As a business owner, it's incredibly likely that you're investing time and money into your marketing budget and the world of online marketing. In fact, it's likely that your online marketing budget is one of the only budgets that increases year on year and this has a profound impact on other company-wide budgets, such as offline marketing material.
Over the last decade, online marketing has eclipsed that of offline marketing and it's easy to see why this is the case. Online marketing methods are generally cheaper to set up, cheaper to embark upon and it's also easier and quicker to see a return on your investment. It's clear as we move into the year 2017 that online marketing is one of the most essential parts of any business, no matter how big or small that business is. But with this comes a problem, as more and more companies focus solely on an online-only based approach there's less and less room for offline marketing and more of a general "marketing-mix".
While this transition might work well for some businesses, it's highly unlikely that it'll work well for every business. Also, while online marketing might deliver an instant return on investment, by ruling out other marketing opportunities you're not capturing all of the business that your company craves. For example, if you're not investing any of your budgets into then you will more than likely be missing out on the incredible return on investment that can be achieved when printed marketing is done well.
While it is understandable that some companies shy away from printed marketing material – after all, you have to design the material, decide upon the exact material that you're going to use (T-Shirts, tote bags, flyers, banners etc), and finding a reliable printing company to create all of the material that you need – it's important to remember the amount of advertising that can be done by getting it right. After all, with such a rewarding return on investment at stake, your business simply can't afford to neglect printed marketing completely. So, to help you make decisions quicker and in order to understand what printed marketing materials deliver the best return on investment, I've come up with this list of what I consider to be the best marketing materials for your business.
The T-Shirt is one of the oldest and most respected items of clothing in the world. All companies around the globe take advantage of the simple T-Shirt to get their name and their message out there. The reason the T-Shirt is so good is because of the amount of real estate you get to include your image and your message. It's not just the front either, you have the back and the sleeves to include all of the logos that you need.
It's incredibly common to see businesses using printed T-Shirts for their staff uniforms and there's more than one reason for this. This can range from protecting your employee's clothing, building team spirit and ensuring that their employees are easily identifiable when approached by potential customers. But one of the biggest reasons for using printed T-Shirts is the advertising space that it gives you. By encouraging your staff (and even your customers) to wear your own branded clothing, you're exposing your company logo to thousands of people each and every day. This kind of advertising reach can be incredibly important to a company in helping them achieve a bigger reach and to also increase brand exposure.
The beauty of T-Shirts is that you can design them however you want. Whether you want to simply include a logo of your company embroidered on the left breast, or if you want to create an artistic all over print that's eye-catching and stands out – the versatility of T-Shirts is something that you can't help but admire.
Similar to T-Shirts, tote bags are excellent for advertising due to the size of the print area that you have but they also have an added advantage over their rivals – Their ability to be seen all year round. While a T-Shirt is excellent during the summer months, as soon as the weather starts to turn and the clouds start to form, you'll notice that more and more people don a jumper and a coat combination which means that the T-Shirt gets covered up and your valuable advertising space is taken away until the sun reveals itself again in the summer. Tote bags, however, don't suffer from this problem as they're not items of clothing. Instead, the tote bag is perfect accessory for many people which makes it perfect advertising for many companies.
The reason for this is because the tote bag is essentially an all-purpose bag which means that they can be used over and over again and at any time throughout the year. Also, as they're a bag, they won't be covered up by additional items of clothing when the weather does start to change.
The beauty of the tote bag is that they're literally an all-purpose bag for anybody. They can be used to carry home the shopping, carry your spare clothes with you to the gym, carry your towels with you when you go to the beach – literally, the tote bag is perfect for all these occasions.
These aren't used often as promotional giveaway items but they should be. They're excellent ways of providing other companies with all of the information they need about you and your company. If you're giving away printed USB flash drives, you can store your catalogue, links to your website, important information about your company and anything else that you think is necessary on the drive so it can then be viewed by the customer when they take this away.
As more and more work is based on a computer and the need to save documents to carry around with you grows, the USB flash drive becomes more of an essential item which means that the potential customer is more likely to keep the drive with them just in case. This means that they'll always have a constant reminder of your company and the conversation that they had with you.
This potentially gives the USB flash drive more longevity than the majority of take home items as it's an essential item which is used within the office.
Printed notepads have been used as merchandise for years now and they're still one of the best items to giveaway. This is because they're still popular items and used regularly by the receiver. Whenever I've attended an event or a presentation, I'm usually handed a printed notepad and a pen with the contact details of the event organiser or the host. I then use this notepad and pen during the event to take down notes and important information while I'm there which gives the notepad instant value – especially if you've left your own notepad at home.
This instant value means that they're instantly appreciated by the receiver and it guarantees that the notepad will be used on more than one occasion – whether it's referring back to the notes that you've previously made or if you continue to use the notepad in future. By giving out a notepad you're ensuring that your company name and contact details are easily visible and easily remember if the potential customer wants to use your services again in the future.
With advancing technologies, including smartphone applications such as Evernote, you also have the ability to scan the business card and store all of the details in your phone, ensuring that your details will always be with the potential client in case they need to refer back to them at a later date. The beauty of having business cards also means that you can also target specific customers as well, ensuring that you're getting maximum return on investment by handing them out only to the relevant people.


