ITEM 1. Business. 	 Incorporated by reference in pages 2 through 11 and 26 of the 	 Registrant's 1993 Annual Report to Shareholders. The number of 	 persons employed by the Registrant was approximately 980 at 	 December 31, 1993.
ITEM 2.
ITEM 2. Properties. 	 Incorporated by reference in pages 2 through 11 of the Registrant's 	 1993 Annual Report to Shareholders.
ITEM 3.
ITEM 3. Legal Proceedings. 	 None other than ordinary routine litigation incidental to the 	 business of the Company and its subsidiaries.
ITEM 4.
ITEM 4. Submission of Matters to a Vote of Security Holders. 	 None during the fourth quarter.
				 PART II
ITEM 5.
ITEM 5. Market for the Registrant's Common Stock and Related Security 	 Holder Matters. Incorporated by reference to pages 25 and 26 	 (Note 13), and 28 and 29 of the Registrant's 1993 Annual Report 	 to Shareholders.
ITEM 6.
ITEM 6. Selected Financial Data. 	 Incorporated by reference to page 13 of the Registrant's 1993 Annual 	 Report to Shareholders.
ITEM 7.
ITEM 7. Management's Discussion And Analysis of Financial Condition And 	 Results of Operations. 	 Incorporated by reference to pages 14 and 15 of the Registrant's 	 1993 Annual Report to Shareholders.
ITEM 8.
ITEM 8. Financial Statements and Supplementary Data. 	 Incorporated by reference to pages 16 through 28 of the Registrant's 	 1993 Annual Report to Shareholders.
ITEM 9.
ITEM 9. Disagreements on Accounting and Financial Disclosures. 	 None.
				 PART III 	 ITEM 10.
ITEM 10. Directors and Executive Officers of the Registrant. 	 Incorporated by reference to the Registrant's Proxy Statement dated 	 March 18, 1994.
			 PART III (Continued)
	 Executive Officers Of The Company-
	 J. P. Hayden, Jr. - Age 64 - Chairman and Chief Executive 						 Officer 	 Michael J. Conaton - Age 60 - President and Chief Operating 						 Officer 	 John R. LaBar - Age 62 - Vice President and Secretary 	 Robert W. Hayden - Age 55 - Vice President 	 John I. Von Lehman - Age 41 - Vice President, Treasurer 						 and Chief Financial Officer 	 Thomas J. Rohs - Age 52 - Vice President 	 J. P. Hayden III - Age 41 - Vice President 	 John W. Hayden - Age 36 - Vice President 	 Robert N. Thornbladh - Age 41 - Vice President 	 Michael L. Flowers - Age 42 - Vice President, Assistant 						 Secretary and Chief 						 In-House Counsel
	 J. P. Hayden, Jr. and Robert W. Hayden are brothers. J. P. Hayden, III and John W. Hayden are sons of J. P. Hayden, Jr.
	 During 1988, Michael J. Conaton was elected President and Chief Operating Officer (formerly Executive Vice President and Chief Financial Officer).
	 During 1988, John I. Von Lehman was elected Vice President and Chief Financial Officer and retained the title of Treasurer (formerly Treasurer and Chief Accounting Officer).
	 During 1990, Robert N. Thornbladh joined the Company as Vice President. He was formerly employed by Nutmeg Industries.
	 During 1991, Michael L. Flowers (formerly Assistant Secretary) was elected Vice President.
	 The officers listed above have served in the positions indicated for the past five years (except as noted above).
ITEM 11.
ITEM 11. Executive Compensation. 	 Incorporated by reference to the Registrant's Proxy Statement dated 	 March 18, 1994.
ITEM 12.
ITEM 12. Security Ownership of Certain Beneficial Owners and Management. 	 Incorporated by reference to the Registrant's Proxy Statement dated 	 March 18, 1994.
ITEM 13.
ITEM 13. Certain Relationships and Related Transactions. 	 Incorporated by reference to the Registrant's Proxy Statement dated 	 March 18, 1994.
				 PART IV
ITEM 14.
ITEM 14. Exhibits, Financial Statement Schedules, and Reports on Form 8-K.
	 (a) 1. Financial Statements. 		 Incorporated by reference in Part II of this report:
			 PART IV (Continued) 						 		 Data pertaining to The Midland Company and Subsidiaries - 		 Report of Independent Public Accountants. 		 Consolidated Balance Sheets, December 31, 1993 and 1992. 		 Consolidated Statements of Income and Retained Earnings for 		 the Years Ended December 31, 1993, 1992 and 1991. 		 Consolidated Statements of Cash Flows for the Years Ended 		 December 31, 1993, 1992 and 1991. 		 Notes to Consolidated Financial Statements.
