Apple made a very successful profitable company from nothing in the late 90s mid 00s ... And this was the opening gambit back then, not because the EU forced it but because Jobs knew they had to do SOMETHING to shift their poor consumer reputation (at the time it was the lowest ever and they were weeks from bankruptcy).<br><br>Now look at them go, somebody NEEDS to step in : Since America seems devoid of any consumer rights champions our ones here had to do it.  But please do not be so quick to trust the EU or the UN when it comes to things like this.  BOTH of those groups have a conflict of interest here.