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Expert Checklist
Off Page SEO: An In-Depth Guide
Off-page SEO is one of the most difficult parts of digital marketing.
It can feel like there are more ways to get it wrong than to get it right.
Somewhere in between the "do this, not that" advice are useful approaches to promoting websites that don't give you a reason to look over your shoulder.
Off-page SEO traditionally means acquiring links.
And because links remain an important ranking factor, off-page SEO is an important part of SEO.
Google's John Mueller recognized the importance of links when he said:
"Links are very important for us to find content in the first place.
So it's like if no one ever links to your website, we'll have a hard time recognizing it even exists."
But Mueller also said you shouldn't create links:
You should generally not link to your site. I recommend that you refer to our Webmaster Guidelines for more information.
— 🥔 johnmu (personal) updated for 2022 🥔 (@JohnMu) November 10, 2021
Google's documentation on how to do SEO mainly focuses on optimizing what's on the web page (also known as on-page SEO).
Google's SEO advice is rarely about off-page SEO, except in the context of guidelines on what not to do.
Realistically approached and with the clear eyes of a pragmatist, it's possible to navigate an off-page SEO strategy that stays within the narrow boundaries defined by Google – and makes more money.
What Is Off-Page SEO?
The narrow definition of off-page SEO is: it's link building.
A comprehensive definition includes off-site promotional activities, including press coverage and links (with or without nofollow), and brand awareness campaigns that may involve publishing on other sites and newsletters.
SEO is normally considered in direct relation to imputable search rankings.
When something is done with SEO in mind, there is an expectation of better rankings and more search traffic.
And that's because in the early days of SEO, search analytics revealed which keywords were responsible for each search-derived site visitor.
So it was easy to assign search rankings directly to traffic.
And from search traffic, it was possible to directly attribute clicks from search results to conversions.
That made connecting the dots between SEO activities, rankings, and revenue easy.
But that is no longer possible, because browsers hide the keywords.
And that made it easier to start thinking about SEO in terms of traffic and revenue, even if it can only be indirectly attributed to SEO.
Anyone who has ever worked in niche B2B knows that there is more to cultivating online traffic than what is available through search engines.
Search traffic is relatively low for many B2B keyword phrases.
For B2B marketers, survival often depends on reaching potential customers who may not even know a solution exists – as is the case for specialized tools such as org chart software or performance management applications.
While promotional activities don't directly affect search traffic, they do affect traffic in the short term. In the long run, as will be seen, it can ultimately affect search traffic.
No one can search for a product or company if they don't know that either one exists.
Underscoring the importance of promotional activities, Google filed a patent describing how brand name searches can be used in the same way as links to associate a business with a search term and rank that business higher in search results.
From that perspective, it makes sense to include online promotional activities in an off-page SEO description.
On-Page SEO Versus Off-Page SEO
On-page SEO is about optimizations on a website that make it easier for search engines to crawl and understand.
That includes internal links, using proper canonicalization, editing for content clarity, creating descriptive title tags, and writing unique meta descriptions.
On-page SEO ranking factors are about what a page is relevant to and are considered stronger signals than off-page SEO factors.
That is why content is seen as the strongest ranking signal.
But without off-page SEO, a web page will struggle to rank, especially in highly competitive markets.
Off-page SEO helps search engines crawl web pages to crawl and understand what the pages are about. Off-page SEO is best thought of as promotional activities related to linking. But it can also include promotional activities to let consumers know that the company exists and what it does.
The documentation available from Google for on-page SEO is extensive. That's not the case for off-page SEO, presumably because providing that information can provide hints about how to manipulate rankings.
Why Off-Page SEO Is Important
Off-page SEO is important because a website without citations from other sites looks like a site that isn't worth crawling and indexing.
Because off-page ranking factors, such as links, measure how important a site is, failing to reach links can very well contribute to stagnant search traffic.
It's no different than having a car without gas.
The most accurate description of what makes off-page SEO important is that it boosts a site forward by making it rank higher for more keyword phrases.
Do Links Help Build Authority?
While SEO professionals like to think about abstract concepts such as website authority associated with links, Google doesn't actually have any metrics that correspond to authority.
Google often says it strives to rank authoritative content. But that word is generally used in the context of the quality of the content itself – not as a standalone ranking factor that flows into the web page and imbues it with "authority."
Google Webmaster Trends analyst John Mueller debunked the idea that Google uses an authority metric.
"In general, Google doesn't evaluate a site's authority.
So it's not something where we would give you an authority score and say it's the overall authority score on your website. We would not apply that here."
Do Links Build Domain Authority?
Another misconception about links is that they help build domain authority.
The concept of domain authority has its origins in the early days of SEO, when Google still showed PageRank values for web pages.
What was clearly seen was that sites with high PageRank scores tended to rank better than sites with lower PageRank scores.
The homepages of those sites have the highest PageRank scores.
So it was clear (at the time) that domains with high PageRank scores scored better.
Since domains with high PageRank scores were considered authoritative, it was easy to say they were authoritative domains.
Everyone could see the PageRank scores and how domains with a high PageRank were ranked higher than those with a lower PageRank.
That led to a belief in the concept of 'domain authority'.
But Google has never actually used any form of domain authority metrics.
The concept of domain authority was just a loose idea based on what could be confirmed visually.
Ultimately, Google adjusted the ranking of web pages so that PageRank scores played less of a role in determining which pages ranked highest.
Relevance then began to play a bigger role in determining which pages were ranked.
It took more than PageRank to get a page to rank and once again the proof was in the search results themselves.
You could see that web pages with low PageRank scores were ranked higher than web pages from sites with higher PageRank.
But the idea of domain authority persisted.
Articles insisting that Google uses domain authority never cite patents, research papers, or statements by a Googler to back up those claims (because there is no official confirmation).
In a Reddit AMA, Google's John Mueller answered the question of whether domain authority exists with a witty answer:
"Of course it exists, it's a tool from Moz."
Three Kinds Of Links
In the SEO Starter Guide, Google's documentation explicitly approves promoting a website by telling others about it.
Here's what Google has published about getting links:
"While most links to your site are added gradually as people discover and link to your content through search or other means, Google understands that you want to let others know about the hard work you've put into your site. content.
Effectively promoting your new content will lead to faster discovery by those interested in the same topic."
While Google follows that statement with the caveat that promoting a site at "extreme" levels can damage a site's reputation, the advice still leaves plenty of room for promoting a website.
Here are three types of links that can be reached safely:
1. Research, Write, Tell Others About It
In the planning stage of web page content, it is important to research what types of sites link to content pages on that particular topic.
One way to do that is to identify what types of sites are linking and, most importantly, why those pages are linking.
Any linking strategy I create for a client always starts with researching which sites are linking and identifying the topics that drive them to link.
Writing the content is done after identifying the right content to publish.
The biggest mistake companies make is writing the content and then trying to get links to it. That doesn't always work, no matter how good the content is.
Some sites consistently link to smart content that capitalizes on trending topics such as very popular media.
Other sites tend to link according to the zeitgeist.
Every site that links out has a reason for linking out. Find that pattern and write for it.
2. Be Proactive About Getting Quoted
There is a service called Help A Reporter Out (HARO), where publishers ask qualified individuals to provide citations on topics — and perhaps provide a link to a website.
You could say that HARO has been overrun for the past 10 years as there is a lot of competition from link builders overflowing the system to links.
And some publishers dangle a quote, but never give one.
For example, in my experience, some publishers abuse the system to collect citations and article ideas from others with no intention of ever citing any of the contributors, let alone linking them.
Thus, a whole business model has sprung up around helping companies get what has come to be known as 'HARO links'.
But why scurry like a pigeon looking for crumbs? There is a better way.
And that way is to be proactive and approach the high-quality sites you want a link to.
Everyone loves a gift – and there's no better gift for a content publisher than an article that writes itself.
The best way to do that is by doing research or compiling statistics relevant to the readers of whatever publications are ideal for a link.
As long as the topic is highly relevant, being quoted in a ready-made article created by a press contact is a good way to get links.
Be sure to request that the article be kept under embargo, which means that publication will be delayed until a certain date.
For added spice, publish the full dataset on your own website, then provide some of that data to the publishers and ask them to consider linking to the full report page.
Back in the day, people produced infographics by creating a visual representation of government statistics, turning dry text into an easier to visualize infographic.
But people consume media on mobile phones and infographics don't always look great on mobile devices.
The infographics approach to off-page SEO can be considered an outdated practice.
In the long run, it may make more sense to build a list of preferred sites for publishing. Then research each site to see what relevant article topics have been published, the types of resources they link to, and article pitches they may find interesting.
They also don't have to be sites that offer linking opportunities.
Positioning a company's name in front of tens of thousands of potential customers is immensely valuable.
3. Good Old Resource Links
Some sites still post links to sites that provide some kind of resource such as a download, templates, how to do something, patterns, etc.
Websites like to link to useful content.
But again, don't build the content and find someone to link to it.
Find out who links to resources and then build that kind of content.
Be sure to give it a great angle – a twist that sets it apart from other sites.
Guest Posting For Links… Not
Guest posting has been officially off the table since 2014, when Matt Cutts (a Google engineer at the time) publicly posted that guest posting for links was over.
"So put a fork in it: guest blogging is done; it just got too spammy. In general, I wouldn't recommend accepting a guest blog post unless you're willing to vouch for someone personally or know them well.
Likewise, I would not recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy.
As late as 2020, Google's John Mueller explained that Google's machine learning algorithms contain a lot of training data to identify and automatically devalue links from guest posts so that they don't help sites rank better.
He had this to say about guest posts for links:
"The other thing is that because this is so old, we have a lot of training data for our algorithms. I wouldn't be surprised if most of those links are just automatically ignored."
He then suggested doing something useful instead:
"If all that work is for ignored links, why not just do something useful?"
Guest Post For Higher Earnings, Not Links
A better approach to guest posts is to use them to build awareness of a site for an audience that might be interested in it.
SEO professionals will seize an opportunity to build sales by pushing for links.
Why not just guest posts to build sales? Isn't money the point of link building and search marketing to begin with?
There are many opportunities to present your product in a favorable light by forgetting links and just doing it for sale.
Making money is the point of marketing, so make money while everyone else is wearing their brains out trying to figure out a way to trick a site into giving them a link.
That's true off-page SEO, because once people get to know a site, word of mouth kicks in — and that's when Google understands that a site is popular, meaning the kind of site people expect to see.
There's even a Google patent on how Google could use branded searches as a form of links.
I wrote about the Google patent using searches that include brand names as if they were links here: are branding important to Google's algorithm?
This shows that awareness can have an indirect impact on rankings.
The importance of this is to emphasize that off-page SEO is not necessarily just about links.
Off-Page SEO Is Site Promotion
It can be helpful to think of off-page SEO as something more than just the narrow scope of link building.
For that, one has to devise strategies to expose the company to thousands of decision-makers.
Link builders leave behind many valuable, useful opportunities to build sales and indirectly create popularity signals for search engines to pick up.
Off-page SEO is useful for promoting a website to increase position, traffic and revenue.
Featured Image: Myvisuals/Shutterstock
On-page SEO refers to SEO factors and techniques aimed at optimizing aspects of your website that are under your control. Off-page SEO refers to SEO factors and strategies aimed at promoting your site or brand on the web.
What are the 3 common types of search intent?
Common types of search intents include informational, commercial, navigational, and transactional search intents.
What is SEO in simple words?
SEO stands for Search Engine Optimization – so much has stayed the same. It refers to techniques that make your website rank higher on search engine results pages (SERPs).
Why SEO is important in simple words? Importance of SEO SEO is important because it helps people find information and discover pages on the world wide web. SEO is especially important for businesses because it ensures they answer their audience's biggest questions about search engines, while driving traffic to their products and services.
What is SEO in easy language?
SEO stands for 'search engine optimization'. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.
What is SEO and examples?
Off-page SEO refers to actions you can take outside of your own website to improve rankings, such as link building or guest blogging. There are also two styles of SEO: White Hat and Black Hat SEO. White hat SEO is based on using ethical, transparent techniques to build the rank of your pages.
What is SEO in plain English?
Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine's organic rankings. Common tasks associated with SEO include creating quality content, optimizing content around specific keywords, and building backlinks.
What is SEO Answer?
What is SEO? The practice of optimizing the architectural layout of a website is known as SEO. It helps with content relevancy and link attractiveness so that the pages are found more easily, are more relevant and prominent in response to the use of internet searches, and thus rank higher in search engines.
What are SEO examples?
6 Top Examples of SEO Tactics in Action
Integration of long tail keywords. Keywords are one of the most essential parts of SEO. …
White space. …
Engaging title tag and meta description. …
Reputable backlinks. …
High page speeds. …
Responsive design.
What is SEO and how it works?
Well, SEO stands for 'Search Engine Optimization' which is the process of getting traffic from free, organic, editorial or natural search results in search engines. It is intended to improve your website's position on search results pages. Remember that the higher the website is listed, the more people will see it.
How does SEO work in simple words?
How does SEO work? SEO works by making certain changes to the design and content of your website that make your site more attractive to a search engine. You do this in the hope that the search engine will show your website as a top result on the search engine results page.
What is SEO and how it is used?
Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has with search engines, the more likely the brand will win business.
What SEO Complete Guide?
Welcome to the new Google SEO guide!
Search engine optimization (SEO) is the practice of continuously optimizing a website for a higher position in organic search results, with a focus on popular search engines such as Google.
In fact, SEO can and should involve other disciplines within digital marketing, including:
What is SEO for a beginner? SEO (Search Engine Optimization) is the practice of growing a website's traffic from organic search results. It includes things like keyword research, content creation, link building, and technical audits.
What is off-page SEO a complete guide?
Off-page SEO includes activities performed outside of a website in an effort to increase the site's ranking in the search engines. Common off-page SEO actions include building backlinks, encouraging brand searches, and increasing engagement and sharing on social media.
What is off-page SEO a comprehensive guide? "Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to affect your position on search engine results pages (SERPs). Along with on-page SEO, these include several factors of basic SEO that help a site rank.
What is off page SEO and what is the best?
Off-page SEO refers to all the things you can do outside of your website to help you improve SERP rank: link building, forums, influencer outreach, and content marketing, just to name a few. In layman's terms, off-page SEO helps search engines understand what others think of your product, services or website.
What is a good off page SEO score?
If you're curious about what makes for a 'good' off-page SEO score, check out this breakdown: 70 or above: Excellent – you have a few areas where you can improve your website. 41-69: Good â you have some areas where you can improve your website.
Which SEO is better on page or off page?
On-page SEO includes delivering good content, good keyword selection, putting keywords in the right places, giving an appropriate title for each page, etc. Off-page SEO includes link building, increasing link popularity, search engine, link exchange etc. 2. On- page SEO analyzes the entire website.
What is off page SEO with examples?
While earning links from external websites is the most widely adopted off-page SEO strategy, almost any activity that a) takes place outside of your own website and b) helps improve your ranking in search results can be considered "off-page". page SEO'. These include things like: Social media marketing. Guest blogging.
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The course aims to enhance students' knowledge on management systems in the East Asian Context. The objective of the course is to enhance students' understanding on the development of management systems in Chinese societies (i.e., Mainland, Hong Kong, Taiwan), Japan, and South Korea. The course employs a comparative approach by identifying the similarities and differences of the managerial practices between the four Asian societies; and also by examining how different national cultural backgrounds might have an impact on managerial systems and leadership behavior. This approach will allow students better understand the local managerial practices, as well as the unique competitive advantages and disadvantages of the management systems in different societies. The course will prepare our students with communication skills who plan to work at Multinational organizations.


