text:
Come On Media, Make Up Your Mind!
A curious set of coincidencies today - I went from the car where a news report was attacking the Tory decision to launch a personal attack on the Prime Minister to the house where ITN were doing the same. Then I clicked on iPlayer to watch Cameron's very impressive performace on the BBC Politics show, only for the questions to be about class, background and being a toff.
Either the media want to talk about personalities or they want to talk about policy. They can't have it both ways!
Or it is a case of when the Tories do it about Labour, it's wrong - but when the media do it about the Tories, it's fine?
(By the way - call that a personal attack? I don't think so! Each posters had a policy message - negative, yes, personal, no.)
Labels: BBC, brown, cameron, ITV, media, negative campaigning, radio broadland
"News of the World" Backs Cameron
Another newspaper has tonight come out to support the Conservatives - a direct switch from the paper that urged us to vote Labour in 2005. But I thought it was the reasoning that was interesting and (for a tabloid!!) very well written;
THE General Election is almost upon us. If, as predicted, the date remains May 6, we have just 40 days, including today, to make the most momentous decision about Government in a generation.
Over the coming weeks we'll be bombarded with information, propaganda and, no doubt, downright lies. So let us take stock.
When Labour came to power in 1997, with Tony Blair at the helm and Gordon Brown holding the purse strings, we were all told that things could only get better. We are now entitled to judge that pledge against results.
David Cameron and the Tory Party must be given a chance
Mr Blair himself famously chanted 'Education, education, education!' so let's start with that.
In just the last six years, the education budget has tripled from £21.7bn to £66.7bn of our money. As we report today, there are brilliant individual successes like young maths genius Yasha Ayari Asley. But 225,000 pupils left primary school last year unable to read, write and add up properly.
Tesco's Sir Terry Leahy and Sir Stuart Rose of M&S rightly complain this scandalous state of affairs follows many of them right through their education.
Last year, around 100,000 parents were refused a first choice of secondary school. And around 959,000 16-24s were not in any form of education, employment or training.
What about health? Since 1997 Labour have almost tripled spending on the NHS from £35bn to £104bn (again, our money), and we applaud many separate instances of life saving. But the fact remains that, under Labour, the number of NHS managers is increasing almost three times as fast as nurses.
After a decade of Labour rule, only 49% of cancer patients were surviving for five years after diagnosis - lower than virtually all Europe. MRSA and C-difficile have killed almost 44,000 people since 1997.
So where else does our money go? In 2007-08, Labour spent £23bn on the criminal justice system - a third more than 1997. Our policemen and women are among the world's bravest.
Yet in 2008-09, for example, there were over 100 serious knife crimes a day, almost a million victims of alcohol-fuelled attacks, and 10,000 incidents of anti-social behaviour every day.
And what of Defence? Labour says it has increased spending from £27.5bn in 97-98 to £36.2bn last year. But since they came to power, the number of regular troops have been cut by 21,000. We also have 12 fewer warships and 217 fewer planes. As the death toll in Afghanistan mounts daily bereaved families tell story after story of lack of proper equipment and support.
And as we revealed two weeks ago, despite Mr Brown's assurances to the Chilcot inquiry, defence spending WAS cut and not increased, as the Prime Minister later acknowledged.
Immigration too is an issue that has divided many under this government. Let us be clear, this country owes much of its richness to a great many law-abiding immigrants. But as recently as Friday of this week, Gordon Brown saw fit to release statistics that claim to show a decrease in arrivals.
Those figures have been attacked as misleading, but there is little doubt that total net immigration increased from 48,000 in 1997 to 163,000 in 2008. And after 10 years of Labour there were up to 700,000 illegal immigrants here.
Then we have the economy. In fairness, Britain and the world has been hit with such a cataclysm of disaster by useless bankers that neither Labour nor the Tories could have emerged unscathed.
Nevertheless, our budget deficit now stands at £167bn, the highest since World War II. Companies are still going to the wall, breadwinners are losing their jobs and homes.
The Prime Minister will be as concerned about all this as we are. He is a decent man, sincere in his beliefs. Yet despite his commitment to 'recovery' yesterday, many believe Mr Brown's earlier reckless spending got us into this position in the first place.
And at a time when the whole nation needs to pull together, his failure to rein in his Party's union paymasters threatens to tear apart any slim chance we have of securing a recovery.
They share an unholy alliance which is not healthy for Labour, and certainly not healthy for Britain.
And against this backdrop of national peril on all fronts we are saddled with a Commons of spivs and expenses chancers. Where the honest MPs are a glittering exception rather than the norm.
True, this shower of time- wasters spans all parties. But as the team in charge, Labour and Mr Brown must shoulder much responsibility.
Overwhelmingly, on all fronts, this country is crying out for change.
Which is why, after much soul-searching, the News of the World believes that David Cameron and the Tory Party must now be given the chance to run the country.
Right now, they are our best hope for a brighter, saner, safer, more honourable future.
We do not make this recommendation lightly. There is much that Mr Cameron still needs to spell out, much he has yet to prove. Many accuse him of inexperience. They said the same of Tony Blair.
And just as Blair arrived with Brown, so George Osborne will have a huge job ahead of him as the next Chancellor of the Exchequer.
His task is both to spend and cut with a sustained assurance that will deliver stability both to families and to the money markets that govern our savings and mortgages.
And it is the job of every Tory MP, new and old, to repay our trust.
To restore dignity to our Parliament, safety to our Forces, comfort to the sick, hope to our children, peace to our streets, confidence to our businesses and pride to our nation.
After the nightmare we have all suffered, Britain deserves better.
We certainly do not deserve a headlong return to the days of Old Labour, of division, strikes and lost opportunity.
This paper backed New Labour to rid the nation of such a blight.
Now, confronted with a renewed threat from old ways, the modernised Tories can be a force for good.
It is time to give change a chance and move forward with fresh vigour and hope.
Labels: brown, cameron, conservatives, news of the world
Clarke, Unitary & Democracy
The call for a referendum in today's Evening News is absolutely spot on – for a process designed to make Norwich more democratic, the Unitary process has been deceivingly undemocratic in its nature and has sought to exclude the views of local people whenever and whenever it could.
When the process first started, we were pleased to note the proposals would need grassroots support but disappointed when this was watered down to just "stakeholders" (i.e. not individual residents – just groups). This was then further diluted when it was went from requiring "support" to "a broad cross section of support" and then down to "a measure of support".
Charles Clarke declares in the House of Commons that the democracy will come at the General Election and asserts that he believes more people will vote for pro-unitary candidates than anti-unitary candidates. I do not believe this to be an accurate measure of support. Our votes at a general election are decided by a number of issues - the NHS, defence and crime, for example – and not just unitary. I know Labour voters who are set against unitary who would be shocked that their votes were being used to justify this scheme.
There is, of course, only one fair way to record local support or opposition to unitary. Conservatives have always believed that the final judge on these plans ought not to be Councillors or even stakeholders, but the ratepayers who pay the taxes that keep our councils going. When the Conservatives on the City Council put forward plans for a referendum, Labour and their allies voted us down.
It seems that for some people, democracy is only a useful tool when they think they will win and for the rest of the time it is an inconvenience.
Labels: Charles Clarke, democracy, Unitary
E-Campaign Launched
After a lot of planning and preperation I am pleased to announce that I have an exciting new election website, launched today.
You can visit the site via www.antonylittle.co.uk. From here you will be able to contact me, read my thoughts on local issues, view a map showing what I've been up to around Norwich, see which local campaigns I supports, study my honesty pledges for how I will act if elected, watch videos and find out Conservative Party policy for the upcoming general election.
I am genuinely excited to announce this new website. The internet is the best tool for interacting with residents as it enables a real-time exchange of thought and opinion on the big matters for Norwich. Norwich Conservatives have always been at the forefront of e-campaigning in this constituency and this new site puts us one-step ahead yet again.
We have an active presence on social networking sites such as Twitter and Facebook. I also regularly update this blog so that residents can read my personal views on local issues. But this new website really brings all of these together, making it easier for residents to find out what I'm doing and what I stand for - I hope they will be able to make use of it.
There are various ways to find out more about my campaign for Norwich South:
www.antonylittle.co.uk
www.norwichconservatives.com
http://twitter.com/antonylittle
http://www.antonylittle.blogspot.com/
http://www.facebook.com/group.php?gid=7796069423&ref=ts
Labels: blog, e-campaiging, twitter
Ask the Climate Questions
Tonight, despite my raging hayfever, was spent in the company of the RSPB at a public meeting about Climate Change, although it soon widened out to other issues too. It was, I think, the first time that Charles Clarke, Adrian Ramsay, Simon Wright and I have shared a platform and is the first of a number of pressure group meetings due to take place.
I thought the topic may lead to some lively debate but there was plenty of consensus on the panel and the audience were clearly converts to the cause. There were a number of people there - maybe 50 - but many were Green members and I doubt if anything of what was said really changed any minds. The questions were varied and detailed though.
However the quiet and thoughful questions and answers would certainly confound those who believe politics is yah-boo and punch'n'judy.
Thank you to those who organised and attended.
Labels: debate, RSPB
Labour plans £4bn worth of NHS cuts
The small print of the budget shows a £4bn reduction in the NHS budget.
Why is it that if this were a Conservative budget, the media, Unions and the Labour Party would call them "CUTS". There would be protests, direct action, campaigning & scare stories of vulnerable people dying.
But it's OK, because this is a Labour budget, so they are only "efficiency savings".
Phew.
Posted by Antony at 8:46 PM 1 comment:
Labels: budget, conservatives, labour, media, NHS, trade unions
It passed me by
Was there a Budget today? Really? That was it?!?
I had been keen to know how the government was going to tackle our record debt, support business, encourage enterprise and get people back to work. After all, this is what people on doorsteps want to know. But I don't think I am any further forward tonight.
The Chancellor spoke for an hour, but said nothing.
He whacked up the cost of cider (thanks Darling - he knows what I drink now!)
He stole a Conservative policy about Stamp Duty.
He admitted (I think) that his growth forecasts were wrong.
Petrol up, cigarettes up, booze up - again.
No rabbits. No hats. What was the point of this budget? Wouldn't it have been better to have held a General Election?
UPDATE: I know you can't fit every piece of economic news into the budget, but why on earth didn't the Chancellor mention billions of pounds worth of tax rises. I wonder why, in such a long speech with so little else to say, that was forgotten?
Labels: budget, darling, doorstep stories, labour
Stories from the doorsteps
The LibDem campaign - costly and glossy thought it is - seems to be hitting the buffers somewhat as panicky canvassers come up against a truth on the doostep; their support is in freefall.
And tonight we were talking to one voter who said that when she said to a LibDem canvasser that she was voting Conservative this year, the canvasser immediately became very rude and aggressive, saying "you absolutely must not vote Tory or Green." The voter, shocked by this suddent turn in attitude, retreated inside.
This isn't the first case of this; we had a resident from Bowthorpe who said that the LibDem "wouldn't take no for an answer" and "seemed intent on having a fight" about their decision to vote Tory.
However the good news is that they aren't always as direct. Another resident tells us that when he challenged the assertion that the Conservatives couldn't win, the canvasser became flustered and retreated quickly. And again, this time on the telephone, when another resident retorted that she wouldn't have her democratic choice limited by the LibDems saying that only 2 parties could win here, then the canvasser hung up on her.
I believe that canvassers are the face of your party - a question for all of us in this election is about courtesy to residents. Maybe we ought to have a "decency promise" on how we deal with people on doorsteps? I wonder if the other candidates would sign?
Labels: Campaigning, doorstep stories, LibDems
Parliament in Chaos
Tonight we have the sight of 3 former Ministers being suspended from the Labour Party over a lobbying scandal and MPs from all parties being accused of breaking the code of conduct regarding overseas trips (including LibDem MP Norman Baker who has led the charge against so many others).
Doesn't all this lead us to only one conclusion - a General Election now, and the chance to deliver us some desperately needed change?
Labels: house of commons, MP, norman baker
"LibDems not playing fair"
The public really are becoming wise to the tactics of some parties who seek to mislead. I have just had a very angry email from one local resident who asked: "I am just wondering if you are aware of the 'dirty tactics' the Lib Dems are using with election figures. I feel they are using the last set of figures unfairly because it reads as it they are fact for the forthcoming election, and the 'bars' are not portrayed in proportion properly."
Nothing new there, you might think - the LibDems have a long history of only being elected on the back of tactical votes rather than what they really stand for (if you can work out what they really stand for) and doing so on the back of the dodgy use of bar charts and statistics. They are the staple of a LibDem leaflet - in Tory areas then "Labour can't win here" and in Labour ones then "only the LibDems can beat Labour", normally irrespective of what the results are. Where they can't "prove" this using the last election results, they could use the council results, or the number of council seats, or the change in seats, or a parish council by-election held years ago or maybe the European result for whole region?
The most worrying thing is that the resident believe her neighbours may react to this misleading information not by voting LibDem but: "I am concerned people will be misled by this into not bothering to vote."
I think this is something the LibDem candidate will no doubt be questioned on this during the campaign.
Labels: bar charts, LibDems
Councillor Norfolk Blogger
Despite the various clashes, and very different views on the political situation locally, I wanted to congratulate Nich Starling on his victory in the Taverham North by-election yesterday. It was a solid win and on a decent size swing too - he should be proud of that achievement. The ward, which currently is in Chloe Smith's Norwich North seat, is traditionally a very safe Conservative area and I predict it will return to form very soon ;-)
Well done Nich, enjoy being a Councillor and I hope this position of responsibility doesn't lead to you losing your edge when it comes to blogging.
Posted by Antony at 7:07 AM 4 comments:
Labels: chloe smith, nich starling, Norwich North, taverham north
I am incredibly grateful to all the messages of support we've had since the news of death threats on our Campaign HQ came out.
All of us on the Conservative campaign are deeply shocked at this and will continue to help the police fully with their investigation. We are very grateful to the team at Ferndale Business Centre who worked quickly to remove this vile statement.
In politics you get used to the rough and tumble of debate but this takes it to new levels. Our campaign offices are in the use a lot of the time, including at night for meetings with local residents. This is either a sick joke or a very real threat to local democracy because it is intended to make people not feel safe.
Many many people give up their time and effort to support my campaign to be our next MP. If this is an attempt to stop them, I have one message - it won't work. We are used to some unsavory elements locally but their opinions are best expressed through the ballot box, rather than death threats. This incident has made us more determined to get out there and sell the Conservative message to the people of Norwich. It's business as usual as far as we are concerned because democracy doesn't halt in the face of an unpleasant minority.
I would also like to thank my fellow candidates for their messages of support, including ones from MPs Charles Clarke and Chloe Smith.
Labels: Campaigning, Norwich South
Crushing embarrassment for Labour as C4's Factchecker says their Sure Start claims are "wrong"
As anybody who has been paying attention to the Labour gumpf in Norwich, the "Tory cuts" to Sure Start have headlined. This claim has caused real concern amomgst local people, particularly Mum's in areas like one I represent, who are worried that their support will be taken from them. This claim is taken from a Conservative idea to move funding to support outreach and Health Visitor work. I have for some time believed that the party ought to be more vigerous in defending the position - which is that there are no planned cuts - because Labour had repeated the fib so many times it was taking on an air of truth. Even the Labour Councillors at City Hall have bet their political reputation on this.
Oh dear. Now the C4 Factchecker has done the research (click here for more) and come up with ... Labour claims, coming from cuts to Sure Start, but from the health budget. So the inflammatory headline on Labour's scare story is, strictly, wrong.
Will I get an apology from those Labour Councillors, including their Leader Steve Morphew and Childrens Spokesman Sue Sands, who were vigerous in their attack on this issue? I not holding my breath, but Mums and Dads across the City ought to take note of these independent findings.
Labour claims not true ...
Labels: labour, labour hypocrisy, steve morphew, sue sands, sure start
When Sir Trevor met Dave ...
Tonight's efforts on ITV was a good use of an hour and provided a great overview of the man who wants to be our next Prime Minister. As a political observer I preferred the fact that Cameron went for Sir Trevor McDonald, in direct contrast to Brown's choice of his Labour-chum and disgraced former Mirror editor Piers Morgan. McDonald was polite, decent, insightful and yet probing (for example, asking about "that poster" and if Cameron could ever sack Osbourne).
Samantha Cameron came out very well indeed and the programme really enforced the loving and solid nature of their relationship plus her influence on his politics; and the interview with his Mum really illustrated how his childhood has shaped his life. The section on Ivan was touching but not over-the-top.
I didn't feel the behind the scenes footage was very revealing, but what both David and Samantha Cameron had to say was. They came across as very passionate about changing the country, very relaxed, almost normal and clearly enjoying themselves.
I think this programme will have really solidified the Tory base and, hopefully, made others think again about the Tory Leader (he really took the "posh" stuff on and made good on it). Those who have already made up their minds about "the old Etonian" David Cameron won't have budged.
But, as always, I speak as the Cameron faithful and will wait to see what the staffroom has to say tomorrow!
UPDATE: In the comments James has mentioned the lack of policies in this programme - but this effort, like Brown/Morgan, wasn't about policies and it certainly wasn't an hour long PPB. The programme told you lots about the man-who-would-be-PM and the values which drive him. I have always argued we need to policies more up front but this wasn't the vehicle for this.
Labels: brown, cameron, piers morgan, samantha cameron, sir trevor mcdonald
That LibDem Election Slogan In Full
The problem with the LibDems election slogan - "Change that works for you. Building a fairer Britain", isn't that it is a Tory-Labour hybrid, but that is it too long and tries to convey too many messages in one go. The LibDems are about change, on your side and building a fairer Britain - none of them bad things may I add - but it was once said that any good slogan or policy should fit on a bumper sticker, but this one would require a very wide car indeed!
In many ways, it tries to be all things to all people, and thus typical of the way the LibDems have been for many years.
Labels: Campaigning, LibDems
Guardian / Independent Sales Down Again
The latest figures show that the sales of The Guardian have slipped again to their lowest in 16 years - see here for more. The Independent has crashed again too. I have two friends, one of whom was a very loyal Guardian reader and the other an occassional Independent reader, both of whom have stopped reading in the last few weeks. They haven't switched papers but have stopped reading and turned to online news and blogs. Both have done it when the rags switched to default election mode of Tory-bashing instead.
I think that backing Labour at this election might not be commerically viable.
Labels: media, the guardian, the independent
Unitary Riddle II
Apparently we shouldn't judge Norwich City Council in its current form (because it isn't very good) on its suitability to be a unitary authority because the unitary would be a new council.
Except that we should judge Norfolk County Council in its current form and its current policies as a reason for unitary (i.e. the current administration at County Hall is doing things City Hall doesn't like) rather than examining the relationship between two tiers of government.
Unitary riddle or Labour hypocrisy?
Posted by Antony at 9:57 PM 10 comments:
Labels: labour hypocrisy, Unitary
Unitary Riddle
One of the big arguments in favour of Unitary is that it is wrong for representatives from areas miles away to vote on issues which impact on your area. So, for example, a Councillor from far-a-way Sprowston shouldn't vote on the closure (or not) of Westlegate.
Yet last night, in the House of Commons, Labour MPs were bussed in on a three-line whip to defeat a Tory motion about the shambles of the Norwich Unitary proposals and so MPs from areas miles away were voting on issues which impact on us here in Norwich. So, for example, Labour MPs from Glasgow, Liverpool and London were voting on Norwich Unitary.
Spot the contradiction?
Shouldn't Labour have left this vote only to MPs whose areas are affected - those in Suffolk, Devon & Norfolk? Oh, no ... that would have meant they would have lost the vote wouldn't it? After all, MPs from Norwich North, South Norfolk, North Norfolk, South West Norfolk, North West Norfolk & Mid Norfolk all opposed the Unitary with only 2 MPs (Norwich South and Yarmouth) voting in favour.
Mr & Mrs
So the Mail on Sunday have published a frontpage story claiming that Samantha Cameron once voted Labour; I suppose we all do silly things sometimes, but on this occassion she didn't - according to CCHQ, Mrs Cameron not only voted Conservative in 1997 but took 5 weeks off work to campaign for her husband in Stafford.
However, even if she did, should we expect political spouses to vote the same way as their partners? After all, I assume that Mr and Mrs Bercow vote different ways (him being the former right wing MP turned Speaker, her being the Labour local government candidate).
Labels: john bercow, samantha cameron, speaker
Restoring my faith in human behaviour
Sometimes it feels as if we live in a very sanitised world where interaction between humans is limited by the rules of engagement; a fera of crime, of strangers, of adults even. However something today has shown me a glimmer of hope.
Walking to City Hall, I got "acosted" by a student, dancing in front of me and signing "hiiiiii Sir" in an irritating voice (a working hazard of being a teacher, but a delighful ritual if you like that sort of thing). I smiled at the dear little one, chuckled a little and moved on (thinking - ha ha, you have a science exam tomorrow and I don't!). As I moved away, he yelled "is that your wife" at the complete stranger walking next to me.
"I'm not that lucky," was my reply - and then far from being embarrassed or offended, the lady grabbed my arm and said to me, "go on, let him believe it!". As we walked towards City Hall she and I spoke about the positive attitude that many young people have and why witty banter and joking in public were important traits.
To whomever you are, thank you for making me realise the old adage is still true, "a strange is just a friend you haven't met yet."
Labels: city hall, School
Crushing embarrassment for Labour as C4's Factchec...


