I play NBA2k everyday and have yet to see any ads plus there is an option to not have 2ktv play before a game,(reply>), Dio Ninja that may be an option now.  How long you think it’ll last?  Id bet quite a lot of money that you lose the option in the next 5 years.  Id also bet that these ad breaks will continue to raise in length and frequency, and chances are good this will not be the only change in monetization over that timeframe.  You do you.  If you enjoy the game, ignore the rage and frustration.  Its all about having fun in the end, and if its still fun for you, that’s all that matters.  But remember, by buying and playing despite these changes over the last several years, you are opening the door for them to push harder.  If they see an opening, they will take it.,(reply>), The guy already said he doesn’t play the game.  He’s complaining about last years problem. If anything he should be talking about how they charge for individual items.