Also, logical end conclusion of the entire ride: EA and friends will crash and burn, either by completely alienating their fanbase by overmonetization through stunts like the ad plays, or because they'll be ripped to shreds by their investors because of suddenly absent profits. We'll grieve and gripe for a while, and 2 years later, we'll get sports games again (the minority of people that actually cares for the sports aspect and isnt just hooked on gambling or get rich quick schemes) by another comapny that'll fill the nieche left behind by EA and friends. <br>That would be a self regulating market done right, as in a demand pops up for sportsgames that are actually playable and not shoved down your throat by an ingrained pipeline, and the market will respond by delivering them.<br><br>If you do your damndest to circumvent the tried and true demand and supply scheme by brute forcing the demand to match your supply by sheer monetary and judicial power, you shouldn't be surprised if the backlash results in the user base trying to brute force it back by any means necessary, in this case through goverment aid in form of regulations.<br>Self regulation and capitalist base values are completely dead in this industry, at least if we talk about the AAA regieme, they themselves worked really really hard to kill them, so there is some dire need for something more drastic if we don't just want to eat shit for the rest of our lives because of some market collapse fearmongering.<br><br>TL;DR: You can't just have all the rewards without facing up to the risks if they arise, and exploiting your customer base is, and rightfully so, a really risky endevour, and nobody should lift even a pinky finger to help some tripple A fuckwits because their buisness decisions now come to bite them in the ass.