Ok this myth that games are becoming more expensive to make is false. The cost of games as stop increasing since the 360 era. At this point no matter the hardware the cost if making assist will change. We already make the highest polycount/texture assist. The only thing that has changed is the amount of details we can keep when we retop said model. In fact games has decrease in cost because the new tech/hardware helps us to do more in less time. The issue is not making a profit but making more profit from last year because that is what the stock market expects. When you fail to increase your profit than you fail as a company. It does not matter you had a 2.5 billion profit...if it's 2.5 again and not 2.6 showing growth than you are not worth investment,(reply>), @kosmos EA,AT Bliss, and so on are showing a stock decrease because they are not showing growth. Growth is not profit, its not making money, or making 2.5...its very simple. i make 1 billion this year, the next year i need to make MORE &lt;, the year after i have to make even more than than that, and so on. if there is no Growth than stock value does not increase and thus i cant resell my stock. these company that are showing a massive stock value drop didnt reach any Growth at all.   its not easy to explain but a company can go under if the value of the company goes down. investor will pull out, lose of money, and so on will lead to closing doors.,(reply>), 2.5 still showing plenty of growth. Unless you are trying to argue that these investors are complaining because they can't afford a fancy yacht and have to settle for something slightly lower. Now if it starts showing less like 2.0 or less, then that would be a concern. <br><br>Either way, why do companies place so much emphasis on their stock price if they have no intention of selling? They make no money off people trading stock among themselves. In fact a cheaper price means they can buy back stock and owners that actually care about the company would probably like that. Literally the only reason why a company would want a higher stock price is if they want to raise capital and sell stock.