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'Sign in with Apple' neatly balances privacy and convenience
By Mark Wyciślik-Wilson
At WWDC yesterday, Apple made numerous announcements and one of the more interesting was the company's new alternative to social sign-in buttons. Endless apps and website let you sign in with your Facebook, Twitter or Google account for the sake of convenience, but it comes at the cost of privacy -- which is precisely why Apple came up with "Sign in with Apple".
The basic idea is the same as existing social sign-in options -- it's a quick and easy way to sign into various services without the need to create a dedicated account. The difference is that "Sign in with Apple" protects your privacy and avoids the tracking of the current crop of alternatives.
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Privacy really is the big selling point here, and it is something that Apple has shown increasing interest in recently. You may have got into the habit of creating special email addresses to use solely for signing up for new apps and service -- it's a good way to avoid spam and the concern of sharing an address that could be easily linked to you.
In essence, this is what "Sign in with Apple" does for you, creating a unique and random email address for you as part of the sign-up process. Any emails that need to be sent to you -- new account confirmations and the like -- can be forwarded to your real email address, but the developer of the app or service you're using never gets to see this address, and email addresses can be disabled at any time.
Apple says it offers "fast, easy sign in without the tracking", and explains:
Instead of using a social account or filling out forms, verifying email addresses or choosing passwords, customers can simply use their Apple ID to authenticate and Apple will protect users' privacy by providing developers with a unique random ID. Even in cases where developers choose to ask for a name and email address, users have the option to keep their email address private and share a unique random email address instead. Sign In with Apple makes it easy for users to authenticate with Face ID or Touch ID and has two-factor authentication built in for an added layer of security. Apple does not use Sign In with Apple to profile users or their activity in apps.
What remains to be seen is just how popular the new option proves with developers and users. Can it really sway people way from signing in with social media accounts?


Consumers continue to be the driving force behind innovation. The food and beverage industry is seeing a considerable pressure to remove ingredients, which are perceived as being chemical or not natural. Major retailers report that consumers increasingly want to see a shorter list of ingredients on their product labels, or to be able to easily identify those as of the origin they may have at home. Ingredients can therefore be seen as being cleaner in terms of declaration and potentially origin. Product integrity has never been more important.
Let's look at the key consumer-led trends in the food sector. Free-from, sugar reduction, salt reduction, fat reduction and clean alternatives are pertinent across all market sectors, including bakery, beverages, confectionery, dairy, convenience, sports nutrition.
Our team have recently worked on number of applications within the food and beverage industry, and completed work on reduced sugar flapjacks, no- bake protein snacks, gluten & dairy free cakes, vegan burgers. Sweet bakery is a fascinating market: the UK coffee and tea shop culture is booming, and consumers with their increasingly active lifestyle are seeking healthier, free- from alternatives to traditional sweet pastry varieties. For instance one brief we worked on was to develop a carrot cake which was gluten free, dairy free and would contain no added sugar. This was a challenging brief as the customer wanted to use gluten free flour, no added sugar, no dairy butter or egg which are the basic ingredients for making a sponge cake. Another project was to achieve a significant reduction in sodium but to still offer the perception of a salty note in a savoury application. As a food technologist, I find the opportunities for innovation truly fascinating!
As a food technologist, I find the opportunities for innovation truly fascinating!
So many truly innovative functional ingredients have been developed specifically to tackle the formulating challenges faced by the industry, and at the same time some of the more traditional ingredients allow great scope for formulating new concepts. For instance, let's look at Lactic Acid. Available in both in liquid and powder form, this ingredients gives rise to a pH drop which assists in slowing microbial growth plus reduce water activity. Lowering the pH impacts the heat sensitivity of bacteria, improving the efficiency of any heat processes used. In dairy based drinks lactic acid will enhance flavours but with a neutral acidic dairy taste when compared to other acidulants. Additionally lactic acid helps mask the effects of High Intensity Sweeteners (HIS).
We found the use of HIS is integral in controlling the calorie level of products but also now as part of the government targets to reduce sugar level and hence the amount consumed. We could recommend a wide range of traditional HIS products such as Acesulfame K, aspartame, saccharin and sucralose. When formulating hydrating drinks products for sports nutrition one may look at calcium lactate, calcium lactate gluconate, magnesium gluconate plus Zinc and ferric gluconate for fortification. For products with citrus flavours it is common to use the salts of citric acid. Starches, carrageenan, guar gum, locust bean gum and blends are fantastic for mouthfeel, whilst the use of carbohydrate blends tend to comprise products such as maltodextrin, dried glucose syrup, fructose and dextrose.
The public awareness for benefits of Stevia is certainly aiding the product positioning, in beverages but also in "shake" dry mixes. Our partner for Stevia is PureCircle who offer not only those grades of Stevia considered basic such as Reb A97 or SG95, but now a much broader range of single types and blends.
The use of Chicory Root Fibre can help to achieve good levels of sugar reduction but also the addition of soluble fibre, in energy bars. For instance, long chain inulin manufactured by Sensus gives high fibre levels to sweeter oligofructose syrups which can replace glucose based binder syrups by replicating the bulking, functional and textural characteristics offered by sugar based ingredients. Chicory Root Fibre gives you the opportunity to create healthier products while the good texture and great taste remains. The Sensus range consists of various powder and liquid forms ranging from 0% sweetness up to 60% sweetness.
We are seeing increasing demand for high protein versions of mainstream products such as bread alongside the demand for vegetable proteins, and for vegetarian and vegan offerings. I would recommend looking at both Soya and Pea Protein for powder & liquid formulations.


