text:
Movies directed by Adrian Lyne
Flashdance (1983)
95 mins Drama, Musical, Romance
Given that it's nearly 30 years old mention 80s dance movie "Flashdance" to anyone and the first two things to usually spring to mind are the memorable soundtrack and the rather strange set up of Alex a welder by day and danc...
9 1/2 Weeks (1986)
112 mins Drama, Romance
If you mention the 1986 movie "9 1/2 Weeks" to anyone and the chances are various scenes such as Kim Basinger and an ice cube, Kim Basinger and erotic food as well as Kim Basinger and the steamy alley sex scene will get menti...
Fatal Attraction (1987)
119 mins Drama, Thriller
For at least the first three quarters "Fatal Attraction" is an impressive movie, revolving in the real world delivering a really good psychological thriller. Shame then during that last quarter for some reason all that clever...
Indecent Proposal (1993)
"Indecent Proposal" is a surprisingly clever movie; on the surface it poses the question would you let a loved one sleep with someone for a price. But it then examines the consequences of that, the emotional trauma for the hu...
Lolita (1997)
The subject of paedophilia is not in the least bit pleasant and sitting down to watch Adrian Lyne's adaptation of Vladimir Nabokov's notorious novel "Lolita" about the sexual affair between a step father and step daughter fil...
Well known for the sex scenes "Unfaithful" stars Diane Lane as a housewife who embarks on a sexual affair which ends with major consequences...
* This is purely a list of reviews on The Movie Scene featuring the name Adrian Lyne as one of the directors.
1 pages	/ 6 reviews
Simple list of Adrian Lyne movies
RANDOM MOVIE QUOTE
Empire Records (1995)
MOST READ REVIEWS THIS WEEK
1) Out of Reach (2013)
2) Fatal Friends (2015)
3) Evidence of Truth (2016)
4) Dangerous Lessons (2016)
5) Reflections (2008)
6) 911 Nightmare (2015)
7) The Ultimate Sin (2007)
8) Abducted (2015)
9) The Promise (1999)
10) The Other Mother (2017)
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redpajama_set_name: RedPajamaCommonCrawl


For as long as I can remember one of my favorite dishes was Mama's Meatballs! They were so sweet & delicious… I was always disappointed when we wouldn't have any left for me to take in my lunch the next day… & if there were leftovers you know damn well I wasn't going to be sharing them with any of the kids at school.
I personally have never made them without my mom. Not sure why as they are so easy!! So tonight that's what I did… Made Mama's Fancy Meatballs… (insert Italian accent..) Not sure who shared this recipe with her… but I hope she doesn't mind me sharing it with you all… & I hope your lucky enough to have leftovers 'cause you will be craving them the next day!
Preheat oven to 450F. Mix All ingredients together… make into a nice sized balls… put in a baking dish (9×12 stone dish is what I used). Place in oven for 15 minutes.
While the meatballs are baking, pour all ingredients for the sauce together in a saucepan. Bring to a boil. Take off heat.
& There you have it!! Mama's Fancy Meatballs!
I served it with white rice, cooked carrots (I mixed just a touch of butter, onion powder & parsley in them..delicious) & I was too lazy to make salad so I just cut up some tomatoes & cucumbers.
Hope you enjoy them as much as our family did & still does!!
Oh yumm!! I am going to make those tonight!


We are sending a big thank you to adopters who opened their hearts and homes to 44 of our shelter animals over the Australia Day weekend during our Mates Rates adoption drive.
Our North Melbourne Shelter saw a total of 12 dogs, 10 adult cats and 18 kittens adopted, while in Echuca adoptions were slower with three dogs and only one kitten adopted across the national holiday.
We also had four senior dogs above seven-years-old adopted from our North Melbourne shelter on Friday before the promotion even kicked off!
While we are on the whole encouraged by the number of adoptions, we still have a large number of cats still looking for homes at our shelters. Our Echuca shelter in particular is overflowing with kittens, whilst a number of cats at our North Melbourne shelter have been waiting months for a new home.
To give our cats a helping paw-up we will be extending our Mates Rates adoption drive for cats aged six-months and over! All cats over 6 months and older will be available to adopt for half the standard adoption fee as part of the extended drive.
Please help us find homes for our long term adult cats!
What: Extended Mate's Rates half-price adoption drive for cats aged 6 months and over.


text:
Scarlets swoop for Scotland international
1 May 2018 17:53
By WRU
Hidalgo-Clyne
The Scarlets have signed Scotland international scrum half Sam Hidalgo-Clyne from Edinburgh.
From our point of view we always look at what motivates a player and we want to make sure that players are coming for all the right reasons. I think it will be a very good move for him and he'll compliment our squad very well.
Wayne Pivac has been on the lookout for a new scrum half since Aled Davies announced he would be joining the Ospreys. And the New Zealander has opted to bring in the nine times capped Scotland international along with former Wales under 20s scrum half Kieran Hardy from Jersey.
"When Aled Davies announced he was leaving we had to find a top-class replacement," said Pivac.
"We've been in the market for some time looking and it was about looking for the right player that we thought would fit our environment and our style of play. I think Sam fits the bill.
"From our point of view we always look at what motivates a player and we want to make sure that players are coming for all the right reasons. I think it will be a very good move for him and he'll compliment our squad very well.
"What I like also is that it's not just the fact he's a very good nine but he is a top goal kicker and prior to the last five seasons he's played most of his rugby at ten. He's a guy that can cover both positions at a high level so if you think about it that way he's going to be a very handy guy to have in the squad.
"I remember a few years back he played very well when Edinburgh beat us at Parc Y Scarlets. I kept an eye on him ever since because he's one of those players that whenever he's played against us he's played well every time.
"That sort of thing stays in your mind. Once it came across the desk that he was looking for a potential move we spoke to him."
The Scarlets are also confident 22-year-old scrum half Hardy will flourish on his return to Llanelli.
Hardy left the Scarlets two years ago to learn his trade with Jersey in the English Championship.
"As a product of the region's age grade and Academy pathway we're particularly pleased to welcome Kieran back to West Wales and the Scarlets after a few seasons away in the Championship," said Scarlets General Manager Jon Daniels.
"During that time he has made excellent progress putting in a number of man of the match appearances at that level. He has matured and developed into the exciting young talent we hoped he would."


text:
Category: Ceramics
"Budget cuts are hell" ceramic mug
Here's another ceramic mug that Ed Kemper made at the CMF in Vacaville in 1978. It's a half mug. Really pretty and nice to the touch.
As written on the face of the mug, "Tony" is Tony Palmiero (also Palmerio), a film writer and producer who was in charge of making a film about Kemper in the late 1970s. Kemper was very involved with Tony in making it as close to the real story and the truth, but funding was cut to the movie. Kemper was mad and decided to make two halves of a mug stating "Budget cuts are hell" in regards to the cancelling of the film.
I don't know if Kemper made the two halves. On the certificate of authenticity prepared by Kemper, he says that the project was not completed and that he retained the half mug until 1991 when he gave it to a friend.
This ceramic mug is part of my collection of true crime collectibles.
Ed Kemper's ceramic art work
"Imperfect criminal justice systems execute the innocent along with the guilty — Kemper's case does not fit that rubric. However, Kemper's execution would have done nothing to change the unpardonable acts of his past, while it would have precluded every decent, useful and beautiful that he has done in prison. Considering the lives of his victims, Kemper's execution could not fairly have been called an injustice, but considering the life he has led in prison, it would have been a mistake. However, it is Kemper's remarkable art work that, ultimately, confirmed my faith in the futility of the death penalty.
Because of powerful forces beyond his control, Edmund Kemper is too high-risk to be on the street, but in 41 years of incarceration, he has been a model prison-citizen, an effective functionary and a very interesting artist, whose ceramic designs have amazed me and astonished my friends for almost 35 years. The cup Kemp mailed to me, almost 35 years ago, continues to delight me every day.
NOTE: Above is my photograph of an amazingly intricately-glazed, slip cast cup. It was made on the dock near my home in the South of France. Below it is my photograph of Ed Kemper making that cup, in his house in California State Correctional Facility — Vacaville."
Photographer Joey Tranchina who visited ed kemper at the cmf in vacaville in the fall of 1979
Source: Excerpt from My Life Tumbled – Photographer Joey Tranchina's Blog on Tumblr – July 12, 2014
Ed Kemper ceramic mug
Here is a ceramic mug made by Ed Kemper at the CMF in Vacaville. It was one of his pastime in prison and he became quite skilled at it. What makes it unique is that the handle was custom fitted to Kemper's left hand.
Here is Kemper's description of the mug on the certificate of authenticity he prepared: "One large wheel crafted ceramic mug, medium mottled green in color, with dark green form fitting handed handle grip. Handle was custom fitted to Kemper's hand and worked by same. This mug was crafted in 1980."
"I never promised you a rose garden."
Several years after Edmund Kemper had been incarcerated (at Atascadero), a parcel arrived at the home of psychiatrist Dr. William Schanberger, who'd been friendly with teenage Edmund.
"I received in the mail this cup from Ed Kemper. Ed said that it took him about a year to make, and it's very, very complex. It's like a battered cup. And on the cup is written also: "I beg your pardon," and on the bottom: "I never promised you a rose garden." Meaning to be, I think, a very serious apology."
Images from the documentary Born to Kill – The Coed Killer


