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Q: ¿Es correcto utilizar EBS para almacenar un Wordpress en AWS? Necesito migrar un sitio a AWS, este sitio tiene mucho contenido multimedia (~40GB). ¿Es posible crear un volumen de EBS (~100GB) y montarlo en /var/www/html usando una instancia EC2 (~10GB) ?
¿Cómo puedo calcular un precio estimado de esto utilizando la calculadora de AWS? No comprendo sus parámetros de Data Transfer (In, Out)
¿Existe una mejor manera de lograr esto y que sea económico?
¿Es correcta la elección de EBS sobre S3 en este caso?

A: Depende de tu uso esperado.
S3 te cobra por:

*

*Espacio Utilizado por mes (GB/mes)

*Transferencia de datos (cuantos ingresan y egresan)

*Peticiones GET/PUT/POST/LIST etc.

EBS te cobra por:

*

*Espacio del Volumen

*Rendimiento deseado (si es superior al rendimiento base)

Por ejemplo, de la calculadora:
  100GB de datos de S3
+ 10,000 peticiones GET
+ 1,000 peticiones PUT/POST/LIST etc.
+ 100 GB/mes de ingreso de datos
+ 100 GB/mes de egreso de datos
 = 16.83 USD/mes para la region de US-East

Por otro lado, en EBS:
100GB de General Purpose SDD (con rendimiento base de 128MB/sec)
= $9.18 USD/mes para la region de US-East

Además, al EBS tendrías que sumarle el costo del respaldo (snapshots) si es que te interesa.
En mi opinión personal, si vas a utilizar el espacio para almacenar estáticos, y no planeas estar manipulándolos mucho (borrando, reemplazando) una vez creados, S3 es mucho mejor opción. Ya cuenta con respaldos y redundancia, además que si requieres de mucho rendimiento (throughput) es probable que en algun punto satures el IOPS del SSD a menos que pagues por ello (y entonces será todavía más caro.)
Podrías incluso reducir el costo de S3 utilizando el Reduced Redundancy Storage (si los estáticos que tengas no son absolutamente críticos y puedes considerar la opción de perderlos... aunque en realidad es muy poco probable: 99.99% vs 99.999999999%)
Espero esto te ayude a tomar la mejor decisión.

A:
¿Cómo puedo calcular un precio estimado de esto utilizando la calculadora de AWS? No comprendo sus parámetros de Data Transfer (In, Out)

Efectivamente, para poder calcular el precio adecuadamente no solo debes conocer cuanto ocupará, es necesario además saber cual es el tráfico que tu contenido multimedia supone.

¿Existe una mejor manera de lograr esto y que sea económico?

Sin duda S3 es una opción más económica por varios motivos.

*

*Como menciono más abajo, está optimizado para el acceso vía web con una alta durabilidad y a un coste muy reducido. Aunque los precios varían ligeramente de una región a otra, puedes ver aquí una referencia para las capas principales de persistencia (glacier es solo para backups finales, no para servir contenido)

*Si tu sitio web tiene mucho tráfico, es más que probable que acabes poniendo un balanceador de carga (Elastic Load Balancer) y consumir tráfico (a coste no reducido) por dicho balanceador para tus fichero estáticos si que sería a largo plazo mucho más caro que el uso de un CDN para este tipo de contenidos.

¿Es correcta la elección de EBS sobre S3 en este caso?

En casos como el tuyo (servir contenido estático de una web), no hay duda de que lo que se recomienda es usar S3 (o cualquier otro servicio CDN en general) por varios motivos que considero fundamentados más allá de mi opinión:

*

*Esta diseñado para este tipo de accesos por clave (url fichero) - valor (contenido del fichero). Sea cual sea el tipo de fichero estático: vídeos, imágenes, css, js, etc, etc.

*Va a aliviar la carga de tu servidor web dado que todo el contenido estático (multimedia) será servido en adelante desde S3 y no desde tu servidor.Esto hará que sea más robusto frente a pico de acceso y al uso

*Múltiples capas de persistencia (transparentes para ti) adaptadas a la frecuencia de acceso (y por tanto más económicas).

*Posee reglas automatizadas para realizar transiciones de una capara de persistencia a otra, por ejemplo puedes determinar que los ficheros que tengan más X meses/años, pasen a una capa de persistencia más económica dado que sabes que van a ser menos accedidos.

*Alta redundancia (transparente para ti) y a bajo coste. Puedes hacer copias de seguridad automáticamente pero S3 ya te garantiza una durabilidad de 99.999999999% con varias copias internas de tus datos.

*Escala de manera indefinida e ilimitada. A diferencia de EBS. no vas a tener que preocuparte nunca de si vas a quedarte sin espacio o de tener que redimensionar tu solución.

*S3 se integra automáticamente con otro servicios dentro del marco AWS. En tu caso más interesante sería CloudFront, se trata de un CDN que permitiría un acceso mucho más rápido a tu contenido estático al poseer puntos de localización y chache por todo el planeta, a diferencia de S3 (que quedará fijado a la región inicial que tu decidas).

*S3 está incluido en la que se denomina capa gratuita de AWS por lo que los primeros 5G de almacenamiento, 20.000 get y 2.000 put al mes serán gratuitos durante el primer año.

*Para tu caso concreto existen numerosos plugins que se integran con S3. Aquí puedes verlos. Yo personalmente, he usado W3 Total Cache con bastante buen resultado.

Por otro lado EBS es un servicio de almacenamiento que podría entenderse como discos duros virtuales, está más diseñado para alojar sistemas operativos, bases de datos, etc.
Aunque la pregunta está orientada a S3 y EBS insisto en la importancia de usar un CDN para esta finalidad y te recomiendo que leas este artículo para que veas la variedad existente y la importancia de usar un CDN para servir tu contenido estático.

