How Long will my Whitening Treatment Last?
Such a simple question – yet the answers can vary significantly depending on who you ask!
And how honest will they be?
THE FACTS: Teeth Whitening is a cosmetic treatment – much like coloring your hair or receiving Botox injections, which require routine maintenance and Touch Ups.
Teeth Whitening is no exception!
The truth is, life fights against us having & maintaining white teeth. If somehow one could manage to NEVER – Eat, Drink or Expose your teeth to smoke – whitening would virtually LAST FOREVER!
Most whitening treatments claim "It will last for years".
Well, sure in the sense that it probably will take years for your teeth to regress all the way to where they were prior to them being whitening.
HOW LONG WILL THEY LOOK THIS GOOD?
Now that's where Diet, Lifestyle, Habits and the Porosity of your teeth all factor into your ability to keep stains from adhering to your teeth.
It is not rocket science to achieve AND maintain Healthy White Teeth.
Whiten Up Today, carries several products to maintain white teeth (Guaranteed to be effective!) in between recommended periodic "Express" Whitening Touch Ups.
Currently, the only "1 and Done" treatment on the market today to achieve and maintain a perfect white smile and teeth resistant to staining agents, would be to contact an Experienced Cosmetic Dental Professional and inquire as to time/cost of Porcelain Veneers.
During the consultation phase, Whiten Up Today! will evaluate the "Hue" of every client's teeth, in order that we may evaluate just "How white can we get that client's teeth".
Results will always vary on certain factors.
People who have a "Lighter Undertone" have higher degrees of Whitening Results than people with a "Brownish Undertone".
For people with a "Gray Undertone" Whitening Treatments are less noticeable – but still effective!
Clients with a Dark Brown of Gray Hue might consider a "Deep Core" Whitening Treatment in order to lighten the underlying color of the teeth.
I understand that Dentists rarely, if ever, perform Teeth Whitening Treatments, however I was under the notion that you had to be "Dental Assistant/Technician" to do Teeth Whitening?
Teeth Whitening was invented/discovered in the 1960's..quite by accident..by a Dentist.
A Dentist founded the company Discus Dental which began marketing Teeth Whitening Systems to Dentists to increase their office revenue by offering Whitening Treatments to their patients..
As a result of Dentists being the first commonly known group to offer whitening, it has become a quite common misconception that one MUST BE A DENTIST to perform a Teeth-Whitening Treatment.
In Actuality Dental Offices are usually a very good choice to have the treatment performed but certainly not the only one.
Wow! What an incredibly simple decision it would be if the cost of the Whitening Treatment were the ONLY CONSIDERATION in the decision-making process!
How effective is the treatment (aka – Does it work)?
How much time will you spend in achieving healthy looking white teeth?
Because if it doesn't work, in addition to wasting your valuable time – we could give it to you for FREE and it still wouldn't be worth it!
Every consumer has 2 valuable and limited resources that need to be considered and evaluated prior to any purchase – TIME & MONEY – and nobody likes to waste either one!
The Teeth Whitening Industry has an overwhelmingly endless array of options.
Consumers will spend 2.5 Billion dollars this year in an attempt to have whiter teeth.
Far too many current Whiten Up Today! clients have shared with us the frustration and disappointment in time and money wasted on "Informercial" Whitening Products, Internet Purchases and "Deal of the Day" purchases promising whiter teeth!
We understand that you can get your teeth whitened at the mall for $45 or Go to a Tanning Salon with no online customer reviews and receive an hour long generic whitening treatment for $99.
But in all likelihood, you will be wasting those oh so precious resources – Time and Money!
I've heard teeth whitening will damage the enamel of my teeth! Is that true?
Studies have been done on this and it's been proven that the chemicals in teeth whitening agents do not cause any softening or wearing of the enamel on the teeth!
Acid and acid alone is the only element, in whitening products, that can damage the gums or the structure of the teeth.
For this reason, Whiten Up Today! highly recommends that you DO NOT USE WHITENING STRIPS!
These products work by dissolving/removing a layer of enamel to show the new white teeth.
