text:
Smashing Paperback Launch Party for Katherine Taylor's Rules for Saying Good-Bye (now out from Picador)
I knew it was going to be a good party when we walked in and saw dozens and dozens of Belvedere bottles courtesy of Belvedere, FREE books from the publisher, and MATCHING-the-cover light blue martini glasses. Katherine's my tennis buddy (doubles 3 times a week) so it's always a sensationally pleasant shock to see her in "clothes"—sleek brushed satin black cocktail dress in this case with black-strapped high heels and page cut hair that made her look just adorable as she hosted a packed roomful of (nearly 100) writers at Peter Blake's artful bachelor pad on Crescent Heights Tuesday night. Peter is writer & exec producer on "House." In attendance were novelists like AEI client David Angsten and his elegant wife Joanna, David Francis, David Rensin, Janelle Brown, Antoine Wilson, Darcy Cosper, and Brian Doherty; journalists Mickey Kaus from Slate, Carina Chocano and Stephanie Lysaght from The Los Angeles Times, and Sara Wilson from LA Magazine. Rumored that the next Prime Minister of England was lurking aobut somewhere but we were too busy not leaving the food, drink, and Kate periphery to find him.
Best thing of all: KT showed up at 8 a.m. next morning on the courts, despite her all-night dedication to the vodka and lemonades!
James Purnell is the name of the "next prime minister" at Katherine's party.
MET JIM CARREY May 2, 2008
Believe me, it was a very special evening in Shreveport, standing on the Louisiana Wave Studio set of "I Love You, Philip Morris," and meeting Jim Carrey for the first time—after all these years of saying that he's starring in our "Ripley's Believe It Or Not!" movie. For a half hour we were "herding cats" together as we chatted about his love for the character of Robert Ripley, and his ideas for pushing the believability/unbelievability of Ripley's claims and exploits even further than it already is in the current script (by Ripley pal Steve Oedekerk). "Let's get this movie made soon!" were his parting words, as he walked climbed back onto the boat and proceeded to get drenched, without complaining, again, along with co-star Ewan McGregor.
Here's the kind of rain we created for the film: [Click]
Royce Buckingham's Goblins
Royce Buckingham's Goblins is coming out soon from Putnam. Here's an enticing video preview: [click]
At 60, 'Lopes' Johnson makes case on court
As a tennis maniac myself, delighted to report that AEI will be signing (after the collegiate tennis season is over) Sheila Johnson who at 60, is the oldest tennis player in the collegiate ranks and first-year GCU coach Greg Prudhomme who was faced with the daunting task of turning around an ailing tennis program. Enter Johnson, who had been taking private lessons from Prudhomme. Coincidentally Sheila had last played collegiately for Arizona State in the mid-1960's and still had one year of eligibility remaining. With only three weeks to put together a team and one player short Greg thought outside the box and recruited Sheila who has since helped the Antelopes turn a 1-10 program into an 8-8 regional qualifier. They went to Hawaii to compete in the nationals, and here's the article published in The Honolulu Star-Bulletin.
Courtroom Drama
So Help Me God
John Grisham and Scott Turow have a new competitor. The latest author of legal thrillers is a Houston trial attorney and med-mal defense lawyer whose paperback "So Help Me God" was published nationwide on April 1. In Larry D. Thompson's book, a botched abortion and rabble-rousing by a charismatic preacher lead to a trial in which the question of when life begins takes center stage. In the book, J. Robert Tisdale, the best plaintiffs attorney in Texas, represents preacher Thomas Jeremiah Luther in a slander suit against the doctor who performed the abortion. "Almost without exception, everyone who reads it thinks it's a really great courtroom drama," says Thompson, a partner in Lorance & Thompson. He initially could not find a publisher and self-published an earlier version of the book. Then, a chain of connections — beginning with his dentist's book club — led to his discovery by Pam Nelson, director of sales promotion for Hillside, Ill.-based Levy Home Entertainment, a nationwide book distributor. "His book captivated me," she says. "The characters were so rich." The next step was a book deal with New York publisher Tor Books, a division of Macmillan. On April 18, Thompson arrived in downtown Dallas for his book launch party at the Old Red Courthouse. He says his late brother, bestselling true-crime writer Thomas Thompson, inspires him as a writer. "There were times when I really thought Tommy was helping me write this book," Thompson says. He has finished another novel that dissects the insanity defense, featuring an attorney who develops paranoid schizophrenia and is accused of murder in Galveston. It will likely be published in spring 2009, he says.
Smashing Paperback Launch Party for Katherine Tayl...


