On the New York Festivals website, find out when the organization was founded, its primary mission, and the main types of creative work it recognizes. Additionally, describe their distinctive philosophy or 'lens' for judging creative submissions, including any specific phrases they use to characterize it.
Navigate to newyorkfestivals.com. Scroll down the homepage to locate the 'WHO WE ARE' section. Extract the establishment year of New York Festivals. Identify the core mission and the specific types of creative content honored. Describe the 'NYF lens' or judging philosophy, including key phrases.
State that New York Festivals was founded in 1957. Explain that its primary mission is to honor creative content, specifically mentioning advertising, television, and radio programming. Describe the judging philosophy as using the 'NYF lens' to award creativity that 'both respects and defies history, unafraid to leap off history’s shoulders to innovate in new creative spaces' and to 'Show Us Something We’ve Never Seen Before'.