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Facebook Ads For Thought Leaders with David Schloss
Facebook Ads are one of the most popular topics on this show. Today I'm interviewing, expert media buyer, David Schloss.
Over the years, he has helped hundreds of businesses improve their website traffic, customer acquisition, and revenue using social advertising.
His business, Convert ROI, enables businesses to succeed by taking complicated social ad plans and seamlessly turning them into easy-to-follow revenue-producing campaigns. He manages over $2.5mil per month in paid advertising via Facebook and Instagram.
He was been rated as one of the top "Experts to Watch" by Forbes Magazine, has been featured on Entrepreneur.com, Business Insider, The Huffington Post, and been interviewed on various podcasts and web shows around the topic of social advertising.
To learn more about David and how to turn complicated social ad plans into easy to follow revenue-producing campaigns, visit http://convertroi.com.
The changing environment of social media marketing.
The new way to promote webinars that works
The "pillar content" process
How David uses Instagram effectively
Tease, Reveal Strategy, Case study combo
About The Guest: David Schloss
Consultant, speaker, and considered one of the top Social Advertising trainers, David Schloss has created training and consulted some of today's top entrepreneurs in Facebook advertising, Instagram advertising, authority marketing, social PR (social public relations), video marketing and professional branding strategies.
He began marketing in 2007 from his college apartment, and over the years has now helped hundreds of businesses improve their website traffic, customer acquisition, and revenue using social advertising.
If you have read this blog for any amount of time, you'll know a couple of things. Number one, I think of this as the single most selfish podcast on all of iTunes because you're about to hear conversations that I would be having anyway with people that I want to have these conversations with and learning things that are directly applicable in my business.
This is not a podcast simply to help tell touchy feely stories and talk about all of the emotional moments that I know a lot of podcasts do. I know that your time is valuable, my time is valuable and I want you, when you're done reading one of these episodes to be like, "I can't believe I didn't pay Brad for that.
That is insane. I've got more actionable value out of his show than I have out of multiple courses that I've purchased." You always know that the questions I'm asking are the ones that I personally want to know the answer to.
That being said, sometimes if you're brand new at this whole thing of business and marketing and everything that goes into that, you may feel a little lost at some times because we don't always cover the most fundamental of concepts. That's okay because there are always ways that you can go learn the fundamentals and oftentimes some of the guests that I interview have more resources that you can explore.
This episode is going to be a higher-level conversation than you may be used to hearing about. We're going to talk about primarily Facebook advertising. It is always one of the most popular topics on my entire show because everybody wants to know how to get the monies from the Facebooks.
I want to introduce you to David Schloss. David and I have known each other for quite some time now through mutual friends. We've worked together in the past. I've just always been super impressed by his mastery of Facebook advertising.
You can talk to ten different Facebook media buyers and get ten completely different strategies. One of the things I know about David's is that his stuff works. He's been doing this stuff since 2007.
It started in his college apartment and over the years, he's helped hundreds of businesses improve everything from their website traffic to their customer acquisition using social advertising. His business is called Convert ROI. It takes complicated social ad plans and turns them into easy to follow revenue-producing campaigns.
He is managing over $2.5 million a month in paid advertising via Facebook and Instagram. He is also rated as one of the Top Experts to Watch by Forbes and has been featured all over the place from Entrepreneur.com, Business Insider HuffPost and now on the show. David, welcome.
I appreciate it. Thanks for the awesome intro.
It was good to run into you when you came out to San Diego and we reconnected. It's always good to hear from you. We see each other on Facebook all the time, which was cool. It makes you feel like you didn't lose contact with somebody.
One of the things I always love is you're always sharing on Facebook some of the cool stuff that's working. You're sharing what the Facebook ad reps are telling you and whatnot.
If anybody's been in this world of trying to buy ads and make stuff work on Facebook for any time, we've seen some dramatic changes over the past several years and it's always changing. It can be frustrating.
I know for myself because I'm not. When I'm working with myself, my own businesses and my clients, I set a higher-level strategy for the media buys. Tactically, I don't have the time and inclination to keep track of everything that's working.
What I wanted to talk to you about on this episode is what's working? What can people walk away with and go, "I feel a little bit more enlightened that I spent the time on this show?"
When it comes to Facebook, you're very much right about it evolving and changing constantly. At one point and I'm sure you remember this years ago, Facebook would make algorithm changes or platform changes maybe once every quarter to make it aligned with whenever they would do their quarterly reports.
They would maybe do some platform change or maybe update some interests and things like that for a week out of the three months that things are going on. It was great because we would practically know exactly when things were going to occur. We knew when our results were going to be bad. We were able to forecast things.
Now, forget it. We have no idea when algorithm changes are taking place and if we do find it out, it's because a group of media buyers come together, analyze results of one another and go, "Something's wrong. Something doesn't make sense."
It may not be the most efficient way of doing things, but it still works in a sense where if I get together with 20 or 30 other media buyers and we're all seeing a downward trend, at least we could share it with our audience and say, "For all of you running ads, it might be time to slow things down a little bit."
The old days of running ads, which old days can just go back as far as three years ago. It wasn't even that long. Just even a few years ago, we would be able to forecast when problems would occur, literally know exactly the day that things might go wrong and prepare for it. Now, you're in this waiting pattern for announcements from Facebook or something gets out to the general public like the Cambridge Analytica stuff that went on and for the average person that runs ads, it's not a huge deal.
When you look at the general public who are running ads at $20 a day, $50 a day and they're just trying to build some awareness around their brand, it can freak you out a lot. You constantly feel like you're behind or that Facebook's lying to you or that they're not giving you what you need in order to be successful.
It's an ever evolving and progressing ecosystem is the way that I look at it because Facebook knows they're not perfect. Even Google got their stuff together when they went through their whole issues a couple of years back. When they were shutting down accounts left and right and there was very little customer support. Now, I can literally call a number and be in contact with a rep in five minutes at Google. You couldn't do that years ago.
Luckily, Facebook does have reps now but it's still not. You have to be doing some good volume to get good service.
It's definitely a volume game. They have different levels of representatives that can help you, but even the lowest of the low when it comes to their support reps don't truly understand the full makeup of the ad platform, which is a problem. Whereas when I talk to people at AdWords, they seem to understand the platform inside and out, even if it's someone who joined the team six months ago.
That seems to be an issue for a lot of advertisers where they have a rep and they think that this rep is going to give them the solution to solving the problem around the ads that aren't converting. Lo and behold, you try something out from those reps and nothing's changed.
When it comes to the Facebook world, it's as cutthroat as it was five years ago in terms of the competition. You have to understand that it's a much of a learning game as it is for me as it is for them. I'm constantly learning. If the media buyer in me is learning something every single week, reading blogs every day and watching YouTube videos, you've got to think of the average business owner who doesn't realize that they need to do the same.
You brought up a great point there and to diverge a little bit because we both work with clients, we're both consultants. I tell a lot of my clients, "You're paying me as much for what I'm paying attention to that you're not." The stuff that will affect you because you're running multiple aspects of your business, I'm paying attention to a lot of the big things, but I'm paying attention to a lot of the little stuff.
That's one of the reasons I do this show is so that I can pay attention to what's working and what's not working. You can start to do triage on a failing business and a failing campaign a lot quicker simply by paying attention to that stuff.
A lot of business owners don't have the time to manage the microscopic thing. That's why they pay people like yourself and like me retainers in order to help them navigate this area. Let me ask you this, on your aspect of the business, who would you say that the types of clients you work with are predominantly?
Granting we've got local businesses, we've got professional services and experts and thought leaders and course providers and coaches and consultants and eCommerce, do you do a little bit of everything or do you have a sweet spot?
All the ones you mentioned are 90% of my clients. I call them digital publishers. Essentially, they're putting out content to where maybe they're looking for coaching students, maybe they have books they promote or they speak on stage.
Maybe they teach something around certain subjects like how to get into real estate investing and how to get into eCommerce. They're essentially educating the masses. I work with a lot of those types, not because it's an easy cash grab, like some people believe or that it's an easy industry to get into.
It's actually not easy at all, but it's one of those things where I've just been in the space of helping people build businesses and educate the masses for many years. That's where I got my start. I was trying to become an influencer at eighteen years old teaching people how to build a business online. I stuck with my roots.
Naturally, over time I built up this network of individuals who teach others what they've done for the last several years. I work with a lot of people in let's say for example real estate. My first client ever was in the investing world of real estate.
Even to this day, I still call that person a digital publisher because a lot of real estate investors are showing other people how they do it and they're doing it through webinars and coaching. Maybe they do group coaching or mentorships style of educating. They're sending people to webinars or getting people on the phone and trying to close them into becoming a client or customer.
Let's dive deeper into this now. Let's talk about a couple of the things that maybe were working and there are some things that aren't working. I think if anybody who has been buying ads knows that Facebook has taken away some of the partner categories and some of the ability to do that.
Are there any other big things that a lot of people were doing and that maybe in the past six months or so just have not been working so well?
There's obviously going to be some people who are still experiencing the amazing side of doing all these things I'm going to mention. You've got to look at it from your own personal results. For example, in my own world, we've constantly sent people direct to auto webinars for years. Straight to a registration page, get on the webinar, buy it, yes or no and that's it.
Nowadays, there's more depth to it. You find that retargeting sequences are far lengthier. Sometimes it takes someone as long as 45 days before they buy your $1,000 course. Before, I used to just send a ton of traffic to a registration page, 1,000 people sign up for this auto webinar, 500 show up and view it and then maybe 20, 30 or 50 people buy.
