Anybody who believed their unrealistic claim of matching a 3090 is a bit too naive. An M1 Max can do 10 TFLOPS so the ultra will do 20 TFLOPS. That in its own right is groundbreaking of course but matching a 3090 with an SoC is a pipe dream at this point in time at least,(reply>), The problem is the RTX 3090 scalled power usage+performance beyond the point shown on apple marketing,(reply>), ... No reason you can't match it with an SoC, it would just be a massive SoC (technically probably more than one chip, but the Ultra is more than one chip anyway so I think that counts in this context).