A: Yo me voy por usar s3 y una distribución de cloudFront,  es muy válido las anteriores respuestas y tienes que validar con que frecuencia cambian los archivos y si tu app va a escalar.
En mi experiencia he usado EFS para almacenar archivoa de configuración en un ambiente con autoacaling y s3 junto con CloudFront para todo el contenido(imágenes,  video....)

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Orlando is located in the middle of the peninsula of Florida State, around 35 miles from the Atlantic coast. Orlando attracts millions of visitors a year, mostly due to the theme parks located around the city. The most popular ones are the Disney World including Epcot Centre and MGM Studios and Universal Studios. Look out for the Disney Animal Kingdom. New attractions are added every year, to make sure returning visitors can look forward new excitements. Apart from all the excitement of the theme parks, visit Kennedy Space Center; International Drive; Church Street Station for some evening dining and entertainment and watch out for all the new or less publicized parks. Orlando is kids' paradise and there is plenty for the parents to do too. There is a variety of accommodation on offer, from motel to Disney Hotel as well as international restaurants. It's also a good place to spend a few days on the way to the Bahamas or other islands of the Caribbean.


Does anyone know where I can get a compatable strap for this watch?
Yourbest bet is probably eBay.
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U.S. diplomatic missions overseas often hire local employees (called FSNs for Foreign Service Nationals, or LES for Locally Employed Staff) to perform non-sensitive administrative functions. Their jobs can range from low-level menial positions, such as switchboard operators, drivers, electricians and clerks to jobs with more substantial responsibilities like political assistants, economic specialists, trade assistants, visa supervisors and others. Smaller U.S. missions may be supported by half a dozen FSNs while large embassies can employ hundreds of them.
LE Staff constitute the largest category of Department of State employees. There are approximately 38,000 LE staff worldwide, plus thousands more LE staff for other federal agencies like USDA, DHS, DOJ, DOC and others. They are sometimes referred to as the backbone of the Foreign Service, as they keep U.S. missions around the world running smoothly, despite the regular turnover of American officers and specialists.
Every year around November, the State Department honors FSNs from the six regional bureaus, and selects an FSN of the year. The 2008 winners were selected from among 80 nominees by a panel of bureau directors but publication of winners is often delayed by a couple of months. You can read more about the top awardees in the February issue of the State magazine (pp20-23). Below are the FSNs honored.
Fiona Frances Hamid, a registered nurse at the U.S. Embassy in Khartoum, Sudan, is the FSN of the Year for the Bureau of African Affairs. She was cited for "serving dual roles as the embassy nurse and community liaison officer, and single-handedly providing community health services ranging from screening reimbursable medicines to aiding mission victims of a terrorist attack." She responded to a fatal terrorist attack on two embassy employees on New Year's Day 2008, giving her own blood and assisting the hospital's trauma team. She knew the victims well, she said, since they were part of the "small, close family" that is the embassy.


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Q: Database design for items with variable attributes? I'm creating an application that will need to store items and categories. The information added to the database will be user submitted and the user can add items and in the future categories for items.
E.g. A user can add a CD to the Music category or a DVD to the Movies category. I don't want to limit the categories that can be added or the items that can be added to those categories. The user can pretty much add any item.
Right now I'm using SQL Server and I have an Item table with ItemId (primary), Name, Description and CategoryId (foreign) linking to a Category table with similar columns.
My problem is that a CD and DVD have different attributes like 'running time', 'age rating', 'number of tracks' so I can't store them in the same table because they would have redundant columns. What if the user added a car with 'engine size', 'color'...etc?
So I've researched and I think I have the following options:
1) Dynamically create a new table for each category that is added and store all items within that category together in the same table.
Problem: I hear dynamically creating tables is a bad design decision. It is harder to manage and find what I need.
2) In the item table create a 'ItemAttributeData' string column where I can store a custom string such as an XML document containing the attributes for that particular item.
Problem: These attributes aren't query-able from SQL and would have to be processed manually in the code.
3) Go with a NoSQL solution such as MongoDB or azure table storage (it's an ASP.NET app) and create an items collection where each item can have a different set of columns.
Problem: I lose the relational mapping from categories to items and other tables like 'Users' (I think?)
4) Combine RDBMS and NoSQL such that the schematic-less attributes are stored in a NoSQL itemAttributes collection and the shared item properties are stored in the relational database. Then link them using the itemId.
What do you think the is best proposed solution in terms of extensibility and performance?

A: If I was you I would go for another option: an EAV model.
You can easily create some views for CD's and DVD's from that model that resemble flat tables for each category.
Once you get the hang of it, it is quite simple. And it performs well.

A: I never use it myself but an interesting solution could be PostgreSql + hStore
You keep Sql and you are able to use semi structured data inside a column. That column is a key/value store quite limited (no nesting for example) but indexable and searchable.


People have been told not to use a tanning injection because it is an unlicensed medicine.
The Medicines and Healthcare products Regulatory Agency (MHRA) is warning that Melanotan is being sold illegally as an injectable tan on the internet and in some tanning salons and body building gyms.
Possible side effects of the treatment are unknown as it has not been tested for safety, quality or effectiveness.
The product comes in two types – Melanotan I and Melanotan II – which are self-injected and therefore bring risks of cross-contamination and infections.
Melanotan has to be diluted with bacteriostatic water, a prescription-only medicine before self-injection into the skin. Often the product is sold in concentrate state, although some websites offer to reconstitute the product before sending it to the consumer.
If patients have an adverse reaction, they are advised to ask their general practice to complete a yellow card on the reaction to the MHRA.
A free mobile app has been launched today for the "yellow card" scheme to help health professionals and patients report drug safety issues.
People are being warned about the health dangers of unlicensed tanning injections and nasal sprays.
A 10-year-old schoolgirl has suffered 70% burns following a 16-minute session at an unmanned tanning studio.
A man has been ordered by the Old Bailey to pay more than £800,000 for illegally advertising, selling and supplying an unlicensed 'flabjab' medicine.


