"Not willing to defend AAA industry but i think the problem is a bit more complex than this. The cost per content for AAA games is increasing exponentially (source : <a href=""https://www.forbes.com/sites/quora/2016/10/31/why-have-video-game-budgets-skyrocketed-in-recent-years/#47f30b943ea5"">https://www.forbes.com/sites/quora/2016/10/31/why-have-video-game-budgets-skyrocketed-in-recent-years/#47f30b943ea5</a> )", while the market size for it and the price a customer is willing to pay for a AAA game isn't keeping up with the costs. This is why a lot of AAA companies try to get money with microtransactions and DLC  (more than 26% for EA in 2017, 35% for ubisoft in 2018, about 2/3 of take 2 income in Q1 2018), with an increasing share of these. And yes, since customers are more and more pissed with those business practices, the collapse was something that was about to come at some point.