This entry was posted in Canon Lens and tagged Canon lens rumors, Canon RF 24-105mm F4L IS USM, Canon RF 28-70mm F2L USM, Canon RF 35mm F1.8 Macro IS STM, Canon RF 50mm F1.2L USM on September 4, 2018 by admin.
This entry was posted in Canon Lens and tagged Canon lens rumors, Canon RF 24-105mm F4L IS USM, Canon RF 28-70mm F2L USM, Canon RF 35mm F1.8 Macro IS STM, Canon RF 50mm F1.2L USM on September 2, 2018 by admin.
Tamron has just officially announced the new Tamron SP 15-30mm f/2.8 Di VC USD G2 lens for Canon and Nikon Full-Frame DSLRs. It is a high-speed ultra-wide-angle zoom lens with ultimate image quality that lets you capture all you see. This second generation G2 lens costs $1,299, available for Pre-Order at B&H/ Adorama/ Amazon. Here are several sample images. Just enjoy!
This entry was posted in Tamron Lens and tagged tamron lens, Tamron SP 15-30mm f/2.8 Di VC USD G2 on September 1, 2018 by admin.
This entry was posted in Canon Lens and tagged Canon EF 70-200mm F2.8L IS III, Canon lens rumors on September 1, 2018 by admin.
This entry was posted in Canon Lens and tagged Canon lens rumors, Canon RF 24-105mm F4L IS USM, Canon RF 28-70mm F2L USM, Canon RF 35mm F1.8 Macro IS STM, Canon RF 50mm F1.2L USM on September 1, 2018 by admin.


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Pediatric nurse practitioners are a special group of registered nurses. They are specialized in treating infants and children. It is a highly respected position since these health care professionals are capable of providing the same medical services that a doctor is licensed to provide. The job duties of these special nurse practitioners are almost similar to that of a pediatric physician. Many nurse practitioners specialized in pediatrics offer services through their own private medical centers. Others work in offices, clinics or even hospitals.
Such a practitioner or an advance practice nurse needs to follow a certification program in order to become specialized in pediatrics. Advance practice nurses need to have at least a Masters degree. Every state has a Nurse Practice Act and it is necessary for all the practitioners to follow the rules and regulations of this act. After completing the national board exam, an advance practice provider needs to obtain additional credential in order to become specialized in a specialty area such as pediatrics.
A pediatric practitioner is licensed to perform medical exams and prescribe medications. They can treat all common childhood illnesses without consulting a physician. They also maintain medical records of children and perform regular check-ups. Therefore, parents can obtain their service for diagnosing pediatric diseases and treatments.
These specialized practitioners have a vast knowledge in pediatric medical procedures. Their advanced knowledge, specialty training and licensing allow them to perform a wide range of laboratory tests including blood tests, x-rays and CAT scans. They can even interpret the reports of these laboratory tests without the need of a doctor and recommend further medical actions.
Providing regular health care for kids is a tough job that requires a lot of knowledge and specialty training. For most infants and young children, undergoing a treatment procedure is not a happy experience. They usually get very nervous when they visit a health care facility. Patience and proper skills are extremely important to handle unmanageable kids during various treatment procedures.
Another very important aspect of pediatrics is the fact that children are immature both mentally and physically. Therefore, any medication should be prescribed only after a thorough examination. The nurses must make sure that the prescribed medication does not affect the child's ongoing physical and mental development process.
Young children and infants are more susceptible to infections and diseases than adults are. Side effects of a treatment can also have more bad effects on kids than on mature individuals. Therefore, the slightest medical malpractice in pediatrics can have a devastating effect on the child's health. Further, it can even retard the mental and physical growth of an infant or a young child. For these reasons, a specialized practitioner needs to have comprehensive training apart from the paper qualifications.
Pediatric nurse practitioners offer a valuable service to the nation. These professionals educate other health care providers in pediatrics about child health care. They can even educate parents about childcare and healthy lifestyle choices. If you have questions about your child's health, one of your best options will be to consult a nurse practitioner specialized in pediatrics.
Discover how easy it is to find Nurse Practitioner jobs online, now. You can get a list of nationwidejob openings for Nurse Practitioners on our website, today.