Hi, is it possible to insert images into PMs?
I can insert images into public forum posts as attachments but when typing a PM the attachment functionality doesn't appear to be there.
I'm having the same issues. I have no earthly clue how to get them into the PMs.
Thanks, Clint. Will test when I have the opportunity.


text:
JAPANESQUE CAFÉ
How can we live after we lose the fear of death? — Love and Creativity
My mother in law lives in England. She is 89 and still in good shape. One of her best friends had a double knee replacem...
I had an Abortion in Quebec, Canada — the Difference from Japan
I recently had an abortion in Montreal, Canada. You may wonder why I have to write about this. People are not very open ...
Creative Writing Changed My Life
I started writing creative pieces in Japanese in 2018. Before that, I was working as a writer. I wrote lots of articles ...
An Individual Box – writing prompt: A Box
I didn't know who had bought it, but there was a book written by a famous Japanese actress on my bookshelf when I was li...
Writing poems may be a good approach when you start creative writing in a non-native language.
I have been writing in English, which is my second language, since the end of 2018. I first started blogging, but what I...
Writing Addiction and Writer's high
I recently had a depression and I thought that I was going to quit writing even though I had never stopped thinking abou...
You need to be who you are as a writer
Do you remember the moment when you first yourself in the mirror? I think I remember that moment, although it might have...
When a poet gets transformed into a beast
This is one of my favourite fiction stories written in Japanese; 'The Moon over the Mountain' (Japanese title: 山月記Sanget...
The fetishism of the dictionary
A famous actress, Julia Roberts, once has said in her interview, "I love the moment when somebody says something very pr...
Fall in Love with Rice Congee: Japanese and other Asian Styles
Rice congee is a simple meal. It is boiled rice cooked in lots of water for a long time, just until the rice breaks down...
We are lonely beings. If you have a partner, you may think that your love will last forever but the reality is that you ...
Where I came from and Where I am going
I was a child who spent lots of time daydreaming. My parent's house was built in the middle of rice fields. It was a lit...
Philosophy of Japanese Toilets
It was a long time ago when I read the book "In'ei Raisan (English title: 'In Praise of Shadows')", written by a Japanes...
Ideal Self and Real Self
Some people don't like to look at themselves in a mirror, some people love to do it. Personally, I don't feel very comfo...
A Japanese born blogger and writer who currently lives in Canada.
MaiFollow
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Click "Check Availability" to learn more about this new Honda from the Great Falls area.
View this New 2019 Honda Civic Type R in Helena, MT at Helena Honda. Serving drivers near Butte, Great Falls, Townsend & Deer Lodge, MT.


text:
using System;
using System.Linq;
using JabbR.Models;

namespace JabbR.Commands
{
    [Command("open", "Open a closed room. Only works if you're an owner of that room.", "room", "room")]
    public class OpenCommand : UserCommand
    {
        public override void Execute(CommandContext context, CallerContext callerContext, ChatUser callingUser, string[] args)
        {
            if (args.Length == 0)
            {
                throw new InvalidOperationException("Which room do you want to open?");
            }

            string roomName = args[0];
            ChatRoom room = context.Repository.VerifyRoom(roomName, mustBeOpen: false);

            context.Service.OpenRoom(callingUser, room);

            // join the room, unless already in the room
            if (!room.Users.Contains(callingUser))
            {
                context.Service.JoinRoom(callingUser, room, inviteCode: null);

                context.Repository.CommitChanges();

                context.NotificationService.JoinRoom(callingUser, room);
            }

            var users = room.Users.ToList();

            context.NotificationService.UnCloseRoom(users, room);
        }
    }
}

redpajama_set_name: RedPajamaGithub


text:
Q: Randomly fade in and out list items I have an enormous list of names that I want in a ul. I only want to display 20 of them at the same time. Ideally, I'd like to fade in and out list items randomly. So, to simplify, we have this list of 10 items:

1

2

3

4

5

6

7

8

9

10

I know that I could randomize the order like this:
(function($){

    $.fn.shuffle = function() {

        var allElems = this.get(),
            getRandom = function(max) {
                return Math.floor(Math.random() * max);
            },
            shuffled = $.map(allElems, function(){
                var random = getRandom(allElems.length),
                    randEl = $(allElems[random]).clone(true)[0];
                allElems.splice(random, 1);
                return randEl;
           });

        this.each(function(i){
            $(this).replaceWith($(shuffled[i]));
        });

        return $(shuffled);

    };

})(jQuery);

$(document).ready(function () {
  $('#names li').shuffle();
});

The question I have is how can I only display 3 of these list items at once and randomly fade in and out the other individual list items? Also, I want to have each item change randomly on the list item level - not an entirely new UL.

A: So, I would store all of your names in a JavaScript array, not in html. Only have 3 LI, in your UL, with the same class name or attribute name, or someway of identifying them. Then just have a JavaScript function run on an interval to swap a name in a random LI with a random name from your array, by picking a random index in both, using JavaScript's Math.random() function:
HTML:

Steve

Gary

Joan

JS:
var names = ['Carlos', 'Khaleel', 'Zach', 'Noah', 'David', 'Nick', 'John', 'Haley', 'Molly', 'Stan', 'Brad', 'Pierre', 'Swati', 'Sarah', 'Steve', 'Gary', 'Joan'];

var lis = document.getElementsByClassName('randomName');

window.setInterval(function changeNameRandomly() {
  var randomNamesIndex = Math.floor(Math.random() * names.length);
  var randomLiIndex = Math.floor(Math.random() * lis.length);
  $(lis[randomLiIndex]).fadeOut("fast", function() {
    $(lis[randomLiIndex]).html(names[randomNamesIndex]);
    $(lis[randomLiIndex]).fadeIn();
  }.bind(this));
}, 3000);

Working CodePen

redpajama_set_name: RedPajamaStackExchange


text:
Q: Proper way to pass query data to methods? I have a User class and I'm wondering what would be the "most recommended" way to handle insertions?
Option 1: Use an existing object
// insert a new user and return the user id
public function insert() {
    $sql = "INSERT INTO users (username, password, email, avatar, subscribe, created, last_login, valid) VALUES
                              (?, ?, ?, ?, ?, ?, ?, ?)";
    $sth = $this->db->prepare($sql);
    $sth->bindParam(1, $this->username, PDO::PARAM_STR);
    $sth->bindParam(2, $this->password, PDO::PARAM_STR);
    $sth->bindParam(3, $this->email, PDO::PARAM_STR);
    $sth->bindParam(4, $this->avatar, PDO::PARAM_STR);
    $sth->bindParam(5, $this->subscribe, PDO::PARAM_STR);
    $sth->bindParam(6, $this->created, PDO::PARAM_STR);
    $sth->bindParam(7, $this->last_login, PDO::PARAM_STR);
    $sth->bindParam(8, $this->valid, PDO::PARAM_STR);
    $sth->execute();

    return $this->db->lastInsertId();
}

Option 2: Pass the information in as an array
// insert a new user and return the user id
public function insert(array $fields = array()) {
    if(!empty($fields)) {
        $sql = "INSERT INTO users (username, password, email, avatar, subscribe, created, last_login, valid) VALUES
                                  (:username, :password, :email, :avatar, :subscribe, :created, :last_login, :valid)";
        $sth = $this->db->prepare($sql);
        $sth->execute($fields);

        return $this->db->lastInsertId();
    }
}

Another option? Does it make any difference?

A: Both ways are okay but personally I suggest second option


FRANKFURT AN DER ODER, 5 April (BelTA) – The federal German government is eager to strengthen cooperation with Belarusian regions and cities, Gernot Erler, member of the Bundestag and Federal Coordinator for Cooperation with Russia, Central Asia, and the Eastern Partnership Countries, said during the Belarusian-German meeting of twinned cities in Frankfurt an der Oder, BelTA has learnt.
Gernot Erler emphasized that Belarus is situated in the center of Europe and its history is closely connected with the European history. He also noted that for Germany Belarus is a valuable partner. "This meeting is important for Germany. The fact that it gathered so many participants shows that our desire to strengthen German-Belarusian cooperation in economy, construction, housing and utilities, education, and culture is mutual," the member of the Bundestag said. He also believes that the Germany-Belarus interregional forum in general will improve the relations between the two countries.
The Federal Coordinator is convinced that the presentations of the economic potential of Germany and Belarus organized as part of the meeting will help the parties set up new joint projects. During the Belarusian-German meeting the sides discussed ways to promote economic development and attract investments, to improve energy efficiency in residential construction, to set up new joint housing and utilities projects, and to increase the role of young people in town twinning movement. The meeting also reviewed the Support Program for Belarus of the Federal Ministry for Economic Cooperation and Development.
The Belarusian delegation was headed by Chairman of the Belarusian Sister Cities Public Association Boris Batura. Partaking in the meeting were representatives of over 30 Belarusian and German cities.
The large-scale forum was held after a four-year hiatus by the Belarusian public organization Sister Cities together with German partners - the Frankfurt an der Oder administration, the West-East Meetings fund, the East-West union of federal societies, and the embassy of Belarus in the German Federal Republic. The meeting opened in Berlin on 3 April and continued in Frankfurt an der Oder till 6 April.