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Kia Cars >
Kia Sedona >
2015 Kia Sedona >
2015 Kia Sedona Limited Road Test and Review
Choose Trim
Kia Optima Plug-In Hybrid
Photo Credit: Benjamin Hunting
By Benjamin Hunting
Minivans might be reviled by enthusiasts, but they're far more practical than the crossovers and SUVs that have taken over the spotlight in the United States thanks to their boxy shape and expansive interior accommodations. Rather than go through the motions as it did with the previous generation of its minivan offering, Kia has dared to import Asian luxury culture into the North American van space by way of the Sedona Limited.
This thoroughly-redesigned people mover takes its cues from the aftermarket, which has been modifying vans from a premium perspective for decades, and lets families enjoy a surprisingly high level of decadence right from the factory. The 2015 Kia Sedona Limited coddles its precious cargo by way of a passenger compartment that puts the Honda Odyssey, Toyota Sienna, and the Chrysler Town & Country to shame, and it does so at a price that undercuts its Japanese rivals.
Although this review focuses on the 2015 Kia Sedona Limited, which sits at the top of the brand's minivan food chain, there are several more affordable editions of the vehicle to consider. The entry-level Sedona L (MSRP $26,100) features a respectable level of equipment, including rear parking assistance, sliding and tilting second row seats, air conditioning, power windows and door locks, satellite radio, Bluetooth connectivity, a pair of sliding side doors, 17-inch steel wheels, fabric that has been treated to resist stains, and USB connectivity for the entertainment system.
Upgrading to the Sedona LX (MSRP $28,300) improves the exterior appearance of the van by way of LED running lights, tinted windows, power folding side mirrors, and alloy rims, and you also get a power adjustable driver's seat, a better stereo system that offers two more speakers, as well as a 4.3-inch LCD display (also paired with a rearview camera). The Sedona EX (MSRP $32,300) goes even farther in the aesthetics department by way of unique LED forward lighting accents, and fog lights. It also introduces power assistance for the van's side doors, three zones of automatic climate control, a cooled glovebox, a power liftgate at the back of the vehicle, heaters for the Sedona's side mirrors, additional USB power plugs, leather seats, and HD radio fed through a louder stereo system.
The Kia Sedona SX (MSRP $36,300) trumps the EX by way of its power front passenger seat, driver memory feature, improved leather upholstery (which wraps around heated first and second row, and ventilated first row buckets), a larger eight-inch touchscreen, voice control over a standard navigation system, LED taillights, a full color driver information display, a blind spot warning system, and adjustable drive modes. To this formidable array of gear the Sedona Limited (MSRP $39,700) adds 'lounge' seats in the second row, along with a heated steering wheel, a pair of sunroofs, wood trim, parking assistance front and rear, and 19-inch rims.
The vehicle I drove for a week was a 2015 Kia Sedona Limited that featured the Technology package (surround view camera system, adaptive cruise control, forward collision warning, automatic high beams, HID headlights, and a lane departure warning system). The total window sticker for my tester came to $40,595.
The 2015 Kia Sedona is an all-new design.
Kia has made much of the 2015 Sedona Limited's stylistic separation from other minivans, but while there are a few crossover-like aspects to its appearance - including a purposeful snout that bears the brand's purposeful, chiseled grille - there's no real way to hide the vehicle's slab-sided roots. And why bother? Minivans aren't meant to be beauty queens, but I have to say that Kia has done a nice job of adding enough detail to the Sedona Limited that it doesn't feel nearly as utilitarian as it might in lower spec. It's at least as 'handsome' as a comparably-sized crossover, and as someone who generally prefers square-shaped vehicles to more amorphous, and anonymous, sheet metal, I'm inclined to like the Sedona's looks.
I found the passenger compartment of the Kia Sedona Limited to be its most distinguishing characteristic. As evidenced by the recent K900 sedan, Kia has become quite adept at creating a high-end interior while preserving a reasonable price point, and the Sedona's wood trim, leather seats and accents, and tight fit-and-finish elevate the Limited model above more expensive minivans from Honda and Toyota. The design of the Sedona's cabin is well thought-out and attractive, not to mention surprising given the task-focused nature of the segment.
Comfort and Cargo
The 2015 Kia Sedona Limited's second row of accommodations are the van's clear conversation piece. Although they reduce the vehicle's passenger capacity from eight to seven, the luxury liner-style reclining seats found in the middle of the cabin (complete with fold-out ottomans) are a radical departure from what we're used to getting in an American-market van. Comfortable, even decadent, these seats steal the show, especially when completely stretched out.
At first blush, the idea of business-class second row van seats seems like a no-brainer, but Kia has been forced to pay a price for such hubris, and that's collected in the cargo department. Standard versions of the van can haul up to 142 cubic feet of gear with the third row folded flat into the floor and the 'normal' second row seats tilted forward to squeeze almost flat against the backs of the first two positions. This isn't possible with the Barcaloungers, which can slide front, back, and side-to-side, but not fully collapse. If you find yourself hauling more goods than passengers, you might want to avoid the Limited trim and stick with the EX's not-inconsiderable charms instead. In either model, the final row of seating is going to be appreciated by children but eyed warily by adults - there's not a lot of room back there, but it's much better than walking, and that can't be said for a number of seven-passenger crossovers.
The dual sliding doors made it easy to get in and out of the vehicle, and while I appreciated their power-open feature (and that of the tailgate) when my hands are full, power-close is something I am less enamored of. It's confusing for those who aren't used to the slowness of this technology, and I had passengers who got caught in an open/close loop as they simply tried to access the van from the outside by repeatedly tugging on the door handle.
Features and Controls
What I liked most about the 2015 Kia Sedona Limited's feature set was its ability to combine a no-nonsense control layout with an overall premium feel. There aren't any gimmicks inside the van - you get an analog speedometer and a tachometer, with a driver information screen in between, but not elaborate TFT dashboard - just controls that work and features that make sense. The vehicle's touchscreen is bright and easy to navigate, although I could never figure out why it would regularly overlay the climate settings over the top of whatever screen I was browsing,. Three rows of hard buttons and dials grace the center stack, and on the console there are easy-push buttons for the heated and cooled seats as well as for the vehicle's drive modes. If I had any complaints, it would be that there are a few too many dials on the steering wheel (four in total), confusing my simple mind and occasionally causing me to change the radio station rather than lower the stereo volume.
Those riding in the rear of the van of course get their own climate controls, but instead of having them mounted at the back of the vehicle's large center console they are positioned near the ceiling, just behind the front passenger seat. It's a bit of a weird spot - the controls are easy enough to spot, but reaching them is a hassle unless you happen to have the right-hand seat scooted all the way forward.
Finally, I 'd like to applaud the van's top-down camera system, which managed to keep its lenses remarkably clean despite the wet winter weather and copious amounts of road salt that made up my daily drive. I find that a rearview camera is often enough when maneuvering a large vehicle into a tight spot, but the top-down system removes the guesswork from urban parking and probably prevents a sizable number of bumper dings in the process.
Safety and Ratings
The 2015 Kia Sedona comes standard with dual forward airbags, seat-mounted side impact airbags up front, and side curtain airbags along the entire length of its cabin. It also features electronic traction control and stability control right out of the box.
Optional with the Kia Sedona are features such as a rearview camera, a surround view camera system, a blind spot monitoring system, a lane departure warning system, a forward collision warning system, and the Uvo telematics system that can automatically notify first responders in the event of an accident.
2015 Kia Sedona Limited Crash-Test Ratings: The Sedona enjoys a rating as a 'Top Safety Pick' by the IIHS, which gave it the best possible score of 'Good' in each of its crash tests. This is in direct contrast to vans like the Nissan Quest, Chrysler Town & Country, and the Dodge Grand Caravan, which fared much worse in small overlap crash testing. The NHTSA has yet to crash test the Sedona.
Engines and Fuel Economy
The 2015 Kia Sedona introduces a new 3.3-liter V-6.
Gone is last year's 3.5-liter, six-cylinder engine, and in its place the 2015 Kia Sedona introduces a smaller, more powerful, and more efficient V-6. The 3.3-liter unit that is standard with all versions of the minivan produces 276 horsepower and 248 lb-ft of torque, managed by a six-speed automatic transmission.
Fuel mileage for the base Sedona is listed at 18-mpg city and 24-mpg, but the Limited trim that I drove sees its efficiency drop to 17-mpg city and 22-mpg highway - apparently due to the extra weight of all that luxury gear. This makes the Sedona Limited thirstier than the 2014 edition of the van, and not quite competitive when compared against its main rivals. Strangely, the Sedona EX gains an extra mile per gallon on the highway over the base model, thanks to the inclusion of an electric power steering system.
As much as the collective marketing departments of the world would like us to think otherwise, you can't really buy a minivan that's all that interesting to drive. Ignore the hype regarding 'swagger wagons' and 'R/T' badges, because at their core minivans are heavy, feature a high center of gravity, and are tuned to prioritize miles per gallon over smiles per gallon.
I mentioned this up front because while the 2015 Kia Sedona is absolutely ordinary in its driving experience, it would be a mistake to penalize its bland character out on the road. While some will spend more money for less interior space to preserve the illusion that the crossover they're driving is somehow exciting than a minivan, the Sedona Limited asks you to engage in no such make believe. Instead it offers a stable ride, respectable acceleration from its revised V-6 drivetrain, and a smooth-shifting automatic transmission. I plunged the Sedona Limited through snowbanks and across slushy intersections and alleyways and never felt as though the van was anything other than controlled and comfortable at all times, which further reinforced my opinion that all-wheel drive systems are a nice-to-have, not necessary-to-have option for minivan buyers.
The 2015 Kia Sedona's bland character on the road is more than balanced out by its incredible interior amenities and its stylish, and practical, passenger compartment. Vans are meant to haul people, not ass, and if I was going to fault the Sedona Limited's drivetrain it wouldn't be for its lack of power, but rather its lack of frugality at the fuel pump.
Kia has played it smart with the new Sedona, choosing to focus on interior amenities and style rather than further the myth that you can have fun behind the wheel of a van. I'd rather arrive at my destination with my seven passengers coddled and rested than hear them curse me out for attempting some misguided traffic slalom along the way. More importantly, consider the value proposition made by the Kia Sedona, which even in its Limited trim level manages to come in at thousands of dollars less than a comparably-equipped Sienna or Odyssey - minivans that don't come close to the same level of cabin luxury, regardless of price. The K900 might have proved the point that affordable high class automobiles aren't the stuff of fantasy, but the Sedona takes that same philosophy and puts it into the hands of the masses.
Gorgeous interior
Incredible second row lounge seats
Comfortable ride
Capable in the snow and ice
Thirsty at the fuel pump compared to rivals
Dynamics are average on the road
Lounge seats compromise cargo capacity
Third row not as generous as it could be
Kia Canada supplied the vehicle for this review.
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Learn More AboutKia Sedona
Get pricing on a Kia Sedona

