I'm going to give you four specific examples, I'm going to cover at the end about how a company called Silk tripled their sales; how an artist named Jeff Koons went from being a nobody to making a whole bunch of money and having a lot of impact; to how Frank Gehry redefined what it meant to be an architect.
Saya akan memberikan empat contoh -- dan akan saya bahas belakangan -- Silk melipatgandakan penjualan hanya dengan melakukan satu hal. Seniman bernama Jeff Koons beranjak dari bukan siapa-siapa bisa menghasilkan banyak uang dan memberi dampak besar, Frank Gehry mendefinisi ulang makna menjadi arsitek.