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News & Press Release Archive
MAPEI and Chameleon Power Partner to Present Color Science to Coverings Attendees
JUNE 1, 2016 | PRESS RELEASE
MAPEI, the world leader in grout, mortar and adhesive products, partnered with Chameleon Power to promote advanced color technologies at the recent Coverings tradeshow in Chicago. Utilizing Chameleon technology, MAPEI has evolved its grout colors for the tile and stone industry, and the new palette was presented to MAPEI customers at its booth. [...]
Interface Designers Exploit Web Technology To Assist Customers With Product And Pattern Designs
Interface, the world's largest manufacturer of modular carpet, has deployed a new visualization tool to help its team of designers maximize flooring solutions for their customer base. The visualization tool, provided by Chameleon Power, the leader in visualization technologies for the building and design industries, affords designers the ability [...]
Forbo Flooring Customers Enjoying New Visualization Experience
MAY 18, 2016 | PRESS RELEASE
Forbo Flooring Systems, a global leader in commercial flooring solutions, has launched a new visualization tool to help its customers create custom designs with Forbo's Marmoleum Modular floor tiles. The visualization tool, provided by Chameleon Power, the leader in visualization technologies for the building and decorating industries [...]
Chameleon Launches Product Simulation Engine for Building Industry Suppliers
Applying visualization technology to the design and custom order business, Chameleon Power, the market leader in color design and visualization technologies, has developed a simulation engine for the fabric, textile, shingle and other categories. Designed to help suppliers control product design costs while forecasting colors [...]
Chameleon Color Logic Engine Simplifies Color Palette Development for Suppliers, and Color Decisions for End Users
Chameleon Power, the market leader in color design and visualization technologies, has expanded its widely used suite of tools with color development and coordination modules. Based on its Chromalyzer color engine, the Chameleon color logic system aids [...]
Chameleon Finding New Industries for Its Lead Edge Visualization, Design and Specification Tools
APRIL 7, 2016 | PRESS RELEASE
Since inception, Chameleon Power has focused its marketing efforts on the building and decorating industries, which is why it is the leader and largest provider in the space. As the technology has evolved, Chameleon has realized opportunity to expand into similar categories in need of color accurate, effective selling [...]
Chameleon 3D Visualization Engine Getting Traction in Building and Decorating Industries
Chameleon Power's visualization tools are the standard in the building and decorating industries. With the 2015 launch of the Chameleon 3D visualization engine, the market dominance has expanded to another level. "Our tools have been the industry standard in many categories for a long time, however we aspired to up our game a notch to work [...]
Chameleon Features in Smart Home 2016
We worked with Mapei over the course of several months to assist in the evaluation of the existing Mapei grout palette with the goal of identifying colors in the existing palette that should be considered for obsolescence and to replace these and or increase the palette such that it included the most relevant legacy colors and added new colors that would be more relevant [...]
Color Expert Phil Kenyon Works With Mapei
Arizona Tile Launches Custom Tile Design Tool For Creating Unique Mosaics, Medallions, Backsplashes and Listelles
SEPTEMBER 21, 2015 | PRESS RELEASE
Arizona Tile, an innovator and distributor of tile and stone products, has launched a new design tool to help website visitors create and order unique designs with tile, stone, and glass. The visualization tool, provided by Chameleon Power, the leader in visualization technologies for the [...]
Sherwin-Williams Launches Paint On Web Visualizer for its HGTV HOME Brand of paints available exclusively at Lowe's
Sherwin-Williams, the global leader in paint and coatings, has launched the HGTV HOME paint brand for sale at Lowe's stores, and provides a unique visualization experience for consumers to view and select HGTV HOME paints in and on their projects while at the website. [...]
Formica Launches Design a Room Web Visualizer to Aid Customers With Surfacing Selections
Formica Corporation, a global leader in the design, manufacture and distribution of surfacing materials, has launched a new online room visualization tool to help its customers design their homes using Formica® Laminate and Formica® Solid Surfacing products. The visualization tool, provided by Chameleon Power, the leader in visualization technologies [...]
Equinox® Louvered Patio System Launches New Web Visualizer Tool for Viewing Louvered Roofs in Photographic Settings
Equinox® Louvered Patio System , a brand of Euramax International and the leading provider of elite patio systems, has launched a website visualization tool to help homeowners and architects view its louvered roof systems within projects online and on mobile devices. Chameleon [...]
Angie's List and Chameleon Power Expand Visualization Experience for Exterior and Interior Design Decisions
Angie's List, the leading web provider of local services, referrals and reviews, has launched a suite of visualization tools to help homeowners select and view real building materials within their projects online and on mobile devices. Chameleon Power, the leader in visualization [...]
Glen-Gery Picture Perfect Brick Visualizer Helping Customers Select Brick and Stone
SEPTEMBER 1, 2015 | PRESS RELEASE
Glen-Gery, a leading brick manufacturer, has launched a new visualization tool to help customers with the challenging task of selecting brick for their homes and commercial buildings. The visualization tool, provided by Chameleon Power, the leader in visualization technologies for the building and decorating industries, helps homeowners and the trade view [...]
Chameleon Visualizers Used For More Than 70 Million Selections Per Month
JULY 17, 2015 | PRESS RELEASE
Chameleon Power's visualization tools have become the standard selections and design/decorate technology for website and mobile users on a global basis and have passed more than 70 million selections per month. The Chameleon web and mobile tools are deployed globally by the leading suppliers, distributors, builders, dealers, and websites in [...]
Angie's List Announce Exclusive Paint Relationship with Benjamin Moore
MARCH 17, 2015 | PRESS RELEASE
Angie's List ANGI, -1.19% today announced its first exclusive paint manufacturer relationship with America's Favorite paint, color and coatings brand, Benjamin Moore. The alliance identifies Benjamin Moore as the paint of choice by Angie's List and provides members with contractor services through its private marketplace. Angie's List members [...]
Belgard Hardscapes Launches New Visualizer Tools for Specifying Pavers and Wall Products
FEBRUARY 24, 2015 | PRESS RELEASE
Belgard Hardscapes, a leading provider of paver and wall products, has launched a suite of visualization technologies to help homeowners, landscapers, and contractors to view real materials within their projects online and on mobile devices. Chameleon Power, the leader in visualization technologies for the building and decorating industries, [...]
Ply Gem Launches Slate Selector Web Visualizer
FEBRUARY 1, 2015 | PRESS RELEASE
Ply Gem, a leading building products manufacturer, has launched a new visualization tool in conjunction with its latest product line, engineered roofing. The visualization tool, provided by Chameleon Power, the leader in visualization technologies for the building and decorating industries, helps homeowners and contractors to view real roofing materials within their projects [...]
IKO Announces Release of RoofViewer TM App for Android TM Platform
IKO Industries, Ltd, a global manufacturer of asphalt shingles and related roofing materials for the residential and commercial roofing industry, has introduced its latest app. The company's popular RoofViewer software tool is now available as a free download from the Google Play™ store. Director of Marketing, Carol Perkins, explains the history of RoofViewer and its [...]
Guardian Introduces New Glass Visualization Tool
Architects and designers can now see an accurate visual impression of Guardian SunGuard exterior coated glass products under varying lighting conditions with the new Guardian Glass Visualizer. An online tool available in North America at sunguardglass.com the Glass Visualizer is the newest edition to the suite of Glass Analytic services from Guardian that includes [...]
Chameleon Power Acquires Chromalyzer
June 16, 2014 | PRESS RELEASE
Chameleon Power has acquired Chromalyzer, the leading provider of color analysis and palette development tools developed specifically for Manufacturers of products with extensive color ranges, where color is an important part of the purchasing decision. The acquisition is effective in June, and the Chromalyzer suite of tools will be rebranded under the Chameleon [...]
Chameleon Power and OW Lee Release Fire Pit Visualization Tool
OW Lee, manufacturer of fine wrought iron and wrought aluminum furniture has teamed up with software developer Chameleon Power to give customers the opportunity to build their own fire pit with the Casual Fireside Fire Pit Builder. This new visualizer tool allows users to view OW Lee fire pit options from their computer or mobile device. Customization [...]
Color Guild Launches iPad Visualizer App to Help Contractors and Consumers with Paint Selections
Color Guild, the global paint and color authority with 55 independent paint manufacturer members, has launched the first iPad visualizer app for the paint industry. The new visualizer tool allows users to view Color Guild paints on their projects from the popular mobile device. [...]
Matching Paint Colors Accurately in a Snap with the New ColorMatch iPhone and iPad App
Color Guild, the global paint and color authority with 55 independent paint manufacturer members, has launched a paint matching application for Apple mobile devices. The ColorMatch tool, downloadable from the Apple app store, allows users to quickly snap a photo of their room/project and instantly match to paint colors from the Color Guild IS and Historic palettes. [...]
Color Guild Leads Way with Next Generation Visualizer Tools and Technologies
Color Guild, the global paint and color authority with 55 independent paint manufacturer members, has upgraded its website visualizer to allow users to upload and decorate their own photos and select from the Color Guild IS and Historic palettes. "Our old visualizer was Flash-based so it did not work on iPads and other mobile devices, and really needed a technology [...]
Visualization For Glass Selection? It's possible with the power of Chameleon
OCTOBER 3, 2013 | PRESS RELEASE
Chameleon Power, the leading provider of web and mobile visualizer solutions to the building and decorating industries, has developed a visualization tool for the glass industry. The glass visualizer is the first tool that takes into consideration all of the factors related to glass selection in the commercial building industry. [...]
About Chameleon Power Inc.