text:
Why There Are No Brave Old People in Finance
In: Finance
Tagged: Are, Brave, Finance, In, No, Old, people, There, why
Back in 1969, I arrived for my first interview on Wall Street an hour early, because I didn't want to be late. I sat in a Chock Full o'Nuts coffee shop nursing a cup of coffee, the one cup I could afford, checking my watch every couple of minutes. When 9:00 a.m. arrived, I went into the headquarters of Donaldson Lufkin Jenrette at 140 Broadway, up to the thirty-sixth floor. I took a seat in reception and watched as sophisticated young women with black headbands and fancy shoes and young men in ties and shirtsleeves, only slightly older than me, ran around the office alert and purposeful. The energy of the place was electric.
After half an hour, an assistant ushered me in to see Bill Donaldson, the D in DLJ. It was surprising to see a man so young sitting in a rocking chair, but this was fashionable post-JFK. Our meeting had been arranged by Larry Noble, Bill's Yale classmate, who was now working in the Yale admissions office. I had met Larry when I had seen him with his young family at a Yale fifteenth reunion and felt compelled to buy a copy of Babar the Elephant for his son. I had no idea who Larry was, but my random act of generosity led to a friendship and now this interview.
"Tell me," said Bill, "why do you want to work at DLJ?"
"Frankly, I don't know much about what DLJ does," I said. "But it seems you've got all these amazing young people working here. So I want to do whatever they're doing."
Bill smiled and said, "That's as good a reason as any."
After we talked a bit, he said, "Why don't you go around and see some of my partners?" I did, but when I got back to Bill's office at the end of the day, I told him they seemed uninterested in me. "Listen," he said laughing, "I'll give you a call in two or three days." He came through with an offer of a job. The starting salary was $10,000 a year.
"That is absolutely terrific," I said. "But there's only one problem."
You're Hired: The author's first boss, Bill Donaldson, cofounder of the firm Donaldson, Lufkin & Jenrette.
DEAN SEELL/ FAIRFAX MEDIA/ GETTY IMAGES
"I need $10,500."
"I'm sorry," he said. "What do you mean?"
"I need $10,500 because I heard there's another person graduating from Yale who's making $10,000, and I want to be the highest-paid person in my class."
"I don't care," said Bill. "I shouldn't be paying you anything at all. It's $10,000!"
"Then I won't take the job."
"You won't take the job?"
"No. I need $10,500. It's not a big deal to you, but it's a really big deal to me."
Donaldson started laughing. "You've got to be kidding."
"No," I said, "I'm not kidding."
"Let me think about it." Two days later he called back. "Okay. $10,500." And with that I entered the securities business.
At DLJ, I was never trained properly. I would cower in my office hoping no one noticed me, scared I would be found out as ignorant or incompetent. I must have been the biggest buyer of antiperspirant on the East Side of Manhattan. A decade later, at Lehman Brothers, I had to learn from my own mistakes. Learning in that environment was a slow, uncertain undertaking that led to a high rate of burnout and attrition. So today at Blackstone, we have invested in a thorough training program to make sure our recruits knew what to do before we put them to work. We expect them to be active and useful as soon as possible, flawless on the basics of finance and deal making, alert to our culture, not hiding to conceal their ignorance. The cost of an efficient, effective training program is minimal compared to the benefits of having our newest people, our greatest resource, feeling informed, confident, valued, and ready to work.
"I had to force myself not to cry. I said I understood, and we would do better in the future. As I found my way to the parking lot, I vowed to myself, This is never, ever going to happen to me again."
So we formulated a clear set of expectations, which I laid out in a welcome speech to our new analysts. It boiled down to two words: excellence and integrity. If we delivered excellent performance for our investors and maintained a pristine reputation, we would have the opportunity to grow and pursue ever more interesting and rewarding work. If we invested poorly or compromised our integrity, we would fail.
As Blackstone was expanding, we hired a young banker from the corporate finance division at Drexel Burnham Lambert. He was smart and ambitious and soon after he arrived in 1989, he had a deal for us. Edgcomb, based in Philadelphia, bought raw steel and milled it into products for car, truck, and airplane manufacturers. This young partner had worked on a couple of Edgcomb deals at Drexel, so he knew the company, and its executives knew him. Now it was up for sale, and we got an exclusive first look at buying it.
An exclusive always warrants attention, and the deal looked promising. Edgcomb was making a lot of money. Its customer base was growing, and the company looked as if it could expand. They were asking around $330 million, which, based on our analysis, seemed like a decent price. I was ready to offer. Before I did, though, another of our new partners, David Stockman, came into my office spouting doom. David was a hybrid of Washington, D.C., and Wall Street and had been director of the Office of Management and Budget under President Reagan. He had been with us less than a year, and had a fierce intellect, analyzed deals closely, and expressed his opinions without reservation.
"This Edgcomb thing is a disaster," he said. "We absolutely cannot do it."
"The other guy thinks it's great," I said.
Steel Deal: Blackstone's 1989 acquisition of Edgcomb taught the author a lifelong business lesson.
ARCHIVE PL / ALAMY STOCK PHOTO
"It's not great," David said. "It's awful. The company is worthless and poorly managed. All of its profits are coming from the increase in steel prices. They're one-time profits, and the basic business just has the illusion of profitability. It's going to end up going bankrupt. If we leverage it the way we're going to, we're going to go bust ourselves. It's a disaster in the making."
I called Edgcomb's champion and chief critic into my office to debate the investment, so I could hear them argue it out face-to-face and then make a decision. I sat there and listened to their pitches as if I were King Solomon. I thought the younger man got the better of it. He had worked with Edgcomb for years. He had an insider's knowledge and could answer all the questions. Stockman was analyzing the deal as an outsider. He had a strong argument but didn't have the same level of information. We thought we understood steel after our success with Transtar, the transportation business we had bought from USX. And somehow we thought we could now predict the commodity cycle, so I decided to go ahead. We made the offer, gathered money from investors, and closed the deal.
And right on cue, a few months after we closed, steel prices began to nosedive. Edgcomb's inventory was now worth less than they had paid for it and dropping in value every day. The profits we anticipated, which were to pay our borrowing costs, never materialized. We couldn't make our debt payments. Edgcomb was imploding, just as David Stockman predicted it would.
I got a phone call from the chief investment officer of Presidential Life, which had invested in our fund. He wanted to see me. I took a cab to his office in Nyack, on the Hudson above New York. He asked me to sit down and started screaming at me. Was I a complete incompetent or just stupid? What kind of imbecile would squander his money on something so worthless? How could he have given a dime to someone as inept as I was? As I sat there absorbing the punishment, I knew that he was right. We were losing their money because our analysis was flawed. I was the person who had made the decision. I don't think I have been as ashamed as that in my life before or ever since. I wasn't capable. I wasn't competent. I was a disgrace.
Young Turks: Roger Altman, the author and Francois de Saint Phalle during their years at Lehman Brothers.
ERICH HARTMANN / MAGNUM PHOTOS
I also wasn't used to being yelled at. My mother and father never raised their voices. If we did something wrong, they let us know about it, but they never screamed or shouted. I felt tears welling up and my face turning red and hot. I had to force myself not to cry. I said I understood, and we would do better in the future. As I found my way to the parking lot, I vowed to myself, This is never, ever going to happen to me again.
Back in the office, I worked like a demon to make sure that even if Blackstone and our investors lost money on Edgcomb, our creditors—the banks we had borrowed from to fund part of the deal—didn't lose a nickel. Edgcomb was just one deal in one fund. We would make other deals with the money from that fund and ensure that, overall, our investors did well. But our creditors lent us money deal by deal. If we failed to repay them even once, I feared, it would damage our reputation. Banks would lend us less money on stricter terms, making business harder.
We then examined our decision making. For all our entrepreneurial strengths, our drive, our ambition, our skills, and our work ethic, we still weren't building Blackstone into a great organization. Failures are often the best teachers in any organization. You must not bury your failures but talk about them openly and analyze what went wrong so you can learn new rules for decision making. Failures can be enormous gifts, catalysts that change the course of any organization and make it successful in the future. Edgcomb's failure showed that the change had to start with me and my approach to investing and evaluating potential investments.
I had fallen into a trap common to many organizations. In my enthusiasm to give a new partner a shot with the Edgcomb deal, I had made myself and the firm vulnerable. I had succumbed to a good sales pitch. I learned later that one of the analysts on this new partner's team had opposed the deal. He couldn't see it ever working. But the partner had told him to keep his doubts to himself.
Dream Team: The author (center), with Blackstone's managing partners James Birle, Larry Fink, Pete Peterson, David Stockman and Roger Altman in the late 1980s.
I should have been more wary of my emotions and more scrupulous with the facts. Deals aren't all math. But there are a lot of objective criteria to consider, and I needed to do that at length, in peace, not with two people pushing their views, and me sitting there deciding between them.
I had always been maniacal about not losing money, and the trauma of Edgcomb pushed me further. I began to think of investing as like playing basketball without a shot clock. As long as you had the ball, all you had to do to win was just keep passing, waiting until you were sure of making the shot. Other teams might lose patience and take those off-balance, low-percentage shots from behind the three-point line, the way we had done with Edgcomb. At Blackstone, I decided we would keep moving and passing until we could get the ball into the hands of our seven-foot center standing right underneath the basket. We would obsess about the downside of every potential deal until we were certain we could not miss.
"Psychology would be one of my strengths as an investor. I didn't need to remember each number in an analysis. I could watch and hear the people who knew the specifics and tell how they felt from their posture or tone of voice."
We decided to involve all of our senior partners in our discussions of investments. We would never again allow one person single-handedly to green-light a deal. During my career, I had gotten things more right than wrong, but Edgcomb had shown that I was far from infallible. My colleagues had decades of experience. By working together, arguing and applying our collective wisdom to evaluate an investment's risks, we hoped we could examine our deals more objectively.
Next, we insisted that anyone with a proposal would have to write a thorough memorandum and circulate it at least two days before any meeting so it could be carefully and logically evaluated. The two-day requirement would give readers time to mark up the memo, spot any holes, and refine their questions. The senior partners would sit on one side of the table and the internal team presenting a deal on the other. Around us would be the junior members of our teams, who were expected to watch, learn, and contribute.
These discussions had two fundamental rules. The first was that everyone had to speak, so that every investment decision was made collectively. The second was that our focus should be on the potential investment's weaknesses. Everyone had to find problems that hadn't been addressed. This process of constructive confrontation could be challenging for the presenter, but we designed it never to be personal. The "only criticism" rule liberated us to critique each other's proposals without worrying that we might be hurting someone's feelings. The upside of the potential investment should be included as well, but that was not the focus of our early investment committee discussions.
Once this group dissection process concluded, whoever was running the deal now had a list of problems to address and questions to answer. The presenter's team would go back and find answers to our questions, and in doing so, they could implement fixes or figure out how to manage the downside, or they might uncover new risks, new probabilities of loss that they might never have seen before. And back they would come for another round of discussion. By the third round, we hoped, there would no longer be any nasty surprises lurking in the deal.
I also resolved that I would never talk to just the lead partner on any potential investment. If I had detailed questions, I would call the most junior person, the one working the spreadsheets and closest to the numbers. If I had done that on Edgcomb, I might have heard from the analyst who hated the deal. Breaking through the hierarchy would allow me to get to know the junior people at the firm and get a different read. The risk may not be obvious on paper, but it came through in the analysts' tone of voice when I asked them, "Just walk me through this deal from your perspective." You could hear if they liked it or felt anxious. Psychology would be one of my strengths as an investor. I didn't need to remember each number in an analysis. I could watch and hear the people who knew the specifics and tell how they felt from their posture or tone of voice.
The final change we made to depersonalize and derisk our investment process was to encourage a greater sense of collective responsibility. Every partner on our investment committee needed to participate in assessing the risk factor of a proposed investment. In this way, the internal team presenting could not target the senior person at the table or lobby him or her for a positive decision. Everyone in attendance would share responsibility for whatever decision was made. And we made every decision in the same predictable manner.
As we have added new businesses to Blackstone and ventured into new markets, we apply this same process to all our investment decisions. Everyone contributes to the discussion. Risk is systematically broken down and understood. Debate is full and robust. The same small groups of people, who know each other well, go over each investment applying the same rigorous standards. This unified approach to investing has become the backbone of the Blackstone way.
["source=forbes"]
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Cutumay Camones was a band from El Salvador, formed in 1982. Its stated objective was to recover Salvadorean cultural roots and to provide popular music for the national liberation movement.
In May 1982, Cutumay Camones was formed by a directive from the People's Revolutionary Army of El Salvador, a part of the FMLN, as cultural ambassadors for the national liberation movement. The name comes from the Nahuatl for a town in Santa Ana in western El Salvador, where the FMLN had an uprising in January 1981.
The group originally had three members: Eduardo, Gabino, and Ricardo, and two months later Paco, Teresa and Israel joined. By 1984, Lolo had joined, and eventually the group consisted of five permanent members: Lolo, Paco, Israel, Eduardo, and Teresa. Except for Eduardo, and Israel none of the members were musicians prior to joining. Cutumay Camones used different rhythms such as Son cumbia classical and rancheras, and instruments such as marimba, accordion, and guitarrón.
In 1988, the group officially disbanded. Lolo left El Salvador in 1990 and later played in the band Los Jornaleros del Norte. He started a family and has a daughter named Alejandra. Paco was assassinated in 1996 by the National Civil Police, and Eduardo died in 2007 from cancer.
In 2012, Teresa from Cutumay Camones joined with members of another revolutionary Salvadron music group from the 1980s, Guinama, to form a new group. The fusion of these historic bands is called Cutumay Guinama. Their mission is to keep alive the memories of the sacrifices made for liberty during the civil war, and to continue promoting social change with their new recordings.
^ a b Almeida, Paul; Urbizagastegui, Rubén. "Cutumay Camones : Popular Insurgency And Music In El Salvador". Noticias de Antropología y Arqueología. Archived from the original on 14 May 2014. Retrieved 2 March 2012.
^ Jones, Bart (6 August 2000). "Musical group gives day laborers a voice". The Seattle Times. Retrieved 19 March 2012.
^ "Fifteenth Anniversary For Peace Accords: Moment For Reflection More Than Celebration". El Salvador Watch. Committee in Solidarity with the People of El Salvador. 24 January 2007. Archived from the original on 14 May 2014. Retrieved 2 March 2012.
^ Flores, Frankie (13 July 2007). "Muere Eduardo "El Holandés": La Voz de Cutumay Camones". Diario Co Latino (in Spanish). Archived from the original on 14 May 2014. Retrieved 2 March 2012.
This El Salvador–related article is a stub. You can help Wikipedia by expanding it.
This page was last edited on 11 April 2018, at 15:46 (UTC).


