Explaining that "domain names are like real estate" isn't enough, and it leaves significant money on the table. If you don't understand specifically how domain names impact brand values, you limit your ability to sell your domain names, to invest wisely, or on the other end as an entrepreneur, to maximize your brand's potential.
Today's Sherpa, Chris Zuiker, describes 7 specific ways in which domain names impact brand value. Learn to speak to the specifics and overcome objections.
Tess: On today's DomainSherpa, Media Options' Senior Broker Chris Zuiker joins us. He shares seven dimensions of how domains impact brands, and he gets worried that he's sharing too much of his secret sauce. Stay tuned.
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Hey Sherpa network, Chris Zuiker and I are excited to be here today, to talk with you about the seven dimensions of how domains impact brands. Chris, you have been such a prolific writer for the Media Options blog and you've said that that's your learning style. You've certainly created a learning opportunity for everyone in the domain industry. Tell me more about how you've come to have your perspective and put them into these you know, really thorough blogs, great for corporations.
Tess: That's the key Chris, I mean you were just golden. Because of that, you understand corporate America, you understand what they want, you understand… Did anybody ever talk to you about domains and you think that was dumb or didn't make sense?
Chris: You know, they talked to me about marketing. Okay so just a recap. I managed accounts calling on Walmart, Target, Sam's Club for 15 years maybe 16 years. And I actually worked at Walmart corporate headquarters, and so I managed like very large accounts. Accounts doing $100 million in revenue okay, that was the largest one, obviously scaling over the years, but a lot of money right.
Chris: Yeah, so I had that experience right, that experience of corporate America, coming to domain name. So fast forward right, so three and a half years working with domain names, and I use the blog really as a way to…you said I mean it's perfect, like research and come to this understanding of domains names, like how do we educate the community on domain names but at the same time, help to sell more domain names, right?
Tess: Even at marketing companies?
Chris: Yeah, no, no, a good point. I mean there are people… like when I say 98%, right, I'm talking about the broader market of businesses, okay. Now when we narrow it down, we narrow down the people that communicated with us and buy us, it's obviously a different segment of that. What I am saying is that when you do outbound [inaudible 00:06:10], so I'm like on my 60,000th contact point for domain names.
Tess: Sixty thousand people you've contacted.
Chris: Thousands. I talk to a lot of people yeah, a lot of boners, I've been told no, a lot of times, I've been cussed at a lot of times okay, I've had it happen. So here's the key is that their world view doesn't allow them. So that's what my blogs are there to do, is there to show them and have [inaudible 00:06:37] the world view is not going to get at them where they need to be in this new economy right, the digital economy, from a digital strategic standpoint.
Breaking their frames, breaking their world view, so that's where I came up with, that's the title of today's talk right, the seven dimensions to a domain name. Like what are the seven ways that a domain name impacts a brand, that impacts a company, impacts the digital marketing strategy?
Tess: I don't want to steal your thunder, so maybe you wanna say it.
Tess: Wait, why did you macro to micro?
Tess: I see you as capturing the sales funnel macro to micro. You know, Chris, I'm really blown away with how you think. Okay, so we'll hammer them out, and then go into the details. Numero uno.
Chris: Okay, so the first one is global positioning… Okay, I'm gonna go through all seven. No, you know what, we won't go through all seven, because somebody would have to listen to this whole video, okay.
Tess: No, no you do it however you want.
Chris: No, no, so the first one is this global positioning and it's interesting. So the more companies that we reach out to, the more companies I talk to, the more I truly believe that global positioning is one of the most overlooked aspects of domain names and branding. And here's why I say this is that only one company can own the globe positioning for any keyword right, the dot com. So purple.com I think the first time we started talking about this call it was like purple.com.
Right? It was [inaudible 00:09:19] talk about purple.com I was like I don't know if I can talk 30 minutes, probably could, but let's expand that out. So purple.com. There was Purplebricks, they've raised like $300 million right, there's Purple Mattress, they've obviously raised quite a bit of money, they bought purple.com, but now they own the global position for purple. And where this is important is that when the messaging starts to take effect, they… like they'll always hold a piece of the mind frame of anyone who does marketing around purple now.
Tess: Okay wait, so purple you're saying right there are a bunch of brands that have purple in them somewhere?
Chris: No, it's pretty established, I think they've raised $300 million. It's primarily in the UK, they're coming to the United States.
Tess: Yeah, well I know they…March 26th of this year, they secured $177 million investment, and that is basically what they're using to start in New York. They've [crosstalk 00:10:46].
Tess: One hundred seventy-seven million, if I that 77 doesn't matter to you I'll take it.
Chris: Round up, round down.
Tess: I prefer rounding up when I'm receiving money.
Chris: Okay, you know what, I think I do too. But yeah, so they've raised the money Tess right, and I'm sure like you hear this, "Well hey, we're Purplebricks." Listen I got it, but here's the thing. You just opened the door to make your brand irrelevant. Because the messaging now of purple is going to be dominated by Purple Mattress.
And so how many…like we think about how our brains work, and there's a study done by Rees and Rees [SP], it was a positioning study. I think it was Rees and Rees, or rees.com [SP] a positioning study done in the '70s, it talks about how when you ask someone, "Hey, name the top five brands in any industry," right. We rank them on how they impact us, okay. So if you're someone who's cheap you're… or you know, if you're someone who's affordable right [inaudible 00:11:47] it's luxury it's gonna be done luxury.
You rank them…we rank brands right, that's one thing there's ranking brands. There's a study done by Siegel and Gale, it talks about simplicity, and how we need a lot of money on the table because we make things complicated instead more simple. So there's all these studies that are done that show the impact of branding, now they own that.
Tess: Yeah, on the Media Options website, yeah.
Tess: Thirteen million is a lot of money.
Chris: They had a massive head start to their brand okay, that's not including in the amount of money they spent over the years marketing that. But because they didn't acquire kraken.com, another brand came in, Kraken Exchanges… now back then I'm sure they're thinking I mean crypto come on, like, that's never gonna be a thing. Don't even worry about it right. Boom, last year hits and it takes off, now if you look up Kraken, they dominate the positioning on search for Kraken. They dominate that position.
Tess: What are you saying?
Chris: Another brand that has financing that can come in and gets it…listen they're gonna come in and they're going to potentially make your brand irrelevant [crosstalk 00:14:07].
Tess: Yeah, I see what you're saying. So if you're gonna try to go global or even if you're not, if you're looking you know, like Kraken and purple, they seem kind of like different, and like not tons of people took them. So that makes them a good target but then that's what everybody's looking for, so it kind of backfires. And then they don't invest in marketing, or they do invest in marketing but not in the domain aspect of it, even if you have a trademark. If you don't own kraken.com or purple.com and someone else does, they're gonna bulldoze you. They're gonna bulldoze you.
Chris: There's 45 different primary classes for a trademark, 45. So I've got a trademark, I've got a trademark, I've got a trademark, like there's many different… Like yes, they have Kraken Rum, okay yes, Kraken Exchange is not gonna be used for Kraken Rum but they own Kraken. And what it is it's the voice and the communication for all things Kraken, the voice and communication for all things purple.
Tess: And when you say voice and communication what I see in my head is page one, page two, page three of Google.
Tess: Right because even if you, you know say something on…if I search Kraken, something on kraken.com is gonna come up first, second, third, fourth, right.
Chris: Yeah, or purple now, right.
Chris: Right, yeah or you know, Google will…you know, you type in purple and Google automatically boom you know, puts it in right.
Chris: So it's this thought that when you don't own your domain you very easily are going to…your brand…there's a huge massive risk to your brand, massive risk to your investment. Now could Purplebricks have bought purple, probably wouldn't have even see the purchase. Yeah, they probably could have, they probably could have acquired that much easier, right. Could Kraken Rum, I forget who owns that, could they have acquired kraken? Absolutely, and they'd own it, and they would keep another brand from coming out with the positioning for Kraken, right.
So it's like a hedge right, you're keeping the… Let's say you don't even use it, you're still keeping another brand from being formed from the dominant market position. Now this can go positive, negative, right, if there's a fraud case around that, well now they've sullied possibly your brand. So global positioning is a big first dimension to why domain names are important.
Tess: Okay, hang on I just heard fraud and all of a sudden I'm thinking, gee, Kraken Exchange that's money, basically a financial institution. And Purplebrick, they're real estate and I know what kind of documents I share with my real estate agent, right, I mean highly sensitive documents. And so all of a sudden I'm thinking even if you're not worried about another brand coming in there there's also a lot of security concerns. Even if an investor owns purple.com and they don't…I mean they don't, but whatever your brand is, and they don't have it you know, really secured or set… It's easy to spoof something like that, that's scary.
Chris: I would say it's easier the other way around right, so I mean when we look at some of these domains that are complicated, listen like you switch one letter around and all of a sudden…you know, so we can hit that when we talk like domain strategies.
But yeah, brand global positioning is very important, where I was going is that let's say that the person like purple they're… you know, or one of these brands if there was ever something that was bad that created ill will in the market for that keyword, well then that has a halo effect also on the way down right. So there's the halo effect up from them, there's also halo effect off down from them. How goes that? So I would just say this, I think that global positioning is the most under looked reason why brands need to own their keyword domain name on the positioning.
And I would say that with Kraken Rum for instance how many millions have they spent you know, $13 million plus subsequent like investments, what could they have had the domain name for back then? I mean probably like low six figures maybe five like you know, who knows right, it's 13.
Tess: Let me just spell it out for anybody listening on the podcast, it's K-R-A-K-E-N, like that couldn't have been that hard to acquire with a how many million dollar budget, you know.
Tess: Yeah. And it could be the other way too you know, Kraken Rum, like rum is all about drinking, partying, having fun. I'm envisioning people on a boat or on a beach, right. And if it were the other way, if you've got you know, something that you wanna be a serious financial institution, and all of a sudden some rum company comes along takes yours then you'll look… That's what you're talking about, the reverse halo right?
Chris: Here's another example, I just saw this sample today and it was Casey [SP], a guy I follow on LinkedIn. His name is Casey, Case I'm so sorry I can't remember your last… I'm gonna put in the links below, okay?
Tess: Did you just say Casey Kasem?
Chris: No, no Casey, it's Casey I forget Casey's last name, but I follow him on LinkedIn. He brought up cleo, cleo.com, and meetcleo.com. There's a company out there, an AI company that does AI for your bank accounts and it came with meetcleo.com. Awesome idea, but then cleo.com is this other entity that's highly branded cleo for domain documentation and whatever. On first view they don't look like they're connected at all, so I don't know maybe they're…I don't believe they're connected.
Chris: Yeah it's confusing, right.
Tess: It's AI, it's cloud, it's other people doing things for you, being efficient and they just move on.
Chris: Yeah, it's confusing, okay so that's just one, how long have we gone for, Tess?
Tess: Let me see, okay we're 19 minutes in, I love your enthusiasm.
Chris: Oh, okay. We'll have to do a second edition now because now we can only get through like two right. What is it a 30 minute?
Tess: No, we'll go till we're done. Well I don't know. We'll figure it out.
Chris: Be like two hours, [inaudible 00:21:23] to talk forever.
Tess: Well I mean we had a long intro, so number two, we got number one, global positioning. Number two.
Chris: Global positioning is very important. Number two is industry positioning, okay so what is the industry positioning for your brand? And I gotta look here on the… Give me one second here.
Tess: Okay, while you look I'll just say so global positioning is basically against anybody anywhere in the world, industry positioning is you know, Mattress Firm against Mattress Firm more or less. You know AI to AI.
Chris: Come on you gotta be kidding me. I'm trying to look up…because I have an example here of the payment space and I can't find that email so just bear with me.
Chris: No, no, I just had an example of all the domains in the space, and give me just two more seconds, sorry viewers for this delay.
Tess; Now you're really, really impressive at researching because the delay of you looking it up is nothing compared to the delay of other people never finding it you know.
Chris: Okay, so I remember what I did, I did a podcast on this is what I did, but I found it. So yes, to your point, Tess. Industry positioning is how does your brand relate to your competitors? So when someone like… So often in our minds we think we operate in a vacuum, but we don't, like today nothing happens in a vacuum. And how your customers find you, and how they research you, is done through Google right, or like a search engine sometimes. Or there's a percentage that will type it in, they may see your ads, but there's also search engines right.
Like let's say they either come through an ad, they may go back, you know, pull back and look at the general brands. And so you are dependent upon like the page in Google right, could be 10 or 14 right, or 18 whatever. However many ads there are, how many organics there are, you're not seen in a vacuum. And so one of the things that most companies people look at, is they scroll down, they look at your domain name, because let's say you're looking up retirement plan or ERP software or any of these domain names, guess what? Like all the descriptions are the same practically like seriously right. Go look up stock photos like they're all the same.
Tess: And that's funny, you're right.
Chris: You know, so the only differentiation is your domain name, and it's like hey, do I trust this domain, do I trust the link, do I trust the string, right, of this location. So industry positioning is very important, how you're viewed. We call it pre-positioning, pre-framing, okay. There's a book that I like here "Pitch Anything." It's pre-framing, you're pre-framing your brand. It's very important. How you come across, how you communicate, how you pre-frame, is done with your domain name right there.
Tess: All I'm thinking is dear God, our transcription service is gonna take an extra week to get this done because how do you spell any of those?
Chris: Boom, there you go.
Tess: And to our viewers if we were on…like I was listening to the radio this morning with my boys, and they were like doing their Friday morning contest right. And I'm like I can have a Friday morning contest right now, who can remember one of those brands that you just said? I remember the bad spelling one, was it F-L-Y-T or something?
Tess: And that's a retirement plan like yeah, B-L-O-O-O-M.
Chris: Well, I don't know if that… I reached out for that one, I'm sorry this was a different domain [inaudible 00:26:01].
Tess: Either way, they need a new domain.
Chris: But yeah, like exactly like, it's industry positioning like how people come, like consumer intent when they come and they… I mean we make unconscious decisions all day long right. Four to five seconds I think is what they say the unconscious decision is, it's in a millisecond we hit a domain name. There's a book that I read it is "Pre-suasion" by Cialdini.
Yeah, we make it in a nanosecond, and so your domain name…like you're judging these brands, when they come like do they match my consent, okay does it look like it's something I would trust my finances right? Even if you click on it there's that hesitation because of your brand right. Especially you [inaudible 00:26;47].
Tess: And even if it's not your retirement plan, I'm trusting them with my finances if I'm buying something from them. I'm giving them my credit card. Guess what B-L-O-O-O-M, you're not getting my credit card, because I don't know what you're gonna do.
Chris: It's a big company and they have raised a lot of money. Okay, the domain name I was brokering was pmt.com, short for payment.com.
Tess: I like that one.
Chris: It was in last month's [inaudible 00:27:14].
Chris: We should charge for this video honestly, I think this video we should charge for, because this is like my secret sauce here, okay guys like how we've sold a lot of domain names. And my view coming in from the outsider coming in not knowing much, and having to kind of reinvent this and coming up with these.
Tess: Yeah their…you did like their world view.
Tess: Well yeah, but in a way I feel like I own a house, I already have one. I'm not gonna move. That's what people think. They're like I have a domain, I have a brand, I invested in it, I set it up the way I want.
Tess: Okay, should we talk more about industry positioning?
Chris: Okay, so that's really it. There's examples in every industry right. So industry positioning also comes up to how your… your domain strategies okay. So for instance, the domain strategies that we talk about are what your brand… I did have a blog on this, so Tess I don't know if we can link it down below again.
Tess: Yeah, we'll figure it out.
Chris: The first link. So I did it on domain strategy. So there's the like owning your brand, owning a sub-brand. If you have multiple brands like a P&G for instance, they have you know, multiple brands right. Tide being one of them, they own P&G and they own Tide. Then there's marketing campaign domains right, so how teaspoon is owned by… I always get it wrong, they're in Minnesota, I don't know how I forget it's like one of the biggest food companies.
Chris: No, no, I was thinking 3M, no, it's General Mills. They own teaspoon.com right, so babies are owned by J&J.com right, surveying.com is owned by one of the biggest surveying companies okay. So that's your marketing campaign domains. Look at Merrill Lynch, they own… Merrill Lynch owns a ton of domain names regarding like golynch whatever right.