Headquartered in Novi, Michigan, Chameleon Power is the leading web and mobile software and services provider to the building and decorating industries. Chameleon Power has provided visualization, design and configuration tools and services to leading suppliers and the trade since 1999. Chameleon Powered web sites and marketing campaigns create virtual showrooms that provide a seamless connection between manufacturers and consumers. With many firsts including first photographic visualizer, first mobile visualizer app for IOS, first photo upload tool, and first 3D visualization engine, Chameleon is always the leader in launching next generation tools for its customers. For more information, visit chameleonpower.com
Matthew Gomula
mattg@chameleonpower.com
42400 Nine Mile Road
Novi, Michigan 48375
(D) 248.912.0341
Chameleon Power reveals visualizer engine for viewing 3D objects in photographs and renders
Novi, MI — Equinox® Louvered Patio System , a brand of Euramax International and the leading provider of elite patio systems, has launched a website visualization tool to help homeowners and architects view its louvered roof systems within projects online and on mobile devices. Chameleon Power, the leader in visualization technologies for the building and decorating industries, has developed this tool based on its next generation three-dimensional visualization engine.
The new visualizer tool allows users to select stock outdoor photos, or upload their own, and apply the Equinox® Louvered Patio System roof to the photograph. Additional unique features include altering sun direction, time of year, changing louver angle, changing structure design and color, etc.
"The visualizer was implemented to enhance the user experience, allowing them to visualize and experience a life with an Equiox Louvered Patio System," said Daisy Lilley, Director of Marketing Communications for Euramax. "As the leader of premier shade structures, we feel the need to provide cutting edge solutions that help our end users and architects design our systems into their projects."
"We were flattered when Equinox® Louvered Patio System challenged us to enhance our technology in order to allow application of their unique roofing systems to online photographs and projects," said Dan Dempsey, President of Chameleon Power. "Our new 3D engine is a great complement to the fantastic roofing technology that Equinox® Louvered Patio System has brought to market, and ensures Equinox® Louvered Patio System will remain on the leading edge of their industry."
The Visualizer is available at the Equinox® Louvered Patio System website (equinoxroof.com) and is also downloadable as an iPad or Android app at the Apple app store or Google Play store
About Equinox® Louvered Patio System
Committed to providing the best in design, form and function,Equinox® Louvered Patio System is recognized as the leading supplier of elite patio systems. Specified by discerning consumers and designers who demand solutions of superior quality, Equinox® Louvered Patio Systems have been chosen for many exclusive projects around the world. Our quality product offering, advanced LEAN manufacturing processes and dedicated customer service values have elevated Equinox® Louvered Patio System to the system of choice.
Equinox® Louvered Patio System is a brand of Euramax International, Inc., a global producer of architectural copper, metal roofing and cladding, patio structures, roof and lawn drainage, snow retention, windows and transportation products for original equipment manufacturers, distributors, contractors and home centers worldwide. To learn more about Euramax, go to euramax.com.
Interactive web visualizer tool is helping designers attain new creative heights in custom flooring solutions for their clients
Novi, MI (June 1, 2016) Interface, the world's largest manufacturer of modular carpet, has deployed a new visualization tool to help its team of designers maximize flooring solutions for their customer base. The visualization tool, provided by Chameleon Power, the leader in visualization technologies for the building and design industries, affords designers the ability to create infinite design outcomes for their clients from the many unique color and pattern options within the Interface product family.
The new Floor Designer and Mood Board Tools incorporate Interface's diverse palette of carpet tiles and allows users to render free-form layouts or compose custom designs using pre-defined templates. In either mode, the results are unique and gives the end-customer a definitive view of the final outcome.
"Interface is an excellent global brand known for quality flooring materials in the commercial space," said Dan Dempsey, President of Chameleon Power. "With our technology, Interface is able to elevate its design services above its competitors while specifying its carpet tile into commercial projects."
Chameleon provides two-dimensional and three-dimensional photographic visualization technologies that help its customers sell and specify their products more effectively. The software technologies are deployed as customer-facing solutions and as channel-based tools that simplify the sales process.
The Floor Designer Tool is featured on YouTube at: https://www.youtube.com/watch?v=4_pkEubCjzU
About Interface: Interface, Inc. is the world's largest manufacturer of modular carpet, which it markets under the Interface and FLOR brands. The company is committed to sustainability and doing business in ways that minimize the impact on the environment while enhancing shareholder value. For more information, visit www.interface.com.
About Chameleon Power: Headquartered in Novi, Michigan, Chameleon Power is the leading Web technology provider to the home building and decorating industry. Chameleon Power has provided visualization and e-commerce solutions to the home building and remodeling industries since 1998. Chameleon Powered Web sites create virtual showrooms that provide a seamless connection between manufacturers, e-tailers and consumers. For more information, visit www.chameleonpower.com.
Chameleon color technology, and the new MAPEI color palette, on display at MAPEI booth during industries largest tile and stone event
Novi, MI (June 1, 2016) Deerfield Beach, FL and Novi, MI — MAPEI, the world leader in grout, mortar and adhesive products, partnered with Chameleon Power to promote advanced color technologies at the recent Coverings tradeshow in Chicago. Utilizing Chameleon technology, MAPEI has evolved its grout colors for the tile and stone industry, and the new palette was presented to MAPEI customers at its booth. Phil Kenyon, Chameleon's VP of Color Solutions, presented Chameleon's color science technology at the MAPEI booth throughout the show.
"We helped MAPEI build and launch its new color palette utilizing our Chromalyzer engine and our color knowledge," said Phil Kenyon. "At Coverings, we presented, to MAPEI booth visitors, the science and study behind the changes made and how we conceptualized the new palette that MAPEI presented."
Chameleon's color expertise and corresponding technology is utilized globally across many industries including paint, grout/mortar, textures, fabrics, cosmetics, design, and many more. Estee Lauder, MAPEI, Nike, PPG, Sherwin-Williams, Valspar and many other global manufacturers utilize Chameleon for color help and palette creation.
"We used Chameleon color technology to support our creative team and color lab to develop a new 40-color palette spread across 5 color collections, each infused with a distinct personality," said David Mowery, TSIS Business Manager of MAPEI. "MAPEI is the first tile and stone installation systems manufacturer to use groups of organized grout colors to help customers make the best color choice for their grout."
Chameleon tools and services are deployed as customer-facing solutions and as product development technologies within the manufacturing and design sectors.
"The leading suppliers use Chameleon to stay ahead of their competitors and drive specification of their products," said Dan Dempsey, President and CEO of Chameleon Power, Inc. "MAPEI has taken a cutting edge approach to grout selection, and Chameleon is proud to partner with MAPEI in this process."
About MAPEI: Established in 1937, MAPEI Group is a privately owned global corporation headquartered in Milan, Italy, with 71 subsidiaries including 68 plants in 31 countries. The company specializes in manufacturing chemical products for building, including waterproofing products, special mortars and admixtures for concrete, products for the restoration of ancient buildings, and special decorative and protective coatings for walls. In addition, MAPEI is today the world leader in the manufacturing of mortars, grouts, adhesives and complementary products for the installation of all types of floor and wall coverings. For more information, visit www.mapei.com
Interactive web visualizer tool is helping website visitors select Marmoleum materials for their projects online
Novi, MI (May 18, 2016) Forbo Flooring Systems, a global leader in commercial flooring solutions, has launched a new visualization tool to help its customers create custom designs with Forbo's Marmoleum Modular floor tiles. The visualization tool, provided by Chameleon Power, the leader in visualization technologies for the building and decorating industries, helps customers to view Marmoleum Modular within room scenes online and on mobile devices.
The new visualizer tool allow users to play with a broad range of colors and patterns to create custom floor designs and visualize how the design will look in real-world applications. The photographic visualizer tool is integrated into the Forbo Flooring site and accessible in the Inspiration area.
"The new Marmoleum Modular tile app was created to provide a more compelling reason to specify Forbo flooring," said Lori Lagana, Marketing Manager, Forbo Flooring NA. "Creating beautiful, custom flooring solutions is simplified with visualization technology and the Modular tile app will assist our clients in viewing and selecting their flooring online at our website."
"Forbo is an excellent global brand known for quality flooring materials in the commercial space," said Dan Dempsey, President of Chameleon Power. "We're proud that Forbo elected to partner with Chameleon in providing visualization tools to its customer base."
The Forbo Modular Tile App web visualizer is available for use at www.chameleonpower.com/flooring/en-us/
About Forbo Flooring Systems: Forbo Flooring Systems is a leading global player in high-quality, commercial floor coverings & total solution flooring projects that include Linoleum, Vinyl, Luxury Vinyl Tiles, and Flocked Flooring. With a market share of over 65%, Forbo is a world leader in linoleum which is sold in rolls as well as modular tile formats. For more information, visit
www.forboflooringna.com
One of Chameleon's resident Color Experts, Phil Kenyon helped maximize Mapei's color palette for grout.
Phil describes his experience with Mapei:
We worked with Mapei over the course of several months to assist in the evaluation of the existing Mapei grout palette with the goal of identifying colors in the existing palette that should be considered for obsolescence and to replace these and or increase the palette such that it included the most relevant legacy colors and added new colors that would be more relevant for currently popular flooring products and future seasonal forecasts.
The process involved the use of the Chromalyzer program to provide objective analysis of the existing Mapei palette in terms of how well balanced the collection was when viewed in a 3 dimensional color space, and how it compared against palettes offered from competitors.
Furthermore in conjunction with Mapei we introduced color data for a number of tile products that were considered to be currently extremely important in the flooring ranges of key retail clients, as well as those products that were included in key trend forecasts.
This data allowed us to identify those areas in color space where clients would need to have grout colors that would either complement or harmonize with high volume flooring products. A color palette that would be comprehensive and balanced and would meet the needs and expectations of commercial and retail consumers with a range of 40 colors that would most effectively cover the gamut of the materials that it would be used in conjunction with.
Chameleon Featured in Smart Home 2016
Chameleon's paint and color visualizer created for Sherwin-Williams is featured as a part of HGTV's Smart Home 2016. Play the video to check it out in their latest TV spot!
