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The CMO Show:
David Ohana on creative marketing for social impact
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David Ohana on creative marketing...
David Ohana, Chief of Brand Building at UNICEF, talks to host Mark Jones about reaching billions and raising millions through creative marketing for social impact.
Once upon a time big name brands and social impact organisations were disparate entities with markedly different goals and values.
Today, big ticket issues like climate change and plastic waste have pushed everyone across all sectors to step up and take action, resulting in some powerful cross-sector collaborations in the interests of the greater good.
So, how exactly can we all work together to make a difference?
David Ohana is the Chief of Brand Building at UNICEF and has more than 15 years' experience working in advertising. He's witnessed first-hand the power of brands wield to reach billions and raise millions.
"The most powerful use of creativity, big ideas, resources and partnerships is when you apply them to solving challenges," David says.
David leverages the power of the private sector and creative community to help solve some of the world's greatest challenges, and is fiercely passionate about developing shared value partnerships for the common good.
"Some of the most powerful ideas that have not just raised a tonne of money or changed attitudes, but actually helped solve problems have been collaborations when the creative community, brands and the private sector jump on board to help UNICEF and the UN work on some of the biggest challenges the world faces," David says.
"It's about us learning to embrace each other, staying in our lanes, figuring out what we can add to the equation and doing just that."
If you want to do something good in the world, David suggests discovering your passion and incorporating it into your daily life.
"It used to be you'd have to quit your job and go and work in a charity, jungle or a desert somewhere to feel like you were achieving something and making a difference. We've come so far away from that, where I would say, do the work you're good at and that you're passionate about, and then find a way to use that to help create positive social impact," he says.
Check out this episode of The CMO Show to find out how marketers can harness creativity and collaborate across sectors in the interests of social impact.
Beyoncé – 'I Was Here' for World Humanitarian Day
Beyoncé – Beygood4Burundi
UNICEF's World Children's Day
Jessica Ruhfus on collaborative marketing
Yves Calmette on cause marketing for global impact
Teresa Sperti on marketing a poverty-free future
The CMO Show production team
Producer – Charlotte Goodwin & Natalie Cupac
Audio Engineers – Daniel Marr & Tom Henderson
Got an idea for an upcoming episode or want to be a guest on The CMO Show? We'd love to hear from you: cmoshow@filteredmedia.com.au.
Host: Mark Jones
Guest: David Ohana
Mark Jones:	To create lasting impact, marketing efforts must be purpose-led and balance the need for short-term conversions with longer-term metrics like brand affinity, advocacy, and loyalty. But what are you doing to build the brand of your organisation over the long-term? How are you demonstrating the positive impact your organisation has on its customers, employees, and society? In short, what's your story?
Mark Jones:	Hello friends. Mark Jones here. Welcome back to another episode of The CMO Show. Our guest today is David Ohana, a local guy who's now the chief of brand building at UNICEF, also known as the United Nations Children's Fund, and he's based in the Big Apple of course, New York.
Mark Jones:	He's been there for 10 years and he's got a really great story on how he got there, but more on that in just a tick. He talks to us in this episode about how NFPs, charities and organisations operating in the social enterprise can remain relevant in a time where corporations are just starting to develop their own brand purpose, and working towards helping solve things like the plastic crisis, climate change, gender equality and all these important issues.
Mark Jones:	We chat about the role of celebrity ambassadors and influencers when it comes to promoting these big issues and leveraging creativity in your cause so that people can be aligned with your goal. I really enjoyed it, it's a really engaging conversation. It gets you into different parts of the organisation and how organisations like this can create positive change.
Mark Jones:	So, with all that said, let's get right into it.
Mark Jones:	My very special guest today is David Ohana. He's the Chief of Brand Building at UNICEF, and you're an Australian guy?
David Ohana:	That's correct and thanks so much for having me here. I grew up in Lane Cove just down the road.
Mark Jones:	Snap. So did I. So, we're like two old Lane Cove boys and …
David Ohana:	Come good or not depending on how this interview goes.
Mark Jones:	We shall see. Tell us your story just as we get into it because it's an interesting one. How did you end up at the UN, at UNICEF in New York from a nice Sydney suburb.
David Ohana:	So, I grew up on the North Shore, went to school, high school at SCEGGS Redlands in Cremorne. I think in year nine at high school we had to pick a profession and spend a year doing an assignment on it, getting to understand it and learn it.
David Ohana:	You know, and at school you've got distractions, lots of stuff going on. On the day we had to announce what we're going to do, I hadn't quite spent much time thinking about what it was. They'd very kindly given us this kind of cheat sheet of all of these professions in alphabetical order. And as the teacher was coming around the class, I remember looking at the sheet and the first one was accounting. And I was like, "No way." Like, I'm still bad with numbers. The second one was advertising. I thought, "Well, that sounds cool. I'll give that a go." Fast forward, a couple of years, I'm at Charles Sturt University in Bathurst majoring in advertising.
David Ohana:	For our final year assignment, we had to pick a client and spend the year doing an advertising campaign for them. And for whatever reason, I had narrowed it down to either Nike or the United nations. Now, one evening, almost on a whim, I called up UN headquarters in New York, managed to talk my way through to someone in the communications team. And to my surprise, a lovely woman came on the other end of the line and I cleared my throat and said, "Hi, I'm David calling from Australia and I would like to offer my services pro bono to the United nations." She didn't hang up on me at first, which was the first surprise. The second, she sort of sounded a bit cranky and was like, "Well, you're a bit late, aren't you? You are calling about the World AIDS Day campaign." Which I said …
Mark Jones:	Obviously.
David Ohana:	"Obviously." Yes. And as luck would have it, the UN had just put out a tender to advertising agencies to manage their world AIDS day campaign for that year. They put us in touch with the office in Sydney, sent us a stack of paperwork, which of course I had no idea how to fill out. We were just some university students, like company financials for the last five years, etc. So we just did what we-
Mark Jones:	So you were responding to an RFP?
David Ohana:	Basically, but we just did what we thought we knew how to do at the time, which is to actually just go ahead and do the campaign. We came up with a marketing strategy. We shot a TV commercial a few days later in a nightclub fundraising idea. And then the big day came, we marched into UN office in Sydney. They were a bit confused at first. Firstly, we were not an advertising agency, we had not actually filled out all the paperwork or done a proposal, but what we had done is presented them with a finished campaign. What happened next, we were probably the most surprised. We won the pitch, putting out a number of actual real agencies. The work that was done by a couple of students in regional New South Wales was now being played right around the world on CNN, on BBC, stadiums and cinemas. And I think that was my very first aha moment and definitely the beginning of my relationship with the organisation.
David Ohana:	A couple of months later, another entirely unexpected thing happened, which I was at home, the phone rang and this time it was the United Nations contacting me. A job had come up in East Timor, which as you would remember, after their vote for independence there, the country was raised.
Mark Jones:	Yeah, absolutely.
David Ohana:	They needed someone urgently to go and fill that job in the communications team. Someone at the UN, in fact, one Carlos Bran, who was the head of the office said, "Well, what about that guy in … the kid in Sydney that just had the world AIDS Day thing? Let's send him." I think it was because I was close and cheap.
Mark Jones:	Well, free I think based on the …
David Ohana:	Exactly. So, without really a day of real life actual work experience, I find myself as an international communication's consultant working in Dili East Timor. Honestly, the next couple of weeks were really kind of truly, I guess forward to the path that I'm on now, which is I got to see this organisation I had gone in, and was literally, for all intents and purposes, running the country, the most incredible folks I'd ever had the experience of meeting and working with in Dili. My boss was this incredibly inspirational guy called Sergio Vieira de Mello, a Brazilian diplomat. So, my eyes were opened, my mind was blown.
David Ohana:	I remember, when I was in East Timor, I actually got a call from Saatchi and Saatchi, the advertising agency that I'd always wanted to work for, that I'd been offered a trainingship there. And so, normally that would've been my dream call, but I remember in that exact moment I'd realised that my purpose and my priorities had started to shift.
Mark Jones:	In what sense?
David Ohana:	It was an experience that happened around that time that I think forged everything I've done ever since, which is I was working in each Timor on a project to move a bunch of families away from an area where there were still some militia and dengue favour, often working late nights under difficult circumstances with very few resources. I finished my contract with UN on a Tuesday and literally started at Saatchi and Saatchi on a Wednesday. And on that Wednesday morning, I remember sitting in this really plush boardroom, having quite a lengthy conversation about whether a particular automotive company's logo should come into frame a few seconds earlier or later in the spot.
David Ohana:	And no disrespect to that company or Saatchi's or advertising. In fact, almost the opposite, I just remember the 20-year-old version of myself sitting there thinking if we just had 5% of the creativity, the resources, the partnerships that we have in this boardroom today, if I had access to that, in Dili yesterday, we could have potentially solved a tonne of challenges and maybe even saved some lives. I think that experience really set the course of everything I've done in my career ever since.
Mark Jones:	So, it was hard to reconcile the really quite radical experience you'd had working in Timor and the agency world. That's one view of it as well, right?
David Ohana:	Yeah. It really distilled in me the idea that the most powerful use of creativity, big ideas, resources and partnerships is when you apply them to solving challenges.
David Ohana:	Every time I brought in a UN brief or a UNICEF brief, the whole agency wanted to work on it and it just comes down to one's purpose. I also saw later on in my life since I've now been at the UN, I've seen some of the most powerful ideas that have actually not just raised a tonne of money or changed attitudes, but actually helped solve problems have actually been collaborations when the creative community and brands and the private sector jump on board to help UNICEF and the UN work on some of the biggest challenges that the world faces. So, I think it's such a powerful mix of the two worlds. I think ad land needs … this is the sort of the heart and soul and purpose that is incredibly powerful, and at the UN we certainly need some big ideas.
