs to change. Micro-storytelling allows content to be short and concise, focusing on what is truly important, connecting with the audience directly through stories.
What is micro-storytelling and how is it useful?
The spirit and core of any business are human connections. In order to raise and nurture brand awareness, we need to connect, and storytelling gives us an opportunity to do so. Here at All Good Tales, we encourage brands to infuse the magic of storytelling into their marketing or public relations campaigns so as to tap into people's emotions.
If you want to build brand awareness, tell a great story
In this episode, we look at the dawn of reality television and a captivating young woman trapped in a life that seemed stranger than fiction. We look at the devastating moment reality TV star Jade Goody received her cancer diagnosis live on Indian Big Brother.
Media Moments: Jade Goody and her terminal cancer diagnosis
We live in a generation where whether you like to admit it or not, we love a good story laced with controversy. But the question is, does this method of controversial storytelling work?
Does controversial storytelling work?
Nike is fast becoming not only a brand recognised for sporting motivation but also for story success. Over the past number of years, Nike has been a leader for brand storytelling and incorporating your brand story into your communications and content strategy.
Passionate about stories: Nike
Welcome back to episode 5 From All Good Tales, it's Media Moments – a show about those strange, unique, weird and often bizarre times when the world changed forever in an instant. In this episode, we go to the late 1930's and look at how one woman's determination put her in the right place and at one of the worst time's in history.
Media Moments: Clare Hollingworth and the invasion of Poland
To celebrate a year of Brand Story Heroes we've put together an ebook showcasing five of our favourite brands from the past year. These include Hiut Denim, innocent drinks, Patagonia, Airbnb and Burts Bees.
Brand Story Hero eBook
Being charged with the task of improving your brand storytelling can be difficult. Where do you start and what direction should you go in? Here are just three of our top tips to get you started on your brand story journey.
How YOU can improve your brand storytelling
Welcome back to episode 4 of our weekly podcast. From All Good Tales, it's Media Moments – a show about those strange, unique, weird and often bizarre times when the world changed forever in an instant. This week's episode looks at the rise and fall of one of the world's biggest sporting stars. We look at the story of how one unfortunate night nearly ten years ago that Tiger Woods almost completely derailed his life.
Media Moments: The downfall of Tiger Woods
Being an iconic business or structure comes with great responsibility. Croke Park has taken these stories and used them to shape their stadium and the experience of those who visit.
Passionate about stories: Croke Park
Storytelling has different forms and mediums across the globe. But every story has a common purpose no matter the country, community or medium. They are used to teach lessons, morals and to entertain people. Before TV, the internet and smartphones people were coming together to hear stories about their history, folklore and current events.
Storytelling traditions across the world: India
Welcome back to episode 3 From All Good Tales, it's Media Moments – a show about those strange, unique, weird and often bizarre times when the world changed forever in an instant. Are dogs truly a man's best friend? In this episode, we go back to the early 1950's and look at how a former president's four-legged friend was responsible for one of the most important episodes in communications history.
Media Moments: Richard Nixon & his dog Checkers
Here at All Good Tales, we hold a course which throws powerpoint in the bin and transforms people from robotic presenters to engaging storytellers. When you adopt this approach, you keep your audience hooked. Here are three sure ways that you can make sure you don't lose your audience during your next presentation.
Struggle with presenting? 3 ways to keep your audience hooked
All Good Tales is a storytelling agency with a difference. We work with clients to find their magic slice, and create dynamic story driven experiences that resonate with their audiences. We're looking for a PR person with at least 3 years experience to join our diverse team on a contract basis. If you're driven, motivated and creative this is the position for you.
We're hiring an experienced PR Person on a short term contract
From All Good Tales, it's Media Moments–a show about those strange, unique, weird and often bizarre times when the world changed forever in an instant. This week we look at the devastating impact of live TV, and how one Irish politician's prime-time interview changed the course of history. It's the story about that night in 1999 when EU Commissioner Pádraig Flynn went on the Late Late Show.
Media Moments: Pádraig Flynn and The Late Late Show
It's official, we're back! After the success of our radio column Breakthrough Media Moments that Shaped the World on Newstalk FM last year, we're re-launching with a bigger and better weekly podcast series.
Media Moments: Miracle on the Hudson
Air Iceland Connect is a regional airline which helps native Iceland residents get to and from different parts of the country. As they are only a small charter flight, Air Iceland Connect do not offer flashy in-flight entertainment systems. Instead, they encourage their customers to share their stories through the medium of good old-fashioned journal entries.
Passionate about stories: Air Iceland Connect
Transforming your news hook from idea to newsworthy story can often be a tricky manoeuvre. Here at All Good Tales we've worked with a number of companies creating great newsworthy stories from initial ideas. To help you along in the process we've put together a number of tips for how to find the story behind your news hook.
How to find the story behind your news hook
It takes a lot to run a business. Loyal employees, a solid business plan, reliable IT systems, you name it. However, the one aspect of building a memorable brand which is often ignored by CEOs is brand communications and PR.
Why communications shouldn't be last on your list
Here at All Good Tales, we're big believers in the power of storytelling for all businesses. Whether you're an insurance firm or a construction company storytelling can help your business and communication improve. We've put together a list of ways storytelling works for any and all businesses.
Not just for creatives - how storytelling can work for any business
In our Brand Story Hero series, we shine a regular spotlight on different brands that we think tell their story well. Here we take a look at Trakke, a company who sell bags and accessories for all adventurers.
Brand Story Hero - Trakke
We here at All Good Tales are particularly keen about using storytelling as a weapon for business. But behind each good story is an even better storyteller. So in this bi-weekly series, we chat with a different storyteller about their work and how telling stories helps them. Next up is Fiona Saluk, Business and Project Coordinator with Fairtrade Ireland.
Meet The Storyteller: Fiona Saluk - Fairtrade Ireland
Passionate about stories yes. But when you bring animals into it, that's a whole other story! That is why we felt The Dodo, a digital media brand for animal people was the perfect fit for our Passionate about Stories series.
Passionate about stories: The Dodo
How can your brand go from telling your story, to actually connecting and engaging with your audience? We've put together our top four storytelling strategies to help boost your brand.
