To talk about in game branded item, I think tfat this could be a good idea. Unless badly done. If we stop arguing about whether or not Star Citizen is going to be released one day, because whatever you think of that, that's not my point here,  we can already see that CIG are already doing quite a lot of real life brand inclusion. 3 things :<br>-They talked about the fact that some ships (the Hull serie, from Misc) would be able to get some advertisements pannel on the side of their gigantic container. And that these add could possibly be for real worl companies. But they said (who knows if it's true. We know that lies exist... Anthem *cough cough*) that these ads would NEED to be designed in a lore friendly way. This would probably refrain a lot of companies but, who knows. We already see in game companies add, so why not real life. <br>-they already presented a skin of a racing ship, with the same caracteristics as others buyable ships, but sponsored by AMD, (I think it was offered if you bought a R7 1700x). In game, it was supposed to be a collaboration between CO (the original constructor of the ship) and Accelerated Mass Design, a company supposed to be creating special after market component for ships.<br>-if I consider these two options well done, the last is not as good. They made a ship in collaboration with Intel. The ship was kind of a skin, based on another, but REALLY different (and a lot of players base their buy on how cool the ship look, so...), obtainable only buy buying optane memory, but, and this is the more important, the ship has a REAL gameplay difference, getting different weapons and an EMP module, wich makes it a complete other ship. THIS is making a cool ship, and a lot of devellopement time unnaccesible to a lot of player without spending extra money, not just retexturing an already existing ship in the color of a brand and adding a cool spoiler. And this is not good ih a crowdfunded game.<br><br>To conclude I would say that you CAN do advertising in game, but the boundaries not to cross are the same as for micro-transactions. People already paid a lot of money for your game. You put publicity so that they don't have te bay a subscription in a MMO? Ok. But don't make it ruin the game.