Souma goes out with Hayate and Shun to see the movie adapation of Igarashi Motoharu's book, the movie that Takayuki did the promo campaign for. Seeing Hayate being even more excited about the movie after seeing Takayuki's ad makes Souma want to create something that will move people in similar ways. After the movie, the group runs into Motoharu and end up going to the mawarimichi cafe together. On the way there, Souma asks Motoharu a certain question.
I heard Mima-san was in charge 
of that huge advertisement
سمعتُ أنّ ميما-سان كان مسؤولاً
عن ذلك الإعلان الضّخم
Übrigens hat mir mein Bruder erzählt,
Mi hermano me contó que Mima
hizo el aviso gigante en la estación.
Mi hermano me contó que Mima
hizo el aviso gigante en la estación.
Et c’est Mima qui a fait la pub
affichée à la gare de Shinjuku.
Quella pubblicità enorme che c'è a Shinjuku
l'ha fatta il signor Mima.
E foi Mima-san quem fez o anúncio
exibido na estação de Shinjuku.
Говорят, за ту огромную рекламу
на станции отвечал Мима.