It couldn't tell marketers what percentage of people buy a certain product or brand, but it could tell them more about the people who do, their reasoning for doing so, and even the unconscious motivations behind those reasons.
Ini tak memberitahu pemasar berapa persen orang yang membeli produk atau merek tertentu, tapi bisa lebih menggambarkan pembeli produk atau merek itu, alasan mereka membelinya, dan bahkan motivasi bawah sadar di balik alasan itu.