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Aubrey Plaza Instagram Photos: Best Photos & Must-See Pictures
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Did you ever watch NBC's hit sitcom Parks and Recreation? You should get on that because the awkward and funny show will definitely open you to the brilliant acting of Plaza!
Aubrey Plaza is an American comedian and actress. She is widely renowned for her role as April Ludgate on Parks and Recs. After appearing in supporting roles in several films, Plaza had her first leading role in the 2012 comedy Safety Not Guaranteed. Plaza currently stars as Lenny Busker in the FX series Legion.
A little bit about her childhood, Plaza was born in Wilmington, Delaware, to Bernadette, an attorney, and David Plaza, a financial advisor. She has two younger sisters, Renee and Natalie; the latter has inspired a number of Aubrey's comedic characters. Plaza was named after the song "Aubrey" by Bread.
Although her role in television is illuminating, don't forget her action pack acting in film.She starred in Mike and Dave Need Wedding Dates alongside Zac Efron, Anna Kendrick and Adam DeVine. The film was released on July 8, 2016. Her role as the rebellious Tatiana earned her critical praise.
She was a guest star on HarmonQuest in 2016, an animated Pathfinder show that enlists a new star guest each episode and then usually kills off their guest in the end. She played a gnome named "Hawaiian Coffee" who helps the heroes escape from jails using magic, alchemy, and even bomb potions.
When you got the time to relax and eat junk food, I'd advise you to check out some films and shows she starred in. Plaza is an entertaining gal, and I definitely had a laugh after watching a couple episodes of Parks and Rec!
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text:
Amplifier Selector
1 to 4 kVA General Purpose Amplifiers
The 7224 is a 4-quadrant power amplifier that runs from single-phase 120/230VAC. It features a DC to 400 kHz small-signal bandwidth, controlled-current or controlled-voltage modes of operation, and a wide range of field-configurable options. It's configurability and flexibility have made it the choice of many research and university labs. It can be field-configured to run well into loads from 100 ohms to as low as 0.5 ohms. Even with it's small bench-top size, the 7224 can produce up to 50Ap of current and up to 150Vp. If more current or power is needed, amplifiers can be combined in series or parallel and operate as a single system.
The 7226 is a 4-quadrant power amplifier that runs from single-phase 120/230VAC. It features a DC to 600 kHz small-signal bandwidth, controlled-current or controlled-voltage modes of operation, and a wide range of field-configurable options. It can be field-configured to run well into loads from 100 ohms to as low as 0.5 ohms. Even with it's small bench-top size, the 7226 can produce up to 50Ap of current and up to 150Vp. If more current or power is needed, amplifiers can be combined in series or parallel and operate as a single system.
The 7228 amplifier is a 4-quadrant power amplifier that runs from single-phase 120/230VAC and provides advanced protection and exceptional versatility. It features a DC to 1 MHz small-signal bandwidth, controlled-current or controlled-voltage modes of operation, and a wide range of options that can be selected via back-panel switches or remote contact closure. It provides user-selectable current limits, DC blocking and DC servo for transformer based loads and can produce upt to 60Ap of current and up to 160Vp. Series or Parallel systems can be configured remotely or via the back-panel switches.
Elkhart, IN 46516 USA
AE Techron Service/Support
© 2019 AE Techron, Inc.


