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Macau, China, July 31, 2005 -- Italy beat USA 3-2 in the bronze medal match at the Girls' U18 World Championship on Sunday.
Macau, China, July 31, 2005 -- Brazil overwhelmed Russia 3-0 in the final of the FIVB Girls' U18 World Championship on Sunday. It was Brazil's second world title at this level after winning the gold medal in 1997.
Macau, China, July 31, 2005 -- China spanked Argentina in straight sets 3-0 in the first classification game to decide positions seven to eight at the Girls' U18 World Championship on Sunday.
Macau, China, July 31, 2005 -- Korea defeated Croatia 3-2 in the second classification game to decide positions five to six at the Girls' U18 World Championship on Sunday.


text:
MIT News magazine
Rubik's Cube Math
Solving a cube won't take more than N2/log N moves
Larry Hardesty archive page
In 2010, an international team of researchers proved that no matter how scrambled a Rubik's cube got, it would require no more than 20 moves to solve it. Their proof, however, relied on the equivalent of 35 years' worth of number crunching on a good modern computer.
For cubes bigger than the standard Rubik's cube, adequately canvassing starting positions may well be beyond the computational capacity of all the computers in the world. But in September, Erik Demaine (right), an associate professor of computer science and engineering, led a team including his father, CSAIL visiting professor Martin Demaine (left), that demonstrated the mathematical relationship between the number of squares in a cube and the number of moves in the shortest solution to its most scrambled state.
The standard way to solve a Rubik's cube is to find a square that's out of position and move it into place while leaving the rest of the cube as little changed as possible. That yields a worst-case solution whose number of moves is proportional to N2, where N is the number of squares per row. But the team saw that under some circumstances, a single sequence of twists could move multiple squares into place.
Describing those circumstances mathematically was no easy task. "In the first hour, we saw that it had to be at least N2/log N," Erik Demaine says. "But then it was many months before we could prove that N2/log N was enough moves."
Larry Hardesty

redpajama_set_name: RedPajamaCommonCrawl


With its design of two interlinked hearts - one in sterling silver and one in 14ct gold - this necklace collier is a stylish gift for someone you hold dear. To underscore the elegant expression, wear with the matching earring studs and ring.
United in Love Necklace is rated 4.0 out of 5 by 51.
Rated 3 out of 5 by Michelle427 from Tarnished a good bit I do love it bc my then bf bought it did me. But I noticed tonight the silver is now a dark gray and the gold is closer to rose gold. I do wear it 99% of the time. Maybe if I took it off some it wouldn't have gotten so discolored. Tried cleaning with no luck. I'll still wear it and still love it but wish the color kept like my rings do! I added my rings in the picture for comparison of the color.
Rated 5 out of 5 by JennStapp from Perfect!! My boyfriend bought me this for Christmas and it is perfect. It is very small but I love it because I'm a huge lover of dainty jewelry. Simple and elegant in every way. I will definitely be buying the matching ring soon.
Rated 5 out of 5 by gracemiller112 from absolutely beautiful My boyfriend bought this for me for my birthday. it's absolutely stunning and so dainty and beautiful. love it lots.
Rated 5 out of 5 by Akpasson from Love it! My husband bought this necklace and matching earrings for me October 2017. I wear them 24/7 and they are gorgeous.
Rated 3 out of 5 by Shan93 from Exactly what it looks like I bought this for a 25 year old, she still loves it but I wish the chain was a bit longer on her.
Rated 1 out of 5 by Simone21 from High price tag but no quality I've had this necklace for about two years now. I don't wear it in the shower, or to bed. I take very good care of it. It goes back into the box every time I take it off. The chain is so thin, it's broken twice now. Twice around the same spot. Always still classed, the chain just falls apart while still on my neck. After the first time it broke exchanged it for a new one, ( that was earlier in January) it's not the end of February and it's broken again! Very low quality. Not happy.