	 (a) 2. Financial Statement Schedules. 		 Included in Part IV of this report: 		 Data pertaining to The Midland Company 		 and Subsidiaries - Page
		 Independent Auditors' Consent and Report 		 on Schedules 7 		 Schedule I - Marketable Securities - Other 		 Investments, December 31, 1993 8 		 Schedule V - Property, Plant and Equipment 		 for the Years Ended December 31, 1993, 		 1992 and 1991 9 		 Schedule VI - Accumulated Depreciation and 		 Amortization of Property, Plant and Equipment 		 for the Years Ended December 31, 1993, 1992 		 and 1991 10 		 Schedule VIII - Allowance for Losses for the 		 Years Ended December 31, 1993, 1992 and 1991 11 		 Schedule IX - Short-Term Borrowings for the Years 		 Ended December 31, 1993, 1992 and 1991 12 		 Schedule X - Supplementary Income Statement 		 Information for the Years Ended 		 December 31, 1993, 1992 and 1991 13
		 All other schedules for which provision is made in 		 the applicable accounting regulations of the 		 Securities and Exchange Commission are not required 		 under the related instructions or are inapplicable, 		 and therefore have been omitted. 											 	 (a) 3. Exhibits. 	 3. Articles of Incorporation and By-Laws - Filed as 		 Exhibit 3 to the Registrant's 1980 Annual Report on 		 Form 10-K, and incorporated herein by reference. 	 10. A description of the Company's Stock Option Plan and 		 Profit Sharing Plan - Incorporated by reference to 		 the Registrant's Proxy Statement dated March 18, 1994. 	 11. Computation of Consolidated Net Income Per Share for the 		 years ended December 31, 1993, 1992 and 1991 	 13. Annual Report to security holders - Incorporated by 		 reference to the Registrant's 1993 Annual Report 		 to Shareholders 	 21. Subsidiaries of the Registrant 	 22. Registrant's Proxy Statement dated - Incorporated by 		 reference to the Registrant's Proxy Statement dated 		 March 18, 1994.
	 (b) Reports on Form 8-K. 	 None.
				 SIGNATURES
	Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.
					 THE MIDLAND COMPANY
	 Signature Title Date
	S/ George R. Baker Director March 3, 1994 	(George R. Baker)
	S/ James H. Carey Director and Member March 3, 1994 	(James H. Carey) of Audit Committee
	S/ Michael J. Conaton President, Chief Operating March 3, 1994 	(Michael J. Conaton) Officer and Director
	S/ J. P. Hayden, Jr. Chairman, Chief Executive March 3, 1994 	(J. P. Hayden, Jr.) Officer and Director
	S/ J. P. Hayden, III Vice President and Director March 3, 1994 	(J. P. Hayden, III)
	S/ John W. Hayden Vice President and Director March 3, 1994 	(John W. Hayden)
	S/ Robert W. Hayden Vice President and Director March 3, 1994 	(Robert W. Hayden)
	S/ William J. Keating Director March 3, 1994 	(William J. Keating)
	S/ William McD. Kite Director March 3, 1994 	(William McD. Kite)
	S/ John R. LaBar Vice President, Secretary March 3, 1994 	(John R. LaBar) and Director
	S/ John M. O'Mara Director and Member March 3, 1994 	(John M. O'Mara) of Audit Committee
	S/ John R. Orther Director and Member March 3, 1994 	(John R. Orther) of Audit Committee
	S/ William F. Plettner Director March 3, 1994 	(William F. Plettner)
	S/ Glenn E. Schembechler Director and Member March 3, 1994 	(Glenn E. Schembechler) of Audit Committee
	S/ John I. Von Lehman Vice President, Treasurer, March 3, 1994 	(John I. Von Lehman) Chief Financial Officer, 				 Chief Accounting Officer 				 and Director
				 SIGNATURES
	Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has dully caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
					 THE MIDLAND COMPANY
	Signature Title Date
S/ J. P. Hayden, Jr. Chairman and Chief Executive March 3, 1994 (J. P. Hayden, Jr.) Officer
S/ John I. Von Lehman Vice President, Treasurer, March 3, 1994 (John I. Von Lehman) Chief Financial Officer and 				 Chief Accounting Officer
	 INDEPENDENT AUDITORS' CONSENT AND REPORT ON SCHEDULES 	 -----------------------------------------------------
To the Shareholders of The Midland Company:
We consent to the incorporation by reference in Registration Statement No. 33-48511 of The Midland Company on Form S-8 of our report dated February 10, 1994, incorporated by reference in this Annual Report on Form 10-K and our report (appearing below) on the financial statement schedules of The Midland Company for the year ended December 31, 1993.
