On Marimekko's 'Our Story' page, describe their core design philosophy, including its goals and inspirations. Additionally, explain how their Helsinki printing factory contributes to their unique creative process and continuous innovation, highlighting the role of new designs and the factory's significance.
Navigate to the 'Tarinamme' (Our Story) page on marimekko.fi. Locate and read the 'Marimekon muotoilufilosofia' (Marimekko's design philosophy) section. Locate and read the 'Painettu Helsingissä' (Printed in Helsinki) section. Synthesize information from both sections to describe Marimekko's design philosophy and how the Helsinki printing factory contributes to its unique creative process and continuous innovation.
State that Marimekko's design philosophy aims to create timeless and durable design classics. Mention that the design is inspired by archival work combined with new perspectives, focusing on an optimistic spirit rather than current fashion trends. Explain that the Helsinki printing factory is a creative hub and the heart of the design house. State that the factory facilitates the creation of new patterns annually, contributing to an 'ever-growing art collection' and continuous innovation.