text: Chapter 4
  ASSESSMENT PLAN
  4-6. An MDO develops an assessment plan using the following steps:
  * Design an assessment plan.
  * Develop a data collection plan and an analysis plan.
  * Collect and treat data.
  * Analyze, interpret, and make recommendations.
  DESIGN AN ASSESSMENT PLAN
  4-7. An MDO designs an assessment plan at the initial planning phase of the operation. This should be
  integral to the planning process. Assessment design typically uses two types of feedback:
  * Target feedback: information, analytical determinations, and evidence (MOEs) that the target is
  acting or preparing to act on the deception.
  * Conduit feedback: information and evidence (MOEs) that the conduits receive, process, and
  transmit to elements of the deception. This feedback is also referred to as operational feedback.
  An effective design includes indicators of whether the target is receiving the deception story as planned. It
  also includes indicators of whether the target is acting in accordance with the deception objective.
  DEVELOP A DATA COLLECTION PLAN AND AN ANALYSIS PLAN
  4-8. An MDO designs a collection plan during the planning phase of the operation. This not only articulates
  the procedure by which indicators should be collected, but also the time-sensitive monitoring of indicators
  as they relate to the measurable outcome. Alongside the collection plan, MDOs design an analysis plan at the
  initial stage of deception planning. This analysis plan identifies the analytical techniques used to analyze the
  collected evidence.
  COLLECT AND TREAT DATA
  4-9. The DWG continuously collects and treats data during the execution phase of the operation. First, the
  group establishes a baseline prior to the execution phase beginning and continuously monitors the collection
  plan. All assessments require a baseline. A pre-operation baseline is used to gauge progress during the
  operation against eventual outcomes post-operation. If the deception plan does not establish a baseline, the
  staff cannot determine what has changed as part of the deception plan or understand eventual success or
  failure.
  ANALYZE, INTERPRET, AND MAKE RECOMMENDATIONS
  4-10. The DWG continuously analyzes, interprets, and makes recommendations during the execution phase
  of the operation, but a final assessment after the operation is required. If the MDO designed the deception
  plan correctly—with a robust analysis plan based on a mixed methods approach to collect and monitor the
  necessary evidence—then the final assessment should be robust. This is important as the final assessment
  informs the realization of the effect being sought as part of the overall OPLAN. The deception assessment
  contributes to the overall evidence that informs the commander’s decision-making process.
  MEASURES OF EFFECTIVENESS AND MEASURES OF
  PERFORMANCE DEVELOPMENT
  4-11. The development of deception MOEs and MOPs differs slightly from similar processes for other
  capabilities. One way to easily conceptualize MOEs and MOPs for deception involves using the see-think-
  do methodology. MOEs are associated with think and do: what perceptions and conclusions did the enemy
  draw from a particular observable (alone or in the context of other observations)? Are those perceptions
  leading toward the desired action or inaction captured in a deception objective? MOPs are most closely
  associated with see: did friendly forces portray the planned indicator? Did the enemy see the execution and
  transmit the desired message to the deception target creating an observable?