text:
Legislative Session Missed Opportunities
Albany County Executive Daniel P. McCoy today offered his assessment of the recently-completed state legislative session by noting that the state legislature had left Albany without taking action on several key issues that would broadly impact New Yorkers.
"I am disappointed that the end of session did not include several bills that would have directly affected New Yorkers," said McCoy. "Whether the issue was 'Raise the Age,' banning toxic toys, enacting protections for LGBTQ New Yorkers or requiring big oil companies to post surety for crude oil facilities, the legislature failed to step up when the time came."
McCoy pointed to the fact that the legislature had failed to agree to important reforms of the state's criminal justice system. The inaction came despite the death of Kalief Browder, who spent three years in solitary confinement at Rikers Island in New York City. McCoy and other leaders had voiced their support for a proposal to raise the age of criminal responsibility to 18, which would end the practice of charging 16 and 17-year old defendants as adults. Gov. Andrew Cuomo has indicated that he will issue an Executive Order to move those under 18 out of adult prisons.
"It is our responsibility to protect the public, and we also need a criminal justice system that does not place children in the adult system," said McCoy. "We need to find a way to stop the cycle of recidivism and get kids on the right track."
The County Executive said the Petroleum Surety Bill, proposed by Albany Assemblywoman Patricia Fahy, would ensure that crude oil firms and storage facilities obtain the necessary insurance and meet increased financial criteria to cover the cost of clean-up and decontamination in the event of an accident or spill.
"As transport of crude oil has increased over the last five years, so has the risk to communities," said McCoy. "These crude oil firms are making millions but as we've seen, the clean-up costs and toll on places like Lac-Megantic is in the billions of dollars."
McCoy cited the lack of action by the Senate on three measures that would ensure that the LGBTQ community is protected. They are:
The Gender Expression Non-Discrimination Act (GENDA), which would outlaw discrimination in New York based on gender identity or expression. The bill would also expand the hate crimes law to explicitly include crimes against transgender people.
The Child-Parent Security Act, which would protect relationships between children and their parents, especially when parents are unmarried or one or more parent(s) are not biologically related to the child. Current law prohibits a regulated process for reproduction through assisted pregnancy and children conceived through third party reproduction have an insufficiently secure legal relationship with their intended parents.
A measure to outlaw Conversion Therapy, which would ban the practice of conversion therapy and protect LGBTQ children from harm. This bill would protect LGBTQ minors from psychological abuse at the hands of so-called medical professionals who try to change sexual orientation or gender identity
McCoy cited the failure of the Senate to pass the Child Safe Products Act, which would place a statewide ban on toxic chemicals in children's products as another missed opportunity. Despite overwhelming support in the Assembly and the support of two-thirds of the Senate, the bill was not considered. In January, Albany County was the first county in the state to enact a toxic toy ban. Since then two additional counties have enacted similar laws.
Libby Post
LGBT Blogger, President/CEO Communication Services, President, Congregation Ohav Shalom


What is the Wedge™ Mobile Device Stand? It is the perfect companion for your device. Watch your favorite Netflix show, follow along with a recipe, or keep your smartphone front and center at work, cradle your device on this dual-purpose beanbag-like phone stand and screen cleaner.
So how does a Wedge go from a simple piece of fabric to a beanbag-like phone stand and screen cleaner? Let's take a look.


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Q: SQL Multiple WHERE's assigns a new table column I'm having some problems due to my lack of experience in the language, would like your help...
I want the code to return the table as in the example below:
T01 --  T02 -- T03
23,00  32,00  43,00

So, heres my code:
SELECT
SUM([TOTAL $]) AS T01
FROM PFIN_base
WHERE [COORD] = 'alfa'
UNION
SELECT
SUM([TOTAL $]) AS T02
FROM PFIN_base
WHERE [COORD] = 'beta'
UNION
SELECT
SUM([TOTAL $]) AS T03
FROM PFIN_base
WHERE [COORD] = 'gama'

This code returns the following result:
T01
23,00
32,00
43,00

How can i get the desired result?
Thanks!

A: You want conditional aggregation:
select sum(case when coord = 'alfa' then [TOTAL $] end) as T01,
       sum(case when coord = 'beta' then [TOTAL $] end) as T02,
       sum(case when coord = 'gamma' then [TOTAL $] end) as T03
from PFin_base

redpajama_set_name: RedPajamaStackExchange


text:
Orders and Notices 2011-Nov-24 (PDF)
Resuming the debate adjourned on November 23, 2011 on the Amendment to the motion for an Address in Reply to the Speech of His Honour the Lieutenant Governor at the Opening of the Session. (Time used: 1 hr. 24 mins.).
Suite du débat ajourné le 23 novembre 2011 sur l'amendement à la motion portant l'Adresse en réponse au discours prononcé par Son Honneur le lieutenant-gouverneur à l'ouverture de la session. (Durée du débat : 1 h 24).
Mr. Leone – That, in the opinion of this House, the Legislative Assembly of Ontario require Premier McGuinty to table, by March 1st, 2012, a specific and detailed plan that outlines the current stage of the development process, the time lines for proceeding to any subsequent stage, the deadlines for project completion, and how the government plans to pay for the construction and operation of all the hospital expansion projects promised before and during the 2011 Ontario General Election.
M3. Second Reading of Bill 3, An Act to provide for the resolution of labour disputes involving companies that provide public transit services to The Regional Municipality of York. Mr. Shurman, Mr. Klees and Mrs. Munro.
M3. Deuxième lecture du projet de loi 3, Loi prévoyant le règlement des conflits de travail au sein des entreprises qui fournissent des services de transport en commun dans la municipalité régionale de York. M. Shurman, M. Klees et Mme Munro.
M4. Second Reading of Bill 4, An Act to amend the Retail Sales Tax Act to provide for a rebate of the Ontario portion of the Harmonized Sales Tax in respect of certain home heating costs. Mr. Mantha.
M4. Deuxième lecture du projet de loi 4, Loi modifiant la Loi sur la taxe de vente au détail pour prévoir un remboursement de la composante ontarienne de la taxe de vente harmonisée à l'égard de certains frais de chauffage domestique. M. Mantha.
G2. Second Reading of Bill 2, An Act to amend the Taxation Act, 2007 to implement a healthy homes renovation tax credit. Hon. Mr. Duncan.
G2. Deuxième lecture du projet de loi 2, Loi modifiant la Loi de 2007 sur les impôts en vue de mettre en œuvre le crédit d'impôt pour l'aménagement du logement axé sur le bien-être. L' hon. M. Duncan.
M5. Second Reading of Bill 5, An Act to provide transparency and protection for consumers of wireless telephone services, smart phone services and data services in Ontario. Mr. Orazietti.
M5. Deuxième lecture du projet de loi 5, Loi prévoyant la transparence des services de téléphone mobile, de téléphone intelligent et de transmission de données et la protection des consommateurs de ces services en Ontario. M. Orazietti.
M6. Second Reading of Bill 6, An Act to amend the Imitation Firearms Regulation Act, 2000 with respect to the sale of imitation firearms. Mr. Dickson.
M6. Deuxième lecture du projet de loi 6, Loi modifiant la Loi de 2000 sur la réglementation des fausses armes à feu relativement à la vente de fausses armes à feu. M. Dickson.
1. Resuming the debate adjourned on November 23, 2011 on the Amendment to the motion for an Address in Reply to the Speech of His Honour the Lieutenant Governor at the Opening of the Session. (Time used: 1 hr. 24 mins.).
1. Suite du débat ajourné le 23 novembre 2011 sur l'amendement à la motion portant l'Adresse en réponse au discours prononcé par Son Honneur le lieutenant-gouverneur à l'ouverture de la session. (Durée du débat : 1 h 24).
Mr. Coteau moved, seconded by Mrs. Sandals,
M. Coteau propose, appuyé par Mme Sandals,
That an Humble address be presented to His Honour the Lieutenant Governor as follows:-
"To the Honourable David C. Onley, Lieutenant-Governor of Ontario:
We, Her Majesty's most dutiful and loyal subjects, the Legislative Assembly of the Province of Ontario, now assembled, beg leave to thank Your Honour for the gracious speech Your Honour has been pleased to address to us at the opening of the present Session."
Mr. Hudak moved,
Mr. Hudak propose,
That the motion be amended by adding the following thereto:-
"However, this House asks that the government create a legislated mandatory wage freeze to control the cost and size of government and reform apprenticeship ratios to create 200,000 jobs in the Province of Ontario." (Debated November 23, 2011) (Time used: 1 hr. 24 mins.).
Ballot Item Number 1 – To be debated November 24, 2011.
Ballot Item Number 7 – To be debated December 8, 2011.
Avis de motion numéro 3 émanant d'une députée
Ms. MacCharles – That, in the opinion of this House, the Ontario Ministry of Infrastructure should explore the feasibility of supporting the Frenchman's Bay Harbour Entrance Project in Pickering. Filed on November 23, 2011.
1. Mr. Leone – That, in the opinion of this House, the Legislative Assembly of Ontario require Premier McGuinty to table, by March 1st, 2012, a specific and detailed plan that outlines the current stage of the development process, the time lines for proceeding to any subsequent stage, the deadlines for project completion, and how the government plans to pay for the construction and operation of all the hospital expansion projects promised before and during the 2011 Ontario General Election. Filed on November 22, 2011.
