As somebody who built and used PC's for 15 years, I went to Apple 4 years ago and couldn't be happier. People complain about pricing, but then compare shitty components to the ones Apple uses. Additionally, nobody mentions that their customer service is 1000x better than their competitors. Deal with Dell if you have issues and prepare to have a rude tech support guy/girl from India who is talking on a muffled headset from 1980 tell you that you are wrong (reminds me of Kitboga dealing with Indian phone scammers). I had issues with Apple and they talk English and bend over backwards to help. In fact, I had an iPhone's camera die on my a 2 1/2 years after getting it (not even from Apple but from a local phone company) and Apple replaced it with a new one, no questions asked. <br><br>But the backward PC mindset is now popular (Apple/Steve Jobs used to be loved and Microsoft/Bill Gates used to be the goat/butt of jokes up until a few years ago). That will swing back the other way at some point (that's how these things go).  And for what it's worth, I had considered building my own PC with 4K IPS monitor and it cost me almost as much as my 27" iMac, but again, with little/no tech support and crappy 1 year warranties on individual parts - and an inferior monitor. <br><br>Apple isn't "listening" to the complaints from people, they are doing what is right to ensure sales. That's all companies do.,(reply>), @thegeorgezila I don't need to watch anything. I go by my own experience and you couldn't pay me to get a PC from Dell etc after experiencing their poor (like Indian tech scammer poor) service. I built my own PC's for years (like 12 years) as well, and when I went to apple 4 years ago, I was so impressed with their customer service, there is NO way I would go back to a PC, at least not right now. The slight premium for Apple products is worth it to me. I say "slight" because I've priced out comparable PC parts to build an equivalent iMac (including an IPS 5K screen) and to build a PC I wouldn't save much money at all (something Linus confirmed recently in one of his very own videos)... and then have to deal with terrible/non-existent support.<br><br>It's weird watching any videos where the bias is to hate on Apple and rejoice anything put out by android or Microsoft. Just a few years ago, Apple and Steve Jobs were god, PC's were for losers, and Bill Gates/Microsoft were the devil with a crappy operating system. It's just the "grass is greener" and "I want to be unique/hip" cycle that will come around again.