If you have overused Whitening Strips and now feel you have overly sensitive teeth – Contact Your Dentist – and see if the use of a prescription toothpaste called Prevident 5000 will help restrengthen the enamel of your teeth.
Whitening gels – because they're not regulated – are where many treatment providers try to save money!
Whitening gel is expensive when it's purchased from a USA Distributor, FDA Registered, Fresh (no more than 7 Days old when applied to your teeth) and PH Balanced.
Foreign purchased (typically China & India) and outdated/expired whitening gel (often sold on the internet), while very inexpensive – will not whiten the teeth as well!
And will increase the likelihood of painful sensitivity after the treatment!
Why does your treatment method cause less sensitivity than other treatments I've done?
One – we have desensitizing agents in the whitening gel to help alleviate sensitivity, we also pretreat the teeth with a blend of potassium nitrate (an ingredient in Sensodyne), calcium phosphate and fluoride.
Secondly – Based on your answers and information derived from your "Accessed Sensitivity Level" (A.S.L.) completed by you prior to the whitening consultation, we actually will quantify and categorize your A.S.L. and then select the appropriate Treatment parameters (Laser Intensity/Whitening Cycles/Whitening Gel Compound) that will allow you to attain maximum whitening results with minimal or no sensitivity.
Why does your treatment whiten so well?
Our whitening gel, activated by the LightBridge™ Laser Light restores your teeth's ability to absorb oxygen.
The gel forms microscopic bubbles that permeate deeply into the teeth, dissolving stain molecules. revealing your natural Shade of white teeth that have been hidden and dulled by Surface Stains.
Our LightBridge™ Laser Technology has shown the ability to whiten teeth up to 50% more efficient than the "BLEACH ONLY" approach, commonly practiced in "Dental Salons/Spas" – where no accelerating light is utilized in conjunction with an extremely high % of Bleach H2O2.
The Danger here is PAINFUL SENSITIVITY & INCREASED TEETH DEHYDRATION!
Whiten Up Today!'s take on the "BLEACH ONLY" approach is that you could easily do that at home by yourself!
And at least be able to use Teeth Whitening Trays, which adds a whitening element of "applying some pressure" to the treatment.
I've had my teeth whitened several times at several different places offering a variety of treatments. Why do they look so great for a few days up to a month, then not so great. Why is that?
3 main factors contribute to how long whitening lasts.
and finally..the porosity of your teeth.
At Whiten Up Today, we offer the Deepest, Longest Lasting Whitening treatment on the market today.
With that said we generally recommend that once a client achieves their desired whitening level…that a routine "Express" Touch-up be done approx.every 6 months.
Now given the 3 previously mentioned factors, this can vary widely between clients.
REMEMBER, Whitening like any other cosmetic treatment..skin..hair..etc..will not last forever!.
It's not a "magic bullet" one and done treatment.
No – Real teeth can't look too white or unnatural.
A healthy natural PEARL WHITE!
If you have seen people with what appears to be "over-bleached teeth" – what you saw was some form of Dental Restoration.
False Teeth/Crowns/Veneers/Lumineers that were made too white!
And remember – One Person's "TOO White" is another's "Just Right"!
Is age a factor in how white I can get my teeth?
The older we get the longer our teeth have been exposed to Life's Staining agents – so in essence – the Further up the Whitening Shade Guide we need to travel.
Additionally, as we age the mineral content of our teeth diminishes over time-which is a factor of how white teeth can get.
Are there any simple/everyday things I can do to keep my teeth white longer after a whitening?
Inclusive with your "Take Home" Instructions and whitening maintenance recommendations (Which are designed specifically for a client, based on the information we receive from each client's "Smile Profile") are a list of "No Cost/Practical" steps every whitening client can practice every day.
Is your treatment effective on Veneers, Crowns and Porcelain?
Our treatment will remove the surface stains off of any dental restoration procedures a client may have had (Yes these too are subject to life's everyday stains).
However, since they are not porous, like natural teeth, they will not stain at the same rate.
Short of seeing your Dental Professional to update or remake your Cosmetic Dental Procedure, our whitening treatment cannot make them whiter than originally created.
