This has the markings of Feminist frequency et al all over it. The language and terms used screams that they spoke to a very specific group of people to advise them on how to structure this. All it will mean is that even more people will look at any awards as the nonsense they are, when the win is so forced and manufactured, folk will just switch off.  I would also love to hear the views of some LGBTQ folk in the industry as i bet they will 'LOVE' being handed a participation trophy, instead of being scored on their own merits.