Those are marketing domain names they use, [inaudible 00:31:05] find domain names are marketing campaign domain names. So like an erpsoftware.com right, theretirementplan.com, like stockphotos.com, [inaudible 00:31:18] contentmarketing.com. Those are marketing campaign/branded domains, or they can go either way. But they allow for industry position, they allow you to dominate, and dominate and control the conversation for that positioning.
So I don't wanna get stuck here on hey, it's just owning your brand, how you brand comes in because that's very important right. How your brand plays among your competitors because you will be judged in like less than a second or three seconds whatever. You're gonna judged. How does your brand stack up to other brands in the category? Is it fun, is it relevant, does it match the ethos of your brand, is it trustworthy?
But also industry positioning when you think about it, these category defined domain names are very important, because they also allow you to come in and dominate the conversation around them. Like overnight.
Chris: Like I often say like when people come back to me and say "Well that's too expensive." I say, "What's the lifetime value of one client?" Lifetime? Like do you know that? Okay first, if you don't know that you need to right, because it's pretty important. Like if you get them in your funnel what's the lifetime value over time that that client is worth? And so owning that category defined domain name, and being able to tell your sales people, "Hey, do you want some more information? We're here, but we also have this other site," like whatever that category defined domain name is right. Let's say [inaudible 00:32:34] software, let's say stock…whatever it is right? You can bring them back there.
And then that makes you look like a leader that builds trust, that builds that you're able to dominate the conversation around that keyword because you own it. Industry positioning is how your brand is positioned so that goes into the different domain strategies that you have, but how your brand is positioned in the marketplace.
Tess: Beautiful, yeah, it makes sense and it gives I think a new vocabulary here. And more important than just somebody's new vocabulary, I think it's their vocabulary, I think it's corporate America's vocabulary. You're right, we need to update from just it's real estate.
Chris: Yeah, it's more than that and it's…yeah.
Tess: Okay number three, so back up. Number one, global positioning, number two, industry positioning, number three?
Chris: Number three we'll go through these a little faster because I'm like dying. It's like 100 degrees in my room here.
Chris: It's just where my room is located in my house, I don't want to turn the fan on because it'll kill the audio. Okay, so the third one is branding. Okay, branding. Now yes, branding is industry positioning, yes, it's global positioning but it's how your employees talk about your brand. Like how they talk about you, right it's how your customers talk about your brand, it's how your customers talk about you. It's like the ethos of how your brand interacts, it's the DNA of your company. Very important.
So when your domain name doesn't match your brand, it sends this message of confusion that, hey, we're not good enough to own our brand, you know, another company beat us to it, we have to settle for you know, meet something right, or try something. So that's why if you go onto our blog, "Try Dave" it was a recent interview done by NamesPro or NamePros?
Tess: So it's trydave.com, and they re-positioned as dave.com?
Chris: …of how you talk about your brand.
Tess: I mean maybe I'm a special customer because you know, of domain background, but you know, we have a host, Flywheel. I call them Flywheel and every time I refer to them, and pretty much every time I need to go to their website, I type in flywheel.com and then I go oh my gosh that's right, they don't own it. And then I go to getflywheel.com. But when you go to their website like their brand is Flywheel. I'm gonna do a Cntrl+F on their website for the word get, down below they say you know, get crazy fast load times.
Tess: That's the only time the word get is in there besides in the domain name. So why is their domain getflywheel? And how many internal documents do they accidentally send to that, how many times [crosstalk 00:36;14] employees say, "Oh, send that to us at fly…" I mean as you say, "Thanks for contacting Flywheel." "I didn't contact flywheel.com." It's confusing.
Tess: So that's what's you're saying here?
Chris: Well, here's what I say, I say there's not an elite brand that does not own their positioning online right, elite brand, when you look at the elite brands. I mean, this conversation's not to beat up on brands right. I mean we're not here to beat them up, but like it's very real, it's like this confusion that you're creating if you don't…these first three right, it impacts your marketing. That's not the next one but it's very real to the ethos, it's very real to your brand, it's very real.
And that's why… I think our next video we should do, should be about the three market factors in domain names, right. And how the market's shifting and changing because that would be a cool nice video.
Tess: I like it, all right, I'm writing it down.
Chris: If people watch this one right, so we gotta make it interesting. I [inaudible 00:37:16] some like incentive right, if we don't get more than like 10 comments I'm done. I'm not coming back right, like I wanna hear like some comments like, "Hey, good stuff. You stink," right, "Horrible. You're wrong." I mean hey good, bad whatever…comment. Let us know you're paying attention, right.
Tess: All right, all right, fair enough. Okay so branding I hear you, you're saying you know, it's hard to sell something, to back something when you don't own who you are, what…who you're saying you are.
Chris: It was doorbell something was?
Tess: Yeah, I can't even remember.
Chris: So that's another great discussion right? Sometimes the easiest people to sell to are not the big corporations, like you think, oh, they've got this big thing going. Because what happens is that you get siloed. You really have to have a laser focus on the correct content marketing on a bigger company.
Tess: Yep. And sometimes we have a marketing budget, we have a whole ecosystem but this… yes, SkyBell is the other one and that's, you know, I remember when these all came out and we were all talking about the different ones. But I mean yeah, it's just a different level.
Chris: Branding is so important and the next video we do on the three…so we can get more into that, because that one is going to be fun, okay.
Tess: You're really good in marketing by the way.
Chris: Hey, you know, it's like there's no value, like we're not gonna tell the secret sauce here. So the next… What's that?
Tess: Yeah, yeah, I'm trying to help you and your 100 degrees.
Tess: What's your bang for the buck I think, right?
Chris: The return on investment, can they see that billboard, can they easily remember it? What's the ROI from your domain name? Now that marketing… Listen all these kind of go hand in hand right, marketing with branding with industry positioning yes, but that's why there are the seven dimensions right. I didn't do two dimensions right, I mean, it's like they all play in and when they all come together perfectly it creates like… It super charges your brand to like this infinite…you know, like significantly more, right?
So marketing like obvious, seems obvious right, I mean your internet digital, but how effective is your marketing, how effective is your brand domain name help your marketing? Now this can go once again in several different ways right, depending upon the type of brand that you choose, so is it mass consumer intent? And that's one of things that we say is like with a [inaudible 00:41:23] to find domain name the powers that it matches consumer intent. Like consumers are looking for product, the intent is there maybe the description of your product, right.
So let's say you are in the encryption space for emails because there's a lot of like really tough domain names and brands in that space, right. Couple good ones right like Barracuda Encryption right, I mean you're thinking you know, Barracuda because they have like really sharp teeth, right. So it's like marketing, how well does it help your cause, how well does it match consumer intent? If it doesn't match consumer intent, like how well…is it easy to remember, right? So there's different facets of marketing that's not just…right, so this is where your domain strategy and portfolio comes in.
Like many companies don't have just one domain name, right. So ClickFunnels has clickfunnels.com, expertsecrets.com, right which is their book. That's marketing, right. You can easily find it. Now it wasn't like getexpertsecrets.com, it was expertsecrets.com right. He paid some money for that I'm sure, marketing. Should we go on or is that good enough?
Chris: We can do a whole show on marketing.
Chris: Let's hope we don't run out of material but, yeah.
Tess: I don't think we're gonna run out of material.
Chris: You know we could hit each of these for one show really, I mean marketing we can go in-depth, you know marketing with case studies, examples. Just talking like how domain name impacts marketing, how does like branding strategy like we said earlier right sub branch strategy, marketing strategy, brand protection.
Tess: They all say like, "Google made some update and now it doesn't matter if your keyword is in your domain name," like they all say that right.
Tess: Actually I have… I guess if we're teasing things we can tease a lot. We have someone coming on, I don't know, I'm not gonna say.
Tess: I'll think about it.
Chris: I wanna watch that, because that's one area… Listen, I'm learning as much as people on DomainSherpa okay. I've only been in this business for three and a half years, I'm learning this, like this is new for me. So I mean I'm excited about that interview.
Tess: Good, me too. I mean I guess I could say Rand Fishkin, Founder of SEO Software company Moz, and co-founder of the Online Marketing Community, Inbound.org.
Chris: I never heard of the guy.
Chris: I'm kidding, are you kidding me? He's like a legend, that's awesome, that's phenomenal.
Tess: I know, it's a big deal.
Tess: So really exciting, that's not gonna be for a little while but I will make a note to ask him about that.
Tess: Algorithm changes, check, check.
Chris: So let me finish the story right. So I came back and I remember three and a half years ago I didn't have much experience, like I really didn't even know SEO, right.
But it's very important for…domains impact your SEO, they impact how you get back links, they impact like if people didn't wanna back link to you, they impact the clarity that you bring. A definite… I'm gonna leave it there, like read the article. We can come back to do a show on SEO Tess, like just breaking that article down on SEO.
Chris: I have something else but I forgot it.
Chris: I know what I was gonna say. So now my new response is like.. when somebody comes back and says "Hey my SEO guy says we don't need that." I say, "Well, you know what, you should really fire your SEO team because they're wrong." And I tell you what, that response is great you know, I like boom it's super charged so my negotiation. I don't say it every time right, but that's my response back, is like fire your SEO team they do not know what they're talking about. Domain name absolutely 100% unequivocally impacts your SEO.
Tess: And this commercial ends with seo.com.
Chris: Yeah, that would be a funny [crosstalk 00:47:47].
Tess: No, you know what it should end with? Media Options is brokering. I didn't tell you this, our scheduled call right after this I was going to tell you, we just got roi.com under contract.
Chris: Yeah. That's a huge one.
Tess: Get a domain name.
Chris: I love that one. I love that one.
Tess: Yeah. Get to work now. You don't have time for this call. Go [crosstalk 00:48:09].
Chris: Amazon, it's on email security. Email security is huge, I mean the amount of emails… it takes five minutes… once again I did a blog on this too. And it takes five minutes, catch all email, you get all their emails. And let me tell you something it's very, very real, you can… like the emails that come through you can see it and it happens all day long. I mean the quality domains that we have we see the emails come in. And that's one of the things that Drew in that video he says that, "A major pharmaceutical company bought the domain, because they didn't realize the security risk that they had." It's a major security risk dependent upon the vertical you're in and your brand.
Tess: Yeah, it's called "email bleed" and it is not called like "email woopsy," it's called bleed, because bleeding is life and death. I have seen… Thanks, Chris I don't know if you've just heard about it or if you'd like seen emails?
Chris: I've seen emails, probably not to your extent, but I've seen I mean…yeah, absolutely we see the emails coming through.
Tess: I didn't see that one.
Chris: Listen, it's their problem. They're sending it to the wrong email address, they don't own a domain name. So it's like tell your customers to stop sending emails, it's real you know. And to your point I've seen… There was one company, one guy reached out to me on his domain name. I can't tell you what it is. But it was interesting because kind of with the bleed, [inaudible 00:51:15] the bleed right. It was interesting from a traffic standpoint.
So this company went out, it was in the… I can't tell you the vertical because it…you'd probably know it. But they created a new brand, they did a marketing campaign, spent millions of dollars in marketing, but they didn't own the domain name. Or like one that was similarly close to it and they were driving all their traffic to this guy's… similar, a competitor of him, his site. And he was getting emails, he was getting customer service emails, customer service phone calls, more importantly he was getting traffic. And he asked me, he was like, "Hey, should we reach out try to sell this thing?" I said, "I mean you're a competitor first," you know, I'm not gonna tell you what I said, in case it violates something, I don't know.
Chris: Okay, do you wanna…are we saying that now or do you wanna?
Tess: No, sorry, I'm just on my tangent. Okay, so we're at the grand finale here Chris, number seven.
Tess: You'll have a cigar next to… Most of the time when I talk to Chris he's got a cigar.
Tess: But if their name is ZenPayroll, they do payroll and only payroll. They wanna pivot their product or expand then Gusto is something [crosstalk 00:55:37].
Chris: Actually zen.com is available for acquisition. I don't know the history there, so anyways, they rebrand for whatever reason they decided to go with gusto.com. Now could they have gone with zen.com, they probably could have. Maybe that wasn't the exact ethos for the mission that they wanted. I don't know. I know this though is that they had to rebrand.
Okay. They were more than just ZenPayroll, wanted to do more than just payroll, if you look at the interviews with the founder, and so they rebranded to Gusto. Now great job I mean, it hits the seven dimensions here, gusto.com perfect, but that's what a domain allows you to do. It doesn't pigeonhole you, it allows you to expand your product, allows you to own the positioning, and come out with new things.
Like you don't know where your company's gonna go. You really don't, right. So when you own that if you get… like if it's something software okay, great you're probably in software for a while okay, if it's too niche like that. But anyways you don't know where you're gonna go, product positioning… God bless you. Product positioning and being able to expand is the seventh dimension. It's a very important dimension and once again building the foundation for a quality domain name allows you to expand, it allows you to…as you get bigger.
I mean most people don't go into business thinking wow, I'm just gonna get to this level and stop. Right? I mean you're thinking hey, I'm going to get into it, and I'm gonna dominate, I'm gonna crush my competition. I'm gonna make millions of dollars, I'm gonna retire to an island somewhere, right. That's your mission, so make sure that you're set up properly upfront.
Tess: Yeah, and I think that probably in that industry I don't know where they're gonna expand to, but they're speaking to something deeper, it's the basic Dale Carnegie you know. I want flexibility right, so in all sorts of things in my life, and so I think in pivoting is more speaking to something like that. And so if there's a radio test for how your name sounds maybe there's a tampon test for how your pivot-ability you know.
Tess: Yeah, that's really cool, I like it.
Chris: I don't know. Anyways, that's it, we're done, you did it.
Chris: I'm not dead yet, I'm almost dying.
Tess: Okay, Chris, you're awesome thank you, this was super valuable, I think really fun, let's do it again.
Chris: Awesome, thanks, Tess. Cheers.
Tess: Okay, come again. Bye, Sherpa network, see you soon, thanks.
Still one of the best interviews up here and about the 10th time I've watched it.
Rather than A-Z, my journey on DS so far has been Z-Z. Zandi-Zuiker.
Love the breadth and depth of the content on here from hustling to marketing to every possible approach and tool in between.
The site is such an incredible resource and thanks as always to Tess and Chris.
Really educative and informative.Thanks for this great interview.Will help me be a better domain investor moving forward.Thumbs up.
Is there still money to make in domain investment?
You shared some phenomenal ways to think about marketing and branding domain names.
Excellent Tess and Chris, very informative. And, very helpful given what I'm doing at the moment. That is showing mock-up images of how a domain could be used.
i.e. Side of building, bus shelter, T-Shirt, etc.
My acid test. Would your company domain look Professional on the side of a building, howbeit a mock-up one?
Note: Chris, going by the finance Google search. In many cases, it would look :-( to say the least. But quite enlightening to show companies just how :-( it would look.
Big thanks and would love to link potential buyers to the You/Tess interview.
What you had said, what they countered with, what you hit back with, how it progressed and subsequently finalized… maybe a "no / not interested" which turned into a deal.
Hi Saro, are we connected on LinkedIn? If not lets connect.
I do a daily post that includes this type info.
No matter how long you have been in domains you can always pick up something new.
This is a great interview. Purple.com was a great example this co is in my home town.
Not very often you can interview someone who was on the opposite side of domains and then made the switch to domain investing.
Hi Donny, thanks for the reply. That is one of my favorite lines. Say it with a smile and it makes the point.
Great show guys. Definitely one of the most informative this year. Thanks to both Chris and Tess.
Thanks Albert, I appreciate the nice words.
This discussion is absolute gold. I've listened to it twice and now taking notes.
I think we all kind of already know this stuff but this show articulates the points in a structured way which is clear.
Thanks for a quality show.
Thanks, I appreciated the show and all the information I gained.
One comment is that I think it's called email bleed the same way that dyes bleed and colors bleed not because they're actually making a statement about impending death.
7 Ways Domains Impact A Brand is one of the best I have read or heard.
Very helpful for all, newbies as well as pros.
good show. lotta times show is too long but chris really filled the time with interesting stuff.
Great stuff. Please host Chris often for more sauce recipes.
Thanks Tess and Chris for entertaining, educative show + for sharing the secret sauce.
Would be nice if you do two or three shows like this a couple of times each year.


