text:
layout: core-data-book
title: Core Data Relationships in RubyMotion
categories:
- products
tags:
- core data
- rubymotion
- mobile development
- ruby
- ios
status: publish
published: true
meta:
  _thumbnail_id: '136'
---

Updated June 12, 2015

So, we've been talking about using Core Data in RubyMotion.  If you missed my earlier posts, you can find them here:

*[Introduction to Core Data in Motion](/blog/core-data-in-motion)

*[Core Data Basics in RubyMotion](/blog/core-data-basics-in-rubymotion)

Today, let's dig into a more meaty problem.  Relationships between entities in Core Data.  If you google for that, you will undoubtedly end up at Ray Wenderlich's site, and his
[Core Data Tutorial fo iOS: Getting Started](http://www.raywenderlich.com/934/core-data-tutorial-for-ios-getting-started).  Which, BTW, is an awesome tutorial that describes exactly how to set up relationships between entities in Core Data… in the Visual Model editor in Xcode.

Right, but we aren't using Xcode (you can, but it's probably not worth the extra effort of duplicating all your data models in Obj-C).  We are using RubyMotion, and we want to define our models
in code.  Thankfully, it's not as difficult as it might seem at first blush.  Since I was inspired (and informed), by Ray's tutorial, I have created a RubyMotion project to illustrate this based on his "Failed Banks" example.  You can find my project
[here](https://github.com/wndxlori/WNDXRubyMotion/tree/master/FailedBankCD).

In the
[basics](/blog/core-data-basics-in-rubymotion) post we already created Core Data managed objects, defined their attributes, and dealt with the persistent store coordinator, managed object context, and the managed object model.  So let's just assume you have all that, and get right down to… two models, how to connect them together.

I was interested to discover that a relationship is simply another property, much like an entity attribute.  So, when the entities properties are assigned, you just add the relationships to that array along with the attributes.  Seems simple enough.

![It's a trap](http://i0.kym-cdn.com/photos/images/original/000/001/384/Atrapitis.gif){: .img-responsive .center-block}

Unfortunately, it's not that simple after all.  In order for two Core Data entities to be connected, each needs to have a relationship defined to the other.  The problem here being the old chicken-and-egg.  When you define the first entity, the second does not exist, and so the
NSRelationshipDescription cannot be fully specified.  Argh.

But here's the trick.  You CAN create an entity, and add it to the managed object model, WITHOUT specifying any properties (attributes OR relationships) on it. Then we have a nice handy store of all the entities, pre-defined, and can proceed to lazily specify the relationships.  Let's see what that looks like.

First, I have re-factored my
[models](https://github.com/wndxlori/WNDXRubyMotion/blob/master/FailedBankCD/app/models/failed_bank_info.rb), so that the entity creation does not add attributes at the same time.

```ruby
def self.entity
    @entity ||= begin
      # Create the entity for our managed object class
      entity = NSEntityDescription.alloc.init
      entity.name = name
      entity.managedObjectClassName = name
      entity
    end
  end
```

As you can see here, this code is looking pretty non-specific to the model, and can easily be factored out.  In fact, that's where most of the RubyMotion specific modelling gems that support Core Data start.  I'll leave that as an exercise for you.

Next we have separate definitions for the attributes:

```ruby
def self.attributes
    @attributes ||= [
      {:name => 'name', :type => NSStringAttributeType, :default => nil, :optional => false},
      {:name => 'city', :type => NSStringAttributeType, :default => nil, :optional => false},
      {:name => 'state', :type => NSStringAttributeType, :default => nil, :optional => false},
    ]
  end
```

and the relationships:

```ruby
def self.relationships
    @relationships ||= [
      {
        :name => 'details',
        :destination => 'FailedBankDetails',
        :inverse => 'info',
        :optional => true, :transient => false, :indexed => false, :ordered => true,
        :min => 1, :max => 1, :del => NSCascadeDeleteRule
      },
    ]
  end
```

We have similar atrributes and relationship defined on the
[FailedBankDetails](https://github.com/wndxlori/WNDXRubyMotion/blob/master/FailedBankCD/app/models/failed_bank_details.rb) entity, which is the inverse of this relationship.

