With over 6 years recruitment experience I don't genuinely believe the subject of this post is true. I do genuinely believe that recruitment consultants can be a valuable piece of the staff attraction jigsaw, but, only where they are used properly! For a large number of charities, you are wasting your money and unfortunately, it's your fault.
A large number of charities view recruitment consultants with suspicion, hold them at arms length and are then surprised when the results aren't as good as they had hoped. Now I know that some recruitment consultants have done quite a bit to engender this, but like fundraisers, HR professionals and marketers alike, there are good people and bad people in every profession. Part of the challenge is to find a recruitment partner that 'gets' you and then build on that relationship as you build your team by working as a genuine partnership.
For instance, if you were rebranding your charity it would be insanity to think that you could get the results you wanted by writing a one page brief, sending it out to all the marketing agencies you could think of, not allowing said agencies to speak with your brand marketing team and asking them to submit their designs by a set date. But this is effectively how a lot of charities engage with recruitment consultants. It's an approach that only serves to lower the standard of the service that recruitment consultants are able to provide and, in turn, further diminish faith in the value that they can add to the recruitment process.
If people really are your best asset and you have a sector that has the capability to improve the calibre and 'fit' of the people you hire, then it's in everyone's interest to make sure that we're all working together in the most fruitful way possible.
Fundamentally, I don't think that people's perception of how recruitment works has kept pace with changes within the sector. Combine this with a highly competitive market in which we are constantly fighting for a small portion of the market and you have a situation where charities engage recruitment consultants in an outdated manner and recruitment consultants don't push back for fear of rocking the boat and losing business.
While recruitment companies have been around in a recognisable form since the 40's, the industry in it's contemporary form really got going in the 70's / 80's and their strength in this era was the vast treasure trove of CV's that they collected into neatly categorised filing cabinets. Print advertising obviously has limitations, namely the number of people your advert will reach, and so it was invaluable to have someone that could quickly reach candidates who were completely off your radar.
Online advertising, platforms such as LinkedIn and associated technological advances have completely eroded the advantage recruitment consultants had in the number of candidates they could reach out to; research carried out by yours truly shows that 7 out of 10 fundraisers (for that is my particular area of specialism) have a cursory glance at job boards a few times a month and any line manager worth their salt could quickly track down a plethora of candidates who would be suitable for a role on social media.
The role of a Recruitment Consultant has had to change from being that of a telemarketer to being an ambassador for our clients; we help our clients rise above the white noise of the job market by learning as much as we can about them & the role and then painting a vivid picture for our candidates in order to give them a three dimensional sense of the role, in turn inspiring them to apply.
And this is the crux of it, the disharmony of understanding that so sullies the image of a recruitment consultant's work. The reason that sending us a job specification, not providing additional information, not allowing us to visit the office and giving us three days to work on the role doesn't work is because it's an approach predicated on the erroneous idea that we have unique access to a pool of unreachable, mysterious candidates who would have applied for the role had they only known about it. Chances are that they've already seen the advert and just didn't see anything in there that made them want to apply, without any additional information all I can do is replicate that process.
Candidate: "So what is the team like?"
Me: "They're absolutely lovely. Sandra leads the team and has ten years experience in corporate fundraising and used to head the CSR team for FTSE 100 company, she has a 100% commitment to staff development and puts in place a personal development plan for each of her team. You'll work alongside Julie and Mark who've both been in the team for about 3 years, they're both really nice - Julie is really conscientious and heads down, but easy to get on with, and Mark is really friendly and funny, I think you'll really like him."
Candidate: "Have you ever seen their offices, what are they like?"
Me: "I was there the other day actually; the offices are great, all very modern with floor to ceiling windows & a minimalist design and they have some really funky furniture that was donated to them by a well known furniture company. The building is set in the middle of some absolutely beautiful gardens and the fundraising team's windows look out on to a small, ornate square where they can sit it and work when it's sunny."
Candidate: "What is the team like?"
Me: "Unfortunately I haven't been able to speak with them, but I can tell you that there is a head of team with four managers below her and then an officer below each of them. I've looked them up on LinkedIn and can send over the profiles of those that I've been able to track down."
Candidate: "Do you know what their offices are like?"
Me: " I haven't been able to visit their offices, but I did place someone in another team a few months ago and they told me that the offices are nice."
Candidate: "Do you know how they split the donor portfolio across the team?"
Me: "Sorry, I'm not too sure about that, but if you were to apply I could certainly try and get the information ahead of an interview."
If we don't have the information we need to understand the specific things that make this role attractive, then it is simply impossible for us to credibly sell the role to candidates who might not actively be looking for roles or who have already dismissed the role based on their, possibly incorrect, pre-conceptions of the role and / or your organisation.
With a lot of charities our role in the selection process ends once we have submitted the CVs / covering letters / application forms to our client. We sit back and wait to hear which candidates have been shortlisted. This is despite the fact that we will often have known the candidates for a significant amount of time, have feedback from previous interviews they've had, taken references from their previous employers and had protracted conversations, both over the phone and face to face, where we got to understand their professional achievements and personal motivations.
Often when we push back on a particular candidate because we know that they are brilliant and much better than their experience makes them seem, this is not taken into account and they're omitted from the short list. As I pointed out to one of my clients recently, "recruitment consultants aren't cheap and if you don't think that I know my stuff enough to take my recommendations on board, then it's absolutely crazy that you've agreed to this fee."
Now I know that recruitment consultants aren't created equally, but I guess that's the point: you need to take the time to find someone that can be a true recruitment partner and who represents true value for money. You should be working with people who can provide an extra angle to candidate assessment and whose input and advice you find invaluable.
Take, for instance, the fundraising recruitment team at Charity People. The team has over 22 years charity recruitment experience, many of us were previously fundraisers, some of us are trustees, we all volunteer with the fundraising teams of charities close to our hearts and are committed to the continued development of our understanding of the emerging challenges and trends in fundraising through workshops, training and seminars. I'd like to think that our thoughts and general musings on the recruitment process would carry a little more weight than those of trainee, graduate recruitment consultants from more commercial consultancies.
We need to intimately understand the sector we service and the disciplines we recruit for, then we need to fully realise what factors create the most successful recruitment campaigns and finally we need to stop a culture of over-promising and under-delivering: we need to be frank with our clients about the way our service works, what we can deliver and any limitations that are being imposed on the project either by them or market conditions.
You need to work with recruitment professionals in the same way that you would with consultants in other disciplines: find someone that you trust, build a mutually respectful relationship with them and give them the information they need to make them an effective part of your staff attraction arsenal.
Overall, I think the solution is a positive one. Charities need to raise their expectations of what agencies are able to deliver, alter the way that they engage with them to leverage maximum value from them and then refuse to work with consultancies who don't match these lofty expectations.
Until all of that happens it's a race to the bottom with everyone's expectations constantly tumbling, their level of engagement lowering, and the standard of service falling and thus we find ourselves in a doomed cycle.


text:
James Bulling (born 12 February 1909) was an English professional footballer who played as a wing-half. He made appearances in the English Football League for Leicester City and Wrexham.