Did Brampton Do A Better Job on Cannabis Than Mississauga?
It seems that in the past few months, a good chunk of local news in Brampton and Mississauga has been dominated by the issue of having retail cannabis stores in both cities.
The debate is not over whether cannabis should be "allowed or not"; that debate was settled in the federal Parliament way back and as of October 2018, cannabis (or marijuana for you purists out there) became legal in this country.
But the debate over having cannabis retail stores was remarkably different between both cities. On one hand, you could say Brampton may have somewhat dawdled back in December when they postponed their final decision to late January, citing the need for additional public consultation. Meanwhile, Mississauga councillors voted on December 12 to opt out, which seemed more quick and decisive.
Citing that while the city was prepared for a government controlled model rather than the private retail model brought in by Doug Ford's government, Mississauga mayor Bonnie Crombie said they were opting out so they could conduct further consultation and in the future the city may choose to opt in.
However, it seems other than having one public meeting to gauge feedback, there wasn't much that Mississauga did to really engage the public about retail cannabis in the city. It may have seem decisive on one hand, but very rushed on another. Considering it's the third largest city in Ontario and all this language about doing big things from those in charge, it seems like a backwards move by Mississauga councillors.
As for Brampton' dawdling, in retrospect the extra time may have helped as the city embarked (within the space of a few short weeks) a variety of public consultation exercises ranging from an in-person town hall information meeting, telephone town halls as well as online surveys to gauge public reactions to retail cannabis stores.
There were also elements of suspenseful uncertainty in Brampton's case, such as the councillor who said she wanted to "build a (political) wall" in order to keep out cannabis stores from not only Brampton, but the entire GTA. In Mississauga there wasn't any councillor who came off as that brazen in their position on the issue. Coupling that with Brampton's notorious history of voting down important initiatives and there was a certainty that the city could do so again.
But in the end, Brampton councillors voted a clear 8-3 to opt in. The surprising opt out votes were Councillors Harkirat Singh and Gurpreet Dhillon, who are usually identified as being in the 'progressive' bloc and with prior affiliations with the NDP. Word is the two politicians have jeopardized their political futures with that party because they voted to opt out.
Nevertheless, Brampton seems to have benefitted from a healthy debate and discussion over the subject, and though many in the city may still feel cannabis has no place in the community, at least enough voices was heard to get an idea of where people sit. I've spoken to some Mississauga residents who marveled at how in-depth the consultations were by their northern neighbours, and that's saying something that Mississauga residents were impressed by something Brampton did.
Despite coming from a Conservative leaning background, Brampton mayor Patrick Brown sounded rather sensible in his rationale for opting in, and opting in gives the city a better footing to stand on when it comes to having a say in where stores should go, even if the province ultimately holds the final decision on that front.
Mississauga historically has been more cautious in its decision making, especially when it come to spending. Although cities were expected to foot in a good chunk of change for enforcement of the new laws, apparently being cautious was safer than adopting a policy which in all honesty would have affected around 1 per cent of the population in the city anyways.
I think Brampton actually did a better job in deliberating over whether to opt in or out of cannabis stores than Mississauga did. Given that they could opt in later, let's hope Mississauga learns some lessons from their neighbour and conduct some better civic engagement procedures on this subject.