text:
Warranty Registrations:
A digital marketing communications company named MediaKube is adapting Sony's CD-ROM technology to warranty and product registration applications.
Most people seem to know that those product registration cards typically found at the bottom of the box are utterly disposable. Some people see them more as marketing questionnaires or opt-in junk mail registrations. But no matter what, almost 98% of us see them as a waste of time, because barely 2% of us bother to fill them out. Product registration efforts, it seems, almost always end in disappointingly low response rates.
Incredibly, it's been almost two years since Warranty Week wrote about product registration technology breakthroughs in a July 14, 2003 column. In that article, we looked at how Metamail Inc. has adopted email marketing technology to product registrations, and how Voice Access Technologies Inc. has repurposed voicemail and speech recognition technology to product registrations.
Now a company has taken technology originally created for Compact Discs and video games and adopted it for product registration efforts in the white and brown goods industries. Brian Berg, founder and creative director of MediaKube LLC, said he thinks the technology housed in his company's Consumer Connect Product Registration CD will have particular appeal to warranty professionals looking for ways to boost the abysmal response rates found with postcards.
Berg, who has bumped around the interactive software business for the past 15 years or so, was basically in the business of developing marketing CDs and DVDs for clients who wanted to impress consumers in one way or another. MediaKube also develops interactive kiosks with touchscreen displays as well as digital advertising that makes use of plasma displays and LCD screens to replace posters and billboards.
Approached Sony
Berg said it was with these activities in mind that he initially approached Sony DADC last year to get some CD-ROMs manufactured. Sony DADC, now part of the giant Sony Corp., is the corporate entity that brought CD manufacturing to the US in 1983, three years after Sony and Philips initially proposed the Compact Disc standard.
"And I was sitting there with my local account rep, talking back and forth, when I discovered that Sony had some unique technologies that married up perfectly with what we were already developing at the time for product registration," he said.
Basically, MediaKube was looking to replace the product registration postcard with a CD-ROM that includes a unique identifier code, so the manufacturer knows which box it came out of. This makes it unnecessary for the buyer to go searching for a make, model, or serial number, and makes it possible for the product registration to be completed online. Sony had developed a CD manufacturing technique that could include a unique identifier code on each disc, and was looking for uses for its new technology.
Because of all the extra space on the disc, the manufacturer also can include multimedia content, scripts and graphics that make it as easy as possible to complete the product registration. The content, featuring the brand name of the manufacturer and pictures of the products, is meant to entertain as much as to inform. Berg saw the potential to use a uniquely identifiable CD as not only a marketing and entertainment platform, but also as step one in the warranty registration process.
"We offer a 'zero learning curve interface,' in that we apply principles of consumer psychology to the design, so that it's inherently intuitive," Berg said. "It brings them in with the branding, with motion, the multimedia aspect of it, and it keeps them interested."
Sony DADC began its American life in 1983 as the Digital Audio Disc Corp. of Terre Haute, Indiana, a joint venture between Sony and CBS Records that manufactured CDs such as Michael Jackson's "Thriller" and Cyndi Lauper's "She's So Unusual" for a grateful nation. It was the U.S. subsidiary of Sony DADC Austria AG, the parent company based in Anif, Austria, just outside of Salzburg.
Today the company has around 1300 employees worldwide, makes roughly 580 million discs per year in 13 different locations, and had revenues in the year ended March 2004 of 490 million euros (US$590 million at today's rates). Now they make not only audio CDs but also all kinds of digital and optical media: CD-ROM, DVD, MiniDisc, and DAT.
Postscribed ID Technology
John Macdonald, manager of business development for new technologies at Sony DADC in Terre Haute, said the uniquely-identifiable CDs are made more or less the traditional way, with a small amount of space left blank for the unique identifier code to be added later. "The process that we developed about a year ago is called 'Postscribed ID," he said. "It's a unique embedded number within the content data, so it's not a number visible on the surface of the disc. It's not a serialization like you might see with a software registration."
"It's a combination of a process that occurs both in the glass mastering area and in the replication area," Macdonald explained. "You can have up to 192 bytes of information at your disposal. For example, you can use four bytes to define your distribution channel. You can use another set of bytes to define your serialization. Really, it's up to the customer to define how they want to use that structure."
Macdonald said the customer still provides just one master. "During the glass cutting process we create a field of data by defining the pit structure in a certain pattern. And that is basically set up then to receive modification to that pattern in our replication area. So the glass process and the metal process is all the same as in traditional manufacturing, other than the setup of this particular area."
Later on in the replication process, Sony DADC uses high-powered lasers to write a unique identifier code on each disc, according to the customer's instructions. It's somewhat akin to manufacturing 99% of the disc like a CD and finishing the last 1% like a CD-R, although it's not quite that simple (in fact it's a patented process).
Worldwide Availability
Although Sony DADC has 13 manufacturing facilities around the world, only the factories in Terre Haute, Indiana; Shanghai, China; Shizouka, Japan; and Anif, Austria are equipped to manufacture discs containing the Postscribed ID technology. Still, this is thought to be an adequate worldwide availability for consumer electronics and household appliance manufacturers who might want to seal their boxes in one country and import them into another country, and still allow the disc inside the box to be used for a unique product registration.
Brown and white goods manufacturers weren't always the target audience for this technology, Macdonald noted. "Our initial thought was software registration," he said, "because we already have many customers applying serialized stickers to their products. We have quite a few gaming customers and software customers. So that is part of our traditional market, along with entertainment product." Macdonald said the initial thought was to use the Postscribed ID technology to eliminate the need to re-key the data on the sticker, reducing errors and raising the product registration rate for software publishers.
Then along came MediaKube. "Brian came to us," Macdonald said, suggesting the use of the technology for hardware product registrations -- the gaming consoles rather than just the games.
"We saw the opportunity because we had worked in the past with large boxed goods manufacturing companies on other projects," Berg told Warranty Week. "The feedback we were getting from a lot of them was that they were looking for something like this, and that there was a demand for electronic product registrations."
The clincher was the technology's ability to uniquely identify each box, making it unnecessary for the consumer to go looking for the serial number, Berg said. It also reduces the chances that the consumer might mistype the serial number.
Market Research Applications
Berg said the possibility exists to include some of the same questions found on traditional product registration cards (are you happy with your purchase, etc.) but to then take the next step and correlate that to codes on the CD that identify the retailer. Not only survey questions but also perhaps how-to instructional videos could be included on the disc, possibly replacing those also-never-read instruction manuals.
Sony itself, in fact, already makes heavy use of the technology internally for market research and other applications. For instance, the unique identifier code can be used like a key to unlock certain sections of a Web site, but only if the CD is inserted into the drive of the PC doing the Web surfing. This works particularly well with fast-changing catalog and pricing information, Macdonald said.
Sony and Intel are now using the technology in collateral materials they're handing out at Sony Vaio computer demonstration kiosks in five major cities, he noted. The disc contains details about Sony laptops, Intel technology, and Cingular wireless services. But it also includes an entry form for a sweepstakes in which first prize is one of the Vaio laptops. Because of the unique identifier, a one-entry-per-disc rule is easy to enforce.
At the Warranty Chain Management conference held in San Francisco in March, Sony DADC and MediaKube set up a demonstration booth in the corner of the dining area to show off the technology's application to product registrations. Berg said numerous attendees remarked that their companies had tried similar efforts that always failed because they required the customer to go looking for a serial number.
Internet Link Needed
For a product registration to be completed, all that's required is a CD-ROM drive on a computer that's connected to the Internet. Berg said it works with always-connected PCs (for instance on a cable modem) as well as with occasionally-connected PCs (on a dial-up link). For the latter type of connection, the application first collects the data and then asks the user if they can dial in to upload it. Either way, the data is encrypted and uploaded to Sony's servers, from which it's passed on to MediaKube and ultimately to the client.
"That's the other end of this," Macdonald noted. "Sony has been getting more involved with back-end services as well. A piece of that is providing the reporting metrics on these products in the months following the marketing campaign or the product distribution campaign. We still have an ongoing relationship with the customer to support that product."
Ultimately this application will stand or fall based on response rates. Postcard response rates are in the low single digits. Berg said he expects MediaKube's Consumer Connect system to reach double-digit response rates. It all depends on what the marketing department decides to put on the disc in order to entice the consumer to register. "Let's make two percent a number you see only on a carton of milk," he said.
The reasons that so few consumers fill out the postcards include laziness, but also include the fear that their information will be collected, collated, and sold. With the twin problems of identity theft and spam, one would think this fear would be magnified in the case of online product registrations.
Berg said those fears can be lessened by making sure that the clients adhere to published privacy policies. Of course, those privacy policies can state that the information will be collected, collated, and sold. But either way the customer should be told, so they can decide whether they want to participate. "The more information a customer has to make a decision with, the better the decision they can make," he said.
The Nine Lives of Entigo: After numerous name changes and shifts in focus, Entigo has returned as a player in the warranty chain management software market.June 21, 2005 Aftermarket Financial Products: Auto dealers who reinsure their vehicle service contracts are pleased by a recent IRS ruling.July 6, 2005
ServiceBench Inc. adds a warranty analytics module to its Service Intelligence offering; future enhancements to include modules for service call, field service and parts.
Press Release, June 27, 2005
Diebold Elections Systems Inc. says demonstrations of how voting machines can be hacked may invalidate the system's extended warranty.
YubaNet.com, June 27, 2005
Griffin Ford of New Canaan launches Web site selling Ford, Lincoln and Mercury extended service contracts.
Guardsman denies furniture warranty claim because consumer waited too long to report the damage.
Kansas City Star, June 26, 2004
Second Chance employee wrote during a 2001 meeting that he worried their body armor wouldn't live up to its warranty.
WZZM-TV Grand Rapids, June 23, 2005
Pakistan's Federal Railways Minister says 3000-horsepower engines imported from China developed cracks; manufacturer lengthened warranties from 2 to 5 years.
Pakistan Times, June 23, 2005
Ballard Power Systems Inc. sells German subsidiary to DaimlerChrysler and Ford; will continue to do warranty work for fuel cell buses under contract worth $3.6 million.
A "lemon law" covering farm equipment has been approved by both houses of the New York state Legislature and now goes to the governor.
Poughkeepsie Journal, June 23, 2005
Renault puts Logan on sale in Western Europe at base price of US$9,300 with a three-year warranty.
Business Week, issue of July 4, 2005
A.M. Best Co. affirms the financial strength ratings of A (Excellent) and A- (Excellent) of Assurant Inc. and its subsidiaries.
Whirlpool Corp. announces its implementation of SAS Warranty Analysis and SAS Text Miner solutions at international conference in Lisbon.
Hewlett-Packard issues three-year warranty on $999 HP Compaq nx6125 notebook computer to attract small business customers.
PC World, June 22, 2005
All Hitachi desktop hard disk drives sold by Cyberstar in India to be covered by five-year warranty.
Channel Times, June 21, 2005
SAP Canada Inc. expands SAP Labs offices in Montréal, the source of some of the warranty enhancements in mySAP CRM.
Technical Satellite Repair Inc. to begin doing warranty work on plasma screens, LCDs, and DVD players.
Maytag Corp. receives $16/share bid from Haier America Trading, Bain Capital Partners, and Blackstone Capital Partners, topping previous offer by $2.
Quantum launches StorageCare Guardian service, a remote monitoring, backup and diagnostic service for disk storage.
CNA National handles 1500 claims on peak days; answers 80% of calls within 20 seconds.
AIADA Best Practices, June 20, 2005
Warranty Registrations: Given that nine out of ten consumers don't bother filling out the postcards, what can be done to boost response rates? Two new warranty registration systems from veterans of the messaging industry are spotlighted.
CD & DVD Warranties: Only Sony is willing to back its optical disc products with multi-year warranties, and only its high end units benefit from the five-year coverage. Everyone else issues manufacturer's warranties of one year or less.
Warranty Management: Value and price are affected by product quality, which can be measured by fluctuations in warranty cost. But warranty is too often treated as merely a cost that must be reduced, without heeding its link to quality, price, and ultimately profits. And warranty is very different from accounting in that a big part of the job is using probability functions to predict the future.
The increasing importance of reverse logistics in technology companies.
registrations marketing mediakube technology product registration response rates berg consumer cd software makes sony dadc manufacturing disc unique identifier code make number include process macdonald data area information customer