References

1909 births
Date of death unknown
English footballers
Association football midfielders
English Football League players
Nottingham Forest F.C. players
Shirebrook Miners Welfare F.C. players
Leicester City F.C. players
Wrexham A.F.C. players
Shrewsbury Town F.C. players

redpajama_set_name: RedPajamaWikipedia


The kimono I am wearing comes from the local antique market. As I go there every month, there is a seller who I frequent who has come to know my style. He picks up items especially for me. I respect his advice and rely upon him to know what kind of kimono suit me. This one is an off-white komon which is partly striped and has a sakura design on it. He did not say it was sakura, but I knew that it was. I really like this kimono as it was specially picked out for me.


text:
Supporting Our Community: The Anti-Defamation League & The Boston Red Sox
Community Relations, Entertainment PR, Event Management, Event Marketing, Events & Promotion, Public Relations, Sports, Sports Marketing
The Boston Red Sox have long exemplified Boston, and its spirit of community. Never was this more evident than in the aftermath of the Boston Marathon bombings. Our city rallied together immediately, and in such a strong manner that a nation took notice. While all organizations and individuals joined together to condemn this attack and help the victims, people also needed something positive to focus on, to move forward. That something was the eventual World Series Champion Boston Red Sox.
From the minute David Ortiz famously stated "This is Our #%$!# City", the Red Sox organization embarked on a mission to help this city recover and grow stronger. The Red Sox have always been passionate about enhancing the lives of those in our communities, and now that community spirit was on full display. It is this amazing dedication to our city and its people that the The Anti-Defamation League (ADL) New England Region will honor Dr. Charles Steinberg and The Boston Red Sox with the Distinguished Community Service Award on February 11th 2014.
Regan Communications is providing public relations support for this well-deserved honor and event, which will be held at Fenway Park. Boston's top public relations firm is no stranger to this event or sense of community. Regan Communications founder George K. Regan was himself a recipient of the Distinguished Community Service Award, as ADL honored Mr. Regan for his contributions to the community during a huge event at the J.F.K Library in 2009. Regan Communications is proud to support the Boston Red Sox, the ADL, and our communities.
Dr. Steinberg is the driving force behind much of the Red Sox charitable good works. He noted that both the Red Sox and ADL are passionately committed to the community, and that the Red Sox recognize the privilege it has of trying to use the Red Sox' good name to enhance people's lives.
The award is given annually to individuals who have demonstrated a commitment to social justice and community building in both their personal and professional lives. ADL is proud to honor Dr. Steinberg and the Boston Red Sox for their role in uniting the Boston community and helping the city to heal after this past year's Boston Marathon attack. Red Sox players took the initiative to comfort so many people, that it was inspiring to see the unity within the organization and in the community.
ADL Regional Director Robert Trestan noted that, "Boston is lucky to have Dr. Charles Steinberg and the Red Sox as part of the city's fabric. In the wake of the devastating impact of the Marathon bombing they gave us hope, pride, and the unity we needed to heal."
The Distinguished Community Service Award will be presented to Dr. Steinberg and the Boston Red Sox at Fenway Park on the evening of February 11th 2014. Red Sox World Champions Dustin Pedroia and MVP David Ortiz will serve as Honorary Co-Chairs, as well as Susan Wornick and Bob Lobel as Masters of Ceremony. Tickets can be purchased at www.adl.org/adlredsox. It's a great opportunity to say thank you to the Red Sox for all it did for Boston in 2014.
« Jump on the Patriots Bandwagon
Chach's Sports Corner: Richard Sherman takes pressure off Seahawks »

redpajama_set_name: RedPajamaCommonCrawl


text:
Q: Angular - Failed to Initiate module I'm getting the following error:
Failed to instantiate module ContactsApp due to:
TypeError: undefined is not a function
When I comment out html5mode in app.js the error goes away, and when I navigate to /contacts the views/list.html template doesn't load. I'm fairly new to angular so I think I'm just overlooking something simple and I'm not quite sure how to trouble shoot it.
app.js:
angular.module('ContactsApp', ['ngRoute'])
    .config(function ($routeProvider, $locationProvider) {
        $routeProvider
            .when('/contacts', {
                controller: 'ListController',
                templateUrl: 'views/list.html'
            });
        $locationProvider.html5mode(true);
    });

HTML:

        <title>Contacts</title>
        <base href="/" />
        <link rel="stylesheet" href="lib/bootstrap/dist/css/bootstrap.min.css" />

Contacts

A: It's html5Mode (capital 'M').
angular.module('ContactsApp', ['ngRoute'])
    .config(function ($routeProvider, $locationProvider) {
        $routeProvider
            .when('/contacts', {
                controller: 'ListController',
                templateUrl: 'views/list.html'
            });
        $locationProvider.html5Mode(true);
    });

redpajama_set_name: RedPajamaStackExchange


text:
Танковое — название населённых пунктов в Крыму:

Спорная между Россией и Украиной территория, де-факто в составе России.
 Танковое — село в Бахчисарайском районе.
 Танковое — село в Красноперекопском районе.

См. также
 Танково
 Танковичи
 Танковое — озеро в Суоярвском районе Карелии.