Simulation engine helps suppliers create and simulate products digitally before going to production, and creates a custom, made-to-order service for commercial applications
Novi, MI (May 17, 2016) Applying visualization technology to the design and custom order business, Chameleon Power, the market leader in color design and visualization technologies, has developed a simulation engine for the fabric, textile, shingle and other categories. Designed to help suppliers control product design costs while forecasting colors more effectively, the Chameleon simulation tool is integrated with the visualization engine to allow a turnkey solution from design to visualization.
"Our customers and prospects have asked us to take simulation to the next level," said Dan Dempsey, President of Chameleon Power. "With the most photo realistic tools available, it made sense for us to apply our tools to custom, made-to-order, and product design sectors."
Chameleon technologies have been deployed for more than a decade by leading suppliers, distributors, builders, dealers and websites in the building and decorating industries. The simulation tool expands Chameleon's offerings for its core categories and also for some of its latest categories including cosmetics, fashion, design, textiles, and fabrics suppliers.
"Simulation is a natural extension of our engine tools and capabilities," said Bill Westrick, VP of Software Engineering, a color scientist, and the original developer of the Chameleon technology. "The ability to accurately create digital representations of products prior to manufacturing extends our technology reach into the design and customization arena."
Color coordination technology enhances Chameleon visualization suite and exploits vast color knowledge of core management team
Novi, MI (May 16, 2016) Chameleon Power, the market leader in color design and visualization technologies, has expanded its widely used suite of tools with color development and coordination modules. Based on its Chromalyzer color engine, the Chameleon color logic system aids in the creation and development of color palettes, while assisting, users with color selection and coordination.
"Our technologies are built on our color accuracy expertise, and we continue to evolve tools that exploit our color strengths," said Dan Dempsey, President of Chameleon Power. "For most product manufacturers, an effective and intelligent color strategy is key to success, and Chameleon tools are regularly the solution for ensuring this."
Chameleon web and mobile tools have been deployed for more than a decade by the leading suppliers, distributors, builders, dealers and websites in the building and decorating industries. The latest solutions have been embraced by leading cosmetics, fashion, design, textiles and fabrics suppliers.
"Applying our color science to software engines is the basis of Chameleon's development strategy," said Bill Westrick, VP of Software Engineering, a color scientist, and the original developer of the Chameleon technology. "We're constantly evolving our tools to continue to provide the technology partnership our clients expect."
The leader in web and mobile visualization solutions and services has launched into other categories with its unique offerings.
Novi, MI (April 1, 2016) Since inception, Chameleon Power has focused its marketing efforts on the building and decorating industries, which is why it is the leader and largest provider in the space. As the technology has evolved, Chameleon has realized opportunity to expand into similar categories in need of color accurate, effective selling and specifying solutions.
"Our technologies have led the charge in our industry for more than a decade, and industries with similar needs typically pursue the leaders," said Dan Dempsey, President of Chameleon Power. "Launching into textiles, fabrics, cosmetics, retail, and other categories makes sense for our expanding suite of color specification solutions."
The Chameleon web and mobile tools are deployed globally by the leading suppliers, distributors, builders, dealers and websites in the building and decorating industries. The latest solutions have been embraced by leading cosmetics, fashion, design, textiles and fabrics suppliers.
"Our core is rooted in color accuracy across all lighting conditions and transparency/translucency," said Bill Westrick, VP of Software Engineering, a color scientist, and the original developer of the Chameleon technology. "Industries that need accuracy and consistency on a global scale benefit greatly from our vast knowledge, skillset and corresponding technologies".
Next generation visualization engine from the market leader is a game changer for 3D products and high-fidelity product imagery
Novi, MI (April 1, 2016) Chameleon Power's visualization tools are the standard in the building and decorating industries. With the 2015 launch of the Chameleon 3D visualization engine, the market dominance has expanded to another level.
"Our tools have been the industry standard in many categories for a long time, however we aspired to up our game a notch to work in the more 3D oriented industries," said Dan Dempsey, President of Chameleon Power. "Our first 3D engine has helped us target new customers AND new categories very effectively".
The Chameleon web and mobile tools are deployed globally by the leading suppliers, distributors, builders, dealers and websites in the building, decorating and other industries including cosmetics, fashion, design, textiles/fabrics, others.
"The ability to add 3D objects to 2D photographs is a game changer and certainly new ground for visualization in our industries," continued Dempsey. "And high-resolution product zoom and render functionality is of keen interest to the manufacturers supplying products with intricate detail, colors, features, etc."
Chameleon 3D visualization engines are available for implementation on client tools today.
Interactive design tool helps users create and order unique designs online at Arizona Tile website
NOVI, MI — Arizona Tile, an innovator and distributor of tile and stone products, has launched a new design tool to help website visitors create and order unique designs with tile, stone, and glass. The visualization tool, provided by Chameleon Power, the leader in visualization technologies for the building and decorating industries and a technology provider to Arizona Tile for several years, helps homeowners and designers to create custom designs from materials supplied by Arizona Tile.
The new design tool allows users to select a product category, identify and colorize a pattern and create an order form. The Just Design visualizer tool is integrated into the Arizona Tile site and accessible on the front page.
"Just Design simplifies the design, selection and ordering of custom tile and stone creations," said Adria Harrison, Director of Marketing for Arizona Tile. "We continue to expand our suite of web-based design tools because we know our clients are coming to the web first to make these types of decisions."
"Arizona Tile leads with unique products and services, and compliments these with the best in design and selection tools," said Dan Dempsey, President of Chameleon Power. "They have regularly challenged Chameleon to create next generation solutions that differentiate Arizona Tile from the other suppliers."
The Arizona Tile Just Design tool is available for use at www.arizonatile.com
About Arizona Tile
Founded in 1977 in San Diego, CA, Arizona Tile has grown into a nationally recognized commercial and residential tile and stone distributor with more than 25 showrooms throughout the Western US. Arizona Tile is one of the largest independently-owned importers of stone in the United States, offering more than 230 varieties of granite, travertine, onyx, slate, marble and limestone, plus medallions, porcelain tile and other design creations. Founded by John Huarte, former NFL player and Heisman Trophy winner from the University of Notre Dame, Arizona Tile is family-owned.
Web visualizer allows users to view HGTV HOME brand paints in actual room and exterior home photos, directly integrated with the Lowe's online shopping experience
NOVI, MI — Sherwin-Williams, the global leader in paint and coatings, has launched the HGTV HOME paint brand for sale at Lowe's stores, and provides a unique visualization experience for consumers to view and select HGTV HOME paints in and on their projects while at the website. The visualization tool is provided by Chameleon Power, the leader in visualization technologies for the building and decorating industries, and helps homeowners select the ideal paint color online and on mobile devices.
The new visualizer tool allows users to select room scene photographs, or upload their own room photo, and view the HGTV HOME paint brand in the photographic dynamically. Once selected, the user can link directly into the Lowe's website for purchase. The photographic visualizer tool is integrated into the PaintOn.com website.
"We're proud that Sherwin-Williams has selected our tools to help specify and sell their new HGTV HOME designer brand through Lowe's stores", said Dan Dempsey, President of Chameleon Power. "Visualization technology has become a standard online and mobile tool for remodeling and decorating, and the new Paint On tool takes the concept to another level with many new features including integration into the color collections, color coordination/recommendation technology, user photo upload, others.
The Paint On web visualizer is available for use at http://www.painton.com.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 15 million customers a week in the United States, Canada and Mexico. With fiscal year 2013 sales of $53.4 billion, Lowe's has more than 1,835 home improvement and hardware stores and 260,000 employees. Founded in 1946 and based in Mooresville, N.C., Lowe's supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com.
About Sherwin-Williams
Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution, and sale of coatings to professional, industrial, and retail customers through company-operated stores, home centers, independent paint dealers, hardware stores, and automotive retailers. Based in Cleveland, Ohio with 41,715 associates and $10.1 billion in sales, Sherwin-Williams is the USA's #1 paint and coatings company; #3 in the world. The company manufactures products under well-known brands such as Sherwin-Williams®, HGTV HOME™ by Sherwin-Williams, Dutch Boy®, Krylon®, Minwax®, Purdy®, Thompson's® Water Seal®, Ronseal™, Sayerlack® and many more. For more information, visit www.sherwin.com.
Interactive web visualizer tool is helping homeowners, dealers and designers select the ideal countertop material for their project
NOVI, MI — Formica Corporation, a global leader in the design, manufacture and distribution of surfacing materials, has launched a new online room visualization tool to help its customers design their homes using Formica® Laminate and Formica® Solid Surfacing products. The visualization tool, provided by Chameleon Power, the leader in visualization technologies for the building and decorating industries, enables homeowners to preview Formica® Brand surfacing materials in their home projects from their computer or mobile devices.
The Design a Room visualizer tool allows users to select from a gallery of kitchen, laundry room and bathroom images, or upload their own room photo. Users can then select and preview Formica® Brand products to see how the applied product will look within a space, while customizing pain colors and cabinetry. The Design a Room visualizer tool is integrated directly into the Formica Corporation website.
"We're proud to offer homeowners innovative tools to take the guesswork out of home design projects," said Amy Gath, North American vice president of marketing at Formica Corporation. "The Design a Room tool offers homeowners a great way to visualize how Formica® Brand products will look in their spaces, while empowering them to feel comfortable with their design decision
"Formica® Brand is a leader in the surfacing industry. Adding our technologies to formica.com makes it easier than ever for the growing community of online users to visualize how their homes will look with Formica® Brand designs," said Dan Dempsey, President of Chameleon Power. "We're proud that Formica Corporation has partnered with us to help its customers select the right countertop designs for their projects."
The Formica® Brand Design a Room web visualizer is available at http://www.formica.com/en/us/design-a-room
About Formica Corporation
Founded in 1913, Formica Corporation, part of the Formica Group of companies, is a leader in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications. For more information about Formica Corporation, its products, special programs and promotions, visit www.formica.com or call 1-800-FORMICA™.
