Subaru visits a bookstore to buy a copy of a favorite book, but the employee at the register doesn't trust his motives...
That sounds an awful lot like 
a shameless plug, I suppose.
Du hörst dich an,
als würdest du Werbung machen.
Eso ha sonado a publicidad descarada.
Ça sent la pub à plein nez.
Aveva l'aria di un inserimento pubblicitario, oserei dire.
Isso pareceu bastante com uma
 propaganda descarada, imagino.