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Branding In The Digital Age – How To Build A Brand In 10 Steps
Diana Teslaru July 23, 2018
Hello marketers, business owners, designers, and copywriters (sorry if I missed someone), and welcome to a freshly baked, 10 minute-article that will present a new definition of an old industry: branding.
But first:
A brand is a set of concepts and perceptions people have about a company or product. A brand is not the company or product itself, but rather the identity or entity that is perceived by the people.
A brand is made of:
A visual identity: color palette, logo, stamp, label
A verbal identity: name, slogan
A set of values or a philosophy
Branding definition in the digital age: keeping up with the new media
60 years after the Mad Men laid the foundations of branding, building a brand has become a process that combines the science of market research, the insights of psychology, the emotional power of art and the endless possibilities of expression through the new digital technologies.
We see brands blooming everywhere, thriving on Social Media campaigns and digital influencers endorsement. This is the digital era of branding and things are just starting to warm up.
The most famous example: Google
I'd like to start off by talking about one of the 21st-century-star brands: Google.
America's most loved brand, Google, (and I believe I wouldn't be wrong to say Google is the world's most loved brand) started as a search engine in 1998 and has now become the biggest advertising "agency" (AdWords) on Earth. Actually, Google is so much part of our lives today that we wouldn't be talking about a digital age at all without Google.
Credit: Brand Establishment
20 years later and Google has grown into a digital colossus with its own mail service (Gmail), smartphones (Android operating system), web browser (Chrome), world-wide map (Google Maps and Google Earth), video service (YouTube), analytics, storage space drive (G Drive), online documents, calendars, and dictionaries. We use Google's products on a daily basis and rely on them to fulfill our daily tasks be that emailing to clients at work or googling a cleaning agency for our house.
Now that's true brand build, where product innovation intertwines with corporate image.
How to build a strong brand online: 10 steps
So, you have an excellent product or service and want to launch it on the market. But before even thinking of distributing it to the stores, your product needs branding. A name, a logo, a unique positioning in its category, and a package. Let's go through the process of product branding and see what steps we need to follow in order to create a great brand.
1.Know your audience
The first step in building a brand identity is knowing your target audience. Really taking the time to research and identify that group of people that will be interested in your product/service. Then, list down their most important characteristics like age, gender, location, income, education, behavior related to your product and interests. Finally, organize a focus group and extract these people's core beliefs and feelings related to the needs you intend to meet through your product.
Grammarly example
Let's take Grammarly's brand strategy. You are surely acquainted with the tool and if you're not, you should.
So, today's most popular grammar-checking tool, Grammarly started in 2002 as a plagiarism tool for universities in the USA. By 2007, they expanded to 800 universities. In 2010, they improved the product by adding grammar checking and offering educational resources to students. Finally, they realized there were many industries where people wrote on a daily basis and needed help checking on their documents, so they set out to conquer the world.
Co-founder of Grammarly, Max Lytvyn, said:
"We released our first (Grammarly) product and clearly thought that language-learners and students were our first customers. But then we saw that there were much more diverse users: journalists, salespeople, consultants, government and technical/medical writers…..It was a magical experience, to see how excited our users were."
But, addressing these new segments of people meant they had to improve their products and adapt to their behaviors and needs. So, they came up with a Microsoft Office plugin, Microsoft Outlook plugin, and a free Google Chrome extension. They invented the concept of "freemium business" model which actually brought them 6.9 million daily active users. Many of Grammarly's competitors imitated this approach.
2. Define your brand values
Everything starts with an idea, or with a belief. We all have our sets of values and that's what guides us through life. That's what makes us different and the world such a wonderfully colorful place. It's the same with brands. Before releasing a product, a company must first write down its core values and state their mission in the world. Though it may seem rather old-school or idealistic, if we look carefully at the world's top brands, we realize they all have a clear mission. They all want to contribute to making the world a better place, behind the profit gains.
Therefore, creating a brand is not possible without a philosophy and a mission.
Tesla example
Though I may never be able to buy a Tesla car, I am truly in love with their electric cars, solar technology, and philosophy.
"Tesla's mission is to accelerate the world's transition to sustainable energy."
Credit: Evobssesion
Tesla was founded in 2003 by a group of engineers "who wanted to prove that people didn't need to compromise to drive electric – that electric vehicles can be better, quicker and more fun to drive than gasoline cars."
To create an entire sustainable energy ecosystem, Tesla manufactures a whole set of energy solutions: Powerwall, Powerpack, and Solar Roof, enabling homeowners, businesses, and utilities to manage renewable energy generation, storage, and consumption.
Credit: Tesla
"With his Tesla Motors, Space X rockets and Solar City energy company, Musk – it's been said – doesn't have customers, he has followers. Known as a maverick and creative genius, Musk has successfully branded himself as a globe-trotting entrepreneur who's out to save the world by inventing brilliant products and machines that are environmentally friendly. Thus, Musk's customers not only admire his creativity and business acumen, but also his ideology. For many of his followers, Tesla automobiles are a seamless extension of the man, himself – cool looking vehicles that simultaneously combat global warming." Areva Martin
3. Brand positioning – Find a unique positioning
Positioning a brand on a market basically refers to finding a unique idea and smoothly and successfully fitting a brand in an already established market.
The process involves identifying the opportunities, those gaps of needs that haven't been met by other brands, and niches of people that might be interested in your product.
In order to position a brand, a marketing team must answer these questions:
What is the benefit of the customer? In other words, what is he buying from you? What need do you satisfy with your product?
How is your product/service different from your competitors?
What makes your brand unique? Define your USP (Unique Selling Proposition).
The most successful brands out there have all had extensive research done and a damn complex positioning strategy. Brand development doesn't just happen. It's a process.
Uber example
I'd like to tell you a few words about one of the most innovative transportation companies of our days: Uber. Intended as a low-cost alternative to classic taxi service, Uber revolutionized the world by introducing its famous app to the market in 2009. Actually, Uber is the app. An application so well developed that enables people to order a taxi via the mobile phone and get a car in less than 10 minutes. The service also favors ordinary car owners in need of extra money, to enroll as Uber taxi drivers and offer a ride on their convenient hours. Uber now operates in 633 cities, across North America, Central and South America, Europe, Africa, Middle East, Asia, Australia, and New Zealand.
If we look carefully into Uber, we see that it's actually a software company providing transportation service, connecting people in need of a ride to car owners registered through their mobile app. They do not own the cars, do not cover the technical maintenance and service, and do not pay the drivers' salaries.
Their innovation lies in their business idea and in their app, which can be downloaded for free for Android and iOS devices.
The soft is so good that:
It allows people to ask for estimated costs before the ride,
It finds the passenger's location through a GPS tracking system,
It connects the person who requested the ride with the nearest driver,
An Uber driver is dispatched to the passenger's location,
The passenger can see the car arriving at the pick-up point on the map and
Can actually track the ride while it happens.
Their positioning could be summed up to "one-tap cheap ride as an alternative to classic taxi service"
As for their audience, Uber basically targets anyone living in the big cities (and owning a mobile phone) looking for a quick ride to their destination.
Over time, Uber has improved its application and also developed its range of services: UberX, UberBlack (luxury service), UberKids (taxi service for kids with child-safety seat), UberPets (includes pet transport), and many more.
Although Uber faced resistance and was accused of unfair competition, due to the lack of authorizations and licenses in some countries, it is still thriving. And chances are, they will further develop the business to fit the markets everywhere.
4. Identity/Personality
The whole idea of branding is to build a recognizable identity that people will grow to love and buy into it. Brand recognition is vital.
Two centuries after the invention of branding, our society has changed from a society of the need to a society of desire. Today our buying choices rely more on acquiring an identity/image status than on buying specific product attributes.
People buy iPhones because they don't want to be looked down on, they want to be part of that cool group of people. We choose Victoria Secrets' lingerie because we aspire to look like their gorgeous models on the runway. And we wear Nike sports gear because GOATs Roger Federer and Serena Williams endorse it.
Building your brand's personality is similar to building a fictional character. You need to sit down and list all its characteristics, social status, appearance, temperament, behavior, opinions, likes, and dislikes. Finally, you need to decide what is the mood you want your brand to convey to the people. Does it make people feel happy, serious, or cool?
Here is one of the most famous brand persona. I'm sure you remember the Mac versus PC ad series, right?
5. Find a name
Big brands bear great names. Did you notice?
Well, maybe nobody would have thought Google would become the internet's number 1 brand, but eventually, they did, and the name clearly differentiates the brand among all others. The name originates from the mathematical term "googol" which means number 1 followed by 100 zeros. This maybe relates to the binary system utilized in digital computers and stands as a metaphor for the wealth of information Google offers with every search query.
