You must have a company registered within the EU, You must provide the company registration number.
The Regulation set down the rules for registering domain names under the ccTLD "it".
the registration procedures finishes when the domain name data are uploaded in the database of domain names under the ccTLD "it", which is called the Registry of the Assigned Names (RAN). The uploading procedure takes place when the ccTLD ".it" Registry has received all the requested documentation and has checked its functional character.
there is no difference between small and capital letters.
first instance the Rules will therefore remain in effect until 31st December 2004.
The present Rules contain the norms for the assignment of domain names within the ccTLD "it"
Encl.B) and "Reserved Domain Names" (see Encl.C) are an integral part of the present Rules.
the Institute for Informatics and Telematics Director's provision No.1398 of April 7, 2004.
as a probe document and is available for purely didactic- informative purposes.
specifications, and their subsequent updates.
The Registry shall verify that domain names assignment requests conform to the present Rules.
order of arrival, as defined by the Technical Registration Procedures (see Encl.B).
belonging to a European Union (EU) Member State.
provinces and regions as well as with the names of Italian councils under the relevant province.
Names" document (see Enc l.C).
geographic structure, registration with the Registry is obligatory.
Encl.C) is an integral part of the present Rules and is also available on the Registry website.
defined as reserved names can be used by the assignee for a maximum period of one year thereafter.
Already registered domain names corresponding to a gTLD remain assigned to the current assignee.
However no SLD, in whichever way activated, can be given to third parties.
Domain names cannot be booked.
in other positions of the same name tree.
· the correct operation and the accessibility of the DSA in the case of ITU X.500.
anyhow forbidden to forestall and cybersquat domain names.
domain name can be transferred to other parties by the assignee.
c) following judicial sentence of arbitration decision.
months, upon request of the assignee.
organisations for one month from the annulment date.
· violation of the last paragraph in section 7 of the present Rules.
name cannot be reassigned to other individuals or organisations unless and until annulled.
wherewith the use of the domain name on the part of the assignee is inhibited.
the suspension order was issued within, has been extinguished.
confirms the act of suspension or declares that the assignee did not have rights to its use.
soon as he/she requests it.
Whilst awaiting the relevant documentation the Registry may suspend the domain name.
forwarded by the domain name requester.
documentation, compiled in accordance with the relevant instructions.
according to the format provided by the Registry itself.
Arbitration Committee constituted by the Registry.
what stated by the requester in the AR le tter.
non-Italian resident assignees the above deadline is extended up to 30 days.
· -it emerges that the data provided by the requester do not correspond to the truth.
the Registry on its own servers.
assignation to another individual or organisation.
assumed to have been breached.
which, though not accessible to the public, can be obtained on request.
to the assignee notifying that the previously registered domain name has been challenged.
activate a domain name reassignation procedure, as per art.16.
documentation relating to the challenged domain name, upon refund of any expenses incurred.
further way until the dispute has been resolved.
administrative procedure on that domain name is received.
12) the domain name is officially annulled, as per art.11.2.
11 of the present article.
then the Registry removes the assignment of the challenged domain name.
does not lead to its automatic assignment to the party which initiated the dispute.
individual or organisation that makes request for it to the Registry.
and binding the decisions made by the Arbitration Body.
Version 3.9" are part of such list.
arbitrators nominated by the parties.
the other party to nominate an arbitrator from the list of the Arbitration Committee members.
nomination is notified to the parties via e- mail.
arbitrator within 5 working days from the request. The nomination is notified to the parties via email.
the part of the president of the body itself.
The arbitrators shall come to a decision within 90 days of the constitution of the Arbitration Body.
exchange or examine original documentation which cannot be transmitted via e-mail.
take precautionary measures in connection with the domain name and the disputed domain name.
The Registry shall take immediate action to activate those measures.
basis of the present Rules and the Italian ordination norms.
for the Arbitration Body members.
request from one of the parties, decides to the contrary.
The decision made by the Arbitration Body is unappealable.
15.7 Compensation of the arbitration body and expenses.
sustained by the winning party, determining them, if necessary, according to fairness.
exceed half of the maximum forensic fee, which is applicable at the time of the decision.
The administrative procedure is applicable to all domain names registered under the ccTLD "it".
The only possible result of the procedure is the domain name reassignment.
16.3 Procedure, arbitration and appeal to the court of law.
The procedure shall be enforced and administered by special organisations called "Administrators".
purposes of art.16.5, sub-section II.
communication means between administrators and boards, as well as all forms.
administrator from the administration of procedures.
domain name shall be transferred to the claimant.
the domain in bad faith.
for profit, by originating reasons for confusing it with the claimant's trade mark.
other procedures shall be extinguished.
administrators which enforce the procedures.
publish all or part of it.
will lead to the domain name reassignment by the Registry.
the notification mentioned in the first paragraph of the present article.
shall enforce the board's deliberation on the claimant's request.
The cost of the procedure shall at least amount to 400 Euros (plus VAT, where applicable).
professionals firms constituted within the European Union.
· cost of procedure in the event of a single-person board or three- people board.
· that his arbitrators are free to act on their own right also with other administrators.
· the arbitrators' acceptance of being included in the list under point of the present subsection.
the above sub-section are published.
do not conflict with the present Rules.
whenever such reasons are no longer valid.
enclosed documents, as per art. 17.2, sub-section IV, points a) and b).
d) the information supplied in the application is proved to be false.
Under item 14 and following of the Regulation, the dispute procedure is the instrument that a third party can use to inform the assignee that he/she has rights to or interests in the domain name and/or that he/she is damaged by the registration.
Anyone can file a dispute to the Registry concerning the domain names assigned by the Registry and contained in the RNA.
The claimant sends the Registry a registered letter with advice of delivery containing the claimant's details, the disputed domain name, the reasons for dispute, the damage suffered or the rights he/she deems damaged.
The Registry adds the starting date of the dispute and the note "valore contestato/challenged value" to the value contained in the RNA. Within 10 working days, the Registry informs the parties that the procedure has been started along with all the information required. The Registry does not take part in the dispute settlement procedure.
The dispute must be renewed every six months unless a trial, arbitration or reassignment procedure is under way.
The disputed domain name can only be transferred to the initiating party.
By choosing this procedure, the claimant chooses to refer to private judges the settlement of the issues related to the domain name registration and dispute, and recognises their decisions as effective and binding.
To express such a will, one can either sign the arbitration provision at the bottom of the registered letter or a later document.
Arbitrators are chosen from an Arbitration Committee.
The purpose of this procedure is to check who is legally entitled to use or enjoy the domain name and if domain has been registered and maintained in bad faith (item 16.6 and ff. of the Regulation). At the end of the procedure, the domain name can only be reassigned. It is not jurisdictional in nature and as such the parties can make an appeal, even later, to the National Courts or to the Court or arbitrators as provided by art. 15 of the Regulation.
the claimant must fulfil all the requirements for registration of a domain name under the ccTLD "it".
the enforcement provisions issued by the managing bodies, within the limits set forth by the Regulation and approved by the Rules Committee President.
The procedure is run by special organisations, public or private legal persons or firms incorporated in the European Union and called managing bodies, and meeting the requirements set out by the Registry, following evaluations of the Rules Committee. Applications for admission to the administration of procedures shall be submitted to the Registry which shall, upon the Committee s evaluation, make a decision within 20 days from the submission of the applications.
The "managing body" is chosen by the claimant. Costs are to be paid by the claimant. The board can be composed of one or three arbitrators, as decided by the claimant.
If the board decides to reassign the domain name, the Registry shall enforce the decision, unless it is informed, within 15 days from notice of the decision, that an ordinary trial or an arbitration has been filed. Such notice shall be substantiated by sending, over the next ten days, a photocopy of the served copy of the deed used to institute the proceedings.
If the board rejects the appeal, the Registry will remove the note "challenged value" from the domain name.
The list of pending procedures and relevant decisions are published in the Registry's website and in the website of the "managing body" to which the deciding board belongs, unless the board, in exceptional circumstances and through a justified order, decides not to publish part or all of it.


