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The Case for a Traditional Approach in the Study of Tanach
Dovid Bashevkin
Courtesy of ArtScroll/Mesorah Publications; Background Image: Josh Weinberg
Talking with Rabbi Nosson Scherman, general editor of ArtScroll/Mesorah Publications
Rabbi Dovid Bashevkin: How does ArtScroll approach the in-depth study of Tanach? Is there a goal that ArtScroll is trying to achieve with its translations and commentaries?
Rabbi Nosson Scherman: The goal is to explain the pasuk as Chazal and the major mefarshim understood it. In Tanach, our emphasis is on the peshat; and where applicable, we try to insert inspirational thoughts and ideas. The main emphasis, however, is to explain Tanach the way the traditional mesorah understood it.
Photo: Yisroel Teitelbaum
RDB: Did you have any challenges when you were translating the text of Tanach [for the ArtScroll Tanach, a 1,400-page English-language volume containing all twenty-four books in Tanach] that you did not anticipate?
RNS: With the single-volume Tanach, we worked on creating a readable translation of the entire text of the Torah; there's just a smattering of commentary where the translation would be confusing to the reader. When it comes to our other works that provide a translation and commentary on Chumash, Nevi'im and Kesuvim, we translate a pasuk and try to remain true to the peshat, the literal meaning as understood by the major mefarshim. In cases where the literal translation is challenging, we rely on the commentaries to provide explanation. Translating Nevi'im Rishonim is relatively easy; they are mostly narratives. But when it comes to Nevi'im Acharonim, there are challenges. A sefer such as Yeshayahu, for instance, is primarily poetry and a straight translation without any commentary would be very difficult to understand. With the English Tanach [because of the length of the work, we can't provide a comprehensive commentary for each book], we had to make the translation speak for itself as much as possible.
For example, we don't provide an exact translation of Shir HaShirim. On the literal level, it's a love story with explicit expressions. We spoke to Rabbi Yaakov Kamenetsky and Rabbi Moshe Feinstein before we started working on the translation and they were unanimous in their opinion that the only honest translation of Shir HaShirim is the allegory. To translate Shir HaShirim literally is to miss the whole point of the work. So in the ArtScroll Shir HaShirim, we provide an allegorical translation, primarily based on Rashi. In the commentary below the text, we provide a literal translation. And we were attacked for this! Moment Magazine ran a review of the entire ArtScroll project and devoted most of it to attacking us for not translating Shir HaShirim literally as an erotic love song. A sign of the times, isn't it?
RDB: Did you respond to that attack?
RNS: No, there was no point. There are people who insist on believing what they want to believe. These are people who adhere to the "don't-confuse-me-with-the-facts-my-mind-is-made-up" school of thought. But as we explain in the introduction to our Shir HaShirim, the traditional commentators unanimously agree—not the Bible critics, but those who follow the mesorah—that Shir HaShirim is not to be translated literally because it's not meant to be literal; it's an allegory.
RDB: Were there other instances where gedolim were called upon to weigh in on translation issues with Tanach?
RNS: There were certainly cases where the peshat wasn't clear and we had to consult with gedolim. In the early years, our very first published work was an English-language translation of Megillas Esther; following that, we worked on a translation of Megillas Rus. Shortly after Megillas Rus was published, we received a letter from Rabbi Mordechai Gifter [rosh yeshivah of Telz Yeshivah in Cleveland] that was very complimentary. He wrote how the work we were doing had never really been done before and how important it is to make Torah literature available in English. Subsequently, we went to visit him in Cleveland. He offered to review our galleys, which he did for two or three years, and he commented on everything. He wrote a foreword in Hebrew to Shir HaShirim, explaining what the love song really means.
RDB: That's remarkable! Did you ever consult with Bible scholars, historians, or archaeologists regarding the translation of Tanach?
RNS: No, we avoid that completely.
RDB: Was that a she'eilah or was that a given?
RNS: It was a given. If you're writing on Constitutional law, then you have to explain it the way the Supreme Court has interpreted the Constitution over the last 225 years. If you're going to come up with chiddushim on the Constitution, reading the text the way you choose to understand it or the way you think the court should have understood it, that's a fine literary exercise but that's not really interpreting the law. If you're an attorney advising a client that way, you would be guilty of malpractice. To us as Torah Jews, the Torah is the way Chazal, the Rishonim and the Acharonim understood it.
To us as Torah Jews, the Torah is the way Chazal, the Rishonim and the Acharonim understood it.
RDB: On the surface, Tanach seems to reflect a world that's so vastly different from the one that we are familiar with. A Yiddishkeit with a Beis Hamikdash and with nevi'im—it seems so inaccessible. There's almost more familiarity with the world of the Gemara and Rishonim. But I'd like to know why you think Tanach study is neglected in yeshivos.
RNS: Well, historically the primary limud of the yeshivah world has been Gemara and Rishonim. The gedolim like Rabbi Yaakov Kamenetsky, Rabbi Moshe Feinstein and Rabbi Mordechai Gifter all knew Tanach virtually by heart. They always studied Tanach. And today I'm sure there are many who went through the yeshivah system who are well-versed in Tanach. But the emphasis in the yeshivos is not on Tanach. Reb Yaakov once said in a shmuess in Torah Vodaas, when I was a bachur learning there, that Tanach study was de-emphasized in the yeshivos since the Maskilim emphasized the study of Tanach (Ben-Gurion, for example, knew Tanach very well and quoted from it extensively). The Maskilim learned Tanach exclusively, but not as believers; they studied it as Jewish literature.
RDB: You were a product of the traditional yeshivos, so how did you come to immerse yourself in the world of Tanach? Was it because of your work at ArtScroll or were you involved with Tanach study before that?
RNS: I was a typical yeshivah boy. Tanach was not a primary limud for me. But then I got involved with ArtScroll. We translated the megillos; we went on to translate Chumash, Nevi'im, and Mishnayos. Because of my writing skills, translating the text and the commentaries became my forte. Of course, in the early years, we never thought that we were capable of translating Shas.
RDB: I'm curious about some of your influences outside of the canon of Rishonim and Acharonim that appear in Mikraos Gedolos. Were there any Chassidic thinkers who influenced your approach to Tanach?
RNS: Rabbi Gedaliah Schorr, the Sefas Emes [Rabbi Yehudah Leib Alter], and Rabbi Tzadok HaKohen all had an influence. If you read the overviews [in the ArtScroll translations], you'll see that there's a heavy combination of mussar and chassidus that we incorporate into our commentary and that form our worldview.
Some of the verses in Iyov sound heretical, as if some of the personalities don't believe in God. And that's where the commentary becomes very, very important.
RDB: Is there a book of Tanach that you found to be the most difficult to translate or that you had the hardest time getting through?
RNS: Nevi'im Acharonim is very challenging. Iyov is especially difficult. Some of the verses in Iyov sound heretical, as if some of the personalities don't believe in God. And that's where the commentary becomes very, very important.
RDB: Are there any books or translations that ArtScroll put out that you think are your best, and that give you an extra sense of pride?
RNS: Rabbi [Meir] Zlotowitz's Bereishis, which originally consisted of six volumes and is now two, is the best commentary on Bereishis, bar none. Rabbi Joseph Elias—who knew Tanach cold—once said if he had any difficulty with Bereishis, he would look at Rabbi Zlotowitz's work and invariably he would find an answer to his question. But unfortunately as ArtScroll grew, Rabbi Zlotowitz was overwhelmed with other responsibilities and he couldn't do his own writing anymore.
RDB: Are there any books that you would want to redo if you were given a second chance?
RNS: I wouldn't necessarily want to redo any works, but I would want to write a few of them on a different level. In retrospect, I would have added more depth to our commentary on Nevi'im Acharonim—but there just isn't room for everything.
Rabbi Dovid Bashevkin is the NCSY director of education and a member of the Jewish Action Editorial Board.


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Alternatives to the Niku Hypothesis >
New Britain Hypothesis
Author Topic: New Britain Hypothesis (Read 112674 times)
Re: New Britain Hypothesis
EXCEPT that flying was NOT shut down into the airports around Rabaul because of the volcanic eruption
That's all I needed to know Gary, thanks. So how much extra time aloft around Howland would they have gained by using one of the three operational airports at Raboul instead of Lae as their starting point, a couple of hours?
Quote from: Malcolm McKay on April 12, 2012, 11:33:18 PM
... I was just making a general observation about the proprietary nature of these endeavours.
And I offered specific facts which showed that TIGHAR does pool resources with other organizations, under the right circumstances.
TIGHAR does have a responsibility to decide what is a proper investment of its resources. It must also take good care of the property that is entrusted to it. These are duties imposed on it as a 501 c (3) corporation operating under the laws of the nation. Squandering its wealth so that it cannot meet its goals would be highly improper.
Malcolm McKay
Read-only
Quote from: Martin X. Moleski, SJ on April 13, 2012, 06:24:01 AM
Squandering its wealth so that it cannot meet its goals would be highly improper.
And that is a most commendable attitude
« Last Edit: April 13, 2012, 06:29:30 AM by Malcolm McKay »
The C/N tag is a strong point in that hypothesis. An aircraft while under construction would be allotted a number by the factory to distinguish it because its issued registration number was not a permanent number. If the aircraft was sold overseas it would receive a civil registration for that country rather than keep its US number, or it could have its CoA withdrawn for a period and later be restored to airworthiness with a new registration number.