32 Awesome Gallery Ideas Of Sarah Jessica Parker Wedding Dress.
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As far as we know, there is currently no thetrainline.com student discount available.
Go between university and home using thetrainline.com, just click the link above to buy your cheaper rail tickets today.
There are loads of great tools on thetrainline.com too. You can select what days you would prefer to travel on and it will tell you the best times or dates around that day to travel which could save you £££s.
The only thing to be aware of is the booking fee but you can definitely make that back by getting the cheaper tickets.


SPECIAL DEAL: Buy 5 pairs, get two FREE!
Sizes are: 2.22" x 2.22" x 0.125"
*Crown Chakra Size: 2.5" x 2.5" x 0.125"
Details and Governance: The Crown Chakra governs the body's pineal gland, and its influence is beyond the sensory realm. Emotionally, this Chakra is the seat divinity, peace and enlightenment. Its element is space, its color is violet, and it's mantra is silence. Connect with this Chakra to access all-knowing, eternal bliss and liberation from all things corporeal/material.
Details and Governance: The third-eye Chakra governs the body's pituitary gland, it also influences the sixth sense - the higher mind. Emotionally, this Chakra is the seat intuition, and extra-sensory perception. Its element is time, its color is indigo, and it's mantra is Aum. Connect with this Chakra to access your primordial, super-natural power.
Details and Governance: The throat Chakra governs the body's thyroid, it also influences the sense of hearing. Emotionally, this Chakra is the seat self-expression, and speech. Its element is ether, its color is blue, and it's mantra Isham. Connect with this Chakra to access creative expression and communication.
Details and Governance: The heart Chakra governs the body's lungs and thymus, it also influences the sense of touch. Emotionally, this Chakra is the seat compassion, love and healing. Its element is air, its color is green, and it's mantra is yam. Connect with this Chakra to access love.
Details and Governance: The solar plexus Chakra governs the pancreas and abdominal organs, it also influences the sense of sight. Emotionally, this Chakra is the seat self-will, mental acuity and sense of identity. Its element is fire, its color is yellow, and it's mantra is ram. Connect with this Chakra to access your subconscious emotion, ego and will power.
Details and Governance: The Sacral Chakra governs the body's reproductive organs and gonads, it also influences the sense of taste. Emotionally, this Chakra is the seat self-acceptance, raw emotion and sexual energy. Its element is water, its color is orange, and it's mantra is vam. Connect with this Chakra to access your creativity.
Details and Governance: The root Chakra governs the body's organs of excretion and the adrenals, it also influences the sense of smell. Emotionally, this Chakra is the seat survival, and rules the primal instinct. Its element is earth, its color is red, and it's mantra is lam. Connect with this chakra to access your primal life-force.
- Please check other auctions for more Great Deals!!
THANK YOU & please Enjoy!!
We ship all over the world.......If your location is not available at checkout please contact us for a personalized shipping quote.


