"The greed of Activision and EA knows no bounds, and they will not stop because they cannot stop.  If they stop being terrible to customers and employees for the sake of profit," then their investors will leave.<br><br>That is the big problem with Activision and EA: they want to make investors happy", not customers and not employees.  Investors."<br><br><br>perfectly said, @BC Powerhouse. This model of business is not good for games and needs to die, i loved fifa and bought it every year for the new teams n single player until UT came out. it destroyed the game and made it all about sucking money out of u. <br><br><br>If it dies the less other companys will follow EA's model and more will follow CD Project Red model.