It was very easy math. You would just know for every dollar you put in, you'll make three or four back, sometimes even six back and it was easy. You send as many people as you can.
Now, the marketplace is evolved in a sense where they understand what's going on. They know when it's an auto webinar, they know when it's live and they know when you're faking that it's live. They also know that in an automated webinar, sometimes the player controls are there, sometimes they're not and the ones that have a player control, they're going to skip to the end and look up what the offer is. It's all the stuff that we used to hide.
Especially if you're selling any kinds of things to marketers or business people who get it. If you're in a totally separate niche where you're selling knitting or whatever, it might be a little different. Anybody is tech savvy, "I know how to figure this out. Get to the point. I'm tired of making you feel as though it's not live. It's evergreen. It's a video on demand."
You're right. For some of my clients, I noticed a big drop off in that working, which is sending traffic to a registration page, automated webinar and have one or two little retargeting ads and it worked for a while. It stopped working.
It's not necessarily not working, it's just it has to be more in depth. Meaning your retargeting might have to be that the first fourteen days that someone's on a retargeting list, they're getting success story videos from some of your best students.
From day 15 through 30, they're getting objection videos from you where you're answering questions around what may be stopping them from buying. On day 31 through 45, they're getting another set of success stories, but this time from people who are starting their first business. Now, you're having to manipulate the process of getting someone to fully trust you.
Before, it used to be that if you delivered an ad to someone on Facebook and they clicked it, there was an assumed level of trust already. I trust you enough to click on your ad and watch your webinar.
Facebook Advertising Strategies: Pay attention to both the big and small things so that you can see what's working and what's not working.
Now, most people look at ads and go, "I don't trust this person." From the very beginning, they don't trust you. You have to establish that trust in a much slower fashion. The ones who already trust you, maybe they've seen your content in the past and they've seen that you've been educating first before selling.
They naturally will go through the progression of at least listening to your webinar, but there's a more assumed risk. There's more assumed dishonesty. There's a lot more convincing that goes into the webinar world than even six to twelve months ago.
Let's talk about the campaign. Let's talk about what to do. I want people to walk out of here with a sore hand or reminding themselves like, "I've got to go listen to this three or four more times because David knows what he's talking about."
Let's map out an ideal at least a top-level strategy for what you would do, you're a thought leader and you've got a product or service you're selling, whether it's a digital course or coaching or something of that nature. You're a consultant and you are trying to establish your presence and do this in a way that does ROI. Let's talk about what that might look like tactically.
The process I'm going to outline here is for the people who actually want to do the work. There's no shortcut here. This is the real way of doing this if you want your first ever webinar promotion to actually work instead of having to do it over and over, or any promotion.
It could be getting people on the phone. What I find is working now is creating content that is micro. Micro being 60 seconds or less. If let's say you're doing something that's Instagram, short-form Facebook video, maybe something that you want to post on YouTube as well.
It's the tip of the day type of thing. The reason why I say that is because you want to create three to five of those videos that become your pillar content, your content that you're going to be well-known for. That if you piece it altogether, it might come up to one core strategy that might be involved in let's say in my case, Five Tips to Promote a Webinar so it's Successful From Day One.
Instead of just launching one video that's five minutes long, I'm going to do it as five one-minute videos. It's easier to consume. You could take people down one video after another. People who watch 25% or 50% of video one, show them video two and you keep them going down the line.
The reason why you want to do that is that what you're doing is you're developing trust within the marketplace. Like any other ad, you could always split test your content. You can create 30 pieces of content at a minute a piece and then find the five most popular and use those as your pillar pieces of content that you would promote to the masses.
The goal here is that you have five micro pieces that you eventually are going to be using to develop video audiences.
Let me interject here. Let's say there are five videos, five pieces of pillar content. Are you saying only to show the primary piece of content and then show video two to the people who watched only 25% to 50% of video one or to put all five of them out there?
Assuming that these videos are not necessarily sequential that they have to see them or put all of them out there and let them all start to build an audience as well so that somebody might see video one, they may see video four the next day, then they see video two. Which one of those?
If you're going to go the route of creating multiple pieces, if it's just five, you're going to have to show them all. You're going to put all five out there, one a day or one every other day, and you're going to see which one is getting the most response. The reason for that is because the one that ends up getting the most response in this case, if you only created five, is that that ends up becoming your viral piece or the one that you become known for.
That one tip that you're delivering might be something that people have never heard of before or they never thought of before and naturally get shared and commented and liked quite a bit. Because of that, it builds up one heck of an audience.
People who watch 50%, 75% or 100% of the video, you're getting all the engagers, the like, comments and shares. You're getting all those people created into a custom audience because your whole goal here is that you're creating a list of people that when you decide to launch a webinar or you decide to do an application to phone call model, these are going to be the first people that you advertise to because they like what you're creating.
If you only create five pieces, there's nothing sequential about it, but at least you want to make it to where each content makes sense to go along with each other. If I'm going to be talking about Facebook ads, I want to make sure that all five of those pieces focus on a different piece of the Facebook ad environment. I don't want one video to be about Facebook, one about YouTube, one about Twitter unless my goal is to see what my audience is most responsive to.
Let me ask on the calls to action on those. Are you doing some of those without calls to action and using those to build up a video view audience or do all of those videos suggest having a specific CTA?
If you're going to only create five, you're going to have a specific CTA at the end of each one. If you have more videos, let's say ten for this example. You have ten pieces and you know that one set of five is sequential to each other and the other set of five is sequential to each other, then you might not make a CTA until day three or video three.
In this case, if we're talking about the minimum viable product here, we're just creating five videos altogether, then you're going to have a CTA at the end of each one of them, but the CTA might shift. For example, on day one you might say, "If you'd like to learn more about this subject, I put together a free training."
Demonstrate value when creating content. Click To Tweet
In day two you might say, "I put together a free session." You're just changing the language. That's what you're doing. Once again, you could see whether or not for each session, for each training, for each webinar, you could split test your language in these videos too.
The funny thing that you could figure out is what that same language change that you're making at the end of each video, you could test that in your ads. If you noticed that more people are making it to the end of your videos and clicking through to the link, which the link could be straight to a webinar page, you can see which of those videos generated the most clicks at the very end.
You can also change up what call to action you asked for. Instead of sending over to a webinar registration page, you can do a lead gen ad, you can have them message you and there's a whole bunch of stuff that you can do with Messenger bots. I've done some other episodes on Messenger bots and I've used them pretty successfully in some areas.
I'll actually digress. I'll share a strategy that I've used here a few times and I've liked it. I've used it in coordination with Facebook ads as well, especially if trying to make a splash in a market where not everybody knows you as the expert. I bought a business and I didn't know anything about that business, but I found the most popular blog posts that had a checklist.
It was a useful blog like, "How to do this," and there were twenty different steps and it was very detailed. I created a post and I laid them all out and I was like, "If you're wanting to do this, this is how I would do it. This is where you should start." I would lay it all out and it was a 1,000 to 1,500-word post.
It was long but useful. I did sporadic bullet points just to make it a little bit more readable, but the entire goal that I was trying to put in the person's head was two things. Number one, this is good. This is useful. Number two, this is inconvenient to read on Facebook, "I want this. I want to read this."
What I would do is I would tell people at the top and the bottom of the post like, "This post is longer than I thought. If you want a printable PDF of this post, just leave a comment and let me know." By the way, you can also send them over to a squeeze page. I did the leave a comment, "Let me know," because it fired up on ManyChat a Messenger bot and then it would say, "I saw your comment on that post.
Thanks. Let me know what's your email and I'll send it to you." I wanted to build my Messenger bot, but what this allowed me to do in creating a rich post up front is a couple of things, psychologically is number one, I demonstrated the value. I wasn't saying, "Give me your email and then I'll give you something valuable." It's like, "Here it is. I'm going to give you something very valuable, but somewhat inconvenient."
You can also put like, "Do you want a PDF of this exact same thing? Just click here and I'll send a nice formatted pretty one." It worked so well. I had so many comments and likes and shares on it. That's the other thing. You get a lot of shares because it's super useful. When you're starting to boost that and run ads to it, it works wonders. That's one of the little strategies that I've been deploying here lately.
I'll even add to that, in terms of what you'd be giving away or making a part of this whole content, a portion of the strategy. One of my clients as an example, he creates micro content. He puts Instagram Story ads up. He puts up Instagram videos.
He puts up that same video on Facebook. It's 60 seconds long. All of these micro pieces go to his lead magnet. What he is doing is delivering strategies from within that lead magnet because he breaks down somewhere like 30 different strategies.
He said to me when he was originally doing this like, "I'm basically going to do 30 videos with each one of the strategies in the lead magnet being used in each of these videos." The person who watches the 27th video may have never watched the 15th video.
In doing that, he's created 30 pieces of content. He hasn't created anything since then. He's just repurposed them for different platforms. On top of that, we are able to see which day is actually bringing in most of the leads based off which one we are advertising the most.
We've found there are certain days of this sequence that are producing somewhere in the range of 60% or 70% of all his leads. The great thing about that is when he puts his webinar training together, he focuses his bullet points on the most popular days that people are opting in.
The days that are most popular, the four or five strategies that are getting the most attention and the most leads, he uses those same headlines as the bullet points on his webinar training page because they're the most popular.
