re saturn s pricing policy cs cs brown edu hok chung tsang writes in article c vir l r shuksan ds boeing com fredd shuksan fred dickey writes carolinafan uiuc cka uxa cso uiuc edu wrote the biggest problem some people seem to be having is that saturn dealers make k on a car i think most will agree with me that the car is comparably priced with its competitors that is they aren t overpriced compared to most cars in their class i don t understand the point of arguing over whether the dealer makes the k or not i have never understood what the big deal over dealer profits is either the only thing that i can figure out is that people believe that if they minimize the dealer profit they will minimize their total out of pocket expenses for the car while this may be true in some cases i do not believe that it is generally true i bought a saturn sl in january of at that time based on studying car prices i decided that there was no comparable car that was priced as cheaply as the saturn sure maybe i could have talked the price for some other car to the saturn price but my out of pocket expenses wouldn t have been any different what s important to me is how much money i have left after i buy the car reducing dealer profit is not the same thing as saving money show me how reducing dealer profit saves me money and i ll believe that it s important my experience has been that reducing dealer profit does not necessarily save me money fred say you bought your saturn at k with a dealer profit of k if the dealer profit is then you would only be paying k for the same car so isn t that saving money yes but the point is that prices are competetive saturn may well be selling a car intended on giving the dealer a profit but since a comperable honda with profit is more expensive it may be well worth it to buy the saturn moreover if saturn really does reduce the dealer profit margin by then their cars will be even better deals say if the price of a saturn was already below market average for the class of cars then after they reduce the dealer profit it would be below market average it will attract even more people to buy saturns because it would save them money force the competitors to lower their prices to survive now not only will saturn owners benefit from a lower dealer profit even the buyers for other cars will pay less not necessarily it seems to me that saturn salesdroids who don t make a commision whereas their counterparts at other dealerships generally do make more per hour or whatever this means that saturn doesn t give up the profit to their employees through commision which is taken out of per car profits they just pass it along to less pressureing salesmen women isn t that saving money maybe maybe not depends on accounting practices i d rather pay more for dealer service that doesn t cut corners to contain costs doug cka carolina blue honda civic dx chintan amin the university of illinois urbana champaign mail llama uiuc edu because he was human because he had goodness because he was moral they called him insane peart cinderella man
