The cost is going up because there is such a high demand for what (now) makes a good game,: graphics, content, multiplayer etc. And the fact is we haven’t progressed enough as a society and as a species alone to produce enough games with these qualities. And the price is high because it’s so rare, it’s the same with:diamonds, (soon to be) oil and other items. We are just demanding better and better for stuff we don’t have. Even the CEO of EA, Ubisoft, Activision are demanding more (money). Which is why these companies employees are being forced, or told, rather to input these micro transactions, season passes, dlc...