Of course it is. Physical sales only yielding 45-50% net sales, so 60$ game price yielding 30 bucks. So gold edition that include season pass cost 90-110 bucks. The solution is simple, go all digital: 60$ game digital yields 42 bucks ((30% console owner cut) or 48 bucks for 20% cut. They are equal to 90-100 bucks in physical version. So, if AAA game want to survive the crash they need to go all digital, sell the game at 60 bucks complete and final with no season pass, no lootbox except online only game, and no dlc except cosmetic costume. Simple right?