text:
Subashini Navaratnam
'Ants Among Elephants' Is a Riveting Account of Left-wing Politics and Casteism in India
Sujatha Gidla's memoir is an example of history as told from down below, by the people who were involved in the labour and caste protests and the women who did the reproductive labour for the revolutionaries.
'Based on a True Story' Won't Take Hold of You
The whole book is a non-answer, and to take that risk, the author has to give something in return: a fleshed-out plot, more action, or elevated language.
'Notes of a Crocodile', The Taiwanese Queer Cult Classic Now in English Translation
Many can relate to the sense of being a monster in a human suit, of being "unnatural", of the ways in which queer people are constantly reminded that something is amiss about their desire.
Percival Everett's Latest Is a Muted, Sober Rendering of What Seems to Be a Cliché
So Much Blue is a controlled novel of interwoven timelines about an artist coming to terms with the secrets he's kept from others.
The Dark, Funny, Subversive Chamber of Angela Carter's Imagination
In this expansive yet detailed and nuanced biography, Edmund Gordon allows the complex and endlessly fascinating Angela Carter to come alive on the page again
War and the Novel of Integrity in 'The Story of a Brief Marriage'
A brief, brutal, and exquisite novel set over the course of one day in a man's life in the refugee camps of war-torn northern Sri Lanka.
'A Woman Looking at Men Looking at Women': Siri Hustvedt and the Art of Thinking
Hustvedt reminds us that the making and encountering of art is often embodied, rooted in material and biological and neurological functions.
Fear and Loathing in Post-war Amsterdam
A bleakly funny book and a classic of Dutch literature, The Evenings tells the tale of a young man dealing with boredom and self-loathing during the last days of 1946.
La Nausée in the Spanish Empire: Antonio Di Benedetto's 'Zama'
A servant of the Spanish crown finds himself in remote Paraguay, entertaining fantasies and delusions that clash with the actual circumstances of his position. A bleak, comic, and tragic story of alienation.
On Robert Walser's Idiosyncratic, Whimsical, Sly, and Enchanting Works
Walser's attentiveness to the world's capacity for beauty and kindness in a time of brutality is the most interesting aspect of this book.
Juan Gabriel Vásquez's 'Reputations' Explores the Slippery Nature of Memory
Vásquez's work shows how reputation is its own hermetic chamber, sealing the person off from his self.
'The Subsidiary' Is a Chilling Experimental and Fragmented Tale About the Evils of Corporate Power
The lights go off in a subsidiary office; the phone lines go down and the exits are closed off. What happens next is told by an employee keeping records via rubber stamps.
'Agnes' Is a Bleak Tale About the Misuses of Storytelling
Peter Stamm's work is an example of how stories can hold their creators in their power.
The Power of the Mythic Medusa in Deborah Levy's 'Hot Milk'
An intelligent exploration of myth, memory, and the monstrous in the feminine.
Sex, Lies, and Sleeping Aids: 'Scary Old Sex'
On the whole, Heyman definitely has a sharp, witty take on heterosexual relations and is attuned to the comedy inherent in the act itself.
'Jane Steele', a Victorian Murderess With a Heart of Gold
This glossier and better-dressed creative reimagining of Jane Eyre falls short of the original, sacrificing depth for the usual pop culture tropes of liberal feminism.


