The biggest problem with people supporting "self regulation" is that it is an ideal...there is no effective self regulation in a capitalist society - that's what fuels capitalism (self interests and market forces). Government regulation of the private market is as essential as it is unpalatable. One could extend that philosophy from a capitalist issue to being a wider societal issue. We accept- in fact we demand - government regulation in many areas of our life and our markets...sometimes we cheer, sometimes we jeer.