Ok, now that we have entities, attributes, and relationships specified, let's jump over to our
[store](https://github.com/wndxlori/WNDXRubyMotion/blob/master/FailedBankCD/app/models/failed_bank_store.rb) object, where we create the
`NSManagedObjectModel`:

```ruby
    model ||= NSManagedObjectModel.alloc.init.tap do |m|
      m.entities = [FailedBankInfo, FailedBankDetails].collect {|c| c.entity}
      m.entities.each {|entity| set_entity_properties(entity,m)}
    end
```

Here we have added all the entities in our data model (all two of them) to the MOM.  Once those entities exist, they can be used to complete the creation of the relationships.

```ruby
def set_entity_properties(entity, model)
    # set up attributes
    managed_object_class = Object.const_get(entity.managedObjectClassName)
    entities = model.entitiesByName

    attributes = managed_object_class.attributes.collect do |attr|
      property = NSAttributeDescription.alloc.init
      property.name = attr[:name]
      property.attributeType = attr[:type]
      property.defaultValue = attr[:default]
      property.optional = attr[:optional]
      property
    end
    # set up relationships
    relationships = managed_object_class.relationships.map do |rel|
      relation = NSRelationshipDescription.alloc.init
      relation.name = rel[:name]
      relation.destinationEntity = entities[rel[:destination]]
      relation.inverseRelationship = entities[rel[:inverse]]
      relation.optional = rel[:optional] || false
      relation.transient = rel[:transient] || false
      relation.indexed = rel[:indexed] || false
      relation.ordered = rel[:ordered] || false
      relation.minCount = rel[:min] || 1
      relation.maxCount = rel[:max] || 1 # NSIntegerMax
      relation.deleteRule = rel[:del] || NSNullifyDeleteRule # NSNoActionDeleteRule NSNullifyDeleteRule NSCascadeDeleteRule
      relation
    end
    # assign properties
    entity.properties = attributes + relationships
  end
```

And voila!  We have a fully specified data model, with relationships and inverse relationships.

![Voila!](/img/original/voila.gif){: .img-responsive .center-block}

The complete
[example](https://github.com/wndxlori/WNDXRubyMotion/tree/master/FailedBankCD) can be downloaded and run. It's not actually that exciting without any data loaded.  I'm sure you won't be too surprised to discover that is the next topic that we will be covering.

Until then…

If you found this post enlightening, you will find the ebook I wrote on these topics (and more) will save you hours, if not days, of research and frustration.


text:
Q: Linked List, delete tail function I am trying to build a head delete and tail delete function for Linked Lists.
I have succeeded in head delete, but my tail delete function does not actually delete the tail.
First, how my Linked List is created:
typedef struct node
{
    int data;
    struct node *next;

} node;

typedef struct LinkedList
{
    node *head;
    node *tail;

} LinkedList;

node *createNode(int data)
{
    node *new_node;

    if ((new_node = malloc(sizeof(node))) == NULL)
        return NULL;

    new_node->data = data;
    new_node->next = NULL;

    return new_node;
}

LinkedList *createLinkedList(void)
{
    LinkedList *LL;

    if ((LL = calloc(1, sizeof(LinkedList))) == NULL)
        return NULL;

    return LL;
}

void tailInsert(LinkedList *LL, int data)
{

    if (LL == NULL)
        return;

    if (LL->tail == NULL)
    {
        LL->head = LL->tail = createNode(data);
        return;
    }

    LL->tail->next = createNode(data);
    LL->tail = LL->tail->next;

}

These are the two functions:
This one does not work:
int tail_Delete(LinkedList *list)
{
    int retval;
    node *temp;

    if (list == NULL || list->head == NULL)
        return EMPTY_LIST_ERR;

    // if only one node
    if (list->head->next == NULL)
    {
        retval = list->head->data;
        free(list->head);
        list->head = NULL;
        list->tail = NULL;
        return retval;
    }

    // make temp the node before the tail
    for (temp = list->head; temp->next != list->tail; temp = temp->next)
        ;

    retval = list->tail->data;

    free(list->tail);

    list->tail = temp;

    return retval;
}

This one does work:
int head_delete(LinkedList *list)
{
    int retval;
    node *temp;

    if (list == NULL || list->head == NULL)
        return EMPTY_LIST_ERR;

    retval = list->head->data;

    temp = list->head->next;

    free (list->head);

    list->head = temp;

    if (list->head == NULL)
        list->tail = NULL;

    return retval;
}

Print function and main:
void print_Linked_list(LinkedList *LL)
{
    node *temp;

    if (LL == NULL || LL->head == NULL)
        return;

    for (temp = LL->head; temp != NULL; temp = temp->next)
        printf("%d%c", temp->data, (temp->next == NULL) ? '\n' : ' ');

}

int main(void)
{
    LinkedList *LL;
    int val;

    LL = createLinkedList();

    tailInsert(LL, 1);
    tailInsert(LL, 2);
    tailInsert(LL, 3);

    print_Linked_list(LL);

    val = tail_Delete(LL);
    //val = head_delete(LL);

    printf("%d\n", val);

    print_Linked_list(LL);

    return 0;
}

Output for head_delete:
1 2 3
Deleted node: 1
2 3

Output for tail_delete:
1 2 3
Deleted node: 3
1 2 3

It may be a simple mistake, but they seem to be practically equivalent functions.
Thank you for your help.

