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Are you a writer? Then you need to learn content strategy
Jul 27, 2020 | By: Dusten Carlson
Your client should be able to explain what they want. Many can't. If this happens to you, what should you do?
Every writer should know enough about content strategy to fill in the gaps and educate their clients if necessary.
We've all had clients who have funny ideas about what makes content successful.
How often have you seen a job post that says something vague like "we're looking for writers with proven success" or talked with a potential client who wanted "sticky content that goes viral"?
Proven success? What does that even mean?
What are you supposed to say when you apply for that job? That you can drive huge amounts of traffic to their website? That you can get a lot of shares on Twitter? That you can write content that ranks highly on Google?
That's probably what they want to hear, but it's just lip service.
Ranking content in Google is a complicated, long-term endeavor of which good writing is only a part.
Shares on Twitter don't automatically translate to clickthroughs to the site.
A huge amount of traffic doesn't automatically mean huge sales.
And yet, so many clients have vague metrics for writer success and are convinced by superficial promises of "big wins." They don't think they're hiring freelance writers, they think they're hiring magicians who can turn a few hundred bucks into quarterly sales records.
Why do they think things like this?
I'll tell you who you usually can't tell you why: Your client.
Because there's a big problem with the dialogue between freelance writers and their clients.
"Gee, only one?"
Alright, there are many. But one problem at a time, okay?
Today let's talk about one that's particularly hard to put your finger on — Figuring out who is responsible for content strategy.
In my experience, this simple role misunderstanding causes nothing but headaches for clients and freelance writers both.
In fact, I'd go so far as to say it's the fastest way to ensure a new relationship with a client ends before it begins, with everyone leaving the table disappointed.
Why does this keep happening, and who's responsible for fixing it?
Let me tell you a quick story.
I recently got coffee with an entrepreneur who wanted to pick my brain about content. He runs one of those box delivery startups and is beginning to see some real traction.
He has a few thousand followers on his social channels, and from all outside appearances, his marketing efforts online look like they're successful.
But he runs a small team, and a lot of his content is whipped up on the fly and with no real strategy behind it. He's on the cusp of a big business break and he has heard that blogging is a successful marketing tactic. But he's skeptical.
"It's just such an investment," he said. "If I pay a writer a few hundred bucks for a blog post and it doesn't go viral, then it was a waste of money. A sunk cost. Writers just don't understand this."
Is this your expression right now?
Mine too. Let's talk about it.
[click_to_tweet tweet="'There's a big problem with the dialogue between freelance writers and their clients — figuring out who's responsible for content strategy.' #writingcommunity #freelancewriter" quote="'There's a big problem with the dialogue between freelance writers and their clients — figuring out who's responsible for content strategy.'"]
Just from hearing him say this, I could tell we had a handful of misunderstandings on the horizon when it comes to expectations. Putting my content strategist hat on, there are a few things I'd advise him on at this point.
Problem #1, he assumes going viral = success. If he were running a business that depends primarily on advertising revenue, like a publication or a blog, then going viral would indeed be the right strategy.
But his revenue model is based on products he sends customers in the mail. Is going viral really the right way to go?
Maybe. If he has a lot of money to put into content creation. But, Problem #2, he has a small budget for content.
This means top-tier freelance writers are probably out of his range. He'll need to hire first-year freelancers who are still cutting their teeth and building their portfolios.
There's nothing wrong with those writers of course, but they probably don't have enough content strategy experience to explain why "going viral" is a bad strategy for him, or what he should do instead.
Which leads to Problem #3, he implicitly assumes that success or failure is on the writer.
At that level of pay and experience, freelance writers should pretty much only be expected to do a job and collect their check, not feel pressured to guarantee results for a strategy they didn't design and don't have any input on.
[click_to_tweet tweet="'Many clients don't seem to think they're hiring freelance writers — they think they're hiring magicians who can turn a few hundred bucks into quarterly sales records.' #writingcommunity #writelife" quote="'Many clients don't seem to think they're hiring freelance writers — they think they're hiring magicians who can turn a few hundred bucks into quarterly sales records.'"]
If he can't afford top-tier, experienced freelance writers, then all of the content strategy is on him, and the success or failure of the content is his as well.
So, if we're keeping track, this client misunderstands:
What it means for content to be a success for his business
How much investment it takes to succeed with content
Who is responsible for the success of his content
The saddest part of this story? Running into clients like this is not uncommon for freelancers.
This is you right now, right?
If you're the first-year novice writer this guy was able to afford, this puts you in an awkward situation.
First, it's possible that you just don't know enough about content strategy yet to explain to the client where he's wrong, even though you probably intuit that he's wrong.
Second, even if you do know he's wrong, and even know some of the reasons that he's wrong, you might feel that it's not your place to educate your client, or you might lack the confidence to do so.
Whatever the reason, the client now assumes that you know enough about content strategy to make this one piece of content an absolute, unqualified success for him, and you assume he knows something you don't, or just hope that the content you put together does what he wants it to do.
You're both now co-pilots in a project headed for disaster.
And to think, it could have been avoided.
Who is responsible for content strategy?
What does all of this mean for writers, especially ones that are earlier in their careers?
First: In an ideal world, your client is responsible for content strategy. And you're well within your rights to expect that of them.
They should know things like:
Exactly what kind of content they need produced
What it should look like
Which channel(s) it should be optimized for
What topics they want to cover
What keywords (if any) they want to target, and
Have a realistic idea of what success looks like.
Simply put, if you're not being paid to do so, your role isn't to create a strategy. Your role is to execute their strategy.
Sure, maybe you can advise them here or there on technical stuff they might be missing, like headlines.
Let's say you hire someone to paint your living room. They show up at the address, but it's just an empty lot. They call you, confused. "Where's your house?" Just as confused, you retort "well, you have to build it."
No no no.
This is not how it will go.
Writing is a skill, just like painting a house. It doesn't mean that a house painter can also build a house. Similarly, a writer isn't necessarily a content strategist.
And if a writer is a content strategist, then they, like the house painter, wouldn't build the house for the same cost as it takes to paint the living room.
Here's the reality check...
Between you and me, as the freelance writer, you're completely justified in expecting that your client has already figured out exactly what they want.
... it's probably not going work out that way every time.
Heck, most times.
All too often, the client doesn't actually have a strategy (or doesn't understand what they should actually want) which means that many are setting themselves up for disappointing results.
And who are they going to blame? They're going to blame you.
Even though it's 100% their fault.
Here's what writers should do.
Yes, in a perfect world, you're not supposed to be the content strategist (unless you're being paid for that).
But you can't wait for clients to become the content strategist. If they are, that's awesome. If they aren't, you have to step in and educate them.
If you're a writer, you're also a teacher. Your students are your clients.
Understand a simple reality: Most clients you'll be working with on a freelance basis aren't content people.
They don't know the ins and outs of your skillset. That's why they're hiring you. You're the content person.
Most small business owners spend their days wrapped up in product and sales and payroll. Ultimately, they just want to be successful.
Most of them know that good content can be a big advantage over their competitors.
They just don't know what success actually looks like, when to expect it, and what kind of content gets you there.
So what are we telling you to do, really?
We're not advocating that you offer free content strategy services to your clients. Anything but.
We are saying that writers at all levels, but especially early on, need to prioritize learning content strategy.
If you're a first-year writer and have one takeaway from this post, that's it.
Start learning content strategy today.
And don't stop learning content strategy.
Make it part of your professional development.
Read marketing blogs and subscribe to marketing newsletters.
Learn, learn, learn.
Every writer picks up content strategy over the course of their careers.
But they do it haphazardly. They learn from experience.
We're saying start the process now. Do it on purpose.
So you can offer free content strategy advice to clients?
So you can recognize red flags your clients throw your way about content strategy.
So you can understand what you're getting into.
So you can help manage expectations.
So you can push people who hire writers to set tangible, realistic goals for you.
[click_to_tweet tweet="'If you're a writer, you're also a teacher. Your students are your clients.' #writingcommunity #strategy" quote="'If you're a writer, you're also a teacher. Your students are your clients.'"]
You can't define your client's goals for them, but you should ask what their goals are and be able to chime in if you think they're unrealistic.
And if your client is lost and doesn't know what their strategy should be, offer to create one for them (for pay, of course).
When it comes to the dialogue between freelance writers and their clients, we need to lead a paradigm shift.
Study after study after study after study after study shows that good content is a major driver of business growth and success. Every client who wants to hire a freelance writer already knows this.
But it takes time. It is an investment. Most clients don't know this part.
That's the expectations gap. That's why clients think one blog post will set quarterly sales records.
The only way to fix this problem and hit the reset button on client expectations is to normalize conversations like this:
Client: "I want content to go viral."
Writer: "Are you sure that going viral is the right strategy for you? What's your ultimate goal?"
Client: "To sell more stuff, obviously."
Writer: "Okay, well, going viral isn't necessarily the best way to do that because [insert XYZ reasons]."
Client: "Oh. Well, what do you think we should do?"
Writer: "It sounds like you need to spend some time thinking about content strategy, or hire a content strategist. It just so happens, I could offer my services..."
That means you need to collect all of the knowledge about content strategy you can, as soon as you can.
Okay, sold. How do I learn more about content strategy?
There aren't a lot of good resources out there that are specifically geared toward writers. You'll have to mostly stay away from freelance writing blogs and look for resources in marketing, PR, digital media, and more, depending on what lane you're trying to steer into as a freelance writer.
Even if you're getting your start writing listicles for a viral website, you can learn things about stuff like headlines and readability that will benefit you when working with a B2C blog.
Even if you want to become a master blogger, there are things you can learn about email subject lines and social media advertising that translate over.
Good copywriting habits are good copywriting habits.
Also, ProWriter is, in part, an attempt to bridge the divides we're talking about.
That's why this blog exists, and why we publish content like this on our social channels:
If you've ever been too afraid to ask what these acronyms mean and how they matter to your job as a writer, fear no more! We put together quick cheat sheet for you. ⠀ ⠀ More resources for freelance writers available at: https://prowriter.co/⠀ ⠀ #prowriter #freelancewriting #contentwriter #writingtips #contentwriting #writingadvice #copywriters #wewrite #writersofinstagram #writersofIG #writingcommunity #writersconnection #freelancewriterslife #seo #seotips #marketing
A post shared by ProWriter (@prowriterhq) on Jul 7, 2020 at 6:19am PDT
We publish content every day in an effort to help writers, especially those earlier in their careers, increase their knowledge of content strategy.
That way you can coach your clients instead of letting them set both of you up for failure.
Needless to say, happier clients means more jobs for you which means a happier you!
If you have any suggestions for topics you think we should cover, feel free to email us directly at [email protected]. Or, start a conversation with me on LinkedIn.
Dusten Carlson
Dusten is a professional copywriter and owner of ProWriter. He's combined his passion for community building and creative writing into a solution that allows thousands of professional writers to earn a living doing what they love.
Start Your Journey Toward A Writing Career Now!
Sign up right now and get full, immediate access to ProWriter's library of resources and marketing tools. Heck, you might even land your first paying client today!
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Fidelity Bank, founded in 1970, is one of the premier, independent commercial banks in the Minneapolis / St. Paul area, serving approximately 700 businesses. Fidelity's approach to business banking sets it apart from other banks, going far beyond credit scores and balance sheets. Fidelity's business banking relationships are built upon the philosophy of Intellectual Capital™, in which bankers gain a deep knowledge of a client's business.
The Intellectual Capital formula takes all aspects of a business into consideration, including the dynamics of the business, its cycles, trends and the economic conditions surrounding the client's industry. This insight allows bankers to create customized and creative financial solutions, based specifically on the unique needs of the client, resulting in relationships that continue to grow and deepen, year after year.
Fidelity Bank has a history of long-standing client relationships that is unprecedented; many clients have been banking with Fidelity over 20 years. Fidelity takes great pride in understanding their client's businesses intimately, and anticipating potential challenges facing the business, often before the client recognizes it. This impressive history of client loyalty is a true testament to the strength of Fidelity's highly personalized Intellectual Capital approach to business banking.
Fidelity Bank's partnership with Argos Risk offers business banking customers a proactive, affordable, and easy-to-use monthly subscription solution to help improve cash flow, save time, and streamline the entire credit risk management process, including customized A/R and credit worthiness policies.
Since Fidelity Bank maintains such close relationships with its customers, they recognized that many of their business banking customers faced daily challenges with the credit risk management process, including the need for help in making credit-based decisions that affect the health of their company. Fidelity's Intellectual Capital philosophy led them to make the decision to help customers by finding a solution that was affordable and could easily and efficiently manage the complex process.
Fidelity Bank did its homework and decided to introduce customers to Argos Risk Surveillance (www.argosrisk.com) in an effort to help them get on top of their credit procedures and to identify potential A/R issues before doing business with them.
With Argos Risk Surveillance, companies can enter their customers, suppliers, and competitors into a process that provides ongoing, real-time monitoring of their creditworthiness and financial health. A proprietary algorithm provides a score assessment based on the creditor's selected risk tolerance level.
Once Fidelity Bank's business customers have the power of these insights, they can set a formal and structured credit policy for their clients. By incorporating the Argos Risk product directly into their credit determination process, the business customers of Fidelity Bank can feel confident that they are making well educated decisions.