Read on to see why one developer says simply using the iterative-incremental model isn't enough, and how it can cause teams to loose focus.
Although it is a bit hard to state precisely where and when the iterative-incremental model started, we can say with some confidence that it is reaching, as of this writing, almost 50 years (see "Iterative and Incremental Development: A Brief History" by Larman and Basili for more on this). However, and despite its wide adoption, there is a big quantity of projects that have not seen the promised benefits of using this development model.
It seems iterative and incremental is the de facto model for any modern software development project. But the reality is that problems always arise and many developers begin to doubt the real benefits of working in an iterative and incremental manner (much of the time, developers feel they have to go back to a more classic waterfall model which, to be honest, for some software projects is not so bad). Moreover, some people start to believe that the iterative incremental model began because of the work being done by a bunch of non-experienced theorists that ended up writing books on this topic.
In my experience, most of the time the main problem is not being focused. To succeed using iterative and incremental development, you must be focused. If you work in a team, you and all of your peers must be focused.
In this context, being focused means working towards an objective set for the iteration. Of course, depending on your actual situation, you can also call it an iteration goal. And working here means doing implementation activities that, when finished, eventually would lead to the achievement of the objective or the goal established for the iteration.
In Scrum, it is recommended that the Scrum team craft a goal soon after determining how many Product Backlog items can be worked on the Sprint. But being focused is not limited to Scrum.
Being focused is a must in any development process that is modeled after following the iterative and incremental model. The main reason is that you and your team must work together in a cohesive and organized manner and the objective or goal will act as a guide for you and your team to be focused. It is common to find teams with some members working towards what they think is important and others working towards what they view as required. What these teams have not done is to sit, before implementation begins, and discuss if they all understand what the customer/user expects at the end of the iteration, which is the main source to define a goal or objective. Usually, a goal or objective will be oriented toward some functionality. For example, "provide the user a useable interface for analyzing social data gathered from two defined sources" (of course, analyzing social data is something you have to refine).
Before starting implementation, be sure you and your team understand, at the same level, what you have to accomplish, that is, the iteration goal or objective. Taking the above example, if one or more members feel the objective is to test the integration of APIs to the sources that provide social data, then your team will not be focused on the same objective because some of them will be working towards API integration (which will probably end in a technical prototype that is only interesting for technical people) and others working towards implementing functionality (which will give you early feedback from your customer/user).
There are some cases in which being focused is very hard to attain.
Although there could be many examples, I can tell you that R&D environments are typically so complex that most of the time your goal or objective risks becoming obsolete in less than two weeks! Thus, be especially careful in these environments. Try to shorten the iteration. Not so short to not being able to build at least one piece of working functionality, but not so long to allow the risk of obsoleting the goal or objective increase. In practical terms, one or two weeks for these environments is OK. Note that if you select one week as the length for the iteration, your iteration goal must be consistent with what you and your team can accomplish in one week.
Finally, be careful with being flooded with goals or objectives. No matter how long you set your iteration for, having more than 3 to 4 goals will probably affect you and your team's focus. So, having several goals will not be a guarantee of being focused.


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<!DOCTYPE html>

  <meta charset="UTF-8">

  <title>CodePen - A Pen by  Andy Brown</title>

  <title>Andy's Notes</title>

Important Concepts

How the Web Works

The web is a bunch of computers that communicate
  with each other. When a person goes to a web
  page like www.google.com, their computer sends
  a HTTP Request to a server. The
  server finds the appropriate HTML document and sends
  it back to the user's computer where a web browser
  interprets the page and displays it on the user's screen.
  This video
  does a good job of explaining.

HTML

HTML stands for Hypertext Markup Language. HTML documents form the majority of the
  content on the web. HTML documents contain text content which describes "what you see"
  and markup which describes "how it looks".
   This
  video gives a good overview.

Tags and Elements

HTML documents are made of HTML elements. When
  writing HTML, we tell browsers the type of each element by using HTML tags.
  This video
  explains the distinction well.

Why Computers are Stupid

Computers are stupid because they interpret instructions
  literally. This makes them very unforgiving since a
  small mistake by a programmer can cause huge problems
  in a program.

Inline vs Block Elements

HTML elements are either inline or block. Block
  elements form an "invisible box" around the content inside of
  them.

redpajama_set_name: RedPajamaGithub


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NFL Week 2: How PNJ-area players fared
Looking at how PNJ-area products fared in Week 2 of the NFL season.
NFL Week 2: How PNJ-area players fared Looking at how PNJ-area products fared in Week 2 of the NFL season. Check out this story on pnj.com: http://www.pnj.com/story/sports/2017/09/19/nfl-week-2-how-pnj-area-players-fared/682909001/
Pensacola News Journal Published 4:24 p.m. CT Sept. 19, 2017
Seattle Seahawks wide receiver runs after the catch against San Francisco 49ers cornerback Dontae Johnson in the first quarter of last Sunday's game at CenturyLink Field in Seattle, Washington.(Photo: Otto Greule Jr, Getty Images)
Here's a breakdown of how PNJ-area products fared in Week 2 NFL games:
Josh Sitton, Chicago Bears, OL, Pensacola Catholic
Sitton hurt his ribs and had to be taken out of a 29-7 loss to the Tampa Bay Buccaneers. Cody Whitehair took his place. It's not clear when Sitton will return yet.
Doug Baldwin, Seattle Seahawks, WR, Gulf Breeze
Baldwin bounced back from a tough Week 1 in a loss to the Green Bay Packers with six catches for 44 yards on nine targets in a 12-9 win over the San Francisco 49ers.
Jordan Leggett, New York Jets, TE, Navarre
Leggett was inactive (knee injury) for the second week in a row as the Jets lost, 45-20, to the Oakland Raiders and dropped to 0-2. Could be back this week to make NFL debut against the Miami Dolphins.
Terrell McClain, Washington Redskins, DL, Pensacola High
McClain only had one tackle, but made a big play in a 27-20 win over the Los Angeles Rams when he recovered a fumble by running back Todd Gurley.
Alfred Morris, Dallas Cowboys, RB, Pine Forest
Morris played just one snap and did not get to carry the ball in a 42-17 loss to the Denver Broncos, although three other Dallas running backs did get carries.
Graham Gano, Carolina Panthers, K, Tate
Gano went 3-for-3 on field goals with a long of 34 yards -- which was all the points Carolina needed in a 9-3 win over the Buffalo Bills. Gano is 6-for-6 on field goals through two games.
Damarious Randall, Green Bay Packers, DB, Pensacola High
Randall had three tackles in a 34-23 loss to the Atlanta Falcons.
Kobe Lovelace making impact for Escambia basketball
Price's recruiting is trending with Oklahoma offer
Gulf Breeze girls down rivals late in banner week
PNJ Athlete of the Week voting (Jan. 4-11)
PHS girls soccer rises again with playoff push
Accomplished skater joins Pensacola figure skating club


