The graph analogy is a bit flawed.  The price for a AAA title has stayed at a fairly fixed $50 to $60; not accounting for special editions stuff.  The cost has increased and to make up for that cost increase and maintaining an acceptable margin per copy, micro transactions were introduced.  Microtransactions were way more profitable than anyone could have predicted and created an avenue of effortless revenue streams.  The industry got greedy and the consumer has become fatigued... resulting in lower sales and mt's.<br><br>The overall problem is a full title should NOT be $60... it should be more like $80 or more to bring things back into alignment due to the rate of inflation; $20 yesterday is only worth $18 today - see CCC.<br><br>No one want's to pay more than $60 for a game.  I understand this, but we have to acknowledge that games have been decreasing in profitability as the prices have been more or less fixed (artificially) for a while.  To put this in automotive terms, it would be like charging the same amount for a Audi as you would for a Fiat... ya, they're both cars... but.  On top of this, it would be also like charging the price for a new 2018 model that is the same as the new 1994, in 1994...  That would not make sense and is not seen in the market.  1994 brand new $20k, 2018 brand new $35k..