The University of Glasgow-developed course, delivered on FutureLearn – called 'Understanding Suicide and Suicide Prevention Strategies in a Global Context' – allows users to learn about the complex set of factors linked to suicide and explores suicide prevention strategies.
Dr Laura Sharp, Co-Course Developer, from the University of Glasgow, said: "We've put together this course to empower those who engage in the course to have open conversations about suicide risk and prevention, with the hope that together we can reduce suicide rates."
'Understanding Suicide and Suicide Prevention Strategies in a Global Context' launches for enrolments on the 7 February to coincide with Time to Talk day 2019 — a day dedicated to having a national conversation about mental health in the UK. The course will commence 4 March 2019.
The WHO Guide to Preventing Suicide: A Resource for Media Professionals can be found here.
Professor Rory O'Connor, Chair in Health Psychology at the University of Glasgow, said: "I am delighted to be involved in and endorse Glasgow University's new Suicide Prevention MOOC. It provides an excellent overview of key issues involved in suicide prevention from a global context and it should be of interest to anyone keen to learn more about the scale of suicide, the importance of addressing stigma and international efforts to tackle suicide."
Helen Fuller, Global Healthcare Lead at FutureLearn, said: "mental health is a priority area for FutureLearn and few subjects can be more important than suicide prevention, which is so devastating to so many people. This sort of course, which looks to engage learners in both the UK and internationally, epitomises FutureLearn's company mission to transform access to education on a global scale. We are sure our learners will find this important course highly informative."
Professor Jackie Taylor, President of the Royal College of Physicians and Surgeons of Glasgow, said: "The Royal College of Physicians and Surgeons of Glasgow is delighted to be able to support this important work. It's vital that we provide all the support we can to those in need, and this innovative approach will add to the resources available in this vital area."
Ruth Sutherland, Samaritans CEO, said: "Understanding suicide and suicidal behaviour is a key part of suicide prevention. Finding effective ways to support individuals and sharing best practice will help those working in the field to save lives."