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Tag: coronavirus journal
"Covefe!"
The coronavirus-infected Trump has taken a turn for the worse. He rolls over in his hospital bed, and, like the dying Citizen Kane, he whispers one mysterious word: "Covefe!" An object tumbles from his fingers and smashes on the floor.
What is that object? A clue to the meaning of the mysterious word, perhaps? OH…a coffee cup!
I, too, have had troublesome dreams. In one last night, which seems to last a long time, I am making my way home across Manhattan. I wander through a vast and abandoned warehouse, in and out of vacant lots, past burned-out cars, broken machinery, and a derelict, six-door bank of washing machines. Up and down empty staircases, beyond weedy grounds. The area—about where Alphabet City stands—seems a giant wasteland, soon to be turned into a modern development no doubt.
A man in a tattered black suit and wide-brimmed hat writhes past me, all shoulders and elbows. He seems to think I mean him harm, but I am as eager to escape him as he is to elude me. On and on, the dream goes.
The mystery writer Raymond Chandler was likely troubled with dreams too. In his novel The Lady in the Lake, fictional detective Philip Marlowe dreams that he is "far down in the depths of icy green water with a corpse under my arm. The corpse had long blond hair that kept floating around in front of my face. An enormous fish with bulging eyes and a bloated body and scales shining with putrescence swam around leering like an elderly roué. Just as I was about to burst from lack of air, the corpse came alive under my arm and got away from me and then I was fighting with the fish and the corpse was rolling over and over in the water spinning its long hair.
I woke up with a mouth full of sheet and both hands hooked on the head-frame of the bed…."
Trump in his dreams should be wrestling with the corpses of the many pandemic victims who are dead as a result of presidential denial and incompetence. But of course, he is not.
Dinner: Bulgogi style steak, baked potatoes with sour cream, and a green salad.
Entertainment: Episodes of season four of All Creatures Great and Small on Britbox, along with an episode of Borgen via Netflix.
Our new twig fence, constructed while we were in NYC.
We're back in East Hampton, experiencing a mix of emotions. Once we unloaded the huge amount of stuff from the car, it felt good to be back. But there are several unnerving aspects: How long will we be confined here? The last time, we stayed for six months. A similar period now would take us into March of 2021. Moreover, during our last stay, in spite of fear and trembling over the coronavirus, there was one reason for cheer: The days were growing longer and warmer as we experienced late winter passing into spring. Now, days are getting shorter and winter is coming on.
The city wasn't as frightening as we expected, and, with a little trepidation, it was O.K. to go into a drugstore, the supermarket, or the greenmarket and get the few items you needed. That's harder to do here—stores are fewer and farther away. So there must be more thought given to just what foodstuffs or other supplies are needed to cover a period of several days.
What farm stands are still open? Should we go all the way over to one in Amagansett to get plums for that yummy plum graham cracker crumble?
Dare we try to make Korean-style bulgogi steak, which involves grilling outside in the 6 p.m. gloaming?
As for outings, before it gets too cold we might strap on our masks and go to a nearby park/sculpture garden such as Longhouse Reserve or Madoo Conservancy in Sagaponack.
I put out birdseed yesterday, and it usually takes the birds a day or so to discover new goodies. A few have already come today.
Also, we found that our old, dilapidated twig fence has been replaced with a new cedar fence while we were away. The distressed brick walkway was also repaired. And, miracle of miracles, Optimum has finally installed the internet cable—although they've overcharged for doing so. Speaking about that overcharge to a customer representative was just another exercise in maddening frustration.
Our daily bread, fresh from the machine.
The bread machine is beeping, signaling a new loaf is ready—only the second that we have made in the relatively new machine. The loaves come out pretty nice, although a bit square. They're rising better than they did with the old machine, where I think the paddle had worn out and ingredients weren't getting mixed very well.
As the election approaches, Trump is making ever-more-threatening noises. "Get rid of the ballots and we'll have a very peaceful—there won't be a transfer, frankly. There will be a continuation." OOOO-Kayyyy. If voters aren't sick of all this—and there will have to be a very large majority against him to keep the Supreme Court from pulling another Bush v. Gore abomination—then the U.S.A. deserves what it'll get.
Dinner: wine-braised chicken with artichoke hearts, noodles, and a green salad.
Entertainment: more episodes of Netflix' Ozark and Borgen.
Black Lives Matter so wear your mask.
Things in New York City are better than I expected them to be. So far, I have driven Emily for her test to Weill-Cornell Hospital…and, for technical reasons, she had to go back on a second day via subway.
Each of us has taken the subway a few times and found it to be cleaner than usual and not crowded. Yesterday, I went to see my urologist, which meant taking the 6 train from Union Square to 34th St. And today, I went from Union Square to Grand Central via the 5 train, and—tah-dah!—I got a haircut, the first since February. My barber was quite diplomatic regarding the evidence of haircuts that Emily had given me.
Most everyone I have seen is wearing a face mask, although some people cheat by pulling the mask down below their noses. Emily says she saw a guy on her train with a mask pulled down below his chin—then, when the train pulled into a station and he left to go outside, he pulled the mask back over his nose and mouth. Dude! Just backwards! The danger lurks in enclosed spaces like train cars, and everyone is less vulnerable outside.
I haven't really gotten around town that much so far, but I have seen a few signs of "Black Lives Matter" protests. No, there are no burned-out police cars or gutted buildings, but there is a very nice BLM mural on the east side of Union Square park.
The Wednesday farmers' market at Union Square also seemed pretty much normal. The farm stands are much as I remember them but socially distanced. Patrons are advised that they must use hand sanitizer before handling any produce. Everyone has masks and many people have gloves. I got beefsteak tomatoes, peaches, Gala apples, and whole-grain health bread.
As expected, we did have an avalanche of mail waiting for us. That includes lots of already-paid bills that can be shredded. A bunch of magazines that I have already read in electronic form. Other odds and ends. And, oh: The "Economic Impact Payment Card" with its CARES Act direct economic assistance of $2,400. A letter from our President reports that "America will triumph yet again—and rise to new heights of greatness." One must activate the card, just as you would a new credit card, and then either transfer the funds to a bank account or use the card as one would a debit card.
There were three pieces of mail concerning the payment, one from Trump, one from the Treasury Dept. saying that we may have overlooked the card. And finally and most curiously, one from "Money Network Cardholder Services" of Omaha, Nebraska, looking for all the world like some junk-mail scam that you'd just as well throw in the circular file.. THIS IS THE CARD. They couldn't have disguised it better.
Dinner: Turkey chili and a lettuce, tomato, and radish salad.
Entertainment: episodes of Netflix' Spanish-language mystery Alta Mare.
A visitor from another planet–or just a toadstool?
It's supposed to be hot and dry for the next several days. Limited Internet means I can't check e-mail or my bank balance easily, nor is it easy to pay bills, so they may have to wait. I'm bringing capitalism to its knees one unpaid bill at a time. Some 25% of New York City residents are believed to be in arrears regarding their rent.
I have now read three Julian Symons mystery novels, each quite unlike the others. I enjoyed The Detling Secret best—a country house mystery set in the late 19th century—then, The Immaterial Murder Case and The Color of Murder. The last of these is a 1950s courtroom drama with an emphasis on psychology, "one of the most acclaimed British crime novels" of that decade, according to the introduction. The penultimate title is a contemporary art-world caper with a Ten-Little-Indians-like, closed circle cast of suspects. It has five sections, each narrated by a different one of these persons. The first, narrated by "the Innocent American," is very droll, but other sections are sometimes dry and Just the Facts, Ma'am ponderous. I suspect that's intentional.
I keep thinking I'll read a Dickens—perhaps Our Mutual Friend or Hard Times. But I'm put off by the length of the novels and the sheer number of characters. Or maybe Mark Twain—Innocents Abroad or Life on the Mississippi. I dunno. Not long back I reread Huckleberry Finn and enjoyed it very much, but something keeps me from these other titles.