A: You should assign 0 to temp->next pointer when for loop was executed. By this you indicate that this element is last one.
for (temp = list->head; temp->next != list->tail; temp = temp->next)
    ;

temp->next = 0; // <---

retval = list->tail->data;

A: A tail delete needs to be managed from the node before the tail.  If you don't have a back pointer in the list (doubly linked), then you'll need to walk forward to the tail.
Untested, tail delete (with no back pointer) should look like this.
LinkedList *node = list->head;
LinkedList *next = node->next;

while(next != list->tail) {  // walk to the end
    node = next;
    next = node->next;
}
// now node is the node before the tail and next is the tail
int retval = next->data;
free(next);
// this is why we needed to walk here
node->next = NULL;

redpajama_set_name: RedPajamaStackExchange


text:
Owners of Steeper Group
February 2017 saw changes to the ownership of Steeper Group. Two members of the executive board of directors, Paul Steeper, CEO and John Midgley, Finance Director, acquired Steeper Group from UK mid-market private equity firm, Dunedin. For many years, Steeper had been owned by private equity firms, and by Dunedin since 2005. This particular investment and support were vital in enabling the company to grow. However, as part of the agreement, the company's bebionic area of the business transferred ownership to German prosthetics company, Ottobock.
Almost 100 years ago, Steeper Group was founded by Paul Steeper's late grandfather, Hugh. The company initially set out to provide prosthetic limbs to veterans of the Great War, and since then has expanded across prosthetics, orthotics and assistive technology – with a focus on creating significant turning points in individuals' lives through exceptional clinical services and award-winning products.
Paul Steeper and John Midgley's combined 40 years' experience at the company will ensure a smooth continuation of the business. At the time of the announcement, John Midgley said, "For many years, Steeper has been owned by private equity firms, which has enabled the company to grow to its current position in the market. We are delighted to be moving forward on a new journey from this strong base. Both Paul and I have been long-standing members of the executive board of directors, and are confident and excited about what the future holds."
Paul Steeper added, "We have enjoyed our time with Dunedin and greatly appreciate the support we have received. We are now looking forward to the future as we seek to further strengthen our existing positive relationships with customers, our distributors and our suppliers, and continuing to provide the best products and services to the industry".
Nicholas Hoare from Dunedin said of the investment, "We invested in Steeper in 2005 to support its growth plans helping it to break into new markets including the US and launching new products such as the bebionic hand. The sale to Ottobock is an excellent fit and we are confident that the business will continue to deliver on its growth ambitions."
KPMG (Christian Mayo and Ben Taylor) advised the shareholders of Steeper on the deal. Christian Mayo, partner and head of corporate finance at KPMG in Yorkshire, said: "When it comes to the wider industry, MedTech is an exciting, high-growth sector that is continually evolving – particularly in our region. As a result, we're seeing a great deal of interest from both the investment community and trade buyers for this type of business and it's an area we expect to see more activity in throughout the year ahead."
For further information on Steeper Group, please contact enquiries@steepergroup.com.

redpajama_set_name: RedPajamaCommonCrawl


text:
Home News Tired of Their Veils, Some Iranian Women Stage Rare Protests
Tired of Their Veils, Some Iranian Women Stage Rare Protests
By Thomas Erdbrink – Jan. 29, 2018
TEHRAN — Climbing atop a five-foot-tall utility box in one of Tehran's busiest squares on Monday, an Iranian woman removed her head scarf, tied it to a stick and waved it for all to see. It was no small feat in Iran, where women can be arrested for publicly flouting the Islamic requirement that they cover their hair. But there she stood, her curly hair blowing in the breeze. No one protested. In fact, she was applauded by many people. Taxi drivers and older women took her picture.
"My hands were trembling," the 28-year-old said, asking not to be named out of fear of arrest. "I was anxious and feeling powerful at the same time. And proud, I felt proud."
She was not alone. On Monday several other women, a total of six, according to social media accounts, made the same symbolic gesture:
At least one of the women protesting on Monday was arrested by the police, a shopkeeper who witnessed the arrest said. And some said this might just be the beginning. "My guess is that more of these protests will follow," said Nasrin Sotoudeh, a lawyer and human rights activist. "It's obvious that some women want to decide for themselves what to wear."
The Islamic head scarf, or hijab, is seen by Iranian ideologues as a pillar of the Islamic Republic of Iran. The law regarding the scarf has been enforced since the 1979 Islamic Revolution, and a head scarf is obligatory for every woman in the country, even tourists and visiting foreign dignitaries.
https://www.nytimes.com/2018/01/29/world/middleeast/head-scarf-protests-iran-women.html
Previous articleWill 2018 Bring Revolution to Iran?
Next articleRevolution Anniversary – 39 years of news control and censorship in Iran


Does anyone have a link, or perhaps PDF of the above document(s)?
I have full colour digital manuals. Let me your email and I'll send.
(02-02-2017 11:09 PM)LEN WOOD Wrote: I have full colour digital manuals. Let me your email and I'll send.
I try to repair our (I am working at the university) TAFA 8830 arc spraying system. Would it be possible to send me also those manuals? Do you have maybe the manual for TAFA 30*8A power unit also?
Such a noble cause SO Yes, yes and sent!


