I want to believe that a reasonable person in an executive position would see this as their hand being slapped for go back for yet ANOTHER cookie from the cookie jar with a stern statement from Uncle Sam tell them "You have had your cookie and the one you knew you shouldn't take. No more cookies." Sadly that is not how this is going to play out because the executives in question are spoiled children in this metaphor and will do anything to keep getting cookies in which the manner they have grown accustom.<br><br>Rather then ads, I think we will see subscriptions as securing advertisement contracts is likely not as profitable as an on going fee plus increase in yearly re boxing price.