YouTube also has an algorithm that determines whether or not the bell matters, based on the user's preferences and the content Creator's history as a creator. <br><br>If you don't click when you get the notification, for any reason, and don't watch the video until much later in it's life (like a week from when it's released) then you'll stop getting notifications for it.<br><br>Or if YouTube decides not to promote your content for whatever reason, they can flip the switch and make it so that only around 10% of your viewer base sees when you upload.<br><br>It's pretty scummy.