2. Mr. Walker – That, in the opinion of this House, the Minister of Community Safety and Correctional Services must suspend implementation of the decision to close the Owen Sound, Walkerton and Sarnia jails pending a full public review of the decision, and begin consultations with local stakeholder groups that would be adversely impacted by the closures. Filed on November 23, 2011.
3. Ms. MacCharles – That, in the opinion of this House, the Ontario Ministry of Infrastructure should explore the feasibility of supporting the Frenchman's Bay Harbour Entrance Project in Pickering. Filed on November 23, 2011.
4. Ms. Horwath – That, in the opinion of this House, the Government should immediately move to implement:
1) a moratorium on the current legislated Corporate Tax reductions so that the Corporate Tax rate reductions that are scheduled to take effect on July 1, 2012 and July 1, 2013, would not take place; and
2) three separate, refundable corporate tax credits for: i. on-the-job training; ii. new hires; and iii. investment in plant and machinery. Filed on November 23, 2011.
1. Mr. O'Toole — Enquiry of the Ministry — Would the Minister of Government Services indicate how many public servants are currently employed by the Province of Ontario and provide a list of the number of public service employees by Ministry in order to provide a benchmark for the government's plans to decrease the size of the public service five per cent by next March and seven per cent by 2014. November 24, 2011.
Order of Precedence for Private Members' Public Business to be called during the First Session of the Fortieth Parliament according to the draw on October 28, 2011, pursuant to Standing Order 98(b).
Ordre de priorité des affaires d'intérêt public émanant des députés à être étudiées pendant la première session de la quarantième législature d'après le tirage au sort tenu le 28 octobre 2011, conformément à l'alinéa 98 b) du Règlement.
Effective November 23, 2011 – replaces previous lists
Mr. Leone
Mr. Mantha
*+4.
Ms. MacCharles
Ms. Wong
Mr. Vanthof
Ms. Damerla
Mr. Clark
Mr. MacLaren
Ms. Scott
Mr. Nicholls
Mr. Natyshak
Mr. Milligan
Mrs. McKenna
Mr. Pettapiece
Mr. Singh
Mr. Fedeli
Mr. Schein
Mr. Jackson
Mr. Yurek
Mr. McDonell
Mr. Crack
Mr. McNaughton
Miss Taylor
Mr. Walker
Mme Gélinas
Ms. Forster
Mr. Coteau
Ms. Campbell
Ms. Armstrong
Mrs. Piruzza
Mr. Harris
+ Notice Waived

redpajama_set_name: RedPajamaCommonCrawl


Explore the beautiful state of New Hampshire while staying at one of these unique inns, hotels and lodges which offer elegant accommodations, great service and a choice of activities. Plan a romantic weekend away at a secluded country inn or a family trip at a resort with a spa and swimming pools. Explore the Lakes Region of New Hampshire or relax with fresh air and great food surrounded by White Mountain National Forest. Here are the best New Hampshire getaways.
The Omni Bretton Arms Inn at Mount Washington is located within the White Mountains' Presidential Range, giving guests the opportunity to enjoy beautiful views in a historic inn. The rooms are cozy and feature luxurious amenities such as private baths, in-room safes, and windows that actually open. You also have convenient Wi-Fi service throughout the property. You can alternatively stay in another area of the Omni Mount Washington Resort or the Bretton Woods Townhomes.
If you are looking for romantic getaways in NH, this is a great place to visit. Guests of the inn have access to an incredible range of resort activities such as horseback riding, a canopy tour, tennis, golf, snowboarding, and skiing. There is also fly-fishing, hiking, mountain biking, a fitness center, and a luxury spa to enjoy. You can go swimming in the outdoor pool, heated indoor pool, or relax in the hot tub. The Bretton Arms Dining Room serves fresh breakfast as well as locally sourced and elegantly prepared foods. This is a casual restaurant with upscale service and a great wine list. There is also a Wine Bar on-site.
The Christmas Farm Inn & Spa is ideal for romantic getaways with a range of rooms, suites, and amenities as well as a great location. Every guest room or suite is unique with its own whimsical folk art, antique-shop finds, and family heirlooms. You can select from rooms in the Main Inn, suites in the Carriage House, Salt Box rooms, handcrafted cottages, or Family Barn Suits, providing options for groups of all sizes.
Depending on the room or suite you choose, it can sleep two to eight people and have up to three bedrooms and two rooms. Other possible amenities include fireplaces, Jacuzzis, sitting rooms, private entrances, refrigerators, private patios or decks, and TVs with DVD players. Some rooms are also dog friendly.
The full-service spa includes a fitness center, hot tub, and both indoor and outdoor pools. The staff members use Aveda spa products and offer a range of delightful treatments. The on-site restaurant serves New England dishes that are made with local, fresh ingredients whenever possible. There are also great daily specials. The inn is just a short drive from Story Land, Santa's Village, great tax-free shopping, and romantic destinations.
The Bear Mountain Lodge was created to give couples the chance to escape in a quaint bed and breakfast with rustic luxury. The building is a handcrafted log cabin that was built in 2005. There are nine guest rooms, and many of them have fireplaces, steam showers, garden walkouts, and in-room Jacuzzis. Rooms feature either king or queen beds and amenities include private baths, in season air conditioning, a ceiling fan, a makeup mirror, a flat panel TV with cable, and a DVD player.
There is Wi-Fi throughout the lodge, but the signal is weak in some non-common areas because the logs are so thick. Some rooms also have iPod docking stations, seating areas, coffee makers, rocking chairs, leather loveseats, and/or log furniture.
The Lodge covers twenty-six wooded acres of land, perfect for exploring or enjoying the outdoors. The wraparound deck is perfect for enjoying views of Mount Washington and other nearby mountains. There is also an outdoor hot tub and an outdoor fire pit. Guests even have access to complimentary drinks. Complimentary breakfast is served in the dining room with baked goods or fruit as well as a hot entree such as cranberry poached pears, orange French toast, wales with brown sugar peaches, caramelized onion and provolone quiche, and more. Coffee and tea is available all day long.
The Snowflake Inn is the perfect getaway for any group of adults, whether you are looking for a weekend of romance or a girl's weekend. King suites have the best amenities and feature radiant heat, central air, Kohler double showers, 2-person Jacuzzis, fireplaces, HDTVs with BluRay, and Wi-Fi. There are several room choices, including King Suites and three Grand Suites.
There is an Indoor Tropical Spa that is maintained at 89 to 90 degrees and lit by candles and low lighting. There is even a four-foot sheer-descent waterfall. There is a Badu Swim Spa jet and eighteen other jets. You can also enjoy a patio and a roaring fire. There is also a Wellness ZONE Fitness Center has a range of Technogym equipment and an Infrared Sauna. You can also have a massage at the Wellness Zone. Area activities are limitless, and include tax-free shopping, canoe trips, kayaking, running, walking, biking, and hiking.
This award-winning boutique hotel is located in a 1809 Federal-style mansion in the center of historic downtown Exeter and offers luxury accommodations. Guests are accommodated in one of the nine rooms decorated with antiques, works of art, a private bath, and top-of-the-line linens.
Most rooms also have working fireplaces for added romance, and all have purified water, a refrigerator, microwaves upon request, and complimentary port wine. There is Wi-Fi throughout the property as well as smart flat-screen TVs.
The Inn at Valley Farms is a quiet bed and breakfast on a 105-acre farm that is managed organically. There are rooms in the 1774 Colonial home as well as family-style cottages and the Sunnyside farmhouse for larger groups. All guest rooms have Wi-Fi, air conditioning, tables and chairs, a king or queen bed, an iPod docking station, and lovely garden views.
There are also premium amenities such as organic shampoo and locally made goat milk soap. You will also find plush towels and bathrobes, hair dryers, and irons. Cottages can fit six guests and the Sunnyside Farmhouse can sleep eight.
There is a relaxing fire pit on the property, and guests can explore the farm or buy produce, including meat and eggs, to take home with them. Inside the inn, you will find a sitting room, a sunroom, and a game room. Coffee and tea are available 24/7 as well as homemade cookies and a guest pantry. Guests in the inn include a three-course farm-to-table breakfast while the cottages and farmhouse have kitchens stocked with fresh farm food.
You may also like: Fuller Gardens which were featured in "25 Best Botanical Gardens to Visit on Your Romantic Weekend Getaway."
The The Notchland Inn is surrounded by White Mountain National Forest and hosts a 100-acre estate featuring the 1860's granite mansion. There are twelve romantic and spacious guest rooms as well as two cottages that are pet-friendly. Each guest room has a wood-burning fireplace and a private bathroom. Rooms have either a queen or king bed and wingback chairs or a loveseat, and they also feature air conditioning, ceiling fans, and showers.
Some rooms also have bathtubs and Premium Suites add soaking tubs or 2-person Jacuzzis as well as a sitting room. Some also have private decks. The cottages are ideal for families or larger groups as they have kitchens or wet bars and TVs.
The property includes 8,000 feet of frontage along the Saco River as well as two swimming holes. You will also find hiking trails that start right on or next to the property. You can enjoy breakfast and a five-course dinner at the Notchland Inn. Breakfast always includes a hot beverage, homemade granola, cold cereal, and the choice of eggs, French toast, or pancakes.
Deer Mountain Lodge & Wilderness Resort is a great vacation destination, and it can also host functions such as weddings. There are five bedrooms, each of which has a private bath as well as cozy bedding and a custom log bed. If you prefer, you can also camp on the property.
Room features vary slightly, but can include duck decoys, antique waterfowl framed art, antique horse tack or art, antiques that call to mind the New England winter, antique traps and hunting clothes, antique sugaring items. Rooms also have forest or mountain views and queen or king log beds.
