"<a href=""http://www.youtube.com/watch?v=PfdBTsyrqaI&amp;t=0m36s"">0:36</a> I remember the old advertisements for the Arch Deluxe from back when I was in grade school and how they claimed that children wouldn't like it.<br>I just thought "Challenge Accepted" (or whatever the 1996 school-kid equivalent was) and enjoyed the heck out of that burger. Now I just wonder why it failed so badly.",(reply>), The reason it failed is likely because of;<br>1: The price, and<br>2: The advertising.