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10 Actors Who Should've Won An Academy Award By Now
Jeffrey Bowie Jr. 2 months ago
Each year, there's always a big snub coming out of the Academy Awards. Whether it's the voters opting to not make history by giving Ava DuVernay an Oscar nomination for Selma or Adam Sandler's performance being ignored for Uncut Gems, there's no shortage of snubs in the awards shows history. This list comprises of actors who have yet to win an Oscar despite giving off tremendous performances' in multiple roles throughout their careers. Let's get started with one of the more surprising entries:
Can you believe that Steve Buscemi has yet to be nominated for even one Oscar? One of the greatest actors of all time has played a diverse cast of roles, whether it's the bumbling criminal in Fargo, an unpredictable bank robber in Reservoir Dogs, or the quiet and reserved former surfer Donny, Buscemi has had multiple roles where he at least deserved an Oscar nomination. Of course, these awards are subjective and everyone has an opinion on who should win what each year, but the fact that Buscemi has yet to be nominated for an Oscar is ridiculous.
Speaking of ridiculous, Martin Sheen is another victim of a talented actor who has never received an Oscar nomination despite an illustrious career. Sheen has proven himself in both the protagonist and antagonist roles, whether he's playing a deeply troubled assassin in Apocalypse Now, a grieving father in The Way, or a deranged senator in The Dead Zone, the fact that the veteran has yet to even be nominated for an Oscar in his 50 plus year career is astonishing.
Continuing the trend of never being nominated for an Academy Award is Colin Farrell, whose worn multiple hats when it comes to his acting career. Whether it's Farrell showing off his comedic side on In Bruges, to navigating between dramatic, romantic, and dark comedic in The Lobster, to a dark turn in The Killing of a Sacred Deer, Farrell has a strong presence in whatever role that he steps into and his daring acting roles shouldn't be ignored.
One of the most surprising actors to never win an Academy Award is the versatile Amy Adams. Thus far, the actress has been nominated for an Oscar six times, yet the prestigious statue has continued to slip from her fingers. Whether she's playing a Boston tough girlfriend, the good-natured and loveable Ashley, or a master con artist, Adams has shown time and time again that she's up for any challenge that's presented to her. Likely, Adams will win an Oscar someday, but she should've been given golden statue by now.
What's insane is that Samuel L. Jackson didn't emerge victorious for his tremendous turn as Jules Winnfield in Pulp Fiction. Perhaps he didn't say the word f**k too many times. Guess what's even crazier? That's the only nomination that Jackson has received throughout his career. Jackson has played a crazed art dealer (Unbreakable), a drug addict (Jungle Fever), a sinister arms dealer (Jackie Brown), and several other standout performances throughout his career and the lack of love shown by the Oscar voters is shocking. Jackson is an exciting presence who oozes with charisma thanks to his body language and devotion to every role he's given.
It speaks volumes about an actor when they're able to give a tremendous performance in a role that requires little speaking, and Ryan Gosling's turn in Drive exemplifies just how talented the Hollywood heartthrob is. Like everyone else on the list, Gosling is a versatile actor, with some of his criminally underrated roles including a simple man just trying to love his wife (Blue Valentine), a motorcycle stuntman who turns to robbery to support his child (The Place Behind The Pines), or a neo-nazi skinhead (The Believer). The actor has only been nominated for two Oscars thus far; however, if he keeps picking strong and meaty roles then he'll surely get his well-deserved statue in time.
Ed Norton
Ok, fine, don't give Norton the win for American History X. Sure the actor was tremendous in this captivating and dark story about a former Neo-Nazi leader who changes his outlook on life; however, its criminal that Norton has worked on Birdman or (The Unexpected Virtue of Ignorance), Fight Club, 25th Hour, and Primal Fear and still doesn't own a golden statue. Norton is a three-time Oscar nominee because the actor simply disappears into every character that he plays. Norton is more than just an actor; He's an artist who continues to paint the canvas beautifully despite the continuous snubs from Oscar voters.
Jake Gyllenhaal has only been nominated for one Academy Award, and that's for his daring and tragic role in Brokeback Mountain. Whether Gyllenhaal is playing a police officer honorably protecting the streets (End of Watch), a sociopath who has a thirst for videotaping crimes (Nightcrawler), or a high schooler with preternatural visions (Donnie Darko), Gyllenhaal is one of the rare few actors who started off his career strong based on a memorable performance and continued to evolve and transcend from there. Gyllenhaal has showcased numerous times just how versatile of an actor he is, yet it remains baffling that he's only been nominated once for an Oscar.
Unfortunately, Chadwick Boseman won't have the opportunity to win an Oscar due to his untimely passing; however, the Black Panther star went out with a bang due to his performance in Da 5 Bloods and Ma Rainey's Black Bottom. Knowing all the pain and struggles that Boseman went through in his final film makes his performance in Black Bottom more impressive; however, Boseman shouldn't just be recognized for his final two films. The actor has done an excellent job recapturing the soul and spirit of icons James Brown, Jackie Robinson, and Thurgood Marshall. Of course, he'll mostly be remembered for his time as the Wakanda warrior, but Boseman's career has been filled with Oscar worthy performances that shouldn't be forgotten.
LaKeith Stanfield
LaKeith Stanfield really started gaining notoriety in his brief role in Get Out, but the talented actor came into the business off the back of a star-making turn in Short Term 12. From there, Stanfield has managed to expertly diversify himself by playing a legendary rapper (Straight Outta Compton), an FBI informant (Judas and the Black Messiah), a telemarketer (Sorry To Bother You), and a cowboy who doesn't exactly play by the rules (The Harder They Fall). Stanfield is still young so he'll likely get an Oscar trophy someday if he continues to shell out tremendous performances.
Jeffrey Bowie Jr.
I've been a filmmaker for nearly ten years with my recent accolades being a finalist in the 2018 Oaxaca Film Festival and 2019 Emerging Screenplay Finalist. My short film as a writer and director, Minutes After Midnight, was a 2017 official selection and Gold Award Winner in the LA Film Neo Noir Film Festival. Also, I've been a freelance writer for the past five years, writing news editorials for theringreport.com, sportskeeda.com, raindance.co, and gamersdecide.com, which covers movies, television, and professional sports. I love movies and television. Whether it's timeless classics such as Psycho or The Wire, to modern greats such as Parasite or Brooklyn Nine-Nine, I've spent countless of hours watching (and writing) any movie or television show that I could find. Writing and entertainment is in my blood and I'm happy that I get a chance to share b
Five Actors Who Should Play George Burns in a Biopic
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About Admiral
9 Winning Advertising Techniques in Visual Marketing
Don | March 04, 2022 | best practices
We've all heard the phrase: "A picture is worth a thousand words."
And you might also have come across a snappy-sounding statistic that claims people retain 80% of the information they see, compared to just 20% of what they read and 10% of what they hear.
Whether or not either of those things is literally true (and, FYI, they're probably not), it's hard to deny that visual advertising techniques can help to convey our messaging more clearly and bring greater impact to our marketing. This is especially true for B2C marketing but can also be helpful for B2B businesses.
And when our campaigns cut through the noise and truly resonate with our target audience, we're more likely to build stronger customer relationships and make money online.
But "visual marketing" isn't about slapping a bunch of stock images over your blog posts or posting the occasional gif on social media.
Using visuals effectively requires planning and purpose.
You need to understand exactly what message you're trying to communicate and the part that visual elements should play in conveying it.
Sounds complicated?
Don't worry, because we've put together nine killer examples of frequently used advertising techniques in visual marketing to give you a little inspiration for your next campaign!
Technique #1: Summarize the Story With Visuals
Often, visual advertising techniques work well because they sum up complex themes or concepts in a way that's simple for us to understand.
And, for many of us, it doesn't get much more complex than the finer points of electoral politics!
In this visual marketing example, the Economist uses a banner at the top of an email newsletter to promote a special report on the German election:
As you can see, it uses photos of the four main candidates, combined with visualizations of each party's share of the vote, to sum up what's going on in the newsletter.
Even without any words, there's a good chance you'd understand what's happening in this image, which really demonstrates the value of hiring a graphic designer!
That frees up space for the Economist to discuss its subscription offer — which is the ultimate goal of this email — without overwhelming the reader with a huge chunk of text.