About Formica Group
Formica Group is a global group of companies consisting of Formica Canada Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Skandinavien AB, Formica Limited, Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., Formica (Asia) Ltd., Formica Decorative Materials (China) Co., Ltd. and Homapal GmbH, among others. The Formica Group of companies is part of the Laminates & Panels division of Fletcher Building.
Formica® is a registered trademark of The Diller Corporation.
1-800-FORMICA™ is a trademark of The Diller Corporation.
©2015 The Diller Corporation. A member of the Fletcher Building Group.
Stephanie Lang
Communications/PR Specialist, Formica Corporation
513-786-3121 (w) 513-570-2107 (c)
stephanie.lang@formica.com
Web visualizer tools are helping homeowners and contractors envision the outcome before remodeling or decorating
Novi, MI — Angie's List, the leading web provider of local services, referrals and reviews, has launched a suite of visualization tools to help homeowners select and view real building materials within their projects online and on mobile devices. Chameleon Power, the leader in visualization technologies for the building and decorating industries, has developed these tools in collaboration with Angie's List.
The new visualizer tools allow users to select stock home images, or upload their own photo, and apply real roofing, siding, stone, paint, flooring and other materials to their interior and exterior photographs. The photographic visualizer tool is integrated into the Angie's List site, and accessible by desktop and mobile website users.
"Angie's List provides an excellent service to its membership, and our cutting edge visualization technologies are a great complement to their marketing campaign," said Dan Dempsey, President of Chameleon Power. "As technology continues to lead design and decorating decisions, Angie's List is a great partner in bringing these leading edge solutions to its homeowner members."
The Angie's List web visualizers are available for use at www.angieslist.com.
About Angie's List.
Angie's List helps facilitate happy transactions between more than three million consumers nationwide and its collection of highly-rated service providers in 720 categories of service, ranging from home improvement to health care. Built on a foundation of authentic reviews of local service, Angie's List connects consumers directly to its online marketplace of services from member-reviewed providers, and offers unique tools and support designed to improve the local service experience for both consumers and service professionals.
Interactive web visualizer tool is helping homeowners, architects and builders view the outcome before purchasing brick and stone for their home and commercial projects
Novi, MI — Glen-Gery, a leading brick manufacturer, has launched a new visualization tool to help customers with the challenging task of selecting brick for their homes and commercial buildings. The visualization tool, provided by Chameleon Power, the leader in visualization technologies for the building and decorating industries, helps homeowners and the trade view real bricks materials in a photographic setting with home and commercial photographs.
Glen-Gery is known for high-quality, diverse products and for offering and providing a quality visualization experience for their customers. Picture Perfect assists Glen-Gery customers in selecting brick, stone and mortar from their expansive line of materials.
"Glen-Gery saw the need to enhance the brick and stone selection experience for its customers," said Dan Dempsey, President of Chameleon Power. "We're proud that Glen-Gery selected Chameleon Power to be their partner in offering this cutting edge solution to the residential and commercial industries."
The Picture Perfect visualizer is available at the Glen-Gery website at http://glengery.com/photo-gallery/visualizer.
About Glen-Gery
Founded in 1890, Glen-Gery Corporation is one of the nation's largest brick manufacturers and operates nine brick manufacturing facilities and one manufactured stone facility. Glen-Gery products are sold nationally through a network of over 500 distributors as well as in Canada.
For more information, visit www.glen-gery.com.
Very popular visualization tools are the standard for materials selection in residential and commercial building and decorating projects globally
NOVI, MI — Chameleon Power's visualization tools have become the standard selections and design/decorate technology for website and mobile users on a global basis and have passed more than 70 million selections per month.
The Chameleon web and mobile tools are deployed globally by the leading suppliers, distributors, builders, dealers, and websites in building, decorating and other industries.
"Our tools have evolved, our client list has expanded and we continue to grow as the leading supplier of technologies within our industries," said Dan Dempsey, President of Chameleon Power. "It stands to reason that the utilization of our technologies has kept pace with our business growth."
"Our metrics confirm that more than 75% of the identified users of our visualization tools become buyers of the products selected," said Dempsey. "For the majority of our clients, we can be their most effective sales tool if deployed effectively, and we're proud that they typically experience growth in parallel with our success."
Chameleon technologies are deployed globally on hundreds of websites and are available for iPad and iPhone at the Apple app store and for Android at the Google Play store.
Chameleon Project Visualizer includes hundreds of Benjamin Moore colors
Indianapolis, IN — Angie's List ANGI, -1.19% today announced its first exclusive paint manufacturer relationship with America's Favorite paint, color and coatings brand, Benjamin Moore. The alliance identifies Benjamin Moore as the paint of choice by Angie's List and provides members with contractor services through its private marketplace.
Angie's List members will have access to best-in-class products and services while helping Benjamin Moore contractors strengthen and build their businesses with a professional and co-branded certification program.
"At Angie's List, we are passionate about continuing to deliver increased value to our members," said Pat Brady, president of Marketplace for Angie's List. "We want to develop narrow but deep relationships with the best manufacturers in the business and we're excited to count Benjamin Moore as the first of what we hope will be many such relationships."
"In 2014, Angie's List members spent an estimated $2 billion painting their homes with Angie's List contractors," said Ron Schuller, Chief Marketing Officer at Benjamin Moore. "As the preferred paint among professionals coupled with the growth and demand for painting services, this is the perfect opportunity to connect members to premium Benjamin Moore products and certified contractors."
"We choose to work closely with the best service providers in the business," said Brady. He added, "This relationship is designed to bring exclusive deals and efficiencies to both Angie's List members and service providers, delivering the highest quality paint products at the best possible value."
As part of this agreement, Angie's List members will be able to use the Project Visualizer on angieslistbusinesscenter.com/benjaminmoore to preview what hundreds of Benjamin Moore interior and exterior paint colors would look like in and on their homes. In addition, Benjamin Moore painting professionals will provide exclusive ecommerce offerings to Angie's List members.
About Benjamin Moore & Co.
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883. One of North America's leading manufacturers of premium quality residential, commercial and industrial maintenance coatings, Benjamin Moore maintains a relentless commitment to sustainable manufacturing practices and continues to develop the most eco-responsible formulations possible. In 2012, the company's Natura® paint received the Green Good Housekeeping Seal, acknowledging its high degree of sustainability plus rigorously tested performance. Other superior products in the Benjamin Moore Green Promise® portfolio include Aura®, Regal® Select, ben® and Ultra Spec® 500 paint for commercial interiors – all built upon our patented Gennex® platform that has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance. J.D. Power and Associates 2014 Interior Paint Satisfaction Study ranked Benjamin Moore highest in consumer satisfaction, marking the fourth consecutive year and fifth time the company has earned this rating. Benjamin Moore paints deliver authentic Benjamin Moore colors and are available exclusively from Benjamin Moore's more than 5,000 paint and decorating dealers.
Web and iPad visualizer tools are helping homeowners and contractors envision the outcome before installation
Novi, MI — Belgard Hardscapes, a leading provider of paver and wall products, has launched a suite of visualization technologies to help homeowners, landscapers, and contractors to view real materials within their projects online and on mobile devices. Chameleon Power, the leader in visualization technologies for the building and decorating industries, has developed these tools in collaboration with Belgard.
This new visualizer tools allow users to select stock home images, or upload their own, and apply real pavers to their project. The photographic visualizer tool is integrated into the Belgard site, and the iPad app version is available for download at the Apple app store.
"The Project Visualizer was implemented to enhance the user experience and help specify our products into the project more effectively," said Erica Breazeale, Consumer Marketing Manager for Belgard Hardscapes. "Being a leader in the hardscapes industry, it makes sense for us to lead with technologies for our customers."
The Belgard visualizer offers several unique features including the ability for the user to create unique patterns and borders within their project.
"Belgard provides excellent products and designs, and our cutting edge visualization technologies are a great complement to their marketing campaign," said Dan Dempsey, President of Chameleon Power. "The leaders of the industry are typically the first to embrace our tools, and Belgard is a great partner in providing the ultimate hardscapes design and selection solutions."
The Belgard Hardscapes web visualizer is available for use at http://www.belgard.com/visualizer, and the iPad App can be downloaded at the Apple app store.
About Belgard® Hardscapes
Belgard® Hardscapes, part of Oldcastle Architectural, offers a complete collection of paver and wall products for outdoor living spaces, walkways, driveways, parking areas and retaining walls. Available in a range of styles, premium Belgard products have been found in America's finest homes and award-winning commercial and retail properties since 1995. For more information or a complimentary Idea Book, visit www.Belgard.com or call 1-877-Belgard (235-4273). Find more inspiring outdoor space ideas www.Facebook.com/BelgardHardscapes.
Interactive web visualizer tool is helping homeowners and contractors select and blend the new engineered roofing product line
NOVI, MI — Ply Gem, a leading building products manufacturer, has launched a new visualization tool in conjunction with its latest product line, engineered roofing. The visualization tool, provided by Chameleon Power, the leader in visualization technologies for the building and decorating industries, helps homeowners and contractors to view real roofing materials within their projects online and on mobile devices.
The new visualizer tool allow users to select home images and apply Ply Gem Slate roofing to their project. The photographic visualizer tool is integrated into the Ply Gem site and accessible in the roofing product area.
"The Slate Selector was implemented to enhance the user experience and help specify our new roofing product line into the project more effectively," said Dave DeRogatis, Director of Composites for Ply Gem. "Our engineered slate product line enhances the appeal and value of the home, and our new site visualizer enhances the experience for our buyers and contractors."
The Slate Selector is one of several visualizer tools from Chameleon Power that are currently available on the Ply Gem websites.
"Ply Gem offers the broadest suite of building product types of any supplier in the industry," said Dan Dempsey, President of Chameleon Power. "We're proud that Ply Gem has standardized on our tools across its entire product set, and Slate Selector is another great example of their goal to lead in design, product quality and in marketing."