Plans by a Russell Group institution to cut the basic amount of time that academics spend on "unfunded research" have been branded a "betrayal" of the research-intensive university ideal.
Under proposals circulated at the University of Birmingham, academics in its College of Arts and Law would see the time allocated to research reduced from a third to a quarter as part of potential changes to workload models from September.
Meanwhile, the college would increase time allocations for grant submission and other research-related activities, such as editing journals, as it aims to double its annual grant awards by 2026.
Other alternative proposals under consideration include making study leave and promotion dependent on grant acquisition.
In a letter to staff, the college's head Michael Whitby explains that "no other Russell Group institution is taking such steps", but "inaction…is not an option for us" as "significant recruitment of new staff now needs to be balanced by commensurate increases in income".
"We urgently need to increase our grant income and reflect how we manage the growing level of 'unfunded' research time," says Professor Whitby, a pro vice-chancellor for learning and teaching.
He highlights the impact of the teaching excellence framework as a reason for the proposed change, stating that "for too long education has played Cinderella, but…must [now] receive just as much attention as research, and arguably more".
Professor Whitby also observes that, given that just 6 per cent of the college's income came from quality-related (QR) research funding and that the Office for Students was making "increasingly loud noises about cross-subsidies", it was "difficult to see how the current level of cross-subsidy from education to facilitate unfunded research can be sustained".
However, a spokesman for Birmingham's University and College Union branch said that the plan to remove a quarter of the research time available to staff represented an attack on the "three-legged model" of academia, in which lecturers split their time equally between teaching, research and administration.
"It's a blow to the cornerstone of the research-intensive university," he said, adding that staff "already struggle to keep our teaching and admin workload down to two-thirds of our working time, and most of us work well over our paid hours in order to keep up".
Many academics feared that the plans would "ultimately lead to a two-stream system in which only some academics are given time to do research", he continued.
"How can we continue to call ourselves a research-intensive university if this is our strategic direction of travel?" he asked, calling the plans a "betrayal of the ambitions of a research-led institution".
However, Professor Whitby's letter suggests that established workload allocations in Russell Group universities were increasingly untenable given the erosion of QR funding in recent years.
The college now receives QR funding for each research-active colleague that covers "about 17 per cent of the full employment costs of a lecturer at the bottom of the scale", the letter says. In 2010, the equivalent salary coverage was 26 per cent.
A Birmingham spokesman said that the university aimed "to support a vibrant research culture within the College of Arts and Law but to do that in a context of a continuing decline in QR allocations we need to ensure that a greater proportion of research activity is supported by grants".
"The current proposals, which are still subject to discussion and change, will still ensure that, once a sabbatical term of leave is factored in, over one-third of time remains allocated to research, with more of this funded by the university than by QR," he said.
Why doesn't the VC go out and raise some money and stop expecting academics to fund the university themselves?
"Professor Whitby also observes that, given that just 6 per cent of the college's income came from quality-related (QR) research funding" Yes, but that 6% is "top-quality money": it doesn't have to get spent on postdocs, labs etc. associated with individual projects. Also, there's probably scope to raise that QR income, maybe it's low because they submitted weak papers to the last REF.
I would imagine that other universities will already be considering this. Nevertheless what these proposals forward is a *further* reduction of research time that has long been in motion (very few academics, particularly those in T&R contracts will enjoy anything close to the headline WAM figure anyway). I think most of us have gone along with the WAM fiction, recognising that most other tasks largely fill the year - but understanding that changes to WAM away from existing fiction will completely designate research as a holiday and weekend activity (I.e. the holidays and weekends where academics not dealing with overflows of other non-research related work).
Another week, another attack on academics by arrogant, out-of-touch, money-obsessed educrats who view universities as a revenue-maximising business, rather than a public serviced devoted to teaching and research. The idea that promotion should be dependent on 'grant capture' is obscene (although it has always been a criteria, this makes it explicit). Incidentally, if academic staff do successfully obtain a grant to buy themselves out of teaching, how will this improve the University's NSS and TEF rankings? This is just more of the nonsense-on-stilts that idiotic megalomaniac university managers keep creating.


