text: Voice Message Format Templates
  SOURCE, CONTENT, AUDIENCE, MEDIA, EFFECT REPORT
  [SCAMEREP] (continued)
  REPORT NUMBER: S048
  LINE 5 – AUDIENCE ______________________________________________ (Who is the audience? What are its
  characteristics [location, size,
  importance, and political, religious,
  economic, and ethnic influence]?)
  A.APPARENT AUDIENCE _____________________________________________________ (apparent audience)
  (1)AUDIENCE CHARACTERISTICS _____________________________________________ (audience Characteristics)
  (2)MESSAGE PERCEPTION ____________________________________________________ (message perception)
  (3)REASON SELECTED _________________________________________________ (reason selected)
  B.INTERMEDIATE AUDIENCE ______________________________________ (intermediate audience)
  (1)AUDIENCE CHARACTERISTICSS ____________________________ (audience Characteristics)
  (2)PERCEPTION OF MESSAGE ________________________________ (perception of message)
  (3)REASON SELECTED ______________________________________ (reason selected)
  C.ULTIMATE AUDIENCE _____________________________________ (ultimate audience)
  (1)AUDIENCE CHARACTERISTICS ____________________________ (audience Characteristics)
  (2)PERCEPTION OF MESSAGE ________________________________ (perception of message)
  (3)REASON SELECTED ______________________________________ (reason selected)
  D.UNINTENDED AUDIENCE __________________________________ (unintended audience)
  (1)AUDIENCE CHARACTERISTICS ____________________________ (audience Characteristics)
  (2)PERCEPTION OF MESSAGE ________________________________ (perception of message)
  (3)REASON SELECTED ______________________________________ (reason selected)
  LINE 6 – MEDIA _____________________________________________ (What media are used and why?)
  A.TYPE ____________________________________________________ (type of media)
  (1)INTERNET _______________________________________________ (internet)
  (2)SOCIAL MEDIA ___________________________________________ (social media)
  (3)TEXT ____________________________________________________ (text – cell/mobile phone)
  (4)GRAFFITI ________________________________________________ (graffiti)
  (5)RADIO ___________________________________________________ (radio)
  (6)TELEVISION _____________________________________________ (television)
  (7)OTHER __________________________________________________ (other - specify)
  B.CHOICE OF SPECIFIC MEDIA _______________________________ (Why was the specific media
  probably chosen?)
  C.MESSAGE FREQUENCY ____________________________________ (What was the frequency of the
  message?)
  D.MESSAGE PLACEMENT ____________________________________ (Where was the message placed?)
  E.TECHNICAL CHARACTERISTICS ____________________________ (What are the technical
  characteristics of the message?)
  F.DELIVERY METHOD _______________________________________ (What was the method of delivery?)
  F.DELIVERY LOCATION _____________________________________ (Where was the message delivered
  [grid coordinates]?)
  LINE 7 – LINE 7 EFFECT ______________________________________ (What psychological effect is this
  message having?)
  **Continued on next page