Our audits of the consolidated financial statements referred to in our aforementioned report also included the financial statement schedules of The Midland Company and its subsidiaries, listed in Item 14. These financial statement schedules are the responsibility of the Company's management. Our responsibility is to express an opinion based on our audits. In our opinion, such financial statement schedules, when considered in relation to the basic consolidated financial statements taken as a whole, present fairly in all material respects the information set forth therein.
March 14, 1994
								 								 								 SCHEDULE I
			 THE MIDLAND COMPANY 			 AND SUBSIDIARIES 	 SCHEDULE I - MARKETABLE SECURITIES - OTHER INVESTMENTS 			 DECEMBER 31, 1993
				 . . . . . . .December 31, 1993. . . . . . . - -------------------------------------------------------------------------------- Column A Column C Column D Column E - ------------------------------------------------------------------------------- 								 Amount at 								 which shown 						 Market in the Type of Investment Cost Value balance sheet - -------------------------------------------------------------------------------- Bonds and notes: United States Government and government agencies and authorities $ 69,482,000 $ 72,477,000 $ 72,477,000 States, municipalities and political subdivisions 61,642,000 64,998,000 64,998,000 All other corporate 56,479,000 56,942,000 56,942,000 				 -------------------------------------------- 	Total bonds and notes 187,603,000 194,417,000 194,417,000 				 -------------------------------------------- Preferred stocks 294,000 419,000 419,000 				 -------------------------------------------- Common stocks: Star Banc Corporation 2,073,000 9,457,000 9,457,000 All other common stocks 14,497,000 17,466,000 17,466,000 				 -------------------------------------------- 	Total common stocks 16,570,000 26,923,000 26,923,000 				 -------------------------------------------- Accrued investment income 2,855,000 2,855,000 2,855,000 				 -------------------------------------------- 	Total investments $207,322,000 $224,614,000 $224,614,000 				 ============================================
NOTE: The individual issue disclosed above is the only individual issue requiring separate disclosure.
			
									 									 								 SCHEDULE V
			 THE MIDLAND COMPANY 			 AND SUBSIDIARIES
		SCHEDULE V - PROPERTY, PLANT AND EQUIPMENT 	 FOR THE YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991
	COLUMN A COLUMN B COLUMN C COLUMN D COLUMN F 			 BALANCE AT BALANCE 			 BEGINNING ADDITIONS AT END CLASSIFICATION OF PERIOD AT COST RETIREMENTS OF PERIOD - --------------------------------------------------------------------------------
YEAR ENDED DECEMBER 31, 1993: Land $ 488,000 $ 813,000 $ 45,000 $ 1,256,000 Buildings, improvements, fixtures, etc. 27,516,000 17,028,000 3,378,000 41,166,000 Vessels and barges 122,193,000 14,394,000 1,988,000 134,599,000 River transportation equipment under capital leases 8,143,000 -- -- 8,143,000 Construction-in-progress 4,881,000 (4,881,000) -- -- 			 ---------------------------------------------------- 	TOTAL $163,221,000 $27,354,000 $5,411,000 $185,164,000 			 ====================================================
YEAR ENDED DECEMBER 31, 1992: Land $ 488,000 $ -- $ -- $ 488,000 Buildings, improvements, fixtures, etc. 23,754,000 5,240,000 1,478,000 27,516,000 Vessels and barges 115,578,000 7,487,000 872,000 122,193,000 River transportation equipment under capital leases 8,143,000 -- -- 8,143,000 Construction-in-progress -- 4,881,000 -- 4,881,000 			 ---------------------------------------------------- 	TOTAL $147,963,000 $17,608,000 $2,350,000 $163,221,000 			 ====================================================
YEAR ENDED DECEMBER 31, 1991: Land $ 488,000 $ -- $ -- $ 488,000 Buildings, improvements, fixtures, etc. 22,119,000 2,676,000 1,041,000 23,754,000 Vessels and barges 105,389,000 10,285,000 96,000 115,578,000 River transportation equipment under capital leases 8,143,000 -- -- 8,143,000 			 ---------------------------------------------------- 	TOTAL $136,139,000 $12,961,000 $1,137,000 $147,963,000 			 ====================================================
									 									 								 SCHEDULE VI
