"The Amazon Payment thingy is HUGE in financially excluded countries... 3rd world countries... Egypt has a FinTech Company called Fawry where it delivers the backbone for what Amazon is proposing here; a merchant based collection for online payments as we only have 13% of the country using bank accounts <del>yes you read it right... those are bank accounts</del> not to mention online payments vis Debit or Credit Cards! Amazon took this idea from their acquisition of <a href=""http://souq.com/"">Souq.com</a> in the MENA region BTW."