Takayuki has been put in charge for the promotinal campaign of the movie adaption of his childhood friend's novel. Wanting to create something great for his friend Motoharu, he get fired up about his assignment. However, unlike his motivation, the ideas are just not coming. In order to clear his head, he takes a break outside where he randomly runs into Motoharu, who reminds him of something very important.
The advertisement only comes into 
being when people participate.
الإعلان لا يتحقّق إلّا عندما يُشارك النّاس
Eine Werbung, die durch die Beteiligung
der Passanten vollendet wird.
El anuncio solo está completo
cuando la gente participa.
El anuncio solo está completo
cuando la gente participa.
Elle ne prend forme
qu’avec l’apport des passants.
Una pubblicità che si completa
con la partecipazione della gente.
O anúncio só acontece
quando as pessoas participam.
Без участия людей реклама бы не работала.