Isn’t taking a percentage of all revenue literally what every game store does though? Steam takes 30%, and even the Epic Games store took 30% before they lowered it to 12% (probably to make themselves look more like the good guys in preparation for this), so what’s wrong with apple’s 30%? It’s clearly not a hindrance, as plenty of video game producers still earn enough with the 70% they get to keep themselves afloat. It’s not like Fortnite even needs a separate payment system to create discounts, as they earn enough money that they can easily just lower the prices and they’ll still be fine. Maybe they’re just trying to grasp the sweet taste of relevancy again :p