Kudos! Very well articulated hype-train differentiation. CDPR is doing what good companies should do: put out good product, appreciate their customers and give product demonstrations that give the best possible advertising - word of mouth and heightened (but realistic) expectation. And then delivering on all of it.<br><br>If Cyberpunk 2077 delivers on that hype (which I also expect it will), what happens when CDPR announces their next game? Instant buzz, hope and clamor for any hint of that product and a desire to buy that product. EA, Bethesda, Activision, et alia - not so much - they've opted out of the local, serve-our-customers train for the sleek express ride to the bank.