David Ohana:	I saw this really curious thing when I jumped ship about 10 years ago to the UN, which is in advertising, we could take any product as dull and banal as a bar of soap, and then using creativity and marketing spend and strategy amplified up into something truly amazing and life changing, right?
Mark Jones:	Right. A higher value order of some kind.
David Ohana:	It just instilled in me that the same methodologies, tools that we're using in ad land and marketers use to sell products, if we could apply a lot of that thinking and those insights, we could really, really move the needle on challenges, which the world really does need to be focused on right now.
Mark Jones:	It begs all sorts of questions. One of the things that jumps to mind for me is this, I call it the joy of simplicity. In the UN and at UNICEF, you're dealing with scale and complexity and emotional trauma and all sorts of things. In some sense, you're trying to, not reduce it, but to understand what's the common theme or what's the core of the story and how can we get people into something very complex. The contrast was a bar of soap and making that, if you like, a much, much grander. So I can see the tension there. I guess I'm thinking about your story.
Mark Jones:	How have you sorted your way through all of this?
David Ohana:	I think the story of my career so far, and you know, I'm still at the beginning of my journey, is a mixture of what you just described and also just good old fashioned persistence. The part of the story that I didn't mention between the kid from Lane Cove and now what I'm doing in the UN is, to finally get at my dream job working at the UN, I applied 28 straight times over a period of 10 years. In fact, I decided if it got to 30 applications or 10 years and I hadn't heard back from them, I would give up on my UN career and stay in the world that I was very comfortable in.
David Ohana:	I knew about 10 years ago that my purpose, at least as it is now, is to work on bringing together the very best of the creative community and the clearest, simplest, most impactful briefs that the UN and UNICEF have and bringing them together to try help solving these problems. I feel very, very strongly about that.
Mark Jones:	The interesting thing, I guess to sort of stay in the marketing community kind of conversation around this at the moment, of course, is brand purpose. It seems like we've come so far into this brand purpose space where it's almost like if it doesn't have a purpose, why do it at all? I wonder whether that's … is that true? I think your probably uniquely in a position to be able to shed some light on this because I think we're getting a little bit confused about the ultimate purpose of marketing. What's your perspective on that?
David Ohana:	Sure. To answer that, I think I'm going to go back first to where I think things were, particularly when I left Australia to where I believe they are now and where I hope they're going to go. 15, 20 years ago when I was on the ad land side of the fence, there was certainly a lot of kind of scepticism and almost some mistrust between the two worlds. Back then, the union between creativity and cause was often pretty damn awkward. It was kind of like a bad school dance where you'd have cause guys on one side of the room and the corporates on the other, like sweaty palms, particularly the cause guys that are using that kind of weird natural deodorant stuff. Neither side really knew or understood how to speak to one another.
Mark Jones:	Yes.
David Ohana:	I think the mistrust came by, you'd have examples, sort of some fairly famous ones of like a brand that would donate $1 million to a charity and then spend $10 million PRing about the fact that they donated $1 million to the charity. In the organogram, I remember there was this wave of time of people hiring corporate social responsibility like a person and bolting them into the organogram because they sort of felt that they had to.
Mark Jones:	By that you mean like org chart, right?
David Ohana:	Yeah, organisation chat. Absolutely. In ad land, there was unfortunately lots of examples of an agency coming up with a truly powerful public service announcement and then running it once at 3:00 AM so they could enter it into an award show, and my favourite was when it was in the effectiveness categories. And so I think there was enough of these things going on that there was a bit of mistrust between the two worlds. I think fast forward to today, we're not there yet, but I think it's come so far in the sense that almost to the point where I believe a lot of my colleagues in the cause space, myself included are starting to feel a bit of FOMO when it comes to brands.
David Ohana:	All of a sudden, we're having shoe companies and sunglass manufacturers and others who are showing case studies where they're doing it, almost as well, or better in terms of some social impact than a lot of NGOs and governments. In 2019, three amazing young women, Emma Gonzalez on gun control, Greta Thunberg on climate change, Malala on education, all women under 20 are schooling us every single day in our whole sector on how to engage and how to ignite public imagination and how to be powerful in that manner. There's a bunch of folks that are doing our job, governments and not for profits really well. So, it's about us learning to embrace each other, staying in our lanes, figuring out what we can add to the equation and doing just that.
David Ohana:	But I feel like there's a lot more folks like me who are bridging the gap between those two worlds. I think it's come at a time where, no longer, just doing good if you're a brand, just gets you through the pearly gates a bit quicker. It's a nice to have.
David Ohana:	Actually, it's not only good for business, it's almost critical for business. All the research about the next wave of consumers, millennials. So, not just that two-thirds of them will prioritise a job where the brand has a very strong social impact strategy, which is, if I'm a brand and an employer, that's something I've really got to look at.
David Ohana:	But they also have spending capacity of $2.5 trillion, 95% of them will switch to a good cause. There's so much data showing that this is actually brands that aren't embracing this will not only find themselves on the wrong side of history, but they're gonna run out of customers. I'm not saying brand should give up what they're doing and they're still shareholder and all of the parts that they need that they need to achieve, but there's no reason they can't do that in a socially sustainable conscious way. Mark Jones:	Going back to your FOMO comment …
David Ohana:	Yes.
Mark Jones:	… is interesting to me because I see this through the lens of story and ostensibly what you're saying is that commercial for profit organisations have become better at telling the story of a cause or a purpose or an impact than the organization's actually doing it.
David Ohana:	Correct.
Mark Jones:	Right? And that seems to me, well, actually, not entirely surprising if you think that most of your time and effort should be actually doing good. So, are you saying then that the opportunity now is for NGOs to really focus on learning from the corporates who are getting this right?
David Ohana:	Listen we both have a tonne to learn from each other. I'm not suggesting, I think we still have very strong lanes to stay in. UNICEF is very good at delivering results for kids around the world and we've been doing that for many, many years. I think we definitely have more to learn in terms of telling the story of what we're doing and just as importantly the why of what we're doing, which people tend to buy-in even more so. So, we definitely have that lesson to learn and we're doing it, I think we're starting to do it better. UNICEF is doing it better than a lot of organisations in our sector because we have to be, we're extra budgetary.
David Ohana:	We need to be able to tell the story of what we're doing well. I also think, in terms of ability to effect change, last year in the States in terms of revenue, private sector and brands was $20 trillion, government was $3 trillion roughly and not for profit space was $1 trillion. So, just in terms of access to resources, private sector and brands have such an ability that if they stop pointing even some of their resources that they were just spending on making ads on working with us to help solve some of these challenges, we'll be able to do so better, faster, more effectively. It's not just treating big corporations as ATMs, it's looking throughout their supply chain, their business practises, their know-how, their IP and working with them collaboratively.
David Ohana:	Brand and brand building used to be a bit of a dirty word in my space. In fact, I think for a while myself and my team were the only folks that actually had brand in our titles.
Mark Jones:	So you actually own this concept of brand at a fundamental level.
David Ohana:	Yeah, UNICEF, for well before I joined, was doing amazing work in the goodwill ambassador space. We're one of the first organisations to embrace the use of influencers to help tell our story with us and have invested probably more in the brand building side just because we have to. Because there was this sort of a sense that that brand building and marketing was kind of the thing of charlatans and I had a former head of UNICEF, an amazing human being, but just didn't even like the word brand.
David Ohana:	And that's been actually the feeling quite across the UN. And then, there has been, and I've been very fortunate to be involved in some of these. And others, I'm a massive cheerleader from the sidelines. There's been a couple of major, massive collaborations with the creative community at agencies that have really led to a bit of a renaissance of kind of an understanding that if we don't do that part of our job as well as we're providing clean water, health education to kids around the world, then we're not going to get the funding.
David Ohana:	If we don't get the funding, it's not us in New York that suffers, it's going to be the children we're there to work with and for.
Mark Jones:	It's the kids, yeah.
David Ohana:	So there is an understanding that if we don't do that, we're not going to be as relevant. If we're not as relevant, the organisation and our work suffers. I think that's where we are today. I think a lot of UN entities and not for profits are starting to invest a bit more time, energy and effort into marketing and brand building. I'm not for a second suggesting that money should be diverted from important programme work and it's not, but we're just learning to do more smarter and we're also relying on the support of private sector that does have a bit of extra resource to help work with us on this.
Mark Jones:	I want to connect three kind of circles of conversations. One is brand. PS, by the way, when will brand purpose just become brand, it's just what brands do, right? We're kind of getting towards that.
David Ohana:	Yeah.
Mark Jones:	Then we've got this concept broadly speaking of marketing and communications, the whole discipline. And then advertising as a discipline in itself. In your career, you've kind of landed on the side of brand. Are those, the two buckets that I speak about, dealt with separately within UNICEF or are they sort of within your purview as well?
David Ohana:	More and more it's all being brought together. The way UNICEF is currently set up, there's a digital team, a brand team, a public advocacy team, strategic internal comms. So, it's kind of a set up, like most of the traditional comm shop. But I would say, more and more of these worlds are coming together. So when you say, brand purpose is just brand, at the heart of everything we're doing, are the brand values. We've seen time and time again, organisations that have strayed too far to the left or right of their brand values have suffered greatly.
David Ohana:	Mark Jones:	What do you believe in as it relates to a brand? What's the value of a brand?