			 THE MIDLAND COMPANY 			 AND SUBSIDIARIES
		SCHEDULE VI - ACCUMULATED DEPRECIATION AND 	 AMORTIZATION OF PROPERTY, PLANT AND EQUIPMENT 	 FOR THE YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991
	COLUMN A COLUMN B COLUMN C COLUMN D COLUMN F 					 ADDITIONS 			 BALANCE AT CHARGED TO BALANCE 			 BEGINNING COSTS AND AT END 	CLASSIFICATION OF PERIOD EXPENSES RETIREMENTS OF PERIOD - -------------------------------------------------------------------------------- YEAR ENDED DECEMBER 31, 1993: Buildings, improvements, fixtures, etc. $ 9,756,000 $ 3,699,000 $1,145,000 $12,310,000 Vessels and barges 54,574,000 5,778,000 1,763,000 58,589,000 River transportation equipment under capital leases 5,849,000 524,000 -- 6,373,000 			 ---------------------------------------------------- 	TOTAL $70,179,000 $10,001,000 $2,908,000 $77,272,000 			 ====================================================
YEAR ENDED DECEMBER 31, 1992: Buildings, improvements, fixtures, etc. $ 7,883,000 $ 2,839,000 $ 966,000 $ 9,756,000 Vessels and barges 49,356,000 5,787,000 569,000 54,574,000 River transportation equipment under capital leases 5,325,000 524,000 -- 5,849,000 			 ---------------------------------------------------- 	TOTAL $ 62,564,000 $ 9,150,000 $1,535,000 $70,179,000 			 ====================================================
YEAR ENDED DECEMBER 31, 1991: Buildings, improvements, fixtures, etc. $ 6,028,000 $ 2,417,000 $ 562,000 $ 7,883,000 Vessels and barges 44,129,000 5,301,000 74,000 49,356,000 River transportation equipment under capital leases 4,801,000 524,000 -- 5,325,000 			 ---------------------------------------------------- 	TOTAL $ 54,958,000 $ 8,242,000 $ 636,000 $62,564,000 			 ====================================================
									 									 								SCHEDULE VIII
			 THE MIDLAND COMPANY 			 AND SUBSIDIARIES
		 SCHEDULE VIII - ALLOWANCE FOR LOSSES 	 FOR THE YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991
					 ADDITIONS 			 BALANCE AT CHARGED TO BALANCE 			 BEGINNING COSTS AND DEDUCTIONS AT END DESCRIPTION OF PERIOD EXPENSES (ADDITIONS) OF PERIOD - -------------------------------------------------------------------------------- YEAR ENDED DECEMBER 31, 1993:
Allowance For Losses $1,192,000 $357,000 $432,000 (1) $1,117,000
YEAR ENDED DECEMBER 31, 1992:
Allowance For Losses $1,133,000 $297,000 $238,000 (1) $1,192,000
YEAR ENDED DECEMBER 31, 1991:
Allowance For Losses $ 943,000 $195,000 $ 5,000 (1) $1,133,000
NOTES: (1) Accounts written off are net of recoveries.
														 								 SCHEDULE IX
			 THE MIDLAND COMPANY 			 AND SUBSIDIARIES
		 SCHEDULE IX - SHORT-TERM BORROWINGS 	 FOR THE YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991
			-- END OF PERIOD --- ------ DURING THE PERIOD ---------- 				 WEIGHTED WEIGHTED CATEGORY OF AVERAGE MAXIMUM AVERAGE AVERAGE SHORT-TERM INTEREST AMOUNT AMOUNT INTEREST BORROWINGS BALANCE RATE OUTSTANDING OUTSTANDING RATE - -------------------------------------------------------------------------------- YEAR ENDED DECEMBER 31, 1993:
Bank Borrowings $22,000,000 3.5% $27,000,000 $13,583,000 3.5%
Commercial Paper 14,302,000 3.3% 15,129,000 11,096,000 3.7%
YEAR ENDED DECEMBER 31, 1992:
Bank Borrowings $27,000,000 4.1% $27,000,000 $ 2,669,000 3.8%
Commercial Paper 8,866,000 4.1% 10,208,000 9,135,000 4.7%
YEAR ENDED DECEMBER 31, 1991:
Bank Borrowings $12,000,000 5.2% $12,000,000 $ 323,000 7.7%
Commercial Paper 8,568,000 5.1% 9,686,000 8,097,000 6.5%
NOTE: The weighted average interest rate is computed by dividing actual interest expense on borrowings by the average amount of such borrowings during the year.
						 								 SCHEDULE X
			 THE MIDLAND COMPANY 				AND SUBSIDIARIES 	 SCHEDULE X - SUPPLEMENTARY INCOME STATEMENT INFORMATION 	 FOR THE YEARS ENDED DECEMBER 31, 1993, 1992 AND 1991
					 CHARGED TO COSTS AND EXPENSES 						1993 1992 1991 					 ---------------------------------- Maintenance and repairs $4,972,000 $5,662,000 $3,015,000 					 ==================================
Taxes, other than payroll and income taxes: Insurance premium taxes $5,971,000 $4,766,000 $3,995,000 Other 2,742,000 2,060,000 2,056,000 					 ---------------------------------- 	 Total $8,713,000 $6,826,000 $6,051,000 					 ==================================