As their marketing group emphatically taught me, "It's 'Hyundai' as in 'Sunday.'" <br><br>Canadians, amirite? 😉,(reply>), @concinnus It’s actually pretty close. Christ knows what Hyundai was thinking when they taught the Brits “high on die”,(reply>), "As in 'Sunday'" is not the native pronunciation at all tho, it's just what they settled on that's easy for westerners.,(reply>), They should have spelt it right🤷‍♂️