According to the officials, new 2018 Chevrolet Traverse will be released. This time, they mean business. If every rumor appear to be true, new Traverse will combine some of the details from Chevrolet`s other models. That means that they`ll probably combine only the best details and gave them to the new 2018 Chevrolet Traverse. If all that appears to be true, then we`re going to have pretty interesting year ahead of us. Let`s see what we know so far about new Traverse.
All the information`s about new 2018 Chevrolet Traverse and his exterior we`ve said are true. Greatest thing about that news is that he won`t be the same as before. He won`t share almost any detail on his exterior with his previous generation. First, take a look on the front fascia. It really looks quite similar to the Chevrolet`s finest crossovers and sedans. Sharp headlights and extremely great styled fog lights are something that will make you love him even more. Turn signals are now made in L shape which will make him have that dose of modern this time. Front fascia looks stronger and sharper than before. New 2018 Chevrolet Traverse will be made using finer materials. Chrome is now the material which will be used in the biggest part of front fascia. Grille is made entirely from chrome. We must listen a bit closer to the headlights, those will be D-Optic LED technology lamps. On the back, the nicest things are surely taillights. They are square shape made and almost connected to the Chevrolet`s logo on the middle of the rear part. More exterior color options will be offered for new Traverse.
Looking to the cabin inside 2018 Chevrolet Traverse it seems that Chevrolet didn`t forget to make it`s extra classy as well. Great brown-black leather-wood combination will be used inside it`s cabin. Those are great thing to make you fall in love in this car as well. Instrument board is better equipped but still less equipped with the buttons. The result of that is that touchscreen on the middle of it will be bigger than before. Climate vents are larger than before and made in square shape. Something new in Traverse will be some hidden compartments. We`re going to discover you only one of them. One compartment will be hidden behind the touchscreen which is quite big enough. Steering wheel inside this 2018 Chevrolet Traverse will be bigger than before and equipped with more buttons and knobs. 7 adult passengers can fit inside this crossover and every one of them will enjoy the ride because they`re going to have more than enough room. Other than great spacious, all the passengers will enjoy in great styled seats. Amazing lumbar and amazing sides support will be provided. Heating and cooling options are included.
Two engine units are available for new 2018 Chevrolet Traverse. Basic choice will be 2.0-liter Ecotec inline-4 turbocharged unit. This engine will be capable to produce 255 horsepower and 295 lb/ft as maximum torque amount. Fuel consumption for this kind of engine unit will be estimated to 20/23 mpg city/highway. Second choice will be 3.6-liter V6 unit. That can be enough to supply it with 305 horsepower and with torque amount of 260 lb/ft. Estimated fuel consumption for it will be 18/25 mpg city/highway. Both of these engine units will share the same transmission system. 2018 Chevrolet Traverse that will be 9-speed automatic Hydra-Matic 9T65.
Only thing in which new 2018 Chevrolet Traverse will be similar to his predecessor is the price. Starting price for new Traverse will be around $31.000. Release date for it will be around the beginning of summer 2018.


These girls are in grade one up to grade twelve.The Zambian education syllabus has three exams, the first exam is in the seventh grade which marks the end of primary education and one needs to pass this exam to go to secondary, the second one is in the ninth grade which is a transition from basic secondary to high school. The last exam is the grade 12 exam, this marks the end of secondary education and it determines the qualification to tertiary education.
Girls under the sponsorship program have been flocking to the office with happy faces on their success in the grade seven exams and grade nine exams respectively. They are so excited and anxious of course to know what awaits them at their new schools.Even with their hard situations at home they have kept their minds focused on their education.
Such achievements will surely make their sponsors proud!


text:
package test.book.glass;

import java.io.IOException;

import javax.servlet.http.HttpServletRequest;

public final class SessionUtils
{
  public static String getUserId(HttpServletRequest request) {
    return (String)request.getSession().getAttribute("userId");
  }

  public static void setUserId(HttpServletRequest request, String userId) {
    request.getSession().setAttribute("userId", userId);
  }

  public static void removeUserId(HttpServletRequest request) throws IOException {
    // Remove their ID from the local session
    request.getSession().removeAttribute("userId");
  }
}

redpajama_set_name: RedPajamaGithub


text:
Sprint Settles Lawsuit; Agrees to Pay $131 Million
By Christopher Coble, Esq. on April 03, 2015 10:55 AM
I'm not saying I did anything wrong, but here's some money.
A group of investors sued Sprint in a class action lawsuit accusing the company of lying to investors about Sprint's merger with Nextel Communications. Sprint recently agreed to settle the lawsuit and pay $131 million, cash, but denied all liability.
The Fraud
In the lawsuit, investors alleged that Sprint inflated its stock and bond prices from October 2006 to February 2008. Sprint allegedly falsely claimed that it was making billions of dollars from the merger and getting more subscribers.
Instead, the plaintiffs claim that Sprint was losing hundreds of thousands of subscriber, and nearly $30 billion in goodwill. Goodwill is the intangible value of a business' prestige or reputation. This value is in excess of the company's actual assets.
The plaintiffs claim that the estimated damages exceed $1 billion. With that in mind, $131 million doesn't seem to be very generous, but the plaintiffs' lawyers seem to be happy with the settlement.
Denying Liability
Even though Sprint agreed to settle the lawsuit, they are not admitting to any fault. This happens often in settlements. Defendants will often strenuously maintain that a settlement does not mean that they are admitting to any wrongdoing or liability. This prevents the settlement from being used as evidence of fault against the defendant in another lawsuit.
For example, Lacy rides her bike down the street and accidentally ran into a lemonade stand, hurting Tommy and Tammy. Tammy sues Lacy for her injuries. Lacy agrees to settle with Tammy and pay her $100, but denies liability. This means, when Tommy sues Lacy he has to provide evidence that Lacy is liable. He can't just point to the settlement with Tammy as proof of Lacy's culpability.
Can't Keep It All
While $131 million is a great windfall for the plaintiffs, they won't be pocketing the whole amount.
The plaintiffs' attorneys are seeking up to 22 percent of the settlement to pay for legal fees and up to $4 million to pay for expenses. This may be based off a contingency fee or other fee agreement set up by the plaintiffs and their attorneys. Sometimes, contingency fees can be as high as 40 percent if the case went to trial instead of settling.
The settlement agreement is not final until it receives final approval from the court.
Sprint settles U.S. class-action lawsuit for $131 million (Reuters)
L.A. Schools Settlement: $140M to Students Who Were Fed Semen (FindLaw's Decided)
Why Is J&J's DePuy Hip Implant Settlement So Significant? (FindLaw's Decided)
BP Wants Settlement Thrown Out Over Class Action Rules (U.S. Fifth Circuit)


text:
Home » Cargill, Faccenda Foods form JV to create leading UK food business
Cargill, Faccenda Foods form JV to create leading UK food business
Cargill's fresh chicken business in the UK is going to join Faccenda's fresh chicken, turkey and duck business.
KEYWORDS Cargill / chicken / duck / duck processing / Faccenda Foods / poultry / turkey
Cargill, Wichita, Kan., and Faccenda Foods, UK, formed a joint venture to create a leading UK food company focused on chicken, turkey and duck in the retail and foodservice sectors.
Cargill's fresh chicken business in the UK is going to join Faccenda's fresh chicken, turkey and duck business. The new joint venture will be a standalone business, with Cargill and Faccenda taking an equal shareholding. This move brings together two complementary businesses with a track record of success, shared values and a strong reputation in the UK poultry market.
Andy Dawkins, managing director for Faccenda Foods, will become chief executive officer of the newly formed company. Chris Hall, fresh chicken director for Cargill Meats Europe, will become chief commercial officer.
The new business plans to employ approximately 6,000 people in the UK, with employees coming from both parent companies. It will operate across multiple agriculture and operational center, with broad capabilities that span the supply chain focused on operational excellence and customer-focused partnerships.
"We believe the two organizations are complementary. Combining into one entity allows us to build on our strengths, grow in the market and better serve our customers. The venture will facilitate greater opportunities to innovate and deliver new and exciting poultry products for consumers," says Chris Langholz, president of Cargill Poultry.
"Both Cargill and Faccenda are recognized today by their customers for their high standards and great service. The new joint venture confirms our long-term commitment to being a responsible partner across the entire supply chain, providing stability and security to our customers, suppliers and growers for years to come," says Ian Faccenda, chief executive officer of Faccenda Investments. "This is an exciting time. We are bringing together talented people from both businesses with complementary values and expertise, and giving them the opportunity to develop and be successful in a new business with the capability to grow."
The UK Cargill will continue to process and sell cooked poultry products in Balliol, Wolverhampton, as well as operate its poultry import, trading and distribution business. Cargill will also continue to operate its European poultry businesses in France, Russia and the Netherlands. Faccenda will retain its shareholding in Dartmouth Foods.
The name of the new joint venture will be announced at the closing of the deal.
Walmart, Sainsbury's form UK business
MTY Food Group, Imvescor Restaurant Group to create leading North American restaurant franchisor
Vitalus, Gay Lea Foods form JV to process butter, dairy ingredients in Manitoba
Smithfield Foods, Roeslein Alternative Energy form JV to produce renewable energy


text:
$(function(){
  console.log('test');
})