David Ohana:	Sure. Again, I think that the answer to that would differ slightly depending on the sector. We're not delivering to a bottom line for shareholders at UNICEF. But I think that the very heart of a brand, it's working out what the purpose is. So why people are turning up to work in the morning, what you're actually working towards. I think if that is a super inspiring purpose, you're going to attract naturally the best and brightest from around the world and you're going to become a magnet. I think the strongest brands are the ones that good just gravitate towards naturally, both staff, customers, partners, etc. I think the best brands are ones that have a very clearly articulated brand purpose, a reason for being. And I think now, in 2019, the added part of that is the best brands on earth and the ones that are going to stand the test of time and be very profitable as well, are the ones that are showing to have a positive impact on society.
Mark Jones:	On the world, yeah. Do you have any idea what the UNICEF brand is worth?
David Ohana:	Do you know what, we have a team in Geneva that's our market research team who have been amazing. All of the work that we've been doing on brand has been based on actual consumer insights and our global barometers. There is a piece of work that was done, because obviously UNICEF is one of the world's most known and loved brands. Awareness is close to 95% of prompted awareness around the world, which is incredible. Popular public opinion is around 68%. But we did have this rather curious anomaly, which is where a lot of my work is grounded in, is that there was a relatively low association with UNICEF and children, which is kind of surprising. It was about 49%-
Mark Jones:	Given that's your origin.
David Ohana:	Exactly.
Mark Jones:	Children and women, right?
David Ohana:	Right. But I guess you could look at many reasons for that. We've sort of became so famous. Early on, we were known as an acronym, so we kind of lost the word children out of UNICEF.
Mark Jones:	Got it.
David Ohana:	We did a global barometer where we do those every year in lots of markets around the world and we get the most curious feedback. There was a small percentage of folks that have seen the UNICEF logo on so many football jerseys that they thought we were a football team. All the way from UNICEF being a human rights organisation, to an environmental organisation, to just a bunch of folks who we pretty sure are doing something good somewhere on earth, but we're just not sure what that is. That's a massive missed opportunity for UNICEF because we want, whenever there is a crisis affecting kids around the world, which sadly are at a larger scale and happening more frequently than almost ever before,
David Ohana:	We want anyone in the public who wants to help, whether that's their time, their voice, their money that where they want us to be able to contact us. So, we've been driving that association home with UNICEF. We've just rebranded globally the organisation to UNICEF for every child where one of the days that myself and my team are working on a world children's day. So really just driving home that association.
Mark Jones:	that was where I was going to go with this was what principles do you use to steward the brand? I imagine those in the UN, the powers that be, would have a lot of opinions and views on that. So, making sure that you're aligned would have to be a key thing. So, how do you navigate that?
David Ohana:	So, it is just being a little bit more deliberate and more consistent around the message that we're getting across to the public and it is dialling up a bit more the expertise of our frontline workers, which hadn't been done so much before. Doing a global rebranding of any organisation is tricky. Doing one of a UN entity even more so because we have so many different stakeholders in our brand. And then, we have, the mustard, the United Nations brand, which itself they're actually looking at at the moment in terms of some more stewardship of that because that's been sort of tracking along by itself without essentially a full time brand team working on the stewardship of the global brands. So that's more and more resources are coming in behind that as well.
David Ohana:	But as far as I'm concerned, UNICEF does an extraordinary job, but to continue to be able to do an extraordinary job, we need the resources and funding. And to be able to do that, we need to tell the story. We have some incredible assets on the table with UNICEF. We have our goodwill ambassador team. We have over I think 300 national, regional and global goodwill ambassadors for UNICEF. I think globally there's 32 ambassadors for the organisation.
David Ohana:	Our goodwill ambassadors have a combined social media reach of, I think a near 2 billion people. So, it's not that difficult for us to get large reach now. Just sending out an okay campaign to millions of people doesn't make it a better campaign. We have an incredible goodwill ambassadors who give us so much of their time and voice. We have amazing brand partners, hundreds of major global brands that support UNICEF. We have great media partners and we have one of the most compelling mandates on the planet, which is the future of children and childhoods and protecting their rights. So, with all of that on the table, the final piece of the puzzle is that singular, amazing, simple, big idea that acts as a magnet to pull those pieces together to make really transformative change for the organisation.
David Ohana:	And so, that's the bit where marketing and advertising and brand, and even if we're squashing them together in the same thing, that's the part of the puzzle, which the few times that they have come together at the right moment for the right reason, we can truly show impact for children above and beyond just social media reach.
Mark Jones:	That's the elusive in sort of the highest if you like, elevation in marketing is creativity. It's the combination of insights and data with this kind of, I don't know, standing in the shower and it hits you, right? That's a creative sort of dream about that thing where it all sort of gels.
David Ohana:	Sure.
Mark Jones:	Does it rest on you or a team? How do you bring that together?
David Ohana:	We have amazing communications team at UNICEF both in New York, but right around the world. And I think the simplest way of answering that is it all starts with a really clear, well-thought through brief. So really understanding who we're trying to reach, what we're trying to make them think, feel and do. All the obvious stuff. So we start with that brief and then bring around that the best and brightest, the folks in the creative community that you believe are doing some of those interesting work in that space. Bring on at least one major global influencer and give them, not just … they're not just an amplifier of the campaign, but really give them some ownership of the campaign and then throw in there, I guess the US … something unique to the UN which is often like a money can't buy asset of the UN, and that could be access to a place or a person. So we do what the UN does do well, which has convened those things together.
David Ohana:	And out of that combination we've seen some big successes both from public engagement and also impact. And I could give you an example of one of those if you like.
Mark Jones:	Yeah, that'd be good.
David Ohana:	So in 2012, I'd been in the UN for a couple of years and UN has a number of international United nations days. Sadly, most of them go by fairly unnoticed. In fact, I'll do my research after and find out what … I'm sure today it could be an international UN day. My task at the time was to make one of these international days famous. It was August 19, and it was World Humanitarian Day. Now, these day, I was really honoured to have been given that task because this day had a strong personal significance for me. It marked the anniversary of a pretty tragic and awful day in 2003, August 19, when UN headquarters in Baghdad was destroyed by suicide bomber and 22 UN staff lost their life, including the gentleman I mentioned earlier in this discussion, Sergio Vieira de Mello, who the head of the mission in East Timor.
Mark Jones:	Timor, yeah.
David Ohana:	Sergio and Kofi Annan, amazing human beings at that time were definitely a major inspiration for me joining the UN in the first place. So, it was the day that marked, I guess the anniversary …
Mark Jones:	Tragedy.
David Ohana:	… of that tragedy. And you always want to turn tragedy into something positive. It also was a day where we wanted to shine an extra bright spotlight on humanitarian work and need right around the world.
David Ohana:	How do you make a day famous? Well, firstly, you need to get it known, you need to put a pin on the calendar, so you establish it so that in future years it becomes the day where media and partners rally behind it and you can really break through the noise barrier and run day on an issue.
David Ohana:	So, we went back to that model I just shared, which is we looked at who was doing some amazing work in that space in terms of just some really smart big ideas. So, we pulled and Droga5, the advertising agency. In terms of influencer, we, at the time and still, one of the most powerful and influential voices on the planet music artist is Beyonce. And she very, very kindly and generously with her team agreed to work with us on the project. And then, the final, into the mix, that money can't buy you an asset, in this case was a room, which is the really iconic UN General Assembly Hall. We set about a task on firstly producing a piece of iconic content, and then utilising a fairly innovative distribution approach.
David Ohana:	We came up the idea of shooting a live music video in the UN General Assembly Hall with Beyonce. It was an incredibly moving event and moment in that the audience was made up of, not just representatives from around the world, but families of aid workers who had either been killed or kidnapped in the line of duty, including Sergio's family. Sergio's son was there.
David Ohana:	So we had this beautiful piece of content. And then, working with some technology partners, we piloted Thunderclap, which was, at the time, a new kind of social media tool for capturing everyone's intent to support a campaign, but for blasting it out in the internet at essentially the exact same moment to try to sort of melt the internet and become instant global trending. We had some of the biggest influences on social media around the world and traditional media around the world jump in. We had unlikely bedfellows and lots of competing brands who don't normally support the same campaigns all jumped in and supported together, like Nike and Adidas and a number of other incredible brand partners. And on the day itself, on August 19, the very simple message of do something good somewhere for someone else was shot across the internet, reached about 1.4 billion people on the day.
David Ohana:	The music video has been seen over a hundred million times and it was just a really lovely way of starting to establish this day, get it on the map, and for me personally, just do something that I felt was just a humble and a small tribute to human beings that are dedicating their life to do some pretty extraordinary things.
Mark Jones:	That's an amazing story.
David Ohana:	We did that campaign and we launched it. If I'm really honest, a couple of days after that, everyone was so glad that we did it and it certainly ushered in a whole bunch of new opportunity and partnerships for the organisation and people who wanted to collaborate with us. The thing that we always struggle with is it was really hard to measure that campaign against actual impact, results. So, could you say that a child was able to get access to a warm meal or go to school or the next day as a result? That's always hard to measure when you're just doing something with big social media reach.
Mark Jones:	Well, your message also was just to do something good. You weren't specific.
David Ohana:	Correct. And it led to some remarkable, lovely stories. All of these anecdotal things started pouring in from around the world, like a woman in I think Chicago who just turned around and said she was going to buy the groceries for everyone in the queue behind her because heck, today's World Humanitarian Day. She saw the video and she figures it's about time she does something nice for someone else. You get those sorts of lovely stories, but we really decided with Beyonce's team and our partners that the next time we kind of collaborated, we really wanted to do … The next project we really wanted to measure impact above and beyond just massive social reach. And that opportunity presented itself in 2017.
