The thing about self-regulation is: We can't expect it. Sure, it's nice when it happens, but we can't really expect companies to dig out of their own pockets out of principle. That's not a dig on them. I fully expect companies to ALWAYS do what it takes to increase their profits, and only backtrack when those profits are also threathened. We don't eat out of the baker's kindness, after all.<br>The basis of our democractic, republican system however, is specifically to create checks and balances to power, so that the self-interest of individuals (politicians or not) and companies, can be kept in check and be used for the greater good of the collective. Democracy is good becuause it gives politicians a good, self-interest reason to do what the people and nation requires, instead of expecting them to do it out of the goodness of their hearts.<br>And I believe that those checks and balances should also apply to companies, in the form of regulations, so that the ambitions of companies like facebook, and individuals like Mark Zuckerberg, don't become overblown.