text:
Lenzing introduces new Veocel brand
The highly absorbent and eco-responsible fibre is specialised for hard surface cleaning and disinfectant wet wipes.
| Chicago, IL
Medical/Hygiene
The Lenzing Group is introducing Veocel, the company's new nonwoven specialty brand, which provides the nonwovens industry with fibres that are certified clean and safe, biodegradable, from botanic origin and produced in an environmentally responsible production process, at World of Wipes (WOW) Chicago, next month.
Veocel brand cover a broad range of applications for everyday use, from baby care, beauty and body care to intimate care and surface cleaning. Such applications are categorised under branded offers Veocel Beauty, Veocel Body, Veocel Intimate and Veocel Surface.
The introduction of Veocel is a key milestone of Lenzing's new brand strategy to transform from a business-to-business (B2B) fibre producer to a business-to-business-to-consumer (B2B2C) brand. Coupled with ongoing co-branding, joint marketing and brand education initiatives conducted with customers and brands globally, Veocel will enable Lenzing to shift its focus beyond fibre types to product application and build a relatable and emotional connection with consumers.
Veocel fibre portfolio includes Veocel Lyocell and Veocel Specialty Viscose fibres, which are derived from renewable or sustainable wood sources from certified and controlled forests and plantations. The botanic origin of the fibres offers functional benefits such as improved moisture absorbency and management, contribution to breathability, good hand feel, blending versatility, and all Veocel fibres are certified biodegradable in soil, landfill, compost and seawater.
"Guided by our sCore TEN strategy, the launch of the Veocel brand will accelerate our migration into a specialty fibre business with a strong focus on innovation, quality and sustainability," said Robert van de Kerkhof, CCO of Lenzing Group.
"Through ongoing proactive communication, the Veocel brand will also promote a holistic understanding about the benefits of botanic fibres in nonwoven products across the industry value chain and among consumers. This will not only help to maximize the marketing efforts of our customers and partners, but also drive dialogue about sustainability across the nonwoven industry. Through the Veocel brand, we hope to address the growing demand for transparency and sustainability across the value chain and provide consumers with greener product options."
Veocel Lyocell Fibre with Quat Release technology
The latest addition to the Veocel Surface brand – the Veocel Lyocell Fibre with Quat Release technology, is a premium and specialty wood-based cellulose fibre that is used in hard surface cleaning and disinfectant wet wipes. Veocel Lyocell fibres with Lenzing's Quat Release technology allow quaternary ammonium compounds, also known as "Quat", to be released from wet wipes onto the surface for effective cleaning and disinfecting in household and industrial environments.
"The launch of the Veocel Lyocell Fibre with Quat Release technology is a significant technological achievement in the wipes industry, which is a testament to Lenzing's unwavering commitment to ongoing innovation," said Wolfgang Plasser, Vice President, Global Business Management Nonwoven of Lenzing.
"The nonwoven industry, which consists of mostly single-use products, has been growing rapidly over the last few years. Given sustainability is in our DNA, we are committed to driving sustainable technology innovation in the nonwoven sector by presenting Veocel Lyocell fibres to consumers as biodegradable and compostable fibres. We will continue to deliver products that not only offer functional benefits but are also environmentally responsible and contribute to sustainability and the preservation of our planet."
www.lenzing.com
Veocel lays foundation for sustainable nonwovens future
Lenzing's Nonwovens Division bolsters business growth
E-branding for Lenzing's Veocel

redpajama_set_name: RedPajamaCommonCrawl


text:
package org.jivesoftware.fastpath.workspace.assistants;

import java.awt.Component;
import java.util.List;

import javax.swing.JMenu;
import javax.swing.JMenuItem;
import javax.swing.JPopupMenu;
import javax.swing.text.BadLocationException;

import org.jivesoftware.fastpath.FastpathPlugin;
import org.jivesoftware.fastpath.FpRes;
import org.jivesoftware.fastpath.workspace.macros.MacrosEditor;
import org.jivesoftware.smack.SmackException;
import org.jivesoftware.smack.XMPPException;
import org.jivesoftware.smackx.workgroup.ext.macros.Macro;
import org.jivesoftware.smackx.workgroup.ext.macros.MacroGroup;
import org.jivesoftware.spark.ui.ChatRoom;
import org.jivesoftware.spark.util.ResourceUtils;
import org.jivesoftware.spark.util.log.Log;

/**
 * Creates a drop down menu list of all macros, both personal and global.
 */
public class ChatMacroMenu {
    private final JPopupMenu popup = new JPopupMenu();
    private final ChatRoom chatRoom;

    private final JMenuItem editMacros;

    /**
     * Create a new ChatMacroMenu to use in the specified ChatRoom.
     *
     * @param room the ChatRoom to use the menu with.
     */
    public ChatMacroMenu(ChatRoom room) {
        // Set the chat room we are working with.
        chatRoom = room;