David Ohana:	The story goes, Beyonce was at home and was watching a television and a segment came up about a small country in East Africa called Burundi. Now, the situation in Burundi is less than half the population has access to clean, safe water, which is just …
Mark Jones:	Mind blowing.
David Ohana:	… mind blowing in 2019, that this is still a case. What that actually leads to and means is that particularly women and girls are spending an unbelievable amount of time just walking …
Mark Jones:	To get water.
David Ohana:	… hours every day just to access this water. And often the water, even that they access is still not clean and is still making them, children, the communities sick. It's just a very difficult story. So they were interviewing a pregnant woman at the time. Beyonce who was talking about the fact that, she was, not only this was having an impact on her, but on her unborn child. It just had everything. It touched something in Beyonce's heart and reached out to a team and said, what can she do to help? It started as a project where it was working to build I think around thirty Wells on the Eastern side of the country.
David Ohana:	What grew out of that was the idea and the notion of actually what would it take to help solve the water crisis in that country. That's a project we've been working on ever since.
Mark Jones:	And so, how did you tell that story? Did it come out in the creative for that year's World Humanitarian Day?
David Ohana:	Well, it's interesting. It's funny how, where some things, project start, and where they land or where they not end, because I don't think this is the end of the story. I think this is the, hopefully a new beginning of a story, but what we hope in future years is that something that started as a massive big glitzy music video production in the UN General Assembly Hall, will end up on the other side of the world in a country in East Africa providing clean, safe water to literally millions of people, and for all intents and purposes, help change the course of history in that country. The answer to the question of what will it take to solve the water crisis, at least for the most vulnerable populations there, is about 1,300 wells and boreholes.
David Ohana:	A well and a borehole costs about our $4,600 to dig and then there's all of the associated costs around building the sustainability elements and bringing the communities around that. It's an achievable amount. We're hoping that we can, in the next couple of years, bridge the funding gap for that project, complete the project. And then, the aspiration is to see where we can take it from there. So already looking at that, some of the neighbouring countries. Again, it's just incredible that just a spark of inspiration and a single human being's idea of wanting to do something to help. And then if you bring the right partners together, and as you say, if you tell the story well, and we're still in the process of telling the story, just what incredible, impactful outcomes can be achieved.
Mark Jones:	What would your advice be then to those listening? To tie together a few interesting threads of your story is this pursuit of your personal passion, finding the best home for that, brand stewardship. We've talked about creativity and we've talked about doing really good things in the world. It kind of sounds like, I think for a lot of people, the Nirvana of one's life's work, right? So, what does it take to pursue that thing that's in your heart as it were within this context of marketing and brand and story? And what does it take at a personal level to get to where you've gotten, and perhaps your dreams for the future.
David Ohana:	I would just say my first message would be, we need you. We need this community to rally behind and help us and help all of our partners do the jobs that we know how to do, but the story told better and resources and support to do just that. I would say it's come full circle. You've heard it millions of times, but you don't need to quit your job. It used to be you'd have to sort of quit your job and go and work in a charity in a jungle or a desert somewhere to feel like you were achieving something and making a difference in your life. We've come so far away from that where I would say, do the work that you're good at and that you're passionate about, and then find a way to use that to help create positive social impact.
David Ohana:	I think particularly now it's about staying on top of the issues. To do that well in this environment, you need to consume content on both sides of the story, even if you disagree with it. When I wake up in New York, I'll often watch a bit of BBC, watch a bit of CNN, turnover, watch a bit of Fox, get some local radio and really try to get what both sides of an argument are talking about. Because I think at this point in time, somewhere in the middle there's some truth I think everyone's pulling in different directions. Finally, I would say, my simplest piece of advice is, if you have an idea that could help someone else, don't just leave it in your head, pick up the phone, put up your hand, show up. I often think if I hadn't made that call to the United Nations, there's no chance that I would've had the opportunities that I've had at the UN. I've had the fortune with my job of going to so many countries around the world witnessing I think the best and worst of humanity.
Mark Jones:	Richard Doetsch, in the Thieves of Heaven, the book, Thieves of Heaven, he talks about we all need something to believe in, and about how belief in something gives us hope that there's something better to strive for. Just in closing, you've mentioned you've seen the best and worst of humanity. Are you hopeful? What gives you hope for making a difference?
David Ohana:	I was trying to look at my passport the other day in terms of the visa stamps, in terms of the countries that I've been to because I used to work in emergencies and disasters at a place called OCHA, the part of the UN that focused on that. And so, we'd land somewhere immediately after something like that had happened, in Haiti and in Pakistan and in places in North Africa and others. And in those moments, and almost every travel I've done anywhere around the world, you just see so much more good in people than bad. And you see so many commonalities of, the amount of times I've sat with a mother or father or a kid and had a very similar conversation, and I could be in the most extreme, different circumstances on earth, people want just to have a good life.
David Ohana:	They want things to be fair. They want the best opportunities for their children. They want to laugh, love, play, and so I think there's so much more good in humanity than bad. I think we are facing some big problems and we're all on one p together. If the ship goes down, it is going to affect all of us. I think there's so many folks that have really great ideas that could help people. I think the tragedy right now would be that they just stay as unrealized ideas.
David Ohana:	So, you talk about another way that people can get involved, I would say another big international UN day that's coming up, another very close to my heart is November, 20, World Children's Day. It's UNICEF's global day of action for children by children. It's the whole idea of kids taking over. So in the same theme of speaking out and standing up, it's all about young people getting an opportunity to share the issues most pressing of their generation and about us adults standing aside and giving them a platform, the microphone, the opportunity to do just that. So, as I said, put up your hand, pick up the phone and show up.
Mark Jones:	David, I really appreciate your perspective. That is a wonderful, upbeat, full note to close on, and I've really, really appreciated your insights. It's rare to meet someone who's had such a breadth of experiences, particularly in the marketing brand building game and be able to bring it all together in an interesting narrative. So, thank you so much for being a guest on the CMO Show today, and all the best with UNICEF and building a brand and changing the lives meaningfully for kids and moms around the world.
David Ohana:	My pleasure. Thanks so much for having me.
Mark Jones:	I hope you enjoyed my conversation with David. In reflecting on our chat, I really liked his point about how purpose-driven organisations like UNICEF form brand partnerships with organisations that you wouldn't necessarily expect. Of course, we've touched on this idea before with other episodes, like the one with Yves Calmette from WWF, and that was all about how you can come together and figure out what the two partners are good at and how you can combine forces.
Mark Jones:	I also liked this other idea. The quote was: "The most powerful use of creativity and big ideas, resources and partnerships is when you apply them to solving challenges." So, why don't you tell me? I'd love to know what's a challenge you want to solve, what can you bring to the table and, perhaps, what partners do you need? What sectors or what areas? What extra ideas need to come to the table?
Mark Jones:	Thank you for joining us for another episode of The CMO Show. It's been great. I love hearing from you, I love getting messages. Who doesn't? Please do also follow and tweet us @thecmoshow and all the social media channels, and your content and your podcast aggregators of choice. Until next time.
Mark Jones on making marketing meaningful in 2021
SenateSHJ on the valuable lessons 2020 has taught marketers
Pamela Bishop on empathy in marketing at Blooms The Chemist
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ANGEL perfume was designed by THIERRY MUGLER in 1993. Its fragrant nature explores essences of honey, chocolate, and caramel and is blended with notes of vanilla, patchouli, and sandalwood. Angel shower gel is the perfect addition to the perfume, creating an alluring scent all over. Angel perfume is packaged in a beaut
Angel For Women By Thierry Mugler Body Cream
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ANGEL perfume was designed by THIERRY MUGLER in 1993. Its fragrant nature explores essences of honey, chocolate, and caramel and is blended with notes of vanilla, patchouli, and sandalwood. Angel shower gel is the perfect addition to the perfume, creating an alluring scent all over. Angel perfume is packaged in a beautiful star shaped bottle and is enclosed in a blue box. Thierry Mugler also designed the fragrance Angel Innocent.
French designer Thierry Mugler launched his first perfume, Angel, in 1992 and since then has collaborated with several noteworthy perfumers — Dominique Ropion, Jean-Christophe Herault, Veronique Nyberg, Louise Turner, and Yves de Chirin — to create new and unique scents that continue to turn heads and influence trends. He is credited with introducing the gourmand trend of perfumes in the 1990s and the futuristic trends he set then remain influential even now in the 21st century. Today, Thierry Mugler's best selling fragrances include the Angel perfume and Alien perfume.

redpajama_set_name: RedPajamaCommonCrawl


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John McKnight
Peter Block
Partners & People
AllConversationsFriends & NeighborsJohn McKnightPeter BlockPodcastsStoriesVideos
Action Confidence: Laying Down the Path in Walking
Otto Scharmer - January 20, 2022
People's WPA (cont'd): Prisoner's Apothecary & SIPP Culture
April Doner - January 17, 2022
A Movement for Neighborhood Connection in Perth, Australia
Maureen Maher - January 6, 2022
Kwanzaa in Philly: How neighborhoods celebrate the African-American holiday
April Doner - January 3, 2022
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Land/Environment
Abundant Community: Local Food Alliance in Placer County, California
Jeffrey Bordelon
PlacerSustain is a 501(c)(3) non-profit located in Placer County, California, that stewards the creation of social capital at the grass roots level to create a sustainable future—helping people help themselves through sharing, connecting, collaborating and taking cooperative action. PlacerSustain at present is an all-volunteer effort. We support a social network dedicated to sustainability that is grounded in a number of the basic principles found in John McKnight and Peter Block's Abundant Community—open, transparent, peer to peer, self-organizing, focused on possibilities, responsible citizenship and an appreciation for each other and what we can create together.