But as aircraft in that period were largely handmade despite series production runs there would be slight dimensional changes or special features that could be unique to that aircraft. So if a large complex component was being repaired and had to be taken from the aircraft for that purpose and you had a hangar or repair facility with a couple of them in it, or it went back to the factory for the work then you would need to distinguish that component from others that were similar but not made to fit the aircraft with the problem. Now I am aware that that is explained on the East Britain hypothesis site, however anyone familiar with complex machinery which has a deal of hand fitting in it will be already familiar with that, I certainly was well before I read the New Britain argument. In fact it was that familiarity that made me think more about the idea.
So that is why I find that C/N tag on the engine bearer very interesting because it indicates a need to identify that component to a particular unique airframe. Why? perhaps because it had been removed for repair at some stage, and we know that the Electra was damaged in that ground loop. Now I know enough about aircraft to be aware that engines are not considered part of the airframe, they are designed to be replaceable or interchangeable - they would not have a C/N instead they would probably have a data plate with a model and serial number somewhere on the crankcase or the reduction gear housing in plain view which was allotted by the company that made the engine. Now is the C/N tag number a coincidence and somewhere on a hill in New Britain is another pre-war non-military radial engined wreck or is it the Earhart Electra?
After a great deal of consideration of it I think that the East Britain hypothesis certainly has some validity, and contrary to my inherent scepticism expressed in the Nikumaroro discussions about some of the claims for the material evidence, I admit that had felt that despite those weak points the Nikumaroro hypothesis was the best of the bunch. But after careful thought about the New Britain hypothesis I am now not so certain. If on this next trip TIGHAR turn up clear undeniable evidence of the Electra at Nikumaroro then excellent, but it will leave a tantalising question about what aircraft is on that hill in New Britain. If they don't then we still have the mystery.
A quick search using key words "constructor number" returned many examples of use of the term. The first part of the number is the model (10), the second part is the sequential example (55th model 10, or "C/N 1055" for Amelia's aircraft). For example, Linda Finch's Lockheed 10A was rebuilt to resemble Amelia's 10E special, but the C/N (1015) did not change.
I did not find a link that mentioned where the Constructor Number might be found on an aircraft, but I didn't read every article.
Interesting. I'd not heard the term before.
Apparently not on the engines as these were and, still are interchangable...
Michael Claringbould of Aerothentic Publications and author of Leave Amelia Alone:
"If the data plate DID exist with the data: '600 H/P S3H1 C/N1055' then that is the serial number of the engine NOT the aircraft. NO engine carried an aircraft's serial as they were often interchanged."
The engine discovered by the aussie patrol used to belong to B17, blown up, mid air due to enemy fire...
http://pacificwrecks.com/aircraft/b-17/41-2429.html
USAAF did not identify it as 'military' at the time as they had no idea where missing plane was/went down
41-2429 (7th BG, 88th RS) arrived over Pearl Harbor on Dec 7, 1941.
Used to evacuate MacArthur's staff from Del Monte, Philippines Mar 25, 1942
Shot down Rabaul, New Britain Aug 7, 1942...
Brian Bennett adds:
"Our CILHI camp back in 1986. I remember that the wreckage was well scattered and was consistent with the aircraft having blown up in the air. From the lat/long position if you run a radius of about 500 metres then this will safely enclose the wreckage scatter of the B-17. This includes the area of interest of David Billings and his "Earhart Project". I was of the opinion years ago and still am that it is highly unlikely that the engine that David speaks of that is from Model 10 Electra that Amelia Earhart was flying - is in fact one of the engines from B-17E 41-2429. We were on site for two weeks and did not find all the wreckage let alone all the engines. The river is the Powell River or Henry Reid River."
Quote from: Jeff Victor Hayden on April 13, 2012, 04:33:28 PM
Thank you Jeff - one thing (forgive me if I have misread that comment) but B17s were not powered by 600HP P&W engines, they were powered by the Wright R1820 Cyclone engine which by the time they were in operational use was developing 1200 HP.
Nearly correct malcolm. The early B17s were indeed powered by pratt and Whitney engines. These were discovered to be hopelessly underpowered and later models were fitted with the early versions of the Wright cyclone engines which gradually developed into impressive power plants (600hp - 1800hp) of the later E's up to G's
B-17E "Why Don't We Do This More Often" Serial Number 41-2432 was an early version Model-E. This particular plane had a chequered and short career in the Pacific theatre. Infact she was declared 'unservicable' but, that didn't stop them using it on the day it went down.
I'll post some more info on Serial Number 41-2432 when I get time, it was a very interesting career and, I'll see if I can find which version/versions of the Wright Cyclone they cobbled together to keep it flying. It is officially recorded as having 'weak engines' which points to the early Wright cyclones amongst the list of faults making it unservicable.
Quote from: Jeff Victor Hayden on April 14, 2012, 08:32:41 AM
Nearly correct malcolm. The early B17s were indeed powered by pratt and Whitney engines.
Only the prototype, the Model 299. After it crashed on 30 October 1935 Boeing were asked to re-engine the YB17 with the Cyclone. We both know that if a B17 crashed in New Britain during WW2 it was not the Model 299 which had crashed and burned way back in 1935. So the C/N reference on that metal tag still remains likely to apply to an aircraft fitted with a P&W engine of a type that was fitted to the Electra which disappeared in 1937.
« Last Edit: April 14, 2012, 07:36:48 PM by Malcolm McKay »
Malcolm, so you think possibly this New Britain wreckage may be the Electra? Good Theory. Ok AE flew on course to '200miles out' of Howland, and turned banck and flew 1700+- miles to New Britain? Okk. Maybe she turned back before '200 miles out'. She was spotted overflying the Gilberts, outbound to Howland, so we know she made it that far. So, if she missed Howland, why go all the way back to New Britain, instead of the Gilberts? And what about the post-loss radio signals from the Phoenix group? Not from the Gilberts area, or New Britain, but the Phoenix group.
I guess I can better talk about your theory after seeing the evidence in DC. I'm assuming there are no pics of the New Britain wreckage that is identifible. As a highly modified Electra 10E, I assure you there was not another equipped like her in the world. Lets find the new Britain wreckage and look in the fuselege for the extra fuel tank plumbing. Thats a start.
Some photos showing the rivets around the engine cowling may be seen at http://tighar.org/Projects/Earhart/Archives/Research/Bulletins/54_HistoryDetectives/%20%2054_HDreport.html
which also discusses an artifact reputed to be a souvenir of the Luke field crash.
I'd like to know what efforts have been made to track down the tag, or even supporting documentation of the tag.
Quote from: Tom Swearengen on April 27, 2012, 08:11:38 PM
Hello Tom
Well actually the East New Britain hypothesis is not mine, but I think it does deserve to be taken seriously as I do the Nikumaroro hypothesis. It would be very useful if there were pics available of the purported wreck but like the possible wreck at Nikumaroro the wreckage has yet to be found let alone photographed. I also think that both the Gilbert hypothesis (based on the Vidal testimony) and the ditched somewhere near Howland Island hypothesis are equally attractive (given the last confirmed data). As I see it none of the four can at the moment be ruled out - that will only occur if and when someone comes up with some identifiable wreckage or remains that tie them to the Electra and Earhart or Noonan. So all we can do at the moment unless something conclusive comes up is discuss the available evidence or lack thereof.
Oskar Erich Heinrich Haberlandt
I agree, but I think, also the Marshall Islands (Mili) Theory (Captured by the Japanese) cannot be ruled out. OK, all the spy-theories should be nonsense, but Amelia and Fred could have been completely "lost" and made it to the Marshalls instead of the Gilberts - without being aware of that.
Oskar---that is true. I occured to me that ALL possibilites cannot be discounted until we find some positive evidence of the Electra-somewhere. Whether at Nikumaroro, the Gilberts, New Britian, Mili, on the bottom off Howland, or someplace we havent considered, this is still and investigation. So far, IMHO, this is the more promising of the bunch. And----right now its the ONLY one moving forward.
We will all know something positive at the Symposium, and after the expedition gets to Niku. Not to bash anyone else's theories, but I'd personally like tosee the Electra parts found at Niku. Why? Theories make alittle more sense to me. Potential evidence, like the radio tranmissions, and aluminum add to it. The witness evidence of Emily Sukuli is ok, but it sure would have been nice to have her actually SEE nessie, or a wing with a number on it. But, again it narrows the search box.
On a personal comment note if I can: This exercise has been fastinating! I learned about AE and Freds adventure as a YOUNG man after Fred Goerners book and escapades were broadcast. For those of you unaware, that was in the mid 1960's. Fascinated by the 'unsolvable', I completely be accident stumbled on the TIGHAR website while looking for something else. I must say, Ric and CO, have given me a new perspective on things. Also, by and large, the forum members have been able to project comments, theories, rebuttals, unbelievable knowledge, and get along.
Its amazing to me that people from diverse backgrounds, in different countries, that can think for themselves, can become part of this project, and get along. Yeah, I think we all have had our disagreements from time to time. I know I have. But I think you all can agree that we have behaved pretty well. That, my friends, is a credit to each one of us--and I congratualate you. It is truely a pleasure to be a menber of TIGHAR.
Maybe the best part of all of this is that we are a part of history. Members of a group that may potentially solve one of the biggest mysteries of the 20th century. It has gottenr the attention of alot of people, including young people, like my grand kids. We are showing them how to get along, to theorize and investigate, and even conduct some diplomacy. One big lesson learned here is that NOTHING is out of reach, if you stay with it. Even my 85 year old mother asks how things are going. Imagine for a minute being able to sit down with a group of youngsters, and tell them the story, of 2 adventurers that became lost, and how a group of people from different backgrounds, formed a team, searched, and found the necessary evidence to solve the mystery. And YOU were a part of that. To be able to tell them that you know Ric and other members personally, and that you made a contribution is something to take pride in.
