Sorry for my imperfect English. Your graphs are inaccurate. Why is recycling assets builds UP the cost of making/marketing a product? It should decrease costs (for the developers). Also, i do believe that the amount of content is slowly increasing in modern games. Like, in open world ones, for example. Worlds are becoming bigger and bigger nowadays. It's just that the QUALITY of such content is starting to become lower, because developers are always in the process of trying to broaden their planned target audience over the undemanding, promiscuous masses.<br>Of course, there is no denying that we are being more and more forced to pay bigger "$-per-bit-of-content", so to speak. Unjustifiably so. Because, i don't believe that the increase of cost of actually developing games is THAT much steep: many processes become more and more automated, game engines evolve into enabling many possibilities that were much more costly to introduce (if possible at all) than now, plus the popularisation of digital distribution did many wonderful things for devs: 1)less intermediary expenses, like they were with physical sales. 2)Faster turnover of funds 3)Lessened amount of pirated copies (in many cases it became easier and more comfortable to just buy the game in a couple of clicks then meddle around with cracks and insecure stuff). 4)actual increase in sold copies number because of afore mentioned comfortability and availability.<br>I don't believe that complexity of making a modern game has covered over and nullified all of those things that should've had saved a LOT of dev's money. Even if they, the developers,  indeed have had their coding/gamemaking expenses increased much, i'd bet that they are still able to make good profits out of this all - even better profits then that were 5 or so years ago.<br><b>It's just that companies became f+++ing greedy nowadays - that's all there is to it</b>