Tsurayuki's financial troubles start to weigh on his health, but Kyoya has a plan that might be just what his housemate needs.
It has to be easy to understand, simple to 
conceive of, but steadfastly popular.
.لا بدّ أن يكون أمرا سهل الفهم والتصوّر لكنه مشهور بثبات
Es muss einfach zu verstehen und
zu entwickeln sein, aber populär …
étaient faciles à comprendre
et avant tout crédibles.
che sia facile da capire, lineare 
da produrre e con un appeal che duri nel tempo...
Tem que ser fácil de entender,
bem estruturado e que atinja as massas...
Незамысловатое,
но не теряющее популярность…