Since our treatment is CUSTOMIZED – Your whitening treatment will be performed in such a manner that we will achieve a shade match of the restoration and the natural teeth producing BRIGHT, EVEN · ATTRACTIVE RESULTS.
What do you mean by "Customized" Teeth Whitening? Aren't all whitening treatments about the same?
The vast majority of treatments will do the EXACT SAME THING each time, regardless of any variables that should be considered!
Very grateful, that my Physician, Auto Mechanic, and Hairdresser don't do business that way!
By "Customized Teeth Whitening" we mean that rarely do we perform an identical whitening treatment on our Whiten Up Today! clients.
The exception being a "current client" scheduling a routine touch-up.
Whitening Gel determination. Selection of the correct formula is critical in order to achieve maximum whitening results with minimal/zero associated sensitivity.
Further, since no 2 clients have identical "Smile Standards" (ie "One person's TOO WHITE is another's JUST RIGHT).
We utilize "our 10 whitening variables" unique to every client, in order to determine a sound recommendation as to the initial whitening treatments, scheduled routine whitening touch-ups, at-home teeth whitening routines and then finally, any special or unique whitening recommendations based on such variables as lifestyle, diet, habits, client's profession, oral care hygiene, age, etc.
Lastly, all information is kept on file for easy reference anytime a client ever has a question regarding the whitening maintenance of their teeth, and for future Teeth Whitening routine maintenance such as "In-Office Touch-ups", use and effectiveness of specific "At-Home" treatments, etc.
Teeth Whitening should not be A ONE & DONE cosmetic treatment.
Over the course of time, perhaps several years, teeth will eventually succumb to life's onslaught of coffee, tea, red wine and all those deliciously delightful foods that taste so good but make our teeth look so bad!
It's not rocket science to attain & maintain a confident, Bright and White Smile – You just need to have the right people working on your behalf.


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redpajama_set_name: RedPajamaGithub


text:
Dallas RECAP 2/25/13:Season 2 Episode 6 "Blame Game"
BY Stormy Elizabeth on February 25, 2013 | Comments: one comment
Related : Dallas, Recap, Television
My favorite television show DALLAS returns tonight to TNT with a new episode called, "Blame Game." On tonight's show With Drew's help, Christopher makes a startling revelation that could change the fate of Ewing Energies. Did you watch last week's episode? We did and we recapped it here for you!
On last week's show Ryland continued his onslaught of Ann, exposing secrets from her past that threatened to destroy her. Meanwhile, John Ross' plotted to take over Ewing Energies solidifid; Christopher changed tactics with Pamela Barnes; and an enemy from the Ewings' past resurfaces.
On tonight's show John Ross continues to persuade Sue Ellen to help him take control of Ewing Energies. Christopher and Pamela Rebecca work with their lawyers to settle their divorce. With Drew's help, Christopher makes a startling revelation that could change the fate of Ewing Energies. And the whole family comes together when an outsider tries to undermine them all.
Tonight's DALLAS season 2 episode 6 is going to be exciting, and you won't want to miss. So be sure to tune in for our live coverage of Dallas — tonight at 9PM EST! While you wait for our recap, hit the comments and let us know how excited you are about the new season? Check out the sneak peek of tonight's episode below!
Sue Ellen comes to visit Ann on the day of her sentencing to reassure her but she's not comforted. She thinks the jury will give her the max, but is more focused on whether Emma will ever forgive her. SE tells her not give up.
At the courthouse, SE finds Elena and demands a progress report on the Henderson ranch drill. Christopher tries to interject and SE shuts him down. She's furious that she even has to ask for an update (understandably so) – she tells her to clear the salt dome or else. John Ross is on-hand and encourages his mom to stop asking and just take what she's owed.
The killer of faux Marta (Veronica Martinez) is receiving a chilly welcome at the Venezuelan embassy. He'll be picked up tomorrow and deported him, but for tonight will be treated like a criminal. He's plotting a "proper goodbye" for the Ewings before he leaves the country.
At their mediation, Pamela says she will swap the divorce for a big chunk of Christopher's stake in Ewing Energies. He counters and they agree on 10% of Ewing Energies, an annulment after the children are born and joint custody. She got a good chunk of his shares and says she'll see him at the next board meeting.