text:
Personen
 Gerardus Majella, heilige (1726-1755)

Ziekenhuizen
 Gerardus Majella (leprozerie), leprozerie in Suriname
 Sint Gerardus Majellaziekenhuis, ziekenhuis in Hengelo

Kerkgebouwen
 Gerardus Majellakerk, kerken doorverwijspagina

redpajama_set_name: RedPajamaWikipedia


text:
Warriors, Cameroon Friendly Cancelled
The Warriors' proposed friendly match against Cameroon on Tuesday has been cancelled.
The game was supposed to round up the national team's preparations for the Afcon 2021 tournament.
According to manager, Wellington Mpandare, the plans have been shelved after the two teams failed to agree on a date for the encounter.
The Indomitable Lions had proposed that the match be played on Monday.
However, the Warriors were involved in another friendly on Sunday against Sudan.
Mpandare told The Herald: "That game is no longer possible. Cameroon wanted to use the match venue for their opening game in the tournament but CAF advised that the venue is not available for use by any team five days before the start of the tournament, in line with the tournament rules.
"So the Cameroonians wanted us to play on Monday (today) but we felt it was not ideal to play two games in successive days since we had another game lined up against Sudan (yesterday)."
The Warriors are now expected to leave Cameroonian capital Yaoundé for Bafoussam, where there will be camped during the Afcon.- Soccer24 Zimbabwe

redpajama_set_name: RedPajamaCommonCrawl


text:
Brien Anderson Best (born ) is a Barbadian male weightlifter, competing in the 77 kg category and representing Barbados at international competitions. He participated at the 2014 Commonwealth Games in the 77 kg event.

Major competitions

References

1996 births
Living people
Barbadian male weightlifters
Place of birth missing (living people)
Weightlifters at the 2014 Commonwealth Games
Commonwealth Games competitors for Barbados
Weightlifters at the 2015 Pan American Games
Pan American Games competitors for Barbados


text:
Beto's Back
The Lance Wallnau Show
Spola tillbaka 15 sekunder
Spola framåt 15 sekunder
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Fler avsnitt från "The Lance Wallnau Show"
The "Fed-surrection"
maŋit 18 diimmut
We have two different Americas right now - the America filled with fear and the America that isn't afraid. These two Americas are sheep states vs. goat states. Jesus taught about sheep and goat nations 2000 years ago, and now the sheep are being attacked by the system. Coming up on today's episode, we're talking about the 'Fed-surrection,' Dr. Fauci on the ropes, Ray Epps carefully worded denials, and the righteous awakening happening now!
Level 10 Living (Ep3) The Four Drivers of Behavior
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There are four primary drivers every person has inside of them. You are designed to want specific things, whether significance, variety, connection, or consistency. There are also two sanctifying drivers that "perfect" your other drivers! Comment below with your primary and secondary drivers!
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Mountain Hopping To Save America
Today we're talking about 'mountain hopping,' which is like an advanced x-games for expanding the kingdom of God. Wait until you hear about Pastor Abraham Kuyper - a mountain hopper who went from church to education, media, and government. The only thing he didn't do was business! The Trump-backed 'Truth' social media network will be going live soon, and as Rush Limbaugh said, "If the media didn't make you, they can't break you." We're discussing all of this and more on today's broadcast.
Supreme Court Justice Sotomayor made a supreme mistake last week, while most Americans don't understand the tenth amendment. The states have sovereignty, but the progressives want all power centralized at a federal level. We should not allow the government to push past the boundaries around your house to control your family. We're talking about the distinction between free speech and compelled speech, violence and intimidation preventing Christians from doing what is right, and much more on today's broadcast.
Today's such an important show as we're going to be exposing things that are not typically exposed. The mainstream media's credibility has taken a nose-dive, the government's lust for power is looking to find ways around the laws our founders created, and the FBI is targeting moms as if they are the danger. Forget about the deep state - now left-wing bureaucracies in DC are working directly against American interests! All of this and more on today's broadcast.
My mentor, Derek Prince, said that all failure in Christian life comes down to two things. Either an insufficient understanding of the scripture or an insufficient application of the available power of God. So what do you need to know spiritually to understand the times we are in? Find out in this bible study with Lance.
In this episode, Lance and Carl Wallnau discuss the importance of self-talk as it pertains to the triad of state: focus, meaning, & physiology. The questions we ask ourselves shape our lives. What questions do you ask yourself every day?
Joe Biden had his Lincoln moment when the 2020 riots happened. He could have encouraged unity and healing; instead, he doubled down on the race-baiting agenda. The Democrats have revealed their hand - they're not interested in America; they're interested in narrative, which is both sad and scary at the same time. Coming up in today's broadcast, we're talking about Rand Paul quitting Twitter, the number of people who want to break up the big tech oligarchs, blue border towns in Texas turning red, and more!
What the Media Is Not Telling You
Yesterday we talked about The Fed and how whoever controls it determines who will win economically; the Davos / World Economic Forum globalists or the United States. Here's a staggering statistic for you - since January 2020, 80% of all US dollars have been printed! In today's episode, we're talking about Jan 6th, 2021, the media's obvious bias when reporting on the Kyle Rittenhouse trial vs. the SUV Christmas killer, Dr. Malone on the Mass Formation Psychosis, The battle on social media, and more!
Two Battles We'll Face in 2022
It's the beginning of 2022, and I'm concerned that those of us in the Christian world are missing the real story and if we're prepared for what's coming. On today's broadcast, we're covering the furor around Joe Rogan and Dr. Malone, the battle over economic policy, yet another conservative banned from social media while the squad continues to spew their toxic vitriol, Devin Nunes resigns to join team Trump, and more.
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Q: Cannot register multiple global hotkeys I have been trying to register 3 hotkeys.
I followed this example (or this).
The code is working IF I register a single hotkey.
However, if I try to register 3 hotkeys, only the last registered one is working:
procedure TFrmSettings.FormCreate;
begin
 atomN:= GlobalAddAtom(pchar('atomN'));
 atomT:= GlobalAddAtom(pchar('atomT'));
 atomH:= GlobalAddAtom(pchar('atomH'));
end;

