Markets are like kids, they need rules and boundaries for healthy development. Regulation is good, it forces the companies to adapt healthier business strategies which will benefit consumers. <br>As for the future of sports games they'll probably still be released annually as they have short development times and high sales, not nearly as profitable after being regulated but still very profitable. <br><br><br>The risk of getting more ads in games is real but if it becomes a bigger issue that would hopefully be targeted by future regulations.