This has been going on for ages with mobile and sports games in some form or another.  The larger problem has been how long gamers have stood for it (with their dollars) even when some out there have been deriding these practices for years.  2018 will possibly be remembered as the year when reach exceeding grasp finally became plain as day and revealed as the bad thing it is.  I'll happily keep supporting smaller devs that actually deserve my dollars and continue to not buy pretty much anything from a 'AAA' dev.