The property has wildlife all around it, and guests can access snowmobile and ATV trails right from the property. There are various available packages to help you get the most out of your stay, including the ability to rent a snowmobile, enjoy a romantic getaway, or host a special event. Other attractions that are on-site or just a short distance away include Ride the Wilds, Santa's Village, Story Land, and opportunities for cross country skiing, white water rafting, snowshoeing, fishing, and antiquing.
You may also like: The Children's Museum of New Hampshire.
The Lake House at Ferry Point is the only lodging of its kind along the lakefront within the Lakes Region. The scenic property gives guests gorgeous views of mountains, luscious gardens, and Lake Winnisquam. There are ten uniquely appointed guest rooms, each of which has moisturizer, shampoo, conditioner, and soap made from Tarocco, a Sicilian fruit. You will find ComphySheets for extreme softness and comfort, and most rooms have pleasant sitting areas.
There are one- and two-person kayaks to borrow and take out onto the lake, or you can enjoy the small beach that is right near the property. There are also beach towels to help you dry off. Inside, you will find a living room with a large-screen TV, a library, jigsaw puzzles, board games, checkers, and chess. Guests can relax on the front porch or venture to nearby attractions in Gilford and Laconia. There is also 24/7 access to homemade cookies, brownies, coffee, and tea.
A delightful gourmet breakfast is served on the porch or in the dining room. The menu varies daily but can include items such as fresh fruit in a parfait, home-baked muffins or breads, peach melba French toast, eggs benedict, breakfast banana splits, French omelets, and quiche.
A Newfound Bed & Breakfast is ideal for couples looking to get away from their busy lives. The inn is pet-friendly and has four rooms available. Each of them has combed-cotton sateen sheets, extra pillows, and a pillow-top mattress. There are also private baths with 100-percent cotton Turkish towels and personal care products as well as plush robes. Every room has a flat-screen TV with a DVD player, HBO, cable, and Wi-Fi access.
There is a fireplace in the great room, and you can play a game, read, listen to music, or borrow binoculars in the Loft. You will find a fire pit, patio, labyrinth, frog pond, tetherball, and horseshoes pit outside. The area makes for a peaceful place to relax, giving you an ideal location to watch the sunset and stargaze. There are acres of woodlands around the property, or you can walk through the flower and vegetable garden.
Every morning begins with a home-cooked breakfast, including eggs from the inn's chickens as well as herbs and vegetables from their garden. They can even accommodate special diets. The central location allows guests to go swimming, skiing, fishing, golfing, biking, antiquing, or on wine and brewery tours.
D. W.'s Oceanside Inn overlooks the Atlantic Ocean and gives guests convenient access to miles of sandy beaches. The beach home was built in the early 1900s and was renovated to appeal to adult visitors looking to relax. Now each of the nine rooms has air-conditioning, telephones, and private baths. Guests have the choice of an oceanfront room, a deluxe room, an oceanfront suite with one bedroom, or the Sunbeam Cottage with three bedrooms.
The Oceanfront Suite has a bedroom with a queen-size bed, a kitchen, office, living room, and deck as well as the bathroom. The Sunbeam Cottage can fit six people in the three bedrooms, and it has two baths, an enclosed porch, a living room, a dining room, and a kitchen. All rooms have nightly turndown service, Wi-Fi, wired Internet in the living room, and safes.
All rooms require at least a two-night stay with the suite, while the cottage requires a three-night stay. Guests have access to a self-service bar in the back deck as well as beach towels and chairs. Because the inn is right along the edge of Hampton Beach, there are activities and dining within a quick walk, and Boston is under an hour away by car.
This boutique hotel is right by Lake Winnipesaukee and is only a short walk away from Squam Lake. Therefore, guests can admire gorgeous views in a relaxing setting. This 1895 farmhouse has nine private rooms for guests, each of which is decorated in a vintage New England style to show the heritage of the lakes region. Rooms have private baths, wireless Internet, air conditioning, fine linens, and a complimentary full breakfast. There are also iPads available for checkout. For a longer vacation, you can rent the Lake Side Apartment.
You may also like: 20 Best Things to Do in Portland, Maine.
This bed and breakfast and retreat center overlooks the White Mountains as well as Newfound Lake, one of the world's cleanest lakes. It is also the deepest lake in the state. The inn is pet and child friendly and creates a relaxed atmosphere guests are sure to appreciate. There are even dog treats, toys, dishes, and beds. There are two suites as well as two guest rooms, some of which have private balconies, walk-in closets, walk-in showers, Italian marble bathrooms, and memory foam mattresses.
Guests can enjoy nearby hiking trails, waterfalls, state parks, and gorgeous views. The inn also has a spa on-site to help you unwind after a day of exploring the nearby outdoor attractions. Daily breakfast includes fair trade coffee, tea, juice, fresh fruit, baked goods, and hot entrees. The inn can accommodate most dietary restrictions, and the kitchen staff is willing to try to find unique breakfast dishes guests have not had in awhile. You can also arrange to eat other meals at the inn.
Although this inn is located in Kittery, Maine, it is within a quick walk of downtown Portsmouth, New Hampshire. This charming Victorian bed and breakfast has five inviting rooms as well as a day spa situated in the converted barn. Each room has a TV with a VCR/DVD player, cotton terrycloth robes, en-suite private bathrooms, feather-and-down pillows, and down comforters. There is Wi-Fi throughout the inn and most of the property.
Every floor has a guest refrigerator with Poland Spring Water. The traditional brick main house has a cozy front porch, and the inn and spa both feature gorgeous views. The spa offers pampering treatments like body wraps, pedicures, manicures, facials, and premium-quality massages among other services. All guests start the day with a two-course breakfast, but you can replace it with an early continental breakfast if you prefer.
Breakfast is served local coffee and tea, local jellies and jams, local croissants and breads, and ingredients are locally produced and locally grown whenever possible. Breakfast includes a hot dish such as Maine blueberry pancakes, and it also has home-baked pastries and fresh fruit. Teatime includes fresh baked goods, including vegan options.
The Trumbull House was the first bed and breakfast in Hanover, and it has been family-run since 1995. The property sits on sixteen acres with beautiful grounds to explore. Each of the six guest rooms is welcoming and replete with amenities. They feature cotton bedding with luxury down comforters and pillows, private bathrooms, cable TV, VCR/DVD players, high-speed Wi-Fi, and air conditioning. The exact room configurations vary; some have small libraries, sleeping alcoves, window seats, and large desks. There is also a suite with two bedrooms as well as two bathrooms or the Guest Cottage, which offers comfortable seclusion.
The bed and breakfast has several inviting sitting areas, but if you are looking for more activity, you can take advantage of the hiking trails, target golf, a basketball half-court, a swimming pond, and areas to sled, ice skate, cross country ski, or snowshoe. You can also borrow snowshoes or access the nearby River Valley Club for fitness. The business center has computer, fax, and printer access for the convenience of guests. Daily breakfast can be served whenever you prefer, and it includes fresh muffins, coffee cake, or scones as well as fresh fruit and a range of entrees such as granola, poached eggs, omelets, and buttermilk pancakes.
The Inn on Golden Pond has been in business for 30 years and is just a short walk from Squam Lake. The building was originally a private colonial home and today it has been converted into the relaxing inn with eight guest rooms. There is wireless Internet throughout the inn, and each spacious room has a sitting area that includes two comfortable chairs. There are also flat-screen TVs in every room and plenty of natural light. The private baths have modern plumbing, private label toiletries, and luxurious towels, and all rooms have independently controlled air conditioning and heating. Many rooms also have full tubs.
The inn has 50 wooded acres but is just three miles away from I-93. The area features excellent hiking opportunities, and this great location means that you can easily see moose, deer, or bears as you enjoy your breakfast. Complimentary breakfast includes homemade jam, home-baked muffins and bread, and a range of house specialties.
The Glynn House Inn is located inside a historic 1896 Victorian home in the Lakes Region by the White Mountains. Each of the six guest rooms has modern amenities and many are pet-friendly and feature separate sitting rooms or double whirlpool baths. If you prefer, you can stay in the apartment instead and have access to your own kitchen. This apartment has a dining table with four chairs, garden furniture, a BBQ, Wi-Fi, a private bath, and fireplace as well as other amenities found in the guest rooms.
Enjoy your breakfast in the elegant dining room. You can relax with complimentary hors d'oeuvres and wine as well as afternoon refreshments on a wraparound porch or in the sitting room. Breakfast includes the choice of seven dishes as well as the day's meat selection. Options include pancakes, waffles, poached pesto, fried egg sandwich, cold breakfast, scrambled eggs, and French toast. There are also gluten-free breakfast options. The surrounding area is perfect for snowmobiling, shopping, boating, fishing, hiking, golfing, fine dining, and visiting historic sites.
The Chesterfield Inn is well known for its gorgeous cathedral ceilings and picturesque views of the Connecticut River Valley. Rooms have four-poster beds and luxury linens. There are nine rooms in the Main Inn as well as two in the cottage that are pet-friendly and four in the Johanna Wetherby Building. Every guest room has free wireless Internet, a private bath, a flat-screen TV, a mini fridge, and air conditioning, and ten of the rooms even have gas fireplaces.