text:
How We Came About?
On September 11th, 2002, the inaugural First Responders Cup Tournament was held to honor those who made the ultimate sacrifice, and to celebrate the heroism of the Arlington Fire and Police who were the first at the Pentagon. All net proceeds raised from the tournament are donated to Pentagon Disaster Relief charities. Each year on the weekend around the anniversary of September 11th, the First Responders Cup Tournament Committee, an IRS designated Disaster Assistance Organization, hosts a Girls Fast Pitch Tournament bringing together the very best teams from those area directly affected by the attacks of September 11th. The purpose of this web site is to communicate information related this tournament. The winning teams from each age division have their team names inscribed on the First Responders Cup, which is then return for display in Fire Station 5, home of the first team of responders to answer the call that day. Arlington County proudly honors the response of their First Responders each September 11th with the playing of this tournament. As the Fire Chief Edward Plaugher said at the inaugural tournament, "What better way to 'celebrate' the response of our First Responders then through a tournament of the very best girls fastpitch teams from those areas directly affected by the events of September 11th."
What Are The Operational Procedures and Policies
The First Responders Cup Tournament is governed by the First Responders Cup Tournament Committee. The Committee adheres and abides by set of Operational Procedures and Policies by which the Tournament is organized, planned and conducted. Contained in these Operational Procedures and Policies are a description of the governance structure and the principles by the Committee donates funds to First Responders Charities. We welcome volunteers to apply to be a member of the First Responders Cup Tournament Committee.
Who Runs the Tournament
The First Responders Tournament Committee is composed of a small group of volunteers who partner with the Arlington County Fire Department and Department of Parks Recreation and Cultural Resources to offer this tournament each year.
Executive Tournament Committee
Tournament Co-Director-- Greg Hudson
Tournament Co-Director -- Richard Roberts
Tournament Co-Director -- Jack Belcher
The First Responders Cup Tournament is recognized by the Internal Revenue Service as a non-profit charitable organization. It was formed in the summer of 2002 to raise funds for those affected by the events of September 11, 2001. It is recognized by the Internal Revenue Service as an 501 (c) (3) charitable organization. On May 11, 2012, the IRS reviewed the organization's work and subsequently authorized its renewal as a charitable organization. Id number: 05-0528494.
The First Responders Cup Tournament is recognized by the Virginia State Corporation Commission as an exempt non-stock corporation effective April 20, 2012.
How Do You Distribute the Funds Raised?
To date we have been fortunate to raise over $45,000. As a result of the 2010 Tournament we were able to make donations of five thousand dollars to the Arlington County Fire Department's Fraternal Association to create a 9/11 Memorial containing artifacts of the Pentagon and the World Trade Center and a contribution to a charity supporting the families of the Third Army's Old Guard. While we experienced our first cancellation in 2011, we still plan to donat as much money as we can this year. (All net proceeds after we pay for the balls, umpires, field crews, and signage is donated to Charitable First Responders Related organizations, in particular we have donated these funds to:
--Arlington Chapter of the American Red Cross
--Arlington Corps of the Salvation Army
--The Firemen's Association
--The Navy Marine Corps Relief Fund
--The Old Guard Ladies Association
--The Arlington County 9/11 Memorial Fund
--The Visiting Nurses Association of Greater New Orleans
--The Women's Center
--The Fisher House
--The Old Guard Family Assistance Program
Why Is This So Special A Tournament
The Tournament begins each year with the assembly of teams at the break of dawn. At dawn, the Old Guard ( 3rd Army Colonials or as they are known Pershing's Finest in honor of World War General, John Pershing. The Old Guard staffs the Tomb of the Unknown Soldier twenty four hours a day, seven days a week, three hundred and sixty five days a year regardless of weather. They are also the ceremonial guard for all burials at Arlington National Cemetery and all Presidential events. Most recently they have led the funeral processions for Presidents Reagan and Ford) strikes up their rendition of 'Yankee Doodle Dandy' and begins the parade of teams onto the field as pictured below. The teams immediately following the Old Guard, are the returning tournament champions from the past year's tournament. Followed in alphabetical order by age group are all participants. Once assembled around the infield, the Old Guard plays the National Anthem and Nationally renowned individuals will briefly speak to the significance of the day. Upon conclusion of the ceremonies, the Old Guard will lead the teams off the field to begin their days of competition.
Where Do You Play the Games?
Tournament play is at Barcroft Sports Complex (4100 South Four Mile Run) and the Jennie Dean Field Complex at 2800 South Four Mile Road in Arlington, Virginia. The Barcroft Complex has (4) four softball fields, indoor rest rooms, a concession stand, and ample free parking. The Jennie Dean fields consist of two excellent tournament quality fields with similar rest room facilities and other amenities. View a Graphic of the CUP Tournament Play Locations.
What is the fee to Play ?
The Fee last year was $475 per team. While we have not finalized the fees for this year as yet we hope to keep the fee the same.
When Can I Register My Team to Play?
We will have a formal registration announcement out shortly, but for now we encourage all interested teams to indicate their interest in playing as soon as possible through an email to FRCtournament@gmail.com or better yet just register on-line and hold a spot for next year's tournament.
Tournament Testimonials
A letter from 2010Tournament Participant
I want to take a moment before we all get back to our hectic work weeks to thank you and your organization for a great weekend. Our players and parents were impressed with the tournament and had a great time. Even though the weather did not cooperate, we enjoyed ourselves so much!
Of course, we were deeply honored to have our team win the Frank Bradley Sportsmanship Award. That meant so much to the girls and to us. We were also deeply honored and moved by the opening ceremonies on Saturday. Honored that we could participate; moved as we remembered and paid tribute to the men and women who sacrifice for us with their time and, sometimes, their lives. And, of course, many of us relived those horrific moments 9 years ago and felt the same emotions we did then.
We hope you will allow us to return next year! Again, thanks to you and all of your staff who did such a fabulous job. You are a classy group!
Jan and Jim Greenhawk
Maryland Magic 12 U
Newspaper Notes from the previous tournaments.
There is a wonderful article about the passion that has been shown by the teams in the tournament, we invite you to you review this newspaper article from the Woodstock News on September 20, 2006 on why this tournament means so much to one team, Hudson Valley Express, from the State of New York.
by Janie Rosman
Every year on the anniversary of the Sept. 11 attacks, a local girls fast-pitch softball team travels to Arlington County, Va., for an emotional tribute.
Arlington Fire Station 5 and Arlington police were first to arrive when American Airlines Flight 77 crashed into the Pentagon. The First Responders Cup Tournament (www.eteamz.com/firstresponderscup) was founded to honor those who lost their lives and to celebrate the first responders - fire, police, and military - who continue their brave work. It was the brainchild of Jack Belcher, chief information officer for Arlington County.
"The tournament brings together the finest girls fast-pitch teams from Arlington, Va., New York City, N.Y., and Somerset County, Pa., all of which were directly affected by the events of Sept. 11," said George Barusso, administrative officer for Arlington County's Department of Technology Services and program director for the First Responders Cup.
The Hudson Valley Express fast-pitch softball team (http://hudsonvalleyexpress.com) was invited to that first tournament in September 2002 and has been participating ever since.
"The way it started is we - Express - held a benefit tournament in October 2001 for the family of a fallen fireman," says the organization's president, Brealand Edwards. "The proceeds went to his widow and two children, and the following year Express was invited to the tournament in Arlington."
Neil DeMaio of Highland, head coach of the 14U (age 14 and up) team, believes the organization's reputation prompted the First Responders' invitation to the initial fundraiser. Team members live in Ulster, Dutchess, Putnam and Westchester counties, and many were personally touched by the tragedies.
"Express stands alone in its efforts to focus on the three C's - competitiveness, commitment, and consistency," DeMaio said. "They are a dedicated group of girls who will travel up to two or three hours to attend practice sessions."
"The organization was formed in 1991 to give girls who display ability a chance to play a higher level of competitive softball than would be available to them locally," he added. The divisions are grouped according to ages - 12U, 14U, 16U and 18U. Winning teams from the 14U and 16U divisions have their team names inscribed on the First Responders Cup, which is displayed in Arlington Fire Station 5.
Edward Plaugher, former Arlington County fire chief, said at the inaugural 2002 tournament, "What better way to celebrate the heroic actions of September 11 than to have a competitive softball tournament among the young who have to bear the memory."
Added Barusso, "We wanted to make sure we had the right touches for this important 9/11 ceremony."
Speakers during the tournament's opening ceremonies in past years included the late Supreme Court Chief Justice William Rehnquist, Michael Mason, former deputy director of the FBI's local field office, and Sherri Burlingame, wife of the late Charles Burlingame, pilot of American Airlines flight 77.
Last year's ceremonial procession was led by the Third Army's Old Guard, which serves Arlington Cemetery and all presidential functions. Participating teams are asked to bring banners and flags to carry during the opening parade.
"My experience at the tournament was an emotional one since my father, James, is fireman at FDNY Ladder 54, and we lost a dear cousin, Daniel Harlin of Ladder 2, on September 11," said Rebecca Roell of Carmel, a member of the Express 14U team. "There's a parade before the games start called the Parade of Athletes. I was able to honor Danny that day, carrying his picture with me."
"The competition was great," Roell added. "We didn't win this year but we will win next year! Express...You know!"
A BANNER DAY
After 9/11 the DeMaios - Neil and his wife Roberta, treasurer/business manager for Express - bought two flags. One had the names of the firefighters, police, Pentagon officials, office workers and service people who died, the other was a flag of honor that bore the names of everyone else who died that day.
Each year the flags are brought to the tournament and team members carry them into the park during the opening ceremony. Said Roberta DeMaio, "As we were leaving we spoke with the director. He knows how passionate we are about this and asked if we could take one banner to the firehouse of Ed Gruetzner, a friend of ours from Thornwood."
Gruetzner is a retired fireman from Firehouse 75 Engine, 33 Truck in the Bronx and lost many friends that day.
Barusso says he and Belcher have long been involved with the girls' fast-pitch softball league. He also noted how the girls, all between the ages of 12 and 16, discussed 9/11 and what it meant to them and their communities throughout the tournament instead of talking about the things teenage girls might ordinarily discuss.
Barusso said that in fast-pitch softball the ball is thrown underhand, with the batter 43 feet from the pitcher. The ball can travel at a speed of 65 mph. Major league players stand 60 feet (and six inches) from the pitcher, thus the speed is relatively the same.
Gruetzner's daughter, Amanda, participated in the first Express team that traveled to Arlington in 2002. Although she no longer plays, Gruetzner stayed on as hitting coach. "This is a wonderful way to remember," she said. "It's not about who wins who loses, it's more about remembering."
Added Roberta DeMaio, "When they heard one team member's dad, Nick Ciuffi, was a homicide detective in the New York City police department, they gave us a second banner for him (Ciuffi) to hang in his precinct."
The team members and coaches signed both banners to show their appreciation for the FDNY and NYPD, and Ciuffi was moved to tears.
The tournament committee is an IRS-designated disaster assistance and independent non-profit 509(a) (1) organization. All net proceeds raised from the tournament are donated to Pentagon disaster relief charities, however last year proceeds were donated to victims of Hurricane Katrina.