        // Load global folder
        MacroGroup globalMacros = null;
        try {
            globalMacros = FastpathPlugin.getAgentSession().getMacros(true);
        }
        catch (XMPPException | SmackException | InterruptedException e) {
            // Not Global Macros Set
            Log.error("No global macros have been set.");
        }

        if (globalMacros != null) {
            JMenu globalMenu = new JMenu(FpRes.getString("menuitem.global.canned.responses"));
            addSubMenus(globalMenu, globalMacros.getMacroGroups());
            addMenuItems(globalMenu, globalMacros.getMacros());

            popup.add(globalMenu);

            // Iterator through objects and look for JMenu with JMenuItem
            Component[] components = globalMenu.getMenuComponents();
            final int no = components != null ? components.length : 0;

            if (no == 0) {
                addNoMacroItem(globalMenu);
            }
        }

        MacroGroup personalGroup = null;
        try {
            personalGroup = FastpathPlugin.getAgentSession().getMacros(false);
        }
        catch (XMPPException | SmackException | InterruptedException e) {
            Log.error("No personal macros set.");
        }

        if (personalGroup != null) {
            JMenu personalMenu = new JMenu(personalGroup.getTitle());

            addSubMenus(personalMenu, personalGroup.getMacroGroups());
            addMenuItems(personalMenu, personalGroup.getMacros());
            popup.add(personalMenu);

            Component[] components = personalMenu.getMenuComponents();
            final int noPersonal = components != null ? components.length : 0;
            for (int i = 0; i < noPersonal; i++) {
                Component comp = components[i];
                if (comp instanceof JMenu) {
                    JMenu jmenu = (JMenu)comp;
                    if (jmenu.getMenuComponentCount() == 0) {
                        addNoMacroItem(jmenu);
                    }
                }
            }

            if (noPersonal == 0) {
                addNoMacroItem(personalMenu);
            }
        }

        editMacros = new JMenuItem();
        ResourceUtils.resButton(editMacros, FpRes.getString("button.edit.canned.responses"));
        popup.addSeparator();
        popup.add(editMacros);

        editMacros.addActionListener(e -> {
            MacrosEditor editor = new MacrosEditor();
            editor.showEditor(editMacros);
        });

    }

    private void addSubMenus(JMenu menu, List<MacroGroup> macroGroups) {
        for (MacroGroup folder : macroGroups) {
            JMenu subMenu = new JMenu(folder.getTitle());
            menu.add(subMenu);

            addMenuItems(subMenu, folder.getMacros());
            addSubMenus(subMenu, folder.getMacroGroups());
        }
    }

    private void addMenuItems(JMenu menu, List<Macro> macros) {
        for (Macro newItem : macros) {
            final JMenuItem item = new JMenuItem(newItem.getTitle());
            menu.add(item);
            item.addActionListener(e -> {
                String text = newItem.getResponse() + " ";
                try {
                    chatRoom.getChatInputEditor().insertText(text);
                } catch (BadLocationException e1) {
                    Log.error("Error inserting macro", e1);
                }
            });
        }
    }

    private void addNoMacroItem(JMenu menu) {
        final JMenuItem item = new JMenuItem(FpRes.getString("menuitem.no.entries"));
        item.setEnabled(false);
        menu.add(item);
    }

    /**
     * Show the macro menu.
     *
     * @param comp the parent component.
     * @param x    the mouse x pos.
     * @param y    the mouse y pos.
     */
    public void show(Component comp, int x, int y) {
        popup.show(comp, x, y);
    }