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If we were to give you the choice between the latest from Apple and the latest from Samsung for free, would you go for the iPhone or the Galaxy? iOS vs Android – we find out what regular people think and know about these phones! We went on a 2,000 km road-trip, without using Google once: https://youtu.be/TRmDj_ErQJc(外部) Wondering about the music in our videos? Get a free 30-day trail with Epidemic Sound using this link! http://share.epidemicsound.com/tFbVt(外部) Every sign up goes towards buying more phones to give away 👀😂 Our camera: https://amzn.to/2SrOJbr(外部) Other tech we use: https://www.amazon.com/shop/theworstever(外部) TechKaboom is a channel where we take your favorite tech on an adventure. We upload new videos all the time, so be sure to subscribe and hit the bell to be notified the moment they go up! Let us know what you would like to see next in the comments 👌 Instagram: http://instagram.com/techkaboom(外部) Facebook: http://fb.me/techkaboomchannel(外部) Twitter: http://twitter.com/techkaboom(外部) Snapchat: http://snapchat.com/add/techkaboom(外部) TechKaboom is: Fin: @finsgraphics David: @davidtplays Thanks for watching!


A businessman who ran a waste disposal site in Yorkshire that caught fire and burned for a month, costing the fire service and tax payers thousands of pounds has been jailed.
Roy Hinchcliffe was jailed for two years after being repeatedly warned that he was exceeding the limit of waste he was permitted to store at the site but he failed to reduce the amount of waste to the 700 tonnes he was allowed to store. Only days after a suspension notice had been issued a fire broke out on the 7th February 2010 and burned until 8th March 2010, polluting the neighbourhood and costing the fire service £800,000 and valuable time.
A further £400,000 was spent on management and contractors having to move some of the waste, Diana Maudsley, prosecuting for the Environment Agency, told the court.
Mr Hinchcliffe admitted exceeding the storage limit at the site and was jailed for two years. He also admitted storing additional waste at two other sites without a permit and to failing to comply with a notice to reduce waste. Roy Hinchcliffe's son Neil was also jailed for 16 months in connection with the waste that was stored at the additional sites.
Judge James Spencer QC said at sentencing, "The waste that you allowed to be stored was unsightly, it was dangerous, it was unfenced and capable of escaping with no element at all of control.


text:
Q: Get detailed error for exception in SignalR Core Hub method execution When I call Hub method I get frame response:

{"invocationId":"1","type":3,"error":"An error occurred while updating
  the entries. See the inner exception for details."}

How can I get detailed error report (row and file where error occurred) without manually debugging and using step over and check where the code raise exception.
On net I found plenty codes where EnableDetailedErrors is used
services.AddSignalR(options =>
        {
            options.Hubs.EnableDetailedErrors = true;
        });

but options (at least in version 1.0.0-alpha2-final) does not have property Hubs.

