Do you honestly think, invasive ads being placed in purchased and owned products. Won't be regulated? When card packs are? And do you think people will put up with it? And how could you think that they would ever! Not release in the US market? The backlash that would be targeted at the actual, NFL, NBA, and FIFA. Would be immense. But. There is a strong possibility that anyone of them. Or all of them. Could pull EA's exclusive license, to try and save face. With all of this going on. And claim that they breached contract in some way. Or are harming their reputation. Then take EA's money. And run off to another development team. While EA completely folds. As long as the sports, are popular. The games will keep coming. In whatever form they take. And if any of these companies. Do let EA put invasive ads in their products. They will regret it. And so will EA. It will damage their brands, and reputations. And it would probably be the nail in EA's coffin.