}

redpajama_set_name: RedPajamaGithub


text:
U Penn Takes Communications to the Cloud
Cloud Computing | News
IBM SmartCloud Lets Organizations Scale Up IT Resources
Cloud formations are building around IBM with recent announcements the company has made in the area of cloud services and products. At a Cloud Forum event in San Francisco, IBM formally introduced an enterprise cloud platform named SmartCloud that allows a customer to buy access to computing requirements such as servers and storage, delegate access and permissions for those resources, configure security, and get help from IBM and other users.
The new platform is being tested out by corporate customers and includes a spectrum of secure managed services to enable organizations to run varying levels of workloads in both private and public clouds. The services are delivered from IBM's network of data centers around the world.
The IBM SmartCloud is available in two flavors. The Enterprise version, open for business now, is intended for IT organizations that want to expand on internal development and testing capacity for the design of new applications. Both Linux and Windows operating systems are offered. Management is self-service (with a premium support option), and the pricing is primarily hourly. Software licensing is handled under bring-your-own, pay-as-you-go, and free-developer-usage models. Guaranteed availability is 99.5 percent.
The Enterprise+ version, available later this year, adds new features on top of Enterprise, including the ability to manage virtual server, storage, network, and security components. It will support AIX as well as Linux and Windows and is fully managed. Guaranteed uptime is 99.9 percent. IBM will provide the operating system and tool licenses. Pricing is monthly, based on usage or fixed contract. IBM said this edition will be "ideal" for migration of traditional and higher availability applications.
The company provides a tool online to help organizations estimate the cost of running their operations on SmartCloud. The tool guides the user through designating the software images for the various machines to be used; the size of the machines and how long they'll be run; and the reserved capacity required for storage, network access and support and other aspects of the operation.
"The new IBM SmartCloud allows for the best of both worlds--the cost savings and scalability of a shared cloud environment plus the security, enterprise capabilities and support services of a private environment," said Erich Clementi, senior vice president of IBM's Global Technology Services. "In thousands of cloud engagements, we have discovered that enterprise client wants a choice of cloud deployment models that meet the requirements of their workloads and the demands of their business."
Later this year the company is also introducing the IBM SAP Managed Application Services on the SmartCloud to automate the most common labor-intensive tasks associated with managing SAP enterprise resource environments. The services catalog for that offering includes provisioning of SAP environments, SAP cloning, refreshes, and patching.
According to the company, measurable benefits from using managed SAP through the IBM service will reduce the installation, for example, of DB2 and Oracle from a day to 12 minutes; the cloning of a database from two or three days to 20 minutes; the addition of another application server from a day to 10 minutes; and an SAP system refresh from a potential duration of four days down to three minutes.
SmartCloud will also support deployments of Lotus Domino applications via a new Domino Utility Server for LotusLive. LotusLive delivers email, social business, and third-party applications from the cloud. The new server licensing model extends customer deployment options for Domino applications from on-premises to cloud.
IBM has also announced the IBM Workload Deployer, new software tool that allows users to provision the components, such as middleware and applications, they need to run workloads in a cloud environment. The Workload Deployer provides a graphical user interface to help IT administrators install applications, configure databases, and set up security for the cloud services they use or deliver to their users. It works by template to automate and standardize cloud operations, which in turn is expected to reduce the effort required for cloud deployments.
Ovum Report: Steps to Transforming the Educational Ecosystem


Here at KewlGraphics we offer many high quality Gwen Cartoon Tag facebook graphics for your Facebook profile. Sharing Gwen Cartoon Tag graphics on forums or any social network is simple! Simply click the share button or download the image immediately!


text:
Isopogon asper is a species of plant in the family Proteaceae and is endemic to the south-west of Western Australia. It is a low shrub with crowded pinnate leaves and flattened spherical heads of glabrous pink flowers.

Description
Isopogon asper is a shrub that typically grows to a height of  and has hairy reddish-brown branchlets. The leaves are crowded, up to about  long and pinnate with cylindrical or grooved leaflets on a petiole up to about  long. The flowers are arranged in sessile, densely clustered, flattened-spherical heads up to  in diameter. The involucral bracts are egg-shaped and pointed and the flowers are about  long, pink and glabrous. Flowering occurs from June to October and the fruit is a hairy nut, fused in a spherical head up to  in diameter.

Taxonomy
Isopogon asper was first formally described in 1830 by Robert Brown in the Supplementum to his Prodromus Florae Novae Hollandiae et Insulae Van Diemen from specimens collected in 1827 near the Swan River, by Charles Fraser.

Distribution and habitat
This isopogon grows in low open heath, often with soil derived from granite, from Harvey to near Jurien Bay in the south-west of Western Australia.

Conservation status
This isopogon is classified as "not threatened" by the Government of Western Australia Department of Parks and Wildlife.