A foremost expert on information security awareness, Rob has worked in the industry for the last 11 years. His most recent role prior to setting up Secure Kangaroo was at British Airways, where he was responsible for information security awareness for all staff, as well as having held a number of other diverse technical and commercial positions in the organisation.
As Owner and Director at Secure Kangaroo Ltd, Rob provides consultancy services in Information Security – specialising in employee awareness as well as working with businesses to create and implement policies and procedures in order to safeguard their information, customer and employee data, integrity and profitability.
At Get Safe Online – the UK Government's de facto source of advice for the general public and SMEs on online safety – Rob has overall responsibility for the content on as well as the printed and presentation material. He also sits on the organisation's senior management team, helping to determine direction and future strategy.
Rob's role at Get Safe Online also involves delivering regular educational presentations, with content that is informative, leading edge and pragmatic … and an engaging presentation style is both humorous and entertaining. This has made Rob a very popular speaker on information security awareness at UK and international events.
"Accepting the invitation to join The Analogies Project" was a no-brainer for me.
One of the most respected communicators of all time – that legendary adman David Ogilvy, famously said "If you're trying to persuade people to do something or buy something, it seems to me you should use their language – the language they use every day, the language in which they think." How true that is … not only in our sector but in every walk of life.


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3 Steps to Keep Gossip From Killing Your Small Group
Aaron Earls - October 28, 2019 Leave a Comment
Ben White photo | Unsplash
By Joy Allmond
There are some things that can kill your group, says Chris Surratt on the LifeWay Leadership Network's "Group Answers" podcast.
"One of those issues is gossip," he says. "If leaders don't know the signs of it, jump in and head it off, gossip can kill the group."
Within the context of a small group, Brandon Hiltibidal of LifeWay's Groups Ministry Team says one sign there's a culture of gossip creeping in to a small group is when people are "making content of the group about the actions of people outside the group."
Other times, the gossip isn't about a particular person, but about the church, in general.
"Sometimes gossip is spurred on by open questions that aren't really questions," says Brian Daniel, Surratt's podcast cohost.
"When you just open the floor or engage the slippery slope by introducing a topic that you know you or someone else wants to take farther than it needs to go, or trying to emote a response out of people because it's something you want to hear discussed—that's gossip."
Surratt says he served at a church where one group was asked to disband because their gossip about church leadership had become destructive.
Daniel, Surratt, and Hiltibidal discussed three ways to salvage small groups by mitigating gossip.
1. Have a group covenant.
Surratt says this can be an effective way to set the tone for the group and head off some gossiping tendencies in the beginning.
"A group covenant is something you can start out with every semester where you can have the group agree on the basics about the group," he says.
"This can include how often you meet, where you meet, food, and a confidentiality clause that says what's shared in the group stays in the group—and you won't say things about other people who are outside the group."
That way, Surratt says, if something comes up in the group that feels like gossip, a leader has something in writing to which they can point back.
"When you agree up front about what the group is to be about, this allows a leader to shape the culture of the group to be Word-centered," adds Hiltibidal.
"This is especially helpful if you have people in your group with the proclivity to gossip," he says. "Group leaders have to establish an ethos of the group as to why we're here."
Surratt says the group covenant is not only helpful for combatting gossip, it's also a tool for revisiting other issues periodically, such as attendance.
2. Guard prayer requests.
"That is ground zero for gossip," says Surratt. "Leaders should be able to recognize when a prayer request is turning into gossip. They start referring to 'Sally' and the trouble she's going through and how 'Charlie' isn't treating his family the right way."
Hiltibidal added, "It's often more in the spirit of, 'Let me tell you what happened,' instead of, 'Lets take this to the Lord.'"
One suggestion Surratt offers is to have a policy to not use personal names when it comes to prayer requests.
"A leader might also consider not having prayer requests be live," he says.
"Instead, have them write it down and hand it in to you. Then, you can send them out to the group in an email—having had the opportunity to filter it a bit, if it's something sensitive or something that could be perceived as gossip."
3. Ask them to leave.
Daniel, Surratt, and Hiltibidal agree removing the person should be only a last resort if there isn't improvement in the gossip—and that removing someone could look several different ways.
One of those ways, Hiltibidal says, is to work with the person/family and church leadership to find another group that might be a better fit.
"There are times we don't feel we can just ask them to leave, and handing them off to another group or helping them transition to a new community is a more caring thing to do," he says, citing a time when he had a chronic gossiper in a group he led.
"Think through the other disciple-maker relationships in your church. Is there one that has a leader or dynamic that could actually be beneficial or healthy for this person?"
In Hiltibidal's case, the person he helped move to another group thrived—and so did her group.
But unfortunately, this isn't always the case, and leaders need to take more extreme measures.
"Sometimes, the person brings toxicity to whatever group they're in," says Surratt.
"Talk to that person outside of group time—not within the group. Sometimes they don't recognize their gossip tendencies at first. Help them see their gossip and how that conflicts with mission of the group."
And other times, Surratt says, a leader will have someone who still doesn't get it, and the painful task of asking them to leave the group is necessary. Even still, he says, no leader should neglect caring for the soul of that person.
"Sometimes they need counseling," he says. "Help them find that. When a group leader talks to the person about the situation, it's often helpful to bring along a pastor or another church leader.
However this conversations looks, Surratt emphasizes this meeting should convey to the person that this is ultimately for their own good and the good and the mission of the group.
"Gossip can progress if not checked," says Daniel. "A gossiper can hijack the group, making it feel agenda-driven, and add distractions. And it's not effective disciple-making."
Gossip, Surratt adds, is one of the most rampant group killers, and leaders should be able to identify it when it starts to sneak into conversation—and take measures to address it.
"Gossip can kill a group faster than almost anything else if it continues," he says.
Editor's note: This is the first of a series of four articles on "group killers" as discussed in the "Group Answers" podcast of the LifeWay Leadership Podcast Network.
JOY ALLMOND (@joyallmond) is managing editor for Facts & Trends.
Dig Deeper at LifeWay.com
Leading Small Groups: How to Gather, Launch, Lead, and Multiply Your Small Group
Chris Surratt
Filed Under: Featured, Groups
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Tennis sport shoes for the whole family and all ages. Its unisex, pure and fresh casual style has become an icon in the Spanish fashion. The sole of Victoria shoes is made of natural rubber, and its instep is 100% cotton, dyed with no harmful colours.


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Being able to correctly and accurately measure Alignment will give you insight into the causes of any accuracy problems you have on the golf course.
Separating out Alignment from the other four elements of the golf swing will give you better control of all your clubs.
Because conventional golf instruction actually makes Alignment worse, millions of golfers have been forced to use their hands to compensate for poor Alignment. This requires tens of thousands of repetitions just to achieve a small and often erratic control over ball flight.
By measuring and improving your Alignment, which is really the source of accuracy, you will be able to dramatically improve your percentage of fairways hit and greens in regulation.
Once you have measured your Alignment, your Somax Golf Swing DVD will show you how to correct the problems you have found.
One 60 year-old golfer who corrected his Alignment went from a 5 handicap to a 1 handicap in the space of just three months. His tournament earnings more than paid for his Somax Golf Swing DVD.