This bed and breakfast is situated in a 1760 farmhouse and is pet-friendly, allowing you to enjoy a getaway with your furry friend. All of the five guest rooms are spacious and comfortable. They have renovated or new bathrooms, unique bedding, cozy reading areas, thick terry bathrobes, custom curtains, and free wireless Internet. The rooms in the main house have private baths while the two in the 1930's wing share a single bath. Bathrooms vary but include items such as Victorian claw foot soaking tubs, walk-in showers, antique marble sinks, and original 1930's fixtures.
There are numerous common rooms where you can eat breakfast, play a board game, read, do a puzzle, play billiards, or enjoy afternoon tea. You can also relax on the screened porch or walk along the sprawling grounds. The morning begins with a full breakfast with fresh, local, and organic ingredients when possible, including real maple syrup. The menu changes daily, but the inn is always ready to meet dietary restrictions. There is always an egg dish or something like Belgian waffles as well as a meat selection, homemade baked goods, fresh fruit, and juice.
The Wentworth is a picturesque inn perfect for romantic getaways, special occasions, and corporate retreats. It was built in 1869, and Jackson Falls sits on one side of the property while the PGA Wentworth Golf Course sits on the other. The main inn has sixteen standard queen rooms, three superior rooms featuring two double beds, and two superior queen rooms with single pullout sleeper sofa beds.
Every room has a private bathroom with a shower while some have a tub/shower combination. The rooms are also air-conditioned and have TVs with DVD players and a Keurig coffee machine. They also have complimentary Wi-Fi. Guests can also choose to stay in a condominium with two or three bedrooms, a full kitchen, a fireplace, a whirlpool tub, and a living room.
The spa services are available in your room or in the Thornycroft Spa Room and include massages, wraps, sea salt therapy, and a couple's escape. There is a full-service gym on-site with exercise equipment, dumbbells, medicine balls, yoga mats, and more. The Wentworth also serves breakfast and dinner.
The Darby Field Inn is located at the end of a gorgeous road surrounded by rolling hills, mountain views, wooded trails, and verdant gardens. The thirteen rooms and suites are perfect for romantic getaways. Some rooms have Jacuzzi bathtubs, balconies, soaking tubs, and gas fireplaces. Every room has a private bath, flat-screen TV with a DVD player and VCR, air conditioning, and gorgeous views, and deluxe rooms also have sitting areas. There is Wi-Fi throughout the property.
You can schedule an in-room massage or order a special touch such as flowers, chocolate, or an upscale beverage. Guests can relax in the living room by the fireplace or sit on the patio, rest on a hammock in the garden, or swim in the outdoor pool. The inn is only a few minutes from the National Forest that covers 800,000 acres, making it ideal for hiking, biking, snowshoeing, and more. The on-site restaurant is open for breakfast and dinner, and they are more than happy to accommodate special diets.
The Colby Hill Inn was built in 1797 and welcomes guests to relax in one of the fourteen guest rooms, each of which is individually decorated. All rooms have a private bathroom, complimentary wireless Internet, and air conditioning. You can choose a room with a whirlpool tub or a fireplace as well.
Many have gorgeous period antiques as well as indulging amenities like down comforters and fluffy bathrobes. You have the choice of a queen or king bed and some rooms can accommodate a third guest. A majority of the rooms have four-poster beds, period antiques, and oriental rugs.
In the areas surrounding the property, you can bike, hike, ski, or fly fish. The inn also has historical perennial gardens, a garden gazebo, and picturesque views of rustic barns. Guests can also relax in the pool or borrow equipment for croquet, volleyball, or badminton. You can enjoy a meal at Bartlett's, the on-site restaurant for a guest-only breakfast or for dinner, which is open to the public. In the afternoon, guests can enjoy freshly baked cookies and hot cocoa, coffee, and tea, which are available all day long.
This cozy inn is right along the banks of Kezar Lake, affording guests gorgeous views. Each of the 18 guest rooms has its own decorations with en-suite bathrooms and wireless Internet access. Rooms have twin, full, queen, or king beds and some have great views of the lake.
There are two common rooms. The Lounge has stunning lake views, a piano, and a fireplace as well as a service bar and snack bowl. The Game Room has books, board games, and comfortable chairs. The area is perfect for lake activities such as canoeing, sailing, kayaking, and fishing, as well as winter adventures like snowshoeing, snowmobiling, and skiing. The inn has bicycles, canoes, kayaks, a rowboat, and a sailboat that guests can borrow without additional cost.
Morning breakfast consists of dishes with Louisiana influences. You can savor home cooked entrees like praline bacon, baked cheese grits, and pecan buttermilk waffles or items like Gruyere cheese omelets, smoked salmon, and asparagus.
The Inn at Pleasant Lake is a waterfront inn with comfortable rooms and gourmet dining as well as easy access to popular New Hampshire activities such as outdoor adventures and golfing. The inn has central air conditioning and wireless Internet for your convenience.. All rooms have extra pillows, triple sheeting, and private baths with private label bath amenities. Most rooms also have a nice view of either Mount Kearsarge or Pleasant Lake. The rooms and suites have either queen or king beds.
The inn has two canoes, a double kayak, two single kayaks, and a rowboat that guests are welcome to use. You can also borrow beach chairs and towels and spend a sunny afternoon at the sandy beach. There are many nearby trails that meander through the scenic landscape. Inside, the inn has books, games, a guest computer, and a small TV. Every stay includes afternoon tea as well as a hot breakfast. There is also a restaurant available for other meals.
Martin Hill Inn is proud to give guests a relaxing retreat that is a quick ten-minute walk from downtown Market Square. The 19th-century buildings house unique guest rooms with luxurious king or queen beds. They also have en-suite baths, original artwork, antiques, reading chairs, flat-screen TVs, complimentary wireless Internet, and end table refrigerators. There are three rooms in the Main House and four in the Guest House.
During the day, you can explore Portsmouth or wander through the inn's perennial gardens where there are dozens of types of flowers. In the morning, guests enjoy a two-course full breakfast in the dining room. You can savor tasty delights like homemade scones and muffins and options like quiches, omelets, waffles, French toast, and peach-raspberry crumble. All food is locally sourced and grown when possible, and the kitchen staff can accommodate many dietary restrictions.
In the afternoon, you can sip tea or coffee as you indulge in homemade cookies. Martin Hill Inn also offers complimentary snacks, chocolates, bottled water, and sherry.
Continue to Part 2: Best Weekend Getaways in New Hampshire.


text:
iConference 2019
iConference 2019 | inform | include | inspire
Conference Time: 21/Jan/2020 3:45pm AoE
Papers 5: Measuring and Tracking Scientific Literature
Session Chair: Peter Darch, University of Illinois at Urbana-Champaign
Location: 2110/2111/2112
Dead science: most resources linked in biomedical articles disappear in eight years
T. Zeng1,2, A. Shema1, D. Acuna1
1School of Information Studies, Syracuse University, United States of America; 2School of Information Management, Nanjing University, China
Scientific progress critically depends on disseminating analytic pipelines and datasets that make results reproducible and replicable. Increasingly, researchers make resources available for wider reuse and embed links to them in their published manuscripts. Previous research has shown that these resources become unavailable over time but the extent and causes of this problem in open access publications has not been explored well. By using 1.9 million articles from PubMed Open Access, we estimate that half of all resources become unavailable after 8 years. We find that the number of times a resource has been used, the international (int) and organization (org) domain suffixes, and the number of affiliations are positively related to resources being available. In contrast, we found that the length of the URL, Indian (in), European Union (eu), and Chinese (cn) domain suffixes, and abstract length are negatively related to the decay of a resource. Our results contribute to our understanding of resource sharing in science and provide some guidance to solve resource decay.
Are papers with open data more credible? An analysis of open data availability in retracted PLoS articles
M. Lesk1, J. Bially Mattern2, H. Moulaison Sandy3
1Rutgers, United States of America; 2Villanova, United States of America; 3University of Missouri, United States of America
Open data has been hailed as an important corrective for the credibility crisis in science. This paper makes an initial attempt to measure the relationship between open data and credible research by analyzing the number of retracted articles with attached or open data in an open access science journal. Using Retraction Watch, retracted papers published in PLoS between 2014 and 2018 are identified. Of the 152 total retracted papers, fewer than 15% attached their data. Since about half of the published articles have open data, and so few of the retracted ones do, we put forth the preliminary notion that open data, especially high quality and well-curated data, might imply scientific credibility.
The Spread and Mutation of Science Misinformation
A. Korsunska
Temple University, Philadelphia, PA, USA
As the media environment has shifted towards digitization, we have seen the roles of creating, curating and correcting information shift from professional "gatekeeper" journalists to a broader media industry and the general public. This shift has led to the spread of misinformation. Though political "fake news" is currently a popular area of study, this study investigates an-other related phenomenon: science misinformation. Consistent exposure to science misinformation has been shown to cultivate false beliefs about risks, causes and prevalence of illnesses and disincentivize the public from implementing healthy lifestyle changes. Despite the need for more research, science misinformation dissemination studies are scarce. Through a case study that traces the spread of information about one specific article through hyperlink citations, this study adds valuable insights into the inner workings of media networks, conceptualizations of misinformation spread and methodological approaches to multi-platform misinformation tracing. The case study illustrates the over-reliance of media sources on secondary information and the novel phenomenon of constantly mutating online content. The original misinformant is able to remove misleading in-formation, and as a result, all of the subsequent articles end up referencing misinformation to a source that no longer exists. This ability to update con-tent online breaks the information flow process: news stories no longer rep-resent a snapshot in time but instead living, mutating organisms, making any study of media networks increasingly complex.