A: Currently the option to enable detailed errors is not implemented. There is an issue tracking this. My recommendation would be to turn on logging on the server side - the original exception will be logged there.

A: This is what you need to do in core (not sure the exact version this was added):
        // signalR
        services.AddSignalR(options =>
        {
            if (Environment.IsDevelopment()) {
                options.EnableDetailedErrors = true;
            }
        });

It goes without saying that the reason this is disabled by default in production is for security reasons. So be careful not to expose things you may not wish 'hackers' to see in any of the exceptions you may throw.
Implementing the above setting will reveal a more detailed message in the browser console, whcih you can also see in the websocket debugging tab:

Quick tip:
I've set up SignalR twice now on ASPNetCore and I think I've made the same mistake both times:
// from typescript client arguments are passed like this
this.hubConnection.invoke('SendMessage', 'simon', 'hello');

// not like this
this.hubConnection.invoke('SendMessage', ['simon', 'hello']);

Also invoke will wait for a response, while send does not. So you may not see errors using send.

redpajama_set_name: RedPajamaStackExchange


text:
Q: How to use textbox to search data in data grid view Imagine that you have a table and you want to filter any type of data. I want to appear the entire line relates to this value, for example, date, Name, Description, Value by only filter 1 table field
string filter = "";
string command = "SELECT * FROM Movimentos WHERE [Tipo de Movimento] = 'Crédito'";

if (textDataMovimento.Text != "")
{
    filter = filter + "[Data Movimento] LIKE '%" + textDataMovimento.Text + "%' AND";
}
if (textDataValor.Text != "")
{
    filter = filter + " [Data Valor] LIKE '%" + textDataValor.Text + "%' AND";
}
if (textDescricao.Text != "")
{
    filter = filter + " [Descrição] LIKE '%" + textDescricao.Text + "%' AND";
}
if (textValor.Text != "")
{
    filter = filter + " [Valor] LIKE '%" + textValor.Text + "%' AND";
}
if (textTipodeMovimento.Text != "")
{
    filter = filter + "[Tipo de Movimento] LIKE  '%" + textTipodeMovimento.Text + "%'AND";
}

A: Some hopefully helpful hints although I  don't think that these will be the answer you want they should give you some guidance on good application design ...

*

*Never mix UI code with data layer code (look in to N-Tier Architectures)

*SQL Injection should be avoided perhaps consider using an ORM

*Binding your controls to objects should be preferrable to direct data values from the DB (read up on "separation of concerns".

Something that might be closer to your intended goal though ...
Consider using something like "LINQ to SQL" ... it allows your C# to be C# and the underlying framework will handle your query generation against the database in a "safe" manner.
As for the actual binding of data to the grid in order to render the results consider some of these options ...
https://www.google.com/search?q=binding+a+datagrid+view+to+an+object+collection
...
Final Note
I realise that this may raise more questions for you and may not be the intention but there's a lot to cover about this implementation that I feel needs to be raised in order that you improve the way you use this technology so as to avoid common pitfalls in software development.

A: Simply prepare a dynamic sql raw query to search the matching row with respect to matching column values.
Note: never use parameter values directly in the raw query, always use the sql parameters to pass the values. This helps on avoiding sql injection.


text:
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the filing of applications and petitions at the Federal Communications Commission
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representation of clients' interests before the legislative and executive branches
advice regarding telecommunications business ventures
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In addition to the firm's traditional FCC practice in both the broadcast and common carrier fields, G2W2 has notable experience with cutting-edge wireless, satellite, and radio spectrum issues and has assisted computer companies and electric utilities in participating in the telecommunications industry. The firm is further distinguished by its understanding of the interplay between the regulatory environment and the high technology, fast-changing business of telecommunications and newer IP-based communications technologies. This expertise allows the firm to craft innovative and creative solutions to the diverse issues facing its many clients. These clients include:
U.S. and international satellite companies
owners of satellite capacity and earth stations
mobile communications companies
domestic and international telecommunications carriers
providers of information services, including VoIP and Internet video providers
commercial and non-commercial broadcasters
cable television programming networks
public and private utilities
computer and other equipment manufacturers
medical products companies
banks and other financial institutions
major universities
Copyright © 2012 – 2023 Goldberg, Godles, Wiener and Wright LLP

redpajama_set_name: RedPajamaCommonCrawl


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The Prime Minister needs to explain to the electorate just exactly what has "moved on" since he made that promise a mere fourteen months ago.
While of course some things do move on, we do need to know precisely the changes that have caused the Prime Minister to go back on an undertaking he made quite specifically on the eve of the 2013 election.
"Things move on" is in no way an adequate explanation for the breaking of such a significant promise. This is yet another example of Tony Abbott's paternalistic refusal to inform the citizens of this country of what he's doing, and why. It is arrogant, it is ignorant, and it is completely unacceptable that a Prime Minister of this country has the audacity to believe "things move on" is an adequate explanation for the deceit he's engaged in with the Australian public over the ABC and SBS.
Things do move on, Prime Minister, and Prime Ministers also move on. Leaders who treat citizens like mushrooms can move on pretty damn fast. Tony Abbott urgently needs to explain what has changed so significantly over the last fourteen months that justifies him "moving on" from his pre-election undertakings. If he can't or won't, he's going to continue to look like a liar who lied to win an election.
I remember very well the incredulity that existed around the time of the election. With Rob Oakeshott's statement (of the century) that Australia clearly isn't ready to have a female PM ringing in our ears, voters were faced with a choice between someone who had already shown themselves to be something akin to a seemingly kind and affable nursing home director who was in fact fleecing his clients behind their backs, and this (yes) lizard of a man who appeared to be completely shameless in obfuscating what he was really about – which the majority of Australians apparently didn't have the wit to see – but who had given some pretty solid indications that he had some fairly radical, ultra-conservative and ultra-paternalistic tendencies.
For people given to thinking in the short term it might not have seemed like a no-win situation… but how on earth anyone could be surprised that Abbott's got himself into this mess is beyond me, and I rather wonder whether the (what I think of as somewhat disproportional) level of anger directed at him is a result of the projected and re-assigned self-loathing of the people who feel duped into voting for him.
The attack on public brodcasting is solely ideological, and reflective of a mindset that cant abide exposure or questioning of its actions and motives.
Corman's comment about an efficiency dividend is both ideological claptrap abdfundamentally anti rational economics, also a cynical exercise in avoiding responsibility for consideration of the necessity of objective news and current affairs, quality drama, comedy and satire that examines contentious human behaviour. We need a bridgehead to an appreciation of reality, for a would-be "clever country", not more Big Brother and Murdoch lies and morbidity.
Good speech by Albo on these things today, or as good as you'll get from most of our politicians on these matters today..I enjoyed the wit.
Btw, scrolling down, I think the issue gets beyond detesting Abbott and a good few of his colleagues, After a bit it becomes a bit more interesting trying to figure their psychology and personality and there is almost a sense of unexpected pity to be dealt with when I begin to consider them in a dispassionate way, although it becomes clear after abit that they dont really do much.
I just realised, I cant hate a specimen of arachnid or someother crawly in a lab, it is just a creature that cant really know better'. Its attempts at biting are just reactive and it is safe to contemplate it provided it is not accidentally loosed on the surrounds, in which case it might be easier just to squish it, for the sake of safety.
They have no value beyond their value as curiosities and exotic species, but it may be interesting to study them to understand how they work and develop some sort of antidote or Skinnerist conditioning as to their antics for the future, for self preservation.
I should feel more for a supposed fellow human or humans, I suppose, but until I can understand a creature like this, I can't really move on to more satisfying task because of the bafflement; it reaches the stage where you'll find it difficult to convince me that they are anything but just another species of creature that ought to be on the other sid e of the fly screen door.
Perhaps I need to feel more like this about large sections of the electorate also. 'Nuff for now..all a bit sad.
"Time to move on" has worked well enough for just about everyone who has tried it. The Lizard has plenty of minders to suggest a similar exculpation.


I reported a significant issue a few days ago and it was being discussed. A member of "Desktop support", @Mattches, abruptly closed the topic and I cannot comment anymore on it.
This issue is no way solved. It is a major usability and privacy concern. This feature should under no circumstances be enabled by default.
That person thought they could close the topic because it can be disabled using an obscure flag that cannot be access from the regular options dialog.
That is NOT a solution and again the problem is not solved at all.
See original topic. It should never happen that Brave takes over some of my screen real estate to repeatedly ask me if I really wanted to go to "bing.com" when I actually typed "ring.com".
That just should NOT happen. It should be off by default and even so if at any point you choose to enable this feature, it should be possible to disable it from the regular options dialog.
What a shame. I feel exactly like on the Microsoft support forums now.
I've reopened your thread in case you want to say add something else.
Thanks for quick reply and efforts appreciated. I did not see any kind of redirection happening, just a quote from what appear to be another thread about the same topic and no mention of the opened issue.
I will now follow the Github issue and close both topics here. Glad it's taken seriously and sorry if I came across as rude.