I'm proud of every one on this forum.

redpajama_set_name: RedPajamaCommonCrawl


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April 7, 2020 /in B2C Marketing, Brand Marketing, channel preferences, Creative, Data Analytics, Digital Marketing, E-commerce, KPI, Marketing Plan, Multi-Channel Marketing, Online Advertising, Real-time Marketing, Response Analytics, Retail Marketing, Search Marketing, Testing, Video Marketing, Website /by David Kanter
Pandemic lockdowns across the nation have turbocharged e-commerce, with online sales growing by triple-digits since social distancing went into effect. Many predict a longer-term change in buying habits that will continue after the crisis has passed. The new environment is pushing some AccuList's clients, especially retailers, to up their online game. Is your marketing ready? Most marketers are not, according to a recent Profitero and Kantar survey of 200 brand executives, which found that only 17% believe their organizations are leading competitors in e-commerce.
E-commerce Marketers Need to Prioritize Key Strategies
E-commerce marketers need to quickly prioritize key strategies, advises a recent post by Forbes magazine's CMO Network contributor Sarah Hofstetter. A problem identified by the Profitero and Kantar survey, for example, was that only 11% of organizations have functional-level e-commerce goals in place. Hofstetter urges organizations to make e-commerce a part of everyone's job, from building e-commerce KPIs into bonuses to accountability for quality content on retailing websites to cross-functional e-commerce goals to overcome internal silos. Next, marketers should recognize that, because online consumers are likely to shift among brands in a time of limited inventory, delay and hyper-competition, they need to boost online profiles and product discovery efforts. That includes targeted SEO and SEM, strong ratings and reviews, engaging targeted content, and aligned multichannel outreach. Third, e-commerce's new hyper-competition requires a shift from offline to speedier online tactics, such as algorithmic matching of competitor price changes and real-time tailoring of product assortments and promotional strategies by audience. Fourth, organizations can beat competitors by boosting online agility. Note that 63% of brands do not test and optimize their content to improve sales impact (Profitero and Kanta survey), and 61% do not use digital shelf analytics or shopper panel data to test, measure and improve digital execution. So brands that digitally test new products, new traffic-generating variables and new marketing messages can get ahead of the curve.
Messaging and Media Mix Can Adapt to New Realities
Janet Balis, a principal of Ernst & Young LLP, recently penned a Harvard Business Journal article offering broader advice for marketers as they lean into today's new buyer realities. The nuances of creative messaging and brand voice have become more delicate, she notes, warning that commercially exploitative brands will not fare well. An example of smart messaging comes from Guinness, which shifted its usual St. Patrick's Day focus from celebrations to longevity and well-being. Plus, organizations that promote doing good, from food bank donations to repurposed manufacturing for PPEs, enhance brand image for the longer term, as long as contributions are perceived as material and not solely for commercial benefit. Next, since the mix of consumer-preferred media platforms has changed during the crisis, marketers may want to modify their media mix, for example with more ad-supported premium video streaming to take advantage of spiking digital entertainment, or advertising around peaking news consumption (broadcast or digital). Finally, marketers will want to put a greater emphasis on behavior trends and response tracking to better adapt messaging and targeting. Closely observing trends on social-media platforms and e-commerce product pages can help more quickly spot opportunities and looming problems.
Even Small Retailers Can Use Google Tools to Boost Agility
Google is the lead search engine for e-commerce players, and it recently offered advice for using its tools to improve results during the pandemic and beyond. Even smaller, less sophisticated retailers can take advantage. For example, the online agility advised by Forbes and Harvard Business Journal articles requires staying informed of market and customer changes. Tools such as Google Trends and Google Alerts help users stay up-to-date on local conditions and customer mindsets, while retail-category metrics for Google Search and Shopping campaigns help spot shifts in product category demand. In the overcrowded e-commerce space, transparency and accuracy also loom large in capturing fickle visitors and buyers, so Google advises not only updating the customer-facing website but also the Buyer Profile on Google Maps and Search, for example to show changes in hours, extra safety precautions, shipping timelines, delivery or pickup options, etc. Finally, online customers now expect companies to rapidly adjust. So, within Google Ads, e-commerce efforts should update campaigns for any product or policy changes, and retailers should also enable automatic item updates in the Google Merchant Center to keep inventory and product data current, especially for price and availability.
https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png 0 0 David Kanter https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png David Kanter2020-04-07 21:54:422020-04-08 01:03:51Has Your Marketing Adjusted for the Current E-commerce Surge?
March 31, 2020 /in B2B Marketing, B2C Marketing, Case Study, Creative, Digital Marketing, Direct Mail, Direct Mail Lists, Donor Lists, Education Marketing, Fundraising, Modeled Data, Print Technology, Segmentation, Targeting /by David Kanter
As the majority of American adults hunker down at home, with all but essential businesses closed or working remotely because of the COVID-19 crisis, AccuList reminds marketers of the unique advantages of targeted direct mail, which takes promotions right into homes, has the highest response rate of any channel, and has the ability via print technology to connect with digital, too.
Direct Mail Can Rise Above the Current Digital Noise
Direct-response agency SeQuel Response notes that since the majority of American have responded to state lockdowns and virus fears by increasing their online shopping, many direct marketers have flooded the digital zone with new e-commerce sites, digital advertising, social media promotions, and e-mail. With online channels increasingly overcrowded, direct mail offers an alternative way to reach consumers in their homes and an opportunity to rise above the noise. The agency provides some good tips for direct mail in the time of COVID: 1) Ensure creative elements and messaging align with consumer sentiments and promote social responsibility and even national pride for positive brand awareness; 2) reconsider mail frequency and timing if warranted for a particular product/service, but make sure not to lose touch with the audience; 3) solidify existing customer relations, with increased focus on retention and brand awareness to help survive on the other side of the crisis; 4) integrate direct mail with digital marketing, a proven way to boost campaign performance and reduce CPA, including print technology, such as QR, AR and VR; and, finally 5) plan for the post-crisis world, recognizing that a campaign takes six weeks from list development to creative production to mail drop, and make sure messaging and brand positioning can evolve post-crisis.
Leverage Mail Strengths With Modeling, Digital Alignment
Given the coronavirus disruption of buying processes, "optichannel" campaigning, meaning supporting a prospect's or customer's shopping and buying process using the channel that is best for them, becomes essential for ROI. Direct mail adds special advantages to an optichannel mix, especially when combined with modeling and digital integration, argues a recent Target Marketing magazine article. Among the article's examples is Galileo Learning, which operates 75 children's summer camps across parts of California and Illinois. The company used tight response-lift customer modeling to identify higher-response prospects on external lists and then used the resulting savings to create even better creative. As a result, response surpassed expectations by bringing in 155 new campers and $66,000 in new revenue. Another Target Marketing case study is especially relevant for nonprofit fundraisers trying to help the most vulnerable in the current COVID-19 crisis. It comes from Meals on Wheels in the Diablo region of California, whose mailed holiday donor appeal garnered $230,000 in donations and 43% new donors. The charity attributes the 75,000-piece mail campaign's success to, first, defining more-responsive list segments for existing donors, lapsed donors and prospects via demographics and customer-look-alike modeling, and, second, adding targeted digital advertising (e-mail, social and online display). The added digital effort not only delivered a 600% increase in campaign impressions over the mail-only control, the donors acquired by the "optichannel" campaign gave an average of 169% more than mail-only donors.
https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png 0 0 David Kanter https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png David Kanter2020-03-31 22:46:512020-03-31 22:46:54Amid Virus Disruption, Direct Mail Has 'Optichannel' Advantages
March 25, 2020 /in B2C Marketing, Digital Marketing, Direct Mail, Donor Lists, E-mail Marketing, Engagement, Facebook, Fundraising, Nonprofit Marketing, Search Marketing, Social Media Marketing, Uncategorized, Video Marketing /by David Kanter
In a previous post, AccuList joined other experts to stress the importance of nonprofit clients staying the course on fundraising despite the coronavirus crisis altering the social and economic landscape. But fundraising tactics will need to alter to navigate that landscape, of course. Recent fundraising pro articles highlight some smart ways to approach existing and potential donors during the crisis.
Adapt by Expanding Digital Communications & Events
In a recent NonProfit PRO post, for example, C.J. Orr, vice president, and Katie Nichols, senior associate director, of the Orr Group fundraising agency, put together some quick tactic shifts for fundraisers, especially those that had been counting on events to tap donors. First of all, don't panic and cancel events, they advise, but reschedule or repurpose. If an event can be postponed, a nonprofit may be able to transfer tickets/table buyers to the future event instead of giving or issuing a refund, and can add touchpoints with donors and prospects along the way. Or, the fundraiser can switch to a digital event, perhaps with livestreaming. Indeed, this is an opportunity to go digital in multiple targeted ways, they suggest, starting with more social media ads, paid search ads and SEO efforts aimed at the target audience. For example, now is a good time for a digital forum, such as a virtual "fireside-chat" with a subject matter expert discussing COVID-19 and its impact on the mission and incorporating a fundraising ask. Or the nonprofit can tap top-of-mind concerns and promote itself as a thought leader with an article on the COVID-19 impact posted on social media as well as e-mailed to donors and prospects. Plus, remember that over 80% use smart phones, so that mobile-optimized promotion is essential. And don't forget old-school, nondigital communications, such as direct mail and phone calls. The authors suggest building out a phone-call list of top funders, with strategic talking points, for example.