4 storytelling strategies to build your brand
Stories have been told throughout the world as ways for people and communities to communicate. Words of warning, morals, lessons and most importantly entertainment have been spread through the art of storytelling.
Storytelling traditions across the world: Japan
Micro-businesses or Micro-enterprises are businesses which employ nine or fewer employees and have a balance sheet or turnover of less than €2 million. Technical as it sounds, you are most likely very familiar with these micro-businesses. Think of your local newsagents or mechanics, these are both micro-businesses.
How storytelling can help your: Micro-enterprise
In the age of competitive business, with new names cropping up daily across different sectors, it's more important than ever to establish a strong identity for your brand. To take a better look at some of the best ways you can make your brand come alive, we've taken a look at two successful brands and what they do well.
Breathe life into your brand
In case you haven't caught on yet – we love a good story. Writing an engaging story, whether it be a press release, a blog or even a quote, can seem like a daunting task. Here's the not-so-secret formula for storytelling.
The not-so-secret formula for a good story
Guinness, not only the home of the black stuff but also of storytelling. Guinness have made their mark on brand storytelling by crafting their own brand story perfectly. They have become a company synonymous with telling stories, through their advertising, branding and their storehouse attraction in Dublin.
Passionate about stories: Guinness Storehouse
We all know the phrase a picture says a thousand words. If you want your brand and your blog content to succeed relevant visuals are they're essential. Here at All Good Tales, we understand that visual storytelling is the way forward and can sometimes better than the traditional blog.
A picture says a thousand words - why visual storytelling is the way forward
Storytelling is our bread and butter. It's what we get up every morning for, spend our days doing and our nights dreaming of. This month we looked into three Irish brands who's stories and passion really stand out.
3 brand stories we're loving this month
Storytelling can be a tricky skill to master. To help your audience to engage with your story you can introduce characters they can relate to. We've put together the characters you should add into your next story to help better engage with your audience.
Meet the characters you should include in your next story
In our Brand Story Hero series, we shine a regular spotlight on different brands we think tell their story well. Here we take a look at Field Notes, a cult stationary brand.
Brand Story Hero–Field Notes
Storytelling is a universal tool. It can be used by anyone for nearly anything. Whether you're trying to convert a lead; pitch your business to investors; or simply giving a presentation to your colleagues. Storytelling has become a well-used art within businesses all over the world and its popularity can be seen in the memorable output said companies. But how can brand storytelling help your startup?
How storytelling can help your: Startup
Storytelling and sport, a match made in heaven. But where does a bank come into it? Over the past four years, AIB has been continually knocking the ball out of the park with their sponsorship of the GAA. Here we look at how they use storytelling as part of their approach and how this tactic has been successful.
Passionate about stories: AIB
How long do I have? How many slides should I make? Should I give handouts? How much time do I allocate for questions? How will I get my message across? Here at All Good Tales we know what makes a good presentation. We've helped upskill employees in some of Ireland's biggest companies and show them that an engaging presentation doesn't have to be hard work.
How to knock your next presentation out of the park
Since people started communicating, there have been stories. Tales of heroic deeds, fierce battles and morals sorely learned. They are a vehicle for teaching and entertainment.
Storytelling traditions across the world: Sicily
SEO, or Search Engine Optimisation, has become quite the desirable skill in recent years for many brand storytellers. But how exactly does engaging in SEO help get your brand's story out there and into the eyes of your target audience?
How SEO Can Help Share Your Stories
A blog is one of the most basic forms of external communications your business can engage in and can be a useful resource in more ways than one.
Why your SME needs a blog
2nd August 2018
We here at All Good Tales are particularly keen about using storytelling as a weapon for business. But behind each good story is an even better storyteller. This week, we speak with Samantha Kelly, or TweetingGoddess as she's better known as in the social media sphere.
Meet The Storyteller: Samantha Kelly (aka TweetingGoddess)
The RNLI is using stories it to save lives. Through their campaigns, they are telling true stories to help others. They make you stop and listen. They stir emotion and bring you into the story. Through their work, the RNLI are demonstrating the true power of storytelling.
Passionate about stories: RNLI
Do you find people are nodding off during your presentations? Our colleagues tend to abuse our senses by delivering presentations full of statistics, figures and facts with slides that could boggle anyone's mind. For those of you still struggling with your own presentations or sitting through your colleagues, we've put together some handy guidelines to improve boring presentations.
Are your colleagues presentations boring you to tears?
Storytelling connects people. A good story has the ability to connect you to your audience and form a lasting relationship. Storytelling can help you get the most out of your website and get the relationship with your audience off to the best start. To help, we've put together a few tips for how you can enhance storytelling on your website.
How to enhance storytelling on your website
When we tell a story we invoke emotion. Receptors in our brain react to the words we are listening to or reading and our brains either compel us to the story or warn us against it. Here at All Good Tales, we know what makes a great story. Through first-hand experience, we've witnessed and told powerful stories. We want to share with you how to induce emotion and make your audience respond to your stories.
The science behind storytelling
Design Thinking is a design methodology that provides a solution-based approach to solving problems. It is about taking a disciplined, objective and methodical approach to solving a design problem: clearly defining the challenge, creating multiple solutions, picking the best and executing. It also puts the audience at the heart of the problem and the process. For storytelling, this is key.
How Design Thinking can help tell your brand story
We here at All Good Tales are particularly keen about using storytelling as a weapon for business. But behind each good story is an even better storyteller. So in this bi-weekly series, we chat with a different storyteller about their work and how telling stories helps them. Next up is Darragh Doyle, Head of Community with Food Cloud and custodian of the popular @Ireland Twitter account.
Meet The Storyteller: Darragh Doyle
Taking storytelling to heart can help you improve not only your brand story but also the stories you tell. We spoke to Kevin O'Brien, Digital Marketing Executive with the team at GS1 Ireland, who shared how they took these learnings on board and have put them into action. The team have implemented new business initiatives and are using storytelling to their advantage and really taken the concept of the Magic Slice to heart.
Passionate about stories: GS1
In our Brand Story Hero series, we shine a regular spotlight on different brands we think tell their story well. Here we take a look at Joe Wicks, an internet chef sensation.