JR Jr tells his mom she can invoke the morals clause because of Drew's criminal behavior and arrest and she can get Elena's shares in Ewing Energies. SE is a little annoyed that he was using her to get Elena's shares, but JR Jr says he sees her as a partner with him in the energy company. He says he needs her there by his side to fight back against Bobby, Christopher and Elena. SE wants to know if he set Drew up and he says he didn't – he just made sure he got caught.
JR's nurse is showing him the apps on his iPad. He's annoying Bobby by IMing him from his device. He's sending Bobby funny dog videos to try to cheer his brother up. Bobby laughs but yells at him to leave him alone and get a hobby. JR sends him a winky face and Bobby has to laugh again.
Elena is discussing Drew's plea deal when Chris comes on and he leaves ASAP. He wants to know what happened and she tells him he was smuggling fake purses to buy their mom a car. Elena says she doesn't want her mom to know but Chris wants to know why she didn't tell him. She says Drew is her family and he hugs her and says she's his family now. Chris shares the good news that he got an annulment even though it cost him 10% of the company.
Bobby is testifying about his and Ann's relationship at the sentencing hearing. He tells how she was doing equine therapy for abused women and talks about what a caring and compassionate woman he knows. He tells them the facts of the case support her conviction, but hopes for a lenient sentence. Bobby talks sweet to her after the hearing ends and Harris tells them they're going to be talking through dirty plexiglass for the next 20 years.
Pamela gets a call from her daddy and tells him she got the Ewing Energies shares. She tells him she loves him and ends the call. She rubs her belly as she cries – looking lonely.
JR Jr comes in and asks her if she had a good day and she tells him about the shares she got in Ewing Energies. He tells her once she signs over the shares she can have the methane patent. She has a funny look that he questions and she tells him she has to keep the shares for her children. She says she can't be at war with Chris anymore for the sake of her children.
JR Jr tells her not to defy him. She tells him she won't need her shares because of her mom getting Elena's and promises to be his ally on the board. He tells her he will destroy her for betraying him and stalks out.
Bobby comes to see Emma at the stables. She demands to know what he wants and he says he came to check on her and to remind her that she has another family at Southfork if she ever needs anything. She says she won't be needing them. Bobby smiles. He said the little hair flip she did was just like her mom. He reminds her again that the Ewings are there for her and leaves her there thoughtful.
Chris finds Drew at the Henderson site and chews him out. He tells him he's the same old loser. Drew says he's not that same guy –but Chris wants to know why he did it. Drew says he wanted money to buy his dad's land back from Bobby. He says he wants to prove his dad didn't die in vain and insists he didn't know the goods were counterfeit. He says the taillight was fine when he took it and someone busted the light to set him up. Drew said it could have been the foreman he fired that changed the drill angle. Chris asks who would purposefully want to keep them from hitting the oil and Drew says "exactly."
At the office, Chris orders his assistant to pull all of Elena's files on the Henderson drill. Flipping through them, he finds the morals clause and curses. Chris calls Elena to try to stop Drew from signing the plea bargain – he tells her she'll lose all her assets and that John Ross set Drew up. She steps back in the room, but Drew has already signed it. Elena chews Drew out for costing her everything. She doesn't want to hear his John Ross excuse – she said he's the one who broke the law. She tells him to find his own ride home and leaves him there.
The killer leaves the Venezuelan embassy and they take off his cuffs and hand him a gun. Uh-oh.
Pamela signs the annulment settlement documents and tells her assistant she'll take them and a 4D ultrasound DVD of the babies to Christopher herself.
Emma comes to see Ann in jail. She asks why she decided to come today. Emma insists she's there to support her father. Ann tells her she understands her feelings. She tells her that when she was first married to Harris, she got highlights in her hair but then on her way home panicked, worried that he would be angry and she died it back before he could see it. Emma asks what happened and she said he knew and was furious at her anyway. She said it reinforced her belief that she was useless. Ann promises Emma that it will get easier.
