Self regulation will never ever happen. Even pretending is a solution is naïve to the extreme. And don't get me wrong, I don't want the government nowhere near any form of entertainment, but what other thing could happen if the industry is unethical and amoral with its consumers?<br>On the other hand, we consumers are a bunch of idiots that cant stop buying crap because we live in a society that fosters entitlement and instant gratification. I think we deserve this. The government will do what the industry refuses to do and the consumers could have avoided by simply keeping the wallet away.