Brand Story Hero: Lean in 15
Once upon a time, in lands all over the world, people entertained themselves. Not by playing on their smartphone, watching TV or reading books but by storytelling.
Storytelling traditions across the world: Lebanon
Tell great stories in Dublin. Learn how the Dublin Convention Bureau are encouraging people to come to Dublin, one story at a time. Dublin Convention Bureau are a branch of Failte Ireland which works to encourage conferences and event planners to come to Dublin and hold their events in our country's capital.
Passionate about stories: Dublin Convention Bureau
Storytelling is a tool we use to help businesses with their clients, but what if it can help with your employees too? Here at All Good Tales we can how storytelling is just as important in regards to your team. The very basis of storytelling is telling a client about who you are as a company and what can you do. So how can this improve your team?
Why HR managers should embrace storytelling
Storytelling is ingrained in our culture from the day we are born. Some are read in books, others are we hear from our parents/teachers/friends/siblings. It's something that is so familiar to us, yet we neglect it in our everyday lives. We, as professionals, never think to tell stories to help communicate information to one another. We instead try to bamboozle one another with senseless data, disorganised tables and mundane slideshows. This is simply ludicrous!
The Storyteller's Toolbox for HR/PR/Marketing Managers
Telling your story to a prospect can be a tasking challenge, especially when you're in the middle of making a sales pitch at that. But if you can maintain an appropriate balance of storytelling and silver-tongued sales language, you may find yourself drawing up more contracts than you expected!
How Storytelling Can Boost Your Sales
Marketing is changing. Sales promises and banner ads no longer cut the mustard. Brand storytelling is quickly becoming one of the most effective ways to improve product value. At All Good Tales, we recognise that a good brand story can make your marketing strategy. However, storytelling has uses beyond brand storytelling. Below, find four reasons why storytelling and marketing are a match made in heaven.
Marketing and Storytelling—A match made in heaven
"People hear statistics, but they feel stories" – Brent Dykes, Forbes.com. Conveying information and data is easy. However, to ensure your audience processes and engages with what you're presenting can be difficult. One surefire way that can effectively engage your audience is through data storytelling. There are now a number of tools available to brand storytellers to collect valuable data, so it is now easy to access and examine your own company's data.
5 Simple Rules for Data Storytelling
You're standing in front of a group of strangers with 45 slides behind you. You have 15 minutes to get your point across, but already you can feel your throat closing up and you're beginning to questioning whether or not you'll make it through in one piece. We here at All Good Tales believe storytelling can make even the most daunting of speeches, more relaxed and easier to manage, and here's why.
How storytelling can boost your confidence in work
In our Brand Story Hero series, we shine a regular spotlight on different brands that we think tell their story well. Here we take a look at Lil Portie Caribbean Kitchen, a pop-up restaurant based in Dublin.
Brand Story Hero: Lil Portie Caribbean Kitchen
When working in public relations there seems to be a lot of pressure to issue press releases, most of the time press releases are issued on requests from other departments. Things like events, new products, and awards, may all be very important within your organisation, but will the media care? Here's where stories come in.
Why your press release needs to tell a story
Welcome to the next instalment of our 'Where in the World' series. Yesterday we sent out another batch of our Storyteller's Manifesto to destinations around the world. With more copies on their way we thought it would be a person opportunity to catch up with where our manifesto is off to.
Where in the world is our Storyteller's Manifesto?
We here at All Good Tales are particularly keen about using storytelling as a weapon for business and can spot a good story from a mile away. But behind each good story is an even better storyteller. So in this bi-weekly series, we chat with a different storyteller about their work and how telling stories helps them do what they do best. Next up is the hosts of the hilarious Headstuff podcast series 'Juvenalia': Alan Maguire, Ellen Tannam and Sarah Griff.
Meet The Storyteller: Juvenalia Podcast
Come for the scenery, stay for the story. Learn how Fáilte Ireland's passion for stories fuels the Irish tourism industry. We're discussing how Fáilte Ireland uses storytelling to promote the Irish tourism industry, whether it be through battle-hardy Vikings or talking statues.
Passionate about stories: Failte Ireland
If you are a SaaS brand who have yet to embody their own story...then you're kind of missing out. Your story is worth much more to you than you think and should be utilised in all aspects of your work ethic. But how does one harness the power of storytelling and instil it into their brand ethos? Well we here at All Good Tales know quote a bit about effective Storytelling for Business and can give some good pointers on how to incorporate storytelling into your SaaS brand.
How to incorporate storytelling into your SaaS brand
As brand storytellers, getting your story out there is sometimes the most difficult part of your business plan. With so many different programs and marketing techniques out there, it can be confusing to figure out which one is the best for you.
5 essential buys for brand storytelling
Storytelling is a powerful force. A great storyteller has the ability to alter the emotions of their audience and get them to relate to what they are being told. This connection to our emotions allows stories to help us digest information easier.
Storytelling traditions across the world: Ireland
CMOs are the marketing equivalent of plate spinners. They keep a constant tab on emerging developments, author the brand story, and ensure the overall cohesion of the brand. We've outlined three challenges that CMOs must rise to face during the digital age. Keep these three plates spinning and you should be well on your way to a positive ROI.
3 challenges every CMO must overcome
Storytelling can be scary. Telling a story can be seen as a daunting task. But what if instead of thinking of storytelling as a chore you need to incorporate into your existing PR and marketing activity, but instead put stories at the heart of your organisation and brand? Here are 5 ways to tell great stories on Twitter:
Once upon a tweet - How to tell great stories on Twitter
Keeping your employees engaged and helping them succeed can often be a difficult task. When your employees are encouraged to succeed and do well your organisation can only in turn benefit from their achievements. Here at All Good Tales, we recognise the importance of happy employees. We've put together three helpful tips to help your employees succeed.
3 ways HR managers can help their employees succeed
Within creative industries (such as Public Relations), storytelling becomes an integral part of what we do on a daily basis. It forms the basis of our proposals; the hook for our presentations; even the cliffhanger for our marketing campaigns. So in this bi-weekly series, we chat with a different storyteller about their work and how telling stories helps them do what they do best. First up, is Aoife Clarke, Head of Public Relations at Lidl.