PlacerSustain is dedicated to sustainablity and grounded in Abundant Community principles.
PlacerSustain operates a social networking website, PlacerSustain.org. We also conduct periodic meetings around the community that are educational, but more importantly, provide a venue for people and organizations to share about what they are doing, learning, and wish to create. We facilitate Working Groups that take on particular interests and projects. Thus, we conducted a number of sessions devoted to the Local Food Movement, which is robust in our area. From those sessions a group of people and organizations emerged that were interested in bringing together all the various community interests that have a stake in local food—essentially expanding the local food movement network.
Placer County has an active small food grower and producer network. The Extension Service is very active in support of small growers and producers and, especially, in training support for new farmers. We have a robust Master Gardeners program and community organization that is working with people interested in healthy food. There is a network of health related organizations, mostly governmental and related non-profits (e.g. County Mental Health, Headstart, etc.). Various public recreation districts are conducting health related classes and programs. The schools are creating school gardens. Community gardens are springing up. There are a number of private health clubs, an Alternative Medicine/Holistic Health association and a growing number of restaurants interested in serving healthy local food. And more!
We saw a great opportunity to create a robust local food and health culture.
Having said all this, an opportunity exists to create much greater intentionality, communication and collaboration to bring these various interests together to a critical mass that engages the entire community to create a robust local food and health culture. In particular, there is a great opportunity to bring local food and health interests together.
A core group of local food activists decided to create the "Placer Local Food Alliance." The Food Alliance is an informal network (i.e. an association) of people and organizations. In November of 2011 PlacerSustain and the Local Food Alliance hosted a meeting at one of the local schools. Approximately 50 people attended. Anyone who wished was provided 3-5 minutes to share about what they care about, and what they are doing. All of the presentations were captured on video and posted on YouTube. A core group has been meeting twice monthly to coordinate action on developmental work—e.g. Mission, Desired Outcomes, Partner Outreach, Community Events. Out of these discussions, a group has emerged that is interested in creating a Food Co-op. An on-line Discussion Forum on the Local Food Alliance was created on the PlacerSustain website. All this is in the very early stages of development.
Some thought was given to conducting a Local Food Summit that would include all the various Stakeholders to get buy-in on missions, outcomes, and solicit partners––in other words, the standard organizational development approach. Instead, the group decided to proceed less formally, more slowly, and co-host a local food event where we break bread together and provide an opportunity for people to meet and share.
We encouraged peer to peer leadership, based on the belief that common interests are best served by building relationships, learning from one another and creative partnering.
There is a natural resistance to expend effort to cross organizational and subject matter silos. Many of the existing community leaders that have been dedicated to local food and health matters are over-extended, experiencing a lack of sufficient energy and resources to take on new actions. As noted by Peter Block and John McKnight, our culture tends to view sharing and communication with some skepticism. It is possible that the existing landscape is experiencing "Scarcity." What we encourage is the emergence of a energized peer to peer based distributive leadership composed of people and organizations that believe their interests are furthered by working together to build the relationships, learn from each other, and partner creatively to take action. Peter Block and John McKnight's Abundant Community framework greatly informs this effort.
PlacerSustain: One Community's Exploration of the Possibility of a Sustainable Future (Bordelon)
From Backyard Lettuce to "Learning Garden" Sweet Potatoes
Growing Community I: What, Why and How (Fulton)
Together We Grow Healthy Food, Family and Friends
Home page photo: John-Morgan
Previous articleFrom the Conversation on "Measuring and Evaluating Community Initiatives" with Tom Dewar – April 16, 2013
Next articleBeyond Skate Parks: Transforming Communities with Teens
About the Lead Author
Jeffrey Bordelon is a founder and director of PlacerSustain, a nonprofit organization in Placer County, CA dedicated to "connecting people and inspiring collaboration to build healthy communities and thriving local economies." He has been a practicing attorney and land use planner for almost 40 years. His specialities include real estate, business, construction, land development, and resource conservation.
Friends & NeighborsOtto Scharmer - January 20, 2022
"Let's have the courage to create" — GAIA Journey participant We live in a world of disruption, drama, and despair. All of...
How to Find Personal Gifts without Buying New during the Holidays
April Doner - December 10, 2021
Friends & NeighborsApril Doner - January 17, 2022
StoriesApril Doner - January 3, 2022
PodcastsApril Doner - December 10, 2021
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People's WPA (cont'd): Turn the Page Movement & Auntie Sewing Squad
Friends & Neighbors April Doner - January 17, 2022
Stories Maureen Maher - January 6, 2022
Stories April Doner - January 3, 2022
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Abundant CommunityAwakening the Power of Families and Neighborhoods
Abundant Community
Awakening the Power of Families and Neighborhoods
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The Los Angeles Rams will be facing the New England Patriots in the Super Bowl this Sunday.
And, the Rams defense will look to do what many have tried, and failed at doing, and that is stopping Tom Brady.
One member of that defense that will be looking to make an impact is former Nole Lamarcus Joyner.
Joyner is not only playing the biggest game of his pro career, he will be looking to join elite company with a win in the big game.
Joyner would become the fifth player from the 2013 BCS Florida State championship team to get a ring. He also would become 37th Seminole to win a Super Bowl, and more impressively, the 11th to win both a national title and a Super Bowl.
The First Nole to come away with this accomplishment was William Floyd, when he won a Super Bowl with the 49ers in 1994.
Derrick Brooks is another famous FSU alum to win a ring when after winning the '93 National Championship with the Seminoles, he did so in the NFL with the Tampa Bay Buccaneers in 2003 leading one of the best defenses of all time. A year ago DT Timmy Jernigan and DB Ronald Darby led four previous members of the 2013 FSU Title team to win a championship as the Eagles upset the Patriots.
Joyner has become a big part of the Rams defense after having a solid 2017 season playing a safety/corner hybrid with three interceptions. He has responded with a better season in 2018 with a career high 78 tackles one INT and three other passes defended, while under the franchise tag setting him up for a nice pay raise.
Joyner is no stranger to playing in big games and that experience should help him come Sunday, when he battles against the likes of Julian Edleman, and former Canes WR Phillip Dorsett, etc.
Noles fans, who don't have a rooting interest in the game, can at least root for one of their own to bring home another title for the Nole family.


Today i have changed my car battery as the car failed on me. Since changing it the ABS light is still coming on then the car fails.
Could this be the Alternator?
I have checked fuses, connections and leads, all are ok.
Best to get the codes checked ,and alternator checked that it,s charging ok,There is a specific code that,s generated if the alternator is the cause.
If the ABS light was on previously , changing the battery wont cure it , more likely to be faulty sensor.You will have to supply more info i.e is the car turning over ?What do you mean exactly by "car failed on me" What engine is in car?
If alternator not charging it will knacker/drain new battery .Simple two min job to check alternator output with a meter .
Agree ,best way forward is to check charging,and earth.


E is slang for the drug ecstasy (MDA or methyl diamphetamine).
E is the third tone of the model diatonic scale.
Type: Symbol Definitions: 1. Symbol for exa-; extraction ratio; glutamic acid; energy; electromotive force; glutamyl; internal energy. 2. As a subscript, refers to expired gas; obsolete symbol for einsteinium.
(C.) Evil, interpreted by the Confucians as 'too much or too little,' that is, deviation from the Mean (chung yung). -- W.T.C.
Type: Abbreviation Definitions: 1. Abbreviation for entgegen.
Type: Symbol Definitions: 1. Symbol for elementary charge; base of natural, or Napierian, logarithms (2.71828...). It is the limit of 1 + (1/n!).
Is the base of natural logarithms or 2.71828.
Often used to indicate an electronic version of something, for example eNews, for an electronic newsletter, or eGovernment, to describe electronic government.


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Bill introduced to fight Agent Orange of Post-9/11 vets — burn pits
Photo courtesy of Rep. Tulsi Gabbard
Over 140,000 servicemembers and veterans have reported exposure to burn pits and toxic airborne chemicals over the past three decades. Exposure to these chemicals can lead to health effects like neurological disorders, rare forms of cancer, lung diseases, and more — making burn pits the Agent Orange of the Post-9/11 generation.
So, yesterday, Rep. Tulsi Gabbard (D - Hawaii) and Rep. Brian Mast (R - Fl.) — along with Iraq and Afghanistan Veterans of America — introduced the Burn Pits Accountability Act (HR 5671). The bipartisan bill calls for evaluation of the extent of the exposure of US servicemembers to open burn pits and toxic airborne chemicals.
"I was deployed with many veterans who were exposed to burn pits for extended periods of time every single day," Rep. Gabbard said. "It was just a part of our everyday lives while serving there. This exposure is now proving to result in debilitating and potentially deadly illnesses for many. This is the Agent Orange of our generation, and the VA needs to take action now to collect data and information on veterans who were exposed to burn pits, so we can document the impact and make sure our brothers and sisters are cared for. Our legislation is an urgent and critical step toward getting them the care they need and deserve."
