Yeah, if you’re a game publisher and you’re already selling games to everyone who’s interested, how do you continue to grow? Well you start taking stuff away from your customers and staff, cut corners and fire people. A classic example of this is the way they chop up a complete game and sell it in parts compared to as a whole like it used to be. So you as a customer get less product and have to pay the same or more for it. It’s not just the game industry either, that’s every product. Notice how your favourite chocolate from childhood is now smaller and costs more?