Firstly, if any of these companies crash and burn, it'll be A: entirely their own fault for building an inherently unsustainable business model on a bubble that was about to burst anyway, and B: IMMEDIATELY replased by an absolute SEA of new blood.<br>Secondly, the "blatantly advertising to compensate for microtransactions" thing is pretty much a non-issue, because players, quite simply, literally will not tolerate that shit. It took an entire decade to slowly condition people into the current state of microtransactions, and there was never any mass outrage because its effects on gameplay were nebulous to the point that the smokescreen of "it's optional" or "it's just cosmetic" was enough to get most casual fans to stop caring. Blatant advertisements that disrupt the game itself result in an inherently unappealing gaming experience, resulting in people not playing your fucking game. And yes, this is different from making your game unappealing in other ways - frustrating your players into spending by dragging out the gameplay is COMPLETELY different from dragging your players out of the gameplay entirely.