Marketing Data Analyst
$35K-$62K (Glassdoor est.)
Under direct supervision of the Director of Database Marketing, the Marketing Data Analyst will work closely with members of the database marketing team and the FP&A marketing analysis team to derive insights from large amounts of customer and transactional data to develop segmentations, strategies, visualizations, reports, and recommendations for various marketing purposes. The Marketing Data Analyst will assist management with the interpretation, evaluation and interrelationship of data and generate integrated business analysis and projections to facilitate decision making.

Essential Duties & Responsibilities
Develop queries in SAS that create marketing campaigns to optimize profit and produce multi-channel campaign outputs.
Design and evaluate various tests and optimizations of campaigns.
Monitor the quality of all data at both the project and output level for the Database Marketing team.
Support the integration of new data sources and analyze and confirm the overall quality and integrity of source data.
Generate database extracts for Database Marketing teams as needed.
Provide campaign analytics to extended team, including insights and recommendations to improve message effectiveness and campaign performance.
Build business intelligence, reports and dashboards using software like SAS, Microsoft Excel/VBA, Tableau, or SAS Visual Analytics that include segment/campaign profitability and customer behavior or trends.
Create relationships with internal stakeholders to discover how data, platform and tools can assist to execute business needs.
Identify new business opportunities or potential risks based on data analysis on subject matters of various operations departments.
Train users as needed.
Perform other duties as assigned to support the efficient operation of the department.
Education/Experience/Qualifications
Bachelors or Masters Degree in Computer Science, Economics, Marketing, Finance, Mathematics, or related field required.
2+ years of experience with SAS and/or SQL and analyzing large datasets.
Equivalent combination of education and progressive, relevant and direct experience may be considered in lieu of minimum educational/experience requirements indicated above.
Advanced proficiency in Microsoft Excel and Word.
Experience working with relational databases is required.
Experience in programming/scripting.
Experience with data visualization, reporting & dash boarding tools such as SAS visual Analytics or Tableau.
Experience with Google Analytics custom reports and dashboards preferred.
Familiarity with marketing methodologies and systems such as segmentation modeling, targeting, CRM, and ROI projections and evaluation.
Predictive Modeling experience preferred.
Employee must have experience demonstrating the utmost discretion and confidentiality as they will have access to confidential information including, but not limited to: customer contact information, customer financial data, and organizational financial data.
Excellent communication skills, both written and verbal.
Must be able to obtain/maintain any necessary certifications and/or licenses.
Ability to mentor coordinators and administrative staff.
Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations, including the development of financial statistical models and forecasts.
Ability to define problems, collect data, establish facts, and draw valid conclusions with minimal direction. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Ability to effectively present information to, and respond to questions from, groups of managers and directors. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, governmental regulations, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
Certificates/Licenses/Registrations
At the discretion of the San Manuel Tribal Gaming Commission you may be required to obtain and maintain a gaming license.
San Manuel Band of Mission Indians and San Manuel Casino will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.

As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!
San Manuel Casino
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San Manuel Casino