Meet The Storyteller: Aoife Clarke - Head of Public Relations for Lidl
War, exile and yoghurt. This is the story of Danone and how two great wars brought yoghurt to the West. The story of how one family founded a company on the principles of improving local well-being and welfare, and how this company continues to operate on these principles today.
Passionate about Stories: Danone
Storytelling is how you really sell yourself as a brand to potential customers. It's how you get people to not only think about you, but also how you get people to remember you.
5 Storytelling tips for SaaS Brands
In our Brand Story Hero series, we shine a regular spotlight on different brands that we think tell their story well. Here we take a look at Nesta, a global innovation fund.
Brand Story Hero–Nesta
Welcome to the next instalment of our 'Where in the World' series. This is where we catch up on the adventures of our Storyteller's Manifesto as it makes its way around the world. From New Zealand to India and back to Dublin, find out where are manifesto has been off to recently.
We are all storytellers. Here at All Good Tales, we understand the importance of how you tell your story and how it can impact your audience. Storytelling itself is a craft. It cannot be taught, rather it is something that is developed over time with careful skill and technique. We've put together our top five TED Talks to help you to improve your storytelling.
Improve your story telling with these five TED Talks
Stories are engaging. They have the ability to keep an audience hooked, listening intently to your every word. Introducing stories to your speeches allows you to bring life to what you say. This will help keep your audience engaged and help them remember the stats long after you've finished talking. We've put together a handy guide for how you can introduce stories to your speeches and what benefits this can have.
Improve your speeches with storytelling
Stories have been told from time immemorial in all human communities under all kinds of circumstances. Today, stories are a huge part of our societies and culture. Traditionally stories have been handed down through the generations. In this series, we explore the importance of traditional storytelling across various cultures.
Storytelling Traditions Across the World: China
There's no denying that Instagram has become a given for any brand who wishes to reach their audience. With over 800 million monthly active users, it's a necessity that your brand is available and active on the social media platform. However, just posting an occasional photo does not equal success. We've put together three Irish brands who we think are effectively telling their story on insta.
3 Irish brands that tell great stories on Instagram
Developing customer experience is a worthwhile process undertaken and implemented by chief marketing officers (CMO), their marketing team and all other departments across the business. If carried out in the correct way, it can be very effective and have strong advantages for both customers and CMOs. We've put together a few simple steps for CMOs to improve the customer experience. 1234
4 simple ways CMOs can develop customer experience
Earlier this week our CEO Jack Murray sat down with Fora.ie as part fo their weekly questions-and-answer series. In his interview Jack spoke about his experience building his storytelling agency All Good Tales and how deleting his social media apps has been one of the best things he's done this year. Here's what he had to say.
'You have to care deeply about the work you do to do great work' - Our CEO talks to Fora.ie
Welcome to the next instalment of our 'Where in the World' series. As we post out our Storyteller's Manifesto we like to keep you up to date on where it is off to. We are consistantly amazed by the number of requests for the Manifesto and where they come from!
Whether you're a designer, a marketer, or a PR executive, the cultural shift brought with the Big Flat Now is going to have huge ramifications for your profession. To help you navigate your way through this digital age, we've compiled three top PR tips below, each inspired by the fashion industry.
Three PR tips from fashion and the Big Flat Now
Brands that do an exceptionally good job at telling their stories are the stars of our Brand Story Hero series. In this week's instalment, we are featuring Duolingo, the app that revolutionised language learning.
Brand Story Hero - Duolingo
The quick answer is yes. Storytelling in UX has the potential to entice users, make their user journey easier and persuade them to convert. When designing apps UX storytelling can be easily inserted, with storytelling opportunities everywhere. Using the age-old storytelling techniques of anticipation, suspense, and intrigue can engage your audience and keep them coming back for more.
Should you include storytelling in your UX?
The Irish Fairy Door Company are a prime example of storytelling for business. Since its inception, the Company has spent the past five years spreading joy to children all over the world by encouraging them to share their home with their very own 'fairy' housemate. This level of detail behind the company's story shows how storytelling can be such a monumental business tool. But what is the real story behind the magic?
Passionate about stories: The Irish Fairy Door Company
When we think of stories, we often think of pages in a book, or maybe we recall a memory of our parents evoking tales of their youth. These are but samples of traditional storytelling. However, what constitutes visual storytelling? What are the tricks, the techniques, the nuances for composing a good visual story? Here are but a few of the more important rules to remember it comes to creating compelling visual stories for your brand.
5 Simple Rules of Visual Storytelling
When asked about the classic fairytale Cinderella, most of us here at All Good Tales can give a detailed synopsis of the Disney Princess. However, the last time that most of us have actually watched this film has been over a decade ago, so why is it still so fresh in our minds? Here are some reasons why and how you can incorporate storytelling into your professional life, and go from Cinderella to CEO.
4 reasons why storytelling is an effective teaching tool
Everyone remembers a good story. Whether they heard it on the radio, read about it in a newspaper or saw it unfold on live television, good stories have a tendency to stick with us, regardless of the subject matter. It has been one of the most useful skills present to humans since the inception of communication, so don't leave it behind. So why should storytelling be at the top of your up-skilling list this year?
4 reasons why storytelling should be the number one skill to improve
Our the next two months our CEO and founder will be talking about the magic of storytelling as he speaks at a number of events both in Dublin and London. At these events Jack will be sharing how he discovered the true nature of storytelling and the power it has to transform your business through helping gain more attention, loyalty, funding and sales.
Today, we are back with another instalment of our Brand Story Hero series. Here, we put brands that tell their story exceptionally well in the limelight and this week, it's The Body Shop's turn to be the centre of attention. The company was the first in the beauty industry to make fair trade their priority and with that, completely revolutionised the whole sector.
Brand Story Hero - The Body Shop
Storytelling is a universal means of communicating cultural traditions, values and beliefs. It's a tool used to pass on information about history, science, government and politics. Some stories are new; others have been handed down through the generations. Regardless of the origin of stories, storytelling is unique, a dynamic interaction between the storyteller and the audience. Since the earliest of times, people of all cultures have used stories to help them explain a practice, belief or natural phenomenon. In this series, we explore the importance of traditional storytelling across various cultures.
