The hypothetical news "A big scam site was taken down for advertising fake Moon Boyz to millions of children and stealing their crypto wallets" sounds like good press for Moon Boyz. Just like news stories about counterfeit Beanie Babies or any other collectible, it gives the "real" ones an air of legitimacy and desirability - these must be important if somebody's counterfeiting them! So whether or not the founder orchestrated that story, I bet he'd be thrilled to see it hit the news.