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Flash Fiction: The Wave
Wondering what that countdown is about? Well, I am running a bit of a contest here on Coolerbs Reviews. If you're interested, come check it out, right here: Click Me
The end of the year approaches, and a new one begins.
But what if, instead, it just ended?
Let's explore a possible way we could all die, with a flash fiction called:
When the world ended, no one had stopped to ask how. This was mainly because of two reasons: the first being that no one was, during those final moments, introspective enough to give it any thought; the second was simply a lack of living people left to ask. In a matter of only a few hours more than two-thirds the population of planet earth had been incinerated. The only comforting thing about it was the lack of pain they experienced. All of that pity should, instead, be going to the people still alive, for they were the ones who were in hell.
No, it was not the Rapture, nor was it some act of terrorism. It was simply a wavelength, a stretch of arcing pulse, exploring down every inch of the universe. Soundless, invisible, but oddly enough, not tasteless. In one moment every person on earth tasted copper and rot, and a thousand fragile objects dropped when their carriers lurched forward in disgust. Woman suffering from morning sickness were by far the worst effected, giving their already stressed out husbands just another thing to worry about.
You could almost imagine the wave as being malevolent: it was incredibly effective and hit its targets hard. It started outside of the atmosphere, slamming into every satellite above the western hemisphere; from there it rode the signals being beamed down. The richest class became the first target as the collective smart-phones of the world became beacons. Broadcasting it into the infrastructure of the world: security cameras, the internet, radio towers and the electronic stock market; everything held the signal.
This was only the prelude to the madness, as it just sat there, festering inside every piece of technology; everything that had the audacity to hold an electrical spark.
At the beginning of the century, people had feared an event where all major technology would fail. It seemed that they were not entirely wrong, it was going to happen, and the only inaccuracy was simply the date.
Once everything had been effected, it readied itself for its ultimate plan. In the last moment of beauty that any human would ever experience, every piece of technology glowed bright. They all turned on without a single provocation, and feverously did their assigned tasks. Anything close to the earth would have seen it, and marveled at the glow of Terra Firma. The ground was awash with lights, and the sounds of a hundred songs playing; every person on a morphine drip getting the high of their lives.
Then, it all went dark. In a collective sigh the world turned silent. But it was more than a global black-out, it was an utter failure of every battery, every engine, and every computer.
Simultaneously, the entire world fell to shit.
"Dad?" asked a woman, as the hand she had been holding went limp. Around here a few others had fallen. The light of the sun through the windows were the only thing illuminating the room, and she just stared at the ragdoll that had once been her father. She placed her hands over his chest and felt nothing; the pace-maker had failed.
The state of the art bank had become a state of the art prison, and soon a morgue, as every electronically sealed door became an impassable barrier.
A man rubbed the back of his head as the blood dripped over his eyes. He ran his hands along the crack in his skull, still somehow numb. The door behind his barricaded by the broken bodies that had been flung forward during the impact. As he stood up he noticed the vehicle had managed to land on its side, and his head wasn't the only thing dripping innards.
The ground was coming fast. What had seemed like a grid pattern of brown and green was swiftly becoming a subdivision. He wrestled with the controls, but they were in free fall. His co-pilot was next to him screaming into the intercom: it did not even have static. The dials were going mad, and the passengers in the back were following suit: howling, crying, and in the one case, chanting a prayer. The handle still refused to move, not even budging from his full weight in pressure. As his breath started to come in stilted gulps he heard the door behind him open. His head spun to view a woman holding a crying baby, her free hand still grasping a milk bottle. She looked at him for a moment, then looked above him. She grabbed her baby tight, clutching it over her heart; she closed her eyes. Despite knowing exactly what he was going to see, he turned to watch a pile of four hundred pounds of airplane smash into a suburban neighborhood.
Death row opened up, and the prisoners scaled the gates. The sounds of gunfire and screaming were the only things that were audible, easily masking the sound of a shiv going into a chest, and a head getting caved in with a porcelain toilet seat.
Makeshift torches, and cigarette lighters were the only thing giving any light in the hospital. The nurses and doctor scrambled to save every life they could, but so many were already beyond help. The surgery patients were waking up, and they still had holes in them. The ones on drugs were now screaming. In fact there were only a seldom few in the entire building that were not being incredibly vocal. One such person was a recent escapee of the psychiatric division, who through a combination of drug withdrawal and over-stimulation had come to the conclusion that he was in the dark, and no one would see what he did.
This was just the beginning; the opening act, the appetizer to the madness. The main show was building to a slow boil as the wave destroyed every part of a particular device's inhibitors. It came to light in that moment that weapons are still weapons, even without a human to pull the trigger.
It was not a war that started the nuclear destruction. No one was really at fault for it, but all the same, every nuclear device exploded in sequence. A fireball to end all fireballs ran along the crust of the earth, and shook it, then cracked it like an egg. The lucky ones were reduced to a permanent shadow on the charred earth. The unlucky were hit with radiation that would kill them over the next year and a half.
The pulse of the explosion formed like a ring around the earth and emitted outwards; invisible to both the ears and the eyes.
You could almost call it a wave.
Did you like the article? Dislike? Tell me about it in the comments. I would love to hear your opinions. If interested in specific articles, or want to write as a guest; you can message me at scifibrandonscott@gmail.com. Thanks for reading!
Feel free to Share, it really helps
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'Shakespeare in the Parking Lot' Debuts Thursday with New Venue at the CSV Center
Posted on: July 7th, 2015 at 5:10 am	by Elie
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Shakespeare in the Parking Lot rehearsal, July 2015
If Essex Crossing is the greedy landlord, then "Shakespeare in the Parking Lot" could be considered the harassed rent regulated tenant. The long-running troupe – the Drilling Company – spent twenty seasons entertaining locals in the former municipal car park at Ludlow and Broome Streets. That run ended with a performance of Othello last August, one that was overshadowed by imminent development.
The community feared the worst, thinking it impossible to find another location in kind with its name. Luckily, however, the thespians shacked up with an organization more sympathetic to the arts, ushering in a new chapter for Shakespeare in the Parking Lot. The Clemente Soto Velez Center and its enormous rear lot.
Essex Crossing Site 1, former home of "Shakespeare in the Parking Lot"
The 2015 summer season kicks off this Thursday (July 9) with a rendition of As You Like It directed by Hamilton Clancy; it runs through July 26. Macbeth takes the torch four days later for shows through August 15, directed by Jesse Ontiveros.
Meanwhile, a drilling company of another sort has taken up residence in its former HQ at SPURA Lot 1. The parcel is headlong into development mode, and will eventually birth a 14-story condo tower with luxury bowling alley and condos. Essex Crossing has plunged the area into a war zone for the next decade.
107 Suffolk Street Clemente Soto Velez Essex Crossing Shakespeare in the Parking Lot Site 1 SPURA
East Broadway Subway Station Turns 85
The East Broadway subway station wasn't always a shady dungeon attracting crime. Once upon a time, the transit stop inspired celebrations across the Lower East Side. It was exactly eighty-five years ago – January 1, 1936 – that the East Broadway subway station debuted to the public. The feat of subterranean engineering, then known as […]
Looking at the New Ludlow House Annex Atop Demolished Libation Site
Well, that was quick. With Libation excised from the Lower East Side, the hole is now filled. Taken over by Ludlow House. The building at 137 Ludlow Street was demolished last year, and replaced in a matter of months. In fact, it's already operational. The architecture of this one-story newcomer mirrors design elements of its […]
Stringer Promises 'Fair Share' of PPP for City Businesses
City Comptroller (and mayoral candidate) Scott Stringer held a press conference yesterday at the Chinatown kiosk on Canal Street, announcing a plan to funnel federal Payroll Protection (PPP) dollars to New York city businesses. It certainly triggered an uncomfortable memory of last year's PPP fiasco. The first round of PPP went into effect just a […]
'Open Streets' Town Hall Yields More Questions than Answers
Tuesday night's Town Hall on Open Restaurants and Open Streets, hosted by Community Boards 3 and 6 – left residents with more questions than answers regarding the long-term impact these pandemic-era health and economic neighborhood solutions have on a post-COVID city. However, the online meetup did bring a wide scope of information in terms of […]
Unused Half of Bowery's Sunshine Hotel Flophouse Available to Rent
The leasing banner has been strung from the facade of 241 Bowery for more than two years. Without much success. The second and third floors (combined 8,938 square-feet) – once part of the Sunshine Hotel flophouse – are again on the market. And at a hefty price: $6,495 for a "raw" space that requires renovations […]
Bluestockings Bookstore Leans on Supporters to Survive Pandemic Winter and Open on Suffolk Street
Bluestockings Bookstore announced last week that its three-months-running crowdfunding campaign was a success, allowing the Lower East Side literary stalwart to realize its relocation. Over the summer, the first such fundraiser helped the so-called feminist bookstore foot the bill for the lease on 116 Suffolk Street after a pandemic rent hike at the original spot. […]
Little Gio's Pizza Rolls up Orchard Street Outpost
One less pizzeria for Hell Square. Little Gio's Pizza recently closed down its Orchard Street annex. Token butcher paper in the windows signals the end of this road. The expansion outpost of the First Avenue pizzeria lasted about a year. It replaced the locals favorite, Georgia's Eastside BBQ, which shuttered in May 2018 thanks to […]
Sunshine Cinema Office Development Reaches Halfway Mark
The Sunshine Cinema couldn't be further down the horizon. Especially as each steel beam is knocked into place. Progress on the new office building at 143 East Houston Street is certainly visible now. Its skeleton recently reached the halfway mark, as it climbs to a total height of about nine stories. As previously reported, owners […]
Wells Fargo Inspections Signal Extell's Loan Interest for Cherry Street Tower
It appears that Extell needs more money to operate 227 Cherry Street. Wavecrest Management, which oversees this affordable building in the shadow of One Manhattan Square, circulated a letter to tenants that Wells Fargo bank will be on-premise tomorrow for a "lender site inspection." So, it would appear that Extell seeks another loan for this […]
The Pandemic Newcomers to Chinatown Restaurant Scene
Opening a new business is always risky but opening in the middle of a pandemic takes "cojones." And that's exactly what three Chinatown entrepreneurs did. Recall that the economic devastation in Chinatown already dates back one year. The onset of Covid-19 overseas caused sharp declines in revenue for most businesses already struggling to survive on […]
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I've just finished my first cup of coffee and life is great!
Digi Stamp: Whiff of Joy - Couple in Love colored with Distress Ink Reinkers.
Text stamp from WOJ embossed with gold. Paper: inkido.
Heart Dies: Spellbinders. All the edges are aged with Distress Ink - Vintage Photo.
your next order from the Whiff of Joy store!!!
Beautiful! I really like the coloring on this, wonderful creation.
Hi Karin, this is again so amazing, great backgroundpaper, fantastich colouration, lovely flowers, the rings, the pearls, its so elegant - boah!
Falt pladask for kortet ditt.
Så herlig motiv, og fargene er nydelige.
How very lovely this is ... Thanks for playing along at Papercraft Star!
OH WOW! This is awesome Karin! LOVE your coloring ... especially on the heart! Well done! Thanks so much for joining us at The Sisterhood 'Free For All (anything goes)' challenge and please come back again soon!
That is a very sweet wedding couple! Love how your colored them and her dress is so pretty. Love the rings and style of your card too. Thank you for joining us at Divas by Design.
Just gorgeous - such a sweet image and I love the way you've put the card together.
WOW! Amazingly beautiful card. Thanks for playing along with Crafting by Designs.
Adorable card!! Such a sweet image! Love it!
Oh it's adorable! Thanks for participating in our Penny's Paper-Crafty challenge!! Hope to see you again next week!