Exploring Scholarly Impact Metrics in Receipt of Highly Prestigious Awards
D. J. Lee1, K. Mutya2, B. E. Herbert1, E. V. Mejia1
1University Libraries, Texas A&M University, United States of America; 2Industrial and Systems Engineering Department, Texas A&M University, United States of America
The authoritative data that underlies research information management (RIM) systems supports fine-grained analyses of faculty members' research practices and output, data-driven decision making, and organizational research management. Administrators at Texas A&M University (TAMU) asked the University Libraries to develop institutional reports that describe faculty research practices and identify their research strengths. The library runs Scholars@TAMU (https://scholars.library.tamu.edu/) based on VIVO, a member-supported, open source, semantic-web software program, as the university's RIM system. This paper explores the scholarly impact and collaboration practices of senior faculty members in the College of Engineering at TAMU and identifies relationships between their impact metrics and collaboration practices. Full professors were divided into three groups: (1) those who received highly prestigious (HP) awards, (2) those who received prestigious (P) awards, and (3) those who did not receive any awards categorized as either HP or P by the National Research Council. The study's results showed that the faculty members with HP awards had significantly higher mean ranks for their total citation count, the citation count of their top cited article, their h-index, and their total number of publications than did the faculty members without any HP or P awards. The findings from this study can inform researchers, university administrators, and bibliometric communities about the use of awards as an indicator that corresponds to other research performance indicators. Furthermore, researchers could also use the study's results to develop a machine-learning model that could identify those faculty who are on track to win HP awards in the future.
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Privacy Statement · Conference: iConference 2019
ConfTool Pro 2.6.129 · © 2001 - 2020 by Dr. H. Weinreich, Hamburg, Germany


The first test version of VLC 3.0 with Chromecast support to install. The work builds on Windows, Linux and MacOS. The function works in the nightly versions of the media player software, far from flawless.
The builds are installing from the Night Lies page VLC, noted Ars Technica on. When playing the video is the function under Tools Render Output. There appears a list of available devices that support Google Cast, after selecting the video should play.
The feature still works far from flawless. Ars Technica reports a certificate error, then the video refuses to play. In a short test of Tweakers VLC Chromecast did not see at all. It is unknown whether this interface is only for the Nightly. It is customary that show the interface of compatible apps a cast button.
The VLC media player is very popular, because the open source software is available for a wide range of platforms and numerous codecs out-of-the-box support. By adding Chromecast support, users via VLC content of a smartphone or desktop cast to a TV. It is not yet known when version 3.0 appears.


re: #7926 Sorry about the lack of information: •Each of the four TV stations is within the same DMA; The cable schedule is based on a number of networks. •Using the report the client gave me, I plugged in the corresponding numbers for another month's buy where I actually have the combined TV totals. TV's reach/Freq/GRPs was 99.4 / 7.1 / 702. Cable's was 61.2 / 2.1 / 129. •Using the client's 'formula' the average reach would be 69.4 , average freq would be 2.4 and total grps would be 831. •It sounds to me in the above example, I should be weighting it per your suggestion. How do I do that?
Do you want the R&F of the market where the TV schedule ran or the national R&F combining cable and the one TV market?
If you want the schedule of the one TV market, and if the cable schedule is expressed in US R/F/GRP, assume the cable R/F/GRP is the same in your market as in the whole country.
So the local market reach stays at 99, since there is no room for cable to increase it. The GRPs are additive, or 831 in total, and the frequency is 831 ÷ 99 or 8.4.
If you want the US reach, and again if the cable is expressed as US reach, then use the weight of the market size agains the local reach.
Suppose your market is 4% of the US. Then, nationally, you would be adding 4% of 702, or 28 GRP to the cable 129, for a total of 157.
Now is the trickier part: your local TV reach adds a maximum of 4% of the local 99 reach points to cable's 61, or a max of 65 reach.
To properly combine the local and the cable you could run the combined cable and spot though an R&F program with the 4% of GRP figure. Realistically, of the 4 added reach points potential, you would probably gain 2 or 3. Of course this 2 or 3 or 4 depends on the market size. But assuming a very generous 4%, your R/F/GRP is somewhere between 63 / 2.5 / 157 and 64 / 2.5 / 157, so why fuss?
69% reach is out of the question, even if your market is New York, with 6% of the US.
Hi there. Thank you for your guidance on the used car infomercials vs. used car spot schedule. They went with the latter :) Next question: I had a client average the reach % of 4 TV station schedules and 1 cable station schedule. They did the same for frequency. Then they added all the grps for all 5 schedules, and listed that on the report as well. They came up with 73.74% average reach, 3.54 average frequency and 1838 total GRPs. That HAS to be inaccurate because the reach x freq formula should still hold true, right? and they are dealing with two different universes as well? Is there a way to come up with average reach/freq for the TV+Cable schedules?
Congratulations on doing the right thing with the used cars.
Certainly what you describe is wrong, but there is not enough information to correct it.
If each station is in a different market, then it is proper to average the reaches, but they must be weighted by market size, and in this case, the GRPs would be averaged the same way.
Frequency would be GRP ÷ reach.
If these stations are in the same market then their reaches must be combined with a method that considers their duplication. In this case the GRPs are added. Again, GRP ÷ R = F.
The cable "station" is a puzzle here. Cable is usually a network, unless either a) you are talking about a local cable origination, such as New York's NY1 or News12 or b) a DMA interconnect or single system buy. If a such a local buy, then it's treated like the TV stations above. If it's a network buy, it's different markets and the weighting approach applies.
I asked the question below: Hello How do I calculate the discreet reach at 2 only (not 2+) for tv?. My additional question is if that if the software does not give us the reach at lower level, discreet reach etc., how do calculate it manually ?
The Guru is surprised your software doesn't have this feature. You might want to check with your vendor.
Frequency distribution, which is what we are talking about here, requires an immensely complex algorithm, which is why we use computers to work with it. You need software such as that offered by Telmar or online through eTelmar.
I have been stuck at home for 3 days due to an snow and ice storm. I need to get my client the total reach and frequency for a cable network buy. I have the R&F for my cable network buy (one specific network) and I need to combine it with another cable network buy with mutible networks. I have the R&F for each buy. Is there a way to give them at least a close guestimate?
Review those that discuss "random combination." The method will overstate the combination of two cable schedules by perhaps 2 - 5%.
What are the pitfalls of using an ROI model to plan reach and frequency - Will I end up counting exposures in all media outlets?
This query seems to skip large logical assumptions between "ROI model" and "exposures in all meida outlets."
It all depends on the structure of your model. If the model is keyed to an ROI based on given R&F results, were the ROI results that were used to build the model based on R&F results from all media? Were there various media combinations?, etc.
Dear guru: we have launched one burst newpaper campaign which using more than 15 local newspaper to cover different market,and now,we want to know the effect of this campaign. please tell me how to canculate? appreciate!!
You can add total circulation to look at total impressions of the campaign. Or you can combine the populations of all the amrkets to build a univrse against which to turn these impressions into GRP. Depending on the size of the schedule, turning this into reach will be more or less complex.
What is a formula that can be used to calculate reach and frequency in just one newspaper?
If you mean reach and frequency for one insertion in one newspaper, the reach is the daily coverage divided by the relevant population (Metro, DMA, Trading area, etc). The GRP is equal to that and the frequency is 1.0.
If you mean multiple insertions in one newspaper, it is more complex to calculate.
What research tools are available to normalize results in regards to reach and frequency when combining traditional forms of media, emerging media, and interactive?
I need reach and frequency on a campaign that includes 3 eighth page newspaper ads and 12 home page leaderboards. I would like to know how to calculate this as a combined campaign and what figures I would need to perform this calculation. Thanks for your help!
First, unit size is not a factor.
You need to determine the total print reach and the total online reach separately. You should have software for each medium, most likely from your audience measurement provider.
Or consider our own eTelmar. You may go here to see past Guru instructions on combining reach and frequency.
Guru, Can you help me with the formula to predict reach for television. i.e. What figures/stats are used within the formula and what is that formula? Your guidance is much appreciated!
Ratings / grps are the usual input. Duplication data, at least in the form of "curve" formulas is also needed. You need a computer with software such as that offered by Telmar.
I am trying to combine the 1+ reach for 3 TV campaigns with the same demo that ran at the same time. I know that I cannot simply add them up. Can you recommend a formula to acheive this number?
> You really need a computer with software such as that offered by Telmar.
As indicated within the prior Guru responses used to answer your query yesterday, #7475, "the Sainsbury formula is a method for combining the reaches of schedules in different media." In other words, yes.
What is combined reach and frequency?
Finding local websites may seem difficult because they are inherently smaller in audience than the large websites that you might find listed in a comScore Alexa or Nielsen//Netratings run.
The Guru's approach would be as follows: "Google" search terms that combine the geographic description with a likely site category for local interests. For example, let's consider Long Island, New York. Googling "radio Long Island" would show you Long Island Exchange high in the results list. This site provides links to sites of a few dozen radion stations listened to on Long Island, including some from nearby New York City. Googling "newspaper Long Island" produces ABYZnewslinks' Long Island newspapers' site links. Searching "shopping," "entertainment," "yellowpages," "sports," etc plus the geographic name works, too.
Once you have the pieces, combine using "random probability"
Coverage (a HH percentage) is the same as rating or one-time reach. Demographic reach may be determined in Newspapers.
See our eTelmar for reach calculation tools.
Hi Guru, if national reach can be combined with local reach and vice versa, can reach numbers be combine across markets? For example, can you weight average the reach % numbers for SF and Austin, just as you would GRPs, in order to back into a blended 2-market R/F? Thanks in advance!!!
