It's interesting, but it's a shame how it's been commercialised. There's very few free places in the world anymore. Maybe not wild, but untouched by society, places humans can go and enjoy with the constraints of economics. Nowadays everythings so regulated and ordered. There's nowhere other than the remotest parts of the globe (and even that is being swallowed up by commercialism as we speak) with a sense of adventure. Everyone's trying to get a buck out of you everywhere you go. There's nothing spontaneous or free about the world anymore,(reply>), I get what you mean Rowan. For what it's worth, there are other places like this in Iceland that are more remote and thus more untouched. There is this amazing waterfall I saw when I visited that really makes you feel like you're on an alien planet. It's so desolate. It's just a small building for shelter, a little parking lot, and then nothing for several miles in every direction. No entry fee, no regulations. Just nature