Another web giant, Amazon, borrowed its name from the great Amazon river (the biggest in the world), after its founder, Jeff Bezos, initially wanted to name the company "Cadabra" (from "Abracadabra") and was advised by his lawyer to drop it as it sounded like "cadaver".
So he settled for Amazon for two reasons. First, because he wanted his business to become the largest online shop in the world. And second, because it began with "A" and back then, websites were listed alphabetically.
There's no strict recipe for great brand naming. But you can have a look at the world's big names and find your inspiration in their methods. Depending on your product and target market you can choose an internationally suited name or a local name. If you're a kids brand, try finding a child-friendly name, if you've got a men's product, go for something more masculine. And so on. You get the point.
Here are a few ways to come up with a name for your brand.
Brand naming strategy examples:
Use your name (founder's name): Lay's, Johnson & Johnson, Cadbury, Sainsbury's, Ford, Gucci.
Create a character and use its name: Milka, Uncle Ben's, Hello Kitty, Maggi, Mr. Proper.
Use word games, alliterations, or rhymes: Dunkin' Donuts, YouTube, Subway.
Use initials: M&Ms, D&G, M&S, H&M, L&M, WB.
Creatively derivative names: Nespresso, Tropicana, Pampers, Grammarly.
New words: Google, Twitter, Mozilla.
Compound/Hybrid names: Facebook, Swissair, Coca-Cola, iPhone.
Geographic names: Emirates Airlines, Royal Jordanian, Pan American.
6. State your promise: the slogan
This is simple. I'm joking. Actually finding a penetrating and memorable slogan could be easy if you've already found a unique positioning for your product, have listed all your brand values and assigned the brief to a truly talented copywriter.
Credit: Julian Bevan
Slogans do not float randomly in some copywriter's head, but instead, they are the creative outburst of a long and methodical process involving real product data and branding strategy directives.
Therefore, we can't skip the strategy part.
Have a look at these tips to create a great slogan:
Make it memorable. Remember "I'm lovin' it!"? Well, you may not be a McDonald's fan but you surely know this is their slogan.
Make it penetrating. By penetrating I mean emotionally touching. Always think about L'Oreal's slogan "Because you're worth it." which captures the essence of reward shopping.
Keep it short and meaningful, ideally: "Connecting people" (Nokia), "Think different" (IBM), "Just do it." (Nike).
State your promise/benefit: "Designed for driving passion." (BMW), "Finger licking good." (KFC).
Pride yourself with your achievements, quality, status. "Probably the best beer in the world." (Carlsberg), "The makeup of makeup artists" (Max Factor).
7. The logo
Credit: Apple
What is a logo?
A logo is a visual symbol a brand uses as part of a strategy to help customers identify its products, recognize its advertising efforts, materials, and actions (events, sponsorships).
A logo (together with all the other branding elements) contributes in differentiating a brand from its competitors and positions it as a unique persona.
At the emotional level, logos have the power to create much more than simple awareness, but also cultivate loyalty and instill trust.
A logo should contain key information about your product category, benefit, target and geographical coverage. Translating all these into a unique symbol is not easy, but it is possible. Brands all over the world demonstrate their logo contribute so much to their overall success: Apple, Nike, Coca-Cola, Amazon, Samsung, Pringles, Uncle Ben's, Evian, Starbucks.
What are the elements of a logo?
A logo is made of:
Imagery: a symbol or icon
8. The color palette
Together with the logo, the color palette represents the visual part of corporate branding. The color palette is extremely important and it can position a brand in people's mind as either serious or playful, cheap or premium, modern or outdated.
Choosing the appropriate color combinations for your brand is therefore crucial.
Colors bear meanings and convey messages. For example, red is associated with passion and enthusiasm, and dark blue with sobriety, masculinity, and high skills.
Remember when we talked about brand personality earlier? Well, now what we have to do is put that personality into colors.
What is your brand personality like? Young, adventurous, smart, open-minded? Then go for some bright and warm colors and tone them down with a cold shade of blue.
Or maybe you've got a premium brand targeting the high-class. In this case, you should have a look at a more serious palette. Tones of dark blue, brown and grey maybe.
Here we've got Skype's color palette. If you've ever worked in an office and used Skype to communicate with your colleagues, you'll find the blue below oddly familiar.
Credit: Skype
9. Set up a brand manual
Schedule a meeting with your agency and establish your brand's main guidelines. While you may want to decide on the way the packaging looks like and the types of fonts you'll use in your communication, it is the agency's role, and the designers' role to be more precise, to come up with a brand manual.
This booklet will forever (or until rebranding will you part) determine the coordinates and boundaries within which your brand will communicate. The brand manual consists of a set of rules that will indicate and arbitrate what is good and what is wrong, what is appropriate and what is not appropriate for your brand.
The purpose of a brand manual is to help everyone working to create marketing materials for a brand to follow specific guidelines so that all communication materials will be coherent, from print ads to TV commercials.
Credit: Egotype
Here's what a brand manual should contain:
Information about the brand: brand history, values, mission.
Brand positioning: Unique Selling Proposition
Name, slogan, fonts
Logo (logo set up in various contexts), the color palette for print and digital media.
Layout templates for print ads, brochures, flyers, badges, letters, emails etc..
A tone of voice for radio and TV ads, video YouTube/Facebook ads, and also for the Social media posts, press releases, and corporate emails.
10. User experience
And now, ladies and gents, the less talked about, but the vitally important element of branding: the user's experience of the brand.
Most marketers and agencies overlook this final step and jump to launching the branded packed product out in stores. But unless we take the time to contemplate the experience we're offering to our customers, we risk leaving our brand's fate to chance.
Just think about it. Why do you choose a hair shampoo and not another? What made you buy your car and not another brand or model? How did you decide you want to eat at Pizza Hut and not at McDonald's? And why iPhone and not Samsung?
Here's what Apple has to say about their latest iPhone X's user experience:
"How do you create a deeply intelligent device whose enclosure and display are a single, uninterrupted element? That's the goal we first set for ourselves with the original iPhone. With iPhone X, we've achieved it."
"To create a continuous surface, with nothing to get in the way of your experience, we replaced the Home button with new yet familiar ways to navigate."
Everything about the iPhone is user experience, from the cutting-edge technology, and intuitive navigation to the slim and cool aesthetics. This smartphone was created to be desired.
"The people who buy an iPhone aren't really buying just another phone, they're buying the iPhone experience. They're buying connectivity to all of their friends and family already on iMessage. They're getting the familiar relationship of trust with Apple that means they'll have regular software updates and a generous device repair and replacement program should they encounter an issue. Apple's holistic approach to selling a phone is fundamental to the deep loyalty it enjoys from existing users, and it's the thing that makes those of us on Android devices look on in envy." Vlad Savov, The Verge
Branding coherence: seamless communication across all media channels
Before the development of the internet and Social Media, brands had few media they could use to advertise their products: TV, print, the point of sale and direct marketing.
Luckily, we now live in an effervescent age of technical development which allows us to meet our customers everywhere from their phone to their favorite movie series on Netflix. But there's a catch. For people to recognize our brand everywhere, our communication materials must be seamlessly derived to fit any platform. This means a website banner should have the same branding elements, layout architecture, and convey the same atmosphere as a TV commercial. Even tiny things like favicons (often forgotten) need branding to signal users which tab belongs to a specific website in a browser's tab line.
Whether you're building a brand from scratch or would like to give your brand a new push, these tips will help you to methodically work your way through the process and achieve your goal.
Great branding gives birth to great brands. So, take your time, read a lot, research your industry and competitors and start (re)constructing your brand with these 10 pillars in mind: audience, unique positioning, values, personality, name, slogan, logo, color palette, brand manual, and user experience.
Creating a brand in the digital age is not as easy as it used to be back in the Marlboro Man's days, but it surely is a challenge worth taking. We might as well come up with a revolutionary idea that will swipe everything to the next era. And with today's continuous media development we can only be thankful for more ways of advertising our brand.
Hope you had fun and above all that you found this article useful! Go out and kick off your product's branding!
Diana Teslaru
Content Marketing Specialist at Creatopy
Jeremy Tank says:
Thanks for sharing such helpful insights. And yes, I totally agree with all your points for building a brand in this digital age. It has been highly competitive for the brands to not just be a brand by name but also go an extra mile for the customers. So, not only brands but any business needs to serve the customers in a better way so, they never get dissatisfaction.
Emerald Colour says:
4 December, 2018 at 5:33 pm
Thanks for sharing valuable information regarding the branding.Branding is important for businesses of all sizes because it increases their value and helps stand out against the competitive market. Thanks for putting it all together.
Diana Guta says:
Glad you liked the article, Richard!
Stephany Rob says:
27 June, 2019 at 8:29 am
I would really like to thank you for sharing this amazing content with us, as I found your article very informative. The most important point in the content is "Identity/Personality". Creativity is one of the essential need for doing Business Branding.
sai krishna says:
12 February, 2020 at 9:34 am
Yes, you are right above-mentioned companies are extremely branded and everyone knows their brand name
thank you for share this article
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redpajama_set_name: RedPajamaCommonCrawl


