'Marvle Hearos' was a game, once accessible on steam, that had a slightly different but related fate due to some interactions and accusations of CEO's  connected to the game so Marvle shut the whole character franchising down and the game ended.  Well worth a connecting look into, and wait till Blizzard has similar issues with things like Diablo, or Minecraft... this will not be a small thing we are just at the first ripples of the wave not at its height.