Chris tells Bobby about the loophole in Elena's loan docs with SE and that she gets her shares of the energy company. SE comes in and Elena gets saucy with her about making it personal. SE tells Elena off and says she ditched John Ross when she found a shinier bauble in Christopher. Christopher tells JR Jr that he's a sociopath just like his father. Bobby says he warned JR what would happen if he tried any shenanigans. He heads to his room to confront him, but he's gone – bed made – stuff all gone.
Bobby tells SE he's got a cloud drive with evidence against JR and John Ross and he opens the file and watches in horror as it erases. He asks JR Jr how he deleted it and he tells him he did it himself when he opened the doggie video.
Pamela is outside the house overhearing their argument when she's taken captive by the killer's people. Vicente comes in and starts slapping John Ross around and tells him he isn't going to get away with breaking their deal.
Ann and Lou worry why the family is not there to support her at the sentencing. The Ewings are all being held at gunpoint by the Venezuelans. He tells Chris to go to the office and send everyone home and then bring him the plans for the methane patent. Vicente holds a gun to Pamela's head and tells Chris he's got an hour to get back or he'll kill his wife. Chris doesn't look impressed, but John Ross leaps to her defense. Vicente takes in the looks and realizes that it's Elena that Chris has his eyes on and trains the gun and threat on her instead.
At the hearing, Ann speaks on her own behalf. She talks about the abuse and the grief over having her child stolen from her. She tells the jury that she was distraught over Ryland stealing her daughter and finding out she's been alive all these years. She tells them she just broke on the inside and went after him. She begs them for a second chance.
At Southfork, Bobby watches the clock. John Ross paces until Vicente orders him to sit. Elena asks John Ross why he screwed her out of her shares of Ewing Energy. She tells him they could die then and he should tell her the truth while he can. He tells her she broke his heart.
One of Vicente's henchmen is with Christopher and tells him if there's any trouble, he'll text Vicente to kill them. Bobby tells SE that they're mixed up with these guys because of JR. SE says they won't come out of this unscathed. Bobby tells SE she can break the cycle by giving Elena her shares back.
Ryland takes the stand and attacks Ann. He says he had no choice but to take Emma away to protect her. He tells them that she has no remorse and that her last words to him in the hospital were that she hopes he dies. The judge prepares to hand the sentencing over to the jury.
Lou and Ann still worry about Bobby not being there. At the office, Chris opens the safe and hands over the methane extraction prototype.
John Ross corners Pamela and asks why she double dealt him. She tells him that her dad wanted a piece of Ewing Energies and she had to do it – says it was the first thing she's ever done that pleased her father.
Chris carries the prototype out of the office at gunpoint.
Pamela asks John Ross if she was just revenge sex and he tells her it was all he could afford and walks away.
Chris turns and throws the prototype and as the guy goes to catch it, Chris leaps on him and they fight. Chris gets the drop on him but he henchman has the phone ready to text Vicente the message "KILL HER". He asks Chris who he thinks has the faster trigger finger with his finger poised above send while Chris has his finger on the trigger of the gun!
At the hearing, Ann stands to get her sentence and the jury sentences her to probation! OMG! Judith stands up and screams for a mistrial and the judge tells her to sit down or be in contempt. The judge lets her and Ryland have it for their part in the tragedy. He is disgusted with the kidnap of her daughter and says if he had done it to him, he would have shot it too. He tells Harris the jury did right with their sentence and says he's not the victim, that she is.
Back at Southfork, the henchman hauls Chris in and tells Vicente he made a move. Vicente snatches up the prototype and tells him he's taking Elena with him. He says she can help with the technology and that he might like having her with him.
A heli is landing at Southfork and Drew sees it and sees Elena being hauled out. He heads to his bunk and starts unzipping a bag he's got stashed there. Meanwhile, the henchmen tussle with John Ross and Bobby. Chris runs out and punches Vicente and then shields Elena with his body. There's a gunshot – but it's Vicente who bleeds and crumples. The heli takes off and flies away.
John Ross, Bobby and the girls haul the henchmen out. Drew shakes Chris's hand – who's grateful for the save. Bobby tells SE they're all better together as a family. John Ross holds Pamela and kisses her and asks if she's okay.