Tired of jeans for him? Why not try these soft cotton trousers from Tiffosi Features back slip pockets, 2 angled side pockets, zip and button up fastening with belt looped waistband. In a navy print, these are ideal to keep him stylish and comfortable. Comes with detachable braces.


GO Transit is moving into new territory, but will commuters be betteroff overall? As soon as Sept. 5, weekday GO buses begin stopping inPeterborough, St. Catharines and Niagara Falls and, later in the fall,Kitchener and Cambridge.
GO Transit is moving into new territory, but will commuters be better off overall? As soon as Sept. 5, weekday GO buses begin stopping in Peterborough, St. Catharines and Niagara Falls and, later in the fall, Kitchener and Cambridge.
Politicians and residents from cities beyond the GTA have been asking for GO trains, too, and studies are underway. Until now, Barrie was one of the few locations lying outside GO's official turf, Greater Toronto and Hamilton.
Commuters in southern Ontario deserve more choices, but the province has no apparent strategy to avoid losing the options we have now. Bus firms like Greyhound and Coach Canada already have significant commuter service through the "Greater Golden Horseshoe" and now face competition from tax-subsidized GO Transit.
This summer, Ontario Transport Minister Jim Bradley brought weekend GO rail service to Niagara Falls, which passes through his riding of St. Catharines.
The downside is the corridor is already served by VIA Rail and private bus companies. New GO service will increase travel options but could also poach customers from the others. If they in turn cut back on frequency, are we better off, especially since GO's losses are covered by taxes?
The provincial planning agency Metrolinx recently completed a master transport plan, but only for the GTA and Hamilton. With politicians outside this area pushing for GO service — and Queen's Park agreeing to look into it — the government is flying without a map. The Metrolinx plan tries to justify the cost of new service based on ridership, not just politics.
Premier Dalton McGuinty has not shown the public a similar plan for the province, and the ministry of transportation has no obvious strategy.
Queen's Park owns two major train and bus networks — GO and Ontario Northland. Ontario benefits from extensive VIA Rail and private bus service. We also need high-speed rail.
But with no clear game plan to co-ordinate and build a shared public-private network, sending GO into new territory is reckless as well as fiscally irresponsible.


text:
Student Marianne Sterna Wins Scholarship and Sets Her Sights on Law Librarianship
Community Profile July 31, 2009
Marianne Sterna, San José State University School of Information student and winner of a 2009 American Association of Law Librarians (AALL) award – the LexisNexis/John R. Johnson Memorial Scholarship – started out as a clerk at San Diego's Office of County Counsel. But through research, networking, and hard work, she's forged a new role as law librarian.
"They had never thought about having a real librarian in the office," Sterna said. "I'm trying to show them what it's like."
Sterna learned the ropes of law librarianship by joining her local chapter of AALL, the San Diego Association of Law Libraries (SANDALL), where she sought out mentors and visited nine law libraries to witness how they work. She took those lessons back to the office and began to incorporate reference services, a newsletter, and budget analysis into her job. Sterna intends to add even more services as she continues her studies at iSchool, such as RSS feeds of relevant legal news.
"I want to help my co-workers know what's going on in relevant legal areas and give them information quicker," she said.
Through SANDALL, Sterna found her INFO 294 Professional Experience for fall 2009, which will give her hands-on experience with digitization and electronic records management. She'll work with a librarian at the University of San Diego to help digitize an oral history of the law school's notable alumni and professors.
On top of the internship and coursework, Sterna juggles her full-time job at the Office of County Council with raising five children, who range in age from 10-year-old twins to 17.
Sterna counts two WISE (www.wiseeducation.org ) courses she took in fall 2008 among some of her most valuable experiences so far in her iSchool education: a theology librarianship class through the University of Illinois and a legal resources class at Syracuse University. According to Sterna, the theology class sparked new ways for her to look at librarianship. "In theological colleges, librarianship is viewed as ministry that seeks to lead people to wisdom," she said. "As a librarian, you want to inspire people to go deeper and further in their search for knowledge."
The $3,000 scholarship was presented at AALL's annual conference in Washington DC in July 2009, and Sterna found out in early June that she won a travel award to attend. The association awards the scholarship to library science degree candidates "with meaningful law library experience" and the intent of going into law librarianship (http://www.aallnet.org/).
Community Profiles: Special Librarianship
This community profile has been archived and may contain content that is out of date.