References

asper
Endemic flora of Western Australia
Eudicots of Western Australia
Taxa named by Robert Brown (botanist, born 1773)
Plants described in 1830

redpajama_set_name: RedPajamaWikipedia


text:
Coastguard helicopter and lifeboats launched after incident on the Cornish coast - live updates
Two lifeboats are positioned at Gwennap Head
Gayle McDonaldContent Editor
Updated 20:15, 7 SEP 2020
HM Coastguard helicopter (Image: Bigbury Coastguard Rescue team)
The coastguard helicopter and two lifeboats have been tasked to an incident off the Cornish coast this evening.
Both Sennen lifeboats were launched at about 5.45pm today - Monday, September 7.
The search and rescue helicopter has been spotted heading in the direction of Gwennap Head - a headland on the south coast of the Penwith peninsula in west Cornwall.
A spokesperson for HM Coastguard confirmed an incident was ongoing but was unable to provide any details at this stage.
This is a live breaking news incident and we will have the latest on this as it unfolds.
We hope to receive more details from emergency services as the evening goes on.
Updates on this incident will appear in the live blog below. Scroll down to see the latest.
20:15 Gayle McDonald
Climber airlifted to hospital
A climber has been airlifted to hospital after falling from a cliff on the Cornish coast.
A major rescue operation was launched earlier this evening after the man fell and suffered a head injury.
The coastguard rescue teams from Penzance and Land's End were called to the scene, as well as both lifeboats from Sennen station.
The Coastguard search and rescue helicopter, Coastguard 924, was also scrambled to the scene and transported the casualty to hospital.
A spokesperson for HM Coastguard confirmed the climber had suffered a head injury after a fall. It is not known how serious the injury is at this stage.
No police involvement
The force incident manager at Devon and Cornwall Police said it does not appear that police are assisting with this incident.
We are hoping to get more details from the coastguard shortly.
Lifeboats at the scene
Lifeboats at the scene (Image: Marine Traffic)


Heading back to the southwest for some very hot desert time later this August, with some familiar trails and a few new destinations to explore.
The Đerdap national park in northeastern Serbia sits on the edge of the Danube, across from Romania. Stretching along the right bank from the Golubac fortress to the dam near Novi Sip, Serbia, it covers 157,620 acres. Home to four majestic gorges 800 meters high the park also contains important archaeological sites at Lepenski Vir as well as Roman monuments like Trajan's Table. However, the main attraction is the incredible natural beauty of the Đerdap gorge – the famous Iron Gate – the grandiose gateway through the southern slopes of the Carpathian mountains. The 100 km (62 mi) long gorge is actually a compound river valley made up of four gorges separated from each other by ravines. The Danube is the longest natural river gorge in Europe, and there are some beautiful wilderness areas to discover here.


Luxury, like happiness, is the blurry notion of something good that happens. The art of Kilian is to capture it, like a whiff of the times, and make it last. His perfumes are messages conveyed in a mist, or a gust, to defy fate, and that may just take hold, endure; slide into a heady, addictive eternity. Luxury should always be lasting, and that is a voluptuous challenge, to capture what is ephemeral the better to savour it. To slow down time and enhance the sensations. To go back to the origins of perfume, when bottle and box were its coat of arms; the embodiment of a spirit.