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Did Your Insurance Deny You a Medicare Advantage Service? Appeal it. Here's How.
Is Cancer a New Side Effect From Treating Your Blood Pressure?
Ever wonder how much your insurance agent gets paid to sign you up with or keep you enrolled in a Medicare Advantage plan? It's probably less than you think. There are two approaches agents can take. They can provide great service as your insurance home. Or they can churn through sign-ups, getting signatures on the bottom line and moving on, Which approach did your agent use?


text:
North Cork choir team up with The Voice Star to produce groovy track about lockdown in Ireland
The song is sure to get stuck in your head
Get our ultimate guide on things to do in Cork with our Cork Loves email
A choir in North Cork have teamed up with a rising star from The Voice to create a stunning track about people's experiences during lockdown in Ireland.
The track features Moylan Brunnock, who is currently on lockdown herself in Germany, who sings a melody composed by The Castlelyons Choir director, Fiona O'Brien, with words provided by the choir members.
The song is called Zoom Zoom Baby, and was produced completely remotely by the musicians and singers.
Moylan is a Berlin-based singer songwriter from Waterford who in recent years has been making waves in the Irish music scene with appearances at festivals and striking headline shows in Dublin, Waterford, Galway and Cork.
In September 2019, Moylan moved to Germany and since then she has played Sofar Sounds Weimar, Sofar Sounds Nuremberg and several intimate gigs around Berlin.
Clever tax return text scam catching out Cork people
Cork Weather: Met Eireann forecast big changes in Irish weather this weekend
The choir's pianist, Sarah Hall, along with her finance, Rory Dillon, composed the sweet sounding backing track.
Sarah is a Tipperary native who is a member of a number of bands and also an active veteran of the musical theatre scene in Munster.
Meanwhile her fiance Rory has been composing and producing through his teens and now gets his groove on as playing for wedding/function bands.


On Tuesday, Sidewalk Labs and Waterfront Toronto signed a deal that pared down some of the business's plans to design a smart city on the Canadian city's lakeshore.
Sidewalk Labs, a New York-based urban innovation startup founded by Google's parent company, Alphabet, was selected last year to work with Waterfront Toronto, a government-backed corporation, to reimagine underdeveloped parcels on the city's eastern edge. The proposal, Sidewalk Toronto, envisioned 800 acres of waterfront as a test hub for new urban technologies.
Since the announcement, details about the project have been slow to emerge, but last week a 58-page agreement between Sidewalk and Waterfront Toronto revealed a narrower scope for the tech company than originally imagine. Rather than having influence over the entirety of the city's waterfront, Sidewalk Labs has been given a more stringent site plan and governance with just 12 acres of land available for its new high-tech neighborhood at Quayside.


text:
Sucasa
Case Studies – Video Gaming
Didyne Dufatanye
Didyne knew he wanted to be an entrepreneur even when he was studying pharmacy at Rwanda University. His first venture was reselling mobile phones, before moving into videogaming in 2013 with, Sucasa, which rents the latest games and consoles by the hour.
Vidya Kotamraju
Vidya is product manager for Dominion Enterprises in Vancouver, Canada, which specialises in online solutions for the recreational marine industry. She came across Grow Movement while studying Strategy, Innovation and Leadership at the Massachusetts Institute of Technology's Sloan School of Management. "What I really liked about the programme was how it was using technology to solve business problems. I really related to Didyne's project—the domain interested me as I have a background in videogame development, and I felt I could help him."
Didyne's main challenges were keeping on top of the general management of the business as a lone entrepreneur and working capital. As his margins were low, he found it hard to make enough money to reinvest in the business to maintain and upgrade his supply of games to keep customers interested.
Vidya worked with Didyne on a SWOT analysis of the business and its direction. By creating some simple document templates Vidya was also able to help Didyne keep better records of cashflow and monitor trends in the business. "With better structured record keeping we could estimate the profit margins on a monthly basis and figure out where to use that money and what to get out of it," she says. With better information and control of the business Didyne was able to better organise staffing around times of peak demand, and also set aside enough for a small advertising budget to create flyers and promote the business.
One thing that came out of the analysis was the need for partners – to identify gaming suppliers who would be interested in supplying Sucasa on a more consistent basis and also complementary businesses that could work alongside it. Supplying food and drink to customers seemed like the way forward and Didyne has now initiated a partnership with a popcorn seller and plans to look for more partners.
In the short term Didyne has found a number of ways to improve the margin on his margins, through advertising, partnering and better use of staff. He has created one job – popcorn maker – and seen profits rise by 50%. Now he is working to fund the purchase of new machines from revenues without borrowing, and then to expand the Sucasa brand into more locations.
The Impact on Didyne
"I had always planned to expand, to have many computers in other places, but it was only thoughts, a vision. The challenge now is to build a great team."
The Impact on Vidya
"I gained a great deal of satisfaction being able to use my experience and knowledge to help someone build a better business and a better life. It was also very personally satisfying to speak with Didyne on a regular basis and get to know about each other's lives, to connect to a person from a whole different country that I would probably never go to."


Flexible working has gone mainstream over the last few years and many workplaces are embracing the benefits of this approach. Whether that be flexible hours or working from home, work has started to change for many of us. Technology has facilitated much of this change, allowing us to connect with the workplace from wherever we are and access our important documents whenever we wish. In fact, it is now possible for people to work without ever having to visit the office.
For many working from home is the perfect solution and is actually where they feel they get most work done, free from the distractions and requests of the modern workplace. But despite this many still view those who work from home with suspicion, as if it's just an excuse for people to slack off. But why do many view those working from home this way? Isn't it time we embraced the benefits and see it as the valuable way of working that is?
Working from home isn't possible for everyone, but for many roles and industries it's a real possibility. With that in mind we wanted to outline the benefits of working from home and show why those who can facilitate flexible working should embrace it, rather than be suspicious.
Most people hate the workplace commute and for many the time it takes to get into work is increasing. A study by the TUC showed that the number employees commuting for more than two hours a day jumped by 72% to over 3 million people in the last decade and those who commuted three hours or more rose by 75% to 880,000. This has led to a number of issues, increased congestion and pollution, reduced productivity due to tiredness, reduced work-life balance, increased stress and associated health issues.
These issues ultimately affect your employees and your business. So, by allowing more working from home many of these issues can start to be addressed and your business can benefit.
Offering flexible working is seen by many as a valuable workplace perk. In fact, a recent survey found that 47% saw it as the perk they would most like to receive and 62% considered it a key factor when looking for a job. Companies that offer flexible working are therefore likely to be seen more positively by those looking for employment, and in a competitive job market making your company attractive to talented job-seekers is vital.
But it's not just positive for hiring, it's also positive in terms of retaining current staff. By utilising flexible working initiatives it shows trust in employees and promotes a loyalty to the company. This means you hold onto your all important staff longer and the costs of recruiting new staff is therefore reduced.
It's not just recruitment costs that can be saved by flexible working. With workers now working from home you won't need as many desks and therefore office space can be reduced, not to mention the energy bills. The upgraded ICT infrastructure needed to facilitate remote workers can also mean reduced phone bills and because documents are shared and viewed online there's vastly reduced printing costs. These are just some of the cost savings that could be achieved through flexible working and it is estimated that flexible working could save British businesses £34 billion a year.
Just because your people are in the office doesn't mean they are being productive. In fact, it seems we have become more focussed on the time spent in work rather than the outcomes or results of that time. When it comes to working from home it can be hard to monitor how much time someone has spent on work. This may seem like a negative, but it's actually a good thing. It moves our focus away from the time spent on a particular task and starts to focus on the outcomes and the results of the work.
For many people working from home, or outside the office, is when they are at their most productive and it's easy to see why. Being in an office environment is full of distractions. Meetings, emails, general office chatter. To prove the point the average eight hour a day worker has been found to only be productive for around three hours of that time. Working from home removes a lot of these distractions and can help workers truly focus on the task in hand.
Flexible working can help re-address the work-life balance. People can fit work around commitments such as childcare, they can choose when and where they feel their most productive and they can have more time with friends and family. It all means you have a more balanced life, less stress, reduced sickness absence, improved mental wellbeing and greater job satisfaction. It's win-win.
Flexible working doesn't just happen overnight and there's no one way of going about it. It's all down to your business, what's realistic and what's best for your employees. The great thing about it is that you can take small steps into the world of flexible working before making any big commitment. Having flexible start and finish times is a great starting point and if it works it could be the start of your flexible working revolution.
Admittedly, working from home isn't for everyone and it can be a difficult process to set up any flexible working initiative. But the benefits can outweigh the negatives. So what are you waiting for? Get flexible and give it a go.
Flexible working could play a big part in the future of work. But what else does the future have in store for the workplace? Why not download The New Workforce and find out.