Technique #2: The Rule of Thirds
The rule of thirds is a creative theory that claims visuals — whether art, digital ads, or webpages — are more interesting and engaging when the main focus falls on one of four intersecting points of a rule of thirds grid, or within a single section of one-third.
Like many things, it's hard to explain in words, but much easier to sum up in visuals!
To leverage the rule of thirds, simply place a grid over your image, as HubSpot demonstrates here:
Your goal is to place the "interesting stuff" in your image at one of those four intersection points in the middle…
…or in one of the off-center "thirds:
Unsurprisingly, as a highly visual publication, National Geographic understands the rule of thirds and leverages it frequently — not just in its magazine and website imagery, but also to elevate its digital marketing.
In this social ad that appeared on Facebook and Instagram, the publisher placed the key visual elements at the very edge of the image:
That meant the center ground remained free for its ad copy.
Technique #3: Color Theory
Color theory is about how different colors produce similar emotional responses from the majority of people. Depending on what industry your business is a part of, you would want to use different colors.
It explains why so many fast food brands use red and yellow — believed to make us feel hungry — in their branding.
Sortfolio has put together a helpful infographic to demonstrate how our moods, feelings, and emotions can be influenced by the rainbow color spectrum:
Find the right colors for your branding and marketing and you'll be better able to drive action from consumers.
Combine it with highly impactful copy and you could even double your sales.
Color theory is one of TrustedHousesitters' favorite advertising techniques.
When your whole business model is based on letting people into your home for extended periods to look after your pets while you're away, trust is a huge factor.
If potential customers don't think they can trust the service, it literally doesn't have a business.
So the brand uses lots of blue hues to denote trustworthiness and dependability in its marketing:
That color palette also has a green undertone — used to suggest balance, harmony, and health
Again, those are all emotions that would make you feel reassured as a pet (and property) owner.
Technique #4: Testimonials In Email Marketing
Testimonials are a classic example of "social proof" — a term coined by psychologist and academic Robert Cialdini.
Cialdini used the phrase to describe the social and psychological phenomenon by which we copy the actions of other people in an effort to behave correctly in a given situation.
It's why word of mouth is such a valuable marketing tactic.
And the same can be said of testimonials.
In a nutshell, testimonials are one of the most effective advertising techniques because they influence our actions.
It's like: "If all these other people think Product X is amazing, maybe I should try it too."
Email marketing is a smart platform for airing your testimonials, because you're reaching people who are already somewhat engaged with your brand (at least, enough to give you their email address and sign up for the newsletter you create).
They work especially well in a visual format, as AllTrails demonstrates here:
Image source: Really Good Emails
It makes sense to add a visual element here because it helps to demonstrate the fact that this testimonial is from a real person, rather than the result of a brainstorming session from the marketing team.
You could even add these types of testimonials to your homepage if you are a product or service provider like OZARK Armament:
That makes it much more impactful than just a few lines of copy.
Technique #5: Behind-the-Scenes Footage
Sticking with the theme of trust, there's plenty of evidence to suggest that consumers don't find ads particularly trustworthy.
In fact, research from Ipsos found that 69% of people distrust advertisements, while a study commissioned by the American Association of Advertising Agencies discovered that only 4% of consumers think advertisers and marketers act with integrity.
But this is definitely something you can address through your marketing.
One of the best advertising techniques to build trust is to show (believable) behind-the-scenes footage that lifts the lid on what things are really like at your organization.
McDonald's used this method to great effect.
Everyone knows McDonald's — and every other food brand in the world, for that matter — makes its food look more appetizing in ads than it often looks in reality.
That's not a crime, but it causes plenty of complaints (so many that rival fast food giant Burger King launched a whole marketing campaign around it).
To build trust in its product, Mickey D's created a behind-the-scenes video demonstrating how it "dresses up" its burgers for ads.
It produced the following before-and-after shot, which effectively demonstrates that while the ad-friendly version (on the right) undoubtedly looks prettier, the "real thing" still looks pretty damn tasty…
Technique #6: The Focal Point
As with all advertising techniques, you're not using visuals for the sake of it — you're doing it to draw attention to a specific message.
However, sometimes the consumer needs a little subconscious "assistance" to hone in on the message you're trying to convey.
To get around this, try adding a clear focal point to your imagery.
Typically, your focal point will lie at the center of your image, and will be highlighted by some type of visual cue — such as:
Light and shade
Contrasting colors
In this example, the New Yorker uses the letters in its own name to… draw attention to its name (again, there's no easy way to describe this in words, so just take a look for yourself):
It's doubly smart because the focal point falls within a tote bag, which was part of the New Yorker's subscription offer at the time.
One thing to bear in mind here: by definition there should only be one focal point per image.
Try to pull the viewer's attention in more than one direction at a time and you'll effectively end up with no focal point, which makes for a cluttered and unclear ad.
Technique #7: Storytelling
Storytelling builds a connection with your audience, instills trust, and helps create positive associations with your brand.
It's also one of the advertising techniques that works best in visual formats.
Naturally, telling a compelling story requires quite a lot of words.
And not everyone has the time or attention span to read 2,000 words of copy.
But if you tell your story through video rather than words, you can communicate the same message in a fraction of the time.
That's precisely what the PGA Tour did in this social media ad, in which pro golfer Cameron Champ explained the importance of speaking out against racial injustice:
You can even use video within blog posts to leverage visual marketing. A video hosting service like StoryXpress or Loom could help you host and upload videos to the post.
Technique #8: Compel Users to Take Action
User experience and conversion rate specialists spend huge amounts of time figuring out how to drive the desired action from users.
That action could be to sign up to a newsletter, buy a product, start a free trial, or take out a subscription.
And once again, visual advertising techniques play a big role.
As we've seen from other examples, intelligent use of visuals can naturally draw the reader's eye and highlight key messaging.
Here, we can see how the Washington Post uses call-to-action buttons to draw attention to its subscription offer:
Despite their relatively small size, those buttons stand out clearly against WaPo's black header and light blue bottom-of-the-page banner.
It's no coincidence that the only other element on the page to share that color is the price in the bottom right corner.
That's smart because it helps to highlight the value of the promotion.
Technique #9: Add Context to Your Copy
It's not a case of words vs. images.
Intelligent brands make use of both in their visual marketing.
We've already seen how visuals can help to clarify difficult concepts that would be tricky to convey in words alone.
And they can also be used to add valuable context to your copy, just like Merriam-Webster does in its regular word of the day posts on Instagram:
Image source: Merriam-Webster Instagram
This is a textbook example of copy and visuals working in harmony.
The copy explains the word of the day, while the image effectively visualizes the explanation.
Want to know why visual advertising techniques often fall short?
Because the whole visual element is little more than an afterthought.
Marketers come up with a message, write some words, then desperately search for some half-relevant imagery to accompany it.
Or, even worse, they hand a finished concept over to a beleaguered graphic designer and ask them to make it look pretty.
That pretty much never works.
Visuals need to be at the forefront of any campaign.
That means you should be planning how your content will look at the ideation stage, not when you're ready to hit "publish" or "send".
Contributing Guest Author: Freya Laskowski
@freyalaskowski
Freya is a personal finance expert and founder of the CollectingCents website that teaches readers how to grow their passive income, save money, improve their credit score, and manage debt. She has been featured in publications like Business Insider, Fox Business, the Huffington Post, and GoBankingRates.
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text:
Saga quadrisignata is een rechtvleugelig insect uit de familie sabelsprinkhanen (Tettigoniidae). De wetenschappelijke naam van deze soort is voor het eerst geldig gepubliceerd in 1863 door Philippi.

