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5 Things To Know About Voice Search And How To Capitalize Moving Forward
By: Anthony Frank
As mobile devices and internet of things devices become more prominent in our everyday lives, more people will start interacting with their devices through voice commands, rather than the more traditional input channels. While on the go, if we want to figure out what we need for our dinner recipe for that night, we may be more inclined to ask Siri, rather than physically Google what we are looking for.
For this reason, businesses should start taking voice search into consideration in their search engine optimization efforts. By 2020, it is estimated that 50% of all searches will come from voice commands. This means that businesses that are able to effectively target key phrases that are likely to be searched by voice are going to be a in good position to reap the benefits these next few years.
There are a few things that every business with a strong digital presence should be aware of in the next five years to ensure that they are in a good position to capitalize on the rise of voice search:
The Number of Voice Devices is Growing Rapidly
It seems like every few months, a new technology titan releases a device with voice search front and center. A major shift came when Amazon released the Amazon Echo, a speaker and virtual assistant solution that can play music, answer questions, control smart devices and generally make your life easier. Since then, Google has released the Google Home, and Apple is rumored to be working on a similar device as well.
This is just the beginning, too. As more of our home appliances begin to come with built-in smart features, it is important that we are able to recognize just how important voice search will become in the future. When you can ask your washing machine to tell you about the 7-day weather forecast, there is less of a reason to physically type in Google searches.
The growing number of voice search devices shows a clear trend in the search engine optimization industry. Voice searches are the way of the future and while they may never completely replace other forms of searching, they will play a prominent role in how the industry changes moving forward. It is best to begin preparing for that inevitable evolution now, rather than waiting.
Users Use Different Phrases in Voice Search
When people are asking questions of a smart device, they are doing so conversationally. This means that the types of keywords that businesses are currently targeting may become less relevant as time goes on, and yield smaller amounts of traffic. Businesses should begin preparing for conversational search queries that sound more like the way a person would talk, rather than a way that they would type.
Popular Devices and Deals with Search Engines
One often overlooked variable in this equation is where users will be coming from. While Google is still far and away the most popular search engine today, companies can make specific deals with search engines, providing search results through their system.
The Amazon Echo, for instance, uses Microsoft's Bing search engine to deliver all information to users. Depending on the popularity of these devices, companies may want to change their strategies to give them a more well-rounded optimization strategy across several search engines, rather than only targeting Google. The more effort that gets put into a well rounded effort, the better of a position your company will be in to take advantage of voice search and be less dependent upon a single platform.
Scour Your Analytics for Natural Language Queries
Take a quick look at your analytics from the last year or so. By scouring through the different keyphrases that people used to reach your website, you can probably spot a few that you are reasonably sure came from a voice search, rather than traditional inputs.
This can give you a good idea of what keywords users are already using to find your site through voice search and help you to alter your strategy to target more of these conversational keywords in the future. Traffic from these sources will only continue to grow in the coming years and it is important that you put yourself in a position to capitalize.
Optimize for Answering Questions
One of the most common sources of voice search traffic will be informational questions. Users ask their voice activated search a question and are then read back an answer. Figure out the types of questions that your audience typically asks, and create content around those questions. This will position you as a go-to source of information and help to build their familiarity with your brand over time. The way that people interface with their favorite search engines is changing, and companies must adapt to stay ahead of the curve.
Voice search is almost certainly the way of the future. As more of our everyday appliances begin to offer voice search, its usage will only continue to grow. It makes sense for companies to begin preparing for this inevitable transition now, and begin to create voice-friendly optimization strategies and content around conversational keyword phrases.
Author : Mike Templeman
Source : http://www.forbes.com/sites/miketempleman/2017/02/09/5-things-to-know-about-voice-search-and-how-to-capitalize-moving-forward/#a25c2b63a701
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You are here! » Home » Explore the area » Museums and places of interest » Castles » Bardi Castle
Bardi Castle
Via Castello - 43032 - Bardi (PR)
After the last decree DPCM of November 4, 2020 the castle in temporarily closed.
Saturday from 2pm to 5pm; Sunday and festivities from 10am to 6pm
April and May:
weekdays from 2pm to 5pm; Saturday and festivities from 10am to 7pm
June and September:
July and August:
every day from 10am to 7pm; in August from 10am to 8pm
Thursday and Friday from 2pm to 5pm; Saturday and festivities from 10am to 6pm
November and December:
Saturday and festivities from 10am to 5pm
Free guided tours at 11am and at 4pm; when the castle closes at 5pm, the visit is at 3pm. On other times, guided tours ar by payment from 1 to 20 people (besides the entrance rate) € 30,00; from 21 people on (besides the entrance rate) € 50,00
full price € 6,00; kids between 7 and 14 and schools € 3,50; Card of the Duchy holders have a discount of € 1,00.
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From its position on that sheer outcrop of red jasper, the rocca or fort, looms imperiously over the burgh and valley below. With its sturdy curtain wall, embattled parapet-walks, guard towers, and castle keep, the fort is a fine example of medieval siege architecture (13th – 14th century), though what we see today is the result of layered modifications applied over the centuries. The interiors are arranged around a broad outer bailey, or central court, which is accessed via the gate house. The residential section houses the Museo della civiltà valligiana, a small museum with tools and articles of daily local use dating back to 19th and early 20th century.