He's also in a way, crafting what are the subject matters that people want to learn when I do a long-form training. It's basically unfolding all in front of him. I didn't tell him to create all this micro-content, he just woke up one day and decided, "I'm going to do it." The great thing about it is the audiences we're creating from all of this content are phenomenal. We have Facebook engagement audiences.
We have Instagram engagement audiences. We have video view audiences. We have 25%, 50% all the way to 95% and then we're able to create lookalikes from everything. We're creating the most engaged audience as possible for his promotions.
Thus, he's actually been building up one heck of a Facebook page presence because he started out with 2,000, 3,000 likes on the page. Now, it's up to about 20,000 naturally not buying likes. It's not buying likes in a sense of going to Fiverr or anything like that and getting likes. We target all the viewers to like his page.
Or doing the whole strategy where you post some success platitude and promote it to India and the Philippines and all the other places that are aren't your market and just get a bunch of irrelevant likes.
We don't do that at all. We basically spend $10 a day retargeting people to like his page from the video content he's already created. It's a great system because he's doing content marketing, but at scale. He's getting leads from it. These leads are signing up for his webinar and they're buying his course. He's getting 30% to 40% of people to show up on a webinar, which is ridiculous these days because most people are only getting 10% to show up on a webinar.
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
When it comes to targeting in interest building, what do you start with? Typically, when I'm building a strategy, we'll start at the bottom of the funnel and say, "Let's go after the people who are closest to giving us cash."
Everybody from abandoned carts to the most recent ones and then building it out from the bottom up. When it comes to building audiences for cold, people who haven't interacted with you, etc., is there anything you're doing these days in order to make that more efficient?
Not necessarily to make it more efficient. It's more along the lines of we have to create stuff that has a true purpose to what it is we're advertising because a lot of people are creating just content or different promotions that it's just more of a cash grab and it comes off that way.
It's the way that it's being promoted, the way that it's being put out there. It's like the trend of the moment or the hot thing of the moment and it has no value being brought to the marketplace or to their audience.
Thus, it's a slow burn and at the same time it also doesn't last very long.
When you go into anything that you're going to be promoting or developing for your audience or the audience you want to generate, what's the true purpose behind it? Are you going to be promoting this thing for a long period of time or are you just trying to get a quick hit for 14 or 28 days?
I'm skipping around it because you gave me so many things to think about here so I'm just changing subjects here. You posted on Facebook. One of your updates says, "Direct From My Rep, Facebook in-stream video and new events sources for value-based to look-alike audiences."
You said it looks like a video show and podcasts and maybe coming from these updates soon. I want to hear about that. I started to read it and I got a little lost in exactly what you're talking about, but you seemed a little excited about it. Tell me what this is. What's going on there?
For anyone who doesn't know, I have this series I called Direct From My Rep where I talked to my partner rep in Facebook and it used to be my agency rep. I still talk to both of them. That's different levels of support. My partner and agency rep both send me these updates that are going on from things that are evolving on Facebook.
It could be updates to the ad in the platform, it could be new opportunities that Facebook offers in terms of what they call beta opportunities of running different types of ad creative or ad placements that aren't open to the public yet.
All sorts of cool things that are delivered to me through my inbox without requesting it. I'm sent these updates sometimes three, four times in a week, and then sometimes once a week. This update that came out, it basically pertains to value look-alikes.
Let's say you have a bunch of customers that have paid $97 for something and you have a list of a thousand buyers. You can plug in obviously all those buyers, but with their value attached to it inside of Facebook.
That functionality has been around for a while, but they are expanding the type of value in whether or not you have an overall value of a customer, a value specific to a type of a product. They're trying to expand the options so that when you create this, especially for like an eCom store, I want to be able to create a lookalike based on the $17 buyers of a t-shirt.
Then I also want to be able to create a look-alike of all the people who bought a t-shirt and then bought a bundle pack that was $20 more. They're trying to expand how they create value to creating lookalikes from those people so that way you can maximize your dollars for the people that you're targeting.
How is that different though than just uploading? If I integrated with my CRM or I just download and upload, how is that different than me just manually saying, "These are my $17 buyers. These are my $97 buyers. These are my $1,000 buyers and then run look-alikes to all those manually?" Is there anything different there that I'm missing?
On the surface, no but what they're working on is integrations between, let's say you have live real time sales coming in at that $17 level and like I mentioned, there are people who are buying bundles at $20.
They want to be able to integrate both the store and the audiences together so that in real time the custom audience and the look-alike audiences are being updated almost on a daily level so that they evolve simultaneously without you having to manually do it yourself. That's what they're working on.
Is that based on pixels or is that based with others?
They're trying to do it on the pixel level and then have it all integrated within Facebook and their custom audiences. You and I both know there is software out there that do this for you, but even Facebook has showcased that sometimes these software misreport things or sometimes they break.
When the market's closed, you have a choice. You can either go do research or you could do nothing. Click To Tweet
Facebook misreports like a mother too.
Yes, they do. When they talk crap about someone else's software, that person ends up going, "I'm going to keep building more stuff until you make it native into the platform," which is how a lot of things came to be on Facebook in the first place. That was one of the updates. The other one was specific to a placement option called in-stream which are great for a video content primarily fifteen seconds long.
These are the ones that interrupt another video, is that right?
Yeah. It interrupts or comes after the initial video that you watched. I watched a 60-second video from BuzzFeed. The next video in the sequence is an in-stream ad even though it says the next video is about to start. The reason why they're updating that is that now instead of just making it only video available for that option, you can now use images as an in-stream and you can use that image to tease people to go watch the full-length video.
You don't have to use video across the board for that placement because there are quite a few placements on Facebook where it's video only and then it might be a limitation of fifteen seconds only. Now they're like, "You can use images in this placement and as long as it runs only about fifteen seconds, you're good." For some people that opens up a lot of opportunities because not everyone likes to jump on camera.
That's tremendous because a lot of people don't and they're like, "I've got a great image and I can get a graphic designer to create something that they can click over." What about Instagram? Are you doing a lot there?
I love Instagram. I get a lot of leads from Instagram for many clients, but the nurturing process for Instagrammers is very different from Facebook people. I know a lot of people who hear that are going to say, "Aren't they on both platforms?" Not necessarily. I get a lot of younger people on Instagram naturally, 18 to 35 primarily.
For a lot of products that I sell, most of the people are between 29 to 45. There's a large piece that's not buying anything for the most part, which is that 18 to the 28-year old range. The cool thing is that they do buy very low-ticket items. If you're able to create, even if it's a digital product, the trip wire style of thing where it's $17, $7, $27, if you're able to create a "Millennial base" of customers in your email list.
People buying smaller $7, $27 type of items, you can nurture them their way up to buying something higher ticket. It just takes longer. That's what I'm finding with a lot of my clients.
In the fitness space, when we promote something that's already $27, we're getting tons of people on Instagram. It's within their wheelhouse already. You've got to think, "If I'm trying to teach people how to do Facebook ads, I'm not going to get a lot of buyers that are 22 years old, but I can at least show them the importance of Facebook and how to use it from a content marketing standpoint.
I might be able to sell them a $7 guide or a $27 mini course, but I'm not going to sell them a $997 course. It's going to be a lot harder."
For business thought leaders, consultants, professionals using Instagram, my take on that has always been that Facebook, LinkedIn is where you educate people and Instagram is more where you bond, inspire, motivate them. Let them have a window into your world as opposed to try to deliver a ton of value.
I know some people are using Instagram TV and they're using their stories. Although I've got to say this, I don't care who it is, there's not a single person that I go to Instagram to learn stuff from where I'm like, "I want to hear him talk about Facebook ads or I want to hear him talk about how to do X, Y and Z."
I'm always just like, "Either entertain me, show me another side of you or make me think something a little different. Give me a little epiphany." That's how I use Instagram especially in the professional space. People aren't on Instagram to be like, "I want to learn today."
You can create an audience that wants to learn. For example, the Gary Vee style of things, but that has to be nurtured into the audience. I don't post a lot on Instagram but when I post, there has a purpose to it.
When I put up a screenshot of something and I did this in an Instagram Story too. I did multiple stories to see what would happen. I did one where the first story was about a client who was getting fantastic results on Facebook around the narrative of ads are too expensive.
I created a story that said, "Ads are so expensive that I'm still getting $10 purchases for a $30 product." I was debunking that really quick. Then I went into three strategies we used and I broke them down to fifteen seconds a piece. I got so many messages about, "How do I do this too?" It was all because it was quick and easy to consume.
Facebook Advertising Strategies: Facebook and LinkedIn are where you educate people. Instagram is where you bond, inspire, and motivate them.
That's the whole point right there. It's got to be quick and easy, if not like the long-winded things. I hate going on somebody's Instagram Story and they're like, "I'm going to talk for five minutes here," and they've got 50 different little Instagram Stories you have to click over. It's like, "You lost me. Give me a little something and then send me off to learn more."
If I was giving something away, my last story would have been, "If you want the full detailed process, go here," and it would have been a lead magnet. The point in doing that is I'm buttering up the audience to understand what my zone of genius is. I'm like, "This is what I do for a living. This is what I focus on every day. If you want to learn more about it, you can go here."
That same thing can be done with your image content or the video content you're posting on Instagram natively where it's 60 seconds long. You have more time to break it down. If you're going to do a group of different pieces of content, you can make it a three-day thing. This is day one, day two and on day three, you reveal the last strategy and then you're going to tell them where they can get more.
It's like doing a miniseries on Facebook as a lead magnet, except you're giving away three strategies and if you want the seven others, you've got to go here and download it. Make sure you have to have a purpose.