Seize the Opportunity to Increase & Improve Social Media Efforts
Michael Wasserman, CEO of the stream fundraising platform Tiltify, used another NonProfit PRO post to stress how the current crisis should push fundraisers to boost use of social media as people naturally turn to social platforms to replace the lack of in-person interaction. The potential audience is huge: almost 80% of the population uses social media, with Facebook and YouTube having over 2 billion users per platform. Even newer sites like TikTok boast 500 million, Discord gets 250 million, and Twitch attracts 15 million daily visitors. Note that the Facebook Fundraisers tool has already raised over $2 billion, Wasserman points out, while even newcomer Twitch has raised over $115 million for various charities. So charities that still use elementary fundraising pages with a simple donate button, some text and an image are missing big opportunities to compete for attention in a space that the crisis is making even more crowded. He urges nonprofits to focus more on enticing content, such as video, which can leverage YouTube, the No. 2 search engine in the world with 2 billion registered users. Nonprofits should also consider using social livestreaming events for fundraising. An effort of a few hours can generate more than a campaign of months, he notes, citing the example of a group that raised in a week the amount it costs to run St. Jude Children's Research Hospital for a day, which is about $2.7 million. As an example of how to gin up donations, he imagines livestreaming a music celebrity connecting and interacting with fans online, perhaps asking people to donate in order to choose songs or get signed merchandise giveaways.
Social Distancing Doesn't Stop Creative Outreach to Major Donors
What about the impact of "social distancing" on the traditionally face-to-face connections that engage major donors? Suzanne Hilser-Wiles, president of philanthropic consulting firm Grenzebach, Glier and Associates, offers some tips in a recent piece in The Chronicle of Philanthropy. Start by showing you care and reach out quickly to ask how the donor is faring and discuss how the nonprofit is responding to the crisis. Enlist top executives to communicate with major donors about plans for moving forward, with consideration for the appropriate communication channel; for example, e-mail can quickly provide a direct but formal assurance, while social-media platforms offer a more human touch. Ad hoc "investor calls" may be appropriate for smaller groups of donors. For major donors and prospects, consider developing a specific message with a more in-depth perspective and request for their input. Highlight the nonprofit's expertise and how gifts support efforts relevant to the COVID-19 crisis. A museum might share national media interviews with staff members, or an academic medical center might point to resources on the university's coronavirus webpage, for example. And don't abandon events; get creative with virtual format substitutes, such as a conference call or webinar to let donors stuck at home see a presentation about a gift opportunity. For example, instead of a brunch with a scholarship recipient, donors can have a phone or video call with the student, she points out.
https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png 0 0 David Kanter https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png David Kanter2020-03-25 20:50:562020-03-25 20:50:57COVID-19 Crisis Alters Tactics for Fundraising Success
March 11, 2020 /in AR, B2B Marketing, Brand Marketing, Digital Marketing, Direct Mail, E-mail Marketing, Event Planning, Experiential Marketing, Interactivity, personalization, Print Technology, QR, Viral Marketing, VR /by David Kanter
What happens when experiential marketing—the strategy of engaging customers in branded live experiences—faces a world where events are being cancelled or postponed thanks to novel coronavirus fears? The blow to b2b experiential marketers is significant. Back in January 2020, the Demand Gen Report found that 53% of U.S. B2B marketers surveyed rated in-person events and tradeshows as their most effective channel for driving lead conversions, above digital-only efforts such as e-mail and the company websites, and, as a result, 41% of respondents planned to increase event marketing in 2020. Of course, that was before the coronavirus began to scuttle plans.
Virtual and Viral Replace In-Person Crowds
The event drought doesn't mean that the power of experiential marketing vanishes, but marketers do have to adapt, at least in the short term. As experiential agency Fake Love's CEO Alanna Lynch explained in a recent AdWeek article, since there's no doubt experiential marketing will be affected, "particularly around large-scale events with a global audience," the company is "proactively thinking about how our approach to branded experiences may need to evolve in the short term, more specifically, how physical activations could be experienced virtually and then shared virally." In a ClickZ post, Gretchen Scheiman reminds experiential marketers of the potential power of online experiences, ranging from gaming like Fortnite, to educational platforms like Kahn Academy to McDonalds restaurants, where parents who might hesitate to send children into crowded Happy Meal Play Zones can visit happymeal.com for downloadable coloring pages, activities and interactive games. Jillian Ryan at eMarketer likewise urges pandemic-deprived marketers to "go digital and be nimble" as virtual conferences replace physical events, creating digital touchpoints whose content and engagement can still influence the intended audience. Indeed, event cancellations can provide a great opportunity for marketers to A/B test whether their physical event presence is as crucial to conversion as presumed, Ryan notes.
Direct Mail and E-mail Offer Experiential Opportunities
Plus, experiential marketers have some good old-school options that have been technogically enhanced for interactive engagement. Ryan urges consideration of direct mail as an experiential tool, for example. In addition to its visual and tactile engagement, direct mail can be highly targeted and personalized, and now, thanks to digital print technology such as QR, VR and AR, digitally interactive as well. Similarly, ClickZ's Scheiman reminds that targeted e-mail is another great way to create a direct line of communication with people around an event or experience, physical or virtual. She cites the example of Single Malt Scotch Whiskey, which uses personalized invitations with location data for local tastings of top shelf whiskey, inviting only people within driving distance but sharing tasting notes and photos from the event with people who aren't able to make it as well. It would not be a big leap for the brand to create a "virtual" tasting in lieu of an actual gathering, she points out.
https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png 0 0 David Kanter https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png David Kanter2020-03-11 00:15:382020-03-12 18:57:21B2B Experiential Marketers Have Options to Pandemic-Hit Events
Personalization and Privacy Trends Highlight Need for Data Strategy
January 28, 2020 /in AI, B2C Marketing, Data Analytics, Data Management, Data Privacy, Data Quality, Digital Marketing, Direct Mail, Marketing Research, Marketing Trend, Omnichannel, personalization, Regulation /by David Kanter
As data brokers, the AccuList team keeps a close eye on the many issues affecting the data strategies of our direct marketing clients. Data privacy is going to be one of those issues. While many of our U.S. clients are not affected directly by the European Union's General Data Protection Act (GDPR), U.S.-based consumer-data privacy efforts have now resulted in the California Consumer Privacy Act (CCPA), with other states likely following that model and federal legislation on the horizon. Regulation is only one of the data complications facing marketers now that omnichannel data personalization has become essential for targeted response and ROI. So what strategies will help prepare for data market changes in 2020?
Data Privacy Demands Customer Focus Across Silos and Sources
Companies face complicated decisions when combining first-party data collection, user-level data from the big digital platforms (Google, Facebook and Amazon) as well as second- and third-party data in ways that balance consumer privacy with smart (and customer-demanded) personalization. A post in AdExchanger by Briggs Davidson, a senior manager at Deloitte Consulting, outlined some key steps for coping with a marketing data landscape that now includes regulation like CCPA. He advises starting with a focus on the customer in collecting, organizing, storing, and activating data across all silos that may need to meet data-privacy compliance, such as marketing and IT. Then when it comes to first-party data, prepare to shift marketing strategies to ensure consumers have a reason to share their data, delivering value to build trust. Davidson predicts creation of data clean rooms, or a separate analysis space for combining first-party data with platform-level customer data under strict privacy controls before usage. Marketers also will need an even closer embrace of media analytics to support a unified customer view, and use of new tools, such as Google's Ads Data Hub. Finally, marketers will need multidisciplinary teams—for example Google's upcoming restrictions on DoubleClick ID will boost the need for tech pros for unified customer views within Google—as well as partner collaboration in collecting and storing customer data.
Personalization Power Is Driving Marketing Data Trends in 2020
Hyper-personalizaton is expected to drive data marketing in 2020, according to a useful infographic put together by European digital platform firm Qualifio, which found that 83% of marketers say creating personalized content is one of their biggest challenges. Why? Because personalization now requires: 1) new tools to collect and analyze first-party data for compliance with data privacy regulations like GDPR and CCPA; 2) an omnichannel purchasing journey and analytics for a single customer view; 3) incorporation of new technologies such as voice search (50% of Google searches are expected to be voice searches in 2020); and 4) meeting rising customer standards for personalized promotion and service. In fact, 70% of the customers surveyed want an immediate response to their questions or complaints, which is fueling artificial intelligence (AI) and machine learning (ML) initiatives. Marketers surveyed are already moving to meet personalization challenges, with 78% of European companies completing a GDPR compliance assessment and 65% using omnichannel efforts to personalize customer journeys, per Qualifio's data. For those U.S. marketers still hesitating to commit to personalization, check out these statistics on improved response, ROI and brand loyalty for e-mail, mobile, e-commerce and digital ads. Direct mail personalization, from name-only to variable images and text, has a proven track record of success, too; in fact, a 2019 survey by NAPCO Research found 44% of responding marketers said personalized direct mail increased response, on average, by 16%.