text:
Finché c'è vita c'è speranza è un cortometraggio del 2016 scritto e diretto da Valerio Attanasio ed ha come protagonisti Dario Aita, Nina Torresi, Francesco Acquaroli, Stefano Fresi.

Trama

Antonio e Giulia sono due quasi trentenni che convivono da qualche anno. Un giorno lui le chiede di sposarlo, ma la risposta di lei non è così entusiastica: economicamente parlando non se lo possono permettere. Antonio prova a tranquillizzarla: hanno due lavori precari ma unendo le forze e i rispettivi stipendi ce la possono fare. E poi ci sono sempre le famiglie che certamente li aiuteranno. Quando però comunicano la decisione di sposarsi ai rispettivi genitori, la reazione non è quella che si aspettavano. Le famiglie mettono subito le mani avanti: soldi per aiutarli non ce n'è. Nel frattempo Giulia scopre di essere incinta e così i due sono costretti a rimandare il matrimonio per utilizzare le poche risorse per il nascituro. Quando però ad Antonio viene improvvisamente comunicato che non solo non riceverà l'aumento sperato ma che il suo contratto non sara' rinnovato, le cose iniziano a complicarsi davvero.

Distribuzione
Il film è stato distribuito in sala nel febbraio 2018 in Russia, nell'ambito della rassegna Italian Best Shorts.

Riconoscimenti
 2016 - Giffoni Film Festival
 Premio Giffoni Parental Control
 Premio Grifone Parental Control (miglior corto)
 2016 - Roma Creative Contest
 Premio miglior attore a Dario Aita
 2016 - Festival Corti senza frontiere
 Premio per il miglior interprete a Nina Torresi

Note

Collegamenti esterni

Cortometraggi commedia

redpajama_set_name: RedPajamaWikipedia


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AMA Announces Inclusion of Keith McCarty and Alex Jorgensen in Hall of Fame
By Evans Brasfield	June 19, 2015 0
The AMA Motorcycle Hall of Fame Class of 2015 just grew by two members. On October 17, 2015 in Orlando, FL, race team manager Keith McCarty and dirt-track racer Alex Jorgensen will be included int the AMA Motorcycle Hall of Fame Induction Ceremony at the Orange County Convention Center.
"I'm pleased to welcome two additional inductees to the Class of 2015," said Ken Ford, a member of the AMA and American Motorcycle Heritage Foundation boards of directors. "Keith McCarty was instrumental in the launch and growth of numerous Hall of Fame careers. His mastery of the preparation, skill and strategy necessary to excel in racing have contributed to numerous AMA National Championships.
Beginning his career as a motorcycle mechanic for U.S. Suzuki in 1973 for rider Mike Runyard, McCarty moved on to wrench for AMA Motorcycle Hall of Famer Tony DiStefano in 1975–76, winning two 250cc AMA National Motocross Championships* in the process. He also found time to work with Hall of Fame duo of Erv Kanemoto and Gary Nixon on the road racing side.
January 1977 saw McCarty begin his long career with Yamaha in the pits of AMA Motorcycle Hall of Fame Legend Bob "Hurricane" Hannah. Since then, McCarty has flown the Yamaha flag in the company's racing division as a mechanic, supervisor, and department manager, ultimately reaching his current position of manager for all of Yamaha's U.S. racing activities. McCarty is known not only for his vast technical knowledge, but also for inspirational prowess and organizational acumen that transcends racing disciplines. McCarty's career has been a benefit to not just Yamaha. He stands as a iconic figure in the motorcycle community.
Alex "Jorgy" Jorgensen
Alex "Jorgy" Jorgensen enjoyed a long and distinctive career that saw him win his first four Grand National, while competing on four different motorcycles – Can-Am, BSA, Norton and Harley-Davidson. He also scored wins in all four dirt-track disciplines – short track, TT, half mile and mile. This breadth of versatility ranks Jorgensen among the greatest AMA Grand National competitors in history.
Jorgensen's career features a number of unique victories: He is the last rider to win an AMA Grand National on a Norton or BSA (both at Ascot). Jorgensen earned Can-Am its first AMA Grand National win. The first AMA Grand National victory on Rotax's four-stroke single at the Ascot TT is another one of his first wins for a manufacturer. If you've noticed the repetition of Ascot in Jorgensen's career, it shouldn't be surprising. Jorgensen shares the record of most AMA Grand National wins at Ascot with six time winner Gary Scott.
The AMA Motorcycle Hall of Fame induction ceremony is open to the public and, for the second consecutive year, takes place in conjunction with the AIMExpo – the fast-growing and impactful event that brings together consumers, dealers, manufacturers, and the world press in one location for global product launches, demo rides, motorcycling seminars, and much more.
McCarty and Jorgensen join previously announced motocrosser and off-road racer Rodney Smith and entrepreneur and patron John Parham in the Class of 2015. The two final inductees of the Class of 2015 will be announced shortly.
Purchase tickets at www.motorcyclemuseum.org.
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Man Builds Sidecar from Bathtub
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Home / Tag / Australia Cricket Team
Former cricketers unhappy as Sarfaraz Khan is ignored for Tests against Australia again
Harsha said, "Very hard on Sarfaraz Khan who has literally broken the door down in first-class cricket. You can't do more than he has"
Afghanistani cricketers react to Australia pulling out of the ODI series in March
Afghanistan's young bowler Naveen-ul-Haq has withdrawn from the ongoing Big Bash League following Cricket Australia's (CA) decision to cancel the scheduled ODI series against Afgha...
Australia have one foot in the finals of the 2023 WTC Final
The third and final Test match between Australia and South Africa finished in a stalemate on the final day at the Sydney Cricket Ground, with both sides keeping each other at bay.
Australia vs South Africa: find out the key match-ups for the 3rd Test
Before the 3rd Test let us take a look at the key matchups.
Australia vs South Africa, 3rd Test: stats and records at the SCG
Australia enters the third and final test against South Africa in Sydney on Wednesday, January 4, looking for a series sweep and a spot in the World Test Championship (WTC) final
Australia vs South Africa, 3rd Test: live streaming, when and where to watch, squads
Australia enters the third and final test against South Africa in Sydney on Wednesday, January 4, looking for a series sweep and a spot in the World Test Championship (WTC) final t...
The Big Bash League to be a shortened affair from 2024-25 season
The Big Bash League will be reduced from 61 matches to 43 games beginning with the 2024-2025 season to allow more prime-time conflicts and player fatigue management.
Australia would not play any tour games before the Border Gavaskar Trophy 2023
When Australia arrives in India in February, they will continue their strategy of not playing any tour matches prior to an away Test series.
South Africa lose important points in the race for the WTC final after their 2-0 loss against Australia
Australia have taken an unassailable lead of 2-0 in the 3-match Test series after they outplayed South Africa for the second time in the series
Australia vs South Africa, 2nd Test, Day 3: Talking Points
Early stumps was called as the rain had the final say in the final session of Day 3. Let's have a look at some of the talking points of the day.


