NORTHWEST AIRLINES joined the ranks of giant marketers using more than one large advertising agency when it announced yesterday that it would create a four-way "communications partnership" for worldwide advertising, marketing and promotional campaigns.
Northwest is hiring this shop quartet: the J. Walter Thompson Company, New York; Ogilvy & Mather, New York; FCB/Leber Katz Partners, New York, and McElligott Wright Morrison White, Minneapolis.
Northwest, the nation's fourth-largest airline, would not discuss billings, but it is estimated that they could reach $90 million in the next year. Northwest's spending has fluctuated between $20 million and $60 million in the last three years, varying with the economy's ups and downs and the Persian Gulf war.
"It became obvious to us we needed to present a face, and communicate, on a global basis," Christopher E. Clouser, senior vice president of communications and advertising, said in a telephone interview from Northwest's offices in Minneapolis. The joint task of the four agencies, he added, will be "to produce the operating and communication strategy for a global brand."
While specific assignments for each agency are still to be determined, Mr. Clouser described this general lineup: domestic and international advertising aimed at consumers, to Thompson; the Trump Shuttle, assuming Northwest's deal to manage it goes through, and a second, undisclosed project, to Ogilvy; direct-marketing campaigns aimed at business travelers and frequent flyers, to FCB/Leber Katz, and corporate identity, to McElligott Wright.
Hiring two or more agencies to work on huge accounts has become popular in the last couple of years. Among those doing so are McDonald's, which splits its account between the Leo Burnett Company and DDB Needham Worldwide; I.B.M., which employs Wells Rich Greene BDDP and Lintas New York, and Burger King, which has on its roster Saatchi & Saatchi Advertising and D'Arcy Masius Benton & Bowles.
"This is a pretty bold experiment," said Tony Wright, president of McElligott Wright, "to choose four agencies to work together to come up with big global ideas." Mr. Wright, who worked on the British Airways campaigns in Britain, said he would welcome the partnership because it was "tough to do great advertising that crosses borders."
At Ogilvy, Bill Hamilton, executive vice president and creative head, said, "We're going into this with the idea we're going to work together to leverage the entire Northwest brand." It can work, he added, "if you have your head screwed on right and don't play N.I.H. games" -- meaning accepting the others' ideas instead of resisting them as "not invented here."
To help make the partnership work, top executives of the agencies will meet quarterly with Northwest officials. All will become members of a new communications board the airline will create. Mr. Clouser hopes new ads can appear in the next 90 days.
Northwest's decision ends a seven-year relationship with Saatchi & Saatchi Advertising, New York, which handled Northwest's consumer account. "We're very proud of what we did," said Ed Wax, president and chief executive of Saatchi. "But this is a business where change is inevitable." The ad community had been speculating about an agency change since April, when Mr. Clouser and Peter Hoult, senior vice president of marketing and sales, joined the airline. Indeed, the company acknowledged in May that it was reviewing the status of its account.
Once Northwest decided to rethink its marketing communications in worldwide terms, Mr. Clouser said, that presented a conflict for Saatchi. Its British parent, Saatchi & Saatchi P.L.C., represents British Airways internationally.
For Ogilvy, the assignment means "we're back in the airline business," Mr. Hamilton said. Its relationship with Eastern Airlines ended when Eastern went out of business this year. The Trump Shuttle account, which billed as much as $7 million to $9 million under Donald J. Trump, had been handled by Scali, McCabe, Sloves, New York.
Northwest's decision also puts Thompson back in the airline business for the first time since it handled USAir's account from 1978 to 1986. "It's exactly what we've been looking for," said Donald Sullivan, executive vice president of Thompson. The agency is known for its Pan Am campaigns from 1942 to 1978, including "Pan Am makes the going great."


