"There's a reason music videos look strange." Up to a point, that is. Then it becomes the standard, then cliched. I remember in the 90s when this style began. People would comment on "wow! did you see that super weird video from XYZ Band? Why were they smashing a telephone?!" Now people would think it's weird to see a video now done similar to the nascent days of music television. They'd think it was cheap, crude and ugly (which... it was). The trick to selling anything these days is simple - do what everyone else does. That's why every commercial on TV, radio, the internet has that same whistling/ukulele music.