It’s a perfect storm. First, you have rising costs meeting stagnant retail prices, despite technology. Second, you have unparalleled competition with PC, mobile gaming and various new genres, as gaming has gone mainstream. Third, the popularity of particular games lies amidst Youtube and Twitch and how well it plays as entertainment to watch. Fourth, game of service have arisen alongside MMO’s etc., in order to create constant streams of revenue that don’t require massive investment resets. And lastly (but not at all last) is micro transactions. Micros and the RoI for many games is simply off the charts, causing many shareholders to see nothing but green, forcing many devs to take similar routes despite the low chance of success.<br><br>It’s a perfect storm in which only a few shall survive. Now more than ever, publishers and devs must be able to recognize what THEIR consumers want, as that which works for one mobile game will not work for everyone.