I don't get why AMD has to try to be as good as NVidia, because their stuff will do the job perfectly fine for everyone but the tech snobs or those that need specialty built computers. Plus they offer better value for the performance you get (unless that's changed).,(reply>), @C 60 FPS on 4K is impressive.,(reply>), A small loan of a million dollars,(reply>), jason dads On a customer-by-customer basis, maybe, but since it forms such a tiny part of the market, it's not as profitable as you might think. One person paying 1 million dollars is a lot less than a million people paying 10 bucks.,(reply>), also the real money is at enterprise or super computing markets where money isn't a concern as much as performance,(reply>), John J It's because the enthusiast and gamer demographics form a huge and incredibly profitable chunk of the market. AMD are a company, and companies like to make money. And to make more money, the best move is to appeal to customers who spend the most money, who are, you guessed it, enthusiasts and gamers. AMD want as much of the market share as possible, like any sane company would.<br><br>Plus, doing the job "fine" isn't enough when they could do the job "amazingly." Even for the customers this is better, if AMD are as good or better than NVidia, NVidia will push themselves to make better stuff. Competition breeds innovation.