Video of Reps. Gabbard and Mast Lead Bipartisan Bill to Evaluate US Troops Exposure to Toxic Burn Pits
This is far from the debut of burn pits in legislation. Gabbard and Mast tried to push through a similar bill last May. It quickly gained support from 160 co-sponsors and 25 VSOs. Unfortunately, it was introduced too late and required further research, according to Tom Porter, the legislative director for IAVA.
"It would have had a better chance to be included at the last minute like we were aiming to, but the bill had not had a hearing yet, it was just introduced," Porter said in November.
RELATED: Congress leaves veterans out in the cold on burn pits
The legislation would require more thorough research into the adverse health impacts of exposure among veterans and service members, and to generate more data on how best to treat illnesses associated such exposure — which is exactly what this new legislation is calling for.
HR 5671 would evaluate the exposure of servicemembers to open burn pits and chemicals by:
Requiring the Secretary of Defense to record whether servicemembers have been based or stationed at a location where an open burn pit was used or exposed to toxic airborne chemicals
Enrolling any servicemember who meets the above criteria in the Airborne Hazards and Open Burn Pit Registry, unless he or she opts-out
Requiring the Secretary of Defense and the Secretary of Veterans Affairs to share information relating to exposure of burn pits and toxic airborne chemicals recorded
And, of course, it would help the 140,000 veterans who have reported exposure to burn pits — and the estimated 3.5 million more who have been affected.
"When I was serving in Afghanistan, trash and human waste were often burned in open air pits," Rep. Mast said. "I think it's quickly becoming clear that these burn pits are emerging as the Agent Orange of my generation. Service members that were exposed in Iraq and Afghanistan are seeing terrible health effects at a very young age. These men and women risked their lives for our country, and this bipartisan legislation will go a long way toward getting them the care they have earned."
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Burn Pits


What Can Leaders Learn from the Rolling Stones? A lot!
Okay, some of you know I'm a huge Rolling Stones fan and recently I watched a concert presented in Hyde Park. At first, I was going with the flow of their songs and the joy and excitement of the crowd. Then I began to think about what leaders could learn from this amazing group of old dude's in today's market.
I know the old dude was not necessary, yet, here is the core group of the Rolling Stones in the their late 60's or older entertaining their fans – their loyal fans who knew the words to every song played.
So what do leaders of organizations need to relate to when thinking about the Rolling Stones and their Organizations?
Here are the Five Lessons to the Longevity of this group – driving at least 50 years of success and music together.
What Direction is Your Energy Focused?
Everyday I see examples of good intentions without the correct directional focus hindering the performance of organizations. These moments of contact are usually created during interactions with customers – those folks who actually do pay for everything done within an organization.
Which direction are your focusing your energy today?
Need some assistance as to what I'm asking you about? It is a simple question with your answer impacting the overall performance of your organization.
Is you energy directed internally towards your operation or externally toward your customers? The answer again has huge impact upon your brand and especially your relationship and perceptions held by your customers.
Seems everyone today wants to have a top of mind Brand. Whether it a brand for a product or service, the company or a professional person actively working their market.
So, if everyone is trying to build their brand and brand image, why are so few actually succeeding?
Well, it takes more than a wish or hope, it takes hard or focus work and commitment to make it happen. Therefore, you can outsource this project – for big bucks – or you can begin to focus upon building your brand within your organization.
People have brands. Companies have brands, both for products and as an employer. Even countries have brands. So what is a brand?
According to Wikipedia: Brand is the identity of a specific product, service, or business. The word brand has continued to evolve to encompass identity – it affects the personality of a product, company or service.
There are two schools of reasoning around CSR. On one side of the spectrum is the moral reasoning of being a socially responsible corporation. The other school of reasoning is the economic upturn of CSR.
There are substantial economic benefits for businesses that adopt CSR policies and practices. In fact, self-preservation in a brand-driven marketplace makes CSR almost mandatory. Every company has a brand. The "brand" can be good, bad, indifferent, or unknown.


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Tommy Furtick
June 15, 1945 - January 6, 2022
Tommy Furtick, 76, of Gaston, S.C. passed away peacefully on Thursday, January 6, 2022 surrounded by his family. Tommy was born June 15, 1945, in Gaston S.C., to the late Thomas Herbert and Lonnie Mae Furtick. He spent much of his childhood growing up in Cayce, S.C. and eventually moved back to Gaston where he raised his three children. Tommy met and married the love of his life, Carol Lee Furtick, his devoted wife of nearly 30 years. Funeral services will be held at 3:00 P.M., Sunday, January 9, 2022 at Gaston First Baptist Church with Rev. Rex Simmons and Rev. Brady Henderson officiating. Burial will follow in the church cemetery. The family will receive friends from 2:00-3:00 P.M., Sunday at Gaston First Baptist Church. Tommy had a strong work ethic and was known in his younger years for working three jobs at any given time to provide for his family. Tommy retired from Rental Uniform Services after 22 years and started his own business, Furtick's Auto Service and Repair, which he operated with his wife and son for over 27 years until his death. In his younger years, Tommy could fix anything, loved to figure things out and often used his abilities to help others. Tommy was a longtime member of Gaston First Baptist Church. Those left to cherish his memory include his wife of the home; daughter, Tammy Lynn Dawson of Lexington; daughter and son-in-law, Lisa Marie and Tim Gillespie of Swansea; son and daughter-in-law, Thomas (Tommy) William and Cindy Furtick of Gaston; step-son and daughter-in-law, Raymond (Tony) and Dianne Lewis of Swansea; step-son and daughter-in-law, Daniel (Danny) and Crystal Lewis of Lexington; and step-son and daughter-in-law, Jeffrey and Nicole Murphy of Swansea; grandsons, Ray Steele, Curtis Steele, Justin Jeffcoat (Kayla), and Austin Crosby; granddaughters, Kala Dooley (Jake), Savannah Furtick, and Emily Furtick; 9 great-grandchildren; 16 step-grandchildren and 36 step-great-grandchildren; brother, Joseph Furtick of Gaston; and nieces and nephews. He was predeceased by his parents; sister, Alice McIver; and step-son David Lewis. Culler-McAlhany Funeral Home (www.mcalhanyfuneralhome.com) in North is in charge of arrangements.
Tommy Furtick, 76, of Gaston, S.C. passed away peacefully on Thursday, January 6, 2022 surrounded by his family. Tommy was born June 15, 1945, in Gaston S.C., to the late Thomas Herbert and Lonnie Mae Furtick. He spent much of his childhood... View Obituary & Service Information
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The Mellon Mays Undergraduate Fellowship (MMUF) is a prestigious national program focused on increasing the number of underrepresented students who will pursue doctorate degrees in core fields in the arts and sciences. Fellowships include mentoring, research stipends, and travel support (conferences, graduate school visits, etc.).


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About SAREIC
Paydirt Media
Host City: Adelaide
2018 SAREIC Conference Review
New dates coming soon
Hilton, Adelaide
The South Australian Resources and Energy Conference (SAREIC) has been postponed to a later date. We look forward to delivering a great outcome when SAREIC is held. Further details coming soon.
Now in its 19th edition and since the first SAREIC, operating mines have grown significantly and companies constantly looking to expand existing operations to capitalise on South Australia's rich mineral endowment.
BHP Ltd's new IOCG discovery near Olympic Dam has reinvigorated the resources and exploration sectors in South Australia ahead of SAREIC.
Backed by a dedicated, standalone, Department of Energy and Mining, the South Australian Government welcomes investment in its resources sector and is seeing both local and international interest in much sought after commodities such as copper, gold, graphite, magnetite, zircon and rutile.
Technology is changing and South Australia is a world leader in innovation and applying cutting edge practices to unleash the State's next generation of Tier 1 deposits.
Mining and resource companies
Exploration companies
Mining analysts
Resource industry groups
Government departments and institutions
Educational and research institutions
Mineral processing companies
Drilling and blasting companies
Financial sector executives
Supply companies
South Australian Resources & Investment Conference - 1-2 April 2020
Hilton Adelaide
233 Victoria Square, Adelaide, SA, 5000
Hilton Adelaide is set in the city center overlooking Victoria Square, close to dining, shops and attractions. Catch a tram from outside the hotel to seaside Glenelg, or along North Terrace to the Casino and the River Precinct. We are four miles from the airport and one mile from the Convention Center.
The Hilton Adelaide is the suggested accommodation for Conference delegates, as the Conference venue it is also a convenient choice.
Remember to quote #SAREIC 2020 for a discounted rate.
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Vince Duffy
Executive Director Energy and Technical Regulation
Graduate Diploma in Advanced Economics (University of Adelaide)
Bachelor of Economics (University of Adelaide)
I have been working on energy market reform issues, primarily economic regulation, National Electricity Market issues and sustainability, since joining the Electricity Reform & Sales Unit (ERSU) in August 1999.
My previous experience in the Government has included working as an economist in the Economics Branch of Treasury and Finance and at the Passenger Transport Board as well as working as a budget officer in Treasury and Finance. From 1982 until 1993, I was employed as a Licensed Aircraft Maintenance Engineer with Australian Airlines.
Alex Blood
Executive Director Mineral Resources
Alex Blood is Executive Director Mineral Resources, within the South Australian Department for Energy and Mining, which she joined in late 2017 from the private sector.
Alex's experience spans state, national and global levels for a wide variety of mining, oil and gas, infrastructure and industrial projects across Australia, Asia-Pacific and Africa interacting with lenders, governments, communities and a wide range of stakeholders. She has held global and national corporate and technical advisory roles.
She is Chair of the Australian New Zealand Board for environmental professional certification. Alex has received a number of project technical awards and was the first woman to be awarded Australian Environmental Practitioner of the Year.