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policy/legislation
Breaking: Inflation Reduction Act is signed into law
August 16, 2022 Jim Chilsen clean energy legislation, Policy/legislation
The nation has taken a historic step forward in fighting costly climate change and lowering utility bills through energy efficiency with passage of the Inflation Reduction Act (IRA). President Biden signed the IRA into law on Tuesday, August 16, The landmark energy bill passed the U.S. House on Aug. 12…...
CUB explainer: The Inflation Reduction Act
August 3, 2022 Elizabeth clean energy legislation, Policy/legislation
The U.S. Senate is considering legislation that supporters say would represent the nation's largest investment in energy efficiency in history, and its biggest and best attempt yet to fight climate change. The Inflation Reduction Act (IRA) aims to reduce inflation by increasing corporate tax revenue by closing loopholes and supporting…...
CUB's Capitol Report: Fighting rubber-stamped rate hikes, water privatization, and unfair gas charges in Springfield
January 20, 2021 Celeste Clean Energy Jobs Act, gas bills, Policy/legislation, State Legislative Update, Updates, water privatization
With Illinois' new General Assembly taking up business in Springfield amid a pandemic, CUB's Bryan McDaniel will be busy fighting for consumers on a number of important bills. Help CUB fight for lower utility bills "Fighting for consumer legislation in Springfield is always a challenge because energy, water, and internet…...
Stop spending abuses by Peoples Gas: Fight for HB 4898
February 28, 2018 Jim Chilsen Policy/legislation
CUB, AARP Illinois and Illinois PIRG this week held a news conference about the mismanagement and spiraling costs associated with a Peoples Gas plan to replace aging pipes underneath the city. How bad is it? An analysis by Illinois Attorney General Lisa Madigan found that if the program isn't changed…...
News Release: Proposed State Law Aims to Quash Spending Abuses by Peoples Gas in Bloated Pipe Replacement Program
A new bill pending in the Illinois General Assembly would eliminate the mechanism Peoples Gas has used to bankroll a pipe-replacement program widely decried for its rampantly escalating cost estimates and chronic waste and mismanagement. The proposed measure, championed by AARP Illinois, the Citizens Utility Board (CUB), and Illinois PIRG,…...
CUB Advocacy Item: Tell White House its tariff is bad for solar, bad for consumers
January 25, 2018 Jim Chilsen Policy/legislation
The White House this week announced a 30% tariff on imported solar panels. The tariff reportedly will decrease by 5% over a four-year span, ending at 15% in 2022. This decision will needlessly raise the cost of solar panels, which could stall or kill solar projects that help stabilize the…...
BREAKING: Trade officials open door for tariff that could be devastating to solar industry
September 22, 2017 Jim Chilsen Policy/legislation
In a 4-0 vote, the U.S. International Trade Commission today opened the door for the White House to impose tariffs that could more than double the cost of the imported solar panels so important to the health of our nation's solar power industry. The Los Angeles Times reported that the…...
Urge Congress: Don't kill net neutrality!
September 7, 2017 Matt Internet/Broadband, Policy/legislation
As the fight to protect your Internet rights rages before the Federal Communications Commission (FCC), the House of Representatives' Energy and Commerce Committee is preparing to hold a hearing on "ground rules for the Internet," which could lead to anti-net neutrality laws backed by big Internet Service Providers (ISPs) like…...
Tell us your landline story
July 26, 2017 Matt Cable/Telecom, Policy/legislation
How do people feel about losing their landline phone service? "They're terrified," Julie Vahling, AARP Illinois associate state director, said in a recent TV interview. We want to hear how YOU feel. AT&T has won state legislation to eventually end landline phone service in Illinois—but it still needs to get…...
Illinois Internet Update
May 19, 2017 Matt AT&T, Cable/Telecom, CUB Action Network, Policy/legislation
Update on the battle to protect our Internet: The Federal Communications Commission (FCC) this week formally voted to move forward with a proposal to gut Internet consumer protections called "net neutrality." We want to thank the 2,000 people who signed our initial petition earlier this month. Here's why it's important…...
Your ticket for the: Illinois Internet Update


Business cards for members, officers, and board members, and to promote the ICG.
These business and promotional cards can be printed on standard business card stock, availale from most office supply stores. Cards include an optional back side with information about the ICG.


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text:
FA Cup: Chelsea v Man City Betting Tips & Preview
February 29, 2016 February 19, 2016 by Greg Lea
Chelsea take on Manchester City in the FA Cup fifth round this weekend as Guus Hiddink looks to win the competition as the Blues' interim boss just as he did in his first spell at the helm in 2009 (4pm Sunday live on BBC1).
Tuesday's 2-1 loss to Paris Saint-Germain in the first leg of Chelsea's Champions League round of 16 tie was the first time Hiddink has suffered defeat since taking the reins at Stamford Bridge in mid-December. The champions have improved massively since the Dutchman's installation in the dugout, with the performances against Crystal Palace, MK Dons, Arsenal and Newcastle United among the best Chelsea have produced all season long.
Hiddink has coaxed major improvements from some of the side's under-performing players, including Cesc Fabregas (pictured), Diego Costa and Branislav Ivanovic. The form of Eden Hazard remains a concern, however – the Belgium international is virtually unrecognisable from the man who scooped both the PFA and FWA Player of the Year awards last time out – with his only goal this season coming from the penalty spot in the FA Cup fourth round thrashing of Championship strugglers MK Dons. With Pedro impressing against Newcastle last weekend, Oscar fully fit once more and Willian continuing to excel, Hazard could face a battle to retain his place in the starting XI after a particularly poor showing against PSG.
Manchester City also go into this weekend's game on the back of a defeat, with Tottenham Hotspur triumphing at the Etihad Stadium last weekend to leave City six points adrift of the summit of the top flight. There is little doubt that the two-time Premier League champions have underperformed massively this year. Despite spending £150 million in the summer, Man City will probably not win the title or the Championship League, with the two domestic cups providing the best chance of silverware.
It has been suggested that the club's announcement that Pep Guardiola will replace Manuel Pellegrini as manager next season has derailed City, but the vast majority of the problems they have encountered in recent weeks are merely a continuation of what went before earlier in the campaign. Although there is plenty left to play for on all fronts, it will take a big effort for City to turn things around in 2015/16.
[quote style="boxed" float="right"]FA Cup Winner Betting Odds[/quote]
Central defenders John Terry (hamstring) and Kurt Zouma (knee) and striker Radamel Falcao (groin) are unavailable for selection for the hosts, but January signings Matt Miazga and Alexandre Pato could be involved for the first time.
Pellegrini has already admitted he will rotate his squad, meanwhile, with Sergio Aguero, Yaya Toure and David Silva all likely to either be on the bench or left out of the matchday squad. Fabian Delph (calf), Jesus Navas (hamstring), Kevin De Bruyne (knee) and Samir Nasri (hamstring) are all definitely out, but Wilfried Bony (calf), Eliaquim Mangala (hamstring) and Bacary Sagna could be fit to play a part.
Youngsters Bersant Celina, Angelino, Manu Garcia, Aleix Garcia and Cameron Humphreys could also be involved, while Kelechi Iheanacho is likely to start the match after his hat-trick in the 4-0 win at Aston Villa in the previous round helped Man City reach this stage of the tournament.
Because the visitors look set to rest a number of key players as they prepare for Wednesday's Champions League encounter with Dynamo Kiev and look ahead to the continuation of their Premier League title bid next weekend, Chelsea are rightly considered favourites to triumph at Stamford Bridge on Sunday afternoon. With little to play for in the Premier League and a tricky task awaiting them in the second leg of their own Champions League clash with PSG in three weeks' time, Chelsea's best chance of salvaging something positive from their dreadful season is in the FA Cup, making them worth backing to win this weekend.
Our Chelsea v Man City Preview's Betting Tips
Betting Tip: Chelsea to defeat Manchester City 3-1 at best betting odds of 15/1 with BetVictor.
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These student activists at Sun Valley School in San Rafael, Calif., are focused on getting Crayola to change its recycling ways. With them is group facilitator Land Wilson.
They may be small in stature, but kids at a California elementary school have gotten more than 55,000 people to sign an online petition asking Crayola to "take back" and recycle used plastic markers.
Don't get these 1st to 5th graders wrong -- they say they love Crayola products and are just looking to educate the company on how to lead industry and inspire others.
"We're asking Crayola to make sure these markers don't end up in our landfills, incinerators and oceans," the children said in their petition at Change.org.
Just a week old, the "Crayola, Make Your Mark!" petition came about when the "Green Team" at the Sun Valley School in San Rafael, Calif., started looking for a new project.
"The idea evolved from conversations with kids about plastic waste and they immediately identified with how many Crayola plastic markers they had thrown away," Land Wilson, the adult volunteer who facilitates the efforts, told msnbc.com. "Forty students eagerly stepped up and wanted to do something about the problem."
"We simply want Crayola to establish an easy take back program that kids can partake in -- i.e. prepaid return envelopes with their products or dropoff locations at retail outlets and schools," he added.
One man's trash is another man's treasure. Richard Lang and Judith Selby Lang are harvesting the plastic refuse littered on California's Kehoe Beach and turning it into beautiful, unique works of art. NBC's Mike Leonard reports.
Wilson said his own two children are huge Crayola marker fans. "Over the past 8 years, we have gone through approximately 500," he figured.
Crayola acknowledged the good intentions but said that, for now at least, there's no practical way to take back and recycle entire markers.
"We value and encourage children to share their ideas and appreciate the suggestion that the students of Sun Valley brought to our attention," Crayola spokeswoman Stacy Gabrielle told msnbc.com. "At this time, we do not have the facilities or a process that will enable us to offer a take back program."
In describing Crayola's environmental initiatives, Gabrielle did note that the caps on each marker can be recycled at centers that take polypropylene, one of the least recyclable plastics.
Wilson said the children hoped Crayola would expand an internal program it has to recycle markers flawed on the production line.
Gabrielle did not address that directly, saying only that Crayola is not able "to take back and make new markers from used ones and provide consumers with a high quality marker that meets our rigorous safety standards for children."
So is an all-out boycott next? Don't hold your breath.
"We don't want to boycott because we love Crayola," Wilson said. "The environmental problems children hear about daily is long and they need a champion. What better champion than a company that they already know and love."
At Change.org, deputy campaign director Mike Jones said the petition has definitely caught on with users. "We've seen more than 15,000 petitions started on Change.org over the past month," he told msnbc.com, "and this campaign definitely ranks near the top this month in terms of how quickly it grew."


