text: Appendix A
  MESSAGE, AUDIENCE, REACTION, CARRIER, ORIGIN REPORT
  [MARCOREP]
  REPORT NUMBER: M053
  GENERAL INSTRUCTIONS: Use to report adversary information effects to rapidly assess the effects of
  enemy information activities on targeted populations. The findings of the assessment can facilitate the
  supported unit’s efforts to mitigate possible immediate TA reactions. Reference: ATP 3-53.2.
  LINE 1 – DATE AND TIME ________________________________________________(DTG)
  LINE 2 – UNIT _______________________________________________________________(unit making report)
  LINE 3 – MESSAGE _______________________________________________________________(What action/behavior does the
  adversary message solicit? What is
  the apparent objective of the
  message? What is the source’s
  intention or objective? What
  persuasive argument is used?)
  LINE 4 – AUDIENCE ______________________________________________(What was the apparent audience?
  What was the perception of the
  message? Why was this audience
  selected? What was the ultimate
  audience and its perception of the
  message?)
  LINE 5 – REACTION OR RESPONSE _____________________________(What effect is this adversary
  message having on the TAs? What
  are the direct and indirect impact
  indicators? What are the
  conclusions?)
  LINE 6 – CARRIER ____________________________________________(information conduit)
  A.MESSAGE DELIVERY METHOD _____________________________(message delivery method)
  (1)PERSON __________________________________________________(person)
  (2)RADIO ___________________________________________________(radio)
  (3)TELEVISION ______________________________________________(television)
  (4)PRINT ____________________________________________________(newspaper, magazine, handbill)
  (5)DIGITAL _________________________________________________(email, text, social media)
  (6)OTHER ___________________________________________________(other)
  B.DELIVERY METHOD EXPLANATION _________________________(Why specific means of delivery
  was chosen)
  C.MESSAGE FREQUENCY ____________________________________(frequency of the message)
  D.MESSAGE PLACEMENT ____________________________________(Where message was placed)
  E.MESSAGE TECHNICAL CHARACTERISTICS __________________(technical characteristics of
  message)
  F.MESSAGE DELIVERY LOCATION ____________________________(where adversary message was
  delivered [grid coordinates])
  LINE 7 – ORIGINATOR ________________________________________(What is the real source?)
  A.MESSAGE SOURCE ________________________________________(What is the likely real source of the
  message?)
  (1)ELEMENTS _______________________________________________(elements of the source)
  (2)ACTOR ___________________________________________________(actor)
  (3)AUTHORITY ______________________________________________(authority)
  (4)AUTHOR _________________________________________________(author)
  B.CREDIBILITY _____________________________________________(credibility)
  (1)ACTOR ___________________________________________________(actor credibility)
  (2)AUTHORITY ______________________________________________(authority credibility)
  (3)AUTHOR _________________________________________________(author credibility)
  **Continued on next page.