Sabelsprinkhanen

redpajama_set_name: RedPajamaWikipedia


European PGA Tour, Keith Pelley announced last year that an eighth event was going to be added to the Rolex series. This year, Pelley has definitely delivered on his promise as the French Open was recently added to the Rolex series as the eighth tournament.
Chinese Company, HNA Group is sponsoring the tournament, which has a prize fund of $7 million. HNA Group signed a 5-year deal to back the tournament, which will be the second event of the Rolex series.
"We are delighted to announce this exciting relationship with HNA Group which represents a significant new era in the proud history of the Open de France". Said Pelley. "I would like to take this opportunity to thank HNA Group for their vision and commitment, not only to the Open de France but to the European Tour as a whole.
"We are also grateful to everyone at the French Golf Federation for their continued commitment to the tournament, which celebrated its 100th edition last year".
"With France preparing to host the Ryder Cup in 2018, today's announcement that the HNA Open de France will be part of the Rolex Series is another important milestone for French golf".
The Rolex series starts at the end of May, beginning with the BMW PGA Championship at Wentworth Club followed by the French Open at Le Golf National. The Dubai Duty Free Irish Open hosted by the Rory Foundation and the Aberdeen Asset Management Scottish Open at DunDonald links will follow. The four tournaments will end in early July.
The Rolex series will then resume in October opening with the Italian Open followed by the Turkish Airlines Open at Regnum Carya Golf and Spa Resort, then the Nedbank Golf Challenge in South African and will end the season with the DP World Tour Championships in Dubai.
The $49 million Rolex Series was created to boost the European Tour, which compared to the PGA Tour is less lucrative. The issue with the European Tour is that when its tops players become really good at golf, they cut and run for the more lucrative and far-famed PGA Tour.
So the newly implemented Rolex series is good news for many players, even top players like Rory Mcilroy who play in the PGA tour and the European Tour.
The French Open is the first European Tour event to be held outside the country through a sponsorship by a global organization headquartered in China. It is also going to be HNA's first title sponsorship of a European Tour event.
"The commitment we are making to the European Tour represents a new and exciting era for this historic national Open, and provides us with an opportunity to promote HNA Group as a global leader in travel and tourism across a wider consumer audience in connection with a prestigious event." Said Chen Wenli, HNA's Group Vice Chairman.
HNA is a global fortune 500 company involved in a number of businesses including aviation, tourism, financial services, logistics and real estate. It is also the parent company of Hainan Airlines, the fourth largest airline in China.
Learn more about Golf Vacations here.