text:
A Guerra dos Mundos —  livro de H. G. Wells
 A Guerra dos Mundos — rádio-drama de Orson Welles
 A Guerra dos Mundos (1953) —  filme com Gene Barry e Ann Robinson
 Guerra dos Mundos (2005) —  filme com Tom Cruise e Dakota Fanning

Desambiguações de cinema
Desambiguações de literatura

redpajama_set_name: RedPajamaWikipedia


text:
Home FEATURED Victims of Katsina windstorm to get federal assistance
Victims of Katsina windstorm to get federal assistance
President Muhammadu Buhari on Friday in Katsina state assured residents that the Federal Government would provide assistance to those affected by the recent windstorm in the State.
Buhari gave the assurance at the Palace of Emir of Katsina, when he visited Katsina State to commiserate with victims of the disaster.
"I am in Katsina State to commiserate with those affected by the windstorm. I went to Bauchi where I saw a devastating effects of the disaster.
"Tell all those affected that I sympathize with them.I pray to Allah to avert future occurrence and that the government will assist those affected," he said.
The President said the government would send a delegation to assess the extent of the damage with a view to giving them all necessary assistance.
The Emir of Katsina, Abdulmumini Kabir commended the President for the visit.
"President Buhari is a good leader who really takes care of people, that is why people love him.
"You went to many parts of the country to sympathize with victims of such disaster, that is very commendable," he said.
Katsina state
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text:
Harry's Marketing: What We Learned from Reverse Engineering a $400 Million Startup (Case Study)
Sam Thomas Davies December 31, 2020 19 min read
Ever heard of Harry's? Since founding the company in 2013, co-founders Jeff Raider and Andy Katz-Mayfield have turned their shaving subscription service into a global online powerhouse.
And the numbers don't lie:
$250 million in venture capital (Inc.)
$200 million in revenue in 2017 alone (Adweek)
3 million monthly recurring customers and counting (LinkedIn)
But what's most interesting, and what I want to focus your attention on, is their marketing strategy. Not because it's anything new. But rather, because it's applicable to any e-commerce store, regardless of size.
I recently spent a month reverse-engineering Harry's marketing strategy and today, I want to show you five battle-tested strategies you can use to get more engagement and higher conversions.
The best part? They work even if you don't have venture capital or a multi-million dollar marketing budget.
Download Harry's Marketing Toolkit
This article took 20 hours to write. Twenty. Needless to say, there was a LOT I couldn't include in the post. To make life easier, I've compiled a swipe file of Harry's marketing materials. Plus, a few extra goodies (*cough* a bonus strategy that's too good to ignore).
Get access to Harry's Marketing toolkit and get more traffic and higher engagement today (includes bonus content not included in the post, email examples, Facebook ads, and more).
Harry's Marketing: 5 Must-Know Strategies You Need to Steal
I recommend reading this article from beginning to end (preferably with a nice warm cup of coffee).
But if you're pressed for time, and eager to dive in, click a link below to jump to a strategy of interest (Strategy #5, particularly Email #3, is genius):
1. Create Brand Advocates with 3 Emotionally-Driven Story Archetypes
2. Win New Business with This Replicable Word-of-Mouth Referral Engine
3. Build White Hot, White Hat Backlinks with These 3 E-Commerce Link Building Tactics
4. Convert On-The-Fence Buyers with These 3 Proven Ad Angles
5. Engage Subscribers and Increase Average Order Value (AOV) with "The CPS Method"
Harry's leverages two classic storytelling archetypes in their marketing:
The welcomed prophet
The scrappy underdog
Let's look at each in detail.
Story Archetype #1: The Welcomed Prophet
Beginning with their about page (appropriately named "Our Story"), Harry's position themselves as a remedy to a problem that's plagued men for decades: overly-expensive razor blades.
Further, they define what they do, who they do it for, and further down, why they do what they do. Your Why, the reason you do what you do, is essential. As Simon Sinek says, "People don't buy what you do; they buy why you do it."
Without their Why, Harry's are another "me-too" online retailer looking to make a fast buck from a lucrative industry. But with it, they're a voice for the everyman, a cause worth getting behind (more on that in a moment).
What's interesting is, if you look hard enough, you realize Harry's brand themselves as, what copywriter Dan Kennedy calls, "a welcomed prophet."
Put it this way: people know razor blades are expensive. They always have. And they always will. Yet few companies rose to the occasion and explicitly referenced it in their marketing.
Harry's know good marketing is a result of saying things to buyers that reinforce and confirm what they already believe.
Unsurprisingly, it's an archetype that resonates with their audience on an emotional level. So much so, that Harry's have been able to get 324 backlinks to their about page alone:
Action Item. Ask yourself, "What do people believe—specifically—that I can show up and agree with, so you can sell to them?" Then, put your answer in your marketing.
For example, if you sell women's clothes, you can address the overwhelm and inconvenience that comes from clothes shopping (TrunkClub does a superb job of this on their about page).
Story Archetype #2: The Scrappy Underdog
When Harry's launched in 2013, they entered a heavily-dominated industry with Gillette owning 66.3% of the market share:
In the beginning, Harry's were up against what many considered an insurmountable challenge. But Harry's accepted and assumed the role of David to Gillette's Goliath—and they ran with it.
You can see it in their "infomercial" below, referencing Gillette as "Big Razor Company":
Harry's role as "the scrappy underdog" isn't anything new; companies have played that role for as long as the archetype has had a name. But what's interesting about Harry's approach is threefold.
First, it's consistent throughout their marketing. You see this from their ads to their alternative pages:
Second, it's reaffirmed by fans in YouTube or Facebook comments:
Third, it's reinforced elsewhere when they're covered by media outlets like Forbes and Marketing Week (after all, it's a great angle for a story):
We love stories of heroism. But we especially love rooting for the underdog. They're an ordinary person—just like you—and they're worth investing in.
Inviting customers to invest in you emotionally, when appropriate, gives you an advantage of your competitors. If, say, your "Big Razor Company" tries to undercut you on price (like Gillette tried recently with their "cheaper" blades), your customers will stay with you. Why? Because if they're a part of something greater than themselves, they're invested in you before the brand.
Like many products, razor blades are a commodity that you can buy at a cheap price. But, once a customer has invested in your brand, they remain loyal (providing you continue nurturing that relationship) and are willing to pay premium price.
Action Item: Brand advocates are essential in today's economy, so give customers a reason to invest in you emotionally using story archetypes. You don't have to use the ones listed above; there are countless story archetypes to choose from.
But what's most important is to have your story consistent throughout your marketing. You want to remind people why you're worth investing in and being a part of.
If you're like most business owners, you know the importance of referral marketing. But few build a predictable and repeatable referral system into their marketing.
And the numbers couldn't be more revealing.
According to ReferralCandy, 83% of satisfied customers are willing to refer products and services. So far, so good. Yet, only 29% actually do.
Harry's knows this better than anyone. From day one, they built a fully-automated word-of-mouth referral engine—before they even had a single customer.
And the results were remarkable.
One week before their e-commerce site went live, Harry's acquired 100,000 emails addresses through a week-long pre-launch campaign.
"The idea for our campaign was built around our belief that the most powerful and effective way to be introduced to our new company was through a credible referral," writes Co-Founder and CEO Jeff Raider. "Thus, we focused on building a campaign that helped people to spread the word to their friends."
Below is how their campaign works. Model it. You might not get 100,000 email addresses, but you will skyrocket your list building efforts.
Step 1: Use Email Outreach to Notify Your Friends and Family
Harry's had just 12 employees in the beginning. Twelve. That's it. Now imagine going from 12 email addresses to 100,000 in one week. Impressive, isn't it?
Each employee wrote a personal email to everyone in their network notifying them of the launch and inviting them to opt in on a landing page (more on that below).
Step 2: Drive Traffic to a Dedicated Landing Page
On the homepage, Harry's invited users to leave their email address to get notified of the site's launch:
(Harry's cryptic headline urged users to opt in to learn more.)
A clear design with a curiosity-driven headline. Nothing new there. But here's where it gets interesting…
Step 3: Invite Users to Share on Social (with a Twist)
After opting in, Harry's invited users to refer others on social in exchange for freebies:
The more friends user referred, the better the prizes they won. For instance, if they signed up five friends, they won a free shave cream. Not bad for a few minutes of work. But if they referred 50 friends, they won the grand prize: a year of free shaving.
"We wanted the entire experience to feel like a fun game." writes Raider. "We heard from some friends that they took the referral campaign like a personal challenge."
And that they did:
A whopping 77% of the emails came from referrals, meaning around 20,000 people referred around 65,000 friends.
We only want to refer others to offers that are interesting and make us look good. So, while it's unlikely all 65,000 subscribers were relevant, it's safe to assume a fair percentage were, giving Harry's a highly-targeted list of prospects before even opening for business.
Step 4: Use Software to Safeguard Yourself Against Fraud
Not everyone, of course, is honest. Few will take advantage given the opportunity. Using SendGrid, Harry's sent an email to every email address entered. If that email bounced, SendGrid interpreted the email address as illegitimate and removed it from the contest.
Four years after Harry's launch, referrals continue to be a big part of their traffic share, with 220,000 sessions in the past three months alone (as of writing):
Action Item: It's tempting to believe a large audience necessitates virality. But, as we've seen, even a few referrals can compound exponentially.
If you're launching a new product/service, or looking to reach new audiences, use software like KickOffLabs to create a viral campaign. Offer freebies in exchange for referrals and above all, make it super simple for users to share.
Before moving forward with this section, we need to address the elephant in the room.
Harry's have acquired a TON of backlinks from the press. Their meteoric rise has featured in countless high-authority sites including The New York Times, The Guardian, and Forbes:
Writing you can achieve similar results would insult your intelligence. I am NOT going to do that. But what I am going to do is show you three untapped link-building strategies Harry's used that you can, too.
The Best-Of Backlink Builder
The Poster Boy Formula
The Marketer Magnet
Let's discuss each, step-by-step.
Link Building Strategy #1: The Best-Of Backlink Builder
A common search query for customers at the consideration stage of the buyer's journey is "best [blank] for [blank]." Harry's is a subscription box service mainly for men. Here's what I found when I searched for "best subscription box services for men":
Google delivered 6,560 search results for that exact phrase. Impressive.
PureWow is one example of a site that featured Harry's in a best-of article called "The 50 Best Subscription Boxes":
This one article earned them a nice link from a site with a domain rating score of 77:
Whether Harry's marketing department reached out for this link is irrelevant: You don't need to wait for sites to link to you; you need to reach out and ask.
Here's how to do that.
First, run a search for "best [blank] for [blank]." For example, if you sell women's yoga pants, you might search for "best yoga pants for women" (I recommend adding "+ [current year]" for up-to-date content):
If you want to go one step further, you can add + [competitor] to the search operator:
You can even go to 'Tools > Past Week" to get recent results (this makes link building easier):
Check each site's DR and add any sites with an identical DR to your site (or higher) to a spreadsheet. Then, reach out to them asking them if they would consider adding your site to their list. Yes, it's time-consuming. But it works.
Link Building Strategy #2: The "Posterboy Formula"
Coined by Bryan Harris, the "Posterboy Formula" involves writing a customer testimonial in exchange for a link to your site.
Choose a company with an audience like yours
Buy one of their products
Notify the company specifying the results you achieved
Offer to write a case study
No one is exempt from using the "Posterboy Formula". In fact, Harry's got a juicy 92DR link from ZenDesk after writing a case study on how they deliver effortless customer service:
Link Building Strategy #3: The Marketer Magnet Method
No matter what industry you're in, marketing blogs always want unique marketing examples for their content.
Take our article on abandonment cart emails, for instance.
We wanted to go above and beyond with that post, so we abandoned dozens of checkouts to get great email examples.
When we included a site's email in our article, we linked to them. But we also got links to our content from other blogs because our examples weren't available elsewhere.
Here's a link we got from Neil Patel's blog:
Win. Win.
Harry's knows this better than anyone. They have countless examples of good marketing to link to and feature. (I wouldn't be writing this article otherwise, right?).
From their about page to their Facebook ads to their email marketing, Harry's give marketing blogs never-ending fodder for their content.
Here's an example of Kissmetrics praising Harry's customer support portal:
Action Item. To create content that's a marketer magnet, go above and beyond in your marketing. Ask yourself, "What can I do differently that will give marketing blogs a reason to feature me in their content?"
Like many link-building strategies, The Marketer Magnet is HARD. You will need to do a TON of email outreach and you won't get many replies. But it does work and it's worth the organic traffic that comes from the effort.
Facebook Advertising is a double-edged sword for many marketers.
On the one hand, done right, it's a predictable and repeatable acquisition channel. Cash goes in. Profit comes out. By contrast, it's a constant source of frustration for even seasoned professionals.
Harry's mitigate the above by focusing on three tried-and-tested ad angles:
Damage mitigation
Ad #1. Positioning
As mentioned before, Harry's position themselves as "the company that's fixing shaving."
One thing to note about Harry's marketing is that their storytelling runs throughout their advertising. From their about page to their Facebook Ads and everywhere in-between, Harry's reinforce their buyer person's pain (expensive razor blade) and position themselves as the solution (custom-made razor blade at affordable prices).
In one ad, they introduce the problem:
Source: AdEspresso
When users click through, they're directed to a landing page where they're offered an immediate solution:
From there, Harry's offers users a chance to begin a free trial. If they don't convert, there's an opportunity to retarget them with the below ad…
Ad #2. Objection Handling
This ad works well with a cart recovery email (see: Strategy #5).
A user visits Harry's site either through search or clicking an ad like the one above. They reach a product page or even checkout page, but they leave their site before completing their order. They showed interest, but something prevented them from moving forward.
Later, they see an ad like the one below:
A retargeting ad like the above works well for three key reasons:
It's personalized. It addresses the fact that the reader is already thinking about buying. The user visited the site before, but something prevented them from moving forward.
It focuses on benefits over features. Harry's customer-centric copy focuses on what the reader stands to gain from taking action.
It offers an ironclad guarantee. No one wants to commit to something they might not want later. Harry's knows this. So they offer a guarantee customers love (and competitors hate).
Beyond Facebook, this ad was consistent as a display ad as well, showing up on several websites users browsed later:
If users don't return to their site, there's one more opportunity to convert them…
Ad #3. Damage Mitigation
In 2017, Gillette, Harry's biggest competitor, ran an advertisement that falsely proclaimed "Most guys leave Harry's after trying it." So, what did Harry's do? They reframed it as a marketing opportunity.
Check out the below ad they launched to address the elephant in the room:
When taking action, Harry's direct users to an alternative page. On it, they address Gillette's false advertising:
Then, they compare their razor's to Gillette's:
Finally, they give users a clear call-to-action:
During a similar campaign, they use customer testimonials to differentiate themselves from their other competitor (Dollar Shave Club):
You won't convert all users. That's a given. But approaching them from different angles is an effective way to ensure you're covering all your bases.
Action Items: Ask yourself, "What's important to my customers?" Then, ask why again and again until you uncover what they really care about and what they're really struggling with.
Finally, write ads that address the above, focusing on how your product is the vehicle that will move them from where they are to where they want to go. For more on angles, read this article by Charles Ngo.
Harry's relies on a handful of proven emails to fuel their sales engine. I identified three recurring types of email, each with a specific goal. I call Harry's approach to email marketing "The CPS Method":
The three types of email focus on:
Cart recovery (with a twist)
Product praise
Stealth promotion
Email #1: Cart Recovery (With a Twist)
Like many e-commerce companies, Harry's know the importance of sending recovery emails to close abandoning shoppers.
In fact, while researching for this article, I went through their checkout only to leave before buying (found out why in the bonus strategy).
A few days later, I received an abandoned cart email as expected:
Nothing new here. That is until I scrolled down…
Harry's offers a downsell to on-the-fence buyers. Why? Because they know they intrigued the user (after all, they got as far as checking out). But they also know something prevented them from moving forward.
Maybe it was the pricing. Or maybe, most likely, it was an objection to having to commit up-front. The downsell raises—and overcomes—their top objection and assures users there are no up-front commitments.
But there's something else going on here…
The Truman Set is a $15 downsell. But when you go to checkout, there's an opportunity for Harry's to upsell you to a higher price point:
The downsell masquerades as an upsell.
Expanding on this, let's look at some rough numbers:
A Shaving Plan subscription is $3 on the front end with the option to upsell to $15 or $21 during checking. This gives Harry's a total of either $18 or $24 per customer after 30 days. (This is an oversimplification as there are many variables influencing customer lifetime value such as delivery frequency, upgrading, and downgrading, etc.)
A Truman Set is a one-off payment of $15 on the front end with the option to upsell for $5 or $15 during checking. This gives Harry's a total of either $20 or $30 per customer (with the potential to convert that customers into a monthly subscription customer down the line).
Offering a downsell doesn't only give Harry's extra cash flow to offset against ad spends and customer acquisition costs (CAC). It also allows them to get a foot-in-the-door with potential subscription customers. Not everyone is ready to become a subscription customer, which, as you'll see with Email #3, isn't always the goal.
Action Item: Use abandoned cart emails to recover revenue, of course, but go one step further. Offer a downsell to anyone who might need further coaxing to buy from you. A good downsell acts as more than a tripwire; it's also a hidden opportunity to upsell on the front or backend.
Email #2: Product Praise
Harry's rarely sells their products in their emails. Instead, they have their customers sell for them.
Check out this recent email promoting their Face Wash:
Note the wording here. This isn't a generic testimonial ("I love Harry's Face Wash"); it's a humorous confession of an advocate's undying devotion to their favorite brand.
Building on the above, Harry's then uses compelling copy to create a "mental movie" for what it's like using their product:
Using sensory adjectives and future-pacing, Harry's walk the reader through the experience of using their product, from beginning to end, before following up with a clear call-to-action to buy.
If that isn't good advertising, I don't know what is.
Action Item: Using compelling copy to get people to buy is good. But using customer testimonials who sell your products and services for you is even better.
ProTip. Use humor if possible. The funnier and more memorable the customer's quote, the more likely it is to "stick" in the reader's mind—and convince them to buy from you.
Email #3: Stealth Promotion
Like many e-commerce stores, Harry's often takes advantage of various holiday periods to engage readers—and drive more sales.
Take a look at the following email promoting around Father's Day:
On the surface, it looks like a normal content promotion email, right? I thought so, too. That is until I clicked-through to the content and began scrolling through their content…
Halfway down the page, Harry's invited me to buy a box set, not for myself—for my dad.
It's subtle and completely under the radar—but it works like gangbusters.
It "anchors" a positive emotion to their product. Anchoring describes our tendency to rely too much on the first piece of information offered (the "anchor") when making decisions. If you're invited to think about your father, it's likely to influence your decision if you're asked to buy one of their products (especially if it's for him).
Its messaging is consistent throughout. Rather than direct users to their usual store page, Harry's created a dedicated sales page with father-focused copy to move buyers to action (pictured below). They even changed the product itself to reflect the promotion, offering a new color. Now that's dedication.
Action Item: Content isn't only for generating traffic, converting visitors, and building links—it's also a selling tool. Be warned, though: it's hard to get right. Not everyone is ready to buy, remember. But if a prospect is ready, it's a killer strategy for selling without selling.
ProTip. Schedule it to coincide with a national holiday or celebration (like above) and make your offer appeal to the buyer's family rather than the buy themselves.
Which Will You Choose?
So, there you have it: the best of Harry's marketing in under 4,000 words.
Let's review each once more:
Strategy #1: Create Brand Advocates with 3 Emotionally-Driven Story Archetypes
Strategy #2: Win New Business with This Replicable Word-of-Mouth Referral Engine
Strategy #3: Build White Hot, White Hat Backlinks with These 3 E-Commerce Link Building Tactics
Strategy #4: Convert On-The-Fence Buyers with These 3 Proven Ad Angles
Strategy #5: Engage Subscribers and Increase Average Order Value (AOV) with "The CPS Method"
My advice? Choose one, to begin with, invest time implementing it, and then if possible, make it better.
Now, I want to turn it over to you:
Which of Harry's marketing strategies are you going to try first?
Are you going to use a storytelling archetype? Or are you going to use the CPS Method? Leave a comment below.
Sam Thomas Davies
Sam is the Content Marketing Manager at Sleeknote. His specialties include copywriting, direct response marketing and SEO. When he's not helping ecommerce businesses engage their site visitors, you can find him playing guitar, reading, and writing generic author profile bios.