What is it that you're going to be delivering? Is there a sequence to it? What are you going to deliver on day one, day two or day three? It works the same way on Facebook. You've seen how I post my case studies when I was doing them frequently.
I would tease about it, I would reveal a couple of strategies one day and then I would just drop the big bomb of the case study on people and I would have 200 or 300 people saying, "This is crazy. I can't believe you gave away all this stuff. I can't tell you how many clients I would get from that."
What are some of your favorite tools that you're using right now? Whether it has to do with research, ad management or anything? I love tools.
From an ad standpoint, I'm using a software called Revealbot. It's great for creating automation inside of Facebook. If you want to have things that automatically scale, turn off or turn on, basically any functionality, it's a great software for that.
I know you can do it natively in Facebook, but the way that Revealbot has it set up, it makes it very easy to set up rules and actually do it the right way. That's why I love using that tool. In terms of CRM, I use Insightly. I love Insightly. It connects with a Google Gmail suite. If I want to track when I last had a conversation with someone via email, it has it all inside of that tool and it lets me know, "You connected with Brad fifteen days ago.
Make sure you a follow up with him." It basically will allow me to set up more follow-up automation. I could put all my templates in there. I also can tell when someone has opened or not the email I sent them, it's like Yesware but instead of it being only that, it's also a CRM. I definitely love that platform. It's where I basically input all of my contacts from my phone to Facebook.
I'm no longer using Contactually, but I used to use that and I really liked it. I've been looking for some other stuff, so I'll check this out.
The great thing about Insightly is it integrates with this tool called Boomerang. I know you've heard of Boomerang before. I still use Boomerang and because Insightly and Boomerang can integrate together, I could set up all of my follow-up in advance with Boomerang.
When that follow-up goes out, it automatically inputs when the follow-up was sent out into Insightly based on the person I sent it to. I don't have to manually do it at all. It's like, "A message will be sent out in two days to Brad."
It sends it out two days later. It puts a little note inside of your contact card that says, "You sent out this message on this day to Brad." It will tell me whether or not you opened it. That's why when I follow up with all the prospects that I have, I set it up all automated. I'm not there at 6:00 in the morning trying to write everything.
The day or the time that someone logs in, it's the first email they see. I set that all up the day before and then I don't worry about it until it goes out.
Any other tools that you use, whether it's in general business or on Facebook?
I am testing out a couple of dashboards when it comes to reviewing data. One of the ones that I've been looking at is called UpHex. They're new, so I don't have a true review on them yet.
One of the great things that I've been looking at when it comes to ad dashboards, very similar to Geckoboard and all these other ones that break down your data is that I'm looking for dashboards that can give you a suggestions on that data too.
The great thing about UpHex is that when you connect your ad account to their dashboard and then it pulls all your data, it then analyzes all of your campaigns and gives you suggestions based on the campaign objective.
Let's say I'm running a conversion ad to a campaign and it's producing leads but it's not producing purchases, that dashboard will actually tell you what is wrong with the campaign and what they suggest doing.
If you don't set the hours, you will work all day every day and do nothing else. Click To Tweet
That's all UpHex?
Yes, that's all built in there. They originally were just a data dashboard and then they start adding recommendations to like a recommendation engine. That's going to become a lot smarter with their AI as more suggestions come through and more data is pulled.
You can only imagine in a way it's a crowdsourced solution for coming up with recommendations based on pulling more data. A year from now it could be even more powerful where it tells you exactly what to do.
I'm giving that some hope and allowing it to do its thing, but it connects with Facebook, it connects with ad words and I believe it also connects with Twitter ads.
Anything else that's top of mind?
Those are pretty much the main tools. I'm in those every single day and Evernote for everything that I take notes on, but that's commonplace now. Those are the main tools that I'm pretty much opening them all the time.
Speaking of tools, I did a 38-minute demo. I've been playing with Kartra. Have you played with that yet?
I have. There's so much going on in there.
It's super cool. I like it. I've used everything and some of them I liked and some of them I don't. I like how it all integrated it is. It keeps you in one system for everything.
What's a nut you're trying to crack right now in your business, in your life or something? This is where I can, myself or some of my listeners help you. The easy nuts are like, "I want more clients."
That's not what I'm talking about. Is there a skill you're trying to learn? Is there a person you're trying to meet, find or hire? Is there money you're trying to raise? Is there a challenge you're trying to figure out, "Why can't I figure this out?"
I'm actively working on this, but it's removing myself from every piece of the business. It's essentially systems and hiring. I have said for the last three years that has been a core focus, but up until I realized I was completely half asking that whole thing.
I didn't start taking it seriously until earlier I went to the hospital from overworking myself, bad health and all sorts of things. It wasn't until then, in March of 2018, when I made the decision that I need to focus more on my systems because I'm in the hospital, I can't do anything. I don't know if my business is running.
That's a wake-up call and a half.
Built to Sell: Creating a Business That Can Thrive Without You
For sure, because the first thing that goes into your head is, "Am I going to be okay?" The second thing is, "What am I going to do with my business?"
Have you ever read John Warrillow's book Built to Sell?
I have interviewed him. I've always loved his book, especially as it relates to an agency, how do you get it? Using systems, using the team in order to remove yourself from that.
Another guest on my show who has been on the show two times is Mike Michalowicz. He wrote a book called Profit First, which I don't know if you've heard of that, but I recommend it to everybody. It's such an amazing way to think about your business, accounting and finances.
It's very simple but it's like, "It's forehead slappingly cool." He just wrote a book called Clockwork: Design Your Business to Run Itself.
I have not yet run it, but are our mutual friends, Matt Wolfe and Joe Fier are interviewing him on this and they got the book but I'm going to check that out. There are a couple of resources for you in that department.
It's one of those things where I figured, if I ever wanted to sell the business or if I at least wanted to make it where it's running in the background so I can go focus on other things. I needed to put more attention on that and up until that incident I was not putting any attention on systems whatsoever.
I have a team, don't get me wrong but I was still heavily involved in client communication and jumping on calls and talking about reports and all that other good stuff. Constantly I would hear from people like, "That twenty-minute call that you're making to talk about a report, you could easily get someone at $15 an hour to do that for you."
You've got to educate them on how ads work so they can see they could be sophisticated enough to talk about it at a high level.
The client doesn't care. They want to know that if there's something wrong, you're going to step in and talk to them. If I'm talking to my rep and that rep is smart enough and they're telling me everything I want to know like, "This is working. Here's what we're doing to fix what's not working." I'm like, "All right."
I don't always need to touch the robe of the guru. That's good. I'm glad to hear that you're making that more of a priority. Anything else you're excited about going on in your world, whether it's business or personal?
It's a combination of both, but I'm actually excited for the fact that I can get back into doing one of my passion projects which I used to day trade quite a bit when I was younger.
I used to do stock and options trading and up until the whole crypto phase, that actually reinvigorated me to look back into it just because I'm like, "All these people making crazy returns." It reminds me of when I was eighteen tradings from my college apartment and people would go, "How do you make $3,000 in two hours?"
I would do that and I had not done it again since the age of 21. I hadn't traded for many years. Up until now, I started to get back into that world and it was almost tapping into that old part of the brain where it's like, "You still remember this stuff. You can still do this again."
It's muscle memory for people and it is for me. I started to get back in that world and I forgot how much I enjoyed it because one, it's a finite period of time. The market's open. That's when you're working.
When the market's closed, you have a choice. You can either go do research or you could do nothing. The great thing about that is that's actually the first time where I felt like I was putting myself on a schedule again when I was trading, because when I run my agency like I am right now, and I still continue to run my agency.
If you don't set the hours, you will work all day every day and do nothing else. You'll work 24 hours if you gave yourself the opportunity to.
When I started to tap back into doing the trading during the certain parts of the day, that's when I realized I was putting myself on a schedule. It felt awesome because then by the time the market was closed, it was as if I was able to go do whatever I want after that.
I hadn't felt that feeling in so long. To me, it was a great reintroduction into that world. At the same time, that is when I realized I had started working on systems again because you can't be taking twenty calls a day or eight calls a day and be trading at the same time.
You have to find time to be alone and focus. In order to fully allow myself to be re-immersed in that world, I've been focusing entirely on the systems part. It was a great eye-opening experience. I did it for a week and I was like, "I'm going to follow this schedule and do what I used to do." It was great. I was like, "I definitely want to be doing this more."
I've got some friends who are doing some big stuff in there and may make an introduction. I think you'd like them. David, this has been fantastic. For people who want to learn more about this, the first question, are you still taking clients?
Yes, I'm still taking clients. We have calls with everyone to make sure that they qualify for.
If they want to check you out more, if they want to see if they qualify, do they simply go to ConvertROI.com?
Yes. If you go to the website, there's a button to email me directly. Once you go ahead and fill in all those details, it comes straight to me so I could see what it is that you do and what you're looking for.
If you don't want to reach out to me on my website, but instead of wanting to have an immediate conversation, you can go to my personal profile at Facebook.com/schlossy. I get messages direct in my inbox. I answer. If you want to make an immediate discussion and get something done now you would go to my Facebook page and make that happen.
David, you definitely brought the heat and I appreciate it. I know all my readers do as well. Hopefully they learned some good stuff.
Reach out to David if you are looking to get your Facebook advertising managed by somebody who obviously knows what he's talking about. If you have any questions, if you are stuck, if you're not 100% sure what you should be doing, given a lot of the changes to grow your business, send me an email to AskBrad@BaconWrappedBusiness.com.
Tell me what's going on and I'll either invite you on the show or I'll see if I can answer it for you. If I don't have an answer, I'll see if I've got a resource for you. David, I look forward to hanging out with you again. For everybody else, I hope you stay tuned for the next episode. I'll talk to you soon.
Convert ROI
Revealbot
Yesware
UpHex
Geckoboard
John Warrillow – Previous episode
Built to Sell
Mike Michalowicz – Previous episode
Profit First
Clockwork: Design Your Business to Run Itself
Facebook.com/schlossy
About David Schloss