Cooper, W. Rodney, Horton, David R., Unruh, Thomas R., Garczynski, Stephen F.
Potato psyllid, Bactericera cockerelli (Šulc) (Hemiptera: Triozidae), is a key pest of potato (Solanum tuberosum L., Solanales: Solanaceae) and a vector of "Candidatus Liberibacter solanacearum," the pathogen associated with zebra chip disease. In addition to its presence on cultivated crops, the psyllid regularly occurs on numerous uncultivated annual and perennial species within the Solanaceae. A better understanding of landscape-level ecology of B. cockerelli would substantially improve our ability to predict which potato fields are most likely to be colonized by infected psyllids. We developed three PCR-based methods of gut content analysis to identify what plant species B. cockerelli had previously fed upon. These methods included—1) sequencing PCR amplicons of regions of plant-derived internal transcribed spacer (ITS) or the chloroplast trnL gene from psyllids, 2) high-resolution melting analysis of ITS or trnL real-time PCR products, and 3) restriction enzyme digestion of trnL PCR product. Each method was used to test whether we could identify psyllids that had been reared continuously on potato versus psyllids reared continuously on the perennial nightshade, Solanum dulcamara. All three methods of gut content analysis correctly identified psyllids from potato and psyllids from S. dulcamara. Our study is the first to demonstrate that plant DNA can be detected in a phloem-feeding insect. Gut content analysis, in combination with other landscape ecology approaches, could help elucidate patterns in landscape-level movements and host plant associations of B. cockerelli.


text:
Below is a list of Axfood's most important acquisitions and divestments through the years.
The Östenssons store chain with nine stores became a Hemköp franchisee as from 1 September 2019 (press release).
Axfood increased its ownership in Urban Deli from 50 percent to slightly more than 90 percent and at the same time deepened the collaboration (press release).
In August, Axfood announced its investment in the newly established e-commerce company Hubia (later Apohem), with plans to launch a new online pharmacy in Sweden (press release).
In May, Axfood announced its acquisition of Middagsfrid (press release). Read more about Middagsfrid here.
In January, Axfood announced it had completed its public cash offer to the shareholders of Matse Holding, Mat.se (press release). Read more about Mat.se here.
In January, Axfood announced it had signed an agreement to acquire Eurocash Food AB together with Norgesgruppen (press release). Read more about Eurocash here.
Effective 1 January, Axfood acquired Saba Logistics' warehouse operations in Helsingborg, Sweden (press release).
In February, Axfood acquired 50 percent of Urban Deli. Read more about Urban Deli here.
In May, Axfood's e-commerce business in Netxtra was sold to Mathem.
At the end of the year, an agreement was signed to acquire 50 percent of the wholesale company Hall Miba.
In January, Hemköp completed the conversion of Vi stores to Hemköp franchises.
In June, Axfood Närlivs AB signed agreement to acquire Reitan Servicehandel Sverige AB's cold storage distribution centre south of Stockholm.
In January, Axfood completed the acquisition of PrisXtra.
In January, the sale of Spar Finland was completed.
In April, Axfood sold its Swedish real estate holdings to Crown North Corp Ltd.
The year 2000 was characterized by restructuring in several steps. The first step was the combination of Hemköp and D&D Dagligvaror. In the next step, Spar Sverige, Spar Inn Snabbgross and 40 percent of the share capital in Spar Finland were acquired. The Annual General Meeting in May resolved in favour of the name change to Axfood AB.


text:
Omicron Surge Forces Some Bay Area Counties to Revise Indoor Mask Rules
By The Citizen on December 28, 2021
COVID-19 cases of the Omicron variant continue to increase across the country and in the Bay Area, prompting local health officials to revisit indoor mask policies and guidelines.
In California, Omicron is being blamed for about 70% of current cases across the state. Gov. Gavin Newsom said recently that California is better positioned to handle the surge than it was a year ago, when serious cases strained hospitals and morgues to the breaking point, and is less affected so far than many other states.
Here's a look at Bay Area counties announcing changes to mask rules. The counties previously scaled back rules prior to the surge in COVID-19 cases.
Note Santa Clara and San Mateo counties have an "all indoor mask rule" in place.
Alameda County continues to require masks in most indoor settings and officials confirm they are seeing a rapid increase of COVID-19 cases.
"We are reviewing our local amendment to the face masking order and will provide our community with more information this week," said Neetu Balram with the Alameda County Public Health Department.
Everyone in the Contra Costa County starting Wednesday will have to wear a mask at all indoor businesses, regardless of vaccination status.
For the past several weeks, vaccinated people at many of the county's gyms, churches and officers were allowed to leave their masks off, but the county said the new variant has made that too risky.
"The omicron variant is very contagious, and we now know that anyone, regardless of vaccination status, can spread this variant to other people," said Dr. Ori Tzvieli, Contra Costa County's deputy health officer. "We anticipate the case rate and hospitalization numbers to increase over the coming weeks. To reduce spread, cases and hospitalizations, we all need to wear masks anytime we are in an indoor public setting."
Omicron: San Francisco's Test Positivity Rate 'Way, Way Up'
Omicron and Your Mask: Cloth and Surgical Masks Explained
Marin County also plans to revise its exceptions for indoor masks.
The county is expected to make a formal announcement as soon as Wednesday.
Bay City News Service contributed to this report.


text:
package com.siyeh.ig.bugs;

import com.intellij.codeInspection.InspectionProfileEntry;
import com.intellij.testFramework.LightProjectDescriptor;
import com.siyeh.ig.LightJavaInspectionTestCase;
import org.jetbrains.annotations.NotNull;

/**
 * @author Bas Leijdekkers
 */
@SuppressWarnings("SuspiciousToArrayCall")
public class SuspiciousToArrayCallInspectionTest extends LightJavaInspectionTestCase {

  public void testCast() {
    doMemberTest("public void testThis(java.util.List l) {" +
                 "  final String[][] ss = (String[][]) l.toArray(new Number[l.size()]);" +
                 "}");
  }

  public void testParameterized() {
    doMemberTest("public void testThis(java.util.List<String> l) {" +
                 "  l.toArray(/*Array of type 'java.lang.String[]' expected, 'java.lang.Number[]' found*/new Number[l.size()]/**/);" +
                 "}");
  }

  public void testGenerics() {
    doTest("""
             import java.util.*;class K<T extends Integer> {
                 List<T> list = new ArrayList<>();

                 String[] m() {
                     return list.toArray(/*Array of type 'java.lang.Integer[]' expected, 'java.lang.String[]' found*/new String[list.size()]/**/);
                 }
             }""");
  }

  public void testQuestionMark() {
    doTest("""
             import java.util.List;

             class Test {
               Integer[] test(List<?> list) {
                 return list.toArray(/*Array of type 'java.lang.Object[]' expected, 'java.lang.Integer[]' found*/new Integer[0]/**/);
               }
             }""");
  }

  public void testWrongGeneric() {
    doTest("""
             import java.util.*;

             class Test {
               static class X<T> extends ArrayList<Integer> {}
               Integer[] test(X<Double> x) {
                 return x.toArray(new Integer[0]);
               }

               Double[] test2(X<Double> x) {
                 return x.toArray(/*Array of type 'java.lang.Integer[]' expected, 'java.lang.Double[]' found*/new Double[0]/**/);
               }
             }""");
  }

  public void testStreams() {
    doTest("""
             import java.util.stream.Stream;
             class Test {
                 static {
                     Stream.of(1.0, 2.0, 3.0).toArray(/*Array of type 'java.lang.Double[]' expected, 'java.lang.Integer[]' found*/Integer[]::new/**/);
                 }
             }""");
  }

  public void testStreamsParens() {
    doTest("""
             import java.util.stream.Stream;
             class Test {
                 static {
                     Stream.of(1.0, 2.0, 3.0).toArray(((/*Array of type 'java.lang.Double[]' expected, 'java.lang.Integer[]' found*/Integer[]::new/**/)));
                 }
             }""");
  }

  public void testStreamsIntersection() {
    doTest("""
             import java.util.stream.Stream;
             class Test {
                 static {
                     Stream.of(1, 2.0, 3.0).toArray(/*Array of type 'java.lang.Number[]' expected, 'java.lang.Integer[]' found*/Integer[]::new/**/);
                 }
             }""");
  }

  public void testToArrayGeneric() {
    doTest("""
             import java.util.*;
             class Test {
               static <A extends CharSequence> A[] toArray(List<CharSequence> cs) {
                 //noinspection unchecked
                 return (A[]) cs.stream().filter(Objects::nonNull).toArray(CharSequence[]::new);
               }
             }""");
  }

  public void testToArrayGeneric2() {
    doTest("""
             import java.util.*;
             class Test {

                 static <A extends CharSequence> A[] toArray2(List<CharSequence> cs) {
                     //noinspection unchecked
                     return (A[]) cs.toArray(new CharSequence[0]);
                 }
             }""");
  }

  public void testCastNonRaw() {
    doTest("""
             import java.util.*;

             class Test {
               void test() {
                 List<Foo> list = new ArrayList<>();
                 Bar[] arr2 = (Bar[])list.toArray(new Foo[0]);
               }
             }

             class Foo {}
             class Bar extends Foo {}""");
  }

  public void testTypeParameter() {
    doTest("""
             import java.util.stream.*;
             import java.util.function.*;
             abstract class AbstractStreamWrapper<T extends Cloneable> implements Stream<T> {
                 private final Stream<T> delegate;

                 AbstractStreamWrapper(Stream<T> delegate) {
                     this.delegate = delegate;
                 }