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washingtonpost.com > Opinions
The Cheney Factor
By Dan Froomkin
Special to washingtonpost.com
Tuesday, October 25, 2005; 1:39 PM
The New York Times this morning reports that I. Lewis "Scooter" Libby apparently first learned that Joseph Wilson's wife was a CIA agent from none other than his boss -- Vice President Cheney.
This new revelation suggests that special prosecutor Patrick J. Fitzgerald's investigation into the leak of Valerie Plame's identity has reached even closer to the vice president than was previously known.
Fitzgerald is expected to wrap up this week, possibly tomorrow. Libby and Bush senior adviser Karl Rove are widely seen as most likely to be indicted.
Just how the White House first learned of Plame's identity has been one of the elusive mysteries of this case.
Rove is said to have initially told the grand jury he first heard about Plame from some reporter, but he couldn't remember who. Then he said he heard it from Libby.
Libby is said to have initially told the grand jury he first heard about Plame from reporters -- but they denied it. And now, says the Times, Libby's own notes show he heard it from Cheney.
But today's news raises even more questions than it answers, among them:
* Who told Cheney, and under what circumstances?
* Did Cheney acknowledge his own role when he spoke to prosecutors last summer? If not, could he be indicted himself?
* Did Cheney encourage Libby not to disclose their conversation?
* Did President Bush know about Cheney's role?
* Who leaked this latest development -- and what was their motivation?
* Does this mean the White House will stop blaming reporters for everything? (That one was rhetorical: The answer is no.)
David Johnston, Richard W. Stevenson and Douglas Jehl write in the New York Times: "I. Lewis Libby Jr., Vice President Dick Cheney's chief of staff, first learned about the C.I.A. officer at the heart of the leak investigation in a conversation with Mr. Cheney weeks before her identity became public in 2003, lawyers involved in the case said Monday.
"Notes of the previously undisclosed conversation between Mr. Libby and Mr. Cheney on June 12, 2003, appear to differ from Mr. Libby's testimony to a federal grand jury that he initially learned about the C.I.A. officer, Valerie Wilson, from journalists, the lawyers said.
"The notes, taken by Mr. Libby during the conversation, for the first time place Mr. Cheney in the middle of an effort by the White House to learn about Ms. Wilson's husband, Joseph C. Wilson IV, who was questioning the administration's handling of intelligence about Iraq's nuclear program to justify the war. . . .
"It would not be illegal for either Mr. Cheney or Mr. Libby, both of whom are presumably cleared to know the government's deepest secrets, to discuss a C.I.A. officer or her link to a critic of the administration. But any effort by Mr. Libby to steer investigators away from his conversation with Mr. Cheney could be considered by Patrick J. Fitzgerald, the special counsel in the case, to be an illegal effort to impede the inquiry."
The Times reporters wonder "why Mr. Libby would have suggested to the grand jury that he might have learned about Ms. Wilson from journalists if he was aware that Mr. Fitzgerald had obtained the notes of the conversation with Mr. Cheney or might do so." Good question.
The conversation between Libby and Cheney apparently took place on the day The Washington Post published a front-page story by Walter Pincus about an unnamed diplomat, later publicly identified as Wilson, and his mission to Niger.
"A key component of President Bush's claim in his State of the Union address last January that Iraq had an active nuclear weapons program -- its alleged attempt to buy uranium in Niger -- was disputed by a CIA-directed mission to the central African nation in early 2002, according to senior administration officials and a former government official," Pincus wrote.
David Shuster reports for MSNBC this morning: "The story in the New York Times has huge implications, because it places Vice President Cheney for the first time in the heart of this investigation. . . .
"For Scooter Libby, it suggests that his legal exposure may be even greater than expected. . . . This also raises questions about Vice President Cheney. What did the vice president tell investigators? Did the vice president also tell them that he learned about Valerie Plame a month before her identity was revealed by reporters . . . ?
"Why was Scooter Libby trying to protect the vice president in some fashion? Did the vice president know that Scooter Libby was trying to protect him in some fashion? And were there any steps that were taken to further that effort?"
Dana Bash reports on CNN: "This comes at a very, very tense time here at the White House. They're waiting for Patrick Fitzgerald, the special prosecutor, to come down with perhaps some imminent indictments or at least announcements. They're preparing quietly for that here. It is an understood notion that if anyone is indicted they will resign and we can expect the president of the United States, very soon after that, if that happens, to come out with a public statement."
Under Oath?
In last Tuesday's column, while speculating about whether a sitting vice president can be legally indicted (answer: yes), I noted that very little was known about Cheney's contact with Fitzgerald last summer.
A contemporaneous New York Times story by David Johnston said Cheney was not under oath during the interview.
But today's Times story says Cheney was indeed under oath.
Johnston, Stevenson and Jehl write that their sources "said they had no indication that Mr. Fitzgerald was considering charging Mr. Cheney with wrongdoing. Mr. Cheney was interviewed under oath by Mr. Fitzgerald last year. It is not known what the vice president told Mr. Fitzgerald about the conversation with Mr. Libby or when Mr. Fitzgerald first learned of it."
That could be significant.
Bloggers Falling Out of Their Chairs
Tom Hamburger and Peter Wallsten write in the Los Angeles Times that "a senior Republican strategist familiar with White House thinking said that such a meeting between the vice president and his top advisor was not surprising. . . .
" 'Nobody should fall out of their chair if they hear that the vice president discussed classified information trying to determine facts with his national security advisor and chief of staff,' the strategist said."
But that's exactly what bloggers, particularly liberal ones, are doing today.
Daily Kos blogger Markos Moulitsas Zniga writes: "This is not the sort of news that allows us to lower expectations for Fitzmas."
(Many liberal bloggers are referring to the day that Fitzgerald announces indictments as "Fitzmas Day.")
Atrios writes: "The real issue is that Cheney was at the center of this and knew all along what was going on (at least after the fact). Leaking this now is a way of softening the political blow, as even if Cheney's name isn't on the indictments it's going to be in them."
Steven C. Clemons writes: "The entire charade of President Bush stating that he wanted to get to the bottom of who leaked Plame's name -- and who was involved -- is no longer believable at any level. Cheney would not have failed to disclose this to Bush, and Bush played along as if none of his staff were involved. They confessed nothing -- accepted no responsibility -- until forced by Fitzgerald."
Jane Hamsher writes: "Cheney was interviewed by Fitzgerald last year under oath. That would make it perjury to tell a lie. . . .
"What indication do we have that Cheney lied? Well, if Cheney had told the truth when he was interviewed last year, i.e., that he was Scooter Libby's source, Fitzgerald would not have needed to threaten Judy Miller and Matt Cooper with jail in order to counter Scooter Libby's testimony that he first heard about Valerie Plame's identity from journalists."
Kenneth R. Bazinet writes in the New York Daily News: "President Bush's damage-control handlers are plotting a sophisticated war room offensive to fight back against possible indictments in the CIA leak probe. . . .
"Team Bush was finalizing its campaign to discredit and undermine special prosecutor Patrick Fitzgerald's conclusions, sources told the Daily News. . . .