text:
publication date: May. 22, 2015
The Price of Deception: How a Duke Patient was Harmed in Potti's Fraudulent Trials
By Matthew Bin Han Ong
Joyce Shoffner would never have predicted that Duke University, an institution she revered and at one time worked for, would put her in a breast cancer clinical trial testing a fraudulent technology.
"They advertised publicly that this science offered an 80 percent cure rate," Shoffner said. "To have the type of cancer I had, I was just going to do that, there was nobody that was going to stop me, because this was what I was told and this was what I believed was going to happen."
In July 2008, Shoffner became patient No. 1 in the trial that promised to choose the best therapy for the unique characteristics of her disease. Alas, the groundbreaking genomic predictors pioneered by Anil Potti and his mentor Joseph Nevins, which the trials were testing, would turn out to be fraudulent.
Now, Shoffner—a 68-year-old Raleigh resident, and formerly a biomedical photographer—has the sad honor of being one of only two living plaintiffs in the patients' lawsuit against Duke.
Shoffner's voice, which combines the monotone of pain with southern lilt, will not be heard from the stand at the Durham County Superior Court.
The case was settled—she is prohibited from disclosing the terms, but now otherwise she is free to talk.
"It's always been about genomics and cell lines and datasets, but not about people. All of it was based on people, but the people were kept in the dark," Shoffner said. "Why did we not at least have honesty? Why was there not some integrity with this when it came to the human life? Why could decent human beings do this to other human beings?"
Shoffner said she did not learn about Potti's fraudulent data until November 2010—over two years after she first joined the trial. Altogether, 117 patients were treated in Duke's three phase II clinical trials. Shoffner was one of the 56 patients in the neoadjuvant breast cancer trial.
Some of these patients were seduced by the televised promise Potti made in a Duke commercial.
"The goal is to be able to tell patients with cancer that I'm not just a cancer doctor, I'm here to treat your particular cancer," Potti said in the ad. "The way to get to that is to do prospective clinical trials. So what I would say to patients is to inquire about prospective clinical trials that use genomic testing to try to determine whether they're getting the right chemotherapy option or not."
Potti and Duke's promises filled Shoffner with hope that her tumor would "melt away."
"The trials and the exciting hope of the groundbreaking science were all presented to me verbally first," Shoffner said. "A researcher, doctor, had come up with a way of treating personal cancer—my own cancer, not general cancer, but mine, my tumor.
"They were going to look at the DNA of my tumor, and from that Duke and Dr. Potti would be able to tell which chemo was correct for my type of cancer. They were saying that with this treatment, these tumors—they used the words—'would just melt away.'
"It wasn't until I had already agreed to be part of this groundbreaking trial that they then brought someone in to have me sign a consent form.
"By that point my mind was already made up."
The promise that she could randomly be placed in the genomically guided arm of the trial was the key reason Shoffner joined the trial, she said.
To get in, Shoffner needed a second biopsy, one that would provide tissue for Potti's genomic analysis.
"These were painful, they went through under my arm all the way up into my neck doing this biopsy," Shoffner said. "But it was going to be worth it.
"They implied that people had been having such wonderful results that they would have to put titanium clips around my tumor, because these tumors were melting away rapidly. And by the time I finished my chemo, there may not be any tumor left, and they would have to go by those nine titanium clips that they inserted into my body to remove the residue.
"I thought, 'Well, this is absolutely remarkable.'"
Before Shoffner was enrolled, signs of trouble were already emanating from Potti's lab. Bradford Perez, a medical student under Potti's tutelage, had blown the whistle about irregularities in handling of the data, and MD Anderson biostatisticians Keith Baggerly and Kevin Coombes had published a letter in Nature Medicine, critiquing Potti's genomic predictor model data.
Unbeknownst to Shoffner, Duke had suspended the trials twice, silenced the whistleblower, and overlooked data from other institutions—while she was in touch with her Duke oncologist, Paul Kelly Marcom.
Shoffner said that Marcom, who was the principal investigator of her trial, never disclosed this information in over two years. When Marcom did talk with Shoffner in November 2010, he said only that there were "problems with the data," and that the trials were terminated, Shoffner said.
Duke officials and Marcom did not respond to questions from The Cancer Letter.
"I Don't Approve of Lying to Patients"
Even under normal circumstances, communication between doctors and patients is complex—nuance can be lost; anger can flash.
At Duke, Potti's fraud killed every vestige of trust Shoffner had in the institution, leaving her feeling betrayed.
"It's a tragic, tragic event that slows down research," said Jimmie Holland, the Wayne E. Chapman Chair in Psychiatric Oncology at Memorial Sloan Kettering Cancer Center, and founding president of the American Psychosocial Oncology Society.
"Informed consent is based on trust between the patient and the institution and the doctor. It's trust in general; it's a principle that is much wider than medicine," Holland said to The Cancer Letter. "I don't think most oncologists would willfully lie or withhold information—well, obviously that's bad.
"The examples like this that become widely known and discussed have a tendency to reduce the trust in cancer research by protocol, which is very sad, because we need to have research to go forward and improve the care of cancer patients."
Lying, or withholding information from patients is "a very bad idea," said Barrie Cassileth, an integrative medicine specialist and the Laurance S. Rockefeller Chair in Integrative Medicine at MSKCC.
"I don't approve of lying to patients. It has detrimental effects," Cassileth said to The Cancer Letter. "It diminishes what the doctor-patient relationship is about, and there will never be any good to come out of misleading patients."
The research enterprise is the real victim in Shoffner's story, said Jennifer Griggs, a professor of medicine and medical oncology in the Division of Hematology/Oncology at the University of Michigan.
"[Shoffner] refers to being a lab rat or a guinea pig, and what this does is it erodes trust in the biomedical research enterprise and the system. And this makes it harder for all of us to do research," said Griggs, who reviewed the Duke protocols and other publicly available data for The Cancer Letter.
"The Potti group has done harm to research progress worldwide."
Griggs is also a professor in the University of Michigan's School of Public Health in the Department of Health Management & Policy.
"The genomic predictor was clearly bad (everyone agrees), but I don't see that this patient was physically hurt because of this trial per se," said Matthew Goetz, a professor of oncology and pharmacology at Mayo Clinic, who also reviewed Shoffner's case for The Cancer Letter. "It would be understandable, however, that the emotional anxiety of knowing that she was enrolled onto a clinical trial that was testing a bad classifier caused her anxiety and depression—this sort of claim could be justified."
After Shoffner completed her chemotherapy regimen in the trial, she learned that she had been assigned to receive Adriamycin-Cytoxan (AC)—standard chemotherapy for breast cancer—based on Potti's predictor model.
Shoffner's cancer has not recurred, but she has suffered from common adverse consequences of the AC regimen. These include blood clots and diabetes.
After learning about Potti's fraud, Shoffner has been re-examining her treatment at Duke—and wondering whether she was duped into participating in the neoadjuvant trial, whether she received the right chemo, and whether she should have received additional treatment post-surgery.
Shoffner said she is being treated for post-traumatic stress disorder, which she attributes to her experience at Duke.
"For me and for the surviving patients, it's not over," Shoffner said. "Whether the healing process will actually heal, I don't know. It's not resolved for me, it will be a part of my life till the day I die."
Shoffner Questions Treatment Choices
Shoffner remembers the shock of learning that something had gone awry at Duke.
Her oncologist, Marcom, called on the day before Thanksgiving in 2010. He was informing her that the trial, in which Shoffner participated and which he ran, had been terminated.
"The reason that the trials had been canceled, he said there seemed to be some problems with the data, that's all he said," Shoffner recalled.
Unbeknownst to Shoffner, the trials had been suspended in July 2010, after The Cancer Letter reported irregularities in Potti's CV, triggering a broader investigation. In fact, Marcom was making his calls to patients days before the Institute of Medicine's Omics Committee held its first meeting to investigate the Duke scandal.
Shoffner said Marcom did not mention Potti's fraud.
Another aspect of her conversation with Marcom ended up worrying Shoffner even more.
"He said, 'I do wish I had given you Taxol,'" Shoffner recalled. "Being devastated that this holy grail of medicine that was going to cure my type of cancer, which is a bad one—that's all I could think about at that time. I thought nothing about him saying that about Taxol.
"A couple of days later, we spoke again, and during that conversation, once again, he made a comment that he wished he'd given me Taxol.
"But shortly thereafter, I started thinking about it when I was coming down off my horror, and I thought, 'Well, what is Taxol? And why is he upset that he didn't give it to me?'
"So I looked it up. And I believed from what I read and understood that I should've had Taxol for this type of cancer, and I didn't get it.
"Then I found out that [the fraud] was all over the news.
"I had not heard it, or didn't relate it to me, of course, but it had already been in The New York Times, locally in the news, TV and newspapers," Shoffner said. "I began to feel that I was the last to know."
She found past coverage of the Duke story, and ultimately called Keith Baggerly, a biostatistician at MD Anderson Cancer Center, who had spent hundreds of hours examining the Nevins and Potti data.
Shoffner asked Baggerly whether she was harmed. Baggerly said he wasn't qualified to answer this question.
"[Duke said] that there was no harm done to the patients, that we all got the standard of care anyway," she said. "But I did realize at that time that everybody knew [about the fraud] before I did."
Suddenly, Duke, the place she trusted with her life, no longer seemed safe.
"I was terrified," Shoffner said. "Where was I going to go? What was I going to do?"
University of Michigan breast cancer expert Griggs said Duke should have informed Shoffner and other trial participants about the fraud much earlier.
"It seems that the institution knew things—and The Cancer Letter is intimately involved in this—it looks like there were things that were known well before the institution made it public," Griggs said.
"That information would have been better off being disclosed to the patients earlier than it was."
The Question of Taxanes
Shoffner's disease was HER2 negative, and estrogen receptor (ER) and progesterone receptor (PR) positive.
In an interview with The Cancer Letter, Shoffner said that Marcom was able to determine that she was receiving neoadjuvant Adriamycin-Cytoxan chemotherapy based on the genomic predictor model.
This would mean that Marcom was able to unblind her predictor results.
The protocol reads:
"Both the patient, treating physicians, and research nurses/staff will be blinded to randomization assignment until after the primary treatment endpoint is met. (i.e. progression on therapy; stable disease/minimal response after completing chemotherapy; or proceeding to definitive surgery)."
The protocol is posted here.
"I learned for the very first time in the lawsuit that Dr. Marcom had unblinded my predictor results after my fourth cycle of chemo, but before a decision was made about what further treatment I may receive," Shoffner said. "He saw that I had been placed in the guided AC arm of the trial and that the predictor said I was resistant to taxanes. I also learned that he used the predictor results to go into his judgment not to give me a taxane, either before surgery or after.
"If I hadn't been given the fourth cycle of AC, my treatment couldn't be considered as a data-point in the clinical trial results.
"Dr. Marcom never discussed giving me a taxane before or after he sent me for surgery. I never was given the opportunity to consider whether to take it or not because he never discussed it with me. I would have chosen to take it from what I now know about TAC as the standard of care that I learned in the lawsuit.
"This is why I was surprised when Dr. Marcom even mentioned taxanes in his first telephone call to me in November 2010 nearly two years later, when he said he should have given me a taxane."
If this is correct, Marcom continued to use the faulty predictor model to determine Shoffner's treatment choices after her participation in the trial ended.
According to the Duke trial protocol, she was not precluded from receiving a taxane, or other additional therapy.
After the surgery, Shoffner was found to have 10 positive lymph nodes, which makes her disease Stage IIIC.
Shoffner received an aromatase inhibitor, which is the standard of care for ER-positive patients like her.
Breast cancer experts say that patients like Shoffner would have ordinarily been considered for taxane-based therapy. However, Shoffner's oncologist could have also decided that her toxicity incurred by AC was so severe that additional chemotherapy wouldn't be appropriate.
"An oncologist may believe that, based upon a patient's performance status and complications from AC, that the risks of giving taxanes outweighed the benefit," Mayo's Goetz said. "This is clinical judgment and I have these conversations all of the time with my patients.
"In my mind, even though the classifier was bad, it appears to me that trial design was attempting to answer an important clinical question of whether a genomically-driven test could guide treatment between two regimens that were known to result in similar breast cancer outcomes, but with very different toxicity regimens (e.g. AC causes can result in heart failure in 2 to 5 percent, whereas TC does not)," Goetz said.
"For those patients randomized to the AC arm, it would have been important AFTER surgery that they be at least offered a standard taxane-based regimen (either paclitaxel or docetaxel), which was known to reduce the risk of recurrence for patients that had received AC."
Goetz said that oncologists would usually have a conversation about taxanes with patients like Shoffner, and this would be documented in medical records.
Shoffner said her medical record does not show that Marcom discussed this matter with her. The complaint against Duke states that Marcom "chose not to prescribe" a taxane.
University of Michigan's Griggs said most oncologists would have given Shoffner a taxane.
"I don't think she was given what we would consider the standard of care at the time," Griggs said to The Cancer Letter. "I think pretty much every oncologist would've given her AC followed by a taxane. I would have.
"That the oncologist had the opportunity to treat her with a taxane post-surgery and didn't in somebody with that high a risk of recurrence—10 nodes—most people would say that the benefit is there with a taxane.
"She's free of disease, so I can't say her outcome could have been better. She hasn't had a recurrence. If she had a recurrence, I think there'd be a much bigger concern about the fact that she didn't get a taxane.
"Trial or not, I would've given her both a taxane and an anthracycline, and I think most oncologists—if you polled 100 oncologists, it would be an unusual oncologist who would say, 'No, I'd stop at AC.'
"I think the biggest issue is the fact that she was enrolled in a trial that's based on fraudulent data. And that was the problem that The Cancer Letter was so instrumental in revealing: the fraudulent study and the fraudulent investigator.
"This case, and those of other patients who participated in these trials, demonstrates the importance of the integrity of investigators who conduct clinical research. We can make progress against cancer only through conducting high quality research. If we compromise the trust our patients have in us, we compromise that progress."
Shoffner's Message to Duke
What would Shoffner like to say to Duke—Potti, his mentor Nevins, and the deans who protected them?
"Why didn't you level with us and let us have a choice, instead of just using us for human experiment? Where was your mindset when you overlooked the human factor?" Shoffner said. "I didn't think that human experimentation was possible in this age and time.
"I'd love to say, 'Do you have any regrets about just the human side of it?' I'm sure they all regret that the research didn't come out like they wanted. Oncogenomics didn't come out like they wanted in the end.
"Now, have you had the time to think about the people and what happened to them? At this point, do you have any regrets or concern, or are you so mad at us for filing a lawsuit that you'd wish we'd all die?
"I have felt for a long time like they were waiting to see whether I would die within the five years. And then if I didn't die in the five years, 'Oh, we cured you!'
"If they said, 'I'm sorry,' I don't think I could believe them. I mean, don't need to come to me and tell me, 'Sorry,' because you have shown me—actions speak louder than words—you've showed me that you did not care about me as a human being.
"Someone said along the way, 'Duke sent you a letter of apology, but that it came back. They didn't have your address.'
"And I said, 'Tell them to go to their billing department. They know how to get up with me.'"


