I tried the Impossible burger next to a real one. Look I am SUPER pro Vegan and move in that direction. But I do not see the similarity. The texture sucks and feels like I'm eating beans not crushed meat. It also tastes unique and not like meat. It doesn't taste bad, but it must taste like meat to replace meat.<br><br>edit: I want to clarify I did this completely blind and I did to my family blind as well. 100% success on knowing which is which.