The sky isn't falling people. The tech industry and everything that is under that umbrella is taking a massive hit right now. Fortunately it also rest under the entertainment industry so it's not hit as hard. So while profit margins may be lower AAA isn't dying. As for my fellow gamers out there who keep talking about the good ole days the N64 to PS1 days. Small companies were charging $45 for games and larger ones were charging $60. Factoring in inflation to 2018 that is $76.09 to $101.45.....Now asking gamers to spend 1/5th of the cost of their One X or PS4 Pro for a single game is suicide. It cost $3,000,000 in 1983 ($7,577,581.97) to create Dragon's lair. In 2014 Bungie had $140 million for a ten year cycle for Destiny (so $14 million a year) and this doesn't include the advertising Activision put out. So how do you keep release day cost a $60.00 but still make a profit for Devs, publishers, and investors? The industry was having issues with this question.....until games like Farmville showed up. With their piggies and micro-transactions......So the question is, as gamers, accept micro-transactions and QoL and "complete" game updates in games and keep release date cost low or do we say no and expect to see games cost $100-$110 on release date and get a full "complete" (this term is subjective at best) game with no micros and updates as needed.