text:
Generation Stream
Hulu Insights
Looking Back on 2020: Hulu's Year End Report
2020 has been a year unlike any other. We've faced a tremendous amount of change and uncertainty while adjusting to our "new normal" each passing day. Spending more time at home, adapting to a virtual-first world and completing far too many DIY projects have become second nature at this point. Through it all, our viewers' […]
Commitment During COVID-19: The Rise of Full Series Viewing
Streaming has fundamentally changed the way we watch TV, and it comes as no surprise that people are leveraging the power of Streaming TV to stay entertained during the current state of physical distancing. Generation Stream, the next generation of TV viewers, has told us that Streaming TV has changed the way they watch content. […]
Home for the Huludays
2020 has caused many of us to revisit our typical behaviors. We've shifted from going to the gym to taking virtual yoga classes, said goodbye to our desk at the office and said hello to virtual meetings, and we've replaced our grocery store shopping with meal-kit delivery. Given all this change and feelings of uncertainty, […]
Post-Debate Palate Cleansing: How Hulu Viewers Decompress Following the Debates
As we've seen among Generation Stream, TV is constantly serving as a mood management tool. We've found that 'mood' is a two-way street. On one hand, mood directs streamers to what they watch, and on the other hand, what viewers watch directs their mood. Given that the recent presidential debates incited a range of moods […]
Getting "Social" with Streaming TV
Generation Stream is always connected; a digitally native and socially-savvy audience. They are first movers, content curators, and in today's world with endless on-demand shows to binge and hundreds of viral social media challenges (or dances) to learn, there is certainly no shortage of entertainment options available to them. For advertisers, figuring out the right […]
Hulu Presents: Green Is Good
At Hulu's 2020 Newfront presentation, "Green Is Good," the company showcased the premium content, industry-leading insights, viewer-first advertising products and new creative opportunities that make Hulu the most valuable Streaming TV partner to today's biggest brands. The Streaming TV space is booming, and on-demand content is driving the lion's share of this growth, surging up […]
"Me" to "We" Viewing: Exploring Co-Viewing During COVID-19
During this time of stay-at-home orders, it's no surprise that life can feel isolating for many people. Television has always been a catalyst for connection, and today, these shared viewing experiences are even more important, as they provide an escape from reality, create daily routines, and provide something to look forward to and talk about. […]
Tuning in to Changing Viewing Habits
Breaking the Habit Loop. Late last year, Hulu embarked on a research study we called "Becoming First," in which we explored the cues, routines and rewards associated with TV viewing. We especially wanted to consider this in a world where new streaming services are launching and content is becoming increasingly fragmented. What we learned is […]
Staying Connected with Consumers in Today's Climate
It's no surprise that people are leveraging technology in new ways during the current state of physical distancing. They are working remotely, connecting with friends over virtual happy hours, streaming more video content across all devices, and replacing traditional brick-and-mortar shopping trips with online alternatives. We're all going through challenges as we adjust to this […]
Get Creative with your Creative on Hulu
With thousands of brands advertising on Hulu, we know that there is no one-size-fits-all creative strategy when building a standard video commercial. With this in mind, we set out to better understand what really makes a brand stand out amongst the coveted Generation Stream viewers. Hulu partnered with Kantar to develop creative best practices for […]
©2020 Hulu, LLC
ANDY GOLDBERG
SVP, Global Brand Planning & Content
The first ad I remember:
Fruit Loops with Toucan Sam
My favorite TV show of all time:
Impossible to name just one but Friday Night Lights is on the all-time list.
I'm here to:
Connect with others on the potential of streaming … how things are changing so rapidly and how brands can be at the forefront of amazing content.
Q: What does native frame rate mean?
A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.
Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]
On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.
If the tagline/date messaging doesn't fit within the 11 syllables max, it can be included as text.
No symbols such as registered marks, copyrights, etc.
If symbols are required, they will be presented in standard text such as" Brand (TM)".
Q: When is letterboxing allowed and not allowed?
A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.
Q: Should the bitrate be constant if delivering ProRes codec?
A: No, since ProRes codec is built to be variable, this is waived.
Q: Can you accept bitrate higher than 30 Mbps?
A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.
Q: Why do you ask for progressive?
A: The Hulu player, unlike traditional broadcast, does not play back interlace scan, so we require that all videos be delivered with their scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.
ALEX LOPEZ
Head of Global Brand Communications & Narrative
Mike & Spike (Air Jordan)
Sports, The Simpsons, The Sopranos, or anything else that starts with "S".
Get inspired, build some knowledge, and have some laughs along the way.
Q: Why do you prefer PCM codec?
A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.
Q&A With
Gadi Amit
Founder, New Deal Design