A very large number of free e-books are available from http://www.gutenberg.org. I have downloaded and read several Henry James novels: The Lesson of the Master, The Aspern Papers, and Italian Hours. All were quite interesting and not nearly as daunting as the James I have in print, including The Golden Bowl and The Wings of the Dove. Maybe I'll seek out others in e-book format, when our Internet access improves.
Dinner: chicken salad with apples and walnuts, coleslaw
Entertainment: Final episodes of Netflix thriller London Spy.
CCTV: The All-Seeing Eye is watching you.
"The common man is ruled by the expert, certainly. He obeys the persuasive power of the propagandist in his eating, drinking, sanitary, and even sexual habits, in the clothes he wears and the entertainments he attends, in his attitude towards his fellow men and towards God. But at the heart of obedience there is the desire for revolt. There are few things the common man…desires more than to see the expert utterly discomfited….they applaud the expert's occasional collapse as they are delighted when a top-hatted man slips on a banana skin."
—Julian Symons, The Colour of Murder
So much for mask-wearing, know-it-all epidemiologists and lockdown-prone mayors! Yea for Trump and all freedom-loving true Americans!
Here, then, is the problem with the assessment that an appeal to reason can defeat MAGA man. New York Times writer Thomas Friedman recently suggested that Biden's bumper sticker should be: "Respect science, respect nature, respect each other." This "science," however, is just what stands behind the blundering weather report that leaves you soaking wet on a supposedly sunny day. Then there's the constantly shifting advice on diet—drinking alcohol is bad for you, but a bit of red wine is good for your circulation. Be sure to eat fish, which is good for your heart—unless that fish contains mercury!
Radiation can cause cancer—so let's have another X-ray of your teeth, your back, or maybe that sprained ankle.
And—perhaps we should get a second opinion; the more expertise the better.
It's no wonder that the public is skeptical of experts, whether they represent medical wisdom, computer mastery, or even military know-how. It was, after all, Colin Powell and George W. Bush's team of "weapons of mass destruction" discoverers that sent us into a catastrophic war in Iraq—as Trump never tires of reminding us. Trump has his own teams of experts—and he frequently takes issue with them and calls them names. One minute Jeff Sessions is a fantastic pick for Attorney General, the next minute he's a no-good coward and traitor.
Today's Times brings a story of yet another bit of expertise that the public mistrusts. A wealthy tech executive named Chris Larsen is spending his own money to install a private network of CCTV cameras around the city of San Francisco.
These cameras are meant to deter the spate of petty crimes, especially robberies, that are taking place there. But Larsen's CCTV isn't under the control of government or the city police. Instead, neighborhood watch groups are in charge. "Neighbors band together and decide where to put the cameras. They are installed on private property at the discretion of the property owner, and in San Francisco many home and business owners want them. The footage is monitored by the neighborhood coalition," says the article.
But wait a minute: Isn't this Larsen guy representative of the wise-guy Silicon Valley types who are turning Baghdad by the Bay into a high-priced bedroom suburb peopled by snotty tech wonks? Google's mega fleet of private shuttle buses, a soaring cost of living, and an end to many of the San Francisco quirks so beloved by long-time natives—isn't that what he represents?
Who elected Larsen? Who elected these neighborhood watch committees?
And why is my smart phone so plagued with problems. Experts, phooey!
Dinner: barbecued pork chops, potato salad, and a lettuce and tomato salad.
Entertainment: Two episodes of The Suspicions of Mr. Whicher.
Bring me my Chariot of fire!
I just returned from taking the car to the Subaru dealer. It's due for an oil change and NY State Inspection, and I received a letter from Subaru headquarters of a parts recall: It seems the fuel pump must be replaced.
Two sentences worthy of General Jack D. Ripper inform me that "your vehicle may be equipped with a low-pressure fuel pump assembled with an impeller that may become deformed. Over time, the impeller may become deformed enough to interfere with the body of the fuel pump, potentially causing the low-pressure fuel pump to become inoperative."
In other words, terminate the old fuel pump…"terminate with extreme prejudice."
So I left my car there for fixin' and drove back in a loaner Subaru Forester. The replacement continues the manufacturer's hyperactive tendency toward feature creep—this one has a push button ignition that takes some getting used to. The radio has a mind of its own. To turn it off, it's not enough to press the on-off button. You have to open the driver's side door.
The dealership, meanwhile, surprised me by seeming quite pandemic-ready. Everyone had face masks. I was instructed to wait outside until there were fewer customers waiting inside. There was plenty of social distancing complete with boxes marked on the floor indicating just where customers should stand. They ensured me that the loaner had been disinfected and that my car will be disinfected before they return it. I needn't pick up my car until tomorrow—it was a one-and-a-half hour drive over to Riverhead—at which time I can return the loaner.
But I can't keep the loaner beyond 48 hours and must return it with the same amount of gasoline it had when I took possession. Hey, will the budget brand Coastal gas be OK? You bet.
On the way back home, I stopped at the Water Mill farm stand we have regularly visited over the years. They had plenty of everything—I got four ears of corn plus some sugar-snap peas. The weeks have coasted past so quickly that I hardly expected to see summer produce there. Again, both customers and workers had face masks. And there was lots of Plexiglas dividing cashiers from customers. The Plexiglas makers must be raking in the dough.
Tonight's dinner: leftover chicken paprikash, pasta, and a lettuce, cucumber, and radish salad.
Entertainment: We've had severe troubles connecting to the Internet over the past few days, probably due to the large number of people out here, jamming up the Wi-Fi space. We finally watched the last few minutes of season three of Broadchurch on Sunday night. We'll have to see how it goes tonight—there may be nothing doing.
Spooky times.
Independent journalist I.F. Stone called them "the Haunted Fifties." True enough, the decade at the middle of the 20th century was haunted by the bruising previous eras of The Great Depression and World War II. The 1950s, of course, were a time when Americans longed for calm, for prosperity, and to get back to something like "normalcy." By public acclamation, then, the '50s were desired to be a transitional time.
Stone saw little to be calm about. To him, the specter of nuclear annihilation loomed over everything. "How free are men who can be blown off the map at any moment without their permission?" he asked.
Ours is surely another transitional time. Call it, then, the Haunted 2020s.
If the presidential polls are to be believed, a considerable majority of Americans want to get back to calmer times—free of Trumpian name-calling and vacuity, released from the threat of death by pandemic or by police brutality. A CNN poll shows Biden leading trump by 55% to 41%.
If Trump called out to "Make America Great Again," surely Biden's appeal is merely to "Make America Calm Again."
New York Times writer Thomas Friedman recently suggested that Biden's bumper sticker should be: "Respect science, respect nature, respect each other."
Do unto others as you would have them do unto you—with a bit of Teddy Roosevelt-like nature worship and Jonas Salk-like respecting of science. If that's not true conservatism, I don't know what it is.
Unfortunately, neither science nor nature is likely to allow us to go backwards. We face a future of more coronaviruses, rising ethnic strife, and an unwillingness by police to loosen their grip on local budgets and/or brute power.
The haunting of the 2020s may lead to a haunting of the remainder of the 21st century.
I believe that Trump would lose an election—so therefore he's unlikely to allow one to happen. He may at last recognize the existence of the pandemic…when it can benefit him. The Department of Homeland security is likely to say that, under the current infectious conditions, no election can take place. Besides, mail-in ballots or electronic voting only lead to election fraud. We had better put off any kind of balloting.
Meanwhile, Bill Barr might announce that his department has found the Democrats in general and Joe Biden in particular are engaged in a monstrous, dark conspiracy to rig the voting. Biden will be indicted. A show trial will proceed, followed by large-scale incarceration.
Who would stop it? The beleaguered and generally pissed-off police? Why would they? Trump is on their side.
Dinner: eggplant with tomato sauce and parmesan, potato salad, and a lettuce and avocado salad.