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text:
Colloquium on Human Learning + Machine Learning
Computer science and neuroscience are two of the fastest moving fields in the world. Join us for an interactive colloquium taking place simultaneously at swissnex Boston and at the University of Geneva, which will discuss the highly timely topics of Machine Learning / Artificial Intelligence and Human Learning / Intelligence, and their intersection.
March 30, 2016 from 9:00 am to 1:00 pm America/New York (UTC-05:00)
Watch the event live on Youtube! Streaming will start at 9 AM.
Join us for an interactive colloquium looking at the intersection of Machine Learning and Human Learning taking place simultaneously at swissnex Boston and at the University of Geneva. This event is organized by the Center for Curriculum Redesign and supported by the Montes Alti Educational Foundation and the Fondation Helvetica Educatio.
Computer science and neuroscience are two of the fastest moving fields in the world. Join us for an interactive colloquium, which will discuss the highly timely topics of Machine Learning / Artificial Intelligence and Human Learning / Intelligence, and their intersection. The colloquium will concentrate on the following questions, with an accent towards unearthing the next levels of questions to ask and research:
How can Machine Learning foster and shoulder Human Learning?
What is the state-of-the-art of Machine Intelligence and what are its extrapolated hopes?
What is our present understanding of Human Intelligence, and the extrapolated developments of such understanding?
How are the two Intelligences similar and different?
What tasks are Humans particularly suited for, vs Artificial Intelligence?
What does this mean for what should Humans focus on? (occupations, skills, education)
This colloquium will take place in Geneva and Boston simultaneously and is open to faculty, students and other interested participants.The colloquium will be streamed live (details on how to watch it online will follow).
Colloquium Agenda
8:30 am Doors open
9:00 am Colloquium begins
9:50 am Break
10:00 am Colloquium resumes
10:50 am Break
12:00 pm Networking reception
1:00 pm Doors close
Panelists at swissnex Boston
Rick Miller, President, Olin College of Engineering (TBC)
Richard K. Miller is professor of mechanical engineering and president of Olin College of Engineering. He earned his B.S. from the University of California at Davis, his M.S. from MIT and he has a Ph.D. in applied mechanics from the California Institute of Technology. He spent 17 years on the Engineering faculty at USC in Los Angeles and UCSB in Santa Barbara before he served as Dean of the College of Engineering at the University of Iowa from 1992-99. In 1999 he was then appointed president of Olin College of Engineering. With a background in applied mechanics and interests in innovation in higher education, Richard K. Miller is the author of more than 100 publications and has received several awards for his work. He served as Chair of the Engineering Advisory Committee of the U.S. National Science Foundation and has served on advisory boards and committees for Harvard University, Stanford University, the U.S. National Academy of Engineering (NAE), in addition to others.
Robert Plotkin, patent attorney and author "The Genie in the Machine"
Robert Plotkin is a patent attorney. His firm specializes in software patent application preparation and prosecution, software patent infringement and validity analysis, and on consultation on software-related litigation. He has a B.S. in Computer Science and Engineering from MIT and a J.D. from Boston University School of Law. In 2000 he founded his law firm Robert Plotkin, P.C. From 2004 to 2010 he taught an advanced course on "Software and Law" at Boston University School of Law. He is the author of the book "The Genie in the Machine: How Computer-Automated Inventing is Revolutionizing Law and Business"
Todd Rose, Director, Mind Brain and Education program, Harvard University
Todd Rose is the Director of the Mind, Brain, & Education program at the Harvard Graduate School of Education, where he also leads the Laboratory for the Science of the Individual. He has a B.S. in Psychology from the Weber State University, a Master of Education (Ed.M.) from the Harvard University Graduate School of Education in Mind, Brain, and Education. He also obtained his Doctor of Education (Ed.D.) in Developmental Science from Harvard University Graduate School of Education. After his Ed.D. he became a Faculty Member at the same institution and in 2012 became President of the Center for Individual Opportunity. Since 2015 he is the Director of Mind, Brain, and Education at the Harvard Graduate School of Education. He teaches Educational Neuroscience and is the author of "The End of Average: How We Succeed in a World that Values" and "Square Peg: My Story and What it Means for Raising Innovators, Visionaries, and Out-of-the-box Thinkers".
Frank Levy, Professor emeritus of Economics, MIT
Frank Levy is Professor Emeritus in the Department of Urban Studies and Planning at MIT. He has a Masters and Ph.D. in economics from Yale. Before joining MIT in 1992, he taught for ten years at University of California, Berkeley and eleven years at the University of Maryland at College Park and worked for four years at the Urban Institute in Washington DC. In 2015 he published a Paper with Dana Remus "Can Robots be Lawyers? Computers, Lawyers, and the Practice of Law".
Moderator: Charles Fadel, Founder and Chairman, Center for Curriculum Redesign
Charles Fadel is a global education thought leader, futurist and inventor; founder and chairman of the Center for Curriculum Redesign; visiting scholar at Harvard GSE; Chair of the education committee at BIAC/OECD; co-author of "Four-Dimensional Education" and best-selling "21st Century Skills"; founder of the Fondation Helvetica Educatio (Geneva, Switzerland). He has worked with education systems and institutions in more than thirty countries. He was formerly Global Education Lead at Cisco Systems, and holds a BSEE, an MBA, and six patents.
Panelists at University of Geneva
Pierre Dillenbourg, Professor, Computer-Human Interaction Lab for Learning & Instruction, Ecole Polytechnique Federale de Lausanne (EPFL)
Pierre Dillenbourg is professor in learning technologies in the School of Computer & Communication Sciences at EPFL, where he is the head of the CHILI Lab: "Computer-Human Interaction for Learning & Instruction". He is also the academic director of Center for Digital Education, which implements the MOOC strategy of EPFL. Pierre Dillenbourg graduated in educational sciences from University of Mons (Belgium). He started research on learning technologies in 1984 and completed his Ph.D. in computer science at the University of Lancaster (UK) in the domain of artificial intelligence applications for educational software. Before he joined EPFL in 2002 he was an assistant professor at the University of Geneva.
Conrad Hughes, Campus and Secondary Principal at La Grande Boissière, International School of Geneva (ISG/EIG)
Conrad Hughes is Campus and Secondary Principal at the International School of Geneva, La Grande Boissière, the oldest international school in the world. He has been school principal, Director of Education, International Baccalaureate Diploma Programme Coordinator and teacher in schools in Switzerland, France, India and the Netherlands. He teaches Theory of Knowledge.
His PhD (2008) is in English literature: The Treatment of the Body in the Fiction of JM Coetzee. He is writing his EdD thesis on the relationship between prejudice and education with specific focus on how education can reduce prejudice. He is the author of numerous articles in peer-reviewed journals and as Director of Education at the International School of Geneva he led the publication of Guiding Principles for Learning in the 21st Century with UNESCO. He was chief editor for a special edition of Springer's Prospects Journal on Learning in the 21st Century with entries by leading academics such as Sugata Mitra, Steve Higgins, Doug & Lynn Newton, Scilla Elworthy, Paul Black and Juan Carols Tedesco.
Stéphane Marchand-Maillet, Associate Professor of Computer Science, head of the Viper group, Universite de Geneve (UNIGE)
Stéphane Marchand-Maillet is Associate Professor of Computer Science at the University of Geneva (UNIGE) and head of the Viper (Visual Information Processing for Enhanced Retrieval) group. The Viper group deals with the development of Machine Learning and Data Mining techniques. Stéphane Marchand-Maillet received his Ph.D. in Applied Mathematics at Imperial College (University of London, UK) in 1997. He then completed a postdoctoral stay at Eurécom (France). He joined the Computer Science Department of the University of Geneva in 2000 as an assistant professor.
The Center for Curriculum Redesign (CCR) is a global non-profit organization dedicated to improving education by focusing on what students should learn in the 21st century. To this end it designs and propagates new curricula and brings together international organizations, jurisdictions, academic institutions, corporations, and non-profit organizations.
The Montes Alti Educational Foundation is dedicated to assisting educators in using cutting-edge teaching technologies in programs for children and young adults. The Montes Alti Educational Foundation supports promising research programs encouraging development of new teaching technologies in Geneva, Switzerland, and the world.
The Fondation Helvetica Educatio seeks to improve global understanding, societal wisdom, and human prosperity by redesigning school, university and adult education and by developing deeply transformational policies adapting curricula to the needs of the 21st century.


