so we ve been talking about cool and its uh ramifications and how it applies to the hip scene but maybe you could give us some examples now of the opposite of cool uncool just exactly what is uncool yeah why n t we have some thoughts on that it it it s uncool to nod on the street corner waiting for the light to change and uh it uh it it s uncool to let anybody know your uncle is a registered pharmacist uncool for the whole family you know it s uncool to buddy with a known fink and it s uncool to ask where d you get it it s disastrously uncool to let friends use your pad as a porting address for packages from mexico you know and it s uncool to ask where d you get it and it is uncool to wear shades after sunset