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WiSys: T120022US02
View U.S. Patent #9,139,251 at Google Patents
Improved wheelchair design utilizing linear rotary motion with enhanced efficiency and reduced injury and pain for users
INVENTORS -
Jim Maerzke
WiSys is seeking a strategic partner in the Durable Medical Equipment industry interested in gaining a competitive edge in the marketplace. WiSys' new and improved wheelchair design is the first application developed using the patented linear rotary motion platform technology and is available for exclusive licensing. Additional fields of use are available for development and licensing.
OVERVIEWAccording to BCC Research, in 2014 the market for home assistive devices was estimated at $2.26 billion and is expected to reach $2.7 billion by 2020. Of this, the wheelchair and scooter market represent roughly 70% of the total market share with light/ultra-light wheelchairs (including sports wheelchairs) and standard wheelchairs making up 40% of this segment. While the wheelchair manufacturing industry has experienced a decline over the past 5-7 years, factors leading to its anticipated recovery include demographic trends, government and private spending on health, as well as advances in medical technology and healthcare regulations, amongst others. In particular, the aging population is anticipated to have a significant effect on this industry with the number of US residents aged 65 and over estimated to be 55.6 million by 2022. In the US alone, it is estimated that around 3 million people use a manual push rim wheelchair for daily mobility. Unfortunately, a significant percentage of manual wheelchair users will suffer pain and injury in their shoulders, wrists, and hands as a result. While research has shown that lever propulsion systems could go toward reducing such injuries and pain, the industry has not successfully adopted a complete system capable of providing a solution that addresses the full needs of the user. As such, there is a clear and unmet need for the development of an improved wheel-chair design capable of providing better quality of life for wheelchair users.
THE INVENTIONAn alumnus from the University of Wisconsin-Parkside has developed an alternative to the rim-driven manual wheelchair offering a new and improved mobility device for the physically disabled. T120022 uses lever inputs connected to a patented linear rotary motion (LRM) conversion mechanism providing highly efficient manual power to the wheels without the need of much force. The underlying LRM device is capable of converting a range of linear motion inputs into rotary motion in the chosen direction and efficiently transferring 90% of human biomechanical power to the driven wheels. In addition, the technology is mounted on the base on the wheelchair rather than the wheels, making it more versatile than other lever-drive systems.
APPLICATIONSEnhanced mobility for wheelchair users
Utilizes an innovation mechanism that efficiently converts bi-directional linear motion to continuous one-way rotary motion at a constant torque to power manual wheelchairs;
Provides for enhanced propulsion and increased efficiency with independent right and left lever force inputs from the user;
Eliminates painful repetitive stress injuries that rim-driven wheelchair users often face;
More hygienic as compared to traditional push-rim wheelchairs as hands never come into contact with wheels;
Smaller footprint, lightweight (e.g. <35 lbs) and portable;
U.S. patent issued.
STAGE OF DEVELOPMENTA pre-production prototype chair has been manufactured and tested by users at veteran's facilities throughout the Midwest.
Tech Fields
Medical Devices : Adaptive design
For current licensing status, please contact Jennifer Souter at jennifer@wisys.org or (608) 316-4131.
The WiSys Advantage
WiSys Technology Foundation serves the University of Wisconsin System comprehensive campuses by patenting and licensing discoveries to leading companies in Wisconsin, the United States and worldwide. Established in 2000 by the Wisconsin Alumni Research Foundation (WARF) and the UW System, WiSys is building the next generation of patent and licensing opportunities by fostering collaborations among campuses, private research organizations and industry, facilitating high-tech research with grant programs, and promoting student training for employment in a knowledge-based economy. WiSys's income is distributed to the UW campuses, the inventors and their departments to grow future discoveries and educational opportunities.
Copyright © 2020 WARF. All rights reserved.
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WARF helps steward the cycle of research, discovery, commercialization and investment for the University of Wisconsin. Copyright © 2020 WARF. All rights reserved.


