I'm amazed Sony did do that when the PS5 launched.  Both sony and microsoft have tons of data about how much people used their old consoles online, it seems like it would have been really easy for them to build a priority queue system to allow account holders to purchase a new console directly from the manufacture based on how much play time they have on the previous generation.,(reply>), @northfield "Software whales already have a PS5" even if 80% of those whales already purchased a PS5, Sony has deemed it a priority to cater to the 20%. That's their business decision. <br><br>"instal base is much more important which is why there is the need to make most games at the moment cross gen"<br>You're not making any sense. More consoles sold to Sony fans = higher install base. As you said, Sony wants your money, not you. So why would it make sense to cater to possible scalpers (let's not count this as part of the install base) and non-whales, who might only spend 60-200$ a year when you could make sure all your big spenders are equipped first before taking risks as loss leaders??,(reply>), @northfield "Sony doesn't care about you as an individual, no big company does, they are just there for a profit" where did I say that they did? I'm talking about risk mitigation,(reply>), @Xiu Xiu Sony doesn't care about you as an individual, no big company does, they are just there for a profit, if they were there for you then why are they charging extra for games that equate to turning up the graphical settings on a PC game, absolutely ridiculous,(reply>), @Xiu Xiu Software whales already have a PS5, those PS5's that are sitting with scalpers won't be there long and ultimately what's a few weeks sitting on a shelf compared with a 6 year plus console cycle, instal base is much more important which is why there is the need to make most games at the moment cross gen.,(reply>), @northfield It's also not uncommon for businesses to set up improved customer service or exclusive discounts for loyal customers. The concept of loyalty cards for frozen yogurts shops is a proof of this. Maybe it would be good for business to give out free samples for everyone, but it's a much safer bet to give out free froyo for customers who already has 9 stamps on their cards. <br><br>Plus, it's not like Sony is restricting non-PS4 owners from buying the PS5, go line up at your Best Buy or Gamestop. They're just giving their proven loyal customers another avenue to buy.