Entertainment: Episodes from season three of Broadchurch.
More frightening stats that have come to my attention:
The number of new cases in the United States has shot up by 80 percent in the past two weeks, according to a New York Times database.
More than 48,000 coronavirus cases were announced across the United States on Tuesday, the most of any day of the pandemic. Officials in eight states—Alaska, Arizona, California, Georgia, Idaho, Oklahoma, South Carolina and Texas—also announced single-day highs.
New York added visiting citizens from eight states—California, Georgia, Idaho, Iowa, Louisiana, Mississippi, Nevada and Tennessee—to a must-quarantine list that already included Alabama, Arkansas, Arizona, Florida, North Carolina, South Carolina, Texas and Utah.
New Jersey and Connecticut are advising travelers from the 16 states to quarantine.
Dr. Anthony Fauci says the U.S. is now having 40,000 new cases appear each day, and that that number could go up to 100,000 per day.
He also believes that many anti-vaccine Americans could refuse to get inoculated if and when a vaccine is made available. Seven out of ten citizens, however, say that they will get inoculated if the vaccine is free and available to everyone.
If, as the maps seem to indicate, the bulk of the new cases are appearing in so-called red states, where anti-science sentiment is the most intense, there's a temptation to think that such people deserve what they are getting. But, it's important that everyone recognize that we're all in this together—that like it or not, this thing has to be stamped out everywhere or it will just keep reoccurring everywhere.
Our next Peapod delivery is scheduled for between 5:33 and 7:33. Why this exactitude? Perhaps Peapod is a subsidiary of the Pentagon. Maybe, I think, the delivery guys will show up wearing military fatigues and carrying automatic weapons.
Instead, it's just the usual mystifying hit-and-miss delivery. We still can't get various items, such as charcoal, and even stuff they had before, such as fresh spinach, is now said to be out-of-stock. Go figure.
Dinner: hot dogs, sauerkraut, and American Picnic Potato Salad, courtesy of the Silver Palate Cookbook.
Entertainment: Britbox' very odd The Seven Dials Mystery.
Around Jack's Coffee, precautions remain ongoing.
States that had eased off of the lockdown are reimposing restrictions. In the U.S., the pandemic appears to be reasserting itself, and this has us pondering what the months ahead hold.
On June 29, Suffolk County reported its first 24-hour period without a COVID-19 death since June 12.
Meanwhile, there were 46 new reported cases in Manhattan on June 27, and a total of 26,707 cases in that borough during the pandemic. A pilot program has only now gotten underway, selling face masks and hand sanitizer from vending machines in subway stations. So the end is not in sight.
We figure that we'll probably hang on in East Hampton until the fall at least. Perhaps in September, we'll go back to the city, at least to pick up more clothing, perhaps the computer printer, and kitchen equipment and spices. Then after a few days, we could well turn around and come back here.
There's been talk for a while of a second wave of COVID-19. No one knows anything, but that second wave might come in the fall or winter.
Deep winter months out here—and I mean January through March—can be a tad bleak. Would we really want to be here, especially if it's a harsh winter? But there's really no place else for us to go…
As an adult, I've never before lived through a crisis at all like this. It's so open-ended, so unclear when there might be any resolution. Our national expert, Dr. Anthony Fauci, still maintains that there will be a vaccine by the end of the year. But even if that's true, just how will it be administered? Who will get first dibs? For the time being, everything is up for grabs.
I might have died in the mid-1950s polio epidemic that claimed my sister, but I didn't. I was only a child, and had little sense of the passage of time. But in my recollection, the vaccines that appeared within a few years meant an end to the crisis…of which I was mostly unaware anyway.
In the 1960s and '70s, the Vietnam War seemed to go on and on, year after year. Always more escalation, no real resolution in sight. More and more deaths. But neither I nor anyone I knew very well was directly involved. Other political crises—Watergate for instance—came to a head after some months and then ended without violence.
The days after 9-11 could have included more terrorist events—but they didn't. Instead, the Bush Administration used the attacks to generate wars in other parts of the world. And those went on and on—the Afghanistan conflict is still continuing. But again, I've never been directly affected.
So as I am writing this, I realize that I have lived through other open-ended, slow-to-be-resolved crises—I simply wasn't very affected personally. Yes, the periods were worrisome, frustrating, even maddening. But I never imagined that I would die as a result.
This time is pretty different in that regard: I went out this morning to buy more coffee, and I was anxious the whole time I spent in Jack's Coffee store. Was I standing too close to others? Were they too close to me? I hate the masks—you can't make yourself understood, nor can you breathe very well. But get used to them. We'll probably have to wear masks for a long time to come.
Dinner: leftover spaghetti with meatballs and a lettuce salad.
Entertainment: Final episodes of Alias Grace.
No elevator pitches, please.
Life back in our Manhattan apartment building must seem right out of dystopian science fiction. Two New York Times articles today highlight the issues.
One article says that for two crucial months this past winter, scientists regularly underestimated the impact of symptomless carriers. "Models using data from Hong Kong, Singapore, and China suggest that 30 to 60 percent of spreading occurs when people have no symptoms," says the Times.
A primary illustration involves a woman from China who traveled to Germany in January, where she attended two days of long meetings. She only began feeling sick on her flight back home, but even then attributed her headaches and chills to jet lag. Back in Munich, eight people were shortly hospitalized with the coronavirus. Ultimately, 16 infected Germans were identified and, thanks to rapid response, all survived. "Aggressive testing and flawless contact-tracing contained the spread," says the article.
But how do you avoid infected people if they show no symptoms? The only way is to avoid all people, isn't it?
Another Times piece examines just how elevator traffic should be managed now that many Manhattan businesses are reopening. If an appropriate social distance between individuals is six feet, how many elevators can make that possible? Not many, of course.
New York state standards require most commercial buildings to have elevators measuring at least 4 feet 3 inches by roughly 5 feet 8 inches. That leaves people standing about four feet apart.
But no talking!
Consultants advise a limit of four people per elevator. But lots of buildings and companies will simply place the onus on individuals. "We recommend using your best judgment," says one real estate operations executive. Sure—you be the judge. Meanwhile, your boss is waiting for you in a meeting upstairs.
In our residential building, it is already common for there to be lines of people waiting in the lobby for an elevator to arrive. Some of these people have dogs with them; others have bags of groceries or stuff; several will be yakking away on their mobile phones. Then the elevator arrives and everyone jockeys to get onboard.
It's an episode of Curb Your Enthusiasm played for real. Imagine numerous aggressive and whining Larry Davids as your neighbors. Arriving at their floors, they push past you to get in or out of the elevator. And we have to make our way up to the 18th floor.
Our building has only two passenger elevators and no freight elevator. So it's also common for one elevator to be "in service," with movers bringing furniture in or out of the building or maybe building staff taking big bags of garbage out to the curbside.
Just waiting around in the lobby, where it's hard to imagine proper social distancing, will be hazardous. And New Yorkers aren't the most patient or deferential of people. Oh, you go next—after you, after you.
There are stairs—two flights will get you from one floor up or down to the next. I negotiated the stairs a lot during Hurricane Sandy back in 2012. Going down ain't great. As your legs and ankles get tired, it's easy to stumble. Going up is truly punishing—four floors, and you're huffing as if you've been in a mini-marathon.
You could just stay in your apartment, but what about food and other necessities? Will the doorman allow delivery people to bring stuff upstairs?
There are people we could telephone to find out just how these things are being handled right now. But it feels awkward to get in touch. Oh, so you want to know exactly what, Mr. East Hampton refugee?
Dinner: chicken salad with apples, walnuts and mayo, plus a sugar snap pea stir fry with scallions and Asian seasonings.
Entertainment: A streaming video from the Film Forum, Jean-Pierre Melville's When You Read This Letter.

