text: Chapter 1
  agencies, and nongovernmental organizations (NGOs). Table 1-5 shows an example organizations matrix.
  Considerations for each of the columns include—
  Organization
  1-69. This identifies, defines, and names the specific organizations within the AO. Some may be
  identified in the area matrix but this gives the details of the group where the area matrix identifies its
  location.
  Location
  1-70. This shows the specific location (grid coordinates) of each organization.
  Population
  1-71. This shows how the population perceives and uses the organization.
  Insurgent
  1-72. This shows how the insurgent perceives and uses the organization.
  Counterinsurgent
  1-73. This tackles how the counterinsurgents look at this organization.
  Table 1-5. Example organizations matrix.
  From the Perspective of
  Area Location Population Insurgent Counterinsurgent
  Tribal XM123456 Tribal loyalties and Looks to increase Must include tribal
  interactions intertribal strife, leaders in
  dominate life violence government
  Political Grid Perspective is… Perspective is… Perspective is…
  coordinates
  Social Grid Perspective is… Perspective is… Perspective is…
  coordinates
  PEOPLE (MEANS OF COMMUNICATION)
  1-74. An important aspect of people is how they communicate. The term people includes all civilians
  within the AO or AI whose actions or opinions can affect the mission. Both formal and informal means
  of passing information, actions, opinions and political influence, are critical to understanding the AO. All
  counterinsurgents should look for the obvious visual and audible signals as well as where people gather.
  Visual examples include graffiti, posters, signs, billboards, murals, videos and DVDs, and television.
  Audible examples include pirated radio broadcasts, loudspeakers from a Mosque, someone reading to a
  group, speeches, and religious teachings or services.
  1-75. Most people who serve as the spokesmen in the community (community, labor, and religious
  leaders) should also appear in the people matrix. If the counterinsurgent's information dissemination
  techniques differ from the insurgents, this difference could explain why the enemy’s propaganda is more
  credible, timely, and considered to be more legitimate by the target audience. Table 1-6 shows an example
  people matrix. Considerations for each of the columns include—
  People
  1-76. This column identifies, defines and names the specific methods people use to communicate in this
  area or key communicators.