redpajama_set_name: RedPajamaCommonCrawl


text:
Futur et médias
CMF Trends
CMF Trends' Five Most-Read Articles of 2019
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New Players Topple Walls between Web and TV
Catalina Briceño
What you should know about Google as a cable operator, Hulu's move to original programming, the Huffington Post's web streaming, and Amazon as a content creator
Debates about television's future often highlight two very polarized views: The "death of television" versus numbers that show that number of hours spent in front of the TV are still dominating although TV transmission modes are shifting to enable TV viewing on connected devices.
The truth, it seems, may be more complex than just "TV death vs.TV alive". As Kevin Reilly, president of Entertainment for Fox Broadcasting, puts it:
"The future isn't either traditional (TV) or digital (internet); it's a feedback loop between the two."
With that in mind, we'll examine four recent stories from the perspective of the "new players" in content production and distribution. We'll also try to show the potential role these groups may play in revamping the television model.
Google enters cable business with new Google Fiber service
Web giant Google said July 26 that it's moving into television and internet distribution with Google Fiber. It will be available first to Kansas City then expanded to other US cities. A 1 Gbps package – 50 times faster than the average high-speed connection in the US – is being offered for $70 a month. A $300 installation fee is waived for subscribers signing up for one year or more.
The main competition is much less attractive. Verizon's fastest speed is 305 Mbps and costs $200 a month. Xfinity, with the same bandwidth speed as Verizon, charges $300. And Comcast's best is 20 Mbps at $70 a month – the same price as Google except one-fiftieth the speed.
A television/internet combo package is also available from Google for $120 a month. TV subscribers receive a free Nexus 7 tablet as a remote along with 2 TB of PVR storage. (Television stations will also be available on iPads and Android tablets via the Google Fiber TV application.)
For households that can't afford internet service at standard rates Google is offering free internet to subscribers "en route" to fiber-optics. Download and upload speeds, though, are just 5 Mbps and 1 Mbps respectively. Also, the $300 installation fee still applies. It can be paid back on a monthly basis. Google Fiber also offers free access for schools, community centres, government buildings, and libraries that request it.
Why it matters: Google has massive financial resources (according to its CFO Patrick Pichette, who spoke recently at C2MTL, the company has liquidity reserves of some US$25 billion). That means, after gaining a significant presence across the US, it will most certainly change cable market competition practices, especially with ultra-high-speed bandwidth at the price of regular speed service.
Also, Google's free internet initiative for low-income households may allow it, over the medium to long term, to "connect" the entire US – and perhaps other territories along with it (Canada?). That could bring its many services into homes that until now have had no internet.
Another factor is YouTube's recent announcement that it's investing another $200 million to promote its own original content channels. That would give Google major advantages with a unified technological infrastructure, considerable financial means and proprietary content.
Previous article2012 TRENDS: Connected TV: evolution, not revolution
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Renowned for her outstanding communication and engagement skills, for the past 20 years, Catalina Briceño has helped companies in the media and cultural sectors develop and deploy digital transformation, innovation, and diversification initiatives. Among her main accomplishments, she contributed to the growth and the international success for Têtes à claques (Salambo Productions) and founded and managed the Canada Media Fund's Industry & Market Trends department (2010-2018). As a visiting professor at UQAM's École des médias, she today shares her passion for industry and market trends and forward thinking on the future of television and media with her students and industry colleagues.
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One of Argentina's 30,000 "disappeared," Alicia Partnoy was abducted from her home by secret police and taken to a concentration camp where she was tortured, and where most of the other prisoners were killed. Her writings were smuggled out of prison and published anonymously in human rights journals. The Little School is Alicia Partnoy's memoir of her disappearance and imprisonment in Argentina in the 1970s. Told in a series of tales that resound in memory like parables, The Little School is proof of the resilience of the human spirit and the healing powers of art.
This second edition features a revised introduction by the author and a preface by Julia Alvarez.


It has been a week since the annual Gilbane Boston 2007 Conference closed and I am still searching for the most important message that came out of Enterprise Search and Semantic Web Technology sessions. There were so many interesting case studies that I'll begin with a search function that illustrates one major enterprise search requirement – aggregation.
Here is a brief take on what came out of just the first two of seven sessions.
In each of these cases, content from numerous sources was aggregated through the crawling and indexing algorithms of a particular search engine pointed at a bounded and defined corpus of content, with or without associated metadata to solve a particular business problem. In each case, there were surrounding technologies, human architected design elements, and interfaces to present the search interface and results for a predefined audience. This is what we can expect from search in the coming months and years, deployments to meet specialized enterprise needs, an evolving array of features and tools to leverage search results, and a rapid scaling of capabilities to match the explosion of enterprise content that we all need to find and manipulate to do our jobs.
Next week, I will reconstruct more themes and messages from the conference.