text:
\section{Motivation}

Form factors are fundamental quantities describing hadrons and provide
crucial insight into their structure. Their precise measurements are
benchmarks for the theories and phenomenologies  aiming at
describing the hadronic and nuclear structure, such as
Lattice QCD, Chiral Perturbation Theory or QCD counting rules.

Lepton scattering off a nucleon is described by 4 form factors: The electromagnetic
form factors $G_E^N(Q^2)$ and $G_M^N(Q^2)$ (where $N$ indicates the proton
or the neutron) and the axial-vector and  induced pseudoscalar form factors
$g_A(Q^2)$ and $g_p(Q^2)$. $g_p$ is almost unknown and
is interpreted as arising from scattering off the meson cloud made dominantly of
pions. $g_A$ is better known than $g_p$ but much less than $G_E^N$ and
$G_M^N$, although it is of the same importance. In particular, precise lattice QCD
predictions exist for $g_A$, see e.g. [1].
There is no
precise and accurate data for $g_A$ because it is measured from either neutrino
elastic scattering (with both weak charged and neutral currents), or pion
electroproduction. Neutrino experiments are delicate to carry out, accumulate
statistics slowly, relies on Monte Carlo simulations and are done typically on dense
nuclear targets such as iron, rather than free nucleons, although the most recent
experiments were carried on
lighter targets ($^{12}$C and $^{16}$O). Pion data need model-dependent
corrections to be interpreted. Indeed, neutrino and pion data disagreed until 2002
when new corrections based on baryon chiral perturbation theory seemed to solve
the disagreement, see [2].
It is important to independently check these corrections. Furthermore, new
tensions between experimental results arose with the most recent neutrino
experiments that found a shallower $Q^2$-dependence of $g_A(Q^2)$.
Parametrizing it with a dipole form: $g_A(Q^2)=g_a/(1+Q^2/M_A^2)^2$, defines
the nucleon axial mass $M_A$. Earlier experiments measured $M_A = 1.03 \pm
0.02$ GeV while the recent K2K experiment [3]
yields  $M_A = 1.20 \pm 0.12$ from $^{16}$O and $M_A = 1.14 \pm 0.11$ from
$^{12}$C and the MiniBooNE collaboration measured $M_A =1.35 \pm 0.17$ from
$^{12}$C [4].

Consequently, it is important to provide a third, more robust, way to measure
$g_A(Q^2)$. To do so, we propose to measure the weak charged current reaction
 $e+p\rightarrow\nu+n$ using a $\sim$100
MeV electron beam. Some of the material presented here is from [5],
which discusses a similar (but more difficult) experiment with GeV electron beams.

Another motivation for this measurement is to obtain the free-neutron form factors.
Neutron structure information is so far extracted from nuclear targets (D, $^3$He),
which involves nuclear corrections. It is obviously desirable to obtain the
information from a free neutron. Related interests in this program, such as
measuring $g_A(Q^2)$ in $^3$He,  investigating second class currents or
obtaining  the ratio of the axial to vector coupling constants in a novel way,  are
discussed in [6].
Similar programs had also been discussed in [7]

\section{Experiment}

Although the elastic reaction $e+p\rightarrow\nu+n$ has been considered for a
long time, no experiment has yet been done due to several difficulties. One is that
there are only neutral particles in the final state. We will not consider detecting the
neutrino but only the recoiling neutron. Although detection of neutrons is routinely
done, it is difficult to determine their kinematics to a level at which the elastic
reaction can be cleanly selected. Furthermore, a weak cross section is typically
$10^{-11}$ times smaller than its electromagnetic (EM) counterpart. Consequently,
the weak reaction is buried deep under the EM background. One well established
solution to this problem is to measure the interference term between the EM and
the weak reactions using the resulting small (typically ppm) single spin asymmetry
(parity violating experiments, see e.g. the reviews [8].
However, this technique only allows us to study reactions with the same final
states as the EM reactions, that is only with the neutral weak current. Another
strategy to reduce the background to a similar level as for the PV technique, but
allowing to access weak charged current, is to select the backward reaction. There,
 the undetected neutrinos recoil at large angles and the neutrons are detected at
small angles. The Weak/EM cross section ratio is enhanced to about
$6 \times 10^{-6}$ for a 100 MeV beam and a lepton scattering angle of 150$^o$
(corresponding to a nucleon recoil angle of 14$^o$. The small backward
cross-sections require luminosities of $10^{39}$ to $10^{40}$ cm$^{-2}$s$^{-1}$.
The beam energy should be below $\sim150$ MeV to avoid the pion
production since this  can produce a neutron in the final state with a proton in the
initial  one. The beam must be polarized to reduce the EM background and pulsed
to measure the neutron energy with TOF technique and to avoid the prompt EM
background (photon flash).  We list below the main experimental components:

\noindent \textbf{Beam:}  We assume a 63 MHz beam structure (already used with
the Jefferson Lab CEBAF beam). The average current is assumed to be 100 $\mu
A$, leading to a peak current of  about 800 $\mu A$. The beam polarization is the
main ingredient to cleanly subtract the EM background: The charged current
asymmetry is 100\% and the elastic EM one is 0. Thus, helicity minus beam pulses
allow for both the weak and EM reactions, while helicity plus pulses allow for the
EM reaction only. Then, subtracting events from minus helicity pulses to events
from helicity plus pulses cleanly yields the weak reaction. However, the larger the
EM background, the longer the experiment needs to be so that the background
statistical fluctuations are small compared to the expected precision of the
experiment. It is thus necessary to have other means to reduce the EM background before subtracting it from the weak signal.

\noindent \textbf{Sweeping magnet:} A sweeping magnet is needed to sweep the
protons away from the neutron detector acceptance. At the low energies
considered, a simple warm magnet is adequate. It will also sweep away the
electrons. Those could be disposed of  with the TOF cuts (prompt EM
background) but at the large luminosities considered the single electron rate would
be too large for the DAQ to handle.