Part truth, part sci-fi, the notion of rogue artificial intelligence is gaining attention for good reason. As the creators of AI, humans hold responsibility over sentient machines in a manner similar to parental duties. But as AI matures into programs that can spawn and train themselves, things become less explainable by humans and more autonomous for machines. AI's complexities have led to the call for more diversity of backgrounds and soft skills in the field in hopes of curbing bias and an all-out derailment of AI through more thoughtful training. So are parents uniquely equipped to train AI, and could a parenting method better train AI to abstract and adapt in today's rapidly advancing business world?
Recent developments have catapulted AI's advancements, enabling AI's degree of cognition for the Gestalt test, realistic text generators, and accurate medical diagnoses. And for every type of AI, there's an engineer behind the scenes, programming the software to recognize patterns in massive data sets to achieve a particular objective. To this end, a parent-like approach is already in use with reinforcement learning, which guides an AI's initial development so that it can learn quickly from its mistakes and self-correct accordingly. At the same time, developments in neural networking for AI have imbued machines with even more human-like qualities, begging the question: Will AI soon be able to think abstractly enough to generalize beyond niche use cases for broader business applications?
To gain a better understanding of parental-style training methods in the dizzying world of AI, I recently spoke with Wikibon Inc.'s lead analyst for data science, James Kobielus. For more than a decade, Kobielus has been closely analyzing the depths of AI, from computing infrastructure to ethical frameworks. It will take a village of skill sets and AI training methods, spanning supervised and unsupervised models, to prepare AI for the grownup tasks of modern business, according to Kobielus.
How could parental experience contribute to the soft skills helpful in AI training?
Kobielus: Any sentient creature, from an octopus to a tree, engages in some degree of learning. They have to, as it were, adapt to different environments. We've evolved to learn, and that's why we're still here. So how does a person learn? There's nature, and there's nurture.
Let's talk about nature. As an invention of man, AI is refined and adapted to various tasks. When we're talking about learning in the AI context, it's able to adapt its behavior to changes in the environment, meet the challenges it faces in that environment, and has some degree of success in reaching its outcomes. In the past 10 years, AI has shifted almost entirely from rule-based systems to what we now call machine learning.
In parenting, to some degree, a parent doesn't need to give their child a lot of things. Babies are born with cognitive skills built into their wiring. Learning isn't training in the sense that there's some specific task to do to ensure unsupervised learning. But for AI, supervised learning is building a model to see how it can process data in a way to predict what it will see next based on how it's been trained on historic data. Examples include the prediction of age, race, gender, or facial recognition.
In the context of parenting and AI, building predictive models reasonably well is a soft skill, as you have to understand what causes what. For reinforcement learning, you've got to understand the task, and you want to make sure people aren't being harmed and objects aren't being damaged. There has to be extensive simulations in reinforcement learning — with autonomous cars, for example. It's the same for parenting; there's lots and lots and lots of rules. Parents give a long or short reach based on the risks of the environment. Kids don't learn all on their own, but they do have innate limiters.
How could reinforcement learning help curb bias in AI models?
Kobielus: When it comes to bias in AI, it's defined as a set of outcomes you want to avoid. Every AI has a bias toward the task for which it's trained. When we talk in a broad sense of the perfect AI model, it comes down to the soft skills of the AI builders understanding the task to be achieved. There's lots of variables, such as protected attributes, when building AI for home loan approvals, as an example. While there may be valid predictors in a loan, if they're baked into the AI model, it could effectively unfairly bias entire groups of people that didn't have historic advantages like wealthy parents or private schooling.
How AI can curb bias is: focus on the data. It reflects the bias in society at large so the AI can be designed against unwanted bias. The AI model must be tested for potential bias, which can be done by a human workforce to evaluate those outliers identified by the AI.
For reinforcement learning to avoid bias, it's actually not something I've come across yet, so let's explore it. If an AI is programmed to avoid the steps that might be correlated with unfair discrimination, it's possible to use reinforcement learning to train an AI model to take steps to avoid overt bias.
What can machines do better than toddlers? What can toddlers do better than machines?
Kobielus: Let's just say humans, because toddlers are humans. Well, humans aren't programmed — we're not machines. At no point has someone written code to be directly inserted into my brain. I instead take information and assess it. That's how we learn.
AI must achieve logic from humans, who can program in hard logic and soft logic. And logic is becoming increasingly statistical. That's what the AI revolution is all about. Machines run 24/7, don't sleep or burn out. Machines can process far more data than humans and can keep an updated, precise data log, while I can barely recall what I said two seconds ago.
For AI, what's so amazing is the chipset. The industry is moving toward AI-optimized chipsets, [graphics processing units], and Tensor Core processing. The logic that drives machines of all sorts, especially edge devices like my smartphone and Alexa sitting on my desk, is able to learn from its environment with amazing versatility to engage with humans.
But what humans can do better than machines is analogize. We can compare what we saw before to what we're seeing now. Analogies are the foundation of human intelligence, and AI is now being programmed to do analogies under supervised learning with statistical representations.
You could even look at AI as increasing the refinement of statistical analysis for humans. It's taking all of our senses — vision, auditory, etc. — to build and refine statistical analysis. What machines can do is rapid, across vast troves of data possibly invisible to humans. We have intuition and innate skills. Machines are symbiotic with us, pumping our own intuition with data.


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As an electrical contractor we have seen many Zinsco/Sylvania electrical panels and circuit breakers. We believe that the owner of such equipment needs to be given factual information on his electrical system and then make up his or her own mind on a course of action. The "Inspetapedia" reports about a 25% of Zinsco/Sylvania panels inspected have damage. But the report does not give details on the age of equipment, atmosphere around the panel or correctness of installation. We think that all of these factors play an important part in the decision of rather to replace the panel and circuit breakers or leave as is. Removing circuit breakers for inspection prepossess is not recommended but rather a thermal scan of the circuit breakers for locating possible trouble spots is recommended. Some of the panels that we've seen are in good shape visually and may require no maintenance or replacement.
If you have any Commercial, Industrial or Residential electrical needs around Portland Oregon area please contact Phoenix Electric for help. Please feel free to share this article with others wanting to know the answer to this question: Are Zinsco Circuit Breakers a Fire Hazard ?