Yes, this is a correct procedure.
How can we combine reach between Radio & Television OR Radio & Newspaper OR RAdio & Outdoor ?
Dear Guru, I am the sales manager for a hard bound monthly magazine that is targeted to Gen Y users and expanding into several college markets through out the South East. Currently, my main challenge is to expand the advertiser base and bring on regional/national advertisers and my biggest obstacle is how to get my product in front of the proper contacts. So, do you have any advice for the following: 1. How do I know who to contact for each product/company? In some cases it is the company itself, many companies use ad agencies, some use a combination and still more use an assortment of agencies for different purposes such as reaching specific demographic audiences. So what is the best way to compile a target contact list and is there a resource available to expedite this? 2. What is the most efficient way of reaching as many media buying contacts as possible? Is there a centralized database, list serve, etc. that the industry uses or must they be approached one at a time? 3. Is there a resource available to help me figure out the client list/prospective advertisers that each agency represents? 4. Should we pitch our product line to an agency for their entire client base or should we do our research and select specific clients' from their base to pitch to? 5. I know in the online arena there are ad networks that purchase remnant ad space, is there such a thing for the print magazine industry? 6. Any other general advice you would offer to a newer but growing media company to help get its name out in front of the national advertiser base? Any guidance you can shed in these areas would be deeply appreciated. Thank you.
Dear Guru – We are planning to launch an automotive advertising Web portal in January serving Pittsburgh/southwestern PA. The primary income stream will come from local auto dealerships that will pay to advertise their used cars on the site. In order to justify their expense, I need to ensure that enough car shoppers visit the site to search for vehicles, resulting in sales leads for the dealers. I believe we will need to get about 1500 local visitors to the site each month in order to show enough value to the dealers. I have received much appreciated advice from the Guru in the past in which you recommended online advertising, which I plan to do using pay-per-click services through the search engines. I have also budgeted for TV and radio advertising, but you expressed concern with my planned ad frequency. Unfortunately, my budget is only about $12k/month. I currently have proposals from local broadcast TV and radio stations. Here are the stats on each medium: - Google, Yahoo and Ask pay-per-click ads, with an estimated 500 total clicks (can't seem to get more regardless of what I'm willing to pay for each click) for about $1500. - Two-week radio schedule, 70 total spots (:15s), alternating weeks with a 5.0 frequency and 150k reach/wk (M25-54) for about $3k - Three-week TV schedule, alternating weeks with 95 total spots (:15s) and 750k gross impressions (M25-54) for about $7k My radio and TV commercials are :15s that can run independently or can be combined to create :30s. My questions are: 1) Do these TV and radio rates seem reasonable? 2) Is television advertising really worth so much more than radio advertising? 3) Assuming that the website/concept is useful and interesting, do you believe that this plan can return the 1500 visitor response that we need? 4) Would I be better off to focus my advertising dollars differently? Thanks for your help.
The plan could generate the 1,500 visitors.
Revisit your search engines' traffic estimator. When the the Guru tested "car" and "cars" on Google in Pittsburgh, he found about 250 clicks per day available. You may need different search terms.
Consider where to find people interested in used cars. Isn't most used car advertising in newspaper classifieds currently? Consider print and online advertising in newspaper and newspaper websites' used car sections.
How do I calculate reach?
The calculation is extremely complex. For example, in print, as input, you need average issue audience, duplication between issues of the same publication and duplication between each possible pair of different publications. These must be combined using a complex formula such as the Beta-binomial function. There are variants of this formula, which might be preferred, depending on media type and other variables.
We are currently purchasing local broadcast television combined with local cable television in a large number of markets. We have been grappling with the question of how to report the ratings achieved by each medium. Our initial thought was to add the broadcast DMA ratings to the DMA equivalent ratings of the cable activity in order to keep the figures "apples to apples." How do other agencies report cable ratings back to their client? (Local cable reports their audience delivery a number of ways including: DMA ratings, cable universe ratings, cable zone ratings within cable universe, etc.). However, there are some cases where we may be purchasing select cable zones in a market, rather than the entire market's cable interconnect. In these cases, the cable television activity probably won't be efficient when compared to the broadcast TV DMA CPPs. On the other hand, purchasing the entire broadcast television DMA probably isn't an efficient way to reach just the geography surrounding a few stores. How do other agencies rationalize purchasing select cable zones (surrounding store locations) to their analytical clients? In these cases, the DMA CPP comparison probably isn't realistic. What this boils down to is a basic question--is local cable forced to compete on exactly the same playing field as broadcast television? Are both forms of media judged against the same CPP goals or is cable allowed to compete based on a different CPP (based on the cable universe or percentage of cable penetration)? Does this answer change if purchasing an entire market's interconnect versus a single zone or multiple zones? How is cable television posted when buying an interconnect? When buying a zone or zones? What other factors should be considered in this analysis (i.e. are we overlooking anything)? How is the budget (or TRP goals) allocated to between cable and broadcast television?
The Guru reports ratings on the basis that makes sense for the clients' marketing needs. If the client is a retailer, ratings localized to cable zones in store trading zones make sense and will reflect the efficiency of this localization, while also put the waste of DMA ratings into perspective. On the other hand a national consumer goods marketer with interest in entire DMA's should use DMA ratings as a comparison basis.
Is there a method for "manually" calculating the reach/frequency of network TV/radio? I know other options exist (Telmar, for example) but would prefer to have my students do it this way if possible.
25-30+ years ago, planners worked with tables of GRPs by medium or program frequency, etc, baseds on averages of many fully calculated actual measurements but not full scale calculation, which would involve treating each commerical individually. While there might be some value in learning how to take a set of observations and develop a curve, trying to make these base calculations for each plan seems pointless.
If a rating point is the percentage of the audience that could see the message, then what is the difference from reach? I work at a small agency, and we have gotten rid of our software. I used to be able to plug a plan in, and it would compute my reach and frequency, based on the ratings. How can I figure this out without software, if I know the rating points and GRP's?
Each advertising exposure has certain rating points. For a single such exposure, Rating equals reach.
For a Schedule, each of the various exposures will duplicate a portion of the audience of the other exposures. The sum of the ratings, less the Duplicated audience is the reach. The sum of the ratings is open-ended. reach can approach - but not exceed - 100% of the target.
The calculation is complex, and software is worthwhile, especially pay-per-use software like our own eTelmar.
For example, in print, as input, you need average issue audience, duplication between issues of the same publication and duplication between each possible pair of different publications. These must be combined using a complex formula such as the Beta-binomial function. There are variants of this formula, which might be preferred, depending on media type and other variables.
Cinema advertsing has not amounted to much in the US, where advertising is virtually everywhere. It has been more important in Europe. Perhaps ESOMAR, the European Survey, Opinion and Market Research Organization has some data.
Dear Guru, I have the circulation figures and the readership duplication percentage of various dailies. How can I calculate the net reach? What are the other variables required to calculate net reach? Thanx, Toolie, Bangladesh.
How are the overall reach and frequencies derived in a buying program for a particular flight? It is not a sum of the r/f for individual stations, or an average thereof. Is there a formula for this?
The reach of each media vehicle must be combined with the others in a way that accounts for duplication.
Several of my AEs INSIST that there is a way to combine different media R/F over different time periods. Can you help me with what to tell them... why it won't work, how it would skew the numbers, etc... so I don't have to fight this fight every few weeks?
There is a way, mathematically at least. Conceptually, one medium reaches a certain group of people and the other reaches the audience which it reaches. There will be some duplication between these two groups of people reached. Broadly, the difference in time won't cause a major difference in the mathematical results.
The problem is that when planning combined media, we look for cumulative effect on consumer perception. Obviously, it's different when the consumer sees TV alone in February and magazines alone in April, rather than beinbg exposed to both over the same period. The difference is not in reach so much as impact. Perhaps it is important to keep the standard labels on your numbers, i.e. "Average 3 week reach," and "average 4 week frequency." When they don't occur together, the labels need to reflect that fact.
Is there any specific form to estimate print media reach?
how could I create a reach curve if I don´t have any information of "frecuency and reach" available. What kind of assumption should I suppose? Thanks Thanks.
"Creating a curve" is about graphing some data so that other data can be interpolated. In other words, when you know the reach or frequency from a few different schedules of GRPs, you then can predict the results of others.
Lacking any data, what assumptions might you make?
The top of the curve cannot exceed the reach potential of the medium.
The starting point will have reach equal to the rating of a single announcement, but the curve is drawn from a (0,0) origin.
The smaller the average rating, the slower the rise.
reach curves are usually created from the frequencies observed in the known schedules, because the graph of frequencies is a straight line, so its 'slope,' to use another mathematical term is easier to deal with.
Dear Guru! Sorry for unclear question about media mix. I would like to know is it a possibility to estimate the whole advertising campaign in different media by using common indexes (GRPs, frequency, reach etc) if there are no data from the same source - people-meters (TV), diary (press and radio)?
Yes. It is a standard procedure to combine media and has been for decades. There are some basic assumptions of statistical overlap, making a crude combination through probability arithmetic fairly indicative, and making modern media software, such as that offered by Telmar, reasonably specific.
how does reach and frequency build?
This differs from medium to medium and among specific combinations vehicles.
Generally, the audience of each added advertisement has increasing duplication with those already reached. The curve below is typical.
Please begin by reviewing the Guru's Parts of a Media Plan.
Logically connects Objectives to Strategies to tactics and execution (media selections).
