It used to be funny but now it's just sad. They know people want 3080s. It's hands down the best card for the money. Yet they keep wasting time on releasing lower end cards and making a 3090 Ti? Ray Tracing is a gimmick. I've never bothered to turn it on because games look great without it. So unless you put a product out that's not being scalped to high heaven, that I can readily buy in Microcenter, that's a good deal better than my Strix 2080 Ti I don't see the point in upgrading.