In the case of Cyberpunk, it was a combination of factors - the poor QA and upper CDPR management caving to investors to release a game that (especially on consoles) they knew wasn't ready. Add to that the hype train that their own PR had pumped up and it was a recipe for disaster. We can see similarities in Zenimax's handling of Fallout 76; Mass Effect: Andromeda as well- and the list goes on.