For Rails 3 - jonathanjulian.com/2010/04/rails-to_json-or-as_json/.
Get the value of the given CSS property.
Get the location of this element.
Get the value of a the given property with the same name of the element.
Get the dimensions and coordinates of this element.
Send keystrokes to this element.
Get the size of this element.
Get the tag name of the element.
Convert to a WebElement JSON Object for transmission over the wire.
If this element is a text entry element, this will clear the value. Has no effect on other elements. Text entry elements are INPUT and TEXTAREA elements.
Note that the events fired by this event may not be as you'd expect. In particular, we don't fire any keyboard or mouse events. If you want to ensure keyboard events are fired, consider using #send_keys with the backspace key. To ensure you get a change event, consider following with a call to #send_keys with the tab key.
Click this element. If this causes a new page to load, this method will attempt to block until the page has loaded. At this point, you should discard all references to this element and any further operations performed on this element will raise a StaleElementReferenceError unless you know that the element and the page will still be present. If click() causes a new page to be loaded via an event or is done by sending a native event then the method will not wait for it to be loaded and the caller should verify that a new page has been loaded.
There are some preconditions for an element to be clicked. The element must be visible and it must have a height and width greater then 0.
Note that shorthand CSS properties (e.g. background, font, border, border-top, margin, margin-top, padding, padding-top, list-style, outline, pause, cue) are not returned, in accordance with the DOM CSS2 specification - you should directly access the longhand properties (e.g. background-color) to access the desired values.
Get the value of a the given property with the same name of the element. If the value is not set, nil is returned.
Generated on Mon Apr 1 12:35:39 2019 by yard 0.9.16 (ruby-2.5.1).


Great job. Excellent explanation of work completed on a 20 yr old Accord.
There are few auto repair shops in Rockland County that do it right the first time, with a reasonable price for parts and labor. I have been going to G&A for over 10 years, the level of transparency and communication are second to none. It does not matter if the car is in for minor or major repair, or even just an annual car inspection, I can always count on G&A for reliable and honest service. And in some instances where further repair is needed, I will get a call from Gary to discuss the option to minizine any surprises. If you are looking for a good and creditable mechanics, this is the place where they have earned my trust over and over again.
I've been with Gary for 20+ years.
New customer. Gary treated me with extreme courtesy and spent time to troubleshoot an unusual problem with our minivan.
You can rely on Gary and his team and the great service they provide in a timely fashion. Thank you to Gary and his team for an excellent job and experience.
The long short...I've been a loyal customer for almost 20 years. What more can I say.
The guys at G & A are very good at what they do - analyzing problems and providing solutions. Thank you Shawn for pointing out what could have turned into a problem.


Culinary Genius » MonicaNicole » Creating epic brands and websites for awesome clients.
Culinary Genius Enterprises is a full service catering company specializing in creole cuisine and small bites for everything including small intimate engagements such as a night with a private chef to recipe writing, meal planning and a variety of catered events servicing the metro Washington, D.C area and surrounding communities.
I worked with the owner to create brand identity and helped establish their signature look as well as assembling their online platform. CulinaryGenius.me Powered by MonicaNicole is equipped with an online store for the Chef's Genius Packs (a la carte dinners). It also includes upcoming events and more information and how to request a quote for catering services. This website is apart of our Business + E-Commerce package. Click project link to view website and gives us your feed back.


Once again, Amazon.com is shaping the book market with innovation. They have just released two new enhancements that you must know about, both as a reader and an author. Both will make book marketing better so I'm a big fan.
Free samples- Just like at your favorite ice cream store, Amazon now offers you the ability to allow readers enjoy a free sample of your kindle book via a link you send by email or a code you can embed in a blog. How cool! This is called the Amazon Instant Book Preview. It's free and very easy, even if you are technically challenged. Plus, it gives readers a very smooth path to purchasing immediately after they read the sample.
Here's how the embedding looks for my book Overcomers, Inc.
Go the Kindle page of the book you want to recommend. It can be one of yours or any kindle book.
Find the embed button on the far right. See the screenshot: 3. Add that html code to your blog or use the email link option for newsletters or emails.
Quality Control- We've all gotten books lately that are full of typos and bad grammar. Amazon has been paying attention to reviews that complain about poor quality and, starting February 1, will add a warning label on these books reading "several validated quality issues" and asking the publisher to fix the problems.
This is terrific! You know how I feel about writing a book worth reading. Your well-written and edited book can get lost in a sea of junk. Now your hard work will be rewarded as readers will be warned about the poorly done books. Your professionally done book will stand out.
These changes point to a shift away from bragging about best seller status to bragging about customer reviews. Make your readers happy and you will be rewarded. That's a win for everyone!
These are two great developments being done by Amazon. From the business side, they are really listening to their customers here. By making minor changes like these, they are increasing both their customer satisfaction and customer retention.
From the perspective of a book lover, these are pretty exciting.
Thanks for the info. Hope to connect soon.
Great article. I'm looking forward to trying this out. Thanks for posting.
Thank you for sharing this. I'll definitely try it out.
Lynne: Happy 2016! I really enjoyed this post and I totally agree with you when it comes to poorly QA'd books – like NO COPYEDItING!!! For the last year I've been producing audiobooks for Audible and I've seen grammar, spelling, syntax etc. errors that drive me crazy. Obviously whoever wrote these books didn't read them aloud.
my services to produce the audiobook of their Kindle and/or print book. I've been a radio personality for over 20 years and I do corporate voiceovers as well.
Please don't hesitate to recommend me where you think it appropriate.
That's very cool Nina! You have a distinctive voice and can imagine you doing audio books beautifully.
I've have already recorded my book, but because I'm in Canada I can't use ACX to make the audiobook. Do you have any suggestions on best places to publish audiobooks?