procedure TFrmSettings.test1;
begin
 RegisterHotShortCut(Handle, atomN, hotN.HotKey);        // first registered
 RegisterHotShortCut(Handle, atomH, hotH.HotKey);        // second registered
 RegisterHotShortCut(Handle, atomT, hotT.HotKey);        // third - only this works
end;

RegisterHotShortCut is declared in the web page above mentioned.
function RegisterHotShortCut(const h:THandle; const Atom: integer; const ShortCut: TShortCut): Boolean;
VAR
  key : Word;
  Shift: TShiftState;
begin
  Windows.UnregisterHotKey(h, Atom);
  ShortCutToKey(ShortCut, key, shift);
  Result:= RegisterHotKey(h, Atom, ShiftState2Modifier(Shift), key);
end;

If in the code above, I comment the last line, then the previous hotkey (hotH) is working. This means that I declared everything right but the last hotkey takes control over (unregisters) the others.
Or saying it in other way, pressing the key combination for the for first registered shortcuts do not make the program to enter the  TFrmSettings.HotyKeyMsg(VAR msg: TMessage) procedure.
Any hints?
Thanks.

Edit1:

*

*There are simple snippets that seems to work for other but I really need to let the user to change the shortcut so I need the ShortCutToKey procedure.

*I should declare an atom for each global shortcut. Right?

Edit2:
SOLVED
The above code fails ONLY if I use the "GlobalAddAtom" function. If instead of atoms I use just numbers 1, 2 and 3, the code works. If I use 4,5,6, the code fails again.
Problem (semi) solved.

A: i'v been using code like this for my  multiple hotkeys, i don't know if this is what you are trying to do :
first declare
procedure WMHotKey(var Msg: TWMHotKey); message WM_HOTKEY;

then in put these in form.create or elsewehere
  RegisterHotKey(Handle, 1, MOD_SHIFT, VK_F9);
  RegisterHotKey(Handle, 2, MOD_WIN, VK_F8);
  RegisterHotKey(Handle, 3, MOD_ALT, VK_F7);

and the hotkey handle procedure
procedure TForm1.WMHOTKEY(var Msg: TWMHOTKEY);
begin
  case Msg.HotKey of
    1 : ShowMEssage('this is 1 (shift+F9)');
    2 : ShowMessage('this is 2 (Win+F8)');
    3 : ShowMessage('this is 3 (ALT+F7)');
  end;
end;

don't forget to unregister it when closing ur app.
been tested on winxp+sp3 , delphi 2006

A: Searching for RegisterHotShortCut on google only returns 5 hits, and to me that indicates that this function is not the right answer. Searching for "delphi register hotkey" gives 235000 hits, and the article How to register a global hotkey (from 2007, using RegisterHotKey) seems to be similar to the article you looked at (from 2003).

A: Yes, you need an Atom for each shortcut.  I am curious about the call you are making to UnregisterHotKey for each one before you register it.  If you didn't previously register that hotkey then you don't need it.  Try removing that line and see if that fixes it. It sounds like the UnregisterHotKey is removing the previous hotkey even though it has a different atom . .

A: plz check this code, it uses atoms and works fines ( i tested it)
http://www.swissdelphicenter.ch/torry/showcode.php?id=147
edit1 : please keep in mind that, a reason for registering failure is if the key combination you are trying to register is already registered by the system or another application. (see the above link)

A: SOLVED The above code fails ONLY if I use the "GlobalAddAtom" function. If instead of atoms I use just numbers 1, 2 and 3, the code works. If I use 4,5,6, the code fails again. Problem (semi) solved.

redpajama_set_name: RedPajamaStackExchange


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The Molla Çelebi Mosque (), sometimes known as the Fındıklı Mosque () is a 16th-century Ottoman mosque located in the Fındıklı neighbourhood of the Beyoğlu district of Istanbul, Turkey. It was commissioned by Kazasker Mehmet Vusuli Efendi, chief judge of Istanbul and designed by the imperial architect Mimar Sinan. The mosque is located on the Bosphorus waterfront, close to the Kabataş ferry port and Dolmabahçe Mosque.

Geography
The mosque is located in Istanbul in the Fındıklı district of Beyoglu county in the Meclisi Mebusan Street, on the lower shores of the European Bosphorus, at Findikk. The Molla-Celebi mosque, also known as "Findikli Camii" or "the Hazelnut",  as  viewed from the waterside, near the Kabataş funicular and ferry stations, looks very elegant and impressive, particularly under the reflection of the evening sun over the Bosphorus Straits.

History
The mosque was designed by renowned architect of Turkey, Sinan Sinan under the directive of Mehmed Vusuli Efendi, who was the lead tasker and then Chief Justice of Turkey who was also renowned as a "savant and poet". According to the government sources, the mosque was built between 1561 and 1562. However, there is doubt about the dating sequence. Another reliable reference puts its constriction period between 1570 and 1584.

Architecture

The mosque was initially built as a small complex, with a hexagonal plan designed by the architect Mimar Sinan. Principally, the mosque was built in two sections, the central prayer hall of size of , and the mihrab yeri (chancel) of size of . The pillars are built into the walls and between the pillars there are four small semicircular domes in the east–west direction and the central dome, which is the  central prayer section. This section is also covered by semicircular dome of  diameter and covered with six arches built between the six embedded columns; the rectangular apse in which the mihrab is built projects out. In addition there are ten windows, placed above the lower part of  the dome. The window gaps, placed in two vertical.

The mosque structure is built entirely in the Classical Ottoman Architectural tradition. The minbar or the pulpit in the mosque, is a unique special feature from where the imam addresses prayer meetings, which is embellished with kalem işi, polychrome wall paintings. The mihrab (niche) is also embellished in the same style as the minbar. There is a slim minaret built at the arcaded entrance, which has four domes. The mosque facing the street, has the minaret to its right corner. The minaret has a sherefe (minaret balcony). The extensions on the sides are covered by semi domes as it provides better continuity for both the cover system and the interior. the mihrab is for the first time is located in an apse that projects from the middle portion of the qibla wall. This interior layout design compensates for the lack of depth on the north–south axis.

See also
 List of Friday mosques designed by Mimar Sinan

References

Mimar Sinan buildings
Ottoman mosques in Istanbul
Mosques completed in 1584


This article is about Emo hairstyles for round faces.
Subsequent is an article on emo hairstyles for round faces.
Likewise it's possible to even combine the spiky appearance with such a hairstyle. Another variation from the traditional ponytail, this hairstyle for extended hair differs and contemporary. The brief undercut hairstyle has the capacity to look very flattering for women.


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Q: Cannot install google chrome - package cannot be authenticated I have a puppet setup which adds the google package signing key, the google repo and then tries to install google-chrome-stable. It has been working fine on many servers for the past 6 months until today when it just broke.
Here are steps to repro (on Ubuntu 12.04.2)
~$ wget -q -O - https://dl-ssl.google.com/linux/linux_signing_key.pub | sudo apt-key add
~$ echo deb http://dl.google.com/linux/chrome/deb/ stable main | sudo tee /etc/apt/sources.list.d/google.list
~$ sudo apt-get update
~$ sudo apt-get install -y google-chrome

The repo is the exact same key and repo that gets added when you manually install the .deb from google, I'm not sure why I can't install it without the following errors now coming up:
~$ sudo apt-get install -y google-chrome-stable
Reading package lists... Done
Building dependency tree
Reading state information... Done
The following packages were automatically installed and are no longer required:
  libwmf0.2-7 libilmbase6 libcdt4 libpathplan4 libopenexr6 libdjvulibre21 libgraph4
  libdjvulibre-text
Use 'apt-get autoremove' to remove them.
The following NEW packages will be installed:
  google-chrome-stable
0 upgraded, 1 newly installed, 0 to remove and 46 not upgraded.
Need to get 41.9 MB of archives.
After this operation, 160 MB of additional disk space will be used.
WARNING: The following packages cannot be authenticated!
  google-chrome-stable
E: There are problems and -y was used without --force-yes

I'm aware that I can force the install but the point is - why has it changed? It used to not complain about this.


