Redux's marketing is frustratingly misleading. They claim you won't be paying a markup besides the $75 build fee, but they're charging scalper prices for all of their parts. It costs three grand for a 3080 on their site.,(reply>), @Robert Andrews It was a 3070 in the model Steve from GN bought, but even he admitted that they were charging "market price" and not MSRP. So, it's technically not "gouging" in the sense that that's what the average consumer has decided a 30 series card costs, but they're definitely charging more than Nvidia or an AIB partner would charge for the same part at retail.,(reply>), Gamer nexus did a video about redux line, don't remember which model specifically but he concluded that they weren't gauging prices at least for that model and that time. Everyone is trying to buy a pc for Xmas and with supply short (whether intentional or not) premium gpus are gonna cost a lot. Not sure if anywhere you can buy a 3080 for at least 2x and that's if it's in stock. Just hoping my 1080 keeps chugging along until some sort of balance comes back but when people pay 2 or 3x msrp it gives little incentive to companies to charge "normal" prices for it.,(reply>), Damn