A behind the scenes look at the genesis of the fantasy wuxia puppet series with series writer Gen Urobuchi (Madoka Magica, Psycho-Pass, Fate/Zero).
The president of the company, Good Smile Company. They are known for their
SD figures called Nendoroids, which just celebrated their 10th anniversary.
 Not only is he involved with figures, but also motor sports, online games, and anime.