On the AWeber blog, identify and summarize the key email automation strategies that e-commerce businesses can use to maximize conversions and build lasting customer relationships. Include specific examples of campaign types and best practices for implementing them effectively.
Navigate to 'blog.aweber.com'. Locate and open the article titled 'Email Automation for Ecommerce: Maximize Conversions'. Read the article to identify key strategies for maximizing e-commerce conversions and building customer relationships through automation. Summarize the identified strategies, campaign types, and best practices.
Identify at least three key email automation strategies for e-commerce from the 'Email Automation for Ecommerce: Maximize Conversions' article (e.g., abandoned cart sequences, welcome series, post-purchase follow-ups, segmentation/targeted promotions). For each identified strategy, describe how it contributes to either maximizing conversions or building customer relationships (or both). Mention at least two best practices for implementing these strategies effectively (e.g., personalization, compelling copy, clear CTAs, strategic spacing, focused goals, mapping sequences). The summary should be concise and directly address how email automation helps e-commerce businesses achieve both conversion and relationship goals.