This Sign is a lovely Fathers Day Gift, lovely heart warming words for a special father from a loving child. These signs are such thoughtful gifts, its something that can be cherished.
A simple design of a basic bold font and a few scattered plain stars.
Available in any colours and available in All Glitter, All Paint or Part Paint, Part Glitter.
Available as a hanging sign as pictured or available on a stand.


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loose threads 10/28/2008
Marion Cotillard Is Dior's New Face; Yigal Azrouël Expands FootwearAlso a blogger accuses Paul Smith of culling designs from his Flickr stream.
diva fits 9/15/2008
Jennifer Lopez 'Runway'-Finale Foot Injury: Bogus?Supposedly she pulled out of the taping because Harvey Weinstein didn't give her the movie role she wanted.
loose threads 3/31/2008
How Carla Bruni Saved Dior; Daniel Craig Is Best DressedCarla Bruni Sarkozy's all-Dior wardrobe during her London visit was worth $1 million in advertising for Dior; GQ crowns Daniel Craig its best-dressed man — John McCain never had a chance.
run through 2/14/2008
Victoria's Secret in Herald Square Is for the 'Family Casino Crowd'Today's "Critical Shopper" takes a good hard look at the Victoria's Secret in Herald Square, because — surprise! — it's Valentine's Day. Cintra Wilson determines Victoria's "secrets" are not so much secret. Rather, they're as explicitly sexual as, let's say, strippers. So it's not surprising that the store lacks a certain, how do we say, class.
right-click 11/14/2007
Ghostface Killah: Just Plain Nuts?Plus: A new song by Seal! Yes, really!
The Orange Line 8/28/2007
Riding the B Line: Flatbush Avenue's Secret Hamburger StandSomewhere in the world there may be a train line that covers more gastronomic territory than the B and V subway lines, which start in southernmost Brooklyn and end deep in Queens, but if there is, we don't know about it. For the next twenty-odd weeks, we'll be riding the B and V from Coney Island all the way to Forest Hills, jumping off frequently to rave about our favorite restaurants and food stores near the subway. This week: Seventh Avenue
quote machine 8/16/2007
Seal, Zen Master in the Art of SexSee who said, "I have to use stupid pickup lines like, 'You want to see my p—s … again?'"
the take 5/17/2007
Why Did Warhol's 'Green Car Crash' Sell?
grub street 4/17/2007
It'd Be Better With Oompa-Loompas Looks like Max Brenner, the nonexistent "Bald Man" of high-concept choco-bar infamy, has started a trend: Call it the Willie Wonka–fication of the coffeehouse experience. The weirdness continues at the Roasting Plant, where freshly roasted coffee beans are sucked out of transparent vessels through overhead pipes and into a souped-up espresso machine. We're as baffled as anyone, but we also have to grudgingly admit that the shop's main attraction, a Rube Goldberg–meets–H.R. Giger device, looks pretty damn cool. And, who knows, perhaps the beans do stay fresher this way. We'll let Rob and Robin provide further explanation over at Grub Street. The Roasting Plant's Coffee Beans Dance Overhead [Grub Street]

