Apple's primadona business is now more focused on combining premium quality services and immersive entertainment and easing a bit on hardware copyright thingy thing thing. To enjoy the best immersive experience ever, everyone needs to join the Apple World and so Apple wants to make its hardware accessible to the wider public, lower repair costs, supporting Apple enthusiasts communities, etc...<br><br>Inclusive... inclusivity is good for Apple.,(reply>), Apple is now the Apple World, not purely iMacs and McBooks... iPhones.<br>Apple wants everyone to love the Apple World.<br>Nice.