It's the natural projection of Capitalism...every company will try to squeeze every penny out of every consumer, consumer gets fed up and market becomes saturated and then collapse, companies consolidate, people lose jobs, etc etc.<br>I developed an affinity with Bethesda early on and felt that greed was getting the better of them when they published Oblivion and all the shitty DLCs.  But it's not greed. This is how capitalism "works". Gaming industry is no exception.,(reply>), I guess competition is why companies are forced to follow that path. If the competitor can offer a game for fewer bucks by including microtransactions the customer might prefer that game and consider alternatives without microtransactions as overpriced. Of course, not all customers are like that, but from own experience I know that most of them are yelling "make it cheaper" all the time.