redpajama_set_name: RedPajamaCommonCrawl


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It's time to vote on the Sudsy Sixteen round of Minnesota brewery matchups — and you can do so here — but if you're wondering how we got here ...
How the field was determined:
• Readers voted for their top five breweries, giving 5 points to their top choice and 1 point to their last choice. A total of 128 breweries received votes.
• All votes were tallied and the 16 breweries with the highest vote totals made the cut.
• The breweries were seeded 1 through 16, with the 1-seed having the highest vote total and the 16-seed, the lowest among the 16.
• The seeds were arranged into bracket form, NCAA tournament-style.
The final point totals of the 16 teams that made the field:
• Surly Brewing Co., 654
• Bent Paddle Brewing Co., 532
• Indeed Brewing Co., 414
• Dangerous Man Brewing Co., 406
• Summit Brewing Co., 298
• Castle Danger Brewery, 289
• Fulton Beer, 285
• Steel Toe Brewing, 279
• Schell's Brewery, 186
• Bad Weather Brewing Co., 156
• Fair State Brewing Cooperative, 155
• Bauhaus Brew Labs, 152
• Lift Bridge Brewing Co., 141
• Town Hall Brewery, 135
• HammerHeart Brewing Co., 130
• Copper Trail Brewing, 127
What we learned:
• Surly, by a landslide. Maybe it could have been predicted, but the Twin Cities powerhouse crushed the competition.
• Duluth is coming in strong. For a while, Bent Paddle was closely challenging Surly for the top seed. It settled for No. 2, but was just the headliner of a strong Duluth class of breweries.
• Copper Trail drinkers are extremely loyal. The Alexandria brewery received just 27 votes — fewer than a couple of teams that didn't make the field — but all but four of those votes were 5's.
• Others were liked, but not a priority. Modist Brewing (32 votes, 84 points), Urban Growler Brewing Co. (33 votes, 83 points), Fitgers Brewhouse (33 votes, 79 points) and Tin Whiskers Brewing Co. (40 votes, 111 points) got a lot of nods but missed the cut.
• Only 40 of the 128 breweries were tabbed by fewer than five voters.
• 15 breweries received vote totals of 60 points or more: Insight Brewing (121), Tin Whiskers (111), Disgruntled Brewing (100), Angry Inch Brewing (90), Modist (84), Urban Growler (83), Fitgers (79), LynLake Brewery (76), Bang Brewing (74), Badger Hill Brewing Co. (70), Lake Monster Brewing (68), Omni Brewing Co. (65), Excelsior Brewing Co. (67), 612Brew (63) and Bent Brewstillery (61).
More From Variety
Screenwriter Gregory Allen Howard, who skillfully adapted stories of historical Black figures in "Remember the Titans" starring Denzel Washington, "Ali" with Will Smith and "Harriet" with Cynthia Erivo, has died. He was 70.
"Avatar: The Way of Water" claimed the No. 1 spot on the domestic box office charts for the seventh weekend in a row with an additional $15.7 million, according to studio estimates on Sunday.
Winning numbers drawn in 'Lotto America' game
TALLAHASSEE, Fla. _ The winning numbers in Saturday evening's drawing of the "Lotto America" game were:
MN Lottery
MINNEAPOLIS _ These Minnesota lotteries were drawn Saturday:


We welcome your group to visit the Bakery and share lunch with the Bakers with advance notice. The Bakery has a large dining area and while we can accommodate larger groups, you will have a better opportunity to interact with the Bakers if you keep the group small.
The bakers will join you and possibly the volunteer for lunch until 12:45pm. This is a great informal way to get a better understanding of the mission of Bridge Bread from the most important people involved, the Bakers and the volunteers.
The address of the Bakery 2639 Cherokee, Saint Louis, MO 63118. If you wish to buy any bread or rolls to take with you (other than your church's weekly order) you can pick it up when you come for lunch.
If lunch doesn't work, a small group or family is welcome to visit with advance notice and view the bakery and talk to the shift supervisor in the mornings or afternoons, however the bakers will not be able to stop work to spend time with you. Friday afternoons are very good for this.
You can call the Bake Shop at 314-296-3077 if you need help.


Bertha Verde leads a monthly women's heart disease support group at Scripps Clinic Rancho Bernardo.
Bertha Verde was in the prime of life when two heart attacks hit her. The first one came just after she had wrapped up a boot camp exercise program.
Now, a year and a half into her recovery, the 53-year-old Poway woman is launching a women's heart disease support group at Scripps Clinic Rancho Bernardo in order to share the lessons she has learned while traveling along her health journey and to meet others who have navigated a similar path.
Scripps Health is a founding member of WomenHeart's National Hospital Alliance, an organization that provides education and support to women living with heart disease. Through this partnership, WomenHeart and Scripps offer San Diego women gender-sensitive cardiovascular care, educational materials, programs and support groups. The new group in Rancho Bernardo is one of several available throughout the county.
The Rancho Bernardo group's first meeting is scheduled for Feb. 9 from 5 to 6:30 p.m. at Scripps Clinic Rancho Bernardo, located at 15004 Innovation Drive. The monthly meeting, held on the second Thursday of each month in the 4th floor administrative conference room, is free and open to women who are living with heart disease or have suffered a heart event.
Meeting programs will vary from month to month. For example, experts will be invited to talk about different kinds of heart conditions, heart attack prevention, blood pressure, exercise and nutrition. The meetings also will include time for participants to network and share experiences.
"Support groups such as this one are a highly effective way to share experiences, increase knowledge and awareness, and make peace with that is going on in one's own life," said Poulina Uddin, MD, a board-certified cardiologist and one of four female physicians leading the new Scripps Women's Heart Center at the John R. Anderson V Medical Pavilion on the Scripps Memorial Hospital La Jolla campus.
The new center offers expert cardiology care for women by women.
Heart disease is the leading cause of death for women in the United States, killing more than 280,000 women in 2013, according to the Center for Disease Control and Prevention. Yet only 54 percent of women are aware of that fact.
For many women, heart disease is a silent threat that goes undiagnosed until symptoms of a sudden heart attack, heart failure or stroke surface.
That's what happened to Verde.
She was home one night eating a bowl of vegetables when she started experiencing numbness in her left arm and pain in her neck that radiated into her teeth. Doctors determined she had suffered a heart attack due to complete blockage of her left anterior descending artery, which supplies blood to more than half of the heart muscle. Two stents were placed to open the artery.
Further testing by Verde's Scripps Clinic cardiologist Todd Hitchcock, MD, determined she suffered from spontaneous coronary artery dissection, an uncommon condition that happens when tears form in a heart blood vessel and block blood flow. The condition typically affects healthy women in their 40s and 50s who haven't experienced signs of heart disease.
A second heart attack struck her a week later.
"I am pretty fit, so all of this came as a complete surprise to me," she said.
After her recovery, Verde started looking for other women who could relate to her experience. She found some resources online, but she wanted an outlet for connecting with women in her community. That's when she decided to become a WomenHeart champion and to start a support group network in the north inland area of San Diego County.