At the office, John Ross introduces SE as the latest board member at Ewing Energies. Bobby is outraged. SE says she's just looking out for her and John Ross and that they're stronger together than apart. JR Jr tells Bobby to shake it off – that they have work to do. He walks off. Bobby says he doesn't go looking for a fight, but if someone brings it to him, he'll finish it…
Dallas RECAP 01/28/13: Season 2 Episode 1 "Battle Lines; Venomous Creatures"
Dallas RECAP 02/04/13: Season 2 Episode 3 "Sins of the Father"
Dallas RECAP 2/11/13: Season 2 Episode 4 "False Confessions"
Dallas RECAP 2/18/13: Season 2 Episode 5 "Trial and Error"
Dallas Recap: Season 1 Episode 6 'The Enemy of My Enemy' 7/11/12
Dallas Recap: Season 1 Episode 8 'No Good Deed' 7/25/2012
Dallas Recap: Season 1 Episode 4 "The Last Hurrah" 6/27/12
Dallas Recap: Season 1 Episode 5 'Truth Or Consequences' 7/4/12

redpajama_set_name: RedPajamaCommonCrawl


Thursday, March 28th marks the official 1 year anniversary for the opening of Urbanspace at 570 Lex! Join us in celebrating with our amazing vendors & tune into our social for exclusive announcements throughout the day!
Be a hero. This week, starting Monday March 18th Cappone's at Urbanspace 570 Lex will donate $1 for every hero purchased to the family of Detective Brian Simonsen of the 102th Precinct.
It's not a sub, grinder or a hoagie - it's a hero! Cappone's is here to bring an authentic salumeria experience to Urbanspace at 570 Lex.
Exciting news at Urbanspace at 570 Lex - Zai Lai, the Taiwanese restaurant is opening its second permanent location, opening today, Friday, October 12th and is giving away $2 meals to celebrate the opening!
Filling the hearts and bellies of empanada and latin food enthusiasts! Empanada Papa has joined the line up at Urbanspace at 570 Lex on the corner of East 51st Street with more than just empanadas and yuca fries!
Taïm means tasty in Hebrew, and thats exactly what Chef Einat delivers. Get to know the chef and owner Einat in this short clip and be sure to swing into our food hall at 570 Lexington to try her delicious creations.
Little Collins may have opened its doors on Lexington Avenue in 2013, but the evolution started way before Leon Unglik started pouring a fresh brew for New Yorkers. Take a listen to what a once corporate attorney, new to NY from Melbourne has found a calling in.
Some of you may know Bond ST Sushi for its legendary late-night hot spot that's been sitting on the cobblestone street for over two decades. As for our Urbanspace enthusiasts, you've likely tried GoFish SushiBox at 570 Lex.
Let's be real - it's 2018 and there are two things that are #VIP. The number of likes on your instagram posts, and the photos of Bobwhite's BuffaloFried Chicken Sandwich and creamy Mac-n-Cheese.
When Ted Kenny was over working for the man on Wall Street - he turned to one of the oldest beverages of civilization. Click play, then head over to Urbanspace at 570 Lex to meet the crew behind the brew!
On Wednesday, March 28th Urbanspace at 570 Lex opened its doors to a packed house of foodies in Midtown that were long awaiting the unveiling of all the resturants that have flocked to midtown with Urbanspace.
Check out the segment on NBC's New York Live where Lauren walks through Urbanspace's latest foodhall and takes a bite out of Trapizzino, Rockaway Clam Bar, GoFish Sushi Box, Bob White and finishes with a fresh brew from Top Hops.
Mega-popular Urbanspace food hall is adding a new location just six blocks north of its Vanderbilt space in Midtown East later this month.


The Chattanooga Track Club (CTC) is looking for a new Logo/Wordmark (mark) to help us celebrate the organization's fiftieth year in 2020. In order to engage with our community, the CTC is asking current members to submit their designs for consideration. The new mark may be used on the CTC website, social media sites, clothing, posters, souvenir memorabilia and gifts, or anywhere else the CTC chooses.