Storytelling Traditions Across the World: Hawaii
More and more consumers are looking for a narrative or story they can invest in and are shying away from the standard marketing techniques of banner ads and sales promises. Here at All Good Tales, we recognise the importance of storytelling and what a brand story can do for your business. We've put together three of the top storytelling trends marketing pros should be on the lookout for when putting together their marketing strategies.
Storytelling trends your marketing team should know
Social media is ever-changing. New social media platforms, like Amazon Spark or Fastory, are always emerging. Social media garners an incredible amount of user traffic—it can't be ignored. If you want to communicate your brand story online, social media storytelling skills are a must. So, without further ado, here are our five tips to promote your brand story on social media.
How to tell your story on social media
In the age of new media, Youtube has become one of the biggest storytelling tools. Big name brands, small companies, celebrities and regular Joe or Josephine Soap are using the platform to create engaging, creative and thought-provoking content. One of the most high-profile users of Youtube is Casey Neistat.
Casey Neistat – Storytelling Master
As part of our Brand Story Hero series, we shine a spotlight on storytelling around a brand we admire. Today we're looking at international online accommodation platform, Airbnb.
Brand Story Hero–Airbnb
Storytelling is an ancient and intimate tradition between the storyteller and their audience. Over time, how we tell a story has evolved but the key elements have remained unchanged. That's not to say we all tell stories the same way. Each culture will tell the same story differently, because each one has its own genres and cultural rules. These cultural rules have led to a host of different traditions and practices beloved around the world. In this series, we explore the importance of traditional storytelling across various cultures.
Storytelling Traditions Across the World: Native American
When a family tradition is passed down through the generations greatness can evolve. This is a story about Sunspel and how they built their luxury clothing empire. Today Sunspel is an authentic English heritage brand that makes exceptional quality, everyday clothing from beautiful fabrics. But it came from humble beginnings.
Passionate about Stories: Sunspel
A brand's image is closely associated with what it says and how it says it. Storytelling helps stop silly mistakes and helps create a narrative, which supports your brand's image. Storytelling is an integral part of your brand's marketing strategy. Here at All Good Tales, we believe in the power of storytelling. To help you take the first steps to building and maintaining your brand's image, we've put together three simple ways you can include storytelling in your brand's marketing strategy.
How to include storytelling in your marketing campaigns
Welcome to the next instalment of our 'Where in the World' series. Here on our blog, we like to keep you up to date on where our Storyteller's Manifesto is off to. Each fortnight we are bowled over by the amount of requests for the Manifesto and where they come from!
Storytelling is one of the most important ways to connect with your customers. Here at All Good Tales, we're passionate about storytelling and the benefits it can have in all areas of your brand. If you're skeptical about how storytelling can influence your digital marketing campaigns we've put together some simple reasons why you need to adopt this technique in your future marketing campaigns.
Why to include storytelling in your digital marketing campaigns
Sales has changed—it is no longer enough to rely on traditional, dry pitches. When pitching your product today, sales teams must ensure clients remember their pitch. Fortunately, there is a pitching technique that covers every base—storytelling.
Should your sales team learn the skill of storytelling?
As part of our Brand Story Hero series, we regularly shine a spotlight on brands we admire and look at how they use storytelling to showcase and shape their business. Today we're looking at Irish tan and beauty company Cocoa Brown.
Brand Story Hero - Cocoa Brown
Stories are there to be told, admired and connected to. Telling the human story behind a brand, no matter how big or small is becoming more crucial for business. It is key to engage with your customers and is, really, the only way forward in this day and age. Here are 5 amazing founding stories from brands we love.
5 Irish businesses with amazing founding stories
Aside from its quality products and discounted prices, Lidl is also notorious for its excellent public relations team who flawlessly maintains the relationship between the company and its consumers. By impeccable use of PR and social media, the Lidl communications team is a perfect example of how to build a positive customer relationship that benefits both the company and its publics.
Why Lidl supermarket is our PR and social media hero
Having a team of dedicated content creators and strategists is quickly becoming the norm for most businesses. Original, creative and engaging online content attracts all kinds of new clientele to your business. It can also drive up your website's daily traffic. Here in All Good Tales, we are expert storytellers and have worked with all kinds of brands to help develop their content. Here are some helpful tips to get yours started.
How to keep content ideas coming
Welcome to the next instalment of our 'Where in the World' series. Here, every two weeks we take a step back to reflect on where our Manifesto has been requested from and where we have sent it. The Storyteller's Manifesto is a simple guide to storytelling. It is full of tips and guidelines to help you begin your journey to discovering your brand's story and how to tell it.
Creativity is the pinnacle of brand storytelling. Behind every good story is a creative storyteller, one who understands the power storytelling can have on their audience. We here at All Good Tales know a thing or two about effective storytelling, something which was taken time and investment over the past couple of years. So here are some ways in which we have invested in creativity that you might find to be useful.
A guide to investing in creativity
Nowadays, online content is a major selling point for new clients. They can easily get a sense of what kind of agency you are after reading a few blog posts or even after watching one of your videos. But how can you make your content stand out from the rest? What sort of edgy tactics can you employ to make your online profile shine and catch the eye of an impressive client?
5 tips for producing outstanding brand content
Great stories get more. More attention, more emotional connection, more funding, more loyalty and more sales. That's our ethos here at All Good Tales, we believe in the power of storytelling. This is embodied in our Storyteller's Manifesto. To celebrate World Storytelling Day, we're telling you the story of our Storyteller's Manifesto.
The story of our Storyteller's Manifesto
Are you an aspiring writer? Do you have a gift for telling stories? We want to hear from you. All Good Tales is a storytelling agency with a difference and we're looking for talented writers to join our diverse. team. We want to know if you have what it takes to become a content creator.