Data Quality Key to Privacy, Personalization, New Tech Initiatives
Data quality will be even more key to data strategy in 2020. It is paramount in meeting consumer data privacy regulations, for example, where validated contact data is required to avoid consequences ranging from compliance penalties to brand damage. Effective omnichannel, targeted marketing also requires data quality. A Forrester Consulting July 2019 report revealed that while 82% of companies place a high priority on refining data quality, more than a quarter of all marketing campaigns were hurt by substandard data in the last 12 months. Plus, the high-tech analytics and artificial intelligence (AI)/machine learning (ML) that marketers count on to boost personalized customer interaction also depend on data quality. A majority of enterprises engaged in AI/ML initiatives (78%) say these projects have stalled—with data quality as one of the culprits for 96%—according to a new study from Dimensional Research. That's why CMO Kristin Hambelton, of Marketing Evolution, urges marketers in a recent Forbes magazine post to take these basic steps for improved 2020 data quality: 1) prioritize data quality and create a comprehensive initiative that includes not only processes and technology but defined positions responsible for data verification, collection and cleansing policies; 2) define and verify high-quality data in terms timeliness, completeness, consistency, relevance, transparency, accuracy, and representativeness; 3) organize disparate data sources with unified marketing measurement, breaking down silos to develop a holistic customer view across sources and channels, and to form actionable insights.
https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png 0 0 David Kanter https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png David Kanter2020-01-28 22:25:302020-01-29 18:50:21Personalization and Privacy Trends Highlight Need for Data Strategy
Direct Marketing Challenged by 2020's Record Political Spend
January 23, 2020 /in B2C Marketing, CPM, Digital Marketing, Direct Mail, Marketing Forecast, Political Marketing, Programmatic Advertising /by David Kanter
AccuList's direct marketing clients need to plan for competition for consumer attention across all media as political campaigns' ad spending is forecast to hit record heights in 2020. Kantar's Campaign Media Analysis Group (CMAG) predicts that political media campaigns will spend a record $6 billion on advertising in 2020, a 14.3% increase over the $5.25 billion spent in the 2018 midterm elections, and a 37.9% increase over the last Presidential campaign year in 2016, with the biggest gains going to digital media, which will nearly double to $1.2 billion in 2020. Meanwhile, ad media giant GroupM forecasts that political ad spending could reach a record $9.8 billion or more in 2020, again driven by digital ad growth.
Political Digital Competition Will Squeeze Inventory, Drive Up CPM
Nonpolitical marketers will face a considerable challenge, especially if they are advertising in politically divided markets, warns Kantar. For example, in the last three weeks of the 2016 campaign season, political advertising totaled 32% of local TV ad time within the battleground markets studied, an increase of 26% from the beginning of the season, while nonpolitical advertisers watched their share of the market plummet from 77% to 51%. Meanwhile, because digital is a big growth area for politicos in 2020, with a preference for programmatic advertising, marketing agency Hiebing warns that a scramble for digital inventory will significantly drive up CPMs for nonpolitical campaigns. Advertisers should develop a game plan early, either shifting campaign flights out of the election window or diversifying channels and tactics, Hiebing advises. Marketers should also consider Private Marketplaces, or PMPs, which are invitation-only marketplaces where selected programmatic media buyers make deals with publishers. These can offer access to more premium inventory, and better control over brand safety, than open exchanges crowded by 2020 political buyers.
Direct Mail Needs Careful Scheduling, Targeting, Stand-out Tactics
For direct mailers, it's important to recognize that mailbox crowding will be especially bad around certain key events, such as the weeks before an election date, as well as early voting starts and the delivery of absentee/mail ballots. Marketing-mail drop dates need to be adjusted accordingly. Since bulk mail delivery is slowed, taking a back seat to first-class political promotions, mailers need to build in extra delivery time to the in-home date. Plus, in 2020, you will need to pay attention to the Super Tuesday primaries on March 3 because those primaries will see more impact (and more political mail) than usual as two of the nation's most populous states, Texas and California, are among the 14-state total; indeed, Super Tuesday this year affects a whopping one third of the U.S. population. Bottom line: Careful planning of mail schedules will be required to get promotions in the hands of target audiences at the right time! Even with good timing, mailboxes are busier and response can be impacted, so marketers also need to make an effort to stand out creatively, perhaps changing up outer envelopes in size and color, and to avoid costly waste with more targeted messaging, via segmentation and personalization.
https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png 0 0 David Kanter https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png David Kanter2020-01-23 00:18:132020-01-23 00:18:16Direct Marketing Challenged by 2020's Record Political Spend
Positive Industry Trends Buoy Museum Marketing
October 8, 2019 /in Audience Building, B2C Marketing, Data Analytics, Digital Marketing, Experiential Marketing, Fundraising, Generational Marketing, Marketing Trend, Museum & Zoo Marketing, Social Media Marketing, VR /by David Kanter
AccuList's museum marketing clients can take heart from a number of trends that are boosting museum appeal to visitors and donors, according to a recent report on the museum industry from ticketing solutions provider Acme Technologies.
Demographics, Political Angst, Tech Innovations Boost Museum Interest
Demographics favor museum marketers, the report notes. The baby-boomer generation, the most populous generation still living today, is made up of the most loyal frequenters of museums and galleries among generations, while data shows the tech-savvy millennial generation, which demands stimulation and interactivity, is being wooed by modern museums' innovative tech and design. Museum appeals are even benefiting from our contentious politics today as conflicting media, heated partisanship, and rapid social change drive the public to seek out museums as safeguards of knowledge, culture, and history. Finally, technology trends are transforming museums from halls of dusty relics to efficient institutions using novel and interactive solutions to improve visitor experiences, with digital systems integration, VR, and greater disabled accessibility for example.
New Tactics Help Museum Marketers Leverage Trends
The Acme report notes a number of tactics that will help museum marketers leverage the demographic, cultural and technological trends in their favor. For one, galleries, zoos and other foundations can integrate traditional displays with innovative tools that allow audiences to experience collections in new ways. For example, the Netherlands' Van Gogh Museum in Amsterdam is using Virtual Reality to provide a unique view of the famous painter's works, while the Cleveland Museum offers a digital map that visitors can access via their smartphones to navigate exhibits. Social media is another boon for savvy marketers. Instagrammable selfies are becoming intentional features in museum tours as an attractive souvenir that visitors create themselves. An example is the San Francisco Museum of Modern Art's "Snap + Share" show about social media, photography, and "selfie culture" influence on art. One interactive hit is an artwork that encourages visitors to snap a selfie with their head in a freezer, and tag the museum in the resulting Instagram post. Finally, museum and zoo marketers are increasing reliance on data-driven decisions. Data analytics offer insight into museum-goer trends for strategies that widen audiences and increase donations. The report cites the example of The Reina Sofia Museum in Madrid, Spain, which hired data analytics provider Synergic Partners to analyze tourist visitation trends for a special Picasso exhibit. Information gathered showed the most common nationalities of visitors, and allowed the museum to better cater to their needs and expectations. For more marketing trends and examples, see the full museum industry trend report.
https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png 0 0 David Kanter https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png David Kanter2019-10-08 20:43:432019-10-08 21:08:55Positive Industry Trends Buoy Museum Marketing
Is Your Direct Marketing Ready for Gen Z?
September 11, 2019 /in Acquisition, B2C Marketing, Content Marketing, Digital Marketing, Direct Mail, Generational Marketing, Marketing Research, Mobile Optimization, Omnichannel, personalization, Social Media Marketing /by David Kanter
Generation Z is arriving in the marketplace. Gen Z, also called post-Millennials and the iGeneration, includes young people born in the mid-1990s to the early 2000s, who are now graduating and getting their first jobs. Any b2c marketer ignoring this group is risking the bottom line since Gen Z members not only make up 25.9% of the U.S. population now but will account for 40% of all consumer markets in 2020. Their annual purchasing power is already $44 billion and growing as they advance in the workforce. If you add their influence on parental spending, Gen Z accounts for closer to $200 billion in annual purchasing. Is your direct marketing ready?
The Challenges of Winning Over Gen Z
Wooing Gen Z will require marketers to amend their playbooks. Oberlo, an e-commerce agency, recently discussed Gen Z marketing challenges in its blog. IWCO Direct, a data marketing agency, comes to similar conclusions in a post. First, Gen Z members have a short attention span; marketers have only about 8 seconds to capture their notice, which is even shorter than the 11 seconds required to grab the attention of the typical Millennial. This means content must be targeted, relevant, to the point and quick to engage. Second, Gen Zers have a higher number of technological devices and are constantly jumping from one device to another. While Millennials bounce between three screens at one time, Generation Z can use up to five screens at the same time. Multi-channel, multi-platform, mobile-optimized campaigns are required to reach this generation. Third, Gen Z young adults have strong opinions and, raised to expect personalization, demand that marketers customize experiences. They will be very critical of advertising that fails to meet their standards for authenticity and meaningful interaction. What is meaningful? Gen Z members want to buy from companies that support their values, for example; 55% of Gen Z chooses brands that are eco-friendly and socially responsible. Yet Gen Z has less brand loyalty than prior generations and is less motivated by traditional loyalty programs, although they can be wooed with interaction, such as online games or events. And while Gen Zers are definitely social media fans, they use social platforms differently than prior generations. A study by Response Media found that Gen Z favors Snapchat to showcase real-life moments, gets news from Twitter and gleans some information from Facebook, although they see Facebook as a platform for older people. Market Wired research shows that Instagram is their most popular app for brand discovery, with 45% using it to find new products. YouTube video is another way to reach Gen Z.