1. Submissions will be accepted NOW through Monday, April 15, 2019. The committee for the Fiftieth Anniversary Celebration will select finalists by Monday April 22, 2019. The CTC Board of Directors will vote on presented finalists and select a mark by Monday, April 29, 2019.
2. Submissions must be sent electronically to the CTC at: 50years@chattanoogatrackclub.org Submissions must include full name(s) of all the person(s) who designed the logo, email address(es), & telephone number(s).
3. Designs must be submitted as JPEG files. For quality reproduction purposes, the chosen mark may later be submitted in scalable vector graphics format (EPS).
· Professional: While an eye catching mark is desired, it must be appropriate for business use and legible.
· Theme: The mark should clearly communicate the fiftieth anniversary of the CTC. The mark should complement the current CTC logo when displayed together.
· COLOR: There are no restrictions and any colors may be used. However, the mark must look good in any color (must be CMYK), including black or white. The mark should be legible on both light and dark backgrounds. It is advisable that designs avoid the use of gradients and halftones.
· REPRODUCTION: The mark must be easy to use, handle, resize, and manipulate for all reproduction purposes. It should be visually appealing on both small (as small as 2cm x 2cm) and large scales.
Entrants affirm their submissions are their own original work, have not been copied from others or from previous designs, including their own, and do not violate the intellectual property rights of any other person or entity. Submissions become the sole property of the CTC and may be used for any CTC purposes, including, but not limited to, display on websites, clothing, gifts, posters, and other materials. The CTC shall have the right to adapt, edit, modify, or otherwise use the selected submission in part or in its entirety in whatever manner it deems appropriate. The CTC reserves the right to choose not to use the selected entry as described in these guidelines. The CTC reserves the right to use any other entry for promotional purposes in the future.


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Cover Feature • Featured
The Garment District's Jewel Box
Alex Harrell
Photo by Jill Lotenberg
Five boroughs. One feast.
By Alex Harrell
New York City's West 39th Street doesn't necessarily scream "luxury eclectic food hall destination." It's not what one pictures, with big eyes and big dreams, when thinking of the Big Apple.
It might be the opposite.
Nicknamed "Abattoir Row," it was Manhattan's slaughterhouse district in the 1850s, where cattle were delivered and destined for dinner tables. It doesn't evoke a particularly pleasant (not to mention aromatic) scene. Ironically, it later became known as "the Tenderloin:" what was arguably the dirtiest, most depraved district in all of New York's history.
"I think this neighborhood gets a bad rep," Doris Huang said, referencing the several methadone clinics in the area, as well as the "zombie McDonald's" on 34th Street and Eighth Avenue, known for drug deals and a deadly 2015 shooting. "There's all that baggage that this neighborhood comes with, unfortunately."
But Huang brightens. As the proud CEO, founder and owner of The Deco Food + Drink — a food hall, cocktail bar and event space at 231 West 39th Street — she's not phased by the reputation the Garment District has gained and lost over the years. She sees it as an opportunity.
"I want [customers] to come in and be surprised. You walk in and be like, 'Wait, where am I right now?' But in a very positive way," she explained. "Because if you walk into the Plaza Hotel, you expect something beautiful. If you walk in somewhere on 39th Street, you don't necessarily expect it to look like this. I want that to be a moment of delight and, 'Oh my gosh, how?'"
Not to disfavor 39th Street, of course. To recognize that this can exist in spite of its past. And now, it does.
TO NEW YORK, WITH LOVE
The Deco is Huang's love letter to New York. Unintimidated by the male- dominated culinary landscape, her vision is to elevate the traditional food hall concept into an experience that tells the story of NYC's history through food and design. But how does a Harvard undergrad with a Wharton MBA leave a senior position in global strategy at Godiva — with zero experience in hospitality and real estate management — write such a letter?
"All I knew was that it just felt like a need that nobody was meeting here," she said. "Because I experienced the need, I know it's real."
As Godiva is located blocks away on 34th Street and Ninth Avenue, Huang frequently felt puzzled by the lack of quality food and beverage options in one of the city's busiest work hubs.