redpajama_set_name: RedPajamaCommonCrawl


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By Linda R. Burnham	 Last updated Jun 22, 2021
India shares with the developed group of the G-7 its view that development projects should be transparent, environmentally friendly and should not burden recipient countries with debt, the Indian minister said on Tuesday. of Foreign Affairs S Jaishankar.
Speaking at the Qatar Economic Forum, a three-day virtual event organized in association with Bloomberg under the banner of "New Horizons for Tomorrow," Jaishankar said this is an "area where we believe 'there is a lot of convergence with the G7. We look forward to working with them. "
The reference was to the 'Building a Better World (B3W)' initiative – seen as a 'transparent, high-level, values-driven infrastructure partnership' led by major democracies to help reduce the $ 40 trillion. dollars of infrastructure needed in the developing world. , which the G-7 believes have been exacerbated by the covid-19 pandemic. Launched at this year's G-7 meeting earlier this month, the B3W initiative is based on an argument that the world must present an alternative to the Chinese president. Xi Jinping's multibillion-dollar infrastructure. The BIS has been criticized for having indebted countries in debt and not being sensitive to the environmental needs of the countries where the projects have been developed. China's loans to countries joining the G-7 were seen to come with conditions that were not initially specified.
In his remarks, the minister pointed out that India's development partnership program – under which it extends assistance to countries to build infrastructure and skilled people, among other initiatives – goes back a long way. India has development projects in 62 countries and out of 630 projects, had completed 340, said the minister.
Responding to a question about China and the Quad and how the coming together of the four nations – the United States, India, Japan and Australia – influenced India's response to China amid tensions between the two countries, Jaishankar said said the Quad had issues like maritime safety, connectivity, vaccines and even education on its agenda. "They (Quad) have their own agenda, a set of convergences, a vision of the world," said the minister, making a distinction between Indo-Chinese relations and India's relations with the Quad countries.
"The India China issue pre-existed the Quad," the minister said, adding that "it is a challenge or a problem that is independent of the Quad". The reference to the Indo-China issue was an allusion to the bilateral issues New Delhi has had with Beijing for decades due to their undefined border. The undefined border between the two countries has been a source of friction although the two sides have made at least five pacts to ensure that border issues can be quickly resolved. Tensions, which date back to last May when India discovered intrusions by Chinese troops in areas it considers to be part of its territory, have however persisted for more than a year despite numerous attempts to resolve it by dialogue. Jaishankar has previously said India-China relations are at a crossroads given Beijing's reluctance to honor bilateral agreements aimed at stabilizing the border. Relations between the two countries could not normalize amid such tensions and the armies of the two countries keeping an eye on each other, the minister said previously.
In his remarks on China on Tuesday, Jaishankar said "close deployments continue" at the borders. "The question is whether China will honor the commitments it has made in writing," he said.
China, for its part, sees the Quad as an effort to circumscribe its influence in the Indo-Pacific and has described it as an "Asian NATO" or compared it to a military alliance.
When asked if he had received assurances from the United States on vaccines, Jaishankar said the world does not have vaccines and to meet the demand for production, it was important that the patents be removed as well. as the supply chains of ingredients for manufacturing. vaccines remain open. The global demand for vaccines could not be met without India intensifying and for that, the United States and European countries had to keep supply chains open, he stressed.
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The GIA Internship Programme, a.k.a. GIP, is an annual 10-12 weeks internship programme open to all undergraduates across any discipline.
A renowned industry internship initiative, the GIP is in its 12th edition this year and matches applicants to dynamic internship positions with our participating host companies. This year, we are proud to feature a diverse range of internship positions from Underwriting to Marketing to Product Development.
The GIP is a curated and structured programme that is customized with the interns in mind. Interns can expect to gain first-hand insights into the business environment under the guidance of their mentors.
Learn beyond the classroom and experience what it is like working in the $12 billion general insurance industry today!
Early May to End July every year.
GIP 2019 - 55 Internship Positions Available!
Click here to learn more about the roles!
The GIP application process is an evaluation in three rounds consisting of a short listing process and two rounds of interview. All applicants are therefore requested to provide the complete required information and documents before the interview process.
Applicants who meet the programme's eligibility requirements and objectives will be invited to Round 1 of interviews with the GIP administrators at the GIA office.
The objective of the interview is to further discuss the applicant's career aspirations, assess the applicant's communication skills and better understand the applicant's professional goals and interested. The key objective is to help achieve the right internship placement fit.
Upon successful matching, shortlisted applicants are then interviewed by their prospective host companies. At the interview, applicants meet their potential host company mentors and/or HR representatives. Applicants also get the opportunity to learn more about their roles and internship job scope. After this final round of interview, applicants who are confirmed will be notified by their host companies.
The GIP opens for application in January each year. Interested candidates are encouraged to apply online or via their universities' career portals. All applications are screened and eligible candidates are invited for a pre-screening interview with the GIA.
Candidates are shortlisted from the pre-screening interviews and matched to suitable internship positions available. Upon successful matching and placement, candidates then go on to interviews with their prospective host company. GIA ensures every successful applicant is matched based on their skill sets and interests to the most suitable position.
Unique to the GIP, each batch of interns undergo a week-long pre-internship training conducted by guest trainers from the industry. These industry experts share and educate interns on basic insurance principles, enabling them to onboard and adapt more efficiently with their host companies.
Interns are attached to their host companies for a period of 10-12 weeks during the May-August period. A pre-assigned mentor will provide guided coaching.
We ensure each intern receives the most out of their internships. That is why we conduct a mid-internship review with all interns, to better understand their internship experience to date. Interns are encouraged to share their thoughts and feedback.
GIP alumni are invited to exclusive industry networking events and activities organised by GIA. They also have the opportunity to work on ad-hoc continuation projects with their host companies. Alumni also have the chance to be offered full time employment depending on job vacancies and their internship performance.
Learn more about the internship and job opportunities available.


