And that's because we can now measure people's very first response to food before they've become conscious of it, and before they've started rationalizing why they like it or not.
Dan itu karena saat ini kita bisa mengukur respon awal orang-orang terhadap makanan sebelum mereka menyadarinya, dan sebelum mereka mulai merasionalisasi mengapa mereka suka atau tidak.