Gen Z Was Weaned on Digital, But Print Marketing Still Works
However, direct mail marketers shouldn't assume only a digital strategy can work with Gen Z. As IWCO Direct points out, Gen Z actually finds print media more trustworthy. An MNI Targeted Media study found that 83% surveyed said they turn to printed newspapers for trusted news instead of the Internet. Gen Z does not trust information on the Internet unless it comes from a website ending in .org or .edu, research showed. In fact, since Gen Z is online so often and using multiple devices, the biggest challenge is making a lasting impression, which is where trusted print material, such as direct mail that can be physically touched and revisited, offers an advantage. Omnichannel marketing that advertises on multiple online platforms and is combined dynamically with print is more likely to increase brand recognition than digital alone, per studies. For more insight on Gen Z marketing, including content and influencer strategies, check out this recent Forbes article.
https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png 0 0 David Kanter https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png David Kanter2019-09-11 15:43:062019-09-11 15:50:48Is Your Direct Marketing Ready for Gen Z?
Facebook Both Boosts and Challenges Fundraising Efforts
July 17, 2019 /in Analytics, Digital Marketing, Facebook, Fundraising, Marketing Benchmarks, Marketing Research, Mobile Giving, Multi-Channel Marketing, Nonprofit Marketing, Online Giving, ROI, Social Media Marketing, Video Marketing /by David Kanter
AccuList helps its nonprofit clients with fundraising via direct mail and events as well as digital channels, and online giving certainly has seen tremendous growth in recent years. But the latest M+R Benchmarks report shows a distinct slowdown in nonprofit online revenue. After years of steady growth (a 23% increase in 2017), online fundraisers reported just 1% growth in 2018. Exploring the why behind that drop yields some important lessons for fundraisers moving forward, especially when it comes to Facebook campaigns.
Facebook Changes the Game, But Are Nonprofits Ready?
M+R cites multiple trends underlying lower online revenue growth—from declining e-mail response, to more low-dollar mobile traffic, to falling online donor retention. But the report starts by noting how rising Facebook usage has both undercut revenue measures and signaled potential for future growth. Yes, changes to the Facebook algorithm resulted in, on average, only 7% of followers seeing any given post, but use of Facebook Fundraisers' peer-to-peer giving really took hold for the first time in 2018. However, because of the way the donations are processed, the Facebook Fundraiser dollars were not included in M+R online revenue calculations. It's an important missing piece for revenue growth: The Facebook Fundraiser tool for hosted fundraising now accounts for about 99% of all nonprofit revenue processed on Facebook, with nonprofits raising $1.77 through Facebook for every $100 raised through other online channels, per M+R. The impact is big for some sectors. For example, health nonprofits received $29.88 from Facebook for every $100 in direct online revenue in 2018, accounting for about 30% as much revenue as every other source of online revenue, including e-mail, web giving, monthly donors, digital ads, and search. To turn the new Facebook Fundraiser use into a bigger revenue boon, notes the M+R report, nonprofits would need to make an effort to get more individuals (the average now is 56) involved in hosting fundraisers and in attracting both more donors and higher-dollar donors (now the average per hosted fundraiser is seven donors and a modest $31 gift per donor).
Ignorance of ROI Is Far From Bliss
Another recent study pointed to a deeper issue with nonprofit Facebook efforts. The 2019 Digital Outlook Report—from care2, hjc and nten—found that nonprofits surveyed reported spending anywhere from $0 to $100,000 on Facebook and Instagram campaigns. But the majority (over 75%) answered "don't know" when asked about any resulting revenue! Clearly, the report urges, staff need training in analytics, whether using Google or another tool, as well as calculating not only resulting donations but the value of lead generation, e-mail signups, event attendance, etc. If there is any good news from this kind of ROI blindness, it is that Facebook probably has untapped potential.
Tips for Optimizing Facebook Fundraising
CauseMic recently offered some helpful tips for fundraising with Facebook. In using Facebook Fundraiser, in order to benefit from site traffic and donor information as well as dollars, start by disabling the "donate" button and direct supporters to donate on your website rather than through Facebook. Donors will learn more about the mission and fundraisers can stay connected with them for better retention. Second, nonprofits shouldn't focus only on the Facebook tool hosting fundraisers; they can use promoted posts and ads to grow the support base, interact with supporters, promote events, etc. When a breaking news story or emergency occurs that impacts giving, it can be incorporated into social media outreach to spread the word and raise money more quickly. Just make sure to use tracking analytics and calculate result values to avoid the ROI ignorance identified in the Digital Outlook Report noted above! Plus, make sure that Facebook is a consistent piece of a multi-channel strategy, and remember that it offers a proven response driver to multi-channel campaigns: video. Use the platform to post videos about donation impact, to host live videos, to publicize upcoming events, and to tell the organization's story with visual/emotional resonance. Finally, pay attention to timing in planned Facebook campaigns; M+R found that nearly a quarter of all Facebook revenue is raised in the month of November.
For more on general trends in online fundraising, see the latest M+R Benchmarks.
https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png 0 0 David Kanter https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png David Kanter2019-07-17 16:25:372019-07-17 17:16:06Facebook Both Boosts and Challenges Fundraising Efforts
Tech & Data Trends Spur 2019 Fundraising Opportunities
May 14, 2019 /in AI, Data Analytics, Data Enhancement, Database Development, Digital Marketing, Direct Mail, Donor Lists, E-mail Marketing, Fundraising, Marketing Automation, Marketing Trend, Mobile Giving, Nonprofit Marketing, Online Giving, Segmentation, Social Media Marketing, Targeting /by David Kanter
Despite 2019's many challenges for nonprofit marketers, including competing for attention with political fundraising noise, trends in data analytics and technology offer good news for AccuList's fundraising clients.
Fundraising Can Leverage Digital Innovations
Consider trends highlighted in this spring's Nonprofit Technology Conference in Oregon. For example, nonprofit tech pros reported success using Digital Wallets, such as Apple Pay, Paypal and Google Pay, to make donating easier for donors and to increase conversions. AI and chatbots are another boon cited by tech experts, not just because they free up staff from time-consuming interfaces but because they can be used to segment audiences and tailor communications to boost donor acquisition, value and retention. Meanwhile mobile text messaging and mobile giving not only continue to grow in use, but nonprofits are learning to leverage SMS to trigger response, scale donor relationships and engage and motivate communities more fully. Online giving continues its growth path, but there are now more online giving services and their offerings are expanding. For example, Give Lively has free online fundraising tools for text-to-give, peer-to-peer, events, and integration with social media platforms such as Facebook. Finally, virtual-assistant voice services have entered the fundraising arena; for example, Amazon's Alexa now can help donors verbally contribute up to $10,000.
It All Comes Back to Targeted Data
But for tech innovations to be effective, quality data and data analytics are essential. For example, fundraising efforts can use data to identify and segment those groups of current or inactive donors more likely to increase their donation dollars or flag donors to tap as future legacy donors. And data analytics can combine with real-time marketing automation, triggered e-mail series and variable data printing of personalized direct mail for improved donor acquisition. While the task of data collection and analysis can seem overwhelming, nonprofits don't need to vacuum up every bit of big data for better results. The key is to collect and track the information in the donor database, or to select the key response factors to target in prospect lists, which are most likely to lead to success. Beyond the basics of name, address/contact, gender, age and date and amount of last donation, data targeting can be enhanced with parameters indicating donor capacity (the ability to give) and donor affinity (the willingness to give). Indicators of donor capacity include personal income/wealth measures, real estate ownership, business title, stock ownership, etc., while donor affinity parameters include the RFM (recency, frequency, monetary) of the donor or prospect giving history, past relationship/interest in a specific cause or affiliated appeal, and political affiliation and giving. Check out this article on donor data from Candid's Philantopic blog for data management tips.
Beware Assumptions About Donor Data
A good database policy also includes regular hygiene and updating as well as an ongoing check for knowledge/data gaps. Classy, the online fundraising software provider, suggests challenging assumptions of donor knowledge by making sure analytics can deliver on these questions:
When are donors most likely to donate?
What is the average donation amount?
Are there different types of donors?
What is the reason for donation?
How does the donor liked to be thanked?
What is the donor's communication channel preference?
What value does the donor get from donating?
See the rest of Classy's suggestions on using data for fundraising.
https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png 0 0 David Kanter https://www.acculist.com/wp-content/uploads/acculist-logo-300-144.png David Kanter2019-05-14 00:38:272019-05-15 18:01:31Tech & Data Trends Spur 2019 Fundraising Opportunities
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First Heineken Cup Start For Spence
The Ulster team to play Bath in round 3 of the Heineken Cup at Ravenhill on Saturday (kick-off 1.30pm) has been named.
With Rory Best ruled out having sustained a fractured cheekbone during the GUINNESS Series, South African lock Johann Muller will captain Ulster as they resume their Heineken Cup Pool 4 campaign.
Ulster, who did the double over Bath in last season's tournament, will be hoping for more of the same this time around, with back-to-back fixtures against the English side in the run-up to Christmas.
Paddy Wallace returns at inside centre having recovered from the back niggle which ruled him out of last weekend's postponed match against the Newport Gwent Dragons.
Wallace will partner Nevin Spence in Ulster's midfield, with the 20-year-old starlet drafted in to make his full Heineken Cup debut. Spence replaces the injured Darren Cave (hamstring).
The third and final change in the back-line sees Springbok Ruan Pienaar get the nod at scrum half. Paul Marshall makes way, joining fellow backs Ian Whitten and David McIlwaine on the replacements bench.
Up front, Muller's return from the neck injury he sustained in Cardiff last month means that Tim Barker reverts to a bench role, while Stephen Ferris replaces Willie Faloon in a rejigged back row.
Commenting on Saturday's tie, head coach Brian McLaughlin said: "You've got to win your home games in Europe, that has always been the case. Bath present a great challenge for us but if we let this one go then the following week is a dead rubber.