text:
Q: Request to get the id from database is not working Hi guys I am new in php I just started learning it I am making a simple e-commerce website using xampp local server I am facing this problem when i use get method for retrieving the specific id of a row:
  if (isset($_GET['id'])) {
           $id = mysqli_real_escape_string($_GET['id']);
                $sql = "SELECT * FROM items WHERE id= '$id'" ;
                $run = mysqli_query($conn, $sql) or die ('error');
              while($row=mysqli_fetch_array($run, MYSQLI_ASSOC)){
                  $discounted_price = $row['item_price'] - $row['item_discount'];

                  echo "

$row[item_title]

$ $row[item_price]

$$discounted_price

Description

$row[item_description]

               ";
              }
           }else {
                echo "The request is not working";
            }

The URL I am trying to access this on is below:
http://localhost/ec/items.php?item_title%20=%20Beautiful-brown-Watch&id%20=%201

I am getting the else output "the request is not working" if i remove the if statement from above and simply write in the query id = '1' or '2' the data appear on web page but when i do for a specific id it doesn't work i use mysqli_real_escape_string for get rid of SQL injection if that is not proper way to get rid of SQL injection then guide me.

A: You are checking for the $_GET variable id yet you are passing in the parameter item_id according to your link.
In addition to this you also have extra spaces in your query string parameters which is causing the strange %20 you are seeing in your URL, so please strip these out.
To get this working, you either need to change your URL to:
http://localhost/ec/items.php?item_title=Beautiful-brown-Watch&id=1

Or update your code to:
if(isset($_GET['item_id'])) {
   $id = mysqli_real_escape_string($_GET['item_id']);

You also need to check out parameterized queries as mysqli_real_escape_string() is not the way to keep yourself safe.
A great post on this can be found here How can I prevent SQL injection in PHP?

A: Your code expect a parameter called id while you pass one called item_id change your URL to
http://localhost/ec/items.php?item_title=Beautiful-brown-Watch&id=1
And it should work.
Also note that when creating URL you should not include any space.

redpajama_set_name: RedPajamaStackExchange


expert review of clinical : Expert Review of Clinical Pharmacology. 2017 Impact Factor. 2.758 Providing a forum for critical analysis of all aspects of safety, tolerability, efficacy, and therapeutic applications. The journal also covers toxicity issues, adverse reactions, pharmacoeconomics, and societal concerns. This journal offers accelerated publication.Expert commentary: Our search for falsifications of the cholesterol hypothesis confirms that it is unable to satisfy any of the Bradford Hill criteria for causality and that the conclusions of the authors of the three reviews are based on misleading statistics, exclusion of unsuccessful trials and by ignoring numerous contradictory observations.This is a detailed review of the last decade's significant CRC vaccine trials. Expert commentary: Monotherapy with a CRC vaccine is likely best suited for adjuvant therapy in disease free patients.An Expert Review of Clinical Trial Updates for CLL. Published on February 13, 2019. Topics include: Treatment At the 2018 American Society of Hematology (ASH) annual meeting, Dr. Susan M. O'Brien, from the University of California Irvine Medical Center, joined Patient Power to share exciting results from chronic lymphocytic leukemia (CLL ...Expert Review of Clinical Pharmacology. ... Expert Reviews. RG Journal Impact: 2.58 * *This value is calculated using ResearchGate data and is based on average citation counts from work published ...Expert Review of Clinical Immunology (1744-666X) provides expert analysis and commentary regarding the performance of new therapeutic and diagnostic modalities in clinical immunology.Expert Review of Clinical Pharmacology is a monthly peer-reviewed medical journal covering all aspects of clinical pharmacology. The journal is abstracted and indexed in Chemical Abstracts , EMBASE / Excerpta Medica , MEDLINE / Index Medicus / PubMed , and Scopus .Expert Review of Clinical Pharmacology. Country: United Kingdom - SIR Ranking of United ... Adverse reactions experienced at the clinical trial level serve as a constant reminder of the importance of rigorous safety and toxicity testing. ... conference papers and reviews) in three year windows vs. those documents other than research articles ...Journal abbreviation: Expert review of clinical immunology. The abbreviation of the journal title "Expert review of clinical immunology" is "Expert Rev. Clin. Immunol.It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.Statins stimulate atherosclerosis and heart failure: pharmacological mechanisms. Okuyama H(1), Langsjoen PH, Hamazaki T, Ogushi Y, Hama R, Kobayashi T, Uchino H. Author information: (1)Nagoya City University and Institute for Consumer Science and Human Life, Kinjo Gakuin University, 2-1723 Omori, Moriyama, Nagoya 463-8521, Japan.