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Pompeo: China Trying to Infect World with New COVID Variant – US Must Ban Incoming China Travelers
China got away with its first BIG laboratory-manufactured coronavirus pandemic in 2020. So did Dr. Fauci who helped fund the gain of function research. There was never any repercussions for creating the virus or for allowing the virus to spread and then lying to the global community about their role in the deadly pandemic.
So why not try it again? Chinese officials know they own the World Health Organization. The WHO Chief Tedros Ghebreyesus is under their thumb. And the formerly American tech giants gladly censor any truths or discussions that put blame on the Xi Jinping or the Chinese Communist Party.
On Sunday, former Secretary of State Mike Pompeo warned that China is plotting to infect the entire world with a new strain of the coronavirus in the new year.
Pompeo called on the US and global leaders to immediately shut down travel from China.
The Daily Mail reported:
Former Secretary of State Mike Pompeo insists the U.S. – and the world – should shut down accepting travel from China right after the Communist country announced it would be easing travel restrictions in the New Year.
He warned that Chinese President Xi Jinping has a plot to infect the world and spread a new COVID-19 variant after 'the whole world has been through hell.'
China, which has the most stringent COVID-19 restrictions still in place, announced last month that it would start allowing travel out of and into the country following three years of 'zero COVID' policies.
Several countries, including the U.S., immediately said Chinese travelers would be required to test negative for coronavirus before boarding flights.
'It sounds like we might have as many as 1 million Chinese people infected. Fifty percent of their population traveling,' Pompeo told Cats Roundtable host John Catsimatidis in a Sunday interview.
Source: The Gateway Pundit: Mike Pompeo: China Is Trying to Infect World with New COVID Variant – US Must Ban Incoming China Travelers
OPINION: This article contains commentary which reflects the author's opinion.


I believe a healthy mind and body leads to a healthy and more fulfilling life. My goal as a personal trainer is to educate and inspire individuals to work to their potential and to make health and fitness a priority. I will aid you in developing specific and attainable goals and provide you with the tools necessary to achieve those goals. My focus is to help you discover what style of training suits your needs and physical abilities and what keeps you coming back for more.


Gustavo Casasola of Casasola Sport Lawyers recently made comments in ESPN Mexico are critical of Major League Soccer's New York Red Bulls and how they are handling the ongoing transfer negotiations of his client Alejandro "Kaku" Gamarra.
Gamarra who arrived at Red Bulls last February from Argentine club Athletico Huracan for club record $6.25 million, is being linked to Club America of Liga Mx. Gamarra has expressed his displeasure with how his current team is handling transfer negotiations saying on ESPN Digital, "We came in a good way carrying a higher offer than the one they paid for me ($4.4 million). We want them to earn money and recover what they invested so that we are all happy, but I think the price is not reasonable." Gamarra continues to express his desire to play for the historic Mexican club, but Red Bulls Management has made it clear they won't part ways with the 24 year old attacking mid-fielder until the right price is brought to the table.
The Red Bull's have slapped a $12 million price tag on Gamarra, who they describe as an indispensable component to their team. Casasola fired back asking why his client's current salary does not reflect the high valuation: "He has a bad salary compared to his quality. It is a good salary, compared to any person, but if they tell me that it is in its price at the level of Josef Martínez, it earns five times less than Josef. I do not understand. The player's career is very short and the player's time is six or seven years. This contract improves the life of the family." Gamarra's current salary is the third highest on the team at $709,090 per year for three years, but as Casasola points out, if he is compared to one of MLS's most exciting players Josef Martize ($1.2 million base with $ 1.39 million in incentives) he should have wages that reflect that.
Global Head of Soccer for Red Bulls, Oliver Mintzlaff has been criticized by the agent for what he finds to be personal issues: "It's clear to see he must have somewhat of a problem to talk to me. Wherever he wants to speak, I'll speak to him. Wherever he wants. I speak English, French, Spanish, Latin, and Greek. I'll speak to him wherever he wants, whenever he wants. Him and I. Face to face." Continuing that after Casasola worked out the price with Club America, NYRB responded that all transfers must be approved through Germany. In 2006, the club was purchased by Red bull Gmbh and re-branded as part of the company's global network of football clubs, leading to the team's current name.
The Gamarra transfer saga has extended past the negotiation table through the use of journalists, Is Casasola trying to shape the market to favor his client? Certainly. However, his ultimately goal is to get the deal done for his client. Not very unlike the Free Agent negotiations between Manny Machado and the Chicago White Sox, just with the roles reversed. With the MLS transfer Window opening February 14 it will be interesting to see how negotiations shape out, and if Casasola's scathing comments help or hurt his client's goal of getting to Club America.


Its been 17C day today in Birmingham. Enjoyed the day under the partly cloudy but mostly beautiful blue sky and a lovely warm sunny afternoon. I love the summer.
I am a big fan of Bill Williams and his daughter Justine Lara-Williams. They are both amazing people and what they teach is of a great value if one understands. They are professional traders and they enjoy trading and teaching what they know. I have not met either of them but from the books, forums and fellow traders I learn that Justine is a very good teacher. I know for a fact that Bill is definitely a great teacher, thinker and trader. And a very good person.
I AIM to trade like them. I love Profitunity trading approach. This surely is a holistic approach to trading. Please visit www.profitunity.com for further information. Those of you who had the opportunity to meet them personally and had private tutorials are lucky people. I am definitely going to visit them and have a private tutorial.
Meanwhile I am applying the strategy to forex and future markets.
I'd like to add a good reliable platform for Stocks and Indices to my arsenal but I need help. I have used Sharescope in the past which was recommended by Malcom Pryor in his book "Winning Spread Betting Strategies, 2009" and the "Financial Spread Betting Handbook, 2007, Harriman House. Enjoyed using it but later I switched to forex and forgot about that. However Profitunity Group recommends CQG, eSignal, Tradestation and MetaStock. CQG being their favourite. I hope someone helps me decide.


Freeways are traffic environments that seem relatively safe and normal to those who travel on them every day. The fact of the matter is that these driving environments are extremely dangerous, as a mistake that's made by even one motorist can lead to instant disaster. While it's too early to know specifically what caused a five-vehicle Mesa car accident yesterday, several people were injured and authorities indicated that it would take some time to begin to piece together what happened.
According to authorities, this five-vehicle Phoenix car accident occurred on U.S. 60 in the westbound lanes at Extension Road in Mesa yesterday. The pile-up completely blocked the road and forced commuters to take alternate routes while rescue workers and police attempted to clear the scene. In addition, at least two people had to be freed from their mangled vehicles by those rescue workers, and while there was no word on how many injuries were inflicted, at least two people were rushed to a nearby hospital. None of the names of those involved were released to the public.
First and foremost, we'd like to offer our hope that the people who were injured in this multiple-vehicle Mesa car accident are able to recover from the harm they have suffered and get back into their lives soon. In addition, this crash will now become part of the overall statistics regarding Arizona car accidents. Every year, 140,000 such crashes occur, and they lead to more than 65,000 injuries and to more than 1,000 fatalities.
While more information would obviously be needed in order to provide any type of analysis in regards to potential liability, what seems clear is that when a party or parties are found to have caused this Mesa car accident, those who have been harmed could bring Arizona personal injury lawsuits in response. If such lawsuits are filed and are successful, it could lead to damages awards that compensate them for their medical costs, their lost income and their pain and suffering.
If you or someone you love has been injured in a crash, you need the help of Phoenix car accident lawyers who have been holding those responsible for this type of harm accountable for many years. Contact Phillips Law Group today to schedule a free initial consultation.
© 2019 The Phillips Law Group. All rights reserved. All materials contained on the Phillips Law Group website are copyrighted including trademarks, and other proprietary information including the content on its blogs, the home page, and all website pages. The material contained on this website may not be copied, reproduced, modified, transmitted, displayed, or distributed without written permission of the Phillips Law Group. Any reposting, distribution, or displaying of website content on any other business website without prior written consent is a violation of copyright laws. The Phillips Law Group disclaims all liability for content maintained on other websites that are linked to this firm's website.


If you're feeling a bit wrecked after the holidays, this Kale Chicken Caesar Wrap can quickly get you back on track. Haven't jumped on the kale train yet? No worries – this is a great starting point. The creaminess of the dressing, tang of the lemon and warmth of the tortilla will shift you into a delicious, high health gear in no time. And with only 200 calories per wrap and just a few core ingredients, you can count on a healthy dinner made in a matter of minutes. All Aboard!
In a large bowl combine kale, chicken, tomatoes, dressing and lemon juice. Gently toss and "massage" for 3 minutes or so, allowing the lemon juice to soften the kale. Set aside. Warm tortillas in a dry skillet on medium-high heat. On a flat work surface, place a scoop of salad into the warm tortilla. Sprinkle with Parmesan cheese. Roll and enjoy or wrap in parchment paper for a more finished look.


. If you intend to carry your camera inside your ski jacket to preserve your battery life, you naturally opt for a compact that says "adventurer." These cameras and others can help you: Olympus Stylus Tough TG-3, Olympus TG-860 or the Nikon Coolpix AW130.


3.Remove mushrooms from the skillet.
WHITE WINE SAUCE : In the same skillet used to roast the beef and the mushrooms, add the wine and simmer for about 4minutes until the liquid is reduced by half. Add the butter & the cream .Bring to a boil .add the parmesan or another cheese of your choice such blue cheese, grana etc. Reduce heat to low and simmer until thickened.