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This book is to introduce jade monographs. Among the numerous forms of the wonderful cultural heritage in the Chinese history, jade carving is definitely a unique art style. It is not only the cultural evidence to the historical development of human being.


text:
Apartment in Berlin, Stephanstraße
1850€ per
Stephanstraße, 10559
Comfortable small apartment on the ground floor historical company building!
This is a 2019 reconstructed loft apartment on the ground floor of a 3-floor historical company building - the Felt Factory. The apartment has a well equipped live-in kitchen and a big patio area. The building is situated in a quiet green courtyard. In the late '60s, this building got a lot of publicity because the people of the so-called "Kommune 1" who revolted against the establishment stayed in this building. The "Kommune 1" stands for the liberation of sex much like the Hippy movement in the United States.
Some of the famous tenants were Fritz Teufel, Dieter Kunzelmann, Rainer Langhans, Uschi Obermeier und Ulrich Enzensberger.
The apartment is equipped with a free wireless internet network, satellite TV and many other useful electrical appliances.
The apartemt is located in the North of Tiergarten in the lively but not too crowded neighbourhood called "Stephankiez". It is close to the inner city airport Tegel. The next underground station (Birkenstrasse) and the next S-Bahn station (Westhafen) are about 700 meters away. Bus stops of line 123 are about 300 meters from the apartment, which takes you in a few minutes to the main train station (Hauptbahnhof). From there the political city centre with the Reichstag building and Brandenburg Gate are easy to reach.
Please be aware that HousingAnywhere is an online booking platform. Therefore exchanging contact details and offering viewings is not possible. If you would like to reserve this accommodation, send me a booking request or a message and please mention your age and occupation. I look forward to meeting you!
Straßburgerstraße
This 60 m² designer apartment leaves nothing to be desired.The wonderfully bright and efficiently furnished 2-room apartment with a comfortable...
surface 60 m2 bedrooms 1 Interior Yes
Malmöer Straße
Our 37 sqm Suites L for travelers who spent more than 28 nights are furnished to our highest modern standard....
Bernauer Straße
Beautiful one bedroom apartment located in a new building in Prenzlauer Berg. The apartment is pretty and stylish furnished with...
Bürknerstraße, 12047 Berlin, Germany
**The Neukölln getaway** _Because it's perfect for digital nomads_ **Will I like it here?** You might. Are you looking for a quiet apartment...


text:
Q: How to get the all the lists of preimages of a surjective map is the image is given? Firstly, I want to construct a map with the preimage {{5}, {4, 3}, {4, 2}, {3, 2, 1}, {2, 2, 1}, {2, 1}} and the image {1, 1, 2, 2, 3, 4} correspondingly. So as you can see it's a surjective map.
Then, I hope to have a function that if we input {1,2,3},
I will get all possible combinations of their corresponding preimages, i.e. {{5}, {4, 2}, {2, 2, 1}}, {{5}, {3, 2, 1}, {2, 2, 1}}, {{4, 3}, {4, 2}, {2, 2, 1}}, {{4, 3}, {3, 2, 1}, {2, 2, 1}}.
The order of the lists is not important, but inside each list, the order should be kept.
Could you offer me some help?

A: ClearAll[f]
f[pi_, im_] := Tuples @* Map[GroupBy[AssociationThread[pi, im]] @ pi]

Examples:
pimg = {{5}, {4, 3}, {4, 2}, {3, 2, 1}, {2, 2, 1}, {2, 1}};
img = {1, 1, 2, 2, 3, 4};

f[pimg , img] @ {1, 2, 3}

 {{{5}, {4, 2}, {2, 2, 1}},
  {{5}, {3, 2, 1}, {2, 2, 1}},
  {{4, 3}, {4, 2}, {2, 2, 1}},
  {{4, 3}, {3, 2, 1}, {2, 2, 1}}}

f[pimg , img] @ {1, 2}

{{{5}, {4, 2}},
 {{5}, {3, 2, 1}},
 {{4, 3}, {4, 2}},
 {{4, 3}, {3, 2, 1}}}

f[pimg , img] @ {3, 2}

{{{2, 2, 1}, {4, 2}},
 {{2, 2, 1}, {3, 2, 1}}}

Alternatively, you can construct a list of Associations from pimg and img and use Merge:
ClearAll[g]
g[pi_, im_] := Tuples @* Map[Merge[Identity][Association /@ Thread[im -> pi]]]

g[pimg, img] == f[pimg, img]

True

A: One way to represent the function, call it map, is like this
domain = {{5}, {4, 3}, {4, 2}, {3, 2, 1}, {2, 2, 1}, {2, 1}};
image = {1, 1, 2, 2, 3, 4};

map = Transpose[{domain, image}];

