I'm interested in Campaign Asia's 'Agency Report Cards'. What is their main objective, for which geographical region are they compiled, and what are two broad categories of performance criteria used to evaluate agencies in these reports?
Navigate to campaignasia.com. If direct navigation to 'Agency Report Cards' content is unsuccessful or leads to a paywall, use an external search engine (e.g., DuckDuckGo) to find publicly available information about 'Campaign Asia Agency Report Cards' purpose, region, and evaluation criteria. Extract the primary objective of the reports. Identify the geographical region covered by the reports. List two broad categories of performance criteria used in the reports.
Accurately state that the primary objective is to grade or evaluate agency networks based on their performance. State that the geographical region covered is Asia-Pacific (APAC). List two broad categories of performance criteria, such as 'business growth' (or specific metrics like revenue/profitability) and 'client wins/losses' (or 'diversification of revenue').