The Ply Gem Slate Selector web visualizer is available for use at http://roofing.plygem.com/wps/portal/roofing/roofingroot/roofinghome,
About Ply Gem
At Ply Gem, we make it possible for the nation's residential builders, remodelers and architects to design, build and update beautiful, low-maintenance and energy-efficient homes. Our comprehensive range of building products includes nearly everything on the outside of your house – from windows, doors and siding to designer accents, stone veneer, fence and rail.
For 70 years Ply Gem has been an industry pioneer and we continue to lead and innovate through our unique ability to create The Designed Exterior. This complete solution combines materials, colors and textures -- all intended to work together to create dramatic curb appeal and allow you to spend time enjoying your home, instead of fixing it.
For more information, visit www.plygem.com
Company aims to make choosing the right shingle easy for homeowners on any mobile device
KANKAKEE, IL – IKO Industries, Ltd, a global manufacturer of asphalt shingles and related roofing materials for the residential and commercial roofing industry, has introduced its latest app. The company's popular RoofViewer software tool is now available as a free download from the Google Play™ store.
Director of Marketing, Carol Perkins, explains the history of RoofViewer and its evolution into this latest version.
"Several years ago, IKO was first to market with our proprietary RoofViewer software tool. At the time, it was only available through a desktop computer. At the time, mobile devices were not in widespread use. Today, almost everyone is accessing programs and apps on the fly."
She says that IKO's market research revealed the toughest decision facing homeowners was choosing the right style and color of shingle.
RoofViewer solved that problem by allowing them to shingle their homes virtually, online. They could choose from a standard template similar to their house or upload a photo of their actual home. RoofViewer even allowed them to "try on" different accessories, such as siding and trim.
"RoofViewer was a big hit both with homeowners and with the contractors we serve," she continues. "In January 2013, we released an app designed to be used on an Apple® iPad®. It was an enhanced version of our desktop software tool because it also allowed users to map out the roof and select all the components of IKO's Pro 4 Roofing System: shingles, roof starter, underlayment, ice & water protector and hip & ridge cap shingles."
The Android version of RoofViewer takes the app to a whole new level of functionality by driving qualified leads to reputable contractors. They'll be able to save all the information as reference, to create a price quote.
Ms. Perkins says, "This will be faster and more convenient than having to transfer the data by hand and deal with more paper. Roofing professionals are busy, always on the move. They're sure to enjoy having remote access to prospects' contact info and selected products."
Chameleon Power, a leader in software technologies for the roofing and building industries, provided the suite of RoofViewer tools. CEO Dan Dempsey says, "IKO has continued to lead the roofing industry with innovative solutions for its roofers and homeowners. We're thrilled to work closely with such an innovative organization in bringing our technologies to the roofing industry."
TheRoofViewer app is now available as a free download at the Google Play Store online store or at the IKO website: www.iko.com.
Apple and iPad are registered trademarks of Apple, Inc. Android and Google Play are trademarks of Google, Inc. All rights reserved.
About IKO
IKO is a world-wide leader in the roofing, waterproofing and insulation industry for residential and commercial markets. A vertically integrated company, IKO operates more than 25 manufacturing plants throughout North America and Europe. IKO is a family owned business established in 1951.
Copyright © 2014 IKO Industries, Ltd. All rights reserved. For media or industry analyst support, please visit our website at http://www.iko.com
Carol Perkins, Marketing Director, IKO
235 West South Tec Drive
KANKAKEE, IL, 60901
Email: carol.perkins@iko.com
Architects and Designers Can Now See How Façade Glass Looks On Their Screen
Auburn Hills, MI — Architects and designers can now see an accurate visual impression of Guardian SunGuard exterior coated glass products under varying lighting conditions with the new Guardian Glass Visualizer.
An online tool available in North America at sunguardglass.com the Glass Visualizer is the newest edition to the suite of Glass Analytic services from Guardian that includes the Performance Calculator, Building Energy Calculator and BIM Generator. Together, these industry-leading tools provide comprehensive engineering and analytical modeling and custom glass content that demonstrate the advantages of high performance glass in building facades.
The Glass Visualizer is a one-stop shop for comprehensive evaluation, selection and specification of glass. Architects can visualize standard SunGuard glass make-ups, or custom glass make-ups generated using Guardian's Performance Calculator. Just choose the glass you want to see, select the building type option, and see what the glass will look like under varying sky conditions.
The Visualizer has five outdoor settings: full daylight, cloudy, clear day sunrise, cloudy day sunset and night; and four views. There are two different exterior views to see what the glass looks like from outside looking in; and also two interior views looking out. Realistic photo images help create an accurate color impression, including reflected outside color which is what you would typically see from outside a building, and transmitted color, which is the color looking through the glass.
"Architects often begin by using glass samples. The Visualizer can help narrow down the glass alternatives very quickly, making glass options easier to select," says Chris Dolan, Guardian's Director of Marketing for North America Flat Glass. "The Visualizer and Guardian's Glass Performance Calculator are part of an integrated tool suite so architects can easily determine glass performance and appearance with one tool set.
"Because Guardian Glass Analytics is a web based suite of tools it can be accessed on your desktop computer or any mobile device," he adds. "This broad functionality along with the wide range of visualization options offers our customers another great tool to help them efficiently and easily build with light."
To try out the Visualizer, please visit Guardian's Glass Analytics page at SunGuardGlass.com
About Guardian Industries Corp.
Guardian is a diversified global manufacturing company headquartered in Auburn Hills, Michigan, with leading positions in flat glass, fabricated glass products and other building products for commercial, residential and automotive applications. Its automotive trim group, SRG Global Inc., is one of the world's largest suppliers of advanced, high value coatings on plastics. Through its Science & Technology Center, Guardian is at the forefront on innovation including development of high performance glass coatings and other advanced products. Guardian, its subsidiaries and affiliates employ 17,000 people and operate facilities throughout North America, Europe, South America, Asia, Africa and the Middle East. Visit www.guardian.com.
Suite of Color Analysis, Measurement and Viewing Technologies Added to the Chameleon Software and Services Portfolio
NOVI, MI — Chameleon Power has acquired Chromalyzer, the leading provider of color analysis and palette development tools developed specifically for Manufacturers of products with extensive color ranges, where color is an important part of the purchasing decision. The acquisition is effective in June, and the Chromalyzer suite of tools will be rebranded under the Chameleon umbrella.
"The importance of color in the process of design, packaging and production is impossible to understate. Color speaks to everyone in ways which are emotional, physiological and sociological," said Phil Kenyon, President and founder of Chromalyzer. "Our tools help companies save time and reduce cost when developing the perfect color offering for their clients. This will enhance Chameleon's solutions and increase their importance in the commercial and residential design and specification arenas."
Chameleon Power has experienced significant growth in the last four years and expanding its tool set for its growing customer base provides a higher level of service and value within the markets it serves.
"Discriminating customers use our technology to make the best decision. Color accuracy and the ability to analyze the color space of products dramatically enhances our value with certain sectors of the residential and commercial design arenas," said Dan Dempsey, President and CEO of Chameleon Power. "Phil's reputation and relationships within the paint and decorating industry expand our opportunities in that category, and allow us to add value to our core customers while addressing the constant concern for color accuracy".
Chromalyzer's tool suite enables manufacturers to make more informed decisions when selecting colors for their product ranges and forms a vital bridge between the desires of the Color stylists and the needs of the color lab for production. A new color harmonizing technology is also in development that will take the visualization industry by storm, providing a much needed metric to help users choose perfect combinations. This model is ideal for deployment in all digital media applications. Chameleon will be announcing the suite of tools to existing and prospective customers throughout June and July.
Users can now customize their own fire pit at the OW Lee website
NOVI, MI — OW Lee, manufacturer of fine wrought iron and wrought aluminum furniture has teamed up with software developer Chameleon Power to give customers the opportunity to build their own fire pit with the Casual Fireside Fire Pit Builder.
This new visualizer tool allows users to view OW Lee fire pit options from their computer or mobile device. Customization options include pit style, base type, base finish, top style, top finish, and fire media kits with a total of 1,500 possible configurations. The visualizer also makes it possible for users to save, share, download, and print their projects.
"The Fire Pit Builder is such a great way to really visualize all the different options we have available and to see your custom fire pit on screen before you order. I think the Fire Pit Builder will help the consumer to feel confident about their choices and drive them to purchase." said Lisa Rogers McCollister, Marketing Manager at OW Lee.
The OW Lee visualizer capitalizes on the unique bases and tops that are offered by the company. Chameleon Power is the foremost developer of visualization software for the home design industry and is proud to team with OW Lee to create their first fire pit visualizer.
"OW Lee is a category innovator and utilizing technology like web visualization to help customers with selections certainly speaks to their progressive mindset," said Dan Dempsey, CEO of Chameleon Power. "Visualization technology is used widely in the residential and commercial design arenas and we are excited that OW Lee partnered with us to create the first fire pit design tool available for customers online and mobile."
The OW Lee Fire Pit Builder is available for use at owlee.com/fire-pit-builder or owlee.chameleonpower.com.
About OW Lee
OW Lee was founded in 1947 in Pasadena, California. They are the premier manufacturer of fine wrought iron and wrought aluminum outdoor furniture and fire pits. OW Lee manufactures heirloom quality products in Ontario, California and they are one of the few remaining companies in the outdoor furniture industry that still manufacture in the USA.
First iPad visualizer app for paint industry launched by global paint leader, helping buyers with Color IS and Historic Colors
NOVI, MI — Color Guild, the global paint and color authority with 55 independent paint manufacturer members, has launched the first iPad visualizer app for the paint industry. The new visualizer tool allows users to view Color Guild paints on their projects from the popular mobile device.
"We recognized the opportunity to launch the first iPad visualizer for our industry and partnered with Chameleon Power to make this happen", said Bob Shapiro, Executive Director. "Our members are eager to be the leader in their markets and the new iPad app ensures we are the technology leader for paint suppliers."
