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使用「搜尋查詢」報表查看觸發您的 AdWords 廣告的實際搜尋查詢。這份報表會剖析使用者實際上如何搜尋您的產品或服務類型，讓您據此調整 AdWords 關鍵字清單，觸及更廣大的目標對象，並提升廣告的刊登成效。
將「關鍵字」新增為次要維度，即可查看哪些搜尋查詢與帳戶中的關鍵字達成比對。比方說，您可能會發現某個關鍵字與多種搜尋查詢達成比對，帶來了許多使用者甚至是收益，這就代表您選對關鍵字了。反之，如果關鍵字只與一個查詢字串達成比對，帶來的收益也不多，您可能就需要為 AdWords 帳戶採用不同的關鍵字比對類型。舉例來說，假設您採用完全比對，成效卻不甚理想，您便可改採廣泛比對。
關於 AdWords 報表
AdWords 廣告活動
AdWords 樹狀圖
AdWords 關鍵字
AdWords 時段
AdWords 實際連結網址
指定 AdWords 多媒體廣告聯播網
AdWords 出價調整幅度
AdWords 影片廣告活動
AdWords「購物」廣告活動
AdWords 網站連結