This means that any marketing/advertising objectives mentioned in the backgroun for the plan must be addressed by media objectives and/or strategies in the plan. Some plans go wrong by reviewing too much marketing background that isn't relative to the media decisions.
Every stated media objective must be answered by strategies aimed at meeting that objective. By the same token, every stated strategy must related to soem stated objective. For example if a strategy is to concentrate advertising in the southwest, there should be an objective to build sales in weak areas or support sales in strong areas or some such. This strategy should also be suported by sales data for regions, or whatever is relevant to the point.
Similarly, media selections should be supported by their relationship to strategies. For instance, media should not be included to "reach working women" unless some objective or strategy calls for this emphasis and shows why this is a segment meriting special support.
reach or efficiency of media or combinations should be demonstrated, if asserted, but neither should be a decison factor unless a strategy calls for it.
My ad agency is putting together a media plan for a client. Currently, the client is spending about 15% on radio and 85% budget on broadcast television. I am recommending a combination of radio, cable and broadcast. I am trying to show a combined reach and frequency. I am able to do this for radio and broadcast tv with my media software. How can I add in the reach and frequency of cable (since universes are different)? My cable rep says she can enter my entire schedule (broadcast & cable) to come up with reach and frequency. Is this possible? Won't I be neglect in showing reach to those HH without cable???Please respond ASAP. Thanks!
The Guru can recall when some managers opposed the introduction of computers because people would no longer know basic media math.
Keep in mind that the real story is how many people you reach. Once you determine that, it is simple arithmetic to express that number as a percentage of a target group, as we are used to seeing reach.
It is also standard to show reach within the cable universe and in the remaining U.S. For example, you might show that you reached 75% of the cable universe and 60% of the remaing U.S.
Can you give a definitive explanation of media quintiles (radio, tv, newspaper)?
Quintiles in either case involve dividing the people under consideration into five (quint-) equal groups for analysis. Why five? Why not? it has become the established method. Three groups would often be more useful: "average," "above average" and "below average" are easier to conceptualize. And some advertisers have considered "nine-tiles."
In media quintiles, the users of a medium, like radio, are divided into five equal groups, arrayed according to their heaviness of use, for example, the 20% of the population who listen to less than 3 hours of radio per week, those who listen to 3 to 6 hours, up through those who listen to 50+ hours. The range of hours of listening are set so that each range takes in 20% of the population. Then, other aspects of the behavior of these groups may be evaluated and lead to media or marketing decisions.
For example, if the lightest radio listeners are also light TV viewers, but the heavy newspaper readers, newspaper may be the best way to add reach to a radio plan and more evenly distribute frequency of exposure across all the people reached.
Quintiles of schedules are similar, but only consider those reached by a media schedule. For example if you had a radio schdule of 500 GRP in four weeks with a reach of 70 and a 7.1 average freqency, you might find that the lowest frequency 20% of your schedule reached (14 reach ou of the 70) had an average frequency of 1.0 and the highest frequency quintilehad an average frequecy of 19.8. When you add newspaper to the plan you can examine each quintile of the combined reach and will likely find the least reached group of the new total has a better average frequency.
"Impact" is a term with no standard defintion. First you will have to quantify the term before any intelligent answer could be given.
For example, if you decided impact equalled reach, weighted by historical selling ability, you could first establish each medium's weighted reach and then combined these media impact scores by a probability equation just as you would combine reaches. But a different way of defining impact might lead to another approach.
What is the best way to reach Adults 18-24 with out using television?
Most targeted? Some magazines or college newspapers.
Broadest reach in a single medium? Probably radio.
Best total reach? A combination of the above.
Other qualifications of "best" might yield additional answers.
What is the protocol for adding print delivery to a broadcast reach and frequency analysis? Does it skew the analysis or can it be done accurately with media planning software?
Very simply, reach-based planning sets the reach / communications goal as the priamry focus of the plan. For example, rather than focus on CPM, the cost per person reached takes precedence over cost per person exposed (which is what CPM measures).
So, the first vehicle or medium in a plan might have the best CPM, but the second one is the one which, in combination with the first, produces the most overall net reach for the combined spending.
Greetings Gurus! I am trying to impact enrollment in our university from a specific geographic. I know that the so-called "Generation Y" is a great consumer of the internet. How would you suggest I go about targeting my demographic (probably not a difficult task) combined with geographic to reach the target via the internet? Many thanks.
Relevant lifestyle sites and lifestyle sections of large, portal sites will attract your age target. There are city and state specific sites, though virtually anyone might visit them. Large sites can target impressions delivery so that your ad is exposed only to visitors from the selected geography.
The problem with that option is that such a high percentage of your age target will be using AOL or similar, national ISPs. All AOL users appear to be coming from AOL's Virginia headquarters. To get around that, you can place ads inside AOL (rather than on AOL.com).
What minimal circulation a free ethnic community newspaper should have to attract an ad agency's attention? For instance, there are 4 newspapers with a circulation of 5 000 each, serving a 50 000 people community in a 3 000 000 city. Would a combined space sale proposal in all four newspapers be of interest to an ad agency?
If the agency cares about reaching the specific ethnic group and the newspaper is one of the largest media reaching that group, the agency will care about the newspaper, whether its circulation is 5,000 or 25,000. If the newspaper is offering 5,000 circulation when other newspapers offer 25,000 or other media like tv or radio have far greater audience, then you have an uphill battle.
And if the ethnic group is very small and the newspaper is also very small, the agency may not care anyway, unless your reader can be presented as a highly desirable prospect for the agency's advertisers. And finally, free distribution just makes things harder. But in many cases such papers are very successful. The Hispanic newspapers of Essex and Hudson counties in New Jersey are an enlightening study.
Dear Guru - This may seem like a vague question, but what is meant by "adjusted GRPs?" I am looking at a combined TV and print plan that delivers 425 avg. 4-week GRPs against W25-54, and under "adjusted GRPs" it says 336. These are 52-week plans, and there are only :30 units (no copy split). Your help is much appreciated.
. Various advertisers have set policies on these matters and planners trained on those advertisers' business report reach/Frequency/GRP including these adjustments almost without thinking about it. But the first time someone sees such data, they deserve an explanation.
There are no universal standards for "adjusted GRP."
combining TV and Print reach and frequency is a philosophical issue not a statistical one.
Though the original research used different samples, both were designed to project the behavior of the same population. By the time you're dealing with reach and frequency, things are quite removed from the ratings research; you're working with models, not respondent data.
Objections to combining Print and TV are usually based on the difference in message qualities.
Yes, U.S. syndicated readership studies such as Simmons, MRI and The Mendelsohn Media Research Affluent Study include product usage data and these are frequently used to define planning targets.
Dear Guru, One of our clients is interested in "pricing guidelines" in the media according to a designated sought reach; He wants to change the pricing method he was working according to with the tv franchises, and seeks for a way that media prices will derive from the reach defenition. All his products are targeted to the same target audience so he believes he can convince franchises to determine prices accordind to a basic monthly reach he will undertake to accumulate every month. Since this is totally new to us, we will be grateful if you can help us. Are there any case studies we can learn from?
The Guru thinks this is simpler than it may seem. In television, generally reach is quite easy to estimate from GRPs when schedule parameters are known. Therefore, either the agency or the station can look at the reach goal, know the GRPs required, and use established cost per GRP to express cost for achieving the reach goal.
You should keep in mind that in cases where multiple stations are used, the overall reach is a matter of a combination of their schedules.
Dear Media Guru: This query addresses: How are advertising agencies generally organized? and How do I determine the proper person to present a proposal for a media buy? I work for a five-year-old minor league baseball team that has, until now, concentrated its efforts in selling advertising upon local businesses. However, we are the top entertainment attraction in our region, and we feel our market size combined with our reach and influence in the market should warrant our attracting some business from regional and national advertisers. Our availabilities include print, radio, billboard, and promotions. What would you suggest is the best strategy for approaching regional/national advertising agencies regarding the opportunities we have available? Should we work to contact the people in each agency who are responsible for making buying decisions for each individual client? Or would establishing a relationship with those individuals who are familiar with buying our market on behalf of many different clients be more productive in the long run? Thank you in advance for your assistance.
Agencies generally have a media department or at least a Media Director / Media Buyer who is responsible for evaluating a media proposal. If an agency is so small it doesn't have any media titles, the acount executive for a given advertiser would be the appropriate person.
Be sure to do your homework and be ready to talk about which clients at the agency wold benefit from your proposal and why. It is generally annoying to agency people to have a media seller show up with a non-specific proposal and ask "which of your clients would want this?"
Dear Guru. I have some questions about RADIO media-planning: 1. Could you recommend the book(s) which contains: a) definitions of the standard coefficients: GRPs, reach, Frequency, Time Spend Listening (TSL), Average Rating b) Information about statistical models used for computing these numbers c) Sample outputs from radio media-planning software 2. I have download an educational software from University of Texas. Do you know any other places where can I import demo or edu software for media-planning 3. TSL is additive what means that: a) TSL for (say) 3 hours is a sum of appropriate 12 quater data b) TSL for a whole day is a sum of 12 x 4 quater values c) TSL for (say) three stations is a sum of appropriate three components But what is the behaviour of the Average Rating in these three, described above, cases?
Radio planning is covered in general planning texts, such as Sissors and Bumba, mentioned in the adjoining Guru answer. The booklet provided by the RAB (Radio Advertising Bureau) will give you the definitions you want. So would a technical reference manual from Arbitron. Since TSL, (time spent listening) is behavior expressed as a quantity and attached to one station at a time by one listener, the TSLs may be added together. This is different than ratings which are percentages and can only be combined or averaged with weightings according to the population groups projected.
