I'm interested in improving my content strategy. According to MarketMuse's 'Content Strategy Guide', what is a 'Content Gap Analysis'? After defining it, find and list at least two actionable steps or tips from the guide on how to effectively conduct a Content Gap Analysis.
Navigate to 'blog.marketmuse.com'. Click on the 'Learn' link in the main navigation. From the 'Learn' dropdown, click on 'Guides'. On the 'Guides' page, locate and click on the 'Content Strategy Guide'. Once on the 'Content Strategy Guide' page, scroll down to find the section discussing 'Content Gap Analysis'. Extract the definition of 'Content Gap Analysis' from the guide. Identify and extract at least two distinct actionable steps or tips for conducting a Content Gap Analysis from the same section or guide. Synthesize the definition and the two actionable steps/tips into a concise answer.
The agent successfully navigates to the 'Guides' page. The agent successfully navigates to the 'Content Strategy Guide'. The agent accurately provides the definition of 'Content Gap Analysis' from the guide, such as: 'A content gap analysis is the process of finding gaps in your content. It’s a way to find out what content you have, what you need, and what’s missing.' or similar accurate phrasing from the guide. The agent identifies and lists at least two actionable steps or tips for conducting a Content Gap Analysis, such as: 'Identify your target audience and their needs', 'Analyze your existing content', 'Research competitor content', 'Look for keyword gaps', 'Review the customer journey', 'Map content to the sales funnel', 'Prioritize content creation', 'Create a content plan', 'Measure and iterate'.