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530 Fire Watch: No one injured at vehicle fire
No one injured at vehicle fire
Sunday, Sept. 27
Nobody was injured when a vehicle caught fire about 8:30 a.m. Saturday on Quartz Hill Road near North Market Street, according to the Redding Fire Department.
Flames covered the vehicle when the first firefighters arrived and all the occupants had safely gotten out.
Crews put out the fire within 10 minutes.
The fire department said the fire was caused by a mechanical failure.
Crews quickly contain house fire in Shasta Lake
Saturday, Sept. 26
Firefighters quickly contained a house fire in Shasta Lake off Shasta Dam Boulevard on Saturday afternoon.
First crews on the scene reported that house was "well involved" but they had managed to keep the fire from spreading to the surrounding vegetation.
The fire is in the 1300 block of North Boulevard and was dispatched around 2:45 p.m. Saturday. The house is north of Shasta Dam Boulevard.
Crews have requested that the power be shut off in the area.
Homeless camp fire burns tents, vegetation
Crews put out a fire at a homeless camp near Clear Creek and Highway 273 early Wednesday, but not before the blaze burned multiple tents and a small spot of vegetation, the Redding Fire Department said.
The fire was dispatched around 2:30 a.m. All told, five engines and 17 firefighters responded to the blaze.
The fire also burned a large amount of garbage at the camp, investigators said.
Officials said it took crews about 10 minutes to contain the fire, but they spent two hours cleaning up. There were no injuries and no other property damage was reported.
Vegetation green belts where this fire burned are "still dry and not meant for people to camp in due to no safety measures in place" like a designated campground, a Redding Fire Department news release said.
Authorities encourage citizens to report any illegal camps to the Redding Police Department's website. Click on the link "Report It!" and then click on "Report Illegal Camps."
Update: Grass fire burns near Benton Airpark
Update, 8 a.m., Thursday, Sept. 17
Investigators said a small grass fire near Benton Airpark on Wednesday afternoon was human-caused.
A Redding Fire Department news release was not more specific.
The fire burned about two-and-a-half acres before it was contained within about 30 minutes.
There were no injuries.
Redding firefighters went to Benton Airpark on Wednesday afternoon where a small fire was burning on the southeast corner of the airfield.
The fire department received reports of the fire just after 2:30 p.m. The first crew said the fire was about a half-acre with a slow rate of spread.
Forward progress was stopped just after 3 p.m. The blaze burned 1 to 2 acres, crews told dispatchers.
The fire was burning on both sides of a fence at Placer Street and Walnut Avenue.
Grass fire burns near auction yard in Cottonwood
Tuesday Sept. 8
Two vegetation fires burned in the Cottonwood area Tuesday morning before firefighters brought them under control.
The first, smaller fire was called the Point Fire. It started about 9 a.m. and burned 1 acre at Gas Point Road and Shire Horse Lane, according to the California Department of Forestry and Fire Protection.
The larger Cattle Fire was was reported about 9:25 a.m. near the Shasta Livestock Auction Yard. The grass fire burned a barn and was heading south from Cattleman Drive toward Trefoil Lane before it was contained at 5 acres.
Paramedics were called to the scene for a person who suffered smoke inhalation.
A firefighting plane dropped fire retardant to bring the flames under control.
Faulty outlet on dry grass starts fire; second fire damages two homes
Monday, Sept. 7
An outdoor electrical outlet is blamed for starting a vegetation fire in the backyard of a home in west Redding. It was the first of two fires the Redding Fire Department reported on Monday.
The second fire in north Redding caused damage to two homes and an outbuilding and two people were treated for smoke inhalation. One of them was taken to a hospital while the other was treated at the scene and released, fire officials said.
The structure fire was reported at 6:03 p.m. in the 900 block of Mountain Shadows Boulevard and is under investigation. It tied up crews for about three and a half hours.
News:Due to hot and dry winds, PG&E to begin shutting off power in Shasta County tonight
The grass fire in the 4000 block of Meander Drive was reported it 2:25 p.m. It burned a 20-foot-by-20-foot spot of dry grass that residents were able to extinguish before firefighters arrived. No injuries were reported.
Cause of two grass fires under investigation
Redding fire officials are investigating the cause of two blazes reported over the weekend.
One of the fires burned a spot in a vacant lot at 1550 Chestnut St. That fire was reported at 5:37 p.m. Saturday and was extinguished by neighbors. There were no damages in the incident, the fire department said.
The second fire was reported at 12:24 p.m. on Sunday. It was burning vegetation around Clear Creek Road and Highway 273 before crews stopped it at 2 acres. The flames damaged a residential wood fence and there were no injuries, according to the fire department.
News:Firenadoes over fire near Fresno draw comparisons to Redding's Carr Fire
News:Police: Kidnap-for-ransom exchange foiled in Red Bluff as officer taken for a ride
Fire crews remained on scene for two and a half hours for mop up.
In its safety message to the public, officials reminded landowners to clear dry grasses and brush on their property to reduce the risk of fire.
Crews put out fire sparked by metal grinding operation
A vegetation fire burned a half-acre at 2915 Innsbruck Drive on Thursday and caused about $4,000 in damages, according to the Redding Fire Department.
Firefighters responded at 6:47 p.m. and contained the blaze in 10 minutes. No injuries were reported, fire officials said.
Fire investigators determined the cause was accidental due to a metal grinding operation on a nearby building, fire officials said in a statement Thursday night.
News:Redding's getting ready for Nov. 3. As Election Day nears, here's what voters need to know
News:Redding City Council picks new fire chief, a longtime official from Colorado
"Sparks can and do cause fires. Always maintain awareness of your surroundings when operating power tools. Never operate equipment that produces sparks near dry vegetation," fire officials wrote as their safety message to the public.
The fire quickly spread due to dry grass and wind present during the incident. A nearby structure was damaged in the fire, fire officials said.
Firefighters extinguish fires at Henderson Open Space
Two separate vegetation fires that happened almost at the same time each burned a half-acre at the Henderson Open Space, according to the Redding Fire Department.
The fires tied up firefighters for about three hours after they were reported around 8:15 p.m. Monday, fire officials said in a statement released on Tuesday.
One of the fires burned in a remote part of the area and took hours to put out because it burned in thick vegetation. The second fire at the end of Knollcrest Drive threatened a structure, but crews were able to quickly stop it from extending to the building.
Henderson Open Space is known for having a large homeless population. The fire is believed to have been started by someone, the fire department said.
News:Firefighter who died battling California wildfire was Texas EMT, mom working on fire lines with son
News:Neighbor alerts residents to fire: 'Get out of the house'
"With the hot, dry and windy conditions the North State is experiencing, it is important to be extra cautious in any activities that could cause fires," fire officials said.


Check out these white coloured running shoes from Sparx that are a must-have for fitness-conscious men. A perfect blend of style, comfort, cushioning and stability, these lace-ups will surely help improve your performance. Featuring mesh lining, these shoes offer great breathability. The TPR (thermoplastic rubber) sole offers great flexibility.


As an independent group of companies, the BMW Group has a commitment to creativity and breakthrough ideas that goes well beyond the racetrack. In order to continuously create ultimate driving machines, we drive our growth and design excellence by staffing our teams with individuals who are innovative and always looking for the next great idea. If you share our vision and view yourself as an independent, creative thinker, we invite you to join our team in this exceptional role located in Mountain View, California.
We are pleased to offer a 6 Month Internship starting in or about January 2017 at BMW of North America, LLC.
BMW Technology Office USA in Mountain View, California is offering an engaging internship. Those applying must have a background in robotics and demonstrate interest in the automotive industry. This position will involve working with our engineers in Munich and external partners in the US to research automotive functions and features of the future. The applicant will work in the areas of: new sensors, sensor integration, sensor evaluation, data fusion, environment modeling, and proof-of-concepts related to the topic of Highly Automated Driving.
Note: This is a full-time 6-month internship. Interested applicants should explore options with their faculty advisors / department to take time off from their studies prior to applying for the position.


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The War in the Air: Volume 4—A History of the RFC, RAF & RNAS Engaged in Anti-Submarine & Other Naval Operations & on the Western Front from the Battle of Messines, 1917 to the German Spring Offensive, 1918
Home » Non Fiction » First World War » British Aviation » The War in the Air: Volume 4—A History of the RFC, RAF & RNAS Engaged in Anti-Submarine & Other Naval Operations & on the Western Front from the Battle of Messines, 1917 to the German Spring Offensive, 1918
£15.99 Hardcover
Author(s): H. A. Jones
Date Published: 04/2019
The fourth volume of the history of air warfare—focusing on the war at sea and the Western Front
This outstanding, multi-volume examination of aerial warfare during the First World War from the perspective of British air forces continues in volume four with accounts of two different theatres. As the war progressed Germany increasingly invested resources in the expansion of its submarine fleet. German surface warships were comparatively ineffective strategically, since Germany is poorly placed geographically as regards access to the seaways. Allied surface fleets meanwhile remained powerful with free access to supplies and ports across the globe. Escorted merchant ships carrying essential war materiel and other goods continued to dock in and depart from the British Isles. The German solution to disrupt seaborne traffic and so compromise the effectiveness of Allied armies in the field initially proved to be brutally effective and measures to defeat the undersea menace of the U-Boats were of paramount importance. The work of the RFC and the RNAS in countering the scourge of the submarine and other naval threats is described here in thorough detail. The second part of this volume continues the examination of the war in the air as it was fought over the trenches of the Western Front. The war had reached a point of stalemate on the ground which made its aggressive prosecution in the skies essential and this volume, which covers the period from the Battle of Messines to the German Spring Offensive of 1918, includes many riveting accounts of aerial combat.
The flying-boat reached the North Hinder at 8 a.m. and then began to search in a southerly direction. After twenty-eight minutes, the wireless operator in the flying-boat reported that he was intercepting signals from some type of enemy vessel less than ten miles distant. Within six minutes a submarine, in full buoyancy, and showing a mast and a gun, was sighted a mile ahead. Recognition signals, fired from the flying-boat, went unanswered, and the pilot thereupon steered direct for the U-boat.
A 230-lb. bomb was dropped on her, from 600 feet, but before it exploded a shell from the submarine's gun burst fifty feet from the flying-boat. Then, looking down, the crew of the aircraft saw their bomb blow in a part of the U-boat's deck. Meanwhile fire from another direction was opened on the aircraft and three U-boats, with a destroyer and seaplane escort, were seen approaching through the mist. The pilot of the flying-boat thereupon made a second run over the crippled U-boat and completed her destruction with another 230-lb. bomb. She was the U.C.6, a mine-laying craft from Zeebrugge. The flying-boat, with no bombs left, made direct for home, but as she went she sent out a wireless message giving the position of the U-boat and destroyer formation. The message was received at Felixstowe and three 'Large Americas' were dispatched independently, but although they found the destroyers and the seaplanes, they could not get into position for effective attack.
Books from this set
The War in the Air: a History of the RFC, RAF & RNAS during the First World War 1914-18: Volume 1
The War in the Air—Volume 2: a History of the RFC & RNAS During the Dardanelles Campaign, the Battles of Loos & the Somme, and Home Waters 1915-1
The War in the Air—Volume 3: a History of the RFC & RNAS in Africa, the Air Raids on Britain & on the Western Front 1916-17 including the Battles of Arras
The War in the Air: Volume 5—A History of the RFC, RAF & RNAS against German Air Raids, in Egypt, Sudan, Palestine. Mesopotamia, Macedonia and over the Mediterranean and Near-Eastern Waters, 1917-18
The War in the Air: Volume 6—The Allied Air Forces in 1918 Including the Bombing Campaign and Operations in Palestine, Mesopotamia, Persia, India, Macedonia, the Mediterranean & the Italian and Western Fronts
The Diary of a Flying Soldier During the First World War on the Western Front, 1914-18
Battles in the Clouds: Accounts of Conflicts in the Sky during the First World War
War With the R. F. C.: Two Personal Accounts of Airmen During the First World War, 1914-18
My Dear Wife,
The Way of the Air
The Romance of Aircraft
Dogfight Days
A Flying Fighter
Winged Warfare
Over the West Front
The Struggle in the Air 1914-1918
Sixty Squadron R.A.F.
The High Aces


