The advent of mobile games made this an inevitability.  Before mobile, anything predatory done in games was kept isolated to the gamer population, by no means small, but far from the majority of people.  Now, everything in gaming gets pushed to the greater public stage.  The companies didn't realize what that level of scrutiny created.  Sure, if they self-regulated, got themselves under control, then things could have gone smoothly.<br><br>What industry in history has ever self-regulated?  This was inevitable.