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Theft by former NSA worker much worse than thought, prosecutors allege
A former National Security Agency contractor is accused of a theft that was 'breathtaking in its longevity and scale,' prosecutors say.
Patrick Semansky/AP/File
The photo shows the sign outside the National Security Administration (NSA) campus in Fort Meade, Md. A contractor for the National Security Agency has been arrested on charges that he illegally removed highly classified information and stored the material in his house and car, federal prosecutors announced on Wednesday, Oct. 5, 2016.
By Zhai Yun Tan Staff
@Zhainatyun
A former National Security Agency contractor accused of stealing hoards of top secret government information is set to face more serious charges than previously announced, with prosecutors hoping to prevent him from being released on bail.
According to the federal prosecutors' court filing on Thursday, Harold T. Martin III committed a theft that was "breathtaking in its longevity and scale," stealing enough material to fill up to 200 laptop computers, according to the Associated Press. The information includes "specific operational plans against a known enemy of the United States," and handwritten notes with explanations that the government says is intended for an "audience outside of the Intelligence Community."
"Given the nature of his offenses and knowledge of national secrets, he presents tremendous value to any foreign power that may wish to shelter him within or outside of the United States," prosecutors said. Prosecutors argue that Mr. Martin should not be released on bail because he is "a risk to the nation and to the physical safety of others," The Washington Post reports.
Martin is under particular scrutiny as government officials are eager to prevent him from following in the footsteps of Edward Snowden, another ex-NSA contractor who leaked classified information about the agency's surveillance activities to journalists in 2013, and was granted asylum by Russia. While Martin's motives have not been revealed, prosecutors may also be especially alert following the recent case of a hacking group purportedly selling NSA hacking tools online and suspicions of foreign government hacking attempts to influence US political systems.
Defense attorneys dismissed the fears as "fantastical scenarios" since Martin doesn't have a valid passport and did not intend to give information to any other country. Martin is a former lieutenant for the US Navy, and since 1996 has had access to classified data. He and his wife live in Maryland, where he was arrested in August.
Meet the scientist moms fighting climate change for their children
"There is no evidence he intended to betray his country," Martin's lawyers said, as reported by The Washington Post. "The government simply does not meet its burden of showing that no conditions of release would reasonably assure Mr. Martin's future appearance in court."
But claiming that they have "overwhelming" evidence against him, the Justice Department plans to charge Martin under the Espionage Act, which could include prison time for up to 10 years for each count.
Agents who searched Martin's home and car found dozens of computers and electronic devices storing classified government materials dating from 1996 to 2016. Martin had used encrypted communication technology that provides online anonymity, prosecutors noted, and had 10 firearms in his possession, of which only two were registered.
"The evidence is overwhelming that the defendant abused this trust and chose to repeatedly violate his agreements, his oaths and the law and to retain extremely sensitive government information to use however he wished," prosecutors said.
But investigations so far have not found any conclusive links between Martin and foreign governments or the hacking group involved in leaking NSA tools online.
A detention hearing is schedule to take place Friday afternoon in Baltimore. If Martin is charged with the Espionage Act, the Obama administration will have set the record of prosecuting the most people under the law than all previous presidents combined, as Reuters reports.
This report includes information from Reuters and the Associated Press.
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https://www.csmonitor.com/USA/2016/1021/Theft-by-former-NSA-worker-much-worse-than-thought-prosecutors-allege

redpajama_set_name: RedPajamaCommonCrawl


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Q: Error when trying to print a private static integer from class. C++ I am having a problem with my code. Everytime I try to print my private static int total from the DivSales class, the program runs however it prints "00007FF768191492" Can someone please tell me what I've done wrong in my code? I am using C++ in Visual Studios. Keep in note that also I tried to print out DivSales::totalSale; in the main function however I got a similar output(the program runs) that says "00007FF726FF1492". Thank you for helping me.
 #include <iostream>
 #include <string>
 #include <iomanip>
 #include <Windows.h>
 using namespace std;

 class DivSales
 {
     private:
         static int total;
     public:
         int qArr[4];     // here is the declared array I input the 4 integers

     static int totalSale()
     {
         return total;       // here is the function to return total.
     }

     void fourSale(int first, int second, int third, int fourth)       //these integers are inputted by user.
     {
         if (valid(first) == true)       //this and below is an example of how I am adding to the total variable. Imagine 3 more of these.
         {
             qArr[0] = first;
             total += first;
         }

 }

int DivSales::total = 0;
int main()
{
     DivSales div1;      //here i declare an object. I have 5 more but I will display two for example purposes.
     div1.fourSale(6543, 3000, 4000, 5000);      // here i input the 4 integers

     cout << div1.totalSale << endl << endl;       // here I try to print out the total however it prints the error I was talking about.

}

A: The code here:
cout << div1.totalSale << endl << endl;

Prints the address of the function.
To print the returning value of the function, you must first call it with parentheses.
cout << div1.totalSale() << endl << endl;

redpajama_set_name: RedPajamaStackExchange