There's a simple solution to this seemingly cataclysmic problem; stop buying bad games. If gamers (the market that game companies are pandering to) are willing to purchase non-innovative and subpar products then why would game companies ever change the way they make games? Despite how bad it was/is, Fallout 76 made a lot of money. Battlefield V made a lot of money. BlOps 4 made a lot of money. None of these game companies have innovated anything for the better part of a decade despite a growing trend in gaming culture. If you want a better product, stop buying the bad stuff that is being shoveled into our laps on a yearly basis.