The ACCOBAMS Executive Secretary participated in the 10th edition of the Monaco Blue Initiative organized by the Prince Albert II of Monaco Foundation and the Oceanographic Institute, Prince Albert I of Monaco Foundation.
On Thursday, July 19, 2018, numerous personalities visited the ship Song of the Whale, one of the main actors of the "ACCOBAMS Survey Initiative". This event was organized by the Permanent Secretariat of ACCOBAMS, the Foundation of Prince Albert II of Monaco and the International Fund for the Protection of Animals (IFAW), during the stopover of the ship in Monaco, headquarters of the ACCOBAMS Agreement.
The 4th Regional Workshop for the Western Mediterranean and contiguous Atlantic area has started today in Tunis.


Capo Vaticano is one of the most beautiful parts of the Italian coast line. It may not be as well known as Tuscany, lake Garda, or the Amalfi Coast but it is just as breathtaking (perhaps more so) and well worth a visit. The sea is crystal clear, there are steep cliffs that drop directly into the sea forming many small coves. The area is popular with yacht and boat owners and charter companies but even in June and July one can find a beach or cove with very few or no other people on it. Divers and snorkelers will fall in love with Capo Vaticano and the surrounding area as the clear waters team with fish and sea life. The local restaurants make the most of this natural bounty with fresh fish dishes on most menus.
I am not able to fully do justice to the beauty of the area with a short article so please have a look at the images of Capo Vaticano that are displayed on www.theGPG.com.
There are also some fantastic properties for sale in Capo Vaticano but you will need a good budget! Forget the idea of finding cheap Calabria property for sale in Capo Vaticano as the area has been a favourite holiday home location for wealthy northern Italians for many years. Price however is almost irrelevant when it comes to some of the sea view villas for sale in Capo Vaticano. This is because new (and more tightly enforced) planning regulations and a very limited availability of land mean that the existing sea view properties are in high demand and virtually no supply.
However a few sea view villas do come onto the open market and as an example there is a lovely villa perched right on the side of the cliff at Capo Vaticano available for offers around 1.6 million euro. This in my mind is a bargain as the property can never be replicated and it has an unobstructed sea and beach view that will simply take your breath away. The vendor could easily ask for 2 million or perhaps more as if you want a property in Capo Vaticano with arguable the best view available then there is no alternative and there is unlikely to be anything similar on the market for some time.
For people that have slightly more modest budgets there are villas that can be found slightly inland with limited sea views for a lot less. The is also a new development of very modern designed villas being released nearby with stunning views and these will be around 600,000 euro or they can be configured into 2 units (1 per floor) for approximately 325,000 euro each. The exact price will depend on the internal specification the buyer wants: kitchen, internal layout, etc.
If I had to find a negative point with the property in Capo Vaticano it would be the access to the area is not very good. It takes around 1.5 - 2 hours from Lamezia Terme or Reggio Calabria. The roads are just not quite adequate for the summer tourists and property owners so it can be slow going to get around. This however is just the July and August period and the rest of the year there are not very many cars on the roads. The access, although and issue for some, is also a blessing for others as it has kept the area out of the gaze of mass tourism and many of the northern Europeans overseas property buyers. This has kept prices quite realistic for the type of property on offer. Villas for over a million euro in Calabria may not sound realistic to some but compared with many other areas in Europe it still represents a bargain. If you doubt this I urge you to visit Capo Vaticano to see the beaches, clear blue sea and some of the stunning villas that have been built there.
For more information on property in Capo Vaticano, Calabria please contact us... or perhaps contact your local holiday consultant and book your next vacation in this beautiful area of Calabria and then have a look at some of the stunning properties for sale at Capo Vaticano.
Please contact the author at chris.dunkerley@thegpg.com for more information.


mimic a wreath type dresdan?
dont you just love playing in the scraps?
Did anyone do the Temecula letters quilt?
Your dresden is cute. I have been trying to stay focused but when I can no longer trim or square up a unit and I have done a bunch! I reward myself with making a block or playing in the scrap pile.
see why I cant clean???
remember this quilt? for a girl?
anyone make one of these?


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Pac-Man Turns 35 On Friday 22 May 2015 And Sony Pictures "Pixels" Is There To Celebrate
Posted byAndrew Germishuys	 2015/05/22 Leave a comment on Pac-Man Turns 35 On Friday 22 May 2015 And Sony Pictures "Pixels" Is There To Celebrate
On Friday May 22, 2015, PAC-MAN™ – one of the most iconic videogame characters in history – will celebrate his 35th birthday. With the character coming to the big screen this summer in Sony Pictures' Pixels, the studio is joining in to celebrate with a global birthday party of epic proportions. In cities around the world and online, film talent will join with moviegoers and special guests to celebrate with birthday cakes, free play of the PAC-MAN arcade game, and special events localized to each city.
Pixels is set for release in theaters nationwide in South Africa and the US on July 24, 2015. As kids in the 1980s, Sam Brenner (Adam Sandler), Will Cooper (Kevin James), Ludlow Lamonsoff (Josh Gad), and Eddie "The Fire Blaster" Plant (Peter Dinklage) saved the world thousands of times – at 25 cents a game in the video arcades. Now, they're going to have to do it for real. In Pixels, when intergalactic aliens discover video feeds of classic arcade games and misinterpret them as a declaration of war, they attack the Earth, using the video games as the models for their assaults – and now-U.S. President Cooper must call on his old-school arcade friends to save the world from being destroyed by PAC-MAN, Donkey Kong, Galaga, Centipede, and Space Invaders. Joining them is Lt. Col. Violet Van Patten (Michelle Monaghan), a specialist supplying the arcaders with unique weapons to fight the aliens.
Moviegoers around the world can join in PAC-MAN's birthday fun at Facebook.com/PixelsMovie to watch and share the latest Pixels trailer and to receive updates on the launch of the Pixels Defense mobile game from BANDAI NAMCO Entertainment America Inc. that will feature PAC-MAN and other video game characters from the movie.
In Tokyo – the city of PAC-MAN's birth – audiences will join in the fun by attempting to break the GUINNESS WORLD RECORDS™ title for the Largest Human Image of PAC-MAN on May 21, 2015. At the event at Tokyo Tower, actor Shingo Yanagisawa and popular comedian and social media sensation Naomi Watanabe will join hundreds of moviegoers to create the largest PAC-MAN ever created by human beings.
In Chicago, Professor Toru Iwatani, the creator of PAC-MAN, and BANDAI NAMCO ENTERTAINMENT INC. will be at Level 257™, a brand new dining and entertainment facility created by NAMCO USA INC. inspired by PAC-MAN. A special 1980s-style event on Friday evening from 7pm-midnight will include gaming industry VIPs, free game play including a chance to play the fabled 255th and 256th levels of PAC-MAN, PAC-MAN's official 35th birthday cake, live performances of the 1982 hit song "PAC-MAN Fever" by the original artist, Jerry Buckner of Buckner & Garcia and a personal appearance by PAC-MAN himself! The celebration continues the next day with celebrity discussion panels, photo opportunities, prizes and game play contests including opportunities to play against the legendary gamer Billy Mitchell, the first person to ever achieve a "perfect score" on PAC-MAN.
In partnership with Dave & Buster's, all 75 locations across North America will celebrate the big man's birthday by offering a free play on the over-sized, multi-player PAC-MAN BATTLE ROYALE arcade game to all guests with a Power Card. In addition, fans nationwide will have the chance to enter to win thousands of D&B Dollars to celebrate all summer long.
In the UK, PAC-MAN will celebrate his birthday with a special thrill – he'll be launched into space. PAC-MAN's journey will be captured by a special GoPro camera unit and shared on his birthday.
And in Spain, four of that country's biggest YouTube stars will face off on the game for the ultimate bragging rights. As they engage their followers to look on, both online and in person, there could be as many as 21 million watching the videogame competition.
South African Pac-Man fans are being challenged to change their social media profile pictures to a Pac-Man picture to show their support (image attached)
Finally, from Paris at the French Open, Serena Williams, who has a cameo role in Pixels, is planning a special greeting for her co-star.
Commenting on the announcement, Josh Greenstein, president, Worldwide Marketing and Distribution for Sony Pictures, said, "PAC-MAN is one of the most recognizable videogame characters in history, so we wanted to be there for him as he bites into the big 35. Before he makes his big-screen appearance in Pixels, we're celebrating with birthday parties all around the world. We're excited that PAC-MAN is a part of the movie and can't wait to share his performance with the world this summer."
Professor Toru Iwatani, the creator of PAC-MAN, added, "It is hard to believe that 35 years has passed since we created PAC-MAN. It has been very exciting to see the world accept him as their own. Like any creator, I wanted to make something lasting, but this has surpassed everything I hoped for. I also feel very proud that PAC-MAN is playing an important role in Pixels – the visual effects of the giant PAC-MAN in New York will be extraordinary, and something that you've never seen on film before. My birthday wish is that PAC-MAN can continue to make people happy."
Pixels is directed by Chris Columbus. The screenplay is by Tim Herlihy and Timothy Dowling with a screen story by Tim Herlihy, based on the short film by Patrick Jean. The film is produced by Adam Sandler, Chris Columbus, Mark Radcliffe, and Allen Covert.
First Look From Sony Pictures Pixels
Pixels: Review
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See The Disappearance Of Eleanor Rigby… Curious And Absorbing At Cinemas Friday 13 March 2015
Posted byAndrew Germishuys 2015/05/22 Posted inUncategorized
Market Theatre To Host Magical Night For Talent Showcase
Jessabelle (DVD): Review


