In the 1980s and 90s, pharmaceutical companies began to market opioid painkillers aggressively, actively downplaying their addictive potential to both the medical community and the public.
Di tahun 1980-an dan 1990-an, perusahaan farmasi mulai gencar memasarkan antinyeri opioid dengan menutup-nutupi efek kecanduannya di hadapan kalangan medis dan khalayak umum.