I never have an issue with how much Nvidia want to price the very top tier card at, 3090, 4090 etc. I buy the top tier on release every time, it's a ridiculous amount for the smallest of performance increases but there's many like myself who are happy to pay it. With that said, the cost of 4080 is a joke, should be a 1000 and no more.,(reply>), @Altandush Hoffmann No, stop being a sheep and so small minded. Do you drive the absolutely cheapest car you can buy? Or have the absolute cheapest pair of trainers/shoes available on the market? Etc etc, I doubt it, but going by your comment, anything other than those is overpriced and a rip off.,(reply>), "I'm happy to pay for overpriced stuff. I like getting ripped off.",(reply>), “The cost is a joke, the performance gains aren’t good… IMA BUY IT ANYWAY”