text:
Річард Кейтон Вудвіль (, 7 січня 1856, Лондон — 17 серпня 1927, Лондон) — англійський художник, графік, журналіст і автор ілюстрацій, представник Дюссельдорфської художньої школи.

Біографія
Народився в родині американського художника з Балтімора — Річарда Кейтона Вудвіля, який переїхав і зробив кар'єру в Європі. Пішов по стопах батька, поступив в художню школу в Дюссельдорфі, пізніше продовжив навчання в Парижі, навчався у Вільгельма Кампгаузена, Едуарда фон Гебхардта і Жана-Леона Жерома.

Річард Кейтон Вудвіль-молодший працював журналістом, репортером у низці друкованих видань Британії. Є автором цікавих ілюстрацій в The Illustrated London News, співпрацював з журналами Cornhill Magazine, Strand Magazine і Tatler.

Став широко відомим як автор батальних полотен, на яких зображував сцени воєн і битв, безпосереднім очевидцем яких був він сам, зокрема Російсько-турецької війни 1877—1878 років, будучи на полях битв в якості репортера The Illustrated London News. У 1882 році ним було зроблено велику кількість начерків та ескізів бойових дій у ході Англо-єгипетської війни та проведено фотографування вирішального бою між англо-індійськими військами та армією Орабі-паші в районі міста Тель-ель-Кебір для свого друга художника-баталіста Альфонса де Невіля. Великим інтересом у публіки користувалися полотна художника на тему Другої англо-афганської, Другої англо-бурської та Першої світової воєн.

Річардом Кейтоном Вудвілем створено ряд історичних картин, серед інших, наполеонівських воєн.

Картини Вудвіля експонувалися в Королівській академії мистецтв і Товаристві образотворчих мистецтв.

Зараз роботи Річарда Кейтона Вудвіля-молодшого є в колекціях багатьох музеїв світу, зокрема, в Музеї національної армії в Лондоні, галереї Тейт, картинній галереї Волкера і Королівської академії мистецтв, колекції британської королівської сім'ї і в королівському палаці Мадрида, Вест-Пойнті (США), багатьох приватних колекціях тощо.

Кращі батальні твори
 Before Leuthen, Dec 3rd, 1757 (1879)
 Candahar: The 92nd Highlanders & 2nd Goorkhas storming Gaudi Mullah Sahabdad (1881)
 Cruel To Be Kind, (1882; Музей національної армії)
 The Moonlight Charge at Kassassin (1883)
 Maiwand: Saving the Guns (1883; Галерея мистецтв Вокера)
 In the Nick of Time (1883)
 The Guards at Tel-e-Kebir (1885; Королівська колекція)
 The Late Commander Wyatt-Rawson, R. N., killed at Tel-el-Kebir, 13 September 1882 (1885)
 The Charge of the Light Brigade (1894; Королівський палац у Мадриді)
 Waterloo: The Old Guard (Королівський палац у Мадриді)
 The Storming of the Great Redoubt at the Battle of the Alma, (1896; Coldstream Guards)
 The Relief of the Light Brigade (1897; Музей національної армії)
 A Gentleman in Khaki (1899)
 Life Guards charging at the Battle of Waterloo (1899)
 Gordon's Memorial Service at His Ruined Palace in Khartoum, the Day after The Battle of Omdurman (1899; Королівська колекція)
 The Dawn of Majuba (1900; The Royal Canadian Regiment Museum)
 French Hussards fording a River (1901)
 Lindlay: Whitsunday, 1900 (1901)
 All that was left of them (1902; Музей у Бівер-Касл)
 Scotland Yet! On to Victory (Scots Greys at Waterloo), (1904; Royal Scots Dragoon Guards)
 At the Trumpet's Call (Marston Moor) (1904)
 General Wolfe Climbing the Heights of Abraham on the Morning of the Battle of Quebec (1906; Галерея Тейт)
 The Returning Orderly (1908; Williamson Art Gallery, Беркенгед)
 Napoleon before Wagram (1909)
 Sic Transit Gloria Mundi (Retreat from Moscow) (1911)
 Napoleon Crossing the Bridge to Lobau Island (1912; Галерея Тейт)
 Poniatowski's Last Charge at Leipzig (1912; Галерея Тейт)
 Napoleon confering the Legion d'honneur on a Russian General, 1804 (1912)
 Drawn Sabres: napoleon's Guards at the Battle of Wagram Військова академія США
 A Narrow Shave! Dragoon in Napoleon's Army 1810
 Marshal Ney at Eylau (1913; Галерея Тейт)
 The First VC of the European War (1914; Музей національної армії)
 The Last Call (Trumpeter falling at Charge of Light Brigade) (1915; The Queen's Royal Hussars)
 The Piper of Loos
 The Battle of the Somme (1917; Гвардійський музей)
 The 2nd Batt. Manchester Regiment taking six guns at dawn near St. Quentin (1918; Duke of Lancaster's Regiment)
 Entry of the 5th Lancers into Mons (1919; Королівських лансьєрів полк королеви)
 The Charge of the 9th Lancers at Moncel, September 7, 1914 (1921; 9-й королівський уланський полк королеви)
 Halloween, 1914: Stand of the London Scottish on Messines Ridge (1927; London Scottish Regiment)

