I posted this on AngryJoe's review of BlackOps 4. CoD sold for full retail price without a campaign. I think most of us agree CoD story isn't the epitome of story telling, but there is no way to justify full retail price for less content. And people actually replied to me because they don't like the campaign, it's ok to sell half a game for full retail. So the consumer is a big problem here when people are complacent with being ripped off.