Someone recently asked, "What would happen if you broke one of the Five Precepts?" It's a common enough question.
But isn't it odd that folks rarely seem to ask, "What would happen if you kept one of the Five Precepts?"
Freedom from danger, freedom from animosity, freedom from oppression to limitless numbers of beings.
Gains a share in limitless freedom from danger, freedom from animosity, and freedom from oppression.
Of course, we break the precepts all the time. Sometimes, as revealed in today's video, consequence comes quickly. But - of course - we know that although the video ends, the story's not over. Enjoy!
Thank you for reading Ox Herding! May you gain a share in freedom this weekend.
I've practiced steadily for nearly 22 years so you'd think I'd know better . . . but lately I've watched my mind whip itself into a frenzy of not-enough.
Not enough attainment. Not enough clarity. Not enough enlightenment. Just not enough of something that I think is different from what I actually have.
This is what the training should do - defeat you, defeat your thoughts, defeat your idea for the preservation of yourself.
Well, this sound wonderful to my thinking mind, but my gaining mind won't tolerate it. So I've been struggling.
On the whole, the practice of meditation is a sloppy job. You have to accept that you have been a fool and start with being foolish.
In the beginning, deciding to try the practice of meditation is just leaping to some conclusion about what to do. In doing the practice at the beginning, rather than really meditating, you just imagine that you are meditating. So to begin with, the whole practice is based on confusion. And confusion is accepted as part of the path.
Since the situation is very loose and unorganized, it is as though you are leaping into unknown territory. A lot of people find that very frightening. You are not quite sure what you are involved with. But that is the only way to get into the practice.
Honestly, I think I'm still at the beginning of this work. Foolish mind, beginner's mind. Right?
The Guardian newpaper recently published a story about an anonymous British art dealer who learned that an important, 2nd century C.E. Buddha - which disappeared from the Afghan National Museum during the 1990s - had come onto the private market.
I saw the piece in Kabul [in the 1970s]. I remember perfectly where it stood. This was my homage to their civilisation and their suffering.
But, as it turned out, British law forbids the purchase of stolen goods. The dealer's intention to act ethically and morally would result in an illegal action. So what to do?
The dealer sought the support of the director of the British Museum, Neil MacGregor. With the museum's support, he decided to violate the law, purchase the statue, put it on display at the British Museum for a short period, and then return it to the Afghan National Museum.
He used his own funds for this purpose, estimated at $1 million, thereby risking both imprisonment and a considerable amount of money.
But, then, what does prison and money matter to a bodhisattva?
Note: I first saw mention of this story on Dhamma Musings.
Stan Lombardo, also known as Zen Master Hae Kwang, teaches classics at the University of Kansas. He's a noted translator, especially regarded for his versions of Homer's Iliad and Odyssey. He has also quietly worked on versions of some of the important texts in the Zen Buddhist tradition.
The Providence Zen Center blog recently published his rendering of the great Zen poem, "Trusting in Mind," said to have been written in the late 5th or early 6th century by the Third Ancestor of Zen, Seng Ts'an. Although scholars doubt the poem authorship, it nonetheless has played an important role in the development of Zen.
Some years ago I read Zen Master Hae Kwang's translation of the Iliad (I have an undergraduate degree in Greek) and was delighted by his use of modern vernacular to bring forward the vitality and relevance of the work. He's done a similar thing with "Trusting in Mind" - check out the last stanza for a good example of this.
Zen Master Seung Sahn sometimes said that if he were a high-class Zen master, he could have stayed in one place and students would have come to him; but, since he was not, he traveled incessantly, establishing Zen centers in over twenty countries.
The Buddha had similar karma, I think. The map above shows the Buddha's travels early in his career. He walked roughly 1,000 kilometers to help others find freedom that he discovered in Gaya (in the lower right quadrant of the map).
This map is one of several such maps that describe the Buddha's travels at Maps of Ancient Buddhist India, a project of Bhante ânandajoti, a monk in Sri Lanka. The maps are part of his Ancient Buddhist Texts website, which has a lot of fine material for those interested in the early days of Buddhism.
Most of us can't tolerate much traveling, I suspect. We're good for a short vacation (who doesn't love an island beach or a fabulous museum?).
But to uproot ourselves completely . . . well, that's a whole 'nother thing.
What kind of commitment would one need in order to live in that way?
I searched hard to find a suitable video to conclude this week's exploration of the arhat. YouTube has films of worthy monks talking about nirvana and also films of various martial arts techniques. There are even videos from a Norwegian "Buddharock" band, The Arhats. But none of these interested me very much.
Then, Joseph, who writes the fabulous blog, Somewhere in Dhamma, sent me a set of photos he has taken of arhats in Korean temples. Joseph is a fine photographer and offered permission to share his images with you as a way of concluding this week's posts. Thank you, Joseph!
Thank you for reading Ox Herding. May we together enter the way of enlightenment this weekend!
I tell you, Vaccha, even if a person throws the rinsings of a bowl or cup into a village pool or pond, thinking, "May whatever animals live here feed on this," that would be a source of merit.
But the Buddhadharma itself? It's almost laughable - who would expect animals (who some claim lack insight into suffering) to benefit from hearing the teachings? Yet the unlikelihood of this doesn't deter the arhats. One of them even disrobes to reveal his Buddha tattoo!
The animals are obviously enthralled at this clear teaching. Just like you and me.
May we together help all beings gain freedom from anguish.
Over the years, I've somehow formed the idea that an arhat was a solo practitioner, interested only in his or her enlightenment. So I was pleasantly surprised to see in these postcards groups of arhats working together for the benefit of others. Just like you and me.
Two different activities appear to be going on in today's postcard (click on image for an enlarged view). First, in the left background, an arhat is instructing two Confucian scholars in the Zen practice of Bodhidharma. At least, that's how I view the scene.
Second, a group of three arhats (you can tell an arhat by their halo) appears to be copying sutras for a group of laypeople and monks. Or perhaps they're writing out enlightenment certificates!
But what I really want to know is: Did you notice the dragon?
I'm totally committed to practice. I'm determined to fully realize nibbana in this lifetime; I'm deeply weary of the human condition and determined not to be born again!
What about us, Sumedho? Don't you care about those who'll be left behind?
Recently a friend in Japan sent several remarkable postcards that depict arhats helping those "left behind." The next three posts will feature those postcards (click on the image above to get a better view).
In these cards, the arhats have become very human bodhisattvas. Just like you and me.
Lending a hand, taking a hand. This is love.
When I received this card, I immediately thought of Michelangelo's masterwork, The Last Judgment, painted on the altar wall of the Sistine Chapel in the Vatican. If you'd like to make the comparison, check out this link to a fantastic site for the entire chapel, including The Last Judgment.
An arhat (arahant in Pali; luohan in Chinese) has traditionally been understood as a practitioner who has attained full enlightenment and, upon death, ceases rebirth. Such a figure contrasts with a bodhisattva, a practitioner who forgoes full enlightenment to be reborn for the benefit of others.
I have the impression that arhats have a bad reputation, at least within Western Mahayana Buddhism, and I've sometimes wondered if those who look askance at the arhat path have missed something important. After all, the Buddha was an arhat. Or perhaps that's simply my own lack of insight.
In my visits to temples in East Asia, I've frequently seen statues of dozens or hundreds of arhats, often in a hall dedicated for that purpose. Clearly, the Asian Mahayana tradition finds value in the archetype.
What most interests me about these representations is the humanity given to each portrayal. Unlike the generically bland images of Buddha and the bodhisattvas, arhats are usually depicted as individual human beings. Just like you and me.
Such depictions capture the character of each arhat, shaped by struggle and trial. Indeed, arhats are often shown as characters - slightly off-kilter and deeply engaged. Just like you and me.
Sadly, however, arhats are never depicted in female form. Perhaps that contribution will arise from Western Buddhism.
The beautiful images that accompany this post were taken by Flickr use Naoto Takai. Used under Creative Commons license.


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If you take the plunge, a high-quality pair of workwear socks can easily out last 5 pairs of supermarket socks. Think of them as an investment. A very comfortable investment at that.
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SockMine workwear socks were designed with the worker in mind. You might not know, but we originally designed the socks for our workers here at SockMine HQ.
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intervention faded a bit as the session wore on.
level not seen since April 2009.
close at C$0.9863 to the U.S. dollar, or $1.0139.
rate fell to its lowest level on record at 0.9 percent.
safety bids as did rises on global stock markets.
CA10YT=RR gained 12 Canadian cents to yield 3.173 percent.