To find the preimage of a subset, img, of the image set, do this
img = {1, 2, 3};
preimage = First /@ Select[map, MemberQ[img, Last[#]] &] // DeleteDuplicates

{{5}, {4, 3}, {4, 2}, {3, 2, 1}, {2, 2, 1}}

or this
preimage = Select[map, MemberQ[img, Last[#]] &] // Transpose // First // Union

{{5}, {4, 2}, {4, 3}, {2, 2, 1}, {3, 2, 1}}

Note that using DeleteDuplicates as in the first example gives an unsorted preimage and using Union as in the second example gives a sorted preimage.
Another way to define the mapping is with an association.  Finding the preimage is then a matter of using Position to find the "keys" of the association that map to the "values" in the image, like this
map2 = Association[Rule @@@ map];
keys = Position[map2, #] & /@ img // Flatten;
preimage = keys /. Key -> Identity

{{5}, {4, 3}, {4, 2}, {3, 2, 1}, {2, 2, 1}}

A: make a defaultdict
ass=AssociationMap[Function[x,{}] , {1, 1, 2, 2, 3, 4}];

groupby it
MapThread[AppendTo[ass[#1],#2]&,
{
{1, 1, 2, 2, 3, 4},
{{5}, {4, 3}, {4, 2}, {3, 2, 1}, {2, 2, 1}, {2, 1}}
}
];

then
Tuples[ass/@{1,2,3}]