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Could Advertising Pay for Your Child's College Education?
Years ago, a friend of mine sold his company to national telecommunication company. With time on his hands, and being a serial entrepreneur he set out on his next project.
Watching his two children come home every night with overstuffed backpacks full of books, he decided his next venture would be to lighten their load. With a track record of technology innovations, he developed an e-reader years before the iPad and Kindle. The reader had an interactive note pad on one side and the e-reader on the other side. He provided much of the funding and line up production in South Korea and China.
Next, he would need the education system to play along. And that's where the story ends. He preached of the value of democratizing education to school systems, locally and nationally. The opportunity to generate new revenue streams by promoting college professors, courses and information beyond the classroom to the reach of every student with internet access. But the old guard was too wedded to their legacy business models, and their traditional thinking of a "campus education" and as a result, they never got onboard.
That was until now. Massive Open Online Courses or "MOOCs" are changing the mindset of some of the most prestigious colleges in the US. Leading universities like Harvard, MIT and Johns Hopkins are now putting some of their marque courses online, and many of them for free.
MOOC platform providers like Coursera, edX and Udacity believe higher education is a basic human right and have seen a surge in interest. Coursera now has more than 1.7 million registered students. Brian Caffo, a professor at Johns Hopkins University, teaches what he calls a "math biostatistics boot camp" that usually draws a few dozen graduate students (found 15,000 students from around the world had signed up for the free online course).
Bringing higher education to the masses also comes paradigm-shifting challenges. It has the potential of redefining the value of a "campus education" and to disrupt the traditional business model. Nick Anderson of the Washington Post suggest that MOOC platforms pose a key question for universities "Are they undercutting time tested financial models that relies on students willing to pay a high price for a degree from a prestigious institution…or are they accelerating the onset of a democratized, globalized version of higher education?"
Burck Smith likens it to the challenge newspapers faced when they first launched web sites. Smith, the CEO of StraightLine, which sells low cost online courses says, "Free content has never really been a successful business model."
Perhaps Mr. Smith is wrong. With two kids not far from college, I'd like to suggest a business model built on free content that can work – Advertising.
In this new world, Universities become, in a sense, content houses, similar to publishers. By making the best universities, courses and professors available to the masses, the opportunity to draw huge audiences and to build brands worldwide is created.
For example, the eight courses made available by Johns Hopkins have drawn more than 170,000 students from around the world. And where there are highly engaged and defined eyeballs, there are advertisers waiting, and wanting to gain access, especially given the fact that courses are available in multiple formats and devices.
Although this "revolution" is in its early stages, it has to the potential to redefine the college experience, education and business model. And, as the story of my friend attests, the industry is slow to change, but with cost of an average public college education at $27,435, "free" sounds pretty good to me.
Scott Gillum is president of gyro, Washington, D.C.
Follow Scott @sgillum
He blogs regularly at www.B2Bknowledgesharing.com
Originally published at Ignite Something on the Forbes CMO Network
precision, meet feelings
UNO culture
creative belief
ignition process
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© gyro 2020 | all rights reserved | ignitesomething@gyro.com


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Catgraphics
2020 and beyond: Top advertising trends
on 14 April, 2020
Today's consumers pay less attention to advertising than ever before. They are smarter, ignore pushy ads, demand authenticity and are very aware of data privacy. As we move into this decade, therefore, brands must become smarter as well as more transparent and caring.
At Catgraphics we believe we'll see the following advertising trends in the 2020s:
Sustainability will be key for consumers, who continue to search for more sustainable consumption. According to Flux Trends, issues of sustainability are changing the business landscape as the focus shifts from a company's corporate social responsibility (CSR) policy to its environmental social governance (ESG) rating. "A blinkered focus on the bottom line and shareholder primacy is fast becoming detrimental to any future business model," according to the South African company's 6 Trend Pillars for 2020 report (www.fluxtrends.com/trend-release-6-trend-pillars-for-2020 ).
The implications for advertising? If sustainability is part of your brand, ensure that you talk about this and reflect it in your branding. Generation Z, in particular, cares deeply about sustainability and increasingly you need to target these new consumers (more about them below).
Purpose-driven advertising
According to family-owned global business, Mars, in 2020 talk is no longer enough and brands must demonstrate real purpose.
"A growing number of companies are adopting purpose as a way to leverage brands as a force for social impact," according to the company's article on 2020 trends (www.mars.com/news-and-stories/2020-trends). "As we move into 2020, the point of difference on purpose marketing will be demonstrating meaningful, measurable difference; and not just talking about it."
Reaching Generation Z
Move over Millennials as advertisers start to target the next wave of consumers, Generation Z. They live on their phones, so the immediate implication is that ads must be mobile-friendly and brands must use social media to talk about their products and services. Instagram, Twitter and Snapchat are popular platforms for Generation Z, according to Bannerflow.com.
The latest We are Social Report 2020 states there were 2200 million social media users in South Africa in January 2020, an increase of 3.5 million from April 2019. Social media penetration in South Africa stood at 37% in January 2020.
This fast-paced, digital world produces consumers with the attention spans of goldfish and who demand instant gratification. The answer for advertisers? Short video ads. This sounds easy but it's incredibly challenging to succinctly tell your brand story in less than 20 seconds. Advertisers need to take up the challenge, however, as short, concise, direct video can convey messages consistently across different platforms. "The format calls for impactful content that can induce an immediate emotional response from a viewer," according to Mike Clum, founder and president of video production company Clum Creative.
He adds that the growth of streaming media is opening up opportunities for video ads, as well as a host of other marketing interventions. Netflix, iTunes and YouTube, for example, allow marketers to use targeting, ad insertion and advanced analytics to create shorter, more personalised ads. Brands therefore now have different ways of working with these publishers to capture consumer attention.
Story-telling
In this new decade, brands will increasingly use story-telling to market themselves. This creates that all-important emotional connection and authenticity. Increasingly, they'll use user-generated content, or content which their fans have provided. Studies have shown that consumers trust advertising that features ordinary people telling success stories about products or services. According to The Drum, in a recent survey, 76% of consumers said they trust content shared by "average" people more than by brands ( www.thedrum.com/industryinsights/2019/12/12/2020-beyond-what-s-next-video-advertising )
Personalisation in advertising isn't new, but technology is making it easier and more sophisticated. However, personalisation cannot be at the expense of privacy. More than ever, data must be treated with utmost care, and advertisers must ensure their consumers trust them.
Contextual targeting doesn't invade privacy as it involves placing ads in places where your target audience is most likely to be. Ads are displayed based on content and keywords in a website, for example, and thus not based on what you know about the consumer. This offers a personal touch, gets you to the right people and has relevancy for your target – without invading privacy.
The above may lead you into thinking that print advertising is dead. Nothing could be further than the truth!
"Print advertising is alive and kicking, and more creative than ever before," according to Catgraphics MD, Caren Laubscher.
Take a look at justcreative.com's showcase of the best 25 brilliantly clever ads which are sure to inspire: https://justcreative.com/2019/06/20/clever-advertising-ads/
And, in case you haven't heard, there's exciting advertising awards news. Firstly, the annual Effie Awards South Africa will now replace the highly respected APEX Awards. Brands and their agency partners will now have the ability to receive global recognition for their most effective marketing and communications campaigns.
And in other news, the Loeries awards—a platform for the entire advertising, marketing and design community—is moving to Johannesburg after five years in Durban. This move brings with it a change to the format and an extended programme. See you there!
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Lisandro Martínez, the Argentine who's on Barcelona's radar
Marcus Stonham
The defender of Ajax from Holland and the Argentine Nationwide Crew is among the variants that Ronald Koeman manages within the face of Piqué's critical harm.
He at FC Barcelona started the dance of names to fill the vacant place left by Gerard Piqué in protection resulting from his critical harm. And that of an Argentine is among the many favorites. Lisandro Martínez, the defender of Ajax who was summoned by Lionel Scaloni for the final qualifying date with the Argentine Nationwide Crew.
Koeman's unique concept, in line with the Sports activities diary from Barcelona, is to signal the Catalan Eric García, but when the scenario will get difficult with the central defender, the Argentine is properly seen by the coach who was the one who slipped his title as an possibility.
The previous Protection and Justice is among the alternate options of the management, which He's on the lookout for a center-back with good ball dealing with, a clear begin and aggressiveness within the model. As well as, the flexibility of the entrerriano is properly seen within the membership Culé , since he can play as a central, left again and pivot.
Born in Gualeguay, Entre Ríos, 22 years in the past, Martínez is celebrating his second season at Ajax, a membership that purchased him in 2019 in trade for seven million euros, from the "Hawk" of Varela.
Though this season he solely performed 13 video games, between the Champions League and the Eredivisie, and scored two targets, final season he began a lot of the video games, enjoying an important of the Champions League and being current in additional than 40 matches all year long.
What most attracts consideration to Koeman, and to the sports activities space of the Argentine central defender's Barsa is that combine between expertise and youth in an important event of Europe.
Then again, it needs to be famous that the Catalan crew has been hit by the financial disaster, like nearly all of soccer golf equipment on this planet. The brand new management has already began with the agreements for low wages, however regardless of this opposed scenario, efforts must be made the identical in the event that they need to rebound.
Lisandro Martínez has a contract till 2023 on the Dutch membership, however might method a mortgage for a yr with a purchase order possibility. No less than, that is what FC Barcelona will attempt. On the time that the dance of names has simply begun, Barça begins to rebuild.
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