I really like the regulatory power the European Union has! This is amazing, sometimes governments do good things :),(reply>), @Michael Berg The thing is (what you don't understand) is cookies ain't only for ads. Those hold the site preferences as well. So there is no good solution to have a choice in every website without making at a choice at every website. Pretty sure there are plugins that do what you want tho,(reply>), @Muz Lee Dude - you're completely missing the point here. The intention behind the EU legislation is very useful, but the implementation is frankly terrible. Suppose I told you to stand on one leg and crow like a chicken every time you did a Google search, to scare away Mark Zuckerberg in case he's in the bushes outside. Hey, it's only 15 minutes per day total, and frankly very little effort on your part, but you'd also think that was kind of stupid after a few days.  If I want to avoid being profiled by ad companies I should be able to indicate that ONCE, not every single time I visit a web site. You do agree that would be more sensible right?,(reply>), @Michael Berg 5-10 times a day. That's like 15 minutes of computer usage. The point is not reading the text but having the yes/no options. <br>And again, you are make a huge issue out of this. Omg you have to perform 10 extra clicks?????????????? If I were you I'd just end the contract with your internet provider. Why even bother paying for it when it's literally unusable?,(reply>), @A That's actually neat. I didn't know that. I just checked in Firefox and I can actually set that. The ONLY problem is that there is no "DO TRACK" http header. I know some find it controversial but I belong to a minority who actually prefers web sites to profile me in order to be able to serve me more relevant ads. Hey I use an ad blocker like most of us but some ads I do have to see, and I figure I'd rather see relevant ads than meaningless ads. But thanks for the tip on do-not-track.,(reply>), @Muz Lee You must not use the web very much. In my case I think I answer cookie questions 5-10 times every day. It becomes meaningless then. There's just no way I'm going to read a long text about how a web site uses cookies to store session information and what they do with profile information they collect. Clicking yes or no becomes an automatic reflex. It's pointless and probably not what the EU intended.