will give us all we need,


text:
Warning About the EU's GDPR Taking Effect May 25, 2018 and the new E-Privacy Acts
In this interview, Debra da Costa of Direct Marketing Partners in the U.S. interviews Naomi Campbell, of the B2B Lead Agency in the UK to discuss the GDPR ramifications (including large monetary fines for non-compliance) for any company that wants to do business in the EU. The host is Debra da Costa.
In April 2016, the European Parliament adopted a (law) standard for data protection of people in the European Union (EU). The GDPR applies to companies worldwide that promote their products (and services) to European citizens.
Companies face large fines for not complying with the standards set by the General Data Protection Regulation (GDPR), which
Provides greater predictability and efficiency for organizations that do business in the EU
Offers residents increased data protection rights.
Time Waits for No Marketer: A GDRP Compliance List
From David Fowler Digital Compliance Head at Act-On
It's about 5 weeks and counting for every marketing department world-wide to comply with the EU's GDRP legislation. It isn't too late, but time waits for no marketer. In this program David Fowler, of Act-On's digital compliance department gives us a list of his top compliance recommendations.
Katie Bullard on Why DiscoverOrg is Different - 3 Minutes +
Listen while you plant flowers on iTunes
This is a 3 minute and 57 second excerpt from an interview with Katie Bullard, Chief Growth Officer at DiscoverORG. We asked her what makes the DiscoverOrg approach to database management, a database platform, different and this is her response.
You can hear the full interview here:
Do you need an Intelligence Platform?
And also this program:
Marketing Intelligence Software: How it Improves Marketing ROI
How to fix your database to boost email success by 40%
10 steps to optimize your b2b email marketing database
Host Jim Obermayer interviews Frank Jamieson, president of Applied DM Research. Databases have always been important, but in this interview, Frank discusses the ten steps that marketers can use to optimize their email marketing databases. Remember, the database is 40-60% of an email blasts success. Optimize your database and watch the return climb 40-60%.
About Frank Jamieson
Frank Jamieson is President of Applied DM Research and with 15 years' experience he has built target rich marketing databases. Applied DM Research has provided target marketing services to: Apple, Equinix, Solarcity, Sunpower, Box, Michelin, Cisco Systems, Salesforce.com, Shell Oil, DocuSign, In-N-Out Burgers DMA/Direct Marketing Association Board Member
About Applied DM Research
Applied DM Research offers a fully integrated suite of marketing database solutions for b2b and b2c marketers that includes customer profiling, market segmentation, prospect database development, data appending, database cleansing and sales funnel analytics. We also offer project management services for specialized direct marketing and digital marketing campaigns.
Specialties: Customer Profiling, Prospect Database Research, Market Segmentation, Data Appending Database cleansing, Sales Funnel Analytics, Media Targeting Profiles, Email Appending, Telephone Appending, Computer Mapping, Direct Marketing, Lead Generation, Database Marketing, Digital Marketing, Demand Generation
www.AppliedDMResearch.com
Queue-Based Vs. List Based Selling
Host Jim Obermayer interviews Genie Parker of Vanilla Soft and David Kreiger of Sales Roads discuss Queue Based Selling and its promises of increased sales productivity. Inside sales positions have grown several hundred percent a year in the past few years (says Selling Power), but is there anything new to manage them and their results. Parker and Kreiger insist that their method of Queue based selling is different, more productive and the users like it better. We'll see.
About Genie ParkerGenie brings more than 30 years of experience in sales and marketing with an emphasis on doing business on the phone. Genie comes with a broad experience reaching into hundreds of industries including technology, manufacturing, non-profits, financial services, and business services.Prior to joining VanillaSoft, Genie Parker co-founded Murray and Associates, a remarkably successful boutique outbound call center. Genie's company consistently delivered sales, qualified leads, appointments, marketing and fund-raising services to businesses from The Fortune 500 to small businesses across the United States for 15 years.PMA gained a reputation in the industry with companies looking to carry out highly productive calling campaigns while ensuring a quality customer experience. Her knowledge of technology and the entire phone sales process gives her the ability to bring the two together to give VanillaSoft customers the tools they want and need.Genie has worked at such companies as L'Oréal, Monet, and 1928 Jewelry and holds a B.S. degree in Marketing from The University of Southern Mississippi.
About VanillaSoft
The Power of Simplicity VanillaSoft is the industry's leading software for Sales by Phone. Our intuitive and easy-to-use inside sales software takes the best of CRM, Lead Management and Telemarketing applications to create the most productive phone sales environment available today. >VanillaSoft's core philosophy and development process is centered around one concept: The Power of Simplicity. It is through this principle that VanillaSoft offers this platform that allows our customers to see increased productivity, higher contact rates, and sales accountability tools like no other.
About David Kreiger
David Kreiger is the Founder and President of SalesRoads, a business-to-business appointment setting, lead generation and sales outsourcing company. He was recently named as one of The Most Influential Leaders in Sales & Lead Management by the SLMA.
David started SalesRoads while attending The Wharton School and received numerous awards for the company while still getting his MBA. He began his career at TradeOut.com, a business-to-business online auction site. David was responsible for creating, managing and growing the inside sales and customer service departments. David has held sales, marketing and training positions at several Fortune 500 companies such as Heinz, Deloitte & Touche and PepsiCo. Prior to going back to business school, David worked in sales and marketing at The Beanstalk Group where he managed the trademark licensing programs for companies such as Ford Motor Company.
David has been featured in Fortune Magazine, The Christian Science Monitor and CNN/Money Magazine. David holds a BA from the University of Pennsylvania and an MBA from The Wharton School.
About SalesRoads
SalesRoads is the nation's leading B2B Appointment Setting, Lead Generation and Sales Outsourcing provider for start-up, midmarket and enterprise level organizations. Because of our unique approach to demand generation, we understand the intricacies of implementing successful programs for our clients. Since we are on the front lines of communication, we recognize the importance of a quality first impression – this is why our US-based telesales executives are the most experienced in the industry, with an average of 14 years of telesales experience. This skill level provides our clients with the most proficient, distinguished and professional agents in the industry. www.salesroads.com
How to get an accurate database without getting ripped off.
SLMA Radio Host Jim Obermayer interviews the father of modern database marketing, Vin Gupta. The interview ranges from how modern database marketing came about to exactly how to avoid getting ripped off by supposed database suppliers. Vin has never strayed far from his roots as a marketer.
Why it is important:
An interesting history lesson on database marketing. The importance of triple verification of a purchased database and why you should only buy from reputable database providers.
About Vin Gupta
Vin Gupta is the former Chief Executive Officer (CEO) and Chairman of infoGROUP (previously known as infoUSA. infoGROUP grew from a one-man operation to a global employer of over 5,000 with revenues of $750 million. During this period he acquired over 45 companies. InfoGroup was sold in July 2010 for $680 million.
He was appointed by President Clinton to serve as a Trustee of the John F. Kennedy Center for the Performing Arts in Washington, D.C. Mr. Gupta was also nominated and confirmed to be the United States Consul General to Bermuda as well as nominated by the President to be the United States Ambassador to Fiji.
About Database USA
Data Quality and the BAD Actors in the field
Preview the show here - we did this an a Hangout on Air today. It was Paula's first experience on Google+.
Enjoy this conversation, tips, reveals, advice about email data.
About Paula Chiocchi: Paula Chiocchi has been known as a leader in the direct marketing and media industries for many years. Her focus has always been on the future. Paula founded Outward Media in 1998. Under her direction, the company has evolved from a niche marketing firm emphasizing online advertising and media to the leading compiler of multi-channel marketing data. Never satisfied with the status quo, Paula has sought out and created the most comprehensive and accurate B2B and B2C Multi-Channel Marketing Databases in the industry. And, from an email data perspective, she has accomplished what no other company has been able to do . . . providing theirClients with accurate and fresh email data to fuel their campaigns.
Integrity, innovation and industry intelligence have been Paula's hallmark throughout her career. She began with Dun & Bradstreet and developed her skills by creating direct mail, online advertising and email campaigns for leading age companies, financial institutions, online gaming sites, sweepstakes enterprises and e-commerce companies. Always with an eye on the future, Paula's philosophy is to examine emerging marketing techniques and tools, and build the best ones into our business. "We continually forge partnerships with innovative professionals. Our clients have come to expect us to bring them new ideas before anyone else does," she says.


