When I imagined a sideways elevator, I imagined something that takes you to separate rooms in a <i>really</i> long horizontal building,(reply>), These will be perfect for The Line City.,(reply>), We already have those, they're called APMs. Airports use them a lot.,(reply>), Easier to build a miniature train inside the building. Maybe with an elevator-button interface instead of drivers and schedules, that'd be fun.,(reply>), The system displayed in the video is actually able to do that, as you can fit any number of horizontal coils inbetween two of the rotating pieces. I visited the tower once and one of their main selling points is the ability to wire a building, no matter how complex, with a single elevator system that takes you from any point to any other point while also managing and effectively utilizing multiple cabins at once,(reply>), That wouldn't be an elevator though