The main hall is bordered on the north and west sides by a series of intercommunicating rooms known as the Princess' Halls, which have retained some of the late Gothic coffered ceilings, grotesques and grisailles wall paintings executed in mid-16th century. From one of these rooms it is possible to descend in the Womens garden, a hanging garden added at a later date. From the well courtyard is the access to the granaries and the stalwart keep, the original nucleus of the fort, later turned into a prison. In the 16th century arcaded courtyard stand the remains of the little chapel installed by the Landi princes.
The artillery fortification, commissioned by Manfredo Landi il Magnifico in the 15th century, recently restored, is now available for visits.
In the castle:
Museum of poaching and traps – all the legal and illegal ways to catch animals
Ferrararini-Nicoli collection – more than 60 paintings from '900 about Socialist realism.
The castle is accessible for disabled people only partially or accompanied by a guardian.
Animals are welcome.
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Possessive Determiners – Examples
October 31, 2021 by hrenglish
Just like nouns, adverbs, and other parts of speech, determiners are an equally important unit of grammar that helps us form a sentence. They are a need while forming sentences because they provide the necessary information without which the message would remain unsatisfied.
What are possessive determiners?
Difference between possessive determiners and possessive pronouns
Determiners are generally words that precede a noun in a sentence. They tell us whether a noun is specific or general. But to express a specific noun, we use different forms of determiners to provide the right information. In today's topic, possessive determiners are one such form of determiners.
Possessive determiners are basically the form of determiners that help us specify a noun by denoting who owns it. They may look similar to possessive pronouns, but they are different. We will learn them thoroughly below.
Possessive determiners are the form of determiners that precedes a noun phrase like any other form. However, possessive determiners aim at specifying a noun by denoting who possesses or owns that particular noun. Their concept is engraved in determining the ownership of the noun that comes after it, but that is not the only aim. Their basic duty lies in the function of referring to a thing one has a relationship with.
In simple words, possessive determiners are words that refer to a specific thing by denoting its ownership. They are words like my, you, his, her, its, their, our, and your. They clearly show which or whose thing one is referring to.
Let us look at some examples.
I saw your dog fighting in the street.
I lost my keychain yesterday.
He loves his dogs.
My teacher is very kind.
As we can see, the bold words refer to a specific thing by denoting whose it is or who owns it. Hence, they are said to be possessive determiners.
People often tend to overlap the uses of possessive determiners and possessive pronouns. But the two concepts are very different from one another and have their specific aims.
Possessive pronouns are words that replace a noun in a sentence by showing ownership, while possessive determiners come before a noun phrase to denote its ownership.
Well, that is only the basic difference between them. The functional difference between the two is that possessive pronouns are used when the whole point of the sentence is to declare the ownership of something. On the other hand, possessive determiner's main aim is to show possession to specify whose or which thing one is referring to.
Let us understand with some examples.
I washed my car yesterday.
The car parked in the driveway is mine.
As we can see, the pronoun tries to focus only on whose car it is. But the determiner focuses on the possession of the noun to specify what is being referred to.
So, we have possessive determiners that come before a noun phrase to specify whose or which thing one is referring to in a sentence.
Specific Determiners – Examples
General Determiners – Examples
Demonstrative Determiners – Examples
Up to or Upto – Which one is correct?
What is a Pronoun? Types of Pronoun
What is an Adjective? Types of Adjectives
Irregular Verbs – Examples
Main Verbs – Examples
Categories English Grammar, Determiners
What is a Determiner? Types of Determiners


Germany reiterated on Wednesday there was no need to pour more money into the eurozone's crisis-fighting war chest, a week ahead of a crunch EU summit likely to be dominated by the issue.
Chancellor Angela Merkel's spokesman told reporters in Berlin: "The position of the federal government has not changed. There is no need" to raise the volume of the European Stability Mechanism (ESM).
"We have agreed with our partners that we would look at the volume in March," stressed the spokesman, Steffen Seibert.
Several top officials, including the head of the International Monetary Fund, Christine Lagarde, have called for the eurozone to boost the capacity of the ESM, currently set at a maximum of €500 billion ($661 billion).
One way leaders are considering doing this is by adding cash left over in the €440-billion European Financial Stability Facility (EFSF) that was due to be phased out in favour of the ESM in the summer of 2013.
However, Seibert noted that Italy and Spain are now able to borrow at much lower rates on the bond markets. Analysts were concerned that soaring bond yields in those major economies could prompt contagion throughout the eurozone.
"In this respect, we have a different priority as far as the ESM is concerned. We believe that we need to decide very soon in what form and in how many tranches we pay in capital to the ESM," he said.
Germany was prepared to send a "strong signal" in this respect, he added.
Eurozone leaders will hold a special meeting on March 2 to discuss the currency's debt firewall and elect a new eurozone boss, with EU president Herman Van Rompuy favoured to win the job.
Berlin has already indicated it might be ready to pay in its share of the €80 billion in hard cash in one lump sum, rather than in several tranches.