text:
Bachchan Family Returning Home From the Airport, and Aishwarya Rai and Her Daughter Are All Smiles as They Converse and Walk Hand in Hand
By Sandeep Kumar On Jan 3, 2023
From their New Year's getaway, Aishwarya Rai, Abhishek Bachchan, and their daughter Aaradhya Bachchan have returned home. The three members of the family were observed at the Mumbai airport early on Tuesday morning. Aishwarya took Aaradhya's hand, as she always does, as they headed to the car. As some online trolls questioned her habit of always holding Aaradhya's hand at airports, her supporters rushed to her defense.
Aishwarya wore her standard black casuals and undone hair as she left the house with Aaradhya, who wore a pink hoodie and black track trousers. There was a happy scene of the mother and daughter speaking together. Before stepping into her car, Aishwarya did give a final wave to the cameras.
The Bachchans' constant handholding has been called into question after a paparazzo account posted a video of them at the airport. There were plenty of people who felt compelled to defend her.
Defending her motherly instincts, one supporter remarked, "To individuals posting and complaining about the holding hands of her kid should realize that she is simply being protective towards her and every mother on this earth has that affection & feeling towards her child!" That's a load of… Don't be rude to her since she's famous!
Someone else chimed in, "Of course she's going to hold her daughter's hand..a couple of years ago her mum fell due to the haste to snap photographs of her family..don't judge."
The period drama Ponniyin Selvan I, which starred Aishwarya, was released the year before. On April 28, theatres will play the continuation of Mani Ratnam's Tamil film franchise. Aishwarya will play two roles in the film. The film's ensemble cast includes Aishwarya Lekshmi, Vikram, Karthi, Trisha Krishnan, Prakash Raj, Jayaram, Jayam Ravi, and Jayaram.
Previously, Abhishek Bachchan had been seen in the second season of the horror online series Breathe: Into the Shadows. In addition, one of his movies, Dasvi, was recently released on Netflix. His next project is R Balki's Ghoomer, which also features his superstar father, Amitabh Bachchan.
Bigg Boss 16: Watch as Tina Datta and Nimrit Kaur Ahluwalia Get Into a Quarrel About Nimrit's Messy Kitchen and Tina Names Nimrit "Archana Part 2"!!
Did You Adore Kareena Kapoor's Sequined New Year's Eve Gown, Which She Wore to Celebrate With Saif Ali Khan, Taimur, and Jeh? Valued at 2 Lakh Rupees!!
Pathaan's Advance Booking Officially Kicked Off, and on That First Day Alone,…
Sara Ali Khan's Film "Ae Watan Mere Watan": Sara Portrays a…
The Stylist for Priyanka Chopra's Daughter Malti Said That She Was "So…
As Told by Kubbra Sait, Salman Khan Was Once Five Hours Late on the Set of Ready!


Summer in full swing and one of the biggest dilemmas of us women is:enjoy the season or to preserve the hair?
Of course, because we all know how mistreated the wires after a few days on the beach, with Sun, sea, pool and even that wind delicious for collaborate on matted hair.
With that in mind, we decided to list here some good ideas to level in the hair and protect the hair. Not that I don't love the bagunçadinho effect of seawater (sprays are not lacking in the House!) and it is exactly to make the style "effortless" you save and share these ideas.
Rule number 1 is that scarves are our best friends. Be as track, bandana or even making hair elastic times – they are much more gentle and less break wires while holding – the tissues help to tame the strands and still give that tchãn in the beach look, bringing color and style according to THEMAKEUPEXPLORER.COM.
Another good option-and that can also involve tissues, as you can see in our gallery above – are the braids. Keeping the hair braided can you control the frizz and prevents the nodes by the wind. In addition, the braids help circumvent the heat-I love tiara type version. Linda!
The unpretentious cokes and half bun also work. Are great to get the hair off your face and still bring that stripped super combines with the climate relax .
But, if you want to play on the beach hair enjoy sea water and reach the visual mess in the blink of an eye. You know those famous salt sprays we bought to try to reproduce the texture of sea water in the city? Well, since you have to reach your litres if play and take over once the waves look wrinkled. Shake it off, enjoy the summer, and on the way back from vacation take a larger attention to the wires, otherwise they will face a grim winter and dry. UI!