Pretty much all the possibilities you mention benefit everyone apart from the companies and sports gamers themselves. As a non-sports gamer, I'm okay with that. And as callous as that attitude sounds, there's a lot others out there who'll be feeling the same (whether they say it openly or not). Maybe once EA can no longer rely on FIFA and Madden as lazy cash cows, they'll be forced to actually care whether their games in other genres really satisfy their consumers or not.