We're hiring writers to work with us
Goodbye to bullet point lead PowerPoint Presentations and hello to storytelling. We have put together some feedback from our latest Story First presentation courses, which allows you to power your presentations
We're doing great work! Feedback from our courses
When great human stories combined with masterful interview style and storytelling—mini masterpieces are made. In the lastest in our Passionate about Stories series we shine a light on Guy Raz and his podcast, How I built this.
Passionate about stories: How I built this—Guy Raz
The most powerful communications tool and a very simple way to convey intention, meaning, information and emotion is through telling a story. For start-ups, this is essential. Yes, you need a business plan, have to work out the legal issues and need to do your market research, but if you haven't got a story, you're not very likely to succeed.
How start-ups should use storytelling
Welcome to the next instalment of our 'Where in the World' series. Here, every two weeks we take a step back to reflect on where our Manifesto has been requested from and where we have sent it.
Storytelling can evoke emotion inside an individual, and as we all should know we, as humans, tend to make most of our decisions based on our emotional mindsets. However, some storytellers often fall into same pitfalls each time they go about writing a piece. Which mistakes you ask? Well, we here at All Good Tales have a passion for telling great stories and we've identified some of the most common mistakes executives make when it comes to brand storytelling.
5 mistakes to avoid to make your content pop!
In our Brand Story Hero series, we showcase brands that in our opinion do a good job at telling their story. This week's star of the show is Wear We Wander, an ethical clothing company.
Brand Story Hero - Wear We Wander
This week the 90th Academy Awards ceremony will take place. The ceremony honours storytellers from all fields including directors, actors, cinematographers and set designers. Here at All Good Tales, we celebrate stories and those to tell them. To mark the Oscars ceremony this weekend we've put together list of Irish storyteller's who have made it big abroad.
Irish storytellers at the Oscars
In the latest in our Passionate about Stories series we look at Humans of New York. Brandon Stanton is an American bestselling author, photographer, and is most recognized for his world renown blog, Humans of New York– or HONY as he likes to call it. He decided to follow his passion for photography and set an initial goal for himself to photograph 10,000 people around New York City. At first, the idea of photographing strangers intimidated Stanton, but with the determination to reach his goal, that fear soon faded.
Passionate about stories: Humans of New York
Regardless of which industry you work in, having the creative know how to adapt to any situation or come up with a creative solution to a problem is an extremely valuable tool to have. Not only can it make your work life easier, but employers will have no choice but view you with a favourable eye. You are now an asset to your company. You're the creative genius who helped solve that troublesome issue we had last week!
An All Good Tales guide to boosting your creativity
23rd February 2018
Welcome to the next installment of our Where in the World series. Every two weeks we will be putting together a post to find out where our Storyteller's Manifesto is off to this week. This series will follow the journey of our manifesto from our offices here in Dublin to destinations worldwide. Over the past two weeks we have had over 40 request for our manifesto from people around the world.
Where in the world is our Storyteller's Manifesto going to?
VR is now being used around the world to to reach and connect with audiences on more personal and unique levels. Today we see VR being used in various places like major film festivals, in the buying/selling of real estate, and even at amusement parks. With VR rapidly on the rise, here are some ways that the world of storytelling is changing in order to ensure that their viewers are getting the best possible experiences when using this new technology.
How Virtual Reality is changing storytelling
Our series Brand Story Heros puts different brands that we think tell their story well in the limelight. In this week's instalment, we take a look at Thrive Farmers, a coffee company that is all about ethical sourcing.
Brand Story Hero - Thrive Farmers
In 2010 Mickey Smith produced the Dark Side of the Lens. This was a film that showcased his refreshingly honest take on the magic of the ocean and his relationship with it. The film represents Mickey's inner voice alongside video of Ireland's heaviest and coldest waves.
Passionate about stories: Dark Side of the Lens
On February 6, 2018, we held our first open storytelling course of the new year in our Story Studio here in Harolds Cross. The course was a new one of ours and focused on how to power your presentations with great stories and get the world to care. We are overwhelmed with the positive response to the course. Here are what some of our attendees said.
How you felt about our Story First Course
As we celebrate all things love related today, Irish brands are no doubt ready to spread the love with some romantic marketing. This is the time of year where brands truly flex their creative muscles by creating compelling stories. Stories that strike an emotional chord within each of us and leave us with a lasting impression of our favourite brands. Here are just a few of our favourite brands who we are absolutely loving this Valentine's Day.
Tuesday February 13 marks the 6 annual World Radio Day. A day to celebrate the unique power of radio to touch lives and bring people together. Here at All Good Tales we are passionate about radio and it's storytelling abilities. We are currently working with Bobby Kerr's Newstalk show Down to Business where we tell the stories of our Brand Story Heroes. You can listen back here or read more about our last two heroes; Dollar Shave Club and Burt's Bees.
Three Storytelling Podcasts to listen to this World Radio Day
Every week we shine a spotlight on different brands that we think tell their story well. This week we take a look at Burt's Bees, an American personal care products company.
Brand Story Hero – Burt's Bees
Every two weeks we will be putting together a post to find out where our Storyteller's Manifesto is off to this week. This series will follow the journey of our manifesto from our offices here in Dublin to destinations worldwide.
Where in the World is our Storyteller's Manifesto going?
In our Brand Story Hero series, we shine a regular spotlight on different brands that we think tell their story well. Here we take a look at Patagonia, the sustainable clothing company.
Brand Story Hero–Patagonia
2018 is anticipated to be the year of full data and technology takeover. But with technologies like AI and Internet of Things (IoT) being bandied around with terms such as martech and ad-tech, it can be hard to remember what the impactful ones will be. Here at All Good Tales we've put together a list of trends CMO's should watch out for in 2018.
Trends CMO's should watch in 2018
Brand authenticity simply means honesty. It is the extent to which consumers believe a brand to be faithful towards itself and them. Today, more and more companies have recognised that tapping into their own unique experiences and using these stories have the capability to create brand authenticity and build trust in your brand, something customers and clients crave. But how do you achieve it?
Why storytelling is the fast track to brand authenticity
Chief Marketing Officers often tend to be some of the most followed people on Twitter. They can be seen promoting their much loved brands as well as engaging with customers and potential leads. But which ones should you add to your following list? Don't worry, here at All Good Tales we have rounded up a bunch of our favourite corporate storytellers who we think are definitely one to follow.