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Banks making progress in delivering better customer outcomes
Home News & ResourcesBanks making progress in delivering better customer outcomes
New research released today shows Australians believe banks are heading in the right direction, becoming more customer focused and are starting to see the Banking Reform Program – Better Banking deliver results.
The Edelman Intelligence research conducted late last year tracks community trust and confidence in banks. This new report shows a significant improvement in the perceptions of banks since the first research report published six months ago.
Nearly 80 per cent of people believe that their bank is becoming more customer focused, up from 63 per cent, and 86 per cent believe that banks help customers to make decisions in their own interest, up from 74 per cent.
Customers' level of trust in their own bank and their perception of the industry overall has also improved.
Australian Bankers' Association Deputy Chief Executive Officer, Diane Tate, said the results were encouraging and showed that the significant efforts made by the banks to respond to customer expectations and rebuild trust with the community is making banking better.
"Although there's still a long way to go to restore trust and confidence in the industry, it's encouraging that the impact of these reforms is being recognised by customers and making an impact on the ground," Ms Tate said.
"The banks recognised that they needed to change and began undertaking the largest program of reforms in decades.
"This new research is a sign that more customers are experiencing the benefits of change in the way banks conduct their business.
"Through the Banking Reform Program – Better Banking, banks have been changing their practices to be more transparent and make it easier for individuals and small business to do their banking," she said.
The research shows that awareness of each of the reforms has increased, in particular initiatives to improve how banks manage complaints and compensate customers when mistakes are made.
Strengthening the Code of Banking Practice has again been identified as one of the most important initiatives to drive trust. The new Code was lodged late last year with ASIC and currently awaits approval.
Other factors identified by the research as important factors in change were confidence and transparency in banking, while supporting customers experiencing financial difficulty and removing individuals for poor conduct has increased in importance for customers. Other key findings in the research include:
55 per cent of people believe their bank is more interested in what's good for customers, up from 44 per cent.
The level of importance that Australians place on the reforms remains strong, with half the initiatives scoring 70 per cent or higher.
Edelman surveyed 1,000 Australians in November 2017 following the first round of research conducted in May 2017, which set benchmarks for the industry to assess the impact of its Banking Reform Program.
Contact: Rory Grant 0475 741 007
One-stop-shop needed to simplify complaints handling
ABA calls for more consultation on major bank tax and release of Regulatory Impact Statement
Financial relief available following east coast weather event
Efficient and Responsible: Getting the Lending Balance Right
Access to credit opens up opportunities and fulfills aspirations. Getting it right requires the right balance between consumer protections and the flow of credit.
TRANSCRIPT: ABA CEO Anna Bligh on ABC Radio's AM 18 November "a chance to get back on their feet"
Interviewed by AM's Peter Ryan, ABA CEO Anna Bligh talked about the substantial drop in loan deferrals since their peak during the pandemic, falling from 900,000 to 300,000.
Majority of deferred loans back on track
The number of deferred loans has fallen below 300,000 – a reduction of almost 70% since the peak earlier this year.


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Delle Donne unanimous choice for WNBA first team
Elena Delle Donne headlines the all-WNBA first team.
The Chicago Sky forward received first team-votes on all 39 ballots from a national panel of writers and broadcasters in balloting announced Thursday. The league MVP averaged 23.4 points, scoring at least 40 twice. She shot 95 percent from the free throw line and finished third in the WNBA in rebounding to earn her first selection to the team.
She is joined by Maya Moore of Minnesota, Tina Charles of New York, DeWanna Bonner of Phoenix and Angel McCoughtry of Atlanta.
Phoenix center Brittney Griner highlights the second team. Candace Parker of Los Angeles, Tamika Catchings of Indiana, Epiphanny Prince of New York and Courtney Vandersloot of Chicago make up the rest of the second team.
More WNBA
phoenix mercury


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Терновский муниципальный округ — муниципальное образование, наделённое статусом внутригородского муниципального образования в Балаклавском районе в составе города федерального значения Севастополя.

Административный центр расположен в населённом пункте селе Терновка.

Образован в соответствии с законом города Севастополя от 3 июня 2014 года № 17 − ЗС «Об установлении границ и статусе муниципальных образований в городе Севастополе».

География
Занимает восточную сельскую часть Балаклавского района и всего города федерального значения Севастополя. Граничит на юге с Орлиновским, на западе — с Балаклавским муниципальными округами Севастополя. На востоке проходит граница с Красномакским, Куйбышевским и Голубинским сельскими поселениями Бахчисарайского района Республики Крым.

Состав
На территории Терновского муниципального округа находятся 2 населённых пункта:

Население

* в таблице данные по муниципальным образованиям Севастополя из источника Росстата на 1 января 2015 года включают (дублируют) данные итогов переписи населения в КФО по состоянию на 14 октября 2014 года

По итогам переписи населения в Крымском федеральном округе по состоянию на 14 октября 2014 года численность постоянного населения муниципального округа составила 2545 человек (100 % из которых — сельское).

Национальный состав населения (перепись 2014 года):

По данным переписи населения 2001 года в Терновском сельсовете жило 2447 человек.

Примечания

Муниципальные образования Севастополя
География Балаклавского района

redpajama_set_name: RedPajamaWikipedia


Renatus Media LLC arrived at FlashGamm conference held in Moscow on 14th of May. A unique event devoted to flash, social and mobile games is a brilliant opportunity for our team to have close communication with representatives of game industry from different countries and specializations.
Being a sponsor of Flash Gamm, Renatus team arrived in Moscow this morning.
We proudly announce the beginning of Flashgamm event and present our speaker, Darya Lopatko with a speech "Commercial marketing of game apps" about forceful marketing strategies for different apps and their successful promotion. Our lecture starts at 5 p.m. MSK, Galactica Hall 1-2, Cosmos Hotel, Moscow.
Before the speech starts, meet us at sponsor's hall now! We're open for appointments and communication!


An official of the Ogun State Traffic Compliance and Enforcement Corps, Malik Badru has been killed by a commercial bus driver who drove against the traffic.
The incident occurred along Owode-Ijako Road, Ota, while the deceased was discharging his duty.
TRACE Corps Commander/CEO 'Seni Ogunyemi, who broke the sad news said the incident happened on Friday at about 4.30 p. m. at Owode-Ijako area along the Lagos-Abeokuta Expressway.
He said the operative was knocked down shortly after he had finished the day's job, by an LT commercial bus driving against the traffic.
The driver of the vehicle later fled the scene.
He said the Deputy governor's team took Badru to the General Hospital at Ifo for medical attention before he was later transferred to a specialist hospital in Abeokuta for intensive treatment.
According to Ogunyemi, the deputy governor deposited some money for immediate commencement of treatment of the victim.
He said that it was unfortunate that the operative eventually died.
Meanwhile, Ogunyemi has warned motorists to desist from driving against traffic, as no erring driver apprehended would be spared from facing the wrath of the law.


text:
Become a part of our team at Meet Minneapolis!
What does it take to become a member of the team?
Dedication to effective communication
Superior interpersonal skills and a love of teamwork
A demonstrated job skill set
Passion for creativity and innovation
An enthusiastic willingness to become an actively engaged member of the organization and an advocate for the City of Minneapolis
Search here opportunities - Current Meet Minneapolis Job Openings
Calling all writers!
About the project: We pride ourselves on being the trusted resource for where to go, what to see and what to do in Minneapolis - the iconic Minneapolis landmarks, sites, experiences, annual festivals, attractions, parks, neighborhoods, people, and community gathering places and of course, where we love to eat and drink. To further our position as this trusted travel resource, we are looking for travel, lifestyle, food/drink, or arts/culture writers to help tell our story.
If you love Minneapolis as much as we do and want to help others have the best possible experience while they're here, please review the below Writer RFP and send in your proposal now!
Download The Meet Minneapolis Writer RFP


Following on from our guidance on the safeguarding of pupils, staff and data, Link2ICT is pleased to present InVentry Visitor Management Solutions. Designed with and for education, InVentry is a fully-equipped MIS integrated solution that allows you to accurately monitor who is in school at any given time. Speed up your sign -in process, keep identity information secure, and be confident that your pupils, staff and their data is secure.
Here at Link2ICT, we want you to be confident when sourcing technology and so to ensure you are receiving the right products at the right price, we have been working with our partners to offer schools a huge reduction on Classroom ICT this summer.
Giving your school more...up to £200 more!
Link2ICT continues to work with technology partners to offer schools more for less. We also like to offer choice in the solutions that you can access as no two schools (or classrooms) are the same. So, for a limited time only, schools can get up to £200 cashback on a range of Epson Projectors when trading in your old projector and/or whiteboard/interactive panel.
You've spent all that time planning, and now you are focused on encouraging creativity, imagination and productivity in your classroom, so the last thing you need is an issue with your technology. Link2ICT understands the disruption this could cause and the time you could lose and so we only present schools with devices that are robust, reliable and cost effective.
Link2ICT is always looking for new ways to make the school day easier and so with our new hassle-free, Print365 service from Epson; we can help you to make print management even easier. We will even collect your old printers and recycle them for you, free of charge.
Following a recent partnering with Stone Computers, discover what we have to offer with an excellent range of desktops and laptops, including the brand new StonePC Lite.
The GDPR clock is ticking, getting ever closer to 25 May 2018 when the new data protection regulations come into force. Link2ICT can support your school or academy on the road to GDPR compliance. Make sure you are prepared, check out our NEW GDPR support options.
FlashAcademy - make learning languages fun!
For schools looking for exciting and practical ways to engage EAL (English as an Additional Language) pupils, Link2ICT would like to introduce FlashAcademy!
SMART Software is transforming education – Now it's your turn with exclusive discounts available to Link2ICT supported schools.


