text: Appendix A
  SOURCE, CONTENT, AUDIENCE, MEDIA, EFFECT REPORT
  [SCAMEREP]
  REPORT NUMBER: S048
  GENERAL INSTRUCTIONS: Soldiers conducting TAA and higher-level units use the SCAME format for
  detailed analysis of adversary information effects and sources. The information this method provides facilitates
  supported unit efforts in countering adversary information, mitigating the effects of adversary information
  campaigns, and undermining adversary information capabilities. Reference: ATP 3-53.2.
  LINE 1 – DATE AND TIME _____________________________________________(DTG)
  LINE 2 – UNIT __________________________________________________________(unit making report)
  LINE 3 – SOURCE ______________________________________________________________(What is the real source?)
  A.APPARENT ACTOR __________________________________________________________(Who or what is the apparent actor
  [person or group] presenting the
  message?)
  B.APPARENT AUTHOR _______________________________________________________(Who or what is the apparent author
  who developed the message?)
  C.AUTHORITY __________________________________________________(What is the authority or cause the
  adversary message claims to
  represent?)
  D.TARGET AUDIENCE PRECEPTION ___________________________(Does the target audience perceive
  this as an authentic message from
  the purported source? Why?)
  E.CREDIBILITY TO TARGET AUDIENCE _______________________(Does the TA view this message as
  credible? Why?)
  F.SOURCE __________________________________________________(What is the likely real source?
  Why?)
  G.SOURCE __________________________________________________(Based on previous answers,
  determine the source of the
  adversary message)
  (1)OVERT ___________________________________________________(overt)
  (2)UNKNOWN _______________________________________________(unknown)
  (3)COVERT _________________________________________________(covert)
  LINE 4 – CONTENT ___________________________________________(What does the adversary message
  say?)
  A.MESSAGE DIRECTION _____________________________________(What does the message say to do?)
  B.MESSAGE OBJECTIVE ______________________________________(What is the apparent objective of
  the message?)
  C.MESSAGE ARGUMENT _____________________________________(What persuasive argument is
  used?)
  D.SOURCE MORALE _________________________________________(What is the apparent morale of the
  source?)
  E.BIOGRAPHICAL INFORMATION _____________________________(What is the relevant biographical
  information [for example, new
  leader]?)
  F.GEOGRAPHIC INFORMATION _______________________________(What is the geographic
  information? What is the economic
  information?)
  G.INVOLUNTARY INFORMATION _____________________________(What involuntary information is
  provided in the message [news,
  opinion])
  H.MESSAGE INCONSISTENCIES _______________________________(What are the inconsistencies in the
  message?)
  **Continue on next page