Dating a royal is bound to come with some big changes in your life. And following her recent outing with her royal beau, it seems Meghan Markle has had to step up her security to combat the massive increase in attention on her.
It was the couple's first official outing together together. And of course, it seems the world is now more obsessed with the Suits star than ever.
Reportedly, her personal security detail has been beefed up in order to guarantee her safety following the huge press attention on her.
But the step-up in safety isn't from Prince Harry's camp. It seems that Meghan's TV bosses have actually deemed it necessary to up her security, hiring round-the-clock protection for the actress.
Reportedly, NBC Universal, who is in charge of Meg's law drama Suits, have paid for extra security around her home. They've also paid for increased protection on the set of the show.
It's a bit different to the protection the Duchess of Cambridge received during her early days within the family.
Unlike Meghan, Catherine didn't receive additional security until after she and Wills were engaged. However, the Duke of Cambridge did pay for extra protection for her from his own private fortune beforehand.
Kate was then given Scotland Yarl royal body guards after the pair announced their engagement news.
And it's likely that, if Meghan and Harry become engaged, and she stays in Toronto, she'll be protected by the Royal Canadian Mounted Police. It's their job to take of royals when they're in the country.
Of course, Meghan's security at home is already at maximum capacity when her royal boyfriend comes to stay.
One neighbour, who spoke to the Daily Mail, revealed that the road is full of police when he comes to visit.
He told the publication, "She usually has guys in a dark car. I've seen them escorting her in and they try to shield her a bit.
"She's very nice – I saw her the other day and she smiled and waved at us. The owner of this house knows Meghan very well; she's good friends with her.


Why Should Your Hotel be on the GDS?
According to research presented at the 2018 Hunter Hotel Conference, while it's true that direct bookings are on the rise, GDS year-over-year performance has been increasing steadily, growing from 42 million hotel bookings in 2009 to 70 million hotel bookings in 2017. In the fourth quarter of last year, transient room nights booked via the GDS increased by 5.8 percent, while direct bookings rose only 1.7 percent. And in the second quarter of 2018, the GDS channel showed the greatest increase in transient average daily rate (ADR) over every other channel in comparison to last year, increasing 2.4 percent to $245.
The number of travel agents relying on the GDS to make hotel reservations is on the rise as well, particularly when booking corporate travel. And travel agents still reign supreme when it comes to booking cruise and tour packages, garnering more than two thirds of the market share, according to Phocuswright's 2018 U.S. Cruise and Packaged Travel report. And remember, when travel agents book these travel options for their clients, they're also booking hotels.
This distribution channel puts your property in front of untapped market segments, broadening your exposure to include customers you wouldn't ordinarily reach.
Why is Your GDS Hotel Description So Important?
There's a lot of truth in the often-quoted statement from New York University psychology professor James Uleman, PhD, "You don't get a second chance to make a first impression." First impressions count. This fact holds particularly true when your property first shows up in a GDS search by a busy travel agent.
There's a big difference when it comes to marketing your hotel to consumers, versus the travel agent channel. The customer shopping journey can be a long, meandering process, as travelers slowly filter out what they don't want in a hotel and zero in on what they do want. Travel agents are consummate professionals who do a lot less shopping and a lot more buying. They seek to secure deals quickly by gathering pertinent information about your hotel at a glance, focusing on rates and location – proximity to airports, attractions, and local companies. And skimming for relevant hotel facilities and services that will meet their client needs.
Because the GDS operates in real time, for your hotel to reap the greatest benefit it's crucial to maintain an accurate and up-to-date GDS hotel description (HOD). Whether you operate an independent property, or you're part of a chain, brand consistency is foundational to your business success. If your description reads differently from one distribution channel to another, travel professionals as well as consumers are going to be skeptical as to which information is accurate and will likely not waste time trying to figure it out.
With thousands of hotels promoting their products within the GDS, competition is fierce. But there are practical tactics you can use to ensure your property rises above the rest.
Space within your hotel description is at a premium, so take this opportunity to tell your story, your way, and make it "snackable".
First, review your HOD on a regular basis and make certain your up-to-date information offers an enticing written description that highlights your property's best features and amenities using short and long descriptions which are uploaded to the GDS. Describe what's unique and important about your hotel's location. Emphasize special room amenities, like luxury bedding or balcony views. And point out what's included in room rates, e.g. free Wi-Fi, parking, or breakfast.
Second, be sure to remove old promotions like your Valentine's Day special or other seasonal offers. One issue that affects a hotel's ability to make those regular updates is that each GDS (Amadeus, Sabre, Travelport, etc.) has its own platform which must be navigated. Using the right hotel reservation platform saves you time and eliminates frustration by allowing you to update descriptions, amenities, and images across every GDS – and all channels – via one convenient point of entry, helping you maintain brand consistency.
Lastly, Don't Neglect Your "Visual Description"
There isn't a single travel agent or consumer who's going to book a hotel without looking at photographs! Include professional eye-catching images and video tours in your HOD, as these play a key role in your sales process.
A challenge in this is that every channel has different requirements, making image updates a complex, time-consuming, and often frustrating process. With the right technology solution in place, however, all you have to worry about is uploading your most current photos, and the system handles the rest – distributing them to the appropriate channels in the correct format.
The evidence is clear. Hoteliers looking to grow their business can get a substantial boost through the power of the GDS. The key to remember, is that the GDS operates as an electronic brochure for your property. Keep your HOD current to get optimal results from this effective distribution channel.
Did you know that you can optimize and manage all of your GDS content right from the Pegasus Reservations Platform? We'll help you simplify the madness.


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