but Linus we want to support 343 industries by buying the armour but $20US for a colour is too much.,(reply>), if the color is 2 buck you will ending by spending 3 time more cause you will end up brough every color.<br><br>High price force modest people to think about it, while low price. modest people never thing  about the multiplication of these low price.  ending with a -200 $ at the end of the month instead of -20$.<br><br>Human brain is morons. if you want to monetize and avoid ruining people who are at risk of having problem with compulsive spending. you have to set prices that make you think.