"So, this is a 'must win' to make sure that the next game is even bigger. Bath may have had a few problems this season – that's not for me to say – but they're always a difficult side to play against.
"They've got a great pedigree in this competition and we will be treating them as worthy opponents. They will be a very, very difficult side to beat."
With the match kicking off at 1.30pm, the Ravenhill gates will open at 12pm. Pitch heaters have been in operation for the past 36 hours, working to defrost the pitch and Ulster Rugby are confident that the fixture will go ahead.
Tickets for the match are still available to purchase and will be on sale tomorrow at the gates.
ULSTER (v Bath): Adam D'Arcy; Andrew Trimble, Nevin Spence, Paddy Wallace, Simon Danielli; Ian Humphreys, Ruan Pienaar; Tom Court, Nigel Brady, BJ Botha, Johann Muller (capt), Dan Tuohy, Stephen Ferris, Chris Henry, Pedrie Wannenburg.
Replacements: Andi Kyriacou, Paddy McAllister, Bryan Young, Tim Barker, Willie Faloon, Paul Marshall, Ian Whitten, David McIlwaine.
European Rugby
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Sexual offending behaviour in young people with intellectual disabilities and autism spectrum disorder
autism and the criminal justice system
Clare Allely, Fiona Dyer (Editor)
Centre For Youth And Criminal Justice
This conference presentation discusses sexual offending behaviour in young people with intellectual disabilities and autism spectrum disorder (ASD).
Prevention, Intervention & Inclusion: Harmful Sexual Behaviour and young people with additional support needs - Centre for Youth & Criminal Justice, Glasgow, United Kingdom
https://www.cycj.org.uk/resource/prevention-intervention-inclusion-harmful-sexual-behaviour-and-young-people-with-additional-support-needs/
Prevention, Intervention & Inclusion
sexual offending
sexual offending behaviour
Allely, C., & Dyer, F. (Ed.) (2019). Sexual offending behaviour in young people with intellectual disabilities and autism spectrum disorder: autism and the criminal justice system. 38-72. Paper presented at Prevention, Intervention & Inclusion, Glasgow, United Kingdom.
Allely, Clare ; Dyer, Fiona (Editor). / Sexual offending behaviour in young people with intellectual disabilities and autism spectrum disorder : autism and the criminal justice system. Paper presented at Prevention, Intervention & Inclusion, Glasgow, United Kingdom.35 p.
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abstract = "This conference presentation discusses sexual offending behaviour in young people with intellectual disabilities and autism spectrum disorder (ASD).",
keywords = "sexual offending, sexual offending behaviour, young people, intellectual disabilities, autism spectrum disorder",
author = "Clare Allely and Fiona Dyer",
note = "Conference presentation.; Prevention, Intervention & Inclusion : Harmful Sexual Behaviour and young people with additional support needs ; Conference date: 03-04-2019 Through 03-04-2019",
url = "https://www.cycj.org.uk/resource/prevention-intervention-inclusion-harmful-sexual-behaviour-and-young-people-with-additional-support-needs/",
Allely, C & Dyer, F (ed.) 2019, 'Sexual offending behaviour in young people with intellectual disabilities and autism spectrum disorder: autism and the criminal justice system' Paper presented at Prevention, Intervention & Inclusion, Glasgow, United Kingdom, 3/04/19 - 3/04/19, pp. 38-72.
Sexual offending behaviour in young people with intellectual disabilities and autism spectrum disorder : autism and the criminal justice system. / Allely, Clare; Dyer, Fiona (Editor).
2019. 38-72 Paper presented at Prevention, Intervention & Inclusion, Glasgow, United Kingdom.
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Allely C, Dyer F, (ed.). Sexual offending behaviour in young people with intellectual disabilities and autism spectrum disorder: autism and the criminal justice system. 2019. Paper presented at Prevention, Intervention & Inclusion, Glasgow, United Kingdom.
Allely-CYCJ-2019-sexual-offending-behaviour-in-young-people-with-intellectual-disabilities-and-autism-spectrum-disorderFinal published version, 2 MB


The Base Aluminium Chassis are perfect for Inline Hockey. You can do them on Icehockey Skates or Inline Hockey Skates. It is not the lightest chassi but really durable. You will not have problems with blocking shoots because the Aluminium is thicker then other Inline Hockey Chassis.
This Chassi is good. It totally does his job. Great price point and durable thats what alot of Players need.


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Famous quotes by Calvin born on 1942
Showing top results. For more precise results use top quotes filters below.
"The best thing is to look natural, but it takes makeup to look natural"
Calvin Klein quotes (American Fashion designer, b.1942)
Similar Quotes. About: Makeup quotes.
"I think there's something incredibly sexy about a woman wearing her boyfriend's T-shirt and underwear."
Similar Quotes.
"I love that in the clothes, the body is what stands up, the person."
"Fashion is about change and, for me, the philosophy is always the same ... that the clothes have to be really modern and make women look really beautiful, ... But, it's fun to keep changing and to change the silhouettes, to change the fabrics and to change the color. Color this fall is really going to change too, because there is color."
"People are really starting to feel good again, and I see it reflected in the way they're looking at clothes and looking at fashion, and the way they are buying it, and the way they're wearing it,"
"Part of the wonderful thing about what we do in fashion is that it really can apply to so many forms of one's lifestyle, and it is such a logical extension to be designing for the home,"
"Either very curved and shaped to a woman's body or cut straight from the shoulder and boxy and short."
"The woman is totally different. She's really sexy, she's really healthy, attractive. She's got a body,"
"It's hello to having a body, being a woman and being sexy and American, and I think the clothes reflect that,"
"There are so many different kinds of leather, and you'll see very strong architectural leather that has a real rough edge, ... It's sharp and it's tough and it's sexy. And then there's leather that's like glove leather, and it's just soft. And there's a leather dress that is like my favorite piece in the collection."


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The Keith Corporation
Raleigh-Durham Office Report – Summer 2019
Developers are preparing to accommodate the growing demand for office and R&D space, with several mixed-use projects in the pipeline.
764 KSF Industrial Portfolio Changes Hands in Charlotte
An HFF team facilitated the sale of two Class A buildings on behalf of The Keith Corp for $70.5 million.
HFF Closes Sale of 239 KSF Office Building in KC Area
The Keith Corp. sold Quintiles Building in Overland Park. The four-story property is in the city's College Boulevard corridor.
Tenants Announced for Florida Retail Center
Currently under redevelopment, Delray Square is expected to be complete by mid-2018. The revamped shopping complex will be anchored by a 45,600-square-foot Publix Super Market.
Miami 09 August 2017 18:28
Furniture Retailer to Build 250 KSF SC Warehouse
Room & Board Inc. is planning to construct a distribution center in Newton, Catawba County, in partnership with The Keith Corp. The Minneapolis-based manufacturer will invest $12.9 million and create 13 jobs during the next three years.
Charlotte 05 May 2017 11:48
CompuCom Systems Relocates Global HQ
The technology infrastructure services company will relocate its offices and global contact center operations from Texas to Lancaster County, S.C.
Charlotte 09 December 2016 14:19
Argos Therapeutics Celebrates Groundbreaking of $57M Manufacturing Facility in Durham
Durham's biopharmaceutical company Argos Therapeutics, Inc. held a groundbreaking ceremony for its new 100,000-square-foot drug manufacturing plant in Durham.
Raleigh Durham 23 October 2014 23:16
C&W Arranges $79M Financing Deal for 2 MSF Charlotte-Area Industrial Portfolio
The Keith Corporation Portfolio, a 2 million-square-foot collection of Class A industrial assets in and around metropolitan Charlotte, has been snapped up by a JV with the assistance of $78.5 million of acquisition financing.
Charlotte 14 February 2013 16:20
Solar Industry Asks Congress to Extend ITC
The policy, set to begin its phaseout next year, has spurred $140 billion in private sector investment and the creation of more than 200,000 jobs since 2005.
Tampa Office Tower Adds Law Firm to Roster
A personal injury law firm has leased 26,505 square feet at the 515,965-square-foot building in the city's CBD.
Homewood Suites Jacksonville Changes Hands
A joint venture acquired the 117-key extended-stay hotel for nearly $15 million as part of a larger, 18-property portfolio deal.
Kilroy Realty Signs 1st Lease for Bay Area Life Science Campus
Cytokinetics is the first tenant of the in-progress $600 million project. The biopharmaceutical company will occupy 235,000 square feet at Kilroy Oyster Point starting in September 2021.


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Eric Kashdan
Senior Manager, Legislative Strategy
Eric Kashdan helps CLC coordinate its policy work and advocate for effective federal campaign finance, ethics, voting rights, redistricting, and election laws through lobbying efforts and coalition outreach.
Eric previously served as a Legislative Assistant in the United States Senate, where he developed an ability to design and drive policy initiatives through Congress. His accomplishments include securing more than fifteen provisions in the Infrastructure Investment and Jobs Act and helping to create a program to provide broadband connectivity for students learning online during the coronavirus pandemic. Eric has also worked on election law and civil rights issues for the Senate Judiciary Committee, the House Judiciary Committee, the National Governors Association, the Leadership Conference on Civil and Human Rights, and Common Cause.
Eric received his undergraduate degree from Boston University. He then earned his J.D. from Georgetown University Law Center, where he was a Blume Public Interest Scholar and the President of Georgetown Law Students for Democratic Reform. Eric is admitted to practice law in the District of Columbia and he joined CLC in February 2022.
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Give skin the hydration it needs without the heavy, greasy feel of a normal moisturizer. This lightweight hyaluronic acid serum smooths and plumps for a flawless feel, while also providing smart hydration that recharges moisture levels and restores skin's natural suppleness.