text:
Entrepreneurship Leadership
From Selling USB Cables to Employing 900 People
by: Jukka Niemelä
If one thing has become clearer than blue sky, it is the fact that successful young entrepreneurs or managers don't have time for interviews – at least within a short notice. We were lucky to reach Russian Vsevolod Strakh, 26, founder of Sotmarket.ru in 2005 – at the age of 17. He placed 2nd in the '30 Under 30 of Northern Europe' and surely for a reason.
Strakh Smelled the Money
When Strakh started his company, wireless transfer of files and data was rarely used between a mobile phone and a PC. So, he started by selling USB and other data cables, and accessories for mobile phones. Right at that time it seemed that everybody wanted to transfer music, games and photos to and from their computers. Strakh realized that it was very hard to find the right accessories from stores, so he saw his opportunity, smelled the money and acted right away. Having a web shop was an easy start for a business, thanks to the internet.
You Can Tell He Is an Entrepreneur
Strakh says the timing was perfect for his company. All these years since 2005, e-commerce market has been growing like crazy. After a good start Strakh quickly expanded the product range and geographical coverage to meet the still-growing demand. One thing he is a bit disappointed about is that he didn't have more money in the beginning to "put into circulation," as he puts it. Isn't that a great characteristic of an entrepreneur; rather than trying to fill his own pocket with money, he did something he was enthusiastic about and wanted to spend the money for a greater cause! He continues with praising his employees: "People worked and work selflessly, because they saw the results of their labor. We are not a 'safe haven', we are still a startup."
No Leadership Studies but a Leader of 900
Surprisingly or not, Strakh has not studied organizational management or leadership. When would he have had time anyway – starting the company before others apply to a university. His leadership is self-made, and it is made well. "When we started, I did everything by myself. Then I hired people and taught them what to do and how." After doing this, the employees began to pass Strakh's knowledge forward. Many of those people are still working for the company. Some of them have climbed their way up from 'ordinary workers' to retail managers, and those people know the company's processes thoroughly. Ok, at this point I find the bond to Jim Collins' Level 5 Leadership. Start from the bottom, climb up to the top – and, if possible, the hard way. Strakh's principles as a manager are clear; he wants to understand the context of 'what affects what' in a bigger scale. In addition, he wants to learn about and from his employees and build a trusting relationship with them. All 900 of them, perhaps? I don't know, but he sure has done a great job with people within the past 9 years.
Selling the Majority of the Company
In 2012, Strakh decided to sell 51% of his company to IQ One, a venture fund. "It was a mutual and well-considered decision. To be honest, I received many proposals for buying a stake of Sotmarket," he says. Although he got many offers, he valued the partner's willingness to start a partnership that would last for many years to come. There we go again – entrepreneurial spirit does not focus on money at every single moment. Strakh wanted his 'baby' to grow. And, he needed a partner to do that. Not one that would be exiting in a couple of years. Oh well, does this sound like a family relationship or what?
Is there something special behind the selling? The need to attract a new partner arose because at the time Sotmarket had reached a certain ceiling. Developing extensively and investing the profits, Sotmarket was constantly living in a lack of working capital. "Demand for our services was growing faster than we could serve these new orders. So it became clear. Either we're going to take this step and attract a new partner, or forever remain midlevel store and forget about ambitions to become number one in this niche," he says. After the selling, investments immediately led to many improvements. Improvements that would be lasting for many years. For example, they launched a program of regional expansion in the Far East. The investments made it possible to attract new employees from among the best professionals in the market. All these investments returned in a year after the investor entered the fund of Sotmarket. The company quadrupled its turnover compared to the previous year. That's four times as much, folks!
Demand for our services was growing faster than we could serve these new orders.
Strakh Understands Uncertainty
Making billions of rubles must be rewarding. Yet Strakh is a very feet-on-the-ground type of a guy, who does not brag too much about his success. I wanted to ask the cheesy question; where is Sotmarket going to be in 5 years? "It is difficult to predict for such a long time. Our market is changing too fast." So, he knows the market and is ready for the uncertainty. Not everybody can do that. Some entrepreneurs think that the good times and success lasts a lifetime. "And anyway, who knows. Maybe there will be only 3D printers, and the stores will only sell cartridges. All that is needed, buyers will print themselves right at home," he says. What about Strakh himself? Is he going to work for Sotmarket five years from now? "Hope so," he concludes. Gotta love his sense of reality and his humility.
This article appeared on the August 2014 issue of Nordic Business Report. Read the full magazine here »
Happiness Means Profit
by: Ville Saarikalle
Secrets to Successful Viral Ads
by: Anniina Turunen