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Blogs | Dubai City Guides
Dubai culture and lifestyle: what to expect
Modern Dubai is a multicultural and diverse city, that has developed rapidly since its origins as a fishing and trading port in the early 1900s.
By the 1930s, Dubai's popularity was growing, with immigrants making up around one-quarter of the population. The city's growth really took off when oil was discovered in the 1960s.
Over the past 50 years, Dubai has undergone unprecedented change, and large amounts of money have been invested into infrastructure and development. The city is now working towards achieving its 2021 Dubai Plan1, which focuses on six key areas: its people, society, experience, place, economy and government – to make Dubai the best city it can be.
Dubai's cultural melting pot
Today's Dubai is a fusion of more than 200 nationalities – with Emiratis making up only around 10% of the population of 9.5 million. Individuals pay no income, property or capital gains tax, which makes it an attractive financial proposition for many expats.
Dubai's subtropical climate makes for great weather, but for many newly arrived expats, the summer can be a real shock. The hottest months are between June and September, when temperatures average 45C. A cooler 24-25C is usual in January and February.
British expatriate Jennifer Bell, 32, says: "When I arrived here, I was surprised by how open the country was. It felt like a home away from home. When it comes to socialising, such as experiencing the local nightlife, there is little difference to Europe.
"It's an extremely safe place, with a zero-tolerance approach to bad behavior and crime. As long as you stay respectful to the city and its modern, Middle Eastern traditions, this is one of the best places to live."
Discover Dubai's culture
Canadian Anna Stevens, 34, has lived in the UAE on and off for more than 20 years. She says: "The culture today has a deep respect for religion, time with family, and intangible heritage like poetry, storytelling and falconry; it can be tricky to navigate on your own. At the Sheikh Mohammed Centre for Cultural Understanding2 in Dubai you can learn about local customs at special events. Modest dress and a few words in Arabic open a lot of doors and make it easier for others to approach you."
Newcomers should be considerate of the country's traditions. Avoid wearing revealing clothes in public and any public displays of affection. It's particularly important to be respectful on national and religious holidays such as Eid, Commemoration Day and Ramadan; this includes dressing modestly and being mindful of your behaviour.
Convenience and practical issues
British expatriate James Langton, 55, says: "As a Western expat, everything seems to exist for your convenience, from fast food deliveries to someone packing your groceries at the supermarket, and even pumping petrol.
"However, if you have legal problems – consumer rights issues or tenancy disputes – there may seem to be very little redress."
The court system operates in Arabic, which sometimes makes it difficult for expatriates to navigate. Understanding the laws – most of which are in Arabic – and finding a good lawyer and/or translator is essential for those involved in a court case.
James also suggests that expats making the move to Dubai sit down and work out what their living costs are likely to be in relation to their salary: "It's easy to spend all your earnings. The country has become more expensive recently, and lots of companies have cut back heavily on things like housing and education allowances."
A fit and healthy lifestyle
There's a growing emphasis on health and fitness in Dubai, and it is a great place to get and stay fit. Most apartment blocks and compounds popular with expatriates have gyms and swimming pools exclusively for residents. One of the goals of 'Dubai 2021' is to offer a "diverse set of cultural and recreational options" including beaches, green spaces, and sporting facilities.
Working Week
The working week in Dubai runs from Sunday to Thursday, so Friday is the first day of your weekend – though some professions, such as banking or trading, adjust this to align with international markets.
A welcoming culture
As its population grows, along with its aim to improve the health and wellbeing of its residents, Dubai is seen as the top city in which to live in the Middle East3 and North Africa. Expats need to be aware of Dubai's cultural and religious norms – and an increasing cost of living – but they will be rewarded with a diverse and welcoming place to live and work.
Discover more about staying healthy in Dubai
The information provided in this article is designed as a guide and reference point to what you might expect in Dubai. Please be sure to check any information with local Dubai authorities to ensure information is valid and timely.
https://www.dubaiplan2021.ae/dubai-plan-2021/
http://www.cultures.ae/
https://www.thenational.ae/world/sunny-melbourne-ranked-best-city-to-live-in-as-dubai-tops-middle-east-again-1.620367
Income & Protection
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We live in a data driven world. And it's surprisingly easy to give away personal data and leave yourself open to potential fraud.
Culture and customs in Hong Kong
Hong Kong is situated east of the Pearl River and is often referred to as the 'Pearl of the Orient' where the east meets the west.
The ultimate Hong Kong sports diary
There's a vibrant sports scene in Hong Kong for participant and spectator alike, from professional events enticing the world's top athletes to those open to beginners and amateurs.


text:
Invisible Influence by Jonah Berger
— SPACER —
[headline style="1" font_font="Raleway" font_color="%23ffffff" align="center" headline_tag="h2"]
Invisible Influence by Jonah Berger
[/headline]
Read the summary below and get the key insights in just 10 minutes!
[headline style="1" font_size="20" font_font="Raleway" font_color="%23ffffff" align="center" headline_tag="h2"]Read the summary below and get the key insights in just 10 minutes![/headline]
[images style="2" image="https%3A%2F%2Fleadx.org%2Fwp-content%2Fuploads%2F2017%2F09%2Finvisible-influence-berger-en-26522_0x200-cb-pdga6cz6uetmft7w1yshg32s99q72qx.jpg" width="130" align="center" top_margin="0" full_width="Y"]
[headline style="1" font_size="24" font_font="Raleway" font_color="%23ff971a" align="left" headline_tag="h2"]Recommendation[/headline]
[text_block style="style_1.png" align="left" font_font="Raleway"]
Jonah Berger, a marketing professor at the University of Pennsylvania's Wharton School of Business, presents a basic primer about the forces of "social influence" and peer pressure. He explains how other people shape your thoughts, purchases and actions. Berger brings the right credentials; on his own and with partners, he has run studies to gauge the influence of social forces. He writes with a clear, straightforward style, packs in a lot of information, and simplifies complex ideas, as if trying to serve both marketing professionals and his marketing students. As in a classroom, he poses rhetorical questions. Berger covers a wide range of influence scenarios, showing great passion for his field. getAbstract recommends his text to marketing students and professors and to marketers as a reminder of how malleable human behavior can be.
[/text_block]
[text_block style="style_1.png" align="left" font_font="Raleway"]
Jonah Berger, a marketing professor at the University of Pennsylvania's Wharton School of Business, presents a basic primer about the forces of "social influence" and peer pressure. He explains how other people shape your thoughts, purchases and actions. Berger brings the right credentials; on his own and with partners, he has run studies to gauge the influence of social forces. He writes with a clear, straightforward style, packs in a lot of information, and simplifies complex ideas, as if trying to serve both marketing professionals and his marketing students. As in a classroom, he poses rhetorical questions. Berger covers a wide range of influence scenarios, showing great passion for his field. getAbstract recommends his text to marketing students and professors and to marketers as a reminder of how malleable human behavior can be.
[/text_block]
In this summary, you will learn
[headline style="1" font_size="24" font_font="Raleway" font_color="%23ff971a" align="left" headline_tag="h2"]In this summary, you will learn[/headline]
What forces exert "social influence" and how they affect you,
Why individuals try to be "optimally distinct,"
How you function as a "social animal," and
What signals your consumer choices send.
[bullet_block large_icon="20.png" width="" alignment="center" font_font="Raleway"]

What forces exert "social influence" and how they affect you,

Why individuals try to be "optimally distinct,"

How you function as a "social animal," and

What signals your consumer choices send.