10 influential CMOs you should follow on Twitter
Welcome to the second installment of our 'Where in the world' series. As we approach the end of January we are looking back over the progress of our Storyteller's Manifesto and it has been staggering. While the requests have slowed down since then we remain bowled over by the amount of you who want to read our manifesto and the destinations it travels to around the world.
We're looking for a PR Executive to join our diverse team. If you're driven, motivated and creative this is the position for you. Are you looking for a new challenge full of variety and a wide range of responsibilities? This is a great opportunity for someone to gain experience in a fast-moving and exciting environment.
No matter which industry you work in, there will always be room for creativity. Without the ability to be creative with your work, how will you allow yourself to stand out from the crowd? Creativity is a highly desirable attribute in the workplace and should be encouraged across the office floor. Everybody should be given the freedom to express their creativity, but for some it's a necessity.
5 unique traits of a creative CMO
Michael Dubin grew up in Bryn Mawr, Pennslyvania. After graduating from Emory University, he moved to New York City. In NYC he worked across numerous jobs in marketing and advertising. By night he took classes in accounting, corporate finance and comedy improvisation. In 2011, Dubin met a friend's father-in-law, Mark Levine, at a party. The men struck up a conversation where Levine mentioned to Dubin that he needed to unload a warehouse full of surplus razor blades from a previous failed business venture.
Brand Story Hero – Dollar Shave Club
Welcome to the first instalment of our 'Where in the world' series in 2018. What a start to the year it has been. Over the past two weeks, and over Christmas, we were inundated with requests for our Storyteller's Manifesto.
Where in the world is our Storyteller's Manifesto going this week?
Here at All Good Tales we believe that those with the best stories succeed. To help you in your journey to storytelling success we've put together three of the lessons from our manifesto.
3 lessons from our Storyteller's Manifesto
In the latest instalment of our series we are catching up with our Storyteller's Manifesto to see what destinations it has received over the past few weeks. Over the past two weeks nearly 40 people have requested our Storyteller's Manifesto through our website.
Where in the world is our Storyteller's Manifesto going this week?
Storytelling is one of the most effective forms of communication for any business. It is a skill which when executed correctly can help build your businesses brand, reputation and audience. Many storytelling masters share their advice on various groups in LinkedIn. These groups can help us all with tips on how to achieve storytelling success.
5 LinkedIn Groups for Storytelling Masters
Storytelling is a skill that should be mastered by anyone working in PR and Communications. We've compiled a list of three storytelling must-reads for anyone looking to hone their skills.
3 must-reads to better your storytelling skills
In the latest installment of our weekly series we catch up with our Storyteller's Manifesto and see where it is off to. In the last few weeks we also got a delivery of a brand new batch of The Storyteller's Manifestos. 2000 more little red books are still waiting to be requested.
Whether obvious or not, PR Pros should be keen storytellers. You look for stories, track stories and pitch stories. Why should this skill be mastered in 2018?
Why do PR Pros need to master the art of storytelling in 2018?
If you've been keeping up to date with us, you might have seen a number of posts regarding Brand Story Heroes. But what makes a brand, a Brand Story Hero?
What is a Brand Story Hero?
In the latest instalment of our weekly series we catch up with our Storyteller's Manifesto and see where in the world it is travelling to this week.
3XE was back with a new conference related to Search Marketing. There was a wide range of speakers offering key information about the digital world.
What we learned from 3XE - Search digital marketing conference
Each week we catch up with our Storyteller's Manifesto and see where it is off to. This week over 10 people have requested our Storyteller's Manifesto through our website. We also gave away copies of our manifesto to everyone who joined us at the 3XE Digital event we attended this week.
We shine a regular spotlight on different brands that we think tell their story well. Here we take a look at innocent Drinks, a food and beverage company.
Brand Story Hero–innocent drinks
Each week we send our Storyteller's Manifesto to people around the world. Each week we put together a post detailing where in the world our manifesto got to this week.
Are you planning your marketing and communications strategy for 2018? Are you looking for interesting activities to spark some creativity for you and your colleagues?
Investing in your 2018 strategy? Talk to us about a storytelling session
Joel Bukiewicz is the owner and operator of a Brooklyn workshop that creates world-class knives for the New York area and beyond.
Passionate about stories: Cut Brooklyn, Brooklyn, New York
Are you looking for a fun team-building experience? Maybe you're interested in learning about the craft of storytelling? In April of this year, we opened our 'Story Studio'. It might be just the place to unlock the creative flow of your team.
Why not book our Story Studio?
Where is our Storytellers' Manifesto travelling to this week? This week over 20 people have requested our Storytellers' Manifesto. They join nearly 200 people who have already received their copy. This little red book will again be heading to destinations around the world.
Have you ever wished you could just fix something you already have instead of having to buy something new? Sugru founder Jane Ní Dhulchaointigh thought just that.
Brand Story Hero - Sugru
Are you thinking or appointing a new PR consultancy? What do you need to find out to pick the right agency. Here are the five question that you need answered.
Appointing a new PR consultancy? - 5 Questions you need to ask
The sharpest communicators have a native instinct for their subject. They love their topic so much there is nothing about it they don't want to know. Great storytellers are nerds about their subject.
How to unlock the power of nerd's knowledge
Our CEO and Founder, Jack Murray, tells the tale of how he stumbled upon a gem of a business in the East Village, New York.
Passionate about stories: Casey's Rubber stamps, East Village, New York.
Is there really no such thing as bad publicity? Over the past few weeks, Ryanair has found the answer to that age old question. This afternoon our CEO Jack Murray spoke to Newstalk's High Noon about the ongoing fiasco.
Our CEO Jack Murray talks Ryanair with High Noon
Are you a CMO planning your 2018 marketing campaigns? Here's 5 reasons why you need to put stories at the heart of your strategy
Why CMOs need to put stories at the heart of their 2018 strategy
Have you ever heard of the small town of Cardigan? David Hieatt, along with his wife Clare, set up Hiut Denim. It was a second chance for them and for the people of Cardigan. They wanted to bring manufacturing back home. To use all that skill on their doorstep, and to breathe new life into the town. The story of Hiut Denim was born.
