I really wish Apple would just drop the iteration numbers (8, X, XS, etc.) from their iPhones.  The model + year naming has worked really well for Macs and more recently iPads.  It's like cars— you buy a Make + Model, and newer years are generally better with newer features.<br><br>Steve Jobs knew what he was doing, while Tim Cook's insecurities lead him to trumpet every minor gain as boldly as possible <i>(while all us tech folks know that Apple has only gotten meeker and more out-of-date and out-of-touch under Cook)</i> .