Implants are a nice way to replace your missing teeth. This process involves a surgical procedure in which a titanium implant is placed into your jaw bone and replaces the missing root. A crown is then placed 3-9 months later. Implants do not require reduction of adjacent teeth.
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ental crowns, also known as caps, slide over the teeth to hide misshaped, misaligned, discolored, or other tooth imperfections. Dental crowns cover and protect cracked teeth, increase comfort, and offer extra support to teeth that are weak or damaged.
All teeth have root canals, which contain tissue called Pulp. Therapy is required when we have diagnosed that the Pulp has either died of infection from a crack, a very deep cavity or a trauma --or you have an abcess or tooth-ache from a bacterial entry into the tooth.
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Life Cycle Cost analysis conducted on various classes of ships have proved that the cost of the operation and maintenance of a ship can be approximately 50% to 60% of its Life Cycle Cost. Considering the fact the cost of ships are normally several millions or billions of dollars, it can be seen that the cost of maintenance is quite a significant amount in the annual budgets of the ship owners. Therefore various options are considered by the ship owners to reduce the maintenance cost without any major impact on the performance of the equipment and the operational availability of the ships. In addition proper maintenance of the ships are also necessary to reduce the risk of environmental pollution and to ensure safety of men and material at sea.
Reactive or Corrective Maintenance: Reactive or Corrective maintenance, also known as Break Down Maintenance is based on the policy of 'Run Until It Breaks'. This is the most avoided kind of maintenance onboard ships as it poses a serious safety risk. In this case, no actions are carried out to maintain the equipment and it is expected that the equipment will fulfill its design capability for the for the duration of its designed life. Reactive maintenance may at times prove to be cost effective type of maintenance through the life cycle of an equipment, provided the failure of the equipment does not lead to any major catastrophe. But considering the fact that most of the equipment onboard ships are critical, Reactive Maintenance is the least recommended mode of the maintenance of equipment onboard.
Preventive Maintenance: Preventive Maintenance or Scheduled Maintenance is the most common mode of maintenance followed onboard ships. This system reduces the malfunctioning of the equipments and thereby reducing the downtime. Preventive maintenance is a calendar based or running hour based maintenance concept which employs various scheduled offline testing methodologies to conduct periodic assessment of the system and thereafter carry out the maintenance activities as prescribed in the schedule. The detailed procedure and schedule for the preventive maintenance routines such as change of filters, insulation tests, lubrication etc. are normally advised by the manufacturer and, if followed correctly, it ensures efficient running of the equipment resulting in reduced life cycle cost.
Predictive Maintenance: The Predictive Maintenance method analyses the causes, symptoms and effect relationship of the equipment's performance to predict the requirement of any corrective actions. In the case of a Predictive Maintenance program the key values of the equipment are measured or monitored and the values obtained are compared with the standard set of values for the respective equipment to identify the deviations if any. The causes of the deviations found are thereafter analyzed to identify the maintenance routines to carried out normalize the equipment's performance parameters.
Condition Based Maintenance: Condition Based Maintenance is the maintenance activity carried out based on the knowledge of the condition of an equipment obtained from routine or continuous monitoring. Condition Based Maintenance is similar to the Predictive Maintenance but uses both online and offline test data to decide up on the requirement of maintenance to be carried out. In the case of Condition Based Maintenance, if the test results fall in the normal or acceptable range, the scheduled Preventive Maintenance may be skipped which shall reduce the maintenance effort and the associated costs. Application of a customized Condition Based Maintenance plans are now gaining wider acceptance in the shipping world with the classification societies such as DNV coming up with the standards which permit the inclusion of this maintenance methodology in the overall maintenance program of ships.
Several aspects of an equipment including its functionality and criticality are to be considered before deciding up on the maintenance program for each equipment. The choice of the maintenance strategy also varies based on the class and type of the ships. The criteria for deciding the maintenance program for a commercial ship is different from that of a military ship. Commercially available analysis tools such as the FMECA, RCM, RAMS may be used to support the selection of the maintenance strategy. The continuous quest of the ship owners for a safe and economical maintenance methodologies has led to the introduction of Reliability Centered Maintenance in which an optimized maintenance strategy is formulated through a combination of Preventive, Predictive and Condition Based Maintenance practices best suited for the particular equipment. The advancements in the engineering and technology have led to the development of more reliable and rugged marine equipments and the monitoring systems which have revolutionized the maintenance requirements and widened the scope for introduction of more efficient and frugal maintenance programs for ships in future.


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By Web Desk Staff On Dec 13, 2022
Karachi: Minimum temperature in Karachi is expected to remain 14 to 16 degrees Celsius on Tuesday.
According to the Pakiatan Meteorological Department (PMD), the ratio of humidity would remain between 55 to 65 percent in the city.
Meanwhile, cold and dry weather is expected in most parts of the country. While partly cloudy/very cold weather is likely in upper areas and north Balochistan.


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Caroline Herschel (1750-1848), astronomer
Diane Greco Josefowicz, Ph.D., Lecturer, Boston University; Science & Technology Editor, The Victorian Web
[Victorian Web Home —> Science —> Astronomy]
Born in Hanover, Caroline Herschel (1750-1848) overcame an oppressive childhood marked by poverty and neglect to become one of the foremost astronomers of her time.
Trained as a singer, Herschel moved to Bath in 1772 in order to study music with her brother, William Herschel (1738-1822), an amateur astronomer who was then employed as an organist for a local church. As William became progressively more absorbed in his astronomical work, Caroline relinquished her musical ambitions in favor of learning astronomy, a move that was prompted less by any interest in astronomy per se by her wish to find a role that would allow her to remain with William in Bath rather than returning to Hanover where she was sure to be miserable. Although she started out as a "reluctant astronomer" (Ogilvie 8), Herschel soon became adept at astronomical calculations as well as observational routines such as "comet sweeping," a procedure that involved repeatedly and systematically scanning the night sky in the hope of seeing a comet, and carefully distinguishing these sightings from similar-looking nebulae and star clusters. Her comet-sweeping expertise eventuated in her first published work, A Catalogue of 860 Stars Observed by Flamsteed but not included in the British Catalogue and A General Index of Reference to every Observation of every Star in the above-mentioned British Catalogue in 1778. As she became a more experienced observer and calculator, she grew increasingly autonomous in her astronomical work. In 1786, on a night when her brother was away, she independently discovered a comet, the first of eight whose appearances she described in letters to the Royal Society.
The following year, in recognition of her efforts, Herschel was awarded a royal stipend of fifty pounds per year. The salary came as a profound encouragement to Herschel who recalled it as "the first money I ever in all my life thought myself to be at liberty to spend to my own liking. A great uneasiness was by this means removed from my mind" (qtd. in Ogilvie 21). Other accolades would follow. In 1828, the Royal Astronomical Society awarded her a gold medal in recognition of her new catalogue of nebulae. In 1835 she was one of the first two women (the other was Mary Somerville) to be awarded honorary memberships in the Royal Astronomical Society; in 1838, she was elected to the Royal Irish Academy; and in 1847, she won the Prussian Gold Medal for Science.
Herschel, Caroline and Mary Cornwallis Herschel (ed.) Memoir and Correspondence of Caroline Herschel Cambridge: Cambridge University Press, 2010.
Hoskin, Michael. The Herschel Partnership, As Viewed by Caroline. Cambridge: Science History Publications, 2003.
Hoskin, Michael. Discoverers of the Universe: William and Caroline Herschel Princeton: Princeton University Press, 2011.
Ogilvie, Marilyn Bailie. Searching the Stars: The Story of Caroline Herschel. Stroud: The History Press, 2008.