Dear Guru,We are planning a campaign in the market, where no consistent media research data is available. What we have at the moment is following:1. 2 heavy competitors (one is our client)2. The competitor is running a campaign in the key city of the region using 3 local channels with a combined monthly reach of 93% of the city and the surrounding area, which equals 12.5% of the regions' population. The competitor is spending ca. USD 90K per month.3. We have the objective of running a regional rather than local campaign and, at the same time, outvoice the competitor by 30%.4. To our choice are 3 regional channels with a combined reach of 40.7% in the regionQuestion: what budgert should we be looking at on a monthly basis, given that the average ratio of the local rate card to regional one is 1:1.5?
The simplest conceptual answer is to spend 30% more than the competitor in the key city: USD117 This way you outspend him where he's active and meet the 30%+ goal. Otherwise, assuming the regional buy includes the key city, your budget is still 117, with some in regional media and some in the more efficient key city media, so that you have at least a 10% edge in key city impressions.
If the rate card is telling you that a $150 spot buys thewhole region at the same rating that $100 buys the key city's 12.5% of the region (if the Guru followed your data correctly), then 1.3 x 1.5 x 90, or 175.5 is the budget to deliver 30% more impressions in the key city and an equal level across the region.


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text:
Reality Refracted
Rants, Ramblings, and Essays on Gaming and RPGs
Also on Game and Story Design
Mitigating Success
That's right, you read the topic for today right. I want to talk about mitigating success, why you may want to, and how you can do it. This is a strange and somewhat controversial topic, as basically we're talking about snatching complete victory out of the clutches of your players' hands. However, sometimes it is necessary, and done right it can really spice things up.
Let me start with this. I am not trying to turn your game, or my game, or any game out there into an adversarial game. This isn't about turning a victory into a loss, it is about making it a smaller victory so that the game can progress, tension can rise, and everyone can have more fun. Like all my advice that requires a disclaimer, this is something to break out rarely. Otherwise, you may rob fun and not enhance it.
The Frustration of High Rolls
Sometimes the dice just suck. Anyone who has gamed for a long time can tell you that, and it can be even more frustrating for the GM because consistently high dice rolls can flat out change the full feel of the game and make it into a bad experience as encounters that were carefully balanced to be a challenge are simply wiped out in a few rounds. For example, in a Heavy Gear game I was in once, everyone signed up for a high grit game. People were going to get maimed and killed in this game. However, once it came down to combat, the players' dice just wouldn't stop rolling critical successes. Now, the GM was awesome and rolled with it, and didn't seem too frustrated, but it had to be annoying having the gritty, down and dirty game turn into a cinematic explosion fest on him.
This advice is to help give ways to challenge players when this type of situation comes up.
Sometimes You Can't Do It
The last disclaimer is this. Sometimes you can't do some of these things. Combat is one instance where the dice are going to tell more, so mitigating their success directly is a bad thing. Challenge where you can, and lay off where doing so is just downright unfair.
Save for Half
This is advice I've given elsewhere on here, but the "save for half damage" is nothing new to gaming. It also doesn't have to only be used in combat or with damage. There are lots of situations where the best a player can hope for is to not be in as bad a situation as they were. Leaping to avoid a pit trap, and ending up hanging off the ledge for example. Yes, the player was aiming to clear the pit, and they succeeded. They just didn't succeed all the way. Effectively, there is still some effect from the pit trap.
Now, obviously, this mitigated success shouldn't get the player killed or hurt more. It's not cool to make the round lost to scrambling up the side of the pit ledge be the round that traps the player in the death pit. However, it can make it closer in a more believable fashion.
Choice > Die Roll
A fun way to handle things is to give the player a choice instead of the dice roll. To go back to the pit example, when the player makes the jump, give them a choice. "You can lose the weapon you're holding and make it for sure, or roll and see what happens." If the player choses to lose the weapon in hand, they jump, grab the ledge - but lose their weapon - and pull themselves up safely on the other side. If they make the roll, yes they may succeed, but they also might fail and go down the hole, or lose the weapon anyhow.
This method gets more fun when you get creative with it as well. Don't cost them their gear permanently, but rather just for a few rounds. "Have your sword go sliding away out of hand, but recoverable, or make the roll". Then the player has to recover the item lost, but it is easier to make the choice since it isn't a permanent loss of the item. Just a temporary handicap. The choice puts the tension on the player, and also takes those filthy dice out of the equation briefly. The player is in control of their destiny, and you get to see how they react to this sort of choice. Does the character release his sword to make a jump? Or risk it all to ensure that he doesn't lose his weapon?
Penalty vs. Damage
Here is a scenario I've run into as a GM more times than I can count. Something happens, like a car crash, and the player is getting hurtled through the air. Their very first question? "What do I need to roll to hold on to my weapon?" Now, this is a fair question. Odds are that if your car just blew up, you are about to be in a fight. Also, you as the GM should allow the player a chance to keep their weapon. However, it doesn't have to be dependent on a roll.
For example, one thing I did once was tell the player that he could hold onto the weapon. However, if he was willing to let the weapon go I would give him a bonus (+3 I think it was at the time) to the reflexes roll to reduce the damage from hitting the ground after being ejected from the vehicle. Now, there are two things that are important to this. One, I am not penalizing the player for holding onto his weapon. Two, the player has been given a solid choice here. A good bonus to halve the damage he's about to take, or starting without his favorite weapon in hand. Both are likely to be game changers in the upcoming fight, so it really just comes down to which one he wanted to take. He chose to keep his gun, and then - as luck had it - failed the reflexes save by 2. The extra damage he took almost cost him the character's life too, but they were luckily saved by another PC.
Critical Success
Going back to our friends the dice, it is important to not rob your players of their critical successes. Many systems have ways of handling how successful a roll is, even if it is just "base" versus "amazing". Whenever a player rolls a high level of success, you should give it to them. After all, they earned it with their roll. However, at the same time, that doesn't mean that you can't have lower grades of success also available. Going back to the "save for half" pit jumping situation, it could be that a critical gets the player across without problems, while anything else involves grabbing the ledge or a rope/vine somewhere along the way down. The better the player rolls, the closer to the top they are.
Remember, don't rob them of the success, but don't be afraid to make a success be a bit less - or a bit more dramatic - than the person might have been expecting at the time.
As usual, I'm sure I missed something - or otherwise got lost in my ramblings - along the way here. So, if I missed something, or you want to add a way (or tell a story) of how you did this right, please sound off in the comments below.
Posted by A.L. at 8:00 AM
Labels: Advice, GM
Joshua Macy June 1, 2011 at 10:07 AM
If the game uses d20 to hit, I like to use what I call "Lucky 7, Unlucky 13". If you roll a 7, something slightly lucky happens regardless of whether the roll is actually good enough to hit (the opponent slips while parrying and loses an action, your shot startles their horse and they need to make a riding roll, etc); on the flip side, if you roll a 13 something unlucky happens even if it's a hit (you hit, but your weapon gets stuck or jams, or you hit but slip and lose your next action, etc.) It's easy to remember and apply, but gives a wider variety of results than everything goes your way or nothing goes your way.
A.L. June 1, 2011 at 10:12 AM
That's an interesting mechanic. I kinda like it.
Any stories of times when it worked out very well/entertainingly for your group?
Emmett June 1, 2011 at 12:14 PM
Interesting, the article, went in a very different direction than I was thinking. Good tips.
This is what I was expecting. At times, at the very end of a campaign where the PCs are about to defeat the big bad, I'll have something that triggers the next campaign or the one after that happen during the fight. Sometimes a character will do something really dumb or fail a roll and say break a piece of equipment or set free a seemingly unimportant person or creature. Other times I plan that there is a hidden condition that if the PC come crashing in will cause problems for them later.
I don't do it often but it's an interesting twist that ties unrelated stories together.
Broken Fingerprints June 1, 2011 at 12:40 PM
I've never actually thought of giving a choice like you've suggested. I always used an array of success (way below the DC is a critical failure; just below the DC is a slight failure/slight success; just above the DC is a regular success; way above the DC is a critical success). My system has worked out for me wonderfully and makes for a variety of possible outcomes in any situation.
I love your idea, though. I'm gonna try to remember to use it now and then and see what happens.
A.L. June 1, 2011 at 1:19 PM
Emmet, that is kind of a cool way to kick off the next adventure. Most of the games I've run, or at least to completion, have ended at the big bad, so no need to do something like that. However, since I'm running two longer term campaigns right now, I'll have to keep it in mind.
Broken, doing degrees can work well as well. But, sometimes the choice can be even better. After all, once the PC has chosen well...what happens was up to them.
Joshua Macy June 2, 2011 at 2:15 PM
Nothing spectacular to relate, since the goal isn't to have the lucky/unlucky happenstance overwhelm the basic success/failure that was rolled. I recall one time the player was facing a giant frog that had the ability to swallow him whole; the frog rolled a 13, which was good enough to hit, but I ruled that because of the 13 he was pulled into its maw but not swallowed, so his friends had a turn to pry him out. Another time a player rolled a 7 saving against a pit trap, which failed, but because of the 7 he managed to grab the lip and not fall onto the spikes. I think I ruled he dropped his ready weapon as well.
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I write tales. I run games. I analyze characters. I'm a story enthusiast no matter the medium, and spend far too much time breaking down the hows, whys, and mechanic & actions that let the real stories flow out.