Marketing Data Analyst
$36K-$62K (Glassdoor est.)
For more than 80 years, Citadel has steadily grown and offered stability to our customers, community, and employees. Today, Citadel provides banking, investments, and insurance services to more than 200,000 customers. As we continue to expand, we remain committed to providing the very best value to our customers. At over $3 billion in assets, we are one of the Greater Philadelphia area’s largest locally owned financial institutions, proudly serving residents of Bucks, Chester, Delaware, Lancaster, Montgomery, and Philadelphia counties. In 2018, Citadel was ranked number one among all credit unions in Pennsylvania for providing value to our customers by Callahan& Associates, and was named one of the best performing credit unions in the nation by SNL Financial. To learn more, visitCitadelBanking.com.

We are building out Citadel's Data& Analytics capabilities and we are seeking three Marketing Data Analysts. These individuals will report to the Sr. Research& Data Analyst. The roles will be based in the Marketing department located at our corporate headquarters in Exton, PA.

The Marketing Analyst is responsible for identifying and analyzing data regarding our customers and prospective customers, making recommendations and providing insight to Citadel leadership in critical decision-making that drives Citadel Class Service and our business objectives including growth and sales. The Analyst will be responsible for designing and delivering the Use Cases to support the development of Citadel’s next generation Data& Analytics platform. Each Use Case is designed to support the business and deliver an improved customer and/or employee experience and will include the requirements, data definition, report and dashboard design, and end user rollout.

Duties and Responsibilities
Collaborate with Marketing, Sales, Product teams and other Citadel business leaders to determine and prioritize needs for customer data.
Develop Use Cases– partner with the business to capture and document Business Requirements, Business Definitions, Data Definitions, Visual Requirements, and Test Scripts.
Apply various analytic methods to discover and interpret information about customer and prospective customer behavior from multiple data sources, including Citadel’s website, social media, customer account data, data from external partners, and other sources
Integrate data across sources
Collaborate with IT to develop or adopt relational databases
Create actionable insights based on customer data, both proactively and in response to requests
Recommend target segments and campaigns/offers
Maintain necessary processes, controls and procedures to ensure data accuracy and business functionality and comply with privacy and security policies and regulations.
Lead and participate in cross-functional teams for corporate sales, marketing, customer service, and product development
Perform regular analysis and reports for distribution to senior management on customer/prospective customer data and trends.
Develop analytical reports to various departments requesting insight, supportive data or status reports to support corporate initiatives
Qualifications and Education Requirements

Required Work Experience -3+ years related data management and analysis experience, including experience in consumer behavior data mining and analysis

Preferred Work Experience -Retail banking or other financial services experience. Experience with marketing, sales, or customer service, including digital and traditional

Education - Bachelors degree required

Technical Knowledge Required -Proficiency in specialized database software.Writing SQL queries to solve business problems.Proficiency creating reports and dashboards in a modern data visualization tool (Tableau, PowerBI, Qlik).Proficiency in Microsoft Office suite.

PreferredTechnical Knowledge -CRM experience,Python or R, experience with database documentation (Data Dictionaries and Entity Relationship Diagrams)
Citadel Federal Credit Union
3.9
Citadel Federal Credit Union
