Interesting topic. I agree that aggressive monetization is not a god way to improve the company’s roi and will backlash to them. <br>But the falling stocks may be a confirmation bias. Over the last month all stocks are decreasing rapidly due to political and financial reasons. To map this directly to bad decisions made by big gaming companies may be not the root cause. <br>The cost of a AAA game increased tremendously in the last 10 years. Manly due to the visual expectations the audience have from that type of games.<br>I see some options: <br>1. increase the prices of new games and delay the sometimes extreme fast price drops in the numerous sales<br>2. reduce the technical effort in making this games (AA) productions<br>3. follow the road with aggressive saas or dlc <br>4. risking the future of the company’s by making games like cyberpunk