I get so tired of being peddled overpriced crap with "gamer" branding and cringe inducing made up names. Always with long existing technologies renamed to sound "extreme" like we're stupid so they can charge a premium. Then you get Nvidia that charges double what a 3 year old card should cost without even bothering with gamer branding because they really do think you're stupid. It shouldn't be called a GTX at the very least.