So what is Hyaluronic Acid? Hyaluronic Acid is naturally produced within the human body, but depletes over time. This smart hydration solution holds up to 1000 times its weight in water and restores the skin's moisture levels and suppleness. Not only that, by hyaluronic acid continuously draws water from the air, to replenish hydration all day long!
Apply 2-3 drops to skin or fingertips as needed. Rub on face in a circular motion until fully absorbed. Use in the morning and evening.
Side effects may include: Soft, supple, smoother-looking skin that you won't be able to keep your hands off of!
Domestic shipping within the United States is a flat rate of $6.99 USD and anything over $50 ships for free.
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Once your order is placed through the shopping cart, processing takes 2 to 3 business days. You'll get a shipment notification email with a tracking number as soon as your package ships.
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Dee Richhart of Williams Insurance in Twentynine Palms, California, recently wrote a number of tips and advice for saving on auto insurance and things to keep in mind when comparing insurance quotes.
The factors that affect a person's premiums are diverse, ranging from driving record and the vehicle driven to age, marital status and region. "Your premium will not be the same as your neighbor's or your friends' or anyone else's," Richhart says. "When you move from city to city, even from Twentynine Palms to Joshua Tree or Yucca Valley, your rates will likely change."
Richhart recommends contacting insurance brokers before making a purchase on a new vehicle. Taking the VIN number of a specific vehicle model and comparing quotes can help a person find the best rates available.
Other things Ricchart makes note of include the fact that four-wheel drive vehicles usually cost more to insure than others. Non-commercial auto insurance likely won't cover a car that's involved in an accident while being used for business. Commercial auto insurance covers vehicles even when they're not being driven for business purposes, providing better coverage for people who use their personal cars for work.
The National Highway Traffic Safety Administration reports that in 2009, there were 30,797 fatal automobile accidents, a decrease from the 34,172 in 2008 and the 37,435 in 2007.


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Home » Reviews » Animation Writers Are Fighting For Equal Pay And We Should Support Them
Animation Writers Are Fighting For Equal Pay And We Should Support Them
2021-12-17 Reviews Comments Off on Animation Writers Are Fighting For Equal Pay And We Should Support Them
Animation is a labour of love. It's a medium that requires a huge number of talented, passionate individuals to band together to create the shows, films, and games we all adore so much. Media like this has changed my life forever, and since you're reading this, likely yours too.
However, for years there has existed a disparity between the world of animation writing and its live-action counterpart, with the former treated as a lesser being for reasons that still boggle the mind. Some argue that it is still primarily a children's medium, while others believe live-action shows and films demand a level of effort and expertise that allows for greater compensation. What a load of rubbish.
I've been covering the world of animation extensively during my time here at TheGamer, delving into shows like The Owl House, Amphibia, The Ghost and Molly McGee, and many others with my own distinct criticism and delving into their creation, world, and characters with the creators behind them. The determination that exudes from these individuals is infectious, entire production crews working together as cohesive units who are often forced to take on creative tasks that go far beyond their stations.
Animation writers can be artists, character designers, storyboard planners, and so, so much more – yet this apparently isn't worth being rewarded for. It's time for things to change, and recent events have seen these plans put into motion as thousands of talented creators from across the industry have banded together as negotiations began between The Animation Guild – belonging to the International Alliance of Theatrical Stage Employees – and their live-action colleagues represented by The Writers Guild of America. The aim is for equal pay and benefits across both disciplines, the exact figures of which I'll jump into shortly.
Unionising is to the betterment of all workers, and animation is no different. It has been great to see countless professionals, fans, and major figures in the industry step forward and stand up for a positive future. Many shared experiences working on underpaid projects for several years, while others questioned whether the workloads they are often forced to consider is worth the slight payment when compared to other mediums. It's unfair, with animation being a valid artform that draws in billions of dollars in profit each and every year. Declaring it as lesser alongside those who bring such things to life feels harsh and pointless. I think one of the major obstacles is that writers only make up a small percentage of the Animation Guild, so approaching major studios and corporations and striving to enact change is not an easy task, and one many consider an uphill struggle.
#PayAnimationWriters has been trending on Twitter consistently in the past few weeks, with key figures like Dana Terrace, Alex Hirsch, Molly Ostertag, and so many others encouraging fans to show their support as negotiations took place in pursuit of a new deal, using the clever idea of sharing an animated gif from your favourite show to highlight how much the world of animation means to you. While many of these people have massive followings on social media and plenty of fans willing to support them, without the higher industry powers behind closed doors making the right decisions it can all fall apart, and this aims to address that issue.
For context, many animation writers make $2,064 a week, while the minimum at the WGA ranges from $4,063 to $5,185 (kudos to Variety for those numbers) and this has been the case for decades, harkening back to when labour negotiations were first floated in the realm of Hollywood. Over the years The Animation Guild has sought to grant writers greater residuals with existing projects while also earning a greater average wage when compared to live-action, although the battle has been long, hard, and not always successful. But with the power of social media and the support of myriad fandoms, the opportunity to make systemic change in the world of animation actually seems possible.
I won't pretend to be fully aware of the intricacies associated with unionisation in the world of animation, since it remains a field I'm still learning so much about, but it's clear that writers working across studios, networks, and animation houses are keen to be supported, letting those above them know that support is loud, proud, and shows no signs of slowing as future negotiations surface and unions make a push for positive advancements. You can check out the Animation Guild's official website for further details on how you can help spread the word, even if it amounts to sending an email, liking a tweet, or just supporting the people and shows you hold dear. Let's get radical and try to make a change.
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DCM Sriram and Skylock, Israel Signs MoU on Anti-Drone
New Delhi, Dec 5
SKYLOCK, Israel and DCM Shriram Industries Limited (DSIL), India have signed a Memorandum of Understanding (MoU) to engage in manufacturing and distribution of various Counter-Unmanned Aerial System (CUAS) Solutions in India for both global and domestic requirements. SKYLOCK, which is part of the AVNON Group, is a leading authority for the design and production of CUAS solutions amongst a range of other security and defence solutions. Both the groups are pleased to announce that they have signed this MoU which will further strengthen the close ties between the two countries. The SKYLOCK representative said that SKYLOCK is excited to share their expertise and journey in the Indian market and believe the collaboration will benefit both the parties in the long term.
DCM Shriram Industries Limited, through their Senior MD & CEO, Mr. Alok B Shriram, commented that the company has now forayed into security related manufacturing under the Prime Minister's clarion call for 'Atmanirbhar Bharat' and 'Make in India' initiative. Mr. Rudra Shriram, Jt. President, said that the company will be building on the technology and expertise of SKYLOCK and will be manufacturing for India and for the world. We will be focused on setting up a fully integrated green field facility to manufacture such products and solutions in India.
SKYLOCK hopes that in the future it will be able to use the Indian manufacturing facility to supply and service it's customers worldwide. Both the companies agreed to work and co-ordinate with each other in the development of new customisable models of CUAS Solutions for various security forces in India.
With the emerging drone threat, CUAS Solutions are the need of the hour. The niche industry is in a nascent stage and is poised to grow in the coming years. Presently, the solutions available in the market are first generation systems providing short term solutions.
The CUAS Solutions of SKYLOCK, Israel are modular, multi-layered and deliver comprehensive security for operating Bases, critical infrastructures, vital areas and convoys against evolving UAS threats. These solutions are tailor made for detection, verification, and neutralisation. These systems empower defence and police forces to anticipate and rapidly respond effectively to unlawful drone incursions.


The aim of the game is to stack all the same suit playing cards in increasing order on each proper place on the play table.
Contrariwise to most solitaires, the starting card to stack is not at all the ace, but any card random sorted in each game.
When you rich the king, you start from ace. At the same time, in the decreasing columns, when you rich the ace you start from king.


Some people wait all year for corn season, and for good reason! Canned and frozen corn simply cannot compare to the flavor and texture of fresh corn straight off the cob. Still, plain grilled or roasted corn can get dull after a while. If you're looking for a new twist on corn, give this fresh and exciting corn salsa a try. Sweet and savory, refreshing and just a tad spicy—this salsa has a little bit of everything. Make it with our simple homemade pita chips for a spectacular summer salsa scoop!
This is a delicious, late summer recipe that is good to have on hand when you want to impress your friends. The ingredients are simple and fresh and the recipe is easy to prepare. The smoky, spicy salsa is lively and really makes the dish.
While it's best to use a cast iron skillet, any frying pan will work, just let the corn cook until it starts to stick to the skillet if you're not using cast-iron.
If you are cooking for less than four, this dish makes great leftovers including a delicious sandwich on a crusty French bread or quick and easy quesadillas.
Cook white part of scallions in butter with garlic, 1 teaspoon salt, 1/2 teaspoon each cumin and chili powder, and 1/4 teaspoon pepper in skillet over moderate heat, stirring, until scallions are tender, 3 to 4 minutes. Remove from heat and stir in corn, tomatoes, and jalapeños.
Combine remaining 1/2 teaspoon salt, 1 teaspoon cumin, 1/2 teaspoon chili powder, and 1/4 teaspoon pepper and sprinkle on both sides of steak. Grill, turning once, until an instant-read thermometer inserted horizontally into thickest part of meat registers 130°F, 18 to 20 minutes total for medium-rare. Transfer steak to a grooved cutting board and let stand 5 to 10 minutes before slicing.
Spoon corn on top of sliced steak and pour over any accumulated juices and serve.