[/bullet_block]
[headline style="1" font_size="24" font_font="Raleway" font_color="%23ff971a" align="left" headline_tag="h2"]Summary[/headline]
"Social Influence"
Other people constantly shape how you think, behave, dress, drive and manifest your identity through what you choose to purchase. This social influence is the water in which everyone swims, but you may not see it. Most people recognize how social influence affects everybody else, but firmly believe it has no impact on themselves. Social influence leads you to mimic other people and leads others to mimic you. If they want you to like them, people will – consciously or not – imitate your posture, gestures, smiles and tone of voice. Such mimicry – and your desire to copy others or to want them to copy you – drives your purchasing choices. It also affects what becomes popular in society and the scale of its popularity.
"Without our realizing it, others have a huge influence on almost every aspect of life."
People like those who like them. That applies to their facial features, style of dress, and racial or genetic traits. You can use this phenomenon effectively as a negotiation tactic, since negotiators who mimic their opponents are "five times as likely" to get what they want. If your opponent rubs his face, rub yours. If she scratches her neck, do the same. Mimicry "generates rapport" and subtly conveys that you're in the same "tribe," not an adversary. If you both belong to the same tribe, then your counterpart can trust you. In retail sales, "mimicking increased persuasion."
"Where we grow up, and the norms and practices of people around us, shape everything from the language we use to the behaviors we engage in."
"Optimally Distinct"
The actions of other people can guide your behavior and give you a great deal of insight. This information offers details of other people's socioeconomic status, their politics, their education, how they view the world, and much more. It also establishes what you should consider worth imitating. While some people inspire mimicry, others inspire its opposite. If someone you dislike – after sharing a meeting or a bit of conversation – turns out to love your favorite band, you might like that band a little less. If someone you admire loves a purse you dislike, you might reconsider your opinion about that person. This is "divergence" – you move away from such people in thought and action. You don't want to be like them.
"Like an amateur Sherlock Holmes, we try to deduce things about the people around us based on their choices."
If something gets "too popular," you might reject it because too many other people mimic each other in praising or purchasing it. Your movements through this sea of social influence are never sharply defined. You don't want to be precisely like someone else or so reactive that you turn into his or her direct opposite. You – like everyone – hold onto the illusion of independent choice.
"Other people have a subtle and surprising impact on almost everything we do."
You seek to be optimally distinct. That means being sufficiently yourself so your actions don't violate your identity or integrity, but also enough like the peer group you admire to gain its members' acceptance. You send out signals that you hope the people whom you want to read them will interpret correctly. Yet, you want those signals to be so subtle that the people whom you don't want to read them will miss them. The people you're deliberately signaling don't drive your choices, but they do subtly "motivate you to action." For example, if you carry a certain handbag, you want it to communicate a variety of signals about you. The people who make and sell that handbag know that when you carry it, you send signals about their brand.
"The notion that uniqueness is good is pervasive in American culture."
One day in 2010, actress Nicole "Snooki" Polizzi – known for playing an "outlandish," character who wore "trashy" clothes on the reality TV show Jersey Shore – received a free Gucci handbag in the mail. This wasn't unusual. At the height of her fame, marketers sent Polizzi a lot of free merchandise. In this case, however, a Gucci competitor sent the bag. The competitor knew that if large audiences saw her carrying the bag, the perceived value of Gucci bags would drop considerably among the sophisticated buyers Gucci sought, because she was so deliberately inelegant. Her castmate Mike "The Situation" Sorrentino entered a reverse endorsement deal with Abercrombie & Fitch. For reasons like those of Gucci's sneaky rival, it paid him never to wear its clothes.
"Rather than reflecting external considerations, in America, choice is seen as reflecting one's inner preferences, one's personal wants and desires."
"Social Animal"
You and everyone you know are social animals. You may doubt the force of social influence. You may claim you are immune to letting other people shape your opinions and actions. But no one is exempt. Other people shape "almost every aspect of life."
"Group decisions often suffer from something called 'groupthink,' where conformity and the desire for intragroup harmony lead groups to make worse decisions."
Author Jonah Berger gave questionnaires to people who recently bought BMWs. He asked why they chose that car and why other people they knew also bought BMWs. Nearly without exception, the respondents said they bought their BMWs for price, performance, safety or aesthetic reasons. Also without exception, they thought other people bought BMWs due to social influence, since owning one enabled them to upgrade their status. Yet, no one attributed his or her own actions to social influence. One lawyer complained that all the young lawyers he knew bought BMWs. He found the conformity upsetting. When Berger noted that the lawyer also drove a BMW, he said the young lawyers all drive silver BMWs, but he's not like them. His is blue.
"The mere presence of others changes performance. People tend to do better when others are around."
Familiarity Breeds Affection
A psychology professor had three women join his class during a semester. Each woman took notes and looked and acted like the other students. One came to five of the 40 classes, one attended 10 and one sat in on 15. At the end of the term, the professor showed the other students photos of the women and of a fourth woman who'd never attended. He asked the students to grade the women on attractiveness and on if they thought they'd like to be friends with them. Unfailingly, the students had the most favorable impression of the woman who came to class most. They liked her because, consciously or unconsciously, she was the most familiar. Many other experiments validate that "mere exposure creates liking."
"People diverge to avoid being misidentified or communicating undesired identities…tech CEOs wear hoodies rather than suits to avoid looking like, well, a suit."
"Nothing Draws a Crowd Like a Crowd"
Group decisions often yield to "groupthink," which holds sway when the desire to conform and to create "intragroup harmony" takes precedence over individual thought or taste. J.K. Rowling, the famed author of the Harry Potter series, provides an astounding example of the power that mimicry, groupthink and familiarity have to generate liking. Seeking to escape the Harry Potter limelight, she published a novel under a pen name. Its readers gave it positive reviews. After three months, it ranked number 4,709 on Amazon but still had sold only 1,500 hardcover copies. Then, someone leaked the secret that Rowling was its author. In a day, the book leapt to bestseller status. When no one knew she wrote the book, few bought it. As soon as her connection was public, many people bought it – 450 million copies – in part because many other people bought it.
"Technology is never evaluated alone. Design and technology combine to shape consumer perceptions, and the combination is more effective when it makes innovations seem optimally distinct."
Big Brother and Big Sister
Your upbringing has a profound influence. How your peers and the adults around you behaved, what they valued, and how they used language all shaped you. Your experience may have inspired you either to conform to their preferences or to diverge from them. Few aspects of your upbringing shape your consciousness as much as your siblings. Three-quarters of the US's top female soccer players have at least one older sibling. Across sports and worldwide, "top athletes tend to be later-born children." At least until a child's adolescence, his or her older siblings are always bigger and stronger, serving as both inspiration and competition. Younger kids must work harder to beat their siblings than to defeat their young peers.
"We mimic the facial expressions, gestures, actions and even language of the people around us. We smile when others smile, wince when we see others in pain and say 'ya'll' when talking to a friend from Texas."
A firstborn tends to be a family's academic star. Younger siblings can try to mimic an older sibling by also excelling in school. Or they can diverge and choose to thrive in sports. Firstborns tend to hold more conservative views; younger siblings diverge and tend to be more permissive. In general, siblings seldom mimic each other in significant ways. Studies say siblings are "little more alike" than any two people picked at random. This may be because siblings grow up in essentially different "environments." Parents and their parenting change from child to child. The world in which a firstborn grew up may be long gone by the time a younger sibling comes along. Mimicking might lead younger siblings to imitate the enthusiasms of their older brothers and sisters. Those who do so quickly learn there is little room for them on the same road. It is hard to become "the artsy one, funny one" or "sporty one" if an older sibling already claimed that role. Younger siblings diverge to protect their individuality and their identities.
"We use observable characteristics like how someone dresses, how she talks or what she drives as a clue to more unobservable characteristics, like whether she'd be fun to grab a beer or go to dinner with."
Mimicking: From Impetus to Discouragement
If you're biking next to someone, just his or her presence makes you go faster. If you fall slightly behind someone in a game, that makes you try harder. But if you're behind by a margin that's too wide, either in sports or in trying to conform to reach a certain status, you give up and quit. You'd like to mimic that achievement, but once the gap becomes too forbidding, you no longer care.
The cartoon sailor "Popeye always ate spinach to make himself strong, and this association is believed to have boosted US spinach consumption by a third."
Ask a friend about his or her most valued item – a piece of jewelry, a vehicle or an article of clothing. Ask how many other people own the exact same thing. Invariably, your friend will "underestimate the number," usually by a large factor. This illustrates the lure of distinction. Rich kids grow up with more options. They're used to getting what they want. This enables them to vest heavily in differentiation. They pay no penalty for divergent desires. Working-class kids grow up with fewer options and learn to value "adjusting to those around them." Necessity teaches them to value others' needs and downplay selfish desires. They prefer less differentiation.
Culturally, Americans, in particular, value uniqueness. But uniqueness has no moral aspect. Some cultures, as in East Asia, value "harmony and connectedness" more than uniqueness. Chinese and Koreans find value in conformity. In each case, individual values depend on social context.
You want to be validated, to belong to groups that bolster your identity. When you act like the celebrities that you – and millions of other people – admire, you gain "confidence that you're doing something right." But as you yearn to be validated for conforming, you also yearn to be unique. Even as you follow a herd, you want to be "special." This leads to "moderate similarity." Known brands give their users an "identity-relevant attribute." So wearing something branded tells others about your "social identity and preferences." And you respond favorably to those who echo your identity and preferences. You might imitate others by owning identity-relevant items while also showing your uniqueness with "identity-irrelevant" items. So, you might drive a blue BMW (identity-relevant) while wearing your favorite old, torn-up T-shirt (identity-irrelevant).
"Similarity and Difference"
Striking a balance between similarity and difference is crucial for innovation, especially in marketing. No matter how advanced a new product is, its success or failure will depend on "consumer perception." If it's too much like what already exists, people won't feel the need to buy it. If it's too unlike what's already on the market, consumers will be leery of embracing it. Consider the automobile's early days. Horses were afraid of noisy, smoky early cars, so driving a car on a road filled with horses and horse-drawn conveyances was dangerous. In 1899, an inventor created a car to address this problem. The "Horsey Horseless" had a fake, life-size horse's head attached to its front panel. The head was both a gas tank and a way to avoid scaring horses. This is a clear case of walking the line between similarity and difference.
Another example is the introduction of the TIVO digital DVR, a then-unprecedented machine. Because it was digital, manufacturers could have made the TIVO any shape. It didn't contain any large mechanisms that required making it a certain size. But because marketers intended the TIVO to replace VCRs, its creators did something quite clever: They built the TIVO in the size and shape of a VCR. They chose a recognizable form to make a revolutionary product acceptable.
This is part of a long-standing trend in which "digital actions" mimic their analog predecessors. Steve Jobs did the reverse with the 1998 launch of the iMac. It had a strange new "gumdrop" shape and vivid new colors. While the technology inside was innovative, the shape and colors screamed differentiation. Consumers value technology, like everything else, in context. Function and design join to shape market acceptance. Successful products hit just the right level of optimal distinctness. Like you, they want to be acceptably similar, but different enough to be unique.
[text_block style="style_1.png" align="left" font_font="Raleway"]
"Social Influence"

Other people constantly shape how you think, behave, dress, drive and manifest your identity through what you choose to purchase. This social influence is the water in which everyone swims, but you may not see it. Most people recognize how social influence affects everybody else, but firmly believe it has no impact on themselves. Social influence leads you to mimic other people and leads others to mimic you. If they want you to like them, people will – consciously or not – imitate your posture, gestures, smiles and tone of voice. Such mimicry – and your desire to copy others or to want them to copy you – drives your purchasing choices. It also affects what becomes popular in society and the scale of its popularity.