Duisburg - Germany Download mavado ft nicki minaj give it all to me official video. Updated daily with high definition Dancehall MP3 files up to 320kb bitrate.
American rapper Nicki Minaj has been featured in eighty- nine music videos ( thirty- seven as a lead artist and fifty- one as a featured artist), nine commercials, and four documentaries. Additionally, Minaj has featured in three films: the animated Ice Age: Continental Drift ( in which she voiced the woolly mammoth Steffie) and The Other Woman, in which she played Lydia ( an opinionated law- firm. Suffering from Success is the seventh studio album by American disc jockey and producer DJ was released on October 22,, by We the Best Music Group, Cash Money Records and Republic Records.
The album features guest appearances from Future, Diddy, Meek Mill, Rick Ross, T. , 2 Chainz, French Montana, Timbaland, Lil Wayne, Drake, Chris Brown, Nicki Minaj and Jeremih; as well as the hottest top 20 Dancehall songs and Dancehall albums.


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Global navigation satellite systems (GNSS) are now fully embedded in modern society, from in-car navigation to the timing of the world's financial transactions. GNSS technology has taken the world by storm and we have come to rely on this multi-billion pound industry.
One of the major threats to our ever increasing dependence on GNSS comes from the sun. Solar related phenomena and their effect on the Earth's ionosphere, such as ionospheric scintillation, can be very disruptive, with serious consequential effects. The concern is that GNSS has little or no protection from them.
We are approaching the next solar maximum around 2013, when ionospheric effects will be at their greatest. At worst solar flares can black out satellite signals altogether. They can also create positioning errors and rapid signal fading. These intermittent problems are hindering the full development of mission-critical and high-precision applications for air, rail and marine transport, even autonomous machinery in areas such as agriculture.
TRANSMIT — Training Research and Applications Network to Support the Mitigation of Ionospheric Threats — is a 4M€ Marie Curie Initial Training Network (ITN) funded by the European Commission as part of the FP7 People Programme. The programme aims to improve the career perspectives of researchers who are in the first five years of their research career in both public and private sectors.
TRANSMIT is currently inviting applications for 13 posts of Early Stage Researchers and 1 post of Experienced Researcher. See also: TRANSMIT press release, TRANSMIT Facebook page.
TRANSMIT is made up of a consortium of leading universities, research centres and industry across Europe and as far afield as Brazil and Canada. The host institutions for researchers are the University of Nottingham, UK, Politecnico di Torino, Italy, the Space Research Center, Poland, Technische Universität Berlin, Germany, the University of Bath, UK, the University of Nova Gorica, Slovenia, the University of Zagreb, Croatia, and the Instituto Nazionale di Geofisica e Vulcanologia, Italy.
Also the EISCAT Scientific Association is part of TRANSMIT. Researchers employed by any of the host institutions will be able to spend extended amounts of time with EISCAT in order to gain from the experience of EISCAT personnel and to use the EISCAT facilities.
Deadline for applications is Monday, 30th May 2011.
Labels: EISCAT, FP7, FP7 People Programme, GNSS, ionosphere, Marie Curie ITN, Space Situational Awareness, Space Weather


In 1820, seven years after the foundation of the Benevolent Society under the approbation of Governor Macquarie, 'a suitable plain building near the Turnpike House' was erected on portion of the site now occupied by the Central Railway Station and the inscription on the foundation stone, which is still preserved at the Royal Hospital for Women, reads: 'This asylum for the poor, blind, aged and infirm was erected in 1820, L. Macquarie Esquire being Governor'.
The first completed portion provided for fifty to sixty persons, but additions were made at different periods in accordance with the increasing demands for accommodation. A development that was destined to have far-reaching effects on the direction of the Benevolent Society into maternity care was the formation on 4 August 1820 of a committee of ladies under the chairmanship of Mrs Macquarie, wife of the then Governor of New South Wales. This committee was the first voluntary organization in the Colony of New South Wales. Its objectives were 'for the poor married women during their confinement … so that the deserving and virtuous poor, in that hour of trial may experience all the sympathy and relief which female tenderness and commiseration can administer'.
The first accouchement under their care took place in October 1820, and by June 1821, it is recorded in the annual report of the Benevolent Society that six mothers had been confined. Thus began an aspect of institutional maternity care which has continued to the present time. In 1866 it was reported that 129 mothers were confined in the Society's asylum where a newly completed northern wing of the building was named the 'Lying-in Hospital of New South Wales'. In 1870 the Society's annual report states 'one of the nurses sent by Miss Nightingale from England' was appointed Matron, and that, in 1877, the Hospital was constituted as a training school for midwives and nurses. So commenced the first formal, organized educational programme for pupil midwives in N.S.W. In the year 1888, medical students attended for obstetric training at the Lying-in Hospital, it being recognized for training purposes by the University of Sydney and Universities in the other Colonies (now States).
In 1901, the Benevolent Asylum and the Lying-in Hospital, an historic block of buildings so long a landmark which the Benevolent Society had occupied for over eighty years, were resumed. The outcome was the dispersal of the various activities of the Society and the acquisition in 1901, of property of seven acres on the hills of Paddington. The property was the home of a man called Dean; his house became the Hospital for Women, Paddington, until a new building was erected and was opened by Lady Northcote, wife of the third Governor General of Australia, on 3 May 1905. It was also in this year that the hospital was granted the title of 'Royal' under the patronage of King Edward VII and Queen Alexandra (4 August 1904).
In 1906 a department for the welfare of infants, to which mothers could bring their babies for consultation and advice, was established. So the first baby health care clinic in Australia was initiated as an aspect of maternity care. On 24 August 1912, an antenatal clinic was established at the Hospital by J. C. Windeyer (later Professor). This may seem a commonplace happening to us today, but it was, in fact, historic. It was a major pioneering effort in promoting the welfare of mothers and babies and has functioned continuously for some sixty-nine years since its establishment — the longest continuous period of service of an antenatal clinic in the British Commonwealth.
From these early times to the present day, many of the outstanding achievements of the Royal Hospital for Women as a modern and leading obstetric and gynaecological hospital, both in education and research, were related to its association with the University of Sydney as a teaching hospital.
Among the Medical Officers of the Benevolent Asylum in its early days are several whose names feature prominently in the history of the Faculty of Medicine at Sydney University. These include William Bland (see Chapter 1), Arthur Renwick (q.v.) and J. C. Windeyer (see Chapters 5 and 8). Bland was the Society's first Medical Officer (1820–1830) and, after his retirement from this full-time position, became its Gratuitous Surgeon (1830–1863). Renwick served as its Honorary Medical Officer from 1862 to 1877. In 1904, J. C. Windeyer was appointed to the honorary medical staff of the Royal Hospital for Women; he later held the first Chair of Obstetrics in the University of Sydney from 1925. He was followed as Professor by B. T. Mayes in 1941, also an Honorary Medical Officer at the Royal Hospital for Women.
With the establishment of the Medical School at the University of New South Wales, the Hospital ceased to be associated with the University of Sydney and now serves as a teaching hospital for the second Medical School.