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The Mendocino Voice | Mendocino County, CA (https://mendovoice.com/2022/01/mendocino-countys-current-covid-19-surge-continues-miller-report-for-jan-18-22-column/)
Mendocino County's current Covid-19 surge continues: Miller Report for Jan. 18, '22 (column)
By Dr. William Miller | January 19, 2022
Dr. William Miller from a Zoom interview, December 2020.
Editor's note: Dr. William Miller, chief of staff at the Adventist Health Mendocino Coast Hospital, is writing weekly reports concerning the COVID-19 situation on the Mendocino Coast. We are pleased to be running his health column, with details on the medical fight against the pandemic. The views shared in this weekly column are those of the author, Dr. William Miller, and do not necessarily represent those of The Mendocino Voice or of Adventist Health.
COVID TESTING & VACCINE INFO: For more information on COVID-19 vaccines, testing, and masking, contact the Mendocino County Public Health COVID19 Call Center at (707) 472-2759 or visit their website here. You can read our ongoing coverage of the pandemic here, and find the current county COVID-19 data here.
The number of new COVID cases continues to rapidly rise throughout the county. This has significantly affected many local businesses, public services, hospitals and schools. With many children out from school, this further impacts businesses and services as parents must stay home with sick kids. Many of those parents may then, in turn, become infected. Before we get into the details, I want to remind everyone that the vast majority of people who get COVID have only mild symptoms, approximately 80% since the start of this pandemic and that Omicron seems to be somewhat less virulent so that number is probably higher now. However, because a percentage of people will still get very sick, we all need to do our part in reducing the spread of this illness.
The seven-day average for the county last week was 94.66 which is very high. This has also been reflected in the numbers from the Ft Bragg Unified School District (FBUSD). According to their website, for the months of August through December, they were averaging about 25 positive cases per month in students and staff combined. However, there have been 204 positives as of January 14th for the preceding one month. It is likely that Omicron makes up a substantial explanation for the dramatic increase in cases. Many in our community have pointed to the recent basketball tournament as a super spreader event that kicked this off. This may be true due to the large number of fans in the bleachers who were unmasked. It is always easy to point fingers in retrospect, however, to be clear the decision to have the event was one made jointly by all nine of the superintendents and it was felt that sufficient safety measures were in place.
"In the weeks prior to the tournament, we had very few cases leading us to believe that it was safe to hold the event. What we have learned is that getting people to follow our expectations around masking is very difficult. In the future, we may have to resort to not having spectators to our games at all if we can't get compliance with this requirement," said Becky Walker, superintendent of FBUSD. "We know this is a difficult situation and we also know that together we will get through this," she added.
This surge in the community has led to a surge in our hospital. We have many staff who are out sick and who have tested positive. About a third of those are nurses. This is putting a significant strain on our already exhausted healthcare workers. Most of these positive staff will isolate for the standard ten days before returning to work. Where a critical shortage exists that impacts our ability to provide effective services in the hospital, we are following the CDC and state health department guidelines to potentially bring some staff back after five days of isolation. This is done on a case-by-case basis, only when there is a critical shortage or need and if done then extra precautions are taken to ensure the safety of other staff and patients.
According to a recent statewide hospital call, in addition to significant healthcare staffing shortages, many California hospitals are reporting cases of in-hospital transmission to patients. The coast hospital has not been exempted from this and is taking extra steps to address mitigation. Dr. Ramesh Nathan, our infectious disease consultant who is based in the LA area, told me yesterday that all of the hospitals he works at down there have experienced something similar. "Omicron is just so contagious that it is spreading despite all of the usual steps we have been taking to contain previous variants," Nathan said. "This is why we are now taking extra ordinary measures to prevent in-hospital transmission. Fortunately, it does appear that Omicron is causing less serious illness," he added.
Some of those extra ordinary measures include further limiting our already restricted visitor policy to immediate next of kin at end-of-life and parents/guardians of pediatric patients. We have canceled all elective surgeries for this week to reduce risk of exposure as well as to free up staff to be used elsewhere thus reducing the need to bring positive staff back early. We have asked that all our staff wear an N-95 while at work. We are asking that persons who come in for services such as having lab work done, have x-rays taken or to be seen in the ED wear a medical grade paper mask (which we can provide if needed) and not a cloth mask. These steps are helping us keep our hospital in a condition where we can provide the needed services to our community. The hospital, including our lab, x-ray and ER as well as our clinic, remain open. I firmly believe that the hospital and clinic remain a safe place for members of the community to receive their care.
In closing, I ask the following of all of us. Please, get vaccinated and boosted if you have not yet done so. Please, wear an N-95 or KN-95 if you will be in a crowded space indoors. Please, avoid large gatherings, especially if people will be unmasked. Finally, perhaps most important of all, please continue to treat each other with kindness and respect. Let's face it, we are all really tired of this pandemic. However, as Becky Walker stated, "… together we will get through this." I would add that when we look back on how we did, it should be with pride that we respected and cared for each other, truly helping us all get through this together.
Adventist Health Mendocino Coast
Covid variant
Dr. William Miller
3 thoughts on "Mendocino County's current Covid-19 surge continues: Miller Report for Jan. 18, '22 (column)"
Steven on January 20, 2022 at 11:45 PM said:
Lots of idiots in Mendocino county. Especially the Willits and Ukiah Area. Nobody wears masks at Good Guys gym in Willits so I went to Ukiah and it's the same at the Ukiah Valley North Location on School street. These people just don't care about others. It's that simple. They're just a bunch of selfish, delusional, trump supporting bigots that will put their own family in harms way simply to "exercise their freedumbs". It's extremely difficult to be part of a community where people have such a low IQ.
Bugaboo on January 21, 2022 at 4:36 PM said:
It seems Doctor Miller cannot make a simple statement to reach all the high school drops out in the county.
A simple statement is we are having an epedemic right now of epic proportions. You must get vaccinated.
But no the good doctor tells us right off the bat that omicron isn't so bad. It is this mixed messaging that creates confusion. Doctors should not be giving us instructions. PR people who discuss the issues should be messaging. Doctor Miller, please stop writing this column. It confuses educated and uneducated citizens alike.
How hypocritical is it of the good doctor to not tell us that upwards of 100 of his staff have been given an exemption from vaccination on religious grounds?
MCOE: CDC, CA Public Health, and school safety (column)
Prescribed burn happening at Howard Forest today, Jan. 26


I finally got a chance to see this movie. Jack Black is one of my favorite actor/musicians. Why? He's funny and talented! I guess I've been a fan since the Tenacious D HBO specials. I've been to a Tenacious D concert and I've bought Tenacious D stuff. So this review maybe biased. He was great in this movie. I thought this movie was very entertaining and the music was rock-a-licious!


Linda S. Blake Chapman, 68, of Steubenville, Ohio, passed away unexpectedly at her residence of natural causes on Monday, October 23, 2017.
She was born in Steubenville on October 29, 1948, the daughter of the late William Finley and Maria Teramana Blake, Sr.
Linda was a vibrant woman and loved to laugh.
Linda is survived by her three sons James E. (Kristen) Chapman, Jr., Jonathan B. (Lisa) Chapman and Christopher A. (Bridget) Chapman all of Columbus, Ohio; two grandchildren, Jack and Genevieve Chapman; and two brothers, William F. (Marsha) Blake, Jr. and Bruce A. Blake both of Steubenville, Ohio.
Friends may call at Dunlope-Shorac Funeral Home, 215 Fernwood Road, Wintersville, Ohio on Thursday 4-7 p.m. Funeral Liturgy with Mass at 10 a.m. Friday at Blessed Sacrament Church with Rev. Michael Gossett officiating. Entombment at Mt. Calvary Cemetery.