"Without our realizing it, others have a huge influence on almost every aspect of life."

People like those who like them. That applies to their facial features, style of dress, and racial or genetic traits. You can use this phenomenon effectively as a negotiation tactic, since negotiators who mimic their opponents are "five times as likely" to get what they want. If your opponent rubs his face, rub yours. If she scratches her neck, do the same. Mimicry "generates rapport" and subtly conveys that you're in the same "tribe," not an adversary. If you both belong to the same tribe, then your counterpart can trust you. In retail sales, "mimicking increased persuasion."

"Where we grow up, and the norms and practices of people around us, shape everything from the language we use to the behaviors we engage in."

"Optimally Distinct"

The actions of other people can guide your behavior and give you a great deal of insight. This information offers details of other people's socioeconomic status, their politics, their education, how they view the world, and much more. It also establishes what you should consider worth imitating. While some people inspire mimicry, others inspire its opposite. If someone you dislike – after sharing a meeting or a bit of conversation – turns out to love your favorite band, you might like that band a little less. If someone you admire loves a purse you dislike, you might reconsider your opinion about that person. This is "divergence" – you move away from such people in thought and action. You don't want to be like them.

"Like an amateur Sherlock Holmes, we try to deduce things about the people around us based on their choices."

If something gets "too popular," you might reject it because too many other people mimic each other in praising or purchasing it. Your movements through this sea of social influence are never sharply defined. You don't want to be precisely like someone else or so reactive that you turn into his or her direct opposite. You – like everyone – hold onto the illusion of independent choice.

"Other people have a subtle and surprising impact on almost everything we do."

You seek to be optimally distinct. That means being sufficiently yourself so your actions don't violate your identity or integrity, but also enough like the peer group you admire to gain its members' acceptance. You send out signals that you hope the people whom you want to read them will interpret correctly. Yet, you want those signals to be so subtle that the people whom you don't want to read them will miss them. The people you're deliberately signaling don't drive your choices, but they do subtly "motivate you to action." For example, if you carry a certain handbag, you want it to communicate a variety of signals about you. The people who make and sell that handbag know that when you carry it, you send signals about their brand.

"The notion that uniqueness is good is pervasive in American culture."

One day in 2010, actress Nicole "Snooki" Polizzi – known for playing an "outlandish," character who wore "trashy" clothes on the reality TV show Jersey Shore – received a free Gucci handbag in the mail. This wasn't unusual. At the height of her fame, marketers sent Polizzi a lot of free merchandise. In this case, however, a Gucci competitor sent the bag. The competitor knew that if large audiences saw her carrying the bag, the perceived value of Gucci bags would drop considerably among the sophisticated buyers Gucci sought, because she was so deliberately inelegant. Her castmate Mike "The Situation" Sorrentino entered a reverse endorsement deal with Abercrombie & Fitch. For reasons like those of Gucci's sneaky rival, it paid him never to wear its clothes.

"Rather than reflecting external considerations, in America, choice is seen as reflecting one's inner preferences, one's personal wants and desires."

"Social Animal"

You and everyone you know are social animals. You may doubt the force of social influence. You may claim you are immune to letting other people shape your opinions and actions. But no one is exempt. Other people shape "almost every aspect of life."

"Group decisions often suffer from something called 'groupthink,' where conformity and the desire for intragroup harmony lead groups to make worse decisions."

Author Jonah Berger gave questionnaires to people who recently bought BMWs. He asked why they chose that car and why other people they knew also bought BMWs. Nearly without exception, the respondents said they bought their BMWs for price, performance, safety or aesthetic reasons. Also without exception, they thought other people bought BMWs due to social influence, since owning one enabled them to upgrade their status. Yet, no one attributed his or her own actions to social influence. One lawyer complained that all the young lawyers he knew bought BMWs. He found the conformity upsetting. When Berger noted that the lawyer also drove a BMW, he said the young lawyers all drive silver BMWs, but he's not like them. His is blue.

"The mere presence of others changes performance. People tend to do better when others are around."

Familiarity Breeds Affection

A psychology professor had three women join his class during a semester. Each woman took notes and looked and acted like the other students. One came to five of the 40 classes, one attended 10 and one sat in on 15. At the end of the term, the professor showed the other students photos of the women and of a fourth woman who'd never attended. He asked the students to grade the women on attractiveness and on if they thought they'd like to be friends with them. Unfailingly, the students had the most favorable impression of the woman who came to class most. They liked her because, consciously or unconsciously, she was the most familiar. Many other experiments validate that "mere exposure creates liking."

"People diverge to avoid being misidentified or communicating undesired identities…tech CEOs wear hoodies rather than suits to avoid looking like, well, a suit."

"Nothing Draws a Crowd Like a Crowd"

Group decisions often yield to "groupthink," which holds sway when the desire to conform and to create "intragroup harmony" takes precedence over individual thought or taste. J.K. Rowling, the famed author of the Harry Potter series, provides an astounding example of the power that mimicry, groupthink and familiarity have to generate liking. Seeking to escape the Harry Potter limelight, she published a novel under a pen name. Its readers gave it positive reviews. After three months, it ranked number 4,709 on Amazon but still had sold only 1,500 hardcover copies. Then, someone leaked the secret that Rowling was its author. In a day, the book leapt to bestseller status. When no one knew she wrote the book, few bought it. As soon as her connection was public, many people bought it – 450 million copies – in part because many other people bought it.

"Technology is never evaluated alone. Design and technology combine to shape consumer perceptions, and the combination is more effective when it makes innovations seem optimally distinct."

Big Brother and Big Sister

Your upbringing has a profound influence. How your peers and the adults around you behaved, what they valued, and how they used language all shaped you. Your experience may have inspired you either to conform to their preferences or to diverge from them. Few aspects of your upbringing shape your consciousness as much as your siblings. Three-quarters of the US's top female soccer players have at least one older sibling. Across sports and worldwide, "top athletes tend to be later-born children." At least until a child's adolescence, his or her older siblings are always bigger and stronger, serving as both inspiration and competition. Younger kids must work harder to beat their siblings than to defeat their young peers.

"We mimic the facial expressions, gestures, actions and even language of the people around us. We smile when others smile, wince when we see others in pain and say 'ya'll' when talking to a friend from Texas."

A firstborn tends to be a family's academic star. Younger siblings can try to mimic an older sibling by also excelling in school. Or they can diverge and choose to thrive in sports. Firstborns tend to hold more conservative views; younger siblings diverge and tend to be more permissive. In general, siblings seldom mimic each other in significant ways. Studies say siblings are "little more alike" than any two people picked at random. This may be because siblings grow up in essentially different "environments." Parents and their parenting change from child to child. The world in which a firstborn grew up may be long gone by the time a younger sibling comes along. Mimicking might lead younger siblings to imitate the enthusiasms of their older brothers and sisters. Those who do so quickly learn there is little room for them on the same road. It is hard to become "the artsy one, funny one" or "sporty one" if an older sibling already claimed that role. Younger siblings diverge to protect their individuality and their identities.

"We use observable characteristics like how someone dresses, how she talks or what she drives as a clue to more unobservable characteristics, like whether she'd be fun to grab a beer or go to dinner with."

Mimicking: From Impetus to Discouragement

If you're biking next to someone, just his or her presence makes you go faster. If you fall slightly behind someone in a game, that makes you try harder. But if you're behind by a margin that's too wide, either in sports or in trying to conform to reach a certain status, you give up and quit. You'd like to mimic that achievement, but once the gap becomes too forbidding, you no longer care.

The cartoon sailor "Popeye always ate spinach to make himself strong, and this association is believed to have boosted US spinach consumption by a third."

Ask a friend about his or her most valued item – a piece of jewelry, a vehicle or an article of clothing. Ask how many other people own the exact same thing. Invariably, your friend will "underestimate the number," usually by a large factor. This illustrates the lure of distinction. Rich kids grow up with more options. They're used to getting what they want. This enables them to vest heavily in differentiation. They pay no penalty for divergent desires. Working-class kids grow up with fewer options and learn to value "adjusting to those around them." Necessity teaches them to value others' needs and downplay selfish desires. They prefer less differentiation.

Culturally, Americans, in particular, value uniqueness. But uniqueness has no moral aspect. Some cultures, as in East Asia, value "harmony and connectedness" more than uniqueness. Chinese and Koreans find value in conformity. In each case, individual values depend on social context.