\noindent \textbf{Backward detector:} A high detection efficiency backward detector
is necessary to veto out EM reactions that produced a neutron. Events with a
recoiling electron detected in coincidence with neutron are flagged (there is no
need to cut them at trigger level because of the low counting rate. In addition, such
data are necessary to extract $g_p$ in higher energy versions of the experiment
discussed here). We assume a 10$^{-3}$ detection inefficiency. It can be reached
using existing calorimeters used in JLab experiments such as E1-DVCS [9]
or PrimEx [10].
 The efficiency can be further improved by adding scintillators between the
 detector and the target.
The detector must cover a 90$^o$ to $170^o$ azimuthal angle  and a 2$\pi$
polar angle to match the solid angle of the neutron detector.

\noindent \textbf{Neutron detector:} The neutron detector must be typically 2m
away from the target to allow TOF measurements compatible with the beam
pulsed structure: It allows to separate the photons from the neutrons and leave
enough time for all relevant neutrons to reach the detector before the next photon
flash. The detector should have a large acceptance to yield reasonable counting
rates. We assume a 5$^o$ to $45^o$ azimuthal angle coverage and a 2$\pi$
polar angle coverage. (Complete polar angle coverage is also important for
background management, as we will discuss.) Likewise, the detection must be
efficient. The detector should be segmented to permit angular determination. This,
associated with the TOF, can allow a selection of the elastic reaction and rejection
of EM inelastic backgrounds. Finally, the detector must be shielded against low
energy backgrounds and surrounded by scintillator paddles to veto any remnant of
charged background (e.g. rescattering of charged particles after being swept,
cosmic rays).

\noindent \textbf{Target:} The cell must be long for high luminosity and to maximize
cell length over window thickness. However, since the reaction vertex cannot be
determined, the target length contributes directly to the TOF uncertainty. 20 cm is a
good compromise. Deuterium impurities must be minimized (5 ppm is available industrially
and is enough).

With this setup, we estimate that the EM backgrounds should be manageable: 10
mil Be cell windows yield a neutron background from
Be+e$^-\rightarrow$n+e$^-$+X with a noise/signal ratio of $8 \times10^3$ at worst
(E=0.11GeV, 45$^o$). It can be reduced to unity with the backward electron
detector rejecting the (e-,n) coincidences and decreased further by selecting the
nucleon elastic reaction. A 5 ppm level D contamination would yield a noise to
signal ratio of about 0.2, becoming negligible after rejection from the backward
detector. The backward detector also reduces to a negligible level the neutron
contamination originating from elastically scattered protons undergoing charge
exchange while crossing the material surrounding the cell, and from quasi-elastic
EM reaction between the Al cell walls and electrons of the beam halo or Moller
electrons produced in the cell.

In Fig. \ref{results} we show the expected cross-sections with uncertainties using
the above experimental setup and for 6 days of running at 110 MeV, 7 days at
90 MeV and 17 days at 70 MeV. The error bars are statistical only and the bands
represent an assumed  4\% systematics. For the statistical errors, we took a 100\%
experimental efficiency (neutron detector, beam polarization) and a
signal/backgroud$\leq1$.  The typical reaction rates are a few \% of Hz for
the weak reaction and a few $10^4$ Hz for the EM background. From such data,
14 different  $Q^2$ points  can be extracted with an additional 10 overlapping
points. This would provide a $Q^2$ mapping of $g_A(Q^2)$ with
unprecedented precision. One can compare the subpercent statistical uncertainty
of a single point to the \emph{full}  statistical precision of $\sim$13\% of the latest
neutrino experiment [4].

In principle, at the same $Q^2$ but different angles (i.e. beam energies), $g_A$
and $G_M^n$ can be separated. ($G_M^p$, $G_E^p$ and $G_E^n$ must be
taken from the world data. Generally, the contribution from the $G_E$ is small.)
However, with the energies considered here, there is not enough kinematic
lever arm for such separation. A procedure to obtain $G_M^n$ is to model
$g_a$ (e.g. with a dipole form) using our accurate mapping and assume this form
to extract $G_M^n$. The caveat of this procedure is that $G_M^n$ then depends
on the form assumption. At higher beam energies ($\sim$1 GeV), a kinematic
separation is possible and $G_M^n$ can be obtained model independently.
However, $G_E^n$ is still out of reach because at these energies, the contribution
from the electric form factors to the cross section becomes negligible.

\begin{figure}
\label{results}
\resizebox{24pc}{!}{\includegraphics{exp_cross.pdf}}
\caption{Expected cross-sections and uncertainties for 6 days of data taking at 110
MeV, 7 days at 90 MeV and 17 days at 70 MeV. The error bars represent the
statistical uncertainty and the bands the systematic ones. The uncertainties
assume a 100\% experimental efficiency and negligible backgrounds. }
\end{figure}

\section{Higher energy experiment}
It is desirable to also perform the experiment at beam energies near a few GeV
because it would provide $g_A(Q^2)$ in an unmeasured $Q^2$ domain and
permits a model-independent separation of $g_A$ and $G_M^n$. Furthermore,
the backward electrons detected in coincidence with neutrons can allow access
to the almost unknown pseudo-scalar form factor, $g_P$, up to $Q^2$ of a few
$GeV^2$. Presently, only 3 data points exist at $Q^2<0.15 GeV^2$ [11].
 At 1 GeV, the weak/EM cross section ratio is larger  by a  factor $\sim30$ but
new experimental difficulties arise that actually make the experiment more
difficult. An inelastic EM background with neutrons present in the final state
appears above the pion production threshold. This EM background has a non-zero
single spin asymmetry which can void the clean background subtraction scheme
using a polarized beam. However, this EM asymmetry averages out when
integrated over the polar angle. Hence, a detector setup (neutron and recoil
detectors) symmetric around the beam line restores the subtraction scheme.
Another difficulty is that the neutron detector should be placed at least 20 m away
from the target to separate the relatively fast elastic neutrons from the photons. To
keep a large solid angle we need a larger (more expensive) neutron detector.
However, it also implies a better angular resolution and it minimizes the
contribution of the target length to the TOF uncertainty. Nevertheless, the
experiment is clearly challenging  at high energy. It is thus necessary to
gain experience from the low energy experiment before embarking on the
higher energy one.
\section{conclusion}

We discussed the feasibility of a pioneering weak charged current experiment. It
allows to measure the axial-vector form factor $g_A(Q^2)$ with precision and
accuracy typical of nucleon-electron scattering. It also allows the unique
opportunity to access the free neutron magnetic form factor $G_M^n(Q^2)$. The
experiment appears feasible without requiring any new  technology. Within two
months of running (60\% detection efficiency, 85\% beam polarization,
signal/backgroud$\leq1$) at a luminosity of $6 \times
10^{38}$ cm$^{-2}$s$^{-1}$, it can provide a 14-points $Q^2$-mapping of $g_A$
from 0.009 to 0.039 GeV$^2$ with a sub-percent statistical uncertainty on
each point. The systematic uncertainty is expected to be 4\%. From this mapping,
if the dipole behavior of $g_A(Q^2)$ is confirmed, the axial mass can be extracted
with negligible statistical uncertainty. This experiment would also be a stepping
stone to more challenging higher energy experiments using charged current with
electron beams. These would allow $g_A$ to be mapped in an unmeasured
$Q^2$ range, to extract model-independently $G_M^n$ and to measure the
elusive induced pseudoscalar form factor $g_p$. Such experiments at low and
higher energy open new possibilities for nucleon structure study and searches
beyond the standard model.