"I think this is a food desert. I know that term is loaded and controversial, but in the sense that this is the geographic heart of NYC, yet starved for good options," Huang said. "It's crazy that New York is such a good food town, but in the neighborhood that's in the center of everything, you don't have access to any of that."
She's not wrong; over 500,000 travelers come and go through Penn Station daily, according to Amtrak's Fiscal Year 2017 Fact Sheet. Not to the mention the 232,000 people who are shuffling in and out of Manhattan every day — including nearly 5% of the borough's private-sector workforce — via New York City's Port Authority Terminal Bus, reported City Journal. That said, a driving focus for The Deco was to represent NYC to those visitors.
"It was the whole 'necessity is the mother of invention.' As much as I don't like to use trite phrases, it's true in this case," Huang said. "I saw this as a real opportunity, a service the neighborhood needs, and an opportunity in the Garment District. This neighborhood isn't going to stay kind of forgotten and neglected for long. Ten years from now, this neighborhood is going to look very different. I'm confident of it."
NOT YOUR TYPICAL FOOD HALL
"It was important to me to create a food hall that felt like more of hospitality experience," Huang recalled saying to her architects when they first sat down to design the space. "What I felt was lacking in many food halls I visited was a sense of place," she paused, "and personality," as though each echoed the overplayed concrete floors, exposed ceilings, industrial steel beams aesthetic found in the majority of the halls she toured.
Perhaps the concentric structural integrity of the space or the massive bones and beams of the building naturally lent themselves to give way to an Art Deco design. Perhaps the "quintessential New York" design — reminiscent of old boys' clubs and pointed noses — felt too anachronistic and heavy. Regardless, the point to paint The Deco as "not your average food hall" was through devilish details, like geometric symmetry and modern marble motifs and tambour paneling with brass trim on the backside of banquettes.
"The fact that we have a bar, and it's the first thing you see when you walk in, was also a very deliberate design choice," Huang said, again tying the decision and business model choice into one tangible result.
Photo by Max Lau
Thus, the ideal experience at The Deco: you walk by en route to work and pop in for a coffee. While waiting at a high-top table, you make a mental note of the Dole Whip soft-serve machine and come back later for a sweet lunchtime snack. And then again a few days later, but this time for the French rotisserie chicken. And then again that Tuesday with your coworkers, for the happy hour cocktails toting prohibition-era names and competitive price points. Suddenly it's three months later, and the barista at one Mademoiselle by Maman station knows your coffee and croissant order.
"I think at a lot of food halls here, you start to see the same names crop up over and over again. Look, it's part of the business model. It's about fast-casual, which is on the rise with consumers. So I get that, but I didn't want you to walk in here and see the same vendors that you see at every other food hall," Huang said of her culinary curation. "By the same token, if you're going to survive the Midtown lunch crush, you have to be a certain level of sort of experience and sophistication."
CARBON COPY
"I will say that, right now, my mindset is not to do a carbon copy of this anywhere else," Huang said. "Whether it's in New York or other cities, there are some of my colleagues in the food hall world for whom that is their business model, and I respect that. But to me, this place is unique. We put a lot of thought into this address, this neighborhood, this particular set of vendors. It's a very singular project in that sense. We didn't create this project to be something that can be franchised out or replicated easily."
It would almost be against Huang's ethos and The Deco's mission statement to copy the food hall and paste it anywhere else. The whole philosophy, Huang said, is that it isn't meant to reiterate. The leg work — three years worth, mind you — is what makes The Deco stand out amongst the dozens of food halls in New York City.
"This model could still work somewhere else," Huang said. "But from an aesthetic standpoint, a vendor curation standpoint, I would want to understand the local city before I did this again."
Granted, if Huang were to do this again, she's undoubtedly got an arsenal of lessons learned to guide her way.
"I just believe so deeply, and again it sounds trite, but I believe so deeply in this opportunity, this neighborhood and this need and this demand," she said. "I could be wrong, 100%. I could've made the wrong bet about that, and sure, that's possible. I don't think I have any illusions about that being a certainty. It's not a certainty by any means. But I believe in the opportunity."
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