Brand Story Hero – Hiut Denim
Do you struggle to engage with your customer? Are you spending too much money communicating information that they just ignore? Do you want to communicate with them in a way that is rewarding for both of you? It doesn't matter what line of business you are in; the best stories always succeed.
Storytelling for Business - What great stories can do for you
It doesn't matter if you're delivering a speech, announcing new jobs, seeking investors, or launching a new product or service – telling a story is always the best way to connect with your audience. Our Storytelling for Business course is back on September 19th and October 10th, due to popular demand.
Storytelling for Business - The first of our autumn course schedule
Why are we seeing more and more businesses focusing on their story? Simply put, a strong brand story possesses the ability conjure an emotional connection with your audience. It is through this connection then that you can begin to build a relationship with your audience.
3 Brilliant Brands Telling Stories - A Case Study
Going beyond the witty ice-cream names and colourful packaging, the story of Ben & Jerry's is as feel good as the ice-cream flavours themselves. Let's take a look at how the brand melts their customer's hearts.
Brand Story Hero - Ben & Jerry's
Charity: Water is a not for profit organisation which helps to provide safe and clean drinking water to people in developing countries.
Brand Story Hero – Charity: Water
We're looking for a passionate PR person with at least 1-2 years experience. If you've got many more years under your belt and would like to join us – apply.
We're Hiring a PR Executive!
We are holding our very first story session this evening. So what are the story sessions and why are we holding them?
The Story Sessions - What are they?
We're back after lunch learning how to build, scale and grow at Momentum Summit.
How to Build, Scale and Grow at #Momentum
We're at Dublin Chamber's Momentum Summit where this year's talks are all about engagement and standing out with some networking thrown in.
A Stand Out Morning at #Momentum
I've worked in public relations for almost 20 years. There are two things that I know without any doubt. They are that communications has changed utterly, and that great stories are the answers and the currency for success. In an industry often obsessed with the press release – here are my 5 lessons to introduce you to storytelling:
5 lessons in storytelling for PR people
On May 25th we will be opening the doors of our story studio and hosting the first of our story sessions. On the night, our CEO and Founder will be interviewing world-renowned story expert John Yorke, and he will be signing a complimentary copy of his wonderful book on the art of story telling – 'Into the Woods.'
Fancy coming along to one of our story sessions?
Coffee. It seems to go hand-in-hand with the corporate world, but leaving the corporate world to dedicate your life to coffee? Unheard of right? In 2008, Colin Harmon packed in his profession in finance to go from banker to barista and one year later 3fe was born.
Brand Story Hero - 3fe
Another day, another public relations disaster. United Airlines is still shaking from a blistering social-media backlash after a passenger was forcibly dragged off a flight earlier this week. This comes just weeks after the company, whose slogan is "Fly the Friendly Skies", was ridiculed for refusing to allow two teenage girls to board a flight because they were wearing leggings.
3 reasons why the United Airlines saga showcases a new age in social media
All Good Tales is a new agency focused on one thing. Putting great stories at the heart of brands. We have one simple belief: "Great stories get more." We started in September 2016 by the team behind Mediahq.com - Ireland's largest and most dynamic media intelligence company. We're looking for a PR specialist with 1-2 years of experience to join our growing team.
PR Specialist? Join our team
At All Good Tales each story teaches us a little bit more about the craft of how to tell a great story. In the last few weeks we've also received many requests from brands and businesses about how they can place stories at the heart of what they're doing. We have created a new course to share what we've learned, find our more here.
Why we started a brand storytelling course and why you need to attend
St Patrick's Day is a major milestone for our client Ancestry. We wanted to create a story around Irish heritage and the diaspora around the world, while promoting Ancestry's DNA test. We worked with the Late Late Show – Ireland's most-watched weekly TV programme, to create a fascinating and entertaining segment on DNA and family history. We gathered some of Ireland's most familiar faces to find out how Irish they were, and where their DNA reaches.
Client Story - Bringing Ancestry DNA into the homes of the nation
It's no secret that storytelling is big for businesses, so we wanted to showcase, and celebrate the brands that do it best. Up first is General Electric. General Electric are long-standing, global company. Some may argue that because they are a household name, they may not need much marketing or communications activity. However, General Electric never settle, and always push the limits - especially in their communications and brand storytelling.
Brand storytelling heroes - General Electric
We are kicking off a new series for our All Good Tales blog - Sit down with a storyteller. It's no secret that storytelling is big for business, and who better to learn from than talented storytellers themselves. We are starting off strong on this one, travelling all the way to sunny LA to speak to Robert McKee, the storyteller behind 60 Academy Awards and 200 Emmy Awards. He has mentored the likes of Joan Rivers, John Cleese and David Bowie.
Sit down with a storyteller - Hollywood's Robert McKee
Great stories get more…. More money. More funding. More attention. More sales. More loyalty. More emotional reaction. Why?
Why great stories succeed when other communications tools fail
Today is an exciting day. It marks the first broadcast of my new radio column on High Noon – "Breakthrough – media moments that shaped the world." But what's the story behind it? How did it come about?
The story behind our new radio column on George Hook's High Noon
For the last 18 years I've worked in the PR industry and it has become obvious to me that PR has huge problem, well three to be exact." Our CEO Jack Murray on the PR industry's fatal flaws and how to overcome them.
The problem with PR is…
As a small boy, when I was particularly hungry, I would sit at our kitchen table and wolf down my dinner in three or four mouthfuls. I had to eat food – any food - to end that empty feeling in my stomach. Watching me satisfying my hunger my Nan would often say: 'Hunger is great sauce'. Our CEO Jack Murray shares how this anecdote relates to marketing.
Hunger is great sauce
The most successful brands are able to systematically and consistently connect with their customers on an emotional level. Think of brands like Nike, Apple, and Coke. It's not the performance of your products that customers want to hear about most, it's their emotional connection to you that they want you to feed.
Are you telling the right story?
Today marks a new departure. I am launching All Good Tales – a storytelling agency. So why are we starting? And why a storytelling agency?
Why start a new storytelling agency?
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