"Validation"

You want to be validated, to belong to groups that bolster your identity. When you act like the celebrities that you – and millions of other people – admire, you gain "confidence that you're doing something right." But as you yearn to be validated for conforming, you also yearn to be unique. Even as you follow a herd, you want to be "special." This leads to "moderate similarity." Known brands give their users an "identity-relevant attribute." So wearing something branded tells others about your "social identity and preferences." And you respond favorably to those who echo your identity and preferences. You might imitate others by owning identity-relevant items while also showing your uniqueness with "identity-irrelevant" items. So, you might drive a blue BMW (identity-relevant) while wearing your favorite old, torn-up T-shirt (identity-irrelevant).

"Similarity and Difference"

Striking a balance between similarity and difference is crucial for innovation, especially in marketing. No matter how advanced a new product is, its success or failure will depend on "consumer perception." If it's too much like what already exists, people won't feel the need to buy it. If it's too unlike what's already on the market, consumers will be leery of embracing it. Consider the automobile's early days. Horses were afraid of noisy, smoky early cars, so driving a car on a road filled with horses and horse-drawn conveyances was dangerous. In 1899, an inventor created a car to address this problem. The "Horsey Horseless" had a fake, life-size horse's head attached to its front panel. The head was both a gas tank and a way to avoid scaring horses. This is a clear case of walking the line between similarity and difference.

Another example is the introduction of the TIVO digital DVR, a then-unprecedented machine. Because it was digital, manufacturers could have made the TIVO any shape. It didn't contain any large mechanisms that required making it a certain size. But because marketers intended the TIVO to replace VCRs, its creators did something quite clever: They built the TIVO in the size and shape of a VCR. They chose a recognizable form to make a revolutionary product acceptable.

This is part of a long-standing trend in which "digital actions" mimic their analog predecessors. Steve Jobs did the reverse with the 1998 launch of the iMac. It had a strange new "gumdrop" shape and vivid new colors. While the technology inside was innovative, the shape and colors screamed differentiation. Consumers value technology, like everything else, in context. Function and design join to shape market acceptance. Successful products hit just the right level of optimal distinctness. Like you, they want to be acceptably similar, but different enough to be unique.
[/text_block]
[headline style="1" font_size="24" font_font="Raleway" font_color="%23ff971a" align="left" headline_tag="h2"]About the Author[/headline]
Jonah Berger, who also wrote the bestseller Contagious, is a marketing professor at the Wharton School at the University of Pennsylvania. His work has appeared in The New York Times, Science and the Harvard Business Review.
[text_block style="style_1.png" align="left" font_font="Raleway"]
Jonah Berger, who also wrote the bestseller Contagious, is a marketing professor at the Wharton School at the University of Pennsylvania. His work has appeared in The New York Times, Science and the Harvard Business Review.
[/text_block]
Get key insights from 15,000+ non-fiction books at GetAbstract.com.
[text_block style="style_1.png" align="left" font_font="Raleway"]
Get key insights from 15,000+ non-fiction books at GetAbstract.com.
[/text_block]
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The thing is, I'm not getting frit chunks. Only the very first time I introduced it to the flame did a couple of pieces fly off. After that, I start it way back in the flame, usually while I'm melting something else down and then I gradually bring it in closer and closer. Sometimes this can take up to 2-3 minutes!
After the color has become devitrified, it looks like Green Tea to me.
I sent Natasha a note and she has already phoned me back, but I was not available. She said she was going to test this color herself. She had not tested this one yet.
I'm amazed that some people had no problems working this color. I'm really a tenacious person and very patient (when it comes to melting glass), but when glass doesn't melt and then it's devitrifying, I don't know what else to do (other than to encase it).


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Clare is an active, full-time realtor serving the Marion and surrounding areas. She and her husband, Erik, make their home in Marion with their two daughters.
Outside of real estate, Clare and her husband own and operate Natural Med Apothecary in Herrin. The couple stays busy with their children's school and sports schedules as well as many community activities.
Their oldest daughter, Isabel, is a senior at Marion High School and is a member of the MHS Golf Team. Their youngest daughter, Avery, is on the Marion Junior High School Dance Team and plays softball with the Southern Illinois Dirt Dawgs.
The family enjoys caring for their dog, a much-loved Vizsla named Sophie.
Contact Clare at 618-922-3846 or email her at ClareCornett@gmail.com.


AlegroCart • Admin Report "Products Viewed" RESET?
Admin Report "Products Viewed" RESET?
Hi. Just wondering if it's possible to reset the report in Admin called "Products Viewed" so that it starts from zero again, thanks.
Re: Admin Report "Products Viewed" RESET?
You will get errors in the admin. To get rid of it simple visit/view at least one product in the catalog.
Thanks Leo, perfect! Off to do it right now...Cheers.
Beautiful! Worked like a charm, got the error you mentioned, viewed one product, all good! Thanks again for a great cart.
In the template manager, I have Center Content set to Content. What file controls "Content"?
The controllers are in the /catalog/extension/module dir.
heck out and ticket logs show price and charges for shipping correct but the statements from merchant account show each charge to customer less the shipping amount. My records in the admin show everything is okay and correct with my shipping cost as well, but this log does not match the merchant account actual charges to customer.
What payment method are you using.


text:
Guo Shiqiang: Winning in attack and defense rhythm
2020-01-07 18:02:09 category:Sports
Speaking of this game, Guo Shiqiang said: today, we did a good job at two points. The first point is that the whole defense including rebounding, the intensity of defense is very good, because the first two games in the second half of our defense intensity is not very good, so we lost the game. Today all players do very well, the second point is that the attack rhythm control is better, whether it is counter attack fast break or break the opponents mark and joint defense, the organization is very good
Stephenson is playing well today. To this end, Guo Shiqiang said: he didnt have a complete fever the other day, but he is still playing, which sets an example for our team. Think about his fitness, so give him time to adjust, not for that long. When it comes to Gao Shiyans career high score, Guo Shiqiang said: he is more decisive in attack today, with a higher hit rate, and his performance in attack is good. When asked about the state of Guo Allen who has been absent continuously and whether he can participate in the all star game, Guo Shiqiang replied: because he hasnt trained and competed with the team for two weeks, he coughed incessantly some time ago and went to the hospital for examination and found that there was a nodule in his lung. Although it was not particularly serious, the doctor advised him to rest. After taking medicine, its better now than before. I need to confirm with him if I want to join the all star tomorrow. Source: Netease sports Author: responsible editor of the strong army: Ma bile
Stephenson is playing well today. To this end, Guo Shiqiang said: he didnt have a complete fever the other day, but he is still playing, which sets an example for our team. Think about his fitness, so give him time to adjust, not for that long.
When it comes to Gao Shiyans career high score, Guo Shiqiang said: he is more decisive in attack today, with a higher hit rate, and his performance in attack is good.
When asked about the state of Guo Allen who has been absent continuously and whether he can participate in the all star game, Guo Shiqiang replied: because he hasnt trained and competed with the team for two weeks, he coughed incessantly some time ago and went to the hospital for examination and found that there was a nodule in his lung. Although it was not particularly serious, the doctor advised him to rest. After taking medicine, its better now than before. I need to confirm with him if I want to join the all star tomorrow.


