i hope this hurts REALLY bad to apple, you don't understand the amount of pain we developers have to go through to get an app on the apple store and how much you pay for it, this certainly gonna help many developers and publishers,(reply>), @GeneralArdi sadly, google has been commited to follow every step apple has been making on the apple store, but you can't be serious here, is not even comparable,(reply>), You say that as if getting your app on the Google Play Store isn't also a giant headache of arbitrary rejections...<br>Also, Tim Sweeney is probably right in saying that few people will go through the trouble of enabling side-loading just to install your app.