re hockey and the hispanic community rickc wrigley corp sgi com richard casares writes in article bu edu icop csa bu edu antonio pera writes the presence of the new team in miami i can t say south florida it s too long makes me think of an interesting question can you sell the hispanic community on hockey miami is hispanic this community has no experience and no previous exposure to hockey that i know of the teams in ny and la which also have big hispanic groups do not seem to try to woo this group what will miami do could they get spanish language tv and radio coverage you ll have a hard time selling any sport to a community that can t play it on account of availability or financial reasons hockey is pretty much a sport for the white and well off well suffice to say that it is a sport for those able to make the substantial investment in equipment etc but here s something do you think that the availability of in line skates and road hockey could contribute to a rise in awareness of ice hockey i would argue this is having an effect here kids play ice hockey in the winter and road hockey in the summer with in line skates
