''PROFİT EXPECTATİONS'' ...??? REALLY ?? As consumers, it is definitely NOT our problem how much money these scammy companies are making, on top of that, you're suggesting that this reason alone will make it ''DİFFİCULT'' for them to adapt to a less predatory way of making profit ? GTFO. They can still make millions of dollars if they actually stop releasing the same dumpster fire of a football game every year and actually make something that is PLAYABLE, instead of capitalizing on children's vulnerability. They know EXACTLY how to make a decent game and make profit based on digital sales and cosmetics alone, they're simply not forced to.