\textbf{Acknowledgments}
The work in [5]
 was done in collaboration with D. Lhuillier.  We thank  D. Dutta for useful
 discussions. Jefferson Science Associates operates the Thomas Jefferson
 National Accelerator Facility under DOE contract DE-AC05-06OR23177.

redpajama_set_name: RedPajamaArXiv


text:
Measures announced for the release of land in the Northern Territory for oil and gas activities
by Nicole Besgrove, Margaret Michaels
The Northern Territory Government has announced measures which now form its revised method for how land for oil and gas is released for the oil and gas industry.
On 18 November 2015, the NT Government announced the criteria to be applied to determine whether oil and gas activities can occur in the Territory. This follows the earlier release of the Onshore Oil and Gas Guiding Principles which will be utilised by the NT Department of Mines and Energy for the assessment of future petroleum exploration and production licences. The Guiding Principles and measures will act as an interim measure while the NT Government continues with its review of the existing regulatory framework for this industry.
Trigger for interim measures
Following on from the release of the Report of Inquiry into Hydraulic Fracturing in the Northern Territory in February 2015 which was prepared by Dr Allan Hawke AC, the NT Government commenced both its consultation with the oil and gas industry and community on the draft version of the Guiding Principles and its review of the relevant NT legislation.
The NT Government finalised and released the Guiding Principles as an interim measure for the regulation of oil and gas development in the Territory while it continues with the review of the existing regulatory regime. In conjunction with the Guiding Principles, the recently announced measures are aimed at ensuring onshore oil and gas activities can occur safety and responsibly in the Territory.
The NT Government is also in the process of considering the options to establish a best-practice regulatory framework for the exploration, production and rehabilitation activities of the onshore oil and gas industry in the Territory.
Below we have considered key items in both the Guiding Principles and those measures which have recently been announced.
Overarching guiding principles
Five overarching guiding principles are set out in the Guiding Principles which the oil and gas exploration, production and rehabilitation lifecycle is to be consistent with so as to ensure safety for the public and the preservation of the Territory's environment:
Continue to development and implement best practices to ensure the safety of employees and the community.
Continue to minimise the effect of the industry on the environment and focus on continuous improvement in environmental risk management.
Establish and maintain good relationships with land holders and the broader community; working and negotiating in good faith.
Continue to provide transparency in negotiations and operations including water use, chemical use and fugitive emissions.
Work to support and realise benefits for the local community including through engaging local suppliers and expertise.
Operational guidelines and additional measures
The Guiding Principles also contain a range of operational guidelines which apply to the following key risks and areas of impact and will need to be considered by any future permit applications:
Well design, construction and operation
Air and noise emissions
Community and social impacts
Chemical and waste handling and management
Rehabilitation and decommissioning
Local context.
Many of the operational principles contained in the Guiding Principles simply reflect the legislative and regulatory provisions currently in force. However, some of the key items which form those principles and the further measures announced by the NT Government can be summarised as follows:
Further measures
The background summary provides that water management strategies must be developed early and in consultation with local communities and regulators and be consistent with requirements under the Water Act. In particular, the operating principle provides that the construction and works on water investigation, production and monitoring bores will be consistent with the requirements of the Water Act, including the use of licenced drillers and the compliance with the minimum construction standards for water bores in Australia.
The impacts of mining and petroleum are currently regulated by the Department of Mines and Energy and the Water Act does not apply to oil and gas activities. The NT Government has now announced its intention to remove the exemption in the Water Act relating to oil and gas activities.
The background summary provides that the NT Government does not support drilling in towns, and has a number of safeguards in place to ensure oil and as activities can co-exist with other land uses.
The NT Government has announced the following measures:
it will not grant titles in residential areas as they are not considered as being compatible with oil and gas exploration or development;
it will not grant acreage release and exploration permits where there is a land use conflict, based on the following criteria:
Urban living areas including rural residential areas ‒ where land is not zoned, but the land use is consistent with these purposes, oil and gas activities will not be permitted. If a rural landowner seeks co-existence, they will have the ability to negotiate on a case by case basis through land access agreements.
Areas of intensive agriculture ‒ Department of Mines and Energy will assess the compatibility of land use, however oil and gas activities will not take place on areas such as melon farms, mango orchards and aquaculture operations. If a landholder agrees to exploration on their land, they will be able to negotiate on a case-by-case basis through land access agreements.
Areas of high ecological value - as determined through the NT's environmental assessment process following implementation of the Hawke review into the NT's environmental assessment and approvals processes.
Areas of cultural significance as advised by the Aboriginal Areas Protection Authority ‒ there is no change for Aboriginal land under the Aboriginal Land Rights or Native Title Acts.
Areas that include assets of strategic importance to nearby residential areas ‒ including areas with high potential for other uses such as tourism related development around Bitter Springs at Mataranka.
The background summary provides that results of government and scientific inquiries released to date (including the recently concluded public Inquiry into Hydraulic Fracturing in the Northern Territory) have overwhelmingly found that when risks are identified and appropriate control measures are put in place, hydraulic fracturing is considered safe.
Recent permit applications refused
There have already been two oil and gas exploration permit applications which have been assessed using the Guiding Principles and the additional criteria announced by the NT Government. Those applications were for Palatine Energy's proposal for Watarrka National Park and NT Gas' proposal for the Coomalie Council Region.
It was announced on 24 November 2015 that both applications were refused as they were assessed as not satisfying all of the recently announced criteria.
Proposed timeline
The Guiding Principles sets out the proposed timeline of the review and reforms to the regulatory framework for oil and gas activities. The next steps proposed following on from the release of the Guiding Principles and additional measures announced are:
2nd-3rd Quarter 2015
Finalisation and implementation of draft Petroleum (Environment) Regulations
Commence review of approvals, compliance and monitoring processes.
Commence legislative and regulatory amendments - consult with industry and community.
Introduction of new or amendment legislation.
Finalise and agree to approvals, compliance and monitoring processes across agencies.
Passage of amendment legislation.
Amendments to Northern Territory legislative and regulatory framework.
Commencement of enhanced Northern Territory legislative and regulatory framework.
What you should do
Operators and investors in the oil and gas industry should consider whether their current and future operations are consistent with the Guiding Principles and consider what implications the recently announced measures will have for future proposals.
If you would like to understand the full impact of the principles and measures on your organisation please contact us.
Have your say on the draft NT Oil and Gas Industry Development Strategy
NT Government preparing to restructure the environmental assessment and approvals process
Margaret Michaels
Nicole Besgrove