iCliniq › Ask a doctor online › Health Articles › Decreased Concentration In Work › How to Avoid Ergonomic Health Hazards?
People across the globe have different work ethics and different work environment. All of us are supposed to work in the given atmosphere. Some work in industries, hotels, companies, manufacturing sites, coal mines, etc. People face a lot of difficulties in work, which may be company's financial growth, workload, divide and rule policy, etc., but out of so many problems what matters most is the health issue that remains unanswered. We never think about this health aspect because we are more focused on the completion of work and the employee efficiency. But how many of us have actually related this work efficiency with the rising health problems?
Nearly 40 to 45% of people working in a bad work environment have realized the fact that the work efficiency is reduced because of deterioration of health. Hence, the health issues have become the biggest unsolved question in today's work field. Because of the inefficiency of the employees, the company's growth has reduced to 20 % marginally over the last 2 to 3 years. Therefore, it becomes very important to identify what are the requirements and what precautions should be taken to avoid any accidents that lead to health issues.
How do I cure my burning upper back pain between the shoulder bones?
After drinking beer, my brain works fast. How?
How to manage back pain that started after playing Foosball?
A guidance control team consisting of a physician, an orthopedic, a neurologist, counselor, and a rehabilitation team comprising of a physiotherapist and an occupational therapist.
Twenty individually wrapped sterile adhesive dressings appropriate for the work environment.
Normal sterile water or saline water (0.9 %) should be kept to wash eyes if irritable.
Antiseptic creams, lotions, and liquid.
Knee caps, ankle straps, and shoulder slings should be present in the emergency room.
Stretcher bed should be provided if any immediate accidents occur.
Therapeutic balls of different size should be there for relaxation, which can be taught to the employees during intervals.
Kinesio tapes and crape bandages work wonders for any strain, sprain or muscular injury of any body part.
Gloves, masks, and eyeglasses should be present in the coal mines, industrial and manufacturing companies, where the workers work in a very risky environment. The big machines cause hazardous conditions.
How to Prevent Accidental Health Hazards?
There should be a place for the employees to speak about their difficulties, for which counseling classes should be taken for the employees twice a week. In these classes, the counselor or the educator should inform the pros and cons of working in an unhealthy environment, how they can overcome such situation, and how they can modify these problems.
Some ergonomic classes or breaks should be conducted for two hours every day, where a physiotherapist teaches stretching exercises, strengthening exercises, some aerobics, and proper sitting postures to prevent any muscular disorder.
Recreational activities should be conducted to avoid stress and work overload.
Proper posture maintenance should be taught to the employees and workers to prevent backaches and muscular pain, which might arise due to long standing or long sitting working hours.
Spine and trunk rotation exercises and active exercises for joint stiffness should be advised.
Head and neck stability and mobility should be taken care of to prevent any kind of headaches, neck pain or spondylitis.
Stretching exercises and mobility exercises for individual small joints (wrist joint, shoulder joint, elbow, hip, knee, and ankle joint) should be done at every two hours interval.
Meditation and breathing exercise should be made an integral part of every company. This brings balance and improves the efficiency of the workers. It also decreases the chance of any neurological disorder that arises due to stress.
These are some of the requirements that should be taken care of to avoid some dreadful onsite health hazards.
Do you have a question on Decreased Concentration In Work or Physiotherapy?
Is there any way to tackle my concentration problem?


I have so much debt that needs to be paid from this last year. I need to get rid of it so I can move on with my life happily and enjoy myself! I'm too young to be so stressed. Help me pay my debt so I can enjoy my life again!


text:
Glaciology first emerged as a science in the Swiss Alps, where most of the first glaciologist lived. Since then glaciologist of several countries, particularly from the First World, have made notable contributions to the discipline. Many glaciologists have background studies in geology, physics and climatology.

References

 *

redpajama_set_name: RedPajamaWikipedia


"Sustainability" is a concept that acknowledges the interconnectedness of social, environmental and economic concerns, and the need to achieve a better balance between the tree in order to ensure that future generations will survive and thrive on Earth.
This is sometimes referred to as the "triple bottom line"— People, profit and planet (or: Equity, Economy, Ecology).
"Sustainability" has become a leading framework shaping social responsibility, environmental protection and carbon mitigation efforts, amongst other initiatives, within corporations, governments, colleges and universities, nonprofits, and other sectors.
Sustainability can be defined in a number of different (often complementary) ways. Foresight Prep encourages students to embrace the definition that best fits their own values, and future college and career goals.
Sustainability is a concept that begins with the acknowledgement that there is more than one kind of value in the world. The pursuit of a single type of value (e.g. economic) at the expense of others (e.g. social and environmental) causes an imbalance that can destabilize systems (e.g. climate) fundamental to life. Pursuing greater sustainability, therefore, is to strive to achieve a more resilient balance between social equity, economic profit, and environmental impact, that results in more vibrant systems and long-term human well-being. Sustainability is an action, not a thing; reliant on principles by which problems can be addressed, and more holistic prosperity achieved. While it is common to focus on three values (e.g. people, profit, planet), there are others often not incorporated.
Sustainability provides a business strategy that offers opportunities to decrease costs, increase revenues, and drive innovation while simultaneously preserving natural resources, improving global stability, and enhancing the quality of life for all species on the planet.


text:
<?php if ( !defined ('BASEPATH')) exit('No direct script access allowed');

	class ProdType_model extends CI_Model{
		function __construct() {
		parent::__construct();
	}

	function form_insert($data){
		// Inserting in Table(register) of Database(ftnf)
		$this->db->insert('prodtype', $data);
	}
}
?>

redpajama_set_name: RedPajamaGithub


text:
Sergej Vladimirovič Brylin (; * 13. ledna 1974) je bývalý ruský profesionální hokejový střední útočník, v současné době asistent trenéra u Binghamton Devils v American Hockey League (AHL). Brylin je trojnásobný vítěz Stanley Cupu s New Jersey Devils v National Hockey League (NHL).