"An emerging theme in the Bush war room is arguing that his top political aide, Karl Rove, simply got tripped up on his recollections of whom he talked to and what he told them when questioned about the outing of CIA spy Valerie Plame. He shouldn't be indicted simply because of contradictory grand jury testimony, a source said."
Cheney and the Detainees
R. Jeffrey Smith and Josh White write in The Washington Post: "The Bush administration has proposed exempting employees of the Central Intelligence Agency from a legislative measure endorsed earlier this month by 90 members of the Senate that would bar cruel and degrading treatment of any prisoners in U.S. custody.
"The proposal, which two sources said Vice President Cheney handed last Thursday to Sen. John McCain (R-Ariz.) in the company of CIA Director Porter J. Goss, states that the measure barring inhumane treatment shall not apply to counterterrorism operations conducted abroad or to operations conducted by 'an element of the United States government' other than the Defense Department. . . .
"McCain, the principal sponsor of the legislation, rejected the proposed exemption at the meeting with Cheney, according to a government source who spoke without authorization and on the condition of anonymity."
Eric Schmitt notes in the New York Times: "The White House has threatened to veto any bill that includes the McCain provision, contending that it would bind the president's hands in wartime. . . .
"One of the principal amendments that Democrats are expected to offer, sponsored by Senator Carl Levin, a Michigan Democrat, would create an independent commission to review accusations of prisoner abuse by American forces in Iraq, Afghanistan, Cuba and elsewhere. The White House has also threatened a presidential veto if any bill comes to Mr. Bush's desk that contains the provision."
Cheney vs. the CIA
Glenn Kessler writes in The Washington Post: "The alleged leaking of a CIA operative's name had its roots in a clash over Iraq policy between White House insiders and their rivals in the permanent bureaucracy of Washington, especially in the State Department and the CIA.
"As the investigation into the leak reaches its expected climax this week with the expiration of the grand jury's term, the internal disputes have been further amplified by a recent string of speeches and interviews criticizing the administration's handling of Iraq, including by former national security adviser Brent Scowcroft, the former chief of staff to Secretary of State Colin L. Powell and State Department diplomats, and other officials involved in the early efforts to stabilize Iraq."
Wilkerson vs. Cheney
Powell's former chief of staff, Lawrence B. Wilkerson , follows up on his speech last week (see Thursday's column ) with an op-ed in the Los Angeles Times today, that hones his major points:
"In President Bush's first term, some of the most important decisions about U.S. national security -- including vital decisions about postwar Iraq -- were made by a secretive, little-known cabal. It was made up of a very small group of people led by Vice President Dick Cheney and Defense Secretary Donald Rumsfeld. . . .
"I believe that the decisions of this cabal were sometimes made with the full and witting support of the president and sometimes with something less.. . . .
"Its insular and secret workings were efficient and swift -- not unlike the decision-making one would associate more with a dictatorship than a democracy."
He adds: "The administration's performance during its first four years would have been even worse without Powell's damage control. At least once a week, it seemed, Powell trooped over to the Oval Office and cleaned all the dog poop off the carpet."
Washington Post reporter Shailagh Murray was Live Online yesterday:
"Boston, Mass.: What do you think of retired Colonel Lawrence Wilkerson's recent comments about the Bush administration?
"Shailagh Murray: I think it's a good thing his wife isn't a CIA agent, because they'd have to blow her cover, too. Seriously, it was pretty powerful stuff, and way overshadowed by less relevant political speculation stories. . . .
"Boston, Mass.: More on Colonel Wilkerson: How do news stories like this come to get overshadowed by, as you say, a lot less important political news. Is it because papers think that people don't care?
"Shailagh Murray: It's because television reporters prefer windy sea coasts to boring hallways for their live shots, and we stupidly follow their lead too often."
Peter Baker and Jim VandeHei write in The Washington Post: "Facing a convergence of crises threatening his administration, President Bush and his team are devising plans to salvage the remainder of his presidency by applying the lessons of past two-term chief executives and refocusing attention on the president's larger economic and foreign policy goals.
"Rarely has a president confronted as many damaging developments that could all come to a head in this week. A special counsel appears poised to indict one or more administration officials within days. Pressure is building on Bush from within his own party to withdraw the faltering Supreme Court nomination of Harriet Miers. And any day the death toll of U.S. troops in Iraq will pass the symbolically important 2,000 mark.
"To deal with what they consider the darkest days of the Bush presidency, White House advisers have developed a twofold strategy -- confront head-on problems such as the Iraq death toll, while shifting attention to other areas such as conservative economic policies, according to a senior White House official, who spoke about internal deliberations only under the condition of anonymity. Bush advisers are taking clues from the playbooks of former presidents Ronald Reagan and Bill Clinton, both of whom weathered second-term scandals.
"The White House strategy will unfold over the next several days, starting with yesterday's announcement of a new Federal Reserve Board chairman and continuing today with a presidential speech on Iraq at Bolling Air Force Base. Anticipating a barrage of criticism when the death toll hits 2,000, Bush will try to put the sacrifice in perspective by portraying the Iraq war as the best way to keep terrorists from striking the United States again, the official said. He will make the same case in another speech Friday in Norfolk."
The Anti-Miers
Bush yesterday named Ben S. Bernanke, currently the chairman of the White House's Council of Economic Advisers, to succeed Federal Reserve Chairman Alan Greenspan.
Jonathan Weisman writes in The Washington Post: "President Bush turned to a candidate for the job with unassailable credentials and enough distance from the White House to blunt charges of cronyism or ideological motivations, former White House officials and economists said yesterday."
While not a crony, Bernanke is not exactly a critic either.
As Weisman notes: "On Oct. 11, Bernanke delivered a speech on economic opportunity to the National Economists Club in which he waxed at length on the power of Bush's economic policies, especially his tax cuts."
Here is the text of Bush and Bernanke's remarks yesterday.
Christopher Cooper writes in the Wall Street Journal: "Though Mr. Bernanke's appointment doesn't appear to be political, it is possible that the timing of yesterday's announcement was."
Tom Raum writes for the Associated Press: "Markets rose on the news -- a good sign for Bernanke's confirmation prospects.
" 'We probably got Monday's little rally because everyone's happy it wasn't Bush's accountant,' joked David Wyss, chief economist at Standard and Poor's in New York.
" 'This is what the markets expected,' Wyss added, more seriously."
Here's an amusing exchange from yesterday's press briefing :
"Q I'm just wondering -- you know, he's known as 'Helicopter Ben,' because he once said to fight inflation he would fly over the country and throw money out of a helicopter. I'm wondering in the case of Katrina, did he suggest, you know, let's throw $60 billion out of a helicopter, which would stimulate the economy, and now he's in the position of going --
"MR. McCLELLAN: He has not suggested throwing anything out of a helicopter to the President."
Stakeout Watch
Here's an AP photo of Rove driving off to work this morning. Here's an AP photo of Libby being driven to work this morning.
Here's an AP photo of Libby in the Oval Office yesterday, holding a crutch. Libby recently broke a bone in his foot, ostensibly while running up stairs.