The Color Guild iPad app capitalizes on the unique features of the Apple iPad, and utilizes the new auto-fill feature from Chameleon Power, the leader in mobile visualization tools. Chameleon Power has more than a dozen visualizer apps available at the Apple app store and the Color Guild app is the first paint specific iPad app.
"Mobile visualization tools are red hot and we're excited that Color Guild chose us to provide their cutting edge app," said Dan Dempsey, President and CEO of Chameleon Power. "We used this opportunity to launch our latest technology concepts and the Color Guild organization was very involved in helping us ensure their tool was unique to the visualization space and to the paint industry."
The Color Guild visualizer app from Chameleon Power is available for download at the Apple app store.
About Color Guild
Color Guild is referred to as "the global paint and color authority" and includes 55 independent paint manufacturers from 14 countries. Color Guild's focus is on the marketing, promotion and selling of paint products. The unique partnership between Chameleon's software developers and Color Guild's color experts has generated a truly innovative product.
Chameleon Power-developed app allows users to accurately identify paint colors in photo instantly
NOVI, MI — Color Guild, the global paint and color authority with 55 independent paint manufacturer members, has launched a paint matching application for Apple mobile devices. The ColorMatch tool, downloadable from the Apple app store, allows users to quickly snap a photo of their room/project and instantly match to paint colors from the Color Guild IS and Historic palettes.
"We wanted technology differentiators for our global member groups and the ColorMatch is one of the tools we felt would elevate us above the competition and we are excited to provide this tool to our global client base", said Bob Shapiro, Executive Director.
The ColorMatch app is developed by the leading provider of web and mobile technology to the building and decorating industries, Chameleon Power. "Having tested other color matching apps we knew there was a market for a more accurate tool that the customers would find to be a useful utility," said Dan Dempsey, President and CEO of Chameleon Power. "We have a significant technology advantage in the paint and decorating space since our VP of Research and Development, Bill Westrick, is a color scientist and has developed many of the color selection tools in use today, utilized by paint manufacturers, and used in paint stores around the world".
The ColorMatch apps for iPhone and iPad are available at the Apple app store currently.
New web visualization tool allows users to view Color Guild paints in their own rooms and projects anywhere around the globe
NOVI, MI — Color Guild, the global paint and color authority with 55 independent paint manufacturer members, has upgraded its website visualizer to allow users to upload and decorate their own photos and select from the Color Guild IS and Historic palettes.
"Our old visualizer was Flash-based so it did not work on iPads and other mobile devices, and really needed a technology overhaul", said Bob Shapiro, Executive Director. "We selected Chameleon because they are the leader in this arena and never used Flash, so it was easy to upgrade, deploy and make available to our individual member locations".
The Color Guild website visualizer is developed by the leading provider of web and mobile technology to the building and decorating industries, Chameleon Power. Chameleon provides its visualizer engines to many of the leading building and decorating manufacturers, distributors, dealers, builders, contractors, etc.
"We approach every relationship with the goal of enhancing our existing tools and technologies with unique features and capabilities," said Dan Dempsey, President and CEO of Chameleon Power. "For the new Color Guild visualizer, we were able to add our auto-fill feature to our upload tool and increase the size of the room scene view, which is a trademark advantage of our solutions. The Color Guild global members will have the best technology available in every market they operate."
The Color Guild visualizer tool from Chameleon Power is available for use at the Color Guild website (colorguild.com) and at many Color Guild member websites.
Leading visualization provider launches tool to aid Architects in selection of glass types and materials
NOVI, MI — Chameleon Power, the leading provider of web and mobile visualizer solutions to the building and decorating industries, has developed a visualization tool for the glass industry. The glass visualizer is the first tool that takes into consideration all of the factors related to glass selection in the commercial building industry.
"Accurately representing the appearance of glass presents a significant challenge. Unlike many other products where photography will suffice, the transparent and reflective qualities of the glass means that the viewing environment cannot be ignored. We never see just the glass but instead see the effects of the glass on the viewing environment", said Bill Westrick, VP of Software Engineering.
The glass visualization engine is the latest product of the Chameleon Lizard Labs development team that creates Chameleon Power's web and mobile engine technologies. With an R&D staff approaching ten, Chameleon is focused on next generation technologies for many industries and users and continues to evolve its very popular visualization engines used by millions every month.
Current clients of the Chameleon software tools include ABC Supply, Arizona Tile, CertainTeed/Saint-Gobain, Congoleum, Empire Today, Exterior Portfolio by Royal, GAF Materials Corporation, Ply Gem, Royal Building Products, Sears Home Improvement, Sikkens/Akzo Nobel, Tapco International, a Headwaters Company, Tarkett and many more.
"The glass industry challenged us to develop an effective utility for their users," commented Dan Dempsey, President and CEO of Chameleon Power. "Our R&D team was quick to respond and embrace the opportunity, launching our first prototype within weeks of the initial project launch".
"We're constantly looking for 'beneficiaries' of visualization technology, and the commercial glass space provides the ideal combination of 1) difficulty to envision the outcome, 2) expensive undertaking, i.e. cost of product, and 3)the vast number of options/potential outcomes," said Dempsey. "The commercial side of the building industry provides this combination of factors and, hence, has become a major market for Chameleon."
Currently all Chameleon solutions work on web platforms, the iPad, and other mobile devices and can be accessed online via web browser at Chameleon client websites and portals, or as apps downloadable from app stores.
3D Visualizers
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The large extendible 200/300 dining table by Maiorca is a central product in your outdoor dining experience. The table, thanks to its 100 centimetres extensibility, allows maximum usability, without losing a unique design, signed by Talenti. The structure is solid, made of aluminium, while the top, available in white or dove-grey, is made of silk-screened opaque glass.


The Western world is having a bit of a moment with plastic straws right now. In a bid to protect oceans from marine debris, Vancouver is currently the first Canadian city with plans to ban them. In recent weeks A&W Canada, Marriott Hotels and, most notably, Starbucks have announced similar bans.
But if we all woke up tomorrow to a completely straw-free world, the global crisis with marine plastic would be almost entirely unchanged. Below, the case for why the world's sudden fixation on straw bans could well end up making everything worse.
Let's get in front of this right now: Nobody is rationally arguing that ocean plastic isn't a devastating and steadily worsening problem. The Great Pacific Garbage Patch is now three times the size of France and expanding exponentially. Ocean plastic often smells like food to seabirds, which is why up to 90 per cent of all seabird species are now eating it. In April, a whale washed up on the Australian coast, dead from nearly 30 kilograms of plastic that had accumulated in its stomach. Trace amounts of plastic are starting to show up in seafood. And according to a report by the World Economic Forum, if current trends continue, by 2050 there will be more kilograms of plastic in the ocean than there are kilograms of fish. Plastic is bad. Plastic takes centuries to degrade. Most ocean plastic is below the surface and can't be cleaned up. In an era of catastrophic threats to marine life, plastics could still end up being among the worst.
Virtually every article about straw bans mentions a viral video showing a section of plastic straw being painfully removed from the nose of a sea turtle near Costa Rica. Now with more than 33 million views, the video included a specific call for the global elimination of single-use straws. While that particular sea turtle would certainly agree, straws aren't necessarily a uniquely dangerous category of plastic. A 2015 study led by the group Ocean Conservancy canvassed a panel of ecological experts to figure out which kinds of plastic trash were the most dangerous to marine life. Straws made their list, but they were outranked by plastic bags, buoys, cigarette butts, balloons, fishing equipment, utensils and even other types of food packaging. For sea turtles specifically, straws and stirrers were ranked only as the 11th most dangerous trash category. The main thing separating straws from top killers was that while it can do damage once ingested, it can't entangle creatures — easily the deadliest consequence of marine debris. Meanwhile, contrast the experience of the Costa Rican turtle with the fate of another ill-fated reptile: An endangered Kemp's Ridley sea turtle that was found this week on an Alabama beach, strangled to death by a beach chair. Local conservation groups saw the tragedy as a call to action against discarded beach debris, not as a specific indictment of beach chairs. And when it comes to complex ecological issues, viral videos aren't always ideal at providing context.
No environmental campaigner is claiming that banning straws is a magic bullet to cleanse the oceans. It's why the anti-straw group Global Wildlife Conservation has claimed that straws should be a "gateway plastic"; the humble beginning of a years-long campaign to ban other single-use plastics. Christine Figgener, the marine biologist who captured the sea turtle video, singled out straws due to their being particularly "useless" and thus easy to remove from the waste stream. Item for item, straws are regularly counted among the top ten things picked up at beach cleanups. But given their relatively light weight, they could be constituting as little as .03 per cent of total annual marine garbage. And when it comes to sheer ocean carnage, the impact of straws is utterly dwarfed by products not getting nearly as much press coverage. Earlier this year, a paper in the journal Scientific Reports estimated that 46 per cent of the plastic forming the Great Pacific Garbage Patch is composed of abandoned fishing gear, or "ghost gear." Given that fishing gear is specifically designed to kill marine life, it's also the most lethal. "When compared to other consumer items discarded in the ocean, fishing gear clearly poses the greatest ecological threat," warned the 2015 Ocean Conservancy report cited above. What's more, there are plenty of shovel-ready fixes to ghost gear, including buyback programs, digital traceability and fast food restaurants keeping a closer eye on their supply chains. (And oh look: Here's a registered charity running a campaign specializing in getting rid of ghost gear).


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Law Offices in Delaware and Pennsylvania
GRETOLAW
© 2015 by GetcoLaw Created by Stan Termini
Meet the Lawyers and Staff behind the great work at Greto Law.
Welcome to the Greto Law web site. With offices in Media, Pennsylvania, and Wilmington, Delaware, the attorneys at Greto Law represent various individuals and businesses in the tri-state area of Pennsylvania, New Jersey, and Delaware. Greto Law's representation extends to the areas surrounding Philadelphia and Wilmington, including but not limited to, Delaware, Chester, and Philadelphia counties in Pennsylvania, and New Castle, Kent, and Sussex counties in the State of Delaware.