text:
Christina Torres García, PhD
Director, Ronald E. McNair Scholar Program
107 Monroe
Email: cgarcia1@ewu.edu
Dra. Torres García is the Principal Investigator and Director of the federally funding TRIO Ronald E. McNair Post-baccalaureate Achievement Program and has taught in the fields of Race and Culture, Women's & Gender studies, Chicano studies, Education, and Sociology, at Eastern Washington University. Her research interests and studies focus on historical, social, and political issues affecting Chicanas/Latinas in the Pacific Northwest. Her interest in illustrating the dynamic modus operandi of the intersections of systematic layers of oppression has resulted in reclaiming the voices of Chicanas and Latinas students in academia. Dra. Torres García 's research agenda is concerned with using interdisciplinary perspectives to analyze racial inequities in education, the structural processes of those inequities, and how they affect the outcomes of Latinx students, particularly Undocumented and DACAmented students (Dreamers). Similarly, Dr. Torres García examines how Dreamers navigate, challenge, and resist the oppression they encounter within and outside of education. Her work uses Critical Race Theory (CRT) and Latinx Critical Theory (LatCrit) and Chicana feminist epistemologies in education. As a Chicana from Mexican farm working background and first-generation college student, Dra. Torres García's life dedication is to raise critical consciousness among students by unveiling social inequalities and empowering marginalized groups to become agents of positive change and engage in civic responsibilities.
In 2016-2017, Dra. Torres Garcia served as the President of the Washington State TRIO Association (WSTA), which is a catalyst in Washington State for progressive initiatives that promote educational equity, access, and opportunity for traditionally marginalized student populations. She assists first-generation, low-income students pursue their academic goals under all these capacities including her past six years as the WSTA Public Relations, and East Representative. Dra. Torres García completed her secondary education at Pasco High School where she participated in the Varsity Volleyball team, the Ballet Folklorico group, the math, and art club while taking ESL courses. She then attended Eastern Washington University to complete her BA in Business Administration with a focus on Management Information System and Finance. Later, she completed her Master in Business Administration and her Ph.D. in Cultural Studies and Social Thought from Washington State University. Before her family migrated to the U.S., she was an entrepreneur selling aguacate, Mexican KFC made by mom, lemons and during Dia de Los Muertos, she sold coronas de flores in the streets of Tecoman, Colima. Dra. Torres García attributes her success to every individual that supported her way through her education including TRIO Student Support Services and TRIO McNair.
She mentored several undergraduates and graduate students throughout their research journey. See the list below:
Cynthia Dukich, MFA
Email: cdukich@ewu.edu
Cynthia Dukich is dedicated to living the positive change she hopes to see in the world, and seeks to use her experience to inspire and support others as they gain the vision and education needed to realize their dreams. By facilitating experiences for scholars that enhance academic growth, her goal is to create a rigorous, but supportive and welcoming community of scholars. She is dedicated to the TRIO McNair mission of providing opportunities that prepare McNair participants for success at the doctoral level, and has worked full-time for Eastern's McNair Program since 2004.
She holds a Bachelor of Arts degree from Dartmouth College in Asian Studies: Chinese Language and Culture and a Master of Fine Arts degree from Eastern Washington University in creative writing with a secondary emphasis in literary editing. A former California State Park docent, Cynthia has also worked as a proofreader, a freelance editor, a ski instructor and art teacher. Ever exploring her relationship to people, places and cultures, she has travelled to China, Egypt, Southeast Asia, Europe, and most of the National Parks of the western U.S. She lives in Cheney, Washington with her husband, son, ill-mannered Quaker parrot named Dudley Do-Right, and a little green lovebird named Puff.
Cori Jaeger, MEd
Graduate School Assistant, Ronald E. McNair Scholar Program
Email: cjaeger3@ewu.edu
Cori Jaeger is pursuing her Master of Fine Arts in Fiction at Eastern and thrilled to be a McNair GSA. She has followed a meandering path to get here - from managing a children's toy store, to an M. Ed in Elementary Education, to running a summer camp for LGBTQ youth and youth of LGBTQ families, to wholesaling scarves to boutiques, and then back to teaching. She also has been community organizing for racial justice for the last 6 years in Seattle and hopes to continue in Spokane. She is excited to support McNair students however possible and is always down to talk about great TV, teaching/facilitating, young adult novels, summer camp and youth work, sci-fi/fantasy, or just how you are doing.
Guadalupe Alvarado, AA
Tech Communication Specialist
Email: galvarado4@eagles.ewu.edu
Guadalupe Alvarado (Lupe) was born and raised for about 8 years in Salinas, California but later moved to Tri-Cities, Washington, and has lived there for 13 years. She received her Associate of Arts degree from Columbia Basin College in Pasco, Washington. During her first year at CBC, she was able to apply for the College Assistance Migrant Program. For her second year, she applied to the TRiO/SSS Program, and at the same time, she volunteered as a Peer Mentor for the CAMP Program. While attending community college she volunteered as an Assistant Teacher for the Saint Joseph's Catholic Church in Kennewick for two years.
She is currently a senior at Eastern Washington University and is pursuing a bachelor's degree in social work. She is passionate about helping others, especially first-generation or low-income students. Once she finishes school with her BASW, she would like to apply to receive her Master's in social work. Once she is done with school, she wants to find a position as a school social worker in Tri-Cities.
Bryn Tennyson, BS
Email: btennyson1@ewu.edu
Bryn Tennyson was born and raised in a rural town in Southwest Alaska. She now spends her winters attending school in Washington and returns home each summer to commercial fish with her family. Bryn received her AA from Clark College while playing basketball for the penguins. Afterwards, she transferred to Fort Lewis College where she did a semester abroad in Germany. She then transferred to Eastern Washington University where she completed her BS in biology pre-med.
Bryn is now a first year graduate student working under her mentor, Dr. Andrea Castillo. Her research is focused on the antimicrobial properties of manuka honey and the ability of pathogenic bacterial species to persist when exposed.
As a McNair STEM GSA, her focus will be recruiting new McNair Scholars and to help guide them throughout their journey of academic success. She encourages students like herself to reach out, ask questions and get help. We are all adapting to this new world together, and if you need advice, her inbox is always open.
use this form to contact the EWU McNair Scholars Program.
Organization (Optional)


Designed for the pool professional. The PockeTester measures the Sodium Chloride level in salt water pools with a range from 0 to 9,999 ppm; pH is measured 0.00 to 14.0 pH; TDS from 0 to 9999 ppm; and Temperature from 32.0° to 149°F. A memory feature saves up to 25 test results. The PockeTester is packaged in a carrying case with a special calibration standard.


text:
Places to Visit in Mysore
Lalitha Mahal Palace
India | Karnataka | Mysore
#9 of 45 Places to Visit in Mysore
Distance (From Mysore Junction): 7 Kms
Visited From: Mysore Junction
Place Location: Near Chamundi Hill Road
Transportation Options: Bus / Cab / Auto
Travel Tips: The palace also has a buggy riding which takes the tourists around the palace.
At a distance of 7 Kms from Mysore Railway Station & 4 Kms from Mysore Zoo, Lalitha Mahal Palace is located close to Chamundi Hill Road. This is the second largest palace in Mysore after The Mysore Palace. It is one of the top Mysore tourist places and among the best palaces in Mysore. Built in 1921 by Maharaja Krishna Raja Wodeyar Bahaddur IV, this palace initially housed royal guests. It was designed by EW Fritchley from Mumbai in European & Indian styles.
The palace is beautifully designed and it is one of the most attractive palaces in South India. The lobby and corridors of the palace have beautiful paintings of Mysore rulers and historical events of Mysore kingdom, like The siege of Srirangapatna Fort, Tipus Sons, etc. The staircase of the palace is wonderfully designed. The most attractive part of the palace is the restaurant block. The curved roof and the glass dome at the centre follow splendid architectural interest of the Mysore rulers.
After Indian independence, and the integration of the Mysore state with the Union of India, the palace became a property of the state Government of Karnataka. The palace now houses a five-star hotel and maintained by the India Tourist Development Corporation.
Now a popular venue for local film shoots and other social gatherings, a visit to the palace may help visitors understand the mystique of royal Mysore. The palace is noted for its white colour, which is visible from a great distance. The palace is adorned with a well maintained garden.
Tourists are allowed with an entry fee of Rs. 100 and they can take photos in the lobby, corridor and restaurant.
Timings : 8 AM - 5 PM
8 Must Visit Places in Mysore
Mysore Palace
Chamundi Hill Temple
Mysore Zoo / Jayachamarajendra Zoological Gardens
Brindavan Gardens, Near Srirangapatna
St. Philomena's Cathedral
Jagan Mohan Palace / Jayachamarajendra Art Gallery
Regional Museum Of Natural History
All Places to Visit in Mysore
Top 5 Mysore Packages
2 Day Quick Tour of Mysore 2D/1N ₹ 4800 View Details
Mysore & Coorg in 3 Days 3D/2N ₹ 8600 View Details
Mysore & Srirangapatna in 3 Days 3D/2N ₹ 7500 View Details
Mysore, Bandipur & Ooty in 4 Days 4D/3N ₹ 11500 View Details
Ooty, Mysore & Coorg in 5 Days 5D/4N ₹ 15350 View Details
All Mysore Tour Packages
Mysore Tourism
Mysore Tour Packages
Best Time to Visit Mysore
How to Reach Mysore


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We are currently recruiting for a Direct Tax Manager to work for a Global Head Office in Basingstoke.
The Direct Tax Manager will be responsible for ensuring the whole group is compliant in relation to corporate income tax, withholding taxes and other direct taxes.
The suitable candidate will be responsible for the corporate tax compliance for the UK group, and will need to work closely with local accounting teams and outsourced accountants to ensure there are efficient processes and controls to satisfy overseas tax requirements.
Responsibility for the managing the UK tax compliance including working with the Tax Accountant in the preparation and filing of the UK corporate tax returns, tax claims and tax payments.
Managing the tax reporting at half year and year end.
Group reporting (under IFRS), as well as in the legal entity financial statements (UK under FRS102).
Assistance with tax projects as they arise.
Significant Tax experience gained in an international environment.
Strong accounting and tax technical knowledge.
Qualified accountant and/or tax professional.
If you meet the criteria for this role and looking to join a Global business at an exciting time then please do apply.