The Contra Loma Boulevard/L Street segment is the third construction segment along the corridor, between Somersville Road/Auto Center Dr. and Lone Tree Way/A Street. The project will expand the highway from four to eight lanes, including three mixed flow lanes and one High Occupancy Vehicle (HOV) lane, from just west of Contra Loma Boulevard//L Street to just west of Lone Tree Way/A Street. The project includes providing a full diamond interchange at Contra Loma Boulevard/L Street, a median wide enough to accommodate mass transit (BART) and eliminating the G Street on- and off-ramps.
Construction commenced in March of 2012 and was completed in January of 2016.


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England pull out of badminton tournament after terror threat
Sun 9 Aug 2009 16.53 EDT First published on Sun 9 Aug 2009 16.53 EDT
Olympic silver medallist Nathan Robertson was among the English team scheduled to appear in Hyderabad. Photograph: Paul McFegan/Sportphoto Ltd
The England team has withdrawn from the World Badminton Championships in India because of "a specific terrorist threat" against the tournament.
The eight-strong squad, which includes the Olympic silver medallist Nathan Robertson, pulled out of the event, which starts tomorrow in Hyderabad, after a reported threat by the Muslim extremist group Lashkar-e-Taiba.
The tournament's organisers said they were disappointed by the decision of the England team, which was also accused by its Scottish counterpart of over-reacting.
Thomas Lund of the Badminton World Federation said: "It's unfortunate that the English team made their decision before we had had an opportunity to properly brief the team management."
Anne Smillie, chief executive of Badminton Scotland, which said its players will stay, told the BBC the English players would have to live with the knowledge that they have pulled out of a major world event. Welsh Badminton has three players at the tournament.
The government said it supported the decision which was one for the governing body, Badminton England. Gerry Sutcliffe, the sports minister, told the BBC: "It's a decision that's not taken lightly, but you have to support them, because the players' security has to come first."
Adrian Christy, Badminton England's chief executive, said: "Safety is of paramount importance and therefore, with great regret, the team will be returning home immediately.
"Considering the level of concern that we had, security was very poor. After the players had experienced that, they felt they couldn't put themselves back in the performance mindset. I would suspect, on the back of our decision, security has been strengthened, but that wasn't there when we needed it."
Lashkar-e-Taiba, a Pakistan-based group fighting Indian control in Kashmir, was most recently linked with the Mumbai terrorist attacks last November, which killed 166 people.
William Hague, the shadow foreign secretary, told Sky News : "Wherever possible we should err on the side of going ahead with normal life, in the face of terrorist threat."


Well, the site is back in operation. Looks like somebody paid the bill.
2012 Race Red Mustang 5.0 with JLT CAI, Catless midpipe, Pype X Pipe and Axle Backs. Bama Tuned. RTR chin splitter, Roush side effects and rear diffuser, and Steeda spoiler.
Ha ha, sorry about that. I was slacking.


The word Spring came from Old English and originally meant the place where a stream rises from the ground. Its meaning evolved into the idea of a source or origin in general.
Then the meaning of Spring evolved into the emergence of new growth, a time when plants and flowers rise up from the ground like magic.
The concept of Spring Fever emerged in 1843, although I'm positive humanity experienced spring fever every year before then, even in ancient times. Spring Fever was defined as a surge of romantic feelings.
I'm very familiar with spring fever as I get a bad case of it every year.
It's a sudden feeling of being caged and needing to be free. A feeling of wanting to throw off heavy, drab-colored winter clothes for T-shirts in light, bright colors like blue, green and yellow.
Wanting to get on my bike and just ride. Or perhaps put the top down on my convertible, turn the music up and drive with no particular destination in mind and no timeline for return.
Possibly driving down the California coast on Highway 1, all the way down to the Mexican Baja, then turning around and heading all the way up to Oregon, wind on my face the whole way. Sleep under the stars and never go back inside.
I'd write more, but the day is gorgeous and I'm going outside. Who knows what this spring fever will bring?
Wishing you many days of irresistible Spring!


– Being around since the 1920s, the Balinese wolves are a variant of the Siamese species of cat. They are an oriental breed of kitten and also have been seen from the Americas. Having been consumed with murderous kind, a few of those litters using a more baldness have since evolved to the Balinese breed by means of a set of genetic mutations.
The duration of the fur is a good way to tell the difference between a Balinese strain and Siamese one since Balinese cats has longer fur which is in one layer, rather than in a double layer like most other cats do. This double coating makes the other cats' coat seem rougher, like a washboard. This long fur doesn't interfere with the grooming of this cat, luckily, since it is not extremely long.
Find out the most recent images of Is Balinese Kittens In Maryland Any Good? Seven Ways You Can Be Certain | Balinese Kittens In Maryland here, and also you can get the image here simply image posted uploaded by Teman Saya that saved in our collection.


