Explore Green Builder Media's COGNITION platform. Describe the market intelligence provided by COGNITION Smart Data, the education offered by COGNITION Academy, and the purpose of the Carbon Offsets section. Finally, explain how these three components collectively support professionals in the sustainable building market.
Navigate to 'greenbuildermedia.com'. Click on the 'COGNITION' link to reveal the dropdown menu. Click on 'COGNITION Smart Data' and identify the specific market intelligence provided. Navigate back to the COGNITION dropdown menu. Click on 'COGNITION Academy' and describe the education it offers. Navigate back to the COGNITION dropdown menu. Click on 'Carbon Offsets' and identify its general purpose. Synthesize the gathered information to explain how these three COGNITION components collectively support professionals in the sustainable building market.
State that COGNITION Smart Data provides 'Hot Takes', 'Deep-Dive Research Reports', and 'Quarterly Briefings'. Describe COGNITION Academy as offering comprehensive education and training for the building industry on green building, sustainability, and achieving a net-zero carbon built environment, covering topics like ESG, green building fundamentals, sustainability, and decarbonization. Describe the Carbon Offsets section as a marketplace or resource related to carbon offsetting initiatives. Provide a concise summary of how COGNITION Smart Data (market intelligence), COGNITION Academy (education), and Carbon Offsets (environmental mitigation/engagement) collectively support building industry professionals in the sustainable building market.