Hráčská kariéra

Brylin debutoval 17. února 1995 a první gól v NHL vstřelil 27. února. V roce 1995, 2000 a 2003 získal třikrát Stanleyův pohár s New Jersey Devils. Je jedním z pěti hráčů, kteří vyhráli Stanley Cup za Devils, stejně jako Martin Brodeur, Scott Niedermayer, Scott Stevens a Ken Daneyko.

Dne 1. července 2008 Devils neuplatnili opci na smlouvu s Brylinem pro další rok. O deset dní později podepsal v Kontinentální hokejové lize (KHL) smlouvu s SKA Petrohrad.

Po neúspěšném pokusu o návrat k ďáblům Brylin podepsal pro sezonu 2011/2012 KHL smlouvu s Metallurgem Novokuzněck.

Trenérská kariéra
Brylin je v současné době asistentem trenéra u Binghamton Devils, týmu American Hockey League (AHL), farmy New Jersey Devils. Je také trenérem v Proskate v New Jersey.

Osobní a rodinný život
Brylin v současné době žije v Short Hills v New Jersey se svou ženou Elenou a třemi dětmi: Annou, Fjodorem a Mariou.

Klubové statistiky

Reprezentační statistiky

Reference

Externí odkazy

Narození 13. ledna
Narození v roce 1974
Narození v Moskvě
Sportovci z Moskvy
Žijící lidé
Ruští lední hokejisté
Ruští hokejoví útočníci
Ruští hokejoví trenéři
Hráči Albany River Rats
Hokejisté International Hockey League (1945–2001)
Hokejisté KHL
Hokejisté Ruské superligy
Hokejisté sovětské hokejové ligy
Hráči New Jersey Devils
Vítězové Stanley Cupu
Muži
Hráči draftovaní New Jersey Devils


text:
Firswood is a tram stop on the South Manchester Line (SML) and Airport Line of Greater Manchester's light-rail Metrolink system. Located in the Firswood area of Stretford, it was built as part of Phase 3a of the network's expansion, and opened on 7 July 2011.

Firswood Metrolink station is located on a section of the former Cheshire Lines Committee railway line, in a cutting adjacent to St John Vianney School on Rye Bank Road. The stop provides access to both Firswood and Whalley Range.

History

The station opened on 7 July 2011. and is the first newly constructed station on the new South Manchester Metrolink line out of Manchester.
Firswood is a new station on a re-opened railway line, the Cheshire Lines Committee line, which closed to passenger service in 1967. It was planned to re-open the line as part of the expansion of the Manchester Metrolink tram network. Proposals to re-open the line have been put forward since the 1980s, but remained unfunded until the 2000s. The line extension which was originally proposed would take over the disused tracks of the Cheshire Lines Committee as far as East Didsbury.

In 2006, it was announced that Phase 3A would go ahead, including the extension of the network as far St Werburgh's Road. Following the rejection of the Greater Manchester Transport Innovation Fund in a public referendum in 2008, extension of the line as East Didsbury (Phase 3B) will now go ahead with funding from national and local government.

Construction of the line began in April 2009 and the new line became operational in July 2011.

Services
Firswood is located on the South Manchester Line with trams towards  via Victoria and Oldham and to  running every 12 minutes Monday-Saturdays and Sunday daytime and every 15 minutes Sunday early mornings and evenings. Services extended from St Werburgh's Road to  on 23 May 2013 and, from 3 November 2014, services ran to  from .

Service pattern
12 minute service to  with double trams in the peak
12 minute service to  with double trams in the peak
12 minute service to  with single trams (every 20 minutes before 6 am)
6 minute service to  with double trams in the peak
12 minute service to  with single trams (every 20 minutes before 6 am)

Connecting bus routes
Firswood is not served by any direct bus service but some services stop nearby to the stop. Stagecoach Manchester service 15 stops on King's Road and runs westbound to Flixton via Stretford and Urmston and eastbound to Manchester.

Gallery

References

External links
Manchester Metrolink Extension Project -  map of the plans (Urban Transport Technology)
 Metrolink stop information
 Firswood area map
 https://web.archive.org/web/20130226053951/http://www.lrta.org/Manchester/city_south.html

Tram stops in Trafford
Railway stations in Great Britain opened in 2011
Manchester South District Line
Tram stops on the East Didsbury to Rochdale line


Reminiscing oldschool game times with Ano, Kirk and the gamebox 380 in Taipeh. Check out more of my new favorite artist Ano!
Great times in the most awesome location: the abandoned 5 star hotel / film studio outside of Taipeh. Thanks to Max for showing up that killer spot!


text:
Q: page has two tool bars I am starting the NavigationPage in the App.cs class:
MainPage = new NavigationPage(new PageA());

In PageA(), I am are calling "PushAsync":
public partial class MainPage : ContentPage
    {
    public MainPage()
    {
        InitializeComponent();
    }

    private void btnCourseList_Clicked(object sender, EventArgs e)
    {
        Navigation.PushAsync(new PageB());
    }
}

If I click back button on PageB(), it goes to PageA() in which it has two tool bars.
Any idea how to fix this?

A: The reason for it is very simple you are providing two navigation pages in the page lifecycle which is in turn showing two Navbar's
Solution :
In your App.xaml.cs add a static NavigationPage property something like this:
public static NavigationPage NavigationPage { get; set; }

Assign this a Page in your app.xaml constructor something like this :
App.NavigationPage = new NavigationPage(new yourPage) ;

Then Assign this NavigationPage as your MainPage like this:
MainPage=App.NavigationPage;

Now Whenever you plan on going to the next page call the next page like this:
App.NavigationPage.PushAsync(new YourNewPage());

Goodluck!
In case of queries revert.