text:
Bad Actors Using Impersonation for Social Engineering Campaigns on LinkedIn
By Kevin Walter
LinkedIn is rapidly becoming an essential platform for organizations to grow their brand, recruit employees, and keep their followers informed on the organization's latest products and other corporate news. As the channel's value grows, so too does its value to bad actors. Last month, Michael Dell raised the specter of increasing numbers of fake users on the platform. A recent Reuters article described how, "Chinese espionage agencies are using fake LinkedIn accounts to try to recruit Americans with access to government and commercial secrets."
However, here we'll explore a new type of attack we identified in which a bad actor fabricates their credentials, experience, positions etc. to impersonate an individual to reach out to a real person deemed to have high value. Impersonation is one of the most successful social engineering tactics. Threat actors pretext as another person to obtain access to information or resources. Moreover, as part of the fraud initiative, these bad actors also establish credibility by making other connections that are relevant to their mark. These accounts are not operated by bots, are not necessarily state actors, nor are they used for a massive distribution of malware, instead, they distinguish themselves by executing 1:1 social engineering campaigns.
Our analysts started researching bad actors on LinkedIn when our platform surfaced a number anomalies in certain accounts connected to our own executive team members.
In one case, a person purporting to be an associate professor at a top-tier research university recently reached out to one our executives to discuss possible research collaboration. The requestor seemed bona fide at first glance. In fact, LinkedIn provided a very impressive list of shared connections - including a high-powered cybersecurity insider. The "shared" connections seems to point to a deliberate attempt to hack LinkedIn's features designed to build trust in the platform.
To validate the finding, we followed-up with a manual verification process. Close examination of the profile showed it was atypically thin for a professor, and additional background checks also revealed the person was not to be found in the university's directory. The requestor's name did match the name on a referenced patent but this could have been socially engineered. We also reached out to this individual directly in an attempt to understand his true motivations, which while not entirely revealing, did tend to confirm our suspicions that his intentions were fraudulent. Our team even followed up with people on the list of shared connection and determined that no one really knew this individual. Needless to say, the communications with the actor ceased and all parties were alerted as to what was taking place.
Guide: Spear Phishing, what it is all about
and how it affects our everyday life
At an individual level, this approach may work, but at the enterprise level, with hundreds or thousands of employees, it's not scalable and the potential risk of malicious activity escalates rapidly. LinkedIn has become a valuable channel for phishing attacks as most users access the platform at work, read: on networked computers. Employees receiving connection requests may underestimate the risks, especially when the ultimate target may be the organization itself.
If you're a LinkedIn user or you want to encourage your teams to use the social platform more effectively for business, such sophisticated campaigns should give you pause. Think about all the unfamiliar connection requests you've received over your social life. And when you aggregate LinkedIn accounts across your entire workforce, there becomes considerable opportunity for bad actors to systematically infiltrate the entire corporate ecosystem including 3rd party relationships.
Safeguard Cyber identifies suspicious LinkedIn accounts for our clients and tags them for further analysis. Risk scoring is applied to identify bad actors, trusted accounts, and those that remain under suspicion. With the introduction of SafeGuardMe, "Safeguarded" account owners can be notified of suspicious and bad actors in their connections and provided with personalized remediation options. As new types of malicious accounts threats emerge, Safeguard Cyber will update its threat signatures to continually identify potential bad actors across the entire span of an organization's employee connections base. Further, by leveraging our ever-expanding bad actor/bot database across the larger network of safeguarded accounts, bad actor elimination becomes more efficient and comprehensive.
Solution: Learn more about security and compliance
for LinkedIn.
Kevin is a product management and strategy executive with a broad range of corporate and entrepreneurial experience across all aspects of product strategy, management and marketing of enterprise software and SaaS offerings, including information governance, compliance archiving, cyber security, enterprise content management, data protection.
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2017 sees the evolution of the venerable Lane County Propagation Fair into an entirely new iteration. Eight years ago we morphed the teensy Eugene Permaculture Guild spring-seedswap into the Lane County Propagation Fair. This free, 100% volunteer-driven initiative has since grown into the largest organics-focused propagation fair in the country.
It is this human dimension – the nurturing of relations between and among communities – which was feeling lost to us and with it, of course, the accompanying awareness of the requirements and responsibilities of assuring such efforts are not only socially but ecologically sustainable. Indeed, along with the increasing 'depersonalization' of the event, we have concurrently witnessed our access to germplasm – largely concentrated in a handful of non-profit collections supported by the work of a tiny group of volunteers – progressively succumb to decline, restricted access and, indeed, catastrophic loss.
Simply put, no matter how 'successful' our event seemed to outsiders, core organizers were aware we had created a phenomenon failing to connect people – which was also, in the same breath, inherently ecologically unsustainable. In a sense, we had created an event hanging by a fast-fraying thread.
As such, after much in the way of group discussion in the aftermath of last year's propagation fair, we are embarking on a new approach: namely, we are now in the process of birthing a collaborative network of 'distributed propagation fairs', that is, small, de-centralized, neighborhood-scale propagation fairs around our bioregion.
We see this effort to decentralize as crucial to supporting food security across our bioregion, by freely collecting and sharing an unparalleled array of food germplasm through a distributed network of collaborators, while building the know-how and skill sets required to support autonomous, local, self-standing efforts by folks vested in caring for their own and other like-minded communities of interest.
We are currently planning on helping host six propagation fairs around our bioregion throughout March and April.
Our efforts to collect and distribute material throughout Oregon, Washington and California, have already begun. Stay posted for further developments!
As a long-time farmers' market manager I understand the problem of events that are not truly sustainable because of the low likelihood of finding people who will keep working under the same crazy conditions. Still, I wish I had seen the monster just once before it divided.
Although I'm interested in helping you evaluate sites and partners in Benton or Linn counties, I cannot let myself get involved with later steps. Prop fairs necessarily take place at the height of prep for farmers' markets.
Thanks for your thoughts! Yes, it's the beginning season for everything aggish it seems!
Any plans to include Josephine and/or Jackson County? Or County Extensions?
We don't at this moment, Mary. We are however a very nascent phenomenon, and our ambitions are very largely shaped by who has turned up to our meetings and our awareness of the limited resources, and challenges we are dealing with. Elementally, these community-centered prop fairs grow out of energy and enthusiasm in those very communities of interest. We see ourselves as supporters as distinct from taking the local lead. Currently, we have six consecutive weekends in March and April accounted for although there is a possibility we could fit a couple of events in to one weekend in Southern Oregon if support and demand merited it. Our next org meeting is in early January.
Nick, if there is anything I can do to help in all of this please let me know. We have 586 members in the Eugene Permaculture Meetup group and growing and I am sure that at least some of them would be delighted to lend a hand somehow.
Sad to see this go.. Just heard about it last year and I was wanting to attend this years. When I heard about it last year I did not have the funds to drive up.. This would have been a great way for me to increase my fruit varieties at a reasonable price. Even if I had to drive a long way to get to it. (5 hours one way) So sad. I was really looking forward to this.
It's difficult to understand from your article exactly what the objections were with the past form of the propagation fair. From my point of view there was always plenty of social interaction – especially with other gardeners about different varieties and planting techniques. Or is this not what you meant?
What will the event be like in the future? Will it include grafting experts, free seed swapping, fruit scions, offerings of gardeners' excess plants and seedlings? Will there now be an entry fee?
One of the tastiest heirloom hard cider apples which is also a marvelous eater.
You guys rock! Will you be doing a fair in Washington at all?
Snohomish county please! When/ where will your fair (s) be this year?
Hi, Loki. We just pulled a small event together on Orcas Island around the San Juan Islands Ag Summit this past weekend – we had been moving among plant stewards in Snohomish county among other parts of the Salish Sea, gathering and sharing scion, as it happens. At this juncture we don't have plans to host anything north of the OR/WA border again this year. For a moment I imagined a vague possibility I might have my act together enough to host another small event somewhere about you. I suspect not, frankly. The potluck/prop fair model involves authentic communal, on-the-ground support/participation. This takes a buncha folks and a buncha prep. Next year, perhaps?
So bummed, didn't know about the Orcas Island thing. They have some amazing fruit growing out there! I live in unincorporated Oso area of Snohomish County and attended your fair in Eugene last year, I believe we chatted about Pound pears . It was WOW!
I was awed and starstruck. I chatted with Nick Botner! I learned loads from the classes I attended , met lots of great people, gave away all the peach,pear ,apple scions I brought and had a really good weekend visit with the relatives in Lebanon.And Nick Botner! Did I mention Nick Botner? !!! Brought home dozens of scions, lusted for them all! But knew better ; ( some even grew for me! Yea! My baby trees are in a nursery bed and doing good. Over 20 little green darlings.
I have attended a few rather disappointing grafting events locally between Mt. Vernon and Seattle (expensive, apple oriented, limited varieties ), just doesn't seem to be the enthusiasm I'm looking for out here. I do grow bunches of apples but I Really want more pears and a few plums. I did lots of studying on rootstocks and varieties and now have a better idea of what I want. Practiced my grafting- lots of which did not make it but I'm learning. Been growing apples but until recently never propagated them.
Now I just need an event with lots of cool varieties of pear scion and to learn how to get peach trees to graft , not one has made it yet. I have a local peach tree available that was pip grown that is nearly 60 yrs old , disease resistant and a reliable producer of lucious peaches. Going to go to the Seattle Tree Fruit's fair later this month.
If you come back this way next year and are interested in scions of " homeworked" trees I have some pears and plums and hazels which are the results of three generations of my families messing about and cross pollination growouts.
Have an amazing spring , you guys rock!
With peaches, once grafted, keep them in a greenhouse until the graft takes. The extra protection can make all the difference in the world.
I'll help! Have Scion wood, will travel : ). For that matter do you know of/ do any scions swaps by mail? I have some great trees and am looking for some of the less well known varieties like thorn pears and winter banana apple.
So are there going to be any events going on in Eugene this year?