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Meeting the Challenges: The Future of the Family in Singapore
At Singapore Polytechnic's Experience 2016, a Special Innovation Project by Singapore Polytechnic, FFL Council Member, Anita Fam shares as the Keynote Speaker about the social and demographic trends that are changing the face of the family in Singapore and the need to take action in order to meet and overcome these challenges.
By Anita Fam
Singaporean families are changing and they are changing much faster than we might have imagined. The combined drivers of shrinking family sizes, an aging population and other social and demographic factors means that we need to prepare ourselves for a shift in how we think about supporting the family unit both in terms of resources as well as focus.
How Are Our Families Changing?
Families Are Getting Smaller
There are now fewer people in an average Singapore household. Between 2013 and 2014, the average household size fell from 3.47 to 3.43 and this trend is likely to continue in the future. Not only are our families getting smaller, but what comprises of a typical family in Singapore is also changing.
In the past, a typical household unit would have seen 2 parents and several children. In 2014, for the first time, the percentage of families with this profile fell below 50%. This means that the traditional nuclear family is now in the minority. Instead, the majority of households in Singapore are now made up of married couples without children, married couples living apart from their children and one-person households. The number of married couples without children or living apart from their children has increased from 3% to 14% between 2000 and 2014. The number of single person household has in the same period of time crossed over the 10% mark and is now at 11.2%. In addition to these numbers, the number of divorces is slowly increasing. Again, this has consequences for single person households and single parent households. Taken together, all these numbers are large and significant.
Clearly, we now live in times where the definition of what comprises of a household unit and what that means about how families live together, share their lives, and depend on each other is changing.
Families are Getting Older
You've probably heard this said many times over the past few years, but Singapore's population is ageing. With one of the world's highest levels of life expectancy, Singaporeans born in 2000 can now look forward to living until 82 years of age. If you had been born in 1970, your life expectancy would have been just 66 years of age.
What this means to the family unit however is, that families are getting older. Not only are our households getting smaller because we have fewer children, but the average age of our families is being pushed up as we live longer. In the past, family portraits would have featured a few elderly members of the family surrounded by many young adults and children. Family portraits of the future will probably start to show the opposite - a few children surrounded by many senior and elderly family members.
Families Will See Their Resources Stretched
Older families also mean that each family will have fewer resources. With fewer young people in the family, there will in future be fewer working adults in each family to support ever increasing numbers of retired and elderly family members.
A look at some statistics will make this point easier to understand. In 1970, there were 13.5 working citizens supporting every elderly citizen. That means that the support of each elderly citizen could be shared across almost 14 working adults. Today, that ratio has fallen to 4.8 working citizens to each elderly citizen. By 2030, we can expect the ratio to have fallen even lower so that there will only be 2 working adults to support each elderly citizen.
If you think about it, that means that the resources that each working adult needs to set aside to support our elderly population will need to be 7 times more than what they would have needed in 1970; and we are not even factoring in the impact of rising healthcare, housing and other costs which have occurred in our society.
On the surface, it seems that these changes are overwhelming. However, there are many things which we can as a society start to do in order to meet and overcome these challenges.
Acknowledge the Importance of the Extended Family
Whilst the nuclear family unit might be getting smaller, the extended family unit is still an important part of our society. Singapore is lucky because we are a nation which recognises the role and importance of the extended family. So, families don't need to comprise of just parents and children. They are made up of maternal and paternal grandparents, in-laws, brothers, sisters, aunts, uncles, cousins, nephews and nieces.
So the very first step to addressing our future challenges is to recognise and acknowledge the importance of our extended families. Think about how we can create greater bonds within the extended family, be prepared to help beyond your immediate family units. By working across the extended family unit today, you prepare future generations to accept and adopt this model of support, care and love.
Prepare for Marriage
Getting married, starting a family, these are all important life changing events. In families of the future, the responsibility that each parent and spouse will need to take on will increase. Not only in terms of caring for your own children, but becoming jointly responsible for the care of your parents and your in-laws.
The better prepared you can be for marriage, the higher your chances of being able to build and grow a strong and lasting family unit yourself. So, take the time to go through a marriage preparation course before you get married. The stronger your relationship and the better prepared you are, the happier your marriage will be.
Make Time
It is true, the demands of work and the high cost of living and the expectations which most young couples have today mean that many of us spend incredible amounts of time and energy building our careers.
But this shouldn't come at the cost of family time. Singaporeans recognise this too. FFL's family time polled revealed that only 55% of us are satisfied with the amount of quality time we spend with our families.
Families need to become more intentional about setting aside "family time" to bond with each other. We need to make this as much a priority as possible.
Whilst technology has often been cited as a barrier to family time and communication, like most tools, it can be used to create more platforms for us to connect with our families too. Using WhatsApp family groups and other types of social media within a family group can enable us to stay in touch with each other despite our hectic lifestyles.
What makes a Strong Family?
Tags: Family Issues /Family Bonding
Families For Life Council Members
Families for Life Council Members Contributor Page
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30 Ways to Spend More Time with Your Family
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Divorce will change almost every aspect of your life. Understanding those changes and preparing yourself and your kids for them are an important part of dealing with them.
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As your children reach adulthood, you will need to recalibrate your relationship with them in order to grow and develop together.
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You can take steps to help your parents and your spouse form a positive and healthy relationship.
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Being open, communicating often and making an effort to see things from each other's perspective will allow multi-generational families living together to find peace and harmony.


