From April 2019 to today you have around 15% inflation. Soo what you bought for 100 dollars back then is now for 115 dollars. Or rather would be but publicly known inflation rate is not real. Some industries have higher inflation then others<br> Sure there is probably some "greed" from Nvidia, but also not being honest with your comparison, since this new card has some stuff which 16 series didn't have previously.