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What Realtors should know about Facebook and real estate search
Lani Rosales, COO + News Director
While some real estate columnists fear Facebook, real estate professionals on the ground can feel the tangible shift of consumers congregating online in various forums, blogs, Twitter and other social networks to a mass flocking to Facebook.
This week, eMarketer reports that of American adults with internet access, 42% use Facebook Facebook claims that it has 250 million daily visitors and 500 million account holders with eMarketer projecting 132.5 million being in America.
In contrast, less than ten percent of America is on Twitter and less than 25% of those make up for nearly 90% of all activity.
Facebook is not fueled by "power users" in the way Twitter is and finding "influencers" is less relevant than finding specific, targeted consumers which is possible not only through passive marketing such as professional Facebook pages and activity of a Realtor, but through direct marketing via Facebook ads which can narrow the pool of consumers from that 500 million down to 500 or even 50 funneled consumers. In the past, Realtors would pay thousands upon thousands to reach the precise buyers for their specific buyer, and Facebook ads allow agents to pay much less to reach consumers based on their exact profile information.
Facebook is big, so what?
Unlike other networks where size means more volume, Facebook ads allow agents to break through the noise by targeting specific consumers and allows you to break through the noise by being allowed into consumers' networks via Pages or Groups as they get to opt in or opt out.
Last fall, Facebook and Microsoft partnered, and we're starting to see the results of this major partnership roll in. This week, Microsoft search site, Bing.com announced they will now show you who of your Facebook friends have "liked" any of the links displayed in search results. Given that the "like" button is on 2.5 million websites already, the social graph is growing at an unprecedented rate and make for richer search results.
Facebook likes as a part of Bing search results reaffirms our assertion that consumers desire to validate their choices by their social graph whether they're looking for a Realtor, a specific property, a contractor, a lender, a title company, a neighborhood, a restaurant, a church, a doctor, or anything.
We don't recommend shying away from Facebook, rather reading the terms of service and knowing what you can and cannot do (as with any website or social network) and always encourage others to do the same. We encourage real estate professionals to know how to communicate on their clients' terms, back up their Facebook activity, and employ an actual strategy other than posting about kitty cats.
Real estate professionals can tap the insanely amazing power of Facebook through Facebook ads, Facebook pages and groups and while others are scared away by technicalities, others are expanding their business in an environment where others are closing up shop. The size of Facebook and "likes" showing up in search are huge- don't pass it up.
In this article:bing, facebook, facebook for real estate
Written By Lani Rosales, COO + News Director
Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.
Jeff Belonger
Lani… I find all of this very interesting. I think the biggest point is that you need to be using facebook as part of your marketing strategies. And you hit the nail on the head, that facebook ads are an excellent way to use your money wisely and to define your audience. The one problem about Bing and the searches is that Google is used by most. Not sure what you find in your analytics, but Google for me is used much more than Bing or the other search engines by like 75% of the time. But again. using the facebook ads is huge and can give you great results. thanks
Lani Rosales
Google is by far the biggest and I don't foresee that changing, but Bing is growing quickly and they tend to mimick each others' actions, so it stands to reason that within the year, Google will implement FB likes into their search algorithm as well. 🙂
Matthew Hardy
Does AgentGenius purchase ads on Facebook? Can you give some examples of how much agents are spending on Facebook ad purchases and what kind of return they're getting? Thanks!
BawldGuy
OK, you continue to aggravate. 🙂 If it was almost anyone but you, my eyes would already be halfway to full roll. I trust your judgment on this stuff, cuz you've never given me a wrong turn. So I have two questions.
1. Can anyone out there point to bank deposits as a DIRECT consequence of their FB efforts?
2. "Real estate professionals can tap the insanely amazing power of Facebook through Facebook ads, Facebook pages and groups . . ." Can you point to any who've been taking advantage of this relatively new opportunity?
Much thanks — and please don't hurt me.
Matt, Jeff, if you two sounded any more like Statler and Waldorf, I'd LOSE it! lol
I can point to many many many years ago when my social network and Benn's merged and several people I had reconnected with on FB said, "omg, you're married to a Realtor? I'm looking to invest" which led to several transactions and that was before the boom and that was before the power of Pages/Groups/Ads.
Let's say you want to advertise to a specific demo, 45 year old married women in Southern California (a super basic example). In the past, you would study area clusters and direct mail the areas with the highest concentrations of this demo. Now, you log in to Facebook ads, tell it only to advertise to 45 year old married women in Southern California and voila, you're on their sidebar and you're NOT paying to be on the sidebar of any man's profile, Texan's profile, single peoples' profiles, etc. The ROI of directly reaching your target demo is still being fleshed out but it's kind of a DUH proposition.
There are several agents, especially writers here at AG that use FB for direct business and I will let them step in and tell you their specific results (I'd rather not single anyone out by naming or not naming but I've already given you a hint).
The social graph is intersecting with search not only on Bing but on Google and the two ways I've seen FB used successfully (that can be documented if those agents wish to share)- Facebook Groups about an area attraction or part of town (say "Austin East Siders") with the agent as the passive moderator, and the second way being highly active in gathering people offline from their personal Facebook networks.
I wouldn't steer you guys wrong! I love Twitter and I think it's a gold mine, but Facebook ads and how it overlaps with search is a simple stupid goldmine that requires sharp strategies but less fingers crossed than Twitter as time has shown.
Barry Cunningham
Not sure why you'd be "aggravated". Lani is correct. However there is a lot that goes into utilizing FB ads and one has to have the knowledge and experienc ein using them correctly.
As for your question: "Can anyone out there point to bank deposits as a DIRECT consequence of their FB efforts?"…let me nod in the affirmative. Not just in real estate, but in a number of niches and online businesses. With so many on Facebook it takes more of an argument NOT to understand than to actually get it.
PPC costs are WAY lower on FB (if you know what you're doing), the traffic is laser targeted and the point that you're probably missing is that there is not a "Buy A House Here" button.
Once people opt-into our ads (for any product) they are part of a very defined sales funnel that is totally automated. I know you like "skinning cats". FB makes it so much easier because you get the meat without having to do the actual "skinning".
If, that is, you know what you're doing. Unfortunately most do not, won't learn how to utilize FB ads and give up having blown a wad of money.
As for your second question…"Can you point to any who've been taking advantage of this relatively new opportunity?"…here I am! (by the way…it's not all that new of an opportunity)
Lani… now I am way lost and confused… you are calling me an old man that disagrees? lol First off, what did I disagree about? I thought I agreed with you?? The only difference I could see is that you said you are seeing the results with Bing and the 'liked' results. My comment wasn't torwards that part, but just the general statement that Google is used more than Bing.. other than that.. what who you call old.. LOL but stull curious on the reference. ;o) Besides, I am a young old guy..
Not you, BawldGuy Jeff 🙂
Chris Caton
I really have to disagree with the message in this article. Facebook has extremely limited application for advertising to potential clients. Identifying your target market isn't nearly as important as identifying prospects at the right point in the buying cycle. The ROI on Facebook pales in comparison to its competitors (like Google) simply because people don't turn to Facebook when they're looking for a product; they turn to search engines. Dollar for dollar, your ad money is better spent on Google than on Facebook if you want to increase actual sales.
Facebook certainly has a place in your brand strategy, and could serve to develop a broader community of potential clients. However, it's hardly a first step in the process, and most brokers should look to more traditional community-building first; very few people are really interested in hearing about a real estate agent every week for years in between buying cycles. You're better off using Facebook to showcase your firm and link *to your Facebook page* from other venues in order to build rapport and establish legitimacy in the consumer's mind; using Facebook as the starting point is far from wise.
ah, Jeff brown.. lol I was saying to myself.. gee, I actually agreed.. lol have a good weekend… Jeff B. out.. lol
> Statler and Waldorf
That's cold. 😉
> several transactions
> The ROI of directly reaching your target demo is still being fleshed out
> a simple stupid goldmine
… and yet not one piece of empirical evidence.
I think I'm startin' to get the "DUH" part.
Since we're respectively waiting for others to "step in and tell you their specific results", would you be so kind to answer "Does AgentGenius purchase ads on Facebook?" and if so, what results you're seeing so far?
BTW – thanks for the discussion.
@ Matthew…."and yet not one piece of empirical evidence"…other than a bank deposit slip, what kind of empirical evidence are you seeking? I don't think Lani has any ties to Facebook and my name isn't zuckerberg (though I truly wish…) so there's no incentive to post an outright lie. I know it doesn't benefit me and I'm pretty sure it doesn't benefit Lani either.
Like I said above. One of the problems Realtors have is they are looking for the immediate sale. I've run EXTENSIVE adwords campaigns and similar campaigns on FB and they are apples and oranges.
With FB, as said above, it's all about the touches. Once opted-in to our funnel by varying strategically placed ads our conversions rise considerably.
With Google, you don't get nearly as much information and not nearly as much interaction. Either they hit the landing page and opt-in or they're lost. On facebook, they don't even have to immediately opt-in and in fact, that's not our original objective. We merely seek to get them to like the page…oh and yeah..there's another problem…
Most realtors we see, don't even have "fan pages" they try to run business on fb with personal pages..so they're dead from the outset.
It's not easy to run fb ads and it's surely not for the inexperienced. Presently we spend about $5k per month on FB on our various sites and we wouldn't be running it if the return isn't there. But I do understand how Realtors don't see the value. It's more or less derived from the fact that they really don't have the relative experience and budget to properly manage a FB campaign.
I'm not here to convince anyone…but rather to underscore what Lani wrote. The only way anyone is going to understand is to actually spend the time and money learning how to properly run FB ads. But..I kind of like the fact that it's difficult to master. It keeps a lot of people out of the way of us who do. Which keeps the costs down.
Coleen DeGroff
I've had some success with Facebook pages, particularly w/the page I've set up for the community I serve. Buyers are finding me thru this page and I am establishing myself as a community expert. Cost to me? Nothing. I didn't have much success w/Facebook ads so I quit paying for those and instead concentrate my Facebook efforts on my community page.
@ Chris C. ….. Well, I totally disagree with your disagreement … ;o) Seriously.. the first thing that should be thought of is… does it or will it work for everyone? NO… just like blogging doesn't work for everyone. .. print advertising doesn't work for everyone.
You stated this… "Identifying your target market isn't nearly as important as identifying prospects at the right point in the buying cycle."
Many of those that are experts when it comes to marketing would disagree with your statement. See, what is being talked about here is strategic marketing, where to place an ad that will get you your best bang for your buck. Identifying prospects at the right point in the buying cycle can't really be done with the marketing that Lani is talking about, so you aren't comparing apples to apples. At least in my opinion, unless you have some fool proof way.
You then stated this… " The ROI on Facebook pales in comparison to its competitors (like Google) simply because people don't turn to Facebook when they're looking for a product"
In my opinion, it comes down to the money that you would want to spend. Not only can advertising on FB be much cheaper, but you can specifically target your audience. There are over 10 specific categories and you just can't do this with google. Besides, with FB, it can come down to the difference of a great landing page or a bad landing page. How is it written? Does it have specific key words.. how do you have your categories set up, so that you are targeting the right areas. With Google, yes, it's more popular… and it has it's moments… but ask anyone that has done advertising on both google and FB, and most will say that it works better with FB ads and it's cheaper… keeping in mind, you don't neccessarily need thousands of calls or e-mails as opposed to those that know what they want and contact you. It's like the long tail when blogging.. I will get less searches, but those that do search it know what they want and I will sometimes have better results.
Overall, maybe you can have negative feedback because you had no luck with FB.Not once did you mention that you have tried both.. secondly, if you had, we don't even know if you did it properly. So just because one had a bad experience, doesn't mean that it was not a good idea. I will say this, I have done both… and I have spoken to a dozen or more that have done both… and all have said their money was better spent by FB ads.. but again, it comes down to a few important details that you didn't mention. A very good landing page is critical. Just my .02….
Mike McGee
Lani wrote: "Let's say you want to advertise to a specific demo, 45 year old married women in Southern California". That may be great if you're selling women's dresses. But I don't care about a prospect's gender, age or marital status, I only care if they're looking to buy or sell real estate! How can I target THAT on FB? It would be great if I could target those who mention specific geographical areas along with keywords like "move" in their status updates. I don't think FB can do that, it only looks at items in the user's profile.
I've also noticed that someone has "squatted" on all the neighborhood names in my area. They created "business" pages on FB with the name of each neighborhood. People "like" them, thinking their liking the official neighborhood page. I think that's spammy, is it just me?
stephanie crawford
This doesn't have anything to do with advertising on FB, but I can directly attribute two sales to regular old FB networking. I'm in the habit of asking IDX registrants to become a "friend" after they register. One gal, who found my site on her own and was not referred, noticed that we had mutual friends. When she learned that I was the Buyers Rep for both of those friends, there was no way she was going with another agent. The connection gave me instant credibility and social capital.
I am just starting my adventure in building my followers on my business fan page. (FYI – I'm running a $100 Gas Card giveaway right now if you'll "like" me: https://www.facebook.com/Nesting.In.Nashville.Real.Estate). It hasn't taken off the way I'd hoped, but that just increases your chances of winning, right?!? Any pointers or tips from you AG's out there? Thanks!
Hhmmm . . .
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What happens to the Easy Equities RA in the event that First World Trader (Pty) Ltd (FWT) is liquidated?
The Easy Equities RA fund is a legal entity in its own right and has no financial obligation to FWT.
The liquidation of FWT will not have a direct financial impact on the EE RA Fund and the EE RA Fund will not be listed as a creditor of FWT.
The EE RA Fund will continue to operate as a retirement annuity fund in the event of the liquidation of FWT.