Jodie Badcock
Jodie has over 20 years experience in the development and implementation of employment and educational programs. Since 2005 her involvement has been predominantly in building capability in the resources industry sector.
She has project managed national industry driven government funded programs ($5m) and, as a technical specialist, managed the maintenance and development of the Australian nationally endorsed competencies and qualifications for the Resources and Infrastructure sectors (Drilling, Mining, Quarrying and Civil Construction).
Her experience has included industry and enterprise workforce analysis and capability studies commissioned by State government and industry bodies, particularly in mining and the civil construction sectors.
Jodie currently represents METS Ignited and NERA on the national Metalliferous Industry Reference Committee, and sits on the Training and Skills Commission's Construction Mining and Energy Industry Skills Committee. These Committee's play key roles in developing and influencing the systems, processes and programs that support the current and emerging skills requirement of industry.
Senior Geologist
Aaron is Senior Geologist at Marmota Limited, and has over 15 years' experience in mineral exploration for Copper, gold and Uranium in South Australia, Western Australia and the Northern Territory. He has expertise in regolith-landscape geology along with geochemical and biogeochemical exploration, with recent successes including the discovery of gold mineralisation at the NW flank and Two fingers mineralised zones of Marmota's Aurora tank Gold Project.
Dr Andrew Heap
Chief of Minerals, Energy and Groundwater Dividion
Andrew graduated 1st class Hons in Earth Sciences from the University of Auckland (New Zealand) in 1996 after which he completed his PhD at James Cook University in 2000.
Andrew has 20 years of professional experience in leading pre-competitive geoscience research within the Australian Government. This includes more than17 years as a senior leader in Geoscience Australia, with responsibility for energy and mineral resources, carbon capture and storage, marine geoscience and groundwater programs. Andrew has published over 100 scientific and technical papers and is a member of 12 professional organisations.
Andrew has responsibility for building a national prospectus of energy and mineral groundwater resources across Australia through regional geological framework studies, and delivery of pre-competitive scientific data and information. A key outcome is to stimulate new exploration investment in frontier areas through an improved understanding of under-explored regions and sustainable water management.
As a member of the Australian Government's Ocean Policy Science Advisory Group Andrew had a lead role in drafting A Marine Nation 2009 and Marine Nation 2025 as blueprints for coordinating investment in marine science in Australia. Andrew represents Australia in the International Ocean Discovery Program (IODP) as Council Member of the Australia–New Zealand IODP consortium, is a board member of the C02CRC and is the Commonwealth's representative on the COAG Energy Councils Geoscience Working Group.
Sam Jennings
Sam is an experienced transactional and projects lawyer in our corporate and commercial practice groups. With extensive banking, finance, projects and general corporate/commercial experience, Sam is uniquely positioned to add value across all touchpoints of the business (or project) life-cycle
Having completed a number of legal secondments over the years (and having worked in a purely commercial environment), Sam is not your average lawyer. He understands the challenges of stakeholder management faced in most large businesses and prides himself on making his clients lives' easier by providing commercial, user friendly legal advice.
One of Sam's biggest value adds, is that he knows what it takes to drive complicated transactions and projects towards successful completion and he has the experience, skills and grit required to get the job done efficiently. A well-rounded and commercial legal advisor, Sam has particular expertise in the following areas:
Debt finance (syndicated and non-syndicated)
Personal property securities
Restructuring and turnarounds
Energy connections
Construction and projects
Corporate structuring and governance
Procurement and commercial contracts
General corporate and commercial
Kevin Malaxos
A mining engineer with 35 years experience in open pits and underground operations, with both owner mining and contractor experience.
He has been involved in various commodities ranging from Gold, Chrome, Silver-Lead-Zinc and Iron ore.
Kevin has been in corporate roles for the past 15 years with a focus on project approvals, project development and Corporate Governance.
Kyra Reznikov
Kyra is an environmental, project approvals and resources lawyer, and the head of Finlaysons' Environment, Climate Change and Planning practices.
She has degrees in Engineering and Law from the University of Adelaide, including First Class Honours in Chemical Engineering.
Kyra assists the resources sector with project development and regulatory requirements, with particular focus on approvals and tenement applications, land access, environmental impact assessment, compliance, water access, and offset arrangements.
Doyle's Guide to the Australian Legal Profession has listed Kyra as a Recommended Planning and Environmental lawyer in South Australia since 2010. Kyra has been recognised by Best Lawyers Australia for Planning and Environmental Law since 2014. Kyra was named by Best Lawyers Australia as 'Lawyer of the Year – Planning and Environmental Law in South Australia' in April 2018.
Exploration Manager
Mr Reid has over 25 years' experience in mineral exploration. He has held senior roles with several ASX listed exploration companies. Peter has strong exploration and generative credentials, including being a part of the original Minotaur Resources team which discovered the world-class Prominent Hill copper-gold deposit and the later successful IPO spin offs of ASX listed, Mithril Resources Limited and Petratherm Limited.
He was the founding CEO of Petratherm Limited following its ASX listing in 2004, as a geothermal explorer and developer. In 2011 he received the Australian Geothermal Energy's Association's Chairman's Award for his services to the Australian Geothermal Industry. He was Chairman of the Australian Geothermal Reporting Code from 2010-14.
In recent times his focus has returned back to mineral exploration establishing a geological consultancy service and undertaking other new early stage mineral exploration ventures. He was an executive board member of ASX Listed Lawson Gold Limited from July 2013 to October 2017. He is a member of the Australian Institute of Geoscientists.
Derek Carter
Derek Carter has over 40 years' experience in exploration and mining geology and management. He held senior positions in the Shell Group of Companies and Burmine Ltd before founding Minotaur Gold NL in 1993. He is the Chairman of Highfield Resources Ltd, former Chairman of Petratherm Limited (resigned 31 March 2014) and Minotaur Exploration Ltd (resigned November 2016), and a former board member of Intrepid Mines Ltd (resigned November 2015) and Mithril Resources Ltd (resigned December 2014), all ASX listed companies.
Mr Carter is a former President of the South Australian Chamber of Mines and Energy, former board member of the Australian Gold Council, is a member of the South Australian Minerals and Energy Advisory Council and the South Australian Minerals and Energy Council, and a former Chairman of the Minerals Exploration Advisory Group. He was awarded AMEC's Prospector of the Year Award (jointly) in 2003 and is a Centenary Medallist.
Quentin Hill
Quentin has over 20 years' experience in mineral exploration and development in Australia. He has wide ranging commodity experience including gold, iron ore, coal and base metals. Quentin has been Managing Director of Carpentaria for over six years, and has overseen the successful delivery of resource upgrades, a prefeasibility study and product marketing that has positioned the Hawsons Iron Project as one of the worlds leading high quality iron ore developments. Quentin was Carpentaria's Senior Geologist when the Company listed and was also integral in the discovery of the 1.8Bt Hawsons Iron Project.
Prior to his 12 years with Carpentaria, Quentin held technical positions with major miners, including seven years with Delta Gold and with Vale's coal division. He also held a senior role in the Queensland Government, where he implemented several exploration funding initiatives.
HollyBridgwater
Industry Lead - Crowdsourcing
Holly has over 9 years of experience in the resources sector, as both a geologist and technical manager. She now assists our industry partners to leverage the power of the crowd through international competitions.
David Christensen
David Christensen is an experienced mining executive, with recent successful experience managing exploration, mining and marketing operations. Prior to founding the Company, David served as Chief Executive Officer of Adelaide‑based companies, Heathgate Resources Pty Ltd and Quasar Resource Pty Ltd. While at Heathgate and Quasar, his responsibilities included overseeing Australian operations, including the Beverley uranium mine, as well as the expansion into new projects with the discovery and development of the Four Mile deposit and numerous joint ventures. David's experience also includes serving as President of Nuclear Fuels Corporation, a trading and marketing company, where he managed a multi‑million dollar uranium portfolio and was responsible for developing sales strategy, executing trades and swaps and negotiating all contracts. David commenced his career as an attorney in California and London offices of international law firm Latham & Watkins, where he advised on corporate finance and mergers and acquisitions. David was educated at Cornell University (BA, Economics and Classical Civilizations), the University of California, Los Angeles (JD) and the Universitá di Bologna (Fulbright Fellow).
Dr Dan van Holst Pellekaan MP
Minister of Energy and Mining
Hon Dan van Holst Pellekaan MP is South Australian Minister for Energy and Mining.
Minister van Holst Pellekaan was elected to Parliament as the Member for Stuart in 2010. He was promoted to the Shadow Cabinet in 2011 and has held the Energy and Mining portfolios since June 2014.
After his re-election at the 2018 State Election, he was sworn in as Minister for Energy and Mining in the Marshall Liberal Government.
Minister van Holst Pellekaan started his working life as a labourer before playing four seasons in the National Basketball League and at the same time gaining a Bachelor of Economics. He then spent ten years with BP Australia before entering the small business sector as a shareholder and operator of Outback roadhouses for seven years. This was followed by three years developing cycle tourism in the Southern Flinders Ranges immediately before entering Parliament.
Minister van Holst Pellekaan's electorate extends from Kapunda at its southern end, all the way up to the NT border. It heads east to the NSW border. It includes the Mid North agricultural region, all of the Flinders Ranges and the vast north-east pastoral region surrounded by the Northern Territory, Queensland and New South Wales. The regional city of Port Augusta is its main population centre.