Gadi: The development of serendipity in recommendations is very important. An analogy I use is that of a restaurant. If you go to a good restaurant, you don't always want to see what you're looking for. You're looking for surprises. It's not the expected, it's the unexpected. You trust in the restaurant's atmosphere. You don't know exactly what you're getting, but you trust their creativity and that you'll enjoy whatever they serve you.
Do you think it is possible for a streaming service to become that "restaurant" - a trusted source of serendipitous recommendations?
Gadi: I absolutely do. But it is difficult. It's a long game. It requires them to build trustworthiness with audiences through genuine content recommendations over the years.
Gandi Amit
Found New Deal Design
Gandi: The development of serendipity in recommendations is very important. An analogy I use is that of a restaurant. If you go to a good restaurant, you don't always want to see what you're looking for. You're looking for surprises. It's not the expected, it's the unexpected. You trust in the restaurant's atmosphere. You don't know exactly what you're getting, but you trust their creativity and that you'll enjoy whatever they serve you.
Do you think it is possible for a streaming service to become that "restaurant" -- a trusted source of serendipitous recommendations?
Gandi: I absolutely do. But it is difficult. It's a long game. It requires them to build trustworthiness with audiences through genuine content recommendations over the years.
Jonathan Miranda
Emerging Strategy Principal, Salesforce
Another expectation among younger generations seems to be personalization. How are you seeing this play out in media?
Jonathan: If you go into the world of advertising and marketing, customized, personalized advertising is more important than ever before. There's a realization that eight years of funny commercials that we've showed everybody probably for the fourth time, doesn't work anymore. So there's a lot of companies moving towards specialized advertising.
How does this type of personalization translate to personalizing content beyond advertising? Who's going to predict what people will want to watch, and do it first?
Jonathan: It's not about being the first to predict what people want to watch. It's different. It's about getting viewers to browse. You want to show them the value of all of the money Hulu has spent and the great range of TV and film for them to choose from.
Julie DeTragila
Head of Research & Insights, Hulu
Julie: There are vast differences between the way under 35-year-olds watch TV and over 35-year-olds watch TV. I grew up in a world where there were maybe 10 channels, and my viewing changed as technology and options changed. Younger viewers started from a really different place. Everything has always been on-demand. Anything they ever wanted to see was available to them, and they therefore have different expectations for TV.
Julie: One of the things we found with Gen Z is that they really want to be immersed in something for a long time. They want to have content that they can live with for a while; it's like this long, seamless storytelling. They'll knock off a couple episodes a night and it will last a couple of months. And then they'll re-watch it a million times over.
What other shifts have you seen happen-with Gen Z but also more broadly-with the rise of streaming?
Julie: For years, television had to deliver a specific rating. Shows had to appeal broadly or else they wouldn't survive. And those days are long gone because, with streaming services, shows can reach hundreds of thousands of people or tens of thousands of people and still be considered successful. There's more experimentation with the types of content; we're not locked into an hour, a half hour, a comedy, etc. The industry can create really niche shows to appeal to niche audiences, but also simultaneously create big, broad experiences that are shared by millions.
Larissa May
Founder, #HalftheStory
Your work focuses a lot on Gen Zs who, for better or worse, are dubbed "digital natives." How do you think a generation of digitally native audiences view digital content differently than older generations?
Larissa: I think for young people digital content is a way they're able to explore their own identities through the story... They want to see themselves and their stories in the content that they're engaging with.
Tell us a little more about this digital content as Gen Z's form of self-reflection.
Larissa: Digital content is sort of like a currency. I find that young people want to watch things that their friends are watching so that they can have conversations about it. For example, with Euphoria, young people were just kind of in love with the characters. It was very timely and a bit provocative, and then there was a way that they could see themselves in these stories and connect with their friends about the topics and ideas in the show.
And then also they could almost embody these characters in their own life. I really do think that the TV shows that young people are buying into are actually influencing their culture and their trends and even their language that they're using.
Richard Frankel
Global Creative Director, Spotify
What does the future of personalization look like?
Richard: I think it's all down to trust. We're going to see more opportunity on platforms like Hulu and Spotify where the user trusts us.
That's really interesting. Another area we wanted to explore is podcasts, and their relationship to video. For example, the show Homecoming is an adaptation of a podcast; the podcast Office Ladies is a spin-off from a TV show. Why do you think the two formats work so well together?
Richard: Anything at all that drives conversation in pop culture, and TV does a lot of that, is worthy of consideration in a podcast environment. Any of these conversations can become multiple audio streams that evolve with experts, interviews, and all kinds of narrative threads that can flesh out characters, or narrative development, or whatever's happening in those shows.
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