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Brigade de cuisine (English: kitchen brigade) is a system of hierarchy found in restaurants and hotels employing extensive staff, commonly referred to as "kitchen staff" in English-speaking countries.
The concept was developed by Georges Auguste Escoffier. This structured team system delegates responsibilities to different individuals who specialize in certain tasks.
List of positions
This is an exhaustive list of the different members of the kitchen brigade system. Only the largest of establishments would have an extensive staff of this size. As noted under some titles, certain positions are combined into other positions when such a large staff is unnecessary. Note: Despite the use of chef in English as the title for a cook, the word actually means "chief" or "head" in French. Similarly, cuisine means "kitchen," but also refers to food or cooking generally, or a type of food or cooking.
List of restaurant terminology
Maître d'hôtel, a front of house head
This page contains text from Wikipedia, the Free Encyclopedia -	https://wn.com/Brigade_de_cuisine
'Kitchen Staff' is featured as a movie character in the following productions:
Party Like the Queen of France (2012)
Actors: Don Bondi (actor), Jeff Bower (actor), Scott Butler (actor), Alberto J. Cambra (actor), Donald Hollis Clinton Jr. (actor), Misha Crosby (actor), John Densmore (actor), Jessica DeShaw (actor), Craig DeSilva (actor), Phillip Dye (actor), Barry Edwards (actor), Andres Figueroa (actor), Chris France (actor), Nathan Gomez (actor), Devon Armstrong (actor),
Plot: Marie Antoinette, the last queen of France, and Hugh Hefner, the Playboy legend may seem unlikely bedfellows, but they both share a love of the Masquerade Party. Through two parallel events, centuries apart, Party Like the Queen of France, tells the story of one of the world's most popular and enduring types of party. Party planner Dylan Marer has been given the opportunity to impress his client Hugh Hefner. He will be putting on the annual Playboy Masquerade party at the famous mansion. This year Hef has asked Dylan to create something unique and different. In a stroke of genius Dylan decides to the theme of this year's bash will be based around the provocative French queen, Marie Antoinette. Over the course of the show Dylan's concept is put to the test. Will it go according to plan? Will his host and 1500 demanding Hollywood guests be satisfied. For Dylan and his team, success begins with researching his chosen subject. In the late eighteenth century the young teenage Queen, Marie Antoinette, attended masquerades in Paris as lavish and decadent as any in history. There are many differences between these parties and the Playboy Masquerade. Modern technology, for example, enables today's pleasure seekers to enjoy the very latest in laser light shows, amped up music, chilled cocktails, and VIP transportation. But the similarities to the eighteenth century masked parties are surprisingly evident. For a start, there is great music, provocative dancing, exquisite food and the finest champagnes. There are even VIP areas for those who want to afford more privacy. But most of all, it's the beautiful masks that enable guests, past and present, to adopt a secret identity for the night. Emboldened by the wrong assumption that her identity was hidden, the Queen would rub shoulders with commoners and aristocrats alike; drinking, gambling and enjoying secret encounters. But, such was her beauty and grand style that most there knew who she was. While Marie Antoinette might have been simply enjoying what most teenage girls do today, her partying ways eventually turned people against her and fanned the flames of the French Revolution, resulting in the overthrow of the monarchy, and her execution. But while Revolutionary France remembers her as an immoral spendthrift, people like Dylan Marer look to her for inspiration. Her beauty, fashion sense, and ability to charm have left a lasting effect, none more so than tonight at the Playboy Mansion, where forty semi-naked, Marie Antoinette look-a-likes, celebrate the charismatic queen. The young queen's masquerades were a hot-blooded attempt to escape the frustrations of a loveless marriage. The Playboy Masquerade Party is a return to her world for modern day party lovers - a provocative escape from the shackles of their daily lives. Tonight, everyone here will Party Like the Queen of France.
Genres: History,
Road to the Altar (2009)
Actors: Alex Bovicelli (actor), Darren Capozzi (actor), Charles Chen (actor), Tom Choi (actor), Tony Clemons (actor), Joshua Collins (actor), Christopher Curzon (actor), Amato D'Apolito (actor), Reggie De Leon (actor), Joe Filippone (actor), Héctor A. García (actor), Jim Hanks (actor), Matt Kawczynski (actor), Kirk Kelleykahn (actor), Willam Belli (actor),
Genres: Comedy,
Taglines: The only problem with getting married, is having to plan the wedding
Love Lies Bleeding (2008)
Actors: Chris Ashworth (actor), Don Battle (actor), Josh Berry (actor), James Blackburn (actor), Frank Bond (actor), Gerald Brodin (actor), Jeremy Burnell (actor), Robert Cain (actor), Bryan Chapman (actor), Dave Colon (actor), Matthew Del Pizzo (actor), Edward A. Duran (actor), Hugh Elliot (actor), Jonathan Ringo Freeborn (actor), Vicente Alirez (actor),
Plot: A struggling young couple stumbles upon a cache of dirty money after a shootout in their apartment building. With hopes of a better life they flee with the money -- provoking the fury of a corrupt DEA agent who will stop at nothing to get his money back, and arousing the suspicions of a detective who is determined to find out what's really going before its too late.
Keywords: 1957-chevrolet, 57-chevy, albuquerque-new-mexico, arm-sling, black-panties, bound, broken-bottle, casino, character-repeating-someone-else's-dialogue, cleavage
Genres: Action, Drama, Thriller,
Hendricks: The guy who sold it to them said they had a couple suitcases. Got on the freeway headed east. It's a bright orange '57 Chevy.::Pollen: A bright orange '57 Chevy? We'll never find them now.
Broken Angel (2008)
Actors: Seth Baird (actor), Aclan Bates (actor), Aclan Bates-Buyukturkoglu (actor), Yuri Bradac (actor), Zachary Charles (actor), Kevin Corchiani (actor), Erik Eidem (actor), Colin Fickes (actor), Jay Karnes (actor), Johan Kim (actor), Clyde Kusatsu (actor), Matt Medrano (actor), Patrick Muldoon (actor), Emrah Polatoglu (actor), Hayati Akbas (actor),
Plot: A young foreign girl comes to LA to learn English but learns instead that life in the States is not what she saw on TV and film. She finds herself being dragged into a world not only foreign in language but completely outside her cultural values. Her only savior is the one person who does not rely on language for communication, a deaf artist.
Keywords: alone, based-on-novel, immigrant
Genres: Drama,
Bondi Tsunami (2004)
Actors: Keita Abe (actor), Taki Abe (actor), James Blyth (actor), Luke Bullock (actor), Harry Cox (actor), Nobuhisa Ikeda (actor), Yuta Inoue (actor), Barton Lynch (actor), Tomomi Minamisawa (actor), Junko Wakabayashi (actor), Miki Sasaki (actress), Monique Wright (actress), Anthony Lucas Smith (producer), Naomi Lucas Smith (producer), Naomi Lucas Smith (producer),
Genres: Adventure, Comedy, Documentary, Drama, Music,
Taglines: The first Japanese surfing road movie in Australia
Which Way, Por Favor? (1999)
Actors: Mateo Lorenzo Aguirre (actor), Rodrigo Aguirre (actor), Rodrigo Aguirre (actor), Luis Ramos Castillon (actor), Luis Ramos Castillon (actor), Hernan Cruz Rodriguez (actor), Mick Diener (actor), Luke Donahue (actor), Harvey Dosik (actor), Duba (actor), Jack Dyer (actor), Jack Dyer (actor), Nathaniel Eaton (actor), Abram Garcia (actor), Lorenzo Aguirre (actor),
Plot: The breathtaking sights and sounds of Mexico's lush Pacific coast come alive in this captivating comedy-drama shot in the isolated seaside village of Yelapa. Join four offbeat travelers hunting for romantic adventure, hidden cash, a mysterious father, and the mythic sorceror, "Don Juan," made famous in books by Carlos Castaneda. Featuring a cast of North American actors and Yelapa locals and an original soundtrack recorded by members of the David Grisman Band, Tito Puente, Van Morrison, The Robert Gray Band -- and the grammy-winning CARLOS SANTANA Band.
Keywords: beach, dog, female-nudity, improv, independent-film, lesbian-subtext, low-budget-film, mexico, scorpion, seduction
Genres: Comedy, Drama,
Taglines: Life's a trip. Directions not included.
Jin yu man tang (1995)
Actors: Leslie Cheung (actor), Siu Cheung (actor), Yuk Wah Cheung (actor), Ka-Kui Ho (actor), Bei-Dak Lai (actor), Geng Lam (actor), Shun Lau (actor), Kar-Ying Law (actor), Do-Yu Lee (actor), Hung Lu (actor), Peter Pau (actor), Ling-chang Tao (actor), Yat-Fei Wong (actor), Xin Xin Xiong (actor), Kenny Bee (actor),
Plot: Kit is a gangster looking to start a new life as a chef in Canada, so he can be closer to his girlfriend. But in his struggle to learn the fine art of cuisine, he runs across a red-headed beauty who will change his plans, and soon finds himself off in search of the retired master who can teach him how to win in the ultimate cooking challenge.
Keywords: cooking, food
Genres: Comedy, Romance,
Superstau (1991)
Actors: Harry Baer (actor), Jako Benz (actor), Rainer Doering (actor), Dieter Dost (actor), Jan Fedder (actor), Ottfried Fischer (actor), Heinrich Giskes (actor), Robert Gorodetskiy (actor), Uwe Grzechowski (actor), Aykut Kayacik (actor), Welerij Keft (actor), Achim Konejung (actor), Leonid Lejkin (actor), Anwar Libabow (actor), Ulrich Anschütz (actor),
Plot: Every year a lot of German people prepare to spent their holidays in the sunny south. And all of them have to use the same motor ways. And every year all comes to an end in a big jam.
Keywords: automobile, holiday, motorway, traffic-jam
The Cook the Thief His Wife & Her Lover (1989)
Actors: Roger Ashton-Griffiths (actor), Richard Bohringer (actor), Arnie Breeveld (actor), Nick Brozovic (actor), Michael Clark (actor), Ron Cook (actor), Ian Dury (actor), Alex Fraser (actor), Michael Gambon (actor), Tim Geary (actor), Bob Goody (actor), Ciarán Hinds (actor), Alan Howard (actor), Roger Lloyd Pack (actor), Tony Alleff (actor),
Plot: The wife of a barbaric crime boss engages in a secretive romance with a gentle bookseller between meals at her husband's restaurant. Food, colour coding, sex, murder, torture and cannibalism are the exotic fare in this beautifully filmed but brutally uncompromising modern fable which has been interpreted as an allegory for Thatcherism.
Keywords: 80s, abstract-art, absurdism, abusive-husband, adultery, alienation, all-seeing-eye, allegory, alternative-reality, anti-hero
Genres: Crime, Drama, Romance,
Taglines: Lust...Murder...Dessert. Bon Appetit!
[In a book depository]::Georgina: Are we safe here?::Michael: Does Albert read?
Georgina: Yes! He's a man. He's Jewish and he's from Ethiopia!::Albert: What?::Georgina: His mother is a Roman Catholic, he's been imprisoned in South Africa, he's as black as the ace of spades and he probably drinks his own pee!
Georgina: Try the cock, Albert. It's a delicacy, and you know where it's been.
Albert: What you've got to realize is that the clever cook puts unlikely things together, like duck and orange, like pineapple and ham. It's called 'artistry'. You know, I am an artist the way I combine my business and my pleasure: Money's my business, eating's my pleasure and Georgie's my pleasure, too, though in a more private kind of way than stuffing the mouth and feeding the sewers, though the pleasures are related because the naughty bits and the dirty bits are so close together that it just goes to show how eating and sex are related. Georgie's naughty bits are nicely related, aren't they, Georgie?
[speaking of Albert, the thief]::Michael: Where is he now?::Georgina: He's eating avocado vinaigrette and prawns... with his fingers.
Albert: Looks like catfood for constipated French rabbits!
Georgina: Bon apetit. It's French...
Albert: What are you doing in there, Georgie? You playin' with yourself? That's not allowed. That's my property, you're not allowed to fiddle with it. Now come on, open the door, I'll show you how to wipe yourself.
Albert: I think those Ethiopians enjoy starving. Keeps them thin and graceful.
Albert: Circumsized mediocrity is screwing my wife!
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Latest News for: kitchen staff
Inside Bloom Vegan Kitchen: the UAE's newest plant-based eatery
The National 18 Jul 2019
Heloise Lambert, the founder of Bloom Vegan Kitchen, has found one, and she uses it in the grilled "cheese" sandwich that's offered on her menu ... All of this is served with chips that are perfectly crispy on the outside and fluffy within, and haven't gone soggy in the time it takes to move from kitchen to home....
Breakfast For The Elevated EveryMan at The Rooster
LA Weekly 18 Jul 2019
The staff isn't welcoming like they used to be ... native, Sadighi isn't some absent chef you barely see cook either; when I stopped by the new digs on Pico, she was working right alongside her all female staff. It's also worth mentioning that she previously won an episode of Cutthroat Kitchen and has appeared as a contestant on Chopped....
Caddy's, residents settle dispute over restaurant noise. St. Pete Beach location to open soon.
Tampa Bay Times 18 Jul 2019
ST. PETE BEACH - Residents near the proposed new Caddy's St ... The next step, expected soon, is for the city to modify its permit. PREVIOUS COVERAGE ... Pete Beach. The legal dispute began in March when Donald J ... The only rear doors allowing people to enter the building are to be restricted to the kitchen area used by staff, and for deliveries and fire exits....
Colson Whitehead's spare, riveting, horrifying Nickel Boys
Vox 18 Jul 2019
The only difference, Elwood thinks, is that "all the violent offenders … were on the staff." Most of the survivors ... At the hotel where his grandmother works, Elwood finds himself doing all the dishes for the kitchen staff when they offer to race him through a pile of dirty dishes....
Body found in campervan in car park 'had been there for months'
Scotsman 17 Jul 2019
The death is not believed to be suspicious ... Car park operators Total Parking Solutions said they did not have staff on site and had not been alerted to the vehicle ... An eyewitness to the unfolding events, Graeme Cormack, owner of Hannah's Krazy Kitchen – a burger van in the car park – said. "I just saw the police and B&Q staff at the vehicle ... ....
Utah homelessness providers issue 'major' call for volunteers ahead of resource center openings
Longtime volunteer Kathy Wagner works in the kitchen at the Volunteers of America-Utah Youth Resource Center in Salt Lake City on Wednesday, July 17, 2019 ... Volunteers of America, which will operate the women's resource center, has hired about 45 staff members and is in the midst of training them, Bray said....
Team from School District of Lee County wins Florida Sterling Storyboard Competition
Lehigh Acres Citizen 17 Jul 2019
A project, Absent Minded, implemented at Lehigh Elementary School for decreasing staff absenteeism, recently won an award during the Florida Sterling Council's Storybook Showcase Competition in Orlando ... When Hurricane Irma hit, Lusk said Lehigh Elementary School was hit very hard, leading to an increase in absenteeism of instructional staff....
Will new powers to regulate third level erode autonomy of universities?
The Irish Times 17 Jul 2019
An ice-sculpture for a €13,000 retirement party. Painted portraits of senior staff commissioned at a cost of €20,000. VIP-style expenses for relocating a staff member including delivery of a fitted kitchen ... There's little doubt there are problems with the current regulatory regime, drawn up in 1971 at a time when there were just 20,000 students ... ....
Sandwich satisfaction: Steak Out Subs continues to wow fans
Citrus County Chronicle 17 Jul 2019
The eatery is on U.S ... MATTHEW BECK/Chronicle. The hospitable owners and staff make old and new customers feel right at home ... MATTHEW BECK/Chronicle. The owners' son, Drew, is also in the kitchen turning out many of the dishes, and Vickie Didomenico's sister, Tina Bates, is also part of the friendly staff ... I'm from Philly and I know my cheesesteak!" ... U.S....
Cheddar's Scratch Kitchen in Lafayette now closed
Cheddar's Scratch Kitchen, which has been a mainstay near the Acadiana Mall for the past seven years, closed its doors Monday ... In a post on the Cheddar's Scratch Kitchen website, Allen Perkins made the "difficult business decision" to close the store ... Cheddar's Scratch Kitchen in Lafayette now closed ... Staff writer Jul 16, 2019 - 9.40 am....
An important part of life
The Logan Daily News 16 Jul 2019
One of the conveniences of the Pickering House is the family kitchen. The kitchen allows families to fix their own meals if they would like to, thus helping them to maintain some normalcy in their life ... For our staff, that's all it took ... Staff brought in two long tables and placed linen tablecloths on them....
SouthStar Urgent Care names president and COO as founder Clayt Hulin steps aside in advisory role
Cheddar's Scratch Kitchen in Lafayette closed; Youngsville council addresses mobile home restrictions passed after Southside High opening ... Cheddar's Scratch Kitchen in Lafayette now closed ... Staff writer Jul 16, 2019 - 9.40 am. Cheddar's Scratch Kitchen, which has been a mainstay near the Acadiana Mall for the past seven years, closed its doors Monday....
Johnny Depp & Keith Richards stun diners with Indian restaurant visit
Music News 16 Jul 2019
They didn't demand any special attention. "He's the nicest chap, really respectful to everyone and he went in the kitchen, saying hi to the staff and going out of his way to say thank you to everyone." ... On Stranger Tides ... ....