In the theme of this video don't forget that SCEA or SONY had a patent go out a while back, when "Trash Panic" came out on the PS3, to allow ads to be played in the middle of the game. Specifically happening on the down times, or just before a lot of action is about to take place. The program would slow down the time of the game via the frame rate, black out the screen and play an advertisement, then resume the game after said ad is completed. Sony also wanted to patent a coin op system for the playstation store at around the same time. These are both methods for monetizing gamers further when the need to do so arises. I think the tariffs on export and imports has been in talks for well over a decade now seeing how these patents are nearing 8 years old. You may have to dig a little deeper to find these patents but it may be console spread, not just individual developer spread. This may change the way consoles play games in the future. How far are tech companies willing to go to treat us like lemons to make them lemonade?