Simply put, F' em. The y became greedy. If this would allow for competition or Activision EA to abandon them then let someone else take them and give players what they have asked for for years. Also I dont care about shareholders, see first sentence. They shouldn't be making annual games, but should release seldomnly and have roster updates as players have asked for. To be even more Frank Activision and EA can go bankrupt from shareholders pulling out. Maybe this sounds bad, but I think a crash would help 'cull the fat's. I have been playing indie almost exclusively as of late. I wish I saw more positive news around them and less time waisted telling me that these companies still suck. There were big game companies before these guys, there will be someone to fill the AAA void if the bust. I am not worried in the slightest. Competition is good for the consumer. <br>I dont want government regulations, but if they won't and clearly they won't abandon there greed with gambling then it will come, regardless of what any of us want. They barely avoided it with the old violence debate, but that wasn't about greed was it. Blood was profitable, but not like this. Not a tear will be shed for these companies and their bad greedy practices. If stocks drop and investors pull out then the companies bust, oh well. It won't be the end of gaming, just major manipulation of the consumer, at least for a time.