Explore Green Builder Media's COGNITION platform. For professionals in the sustainable building market, what market intelligence does COGNITION Smart Data offer, what education does COGNITION Academy provide, and what is the purpose of the Carbon Offsets section? Finally, explain how these three components collectively support their professional needs.
Navigate to 'greenbuildermedia.com'. Click on the 'COGNITION' link to reveal the dropdown menu. Click on 'COGNITION Smart Data' and identify the types of market intelligence provided. Navigate back to the COGNITION dropdown menu. Click on 'COGNITION Academy' and describe the educational offerings. Navigate back to the COGNITION dropdown menu. Click on 'Carbon Offsets' and identify its general purpose. Synthesize the gathered information to explain how these three COGNITION components collectively support professionals in the sustainable building market.
State that COGNITION Smart Data offers 'Hot Takes', 'Deep-Dive Research Reports', and 'Quarterly Briefings'. Describe COGNITION Academy as providing comprehensive education and training on green building, sustainability, and achieving a net-zero carbon built environment, covering topics such as ESG, green building fundamentals, sustainability, and decarbonization. Describe the Carbon Offsets section as a marketplace or resource for carbon offsetting initiatives. Provide a concise summary of how COGNITION Smart Data (market intelligence), COGNITION Academy (education), and Carbon Offsets (environmental mitigation/engagement) collectively support building industry professionals in the sustainable building market.