Explore the COGNITION platform on Green Builder Media. Summarize the main benefits of COGNITION Smart Data, the purpose of COGNITION Academy, and the general purpose of the Carbon Offsets section. Explain how these three components collectively support professionals in the sustainable building market.
Navigate to greenbuildermedia.com. Click on the 'COGNITION' link to reveal the dropdown menu. Click on 'COGNITION Smart Data' and identify its key benefits and deliverables. Go back to the previous page (or re-click 'COGNITION') to access the dropdown menu. Click on 'COGNITION Academy' and identify its purpose. Go back to the previous page (or re-click 'COGNITION') to access the dropdown menu. Click on 'Carbon Offsets' and identify its purpose. Synthesize the gathered information to explain how these three COGNITION components collectively support professionals in the sustainable building market.
State that COGNITION Smart Data provides market intelligence, including 'Hot Takes', 'Deep-Dive Research Reports', and 'Quarterly Briefings', to help professionals with sales, competition, and staying relevant. Describe COGNITION Academy as offering comprehensive education and training for the building industry on green building, sustainability, and achieving a net-zero carbon built environment. Describe the Carbon Offsets section as a marketplace or resource related to carbon offsetting initiatives. Provide a concise summary of how COGNITION Smart Data (market intelligence), COGNITION Academy (education), and Carbon Offsets (environmental mitigation/engagement) collectively support building industry professionals in the sustainable building market.