Also the industry HAD their answer to the issue, they just made sure to fuck it up beyond any recognition, aka The Activision Plan. Everybody may hate the idea but the answer to the industries problem could of been the loathed "Games as Service" model. Key thing is if they had delivered both a substantial amount of content per GaS title and that content was of a high quality then the GaS model would have shifted the industry massively and fixed the Publishers problems. <br><br>Instead Publishers saw GaS as just a quicker and easier way to shove their shitty practices down peoples throughts. GaS COULD have been a good thing, publishers just decided to fuck it up till nobody could recognize it anymore.