                 @Override
                 public <A> A[] toArray(IntFunction<A[]> generator) {
                     return delegate.toArray(generator);
                 }
                 public <A extends CharSequence> A[] toArray2(IntFunction<A[]> generator) {
                     return delegate.toArray(/*Array of type 'java.lang.Cloneable[]' expected, 'A[]' found*/generator/**/);
                 }
                 public <A extends Cloneable> A[] toArray3(IntFunction<A[]> generator) {
                     return delegate.toArray(generator);
                 }
             }""");
  }

  public void testStreamFilter() {
    doTest("""
             import java.util.Arrays;
             class Parent {}
             class Child extends Parent {}
             class Test {
                void test(Parent[] parent) {
                  Child[] children = Arrays.stream(parent)
                    .filter(t -> t instanceof Child)
                    .toArray(Child[]::new);
                  Child[] children2 = Arrays.stream(parent)
                    .filter(Child.class::isInstance)
                    .toArray(Child[]::new);
                  Child[] children3 = Arrays.stream(parent)
                    .filter(Child.class::isInstance)
                    .filter(c -> c.hashCode() > 0)
                    .toArray(Child[]::new);
                }
             }""");
  }

  @NotNull
  @Override
  protected LightProjectDescriptor getProjectDescriptor() {
    return JAVA_8;
  }

  @Override
  protected InspectionProfileEntry getInspection() {
    return new SuspiciousToArrayCallInspection();
  }
}

redpajama_set_name: RedPajamaGithub


Coconut Palms Resort – Affable and affordable, with a resort vibe in the suburbs.
Considerably more appealing than the austere grey design suggests, the Melanesian-style lounge and lobby at this petite midrange resort is instantly welcoming. There is a surprising variety of accommodation, ranging from no-frills but comfortable rooms to lovely spacious apartments with a shared veranda. Featuring a kitchenette, plenty of space for an extra single bed or 2, and connecting doors, these apartments are ideal for families. Except for 5 apartments facing the road, all accommodation overlooks the gardens, but some would be noisy because of nightly events at the bar/restaurant. Appropriately lined with namesake trees, the pool is inviting, surrounded by grass and unlikely to get too crowded. It's along a suburban street, but within walking distance of supermarkets, cafés and bars, and a minibus from downtown Port Vila.
Location: In the suburbs of Port Villa on the main island of Efate. Along Rue Cornwall street, halfway between downtown and the east coast of the peninsula. About 1km from the town centre and 15 minutes from the airport.
Guests: Caters well for everyone, especially families seeking an affordable resort.
Beach: There is no public beach anywhere in or around Port Vila. The nearest beaches are along Pango Road, around the Breakas Beach Resort, about 5km south along the peninsula.
Views: Most rooms face inwards towards the gardens or pool, but some apartments do front the main road, which is reasonably noisy.
Wi-Fi Internet: Free for guests at the lobby and in the bars/restaurants, but access not guaranteed in all rooms.
Parking: Limited secure and free parking available near the entrance.
Pool: Is a good size, with shade and grass all around.
Spa & Fitness Center: Not expected or provided at this standard of resort.
Restaurants & Bars: 5 Heads Café – street-side at the lobby. Bright and airy, claiming to serve 'Vanuatu's best coffee' • Poolside Café – the name says it all. Congenial for coffee and cocktails. Also light meals • Wild Pig Bar – free tasting of kava (a strong alcoholic drink) for hotel guests, a snooker table, happy hours and music/entertainment most nights • Navarra Restaurant – lunchtime specials and wide range of meals, including steak, lobster and pasta. Try the Vanuatu Tapas.
Breakfast: Pleasingly, rates include a buffet breakfast.
Smoking Rooms: No smoking allowed in the rooms, but permitted on the verandas/balconies.
Best Room: The Palms Deluxe Apartments feature a kitchen and king-sized bed. Ask for one facing the gardens (rather than the road) and furthest from the noisy pool and noisier bar.
Coconut Palms Resort – What's Nearby?
Choose from these nearby options to avoid a special trip into Port Vila.
Ah Tong Restaurant (28308) – cheap and tasty Chinese café/takeaway at the top of the Rue Cornwall street.
Emily's Café (25550) – at The Sportsmens Hotel, about 450m up Rue Cornwall and to the south. Expat hangout with imported wine, pub meals and 24-hour service.
Poppy's on the Lagoon – renowned across the island for seafood, burgers, traditional food and even banana pancakes. On Captain Cook Avenue, about 500m down Rue Cornwall street. 6-minute walk.
The Melanesian – 'Pacific fusion cuisine', barbeques and buffet nights with themes and entertainment. (May become an Italian restaurant later.) About 750m south via the main road, Rue Dartois. 9-minute walk.
Mangoes – easily the best in the area. Organic ingredients and changing menu daily. Try the seafood platters and locally-raised steaks. About 800m north via Captain Cook Avenue.9-minute walk.
Market or Grocery: A handy minimart is directly opposite the resort entrance. A supermarket is at the top of Rue Cornwall street.
Minibuses career along Rue Cornwall street to Port Vila and beyond. More regular along Rue Dartois (200m up Rue Cornwall) and Captain Cook Avenue (250m down Rue Cornwall).
Located among the inner suburbs of Port Vila, the entrance is tropical and welcoming.
There are several different buildings, with some rooms in a likeable three-level block.
The small areas of gardens are pleasant, with thoughtful landscaping.
The pool is a decent size, and alongside a café.
The pool is the sort more expected of a boutique city hotel than a beach resort, but nonetheless inviting.
Some apartments are along a row, with reduced privacy along the shared veranda.
The block of rooms facing the road perhaps should be facing the gardens instead.
With a traditional décor and tropical plants, the Navarra Restaurant is spacious.
The Poolside Café is great for coffee, cocktails and light meals.
The 5 Heads Café at the lobby features a delightful design of stone and wood.
The apartments are roomy, but the décor is a little bland.
Apartments feature a sofa, and some traditional arts and crafts on the walls.
Apartments also contain a kitchenette.
The resort is the suburbs, with a decent supermarket and Chinese café/takeaway just up the street.
The best place to eat and drink within walking distance is at the Mangoes Resort, about 800m to the north along Captain Cook Avenue.
The delightful restaurant at the Mangoes features a classy layout and tropical feel.
Also within walking distance is the restaurant at The Melanesian Resort, about 750m to the south.
Buffets are popular at The Melanesian Resort.
About 500m down the street, Poppy's on the Lagoon is another splendid place to eat, preventing a trip into Port Vila.
Only a 1km walk, or a very short trip by minibus, Port Vila offers enough places to eat, drink and shop.
There are a couple of parks in the capital from which to enjoy the harbour views.
A pleasant seaside path stretches along much of central Port Vila.
The capital is nicely located alongside the harbour.
The market in downtown sells vegetables, fruit, meat and flowers.


text:
Maintenance and equipment operation trades
This major group comprises occupations in maintenance and equipment operation trades, which usually require more than two years of apprenticeship or on-the-job training in the trade. It includes contractors and supervisors, maintenance trades and heavy equipment and transport operators; machinery and transportation equipment mechanics (except motor vehicles); automotive service technicians; other mechanics and related repairers; train crew operations occupations; crane operators, drillers and blasters; and printing press operators and other trades and related occupations, not elsewhere classified.
730 · Contractors and supervisors, maintenance trades and heavy equipment and transport operators
This minor group includes maintenance trade contractors and heavy equipment and transport operator contractors who own and operate their own businesses; and supervisors who supervise and co-ordinate the activities of workers in maintenance and heavy equipment and transport operator trades. They are employed by railway transport companies and urban transit systems; utilities; aircraft manufacturing, maintenance,… […]Read More…
Explore Occupation Group Browse 30 Jobs Follow Group
731 · Machinery and transportation equipment mechanics (except motor vehicles)
This minor group includes construction millwrights and industrial mechanics; heavy-duty equipment mechanics; refrigeration and air conditioning mechanics; railway carmen; aircraft mechanics and inspectors; machine fitters; and elevator constructors and mechanics. They are employed by millwrighting contractors, manufacturing plants, utilities and other industrial establishments; heavy equipment dealers, rental and service establishments and companies that own and… […]Read More…
Explore Occupation Group Browse 157 Jobs Follow Group
732 · Automotive service technicians
This minor group includes automotive service technicians, truck and bus mechanics, mechanical repairers and motor vehicle body repairers. They are employed by motor vehicle dealers, garages, truck and trailer dealerships and fleet maintenance companies; service stations, automotive specialty shops, transportation companies and retail establishments which have automotive service shops; automobile dealerships, body repair shops and… […]Read More…
733 · Other mechanics and related repairers
This minor group includes oil and solid fuel heating mechanics; appliance servicers and repairers; electrical mechanics; motorcycle, all-terrain vehicle and other related mechanics; and other small engine and small equipment repairers. They are employed by heating systems installation and service companies; repair shops, appliance service companies and repair departments of retail and wholesale establishments; independent… […]Read More…
736 · Train crew operating occupations
This minor group includes railway and yard locomotive engineers, railway conductors and brakemen/women. They are employed by railway transport companies and industrial and commercial users of rail transport. […]Read More…
Explore Occupation Group Follow Group
737 · Crane operators, drillers and blasters
This minor group includes crane operators; surface mining, quarrying and construction drillers and blasters; and water well drillers. They are employed by construction, industrial, cargo handling, railway, mining and quarrying companies; drilling and blasting and water well drilling contractors; and governments; or they may be self-employed. […]Read More…
738 · Printing press operators and other trades and related occupations, n.e.c.
This minor group includes printing press operators and other trades and related occupations, not elsewhere classified. They are employed by commercial printing companies; newspapers, magazines, and other publishing companies; establishments in the public and private sectors that have in-house printing departments; and a wide range of other establishments; or they may be self-employed. […]Read More…