It's over! 2009 Deer Season is officially in the books!
We've closed the retail store at Cordray's and are looking forward to just a few months of quiet and rest! We'll be reopening on August 15th bright and early at 9 am. Until then, we'll be glad to help you with Cordray Farms Beef Sides and Shares on an appointment basis. If you've got meat orders that you haven't picked up, give us a call at 843.766.7922 and we'll make an appointment to meet you.
We'll be harvesting beef in February. Join our email list to get notification of when we'll have Cordray Farms Beef ready for you! Contact claudia@cordrays.com.
Last day for Cordray Farms Beef Peppers & Cheddar is tomorrow!
We make these with Ambrose Farms fresh jalapenos, cheddar cheese, and Cordray Farms all natural local beef!
Beef sausage smoked with cheddar cheese, Cordray's Cheddarwurst follows the same recipe as the venison cheddarwurst but is made with Cordray Farms All Natural local beef!
LAST CALL! The last batch of applewood smoked bacon is READY!
Thanks for all your help on contacting the folks who've not picked up their orders! It's been awesome to have help with a problem we have every year! The way the law is written we've got no recourse to get these orders picked up and the money paid. If we were any other business, we could sell the product we've made to recover our expenses, but with venison we're just stuck! So thank you for helping us to contact these folks. We still have just a few of the really old ones (Nov. and earlier) left.
I might be calling on you for help again after we get finished this weekend. Remember, if you know these folks, please let them know we're looking for them or talk them into giving it to YOU!
People always ask what we do in the "off season." Since we've been out in the shop 75 hours a week since August 15th, the first thing we do is REST! Then, as you can imagine, we have a ton of small projects, and a few larger, that have gone slack during all this time at work. I suggested to Michael that I move my "Honey, do..." list to the blog so ya'll could help me harass him by asking about all them when we get back together in August. Hey, it's working for the missing persons list! Always the thinker, though, he suggested I conduct a contest, listing all my projects and letting you vote on what he should do. The winner and the project he's to actually finish would be announced in mid-July! That is SO not going to happen. Seriously, though, I'll be posting some photos as we go through the winter time calving season and share with you some of our "off season" farm fun. Give us a call if you have questions, but just remember that the farm phone rings in the house!
All sold out of Applewood Smoked Bacon! The last batch will be ready Thursday.
We sold out of delicious bacon about midday Saturday. We've got one more batch coming Thursday - stay tuned and I'll let you know for sure! That's the last chance until August 15th, so stock up now!
Want to try "Cow Pooling"?
CBS News, Early Show, this morning did a segment on a new term, or new to me anyway. "Cow pooling" is sharing a cow among a small group of families. It's just what we've been doing with the Cordray Farms Beef Shares. Your family and 7 other families get a farm raised steer divided into 8 roughly equal parts. We usually find the families, but would welcome a group who want to share! Check out the link below to see how it's being done all over and if you're interested in cow pooling with some other local families with our upcoming beef in February, give us a call (843.766.7922).


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Entro in pass – album de Il Pagante del 2016
 Entro in pass – singolo de Il Pagante del 2012


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What's the Deal with Dance Fitness, Anyway?
An In-Depth Look at the Craze Sweeping the World (and a Peek Into How It Can Benefit Your Personal Trainer Career)
The dance fitness craze has been such an integral part of the fitness realm for so long it can be hard to remember exactly when well-known classes like Zumba first popped up on the fitness radar—seriously, dance fitness has been popular for that long.
Dance fitness classes are well-received and notable for several reasons, including—and definitely not limited to—the fact that they make fitness accessible to a whole new demographic of people that otherwise might not have stepped into a gym to begin with.
Certainly, we have dance teachers—and hugely popular dance fitness programs, like Zumba—to thank for that.
With its highly regarded fitness benefits, hugely popular reputation, and returning iteration after iteration off the base idea that dance fitness is fun and good for you, we can't help but wonder…
Why don't personal training professionals get in on the dance fitness trend, too?
If you're like us—wholly fascinated by the whole dance-like-no-one-is-watching-but-get-strong-doing-it thing—then you've probably wondered the same thing. Where did the dance fitness craze start? Why is it still going so strong? Who's out there coming up with all these evolutions of dance-fitness in the first place?
That's exactly what we're here to answer. From classic dance-fitness like jazzercise to some of the more new-fangled healthy-dance trends like Bungee Dance (yeah, this is a real thing, we didn't make it up), we're taking a zoomed-in look at the motivation behind these movements, why they're so successful, and how they could possibly benefit your clientele.
Where Did the Dance Fitness Craze Come From?
It's no secret that dancing is a fantastic way to stay in shape. People have known this for years, decades, centuries—there's nothing new about it. But the dance fitness craze that's become such a large part of the gym culture is, in the grand scheme of things, relatively new. Which, leads us to ask—if dancing has always been a great form of exercise and staying in shape, where exactly did this specific trend come from?
While it's probably impossible to really, really pinpoint the entirety of where the dance fitness movement started, we'd be historically remiss if we didn't credit most of the craze to Jazzercise.
Yeah, yeah, we can practically feel you rolling your eyes—it's on-trend to mock Jazzercise (and it probably always will be in some circles), but it's still important. In fact, Jazzercise is probably the flame we can credit to igniting the entire dance fitness movement (at least, in the United States). Without Jazzercise's invention in the late 1960s, it's likely that other forms of shake-and-shimmy fitness (like Zumba) wouldn't exist in the same capacity they do today. It was Jazzercise that first sparked the joy in working out for a large subsect of women—it was fun, it had flair, and it kept you looking fighting trim.
Jazzercise bore the movement, other aerobic dance fitness classes kept it popular through the years. It would be about two decades later—in the 1990s—when the happy-accident of Zumba would be born and the dance-fitness craze would get an entirely revamped image. Nowadays, the sheer volume of distinctive dance fitness classes is immeasurable, each category filled with unique niches all set up to do one thing—make fitness fun.
Types of Dance Fitness You Should Know About
We're going to be honest with you—we're not going to list out every single type of dance fitness out there (it's not that we're not dedicated, it's just like, have you guys seen how many iterations of dance-fitness there are?). We are, happily, going to give you the inside scoop on a few of the most popular though. Check them out!
BollyX
BollyX has all the intensity, flavor, and excitement of Zumba, but it's got a sweet, little twist—it's wholly Bollywood focused. Disclaimer: you don't have to be obsessed with Bollywood to reap the benefits of this dance fitness craze, but we're not saying it hurts, either. BollyX offers hundreds of routines; offers HIIT, cardio, and toning benefits; and aims to help fitness-enthusiasts to break free of stress and actually enjoy their workout.
We've definitely all heard of Zumba, but what do we really know about it? This happy-accident trend is all about shedding pounds, toning up, and having fun—in other words, it's a multitasker's dream. Whereas BollyX has Indian and Bollywood themes interwoven into its fabric, Zumba has a melding of Colombian, Caribbean, and martial-arts-esque vibes to it. Zumba is a great fitness choice for folks who love to pump the music, break a sweat, and feel the rhythm. There are also TONS of options for classes (all of which you can get certified for!) within the Zumba-sphere, so even within this dance-craze, there's no one-size-fits-all approach.
Jazzercize is an oldie-but-a-goodie type of dance fitness. This type of dance fitness has been around since 1969, so it's definitely not a new craze. That being said, there's a reason it's stuck around so long. Jazzercise is all about melding aerobic exercises with funky dance moves and plenty of jazzy-inspo—in other words, it's great for folks who love to get down on the dance floor and want a fantastic, cardio-intense exercise.
This type of dance fitness takes a totally different approach than the first three we mentioned. Why? Because it's not all about the heart-pumping, beat-of-the-music, dancin'-in-the-club type of fitness. Instead, barre is a type of dance fitness that's inspired by ballet and ballet moves with infusions of elements like Pilates, classical dance, yoga, and strength training. Instead of lots of fast movement and replicating sequences of choreography (like with other types of dance fitness), Barre is all about high reps of small range movements.
How Dance Fitness Can Benefit Your Clients
Dance fitness isn't just for those who already consider themselves dance inclined. In fact, dance fitness is a fantastic choice for all sorts of clients—whether they've got a set of dancing shoes or not. Why? Because dance fitness is versatile, it's flexible, it's effective, and it's exciting. Dance fitness is inclusive—it doesn't require that your clients have prior training and it's fairly easy to pick up on. It's a fantastic choice for cross-training (that's right, even your bulky weightlifters can find benefits in dance fitness). It's cardio-focused to keep your heart healthy and it's fantastic for toning muscle. But more importantly, it's a stress buster that, at its core, is just super fun for people to dive into.
See what we mean about the dance fitness craze? Whether you're into it or not, you've got to admit, its origins are pretty cool, and the fact that it's an all-encompassing, broad niche with tons of individual subsects is also neat. Want to know more about the dance fitness movement? Want to learn how to become a dance fitness instructor? Simply want to know more about how dance fitness can benefit your clients? Keep up with our regularly updated blog here to stay in-the-know with the dance fitness trends, details, and more!
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Indigenous People Around the World
FACES March 2019. People who have always lived in a specific region are called indigenous. Indigenous groups are found throughout the world.
FACES March 2019
What does it mean to be indigenous? With 370 million indigenous people in the world, in more than 70 countries, representing 5,000 different cultures, and speaking the majority of the world's 7,000 languages, "indigenous" is a concept your children should be familiar with.
This fascinating edition of FACES introduces you and your children to indigenous people all over the world, including the Maya, the Nenets, the K'ho, the Huli, the Lakota, the Berbers, the Basques, and more. Discover how these ancient cultures still exist and endure, become familiar with their daily life, their games, their art, their customs, and their stories. With detailed maps, beautiful photographs, detailed stories and articles, you'll delve into the history of people that you've probably never considered and will open your and your children's eyes to a brand-new world—one grounded in the old world.
Enjoy features including:
Life Lessons From the Experts by Pat Betteley
The Maya: We Are Here by Rachel Kehoe
The Nenets: Reindeer Herders of Russia by Pat Betteley
K'Ho: The Art of the Brew by Kimberly Jensen
The Man of the Hole by Christine Graf
The Huli People of Papua New Guinea: From Isolation to Theft of Their Natural Resources by Colette Weil Parrinello
The Water Protectors by Christine Graf
Imazighen: The Free Men by Ann Stalcup
Jai Alai: A Game for the Ages by Kathleen M. Muldoon
How Ma-ui Fished Up the Great Island A Play Based on a Hawaiian Folktale retold by Pat Betteley
Regular features include High Five, At a Glance, Critter Corner, Where in the World, A Closer Look, Your Turn, Dear Kylie, Art Connection, Say What?, One Last Face, Contest, and a crossword puzzle.