Neil van Drunen
Manager - WA, SA, NT & amp; Industrial Policy
Neil has over ten years' experience working in Western Australian government ministerial offices, international development and industry associations. Neil spent four years as a senior adviser in the WA Premier's office, followed by two years with the Minister for Mines and Petroleum as the principal policy adviser. Neil is passionate about opportunities in South Australia.
Dr Paul Heithersay
Dr Paul Heithersay leads the South Australian Government's Department for Energy and Mining. The new Department brings together the resources, energy and renewables divisions responsible for managing and regulating the State's mineral, gas, petroleum and energy sectors on behalf of the people of South Australia.
The Chief Executive role also encompasses leading the Resources Infrastructure and Investment Task Force, a specialist team that works to secure investment in state significant projects involving mineral resources and downstream processing with recent examples being the Port Pirie's Smelter Transformation and the Steel Task Force for Whyalla.
Previously, Dr Heithersay was deputy chief executive of the Department of the Premier and Cabinet where he was responsible for the Minerals, Resources, Energy and Economic Development divisions. He joined the South Australian public service in 2002, initially as executive director of the Geological Survey of South Australia within the Department of Primary Industries and Resources SA (PIRSA).
In June 2012, Dr Heithersay was awarded a Public Service Medal for his outstanding public service to the growth and development of the mineral resources sector in South Australia and in November 2012, elected to the Fellowship of the Fellows of the Australian Academy of Technological Sciences (ATSE). In October 2013, Dr Heithersay was awarded the prestigious Legend in Mining award for his role in guiding South Australia's transformation into a major destination for investment in mineral resources and energy.
In 2014 the Society of Economic Geologists (SEG) appointed Dr Heithersay as the 2014 International Exchange Lecturer. This is the Society's lectureship that is intended to bring leading economic geologists to lecture venues worldwide, to interact with economic geology professionals and students, and act as an ambassador for the profession and SEG.
Before joining the Public Service, Dr Heithersay spent more than 20 years in the mining industry in Australia and Southeast Asia and China for North Ltd and its predecessor Geopeko.
Simon How
A highly sought-after taxation expert and Partner at Bentleys SA, Simon How, has over 20 years' experience providing tax advice to clients in a wide range of industries.
Simon specialises in income tax issues for public and private groups predominantly in the Adelaide market. He has extensive experience with mining industry tax issues having previously provided advice and managed the income tax affairs for companies including: OZ Minerals, Beach Energy, Adelaide Brighton, SANTOS, Centrex Metals, Lincoln Minerals & Leigh Creek Energy. Simon is an active participant in the SA tax community and a regular presenter for the Taxation Institute and considered a thought leader in his field.
Rebecca Knol
Rebecca Knol is the Chief Executive Officer of the South Australian Chamber of Mines and Energy, the leading industry body representing the resources sector in South Australia.
SACOME members generate 50 per cent of South Australia's exports, $6.4 billion of its gross state product, and contribute $299m in royalties to the State annually.
Significant achievements in 2019 included:
Development of a five-year vision for the South Australian resources sector to showcase its contribution to South Australia and provide a roadmap for future growth and prosperity.
Successfully advocating for the reinstatement of exploration incentives in South Australia, with a $10 million 'Accelerated Discovery Initiative'
Partnering with industry, the South Australian Government and the Playford Trust in the establishment of more than $2 million in scholarships for students enrolling in mining and petroleum engineering at the University of Adelaide over the next five years.
Looking ahead, Rebecca continues to position SACOME at the forefront of policy and advocacy leadership in South Australia.
Chris Stevens
Cheif Executive Officer
Chris is a resources executive specialising in mineral project evaluation, corporate governance, finance and M&A strategies. Chris is CEO of Coda Minerals Ltd and has held senior leadership roles in the mining industry and management consulting in Australia, China and the UK. Chris is a fluent Mandarin speaker and holds an Honours degree from the University of Oxford and an MSc in mineral economics from Curtin University.
John Citizen
Conference Manager, Paydirt Media
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Switched on technology? Here there are vacancies from trainees to senior positions | undertake
Yvonne Lipsey December 5, 2021 5 min read
NS technology sector Please attach your CV to the letter One of the most demanding professionalsWith a large number of vacancies available. At the same time, Clashes with a shortage of qualified personnel To serve a very dynamic segment.
a Brazilian Association of ICT Companies (Brascom) estimated that, Until 2024, near 400,000 new vacancies will be opened In the sector only in a country Sao Paulo. However, the number of trained professionals in the area is far below the opportunities available.
"Higher positions suffer more from this deficit," he says. Pedro Luiz Pezoa, head of pointer, specializes in recruiting high-level professionals in the technology sector. "The development and IT market ensures great career opportunities, good wages, which is very promising One of the most vacant jobs at the moment, but it did not find enough people to fill these vacancies."
Here we list 19 Tech companies with vacancies.
Engineering Simulation and Scientific Software (ESSS), The Brazilian multinational company focuses on computer simulation, with offices in Latin America and Europe, has vacancies in various segments of operations in the technology market.
CAE Applications Specialist | Colombia
CAE Applications Specialist | Rio de Janeiro
– Business Executive | Argentina
– Business Executive | Portugal
Vertical Energy Calculation Manager | Rio de Janeiro
Full software developer | Florianopolis
In addition to job vacancies, the company also provides a talent bank to record resumes that will be evaluated in future opportunities.
hey senji, Expert management platform for construction companies, Nine vacancies are open in the field of Marketing. Job vacancies provide job opportunities for people residing anywhere in Brazil, to work remotely or to work face to face. The positions available are for growth manager, marketing analyst, and content manager, among others. Interested parties can apply from the site.
See also Ibovespa Futuro opened on a high, with a positive exterior; dollar decline
To PagBrasil, fintech payment, has open vacancies for Full Test Analyst, Developer, Young Junior Infrastructure Team as well as talent bank available. Vacancies for Porto Alegre. to apply click here.
behavior, Online payment fraud prevention company, has vacancies for a bilingual service analyst, among others, as well as a talent bank. Interested parties can learn more about the opportunities and apply through Link.
sampatek, Educational technology for solutions for educational institutions, open courses, preparatory courses and companies, has 21 vacancies for full developer, marketing trainee, data engineer, solutions engineer, software engineer and support trainee, among others. More information about vacancies and how to apply for Link.
far from me, Platform to buy frequent medicines in Brazil, has a vacancy for an Administrative Assistant in Belo Horizonte and other positions in São Paulo. Information and registration in Link.
software suite, A company that provides technological solutions for shopping malls, real estate and residential units, has more than 30 job opportunities in the areas of back office, market, customer success, and technology. More information can be found at Link.
The best freight generation, quotation and shipment platform, has 11 vacancies for the following areas: Personnel Assistant, Recruitment and Selection Analyst, Junior Product Designer, Operations and Logistics Support Assistant and Full Data Engineer, among others. People can apply for Link.
Getrak (Belo Horizonte – PCD)
A Getrak, Technology Provider for Vehicle Tracking Companies, has some vacancies for the fields of relationship analysts, as well as opportunities for people with disabilities (PCD); And for Administrative Assistant, also with an exclusive PCD vacancy. All these vacancies are effective in the city of Belo Horizonte. To apply, interested parties should reach out to Link.
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Sir Institute of Science and Technology It has more than 230 vacancies in various areas of expertise, such as Artificial Intelligence. More information at The company's website.
NeuralMed, Healthtech that uses artificial intelligence to develop decision-making solutions in healthcare organizations to analyze medical images and texts, has four vacancies open to developers. For more information about vacancies and to apply, visit Link.
and Nvoip, A telecommunications startup that provides the market with a voice communication, SMS and API platform for small, medium and large businesses, has available vacancies for the positions of Design and Creative Internship, Commercial Training, Service Internship, Writing Internship, Technical Support Internship, Technical Support Analyst, Service Assistant, Traffic Manager and Talent Bank. Interested parties can apply through Link.
farm sales, The company that outsources the sales process, has more than 80 vacancies, for Sales Representative, Pre-Sales, Developer, HR, Data Analyst and Commercial Coordinator, to work in Vitoria (Spain). Applications in Link.
happy customer institute A startup that applies methodologies and solutions to help companies improve the experience they provide to their customers, has a vacancy for an Instructional Designer, where the Professional will lead educational projects and development programs. To apply, send your CV to: [email protected]
Exhibition A platform that helps small businesses sell online in an uncomplicated and integrated way for all social networks and digital channels, has eight open positions for digital marketing, user experience, business consultant, software engineer, software development intern, and marketing intern, among others. Interested parties can send an email to: [email protected]
See also Within five days, 19 markets and butchers selling expired food and other infractions were caught; Watch the video | Pernambuco
A Track.co, A Brazilian startup specializing in customer experience performance indicators and monitoring metrics, has more than ten vacancies for sales consultant, tax analyst, infrastructure and network analyst, among others. Interested parties can apply to Link.
Aivo, Conversational Artificial Intelligence Company Application for Customer ServiceShe has three vacancies. However, it has many other vacancies for various remote working positions. Applications in Link.
Tweem Brazilian Furniture Company To Subscribe, has over 15 vacancies for Senior Architects, Billing Analyst, Furniture Assembly Assistant, Logistics Analyst, Financial Manager, Digital Coordinator, Designer, Marketing and Strategic Planning Analyst, General Services Assistant, and Strategic Planning Leader, among others. Interested parties can send an email to: [email protected]
Brazilian Association of Startups (Abstartups), A non-profit organization that promotes the start-up system in the country, has five open vacancies, four for community analysts and one for internal controls analyst. Applications in Link.
1 de 1 – Foto: Getty Images
– Foto: Getty Images
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