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IWLA-member Defeats Local Rail ordinance Ensuring Federal Preemption in Future
September 12, 2013 · by iwla1891	· in Council Action, D.C. Roll Call.	·
The U.S. government claims authority over interstate commerce (within and across state borders) with the intent of barrier-free transportation of goods. It has been this way since the enactment of the 1887 Interstate Commerce Act.
But nearly 126 years later, misinterpretations of this historical law by state and local municipalities, threaten the government's authority over U.S. commerce.
John F. Tighe, II, President & CEO, Tighe Logistics Group, in Woburn, Mass., experienced an unwelcome push-back when he reopened a dormant rail location based in Winchester, Mass., nearly a year ago. Tighe has owned the location since the 1970s, but says he leased it out to a tenant who only used the warehouse facility, not the rail.
Years before, the property bordered an industrial park; now a residential neighborhood borders another side of the rail spur. As Tighe started preparations to reopen the tracks in the summer of 2012, the town acted to shut down rail activities. During town hall meetings, leaders cited violations of city noise ordinances as their primary objection. Eventually, in early July, the city issued a cease-and-desist letter, banning rail transportation on Tighe's private side track and two Pan Am-operated tracks adjacent to Tighe's warehouse.
Tighe and Pan Am sprang into action July 1: "We knew the town's actions challenged the Interstate Commerce Act and federal preemption, so working with Pan Am Railways, an emergency petition for declaratory order was filed with the Surface Transportation Board (STB) to resolve the controversy," Tighe says.
Even though half of his business is rail-based, Tighe says his main motivation for fighting the ordinance went well beyond him. "It's an expensive process but the STB's decision was going to have significant impact on a town's ability to regulate common carrier rail service, and ultimately, trade and commerce in the United States," he says.
Tighe and Pan Am were not alone: 15 railroads including CSX Transportation, Inc., Housatonic Railroad Company, Inc., Massachusetts Railroad Association, Norfolk Southern Railway Company and others filed briefs in support.
The final STB ruling that arrived July 19: "In interpreting the reach of § 10501(b) preemption, the Board and the courts have found that it prevents states or localities from intruding into matters that are directly regulated by the Board (e.g., railroad rates, services, construction, and abandonment). It also prevents states or localities from imposing requirements that, by their nature, could be used to deny a railroad's ability to conduct rail operations. Thus, state or local permitting or preclearance requirements, including building permits, zoning ordinances, and environmental and land use permitting requirements, are preempted."
Tighe, who is a director on the IWLA board and who serves the IWLA Rail Council, is not only happy about the favorable ruling for his business' sake but also for the industry's sake. "Our case has set a precedent and will be used by other companies where local regulations conflict with the rights and obligations contained in the Interstate Commerce Act," he says. For more information about the IWLA Rail Council and its work on your behalf, contact IWLA Headquarters: mail@IWLA.com; (847) 813-4669.
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text:
Q: How to get number of modified columns in ORACLE triggers? I want to check if just one single column is modified in (After Update) trigger and other columns are not modified.
how can I find count of updated columns in oracle triggers?
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Counselling is a conversation or series of conversations between a counsellor and client. Counselling usually focuses on a specific problem and taking the steps to address or solve it. Problems are discussed in the present-tense, without too much attention on the role of past experiences. Contrary to what some people might think, counsellors don't offer advice. Instead they guide clients to discover their own answers and support them through the actions they choose to take.
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