On htaccess-guide.com, find information about how to implement a 301 redirect. Specifically, locate the section or page that explains what a 301 redirect is and its primary purpose. Summarize this purpose in your answer.
Navigate to htaccess-guide.com. Browse the website's navigation or content to find a section related to 'redirects' or '301 redirects'. Once on the relevant page, locate the definition or purpose of a 301 redirect. Extract and state the primary purpose of a 301 redirect as described on the website.
Successfully navigate to a page on htaccess-guide.com that discusses 301 redirects. Identify the purpose of a 301 redirect as explained on the website. State that a 301 redirect is a permanent redirect, used for SEO purposes to pass link equity from an old URL to a new one, or similar phrasing that captures its permanent nature and SEO benefit.