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ONE Protein Bars
In January 2019, a class-action lawsuit was filed against One Brands and The Hershey Company alleging that its ONE protein bars – including the Birthday Cake flavor – contain more sugar and cholesterol and less dietary fiber than represented on the labels. Specifically, the complaint claims that the bars contain 1 gram of sugar, 5 milligrams of cholesterol, and 9 grams of dietary fiber when, according to the complaint, the products contain 1.4 grams of sugar, 9.8 milligrams of cholesterol, and .36 grams of dietary fiber. (Sebastian et al v. ONE Brands LLC and The Hershey Company, Case No. 20-cv-9, S. D. Cal.)
Lily's Extra Dark Chocolate Bars
Allegations: Failing to disclose that products contain unsafe levels of lead
Hershey's and Lily's Chocolates
Allegations: Failing to disclose that products contain harmful chemicals
Hershey Chocolate Products
Allegations: Failing to disclose important information about chocolate products
Chocolate from Mars, Hershey's, Nestle, and Others
Allegations: Misleadingly representing that companies would "phase out" and stop using forced child labor when they continue to use child labor to harvest cocoa
Hershey's Hot Fudge Topping
Allegations: Misleadingly marketing the topping as fudge when the product is missing ingredients essential to fudge and contains ingredients not found in fudge
White Kit Kat Bars
July 2020: A federal judge dismissed this case for lack of subject matter jurisdiction. The judge further concluded that allowing plaintiffs to amend their complaint would be futile because "reasonable…
White Reese's Peanut Butter Cups
October 2020: A federal judge dismissed the complaint for failure to state a claim finding that reasonable consumers would not be misled into believing that the product contains white chocolate.…
Brookside Dark Chocolate Products
November 2019: A federal judge granted summary judgment in favor of Hershey concluding that two of the named plaintiffs did not claim that they relied on the alleged misleading representations…
Boxes of Reese's Pieces and Whoppers Candy
February 2018: A federal judge granted The Hershey Company's motion for summary judgment finding that the named plaintiff failed to show that the allegedly deceptive practice caused him injury because…
Chocolate Products from The Hershey Company
In February 2018, a class-action lawsuit was filed against The Hershey Company for allegedly failing to disclose that the cocoa beans used in chocolate products are the result of child…
Bags of Hershey's Kisses
April 2017: This action was voluntarily dismissed, the reasons for which have not been disclosed. The named plaintiff's claims were dismissed When a complaint is dismissed with prejudice, it cannot…
Hershey Products
September 2015: The parties agreed to voluntarily dismiss the appeal. The reasons for the dismissal have not been disclosed. April 2015: Plaintiffs filed a Notice of Appeal regarding the November…
Ice Breakers® Ice Cubes Sugar-free Gum
December 2015: This action was dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons for the dismissal have not been disclosed. June 2015: A class-action…
CATrends: What the Fudge?
Lawsuits allege brownie brands and others lack the essential dairy ingredients to call their products fudge.
CATrends: Fake White Chocolate
Stocking stuffer alert: These "white chocolate" treats are allegedly missing key ingredients.
Reese's Pieces Peanut Butter Cups
Pieces in cups are but fragments of those advertised.
Don't Get Tricked by these Halloween Ad Claims
Be on the lookout for everything from walking ads to disappearing candy.
What's Behind Your Halloween Haul?
What you should know about some of the candy in your trick-or-treat bag.


