There are are 2 main points with this Epic/Apple+Google stuff so far as I see things that has me siding with Epic on this one.<br>1: Yes, the consoles are taking the same 30% cut, BUT Sony/MS/Nintendo have been subsidizing (eg. selling at a loss, sometimes an extreme one [60GB PS3 to the tune of ~$200 a unit] for the better part of 15 years now) with the express intent to get hardware to players to actually utilize the software they can then take a cut of to make a profit. PSN/XboxLive don't make much money if people can't afford the consoles to run what they're selling.<br>2: Smartphones aren't subsidized for shit by anyone at all, especially Apple or Google... Feel free to look up the BOM for any Android/iPhone and you can see where their margins are coming from... BUT to then also <b>*require*</b> taking a 30% cut of <b>*everything*</b> on their platform (Google/Apple) is some scummy shit. <br><br>Imagine if that was how Windows worked?!? Oh you want to use Adobe CC? Be prepared to pay for it with MS being a broker and then pay 30% more than you are paying now so that Adobe can make the same margins they are now. Not possible, because if they were to introduce anything like that, it would "immediately" be hit with one of the largest antitrust lawsuits MS would have ever been on the receiving end of (and that specific type of suit is something they are familiar with). They've been really cagely lately with "classic/legacy" app support removal and "Store" rollout likely for exactly that reason). The day when you become the only vendor to get software for on your own platform, that runs 90% of the worlds PCs... The feds come knocking, hard.