Greto Law does not advertise. Most clients are referred by other clients or other attorneys. When Greto Law receives a client from a referring attorney, the client is immediately referred back to the referring attorney at the end of the case. Mr. Greto and his staff keep in touch with the referring attorney and provide a status report at the end of the case so that the referring attorney is fully apprised of the client's legal situation.
Thank you for visiting our site. Please contact us if you have any questions or legal concerns.
Al Greto Esquire
Founder of GretoLaw
Since 1997, Mr. Greto has represented various individuals, businesses, and unions in complicated civil and criminal cases. He is a member of the American, Pennsylvania, State of Delaware, and Delaware County Bar Associations, and is active in the Association of Trial Lawyers of America, the Pennsylvania Trial Lawyers Association, and the Delaware Trial Lawyers Association. He is also a member of both the Delaware County and State of Delaware Associations of Criminal Defense Lawyers.
Mr. Greto was awarded a Bachelor of Science in Commerce and Engineering from Drexel University in 1990, and a Juris Doctor from the Delaware Law School of Widener University in 1997. This unique blend of technology and law enables him to better serve his clients.
Mr. Greto has vast experience in civil litigation/representation. His current caseload in Pennsylvania and Delaware includes personal injury, workers' compensation, breach of contract, creditor's rights, corporate/small business, estates and probate, and real estate. Mr. Greto serves as counsel for various small businesses in the tri-state area, and was the Assistant Solicitor for Aston Township. He also served as Solicitor for Felton Hose & Chemical Company and Chester Township Volunteer Fireman's Relief Association.
Mr. Greto has vast experience in the area of criminal law. He has served as an Assistant Public Defender representing criminal defendants in all stages of criminal proceedings. He frequently represents individuals involved in serious criminal cases concerning drugs, weapons, sexual assault, kidnapping, and murder. He represents individuals who are under investigation by state or federal agencies such as the FBI, IRS, and banking authorities. He also represents potential targets, subjects, and witnesses before Grand Juries. Mr. Greto handles all aspects of criminal cases including investigations, grand juries, preliminary hearings, trials, negotiated non-trial dispositions, sentencing, and appeals.
Mr. Greto has been an active member of the Delaware County Justinian Society since 2006, and has been serving as the Chancellor of the Delaware County Justinian Society since 2012. The Delaware County Justinian Society is an association of lawyers and judges of Italian-American heritage dedicated to promoting Italian-American culture. It is also one of the members of the Coalition of Italian-American Organizations of Delaware County ("CIAO Delco"), actively involved in the Delaware County Italian-American Festival held annually in Rose Tree Park. The Delaware County Justinian Society assists young law students and lawyers of Italian-American heritage entering the legal profession by providing them financial assistance, mentoring, and support in law school through their growth and development in the practice of law.
David S. Daniel, Esquire
David S. Daniel has been admitted to the bars of PA and NJ since 1999 after graduating in the top ten percent of his class at Widener University School of Law. Mr. Daniel completed his undergraduate degree while working as a UPS driver on Times Square, and applies the same determination required to deliver packages in NYC to each client's case. Mr. Daniel has a general practice specializing in estate administration, real estate, family law and civil litigation.
Mr. Daniel has successfully represented numerous clients in by working with them to achieve their goals and understands each client's matter requires individual attention not a cookie cutter approach. Mr. Daniel is a trial team leader at the Delaware County Public Defender's Office and has extensive trial experience including numerous felony acquittals. Mr. Daniel believes the practice of law is a privilege that requires giving back to the community. With that tenet in mind, he has served as editor of the Delaware County Legal Journal and as a part of the Law Day Committee where he runs an annual program that presents a program at area high schools.
Outside the office, Mr. Daniel is proud to serve as Vice-Chairman of the Upper Providence Township Zoning Hearing Board and most weekends enjoys cooking Sunday dinner for his family and friends.
Anthony A Figliola Jr, Esquire
Admitted to practice Delaware
Federal district Delaware
B.S. Drexel University
J.d. Delaware law School/ Widener University
Felony & Misdeamesnor Criminal Representation
In private practice since 1982
Philip J. Facciolo, Jr
Philip J. Facciolo, Jr.
DE Supreme Ct.
Probate, Personal Injury, Domestic Mediation
B.A. Widener College
J.D. Widener
Helen Bosacco
Administrative Assistant and Office Manager since October 2004 working alongside Al Greto at GRETO LAW.
Email Helen Bosacco
Brenda Osberg
Brenda has worked for Greto Law as a paralegal since 2003 assisting Al Greto in the areas of personal injury and other litigation matters. She received her formal paralegal training at Wesley College in Dover, Delaware and has worked for several law firms in the central Delaware area prior to moving further north and joining GretoLaw.
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redpajama_set_name: RedPajamaCommonCrawl


Harmonic context is one of the most important concepts in harmony, and one that is often under-emphasized in the study of music theory and tonal systems. Harmonic context is a broad concept, and encompasses many different sorts of cues, such as melodic, harmonic, and cultural.
One can talk about harmonic context even in simple cases, such as when looking at an isolated chord. Intervals with more harmonic strength tend to define or dominate the overall context of the chord. As an example, a chord containing exactly one perfect fifth, or a chord with doubled octaves, tends to strongly imply the bottom note of the fifth (or octave) as root; the other, weaker intervals in the chord are then interpreted by the ear in this context.
Harmonic context becomes a more useful and important concept, however, in cases of chords or intervals that are harmonically ambiguous. A good example from the familiar 12-ET tuning is the tritone: this interval, a perfect division of the octave in half, is harmonically ambiguous and does not imply any note as a tonal center. However, in Western music, the tritone occurs most often in the context of a dominant seventh chord. A tritone, played on its own, that fits into the dominant seventh chord of the key in a song or piece that has the standard Western tonality, will tend to be perceived as having a tonal center associated with the dominant seventh chord in the key. The harmonic context gives an otherwise rootless interval a clear root or tonal center.
Harmonic context can also be provided or implied by melodies: a major scale provides a strong harmonic context for a tonal center, with the root of the scale. This context is reinforced by the natural harmonic series, as the root, second, third, fifth, and seventh of a major scale all match natural harmonics (8,9,10,12,15) but is also influenced by cultural and other contextual cues: music in different modes demonstrates that the same combination of notes can imply different tonal centers.
In 31-ET, harmonic context is far more complex. 31-ET contains six intervals (twelve counting inversions) which can be harmonically ambiguous. The whole tone, the building block of most modern Western music, is more ambiguous in 31-ET than 12-ET.


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Marilyn Manson on "Southern" New Album, Machine Gun Kelly, Twins of Evil Tour
"This record is a study of the chamber of horrors in my head"
photograph by Travis Shinn
text Dan Epstein
photography Travis Shinn
"This is a very odd experience for me," says Marilyn Manson, speaking to Revolver from somewhere in the Hollywood Hills. Bad cell phone reception has forced the iconic shock rocker out onto the deck of the property he's currently renting while his own house is undergoing renovations, and now he finds himself simultaneously doing an interview while enjoying an impromptu communion with nature. "Sitting outside, listening to the birds and crickets," he muses with an audible chuckle. "I don't do this very often."
But if Manson is at all uncomfortable about having to leave his temporary cocoon, he doesn't sound it. In fact, he sounds about as jovial and relaxed as Revolver has ever heard him, something which may have to do with how happy he is so far with the work-in-progress that is his forthcoming 11th studio album, the follow-up to 2017's Heaven Upside Down. A collaboration with outlaw country rocker Shooter Jennings, who'd previously teamed up with Manson in 2016 for a cover of David Bowie's "Cat People," the album will supposedly be out by the end of the year.
Video of Shooter Jennings feat. Marilyn Manson - Cat People (Official Video)
"It's kind of like hitting the reset button," he says of making the record. "Hitting it a couple times, like when you're drunkenly trying to change channels with the remote control, and your patience runs out. Which is a good metaphor for my life." He laughs. "Another one would be that, if I was born a gun, the problem that I have in life — or the plus side — is that I don't know how to put the safety on. Which would be the best way to describe my current state of mind, in general."
Before the as-yet-untitled album is released to wreak havoc upon the world, however, Manson is set to join Rob Zombie for the Twins of Evil: Hell Never Dies summer tour, and maybe even publishing a long-anticipated coffee table book of his paintings. As the crickets chirped merrily in the background, Manson caught us up on his forthcoming record and shared his thoughts on the subject of attitude.
HOW DID YOU CONNECT WITH SHOOTER JENNINGS?
MARILYN MANSON Me and Shooter first met to do a song for Sons of Anarchy, before I ended up being on [the show]. We didn't end up doing the song for it. We decided it wasn't right for us. We did the Bowie cover, and then we wanted to do more work together, but we had different things going on — I broke my leg, you know the story of what happened. But I think it was in about November of last year, we got together to hang out and listen to music, and I think we found a common bond with Bowie's Diamond Dogs, and just the way that it tells stories in the songs.
Last night, I was working pretty late in the studio, and we finished the sixth song. So, it'll be out before the end of the year, definitely. I plan on going on the Twins of Evil tour, and I have an art book that I'm going to release, and I'll probably have a bunch of exhibitions all over to go along with it. And then I'll release the album after that.
TELL US ABOUT THE ART BOOK.
It's a compilation of selected pieces that I thought would be great to show. It'll be big, and it'll probably have hand-written notes and sketches, details about what inspired the painting, to give you a look at what was going on inside my head. Because whenever I paint, I paint on the floor, and I often take Polaroids so I can see the painting for depth purposes; I still have all those photos of the paintings, from the very first stroke to the end. Sometimes that's kind of interesting to look at.
DO YOU HAVE A WORKING TITLE FOR THE ALBUM?