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ALEX BRUMMER: Atomic route taking over power
Emmanuel Macron's hold on the French presidency is under serious threat because the ultra-right-wing candidate, Marine Le Pen, hammered at the cost of the crisis of life.
Macron has spent most of his campaign time portraying himself as a super-statesman in the Ukraine crisis, while Le Pen's National Rally Party (he has distanced himself from the disgusting gaze of his father, Jean-Marie Le Pen), has focused on pocket book issues.
The reality is that when the market price of natural gas has tripled and inflation is about to rise above $ 100-a-barrel of oil, France offers the best vaccine among the seven countries.
Looking ahead: Boris Johnson's new nuclear embrace will hopefully create some momentum around the nuclear alternative
The warm embrace of nuclear energy, which occasionally requires refinancing of the Electric de France (EDF), means that if all nuclear power plants were up and running, France would be able to generate 70.6 percent of its electricity from this source.
Another consequence is that French inflation, rising to 4.5 percent in March, is about half that of the United Kingdom.
The case for more nuclear weapons in the UK is irreversible. As much as wind power is attractive, and a more aggressive goal for the offshore generation must be a good thing, it is never going to be the ultimate solution to Britain's energy needs. As we have learned this year, climate change may cause air to flow more violently, but the technology to capture and store electrical energy using fuel cells is somewhat off.
Furthermore, as recent motor sales data shows, the public's new love affair with electric cars means the possibility of a rapid increase in demand for electricity.
Boris Johnson's new nuclear embrace, as described in the Energy Security Strategy, will hopefully create some momentum around the nuclear alternative.
In fact, the larger the baseload, the less dependent the UK will be on imported carbon-emitting energy sources.
And although the new super-nuclear plant built by EDF at Hinkley Point in Somerset is a victory for engineering and reasonably on schedule, it will not be in line until 2026-27.
Until then, some of Britain's oldest trees will no longer be usable.
At present, nuclear is not the short-term answer to anything.
The biggest hurdle is money, and subsequent governments have struggled to raise funds for the private sector in order to get back to Tony Blair.
Hinkley only possible because EDF and Chinese investors supported the project, and George Osborne offered a strike price for the final output, which at the time – but no longer – looked incredibly generous.
Johnson has put £ 100m behind the clock £ 20billion Sizewell C, and may have to pay a lot more after the decision to say goodbye to China.
The objective is to attract private sector investors outside the EDF using what is known as a regulated asset model. At the time of construction of the plant it basically pays a dividend income to the investors.
The Prime Minister is also keen on a Rolls-Royce small modular reactor based on the technology currently used to power submarines.
But there are terrible obstacles. Even if existing nuclear sites like Hartlepool are adapted, planning permission is a nightmare. And there is very little public discussion about waste storage and decommissioning costs.
A similar focus and application of Covid to the Americans in Los Alamos in World War II is needed to learn a lesson.
In case of emergency the government has to be prepared for huge expenses. Think about what the £ 70 billion furlough could do for power generation and net zero targets.
Click the bait
There is no one else in Britain, Europe or the United States who favors high streets or shopping centers, says George Weston, chief executive of ABF, the owner of fast-fashion giant Primark.
Its retail model works because it doesn't have to worry about the complex logistics and delivery costs online.
Primark finally acknowledges that it needs a digital shop window to the world and wants to provide customers with easy access to information about the retailer's new website at what price, in what size and with what level of durability.
New post-Kovid habits have become a hard wire, and the immediate response when I visit the new site is to wonder where the 'add to basket' function is buried.
How long ago did Primark ask itself the same question?
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Previous: Mikela Mayer 'hits another level' near WBO and IBF defense
Next: Conflict over energy policy: Do we want to reduce the price of fossil fuels?


The very next day I was back in the bank, with all my paperwork in hand, to open that new account. I was sitting at the manager's desk, talking about the particulars, when Polly came up behind me, put her hands on my shoulders, leaned down and whispered in my ear, "I read the first 29 pages of your book, and I really like it. I've been thinking for a long time that God wants me to be a missionary, and your book really inspired me." She walked away. I sat there thinking, "Even if this book never amounts to a hill of beans, God has used it to touch someone's life." Praise the Lord!
A couple of days later I gave a talk about the book to some ladies at my church. I think there were 13 or 14 ladies in attendance, many of them I knew well. We had a great discussion about the talk. After it was over almost every lady there bought a book. When most of the people had left, two or three ladies were gathering up their stuff, Chloe, who is the wife of my friend Tim, sat down beside me, leaned over and said, "Your and Tim's relationship is what this book is about. We've had some trouble in our marriage recently, and I know God has really changed Tim's heart about some things, and partly He's used you to help us." Whamo! I just had to say again, "God is using this book, while I wasn't even looking, to touch peoples' lives." Praise the Lord!
Then, this very morning, my son Ian was reading a book for school called Unbroken by Louis somebody, about during WWII when they were shot down over the Pacific and the two of them survived to spend 47 days on a raft in the ocean before they were picked up by the Japanese. The guy must have survived even that, because he lived to write the book. Ian told me about several passages about how God had saved them from dying on numerous occasions. When they were picked up there were 48 holes in the raft where they had been shot at, but neither of them was ever hit. We agreed that God must have had a plan for their lives. I told Ian, "That really encourages me. Makes me think God is sending me a message that He has a plan for this book. I'm trusting that's true." It's been a long and winding road.


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Q: MariaDB, CONNECT engine non-ASCII characters as column names I am trying to make pivot table using CONNECT engine in MariaDB. If the field values in source table are non-ASCII characters (e.g. 'who','week','你好','Food' 'машина'), I am getting the following CREATE TABLE results:
CREATE TABLE `pivex_cn`
(
`who` varchar(135) NOT NULL,
`week` int(11) NOT NULL,
`啤酒` decimal(6,2) NOT NULL `FLAG`=1,
`Food` decimal(6,2) NOT NULL `FLAG`=1,
`машина` decimal(6,2) NOT NULL `FLAG`=1
)
ENGINE=CONNECT DEFAULT CHARSET=utf8 `TABLE_TYPE`='pivot' `TABNAME`='topivot_cn'

If I do then

SELECT * FROM pivex_cn;

I get the following error:

Error Code: 1296. Got error 122 'Cannot find matching column' from
  CONNECT

The source table is also uft8 or uft8mb4, I have tried both..
What can be done about that? Where to look at?


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Drug addiction can quickly overtake the life of the user. Those that reside in Suffern should get help immediately. Drug abuse can negatively affect both the mind and the body. Unchecked drug abuse can lead to a number of physical ailments such as kidney disease, heart problems and cancer. Drug abuse must be dealt with head on. Getting help is the only way to overcome an individual's addiction to drugs. DrugStrategies.org can provide you with the help you need. Contact our offices at the above phone number if you live in the Suffern, New York area.
It is important to treat an alcohol addiction. If you live in the Suffern area, please contact us to secure help. There is likely more alcoholics then there are drug addicts. It is important for those who recognize that they have a problem with alcohol to address it. Those that have an alcohol addiction have to muster up the courage to get help. Alcohol rehabilitation is one of the most popular ways to treat alcoholism. If you reside in the Suffern, New York area, we can help you get sober. Call us today.
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For those in Suffern interested in an effective and holistic approach to rehab, DrugStrategies.org can get help. Our staff will work hard to come up with a personalized plan that gives you an excellent shot at recovery. We are very proud of our staff. They are knowledgeable, trained and extremely professional. Our organization will work tirelessly to provide the help that you or your loved one needs. If you live in Suffern, NY, please contact us today! Our number is at the very top of this page.


