People are not gonna eat up unskippable ads in games because there's literally no one who likes them. <br><br>People buy "surprise mechanics" in games because there is at least some enjoyment with anticipation and reward, that's the only reason gambling exists. <br><br>So I disagree about your point that unskippable ads will be the next biggest problem. Companies who would even dare to put the in their games would face not only the Internet's iron whip but also all the casual gamers who ALSO don't like ads. Some AAA games are already tanking so they will either adapt (remove all that shit) or die.