On the New York Festivals website, find out when the organization was founded and its primary purpose. Briefly describe their unique judging philosophy, including what kind of creativity they aim to recognize and how they encourage submissions to stand out.
Navigate to newyorkfestivals.com. Scroll down the homepage to locate the 'WHO WE ARE' section. Extract the founding year and the main mission of New York Festivals. Identify and summarize the core principles of the 'NYF lens' judging philosophy, focusing on the type of creativity they seek and how they challenge submissions.
State that New York Festivals was founded in 1957. Explain that its primary purpose is to honor creative content, specifically in advertising, television, and radio programming. Describe the 'NYF lens' judging philosophy as recognizing creativity that respects and defies history, and encourages submissions to 'Show Us Something We’ve Never Seen Before'.