Примітки

Посилання
 Біографія на сайті Oxford Dictionary of National Biography
 Галерея творів

Персоналії за алфавітом
Уродженці Лондона
Померли в Лондоні
Англійські художники
Художники XIX століття
Художники XX століття
Художники-баталісти
Графіки Великої Британії
Художники-самогубці
Британські журналісти
Учасники Першої світової війни
Самогубці, які застрелилися


The audio book producer will support the development of 10 new theatre works.
NEWARK, N.J.: Audible, Inc. has announced the second group of playwrights selected to receive support from its emerging playwrights fund. The $5-million fund is dedicated to supporting the development of English-language theatre works from around the globe. The second cohort of playwrights will include Nick Carr, Christopher Chen, Elinor Cook, Berri George, Carla Grauls, Eric Micha Holmes, Lindsay Joelle, Charlotte Josephine, Mike Lew, and Marisela Treviño Orta.
The playwrights will receive financial support in addition to creative and logistical resources to support their projects. The fund will also support the audio production of each commission, and a live stage component for some of the projects.
Three Audible commissioned plays by the first round of playwrights have upcoming productions and releases this season, including Proof of Love by Chisa Hutchinson (slated for stage production at NYC's Minetta Lane this spring), Evil Eye by Madhuri Shekar (Audible release in May), and Life Ever After by Carla Grauls (Audible release in June).


text:
Mount Gass är ett berg i Antarktis. Det ligger i Östantarktis. Argentina och Storbritannien gör anspråk på området. Toppen på Mount Gass är  meter över havet, eller  meter över den omgivande terrängen. Bredden vid basen är  km.

Terrängen runt Mount Gass är huvudsakligen kuperad, men västerut är den platt. Terrängen runt Gass sluttar brant västerut. Den högsta punkten i närheten är Weston,  meter över havet,  kilometer öster om Mount Gass. Trakten är obefolkad. Det finns inga samhällen i närheten.

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Artiklar med robotjusterad position
Berg i Östantarktis
Storbritanniens anspråk i Antarktis
Argentinas anspråk i Antarktis
Berg i Antarktis 500 meter över havet eller högre


Marshall Shepherd, Georgia Athletic Association Distinguished Professor of Geography and Atmospheric Sciences, is working with NASA to see if wet soils could sustain or intensify hurricanes, typhoons and other tropical cyclones, a phenomenon they call the "brown ocean" effect.
The 2017 Atlantic hurricane season may well go down in history as one of the most devastating.
Many experts agree that the remnants of Hurricane Harvey, which dumped more than a year's worth of rain on parts of Texas and Louisiana in just a few short days, will be remembered as one of the worst flood disasters on record.
The current season, which officially runs from June 1 to November 30, is also one of only six in history to feature at least two Category 5 hurricanes-Hurricane Irma and Hurricane Maria-and more could be on the way.
"When a hurricane is particularly devastating, its name is retired. This year, I suspect we will see three names receive that dubious distinction," said Marshall Shepherd, Georgia Athletic Association Distinguished Professor of Geography and Atmospheric Sciences.
Now, researchers at the University of Georgia and NASA's Goddard Space Flight Center are working to understand how wet soils could strengthen these devastating storms as they move over land, and Shepherd said Hurricane Harvey could provide a good case study for their investigation.
The scientists are building on an idea first advanced in two UGA-based studies suggesting that wet soils could sustain or intensify hurricanes, typhoons and other tropical cyclones, a phenomenon they call the "brown ocean" effect.
Harvey was a tropical storm when it produced over 4 feet of rainfall in parts of Texas.
The new research, funded by NASA's Modeling and Analysis Program, will augment Earth system models by using satellite-based soil moisture estimates to better predict when storms will strengthen over land. Shepherd will explore a variety of case studies, including the possibility that Tropical Storm Harvey fed from the "brown ocean" in parts of Louisiana later in its life span.
Shepherd says the team will explore how wet soil, swampy regions like the Everglades and even irrigated areas affect storms as they move inland.
Recent research from one of Shepherd's former doctoral students now working at the U.S. Forest Service suggests that irrigated landscapes in southwest Georgia may provide a moisture source for storms in that region.


The Sensor to Image GigE FPGA Core for ALTERA and XILINX FPGA is a solution for camera designers of machine vision components to make use of the proven GigE Vision protocol without the need of implementing this protocol from scratch or to buy third party GigE hardware modules. So the designer is able to focus his work on the device functionality not on connectivity.
The core implements the Control Channel software based in an embedded CPU, whereas the high performance Streaming Channel is fully implemented in hardware. This architecture ensures best performance, but also easy adaption to custom vision hardware. Together with memory controller and MAC unit, a full solution can be supplied.
Several reference designs for both sender and receiver applications are available and demonstrate the usage of the core. Supported platforms are Xilinx and Altera FPGAs.


text:
Q: Math question probability $P \{|X- E(x)| <3\}$ We have the probability law of the event X which is
$F(X)= \begin{cases}  4e^{-4x}, & X>=0 \\ 0, & \text{otherwise} \end{cases}$
I have to find P|X- E(X)|<3 and then find this again using Tsebisev's inequality..I have already found E(X) and D(X) for this function but I got stuck in this one..how to do it?
EDIT : Since this is the exponential probability function E(X)=1/k and D(X)=1/k^2 so E(X)=1/4 and D(X)=1/16...

A: Hint:
$$
\begin{align}
P\left(|X-{\rm E}[X]|<\frac34\right)&=P\left(-\frac34<X-\frac14<\frac34\right)\\
&=P\left(-\frac12<X<1\right).
\end{align}
$$