rdr2 is a perfect example of gradual frog boiling, the hype draws in the suckers to the main game, which is addictive and grindy, then the game as service multiplayer and microtransactions are added.. the thing with vid games is they appeal to obsessive types that will play for 100s of hours, this has not gone unnoticed, its becoming a form of gambling now, at least that's the plan.