text:
10 Best Japanese Whisky Brands 2021
Last winter, some good news for Japanese whisky fans arrived in the form of new labeling standards. Don't get too excited: Age statement bottles are still going to be in short supply and prohibitively expensive when you can find them for the foreseeable future, ensuring that you may never get to taste the sweet nectar that is Hakushu 18. (Unless you're Mike Pompeo, who recently made headlines for claiming he can't find an unnamed $5,800 bottle of Japanese whisky he'd been gifted, possibly illegally, by the Japanese government in 2019.) But finally, as set forth by the Japan Spirits & Liqueurs Makers Association, Japanese whisky will be subject to rules that clearly define what is in the bottle. Although at this point it's really an agreement among producers rather than a legal requirement, Eli Raffeld, cofounder of Japanese whisky importer High Road Spirits, says the intent is for these standards to become law within a few years, ensuring that Japanese whisky will be as specifically defined as scotch or bourbon.
The reason for this change is that up until now, that bottle of Japanese whisky you paid a premium for might not have actually contained whisky made in Japan. Producers could import whisky distilled anywhere in the world, bottle it in Japan, and call it Japanese whisky. They could also make "whisky" out of rice, which according to Raffeld is really considered barrel-aged shochu in Japan, but since it technically meets the TTB definition of whiskey here in the States, it can be labeled as such. "Opportunistic companies who have benefited from the lack of regulation or enforceable definition of Japanese whisky will no longer be able to deceive a consumer into buying what they believe to be Japanese whisky," wrote Raffeld in an email. "The new JSLMA regulations allow for a more level playing field for all producers. It protects those who have invested in actual distilleries, stills, and the like, as opposed to those who are only bottling in Japan and sourcing finished spirits from other countries."
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This is not to say that the practice of sourcing whisky from other countries to blend together is inherently a bad thing, but these rules will ensure more transparency by labeling sourced whisky as "world whisky." Suntory has embraced this title with its Ao whisky, telling you exactly which distilleries the blend comes from (Scotland, America, Canada, Ireland, and Japan). Chichibu is another distillery that touts its "world blends," which are a marriage of whisky from the same five countries as Ao. Suntory is a supporter of the new regulations, even though the bottlings from its Yamazaki, Hakushu, and Chita distilleries already meet the qualifications of true Japanese whisky. And Nikka, the other big producer in Japan, has updated its website to reflect which of its expressions can be called Japanese whiskies and which fall into the world whisky bucket.
Raffeld firmly believes that these new standards will benefit the industry as a whole. "Even though Japanese whisky is growing as a category, it is quite small compared to other global whisky categories," he said. "As the industry matures and the regulations are recognized, there will be less brands 'faking it until they make it.' It will be an evolution, a curve, until we reach a level of transparency all the way to the consumer." After all, that's all whisky fans are asking for—just to know what exactly is in the bottle—which seems like a pretty reasonable request. Speaking of bottles, here are some of the best Japanese whiskies you can find now, in both the Japanese whisky and world whisky categories.
Yes, this is going to be a difficult whisky to find, and wildly expensive if you do manage to score a bottle, but it's worth noting that Suntory recently unveiled this "reformulated" version of the quarter-century-old single malt. Unlike the original version, which was aged entirely in sherry-seasoned oak, chief blender Shinji Fukuyo uses three different cask types for the new blend: American oak, Spanish oak, and most importantly, Japanese Mizunara oak. This retooling is supposed to make the whisky more consistent with the rest of the range, which uses a variety of casks in the maturation process. The tasting notes mention sandalwood, persimmon, yuzu, and ginger, likely due to the influence that Mizunara tends to have on whisky while it ages. Yamazaki 25 is priced at $2,000 per bottle, but expect to pay more if you find it in the wild.
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Nikka Taketsuru Pure Malt
Nikka, the other big player in the Japanese whisky scene, released this blended whisky in the fall of 2020. There's no grain whisky here; instead it's a blend of malt whisky from Nikka's two distilleries, Yoichi and Miyagikyo. The main change is the increased influence of the whisky from Yoichi, bringing a bit more smoke to the palate due to that distillery's use of peated malt. The sherry cask influence and fruity notes from Miyagikyo are still present as well, with the intention of creating a more balanced and flavorful "pure malt," as Nikka terms it. According to the brand, this all makes Pure Malt a "refined" version of the whisky named after Nikka's founder, Masataka Taketsuru, and its new label design is meant to honor him.
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Akkeshi Sarorunkamuy
This distillery is a newcomer in the world of Japanese whisky, having only begun operations in 2016. Akkeshi is located in the far north of Japan on the island of Hokkaido, where the wet, cool climate is likened to that of Islay in Scotland. This whisky, whose name translates to "white crane," is the first single malt release from the distillery, a young (at least three years old) blend of liquid aged in bourbon barrels, sherry butts, red wine casks, and Mizunara oak. It's a fruity dram with notes of vanilla and spice, and its bottling at 96 proof provides a bit of heat that lingers on the palate as you sip. Though available in fairly limited numbers here in the U.S., it's definitely worth a try if you are a Japanese whisky fan.
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Iwai Tradition Wine Cask Finish
The Mars Shinshu distillery is located in the Japanese Southern Alps, the same general area as Hakushu (although Mars claims to have the highest altitude of any distillery in the country, for what it's worth). The Iwai brand from Mars is mostly made up of affordable blends of malt and grain whisky aged in ex-bourbon barrels, although other types of casks—like sherry, wine, and sakura (Japanese cherry wood)—are used in special release blends as well. The most recent of those was the 2021 limited-edition Wine Cask Finish. For this whisky, the blend that makes up Iwai Tradition was put into red wine casks from the distillery's sister winery, Chateau Mars in the Yamanashi prefecture, for a secondary maturation period of about a year. Tasting notes include raisin, pear, honey, apricot, and sweet vanilla.
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Akashi Single Malt Sherry Cask
Akashi produces both blends and single malts, including this limited-edition annual release. If you enjoy Scottish sherry cask-matured whisky like the Macallan or the GlenDronach, this bottle is one to check out as well. The whisky spends its life maturing in two different types of sherry casks—five years in Pedro Ximenez casks followed by a finish in Oloroso casks. The two different types of sherry wood impart the liquid with a range of rich, fruity flavors, from prune to apricot to spiced vanilla.
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Suntory Whisky Toki
Toki, probably one of the easiest Japanese whiskies to get a hold of these days, is a blend of malt and grain whisky from Suntory's Yamazaki, Hakushu, and Chita distilleries. The main "pillars" of the whisky, according to Suntory, are Hakushu white oak cask malt and Chita grain whisky, with Yamazaki white oak cask and Spanish oak cask whisky thrown in for good measure. The result is an extremely light spirit that you should really be drinking in a highball, a very popular drink in Japan, but it doesn't sip so badly on its own either. No, this won't replace that bottle of Hakushu 12 that now costs $200, but times have changed, and we have to come to grips with our new reality.
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Taru 12 YR Tsutsumi Shochu
Tsutsumi is a distillery that's not trying to hide what its product actually is: an aged shochu, not a whisky. But why not make a stop here on your whisky journey to see what 12 years maturing in sherry casks does to this spirit? The southern distillery has been around for almost 150 years, and it has used sherry casks to mature its shochu for about a third of that time. This is a single barrel release, with sweet notes from both the rice used in the mash bill and the sherry influence on the shochu, along with some dried fruit and spice. Consider it another one for fans of sherry bomb whiskies to try.
Hibiki Japanese Harmony
Blending is a key component of the craft of making Japanese whisky. Great care and attention is paid to flavors and proportions, with some distilleries producing dozens of different whiskies that are combined into a final product. Hibiki, a blend from Suntory, launched in 1989, and there are now three different expressions in the range. The 17-year-old version is probably the best, an incredibly well-rounded sipper with lovely notes of caramel and toffee. But it's just too expensive nowadays, with bottles selling for $500 or more. Instead, try Harmony, a no-age-statement blend of malt and grain whisky from Suntory's three distilleries aged in several different cask types. It's no 17, but let's enjoy the whisky we can actually afford.
Nikka Days
This is the newest no-age-statement blend from Nikka, released in the U.S. last summer. It's meant to be an easy-drinking whisky, as the name implies, that you can enjoy on its own, in a highball, or hell, even with some Coke, if that's your thing. According to the brand, the blend is made up of "mellow and smooth Coffey Grain Whisky and aromatic non-peated Miyagikyo malts, along with a touch of Coffey Malt Whisky and Yoichi malts to enhance the bright sweetness and rich body." On their own these are all good whiskies, so it comes as no surprise that they work together in harmony here as well. Try this one back-to-back with 2018's excellent Nikka From the Barrel blend to see which you like better.
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Chichibu US Edition 2020 Peated
Chichibu, founded in 2008, was built upon the remains of the old Hanyu distillery about an hour outside of Tokyo. It is small compared to others in Japan, but the whisky makes a big statement. This US Edition is a five-year-old single malt about which the distillery provides some key information. The peat level is 30 parts per million, putting it around the level of Islay scotches like Caol Ila and Lagavulin. It's not chill filtered, and no caramel color is added. It was matured in bourbon, wine, and Chibidaru casks (hogshead casks that have been turned into quarter casks). Just over 2,000 bottles were produced, so this is another unicorn—let us know if you score a bottle.
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Jonah Flicker
Jonah Flicker is a freelance writer who covers booze, food, travel, and lifestyle for a variety of publications.
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His new album 'Free Spirit' dropped in April 2019, and Khalid will support this on tour in the US, UK, Europe and Australia throughout 2019! Extra dates have ALREADY been added due to exceptional demand for tickets - so ensure to catch Khalid live by checking out the tour dates and concert ticket information here on Stereoboard.
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Balances are implemented and communicated to employees in order to initiate boundaries of how much print/copy they are allowed to use. These balances can vary between year, groups and departments. Once the balance runs out, the employee will be forced into action to replenish the balance. This can be done free of charge or the organization may wish to charge the employee for the excess. The benefits of this are that the employee will not waste their balance with needless output, reducing costs, control and accountability is obtained, and possible cost recovery can be achieved.
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Her second starring movie "My Perfect You" with Kapamilya hunk Gerald Anderson has now officially earned a staggering P136 million as announced by Star Cinema on its Instagram page on Friday. The movie is now on its fourth week of successful run.
The news was announced on Star Cinema's Instagram page.
Yay! #MyPerfectYou has now earned P136 million WORLDWIDE, and we are still showing! Nood na!
Despite the controversies that recently plagued the lead stars, the movie was still well-received by the audience.
Recently, the whole production team held a thanksgiving party in celebration of their victory. A photo was uploaded again by Star Cinema.
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