Online communication is standard in today's business world. But professionals aren't the only ones utilizing technology to their benefit ... criminals are too.
Cyberattacks against business are on the rise. In this issue of The Pulse, we take a look at phishing scams and what you can do to protect yourself and your organization against this growing crime.
Being a true leader is more than being referred to as "the boss." In this issue of The Pulse, we examine David Goldsmith's latest book, Paid to Think: A Leader's Toolkit for Redefining Your Future, which outlines core activities we can practice to improve our leadership skills.


You've got heaps of data. Some may call it BIG BIG DATA. Data is collected, stored, analysed. But how do we give that data meaning? How do we use that data to influence and change behaviour?
Want to find out answers to this and more?
Move People to Make Decisions Confidently.
Data can be a powerful enabler in a business or a massive passion killer.
Being brow beaten by slide-after-slide with bullet points, graphs and tables with no real conclusions.
Being frustrated by a presentation that despite the abundance of data lacks any insight that could move the conversation forward and leaves you thinking, so what?
Being bamboozled by a noisy attempt to convince people but disappointed by a lack of substance that leaves you even more confused.
Perhaps you've even found yourself delivering a presentation that didn't land well with people. You might have walked away with a pile of questions rather than a decision or a commitment to take action from your stakeholders. And you're not sure how you could have handled it better?
Data Storytelling Can Increase Engagement.
Storytelling with data can dramatically increase the impact you get from your communication compared with a purely factual presentation. Why? People connect with the story and are engaged in the journey you're taking them on.
Stories create the context for your data and give it meaning. It's well-known that, as humans, our neural circuitry is wired to respond to communication that is structured as a story. Why wouldn't you want to use storytelling as a tool so that your message and your data are received, remembered and acted upon?
Data storytelling can dramatically increase the engagement and the results you get from your communication.
What people really want to hear is a simple yet engaging story that gives them clarity so that decisions can be taken confidently.
You've got to make people feel engaged, excited, concerned, angry in order to impress them. Why? Because research show that people make decisions emotionally and back them up with logic afterwards.
Data visualisation way beyond the norm.


ClickFunnels, an overpriced software or is it something you need? What is ClickFunnels? And is it correct what Russell Brunson, the co-founder of ClickFunnels have told us, that websites are now dead?
So who is Russell Brunson?
After you have read this guide, you will know the answer to the questions and more. Many people that are interested in websites know about ClickFunnels. Maybe you have used it and want to know more? Or perhaps you have heard about it and want to know more?
I made this guide to help you to understand ClickFunnels. I have structured the information in chapters so you can easily find the information you are looking for.
I knew about ClickFunnels sometime before I started to use it. What I heard was that ClickFunnels was an overpriced software that I didn't need. The reason behind this statement was I got access to software through a membership I joined. We were told that with this software, that was awesome, we didn't need ClickFunnels and saved a lot of money. They were sort of correct that we saved money, but the software was crap. Luckily I didn't need landing pages at that time. I will not mention what software this was because it was so bad. Maybe they have improved it now, but I have my doubts.
Later I was introduced to Thrive Architect. This software was great to build landing pages, so I decided to give it a try. I wanted to collect email addresses and start doing email marketing. I spent some time with Thrive architect, and I liked it. It was much cheaper, and I made beautiful (in my eyes) landing pages where I collected email addresses. For that it was great.
Then a couple of months later, the same guy that introduced me to Thrive Architect, made this done for you affiliate business with ClickFunnels. His sales message was great, and if I started ClickFunnels free trial, I would receive his funnels, emails, and training in how to start my new business.
I was sold and joined the free trial and went through his course. This funnel with training was in itself a method to make people give me their email address, if they didn't go for ClickFunnels, I could try to promote other software that people in my email list hopefully needed.
I joined the free training inside ClickFunnels that was sort of a how to use ClickFunnels and taught me the basics. Later I bought Russell Brunson's books since this was adviced to promote his books. I don't like to promote something that I have not bought my self. It was when I read DotCom Secrets I was hooked. The information in that book was fantastic, and it was at that time my dreams become more real. It was during both DotCom Secrets and Expert Secret I indeed became interested in marketing and began to understand how this should be done. One thing is to understand it, another thing is to do it. But I made a big step in the right direction.
So I have read his book and is a member of ClickFunnels, this is not enough to become a funnel hacker. To become a funnel hacker, you need to actual funnel hack someone. I did that during the One Funnel Away Challenge, and you can read my funnel hacker story later in this guide.
This is the story of how I become a funnel hacker. Now I want to teach everyone what I have learned about ClickFunnels, and maybe you will also become a funnel hacker? And if you don't know what a funnel hacker is, please continue reading.
ClickFunnels is a funnel builder software where you can mainly build landing pages and linked sales pages named sales funnels. Does it sound boring? The same did Russell Brunson think and that's why he has made so much more out if. He has created training, some are free, and some is paid. Russell has written books where he teaches everything he knows about marketing.
Both the books and training is made around ClickFunnels where he tries to make you successful by using his software. The results are a community of fans where he has changed the life to many people. So who are Russell Brunson? He is the co-founder of ClickFunnels and the CEO, more about him later.
Russell Brunson is the co-.founder and CEO of ClickFunnels as mention before. Russell is also the person that is all over internet promoting ClickFunnels and marketing in general. Russell is a big marketing geek, and he really knows what he is talking about.
He started his interest in marketing as a child when he watched some tv shop shows. Then he began to call to different advertisers for free reports. The reports were basically long form sales letter that he read where they tried to sell him something.
The first successful product he had was a potato gun course. This showed him that it's possible to make money on the internet and started his long journey towards his now successful product ClickFunnels.
At one time Russell Brunson made a several sales funnels. This process took time since he was not a technical person, he needed several people to create one funnel. This was something that made him frustrated. Some funnels was a success while others failed and he wanted to test this fast.
So one day a coder named Todd Dickerson told Russell that he could make software that made this process much easier. Russell had hired Todd in several projects before and loved the idea. So they decided to become partners, and this was the start of ClickFunnels. A funnel builder software made for entrepreneurs like Russell.
So this was a short introduction to ClickFunnels and Russell Brunson.
This guide is not finished, and I'm still working with it. I'm working with several chapters that I hope you will enjoy. The chapters will be linked from this page.
You can comment if you have questions and I will write about it in this guide.
Can ClickFunnels replace your website?
Copyright text 2019 by The Path To Online Income.