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U.S. MARINE CORPS PLANS TO ARM ITS F/A-18 HORNET STRIKE FIGHTERS WITH APKWS
APKWS is a low-cost precision-guided 2.75-inch rocket system that integrates a low-cost Distributed Aperture Semi-Active Laser Seeker guidance section with existing Hydra 70 rocket motors and either the Mk 152 or M282 warheads
As reported by Janes.com a pre-solicitation notice posted by the Naval Air Systems Command (NAVAIR) on Jul. 25, 2017 revealed that the U.S. Marine Corps (USMC) is planning to integrate the Advanced Precision Kill Weapon System II (APKWS II) on its F/A-18 Hornet strike fighters.
Furthermore the pre-solicitation notice specified that a sole-source award to BAE Systems is planned.
APKWS II is a low-cost precision-guided 2.75-inch rocket system that integrates a low-cost Distributed Aperture Semi-Active Laser Seeker (DASALS) guidance section with existing Hydra 70 rocket motors and either the Mk 152 or M282 warheads.
The APKWS laser-guided rocket demonstrates extreme precision, reliability, and versatility in theater and in testing. The system also provides new combat capabilities for air, ground, and sea-based platforms. The weapon in fact uses its semi-active laser guidance technology to strike both soft and lightly armored targets in confined areas, providing greater accuracy and mission effectiveness.
Currently the USMC has already integrated the APKWS on its AV-8B fleet. As we have explained in fact the weapon gives Harrier pilots, who usually fire unguided rockets or drop unguided 500 pound bombs to destroy enemy threats, a lighter, precision air-to-ground attack option.
Noteworthy the AV-8B jump jets from Marine Attack Squadron (VMA) 311 tested the APKWS for the first time in the Indo-Asia-Pacific region on Jun. 9, 2017 when they carried out a live fire exercise with the weapon at the W-183 range training area, off Okinawa, Japan.
This print is available in multiple sizes from AircraftProfilePrints.com – CLICK HERE TO GET YOURS. F/A-18B Hornet VMFAT-101 Sharpshooters, SH215 / 163115 – Medal of Honor. MAG-11, MAW-3, MCAS Miramar, CA – 2014
Photo credit: U.S. Navy
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AV-8B Harrier
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Different Types of Writing Degrees
Client: Writing Services Company | Category: Academics | Word Count: 550 | Keywords: PhD, Degree, Writing Services, Dissertation, Study
Choose in a career you love and you will never have to work. If you are fond of the romanticism of language and have a flair for the humanities, writing might be just the career for you. Technical writer or journalist, writing skills can be applied to an array of career options depending on your interest. If you are looking to enrich your skills set and possibly consider a serious path to become an author, this article will explore options in qualifications and building your foundation to develop into one.
An Associate Degree
Typically, with at least a two-year study, the industry-focused program equips graduates with the basics of writing that can be applied to an entry-level job prospect, or lay the foundation for a bachelor's degree. The emphasis is usually to nurture and inspire out-of-the-box thinking for creative writing and to build the fundamental proficiencies involving literature and writing. The theories cover aspects such as informational writing, journalism, technical writing, and business communication.
This would be the next step and usually takes about four years to complete during which you will be able to specialize in a type of writing.
If you are looking for a career in medical writing, science communications or journalism, you can consider universities such as MIT, John Hopkins, UCSC or BU. MIT and John Hopkins are examples of universities offering specializations in science writing where graduates may opt to become a science journalist, through a doctoral degree would be required for those who aspire to go into research.
The simplification of communication on complicated topics is the focus of technical writing degrees. The curriculum revolves around understanding reader-friendliness and the production of composition formats such as instruction manuals and technology supports. Arizona State University offers such a BA.
This major is sought after for aspiring and freelance authors. It nurtures artistic expressions and conveys an original message to readers on the elements of fiction, sometimes fused with disciplines in literature and philosophy. The University of Columbia and the Aberystwyth University in Wales are examples of this BA.
If you are looking for a path in the publication be it newspapers or magazines, this would be your obvious choice. The London School of Economics and Political Science was ranked first in the UK for media and communications studies. Syracuse University offers you an MBA in Art Journalism should you be looking to further your qualifications after your Bachelor's Degree.
A Master's Degree
This would be the next step on the writer's ladder depending on your focus of writing. It would take about a year or two to complete with full-time study and may require a dissertation for you to graduate. Master Degrees in Rhetoric and Composition, Literature and Fine Arts are such examples.
A PhD
The most advanced studies in writing can take between four to six years to achieve with the requirement of a dissertation. In any case, there are always PhD writing services available on the market to support you in managing your thesis. Creative writing, literature and rhetoric and composition are some examples of specializations you can get a PhD in, in working towards a career in creative or scholarly publication, or should you choose to go into teaching.
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Lighthouse Cooler Totes from the Redbows Cooler Bags collection. Feature a main compartment with zip closure and double handles. The drop down height of handles 23.5 cm. and the bag has an open front pocket with pen loop. Accessories not included. Made from non-woven 80g/m_ Polypropylene.