It's still to be determined, but I think it's the album that should be called Marilyn Manson. I'm in a mode in life where I wanted to tell stories with this record, and it's sort of like a wax museum of my thoughts, a study of the chamber of horrors in my head. All the romance and hope you can have in the world, here in the End Times where it can be a different kind of apocalypse for each person listening to the record. I tried to paint it with words, and Shooter with sounds, so you can see and hear all of your longing, your passion and despair. That's sort of a dramatic explanation of it. [Laughs] But it is full of drama. I wouldn't compare it to any of my other records, but you hear a bit of everything — it's like I've focused everything into one spot, finally.
IS IT JUST YOU AND SHOOTER ON THE ALBUM? My guitar player, Paul Wiley, is also working on some stuff for it, as well. And I have a new drummer in my band, Brandon Pertzborn [of Black Flag, Doyle and Ho99o9], so he'll probably be playing on the record. And Jamie Douglass, Shooter's drummer, he's also played on some stuff. Shooter and I also did a cover of "The End" by the Doors, for a new miniseries of The Stand by Stephen King, which I'm also going to be acting in. I think that sort of kick-started our process for the album, and started us exploring different things. He's very talented in so many ways, and working with him is very fluid. We have a totally different collaborative style than I did [with Tyler Bates] on the last two records. Sometimes Shooter will already be doing something that I was going to suggest. We lock brains a lot together. You know, that could be because of drugs and alcohol, or it could just be because we're in a small room together. Who knows? [Laughs] Or both!
THIS SUMMER WILL BE THE FOURTH TIME YOU'VE GONE OUT ON TOUR WITH ROB ZOMBIE …Yeah, the last one went really well, though I was still mildly injured with my leg, and going to rehabilitation for it. But now, I've been training for the last four months, which has changed my frame of mind — you get endorphins into your brain, and it expands your whole way of thinking but also heals your body, obviously. So I think this one is going to be a lot different, because there will be a different stage display, and because of how we're going to make the music. I have a strong feeling it's going to be a lot more punk rock than the last tour, because our new drummer is a very hard hitter, and I'm excited about that.
So I was excited to finally get back into feeling like I have a band, people I hang out with, so I'm not just always by myself. Because I don't always choose to be by myself, but in some cases, when you don't get along with people, or don't have anything in common, there's not much of a point. I guess it would be different if you were sharing a stage with guys you made the music with, so that would be like my previous band with John and Ginger. But the good news is, John and Ginger are on the Twins of Evil tour, but with Rob. [Laughs] Rob keeps trying to give me Ginger back, and I said, "No — you break it, you buy it!" He said, "Well, I think it was already broken." [Laughs] Don't try to blame your buyer's remorse on me, man!
Video of ROB ZOMBIE & MARILYN MANSON - Helter Skelter (OFFICIAL TRACK)
WHAT IS YOUR DEFINITION OF ROCK & ROLL ATTITUDE?
Well, if you don't wear sunglasses, it's not rock & roll. I don't even know how people can survive without sunglasses, in general. And when you get home, you don't take off your "work" clothes. I mean, on tour, I never change my clothes, at all. I'm Jim Morrison-ing it. The pants stay on — it's easier that way. [Laughs] And it's not a "job." Of course, it is your job to do it, but you don't look at it as a job that you take on. It's all or nothing, you know?
AND THAT DOESN'T CHANGE AT ALL WHEN YOU WALK OFFSTAGE?
Well, yes and no. I went to see Pet Sematary the other night with Fred Durst. We were just kind of hanging out. I didn't really know him that much before, and he's very different than I would have imagined, but he's not that different from the rock star that I saw on TV or live. It's just that he has more dimensions to him. I guess it's like, with me, there's not Marilyn Manson and then Brian Warner. There's the person, and then there's the persona — they're still the same thing, just one letter off. [Laughs] That's the way I look at it. I'm not acting, but I'm always acting. Sometimes I'm acting like an asshole, and sometimes I'm acting like I care about people, because I do.
But I never fake it, you know? That'd be like being a girl who fakes orgasms, if you had to fake it to be a rock star. I mean, there's times when you don't want to go onstage, because you're just sore, beat up, sick, or whatever it might be, but you go through it, man, you do it. Because you have an obligation: You put the flag on the moon of rock & roll, so you're obligated to make sure that stays there.
IS IT POSSIBLE TO GET OVER ON ATTITUDE ALONE?
A lot of people have. I mean, I started out that way. I started out with a flyer, no music and just completely bullshitting my way into getting a gig, and they went for it. And then I had to write songs to go with the gig! [Laughs] So it can work, sometimes, but I don't know if it's sustainable. More than just attitude, you need to learn from your mistakes. You need to learn from others you work with. You need to learn from your fans' reactions. You need to learn to romance an audience. That's another part of attitude, the romantic element — you have to seduce people with what you're doing. It's not enough to just sell people your music. You have to make them a part of it, get them to connect with it. Maybe all rock stars are just lonely people that want to connect with others, and they don't know how to, because they're socially awkward. That would be a good definition for me, most of the time. I find it awkward to go places, unless I feel it's "safe" — like, somewhere I'm not gonna get stressed out by paparazzi, or people that I don't know. So sometimes it closes me off from meeting new people, but I've opened up a little bit more. I've made a lot of friends over the past year.
Video of Marilyn Manson - WE KNOW WHERE YOU FUCKING LIVE (Official Music Video)
WHO REALLY EMBODIES ROCK & ROLL ATTITUDE TO YOU, IN MUSIC OR ELSEWHERE?
Oh, Tarantino and Francis Bacon. If you want to go into things other than music. Iggy Pop, David Bowie, John Lennon, Jim Morrison … I guess maybe I'm listing heroes more than anything. While I was saying all that, you could have cued "Heroes" by Bowie. That would have really sealed it together! [Laughs] And I should mention Johnny Depp, my good friend, and Hunter S. Thompson, who I was good friends with. I was a huge fan of his writing growing up. He was the real deal, and Johnny's the real deal — no matter what's going on in his life, or how many movies he's made, he never changes. He's still the same kid that he was growing up, with the fuck-you attitude. Johnny Cash, also. And Waylon Jennings, Shooter's dad. He was a real outlaw. So Shooter's bringing some of that outlaw attitude to this record, as well, just in his style of guitar playing. And I play guitar on it, as well, but it's more Scary Monsters sort of elements, more textures.
WHY FRANCIS BACON?
Some of his paintings are really upsetting, in a way that just begs your mind to search through it to figure out what's going on. So they're complex, and interesting. I bought a book of his paintings, and it showed photographs of his art room where he painted, and it looked very similar to mine, just chaotic. Because I don't have my paints organized. I just sort of sit in a circle with paints all around me, and the paper on the floor and a sheet underneath it that's been stained by years of painting. It's literally the Shroud of Turin of my work — it has more paint on it than any of my paintings, altogether. That will probably be my best piece! [Laughs]
ARE THERE ANY YOUNGER MUSICIANS IN 2019 WHO EMBODY THAT KIND OF ATTITUDE FOR YOU?
Well, you've got people like this guy I just met a couple weeks ago, Machine Gun Kelly — he's the real deal. And he's also a cool guy, and he was great in The Dirt, where he played Tommy Lee. And there's the other rappers that I'm friends with, guys like Lil Uzi Vert and Bill $aber, who you should check out. I used his track "Creepin n Lurkin" as my intro music to walk out [to] on the last tour. I asked Lil Uzi Vert why he liked me. He has all these followers [on Instagram], but I was the only one he was following. And he said it was because he knew I was the real deal.
HOW DID YOU AND MACHINE GUN KELLY CONNECT?
I sent him a message on Instagram, and told him that I liked his performance in The Dirt. He said thanks, and asked me if I wanted to hang out, something like that. It was sort of me being a fan of his. And he came over, we watched some movies and got along, so it was cool.
DO YOU AND LIL UZI VERT STILL HANG?
I haven't seen him in a year or so, but every once in a while I'll get a message from him saying, "Hey, how you doing?" or whatever. I usually just hang out, if I have time, with people that I'm working with, because otherwise I'm just too exhausted. [Laughs]
IT MUST BE NICE TO BE WORKING WITH PEOPLE YOU WANT TO HANG OUT WITH.
People that I like, yeah. Half the time in the studio we spend talking, just telling each other stories about our past, and different things that are going on. It sort of eliminates the need for therapy, actually having a friend to talk to, or even more than one. [Laughs] And it takes the weight off of any romantic relationship you have, because a lot of times, as a guy, I think I've expected too much from the girl, wanting her to be my best friend and my lover. I think in the past that has made some effects that … weren't for the best. So now, I don't have to re-discuss everything in life. And you know, there are some things that you don't want to share with your loved one, because it's better off not to.
So there's been some personal growth in the process of making this record. I think you'll be pleasantly surprised at how it sounds! A lot of people like to refer to [Shooter's] style of music as "country," but I regard it more as "southern." I suppose that also drags in a bit of the Stones, in a way … There's a lot of piano, though not necessarily Elton John piano. Maybe more "Bennie and the Jets" piano. Let's just call it Shooter Jennings piano! Actually, he bought me a piano, as a gift, and it now sits in my living room. It's a white, stand-up piano, and it now serves as a toy that my cats like to walk across and freak me out. In the middle of the night, I'll hear a haunted piano playing, and it's the cats. [Laughs] These cats are real assholes, I'll tell you. But I love 'em — they're two boys and two girls. I don't have enough arms for all of them.
YOU DO SOUND LIKE YOU'RE IN A PRETTY GOOD PLACE. IT'S NICE TO HEAR.
Yeah, thanks, man. I feel in fighting mode, ready to take it all on, and make a record, and keep that flag a-flying, and to make sure people know that this isn't just sort of tapering off — this is hitting hard right now. And I think that's why I think Marilyn Manson, self-titled, is probably the most descriptive album title, considering it's the stories of what put me here.
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